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## Becoming the biggest ticketing marketplace gave rise to a challenge: keeping up with volume

[TicketSwap](https://www.ticketswap.nl/) is the biggest secondary ticketing marketplace in the Netherlands and it’s present in over 36 countries. 

We apply an ethical and fair marketplace model in this industry by applying a 120% maximum price cap (or face value for some markets). 

![Ticketswap screenshot landingpage.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/L0wed3rVRBaTnlGgcrJQ)

To summarize how we operate: After an event becomes active on our platform, users can list their tickets and buyers are able to purchase them. 

> As we’re growing, the number of active events on our platform is increasing: In 2019, we had more than 250,000 activated events, in 2022 this number is over 500,000. 

![Ticketswap screenshot site.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/zsP2A99yTeu4FvYBKbOl)

## Ticket promotion

On our performance marketing campaigns, we’re seeing the highest return when we’re able to target the audience with the highest relevance around events. That’s why in our paid media activities, event-based campaigns are really important. 

For our main KPI - ROAS - their performance is 2 times better than our other generic campaigns. 

As a second KPI of our team, we’d like to make sure we can keep the balance between supply and demand as perfect as it can be. For some of the events, we see higher supply and when that’s the case we need to activate our campaigns to create demand until the supply is sold out. 

Addressing these KPIs when we have more than 500,000 activated events per year manually has been a big challenge for our team.

## Why Channable?

Before using Channable, the campaign creating process was manual, and therefore took a lot of time from the team. We were supposed to create specific campaigns around 100 events every week. 

At that time it was taking us around 2 days to do it manually. We were also stuck with platforms offering bulk editors like Google Ads.

![Ticketswap-Image.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/6SuUUSPRRn2IJPDibzsz)

 > It was a manual, time consuming process. 

Channable offered a ready-to-use solution that suited our needs. Right from the demo with the account executives it was clear what Channable could offer, and that it was exactly what we were looking for! 

Initially we did have concerns about technical issues with feed import/refresh, connection with advertising platforms (in our case, Google Ads). But after a few weeks with Channable and no issues found, I can safely say that there are no concerns with the product.

We have investigated a lot of similar solutions and assessed whether they can be a part for our multi-channel, highly-dynamic, data-driven marketing needs. 

> Channable has been the best solution amongst the alternatives. 

## PPC

As we had a very specific challenge - not to mention, a vision - in terms of what we wanted out of a solution, the PPC tool is the main part of the product that solves our need.

Channable’s PPC tool made it simple for us to automate our campaigns on a daily basis, giving us a better coverage of all the events we have on our platforms for our focus markets.

We could easily integrate with our existing systems where we need no additional development time. 

In a day, we were able to generate a feed using our BI tool, Looker, and set up rules at Channable and start creating the campaigns at the platforms we use.

With Channable, now we’re moving onto the second phase which is to brainstorm and come up with more campaign types where we had no chance to test or create manually. 

## What results did we see, after implementing the tool?

Time spent on creating and updating campaigns decreased by 80% within the first 2 weeks of implementation.

With the automation, by making sure we have campaigns for all the events hitting our criterias, we’re seeing 15% decrease in unsold inventory in key markets in a short time as well.  This shows that Channable can help us create demand easily. 

Our top events coverage has increased by 60%. Not all the events are the same for us, with Channable now our paid media coverage for popular events is at its highest. Our current rate coverage is at 90%

We’re seeing a 10% decrease in overall new user acquisition cost. We can now create campaigns with higher relevancy and it’s helping us decrease our UAC.

- 80% time savings

- 15% decrease in unsold tickets

- +60% better event coverage in paid media

- 10% decrease in acquisition cost

Want to learn more about Channable Insights and try it out for yourself? 

[Reach out](https://www.channable.com/contact) to us for more information. Or [sign up](https://www.channable.com/signup) for free now and explore the magic of product data optimization!



Online store

How TicketSwap decreased unsold tickets by 15% – while saving 80% of their time

## Evolving Foot Locker’s advertising strategy
In recent years, [Foot Locker](https://www.footlocker.nl/) has taken significant steps to evolve its digital advertising approach. As a global retailer operating at scale, the company recognized opportunities to modernize and enhance its systems to meet the demands of an increasingly dynamic eCommerce landscape.

Stefany Engelhardt and Bas Zethof, both Managers of Paid Search at Foot Locker, note that while the previous setup effectively supported operations during a prior growth phase, new business ambitions and market demands required more dynamic infrastructure, particularly around data integration and product feed management.

To compete more effectively in the market, Foot Locker shifted from a pure efficiency-based model ([ROAS](https://www.channable.com/blog/return-on-ad-spend)) to a more profit-focused strategy (POAS).
 
The key to this shift? Channable’s Core, PPC, and Insights modules, which enabled Foot Locker to restructure and optimize its digital marketing campaigns.

## Managing data complexity and tooling
Before implementing Channable, Foot Locker identified key friction points that limited agility at scale. These included managing multilingual feeds and ensuring consistent product availability across regions.
 
With a growing need for customization and scalability, Foot Locker also sought a more cost-efficient and flexible alternative to its previous Google Ads automation tool. The company found that its previous tools were limiting its ability to scale effectively.

## Why Foot Locker chose Channable
Foot Locker selected Channable as the solution for its:

- Greater flexibility and structured automation

- Advanced data integration capabilities

- Cost-saving benefits

- Ease of onboarding, thanks to industry familiarity with Channable

Beyond just feed management, Foot Locker leveraged Channable to enhance performance segmentation through product scoring, shifting from a basic demand-and-cost model to a more profit-driven approach.
![01_Success Story_Foot Locker (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmdppo5qcclzq07w5n933jvgo)

## A new approach to advertising
Foot Locker successfully integrated three of Channable’s modules:

- **[Core](https://www.channable.com/products/product-feed-management-tool)**: Consolidates data sources and applies ruling per channel.

- **[PPC](https://www.channable.com/products/ppc-tool)**: Powers search campaigns and product-scoring-based PMAX campaigns.

- **[Insights](https://www.channable.com/products/channable-insights)**: Ingests cost data that is then combined with margins for advanced performance segmentation.

With these modules working together, Foot Locker created a dynamic system where products move between campaigns based on performance, optimizing their presence in auctions.

## Profit growth and impact
Since implementing Channable and the newer version of product scoring, Foot Locker has seen significant results:

- **+2% topline revenue growth**

- **+30% profit uplift**

- **Cost savings** from offboarding SA360 and transitioning from their previous feed management solution

- **Reduced campaign management time** and fewer errors
![02_Success Story_Foot Locker (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmdppo5gkcm2t07uu5ifytmxu)
By automating complex calculations and segmentation, Foot Locker ensures that each campaign is structured for maximum efficiency and profitability.

## Smarter Segmentation with the Insights Module
One of the biggest shifts for Foot Locker was using Channable’s Insights module for advanced performance segmentation.

**Step 1**: Foot Locker used the GA4 API to send transaction data to Channable.

**Step 2**: They used their first-party data (COGS, markdown, returns, and handling costs) to calculate the Gross Margin per product.

**Step 3**: They combined those metrics with Insights data to get Profit that defined a certain score for each product.

**Step 4**: Foot Locker used Rules in Channable to connect each product to a specific segment based on their scores.

**Step 5**: Each segment has its Google Ads campaign with a more aggressive or a more lenient approach depending on the results per product. Products automatically move between campaigns based on their performance.

## Looking ahead
Foot Locker continues to refine its product scoring methodology, with plans to:

- Enhance internal data fields for better inventory strategy.

- Further develop segmentation models for profitability optimization.
![03_Success Story_Foot Locker (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmdppo5focm5507w5ndtzz2pu)
By embracing Channable, Foot Locker has successfully evolved from a multi-tool setup to a unified, performance-driven strategy.


Fashion & apparel

Feed management

Foot Locker boosts profits with Channable's Smart Automation

[Havaianas](https://www.havaianas-store.com/gb/en/home){nofollow} is a Brazilian footwear brand specializing in sandals. Its colorful flip-flops and its summer vibe are their hallmark. It is a brand that has a market-leading position in Brazil and that has been making a name for itself in the minds of consumers in Europe for some years.

![image (78).png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/oaRw9YyVQSKos6epeHGq)

Taking into account that the situation of the brand is different in each country, the objective of Havaianas is to continue growing in recognition and position itself as a leader in the flip-flops and sandals sector in those countries across the globe. To achieve their goal, they have the help of the agency Apache.

[Apache parte de LLYC](https://apachedigital.io/){nofollow} is a Spanish marketing agency specializing in digital advertising. Their value proposition is a methodology based on data and technology, where they accompany the client throughout the process, both at the strategic level and at the execution level.

## From impossible to manageable

Apache's mission is to **ensure that Havaianas is top of mind for consumers across Europe**. What a goal! Leading this challenge within the agency is Carolina De Valcárcel, Adops Manager within the agency.

To reach their goal Havaianas **launched branding and performance campaigns** in different countries using a wide variety of channels such as [Facebook, Pinterest](https://www.channable.com/downloads/social-commerce-2022), [Google Shopping](https://www.channable.com/blog/google-shopping-optimization), and Google Display.

Before Havaianas started working with Apache, the catalog integration with all these channels was done directly from Havaianas eCommerce store via an XML spreadsheet.

What did this mean for campaign management? Simply put, they were very limited when it came to optimizing their catalog and product ads. Every change that was made in the original catalog was also visible on its website, making it** impossible to launch ads and messages adapted to each channel and audience**.

Improvements as simple as filling in descriptions, shortening titles, or changing prices became complex, limiting the possibilities of improving their product ads.

Once the account passed into Apache's hands, the agency had a clear idea of what was needed. **They needed a [feed management tool](https://www.channable.com/products/product-feed-management-tool) to manage their online advertising in a more flexible and dynamic way**.

## Streamling the ads process
Since Apache began working with [Channable](https://www.channable.com/), the agency has had complete autonomy to manage  Havaianas catalog and strategy. In fact, Havaianas is no longer involved in this process meaning that **they can focus on other efforts that add more value to the brand**.

To kick off their optimizations, Apache uses what are known as if-then rules within the Channable platform to manage ads. These rules allow them to modify the catalog information in a couple of clicks, adapting the catalog to the specifications set by each of the channels.

In addition to filling in empty fields or modifying the information that does not fit the format required by the channel, some of the most used rules by Apache are:

- **Replace values**. Sometimes the information collected in a certain field does not fit with the values ​​accepted by the export channel. With this rule, the values could be replaced in seconds.

- **Exclude products by size**. This way they make sure to advertise the products that have the best conversion rates.

- **Add labels to certain collections**. This way they could launch specific campaigns for these products.

- **Modify prices and shipping rates** according to the promotion and market.

## Managing communication in so many countries

Havaianas knows that one of the most effective ways to attract customers and encourage sales is by applying different strategies depending on the collections launched by the brand, and coordinating the sales with the messaging on its ads.


**The difficulty lies in the fact that this communication changes month to month, market to market, and channel by channel**. In addition, the sales must be managed in 7 different languages. Launching different collections, and specific ads each month could multiply quickly and be difficult to coordinate.

According to Carolina: “*The difficulty of having to work with a wide variety of ads must be coordination across different countries and channels. We have to adapt messages and communications for each market. For example, the Black Friday season does not last the same in each country*.”

To solve this problem, Apache schedules promotions using [date rules](https://helpcenter.channable.com/hc/en-us/articles/360011147259-Rule-date-rules). These rules allow them to include discounts for certain products at a certain time.

![01_Success Story_Image_01_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Ldwm2MbZRfmOwSNrJNWm)

In addition, to the rules it is also possible to modify the titles or descriptions of the products during that period of time to adapt them to that specific promotion. For example, indicating in all product titles "Black Friday Sale". Thus, **during the indicated period of time, all products will have a discounted price and the title will also be optimized**.

![02_Success Story_Image_02_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/w7IVGWEYRAMlUlyGdOHA)

## Dynamic creatives from the feed

Another approach that Apache uses with Havaianas' data feeds is to generate dynamic creative ads for certain social or sales campaigns.

To do this, they use a Custom CSV where the information they want to add is collected. This Custom CSV is linked to Ads Creative Studio, which is the Google tool that allows you to design these ads. Then, **the creatives are modified based on the changes that occur in the feed**. This is especially important for prices, which are different depending on the type of product.

Finally, one of the most important parts of any advertising campaign is measuring its success. For Carolina, it is essential to measure the impact they are having. “*All the campaigns that we use in the channels that are in Channable can be tracked thanks to the UTMs that we create in the platform. **This way we can measure the impact of all campaigns, making comparisons between products, channels, and campaigns***”.

## Channable, the campaign partner that every agency needs

There are [many agencies](https://www.channable.com/partners) that trust in the benefits that feed management brings to their clients. If, like Apache, you want to get your clients to scale their online advertising and cross borders efficiently, Channable is the solution you are looking for.

Do not hesitate to [contact one of our experts](https://www.channable.com/contact) so that they can explain in more detail how Channable can help both you and your clients.



Agency

The success of Havaianas scaling its online advertising in 7 languages

## Scaling ads for over 2,000 products with control and confidence
**Tracking campaign performance** and **adjusting bids manually** was also time-consuming, limiting the ability to maximize results. After implementing Channable, [Keepershandschoenen.nl](https://Keepershandschoenen.nl) regained control, ensuring every product was advertised effectively while saving valuable time.

## Smarter campaign management with Channable
To gain control, and streamline their bol ads strategy, Keepershandschoenen.nl implemented a structured approach with help from [Dunion Online Marketing](https://www.dunion.nl/) using Channable’s bol ads automation:

### 1. Selecting the right products
First, they looked at which products should and should not be included in the advertising. This was easily done by applying Channable's brand rule in the existing product feed. Which allowed them to identify and select the right products in one simple brand rule.

- Applied Channable’s brand rule to filter and include only the most relevant products in advertising.

### 2. Automating campaign structure & set-up

- Created an automatic campaign which formed the base of the ads flow. 
- This was followed by two additional manual campaigns which used bidding rules to create the optimal campaign flow.

![Keepers Handschoenen-02.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm91bkf1s1is507uxw2othkyp)

- With Channable's if/then rules, Keepershandschoenen.nl created rules for excluding keywords during the campaign setup phase. **This made it possible to set up their preferred campaign structure and improve the targeting of their existing bol ads in less than 20 minutes** & start running their campaigns.

Below is an example of such a rule, that automatically generates a keyword list, which can then be excluded in the setup list. 
![Keepers Handschoenen-03.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm91bkf1c1i6t07unxwar8bt5)

### 3. Fine-tuning performance with automation rules

Channable's automation rules were used to automatically optimize ad performance, harvesting high-performing search terms and converting them to keywords, while also identifying low performing keywords. See example below:
![Keepers Handschoenen-04.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm91bkf261jjg07uxs8detnzv)

- Moving Keywords from automatic to manual campaigns automatically

To further optimize keyword performance. See the example below.
![Keepers Handschoenen-05.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm91bkf1e1iry07uxdjz021yb)

- Optimizing bids on Keywords (+/-20%)  based on performance. 

They further optimized their bids automatically based on keyword performance (Increasing or decreasing)
![Keepers Handschoenen-06.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm91bkf201hu207wd2qw0zvil)
Channable's automation solution automatically moved, paused, and converted keywords, as well as optimized bids, based on pre-defined settings. In just one month, Channable automatically generated 5 pages worth of actions, showcasing the power of its automation solution.
![Keepers Handschoenen-07.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm91bkf1l1jj607uxhji1mzsj)

### 4. Optimizing product targeting

The campaigns ran for a few months with these automation rules, which allowed them to run without constant manual review. Afterward, they began to review the results in the bol interface. See example below.
![Keepers Handschoenen-08.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm91bkf1x1jjb07uxw40i7u8h)
After a deeper analysis it was revealed that most ad spend in the automatic campaign went to product page targeting, which also had the highest ACoS.
![Keepers Handschoenen-09.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm91bkf1v1htw07wdv18jjkzi)
With this knowledge, they adjusted the campaign structure in Channable, from 3 to 4 campaigns with a more [advanced structure](https://www.channable.com/blog/advanced-bol-ads-setup). 
![Bol Ads_ADVANCED-02 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/zIZ39a1ESoekzXwfg4e0)

- Introduced a separate campaign focused only on product page targeting to get better control over the ACoS performance:
![Keepers Handschoenen-10.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm91bkf2g1isg07ux3y43c3iq)

## Increased revenue & higher conversions
Since integrating Channable’s bol ads solution in August 2024, Keepershandschoenen.nl has achieved significant numbers in January 2025 (5 months later):
✅ **+55% increase in ad revenue** (January 2025 vs. August 2024)
✅ **Average overall ACoS maintained at 18%** despite higher revenue
✅ **14% uplift** in conversion rate
✅ **Significant time savings**, allowing focus on other business areas
✅ Increased ad conversions by **84.5%** 
✅ Overall increase in total revenue (organic + paid) by **+71%**
![Keepers Handschoenen-11.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm91bkf1x1is907uxmcn7p2e0)

## Why Channable? The added value of automation
By leveraging Channable’s automation, Keepershandschoenen.nl eliminated the need for constant manual adjustments. 

The system handled bid strategies and product selection efficiently, ensuring optimal campaign results with minimal effort.
![Keepers Handschoenen-12.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm91bkf321hu707wdk555fnc2)

## Ready to scale your bol ads?
Discover how Channable can help automate and optimize your bol ads for better performance. 

[Get started today!](https://www.channable.com/products/ppc-tool/bol-ads)

Marketplaces

How Dunion Online Marketing helped Keepershandschoenen.nl to boost bol ads revenue by 50%

Curious about how our clients use Channable? Learn about their methods, tips and, results in our case studies.

Success stories

Success stories | Channable

A new chapter for eCommerce: Producthero joins Channable!

