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Feed management

## Scaling ads for over 2,000 products with control and confidence
**Tracking campaign performance** and **adjusting bids manually** was also time-consuming, limiting the ability to maximize results. After implementing Channable, [Keepershandschoenen.nl](https://Keepershandschoenen.nl) regained control, ensuring every product was advertised effectively while saving valuable time.

## Smarter campaign management with Channable
To gain control, and streamline their bol ads strategy, Keepershandschoenen.nl implemented a structured approach with help from [Dunion Online Marketing](https://www.dunion.nl/) using Channable’s bol ads automation:

### 1. Selecting the right products
First, they looked at which products should and should not be included in the advertising. This was easily done by applying Channable's brand rule in the existing product feed. Which allowed them to identify and select the right products in one simple brand rule.

- Applied Channable’s brand rule to filter and include only the most relevant products in advertising.

### 2. Automating campaign structure & set-up

- Created an automatic campaign which formed the base of the ads flow. 
- This was followed by two additional manual campaigns which used bidding rules to create the optimal campaign flow.

![Keepers Handschoenen-02.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm91bkf1s1is507uxw2othkyp)

- With Channable's if/then rules, Keepershandschoenen.nl created rules for excluding keywords during the campaign setup phase. **This made it possible to set up their preferred campaign structure and improve the targeting of their existing bol ads in less than 20 minutes** & start running their campaigns.

Below is an example of such a rule, that automatically generates a keyword list, which can then be excluded in the setup list. 
![Keepers Handschoenen-03.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm91bkf1c1i6t07unxwar8bt5)

### 3. Fine-tuning performance with automation rules

Channable's automation rules were used to automatically optimize ad performance, harvesting high-performing search terms and converting them to keywords, while also identifying low performing keywords. See example below:
![Keepers Handschoenen-04.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm91bkf261jjg07uxs8detnzv)

- Moving Keywords from automatic to manual campaigns automatically

To further optimize keyword performance. See the example below.
![Keepers Handschoenen-05.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm91bkf1e1iry07uxdjz021yb)

- Optimizing bids on Keywords (+/-20%)  based on performance. 

They further optimized their bids automatically based on keyword performance (Increasing or decreasing)
![Keepers Handschoenen-06.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm91bkf201hu207wd2qw0zvil)
Channable's automation solution automatically moved, paused, and converted keywords, as well as optimized bids, based on pre-defined settings. In just one month, Channable automatically generated 5 pages worth of actions, showcasing the power of its automation solution.
![Keepers Handschoenen-07.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm91bkf1l1jj607uxhji1mzsj)

### 4. Optimizing product targeting

The campaigns ran for a few months with these automation rules, which allowed them to run without constant manual review. Afterward, they began to review the results in the bol interface. See example below.
![Keepers Handschoenen-08.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm91bkf1x1jjb07uxw40i7u8h)
After a deeper analysis it was revealed that most ad spend in the automatic campaign went to product page targeting, which also had the highest ACoS.
![Keepers Handschoenen-09.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm91bkf1v1htw07wdv18jjkzi)
With this knowledge, they adjusted the campaign structure in Channable, from 3 to 4 campaigns with a more [advanced structure](https://www.channable.com/blog/advanced-bol-ads-setup). 
![Bol Ads_ADVANCED-02 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/zIZ39a1ESoekzXwfg4e0)

- Introduced a separate campaign focused only on product page targeting to get better control over the ACoS performance:
![Keepers Handschoenen-10.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm91bkf2g1isg07ux3y43c3iq)

## Increased revenue & higher conversions
Since integrating Channable’s bol ads solution in August 2024, Keepershandschoenen.nl has achieved significant numbers in January 2025 (5 months later):
✅ **+55% increase in ad revenue** (January 2025 vs. August 2024)
✅ **Average overall ACoS maintained at 18%** despite higher revenue
✅ **14% uplift** in conversion rate
✅ **Significant time savings**, allowing focus on other business areas
✅ Increased ad conversions by **84.5%** 
✅ Overall increase in total revenue (organic + paid) by **+71%**
![Keepers Handschoenen-11.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm91bkf1x1is907uxmcn7p2e0)

## Why Channable? The added value of automation
By leveraging Channable’s automation, Keepershandschoenen.nl eliminated the need for constant manual adjustments. 

The system handled bid strategies and product selection efficiently, ensuring optimal campaign results with minimal effort.
![Keepers Handschoenen-12.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm91bkf321hu707wdk555fnc2)

## Ready to scale your bol ads?
Discover how Channable can help automate and optimize your bol ads for better performance. 

[Get started today!](https://www.channable.com/products/ppc-tool/bol-ads)

Online store

Agency

How Dunion Online Marketing helped Keepershandschoenen.nl to boost bol ads revenue by 50%

[Havaianas](https://www.havaianas-store.com/gb/en/home){nofollow} is a Brazilian footwear brand specializing in sandals. Its colorful flip-flops and its summer vibe are their hallmark. It is a brand that has a market-leading position in Brazil and that has been making a name for itself in the minds of consumers in Europe for some years.

![image (78).png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/oaRw9YyVQSKos6epeHGq)

Taking into account that the situation of the brand is different in each country, the objective of Havaianas is to continue growing in recognition and position itself as a leader in the flip-flops and sandals sector in those countries across the globe. To achieve their goal, they have the help of the agency Apache.

[Apache parte de LLYC](https://apachedigital.io/){nofollow} is a Spanish marketing agency specializing in digital advertising. Their value proposition is a methodology based on data and technology, where they accompany the client throughout the process, both at the strategic level and at the execution level.

## From impossible to manageable

Apache's mission is to **ensure that Havaianas is top of mind for consumers across Europe**. What a goal! Leading this challenge within the agency is Carolina De Valcárcel, Adops Manager within the agency.

To reach their goal Havaianas **launched branding and performance campaigns** in different countries using a wide variety of channels such as [Facebook, Pinterest](https://www.channable.com/downloads/social-commerce-2022), [Google Shopping](https://www.channable.com/blog/google-shopping-optimization), and Google Display.

Before Havaianas started working with Apache, the catalog integration with all these channels was done directly from Havaianas eCommerce store via an XML spreadsheet.

What did this mean for campaign management? Simply put, they were very limited when it came to optimizing their catalog and product ads. Every change that was made in the original catalog was also visible on its website, making it** impossible to launch ads and messages adapted to each channel and audience**.

Improvements as simple as filling in descriptions, shortening titles, or changing prices became complex, limiting the possibilities of improving their product ads.

Once the account passed into Apache's hands, the agency had a clear idea of what was needed. **They needed a [feed management tool](https://www.channable.com/products/product-feed-management-tool) to manage their online advertising in a more flexible and dynamic way**.

## Streamling the ads process
Since Apache began working with [Channable](https://www.channable.com/), the agency has had complete autonomy to manage  Havaianas catalog and strategy. In fact, Havaianas is no longer involved in this process meaning that **they can focus on other efforts that add more value to the brand**.

To kick off their optimizations, Apache uses what are known as if-then rules within the Channable platform to manage ads. These rules allow them to modify the catalog information in a couple of clicks, adapting the catalog to the specifications set by each of the channels.

In addition to filling in empty fields or modifying the information that does not fit the format required by the channel, some of the most used rules by Apache are:

- **Replace values**. Sometimes the information collected in a certain field does not fit with the values ​​accepted by the export channel. With this rule, the values could be replaced in seconds.

- **Exclude products by size**. This way they make sure to advertise the products that have the best conversion rates.

- **Add labels to certain collections**. This way they could launch specific campaigns for these products.

- **Modify prices and shipping rates** according to the promotion and market.

## Managing communication in so many countries

Havaianas knows that one of the most effective ways to attract customers and encourage sales is by applying different strategies depending on the collections launched by the brand, and coordinating the sales with the messaging on its ads.


**The difficulty lies in the fact that this communication changes month to month, market to market, and channel by channel**. In addition, the sales must be managed in 7 different languages. Launching different collections, and specific ads each month could multiply quickly and be difficult to coordinate.

According to Carolina: “*The difficulty of having to work with a wide variety of ads must be coordination across different countries and channels. We have to adapt messages and communications for each market. For example, the Black Friday season does not last the same in each country*.”

To solve this problem, Apache schedules promotions using [date rules](https://helpcenter.channable.com/hc/en-us/articles/360011147259-Rule-date-rules). These rules allow them to include discounts for certain products at a certain time.

![01_Success Story_Image_01_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Ldwm2MbZRfmOwSNrJNWm)

In addition, to the rules it is also possible to modify the titles or descriptions of the products during that period of time to adapt them to that specific promotion. For example, indicating in all product titles "Black Friday Sale". Thus, **during the indicated period of time, all products will have a discounted price and the title will also be optimized**.

![02_Success Story_Image_02_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/w7IVGWEYRAMlUlyGdOHA)

## Dynamic creatives from the feed

Another approach that Apache uses with Havaianas' data feeds is to generate dynamic creative ads for certain social or sales campaigns.

To do this, they use a Custom CSV where the information they want to add is collected. This Custom CSV is linked to Ads Creative Studio, which is the Google tool that allows you to design these ads. Then, **the creatives are modified based on the changes that occur in the feed**. This is especially important for prices, which are different depending on the type of product.

Finally, one of the most important parts of any advertising campaign is measuring its success. For Carolina, it is essential to measure the impact they are having. “*All the campaigns that we use in the channels that are in Channable can be tracked thanks to the UTMs that we create in the platform. **This way we can measure the impact of all campaigns, making comparisons between products, channels, and campaigns***”.

## Channable, the campaign partner that every agency needs

There are [many agencies](https://www.channable.com/partners) that trust in the benefits that feed management brings to their clients. If, like Apache, you want to get your clients to scale their online advertising and cross borders efficiently, Channable is the solution you are looking for.

Do not hesitate to [contact one of our experts](https://www.channable.com/contact) so that they can explain in more detail how Channable can help both you and your clients.



The success of Havaianas scaling its online advertising in 7 languages

Curious about how our clients use Channable? Learn about their methods, tips and, results in our case studies.

Success stories

Success stories | Channable

A new chapter for eCommerce: Producthero joins Channable!

In the competitive world of eCommerce, visually appealing and well-branded advertising creatives are essential for capturing customer attention and driving performance. However, for brands with large or frequently changing product catalogs, maintaining high-quality, scalable ad visuals can be a significant challenge.

This was a familiar hurdle for Body Attack Sports Nutrition GmbH & Co. KG, a company that needed to enhance the effectiveness of their Dynamic Product Ad (DPA) campaigns. Their performance marketing agency partner, Mawave, sought a solution to transform their ad creative process.

## The Challenge: Uninspiring and Unscalable Ad Creatives
Body Attack faced issues with their product images in DPA campaigns. The existing visuals lacked aesthetic appeal. They found themselves with no branding applied to the images, limited creative options, and crucially– no scalability. This manual or limited approach to creative production was hurting their performance and hindering their ability to create dynamic ads that truly stood out and reflected their brand identity.

## The Solution: Dynamic Creative Optimization with Channable
To overcome these limitations, Mawave leveraged Channable's platform to implement dynamic creative optimization. Channable is recognized for its capabilities in feed management and automating various aspects of online advertising. Its platform includes features designed to boost brands' reach with automated ad solutions and help agencies optimize their clients' campaigns with powerful automations.

A key feature utilized in this solution was Channable's Dynamic Image Editor, part of its suite for creating optimized product ad visuals for multichannel campaigns. This feature empowered Mawave to:

- Create visually striking, branded dynamic ad templates. Instead of static, unbranded images, they could design templates that incorporated Body Attack's branding elements automatically.

- Apply creative feed rules for optimized feed management. By connecting the creative templates to the product feed data, they could use rules, similar to those used in other Channable applications for managing product data and automating updates to dynamically populate ad visuals with relevant product information, pricing, or promotional details.

This integration of creative design with automated feed logic allowed for the generation of a vast number of unique, on-brand ad creatives efficiently and at scale.

## The Results: Skyrocketing Performance
![Mawave + Body Attack Sports 2.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmciofk0whs9407v2sfhbvy2m)
The implementation of dynamic creative optimization with Channable yielded impressive results for Body Attack's campaigns:

- Campaign ROAS skyrocketed to 5.92 indicating a significant increase in the return on ad spend.

- Individual CTRs improved by 2.2%. Higher Click-Through Rates suggest that the new, visually appealing and branded ads were more effective at grabbing user attention and encouraging clicks.

- Achieved 900 purchases within 4 weeks. This metric demonstrates the direct impact of the improved ad performance on sales volume in a relatively short period.

By automating the creation of dynamic, branded ad creatives through Channable's platform, Mawave enabled Body Attack to transform their DPA campaign performance, achieving higher efficiency and a stronger return on investment, mirroring the benefits of automation seen by other Channable users in time savings and improved results.

Boosting DPA performance: How Mawave helped Body Attack Sports Nutrition GmbH & Co. KG optimize ad creatives with Channable

For eCommerce businesses with extensive product catalogs, managing and updating advertising creatives efficiently across various channels is a significant challenge. This was the situation for Fietsenwinkel.nl, an online bike retailer, who needed a scalable way to handle image ads for thousands of constantly changing products. Their agency partner, PaperDigits, turned to Channable's platform for a solution.

## The Challenge: Manual Ad Creative Management
Before partnering with PaperDigits and implementing a new strategy, Fietsenwinkel.nl faced considerable challenges with their ad creatives. The manual process of creating and updating image ads for their extensive product catalog was time-consuming.

This inefficiency was particularly impactful with frequent pricing updates and seasonal promotions, which required constant adjustments to their ad visuals. They needed a way to streamline this process to keep their ads accurate and relevant without requiring substantial manual effort.

## The Solution: Automating Ads with Channable's Dynamic Image Editor
Recognizing the need for automation, Fietsenwinkel.nl and PaperDigits decided to leverage Channable's platform, which they were already using for managing their product feed.

The approach involved starting with a branded template and then adding dynamic elements directly linked to their product data feed. These dynamic elements included:

- Product titles
- Prices
- Promotion banners (specifically designed for events like Back to School)
- Brand logos (for over 20 different brands carried by Fietsenwinkel.nl)

Crucially, they implemented simple "if > then" rules within Channable. These rules ensured that banners and pricing updated automatically whenever the corresponding data in the product feed changed. This eliminated the need for manual intervention every time a price changed or a promotion started or ended.

## The Results: Automation, Efficiency, and Savings
![Paper Digits + Fietsenwinkel 2.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmciocvjbi3sl08w8gqhid5fj)
The implementation of Channable's Dynamic Image Editor delivered significant results:
- 1,000+ dynamic product ads were automated. The creation of these ads was directly linked to the product feed, meaning they could be generated and updated simply by keeping the feed current.

- Achieved significant time and cost savings by eliminating the need for manual ad creation and updates. Tasks that previously took considerable time were now automated.

- Ensured enhanced ad relevance and accuracy by automatically updating pricing and promotional banners based on real-time data from the feed.

By leveraging Channable's automation capabilities, PaperDigits empowered Fietsenwinkel.nl to efficiently manage a vast number of dynamic image ads, allowing them to stay agile and responsive to market changes without the manual burden.


Creating 1000+ dynamic ads...in just a few clicks? Here’s how PaperDigits did it for Fietsenwinkel.nl!

Online Klik, a digital marketing agency, partnered with Soccerfanshop, an e-commerce retailer, to elevate their dynamic remarketing campaigns on social media. Their goal was to make these campaigns more effective and visually appealing, addressing specific challenges in their creative process.

## The Challenge: Generic Creatives Lacking Brand Identity

Before leveraging Channable, Soccerfanshop faced hurdles with their social media dynamic remarketing ads. Their ad creatives were blending into cluttered social feeds rather than standing out and capturing audience attention. 

They had limited options to add branded overlays and dynamic frames to their product images, making it difficult to inject brand personality and visual consistency into their automated ads. This lack of unique branding meant their remarketing efforts weren't as engaging or effective as they could be.

## The Solution: Branded, Automated Ad Creation with Channable's Dynamic Image Editor

To tackle these challenges, Online Klik turned to Channable's platform, specifically utilizing the Dynamic Image Editor feature. This powerful tool is designed to help businesses create optimized product ad visuals for multichannel campaigns.

Using the Dynamic Image Editor, Online Klik was able to:
- Create branded, custom-themed ad templates tailored to each product category

- Implement custom branding and thematic overlays for each ad creative, making the Soccerfanshop brand instantly recognizable and engaging within social feeds

- Set up category-specific rules to dynamically generate ad variations that were highly relevant, aiming to target the right audience at the right time in their buyer journey 

This automation transformed their creative workflow, allowing them to generate a high volume of unique, branded ad images efficiently, moving away from generic visuals
![Online Klik + Soccerfan shop.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmcio9hgai3lw08w8zyhusqxp)

## The Results: Significant Boosts in Engagement, Revenue, and ROAS
The implementation of Channable's Dynamic Image Editor yielded impressive outcomes for Soccerfanshop's social media dynamic remarketing campaigns:

- They saw a 13.6% increase in click-match, indicating a better correlation between clicks registered on Meta platforms and sessions tracked in GA4

- Engagement duration was up by 86.4% in GA4, suggesting that traffic driven by these ads was of higher quality and more interested in the site content

- Revenue in GA4 experienced a substantial 115.4% increase, directly linked to the improved performance of their remarketing efforts

- Most notably, ROAS (Return on Ad Spend) increased by 41%, providing clear evidence of the higher quality and profitability of the traffic generated by the newly optimized ad creatives 

While CPC (Cost Per Click) costs saw a slight increase, the significant boost in overall traffic quality and the resulting growth in revenue and ROAS demonstrated that the investment was worthwhile, enhancing overall campaign performance and profitability for Soccerfanshop

By leveraging Channable's Dynamic Image Editor, Online Klik and Soccerfanshop successfully transformed their social dynamic remarketing ads from generic visuals to highly engaging, branded creatives, driving significant improvements in key performance metrics and proving the value of automated, optimized ad creation.


How Online Klik and Soccerfanshop Drove a 41% ROAS Increase Using Channable's Dynamic Image Editor for Branded Social Ads

In the fast-paced world of eCommerce, digital agencies like [LLYC](https://llyc.global/en/) are essential partners for global brands aiming to connect with customers effectively. 

Faced with the challenge of managing intricate product catalogs for dynamic advertising campaigns across major platforms like Google and Meta, LLYC needed a robust solution. From the outset, they trusted Channable as a partner to manage these crucial catalogs.

## Navigating global catalogs and dynamic creatives

For a brand with the global reach of [Havaianas](https://www.havaianas-store.com/es/es/home), a significant challenge lies in handling product catalogs that must accurately reflect differences across various countries and languages, while also paying careful attention to communication nuances. 

Managing dynamic ad campaigns across platforms like Google and Meta requires not only feed optimization but also the ability to tailor messaging and creative elements at scale. 

Specifically, integrating specific communication messages directly into product images for Meta campaigns presented a creative challenge, requiring flexibility in adjusting messages, colors, and backgrounds while consistently upholding the Havaianas brand image. LLYC needed a way to achieve this level of precision and agility efficiently.
![Apache  + Havaianas-05.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmbqayato04uf07w9a1zat3rl)
## Agility and automation in feed and image management

Channable provided the necessary agility to easily adapt strategies and effortlessly manage catalogs. This was achieved by applying practical rules for targeted communications, optimizing feed quality, and consistently following platform recommendations. 

This agility enabled LLYC to deliver personalized messages at scale for Havaianas, aligning with strategic objectives and adapting to the unique context of each campaign. 

For example, during seasonal campaigns, Channable allowed for the automatic update of product listings and tailoring of promotional messages by market and audience segment. This process significantly reduced the manual workload for the LLYC team, ensuring precision and consistency across all communications. 

Overall, leveraging Channable has significantly enhanced LLYC's operational efficiency, allowing more time and resources to focus on strategic thinking, creativity, and performance optimization for Havaianas and their broader client portfolio.

A particularly beneficial feature for LLYC's work with Havaianas was the Image Editor functionality. LLYC sought to improve product catalog images to make them more eye-catching and appealing, aiming to boost both performance and brand image. 
Channable's Image Editor offered an efficient solution to dynamically edit, optimize, and scale image designs across the entire product catalog without requiring extensive manual resources. 

This tool allowed LLYC to swiftly apply customized design templates, promotional labels, or branding elements to all images within the feed. This dramatically improved the consistency and visual appeal of the catalog, leading to higher engagement rates and stronger brand recognition across channels. 

The flexibility of the Image Editor allowed for effortlessly tailoring visuals according to specific campaigns, seasons, promotions, or local market needs. It also addressed the challenge of integrating specific communication messages for Meta campaigns with flexibility in adjusting elements while maintaining the brand image. 

Furthermore, it allowed LLYC to run different communications simultaneously, such as a Valentine's Day campaign and a welcome campaign, with the ability to filter messages by product type.
![Apache  + Havaianas-04.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmbqayatm054107w7i4hzz4xw)
## Significant performance growth and tangible results
The strategic implementation of Channable's capabilities translated into concrete, positive results for Havaianas. Key performance indicators showed a ROAS increase by 49.86%, a CTR increase by 3.70%, and a conversion rate increase by 74.95%

## A valued partnership
LLYC also emphasized the value of the partnership with the Channable team. The support of the commercial team, guided by their account manager, was fundamental in maximizing the tool's potential. Additionally, the support team consistently contributed improvements as the project progressed. 

## Driving better outcomes with Channable
Through the effective use of Channable's capabilities, especially its flexible catalog management rules and the powerful Image Editor, LLYC successfully navigated the complexities of managing dynamic ad campaigns for a global brand like Havaianas. 

This collaboration enhanced operational efficiency, overcame creative challenges in image management, and delivered significant performance improvements, ultimately driving better outcomes.

<div class="cta">
<h3>Take the next step</h3>
<p>Want to learn more about how automation and Channable's image editor can boost visibility?</p>
<a href="https://www.channable.com/products/dynamic-image-editor" target="_blank" class="cta-button">Explore more</a>
</div>

Fashion & apparel

How LLYC Boosted Havaianas' ROAS by 49% with Channable

## Smarter advertising with Channable’s product scorecard strategy
### Client overview: Azerty
[Azerty](https://azerty.nl/) is a leading Dutch online retailer specializing in high-quality IT hardware, offering over 1 million products, including laptops, gaming hardware, and networking equipment.
 
Operating in a competitive market, Azerty needed to optimize every marketing euro to win price-sensitive, low-loyalty consumers without eroding tight margins.

