PPC & SEA Automation
Automate Google Ads campaigns with your product data
Set rules, keep campaigns up to date, and improve performance with automated PPC optimization.
17,000 companies trust Channable for growth
Automate and scale your Google Ads campaigns with full control using a PPC platform
Automate campaign creation at scale
Turn your product feed into thousands of campaigns, ad groups, keywords, and ads, all automatically created and updated in real time as your data changes.
Create relevant ads for every product
Use templates and product data to dynamically tailor ad copy based on attributes like price, brand, or promotions.
Stay in control of AI-driven automation
Use rules and segmentation to guide how campaigns expand and perform. Control Google’s automation.
Manage campaigns at scale with ease
Make bulk changes across thousands of ads, keywords, and structures without manual edits in Google Ads.
Build, structure, and scale your Google Ads campaigns with a PPC platform built for automation
Generate search campaigns automatically from your product feed
Create thousands of relevant Google Ads using templates and your product data. Dynamically insert details like price, promotions, stock, and custom fields to generate tailored ads at scale with a PPC platform built for automation.
Drive smarter campaigns with rules
Use feed-based rules to filter out products that hurt your ROI. Focus on advertising items that are in stock, profitable, and likely to convert, making PPC optimization easier while keeping your campaigns efficient and performance-driven.
Turn your product feed into structured PMax campaigns
Create asset groups automatically based on your product data and strategy. Segment products, generate assets, and build a scalable campaign structure to support better PPC optimization, so each product is promoted with the right message and setup.
Build and manage keywords and URLs at scale
Boost your PPC campaigns by automatically generating keywords from your product feed and setting final URLs at scale. Use real search patterns to create relevant keyword combinations that match user intent and drive higher CTR and ROI.
See what marketers like you are saying
“Channable gave us the flexibility and automation we needed to take control of our advertising strategy. The cost savings, efficiency gains, and profit uplift speak for themselves”
“With Channable, we scaled from 120K to 8 million product listings and automatically generated over 216,000 highly targeted ads. This allowed us to capture high-intent search traffic at scale, eliminate wasted ad spend, and increase conversions, while saving many hours of manual work."
“Channable helps us scale and automate our search campaign generation. We’re able to go live with new properties, destinations, or name changes almost in real-time.”
FAQ
How does the PPC tool work with my product feed?
The PPC tool uses your product feed to automatically generate and update your Google Ads campaigns. Based on your data, it creates campaigns, ad groups, ads, keywords, and URLs, ensuring everything stays up to date as your feed changes.
Can I control what gets advertised?
Yes. Using rules and segmentation, you can decide exactly which products are included in your campaigns. For example, this automated PPC approach allows you to exclude out-of-stock items, low-margin products, or poor performers to protect your ROI.
How is this different from managing campaigns directly in Google Ads?
Channable allows you to manage campaigns at scale using your product data. Instead of creating and updating campaigns manually, you define logic once (via rules and templates), and it is applied across your entire catalog.
Can I still make manual changes in Google Ads?
Yes, but it depends on your sync settings. Some elements (like budgets or CPC) can be managed directly in Google Ads, while others (like ads or keywords created by Channable) are controlled through the tool to ensure consistency.
What advertising channels does Channable support for PPC Automation?
Channable supports major channels like Google (Responsive Search Ads, AI Max replacing Dynamic Search Ads, Standard Shopping, and PMax), as well as Amazon and bol sponsored products, allowing you to manage ads across platforms seamlessly.
How does Channable help me control AI Max campaigns?
AI Max increases automation in Search, but also reduces manual control in Google Ads. Channable adds a layer of structure and control by allowing you to segment products, define rules, and guide how campaigns expand, so you can scale performance without losing control.
Who can benefit from using PPC Automation?
Small to medium-sized brand owners, multi-brand retailers, and agencies like yours can leverage this PPC platform to run relevant ad campaigns and boost visibility and revenue efficiently. Our users suggest that 25 products is the threshold where manual optimization becomes too time-consuming, and our solution can help.
Ready to transform and scale your ads?
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