Alex Poza has spent 13 years working in digital marketing, working mainly as an external consultant in digital marketing and eCommerce. He has experience working for brands such as Cortefiel and PC City. As of 2017, he’s been working as a consultant for ECCO Shoes, a leading Danish footwear company with presence in more than 88 countries.

> The reasons that led me to use a tool like Channable include the autonomy and freedom to manage all my feeds as I want, without having to depend on anyone. I am a perfectionist, so I build the feed that I want and then I easily meet the requirements of each platform.

## Starting Point
For Alex, it was surprising that, when he began working for ECCO, there was no one responsible for managing the feeds used for selling on different platforms. "Each country worked with different marketplaces but nobody knew who was in charge of the feeds. Everything was managed through marketing agencies, but the process took a long time. Each time they wanted to incorporate a change in the feed they had to wait for the agency to make the relevant changes. As the product information constantly changes, it was very complicated to have the feed instantly updated." Sometimes there were even coding problems and the feed did not fit the specifications that channels like Criteo or Google Shopping need.

That's when ECCO realised the need to automate this process and centralize everything through a feed management tool like Channable. Alex Poza opted for Channable due to the recommendations he had received from other marketing agencies in the Netherlands. "The reasons that led me to use a tool like Channable include the autonomy and freedom to manage all my feeds as I want, without having to depend on anyone. I am a perfectionist, so I build the feed that I want and then I easily meet the requirements of each platform.".

> It used to be time consuming because we did not have the feed adapted to each platform. Now we just need to open an account. It takes 1 minute to adapt the feed thanks to Channable. The feed is no longer a problem.

## Now with Channable
ECCO Shoes uses different marketplaces and price comparison websites for each geographical market. Alex elaborates: "Previously this was very time consuming because we did not have the feed adapted to each platform. Now we just need to open an account. It takes 1 minute to adapt the feed thanks to Channable. The feed is no longer a problem."

Alex highlights several positive points about Channable; it is easy to use, so he manages everything personally without depending on a technician, but in case he has any issues "I get in touch with the technical support of Channable and then they solve it. In addition, the prices are adjusted to the needs of the business and are very reasonable."

Another positive point is the rules, which allows for easy optimization of product information and adapting it to the requirements of each platform. Each channel can have its own rules and it is very easy to copy them from one project to another. "Some of my favorite rules are those that allow you to fill empty fields using information you have in another field. Also security rules, which allow you to exclude products when by mistake the price is less than €1. This way you make sure that you are not selling products with erroneous prices. In the case of the shipping price, we create a rule that establishes the free shipping when the product is worth more than €180. So we do not have to do it manually, product by product."

![Testiominal_ECCO.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/aBsoc2TQmq8EgWulgs7A)

Thanks to Channable’s feed management tool, Alex has gained the necessary autonomy to create the perfect feeds. Today, ECCO Shoes’ feeds depend only on one single person and one single tool. As a last remark, Alex adds: “If you can do it yourself, do not depend on anyone else. Create the feeds you want and save time."

ECCO Shoes "Gain autonomy and control over your feed management"

## Key Learnings:

1. Precision marketing drives customer-centric strategies by understanding specific user segments.

2. Channable enables hyper-personalization of ads and banners for high-quality campaigns.

3. Automation with Channable saves time and effort in managing PPC and Display campaigns.

4. Clever segmentation through Channable's rules leads to hyper-personalized global display banners.

5. Collaboration with Channable results in improved metrics: 19% higher CTR, 16% lower CPA, increased ROAS, and revenue growth.


<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/LL7fyhH-a-I" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe></p>

## Creating a Winning Customer-Centric Marketing Strategy

[Artefact](https://www.artefact.com/), a renowned international marketing agency, has been working with clients in industries such as Fashion, Travel, and Cosmetics. 

To stay ahead in the digital landscape and combat mass marketing, Artefact adopted a customer-oriented approach, with precision marketing as one of its key pillars. This strategy focuses on understanding the wants, needs, and behaviors of specific user segments.

Understanding customers is an ongoing process, and Artefact leverages Channable, a [feed management](https://www.channable.com/products/product-feed-management-tool), and [PPC tool](https://www.channable.com/products/ppc-tool), to assist in this endeavor. 

By hyper-personalizing text ads and banners to fit target audiences, Artefact can deliver high-quality PPC and Display campaigns that resonate with their global customers.

## Saving Time and Effort through Automation

With over 1,000 clients worldwide, managing PPC and Display campaigns can become overwhelming without the right tools. 

Channable has been a game-changer for Job Hilbers, a Senior SEA Consultant at Artefact, who emphasizes the convenience of using a single tool to manage campaigns across different countries. Channable allows for easy transferability of projects, reducing the complexity of international campaigns.

Job utilizes Channable to [automate](https://www.channable.com/blog/blog-why-use-a-marketing-automation-tool-to-automate-search-ads) the creation of Expanded Text Ads (ETA) campaigns, text ads, and keywords. By leveraging the power of automation, Artefact saves time and avoids manual errors. [Master rules](https://www.channable.com/blog/blog-master-rules further streamline PPC campaigns, making them scalable across various countries.

Sjoerd Lops, a Senior Display Consultant at Artefact, also benefits from Channable's rules functionality. Through clever segmentation, hyper-personalized display banners are created globally, improving campaign performance.

## Driving Results: Getting Up to Speed with Channable

Artefact has been using Channable for over a year to optimize clients' PPC and Display campaigns. The onboarding process was seamless, with Artefact collaborating closely with their Account Manager and providing comprehensive training to ensure all team members could make the most of the tool's capabilities.

The collaboration between Artefact and Channable has yielded impressive results. The average click-through rate **(CTR) increased by 19%**, while the cost per acquisition **(CPA) decreased by 16%**. 

Channable ads have outperformed the control group, leading to improved return on ad spend (ROAS) and increased revenue. With campaigns, ad groups, keywords, and text ads created automatically, Artefact's team can now focus on optimizing accounts and delivering higher customer value.

Looking ahead, Artefact plans to strengthen its relationship with Channable and expand the tool's usage to support more clients. 

The roadmap includes leveraging Channable for disciplines beyond SEA, such as [Facebook](https://www.channable.com/integrations/facebook-product-feed) and DV360. With access to over [2,500 platforms](https://www.channable.com/integrations) for advertising, Channable offers limitless possibilities for maximizing online exposure and driving sales.

> If you want to automate your online marketing activities, spark a conversation with Channable. They’ve been an absolute pleasure to work with and helped us getting used to the tool, but we’ve also been able to help them focus on what we think is important within online marketing.

Want to know more about how we can help you take your business to the next level with feed management and PPC automation? Get in touch with our Sales team for a free demo!

<p style="text-align:center;"><a style="display: inline-block; padding: 12px 24px; border: 0; border-radius: 3px; font-weight: bold; letter-spacing: .0625em; text-transform: uppercase; background: #e54692; color: #fff; text-decoration: none;" href="https://www.channable.com/demo">Request a Demo</a></p>



How Artefact increased their clients' average CTR by 19% through automation and precision marketing

## Key Learnings:

1. Social media advertising, particularly on Facebook, offers vast opportunities for business growth.

2. Dynamic retargeting on social networks can significantly improve conversion rates.

3. Utilizing tools like Channable for automated feed management saves time and ensures up-to-date product information.

4. Machine learning algorithms for ad placement can boost performance and reach.

5. A strategic partnership with a marketing agency can help optimize your digital strategy and drive exceptional results.

## Introduction: The Power of Social Media Advertising

### The Popularity of Facebook

With around 37 million active users¹ per month, Facebook remains the most popular social media platform in France. In fact, in Q2 of 2020, there were 2.7 billion monthly² active Facebook users across the world, making it the biggest social media platform globally. 

These staggering numbers highlight the immense opportunities for advertisers to grow their online businesses, especially in the retail sector. 

In this success story, we'll delve into how Qwamplify, a marketing agency, played a pivotal role in increasing Courir's turnover by a remarkable 249% through the creation of high-quality social ads using Channable.

## Courir and the Sneaker Market

Qwamplify, a Paris-based marketing agency specializing in PPC and social ads, provides support to companies from various industries, including Courir. Courir, a leading player in the sneaker market in France, enjoys immense success throughout the country.

### The Rise of Sneakers

Sneakers, or "trainers" as they're known in the UK, were initially reserved for athletes. However, they quickly gained popularity among the general public and have become a wardrobe staple. 

Nowadays, whether you're 7 or 70, chances are you own at least one pair of sneakers. According to a study conducted by the FFC (French Shoe Federation), sneakers occupied 47% of the shoe market³ in 2018. 

This figure has continued to rise year after year, indicating a growing demand for these beloved shoes.

### Supply and Demand in the Sneaker Market

With over 150 new sneaker brands emerging in France over the past 5 years⁴, sneaker enthusiasts now have an abundance of choices. 

This fierce competition presents multi-brand stores like Courir with the opportunity to refine their offerings and remain competitive in this ever-growing market.

## Qwamplify Guides Courir's Digital Transformation

In 2018, Qwamplify began working with Courir to help them achieve their ambitious goals. Valentin Quelard, Co-CEO and Technical Director of Qwamplify, explains:

"Courir had big ambitions because they were quite young in the digital world and felt that there was a large market share to be won. So they were looking to increase their marketing budget."

To boost Courir's turnover, Qwamplify decided to implement various digital marketing tactics using Channable. They started with [Google Shopping](https://www.channable.com/integrations/google-shopping-feed) and later expanded to include social ads on [Facebook](https://www.channable.com/integrations/facebook-product-feed) and [Instagram](https://www.channable.com/integrations/instagram). 

With approximately 89% of the French population (around 58 million) using the internet and around 39 million being active on social media platforms⁵, both Qwamplify and Courir recognized Facebook as the social media platform to focus on.

## The Challenge of Social Ads

To drive conversions from Facebook and Instagram, Valentin relied on dynamic remarketing. He explains the goal and its effectiveness:

"The goal was to get sales, and it worked very well! The remarketing on social networks helps us to get people who have already come to the site to convert."

The objectives of social ads differ from those of Google. When users turn to Google, their intention is typically to make a purchase. 

They search for specific sneakers or brands and are faced with numerous choices, making it challenging to stand out. 

In simple terms, dynamic retargeting allows ads to be shown to people who have previously shown an interest in the product, either by visiting specific sites or through their online behavior. 

Consequently, social media retargeting ads are more targeted and personalized. But how can you ensure that you create quality and successful ads?

## Channable: A Crucial Ally in Success

As a multi-brand company, Courir sells products available in various other stores, both online and offline. T

his poses a difficult challenge as Courir must differentiate itself from the competition and maintain a high level of online visibility. This is where Qwamplify and Channable come in.

Valentin explains the importance of an up-to-date and well-optimized product feed:

> It is essential to always have an up-to-date feed that works well and highlights the best information for the internet user to generate conversions. Feed management is, therefore, a crucial aspect for Courir.

Channable has proven to be a valuable ally, saving Qwamplify' teams hours of manual work. Managing feeds manually can be extremely complex and often yields irrelevant results. 

Their automated [Feed](https://www.channable.com/products/product-feed-management-tool) and [PPC](https://www.channable.com/products/ppc-tool) management tools ensure that product data is continually updated. This automation includes automatic price updates, eliminating the need for manual adjustments. 

Such features are particularly beneficial during major marketing campaigns like Black Friday, Christmas sales, and January sales when advertisers need to respond quickly to high demand with reliable ads.

## Fantastic Results: A 249% Increase in Turnover

To create high-performing social ads, Qwamplify relies on automatic placement through Facebook's machine learning algorithms. Valentin notes the improved performance resulting from this approach:

"It is Facebook's tools that will choose where to place the ad thanks to machine learning. We have noticed that we get better performance when we let an algorithm take care of the distribution of ads."

Thanks to the time saved using Channable, Qwamplify can focus on adding value to Courir's digital strategy. 

Between July 2019 and July 2020, Courir experienced a staggering 249% increase in turnover, all thanks to the support of Qwamplify and the optimized social ads created using Channable. 

Valentin's future plans include maximizing the potential of this marketing channel to implement an effective acquisition strategy for Courir and educating his team on the best utilization of Channable. 

He aims to raise awareness among his customers about the usefulness of feed management and PPC automation.

## Conclusion: Boost Your Sales with Social Ads

If you're looking to dramatically increase your sales through social media advertising on platforms like Facebook, Instagram, Pinterest, or Snapchat, Qwamplify can help. Contact us for a demo of our tools or create a free trial account today.

This article is also available in French and Spanish, catering to a wider audience interested in the success story of Courir and Qwamplify.

<p style="text-align:center;"><a style="display: inline-block; padding: 12px 24px; border: 0; border-radius: 3px; font-weight: bold; letter-spacing: .0625em; text-transform: uppercase; background: #e54692; color: #fff; text-decoration: none;" href="https://www.channable.com/demo">Request a Demo</a></p>


*Footnotes:
¹ Source: [Facebook Advertising Statistics 2021](https://www.oberlo.com/statistics/facebook-advertising-statistics)
² Source: [Statista - Number of Monthly Active Facebook Users Worldwide as of 2nd Quarter 2021](https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/)
³ Source: [FFC (French Shoe Federation)](https://www.ffc.fr/fr/chiffres/)
⁴ Source: [FashionNetwork.com - More than 150 Sneaker Brands Have Emerged in France Over the Last 5 Years](https://fr.fashionnetwork.com/news/Plus-de-150-marques-de-sneakers-sont-apparues-en-france-en-cinq-ans,1058902.html)
⁵ Source: [Statista - Number of Social Network Users in France from 2017 to 2025](https://www.statista.com/statistics/527089/social-network-users-in-france/)*

Social Ads: How Qwamplify Enabled Courir to Increase Its Turnover by 249%

How can a DTC brand scale their marketplace business without operational processes becoming a growth bottleneck? The **[KoRo](https://www.koro.com/) marketplace strategy** provides a clear answer.

Within just a few years, the food brand evolved from a DTC startup into an international omnichannel player, selling through [Amazon](https://www.channable.com/integrations/amazon-marketplace-integration), [eBay](https://www.channable.com/integrations/ebay), [Kaufland](https://www.channable.com/integrations/kaufland), Galaxus and soon [Decathlon](https://www.channable.com/integrations/decathlon). However, as international expansion accelerated, operational complexity increased as well.

To address this challenge, KoRo implemented automation with Channable. This enabled the company to stabilize their marketplace processes, reduce operational costs and simultaneously drive eCommerce margin optimization.

The result: **20% growth in marketplace sales** along with significantly more efficient operations.

## Key takeaways

- Manual marketplace processes often create significant hidden costs

- KoRo previously spent up to **20 hours per week** managing flat files and fixing listing errors

- Automation helped manage product data more efficiently and synchronize orders faster

- More stable processes enabled **Seller Fulfilled Prime**

- The result: **20% growth through optimized ecommerce margins**

## Manual processes slowing marketplace growth
KoRo originally started as a **direct-to-consumer brand** with a strong focus on its own online shop. Influencer marketing and community building were among the most important growth drivers.

Marketplaces, however, quickly became a strategic sales channel. Amazon in particular allowed KoRo to reach new customer groups and test international markets. As Sebastian Thalheim, Product Manager at KoRo, explains:

> We used Amazon also as a kind of like test to go to new countries before launching the websites there.

But as the assortment expanded and internationalization accelerated, a major issue emerged: the operational infrastructure could not keep pace with growth.

A large share of the team’s daily work consisted of manual processes such as:

- managing product flat files

- correcting formatting errors

- adjusting variant structures

- resolving listing rejections

- performing manual price updates

- monitoring order imports

At times, the team spent **10–20 hours per week** on these tasks alone. Sebastian Thalheim recalls:

*“We spend roughly like five to 10 hours a week just by creating and updating listings.”*

These manual processes led to several problems:

- high error rates

- long product go-live times

- limited scalability

- declining operational efficiency

As product catalogs grow, these types of processes can quickly reduce **eCommerce margins**.

## Managing marketplace listing errors: Why flat files become a problem
One of the biggest operational challenges in marketplace expansion is managing marketplace listing errors. As Sebastian Thalheim describes the early setup:

> There is flat files and flat files and flat files.

Every platform has its own requirements for:

- product attributes

- variant logic

- mandatory fields

- image formats

- data structures

Amazon is particularly strict. Even small formatting errors can lead to rejected listings or products not appearing correctly.
For KoRo, this resulted in:

- numerous correction cycles

- repeated feed uploads

- manual work on product data

With several hundred products in the catalog, this process quickly became inefficient.

## Automating marketplace operations with Channable
To solve these challenges, KoRo implemented an automated marketplace infrastructure with Channable.

With Channable, product data can be managed centrally and automatically adapted for different marketplaces. The platform’s **rule engine** allows existing data to be transformed dynamically.
Typical automations include:

- automatic adjustment of product attributes

- transformation of titles and descriptions

- translation of product data

- adjustment of size or color attributes

- feed validation before upload

- rule-based pricing logic

This automation allows many previously manual processes to run automatically and helps identify listing errors before products go live.

As a result, operational costs are reduced and **eCommerce margin optimization** becomes easier to achieve.

## How did KoRo qualify for Seller Fulfilled Prime?
One particularly important improvement was **[order synchronization](https://www.channable.com/products/marketplace-integrator)**.
Before automation, importing Amazon orders could take more than an hour. Only after that could orders be processed.

With Channable, orders are now synchronized much faster. As soon as Amazon validates the payment, the order is automatically transferred into KoRo’s system.

This faster processing provided several benefits:

- more stable order fulfillment

- faster shipping processes

- improved delivery performance

- greater operational reliability

This allowed KoRo to meet the requirements for **Seller Fulfilled Prime**, an important factor for visibility and conversion on Amazon.