### Campaign objective
[Adwise](https://www.adwise.nl/) and Azerty joined forces to execute a smart, scalable advertising strategy focused on clear, quantifiable outcomes. The key goals included:

- **10% growth in total net eCommerce sales**
- **5% improvement in ad profitability (POAS)**

To support this, additional sub-goals were defined to measure deeper campaign success:

- **+20% margin uplift** from Google and Microsoft Ads
- **+15% POAS improvement** on those platforms
- **+5% margin growth** from bol.com campaigns

And all of this had to be accomplished within a strict total budget of **€11,000**, covering both media and click costs.
![Adwise x Azerty.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmbqjdaqd2u4b07w4g87r7979)
## The Channable-powered solution
### From margin based to multi metric product selection
Adwise developed a custom **product scorecard strategy** powered by Channable to replace a margin-only strategy.
 
This system gave Azerty a smarter, more comprehensive way to evaluate and promote products.

Here’s how it worked:

1. **Centralized cross-channel data**
Performance data from platforms like [Google Ads](https://www.channable.com/products/ppc-tool/google-ads), Microsoft Ads, bol.com, Tweakers, and organic traffic were integrated in Channable, offering a unified view of product competitiveness.

2. **Inclusion of internal company metrics**
Internal data such as product margins, delivery times, return rates, and pricing benchmarks (e.g., from Tweakers) were factored into the scorecard, offering a fuller picture of product value.

3. **Product scoring and segmentation**
Products were categorized into four score-based “buckets” (high, mid-high, mid-low, low), allowing campaigns to dynamically prioritize the right items in each channel.

4. **Feed based automation at scale**
Channable enabled automated feed distribution, ensuring that high-scoring products received more budget and more flexible ROAS targets, improving campaign performance without manual effort.

5. **Advanced cross channel profitability tracking**
With server-side tagging and custom ad pixels, POAS and profitability were measured across platforms and analyzed in GA4, helping Azerty understand what truly drove return.
![Adwise x Azerty .2.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmbqjdaqv2u4g07w4iwhlnfdr)
## Exceeding every goal
Thanks to this data-rich, automated strategy, Azerty not only met but exceeded its targets across all key metrics.

### Overall eCommerce performance
A smarter budget use and improved product targeting led to impressive full-funnel results:

- **+24% YoY growth** in net eCommerce sales

- **+10% increase** in overall profitability

- Achieved with just a **+13% increase** in advertising spend

### Google Ads & Microsoft Ads performance
Paid search and shopping campaigns saw significant uplifts, especially in customer acquisition:

- **+95% increase** in new customers

- **+49% growth** in total sales

- **+43% increase** in profit

- **+35% improvement** in POAS

### Bol campaign performance
Even marketplace campaigns benefited from the scorecard approach:

- **+5% increase** in margin over total net sales

The results demonstrated the power of connecting internal performance metrics with cross-platform advertising through Channable.

## Overcoming the challenges
Azerty faced several structural and strategic challenges in managing its eCommerce campaigns. Here’s how Adwise tackled them using Channable:

### Key obstacles
Azerty's former strategy suffered from restrictive criteria and inflexible campaign structures:

- **High price sensitivity**: Maintaining margin without losing competitiveness

- **Lack of data integration**: No holistic view of product value or performance

- **Limited scalability**: Difficult to replicate or expand to new marketplaces

- **Inefficient budget use**: Ad spend not aligned with actual product potential

### Solutions enabled by automation
Adwise implemented a smarter, scalable system with Channable at the core:

**1. Centralized data architecture**
Channable provided a single source of truth by combining marketplace, paid media, and organic performance data.

**2. Strategic internal metric integration**
Internal business drivers like margin, stock, and fulfillment data were factored directly into product-level ad decisions.

**3. Automated, value based campaign structures**
Products were grouped based on profitability potential, with Channable pushing the right items to the right platforms automatically.

**4. Scalable feed and channel rollout**
The flexible feed structure enabled Azerty to expand quickly to new channels while keeping campaign logic consistent.

## What’s next?
Building on the success of this approach, Adwise and Azerty are now expanding the strategy across new digital touchpoints:

- **Channel expansion**: Facebook, Instagram, Tweakers, and affiliate marketing

- **Customer lifetime value integration**: Adding CLV to the scoring strategy to improve long-term targeting and loyalty

<div class="cta">
<h3>Want to see what Channable can do for you?</h3>
<p>Get hands-on with our tool for free!</p>
<a href="https://www.channable.com/demo" target="_blank" class="cta-button">Book a demo today</a>
</div>


Insights

How Adwise helped Azerty outperform in a hyper-competitive market

## How Hurra™ Communications & Channable transformed l’tur’s Google Ads strategy

For [l’tur GmbH](https://www.ltur.com/de/index), a leading brand in last-minute vacations, success in search ads meant more than just visibility, it required pinpoint relevance, speed, and adaptability. Travelers seeking spontaneous getaways expect offers tailored to specific destinations and dates.
 
However, building a paid search strategy that matched this expectation across seasons, regions, and search terms would typically require extensive manual input. That’s where [Hurra™ Communications](https://www.hurra.com/en) stepped in.

To unlock scalable growth and reduce the operational burden, Hurra™ partnered with Channable to fully automate and optimize l’tur’s [Google Ads](https://www.channable.com/products/ppc-tool/google-ads) campaigns. The goal? Deliver seasonal, high-performing ads without the usual manual workload.

### Efficiency, relevance & coverage
Hurra's™ campaign strategy was designed to address four main objectives. First, it needed to improve ad relevance by targeting long-tail keywords such as “holidays in March” or “last-minute Spain April.”
 
Second, it had to ensure landing page accuracy by dynamically inserting pre-filtered travel dates into URLs.
 
Third, Hurra™ aimed to automate the creation of ad groups eliminating the repetitive manual setup work.
 
Lastly, the team wanted to significantly scale the campaign structure to cover every month of the year and a growing list of destinations, while still maintaining control and performance quality.

### Target audience
The campaign focused on searchers who were actively planning trips for specific months and destinations. This included a wide audience of spontaneous vacationers and deal-hunters looking for **seasonal or last-minute travel offers**, often typing in time-sensitive queries like “Mallorca beach holidays in June” or “last-minute trips to Spain in March.”

## From static feed to fully automated campaigns
The initial setup from 2023 started with 19 manually created ad groups, mostly generic queries with month references, lacking destination-specific targeting or tailored landing pages. In early 2024, the first automation phase launched, moving from a manual setup to a dynamic structure with a static feed. 

By leveraging Channable’s dynamic feed management capabilities, Hurra™ quickly evolved the setup into a robust, scalable machine.
 
By April, the first automation phase launched with **80 ad groups across 12 destinations** and over **800 keywords**, all generated dynamically. That number more than tripled by December, expanding to **315 ad groups across 28 campaigns** and **3,500+ fully automated keywords**.
![APD Winner_Hurra communication-04.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmb53652feq6k07unqmwaesc3)
Each wave of expansion took no longer than 1 hour to set live, thanks to Channable’s [smart feed rules](https://www.channable.com/products/smart-categorization) and templated logic.
 
Ad copy was adapted automatically to reflect urgency e.g., “Last-Minute March Deals” and final URLs were built with the correct date filters already in place. Campaigns could also be triggered to start and stop based on seasonal changes, further optimizing visibility and spend.

## Performance uplift (YoY)
The results of this transformation were impressive. Impressions increased by **96%**, far outpacing the general search market growth of **30%**. Clicks rose by **10%** in a flat search landscape, and automated, month-based ad groups saw a **76%** higher conversion rate compared to older static ones.
 
The share of search impressions driven by month-based campaigns jumped from **0.9%** to **1.4%**, and **89%** of the keywords in these groups achieved a Quality Score of 7 or higher.

### Time-saving wins
What once took over 15 hours to build now takes just 5. Even better, there’s no need for recurring updates, the automation handles that. Minor adjustments to logic or ad copy can be handled centrally for efficiency.

Ad copy, final URLs, campaign timing were all dynamically adjusted through Channable at the ad group level, allowing control over seasonal relevance and traffic targeting. 

With setup and maintenance off their plates, the team could shift focus toward high-impact strategic work like campaign testing and market expansion.

## Solving search advertising’s toughest travel problems
In the past, managing month-specific campaigns for multiple destinations involved building and updating dozens of ad groups by hand a process prone to error and impossible to scale.
 
Channable allowed Hurra™ to fully automate creation and updating processes, freeing their team from repetitive tasks.

### Ad customizers not allowed in final URLs
Google Ads limits the use of customizers in final URLs, making it difficult to direct users to tailored landing pages with pre-selected travel dates.
 
Channable overcame this by dynamically inserting date parameters into URLs within the feed itself, ensuring users always landed on a page that matched their intent.

### Keeping ad copy relevant and urgent
In the travel industry, especially with last-minute deals, timing is everything. Static messaging often felt stale.
 
With Channable, Hurra™ automatically adjusted ad text to reflect the urgency of each campaign month providing fresher, more engaging copy like “Last-Minute March Getaways” or “Book April Deals Today.”

### Scaling without losing control
Expanding from 19 to over 300 ad groups could easily introduce inconsistencies.
 
But by using a structured feed setup, Hurra™ was able to maintain high performance and campaign hygiene, even as complexity grew exponentially. The logic and structure used can now be applied to other campaigns, clients, and industries.

## Innovation & scalability
This campaign isn’t just a travel win it’s a inspiration in scalable automation. Hurra™ Communications used Channable not only to simplify processes but also to **unlock previously unreachable performance and scale**.
 
What started as a manual effort for a few destinations turned into a robust, self-sustaining engine for seasonal travel ad, proving that Channable’s automation capabilities extend well beyond retail and can be applied across industries.
![APD Winner_Hurra communication-06.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmb536529es1f07vyl256fmhs)
By replacing countless hours of manual labor with smart automation, Hurra™ delivered better results, faster execution, and a future-proof foundation for l’tur’s search campaigns.

## Final takeaway
Hurra™ Communications and Channable redefined what’s possible in travel advertising. Through intelligent feed structures, dynamic ad groups, and automated campaign logic, they turned complex seasonal campaigns into a streamlined, performance-driven solution.
 
This partnership proves that with the right tools, even the most intricate Google Ads setups can scale efficiently, stay relevant, and drive measurable results.

From 19 to 315 ad groups. From static to dynamic. From tedious to innovative.

This is what next-level travel advertising campaigns look like.
![APD Winner_Hurra communication-05.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmb536527en4j07uu4v2ct5gx)

<div class="cta">
<h3>Take the next step</h3>
<p>Want to learn more about how to automate and scale?</p>
<a href="https://channable.com/products/ppc-tool/google-ads" target="_blank" class="cta-button">Explore more</a>
</div>


Travel

Scaling seasonal travel advertising campaigns with automation

# Background & Problem Statement

dmlights is an international e-commerce player in Lighting & Electrical supplies. As they are active worldwide with over 85.000 products in multiple languages, it becomes a huge chore to efficiently manage their performance campaigns. 

They consulted Semetis in order to achieve their main goal: ‘driving more **profitable sales** throughout different European countries in **a fully automated fashion** while remaining **time-efficient** and covering the full assortment of products.

dmlights already had experience with feed-based advertising to automatically create different types of search campaigns. Yet, this set-up encountered many bottlenecks: 

It was resource-intensive: for every different marketing use case, a new type of feed tailored to that particular use case had to be generated. These feeds required daily updates by their servers, putting the infrastructure every morning under unnecessary stress.

It was hard to scale: whenever dmlights wanted to advertise in a new country, all those specific feed combinations needed to be recreated, and the extensive campaign structure had to be set up from scratch. It could easily take up weeks until a new country was fully deployed.

It was difficult to adapt feed attributes: as there was no real feed management tool in place to modify the different feed elements, it was nearly impossible to dynamically adapt the message. This meant that throughout time, the campaign remained rather static, and use cases such as temporary promotional messages were difficult to implement consistently in the accounts.
 
<iframe width="560" height="315" src="https://www.youtube.com/embed/pa9m2IuHucA" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

***Watch our [Semetis ](https://www.semetis.com/en)& dmlights use case video here.***

# Channable, the first milestone

At [Semetis ](https://www.semetis.com/en)we wanted to unblock the design bottlenecks. We put our problem-solving skills to the test: how can we streamline this process while maximizing the ROI? The first part of the answer lies with feed-based advertising. We used Channable as our Feed Management Tool, which enabled us to:

## 1. Import the data from one central feed

Instead of using a separate feed for each use case (I.e: mapping all the brand and collection names with their corresponding landing page), we started importing all the needed data for advertising directly from the product feed. As such dmlights could remove all redundant feeds from their servers, freeing up technical resources and decreasing the stress on their infrastructure.

However, having just one product feed per language/country remains expensive. Given the pricing model is set to a fee per SKU, and with around 85k SKUs per language and per country, the investment multiplied quickly as soon as we started to scale up (f.e. 2 feeds for Belgium, 3 feeds in Switzerland, and so it continues). 

A feed analysis showed us that countries that share the same language, have an almost identical feed (Ie: BEFR vs FRFR). The main differentiator was the product price, as this changes for each country. So we found a solution by only picking one main feed per language, and gluing all the different country prices on top of it (see annex 1). 

To give a clear example: when we added Switzerland, we didn’t have to create any extra feed (so no extra SKUs or tech fee) as we could just use the German and French language feed, which were already set up for Germany and France respectively, and select the Swiss pricing column for our campaigns. This allowed us to save around €5.000 per year in tech fees while maintaining the same use cases. This was a very important first iteration of the process to maximize ROI.

## 2. Optimize the product feed

In the second step, we cleaned and tailored the product feed. Channable’s rule system allows you to enrich, filter, and optimize the feed to fit the requirements of the advertising channels, such as** Google Ads, Facebook, Criteo, and Amazon**. Some useful examples are:

- Using promotional data in order to apply rules that automatically change the message of our brands in the promotion. For example:  “Scandinavian weeks -20%” on specific brands.

- Using price data in order to show the accurate price in each country, without needing a feed per country. 

- Using performance data from our platforms to our main feed, such as the search volumes per product (cfr: Zombie SKUs section later in this case) and the revenue per product, which can be used for further segmentation.

Because we plugged the different feeds within one feed management tool, these rules could be easily copied and shared between the different countries. This has enabled us to work with an incremental and iterative approach. 

Because of our iterative approach, we only had to improve our rules and the quality of our feed over time. At the bottom line, we succeeded in bringing the time lag to penetrate a new country down to only a few hours. The time that was saved was a second iteration with a direct impact on the ROI.

## 3. Activate the feed for marketing
In the third and final step, we focused on activating our feed data. To maximize the impact we leveraged different channels: 

**Google Automated Search Ads:** The full Google Ads account structure was redesigned and built upon the feed management tools. Even Responsive Search Ads, Google Ads latest feature, were bulk designed from Channable. Every morning the account structure (campaign design, text ad, keywords, and custom landing pages) was updated taking into account the freshest data and current promotions (see annex 2).

**Google Smart Shopping:** here we focus on product-level advertising. The cleaned product feed, used for search ads use cases, was easily scalable to display & shopping advertising. With Smart Shopping we appear visually with all our in-stock products as soon as users are searching for any of them. It combines the power of Dynamic Product Remarketing, to also chase those users in case they didn’t buy the product yet in the following 7 days.

**Bing Ads:** With Bing still being responsible for 3% of all our search traffic, we found it a must to also give it the needed attention. In order to remain efficient, we created a connector between Bing - and Google Ads. That way Channable updates Google Ads and Google Ads update Bing Ads on a daily basis; ultra-efficient.

**Facebook Dynamic Ads:** Also on Social, we wanted to be present with our [product feed for Dynamic Product Remarketing](https://www.channable.com/integrations/facebook-product-feed).

This third step allowed us to distribute much more relevant ad experiences. While the first two steps focussed on cutting costs to maximize ROAS, this step is oriented to increasing return. Yet, we saw the opportunity to go even further in value creation by activating our data to the next level: moving from ROAS to POAS (Profit on Ad Spend).

# POAS - The second milestone

In today’s world, we need** high volumes of data** to effectively feed Smart Bidding algorithms (Ie: Maximize Conversion values in Google). These Smart Bidding algorithms take all kinds of signals into account in order to bid higher on users that are more likely to convert. They are black boxes, incorporating signals such as search behavior, device usage, audience groups, time of day, website engagement, etc, to perform advanced user profiling. 

Our automated campaigns were a great start to generate tons of data. 
Thanks to all the qualitative, auto-generated campaigns, we were able to make a solid amount of revenue at lower maintenance costs.

But having automated search campaigns and smart bidding wasn’t enough for us. After running for some weeks, we measured and analyzed the results and noticed that this setup easily achieves our ROAS targets, but often pushes forward the more popular brands with higher demand, but not necessarily higher profitability. 

If you worked in digital you know the struggle of finding a solid target ROAS for your campaign. Which is logic when you think about it. Pure revenue means nothing in terms of a business's health. It’s all about the cost structure that is bound to it. Let me explain: some brands are more known and are consequently more searched (Ie: Philips). The system tends to overspend on these brands when they also bring lots of revenue, translating into high ROAS.

Nevertheless, the profit on some of these brands is very low. While doing this exercise it became clear that we needed to undertake one next step in our data-performance automation flow to transform our revenue - into a profit engine. That missing link was called profit margin data.

What we did was implement encrypted profit margin data at product-level in our dataLayer on the website. We then injected this profit data through Google Tag Manager into Google Ads, by creating a separate Profit Conversion (see annex 3). 

By encrypting this data, it became impossible for competitors to abuse it. We are deciphering it in our Google Ads platform so the value can be used for both reporting and optimization. This sacred data, in combination with smart bidding and machine learning, enabled us to optimize our massive set of campaigns towards Profit.
 

# Zombie SKUs - The last milestone

As of this moment, our profit engine was put into place and showing good results. Naturally, we analyzed our data and spotted our last issue: Whenever a new product was added or came back in stock, it often got limited exposure. This is one pitfall of Smart Bidding Strategies. As soon as the machine is running and the algorithm picks the most successful products to push forward, it’s hard for new product entrants to fight for their spot. 

Eventually, the Smart Shopping algorithm will include them while serving, but often at very low volume and it can take some weeks before that product appears. To compensate for this, we’ve built an automated report, using a Google Ads script, that stores the SKU’s of all products that received less than 1 click. 

This list with SKUs is then shared with Channable, so the tool can apply the ‘Zombie SKU’ label on all these products in the feed (see annex 4). 

Now it becomes easy: we only need to create a separate Smart Shopping campaign that solely serves the Zombie SKUs, to give them the exposure they deserve, before the main Smart Shopping campaign takes them into consideration some weeks later. 

# Results & Conclusion
The results skyrocketed. Today we have a conversion engine that maintains itself on the most important north star metric: profitability. Every day the pricing and inventory of all products get updated, new collections and categories get added, and this will all be adapted within our platform in near real-time in every country of sale. 

Brands that are less profitable are slowly disappearing and making room for dmlights own brands without human interference. On top, newly added products also get a fair chance to show their added value thanks to the Zombie SKUs. 

The figures speak for themselves:

- The **Profit over Ad Spend** (POAS) increased by 70% YoY
- Whereas the **total Profit Values** increased by 130% YoY

All of this was possible by adopting technology that facilitates working smarter instead of working harder. Today, this allows us to shift our resources from heavy operations towards tasks that really matter: advanced analysis and long-term strategy.

With this case we have proven:

- [ ] The added value of tools: by getting everything out of Channable, our Feed Management - and PPC Automation tool. Reducing all the manual labor of campaign setup and maintenance.

- [ ] The added value of measurement: by having the right conversion measurement in place in order to spot the issue of the popular, less profitable brands and the Zombie SKUs.

- [ ] The added value of media expertise: by challenging our own implementation. We did not stand still. 

As illustrated before, we have seen three big milestones that improved our case step by step (and, on top, saves us €5.000 in tech fees each year). This is all achieved by following our data closely and making the right decisions in collaboration with our client. The results are there to prove that: higher volumes (profit) and better quality (POAS).

- [ ] The added value for ourselves: This is a framework for the future. All the rules are in place to make this work worldwide with limited additional efforts.

Dmlights: The fully automated profit engine

## Manual processes limiting global growth
Before automation, [BALR.](https://www.balr.com/) faced roadblocks in scaling their digital marketing across Europe. 

Manual management of [Google Ads](https://www.channable.com/products/ppc-tool/google-ads), [Meta Ads](https://www.channable.com/integrations/meta-product-catalog), and Zalando listings slowed campaign launches and impacted performance. 
Product disapprovals in Google Shopping, static creatives in Meta Ads, and an inefficient integration with Zalando hindered their ability to grow. Online ID needed a solution to automate, streamline, and future-proof BALR.’s eCommerce operations.

## A scalable strategy for seamless expansion
From day one, [Online ID](https://online-id.nl/) designed a cross-channel strategy built on scalability. Using Channable’s automation tools, BALR. was able to quickly scale campaigns across 6 European markets and multiple platforms: Google, Meta, and Zalando, while maintaining brand consistency and efficiency.

- **Google Ads**: Channable's dynamic feed optimization ensured each market saw updated, approved, and high-performing product listings. Product collections were prioritized, product titles optimized, and segmentation improved using custom labels and rules.

- **Meta Ads**: With Channable’s Image Editor, Online ID automated ad creative production using live pricing, sale information, and product visuals. This not only improved CTRs and ROAS but also made localized campaigns visually consistent and cost-efficient.

- **Zalando**: Transitioning from manual product listing to Channable’s automated feed management allowed BALR. to expand from 2 to 6 countries in just two months. Stock synchronization and order processing were integrated directly with Shopify, streamlining backend workflows.

## Performance growth in numbers
Using Channable’s solution, Online ID achieved measurable growth across every channel. The results highlighted the value of automation in scaling performance and improving ROI.
![01_Online ID APD winner use case (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmb4rnj7p644y07uujfs99q93)
### Google Ads: A sharper feed strategy for better visibility
Thanks to optimized feeds, disapproved products were resolved, search volume-based titles were implemented, and product segmentation drove higher efficiency.

- **Impressions**: +210%

- **Purchases**: +103%

- **Revenue growth**: +105%

- **Conversion rate increase**: +176%

- **Return on Ad Spend (ROAS)**: 4.08

### Meta Ads: Automating creativity to drive efficiency
Channable’s Image Editor enabled fast, data-driven creatives that outperformed traditional approaches.

- **Cost per purchase**: -37.5%

- **ROAS**: +40%

- **Click-Through Rate (CTR)**: +65%

- **Daily ad spend savings**: €500

### Zalando: Marketplace expansion made effortless
Switching to Channable eliminated manual bottlenecks and enabled rapid multi-country expansion.

