From data to impact: How Jeans Centre drove Google Ads success with Channable’s multichannel eCommerce platform

Jeans Centre is a household name in Dutch denim fashion for nearly 50 years that manages a product catalog of over 23,000 items across 90+ stores and a growing online presence. Known for its friendly service and denim expertise, the brand offers products from over 10 leading labels, including Garcia, Wrangler, and MUD Jeans, to a loyal and style-conscious customer base.

But with such a large and seasonal assortment, running efficient Google Ads campaigns was becoming a serious challenge for them to scale.

Errors and seasonal fluctuations

Like many retailers, Jeans Centre faced two major hurdles in scaling their Google Ads strategy:

• Slow, error-prone manual campaign creation for new brands delayed time-to-market.

• Seasonal product fluctuations meant ads sometimes promoted items no longer in stock, wasting both time and ad spend.

With every product change requiring manual adjustments across multiple campaigns, ad groups, and keywords, the process was both labor-intensive and prone to errors.

The 5-Step growth plan for Google Ads success

To tackle these challenges, Robel Mehari, Advertising Specialist at Jeans Centre, partnered with De Nieuwe Zaak and Channable. Together, they built a streamlined, automated Google Ads strategy powered by Feed Management, PPC, and Insights.

1. Create a quality Product Feed – Feed Management
A high-quality feed became the foundation:

• Combined multiple data sources, including store-level inputs like stock and margins.

• Enriched fields with accurate prices, optimized titles, delivery times, and category data.

• Applied master rules to instantly update seasonality, gender, age group, and other product details.

2. Establish a strong account structure – Feed Management

• Connected their Google Shopping feed for automated product updates.

• Categorized products to meet Google’s requirements using smart categorization.

• Automatically built keyword structures for campaigns using If/Then rules.

3. Create relevant & personalized Ads – PPC

• Used the Text Ads Generator to combine dynamic product data with static templates.

• Applied ad group-level rules to include or exclude keywords in bulk to ensure ads stayed hyper-relevant.

• Included real-time details like stock levels and sale prices directly in ad copy.

4. Optimize based on performance data – Insights

• Transitioned from a basic “high/medium/low” approach to a performance segmentation model.

• Used segmentation labels to identify “Stars,” “Potentials,” and “Underperformers,” enabling budget reallocation toward the most profitable products.

5. Scale what works

• Automated bulk changes for new products and campaigns, accelerating launches.

• Created a repeatable structure that supports future growth across multiple ad formats.

Efficiency & enhanced relevance

The new setup delivered measurable impact:

• Efficiency: Campaign launches for new brands and seasonal items went live faster, with minimal manual work. Automated pausing of out-of-stock products eliminated wasted budget and human error.

• Relevance & cost savings: By focusing budget on profitable keywords, Jeans Centre improved overall campaign profitability while keeping ads aligned with customer demand.

Although the full financial impact will become clear across multiple seasons, the early results already show strong gains in efficiency, scalability, and ad relevance.

By combining our expertise with Channable’s automation, we’ve saved time, reduced errors, and kept our campaigns tightly aligned with what customers are actually looking for. — Nienke Wildeman, Advertising Lead at De Nieuwe Zaak

Seamless Collaboration

A key strength of this project lay in the cross collaboration between Jeans Centre, De Nieuwe Zaak, and Channable.

Robel Mehari, Advertising Specialist at Jeans Centre, led the project and continues to drive its optimization and long-term development.

Nienke Wildeman, Advertising Lead at De Nieuwe Zaak, highlighted the close collaboration between De Nieuwe Zaak, Robel Mehari, Advertising Specialist at Jeans Centre, and Channable’s support team, acting as both sparring partner and intermediary, offering strategic and hands-on support.

Why this works for Multichannel eCommerce

This approach showcases the power of using integrated Channable modules to run smarter, faster, and more profitable campaigns, especially for retailers with large or seasonal assortments. With one platform, Jeans Centre achieved:

• Real-time ad updates from feed to Google Ads.

• Centralized workflows, with no need to switch between tools.

• Scalable campaign structures ready for future growth.

Want to drive your own Google Ads success?

Learn how Channable’s Multichannel eCommerce Platform can automate, optimize, and scale your campaigns.