## How the KoRo marketplace strategy delivered 20% marketplace growth
By automating marketplace operations, KoRo achieved several key improvements.
The most important results include:

- **20% growth in marketplace sales**

- significantly reduced manual workload

- more stable order synchronization

- faster expansion to new marketplaces

- improved operational control

Today KoRo sells on multiple platforms, including:

- Amazon in several European countries

- eBay

- Kaufland

- Galaxus in Switzerland

Additional marketplaces are already planned, including **Decathlon**, as well as experiments with **[TikTok Shop](https://www.channable.com/integrations/tiktok-shop)**.

Thanks to automated processes, the team can now test and scale new marketplaces much faster.

## Learnings from the KoRo margin optimization case study
The KoRo case highlights several common challenges in marketplace operations.

**Data quality is critical**
Automation only works with structured product data.

**Manual processes limit scalability**
Flat files may work for one marketplace, but not for several.

**Stability is more important than speed**
Reliable order synchronization is essential for customer satisfaction and marketplace requirements.

**Automation improves margins**
Automated processes reduce operational costs and improve long-term profitability.

## Stability to scale
The **KoRo marketplace strategy** shows that successful marketplace expansion is not only driven by demand or marketing.

The decisive factor is operational infrastructure. Automation, stable order processes and clean product data allow brands to scale their marketplace business efficiently.
With Channable, KoRo was able to stabilize its processes, optimize ecommerce margins and achieve 20% growth in marketplace sales.

### Ready to dive deeper?

- **Listen to the full story**: Hear the details behind the collaboration and how they moved past "flat files" in this [Marketplace Universe Podcast](https://marketplace-universe.com/captivate-podcast/goodby-flat-files-koros-marketplace-automation-144/).
 
- **Scale your own strategy**: Discover how [automated product data management](https://www.channable.com/products/marketplace-integrator) can streamline your operations and mirror KoRo’s marketplace success.


KoRo marketplace strategy: Optimized margins for 20% growth

In today's competitive online world, a strong Google Ads strategy is key. Many businesses, however, treat their Search campaigns as set-it-and-forget-it, which often leads to wasted ad spend and missed growth opportunities.
 
[Interiorshop](https://interiorshop.com/) faced this very challenge. They needed a way to take control and boost their Google Search presence, increase search volume, and cut down on budget spent on underperforming keywords.

[Oui Oui](https://oui-oui.io/), an innovative agency, stepped in with a solution: an automated, data-driven approach powered by Channable. [Mark Blandebjerg](https://www.linkedin.com/in/mark-lundgaard/), Lead Senior PPC Specialist, was instrumental in their goal to create a scalable campaign structure that could optimize ad messaging, keyword segmentation, and ad extensions in real time.

## A dynamic and intelligent search structure
Oui Oui leveraged Channable to build a dynamic and intelligent Search structure for Interiorshop, focusing on five key elements:

### 1. Structured campaign setup for automation
Oui Oui built a dynamic campaign structure that mirrored Interiorshop's website hierarchy. This meant that any changes to the website or product feed would automatically update the campaign structure.
 
New products and categories were quickly included, while discontinued items were automatically paused. This approach allowed campaigns to expand or scale down dynamically without any manual intervention, providing flexibility and scalability.

This sophisticated structure allowed for hyper-relevant ad messaging and bidding strategies, freeing up valuable time for other critical marketing tasks.

### 2. Dynamic Ad messaging based on real-time data
To ensure high ad relevance and boost click-through rates (CTR), Oui Oui developed a dynamic ad messaging system. Channable automatically generated ad copy based on real-time discount percentages for specific categories, brands, styles, or product series.

Products were [categorized](https://www.channable.com/products/ppc-tool/google-ads) into various discount levels (e.g., 0-25%, 26-50%), and the highest discount in the dominant category was displayed in the ad copy.
![01_Success story - oui oui x Interiorshop (1).png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmfzf942b3ogl07w70relueyh)
This meant ads always reflected the actual discounts available, reducing bounce rates and improving CTR. When no discounts were active, ads automatically highlighted key unique selling points (USPs) like fast delivery or free returns, keeping engagement high.

### 3. Dynamic Image Extensions based on performance
To make ads more visually appealing and engaging, Oui Oui used Channable to [dynamically generate image extensions](https://www.channable.com/products/dynamic-image-editor). These images were based on actual performance data: either the best-converting product within a category/brand/series, or the most-clicked product if conversions weren't available.

This ensured that ads always displayed the most relevant and engaging images based on user behavior, significantly increasing CTR. The system continuously updated itself, always showcasing the most popular products of the season.

### 4. Dynamic sitelinks for enhanced navigation
Oui Oui automated sitelink extensions by structuring all subcategories within a campaign. This kept sitelinks consistently updated and highly relevant, improving user navigation.
- Brand
- Brand + Category 1
- Brand + Category 2
- Product Series
- Product

### 5. Automated keyword segmentation based on performance
To maximize budget efficiency, Oui Oui implemented a systematic approach to keyword segmentation based on performance. 

All keywords were extracted into a Google Sheet, segmented by match type, clicks, and [Return on Ad Spend (ROAS)](https://www.channable.com/blog/return-on-ad-spend). This data was then imported into Channable, where each keyword was mapped to the products that generated them, identifying bestsellers and poor performers.

Keywords were then dynamically grouped into:

- **Bestseller Campaigns**: High-click and high-ROAS keywords were grouped here with an aggressive bidding strategy to maximize exposure and conversions.

- **Poor Performer Campaigns**: Low-ROAS and high-click keywords were moved to a separate campaign with a lower budget or paused entirely to prevent wasted spend.

- **Brand Campaigns**: Remaining keywords were structured into brand-specific campaigns for organized and targeted performance.

Each campaign had its own portfolio strategy, ensuring that top performers weren't held back by underperformers, and inefficient keywords didn't receive unnecessary exposure. This method allowed for more effective budget allocation, optimized ROAS, and increased Search volume, all while prioritizing high-performing keywords.

## Best use of Channable features
Channable's automation capabilities were central to this success. It dynamically updated campaign structures, ad messaging, image extensions, and sitelinks in real-time, ensuring maximum relevance and efficiency. 

Channable also served as the central hub for all data, allowing for the creation and import of keywords and enabling dynamic segmentation based on performance. This ensured continuous optimization and prioritization of valuable keywords while effectively managing underperforming ones.

## Scalability and innovation
The structured, rule-based segmentation developed by Oui Oui is highly scalable. It can be seamlessly replicated across different brands, product categories, and markets without extensive manual work.Thanks to Channable, Oui Oui can easily apply this setup to other clients, ensuring efficient and scalable implementation.

The automated keyword segmentation strategy, which dynamically categorizes keywords into bestsellers, poor performers, and brand campaigns, represents a significant innovation. This ensures that high-performing keywords are prioritized, while low-performing ones don't drain the budget.

## Impressive growth in just two months
In the first two months after implementing the new structure, Interiorshop saw significant improvements compared to the same period last year:
![02_Success story - oui oui x Interiorshop.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmfb2kbi329d607w6o5dqa93y)
- Spend: €14,312 (+153%)
- Impressions: +126%
- Clicks: +160%
- CTR: +15%
- Conversions: +109%
- Revenue: +145%
- Revenue after spend: +143%

While the conversion rate and ROAS saw slight decreases (-19% and -3.29% respectively), the massive increases in clicks, conversions, and revenue after spend demonstrate the overall positive impact and growth achieved by this innovative approach.

## Building a seamless, dynamic system
One of the biggest hurdles was designing and structuring the entire system to ensure seamless dynamic, and automatic functionality. Mapping out how to import keywords, match them with the right products, and ensure smooth automation required careful planning and strategic execution.

With Channable's help, Oui Oui successfully:

- Developed a fully automated structure that continuously updates based on product feed changes.

- Efficiently mapped keywords to their corresponding products for precise segmentation.

- Ensured scalability, making it easy to replicate the setup across different accounts and clients with minimal manual effort.

Once the system was built, its template and adaptability became a huge advantage. Oui Oui has already implemented this approach for multiple clients, all of whom have experienced similar positive results.
 
Channable played a crucial role in making this automation scalable, ensuring new implementations required little manual work while maintaining high performance and efficiency.


Scaling Google Ads for Interiorshop with Oui Oui and Channable

## Smarter advertising with Channable’s product scorecard strategy
### Client overview: Azerty
[Azerty](https://azerty.nl/) is a leading Dutch online retailer specializing in high-quality IT hardware, offering over 1 million products, including laptops, gaming hardware, and networking equipment.
 
Operating in a competitive market, Azerty needed to optimize every marketing euro to win price-sensitive, low-loyalty consumers without eroding tight margins.

### Campaign objective
[Adwise](https://www.adwise.nl/) and Azerty joined forces to execute a smart, scalable advertising strategy focused on clear, quantifiable outcomes. The key goals included:

- **10% growth in total net eCommerce sales**
- **5% improvement in ad profitability (POAS)**

To support this, additional sub-goals were defined to measure deeper campaign success:

- **+20% margin uplift** from Google and Microsoft Ads
- **+15% POAS improvement** on those platforms
- **+5% margin growth** from bol.com campaigns

And all of this had to be accomplished within a strict total budget of **€11,000**, covering both media and click costs.
![Adwise x Azerty.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmbqjdaqd2u4b07w4g87r7979)
## The Channable-powered solution
### From margin based to multi metric product selection
Adwise developed a custom **product scorecard strategy** powered by Channable to replace a margin-only strategy.
 
This system gave Azerty a smarter, more comprehensive way to evaluate and promote products.

Here’s how it worked:

1. **Centralized cross-channel data**
Performance data from platforms like [Google Ads](https://www.channable.com/products/ppc-tool/google-ads), Microsoft Ads, bol.com, Tweakers, and organic traffic were integrated in Channable, offering a unified view of product competitiveness.

2. **Inclusion of internal company metrics**
Internal data such as product margins, delivery times, return rates, and pricing benchmarks (e.g., from Tweakers) were factored into the scorecard, offering a fuller picture of product value.

3. **Product scoring and segmentation**
Products were categorized into four score-based “buckets” (high, mid-high, mid-low, low), allowing campaigns to dynamically prioritize the right items in each channel.

4. **Feed based automation at scale**
Channable enabled automated feed distribution, ensuring that high-scoring products received more budget and more flexible ROAS targets, improving campaign performance without manual effort.

5. **Advanced cross channel profitability tracking**
With server-side tagging and custom ad pixels, POAS and profitability were measured across platforms and analyzed in GA4, helping Azerty understand what truly drove return.
![Adwise x Azerty .2.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmbqjdaqv2u4g07w4iwhlnfdr)
## Exceeding every goal
Thanks to this data-rich, automated strategy, Azerty not only met but exceeded its targets across all key metrics.

### Overall eCommerce performance
A smarter budget use and improved product targeting led to impressive full-funnel results:

- **+24% YoY growth** in net eCommerce sales

- **+10% increase** in overall profitability

- Achieved with just a **+13% increase** in advertising spend

### Google Ads & Microsoft Ads performance
Paid search and shopping campaigns saw significant uplifts, especially in customer acquisition:

- **+95% increase** in new customers

- **+49% growth** in total sales

- **+43% increase** in profit

- **+35% improvement** in POAS

### Bol campaign performance
Even marketplace campaigns benefited from the scorecard approach:

- **+5% increase** in margin over total net sales

The results demonstrated the power of connecting internal performance metrics with cross-platform advertising through Channable.

## Overcoming the challenges
Azerty faced several structural and strategic challenges in managing its eCommerce campaigns. Here’s how Adwise tackled them using Channable:

### Key obstacles
Azerty's former strategy suffered from restrictive criteria and inflexible campaign structures:

- **High price sensitivity**: Maintaining margin without losing competitiveness

- **Lack of data integration**: No holistic view of product value or performance

- **Limited scalability**: Difficult to replicate or expand to new marketplaces

- **Inefficient budget use**: Ad spend not aligned with actual product potential

### Solutions enabled by automation
Adwise implemented a smarter, scalable system with Channable at the core:

**1. Centralized data architecture**
Channable provided a single source of truth by combining marketplace, paid media, and organic performance data.

**2. Strategic internal metric integration**
Internal business drivers like margin, stock, and fulfillment data were factored directly into product-level ad decisions.

**3. Automated, value based campaign structures**
Products were grouped based on profitability potential, with Channable pushing the right items to the right platforms automatically.

**4. Scalable feed and channel rollout**
The flexible feed structure enabled Azerty to expand quickly to new channels while keeping campaign logic consistent.

## What’s next?
Building on the success of this approach, Adwise and Azerty are now expanding the strategy across new digital touchpoints:

- **Channel expansion**: Facebook, Instagram, Tweakers, and affiliate marketing

- **Customer lifetime value integration**: Adding CLV to the scoring strategy to improve long-term targeting and loyalty

<div class="cta">
<h3>Want to see what Channable can do for you?</h3>
<p>Get hands-on with our tool for free!</p>
<a href="https://www.channable.com/demo" target="_blank" class="cta-button">Book a demo today</a>
</div>


Insights

How Adwise helped Azerty outperform in a hyper-competitive market

## How Hurra™ Communications & Channable transformed l’tur’s Google Ads strategy

For [l’tur GmbH](https://www.ltur.com/de/index), a leading brand in last-minute vacations, success in search ads meant more than just visibility, it required pinpoint relevance, speed, and adaptability. Travelers seeking spontaneous getaways expect offers tailored to specific destinations and dates.
 
However, building a paid search strategy that matched this expectation across seasons, regions, and search terms would typically require extensive manual input. That’s where [Hurra™ Communications](https://www.hurra.com/en) stepped in.

To unlock scalable growth and reduce the operational burden, Hurra™ partnered with Channable to fully automate and optimize l’tur’s [Google Ads](https://www.channable.com/products/ppc-tool/google-ads) campaigns. The goal? Deliver seasonal, high-performing ads without the usual manual workload.

### Efficiency, relevance & coverage
Hurra's™ campaign strategy was designed to address four main objectives. First, it needed to improve ad relevance by targeting long-tail keywords such as “holidays in March” or “last-minute Spain April.”
 
Second, it had to ensure landing page accuracy by dynamically inserting pre-filtered travel dates into URLs.
 
Third, Hurra™ aimed to automate the creation of ad groups eliminating the repetitive manual setup work.
 
Lastly, the team wanted to significantly scale the campaign structure to cover every month of the year and a growing list of destinations, while still maintaining control and performance quality.

### Target audience
The campaign focused on searchers who were actively planning trips for specific months and destinations. This included a wide audience of spontaneous vacationers and deal-hunters looking for **seasonal or last-minute travel offers**, often typing in time-sensitive queries like “Mallorca beach holidays in June” or “last-minute trips to Spain in March.”

## From static feed to fully automated campaigns
The initial setup from 2023 started with 19 manually created ad groups, mostly generic queries with month references, lacking destination-specific targeting or tailored landing pages. In early 2024, the first automation phase launched, moving from a manual setup to a dynamic structure with a static feed. 

By leveraging Channable’s dynamic feed management capabilities, Hurra™ quickly evolved the setup into a robust, scalable machine.
 
By April, the first automation phase launched with **80 ad groups across 12 destinations** and over **800 keywords**, all generated dynamically. That number more than tripled by December, expanding to **315 ad groups across 28 campaigns** and **3,500+ fully automated keywords**.

![APD Winner_Hurra communication-04.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmb53652feq6k07unqmwaesc3)

Each wave of expansion took no longer than 1 hour to set live, thanks to Channable’s [smart feed rules](https://www.channable.com/products/smart-categorization) and templated logic.
 
Ad copy was adapted automatically to reflect urgency e.g., “Last-Minute March Deals” and final URLs were built with the correct date filters already in place. Campaigns could also be triggered to start and stop based on seasonal changes, further optimizing visibility and spend.

## Performance uplift (YoY)
The results of this transformation were impressive. Impressions increased by **96%**, far outpacing the general search market growth of **30%**. Clicks rose by **10%** in a flat search landscape, and automated, month-based ad groups saw a **76%** higher conversion rate compared to older static ones.
 
The share of search impressions driven by month-based campaigns jumped from **0.9%** to **1.4%**, and **89%** of the keywords in these groups achieved a Quality Score of 7 or higher.

### Time-saving wins
What once took over 15 hours to build now takes just 5. Even better, there’s no need for recurring updates, the automation handles that. Minor adjustments to logic or ad copy can be handled centrally for efficiency.

Ad copy, final URLs, campaign timing were all dynamically adjusted through Channable at the ad group level, allowing control over seasonal relevance and traffic targeting. 

With setup and maintenance off their plates, the team could shift focus toward high-impact strategic work like campaign testing and market expansion.

## Solving search advertising’s toughest travel problems
In the past, managing month-specific campaigns for multiple destinations involved building and updating dozens of ad groups by hand a process prone to error and impossible to scale.
 
Channable allowed Hurra™ to fully automate creation and updating processes, freeing their team from repetitive tasks.

### Ad customizers not allowed in final URLs
Google Ads limits the use of customizers in final URLs, making it difficult to direct users to tailored landing pages with pre-selected travel dates.
 
Channable overcame this by dynamically inserting date parameters into URLs within the feed itself, ensuring users always landed on a page that matched their intent.

### Keeping ad copy relevant and urgent
In the travel industry, especially with last-minute deals, timing is everything. Static messaging often felt stale.
 
With Channable, Hurra™ automatically adjusted ad text to reflect the urgency of each campaign month providing fresher, more engaging copy like “Last-Minute March Getaways” or “Book April Deals Today.”

### Scaling without losing control
Expanding from 19 to over 300 ad groups could easily introduce inconsistencies.
 
But by using a structured feed setup, Hurra™ was able to maintain high performance and campaign hygiene, even as complexity grew exponentially. The logic and structure used can now be applied to other campaigns, clients, and industries.