- **Expanded regions**: From 2 to 6 in 2 months

- **Manual listing workload**: Significantly reduced

- **Stock & orders**: Synced directly with Shopify for real-time updates

## How Channable helped overcome key challenges
Each platform presented unique hurdles, whether it was fixing feed disapprovals, streamlining creatives, or scaling listings, but Channable's feed management provided a single, integrated solution for each connection.
![02_Online ID APD winner use case (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmb4rnj7s64x107unn8u9uvzt)
- **Google Ads**: Disapproved products were fixed by restructuring feeds and automating country-specific targeting. Smart labeling and feed rules ensured high-performing products received optimal visibility and budget.

- **Meta Ads**: Static visuals were replaced with real-time creatives using Channable’s Image Editor. This allowed automated updates for sales, prices, and product highlights, creating hyper-relevant ads without constant design input.

- **Zalando**: Channable streamlined the listing process for BALR., significantly reducing manual work and delays. With an API-driven approach, BALR. was able to expand into four new countries in just two months, while syncing seamlessly with Shopify to maintain accurate stock levels and order data.

## Smart automation for a premium brand
With Channable, Online ID helped BALR. unlock the next phase of digital growth, streamlined, scalable, and performance-driven.
 ![03_Online ID APD winner use case (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmb4rnj7s68sa07vyui96w9wq)From doubling Google revenue to cutting Meta costs by over a third, this partnership shows how automation and data-driven optimization are essential tools for premium brands looking to scale efficiently across regions.

How Online ID scaled BALR. ads and marketplaces with Channable

## The Channable Repricer makes advertising on marketplaces a success story

Bol is a major player in today's marketplace offering, and is top of mind for many people when it comes to online orders. 

Consequently, this was an interesting channel to explore for Tooltopper, an online provider of more than 20,000 DIY articles, together with its marketing agency 050media.

<blockquote>There are 3 elements on which you can optimize to increase your chances of a buy-box display. These are your price, your delivery times and the shop's customer score. - 050 media</blockquote> 

Since these variables change from time to time, for example when a new provider joins or when a competitor adjusts their prices, you need to dynamically adjust your offer to have the best chance. 

The Channable Repricer allows you to do exactly that, while maintaining your margins.
![Success Story_050media x Channable_EN.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/OVtssVi2QtaudaiwwXw8)
## Channable Repricer: What does it do?

The Repricer offers the possibility to dynamically adjust your product prices. Both upward and downward. This is very useful to be able to react in real time to the adjustments a competitor makes at that moment, and to gain an advantage that brings you into the buy-box. In this way, you can lower your product price to a level just below that of the competitor. 

This can be done fully automated, so it requires little attention once you have the right rules in place. More often in the buy-box also means, as a rule, more sales!

## A winning strategy
By scrutinizing Tooltopper's entire offering, 050media was able to gain insight into which parts of the offering were the most successful and therefore interesting to focus on within the marketplace. The minimum desired margin and the level of competition were important criteria. 

During this exercise 050media found out that 40% of the supply was not correctly priced on the marketplace. This puts a lot of pressure on the margin.

The next steps were to determine the maximum price for an item, based on the optimal margin per product and to set rules that will generate maximum profit and at the same time provide security against unrealistic, counterproductive prices.

The Repricer can be cleverly used on the three elements mentioned earlier that, as you know by now, determine whether or not you are shown in the buy-box:

- **Price**: Always stay ahead of your competition by cutting just below the cheapest price of competing providers. Set a minimum for this, so you can never suffer losses! Suppose that there is no competition, then you can arrange that you show your maximum price!

- **Customer score**: If a competitor has a lower score on this element, you can set a rule that determines that you do not compete on price. Because of your higher customer score, the chance of a buy-box win is higher and there is less need to lower prices.

- **Delivery time**: Again, if a competitor offers less favorable delivery times compared to your shop, there is less need to compete on price. The rule that you set here ensures that you do not apply price reductions in this case.

## Results

Within the test of our hypothesis, an increase of 5% on the margin was finally achieved. And no product was sold below the previously set minimum selling price. 

As a result, the total sales value increased significantly and the pilot was a success!

Ready to optimize your marketplace pricing strategy like Tooltopper? Visit Channable's website to explore the [Repricer tool](https://www.channable.com/products/marketplace-integrator/repricer) and boost your sales today!

How 050media used the Repricer to set up a successful pricing strategy

## Mastering multitudes
[Stride-Up](https://www.stride-up.fr/) has always been at the forefront of digital marketing innovation, but managing multiple clients efficiently and effectively posed a challenge. The introduction of [Channable](https://www.channable.com/industry/digital-marketing-agencies) into their technology stack marked a pivotal moment for the agency. The use of Channable's Multi-Client Center (MCC) has revolutionized their account management. 

Account managers can now easily share accounts, quickly create new client accounts, and link them with the MCC. This seamless integration allows for easy access to all setups in their client's account, significantly reducing the need for administrator intervention.

![Image 1 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/qovruldBTquI5TMgvz4O)

One of the standout features of Channable that has been instrumental for Stride-Up is the ability to create and share Master Rules. 

These rules can be copied and pasted across different projects and accounts, facilitating rapid implementation for new accounts and ensuring consistency across the board. 

This capability has not only saved time but also ensured a high level of precision and efficiency across campaigns and accounts.

Channable's platform has greatly enhanced Stride-Up's operational efficiency, particularly in client management and product optimization. 

For one client Stride-Up had a 4x in sales, over 3x in revenue and over a 35% increase in ROAS with the automation of descriptions and tiles with Channable's solution.

![Image 2 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/1HooCc1PRXq89QIl7jH0)

The[ product feed](https://www.channable.com/products/product-feed-management-tool) connection and updates ensure that the latest information from the CMS is always available, which is crucial for the accuracy and relevance of campaigns. The platform's user-friendly design, comprehensive FAQ, and responsive support team have further contributed to making it accessible even for all account managers.

## Streamlining success
Before adopting Channable, Stride-Up faced challenges managing large client catalogs and ensuring timely updates. The automation capabilities of Channable have addressed these issues effectively. 

For instance, the categorization feature and the ability to control what is sent to platforms have made campaigns more profitable by avoiding the diffusion of outdated products and managing product titles more effectively for higher click and conversion.

![Image 3 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/qoc7UAxRhS3C1ul1lDCH)

The partnership with Channable has also enabled Stride-Up to offer value-added services such as international market expansion and product feed optimization to scale campaigns without adding more maintenance or work. 

![Image 4.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/VrtZjxIXTraKODrLoe4J)

Channable's role in Stride-Up's technology stack cannot be overstated. It integrates seamlessly with other tools like Google Ads and Meta Ads, making it the sole tool at this scale that Stride-Up relies on. 

The platform's competitive pricing has made it easier for Stride-Up to recommend Channable to their clients, contributing significantly to their growth and ability to manage a larger client portfolio.

## A growing partnership
The collaboration between Stride-Up and Channable has not only streamlined the agency's operations but has also significantly enhanced its ability to deliver high-quality, efficient, and effective services to its clients. 

The use of Channable's platform has led to increased client satisfaction and has supported Stride-Up's growth by enabling them to manage a larger portfolio of clients. 

With a dedicated team of 29 Account Managers, Stride-Up continues to leverage Channable’s innovative solutions to drive success and achieve outstanding results for their clients.

<div class="cta">
<h3>Take the next step</h3>
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Streamlining success: The Stride-Up Channable connection

## Building the engine to scale
The collaboration between [Mijn Auto Onderdelen](https://www.mijnautoonderdelen.nl/), a prominent Dutch online car parts retailer catering to both B2C and B2B customers across various markets, and [Taskforce™ Agency](https://taskforce.nl/en/), a digital agency specializing in performance marketing, resulted in remarkable success.
 
By working together, they transformed their ambitious goals into reality and developed a blueprint for intelligent and scalable growth, turning a seven-figure operation into a thriving business model.

## Scaling up
When Mijn Auto Onderdelen approached Taskforce, the goal was clear: scale visibility and purchases. With two competing domains from Mijn Auto Onderdelen and a vast product offering, it wasn’t just about volume; it was about building smart, scalable systems that could grow without losing control or margin.

### The mission
The goal was twofold: increase visibility and transactions while ensuring that every step forward also drove profitability.

### The extra twist
Complicating things was the presence of two domains: **Mijn Auto Onderdelen** and **Carparts Direct**, both selling the same products. Competing internally wasn’t an option.

## Understanding search behavior
The strategy began with understanding how consumers actually search for car parts. Most shoppers don’t use technical terms, they search with combinations like "Audi A3 windshield wiper."
 
But the existing product feed only included generic product types, overlooking valuable brand/model-specific traffic and search terms.

## Generic parts = infinite potential
A breakthrough on how the products were categorized changed everything: many car parts are generic. A single windshield wiper might fit both an Audi and a BMW.
 
This allowed the team to create multiple listings for the same item, each tailored to specific brand and model combinations, tapping into huge volumes of missed traffic.

## Smart scaling: From 120K to 8M products
With Channable, the product feed enrichment process generated over 60 variations for a single item, each version tailored to a unique car brand and model. 
![01_Success Story_Task force.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmaw7dx22eknb06w5jdutt1h0)
As a result, product listings exploded from **120K to 8 million**, dramatically increasing relevance and conversions.

## Smart website structure
The site’s structure supported this approach perfectly, with unique URLs already in place for every car brand and model.
 
By linking enriched product data to these URLs, customers were delivered directly to the most relevant pages, reducing the competition and friction between the sites, boosting conversions.

## Scaling process
Here's a simplified roadmap of the scaling journey:

- CRM export

- Feed adjustment

- Google Ads campaign creation

- Product feed enrichment (120K → 8M)

- Dynamic campaign generation

## The new approach: Precision & scale
To manage scale efficiently, 46 dynamic [PPC generators](https://www.channable.com/products/ppc-tool/google-ads) were built using Channable. These enabled  feed based advertising on combinations of **product type, car brand, model, GTIN,** and **MPN**, making precision targeting possible at scale.

### What can be advertised on now?
Thanks to Channable's data feed management, campaigns could now target:

- Product categories

- Product + car brand & model

- Car model + parts

- GTIN / MPN

- Brand of parts + categories

Each generator aligned with a specific search intent to maximize relevance.

## Feed optimization
Channable’s [rule-based system](https://www.channable.com/products/product-feed-management-tool) allowed product variables to be updated quickly and efficiently.
 
Manual processes were replaced with automation, ensuring campaigns always ran on the most accurate, timely data.

## Dynamic campaign creation
The 46 PPC generators produced 216,000 unique ads. Each ad directed users to a landing page closely matching their search intent, boosting quality scores and cutting wasted ad spend.

### Advertising based on purchase intent
Campaigns were structured to match user intent:
![02_Success Story_Task force.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmaw7dx2kemk607waq4898zsv)

- **High-intent**: product pages

- **Broad intent**: category pages

- **Specific searches**: GTIN/MPN pages

## Results that matter
Performance was measured in three distinct phases to ensure growth was both meaningful and profitable.

### Phase 1: Expanding Reach
The number of product listings and ad variations grew significantly, leading to a much broader keyword footprint and increased visibility in search results.

### Phase 2: Boosting Performance
Campaign optimization led to stronger ad positioning and greater exposure in high-intent searches, reducing wasted spend and maximizing return on ad investment.

### Phase 3: Driving Conversions
With improved targeting and more relevant landing pages, the campaigns saw noticeable gains in engagement and a substantial uplift in sales and average order value.

## A strategy that’s built to scale
The beauty of this strategy? It’s replicable. Replace car parts with different targeting variables, and the same approach can unlock growth across industries. 

In fact, it's already being applied to a screens retailer, using verticals like **Retail, Education**, and **Healthcare** instead of car brands.

This isn’t just a win for the client, it’s a roadmap for sustainable, scalable growth.
*“It runs like a train,”* as they say in Dutch, but in this case, *“It runs like a car”* feels even more appropriate. Guy Schepers - Co-Founder & PPC Strategist at Taskforce™ Agency


Scaling with product feed enrichment: Taskforce™ Agency's Google Ads success

## About Bronx Shoes
Founded in 1886, Bronx Shoes has built a reputation as a family-owned business with a passion for footwear and a commitment to quality. Over four generations, the Dijkmans family has transformed their expertise into the iconic Bronx Shoes brand, recognized across Europe for stylish and high-quality products.
 
Available both in-store and online, Bronx Shoes prioritizes maintaining brand integrity in a competitive market.

## Overcoming competitive pricing barriers
With products sold by various retailers, Bronx Shoes needed insight into how their items were priced against other advertisers selling the same SKUs on Google.
 
Additionally, they wanted to optimize their [Google Shopping campaigns](https://www.channable.com/products/ppc-tool/google-ads) to avoid ad spend on products that were unlikely to perform well due to uncompetitive pricing.

## The Intelis and Channable solution
[Nextlane Agency](https://nextlaneagency.nl/en/), managing Bronx Shoes’ digital marketing strategy, identified an innovative opportunity to optimize their client’s ad campaigns.
 
By integrating competitor pricing data provided by [Intelis](https://www.intelis.ai/) into Channable’s feed management solution, they revolutionized Bronx Shoes’ approach to Google Shopping.

### Key actions taken:

- **Importing competitor pricing data**: Intelis supplied detailed pricing insights from online retailers, enabling Bronx Shoes to identify products priced competitively and those that weren’t.

- **Smart exclusion rules in Channable**: Leveraging Channable’s advanced rules engine, Nextlane set up automated exclusions for non-competitive products, ensuring ad spend was focused only on items with a high likelihood of conversion.

- **Optimizing bidding strategies**: By prioritizing competitively priced products in Google Shopping campaigns, Bronx Shoes achieved a more efficient allocation of their advertising budget.

## The results
![01_Success Story_Intelis x NextLane.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/6MWMnFnGRbzH9Qjk3uM6)
- **31% increase in ROAS**: By focusing ad spend on products with a strong competitive position, Bronx Shoes saw a dramatic improvement in return on ad spend.

- **20% reduction in ad spend waste**: Automated exclusions for non-competitive products helped minimize unnecessary expenses, allowing the budget to be reallocated for maximum impact.

- **14% boost in CTR**: Targeted advertising of competitively priced products resonated with shoppers, driving higher click-through rates.

## Nextlane’s take on the success

![02_Success Story_Intelis x NextLane.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/WWe3F4CQEyu08PGGutcf)

## Why this matters
Intelis and Nextlane highlight the power of combining external data sources with Channable’s feed optimization and powerful rules engine.
 
By integrating Intelis’ competitor pricing data, Nextlane demonstrated how agencies can deliver measurable results and significant value to their clients.

How Nextlane boosted Bronx Shoes ROAS by 31% with Channable

## Boosting profitability with performance based bucketing
Noirfonce, a prominent sneaker retailer managing over 57,000 products across five markets, faced the challenge of scaling online sales while maintaining profitability. Balancing a vast product catalog, competitive auction spaces, and strict margin controls required a more efficient Google Ads strategy. Enter Rocket Digital and Channable’s **[Insights solution](https://www.channable.com/products/channable-insights)**.

By leveraging **performance segmentation**, Rocket Digital ensured every euro invested in advertising yielded measurable returns. This strategic shift increased Noirfonce's ROAS by 30% and reduced costs by 25%, transforming their digital marketing efforts.

## Scaling without overspending
With seven active Google campaigns spanning multiple markets, Noirfonce sought to:

- **Maximize ad efficiency**: Ensure budget allocation prioritized high-performing products.

- **Boost visibility**: Compete effectively in auctions without inflating bid costs.

- **Maintain profitability**: Balance ad spend with revenue growth.

A comprehensive solution was required to manage their extensive inventory and deliver actionable insights for smarter ad targeting.

## Performance Segmentation with Channable Insights
Rocket Digital harnessed Channable’s Insights tool to dynamically categorize products based on performance data. This allowed them to create performance-based campaigns, redirecting budgets to products with the highest ROI.

### The five-step approach to segmentation success

1. **Import Google Ads data**
Channable’s Insights seamlessly connected to Noirfonce's Goolge Ads accounts, importing product-level performance data.

2. **Monitor Insights by region**
Performance metrics were visualized in a centralized dashboard. Regional breakdowns (e.g., DE, FR, ES) helped identify trends and opportunities.
![01_Success Story_ Noiforce x Rocket digital.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/FJ3x9u3gTqm0vKjSiNoY)
3. **Identify top performers**
Using metrics like ROAS and Conversions, high-performing products were flagged for additional investment, while underperforming items were prioritized.
![02_Success Story_ Noiforce x Rocket digital.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/KzliffWuScyFAELsnlx6)
4. **Customize rules for advanced segmentation**
Rocket Digital added custom rules, incorporating Clicks alongside Conversions and ROAS to fine-tune the segmentation.
![03_Success Story_ Noiforce x Rocket digital.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7FXbXzDUQZOE2HX0JQ2G)
5. **Send dynamic labels to Google Ads**
Custom labels were applied and sent to Google via Channable’s [Feeds & API](https://www.channable.com/products/ppc-tool/google-ads)s where a campaign per performance label with specific targets and budget was created. Products were automatically shifted between campaigns based on their performance, optimizing ad spend in real-time.
![04_Success Story_ Noiforce x Rocket digital.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ESFMadeGQl6Ipsuqcq7E)
## A data-driven boost in profitability
Through Channable’s Insights solution, Noirfonce achieved remarkable results:

- **+30% ROAS increase**: Revenue surged from performance-focused targeting.

- -**25% cost reduction**: Efficient segmentation minimized unnecessary spend.

- **Improved visibility**: Competitive auction positions without inflated bids.
![07_Success Story_ Noiforce x Rocket digital.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/hwA6MFURFGhcldqn42Qm)

## Why Performance Segmentation matters
Performance segmentation empowers eCommerce businesses to:

- **Target strategically**: Focus on products that drive profitability.

- **Scale effectively**: Optimize ad spend without overspending.

- **Save time**: Automate campaign adjustments and streamline workflows.

## Unlock your campaign's full potential
With Channable’s Insights, Rocket Digital and Noirfonce redefined efficiency in Google Ads management, achieving outstanding results through performance-based bucketing. Their success underscores the power of combining smart strategies with innovative tools.

Ready to elevate your ad performance? [Learn more about performance based bucketing](https://www.channable.com/products/ppc-tool/google-ads) or add [Insights to your Channable subscription](https://www.channable.com/products/channable-insights) and start optimizing today!

How Rocket Digital transformed Noirfonce’s Google Ads with Performance Segmentation

Bruna, the largest bookstore in the Netherlands, faced a major challenge in advertising their vast inventory of books and office supplies. With around 1 million products to sell, they required a sophisticated approach to maintain precision and effectiveness in their campaigns.

To face the challenges, NeoSEM, a leading digital marketing agency which manages [Google Ads ](https://www.channable.com/products/ppc-tool)campaigns for Bruna, turned to Channable. Together, we implemented a strategy and the right tools to streamline Bruna’s complex inventory management and create high-impact ad campaigns.
[![Google Ads.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7FvAoExST4G0ZQECjeD7)](https://www.channable.com/products/ppc-tool/google-ads)

## Challenges Faced by NeoSEM
Managing Bruna’s large product range across multiple channels presented several challenges for NeoSEM, including:

- **Vast number of products**: Managing ads for nearly one million items, including books and office supplies, required bulk strategies that could also maintain ad quality at the product level. Traffic only sees one or a few ads, so precision and accuracy were crucial.

- **Dynamic assortment:** Books are constantly going in and out of stock, and Bruna frequently adds new products, making it essential to keep their ads up to date.

- **Effective budget allocation**: It was crucial to ensure that Bruna was spending its advertising budget on the right products. That meant giving bestsellers the most visibility, while taking the short sales peaks for books into account.

To tackle these challenges, NeoSEM leveraged Channable’s platform to streamline Bruna’s ad feeds and get the most out of each campaign.

## Channable's implemented solutions
Channable provided an all-in-one solution for NeoSEM, enabling efficient data management, dynamic ad creation and advanced performance analytics. We collaborated with them to develop an effective strategy that addressed the challenges Bruna was facing. This included the following solutions:

Streamlining product feeds with dynamic product management
Step one was to organize Bruna’s huge product list into manageable segments. NeoSEM fed Bruna’s detailed product information into Channable through a range of different connections and product feeds. 

For example, English books, Dutch books, e-books and office supplies all came from separate feeds, enabling Bruna to streamline its processes via Channable.

![Content image 1.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/jmkTrDZQ0uW9xESYDSWQ)

Channable also enabled NeoSEM to set up filters to remove out-of-stock and preorder books, reducing the number of products to a more manageable 600,000. They achieved this by stacking multiple layers of rules in Channable, which automatically ensured that Bruna would only advertise in-stock products.

While NeoSEM was able to automate most feeds using Channable, they also needed to add manual spreadsheets to allow Bruna to contribute their own input and manage special product lists. 

This approach helps incorporate Bruna's up-to-date market insights and trending products. Ultimately, their goal is to use Channable to fully automate these forecasts based on sales data.

## Building effective search and shopping campaigns
Creating search ads for specific items was another challenge. Channable’s Text Ads feature allowed NeoSEM to generate dynamic keywords by combining book titles and authors. 

This automated process ensured timely and relevant ads for each book. NeoSEM also set a rule in Channable to include only books with at least 10 sales in the past year in the Search campaign, narrowing down the list of titles from 115,000 to just over 4,000.

![Content image 2.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/YbdxiFuLQNycehPQZx9b)

NeoSEM applied a similar approach for Shopping/Performance Max campaigns, resulting in nearly 100 different campaigns in Google Ads. They used custom labels to segment products based on performance data.

## Optimizing budget allocation and managing short sales peaks
To spotlight the most profitable products, NeoSEM linked sales data from Bruna’s entire online shop to the product feed in Channable. 

This data, along with performance data from Google Ads, allowed Bruna to segment its products more precisely. Now, they can categorize products based on their historical sales and performance trends, so that advertising spend is directed only to the most relevant products.

NeoSEM also had to find a solution to account for short sales peaks among Bruna’s products. Books typically only stay popular for about three weeks, so timing is everything. 

By incorporating the release date into the product feed in Channable, NeoSEM set a rule to label products as “new” for the first 14 days after their release. As a result, Bruna is now able to automatically highlight new books before the hype around them starts to fade.

![Content image 3.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/xTHW8xmjSHm3fHY7rXcl)

## Advanced performance analytics and strategic collaboration
Channable’s also enabled NeoSEM to monitor performance data from Google Analytics, Google Ads and other sources. This real-time data allowed them to continuously optimize campaigns based on product performance, which streamlined the ad budget and maximized ROAS for Bruna.

NeoSEM’s strategic collaboration with Channable was a major factor in achieving these results. Channable’s platform provided the necessary tools for NeoSEM to:

- **Streamline data integration**: By consolidating various data sources, Channable enabled NeoSEM to manage Bruna’s extensive product range effectively.

- **Automate ad creation**: Dynamic ad generation ensured that Bruna’s ads were always relevant and up-to-date.