## Innovation & scalability
This campaign isn’t just a travel win it’s a inspiration in scalable automation. Hurra™ Communications used Channable not only to simplify processes but also to **unlock previously unreachable performance and scale**.
 
What started as a manual effort for a few destinations turned into a robust, self-sustaining engine for seasonal travel ad, proving that Channable’s automation capabilities extend well beyond retail and can be applied across industries.

![APD Winner_Hurra communication-06.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmb536529es1f07vyl256fmhs)

By replacing countless hours of manual labor with smart automation, Hurra™ delivered better results, faster execution, and a future-proof foundation for l’tur’s search campaigns.

## Final takeaway
Hurra™ Communications and Channable redefined what’s possible in travel advertising. Through intelligent feed structures, dynamic ad groups, and automated campaign logic, they turned complex seasonal campaigns into a streamlined, performance-driven solution.
 
This partnership proves that with the right tools, even the most intricate Google Ads setups can scale efficiently, stay relevant, and drive measurable results.

From 19 to 315 ad groups. From static to dynamic. From tedious to innovative.

This is what next-level travel advertising campaigns look like.
![APD Winner_Hurra communication-05.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmb536527en4j07uu4v2ct5gx)

<div class="cta">
<h3>Take the next step</h3>
<p>Want to learn more about how to automate and scale?</p>
<a href="https://channable.com/products/ppc-tool/google-ads" target="_blank" class="cta-button">Explore more</a>
</div>


Travel

Scaling seasonal travel advertising campaigns with automation

## Building the engine to scale
The collaboration between [Mijn Auto Onderdelen](https://www.mijnautoonderdelen.nl/), a prominent Dutch online car parts retailer catering to both B2C and B2B customers across various markets, and [Taskforce™ Agency](https://taskforce.nl/en/), a digital agency specializing in performance marketing, resulted in remarkable success.
 
By working together, they transformed their ambitious goals into reality and developed a blueprint for intelligent and scalable growth, turning a seven-figure operation into a thriving business model.

## Scaling up
When Mijn Auto Onderdelen approached Taskforce, the goal was clear: scale visibility and purchases. With two competing domains from Mijn Auto Onderdelen and a vast product offering, it wasn’t just about volume; it was about building smart, scalable systems that could grow without losing control or margin.

### The mission
The goal was twofold: increase visibility and transactions while ensuring that every step forward also drove profitability.

### The extra twist
Complicating things was the presence of two domains: **Mijn Auto Onderdelen** and **Carparts Direct**, both selling the same products. Competing internally wasn’t an option.

## Understanding search behavior
The strategy began with understanding how consumers actually search for car parts. Most shoppers don’t use technical terms, they search with combinations like "Audi A3 windshield wiper."
 
But the existing product feed only included generic product types, overlooking valuable brand/model-specific traffic and search terms.

## Generic parts = infinite potential
A breakthrough on how the products were categorized changed everything: many car parts are generic. A single windshield wiper might fit both an Audi and a BMW.
 
This allowed the team to create multiple listings for the same item, each tailored to specific brand and model combinations, tapping into huge volumes of missed traffic.

## Smart scaling: From 120K to 8M products
With Channable, the product feed enrichment process generated over 60 variations for a single item, each version tailored to a unique car brand and model. 
![01_Success Story_Task force.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmaw7dx22eknb06w5jdutt1h0)
As a result, product listings exploded from **120K to 8 million**, dramatically increasing relevance and conversions.

## Smart website structure
The site’s structure supported this approach perfectly, with unique URLs already in place for every car brand and model.
 
By linking enriched product data to these URLs, customers were delivered directly to the most relevant pages, reducing the competition and friction between the sites, boosting conversions.

## Scaling process
Here's a simplified roadmap of the scaling journey:

- CRM export

- Feed adjustment

- Google Ads campaign creation

- Product feed enrichment (120K → 8M)

- Dynamic campaign generation

## The new approach: Precision & scale
To manage scale efficiently, 46 dynamic [PPC generators](https://www.channable.com/products/ppc-tool/google-ads) were built using Channable. These enabled  feed based advertising on combinations of **product type, car brand, model, GTIN,** and **MPN**, making precision targeting possible at scale.

### What can be advertised on now?
Thanks to Channable's data feed management, campaigns could now target:

- Product categories

- Product + car brand & model

- Car model + parts

- GTIN / MPN

- Brand of parts + categories

Each generator aligned with a specific search intent to maximize relevance.

## Feed optimization
Channable’s [rule-based system](https://www.channable.com/products/product-feed-management-tool) allowed product variables to be updated quickly and efficiently.
 
Manual processes were replaced with automation, ensuring campaigns always ran on the most accurate, timely data.

## Dynamic campaign creation
The 46 PPC generators produced 216,000 unique ads. Each ad directed users to a landing page closely matching their search intent, boosting quality scores and cutting wasted ad spend.

### Advertising based on purchase intent
Campaigns were structured to match user intent:
![02_Success Story_Task force.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmaw7dx2kemk607waq4898zsv)

- **High-intent**: product pages

- **Broad intent**: category pages

- **Specific searches**: GTIN/MPN pages

## Results that matter
Performance was measured in three distinct phases to ensure growth was both meaningful and profitable.

### Phase 1: Expanding Reach
The number of product listings and ad variations grew significantly, leading to a much broader keyword footprint and increased visibility in search results.

### Phase 2: Boosting Performance
Campaign optimization led to stronger ad positioning and greater exposure in high-intent searches, reducing wasted spend and maximizing return on ad investment.

### Phase 3: Driving Conversions
With improved targeting and more relevant landing pages, the campaigns saw noticeable gains in engagement and a substantial uplift in sales and average order value.

## A strategy that’s built to scale
The beauty of this strategy? It’s replicable. Replace car parts with different targeting variables, and the same approach can unlock growth across industries. 

In fact, it's already being applied to a screens retailer, using verticals like **Retail, Education**, and **Healthcare** instead of car brands.

This isn’t just a win for the client, it’s a roadmap for sustainable, scalable growth.
*“It runs like a train,”* as they say in Dutch, but in this case, *“It runs like a car”* feels even more appropriate. Guy Schepers - Co-Founder & PPC Strategist at Taskforce™ Agency


Scaling with product feed enrichment: Taskforce™ Agency's Google Ads success

KFL Consulting partnered with SailFish to optimize their marketplace strategy, leveraging Channable’s marketplace connection to streamline operations, improve product visibility, and drive substantial sales growth. This case study explores the challenges SailFish faced before adopting Channable, the strategies implemented by KFL Consulting, and the impressive results achieved.

## Managing marketplaces with complexity
Before integrating Channable, SailFish managed multiple Amazon marketplaces and direct-to-consumer channels separately. This fragmented approach led to:

- Frequent listing errors and inconsistencies across marketplaces.

- Time-consuming manual updates for pricing, categorization, and product information.

- Difficulties in scaling operations efficiently across international markets.
![01_Success Story_SailFish x KFL Consulting (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmap45gc55uxt07w73ra0als4)
To address these issues, KFL Consulting sought a solution that would centralize product feed management, automate key processes, and improve SEO and PPC performance.

## A data-driven strategy by KFL Consulting
[KFL Consulting](https://www.kfl-consulting.de/) implemented a multi-pronged approach using Channable’s advanced marketplace connection tools. The strategy included:

- **Centralized feed management**: Connecting seven marketplaces through thirteen interfaces, all integrated into a single dashboard, to streamline workflow and minimize errors.

- **Rules engine optimization**: Automated product categorization, pricing adjustments, and keyword optimization to align with marketplace-specific requirements.

- **AI-Powered SEO enhancements**: Leveraging GPT-driven Amazon SEO optimizations through Channable to boost product rankings and visibility.

- **Competitor targeting & budget optimization**: Custom PPC strategies designed by KFL Consulting, utilizing insights from improved product data to refine ad spend and conversion rates.

## The impact of Channable & KFL Consulting
The collaboration between SailFish, KFL Consulting, and Channable delivered significant improvements across multiple key performance indicators:

- **Revenue growth**: SailFish achieved over **€100,000 in revenue on Amazon.de** by late September 2024, more than doubling their previous year’s revenue.

- **Scalability**: Over **1,000 orders processed within 90 days**, demonstrating the efficiency gained from Channable’s centralized feed management.

- **International expansion**: **7.5% of total sales were organically generated through PAN-EU marketplaces**, highlighting Channable’s effectiveness in supporting cross-border commerce.

- **New customer acquisition**: **85% of sales came from first-time SPA customers**, proving the impact of enhanced listings and a stronger marketplace presence.

## Key features driving success
KFL Consulting identified several standout Channable features that played a crucial role in SailFish’s growth:

1. **Centralized feed management**: A single point of control for multiple marketplaces, reducing administrative complexity.

2. **AI-SEO optimization with GPT**: Automated keyword enhancements and product title optimization for better visibility.

3. **Real-Time API integrations**: Seamless marketplace connectivity, enabling fast updates for promotions, pricing changes, and seasonal campaigns.

4. **Insights & analytics**: Data-driven decision-making with performance metrics per marketplace, ensuring targeted adjustments.

## Overcoming challenges with Channable
Prior to using Channable, scaling into new markets was resource-intensive, and listing errors slowed down growth. With automated product optimization and AI-enhanced SEO, SailFish significantly reduced errors, improved response times, and freed up resources to focus on strategic marketplace expansion and advertising optimization.

## The Role of Channable’s team
The Channable team played an essential role in ensuring success, offering:

- Quick support and troubleshooting assistance.

- Proactive insights on new features and emerging marketplaces.

- Guidance on best practices for maximizing marketplace performance.
![02_Success Story_SailFish x KFL Consulting.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmap1rlav5ium07w754malxfu)

## Scaling smarter with automation
Beyond workflow automation and improved product visibility, the combination of AI-driven SEO and Channable’s powerful API integrations created a highly efficient system for marketplace growth.
 
By optimizing large product catalogs up to **10x faster than manual methods**, SailFish achieved scalable and data-driven expansion with minimal overhead.

As marketplace competition continues to grow, this story stands as a testament to how strategic automation, precise optimization, and expert consulting can drive measurable eCommerce success.

<div class="cta">
<h3>Take the next step</h3>
<p>Want to learn more about how to automate and scale?</p>
<a href="https://www.channable.com/products/marketplace-integrator" target="_blank" class="cta-button">Explore more</a>
</div>

SailFish & KFL Consulting: Smart Marketplace Growth with Channable

When agencies need to scale, automate, and deliver better results for clients, the right solutions make all the difference. For trafficdesign, JVWEB, Viva Conversion, Loewenstark Digital Group, and over +1,200 agencies, that solution is Channable. Each agency brought a unique perspective to the table, but they all arrived at the same conclusion: partnering with Channable is a strategic move that pays off.

## trafficdesign: Creative meets control
[trafficdesign](https://www.trafficdesign.de/) uses Channable to blend creativity with precision, turning bold ideas into campaigns that scale.
 
The agency focuses on multichannel strategies for brands that want full control over their ads, feeds, and growth.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/OxNoZndZOL0?si=IPIkHrCSvHuMYXFC"width="70%" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

**Channable’s value for trafficdesign:**

- Feed based structure makes SEA and marketplace ads easy to manage.
- Custom labels and rules bring logic to large scale performance campaigns.
- Bulk edits and automatic updates keep feeds clean, accurate, and ready to go.

**Why it matters**: When campaigns span 10+ markets, trafficdesign needs the agility to adapt on the fly. Channable helps them deliver data-driven ads with creative freedom, all while keeping performance sharp.

## JVWEB: A smart setup for smart results
[JVWEB](https://www.jvweb.com/) delivers top-tier performance marketing, with Channable as their central solution for feed and campaign automation.
 
Their team builds out granular campaign structures in SEA and Paid Social, all while keeping feeds high-quality and conversion-focused.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/utDRrfkhNsQ?si=ubx3h2lVEinIgG3H"width="70%" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

**Channable’s value for JVWEB:**

- Reliable feed setup ensures smooth performance from Channable's Core plan.
- Advanced rule-setting and custom scripting provide full campaign control.
- Analytics integration helps the team spot trends and adjust fast.

**Why it matters**: JVWEB supports fast-moving eCommerce brands. With Channable, they reduce manual effort, run smarter campaigns, and deliver consistent results across search, social, and shopping.

## Viva Conversion: From data chaos to campaign clarity
[Viva Conversion](https://vivaconversion.com/) streamlines complex digital strategies using Channable.
 
The agency focuses on clarity and performance, especially for clients with large product catalogs across multiple countries and channels.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/nh4aMTGVn4I?si=3xHH51mNjGcqX2W7"width="70%" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

**Channable’s value for Viva Conversion:**

- Feed rules and data enrichment improve catalog quality at scale.
- SEA and Shopping automation brings more structure to campaigns.
- Country-specific customizations make international expansion smoother.

**Why it matters**: With Channable, Viva Conversion can cut through messy data and focus on what matters, efficient, localized ads that drive revenue.

## Loewenstark Digital Group: Getting the job done, better
[Loewenstark](https://www.loewenstark.com/), a powerhouse in performance marketing for over 20 years, partners with Channable to keep things scalable, effective, and simple.
 
Their team uses the full suite of features, from dynamic feed creation to SEA campaign automation and analytics.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/oRfyCjX5C9Q?si=ZTc0tPgE4-dk7jSL"width="70%" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
**Channable’s value for Loewenstark**:

- Rule-based feed management allows for high customization and automation.
- SEA campaign automation helps scale while maintaining performance.
- Real-time data sync ensures feeds are always marketplace compliant.

**Why it matters**: Whether it’s synchronizing product catalogs, running smarter campaigns, or adjusting ads in real time, Loewenstark’s clients get exactly what they need: performance that scales.

## Why Partner with Channable?
Joining Channable’s partner program means more than just accessing a powerful solution, it’s about becoming part of a thriving community of +1,200 performance marketing, eCommerce, and digital experts.
 
Whether you're optimizing product feeds, automating PPC campaigns, or scaling across markets, you’re backed by a community of like-minded professionals and a team that’s invested in your growth.
 
From strategic support to shared expertise, we’re here to help your agency go further, faster, with bronze, silver, and gold partner levels.

### Technical reliability that scales
Automate your campaigns with confidence using a platform built for performance. Channable handles the complexity, so you can focus on delivering value.

### Real support from real people
No chatbots, no tickets lost in the void. As a partner, you get dedicated support who understand your business inside out.

### Influence the roadmap
Partners help shape the future of Channable. Share feedback, test betas with early access to features, and influence product updates that benefit your clients and your agency.

### Co-marketing and visibility
Get featured in success stories, collaborate on webinars, and boost your agency’s credibility with joint marketing opportunities and events.

### Aligned for growth
Whether you’re exploring new markets, pitching enterprise clients, or expanding your service offering, Channable works with you to scale and make that next step possible.

## Ready to become a partner?
If you want more than just a tool and are looking for a growth-focused partnership that supports your strategy, sharpens your offering, and celebrates your wins, then let’s talk.

[Explore becoming a Channable Partner](https://www.channable.com/partner-program)

Partnering for performance: Why leading agencies choose Channable

[Jeans Centre](https://www.jeanscentre.nl/) is a household name in Dutch denim fashion for nearly 50 years that manages a product catalog of over 23,000 items across 90+ stores and a growing online presence. Known for its friendly service and denim expertise, the brand offers products from over 10 leading labels, including Garcia, Wrangler, and MUD Jeans, to a loyal and style-conscious customer base.

But with such a large and seasonal assortment, running efficient Google Ads campaigns was becoming a serious challenge for them to scale.

## Errors and seasonal fluctuations
Like many retailers, Jeans Centre faced two major hurdles in scaling their Google Ads strategy:

- Slow, error-prone manual campaign creation for new brands delayed time-to-market.

- Seasonal product fluctuations meant ads sometimes promoted items no longer in stock, wasting both time and ad spend.

With every product change requiring manual adjustments across multiple campaigns, ad groups, and keywords, the process was both labor-intensive and prone to errors.

## The building blocks of your growth strategy
To tackle these challenges, Robel Mehari, Advertising Specialist at Jeans Centre, partnered with [De Nieuwe Zaak](https://www.denieuwezaak.nl/) and [Channable](https://www.channable.com/signup). Together, they built a streamlined, automated [Google Ads](https://www.channable.com/products/ppc-tool/google-ads) strategy powered by [Feed Management](https://www.channable.com/products/product-feed-management-tool), [PPC](https://www.channable.com/products/ppc-tool), and [Insights](https://www.channable.com/products/channable-insights).

![Google Ads Growth Strategy 3.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmfv0r10g0bjq07w5vtb02y3j)

** Create a quality Product Feed – Feed Management**
A high-quality feed became the foundation:

- Combined multiple data sources, including store-level inputs like stock and margins.

- Enriched fields with accurate prices, optimized titles, delivery times, and category data.

- Applied **master rules** to instantly update seasonality, gender, age group, and other product details.

**Establish a strong account structure – Feed Management**

- Connected their [Google Shopping](https://www.channable.com/integrations/google-shopping) feed for automated product updates.

- Categorized products to meet Google’s requirements using [smart categorization](https://www.channable.com/products/smart-categorization).

- Automatically built keyword structures for campaigns using **If/Then** rules.

**Create relevant & personalized Ads – PPC**

- Used the [Text Ads Generator](https://www.channable.com/products/ppc-tool/google-ads) to combine dynamic product data with static templates.

- Applied **ad group-level rules** to include or exclude keywords in bulk to ensure ads stayed hyper-relevant.

- Included real-time details like stock levels and sale prices directly in ad copy.

**Optimize based on performance data – Insights**

- Transitioned from a basic “high/medium/low” approach to a performance segmentation model.

- Used [segmentation labels](https://www.channable.com/products/channable-insights/segmentation) to identify “Stars,” “Potentials,” and “Underperformers,” enabling budget reallocation toward the most profitable products.