- **Leverage performance analytics**: Real-time insights allowed NeoSEM to optimize campaigns continuously, so that Bruna’s most profitable products received the most visibility.

## Optimized campaigns for maximum ROAS
Channable’s integrated solutions made it possible for NeoSEM and Bruna to manage a large and complex set of Google Ads campaigns. By optimizing feeds, automating ad group creation and leveraging advanced analytics in Channable, NeoSEM has enabled Bruna to advertise more effectively and boost its ROAS.

Are you managing ads for complex product ranges and looking for a way to optimize your strategy? Discover how Channable’s platform can help your agency. [Get started with your free trial today](https://www.channable.com/signup).


How NeoSEM revamped Bruna’s Google Ads campaigns with Channable

KFL Consulting partnered with SailFish to optimize their marketplace strategy, leveraging Channable’s marketplace connection to streamline operations, improve product visibility, and drive substantial sales growth. This case study explores the challenges SailFish faced before adopting Channable, the strategies implemented by KFL Consulting, and the impressive results achieved.

## Managing marketplaces with complexity
Before integrating Channable, SailFish managed multiple Amazon marketplaces and direct-to-consumer channels separately. This fragmented approach led to:

- Frequent listing errors and inconsistencies across marketplaces.

- Time-consuming manual updates for pricing, categorization, and product information.

- Difficulties in scaling operations efficiently across international markets.
![01_Success Story_SailFish x KFL Consulting (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmap45gc55uxt07w73ra0als4)
To address these issues, KFL Consulting sought a solution that would centralize product feed management, automate key processes, and improve SEO and PPC performance.

## A data-driven strategy by KFL Consulting
[KFL Consulting](https://www.kfl-consulting.de/) implemented a multi-pronged approach using Channable’s advanced marketplace connection tools. The strategy included:

- **Centralized feed management**: Connecting seven marketplaces through thirteen interfaces, all integrated into a single dashboard, to streamline workflow and minimize errors.

- **Rules engine optimization**: Automated product categorization, pricing adjustments, and keyword optimization to align with marketplace-specific requirements.

- **AI-Powered SEO enhancements**: Leveraging GPT-driven Amazon SEO optimizations through Channable to boost product rankings and visibility.

- **Competitor targeting & budget optimization**: Custom PPC strategies designed by KFL Consulting, utilizing insights from improved product data to refine ad spend and conversion rates.

## The impact of Channable & KFL Consulting
The collaboration between SailFish, KFL Consulting, and Channable delivered significant improvements across multiple key performance indicators:

- **Revenue growth**: SailFish achieved over **€100,000 in revenue on Amazon.de** by late September 2024, more than doubling their previous year’s revenue.

- **Scalability**: Over **1,000 orders processed within 90 days**, demonstrating the efficiency gained from Channable’s centralized feed management.

- **International expansion**: **7.5% of total sales were organically generated through PAN-EU marketplaces**, highlighting Channable’s effectiveness in supporting cross-border commerce.

- **New customer acquisition**: **85% of sales came from first-time SPA customers**, proving the impact of enhanced listings and a stronger marketplace presence.

## Key features driving success
KFL Consulting identified several standout Channable features that played a crucial role in SailFish’s growth:

1. **Centralized feed management**: A single point of control for multiple marketplaces, reducing administrative complexity.

2. **AI-SEO optimization with GPT**: Automated keyword enhancements and product title optimization for better visibility.

3. **Real-Time API integrations**: Seamless marketplace connectivity, enabling fast updates for promotions, pricing changes, and seasonal campaigns.

4. **Insights & analytics**: Data-driven decision-making with performance metrics per marketplace, ensuring targeted adjustments.

## Overcoming challenges with Channable
Prior to using Channable, scaling into new markets was resource-intensive, and listing errors slowed down growth. With automated product optimization and AI-enhanced SEO, SailFish significantly reduced errors, improved response times, and freed up resources to focus on strategic marketplace expansion and advertising optimization.

## The Role of Channable’s team
The Channable team played an essential role in ensuring success, offering:

- Quick support and troubleshooting assistance.

- Proactive insights on new features and emerging marketplaces.

- Guidance on best practices for maximizing marketplace performance.
![02_Success Story_SailFish x KFL Consulting.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmap1rlav5ium07w754malxfu)

## Scaling smarter with automation
Beyond workflow automation and improved product visibility, the combination of AI-driven SEO and Channable’s powerful API integrations created a highly efficient system for marketplace growth.
 
By optimizing large product catalogs up to **10x faster than manual methods**, SailFish achieved scalable and data-driven expansion with minimal overhead.

As marketplace competition continues to grow, this story stands as a testament to how strategic automation, precise optimization, and expert consulting can drive measurable eCommerce success.

<div class="cta">
<h3>Take the next step</h3>
<p>Want to learn more about how to automate and scale?</p>
<a href="https://www.channable.com/products/marketplace-integrator" target="_blank" class="cta-button">Explore more</a>
</div>

SailFish & KFL Consulting: Smart Marketplace Growth with Channable

## Introduction
Mondial Gomme, a leader in online tire sales, chose Channable to optimize the management of its listings on Amazon and eBay, with the aim of scaling the business and reaching new markets.

## Challenge
Mondial Gomme was faced with the challenge of managing a large number of products on two main marketplaces, Amazon and eBay. Manual management of listings, inventory and orders had become inefficient and resource-intensive.

Specifically, the challenges were:

- **Complex management of multiple marketplaces**: The presence on Amazon and eBay, with a large product catalog, made the management of listings, inventory and orders extremely complex and time and resource consuming.

- **Difficulties in international expansion**: Expanding into new markets presented significant obstacles, such as the need to adapt listings to different countries, manage translations, pricing and currency conversion for different countries.

- **Inefficiency of manual processes**: Many processes, such as creating and updating listings, managing inventory and synchronising orders, were being carried out manually, resulting in the risk of errors, delays and inefficiencies.

- **Lack of optimization tools**: Mondial Gomme did not have adequate tools to optimise product listings, monitor performance and identify areas for improvement.

## Solution: Optimising operational efficiency with Channable

Channable provided Mondial Gomme with a comprehensive and integrated solution to overcome these challenges and unlock the growth potential of the business. 
Our strategy was based on three fundamental pillars:

- **Centralization**: We centralized all ad management activities on Amazon through Channable.

- **Automation**: We automated key processes to reduce manual work and increase efficiency.

- **Optimization**: We optimized product listings to improve visibility and increase conversions.
![Image2.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm9a00krm42bi06wb4qxjp2qa)

In particular, Channable helped to:

- **Centralize marketplace management**: Channable enabled Mondial Gomme to centralize the management of all marketplaces in a single platform, simplifying performance monitoring, identification of areas for improvement and implementation of customized positioning and pricing strategies for each channel.

- **Centralizing order and customer management**: thanks to Channable, we were able to centralize the management of all our customers in one platform. This has greatly simplified performance monitoring, identification of areas for improvement and management of the Business Unit Marketplace.

- **Automating key processes**: Channable has automated numerous processes that previously required a lot of time and resources, such as creating and updating listings, managing inventory and synchronizing orders.

- **Facilitate international expansion**: Channable has simplified expansion into new markets by providing tools to adapt listings to different countries, manage translations, pricing, and currency conversion for different countries.

## The results

- **International expansion**: Sales on Amazon were extended to several European countries, including Italy, France, Sweden, Spain, the Netherlands and Poland, significantly expanding the potential market and reaching new customers.

- **Increase in sales**: In the period from 1 January 2025 to 12 February 2025, the following sales figures were recorded on Amazon:
![Image3.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm9a00kty44d507w7xeiar84s)

- **Operational efficiency**: process automation has reduced management time and costs, freeing up valuable resources for other strategic activities. Mondial Gomme has been able to focus on business development and offering high quality customer service.

- **Improved visibility**: The optimization of listings improved the positioning of products in Amazon and eBay search results, increasing their visibility to potential customers. This led to an increase in traffic and conversions.

- **Improved customer satisfaction**: Through faster order processing, automatic notifications and more accurate order handling, Mondial Gomme has improved the satisfaction of its customers, building their loyalty and incentivizing them to return to purchase.

In summary, Channable has enabled Mondial Gomme to:

- Scale business on Amazon and eBay

- Reach new markets

- Optimize the efficiency of its operations

- Improve product visibility

- Increase customer satisfaction

## Why did we choose Channable?
![Image4.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm9a00ksx42oi06w3t6lnrk8e)
### All-round support
Channable's approach goes far beyond simply providing a technology platform. Their team is actively engaged in supporting customers every step of the way, from onboarding to ongoing support.

### Sales team
Channable's sales team was very professional and helpful from the first contact. They listened carefully to our needs, presented the functionality of the platform clearly and comprehensively, and helped us choose the solution that best suited our needs.

### Customer Success Team
The customer success team is a true partner for us. They support us in the implementation of the platform, provide us with customised training and advice, and help us solve any problems or doubts that may arise. Their availability and expertise have been crucial to the success of our project.

### Technical Support
Channable's technical support team is always available and responsive. In case of problems or questions, they respond quickly and provide effective solutions. Their assistance has been invaluable on several occasions.

### Added value
In addition to direct support, Channable offers a wide range of online resources, such as guides, tutorials and videos, which have enabled us to deepen our knowledge of the platform and make full use of its potential.

Mondial Gomme and Channable: a success on Amazon and eBay

## Volero's Amazon Ads transformation
At Volero, managing and optimizing product listings across various platforms was becoming an overwhelming task. 

With over 5,000 products in their catalog, keeping everything organized and up-to-date felt like an impossible mission. 

Enter Volero's journey for an ads automation solution that could support how they handle their Amazon Ads campaigns and overall product data management.

## Streamlining processes and optimizing product data
Once the pain points of optimizing product data were identified, adopting automation has been a game-changer for campaign management. It's like having a magic wand that transforms product data into exactly what is needed. 

This new way of working gave Volero the flexibility to play around with keywords, product titles, and content, making it easier to order and categorize products in bulk. 

> Before automation, this process was a nightmare. Now, it's a breeze.

## Unlocking the potential of Amazon Ads
Volero's journey with Amazon Ads took a significant turn with implementing Channable data management and automation. Managing campaigns manually was incredibly time-consuming, especially with their extensive product range. 

For instance, Volero sells rugs in various colors—imagine having to assign each color to the right campaign manually. 

With Channable, they set up a simple ruleset for each color, automating the process. This saved countless hours and reduced errors, allowing Volero's marketers to focus on strategy rather than tedious tasks.

[![PPC.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Wa2tAP7jQceAnStbTGyY)](https://www.channable.com/products/ppc-tool)

## Support that goes above and beyond
The support from Channable has been outstanding for Volero. Whenever they have a question, the customer success team responds quickly and with empathy. 

The team always ensures that Volero's queries are handled by the right department, making them feel valued and understood. It's clear that the team at Channable knows their stuff and knows who to direct Volero to for the best help.

## A collaborative effort across departments
Channable isn't just a soution for Volero's marketplace specialists. Their Data Manager uses it to enrich data and support PPC specialists. The marketing team leverages it for social platforms like [Pinterest](https://www.channable.com/integrations/pinterest) and [Facebook](https://www.channable.com/integrations/facebook-product-feed). 

In total, about seven people across different departments use Channable daily, making it an integral part of their operations.

## A major update and impressive results
Volero launched their campaigns powered with Channable's automation at the start of 2024, with a significant update in May. This update allowed them to create 50-100 new campaigns efficiently. 

Although they faced challenges, like automation hiccups and manual keyword bidding, the results were promising. 

Their Return on Advertising Spend (**ROAS**) started strong at **8.0**, and even with some setbacks, it remained above **2.0**, doubling their performance compared to previous campaigns handled manually via Amazon.

![Image_03 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/OjayL4aZRje6XLHzkBMD)

## Overcoming challenges and setting new goals
Initially, Volero struggled with creating campaign groups and automation not running smoothly. Despite these hurdles, Channable's features enabled them to launch multiple campaigns at once, using dynamic fields to optimize efforts. 

Their primary goal was to automate as much as possible to handle their vast SKU range. While some features are still needed, like keyword bidding and better automation for budget rules, they are optimistic about the future updates and development Channable will bring.

## Final thoughts
Volero's experience with Channable has opened new possibilities. It has streamlined its processes, optimized data management, and significantly improved its Amazon Ads campaigns. 

While there are still areas for improvement, the benefits seen so far make them confident in continuing to use and recommend Channable. 

![Quote - Volero.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/LtVvPSMnRtSbQFCuulFg)

They look forward to future updates that will further enhance their ability to automate and optimize campaigns, helping them stay ahead in the competitive market.

By leveraging Channable, Volero has transformed its operations, making what once seemed impossible not only possible but efficient and effective. Here's to continued growth and innovation!


How Volero doubled their ROAS by automating Amazon Ads for 5.000 products

Manually creating each individual product with 5 different fields may be feasible for a range of 10 products, but with over a thousand products, it's definitely not scalable. This is the case especially if the intention is to advertise across multiple channels, or even just the same online shop in multiple countries or languages.

## The power of Channable

Plants Online's platform is not a standard online shop. As they sell plants, they deal with living products where the availability of the product varies every week, just a few examples are differing delivery times or seasonality. 

Without Channable, a new assortment would require the same amount of work as setting up a new shop from scratch every time. This makes Channable very valuable to their listings and organization. 

Additionally, if any problems occur, support is available to problem-solve and get things up and running, always happy to think along to find solutions. 

Resulting in Plants Online saving at least one full-time person from their team via Channable's automation and support. 

> They are focusing increasingly on Channable, resulting in a 300% growth in sales through Marketplaces compared to the previous year, without even taking into account the peak in sales during the fall season.

## Growth of new domain name

Currently, they are looking into applying and leveraging Channable even further. Ultimately, this focus should realize new growth in external channels. Is this growth attainable? Definitely! 

Wanting to grow their web shops with the new domain names Tuinplanten.nl and Gartenpflanzendirekt.de into an online garden center using external marketing channels and platforms to attain this growth.

However, this type of online strategy takes time. Currently, the business from external channels is a small percentage of overall sales, so the goal is to keep growing online. 

Before an automation solution, they received about 25-50 orders by manually adding products. With Channable they receive more than double that number and the orders are automatically integrated to their ordering system.

![PlantsOnline-Image1.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/OAelwS6qT67QQFRCNmWA)
Number of orders 2021 vs. 2022 via Marketplaces

## Optimizing listings to boost top sellers

The main focus was to figure out how to get as much information as possible into an external channel via Channable. 

Focusing first on best sellers and main products such as '[Kirschlorbeer](https://www.heckenpflanzendirekt.de/immergrune-heckenpflanzen/kirschlorbeer.html)' (bay laurel) and '[Eibe](https://www.heckenpflanzendirekt.de/koniferen/eibe.html)' (yew) for the German market. In the Netherlands, the top sellers are [Beech hedges](https://www.haagplanten.net/bladverliezende-haagplanten/beukenhaag.html) and [Yew](https://www.haagplanten.net/coniferen/taxus.html). Bare-root plants and root balls are particularly popular categories to focus on.

Taking into account the root type of the plant per country in important for ads and delivery. For example, more revenue can be made supplying bare-root plants and plants with root balls via Marketplaces because they are more durable and popular. 

Potted plants are now also selling better through external channels. With Channable's automation and features, this is accomplished much faster and more efficiently than if it had to be done manually.

## Applying rules

As a web shop, you want to bundle products as much as possible, allowing for optimal and efficient transport. The techniques that are currently incorporated on Plants Online's online shop are not yet implemented in the external platforms. 

> By applying clever rules in Channable, they are getting closer to the arrangements as they are set up on the web shop. 

For example, one of those rules is to include the product properties in the title, so that this is clearly visible to the customer on the external channels.

![PlantsOnline-Image2.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/zv2mygpLQq6JkJhO1IEy)
Another rule was customizing product information. This rule was the most complex. With it, they determined the tier value and price.

![PlantsOnline-Image3.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/adjxSWulQ7mPYWLP9BZg)

## Plants Online's pro tip

Start by considering how you can connect better with external channels from your own data. This will yield the biggest improvement. You can do this by custom linking attributes and applying specific rules per channel, so that the product information fits the requirements and possibilities within that unique channel.

Plants Online is far from done and being fully optimized but they have made a really good start! If they can succeed in tripling their profit through external channels again next year, it will really start to add up and they are willing to go for it!

Interested to start with Channable and meeting your online marketing goals? Create your own [free account](https://www.channable.com/signup) or [contact](https://www.channable.com/contact) our team for more information. 

How Plants Online brought in 300% increase in sales through Marketplaces in one year

A fast-growing Dutch eCommerce platform needed a scalable solution for managing ads for its large product range across multiple channels. They turned to Prodos, a leading digital marketing agency, who leveraged Channable to help them optimize their use of data and create consistent, high-quality ad content.
[![Google Ads.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7FvAoExST4G0ZQECjeD7)](https://www.channable.com/products/ppc-tool/google-ads)

## Challenges faced by the client
The client was in the process of scaling up its product range from 30,000 to over 100,000 items. Their goal was to create a smooth process for handling frequent product updates while maintaining high-quality, performance-based content. To achieve this for their client, Prodos would need to overcome these key challenges:

**Working with limited data**: The client was struggling with limited and suboptimally configured data. Essential information was buried within long threads of HTML code, which required extraction and reconfiguration. They also needed to copy over rules from a former Channable project.
 
While it was easy to copy those rules within Channable, the team still faced a big obstacle: the fields used in those rules sometimes had different names and sometimes simply no longer existed. So, Prodos would need to match all the fields with the old field names and recheck all the values. 

**Scaling up the product range**: To scale from 30,000 to over 100,000 products, the client needed an efficient way of feeding updates into the Channable server. The data needed to be simple and ample to work with it flexibly while maintaining the right degree of specificity to inform customers about the products.

## Prodos’s strategic approach using Channable
To offer their client the best possible solution, Prodos leveraged Channable’s robust platform to implement these strategic measures:

**Data integration & management**: By integrating various data sources, such as internal databases and data feeds like CSV and XML from the client’s website, Prodos streamlined and consolidated the data in Channable, so it could be seamlessly directed towards multiple advertising channels. Feedback from these channels looped back into Channable to optimize ads based on search volumes and product performance.

![Image 2 - Prodos (1).png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cBL3uLoYRr2penEEuaej)

**Creating efficient feed updates**: To manage the client’s huge set of Shopify data more easily, Prodos first tried removing as many unused fields as possible. Eventually, they circumvented this altogether by placing a CSV feed between Shopify and Channable.

**Optimizing use of performance data**: Prodos incorporated additional performance data imports into Channable to enhance campaign strategies. Product filters required 10 different rules per category to ensure precise targeting and improve campaign results.

**Performance tracking**: Channable's data analytics capabilities enabled Prodos to perform performance-based campaign segmentation. This allowed products to perform optimally based on their ROAS. The tool also offers real-time data, empowering Prodos to create data-driven campaigns, generate reports and automate product segmentation.

**Setting rules to overcome missing data**: Although Prodos updated the product data as thoroughly as possible, there were still some significant gaps, especially in categories and product filters. They created an extensive set of rules in Channable to edit and categorize the data. The result was a rule waterfall that extracts relevant categories from noisy metadata, so products can be accurately categorized, even if specific categories are missing.

**Boosting products**: By importing a list of bestsellers into Channable, Prodos boosted those products by allocating extra budget to the shopping campaign. This helps the client achieve an optimal ROAS by maximizing the value gained from each conversion.

## Rule-based product segmentation
Prodos leveraged Channables highly [detailed waterfall segmentation](https://www.channable.com/blog/performance-segmentation-campaign-efficiency) flow of rules to segment their client's assortment based on performance and product data, This included data points like, competitive pricing, reviews, and delivery times in real time. 
![Image 3- Prodos.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/uzLjZoRrRvCWepglbBfH)
A product would get a score for each datapoint depending on the relative position it would have to the other products or competitors. This enabled Prodos to create a holistic and balanced product segmentation. Prodos chose to segment their client's product range into the following categories:

- **Stars**: High-performing products that generate significant revenue and have a strong return on ad spend (ROAS). These became the top priority for promotion.

- **Potentials**: Products that support the heroes, performing well but not at the top level. They were still valuable and worth promoting.

- **Invisibles**: Underperforming products that do not generate enough revenue or have poor ROAS. These might be temporarily excluded from campaigns to focus resources on better-performing products.

- **Underperformers**: Products that have previously performed poorly but are given a chance to improve through dedicated campaigns and strategies aimed at reviving their sales performance.

## Seamless ad management with Channable
Thanks to Prodos’s strategic use of the Channable platform, they were able to deliver a significant increase in [Performance Max](https://www.channable.com/blog/set-up-performance-max-campaign) and shopping campaigns for the client while staying on target with ROAS.

With integrated and automated solutions from Channable, Prodos was able to streamline the complex task of managing the client’s wide and diverse range of ad campaigns. 
![Image 4- Prodos.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/tZRnkmXiQmSKsNvH0hri)
By using Channable to optimize data management, automate ad group creation and integrate performance analytics, Prodos is helping their client to run high-impact ad campaigns, so they can scale up their business and focus on their core activities.

Are you looking for an all-in-one solution to clean up your client’s product data and optimize campaigns for a large product range? 

Learn how [Channable’s platform](https://www.channable.com/products/product-feed-management-tool) can help your agency deliver better results! Get started with Channable today.

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How Prodos used Channable to scale their eCommerce success

## Key results

- Feed management streamlined product management and data feed updates, improving efficiency, accuracy, and performance across channels.

- Implementing a feed management solution automated the process of updating and optimizing product feeds, saving time and reducing errors.

- Channable's platform offered an intuitive and user-friendly solution, allowing for faster response time and a better overview of ads and campaigns.

- Data feed management enabled Bluebird Media to effectively distribute the product data across different channels, improving precision and performance while maintaining uniformity and accuracy.


![01_Success Story_Bluebird_Image_01_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Y6sk0JNwSx6qM2xQ74O8)

## Accurate and up-to-date product data across all channels

The [Bluebird Media](https://www.bluebirdmedia.com/) team is tireless in its pursuit of perfection. By combining the power of top talent, proprietary technology, and extensive industry experience, they have quickly grown to become one of the leading agencies in the Nordics. 

As a partner, the Nordic brand helps its clients to win in a digital landscape that is complex in many ways.

It's great when the number of items starts to increase. However, when customers acquire a larger inventory, managing constant changes in product data due to updates, new products and price changes is an extensive task. 

This challenge can be solved by implementing a feed management solution that automates the process of updating and optimizing product feeds.