**Scale what works**

- Automated bulk changes for new products and campaigns, accelerating launches.

- Created a repeatable structure that supports future growth across multiple ad formats.

## Efficiency & enhanced relevance
The new setup delivered measurable impact:

- **Efficiency**: Campaign launches for new brands and seasonal items went live faster, with minimal manual work. Automated pausing of out-of-stock products eliminated wasted budget and human error.

- **Relevance & cost savings**: By focusing budget on profitable keywords, Jeans Centre improved overall campaign profitability while keeping ads aligned with customer demand.

Although the full financial impact will become clear across multiple seasons, the early results already show strong gains in efficiency, scalability, and ad relevance.

> By combining our expertise with Channable’s automation, we’ve saved time, reduced errors, and kept our campaigns tightly aligned with what customers are actually looking for. — Nienke Wildeman, Advertising Lead at De Nieuwe Zaak

## Seamless Collaboration
A key strength of this project lay in the cross collaboration between Jeans Centre, De Nieuwe Zaak, and Channable.

Robel Mehari, Advertising Specialist at Jeans Centre, led the project and continues to drive its optimization and long-term development.

![02_Success Story_Jeans Centere_01.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/SnYWU1P5QrS9fzG1rRj0)

Nienke Wildeman, Advertising Lead at De Nieuwe Zaak, highlighted the close collaboration between De Nieuwe Zaak, Robel Mehari, Advertising Specialist at Jeans Centre, and Channable’s support team, acting as both sparring partner and intermediary, offering strategic and hands-on support.

![01_Success Story_Jeans Centere_01.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/m6SCqknPTSvzhTJ2q7uk)

## Why this works for Multichannel eCommerce
This approach showcases the power of using integrated Channable modules to run smarter, faster, and more profitable campaigns, especially for retailers with large or seasonal assortments. With one platform, Jeans Centre achieved:

- **Real-time ad updates** from feed to Google Ads.

- **Centralized workflows**, with no need to switch between tools.

- **Scalable campaign structures** ready for future growth.

## Want to drive your own Google Ads success?
Learn how [Channable’s Multichannel eCommerce Platform](https://www.channable.com/mce1) can automate, optimize, and scale your campaigns.

From data to impact: How Jeans Centre drove Google Ads success with Channable’s multichannel eCommerce platform

*Sunweb Group partnered with DEPT® to enhance its Search Engine Advertising (SEA) bookings. However, before focusing on growth, the travel operator needed to address the complexities and inefficiencies in its ad campaign management*.

The COVID-19 pandemic severely impacted the travel industry, leading to canceled vacations, grounded flights, and restricted movements. Sunweb Group, one of Europe’s largest travel operators, survived the disruption by undergoing an organizational reset. 

Prioritizing growth, Sunweb initiated a collaboration with DEPT®, a leading marketing and technology agency, supported by a significant migration project involving Channable and Search Ads 360 (SA360).

## The objective
Sunweb’s primary objective was to increase SEA bookings during the early season (January) by 5% compared to 2019. This goal was broken down into three key performance indicators (KPIs):

1. **Effectiveness**: Integrate data and automation for more actionable insights and fewer standalone campaigns. The goal was to reduce the number of current campaigns by 80% (from 1650 to 200) to deliver higher performance. 

2. **Efficiency**: Managing campaigns had to become more efficient. The goal was to reduce the time spent on managing campaigns by 20%.

3. **Scalability**: The new setup had to be scalable for multiple countries, labels, and channels to reduce time and costs by 50%. The goal was to reduce the time spent on migration for one account/country from 50 hours to 25 hours, lowering migration costs per label significantly.
![Dept X Sunweb-Image1.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7drUPCX3TxeM1frd2Vsa)

## A strategy crafted collaboratively
DEPT® quickly identified that enhancing efficiency at Sunweb was crucial to fostering growth. The Sunweb team was managing campaigns across seven markets and more than six brands, resulting in a substantial workload. 

Ongoing [Google Ads campaigns ](https://www.channable.com/products/channable-insights/segmentation)were divided into different accounts per country with distinctions per season, leading to thousands of campaigns that required individual management.

The strategy and roadmap focused on enhancing the performance and efficiency of the paid channels. To achieve the set goals and KPIs, a future-proof setup for Google and Microsoft Ads was needed. The previous, complex campaign setup (before 2022) was time-consuming due to the manual connections and optimizations required.

DEPT® collaborated with Sunweb to reshape all of its brands and countries in Google and Microsoft Ads into a future-proof, fully automated setup using Search Ads 360 (SA360). The team switched tooling, moving away from bGenius to adopt Search Ads 360 and Channable. 

All connections from various data sources were automated and aggregated, allowing Sunweb to maintain a broad audience while operating more efficiently.
![Dept X Sunweb-Image2.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/UOoNxivFTFSkkoAjvRRO)
By reorganizing the campaign structure and management, a future-proof setup was established for Sunweb, Eliza Was Here, GOGO, and Primavera. This improved both effectiveness and efficiency, which is crucial in the current travel industry landscape.

DEPT® quickly identified that all of Sunweb’s campaign connections needed to be automated and consolidated, regardless of the data source. In partnership with DEPT®, Sunweb decided to migrate its old processes to SA360 and restructure the feed and account setup using Channable to enable more efficient operations.

The strategy developed by DEPT® allowed Sunweb to reach its target audience more effectively. The optimized setup became better organized due to data integration and automation opportunities. 

Given the significance of the channel and country, the migration began with Search in the Netherlands before scaling to other channels and markets.

## Implementation challenges
The strategy devised for Sunweb represented one of the most complex Channable and SA360 migration projects undertaken by DEPT®. The migration extended beyond Google Ads and Channable, requiring innovative thinking. Several challenges emerged during the process:

### A complete redesign
The entire digital marketing structure was rebuilt in Channable, from campaigns to ads and keywords. This approach ensured a centralized platform for all paid campaigns, using Channable feeds as inputs for SA360. 

Business data and other tools in SA360 were used, bypassing the Channable PPC tool. Over 300 feeds were redesigned and enriched with offline data, such as sales priority and lowest prices. For example, a separate import for destination-level priority was processed in SA360, allowing adjustments at the campaign and ad group levels to optimize bidding strategies.

### Disparate data sources
More than 50 different data sources were connected to an extensive Channable setup, which served as the central hub for all feeds and channels across all brands and countries. This setup drove all channels, including affiliate, social, search, and display.

[![PPC.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Wa2tAP7jQceAnStbTGyY)](https://www.channable.com/products/ppc-tool)

## Keeping things up to date in real-time
Scalability and technical challenges were encountered, such as maintaining over 20,000 accommodations up-to-date in real-time in SA360 despite a maximum of 20 business data uploads allowed per day. These and other limitations of Google Ads were addressed through complex feed management and smart rules in Channable.

## Delivering results
By focusing on automation-driven growth in managing all of Sunweb’s campaigns, DEPT® successfully achieved all of the client’s goals within nine months, revitalizing and future-proofing the group’s entire digital marketing setup. 

The number of ongoing campaigns was significantly reduced, enabling Sunweb to innovate its digital marketing practices. The migration minimized manual campaign management, resulting in substantial time and cost savings. 

As a result of these efforts, Sunweb achieved excellent results, with PPC bookings increasing by 23% during the early booking season, greatly surpassing the objective for 2022.
![Dept X Sunweb-Image3.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/VALplp14Tii8yBz4fPKB)
The following results were also achieved as a result of the automation:

- **Effectiveness**: The number of campaigns was reduced from **1650** to **136**, leading to an approximate 60% reduction in manual work hours for campaign management.

- **Efficiency**: As a result of more efficient campaign organization with Channable, Sunweb was able to manage campaigns with their core team again. The result was a **35%** time saving on campaign management, allowing for an extra 224 hours per month to be spent on more strategic and innovative projects.

- **Scalability**: The migration framework can now be easily replicated across Sunweb’s accounts. Adding a new country or label now takes only around 15 hours, reducing work by approximately **70%**.

This case study demonstrates how Channable’s campaign management processes empowered DEPT® to deliver exceptional service for its client Sunweb. By greatly exceeding KPIs, the Sunweb Group can now prioritize growth in an industry primed for expansion in the aftermath of the pandemic. 

Supercharging customer growth with data, automation & Channable

## The need for efficient marketplace management
Managing multiple marketplaces is a complex challenge that goes beyond just listing products. For brands like Socksnob, maintaining consistency in product data, pricing, and inventory across 25 global fashion marketplaces is crucial. 

Without the right solution, this task can be daunting, requiring substantial manual effort and resources. Socksnob recognized the need to streamline these processes to scale effectively and turned to Channable for a solution.

## Overcoming manual management limitations
Before partnering with Channable, Socksnob faced significant challenges in managing and updating product information across multiple channels. The manual process was time-consuming and prone to errors, impacting the company's ability to maintain consistency and optimize listings. 

Additionally, pulling data from multiple sources made it difficult to gain an accurate picture of marketplace performance. These inefficiencies hindered Socksnob’s ability to grow and compete effectively across its many sales channels and markets.

## Automating marketplace management with Channable
Socksnob decided to integrate Channable into their operations because of its powerful [automated feed management solutions](https://www.channable.com/products/marketplace-integrator). Channable simplified the mapping process, enabled bulk uploads, and automated pricing updates, which were previously handled manually. 

This automation not only reduced the time spent on routine tasks by up to 50% but also ensured that product listings were consistently updated and optimized across all marketplaces.

## Key benefits realized

### 1.  Time savings and workflow efficiency 
Channable has significantly reduced the time required for Socksnob to manage product feeds.
Tasks that once took hours, such as bulk uploads and price adjustments, can now be completed in minutes. 

This efficiency has freed up Socksnob’s team to focus on growth strategies rather than being bogged down by manual processes.

### 2.  Rapid expansion across new marketplaces 
One of the most significant achievements since adopting Channable has been Socksnob’s rapid expansion into new marketplaces. 

The platform streamlined the onboarding process, allowing Socksnob to list products on six new marketplaces in half the time it previously took. This expansion has been instrumental in increasing Socksnob’s marketplace revenue and establishing a stronger global presence.

### 3.  Improved pricing strategy and profitability 
Automation has also enabled Socksnob to implement dynamic pricing strategies, boosting the sell-through rate of underperforming product lines. 

By optimizing prices in real-time, the company has seen a substantial improvement in profit margins, allowing them to better respond to market conditions and maximize profitability.

## Metrics that speak to success

-  Reduced price update time:  Automation cut down the time required for price changes by 50%, enabling quicker responses to competitive market fluctuations.

-  Increased sell-through rate:  Dynamic pricing strategies boosted the sell-through of non-performing product lines.

-  Increased profitability:  Real-time pricing optimization led to substantial improvements in profit margins.
![Socksnob - Image1.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/xkTirz9TiGH6yCwR203g)

## Building a foundation for future growth
Socksnob's partnership with Channable has laid a strong foundation for future growth. The automation of marketplace management has not only streamlined current operations but also positioned the company for continued expansion across more global marketplaces. 
![Socksnob - Image2.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cojWCUPeRDyzfTvskc1T)
With Channable, Socksnob has the tools needed to scale efficiently and stay competitive in an increasingly complex eCommerce landscape.

## Key takeaways

-  Reduced time to market:  Faster onboarding of new marketplaces, significantly expanding Socksnob's reach.

-  Streamlined processes:  The ability to launch products on multiple new marketplaces in 50% less time.

-  Improved efficiency:  Reduced reliance on manual processes, allowing the team to focus on strategic growth.

-  Future expansion:  A solid foundation for scaling across additional global marketplaces.

---
** Curious how our marketplace solution can elevate your eCommerce strategy?**

<center><p markdown="" style="text-align: center;"><a href="https://get.channable.com/unlock-growth-marketplaces-0" style="display: inline-block; padding: 12px 24px; border: 0px; border-radius: 3px; font-weight: bold; letter-spacing: 0.0625em; text-transform: uppercase; background: rgb(229, 70, 146); color: rgb(255, 255, 255); text-decoration: none;">Unlock Your Marketplace Growth Today</a></p></center>

For more insights on marketplace management, check out our [Comprehensive Marketplace Blog](https://www.channable.com/blog/mastering-marketplace-dynamics).


How automation drove Socksnob's marketplace growth and scalability

[Netprofiler](https://www.netprofiler.nl/), a Netherlands-based digital growth agency, leveraged data, artificial intelligence and the Channanle platform to streamline image asset workflows at leading shoe retailer Nelson Schoenen. The strategy employed significantly reduced the manual burden of managing image assets while greatly enhancing their relevance, allowing the brand to continue its focus on pursuing further growth.

Since its founding in 1949, Nelson Schoenen has grown to become one of the leading shoe retailers in the Netherlands, boasting over 100 physical stores alongside a robust online presence.

Although the retailer’s growth has been impressive, it has also been accompanied by challenges. In particular, as the number of ad groups and asset groups used by the company in its online marketing grew, it has meant that the workflow for creating, uploading, and assigning image assets has become increasingly cumbersome and resource-intensive. 

Netprofiler, a digital growth agency based in the Netherlands, came up with a way for Nelson Schoenen to continue its pursuit of growth without technical challenges holding it back. And it owed a lot to the Channable platform. 
[![Google Ads.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7FvAoExST4G0ZQECjeD7)](https://www.channable.com/products/ppc-tool/google-ads)

## The challenge before Channable
Over the past few years, Nelson has been growing its online presence using Google Ads. Through Channable, the company has largely been able to automate the creation and management of its advertising. However, while ad copies, keywords and campaign structures were easily generated with a few rules, automating image assets has always been an obstacle.
![Content-image-1.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/8PuDczTSAaHCYCPvXeKV)
Nelson Schoenen's previous experience with automating their Google Ads campaigns highlighted a significant hurdle: the manual and time-consuming process of managing image assets for both image extensions and performance max (PMAX) image assets.

The limitations of Google Ads' interface and Editor made the process of managing image assets a unique challenge. The retailer’s existing workflow for creating, uploading, and assigning image assets was not only burdensome but became increasingly impractical as the company's online presence grew.

## The objective
The main objective for Nelson Schoenen and Netprofiler was to find a way of completely overhauling the existing workflow of managing image assets. This involved:

- **Streamlining the process**: The project aimed to automate the various components around image management, including creating, uploading, and correctly assigning these assets to ad groups and asset groups.

- **Move away from generic image assets**: To enhance the relevance of ad group images to ensure that potential customers encounter highly relevant visuals in their search ads, directly contributing to the ads' effectiveness and appeal.

- **Support growth**: As Nelson’s inventory and product portfolio change continuously, we wanted to make sure that newly added product brands and models were automatically assigned an image without any manual input required.

## Implementing Channable
The key to the successful implementation of Netprofiler’s strategy arrived with the launch of ChatGPT. The large language model, which has generated so much buzz in the tech world, enabled Netprofiler to write a Google Ads automation script without external developer assistance. While the initial script wasn’t perfect, it laid the groundwork for integration with Channable’s feed management solutions, including its recently launched [PMAX](https://www.channable.com/blog/set-up-performance-max-campaign) Assets beta functionality.  
![Content image 2 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Wtu25jAEQ1yMU2yFXY6M)
The script created by ChatGPT enabled Nelson to automatically generate and assign image extensions, greatly streamlining the image asset management process for both standard search campaigns and PMAX campaigns. Tasks that previously relied on significant manual work could now be automated, including uploading images to the asset library and assigning them to the appropriate campaigns, ad groups and asset groups. 

## Results: Boosting efficiency and engagement
Netprofiler’s approach created two distinct workflows: one for managing image extensions in regular search campaigns and another for managing image assets in PMAX campaigns. 
![Content image 3 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cOwSEDhCTsaD6LmBPpl7)
This twin approach combined the power of Channable and Google Ads script by importing a CSV feed from Channable and using data to perform a series of tasks in the relevant Google Ads account. This meant all ad groups and asset groups were updated daily with the most relevant and up-to-date image assets, significantly reducing manual workload and enhancing the campaigns' overall effectiveness. 
As a result of Netprofiler’s utilization of the Channable platform:

- Setup time for image asset management was reduced from 128 hours (or 16 working days) to just two hours.

- The process of maintaining up-to-date, relevant image assets became significantly more manageable.

- Nelson Schoenen enjoyed a 98% reduction in manual labor.

- Each ad group and asset group was equipped with images that closely matched the advertised products - improving ad relevance, click-through rate and potential customer engagement.

The strategy employed by Netprofiler encompassed many different features of the Channable platform, including Channable Insights and the Dynamic Image Editor. The former made use of performance data to identify and display the most popular image variant for each product model, while the latter was used to create seasonal variants for each product image.

## Streamlining Nelson’s strategy with Channable 
The strategic use of Channable and Google Ads scripts, empowered by the latest technology like ChatGPT, has set a new standard in digital advertising automation. By streamlining the management of image assets, Nelson Schoenen has not only saved time and effort but also significantly enhanced the relevance and impact of its ads. 

The success of Netprofiler’s approach suggests that this is a strategy that would be easy to reproduce and apply to other aspects of digital marketing. At Channable, we are excited by the potential that Nelson Schoenen’s ChatGPT-inspired script contains for integrating a similar feature into our platform for image extensions.

Whatever the next development in the online ad space, it’s likely that automation will be part of it. As this recent success story involving Nelson Schoenen, Netprofiler, and [Channable](https://www.channable.com/) showed, the case for innovation in digital marketing is always a compelling one, regardless of a company’s recent successes. 