> *With the feed management platform, retailers can create a single source of truth for their product data and ensure it's accurate and up-to-date across all channels - David Drake af Hagelsrum, VP Specialists at Bluebird Media.*

## Save time and reduce errors
Bluebird Media knows how difficult it can be to navigate increasing product data. Before their customers started using a [data feed management](https://www.channable.com/blog/blog-what-is-feed-management-and-why-do-you-need-it) platform, they faced several challenges related to managing their product data and feed updates. 

Achieving business goals in the best possible way is what Bluebird Media does and Channable's solution enables them to do this more efficiently.

The process of manually updating feeds is often time-consuming and prone to errors. The imprecise or missing information in product feeds can lead to inconsistencies across different channels. 

It also results in lower performance on [Google Shopping](https://www.channable.com/integrations/google-shopping-feed) and other channels.

## Faster response time with more overview

Bluebird Media set out to find a solution as to how they could help customers overcome the challenges of this time-consuming process. The solution came in the form of the Channable platform, with its intuitive and ease of use compared to other feed management solutions, according to Bluebird Media.

> *With Channable, it's easy to make changes across multiple feeds with master rules, and to see different settings before you launch them - David Drake af Hagelsrum, VP Specialists at Bluebird Media.*

## Improved precision and performance with data feed management

When Bluebird Media started using Channable, they saw a unique opportunity to effectively manage and distribute product data across different channels. 

Specifically, they can **stitch multiple feeds together into a master feed**, which they can then export to multiple sub-feeds tailored to a specific channel. This creates greater uniformity and accuracy.

Without a feed management solution, the team would have to manually collect, organize, format, update, optimize, and monitor product feeds for each channel. 

This would be an impossible task for customers with thousands of products active in multiple channels.

![02_Success Story_Bluebird_Image_02_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/eisrPROgQNSJPVDGxgdc)

In addition, Bluebird Media leverages Channable's [PPC tool](https://www.channable.com/products/ppc-tool) to automate the creation of text ad campaigns. This automation makes it possible to increase the visibility of products by targeting relevant keywords, categories, brand terms, and even generic queries. 

The PPC tool also helps reduce countless hours of manual work by dynamically inserting crucial pricing, stock information, and campaign details into the ads.

By leveraging these features, Bluebird Media manages to split different products into separate campaigns. The biggest advantage of this is that it **improves targeting accuracy and performance**.

## Increased visibility, click-through rates, and conversions

What does this all mean when broken down? Bluebird Media has achieved significant and measurable improvements across various KPIs after implementing data feed automation:

1. **Time savings:** With streamlined feed management and automation features, customers save **30-40%** of the time previously spent manually managing feeds.

2.** Error reduction:** The automation and rule-based system ensures accuracy and consistency, minimizing costly errors that can occur when managing feeds manually.

3. **Performance increase:** By optimizing product information and using other Channable features, an average performance uplift of **20-30%** is seen on Google Shopping and other channels.

   This improvement has directly translated into** increased visibility, click-through rates**, and **conversions.**

## Rules to automate data feed management

Bluebird Media has experienced many benefits from using Channable and feed management. One of the functions that the team uses most often, however, is rule-based optimization. 

This feature allows you to set up rules and conditions to automatically optimize and manipulate product data before sending it to different channels. 

With rule-based optimization, it's easy to apply changes and updates to customers' feeds, improving the quality and accuracy of data while maintaining workflow efficiency.

For Bluebird Media, the manual collection, organization, formatting, updating, optimization, and monitoring of product feeds for each channel is a thing of the past.

> *Channable offers a wide range of tools and functionalities that can greatly improve your feed management and campaign optimization processes - David Drake af Hagelsrum, VP Specialists at Bluebird Media*

Bluebird Media manages to remain proactive and adaptive in using Channable, which means they continue to achieve significant results in productivity, efficiency, and campaign performance.

## About Bluebird Media

Bluebird Media is a digital marketing agency that uses the power of technology, human experience, and industry knowledge to create meaningful value for their clients at a smooth pace.

When the company was founded in 2018, it was with the ambition to create a small boutique/lifestyle agency. After only 6 months, however, the agency had scaled to become a leading player in the industry. 

The founders, Magnus Dahlquist, Patrik Segersven, and Henry Mäkelä, believed that the industry lacked transparency and suffered from inefficient media buying and administration and guided Bluebird Media's values and vision. Today, the agency continues to focus on people, purpose, and the planet.

The driving mantra of the agency is to make a meaningful impact for both clients and the industry as a whole. They have built a reputation as a leader in technology and marketing services, which has undoubtedly helped drive growth since inception.

Want to know more about how we can help you take your business to the next level with feed management and PPC automation? Get in touch with our sales team for a[ free demo!](https://www.channable.com/signup)

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Bluebird Media uses data feed management to improve time and performance

## The challenge of switching solutions

### Concerns and risks

Switching from one tool to another always raises concerns, both for agencies and their clients. [Brandpfeil](https://brandpfeil.de/) was no exception when they considered transitioning from Channel Pilot to Channable. 

KPIs such as monthly revenue and sales metrics were at stake. To mitigate these risks, brandpfeil approached the switch methodically, ensuring minimal disruption to their clients' daily operations.

So we sat down with Jan Meißner - Head of eCommerce Business at brandpfeil to hear his story and experience of how he made the switch to Channable and the impact it had on brandpfeil and their client's business.

### Minimizing risk and effort

Brandpfeil’s primary goal was to access and store data more efficiently to enhance the quality of product data. Their client of over 9 years, [Glogner GmbH](https://glogner-shop.de/), was using [Shopware](https://www.channable.com/integrations/shopware) as a CMS and distributing products specialized in industrial supplies and business equipment across three marketplaces. 

They needed a solution that wouldn’t interfere with their ongoing business. 

![Image 1 (3).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/doHSUQqUSHqcqUnO01v6)

By installing Channable via a simple plugin, brandpfeil could seamlessly tap into their data pool without affecting live distribution. This safe, step-by-step approach allowed them to familiarize themselves with Channable’s features and reduce initial risks when migrating, such as ad downtime or disruptions to campaign performance.

## A strategic transition

### Implementing Channable

Brandpfeil carefully configured Channable, starting with their first marketplace, [Otto](https://www.channable.com/otto), one of the largest marketplaces for users and popularity in Germany. The immediate impact was noticeable: the client's four thousand products showed improved sales due to enhanced product data quality. 

The successful implementation highlighted the significant potential of Channable to drive revenue growth.

### Overcoming client hesitations

Clients often hesitate to switch tools due to fear of the unknown, potential negative impacts on sales, and disruptions to their operations. 

However, brandpfeil's strategic approach and transparent communication helped alleviate these concerns. Clients trusted brandpfeil’s expertise and judgment, understanding that the benefits of Channable's solution and automation far outweighed the temporary inconveniences of the transition.

## Key considerations for switching tools

### Balancing cost and benefits

For eCommerce advertisers, cost is always a critical factor. However, brandpfeil’s clients understood that the value derived from a solution like Channable goes beyond the initial expense. Channable not only enhances revenue but also significantly reduces process costs. 

Glogner recognized that investing in a superior solution could lead to higher monthly revenue and overall business growth. 

By lowering process costs through more efficient software, clients save money, which can then be reinvested into other growth opportunities, ensuring a positive return on investment.

### Functionality and trust

The functionality of a tool is paramount. Brandpfeil's clients were convinced to switch to Channable because it provided solutions to existing problems that their previous tool couldn’t address. 

This decision was heavily reliant on the trust and expertise that brandpfeil had built with their clients, emphasizing the importance of a strong agency-client relationship.

## Enhancing agency operations with Channable

### Streamlining processes

Channable’s rule creation feature stands out as a game-changer for brandpfeil. The ability to transfer rules between projects simplified complex processes and significantly reduced the time and effort required for repetitive tasks. 

For instance, adjusting product names to meet marketplace requirements was made effortless with Channable’s [rule-based](https://www.channable.com/products/product-feed-management-tool) automation.
![Image 4 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/5ZyHc7sVRtmwkFwn9J9M)
One example was the adjustment of article names to adapt them to the requirements of the marketplaces. A client sells sets of plates in different quantities (4 pcs, 6 pcs, 12 pcs). 

They wanted to add the product quantity to the product name within the marketplace. Using Channable allowed them to create a rule that did just that. They could even see the results of the rule in a preview. This option makes the rules easy to use, no developers required.

### Error management and dashboard usability

Channable's error messages are quickly generated and highly accurate, enabling brandpfeil to resolve issues promptly. This proactive approach to error management reduced repetitive mistakes and optimized workflows. 

Additionally, an intuitive dashboard made it easy for even inexperienced team members to navigate and contribute, enhancing overall team productivity.

## Overcoming initial challenges

### Support and customer service

The initial phase of using any new tool comes with challenges. Channable’s exceptional customer service played a crucial role in brandpfeil’s smooth transition. 

Prompt and professional responses to queries ensured that brandpfeil could leverage Channable’s full potential without significant delays or disruptions, helping smooth out the transition and initial setup.

### Team integration

Currently, three team members at brandpfeil work daily with Channable, and the number is growing. The tool’s user-friendly interface lowers the barrier for new employees, making it easier for the agency to scale its operations and integrate more team members into the workflow.
![Image 3 (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/sZwgV8VMS2ygP1Q4BZYn)

### Embracing innovation

Brandpfeil's journey with Channable highlights the transformative impact of the right eCommerce solution. The seamless transition, enhanced data quality, and significant improvements in operational efficiency underscore the value of Channable. 

By trusting in Channable’s capabilities and leveraging its powerful features, brandpfeil has not only optimized its processes but also driven substantial growth for its clients. 

Brandpfeil reduced daily work hours required for marketplace management by 30%, and increased clients listed items via the use of rules for optimization by 100% within the first 3 months of going live with Channable.

Glogner specifically saw **sales increase by over 250%** in their UK market once they optimized their data quality with Channable. This result came from optimizing product descriptions and listings, by combining Glogner's listings with their advertised brand's product descriptions, creating detailed and specific ads.

For agencies considering a similar switch, brandpfeil’s success story serves as a testament to the benefits of embracing innovation and technology in your multichannel eCommerce strategy.

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Transforming for eCommerce growth: A success story with brandpfeil

Sportnet's goal was to boost eCommerce sales while optimizing margins. To realize this objective in their digital advertising strategy, [Studio Cappello](https://www.studiocappello.it/), a [WMR Group](https://www.wmr.it/it/) company, utilized **Channable's Feed Management and Insights & Analytics** functionalities to optimize the paid ads.

The complexity of the project was due to the multiple product categories, each with different optimization needs, and the variety of active paid channels, including: Google Ads, Meta Ads, comparison, and affiliation channels.

## How Studio Cappello leveraged Channable to improve conversion rate

After an initial analysis of their product import data, connected to their integration with Magento, several optimizations were identified.

The following sections highlight some of them.

### Data enrichment of product attributes belonging to the same Item Group

Sportnet's product import consisted of parent products, which did not contain basic information such as stock and sizes, and child products, which contained the information on the reference size variant.

Thanks to the rules based on the **'item_group_id'** field, it was possible to calculate the total stock and the number of available sizes per product in real-time.

![Frame 1.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/a5f7QroBRiCmqUg7WmXw)

From this data, exclusion rules were then applied, based on stock availability and size.

###  Data Enrichment for deeper analysis in Google Analytics

Price comparison channels are imperative for engaging users who have a high intent to buy, on the other hand, popular products can drive a lot of traffic but few conversions.

To optimize the ad spend of these channels and increase the conversion rate, tracking parameters were added with a Channable rule.

![Frame 2.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/SR1akXerSm9yMu14dydX)

The advantage of this functionality is the fact that these tracking parameters can be dynamically enhanced by exploiting product attributes: thanks to this strategy, it was possible to deepen the analytic detail and thus define the product categories worth targeting for each product. 

The Insights & Analytics module then made it possible to exclude underperforming products in real time based on revenue and sessions generated.

##  The results of automation

Channable supported Sportnet and marketing agency Studio Cappello in managing the complexity of channels and product categories, providing a set of tools to proceed independently with [feed optimization](https://www.channable.com/products/product-feed-management-tool).

The most outstanding results were recorded in eCommerce performance in the 6 months following the activation of the tool: compared to the previous 6 months, with an investment of **-10%**, transactions increased by **+46%**.

Considering that the pre-activation period includes Black Friday, this performance can be considered even higher. In support of this result, it is necessary to point out that the conversion rate of digital advertising channels increased by **+ 44%** when the eCommerce average recorded **+ 28%**.

## The recipe for this successful strategy

The first key aspect for success was the strong collaboration that was established between Sportnet and Studio Cappello.

In fact, the company made available key data to reach their targets, such as margins and availability per product.

Studio Cappello, also used all the power and knowledge under their control to achieve the goal.

Finally, the most important choice was the identification of a solution capable of guaranteeing autonomy and proper data integration, i.e. [Channable](https://www.channable.com/), which by supporting Studio Cappello made it possible to achieve the set objectives, exceeding results set by both parties.

<div class="cta">
<h3>Take the next step</h3>
<p>Want to learn more about how to fix your product feeds and boost visibility?</p>
<a href="https://www.channable.com/invisible-to-unmissable" target="_blank" class="cta-button">Explore courses</a>
</div>

Sportnet: Optimising ADV conversion rate through feed management

When agencies need to scale, automate, and deliver better results for clients, the right solutions make all the difference. For trafficdesign, JVWEB, Viva Conversion, Loewenstark Digital Group, and over +1,200 agencies, that solution is Channable. Each agency brought a unique perspective to the table, but they all arrived at the same conclusion: partnering with Channable is a strategic move that pays off.

## trafficdesign: Creative meets control
[trafficdesign](https://www.trafficdesign.de/) uses Channable to blend creativity with precision, turning bold ideas into campaigns that scale.
 
The agency focuses on multichannel strategies for brands that want full control over their ads, feeds, and growth.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/OxNoZndZOL0?si=IPIkHrCSvHuMYXFC"width="70%" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

**Channable’s value for trafficdesign:**

- Feed based structure makes SEA and marketplace ads easy to manage.
- Custom labels and rules bring logic to large scale performance campaigns.
- Bulk edits and automatic updates keep feeds clean, accurate, and ready to go.

**Why it matters**: When campaigns span 10+ markets, trafficdesign needs the agility to adapt on the fly. Channable helps them deliver data-driven ads with creative freedom, all while keeping performance sharp.

## JVWEB: A smart setup for smart results
[JVWEB](https://www.jvweb.com/) delivers top-tier performance marketing, with Channable as their central solution for feed and campaign automation.
 
Their team builds out granular campaign structures in SEA and Paid Social, all while keeping feeds high-quality and conversion-focused.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/utDRrfkhNsQ?si=ubx3h2lVEinIgG3H"width="70%" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

**Channable’s value for JVWEB:**

- Reliable feed setup ensures smooth performance from Channable's Core plan.
- Advanced rule-setting and custom scripting provide full campaign control.
- Analytics integration helps the team spot trends and adjust fast.

**Why it matters**: JVWEB supports fast-moving eCommerce brands. With Channable, they reduce manual effort, run smarter campaigns, and deliver consistent results across search, social, and shopping.

## Viva Conversion: From data chaos to campaign clarity
[Viva Conversion](https://vivaconversion.com/) streamlines complex digital strategies using Channable.
 
The agency focuses on clarity and performance, especially for clients with large product catalogs across multiple countries and channels.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/nh4aMTGVn4I?si=3xHH51mNjGcqX2W7"width="70%" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

**Channable’s value for Viva Conversion:**

- Feed rules and data enrichment improve catalog quality at scale.
- SEA and Shopping automation brings more structure to campaigns.
- Country-specific customizations make international expansion smoother.

**Why it matters**: With Channable, Viva Conversion can cut through messy data and focus on what matters, efficient, localized ads that drive revenue.

## Loewenstark Digital Group: Getting the job done, better
[Loewenstark](https://www.loewenstark.com/), a powerhouse in performance marketing for over 20 years, partners with Channable to keep things scalable, effective, and simple.
 
Their team uses the full suite of features, from dynamic feed creation to SEA campaign automation and analytics.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/oRfyCjX5C9Q?si=ZTc0tPgE4-dk7jSL"width="70%" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
**Channable’s value for Loewenstark**:

- Rule-based feed management allows for high customization and automation.
- SEA campaign automation helps scale while maintaining performance.
- Real-time data sync ensures feeds are always marketplace compliant.

**Why it matters**: Whether it’s synchronizing product catalogs, running smarter campaigns, or adjusting ads in real time, Loewenstark’s clients get exactly what they need: performance that scales.

## Why Partner with Channable?
Joining Channable’s partner program means more than just accessing a powerful solution, it’s about becoming part of a thriving community of +1,200 performance marketing, eCommerce, and digital experts.
 
Whether you're optimizing product feeds, automating PPC campaigns, or scaling across markets, you’re backed by a community of like-minded professionals and a team that’s invested in your growth.
 
From strategic support to shared expertise, we’re here to help your agency go further, faster, with bronze, silver, and gold partner levels.

### Technical reliability that scales
Automate your campaigns with confidence using a platform built for performance. Channable handles the complexity, so you can focus on delivering value.

### Real support from real people
No chatbots, no tickets lost in the void. As a partner, you get dedicated support who understand your business inside out.

### Influence the roadmap
Partners help shape the future of Channable. Share feedback, test betas with early access to features, and influence product updates that benefit your clients and your agency.

### Co-marketing and visibility
Get featured in success stories, collaborate on webinars, and boost your agency’s credibility with joint marketing opportunities and events.

### Aligned for growth
Whether you’re exploring new markets, pitching enterprise clients, or expanding your service offering, Channable works with you to scale and make that next step possible.

## Ready to become a partner?
If you want more than just a tool and are looking for a growth-focused partnership that supports your strategy, sharpens your offering, and celebrates your wins, then let’s talk.

[Explore becoming a Channable Partner](https://www.channable.com/partner-program)

Partnering for performance: Why leading agencies choose Channable

Founded in 2016 by four seasoned industry professionals, the company has rapidly grown by establishing partnerships with prestigious brands and companies such as Air France Holidays, Emirates Holidays, and Veepee.

PerfectStay has developed the Transavia Holidays platform, which offers exclusive Flight + Hotel deals in partnership with Transavia. 

**Before implementing Channable**

PerfectStay offers a wide range of travel packages on its website, featuring hundreds of destinations with prices that change frequently due to their time-limited offers.

This constant evolution on their website made it challenging to deploy their advertising strategy on platforms like Google and Facebook, where most of their media budget is allocated.

To ensure that the campaigns and ads matched what potential customers would find on the website, the process required a significant amount of manual work. This was crucial to maintain consistency between the prices shown in their ads and those on the site.

![Image 6_Perfect Stay_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/2FfyZJoURO24dDlCVIb0)

### 3 Challenges to overcome for high-performance campaigns


**1. Centralizing campaign deployment across channels**

PerfectStay needed to deploy their offer catalogs across all advertising platforms while adhering to the formats required by Google and Meta for the travel industry.

**Objective:** Ensure ads followed best optimization practices with always-updated information, thanks to automated feed management.

**2. Creating highly personalized ads**

PerfectStay’s strength lies in tailoring offers to meet customer expectations, and this personalization needed to reflect in their ad creation.

**Objective:** Generate more targeted ads with key offer details (price, title, “Flight + Hotel” mention) featured prominently in their visuals and Search ads.

**3. Reducing campaign setup time**

PerfectStay wanted to utilize their entire catalog of offers without prioritizing certain ads over others due to time constraints or the high costs of creating visuals for every offer.

**Objective:** Save time while ensuring comprehensive coverage of all offers across campaigns.

![Image 7_Perfect Stay_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/q2QIP26BRmmdaFPlUnC7)

### Dynamic visual generation from the catalog

Most advertisers, regardless of industry, use images from their websites for catalog campaigns on platforms like Shopping or Dynamic Product Ads (DPA). However, producing high-quality visuals for every product or offer is often too time-consuming and costly.
![Image 1_Perfect Stay.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/eBuwHbQQ3KpqmiWJXHDg)

This is why Channable integrated a dynamic image editor. Always at the forefront of innovation, Perfect Stay seized the opportunity to use it for their Facebook DPA campaigns.
![Image 2_Perfect Stay.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/s44YAbobRKGu5dpBmIAt)
The tool made it possible to reformat the images on the website to meet Facebook's format requirements. Using a single template created by Perfect Stay in Channable, they were able to dynamically integrate the offer price, the Transavia logo, and details such as the destination, hotel name, and trip duration. The tool then generated this template for all the offers the advertiser wanted to target.
![Image 4_Perfect Stay.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/P0XqKPhTEiDHgi6pgLjp)

**Automating their search campaigns**

In addition to the strong performance achieved in the Social aspect of PerfectStay's marketing mix, the tour operator also relies on Channable to streamline the creation and management of their Search campaigns on Google.

This approach enables the design of search network ads that dynamically integrate personalized elements of their offers, such as destination, price, or availability.

**Results:** Hundreds of ad groups and Search ads, as well as thousands of keywords, are generated through Channable in just a few clicks.

![Image 3_Perfect Stay.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/R1tqEuJIRSOVHOcXNgR0)

**Key features for the success of PerfectStay's campaigns**

- **Core:** Efficient management and optimization of their multiple catalogs, containing thousands of travel offers, for platforms such as Facebook DPA, Google Hotel Ads, Display, and Search.

- **Creative:** Using Channable's image editor, PerfectStay generated hundreds of visuals in just a few clicks, dynamically integrating prices and offer titles into their Dynamic Product Ads feeds for Meta.

- **PPC:** To automate the deployment of Search campaigns based on the offers available on their website, PerfectStay's acquisition teams implemented Channable's PPC module. This allowed them to create more targeted and always up-to-date ads, directly powered by their site’s catalogs.

**The winning combination:** A reliable tool paired with guidance to master its use.

![Image 5_Perfect Stay_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/iWbT0CVORcGnqtI2aobT)

Achieving +52% ROAS with thousands of customized creatives generated effortlessly in just a few clicks

[Trendhim](https://www.trendhim.co.uk/) was founded at the end of 2007 by two Danes, Sebastian, and Mikkel. Trendhim designs and sells high-quality men’s accessories that are both modern and reasonably priced. Today, it has 13 brands in their portfolio and launches several collections every year. 

Trendhim is headquartered in Horsens in Denmark and is among the largest webshops selling jewellery and other accessories for men and is active in more than 30 countries in 18 different languages.

Being present in more than 30 different markets around the globe may seem like a dream for many companies – but it does not happen overnight, and the time and complexity of maintaining each market should not be underestimated.

![Trendhim-succes-story-04.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/0WYBEEdYRiqlWnrQGhaJ)

The biggest challenge for Trendhim's marketing staff was the complexity of all the different feeds. The fact that the members were not gathered in one place made it impractical, unmanageable, and more inconvenient than it should be. At the same time, Trendhim spent an incredible amount of engineering hours on maintaining the feeds separately.