How Channable and Netprofiler boosted Nelson Schoenen's growth by 98%

A fast-growing Dutch eCommerce platform needed a scalable solution for managing ads for its large product range across multiple channels. They turned to Prodos, a leading digital marketing agency, who leveraged Channable to help them optimize their use of data and create consistent, high-quality ad content.
[![Google Ads.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7FvAoExST4G0ZQECjeD7)](https://www.channable.com/products/ppc-tool/google-ads)

## Challenges faced by the client
The client was in the process of scaling up its product range from 30,000 to over 100,000 items. Their goal was to create a smooth process for handling frequent product updates while maintaining high-quality, performance-based content. To achieve this for their client, Prodos would need to overcome these key challenges:

**Working with limited data**: The client was struggling with limited and suboptimally configured data. Essential information was buried within long threads of HTML code, which required extraction and reconfiguration. They also needed to copy over rules from a former Channable project.
 
While it was easy to copy those rules within Channable, the team still faced a big obstacle: the fields used in those rules sometimes had different names and sometimes simply no longer existed. So, Prodos would need to match all the fields with the old field names and recheck all the values. 

**Scaling up the product range**: To scale from 30,000 to over 100,000 products, the client needed an efficient way of feeding updates into the Channable server. The data needed to be simple and ample to work with it flexibly while maintaining the right degree of specificity to inform customers about the products.

## Prodos’s strategic approach using Channable
To offer their client the best possible solution, Prodos leveraged Channable’s robust platform to implement these strategic measures:

**Data integration & management**: By integrating various data sources, such as internal databases and data feeds like CSV and XML from the client’s website, Prodos streamlined and consolidated the data in Channable, so it could be seamlessly directed towards multiple advertising channels. Feedback from these channels looped back into Channable to optimize ads based on search volumes and product performance.

![Image 2 - Prodos (1).png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cBL3uLoYRr2penEEuaej)

**Creating efficient feed updates**: To manage the client’s huge set of Shopify data more easily, Prodos first tried removing as many unused fields as possible. Eventually, they circumvented this altogether by placing a CSV feed between Shopify and Channable.

**Optimizing use of performance data**: Prodos incorporated additional performance data imports into Channable to enhance campaign strategies. Product filters required 10 different rules per category to ensure precise targeting and improve campaign results.

**Performance tracking**: Channable's data analytics capabilities enabled Prodos to perform performance-based campaign segmentation. This allowed products to perform optimally based on their ROAS. The tool also offers real-time data, empowering Prodos to create data-driven campaigns, generate reports and automate product segmentation.

**Setting rules to overcome missing data**: Although Prodos updated the product data as thoroughly as possible, there were still some significant gaps, especially in categories and product filters. They created an extensive set of rules in Channable to edit and categorize the data. The result was a rule waterfall that extracts relevant categories from noisy metadata, so products can be accurately categorized, even if specific categories are missing.

**Boosting products**: By importing a list of bestsellers into Channable, Prodos boosted those products by allocating extra budget to the shopping campaign. This helps the client achieve an optimal ROAS by maximizing the value gained from each conversion.

## Rule-based product segmentation
Prodos leveraged Channables highly [detailed waterfall segmentation](https://www.channable.com/blog/performance-segmentation-campaign-efficiency) flow of rules to segment their client's assortment based on performance and product data, This included data points like, competitive pricing, reviews, and delivery times in real time.
![Image 3- Prodos.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/uzLjZoRrRvCWepglbBfH)
A product would get a score for each datapoint depending on the relative position it would have to the other products or competitors. This enabled Prodos to create a holistic and balanced product segmentation. Prodos chose to segment their client's product range into the following categories:

- **Stars**: High-performing products that generate significant revenue and have a strong return on ad spend (ROAS). These became the top priority for promotion.

- **Potentials**: Products that support the heroes, performing well but not at the top level. They were still valuable and worth promoting.

- **Invisibles**: Underperforming products that do not generate enough revenue or have poor ROAS. These might be temporarily excluded from campaigns to focus resources on better-performing products.

- **Underperformers**: Products that have previously performed poorly but are given a chance to improve through dedicated campaigns and strategies aimed at reviving their sales performance.

## Seamless ad management with Channable
Thanks to Prodos’s strategic use of the Channable platform, they were able to deliver a significant increase in [Performance Max](https://www.channable.com/blog/set-up-performance-max-campaign) and shopping campaigns for the client while staying on target with ROAS.

With integrated and automated solutions from Channable, Prodos was able to streamline the complex task of managing the client’s wide and diverse range of ad campaigns. 
![Image 4- Prodos.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/tZRnkmXiQmSKsNvH0hri)
By using Channable to optimize data management, automate ad group creation and integrate performance analytics, Prodos is helping their client to run high-impact ad campaigns, so they can scale up their business and focus on their core activities.

Are you looking for an all-in-one solution to clean up your client’s product data and optimize campaigns for a large product range? 

Learn how [Channable’s platform](https://www.channable.com/products/product-feed-management-tool) can help your agency deliver better results! Get started with Channable today.

<div class="cta">
<h3>Take the next step</h3>
<p>Want to learn more about how to fix your product feeds and boost visibility?</p>
<a href="https://www.channable.com/invisible-to-unmissable" target="_blank" class="cta-button">Explore courses</a>
</div>

How Prodos used Channable to scale their eCommerce success

Bruna, the largest bookstore in the Netherlands, faced a major challenge in advertising their vast inventory of books and office supplies. With around 1 million products to sell, they required a sophisticated approach to maintain precision and effectiveness in their campaigns.

To face the challenges, NeoSEM, a leading digital marketing agency which manages [Google Ads ](https://www.channable.com/products/ppc-tool)campaigns for Bruna, turned to Channable. Together, we implemented a strategy and the right tools to streamline Bruna’s complex inventory management and create high-impact ad campaigns.
[![Google Ads.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7FvAoExST4G0ZQECjeD7)](https://www.channable.com/products/ppc-tool/google-ads)

## Challenges Faced by NeoSEM
Managing Bruna’s large product range across multiple channels presented several challenges for NeoSEM, including:

- **Vast number of products**: Managing ads for nearly one million items, including books and office supplies, required bulk strategies that could also maintain ad quality at the product level. Traffic only sees one or a few ads, so precision and accuracy were crucial.

- **Dynamic assortment:** Books are constantly going in and out of stock, and Bruna frequently adds new products, making it essential to keep their ads up to date.

- **Effective budget allocation**: It was crucial to ensure that Bruna was spending its advertising budget on the right products. That meant giving bestsellers the most visibility, while taking the short sales peaks for books into account.

To tackle these challenges, NeoSEM leveraged Channable’s platform to streamline Bruna’s ad feeds and get the most out of each campaign.

## Channable's implemented solutions
Channable provided an all-in-one solution for NeoSEM, enabling efficient data management, dynamic ad creation and advanced performance analytics. We collaborated with them to develop an effective strategy that addressed the challenges Bruna was facing. This included the following solutions:

Streamlining product feeds with dynamic product management
Step one was to organize Bruna’s huge product list into manageable segments. NeoSEM fed Bruna’s detailed product information into Channable through a range of different connections and product feeds. 

For example, English books, Dutch books, e-books and office supplies all came from separate feeds, enabling Bruna to streamline its processes via Channable.

![Content image 1.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/jmkTrDZQ0uW9xESYDSWQ)

Channable also enabled NeoSEM to set up filters to remove out-of-stock and preorder books, reducing the number of products to a more manageable 600,000. They achieved this by stacking multiple layers of rules in Channable, which automatically ensured that Bruna would only advertise in-stock products.

While NeoSEM was able to automate most feeds using Channable, they also needed to add manual spreadsheets to allow Bruna to contribute their own input and manage special product lists. 

This approach helps incorporate Bruna's up-to-date market insights and trending products. Ultimately, their goal is to use Channable to fully automate these forecasts based on sales data.

## Building effective search and shopping campaigns
Creating search ads for specific items was another challenge. Channable’s Text Ads feature allowed NeoSEM to generate dynamic keywords by combining book titles and authors. 

This automated process ensured timely and relevant ads for each book. NeoSEM also set a rule in Channable to include only books with at least 10 sales in the past year in the Search campaign, narrowing down the list of titles from 115,000 to just over 4,000.

![Content image 2.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/YbdxiFuLQNycehPQZx9b)

NeoSEM applied a similar approach for Shopping/Performance Max campaigns, resulting in nearly 100 different campaigns in Google Ads. They used custom labels to segment products based on performance data.

## Optimizing budget allocation and managing short sales peaks
To spotlight the most profitable products, NeoSEM linked sales data from Bruna’s entire online shop to the product feed in Channable. 

This data, along with performance data from Google Ads, allowed Bruna to segment its products more precisely. Now, they can categorize products based on their historical sales and performance trends, so that advertising spend is directed only to the most relevant products.

NeoSEM also had to find a solution to account for short sales peaks among Bruna’s products. Books typically only stay popular for about three weeks, so timing is everything. 

By incorporating the release date into the product feed in Channable, NeoSEM set a rule to label products as “new” for the first 14 days after their release. As a result, Bruna is now able to automatically highlight new books before the hype around them starts to fade.

![Content image 3.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/xTHW8xmjSHm3fHY7rXcl)

## Advanced performance analytics and strategic collaboration
Channable’s also enabled NeoSEM to monitor performance data from Google Analytics, Google Ads and other sources. This real-time data allowed them to continuously optimize campaigns based on product performance, which streamlined the ad budget and maximized ROAS for Bruna.

NeoSEM’s strategic collaboration with Channable was a major factor in achieving these results. Channable’s platform provided the necessary tools for NeoSEM to:

- **Streamline data integration**: By consolidating various data sources, Channable enabled NeoSEM to manage Bruna’s extensive product range effectively.

- **Automate ad creation**: Dynamic ad generation ensured that Bruna’s ads were always relevant and up-to-date.

- **Leverage performance analytics**: Real-time insights allowed NeoSEM to optimize campaigns continuously, so that Bruna’s most profitable products received the most visibility.

## Optimized campaigns for maximum ROAS
Channable’s integrated solutions made it possible for NeoSEM and Bruna to manage a large and complex set of Google Ads campaigns. By optimizing feeds, automating ad group creation and leveraging advanced analytics in Channable, NeoSEM has enabled Bruna to advertise more effectively and boost its ROAS.

Are you managing ads for complex product ranges and looking for a way to optimize your strategy? Discover how Channable’s platform can help your agency. [Get started with your free trial today](https://www.channable.com/signup).


How NeoSEM revamped Bruna’s Google Ads campaigns with Channable

## Volero's Amazon Ads transformation
At Volero, managing and optimizing product listings across various platforms was becoming an overwhelming task. 

With over 5,000 products in their catalog, keeping everything organized and up-to-date felt like an impossible mission. 

Enter Volero's journey for an ads automation solution that could support how they handle their Amazon Ads campaigns and overall product data management.

## Streamlining processes and optimizing product data
Once the pain points of optimizing product data were identified, adopting automation has been a game-changer for campaign management. It's like having a magic wand that transforms product data into exactly what is needed. 

This new way of working gave Volero the flexibility to play around with keywords, product titles, and content, making it easier to order and categorize products in bulk. 

> Before automation, this process was a nightmare. Now, it's a breeze.

## Unlocking the potential of Amazon Ads
Volero's journey with Amazon Ads took a significant turn with implementing Channable data management and automation. Managing campaigns manually was incredibly time-consuming, especially with their extensive product range. 

For instance, Volero sells rugs in various colors—imagine having to assign each color to the right campaign manually. 

With Channable, they set up a simple ruleset for each color, automating the process. This saved countless hours and reduced errors, allowing Volero's marketers to focus on strategy rather than tedious tasks.

[![PPC.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Wa2tAP7jQceAnStbTGyY)](https://www.channable.com/products/ppc-tool)

## Support that goes above and beyond
The support from Channable has been outstanding for Volero. Whenever they have a question, the customer success team responds quickly and with empathy. 

The team always ensures that Volero's queries are handled by the right department, making them feel valued and understood. It's clear that the team at Channable knows their stuff and knows who to direct Volero to for the best help.

## A collaborative effort across departments
Channable isn't just a soution for Volero's marketplace specialists. Their Data Manager uses it to enrich data and support PPC specialists. The marketing team leverages it for social platforms like [Pinterest](https://www.channable.com/integrations/pinterest) and [Facebook](https://www.channable.com/integrations/facebook-product-feed). 

In total, about seven people across different departments use Channable daily, making it an integral part of their operations.

## A major update and impressive results
Volero launched their campaigns powered with Channable's automation at the start of 2024, with a significant update in May. This update allowed them to create 50-100 new campaigns efficiently. 

Although they faced challenges, like automation hiccups and manual keyword bidding, the results were promising. 

Their Return on Advertising Spend (**ROAS**) started strong at **8.0**, and even with some setbacks, it remained above **2.0**, doubling their performance compared to previous campaigns handled manually via Amazon.

![Image_03 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/OjayL4aZRje6XLHzkBMD)

## Overcoming challenges and setting new goals
Initially, Volero struggled with creating campaign groups and automation not running smoothly. Despite these hurdles, Channable's features enabled them to launch multiple campaigns at once, using dynamic fields to optimize efforts. 

Their primary goal was to automate as much as possible to handle their vast SKU range. While some features are still needed, like keyword bidding and better automation for budget rules, they are optimistic about the future updates and development Channable will bring.

## Final thoughts
Volero's experience with Channable has opened new possibilities. It has streamlined its processes, optimized data management, and significantly improved its Amazon Ads campaigns. 

While there are still areas for improvement, the benefits seen so far make them confident in continuing to use and recommend Channable. 

![Quote - Volero.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/LtVvPSMnRtSbQFCuulFg)

They look forward to future updates that will further enhance their ability to automate and optimize campaigns, helping them stay ahead in the competitive market.

By leveraging Channable, Volero has transformed its operations, making what once seemed impossible not only possible but efficient and effective. Here's to continued growth and innovation!


How Volero doubled their ROAS by automating Amazon Ads for 5.000 products

## The challenge of switching solutions

### Concerns and risks

Switching from one tool to another always raises concerns, both for agencies and their clients. [Brandpfeil](https://brandpfeil.de/) was no exception when they considered transitioning from Channel Pilot to Channable. 

KPIs such as monthly revenue and sales metrics were at stake. To mitigate these risks, brandpfeil approached the switch methodically, ensuring minimal disruption to their clients' daily operations.

So we sat down with Jan Meißner - Head of eCommerce Business at brandpfeil to hear his story and experience of how he made the switch to Channable and the impact it had on brandpfeil and their client's business.

### Minimizing risk and effort

Brandpfeil’s primary goal was to access and store data more efficiently to enhance the quality of product data. Their client of over 9 years, [Glogner GmbH](https://glogner-shop.de/), was using [Shopware](https://www.channable.com/integrations/shopware) as a CMS and distributing products specialized in industrial supplies and business equipment across three marketplaces. 

They needed a solution that wouldn’t interfere with their ongoing business. 

![Image 1 (3).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/doHSUQqUSHqcqUnO01v6)

By installing Channable via a simple plugin, brandpfeil could seamlessly tap into their data pool without affecting live distribution. This safe, step-by-step approach allowed them to familiarize themselves with Channable’s features and reduce initial risks when migrating, such as ad downtime or disruptions to campaign performance.

## A strategic transition

### Implementing Channable

Brandpfeil carefully configured Channable, starting with their first marketplace, [Otto](https://www.channable.com/otto), one of the largest marketplaces for users and popularity in Germany. The immediate impact was noticeable: the client's four thousand products showed improved sales due to enhanced product data quality. 

The successful implementation highlighted the significant potential of Channable to drive revenue growth.

### Overcoming client hesitations

Clients often hesitate to switch tools due to fear of the unknown, potential negative impacts on sales, and disruptions to their operations. 

However, brandpfeil's strategic approach and transparent communication helped alleviate these concerns. Clients trusted brandpfeil’s expertise and judgment, understanding that the benefits of Channable's solution and automation far outweighed the temporary inconveniences of the transition.

## Key considerations for switching tools

### Balancing cost and benefits

For eCommerce advertisers, cost is always a critical factor. However, brandpfeil’s clients understood that the value derived from a solution like Channable goes beyond the initial expense. Channable not only enhances revenue but also significantly reduces process costs. 

Glogner recognized that investing in a superior solution could lead to higher monthly revenue and overall business growth. 

By lowering process costs through more efficient software, clients save money, which can then be reinvested into other growth opportunities, ensuring a positive return on investment.

### Functionality and trust

The functionality of a tool is paramount. Brandpfeil's clients were convinced to switch to Channable because it provided solutions to existing problems that their previous tool couldn’t address. 

This decision was heavily reliant on the trust and expertise that brandpfeil had built with their clients, emphasizing the importance of a strong agency-client relationship.

## Enhancing agency operations with Channable

### Streamlining processes

Channable’s rule creation feature stands out as a game-changer for brandpfeil. The ability to transfer rules between projects simplified complex processes and significantly reduced the time and effort required for repetitive tasks. 

For instance, adjusting product names to meet marketplace requirements was made effortless with Channable’s [rule-based](https://www.channable.com/products/product-feed-management-tool) automation.

![Image 4 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/5ZyHc7sVRtmwkFwn9J9M)

One example was the adjustment of article names to adapt them to the requirements of the marketplaces. A client sells sets of plates in different quantities (4 pcs, 6 pcs, 12 pcs). 

They wanted to add the product quantity to the product name within the marketplace. Using Channable allowed them to create a rule that did just that. They could even see the results of the rule in a preview. This option makes the rules easy to use, no developers required.

### Error management and dashboard usability

Channable's error messages are quickly generated and highly accurate, enabling brandpfeil to resolve issues promptly. This proactive approach to error management reduced repetitive mistakes and optimized workflows. 

Additionally, an intuitive dashboard made it easy for even inexperienced team members to navigate and contribute, enhancing overall team productivity.

## Overcoming initial challenges

### Support and customer service

The initial phase of using any new tool comes with challenges. Channable’s exceptional customer service played a crucial role in brandpfeil’s smooth transition. 