Channable has been a key player in helping Trendhim take its marketing operations to a higher level. Our solutions have given Trendhim a collection of feeds, so the company now has it all together in one place. 

There is no doubt that Channable's user-friendly and efficient solutions have given Trendhim an advantage, as it has helped them overcome and make their product feed and customization challenges manageable.

![Image 1 - TRENDHIM.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/5uLxSsHaSh6YugI3Roi9)

## From obscurity and great complexity to transparency and ease of use

Before using Channable’s feed management tool, Trendhim realized that no matter how good its data engineering and technology teams were, it needed a targeted solution when it came to optimizing their product feeds. 

In short, it wasn't able to prioritize product feeds to the extent that was necessary. Tailoring product feeds for each channel was a massive, time-consuming challenge for the company, and the company was better served by their skilled engineers and tech workers spending time on more value-adding tasks.

This experience eventually led Trendhim to look for tool to help them [automate their feeds](https://www.channable.com/products/product-feed-management-tool). They decided to compare Channable with other solutions, and at the end of the day, they decided to go with our solution due to the variety of features.

> “We compared the market at large, and Channable's feature set just won out - I'm not sure if it's one specific feature, it's just the best combo pack”. – Bjørn Seaton, CMO, Trendhim

## Time and money-saving solutions with Channable

Today, Trendhim uses Channable to [automate export feeds](https://www.channable.com/products/product-feed-management-tool) to all the relevant marketing channels per market. Among others, channels such as Facebook, Google Shopping, Pinterest, Glami, Stylight, Beslist, Stileo, Idealo, Pricerunner, and more.

By using all the built-in integrations within Channable, Trendhim has managed to effectively unite all its online advertising efforts under one roof as well as freeing up lots of time for its developers to use on other creative projects.

Even though Trendhim has benefited in many ways by using Channable, there is one particular feature Bjørn is especially happy about. That is an option to run a localized product catalog on Facebook even though it only uses a default feed for all their markets. 

By operating in 30 different countries, Trendhim does not want to publish with 30 separate feeds as it would only mess up the ability to target more broadly. 

As Channable has a [built-in feature to create secondary country and language feeds](https://www.channable.com/products/product-feed-management-tool), it has allowed Trendhim to transform their default catalog into a localized catalog – all due to the autonomy of our platform.

Trendhim continues its Channable journey with a continued strong focus on optimization and adding more data sources. With results like these, Channable's streamlined solutions are an obvious choice.

How Trendhim amplified localizations and boosted their ad strategy with Channable

## The need for efficient marketplace management
Managing multiple marketplaces is a complex challenge that goes beyond just listing products. For brands like Socksnob, maintaining consistency in product data, pricing, and inventory across 25 global fashion marketplaces is crucial. 

Without the right solution, this task can be daunting, requiring substantial manual effort and resources. Socksnob recognized the need to streamline these processes to scale effectively and turned to Channable for a solution.

## Overcoming manual management limitations
Before partnering with Channable, Socksnob faced significant challenges in managing and updating product information across multiple channels. The manual process was time-consuming and prone to errors, impacting the company's ability to maintain consistency and optimize listings. 

Additionally, pulling data from multiple sources made it difficult to gain an accurate picture of marketplace performance. These inefficiencies hindered Socksnob’s ability to grow and compete effectively across its many sales channels and markets.

## Automating marketplace management with Channable
Socksnob decided to integrate Channable into their operations because of its powerful [automated feed management solutions](https://www.channable.com/products/marketplace-integrator). Channable simplified the mapping process, enabled bulk uploads, and automated pricing updates, which were previously handled manually. 

This automation not only reduced the time spent on routine tasks by up to 50% but also ensured that product listings were consistently updated and optimized across all marketplaces.

## Key benefits realized

### 1.  Time savings and workflow efficiency 
Channable has significantly reduced the time required for Socksnob to manage product feeds.
Tasks that once took hours, such as bulk uploads and price adjustments, can now be completed in minutes. 

This efficiency has freed up Socksnob’s team to focus on growth strategies rather than being bogged down by manual processes.

### 2.  Rapid expansion across new marketplaces 
One of the most significant achievements since adopting Channable has been Socksnob’s rapid expansion into new marketplaces. 

The platform streamlined the onboarding process, allowing Socksnob to list products on six new marketplaces in half the time it previously took. This expansion has been instrumental in increasing Socksnob’s marketplace revenue and establishing a stronger global presence.

### 3.  Improved pricing strategy and profitability 
Automation has also enabled Socksnob to implement dynamic pricing strategies, boosting the sell-through rate of underperforming product lines. 

By optimizing prices in real-time, the company has seen a substantial improvement in profit margins, allowing them to better respond to market conditions and maximize profitability.

## Metrics that speak to success

-  Reduced price update time:  Automation cut down the time required for price changes by 50%, enabling quicker responses to competitive market fluctuations.

-  Increased sell-through rate:  Dynamic pricing strategies boosted the sell-through of non-performing product lines.

-  Increased profitability:  Real-time pricing optimization led to substantial improvements in profit margins.
![Socksnob - Image1.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/xkTirz9TiGH6yCwR203g)

## Building a foundation for future growth
Socksnob's partnership with Channable has laid a strong foundation for future growth. The automation of marketplace management has not only streamlined current operations but also positioned the company for continued expansion across more global marketplaces. 
![Socksnob - Image2.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cojWCUPeRDyzfTvskc1T)
With Channable, Socksnob has the tools needed to scale efficiently and stay competitive in an increasingly complex eCommerce landscape.

## Key takeaways

-  Reduced time to market:  Faster onboarding of new marketplaces, significantly expanding Socksnob's reach.

-  Streamlined processes:  The ability to launch products on multiple new marketplaces in 50% less time.

-  Improved efficiency:  Reduced reliance on manual processes, allowing the team to focus on strategic growth.

-  Future expansion:  A solid foundation for scaling across additional global marketplaces.

---
** Curious how our marketplace solution can elevate your eCommerce strategy?**

<center><p markdown="" style="text-align: center;"><a href="https://get.channable.com/unlock-growth-marketplaces-0" style="display: inline-block; padding: 12px 24px; border: 0px; border-radius: 3px; font-weight: bold; letter-spacing: 0.0625em; text-transform: uppercase; background: rgb(229, 70, 146); color: rgb(255, 255, 255); text-decoration: none;">Unlock Your Marketplace Growth Today</a></p></center>

For more insights on marketplace management, check out our [Comprehensive Marketplace Blog](https://www.channable.com/blog/mastering-marketplace-dynamics).


How automation drove Socksnob's marketplace growth and scalability

Wink TTD is a well established digital agency in the Spanish market with many awards and recognitions. It has offices in Madrid and Barcelona and its main focus is to offer advanced communication solutions to help solve business problems for its clients through digitization, the use of data, technology, and content. One of its clients is Lidl, a supermarket with 600 stores in Spain and present in 30 countries, Lidl expanded into eCommerce with its product bazaar, launched in 2018. At Wink TTD they have been working with Channable for many of their main clients that require high levels of personalization and efficiency in their digital campaigns. They decided to use Channable to manage Lidl's PPC campaigns.

## No automation results in manual changes and less flexibility

Lidl launches new offers and products every week, in addition to large seasonal campaigns such as Christmas and summer. Before switching to automation it was necessary to spend a lot of time each week creating PPC campaigns, to give the best coverage for these offers/products and try to be as relevant as possible. Before starting to with Channable the process was quite manual. According to Marion, SEA Director at Wink TTD:

> The time dedicated for creating weekly campaigns was very high. We also needed to consider the margin of human error. We worked the new campaigns in an Excel template with formulas to automate in the best possible way the ad texts and the keywords. However, the texts did not coincide 100% with the user's search and did not have as many dynamic elements as we wanted. We needed a powerful solution to automate this process.

## With Channable, automation improves efficiency

Wink needed a solution that would allow them to achieve the following goals: 

![Inglés.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/lWloIIXKSSurIf6yppIn)

Thanks to the [Channable PPC tool](https://www.channable.com/products/ppc-tool) they have managed to realize these results. Features like master rules, text templates, and the ability to automatically update ad copy have contributed to greater efficiency in managing Lidl PPC campaigns. Here we tell you how:

### 1\. Master rules. Perfect for structuring and optimizing the catalog information

Channable's PPC tool uses the [product data feed](/blog/infographic-product-feed-for-online-marketing) to configure [campaigns, ad groups](/blog/blog-difference-between-ad-campaigns-and-ad-groups-ppc-advertising), ads, and keywords. Meaning, to generate quality campaigns and ads, it is necessary to have a well-structured and optimized data feed. Thanks to [Channable's master rules](/blog/blog-master-rules), Wink easily structures and optimizes the entire catalog and then creates PPC campaigns for each of the product categories. Marina, Digital Media eCommerce in Lidl comments:

> With Channable we have transformed our feed quickly by creating multiple fields that have helped us when structuring campaigns, using for example the product category. Thanks to Channable's rules we have been able to build a solid structure not only for PPC but also in many other channels creating feeds with specific needs for each of them.

Sometimes there are changes in the online shop or in the product categories that require adapting the master rules within Channable, but according to Lucía, SEM Senior at Wink TTD: “Once the master rules are created, all campaigns and ads generators that depend on those master rules are automatically updated. That is why the master rules are so useful because they offer agility when applying changes.” This responsiveness in applying changes saves time in the process. Thus, **the time Wink saves is spent on analyzing and continuously optimizing Lidl campaigns**.

### 2\. Ad templates. Perfect for generating hundreds of ads and easily adapting campaigns

Channable has expanded ads templates for [Google Ads](https://www.channable.com/products/ppc-tool/google-ads) search ads and also Microsoft Advertising. These templates allow users to easily configure search ad copies by combining static text with dynamic feed fields. As a result, **hundreds of ads can be generated using a single template**. This is a perfect solution for brands, that like Lidl, launch new campaigns and ads on a regular basis. Lucia says:

> Thanks to Channable PPC tool it is very easy to create unique ads for special campaigns. Without these templates, making special updated Long Tail ads for unique campaigns would be much more complex. Before, unique campaigns were created manually. Today all we have to do is create another campaign with a different ad generator within Channable, we filter the products we are interested in advertising and we automate the configuration using the templates.

These templates offer the flexibility needed to quickly adapt the text ads to specific seasonal campaigns or new product categories. This is the case of the summer campaign, where special products are promoted for that season. Within the ad template, they have combined the product title together with dynamic feed fields such as prices. The price is a dynamic value, so the price of the ad will be updated as soon as this value changes in the feed. This way Wink TTD has been able to create Long Tail ads for each of the products without investing a lot of time. 

![](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ouIdkwHuQiC6YF6aU5MW)

> As a result, we now have many more active ads. Thanks to the automation of Channable we can create specific promotion ads and personalize them for each product, helping us to adjust the message and improving both visibility and conversions, says Lucia.

### 3\. Automatically updated. Perfect for displaying relevant ads

As we mentioned before, Lidl regularly includes new products or product categories in its catalog. In addition, there are also frequent changes in the information of the products, changing prices, and stocks. These changes have to be reflected in the search ads. In order to do this automatically, Channable crawls the Lidl catalog once every hour. In this way, every time there is a change in the feed, that information will also be modified in the PPC ads. This **improves the user experience by covering products in real-time with stock updated every hour**. Thanks to the versatility, agility, and efficiency provided by Channable, Wink TTD has been able to save time and money in the creation of Lidl's PPC campaigns. Now the time saved is invested in improving campaigns, trying to increase their performance day by day thanks to the continuous analysis of the results and automation.

How automation has helped Wink TTD become more efficient in managing Lidl's PPC ad campaigns

We will explore how KORRES was able to automate their Google Shopping ads for the DACH region, and how they were able to maximize their Shopify store's performance through the Channable API integration to Google Shopping Feed and Meta dynamic product ads.

### dreifive 
[dreifive](https://dreifive.com/) is a full-service online marketing agency that lives and loves online marketing. They drive digital strategies, social media, and search engine marketing as well as display advertising and asset creation. 

Besides the creative and innovative work, they focus on data, analytics, and conversion optimization. Working together with prestigious companies across multiple industries, including retail, fashion, finance, logistics, automotive, real estate, and tech.

Many of the retailers and brands that dreifive manages are Shopify customers, making the agency an expert in eCommerce setups based on the Shopify platform. 

### KORRES
[KORRES](https://global.korres.com/) is a producer of skincare products focusing on collaboration with local farms, herbal ingredients, and the highest quality standards.
 
![Korres_v4-02.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/CLCJYAiRtSvKh2fQqgr0)

KORRES gained international traction through collaborations with multiple leading beauty retailers in the past years. The skincare brand has also become increasingly popular with Gen Z and has a strong digital and social ad presence (including TikTok, Instagram, and Facebook) as part of its eCommerce strategy.

## Optimizing Google Shopping Feeds for the DACH market
For KORRES, dreifive used Channable's API connection with Shopify to integrate the entire product portfolio of around 500 product variants.

The goal was to optimize the quality of Google Shopping Feeds for their **German**, **Austrian**, and **Swiss** ads maximizing performance.

![Image 1 - dreifive.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/qvE397IlTcK38FcR3RT8)
 
To make things more interesting they also had to manage products in **Swiss Francs** via a separate Google drive sheet. 

### The situation before Channable
Before implementing Channable's solution, managing shopping feeds was done directly in Google's Merchant Center. 

This was a huge time investment and even meant adding certain data fields and content manually.

Just a few examples of their manual workflows were:

- Modifying HTML text in the description.
- Adding the fields: gender, product_highlight, etc.
- Extending short product titles from Shopify with additional information such as brand. 
- Excluding certain products e.g. with non-active landing pages, zero stock quantity, etc.

## A streamlined process to maximize the performance

Using Channable's rules to optimize the data feed, dreifive created the perfect data flow from Shopify over to Channable and finally [Google Shopping](https://www.channable.com/integrations/google-shopping-feed) and [Meta dynamic product ads](https://www.channable.com/integrations/facebook-product-feed). 

![Korres_v4-04.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/JlCjXr1FQ7eqBkfVpmO1)

With Channable's [If-then-rules](https://www.channable.com/products/product-feed-management-tool) all new products in the shop were automatically updated meeting the quality checks for Google Shopping or Meta dynamic product ads.

### The winning setup

- Connecting Shopify to Channable via API
- Integrating the entire product data feed into Channable
- Adjusting and optimizing the product data for target markets
- Adjusting currency per region
- Optimizing the quality score for all ads Google Shopping ads in the DACH region
- Optimizing Meta dynamic product ads performance

For [Meta dynamic product ads](https://www.channable.com/blog/meta-supplementary-feeds-for-ecommerce-strategy) they even used Channable rules filters to select more appealing mood images, instead of clean packshots of products in the feed-based DPAs and Collection Ads because they found that they performed better.

![Korres_v4-06.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/iatgUWbnTAOiZllw7VZA)

If a mood image was available in the feed, it was used for the ads. If not, the regular packshot was chosen.

## Streamlined campaign management

When it comes to managing product data, there are a lot of tedious and time-consuming tasks that need to be managed. 

Measuring productivity and time saved is not always the same for everyone even across clients for dreifive.

For customers not using automation, dreifive sees that it takes up to **1-2 hours more** on a weekly basis to check and maintain a Google Shopping Feed. 

The live API connections between Channable and Shopify are critical to ensuring that changes made on one side are immediately reflected on the other. 

This means that changes made in the Shopify store are visible in Channable quickly, which saves precious time and energy.

![Korres_v4-05.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/I0wjCUveQKmctijV2LVJ)

Using multiple channels for agencies and retailers can be made easier with Channable's single-connection exporting capabilities. This makes it possible to send multiple items and ads to different channels without having to connect each channel through its own API. 

This not only saves time but also increases an agency's and customers' overview of all their ads and campaigns in one place instead of having to search through multiple accounts and merchant centers.

## Quality data feeds for quality products
Without Channable dreifive would have to constantly check in with KORRES to see if the data feed was correct and changes in the shop would constantly mean changes in the feed resulting in labor-intensive updates.

By leveraging the power of Channable's solution, dreifive was able to optimize the quality of KORRES Google Shopping Feed and boost Meta dynamic product ads performance with mood images across the DACH region. 

Ultimately, this allowed dreifive and KORRES to save time and energy in communication and campaign management and achieve excellent results from their campaigns.

Want to learn more about how automation can positively impact your business or campaign management?

Check out all our [success stories](https://www.channable.com/success-stories) and [eCommerce solutions](https://www.channable.com/signup).


Maximizing Google Shopping Feed quality with Channable | dreifive

<a href="https://rocketroi.com/en" target="_blank" rel="noopener noreferrer">Rocket DigitaI</a> is a digital marketing agency that began in Barcelona, but has grown to Madrid and has its eyes on Milan. Its mission is to help clients grow by harnessing the power of technology, creativity, and data. How does it achieve that? By using disruptive technology and constantly renewing procedures to offer the best solutions to its clients. Innovation is key!

Digital marketing is defined by the tools used to streamline all its elements: paid search, social ads, shopping, display, etc. Automation is fundamental in unlocking the full potential of all these services and has been paramount for Rocket DigitaI from the beginning, it has always had a functional and efficient approach. Which is where<a href="/products/product-feed-management-tool" target="_blank" rel="noopener noreferrer"> Channable’s feed management tool</a> comes in.
<blockquote>Customers are much happier now because they can forget about their feeds as we take care of creating feeds. Similarly, conversations with our clients have become more strategic as we take care of operational solutions.</blockquote>
The partnership between Channable and Rocket DigitaI was born out of a need to further improve its service to its clients. But more significantly, there was an instant connection between the two companies. Channable and Rocket DigitaI have similar cultures and philosophies, even Rocket DigitaI’s offices embody the young, dynamic, and creative culture.
<h3>Creating your own feeds: the key to offering the best service to your clients</h3>
Rocket DigitaI works with clients from many different industries including fashion, interior, and pharmaceutical. When it comes to feeds, every industry relies on them.

Many of Rocket DigitaI’s clients leverage <a href="/integrations/facebook-product-feed" target="_blank" rel="noopener noreferrer">Facebook</a> and [Google shopping](https://www.channable.com/integrations/google-shopping-feed) as valuable advertising platforms. A feed is required to utilize both channels.

Initially, Rocket DigitaI was not responsible for creating feeds for their clients, but rather the client would provide the feed to the agency so the agency could manage the marketing on said channels. However, that meant the process was fairly lengthy. Rocket DigitaI would need to communicate to the client what the feed needed to contain, which can be confusing if you're not so familiar with feeds. The client would then need to relay the information to the IT department. Any time we feed would need to be modified, Rocket DigitaI would need to go through the process again. It became a game of Chinese whispers that would elongate progress. This was especially true when most of the time was spent talking about operational aspects of the feed rather than what really matters - the strategy.

This impractical setup needed to be reworked. Fortunately, Rocket DigitaI knew that it could be solved by bringing feed creation in-house as one of its offerings. Even if creating feeds required some investment on Rocket DigitaI’s behalf, using Channable has made the process simpler and the benefits have been significant. “Customers are much happier now because they can pass the feed responsibilities to us. We take care of the feeds. Conversations with our clients have become more strategy focused as we can now cover operational activities.”

Now, Rocket DigitaI can get a new project up and running in no time. [Feeds for Google](https://www.channable.com/integrations/google-shopping-feed) and [Facebook](https://www.channable.com/integrations/facebook-product-feed) are improved and optimized in just a few clicks.
<h3>ROI is an essential element that cannot be forgotten in feeds</h3>
For Rocket DigitaI, an agency specialized in the analysis of results, the return on investment of its clients is essential and, therefore, it is vital data for the feeds made by Rocket DigitaI. Rocket DigitaI can use Channable’s rules to create custom labels that are then included in the feeds. The custom labels catalog the products according to their price ranges and profit margins. By including these parameters, Rocket DigitaI is able to optimize its client’s ROI on Google Shopping and Facebook and set a series of objectives. Improving ROAS with Channable has been accomplished by many companies, including <a href="/success-stories/success-story-pixmania-with-channable" target="_blank" rel="noopener noreferrer">Pixmania </a>and <a href="/success-stories/save-money-by-adjusting-your-campaigns-based-on-roas-data" target="_blank" rel="noopener noreferrer">Plein</a>.
<blockquote>With Channable, we can now catalog products according to the prices and the profit margin. This is very valuable for calculating ROI.</blockquote>
An additional benefit that Gonzalo identified is “it’s much easier to launch in new markets. Almost all of our clients have the potential to expand into new countries. They seek to grow through Google and Facebook. This is very easy to achieve with Channable as you can create feeds for different countries.”
<h3>Moral of the story: Don’t let your clients do what you can do</h3>
Rocket DigitaI has noticed that when clients were still responsible, they were sufficient, but not excellent. There was little room for improvement because of the long delays related to the process of modifying the feeds. Thankfully, as this is now a thing of the past, Rocket DigitaI can look to the future with all the potential Channable offers. The next steps for Rocket DigitaI include offering its customers integrations to online marketplaces. As Channable offers <a href="/integrations?channel=marketplace" target="_blank" rel="noopener noreferrer">instant connections to numerous European marketplaces</a>, this is a new line of business that Rocket DigitaI intends to explore.

Today, Rocket DigitaI is one of <a href="/partners" target="_blank" rel="noopener noreferrer">Channable's partners</a>. Becoming a Channable partner comes with many advantages. If you’re interested in starting a partnership with Channable, please <a href="/contact" target="_blank" rel="noopener noreferrer">get in contact with our sales team</a>.

Rocket DigitaI helping its clients grow with the power of technology

<a href="https://www.norwegian.com/uk" target="_blank" rel="noopener">Norwegian Air Shuttle</a> is the parent company of the Norwegian group and offers flights on more than 500 routes to over 150 destinations worldwide. Each route, including to and from, is an individual item in Norwegian’s master <a href="/blog/infographic-product-feed-for-online-marketing">data feed</a>. Their data feed contains “inventory of stocks”, routes, and prices that vary according to each pair of cities they fly between. Furthermore, it changes rapidly depending on where the flight departs from, seasonality, and availability. Norwegian’s story with Channable began with a search for a tool that would allow them to create rules and fix their master feed.
<blockquote>I had many more plans for what I wanted to do with a feed and needed a scalable and flexible solution.</blockquote>
**What you can find in the Norwegian success story:**
<ul markdown>
 	<li>Examples of how Norwegian uses Channable for display, social media, and PPC.</li>
 	<li>Norwegian’s marketing automation process fueled by Channable feeds.</li>
 	<li>A detailed account of how Channable has helped Norwegian save production costs, increase ad relevancy and improve performance on all channels.</li>
 	<li>Statistics on Norwegian’s impressive ROAS improvement.</li>
 	<li>Norwegian’s future plans and desires for Channable and its feeds.</li>
</ul>
<blockquote>With a feed distributing inventory to dynamic ads, we’ve seen vast cost savings and improvements in ROAS.</blockquote>
<img class="size-full wp-image-15871 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Vgo9TkTQvW8ekq98eNXm" alt="" width="800" height="384" />

[form id="76ecb11c-13b3-44ea-b1b3-c056a6acb9d9"]

To read examples of how Ole and the Norwegian team use Channable, download the success story. Feel free to <a href="/contact">contact the team</a> if you have any questions about what you read or would like to know how to get started with Channable.