Prompt and professional responses to queries ensured that brandpfeil could leverage Channable’s full potential without significant delays or disruptions, helping smooth out the transition and initial setup.

### Team integration

Currently, three team members at brandpfeil work daily with Channable, and the number is growing. The tool’s user-friendly interface lowers the barrier for new employees, making it easier for the agency to scale its operations and integrate more team members into the workflow.

![Image 3 (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/sZwgV8VMS2ygP1Q4BZYn)

### Embracing innovation

Brandpfeil's journey with Channable highlights the transformative impact of the right eCommerce solution. The seamless transition, enhanced data quality, and significant improvements in operational efficiency underscore the value of Channable. 

By trusting in Channable’s capabilities and leveraging its powerful features, brandpfeil has not only optimized its processes but also driven substantial growth for its clients. 

Brandpfeil reduced daily work hours required for marketplace management by 30%, and increased clients listed items via the use of rules for optimization by 100% within the first 3 months of going live with Channable.

Glogner specifically saw **sales increase by over 250%** in their UK market once they optimized their data quality with Channable. This result came from optimizing product descriptions and listings, by combining Glogner's listings with their advertised brand's product descriptions, creating detailed and specific ads.

For agencies considering a similar switch, brandpfeil’s success story serves as a testament to the benefits of embracing innovation and technology in your multichannel eCommerce strategy.

<div class="cta">
<h3>Take the next step</h3>
<p>Want to learn more about how to fix your product feeds and boost visibility?</p>
<a href="https://www.channable.com/invisible-to-unmissable" target="_blank" class="cta-button">Explore courses</a>
</div>

Transforming for eCommerce growth: A success story with brandpfeil

## Mastering multitudes
[Stride-Up](https://www.stride-up.fr/) has always been at the forefront of digital marketing innovation, but managing multiple clients efficiently and effectively posed a challenge. The introduction of [Channable](https://www.channable.com/industry/digital-marketing-agencies) into their technology stack marked a pivotal moment for the agency. The use of Channable's Multi-Client Center (MCC) has revolutionized their account management. 

Account managers can now easily share accounts, quickly create new client accounts, and link them with the MCC. This seamless integration allows for easy access to all setups in their client's account, significantly reducing the need for administrator intervention.

![Image 1 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/qovruldBTquI5TMgvz4O)

One of the standout features of Channable that has been instrumental for Stride-Up is the ability to create and share Master Rules. 

These rules can be copied and pasted across different projects and accounts, facilitating rapid implementation for new accounts and ensuring consistency across the board. 

This capability has not only saved time but also ensured a high level of precision and efficiency across campaigns and accounts.

Channable's platform has greatly enhanced Stride-Up's operational efficiency, particularly in client management and product optimization. 

For one client Stride-Up had a 4x in sales, over 3x in revenue and over a 35% increase in ROAS with the automation of descriptions and tiles with Channable's solution.

![Image 2 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/1HooCc1PRXq89QIl7jH0)

The[ product feed](https://www.channable.com/products/product-feed-management-tool) connection and updates ensure that the latest information from the CMS is always available, which is crucial for the accuracy and relevance of campaigns. The platform's user-friendly design, comprehensive FAQ, and responsive support team have further contributed to making it accessible even for all account managers.

## Streamlining success
Before adopting Channable, Stride-Up faced challenges managing large client catalogs and ensuring timely updates. The automation capabilities of Channable have addressed these issues effectively. 

For instance, the categorization feature and the ability to control what is sent to platforms have made campaigns more profitable by avoiding the diffusion of outdated products and managing product titles more effectively for higher click and conversion.

![Image 3 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/qoc7UAxRhS3C1ul1lDCH)

The partnership with Channable has also enabled Stride-Up to offer value-added services such as international market expansion and product feed optimization to scale campaigns without adding more maintenance or work. 

![Image 4.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/VrtZjxIXTraKODrLoe4J)

Channable's role in Stride-Up's technology stack cannot be overstated. It integrates seamlessly with other tools like Google Ads and Meta Ads, making it the sole tool at this scale that Stride-Up relies on. 

The platform's competitive pricing has made it easier for Stride-Up to recommend Channable to their clients, contributing significantly to their growth and ability to manage a larger client portfolio.

## A growing partnership
The collaboration between Stride-Up and Channable has not only streamlined the agency's operations but has also significantly enhanced its ability to deliver high-quality, efficient, and effective services to its clients. 

The use of Channable's platform has led to increased client satisfaction and has supported Stride-Up's growth by enabling them to manage a larger portfolio of clients. 

With a dedicated team of 29 Account Managers, Stride-Up continues to leverage Channable’s innovative solutions to drive success and achieve outstanding results for their clients.

<div class="cta">
<h3>Take the next step</h3>
<p>Want to learn more about how to fix your product feeds and boost visibility?</p>
<a href="https://www.channable.com/invisible-to-unmissable" target="_blank" class="cta-button">Explore courses</a>
</div>

Streamlining success: The Stride-Up Channable connection

Sportnet's goal was to boost eCommerce sales while optimizing margins. To realize this objective in their digital advertising strategy, [Studio Cappello](https://www.studiocappello.it/), a [WMR Group](https://www.wmr.it/it/) company, utilized **Channable's Feed Management and Insights & Analytics** functionalities to optimize the paid ads.

The complexity of the project was due to the multiple product categories, each with different optimization needs, and the variety of active paid channels, including: Google Ads, Meta Ads, comparison, and affiliation channels.

## How Studio Cappello leveraged Channable to improve conversion rate

After an initial analysis of their product import data, connected to their integration with Magento, several optimizations were identified.

The following sections highlight some of them.

### Data enrichment of product attributes belonging to the same Item Group

Sportnet's product import consisted of parent products, which did not contain basic information such as stock and sizes, and child products, which contained the information on the reference size variant.

Thanks to the rules based on the **'item_group_id'** field, it was possible to calculate the total stock and the number of available sizes per product in real-time.

![Frame 1.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/a5f7QroBRiCmqUg7WmXw)

From this data, exclusion rules were then applied, based on stock availability and size.

###  Data Enrichment for deeper analysis in Google Analytics

Price comparison channels are imperative for engaging users who have a high intent to buy, on the other hand, popular products can drive a lot of traffic but few conversions.

To optimize the ad spend of these channels and increase the conversion rate, tracking parameters were added with a Channable rule.

![Frame 2.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/SR1akXerSm9yMu14dydX)

The advantage of this functionality is the fact that these tracking parameters can be dynamically enhanced by exploiting product attributes: thanks to this strategy, it was possible to deepen the analytic detail and thus define the product categories worth targeting for each product. 

The Insights & Analytics module then made it possible to exclude underperforming products in real time based on revenue and sessions generated.

##  The results of automation

Channable supported Sportnet and marketing agency Studio Cappello in managing the complexity of channels and product categories, providing a set of tools to proceed independently with [feed optimization](https://www.channable.com/products/product-feed-management-tool).

The most outstanding results were recorded in eCommerce performance in the 6 months following the activation of the tool: compared to the previous 6 months, with an investment of **-10%**, transactions increased by **+46%**.

Considering that the pre-activation period includes Black Friday, this performance can be considered even higher. In support of this result, it is necessary to point out that the conversion rate of digital advertising channels increased by **+ 44%** when the eCommerce average recorded **+ 28%**.

## The recipe for this successful strategy

The first key aspect for success was the strong collaboration that was established between Sportnet and Studio Cappello.

In fact, the company made available key data to reach their targets, such as margins and availability per product.

Studio Cappello, also used all the power and knowledge under their control to achieve the goal.

Finally, the most important choice was the identification of a solution capable of guaranteeing autonomy and proper data integration, i.e. [Channable](https://www.channable.com/), which by supporting Studio Cappello made it possible to achieve the set objectives, exceeding results set by both parties.

<div class="cta">
<h3>Take the next step</h3>
<p>Want to learn more about how to fix your product feeds and boost visibility?</p>
<a href="https://www.channable.com/invisible-to-unmissable" target="_blank" class="cta-button">Explore courses</a>
</div>

Sportnet: Optimising ADV conversion rate through feed management

In the fast and complex world of eCommerce, advertising for thousands of products across various product groups presents a significant challenge. This challenge becomes all the more daunting when promotions with varying timelines need to be managed, and control over product performance is imperative. 

[WE Fashion](https://wefashion.com/), an international fashion brand, faced these challenges when managing their Google Ads campaigns for multiple countries. We will delve into how Channable played a pivotal role in overcoming these obstacles and earned them the Agency Partner Day 2024 use case of the year award.
[![Google Ads.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7FvAoExST4G0ZQECjeD7)](https://www.channable.com/products/ppc-tool/google-ads)

## Challenges faced by WE Fashion

At WE Fashion, managing ads for a vast range of products across four countries is no small feat. Amidst frequent promotions and the drive to spotlight top-selling items, they grapple with the demands of updating campaigns. The challenges they faced were:

- **Massive product advertising**: WE Fashion offers thousands of products across different categories. The complexity arises when advertising for these products in four different countries - Netherlands, Germany, Belgium, and Switzerland. The introduction of a new product feature often leads to the creation of new campaigns and ad groups, demanding constant attention and management.

- **Varied promotions**: Numerous promotions run across different product groups with varying timelines, requiring updates even during weekends. This involves a lot of manual input, such as updating headlines and descriptions a day in advance.

- **Control over product performance**: With Google's increasing automation, maintaining control over campaigns, especially shopping campaigns, becomes challenging. It's imperative to leverage the potential of products effectively and retain control, especially when focusing on the most profitable items.

Facing these advertising challenges, WE Fashion needed a robust solution to seamlessly manage their extensive product lineup and ensure their promotional strategies hit the mark every time. That's when [Maxlead](https://maxlead.com/) introduced them to Channable.


## Channable's implemented solutions

Channable’s platform offered an all-in-one solution for WE Fashion by consolidating data, automating ad creation for their vast product range, and providing powerful insights to boost ad performance across four countries.


![01_Success Story_Maxlead_Image_01_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/SdNqYeifQCKPRnzqhioh)

Channable addresses WE Fashion’s challenges with a threefold solution:

- **Feed management & integration:** By integrating various data sources, such as Google spreadsheets and data feeds like CSV and XML from WE Fashion's website, Channable streamlines the data. This consolidated data can then be directed towards Google Ads for Search and Shopping. The feedback from these channels is looped back into Channable for optimization based on search volumes and product performance.

- **Dynamic ad creation**: Given the sheer volume of products, with 10,000 unique items, 750 ad groups, 12,500 keywords spanning 4 countries, manual management is impractical. With Channable's dynamic ad creation, as soon as a new product variant, like a new color, is added online, a new ad group is automatically created. This automation ensures timely and relevant advertising.

- ** Performance analytics**: Channable's Insights & Analytics tool enables performance-based campaign segmentation. This means products can perform optimally based on their Return-On-Ad-Spend (ROAS). The tool also offers real-time data, empowering data-driven campaign creation, reporting, and automated product segmentation.

## Strategic product bucketing for ad efficiency

Many fashion brands, when advertising online, treat all their products the same way, allocating similar budgets and resources without considering the unique characteristics and performance metrics of each product.

By not differentiating between products, companies might overspend on advertising for items that aren't popular or profitable, while underinvesting in products that have the potential to generate more revenue. This can lead to inefficiencies in advertising spend and missed opportunities.
![Buckets We Fashion Channable Case (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Uk05pQMQLWqMIWGYTPlL)

To tackle this, Maxlead and WE Fashion developed a score model that considers factors beyond just the price. They identified several key factors of influence, including the chance of product returns, markdown effects on margins, size availability, search volume, and revenue metrics distinguishing bestsellers from slow movers.

Using this model, products are then bucketed into high, mid, and low focus groups. Channable's dynamic feed management ensures that these scores are not static; as factors such as search volume or return rates change, products can move between predefined buckets.
![WE Fasion Maxlead Case score.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/A9jPf6hTSlmlm6ivxk4P)

The real genius behind this approach lies in its application. By categorizing products into these buckets, WE Fashion is able to create tailored advertising strategies. 

High focus products, often bestsellers or those with high search volumes, received advertising boosts to capitalize on their popularity. Low focus items, which might historically have drained advertising budgets without corresponding returns, were given a different treatment.

## Maxlead masters Google Ads campaigns

Diving even deeper into WE Fashion and Maxleads' winning strategies we sat down with Stephanie Smits, Lead Consultant SEA @ Maxlead for our April episode of Agency Stories, Channable's curated webinar series created by digital experts for agencies. 

[![Google Ads Campaigns.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/3fYIwbQoQhaP2Hy5R2Sv)](https://www.channable.com/videos/agency-stories-master-google-ads-campaigns)

We discussed how they implemented their innovative strategies to overcome advertising obstacles and boost their Google Ads campaigns to new heights. 

Watch the entire episode in the link [here](https://www.channable.com/videos/agency-stories-master-google-ads-campaigns) and explore the [Agency Stories landing page ](https://www.channable.com/agency-stories)to view the next edition.

## Seamless ad management with Channable

Channable's integrated and automated solutions significantly ease the complexities of managing vast and varied Google Ads campaigns for brands like WE Fashion. 

By optimizing feeds, automating ad group creation, and offering performance analytics, Channable ensures that brands can focus on what truly matters – delivering quality products and services to their customers.

Ready to streamline your digital advertising strategy? Experience the transformative power of Channable's platform for your brand. [Click here](https://www.channable.com/signup) to get started with Channable today.

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How WE Fashion elevated their Google Ads campaigns with Channable

### Skyscanner

Skyscanner, a global leader in travel, faced a significant challenge when the COVID-19 pandemic hit and the travel industry came to a standstill. 

With their SEM activity paused, they needed a strategy to bounce back and capture renewed demand as travelers began planning trips again. That's when they turned to Channable.

### Scaling and overcoming challenges

Channable's Feed Management functionality provided Skyscanner with the tools needed to build keyword-focused campaigns at a global scale. 

This feature allowed them to adopt new broad match options and incorporate pricing and price extensions into their ads. By standardizing, enriching and automating their data, Skyscanner was able to scale at a rapid pace.

The platform empowered Skyscanner's SEM team to become self-sufficient in creating new attributes, resulting in extensive keyword coverage across all Skyscanner routes. 

Using Channable for just under a year, Skyscanner witnessed significant advantages. The platform saved them time and provided ease in building campaigns, allowing for efficient updates at scale. 

If any errors are detected during quality assurance, updating campaigns at scale is a breeze. Skyscanner anticipates creating more compelling, relevant and traveller-first  ads for their audience by leveraging the information in their Feeds over the next 12-24 months.

![02_Success Story_Skyscanner_Image_02_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/GnQsd1gwR4qX9pwgxWRs)

### Impressive results: Increased sessions and traffic with Skyscanner's feed management strategy

The results of Skyscanner's effort speak for themselves. In January 2023, after launching their first 10 markets using Feed Management via Channable, Skyscanner experienced remarkable growth. 

- YoY Paid Search and Direct traffic increased at a similar rate, except for markets that were utilising Feeds automation, which grew **+58%**-points faster than Direct.  

- Feed markets contributed **80%** of total **YoY traffic growth** from Google SEMs campaigns. 

Channable has unlocked immense potential for Skyscanner, enabling them to achieve milestones that would have been difficult to reach otherwise. 

The platform has become instrumental in their ongoing expansion plans, with Skyscanner now expanded Feeds into Car Hire.

### Unlocking potential and expanding horizons: Skyscanner's journey with Channable

The decision to choose Channable was influenced by several factors. The tool's intuitive interface and user-friendly functionality, and ability to standardize and consolidate data and workflows set it apart from competitors.

Additionally, the availability of the [PPC ad generation](https://www.channable.com/products/ppc-tool) and features like[ Price Extensions](https://www.channable.com/blog/blog-increase-ctr-ads-with-price-extensions-and-sitelinks), paved the way for Skyscanner's success.

Skyscanner had confidence in Channable's ability to deliver results thanks to the in-depth research and understanding displayed by the Channable team. 

Through multiple calls, Skyscanner gained reassurance about the level of service and support they would receive, and those expectations were fulfilled.

### The decision point: Why Skyscanner chose Channable for scalability and support

Skyscanner's partnership with Channable has proven to be a resounding success, allowing them to overcome challenges, achieve scalability, and drive substantial growth. 

![01_Success Story_Skyscanner_Image_01_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7pPl1NimQfShvV23Kj0G)


As they continue to leverage Channable's capabilities, Skyscanner is confident in their ability to provide more compelling and tailored experiences for travellers in the months and years to come.

### Key learnings:

- Channable's Feeds functionality enabled Skyscanner to build keyword-focused campaigns at scale and incorporate pricing and price extensions into their ads, resulting in extensive keyword coverage across all routes.

- Skyscanner witnessed strong growth and increased sessions paid search, with markets utilizing Feed Management, experiencing even higher paid search session growth.

- Traffic generated from these focus markets accounted for a significant portion of total traffic, contributing to a remarkable 75% YoY increase in Click Coverage on Google. 

- The decision to choose Channable was influenced by factors such as the tool's intuitive interface, user-friendly functionality, and the possibility of integrating PPC into their strategic roadmap.

Explore what Channable could do for your [feed management](https://www.channable.com/products/product-feed-management-tool) and eCommerce advertising on our products page.


Skyscanner's rocketing growth: Achieving scalability and success with automation

[The Stone](https://www.thestone.nl/) is a significant fashion brand in the Netherlands, with 54 physical stores and a robust online presence. 

Despite their success, The Stone was grappling with a pervasive issue in online retail: high return rates. These high rates not only disrupted their logistics but also ate into their profits. 

Enter [Multiply](https://multiply.nl/), a retail-specialized Agency, that used Channable to transform this challenge into an opportunity, successfully decreasing The Stone's return percentages and increasing profits.