Norwegian’s innovative automation based on Channable feeds

Jeans Centre has been a prominent name in the Dutch denim fashion segment for almost 50 years. Known as the most friendly jeans specialist and recognized for its service and denim expertise, Jeans Centre offers a wide range of denim and seasonal fashion for women, men, and children through nearly 90 physical stores and a growing online presence.
 
Their product lineup features over ten renowned brands, including Garcia, Wrangler, MUD Jeans, and more, targeting a trend-conscious yet loyal customer base.

By implementing a five-step approach, Jeans Centre used Channable's Multichannel Ecommerce Platform features—Feed Management, Insights, PPC, and the Image Editor—to streamline efforts and achieve success on Google.

![Multichannel Platform.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/jsmg3JUVSjWSHE0nQjUQ)

## Managing seasonal products & manual campaign setup
As a retailer with a diverse range of seasonal products, Jeans Centre faced several operational challenges:

- **Seasonal product management**: Products such as shorts were taken offline once the season ended, yet there was still unsold stock. This manual process of pausing campaigns for irrelevant products consumed time and increased the risk of products being advertised without availability.

- **Manual campaign creation for new brands**: Launching campaigns for new products and brands required manual setup of campaigns, ad groups, keywords, and ads, which slowed the time-to-market and left room for human error.

### Ads automation with Channable 
To tackle these challenges, Jeans Centre partnered with [De Nieuwe Zaak](https://www.denieuwezaak.nl/) and integrated Channable to automate their advertising campaigns. Through the use of Channable’s automation for [Google Ads](https://www.channable.com/products/ppc-tool/google-ads), they implemented a system where:

- **Automated pausing for out-of-stock products**: If a product was no longer available in the webshop, Channable would automatically pause the related campaign, ad group, or keyword. Once the product became available again, the system would automatically resume the ads. This significantly reduced the risk of promoting products that customers could no longer purchase.

- **Efficient campaign management for new products**: Channable allowed Jeans Centre to rapidly create new campaigns, ad groups, and keywords in bulk for new product launches, speeding up the process and maintaining a consistent structure across all campaigns.

## Efficiency & enhanced relevance
The results were clear in two key areas:

1. **Time efficiency**: The automation of [advertising campaigns](https://www.channable.com/products/ppc-tool) saved Jeans Centre significant time, eliminating the need for manual creation of campaigns and pausing irrelevant keywords. For seasonal products and new brands, campaigns went live faster, with minimal manual intervention.

2. **Enhanced relevance and cost savings**: By automatically pausing ads for irrelevant products, Jeans Centre avoided wasted spend on underperforming keywords. This allowed them to shift their budget towards more relevant, profitable keywords, increasing the overall profitability of their campaigns.

Although it will take more time to fully quantify the financial impact due to the seasonality of their products, Jeans Centre expects improved profitability in the long run by focusing their ad spend on relevant search terms and reducing wasted budget.

### Key features for Jeans Centre's success

- **Master rules and ad group-level automation**: With Channable’s master rules, Jeans Centre could set up keyword structures across multiple campaigns with ease. Ad group-level rules allowed them to include or exclude specific keywords, ensuring that only the most relevant terms were used.

- **Bulk changes**: Channable’s bulk-editing capabilities enabled Jeans Centre to make large-scale updates quickly, saving time and maintaining consistency across campaigns.

## Seamless collaboration
Nienke Wildeman, Advertising Lead at De Nieuwe Zaak, highlighted the close collaboration between De Nieuwe Zaak, Robel Mehari, Advertising Specialist at Jeans Centre, and Channable’s support team.
 ![01_Success Story_Jeans Centere_01.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/m6SCqknPTSvzhTJ2q7uk)
Whether through email or phone, Channable’s team provided timely assistance, helping everyone think through solutions for any issues that arose.
 
Robel and De Nieuwe Zaak’s expertise in advertising, combined with Channable’s powerful automation, played a crucial role in the success of this project.
![02_Success Story_Jeans Centere_01.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/SnYWU1P5QrS9fzG1rRj0)
## Driving growth with automated ad solutions
By leveraging Channable’s Google Ads solution, Jeans Centre and De Nieuwe Zaak were able to enhance campaign efficiency, reduce manual workload, and improve ad relevance, setting the stage for continued growth and profitability in their online advertising efforts.

How Jeans Centre Drove Campaign Efficiency by Leveraging the Channable Multichannel Ecommerce Platform

In the fast and complex world of eCommerce, advertising for thousands of products across various product groups presents a significant challenge. This challenge becomes all the more daunting when promotions with varying timelines need to be managed, and control over product performance is imperative. 

[WE Fashion](https://wefashion.com/), an international fashion brand, faced these challenges when managing their Google Ads campaigns for multiple countries. We will delve into how Channable played a pivotal role in overcoming these obstacles and earned them the Agency Partner Day 2024 use case of the year award.
[![Google Ads.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7FvAoExST4G0ZQECjeD7)](https://www.channable.com/products/ppc-tool/google-ads)

## Challenges faced by WE Fashion

At WE Fashion, managing ads for a vast range of products across four countries is no small feat. Amidst frequent promotions and the drive to spotlight top-selling items, they grapple with the demands of updating campaigns. The challenges they faced were:

- **Massive product advertising**: WE Fashion offers thousands of products across different categories. The complexity arises when advertising for these products in four different countries - Netherlands, Germany, Belgium, and Switzerland. The introduction of a new product feature often leads to the creation of new campaigns and ad groups, demanding constant attention and management.

- **Varied promotions**: Numerous promotions run across different product groups with varying timelines, requiring updates even during weekends. This involves a lot of manual input, such as updating headlines and descriptions a day in advance.

- **Control over product performance**: With Google's increasing automation, maintaining control over campaigns, especially shopping campaigns, becomes challenging. It's imperative to leverage the potential of products effectively and retain control, especially when focusing on the most profitable items.

Facing these advertising challenges, WE Fashion needed a robust solution to seamlessly manage their extensive product lineup and ensure their promotional strategies hit the mark every time. That's when [Maxlead](https://maxlead.com/) introduced them to Channable.


## Channable's implemented solutions

Channable’s platform offered an all-in-one solution for WE Fashion by consolidating data, automating ad creation for their vast product range, and providing powerful insights to boost ad performance across four countries.


![01_Success Story_Maxlead_Image_01_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/SdNqYeifQCKPRnzqhioh)

Channable addresses WE Fashion’s challenges with a threefold solution:

- **Feed management & integration:** By integrating various data sources, such as Google spreadsheets and data feeds like CSV and XML from WE Fashion's website, Channable streamlines the data. This consolidated data can then be directed towards Google Ads for Search and Shopping. The feedback from these channels is looped back into Channable for optimization based on search volumes and product performance.

- **Dynamic ad creation**: Given the sheer volume of products, with 10,000 unique items, 750 ad groups, 12,500 keywords spanning 4 countries, manual management is impractical. With Channable's dynamic ad creation, as soon as a new product variant, like a new color, is added online, a new ad group is automatically created. This automation ensures timely and relevant advertising.

- ** Performance analytics**: Channable's Insights & Analytics tool enables performance-based campaign segmentation. This means products can perform optimally based on their Return-On-Ad-Spend (ROAS). The tool also offers real-time data, empowering data-driven campaign creation, reporting, and automated product segmentation.

## Strategic product bucketing for ad efficiency

Many fashion brands, when advertising online, treat all their products the same way, allocating similar budgets and resources without considering the unique characteristics and performance metrics of each product.

By not differentiating between products, companies might overspend on advertising for items that aren't popular or profitable, while underinvesting in products that have the potential to generate more revenue. This can lead to inefficiencies in advertising spend and missed opportunities.
![Buckets We Fashion Channable Case (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Uk05pQMQLWqMIWGYTPlL)

To tackle this, Maxlead and WE Fashion developed a score model that considers factors beyond just the price. They identified several key factors of influence, including the chance of product returns, markdown effects on margins, size availability, search volume, and revenue metrics distinguishing bestsellers from slow movers.

Using this model, products are then bucketed into high, mid, and low focus groups. Channable's dynamic feed management ensures that these scores are not static; as factors such as search volume or return rates change, products can move between predefined buckets.
![WE Fasion Maxlead Case score.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/A9jPf6hTSlmlm6ivxk4P)

The real genius behind this approach lies in its application. By categorizing products into these buckets, WE Fashion is able to create tailored advertising strategies. 

High focus products, often bestsellers or those with high search volumes, received advertising boosts to capitalize on their popularity. Low focus items, which might historically have drained advertising budgets without corresponding returns, were given a different treatment.

## Maxlead masters Google Ads campaigns

Diving even deeper into WE Fashion and Maxleads' winning strategies we sat down with Stephanie Smits, Lead Consultant SEA @ Maxlead for our April episode of Agency Stories, Channable's curated webinar series created by digital experts for agencies. 

[![Google Ads Campaigns.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/3fYIwbQoQhaP2Hy5R2Sv)](https://www.channable.com/videos/agency-stories-master-google-ads-campaigns)

We discussed how they implemented their innovative strategies to overcome advertising obstacles and boost their Google Ads campaigns to new heights. 

Watch the entire episode in the link [here](https://www.channable.com/videos/agency-stories-master-google-ads-campaigns) and explore the [Agency Stories landing page ](https://www.channable.com/agency-stories)to view the next edition.

## Seamless ad management with Channable

Channable's integrated and automated solutions significantly ease the complexities of managing vast and varied Google Ads campaigns for brands like WE Fashion. 

By optimizing feeds, automating ad group creation, and offering performance analytics, Channable ensures that brands can focus on what truly matters – delivering quality products and services to their customers.

Ready to streamline your digital advertising strategy? Experience the transformative power of Channable's platform for your brand. [Click here](https://www.channable.com/signup) to get started with Channable today.

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How WE Fashion elevated their Google Ads campaigns with Channable

*Sunweb Group partnered with DEPT® to enhance its Search Engine Advertising (SEA) bookings. However, before focusing on growth, the travel operator needed to address the complexities and inefficiencies in its ad campaign management*.

The COVID-19 pandemic severely impacted the travel industry, leading to canceled vacations, grounded flights, and restricted movements. Sunweb Group, one of Europe’s largest travel operators, survived the disruption by undergoing an organizational reset. 

Prioritizing growth, Sunweb initiated a collaboration with DEPT®, a leading marketing and technology agency, supported by a significant migration project involving Channable and Search Ads 360 (SA360).

## The objective
Sunweb’s primary objective was to increase SEA bookings during the early season (January) by 5% compared to 2019. This goal was broken down into three key performance indicators (KPIs):

1. **Effectiveness**: Integrate data and automation for more actionable insights and fewer standalone campaigns. The goal was to reduce the number of current campaigns by 80% (from 1650 to 200) to deliver higher performance. 

2. **Efficiency**: Managing campaigns had to become more efficient. The goal was to reduce the time spent on managing campaigns by 20%.

3. **Scalability**: The new setup had to be scalable for multiple countries, labels, and channels to reduce time and costs by 50%. The goal was to reduce the time spent on migration for one account/country from 50 hours to 25 hours, lowering migration costs per label significantly.
![Dept X Sunweb-Image1.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7drUPCX3TxeM1frd2Vsa)

## A strategy crafted collaboratively
DEPT® quickly identified that enhancing efficiency at Sunweb was crucial to fostering growth. The Sunweb team was managing campaigns across seven markets and more than six brands, resulting in a substantial workload. 

Ongoing [Google Ads campaigns ](https://www.channable.com/products/channable-insights/segmentation)were divided into different accounts per country with distinctions per season, leading to thousands of campaigns that required individual management.

The strategy and roadmap focused on enhancing the performance and efficiency of the paid channels. To achieve the set goals and KPIs, a future-proof setup for Google and Microsoft Ads was needed. The previous, complex campaign setup (before 2022) was time-consuming due to the manual connections and optimizations required.

DEPT® collaborated with Sunweb to reshape all of its brands and countries in Google and Microsoft Ads into a future-proof, fully automated setup using Search Ads 360 (SA360). The team switched tooling, moving away from bGenius to adopt Search Ads 360 and Channable. 

All connections from various data sources were automated and aggregated, allowing Sunweb to maintain a broad audience while operating more efficiently.
![Dept X Sunweb-Image2.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/UOoNxivFTFSkkoAjvRRO)
By reorganizing the campaign structure and management, a future-proof setup was established for Sunweb, Eliza Was Here, GOGO, and Primavera. This improved both effectiveness and efficiency, which is crucial in the current travel industry landscape.

DEPT® quickly identified that all of Sunweb’s campaign connections needed to be automated and consolidated, regardless of the data source. In partnership with DEPT®, Sunweb decided to migrate its old processes to SA360 and restructure the feed and account setup using Channable to enable more efficient operations.

The strategy developed by DEPT® allowed Sunweb to reach its target audience more effectively. The optimized setup became better organized due to data integration and automation opportunities. 

Given the significance of the channel and country, the migration began with Search in the Netherlands before scaling to other channels and markets.

## Implementation challenges
The strategy devised for Sunweb represented one of the most complex Channable and SA360 migration projects undertaken by DEPT®. The migration extended beyond Google Ads and Channable, requiring innovative thinking. Several challenges emerged during the process:

### A complete redesign
The entire digital marketing structure was rebuilt in Channable, from campaigns to ads and keywords. This approach ensured a centralized platform for all paid campaigns, using Channable feeds as inputs for SA360. 

Business data and other tools in SA360 were used, bypassing the Channable PPC tool. Over 300 feeds were redesigned and enriched with offline data, such as sales priority and lowest prices. For example, a separate import for destination-level priority was processed in SA360, allowing adjustments at the campaign and ad group levels to optimize bidding strategies.

### Disparate data sources
More than 50 different data sources were connected to an extensive Channable setup, which served as the central hub for all feeds and channels across all brands and countries. This setup drove all channels, including affiliate, social, search, and display.

[![PPC.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Wa2tAP7jQceAnStbTGyY)](https://www.channable.com/products/ppc-tool)

## Keeping things up to date in real-time
Scalability and technical challenges were encountered, such as maintaining over 20,000 accommodations up-to-date in real-time in SA360 despite a maximum of 20 business data uploads allowed per day. These and other limitations of Google Ads were addressed through complex feed management and smart rules in Channable.

## Delivering results
By focusing on automation-driven growth in managing all of Sunweb’s campaigns, DEPT® successfully achieved all of the client’s goals within nine months, revitalizing and future-proofing the group’s entire digital marketing setup. 

The number of ongoing campaigns was significantly reduced, enabling Sunweb to innovate its digital marketing practices. The migration minimized manual campaign management, resulting in substantial time and cost savings. 

As a result of these efforts, Sunweb achieved excellent results, with PPC bookings increasing by 23% during the early booking season, greatly surpassing the objective for 2022.
![Dept X Sunweb-Image3.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/VALplp14Tii8yBz4fPKB)
The following results were also achieved as a result of the automation:

- **Effectiveness**: The number of campaigns was reduced from **1650** to **136**, leading to an approximate 60% reduction in manual work hours for campaign management.

- **Efficiency**: As a result of more efficient campaign organization with Channable, Sunweb was able to manage campaigns with their core team again. The result was a **35%** time saving on campaign management, allowing for an extra 224 hours per month to be spent on more strategic and innovative projects.

- **Scalability**: The migration framework can now be easily replicated across Sunweb’s accounts. Adding a new country or label now takes only around 15 hours, reducing work by approximately **70%**.

This case study demonstrates how Channable’s campaign management processes empowered DEPT® to deliver exceptional service for its client Sunweb. By greatly exceeding KPIs, the Sunweb Group can now prioritize growth in an industry primed for expansion in the aftermath of the pandemic. 

Supercharging customer growth with data, automation & Channable

In the fast-paced world of food delivery, managing vast product catalogs efficiently is crucial for success. Delivery Hero, a global leader in food delivery services, faced a monumental challenge: managing feeds for multiple brands ins more than 40 markets, with a staggering 10 million items. 

The sheer scale and complexity of their operations required an all-in-one, scalable solution that could handle such a massive volume of data without compromising on speed or accuracy. 

## Managing growth: Delivery Hero’s feed management struggles

Delivery Hero's exponential growth has led to a diverse and extensive product catalog spread across multiple regions. Managing and optimizing 10 million items across 9 brands required a solution that was not only powerful but also easy to integrate into their existing operations. 

This is where Channable's multichannel expertise came into play.

## Channable’s scalable solution: Streamlining Delivery Hero’s feeds

![Channable’s scalable solution.svg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/yPyX7vWETOe8gZOnudtC)

Channable's self-service feed management solution was the perfect fit for Delivery Hero's needs. The platform is designed to handle high-volume data with ease, providing a seamless interface that allows users to manage and optimize their feeds efficiently. 

But what truly set this project apart was the dedicated support provided by Channable's Technical Account Manager (TAM). 

With a Service Level Agreement (SLA) in place, Channable's TAM worked closely with Delivery Hero's team to ensure a smooth onboarding process, addressing any challenges that arose and providing expert guidance throughout the journey.

The goal of the TAM team was to make the onboarding process as smooth as possible, despite the scale of the operation. Understanding the complexity of managing such a large number of items would take a lot of collaboration to meet Delivery Hero's specific needs.

## Seamless onboarding and implementation

The onboarding process was carefully planned and executed, with Channable's Customer Success managers, Georg and Maik, working in close collaboration with the TAM team and Delivery Hero's lead, Adriana Jelovac. 

The project began with a comprehensive analysis of Delivery Hero's existing feed management systems, identifying key areas for improvement and customization.

Channable’s solution was integrated across Delivery Hero's subsidiaries, allowing their teams to manage feeds independently while maintaining consistency and accuracy across all regions. 

The platform's user-friendly interface enabled swift adoption, reducing the learning curve typically associated with large-scale implementations. The TAM’s role was instrumental in this phase, offering tailored support and troubleshooting to ensure a flawless transition.

## Results: Improved efficiency and time saved

The results were immediate and impactful. Delivery Hero experienced a significant improvement in the efficiency of their feed management processes. 

The platform's ability to handle 10 million items effortlessly demonstrated its scalability, making it clear that Channable could grow alongside Delivery Hero's expanding operations.

*"Channable team has provided massive support to us." says Adriana Jelovac, Delivery Hero's project lead. "The transition of hundreds of feeds was a huge undertaking but the support we received from our TAM and the entire Channable team was invaluable, ensuring that we were able to onboard quickly and without any disruptions. The platform’s capabilities have exceeded our expectations in handling big data feeds incredibly fast."*

![02_Success Story_Delivery Hero.svg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7Np3VRwnRgmZ4G5WKvjq)

## TAM service: A key to seamless integration and ongoing success

For enterprise clients like Delivery Hero, the added value of having a dedicated TAM cannot be overstated. The TAM service provided a personalized touch to the onboarding process, offering expert guidance and immediate support whenever needed. 

This level of service is particularly crucial for businesses managing large feed volumes, where any delay or error can have significant repercussions.

The success of this project highlights the importance of having a dedicated point of contact who understands the client's unique challenges and can provide tailored solutions. 

It positions Channable’s TAM service as an essential component for enterprise clients looking to scale their operations smoothly and efficiently.

## Transform your feed management with scalable solutions

By leveraging Channable's solution and services, Delivery Hero was able to streamline their feed management processes, saving time and resources while ensuring accuracy and consistency across all their accounts.

For businesses with large product catalogs or marketing agencies managing feeds for multiple clients, Channable offers a solution that can handle your needs, no matter the scale. 

Discover how our self-service [feed management solution](https://www.channable.com/products/product-feed-management-tool) and [TAM](https://www.channable.com/demo) services can transform your operations, ensuring you stay ahead in the competitive eCommerce landscape.


Supportive onboarding: How Delivery Hero scaled with feed management

[LA LUMIERE ](https://la-lumiere.shop/)is an online lighting store offering a curated selection of high-end indoor and outdoor lighting from prestigious brands, featuring modern and designer lamps for home and garden. 

Mathieu (Director) implements a multichannel strategy (Google, Pinterest, Facebook, Awin) for his e-commerce shop. With over 4,000 products on the site, automation was strongly recommended by the agencies he works with (Le Mage du SEA, Pin-Ads Consulting). LA LUMIERE was also using Google Shopping CSS and sought an alternative to lower Google Shopping bids.

Le Mage du SEA : Google Ads & Microsoft Ads experts with over 10 years of experience in leading global advertising groups (WPP, Havas, Labelium), managing over €20 million in Google ad spend for their clients, and recognized as the leading PPC content creator in France.
[![Google Ads.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7FvAoExST4G0ZQECjeD7)](https://www.channable.com/products/ppc-tool/google-ads)
## Before implementing Channable
LA LUMIERE, which runs on [Shopify](https://www.channable.com/integrations/shopify), previously used the API connector to push its product catalog to Google Merchant Center. While quick to set up, this method had significant limitations in controlling the product information sent. For instance, Shopping ads generated from this feed didn't display crossed-out prices during sales or energy certifications, which are crucial in the lighting sector. 

To optimize the feed according to Google Shopping best practices and expand to new channels like [Pinterest](https://www.channable.com/integrations/pinterest), the experts at Le Mage du SEA recommended using Channable.

## Shopping Ads Optimization
The implementation of Channable involved all platform users, with LA LUMIERE's team participating in training to set up the desired optimizations on the self-service tool.

![Image_02 (3).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/yYFikIa1R6UwhsfgVwOW)

Axel Falck (Head of PPC) from Le Mage du SEA then applied Google’s best practices to enhance Shopping feed optimization, including:

- Adding missing GTINs (over 400 products)
- Creating the "product type" attribute for categorization
- Setting up the "sales price" attribute for promotions
- Optimizing product images
- Adding the brand to the "brand" attribute
- Refining short or long titles (max 150 characters)
- Improving product descriptions (minimum 500 characters)
- Adding the "certification" attribute for energy class.

## Deployment of Channable CSS
First, what is a CSS? A Comparative Shopping Service (CSS) is a shopping comparison engine. Google Shopping has its own CSS, used by most advertisers.

However, few eCommerce businesses know that since 2018, Google had to open its Shopping engine to third-party CSSs in Europe due to unfair competition. The Google CSS program, to which Channable belongs as a Premium Partner, offers an alternative to traditional Google Shopping campaigns, allowing advertisers to save up to 25% on their Google Shopping bids!

Each CSS provides the same service but with different payment models. Google Shopping charges merchants based on a CPC (cost per click) model.

In other words, using Channable's CSS should help advertisers like LA LUMIERE reduce CPC on their ads. But what’s the reality?

Here’s a detailed comparison of CPCs by product type between the period before the CSS change and after implementing Channable CSS.
![Image_03 EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/1AcoDk2Q3q4gBzBKUzCV)
On July 4, 2024, the experts at Le Mage du SEA migrated from Google Shopping CSS to Channable CSS. This change was completed in just a few clicks and became effective within a few hours.

> The CSS change request was made late in the morning around 11 a.m. and was effective a few hours later, early in the afternoon on the same day. The transition was quick and seamless, with no data loss and no hassle. - Axel Falck, Head of SEA, Le Mage du SEA.

## Result
![Image_01 EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/58txFEShQBamJtnLDZzc)
⇒ The **CPC decreased** by an average of **11.3%** across all ads after the CSS change.
**Note** *if you are not seeing the full 20% reduction in CPC after a CSS switch, it may be due to your campaigns being in a suboptimal bidding range. If you're underbidding, the additional 25% bidding power might not be enough to impact your auction participation, and you may need to raise your bids or lower your ROAS target. Conversely, if you're overbidding and already achieving a high impression share, the extra bidding power may have minimal effect, suggesting a need to lower your bids or raise your ROAS target to enhance profitability.*

## Because there's always room for optimization…

The next step to further improve the performance of LA LUMIERE's site will be to consider the actual product performance, enabling better segmentation of Google Ads campaigns and more effective budget allocation. As Alexandre explains:

*“For the next step, we're implementing feed segmentation using 'Custom Label 1' to tag 'Best Sellers.' We select the top revenue-generating products for a dedicated campaign to maximize ROI. Then, Matthieu will test this technique on other acquisition channels to further optimize ROI."* - Alexandre Falck, CEO at Le Mage du SEA.

This performance data retrieval is made possible on Channable by connecting Google Ads and GA4 to the platform. [Check out here](https://www.channable.com/products/channable-insights/segmentation) how to do it in a few clicks.

## An Effective collaboration between an eCommerce business, agencies, and Channable

The early involvement of both LA LUMIERE and its agencies, Le Mage du SEA and Pin Ads Consulting, enabled the rapid deployment of the Channable platform and its feed management and CSS features.

Like over 800 digital agencies across Europe, they recognize the undeniable benefits of product feed optimization for their clients. If you aim to expand your clients’ online advertising reach and have a ROI-driven impact on their growth, Channable is the tool you need.

[Contact us today](https://www.channable.com/demo), and one of our specialists will help you understand how Channable can support you.

How LA LUMIERE boosted Google Ad visibility by combining Shopping Feed optimization and CSS

Brands [Princesse Tam Tam](https://www.princessetamtam.com/en) & [Comptoir des Cotonniers](https://www.comptoirdescotonniers.com/) used the most well-known feed management tool on the French market to deploy the product catalogs of two brands (Comptoir des Cotonniers, Princesse Tam-Tam) on [Google](https://www.channable.com/integration/google-shopping), [Meta](https://www.channable.com/integrations/facebook-product-feed), and [Pinterest](https://www.channable.com/integrations/pinterest) marketing channels. 

Here's how and why, with the help of their agency iProspect, they migrated to Channable to increase their performance.

Fast Retailing digital teams and iProspect agency encountered several limitations in the configuration of their previous feed management tool when it came to managing catalog constraints (images, collections, seasonality, variations, etc.). 

Acknowledging this was an obstacle to their digital growth and a loss of profit on Google and Meta, they decided to make a change. By the end of 2023, the Fast Retailing teams transitioned to Channable.
[![Google Ads.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/P4oNOJMlTeSO8w7tP0Cu)](https://www.channable.com/products/ppc-tool/google-ads)

## The challenges of migrating a feed management tool

- Define the scope and a clear roadmap: The key is anticipation. Thanks to its structure, the Channable platform lets any advertiser create a free account, connect their catalogs, and start setting up feeds even before going live. Comptoir des Cotonniers did just that to ensure Channable could meet its optimization goals.

- Avoid losses in campaigns;  Any change should be advantageous. One of the first questions the Channable team had to answer was, "How do we switch acquisition flows to Channable without impacting campaign performance? Is there any downtime we need to account for?"

- Support from the agency and platform teams is crucial for gaining control of the solution and implementing the desired improvements.

Here's how Channable, working closely with the agency and Fast Retailing teams, migrated the brands Comptoir des Cotonniers and Princesse Tam-Tam:

## 1) Here’s why switching to a new multichannel eCommerce platform was necessary

The previous solution lacked flexibility in optimization rules, preventing the advertiser from displaying promotional ads with crossed-out prices during sales periods on Shopping ads. 

Without the necessary support to address these issues and realizing the tool was too expensive for its service, Fast Retailing turned to Channable. Key points included:

- No crossed-out prices on sale ads
- Inconsistent assets & images
- Use of custom labels (Outlet, Collabs…)
- Optimisation of color attributes

![Image 1 (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/tMGmfoVzQtWWAgwei1vC)


## 2) Laying the groundwork

After our initial discussions to identify various needs (attributes, labeling, images...), Fast Retailing created a free account on Channable. 

They imported the product catalog for a gradual setup, verifying that the connected catalog worked and ensuring the product data was sufficient to generate high-quality feeds.

## 3) Involve all stakeholders

iProspect, in charge of paid acquisition for Comptoir des Cotonniers and Princesse Tam-Tam, needed to be involved and proficient with the feed management tool to effectively deploy campaigns on Google.

From the start of the migration project, the agency worked closely with Channable to understand the solution and meet the advertiser's needs.

To enhance brand performance on Shopping campaigns, deeper segmentation of the product catalog was necessary for quicker search and filtering of subsets (Uniqlo Collab, Outlet...). 

By fully utilizing the five personalized labels provided by Google, the agency deployed better-targeted campaigns, avoiding wasted budget on less relevant products.

## 4) The impact

Thousands of unique references were migrated in a few hours, with regular check-ins with Fast Retailing and iProspect teams to implement various improvements. 

![Image 2 (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/tOvtitsBTFSHzsd821nc)

The availability of Channable teams throughout the migration and onboarding made this project a success. After a few weeks, there was a **+31%** increase in CTR on Shopping ads.

The teamwork between iProspect and Channable has transformed Comptoir des Cotonniers' digital strategy. 

By tackling initial challenges head-on, they significantly improved their Shopping ad performance, achieving an impressive 31% increase in CTR. This success highlights the brand's dedication to innovation and continuous improvement in the digital space.

Comptoir des Cotonniers reached 31% higher CTR on Shopping Ads with Channable migration

Meet [HD-Tools](https://www.hd-gereedschap.nl/), a leading supplier of professional tools in the Netherlands, with the ambition of tapping into the immense potential of online sales. 

Despite their existing online sales efforts, they grappled with the challenges of handling a massive product range and managing multitudes of advertising campaigns. But then, they partnered with Online ID and started using Channable's powerful toolset. 

This move turned the tide, optimizing their marketing budget, refining ad targeting, and ultimately, growing their revenue by an impressive 128%.

![01_Success Story_HD Tools_Image_01_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/afLDpxcuTNW1TdwoSwdD)

### The challenges before Channable

Before Channable, HD-Tools faced multiple challenges in managing their extensive product catalog and creating targeted advertisements for their diverse range of products. 

Their marketing efforts were constrained because they couldn't advertise all their products. Moreover, they lacked an efficient method for combining automation with data-driven decisions.

Joost Stekelenburg, co-owner and managing director at HD-Tools, stated, "We were struggling to manage our large assortment of products effectively and create targeted advertisements that would drive sales. The process was cumbersome, and we needed a better solution to make the most of our marketing budget."

Some of the struggles they faced included:

- Manually creating and updating ads for their 4,000+ products was nearly impossible, leading them to advertise only a select number of products.

- Not able to identify and exclude low performing products in their Google Shopping campaigns, resulting in wasted marketing budget.

- Lack of data-driven insights to inform and improve their marketing strategies.

### Introducing the Channable solution

HD-Tools partnered with [Online ID](https://online-id.nl/), a performance-driven online marketing agency, to overcome their challenges and achieve their online sales ambitions. Online ID, a Channable Gold Partner, introduced HD-Tools to Channable, recognizing the platform as the perfect solution for their client's needs.

Jari Saes, SEA Specialist at Online ID mentioned, "We knew that Channable's powerful automation and optimization features would enable us to maximize HD-Tools' marketing budget and drive impressive results."

### Implementing Channable

Online ID implemented dynamic rules within Channable, streamlining and customizing HD Tools' product feeds for targeted advertising of their best-selling brands.

"With Channable's smart feed management at our disposal, we could focus our efforts on HD Tools' best-selling brands, managing to advertise 1,000 products rapidly," said Saes. "What would have been a monumental task if done manually is turned into a seamless operation with Channable”.

This efficient way of advertising also allowed them to optimize their text ads, creating engaging headlines, and keeping the ads relevant with the most accurate price and information. These rules could be effortlessly duplicated to new campaigns, resulting in a highly efficient advertising process.

Taking the success a notch higher, Channable also enabled HD-Tools to advertise based on product categories. By bundling products together, they could dynamically display the lowest price.

[![PPC.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Wa2tAP7jQceAnStbTGyY)](https://www.channable.com/products/ppc-tool)

### Boosting results with Channable insights

For HD-Tools, Google Shopping serves as a vital advertising channel for their entire product assortment. However, they struggled to identify low-performing products to better allocate their marketing budget. Here, Channable [Insights & Analytics](https://www.channable.com/products/channable-insights), a feature designed to provide data-driven insights, came into play.

![02_Success Story_HD Tools_Image_02_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/0ZRYtAAQo35b83d6AkgS)

As stated by Saes, "Channable Insights provides a convenient tool that enables us to analyze data and convert it directly into actions leading to better results." 

By analyzing the data from Channable Insights, Online ID could pinpoint which products fell short of client's expectations. The identified products were then automatically labeled in Channable and detached from the campaigns. 

This strategic move delivered an immediate uplift in results. Plus, the time saved compared to doing this manually was considerable.

### The results

By implementing Channable's advanced features such as [PPC Optimization](https://channable.com/products/ppc-tool) and Insights, Online ID helped HD-Tools to not only reach but exceed their online sales goals. They unlocked some remarkable achievements:

- There was a notable 10% growth in conversion rates, thanks to more precise and relevant targeting of products.

- Revenue soared by 128%, with more products targeted in Google Search leading to 5,000 additional orders compared to the previous year.

- The ROI increased by 7.5%, showcasing the efficiency of budget allocation.

Above all, the use of Channable led to a highly satisfied customer for Online ID. In a short span, Channable enabled a large amount of work to be accomplished, resulting in great results.

### Level up your business with Channable

The future of online retail is data-driven. With Channable's suite of tools, marketers can not only gather data but also quickly act upon it. Through their partnership with Online ID, HD-Tools demonstrates how Channable can revolutionize online marketing strategies.

Are you ready to take your business to the next level, just like HD-Tools? Why wait? [Get started with Channable today](/signup), and embark on your journey to success.


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How HD-Tools Boosted Revenue by 128% With Channable's PPC & Insights Tool

[Netprofiler](https://www.netprofiler.nl/), a Netherlands-based digital growth agency, leveraged data, artificial intelligence and the Channanle platform to streamline image asset workflows at leading shoe retailer Nelson Schoenen. The strategy employed significantly reduced the manual burden of managing image assets while greatly enhancing their relevance, allowing the brand to continue its focus on pursuing further growth.

Since its founding in 1949, Nelson Schoenen has grown to become one of the leading shoe retailers in the Netherlands, boasting over 100 physical stores alongside a robust online presence.

Although the retailer’s growth has been impressive, it has also been accompanied by challenges. In particular, as the number of ad groups and asset groups used by the company in its online marketing grew, it has meant that the workflow for creating, uploading, and assigning image assets has become increasingly cumbersome and resource-intensive. 

Netprofiler, a digital growth agency based in the Netherlands, came up with a way for Nelson Schoenen to continue its pursuit of growth without technical challenges holding it back. And it owed a lot to the Channable platform. 
[![Google Ads.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7FvAoExST4G0ZQECjeD7)](https://www.channable.com/products/ppc-tool/google-ads)

## The challenge before Channable
Over the past few years, Nelson has been growing its online presence using Google Ads. Through Channable, the company has largely been able to automate the creation and management of its advertising. However, while ad copies, keywords and campaign structures were easily generated with a few rules, automating image assets has always been an obstacle.
![Content-image-1.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/8PuDczTSAaHCYCPvXeKV)
Nelson Schoenen's previous experience with automating their Google Ads campaigns highlighted a significant hurdle: the manual and time-consuming process of managing image assets for both image extensions and performance max (PMAX) image assets.

The limitations of Google Ads' interface and Editor made the process of managing image assets a unique challenge. The retailer’s existing workflow for creating, uploading, and assigning image assets was not only burdensome but became increasingly impractical as the company's online presence grew.

## The objective
The main objective for Nelson Schoenen and Netprofiler was to find a way of completely overhauling the existing workflow of managing image assets. This involved:

- **Streamlining the process**: The project aimed to automate the various components around image management, including creating, uploading, and correctly assigning these assets to ad groups and asset groups.

- **Move away from generic image assets**: To enhance the relevance of ad group images to ensure that potential customers encounter highly relevant visuals in their search ads, directly contributing to the ads' effectiveness and appeal.

- **Support growth**: As Nelson’s inventory and product portfolio change continuously, we wanted to make sure that newly added product brands and models were automatically assigned an image without any manual input required.

## Implementing Channable
The key to the successful implementation of Netprofiler’s strategy arrived with the launch of ChatGPT. The large language model, which has generated so much buzz in the tech world, enabled Netprofiler to write a Google Ads automation script without external developer assistance. While the initial script wasn’t perfect, it laid the groundwork for integration with Channable’s feed management solutions, including its recently launched [PMAX](https://www.channable.com/blog/set-up-performance-max-campaign) Assets beta functionality.  
![Content image 2 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Wtu25jAEQ1yMU2yFXY6M)
The script created by ChatGPT enabled Nelson to automatically generate and assign image extensions, greatly streamlining the image asset management process for both standard search campaigns and PMAX campaigns. Tasks that previously relied on significant manual work could now be automated, including uploading images to the asset library and assigning them to the appropriate campaigns, ad groups and asset groups. 

## Results: Boosting efficiency and engagement
Netprofiler’s approach created two distinct workflows: one for managing image extensions in regular search campaigns and another for managing image assets in PMAX campaigns. 
![Content image 3 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cOwSEDhCTsaD6LmBPpl7)
This twin approach combined the power of Channable and Google Ads script by importing a CSV feed from Channable and using data to perform a series of tasks in the relevant Google Ads account. This meant all ad groups and asset groups were updated daily with the most relevant and up-to-date image assets, significantly reducing manual workload and enhancing the campaigns' overall effectiveness. 
As a result of Netprofiler’s utilization of the Channable platform:

- Setup time for image asset management was reduced from 128 hours (or 16 working days) to just two hours.

- The process of maintaining up-to-date, relevant image assets became significantly more manageable.

- Nelson Schoenen enjoyed a 98% reduction in manual labor.

- Each ad group and asset group was equipped with images that closely matched the advertised products - improving ad relevance, click-through rate and potential customer engagement.

The strategy employed by Netprofiler encompassed many different features of the Channable platform, including Channable Insights and the Dynamic Image Editor. The former made use of performance data to identify and display the most popular image variant for each product model, while the latter was used to create seasonal variants for each product image.

## Streamlining Nelson’s strategy with Channable 
The strategic use of Channable and Google Ads scripts, empowered by the latest technology like ChatGPT, has set a new standard in digital advertising automation. By streamlining the management of image assets, Nelson Schoenen has not only saved time and effort but also significantly enhanced the relevance and impact of its ads. 

The success of Netprofiler’s approach suggests that this is a strategy that would be easy to reproduce and apply to other aspects of digital marketing. At Channable, we are excited by the potential that Nelson Schoenen’s ChatGPT-inspired script contains for integrating a similar feature into our platform for image extensions.

Whatever the next development in the online ad space, it’s likely that automation will be part of it. As this recent success story involving Nelson Schoenen, Netprofiler, and [Channable](https://www.channable.com/) showed, the case for innovation in digital marketing is always a compelling one, regardless of a company’s recent successes. 


How Channable and Netprofiler boosted Nelson Schoenen's growth by 98%

Noirfonce is a leading sneaker retailer offering 1500+ models from diverse brands. They run 7 ongoing Google campaigns across 5 markets, managing over 57000 items and numerous promotions, each targeting specific performance or brand objectives.

## Boosting sales without breaking the bank
Noirfonce needed to boost online sales while maintaining profitability. With a vast sneaker catalog, balancing ad spend with returns and controlling margins was critical, demanding highly efficient [Google Ads campaigns](https://www.channable.com/products/channable-insights/segmentation). 

Additionally, they aimed to enhance product visibility on [Google Shopping](https://www.channable.com/integrations/google-shopping), competing in auctions against other stores: increase impressions, and secure competitive auction positions without raising bid costs.
[![Google Ads.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7FvAoExST4G0ZQECjeD7)](https://www.channable.com/products/ppc-tool/google-ads)
## Targeted precision
Rocket Digital implemented a strategy based on categorizing products according to their performance. Ensuring that investments were directed towards products that contributed to both revenue & profitability. 
![01_Success Story_Rocket Digital_Image_01+02.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/rW5NwQKTI61eT44BIuqg)
They optimized and automated product data using Channable's Feed Management solution and integrated [Channable's CSS](https://www.channable.com/products/css) to improve Google Shopping Ads and compete more effectively in auctions (+25% bidding power).

## Higher ROAS, lower costs, and increased visibility
Thanks to Channable's CSS, Rocket Digital reduced CPC, gained more impressions, and enhanced product visibility for their customer Noirfonce, without major cost increases. 

With the help of Insights they directly boosted their campaign profitability, supporting expansion in European markets. Additionally, Rocket Digital saved valuable time, previously spend manually analyzing products and handling technical setbacks.

- 57000+ Items to manage from various brands, 5 countries, year-round Google Ads and promotions

- +30% ROAS increase since integrating Channable's CSS, Feed Management & Insights

- +25% cost reduction with steady revenue, boosting profitability without sacrificing sales
![03_Success Story_Rocket Digital_Image_04.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/znqfP3JEQDakPfXxepMG)
Victor Machado, Senior Performance Specialist from Rocket Digital is extremely pleased with the results:

> What truly set Channable's CSS apart was the assurance that any issues or challenges we might face would be addressed quickly and effectively by their dedicated support team. This level of reliability is crucial for us, as it allows us to focus on optimizing our campaigns for customers, without worrying about potential technical setbacks. Next to that the ability to manage our Google Shopping campaigns and product feeds through a single, integrated platform has streamlined our operations and contributed to our overall success. 


By blending [smart ad strategies](https://www.channable.com/products/ppc-tool) with automation, Rocket Digital and Channable made Google Shopping campaigns way more efficient and profitable. 
![03_Success Story_Rocket Digital_Image_03.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/a69xBaIvRKC9RlG8n1eY)
The partnership didn’t just boost ROAS and cut costs, it also made everything run smoother, giving Noirfonce the edge they needed to grow into new markets without sacrificing profitability.


How Rocket Digital increased Noirfonce's ROAS by +30% and cut costs by +25% using Channable, CSS Premium Partner

Randstad, which operates in approximately 40 countries, is a key player in the B2B services and solutions sector. Their website, www.randstad.it, serves as a crucial platform for sharing job opportunities in various locations and regions. 

For this reason, the number of job postings to manage is quite considerable, and the need to promote them online through platforms such as Meta (formerly known as Facebook) and Google soon became a strategic priority.

## Streamlining job posting and reducing recruitment costs

Randstad had two main objectives:

- Firstly, to optimize their management of job postings, enabling a more efficient workflow for posting and promoting new positions.

- Secondly, to reduce the cost per candidate (CPL) and ensure a more sustainable recruitment strategy.

## The solution in partnership with MOCA

In collaboration with their strategic partner MOCA, a marketing performance agency that helps businesses gain the maximum profit from their online presence, Randstad has developed an innovative strategy that has revolutionised the management of their job posting processes. 

![Image 1- job.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/TqdZGSNCQluHnIPdx9FF)

### Creating a product catalogue of job vacancies 

Using Channable, MOCA created a product catalogue based on the job advertisements in Randstad's applicants tracking system (ATS). This catalogue includes key details for each ad, including the job position, location, requirements and more.

### Utilizing Dynamic Ads on Meta 

One of the most innovative aspects of this strategy is the use - facilitated by MOCA - of Meta’s Dynamic Ads. This has allowed Randstad to intercept potential candidates, starting from a cold audience, by showing them job offers based on their geographic location and interests. 

The dynamic ads are sourced from Channable’s catalog, ensuring a constant flow of relevant ads.

### Dynamic search campaigns on Google Ads

In parallel, MOCA has developed [Dynamic Search Ads](https://www.channable.com/blog/multichannel-ecommerce-solution) on Google in collaboration with Randstad. These campaigns allow keywords and ads to update dynamically according to currently active job vacancies. 

In this way Randstad, thanks to MOCA’s constant support, can ensure their campaigns are always aligned with real job opportunities. 

![Image 2- Dynamic ads.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/YomKlFLkRz2vSTYI4I2Q)

## The results in 2023

The implementation of this strategy has brought significant results to Randstad across the year 2023:

- **CPL Meta-Channable Campaigns**: in 2023, Randstad recorded a **CPL** of **-10%** compared to Google campaigns with the same objective, thanks to the effective use of dynamic ads on Meta based on Channable’s catalogue. 

- **CPL Google-Channable Campaigns**: in 2023, Google campaigns with Channable produced a **CPL** of **-35%** compared to other active Google campaigns with the same objective. This significant saving contributed significantly to the reduction of recruitment costs thanks to MOCA’s cooperation.

- **Operational Efficiency**: the management of job vacancies remained efficient thanks to the product catalogue created with Channable and MOCA's advice on data management, allowing Randstad to easily manage the continuous flow of new job opportunities.

This case study demonstrates how the use of innovative solutions, such as those provided by MOCA, and the ability to treat job vacancies as products, can lead to more efficient human resource management and a significant reduction in recruitment costs, enabling companies like Randstad to compete in an ever-changing labour market.