![Results The Stone & Channable (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Mzv1ij5DTiaTqSONWnvL)

### The challenges before Channable
Prior to the collaboration, The Stone had a problematic high return rate affecting the profitability of their webshop. Their online platform seemed to perform well on a pay-per-click basis, but in-depth analysis showed that returns were causing a dent in their net profit.

Some of the key challenges included:

- High return percentages, up to almost 50%, threatening the profitability of their online shop.

- Lack of a comprehensive strategy to identify and exclude low-performing products from advertising efforts.

- No mechanism to track performance on an item-level basis, resulting in a lack of actionable insights.

### Introducing the Channable solution
Multiply, in partnership with The Stone, leveraged Channable to bridge the gap between their ERP data and their advertising strategies. They used Channable to label products based on return rates and sales volume, both online and in stores.

Thanks to Channable's capabilities, a complex but efficient rule system was developed, allowing:

- **Time-sensitive data collection**: ERP data for returns and sales volumes for periods of 14, 30, and 90 days.

- **Product Segmentation**: Products were classified and divided into buckets based on their return percentages and overall performance both online and offline.

- **Dynamic Ads**: Channable's dynamic ad capabilities were utilized to generate ads with the most current product data, ensuring accuracy and relevance.

### Implementing Channable
Multiply established product labels within Channable, segmenting products into categories based on their return percentages and sales performance both online and offline. These segmentation buckets played a key role in dictating the ad strategies for each product category.

For instance, products that performed well in physical stores but had high return rates online were strategically advertised to drive in-store traffic. Conversely, products with strong online performance were pushed aggressively in online campaigns.

![Success Story Quote Sven Multiply (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/av22qBu5SCCC7kjNACFT)

"The capabilities of Channable, coupled with our expertise in utilizing ERP data, allowed us to optimize ad spend effectively. We successfully reduced returns and enhanced The Stone's profitability," said Sven van Bergenhenegouwen, Online Marketing Consultant at Multiply.

### A fully automated setup
One of the most significant advantages of implementing Channable by Multiply was the automation achieved on an item-level basis. Channable's rule-based system and dynamic ad capabilities allowed The Stone's campaigns to be updated automatically based on real-time ERP data, like return percentages and sales volumes. 

This automation not only optimized the campaigns but also freed up countless hours that would have otherwise been spent on manual tasks. In a business where time is money, this was an invaluable gain.

### Results: From wasted spend to winning strategy
With the implementation of Channable's advanced features, The Stone saw some impressive results:

- Return on Advertising Spend (ROAS) saw a surge of 58%.

- Exclusion of non-performing products was increased by up to 10%.

- Net profits from Google Ads increased by 16%.

### A success story made possible by Channable
Multiply, in collaboration with The Stone, showcased how Channable's advanced features can not only integrate seamlessly with ERP data but can also turn challenges into opportunities.

"With Channable, we were able to turn data into actionable insights, making a marked difference in our profitability," states Sander Goedhart, Manager Omnichannel at The Stone

### Ready to transform your online business?
Join the ranks of successful brands like The Stone, who have turned their challenges into success stories. With Channable's advanced toolset, the sky's the limit. [Get started today](https://channable.com/signup) and start your journey to online retail success.


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How The Stone Minimized Wasted Spend and Boosted Profitability Using Channable

[Storeis](https://store.is/) is an independent e-commerce consultancy and digital marketing agency. Their main areas of expertise range from Online Advertising to Web Optimization, from UX to Digital Intelligence. The agency specializes in the Fashion, Luxury, Sport, Retail, Beauty, and Consumer Electronics sectors, and positions itself as a long-term business partner for the brands it collaborates with, supporting their digital transformation processes. 

Storeis is FT 1000 Europe's Fastest Growing Companies and Best Workplace for Millennials™ for Great Place to Work™, winner of the Politecnico di Milano's Smart Working Award.

> We call ourselves Storeis because we believe that every online store has its own story and we like to think that we can write it together.

We asked the Storeis team to tell us how they use [Channable as one of the most effective feed management tools](https://www.channable.com/success-stories/ecommerce-ads-wiautomation-scale-a-business-in-50-countries) and what its advantages are, while applied to projects for brands like Fizik, PEdALED, Selle Royal, Brooks England, and Khrisjoy.

## A versatile and functional tool

The simplicity of use and its effectiveness emerge as distinctive features and have a direct impact on the activities of Storeis and the brands with which they collaborate.

For Piero Milione, Head of Ecommerce of BIDAYAT, parent company of Khrisjoy, “The first advantage in absolute terms in using [Channable ](https://www.channable.com/it/videos/intervista-inside-marketing-futuro-ecommerce)is the ease of use of the platform, both in the interface and in the ability to work synergistically and effectively in modifying feeds (bulk operations, master rules, copy of rules, previews of modifications, ...). 

The second advantage is that it contains a wide range of modifications and rules that can be implemented at the feed level. This allows us to enrich, optimize, and adapt the feeds for each adv platform, without having to resort to other means. Finally, Channable allows us to be sure that we can intervene promptly in the event of emergencies at catalog level, with immediate effectiveness.”

![Image 2- Rule EN.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/SYHLTV5wSIuSlfTYfxsw)

According to Pietro Rusalen, Marketing and media consultant at Storeis who coordinates the Khrisjoy project, Channable is a versatile tool that, thanks to a single dashboard, makes it possible to manage all the feeds of the platforms used, greatly accelerating the workflow. In addition, thanks to the numerous intervention possibilities implemented, the tool allows you to constantly meet customer requests.

> If I had to use three adjectives to define Channable, I would define it as practical, essential, and decisive.

## Real-time feed optimization to save time and costs

Channable is not only a useful tool for simplifying the creation and management of product feeds, but it also allows for a saving of time and valuable resources thanks to real-time optimization.

For Davide Gaita, Marketing and media consultant at Storeis, the automation features and the ability to synchronize in real time significantly reduce the time and effort required to create and optimize product feeds. This efficiency translates into cost savings and allows you to focus on strategic activities.

![Image 1- Dashboard EN.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/2f7jLJezTdySuGVADq9p)

“Thanks to Channable, we can manage the feeds of the multi-channel and multi-country projects of the Selle Royal group in a smooth and fast way. Catalogs and products are constantly changing and with Channable we can promote the products of Fizik, PEdALED, Selle Royal, and Brooks England with always correct and updated information, avoiding inconsistencies. Channable in three adjectives? Efficient, versatile, and fast” adds Davide.

Then, thanks to the effective system of rules and filters, the Storeis team is able to improve the attributes of their feeds and increase the visibility and relevance of the products. As Lorenzo Diana, Digital Analytics Specialist at Storeis, maintain, with this system, any problems present upstream in the product catalogues can be corrected, and thanks to the native integrations of Channable with the main CMS, it is possible to recover information that was not initially present in the feeds.

“The thing we appreciate most about the tool is the ability to “democratize” the creation of feeds, so as to speed up this process and put it directly in the hands of those who will then use them.”

## Ability to customize and integrate with different channels

Finally, Channable is considered to be one of the most intuitive feed managers, suitable for those who want to experiment and test for the first time, but also for more structured e-commerce, given the possibility of integration with dozens of channels and to structure filters, labels and various optimizations to product sheets.

![IMAGE 3 Success story with Store.is - quote.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/6lmCKsvGS9Pt47J5YxQH)

In addition:  "Another important plus in daily operations is the clarity of the clarity of the funnel and the steps, in which you are easily guided from step 1, selecting the channel for which to generate the feed, to the last step, connecting the feed to the platform, all in an extremely clear, concise and orderly way."

For Edoardo, the possibility of making changes and updates to already created feeds is also very interesting.

"In this case too, the keyword is intuitiveness, but I would also add dynamism, as making even substantial changes does not have any particular consequences for the other settings of the feed, and there is therefore no risk of altering the initial setting desired for that feed."

In short, Channable proves to be an effective tool for Storeis. Its versatility and speed combine to significantly improve the creation, optimization and management of product feeds. The direct testimony of the Storeis team and the Khrisjoy brand confirm that Channable not only simplifies the operational process but becomes a pillar for the development of successful projects in the field of e-commerce and digital marketing.


Storeis: Improving projects and optimising catalogues thanks to the efficiency of Channable

Channable and Ecommerceads have worked together to help a client in its mission. This client is able to comfortably manage marketing campaigns all over the world with a single solution, specially developed for cases like this. With an intelligent, dynamic, and customizable solution, this company can now manage its catalog and marketing aspect based on the country it addresses, as well as having a complete and optimized feed.

This use case shows a client who is an e-commerce powerhouse specializing in industrial [automation](https://www.channable.com/videos/local-store-marketing-new-york-pizza-case-study); having established a strong presence since January 2018, the company's extensive product portfolio of over 6.8 million items now reaches over 56 countries. The company recorded significant [sales](https://www.channable.com/blog/blog-impact-cube-2023) of €89 million in December 2022. Google has emerged as a major traffic driver, driving growth with monthly ad spending topping €800,000.

This client works with collaborators in 15 countries across Europe, America, and Australia. Its remarkable business expansion has led to partnerships with warehouses in various global locations, thus meeting the substantial daily component demands of the most important companies in the industrial sector. This international network addresses daily requests and underscores the client's pivotal role in the industry.

## Apply changes quickly, country by country

One of the main challenges to face for such a large business concerns the possibility of applying changes to the various products in a rapid and scalable way. There are some ways to scale a business efficiently, and Channable's technical team has made this possible through the MASTER->SLAVE concept.

Presently, a project referred to as "MASTER" exists, equipped with 2 master rules. These rules oversee modifications across all projects categorized as "INHERITED," facilitated through a custom-developed script.

##  Combine data

It's not always easy to collect all the data on a particular product, especially when you scale a business to sell to various parts of the world. There are many sources from which information about a product can come, and Channable was faced with quite a puzzle to solve.

The answer was the "Combine Imports" feature. Thanks to this feature, the client can obtain product data from the most relevant sources (Google Sheets, Covery, Warehouse) to analyze and optimize campaigns.

Now, using Channable for feed management, the client will have all the data it needs to make decisions related to the various products in a faster and more decisive way, without losing a single detail.

##  When insights are the key

Every nation is different, in all fields. From economy to culture, each country is unique in its own way. This is why the various countries where their client has decided to operate cannot be treated in the same way. What this business needed was a way to personalize, country by country, the various product advertising campaigns.

And this is where one of Channable's strengths comes into play, essential for those who scale a business. The Channable Insights module reads all the product performance data from Google Ads and sets up campaigns based on the real performance of the products, in order to value them in their advertisements.

Furthermore, Convery was involved. It’s a tool created by Ecommerceads to analyze data traffic, conversions, and many other aspects related to e-commerce. By interacting with Convery, a custom backup of the feed was created, and provided a URL to combine all of this into one feed, right on Channable.
![Image_01.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/xJ1Els21TxGMCzdKwlMn)

##  From now to the future

Now Channable is an integral pillar of their business [strategy](https://www.channable.com/it/videos/webinar-feed-management-css-pmax-dibix), organically integrated into a clear technological system aimed at ensuring the solidity of business operations.

In symbiosis with other technological solutions, the use of Channable allows the client to successfully face the challenges of scalability and automate around 70% of the activities required on a daily basis.

This is particularly important given the high number of processed products, which cannot be handled manually.

In this context, Channable has emerged as a key support that allows the client to optimize operations and focus resources on high-value-added activities while ensuring efficiency and consistency in daily operations.




Ecommerce ads provides a one stop solution to scale up a business in 50+ countries

Meet [Cortina](https://www.cortinafietsen.nl/), a top Dutch bike company that is selling products both in stores and online. They've become very well-known among their customers, ranging from 12 to 60 years old. This popularity leads to a lot of people searching for "Cortina" on Google. 

But there's a problem: in the first half of 2022, these "Cortina" searches took up 78% of their Google Ads budget.

### The Challenge
In 2022, Cortina hit a roadblock. They found that 29% of their paid search terms already ranked at the top of Google's search results. So, the big question was: how could they spend less on their branded PPC campaigns but keep the same amount of traffic and orders? 

The solution came after partnering with [Fingerspitz](https://fingerspitz.nl/), a digital marketing company known for using data, as well as Channable, and fresh ideas to solve problems.

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        <h4>Watch the live case study recording</h4>
        <p>Gain insights into Cortina's marketing transformation journey through our live case study, presented by Guy Schepers from Fingerspitz.</p>
        <a href="/videos/bidding-on-branded-keywords-live-case-study">Watch Recording</a>
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### Finding a blend between SEO and SEA
Cortina had two main goals. First, they wanted to spend 20% less on ads. Second, they wanted to use the money they saved to attract new customers.

To meet these goals, they made a plan. They would find the best balance between Search Engine Advertising (SEA) and Search Engine Optimization (SEO). This meant they would change their approach depending on how easy it was to find each search word in paid and free search results.

### Organic ranking data and PPC automation

Guy Schepers, Head of Paid at Fingerspitz, the person in charge of this project, said, "Our goal was to find the best mix of paid and non-paid search results, helping Cortina gain more market share and spend less money."

Schepers hypothesized that if they spent 20% less on Google Ads for search terms that already ranked well organically, it would lead to more sales and market share. 

![01_Success Story_Cortina_Image_01_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Tromx4wfRWqG6cCPupqx)

They needed a tool that could automatically adjust brand ad campaigns based on data showing real-time organic results.

Channable’s [feed management](/products/product-feed-management-tool) and [PPC solution](/products/ppc-tool) were critical for the success of this project. As Schepers stressed, "We didn't have the time to constantly adjust the ads ourselves, especially since paid competition and the rankings of search terms can change quickly."

### Generating dynamic campaigns with Channable

The team used Google Search Console data to funnel organic search terms into Channable. With this comprehensive data at their fingertips, they called on Channable’s master rules to filter out all the non-branded terms. 

During this process, they discovered some terms ranking organically multiple times or in different sequences. To tackle this, they smartly deployed Channable rules to remove duplicates, allowing only the term with the best organic position to remain.

### Crafting tailored ads with smart bid adjustments

By combining data from Google Ads and Google Search Console into Channable, Fingerspitz harnessed the power of Channable to launch dynamic campaigns built on shifting data. Here's what that looked like:

- Campaigns targeted the top 10 non-paid search positions, creating a total of 60 unique ad groups for Cortina. 

- Each of these campaign groups was built using real-time data, ensuring the ads were always relevant and effective.

- Campaign ads and bids for each campaign would automatically change based on the latest ranking data of the keywords. For example, if a search term was already at the top of the list, the bid for that term would be decreased by 20%. 

### Leveraging Channable's automation rules

Guy from Fingerspitz said, "Channable's rules for automation were very important. They helped us create campaigns that were targeted and effective. We could manage keywords and bids automatically and accurately, helping us get relevant traffic and keep costs low."

With Channable's dynamic campaigns and ranking data, the cost per click (CPC) dropped quickly, while the market share stayed the same. This meant that they could get the same amount of traffic for less money.

### Impressive results

Cortina's campaign did better than they hoped, saving €38,593 in a year (a 64% reduction) instead of the targeted 20%. 

![02_Success Story_Cortina_Image_02_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Y8BgDPhERGyyvHO24dLk)

Although there was a 20% drop in paid clicks, they experienced a 38% increase in organic traffic. This kept the overall traffic the same. In fact, the total number of sessions increased by 7.6%, and revenue by 3.69%.

With this new setup, Cortina saved €4,453 in six weeks. This money was extra profit and could be used for more campaigns.

### Final takeaways
By leveraging Channable and working with Fingerspitz, Cortina successfully optimized its marketing strategy, achieving impressive cost savings and increased market share, proving the value of embracing eCommerce automation and digital marketing expertise.

Channable helped Fingerspitz and Cortina in:

- **Consolidating data for effective and relevant ads** : Channable’s feed management features and real-time data collection made it possible for Fingerspitz and Cortina to launch dynamic campaigns tailored to the latest organic ranking and bid data. 

- **Saving time with automation**: Automation rules in Channable were applied to manage keywords, filter out non-branded terms, remove duplicates, and adjust bids automatically – saving valuable time to be utilized for other campaigns.

- **Saving on ad spend and enhancing traffic**: With tailored and effective campaigns in Channable, Cortina maintained its overall brand traffic despite a decrease in paid clicks, and even increased organic traffic by 38%.

By using Channable and working with Fingerspitz, Cortina was able to improve its marketing strategy. "Channable and Fingerspitz's approach has helped us save a lot on our branded campaign spend. We kept, and even increased our market share. We are very happy with the results," Erik Terpstra from Cortina said.

### Optimize your online advertising with Channable
If you're seeking a data-driven and automated solution to optimize your online advertising efforts, look no further than Channable. [**Try Channable today**](/signup) and experience the benefits firsthand.

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How Cortina saved 64% on branded campaign spend while boosting traffic

## Key results

- Feed management streamlined product management and data feed updates, improving efficiency, accuracy, and performance across channels.

- Implementing a feed management solution automated the process of updating and optimizing product feeds, saving time and reducing errors.

- Channable's platform offered an intuitive and user-friendly solution, allowing for faster response time and a better overview of ads and campaigns.

- Data feed management enabled Bluebird Media to effectively distribute the product data across different channels, improving precision and performance while maintaining uniformity and accuracy.


![01_Success Story_Bluebird_Image_01_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Y6sk0JNwSx6qM2xQ74O8)

## Accurate and up-to-date product data across all channels

The [Bluebird Media](https://www.bluebirdmedia.com/) team is tireless in its pursuit of perfection. By combining the power of top talent, proprietary technology, and extensive industry experience, they have quickly grown to become one of the leading agencies in the Nordics. 

As a partner, the Nordic brand helps its clients to win in a digital landscape that is complex in many ways.

It's great when the number of items starts to increase. However, when customers acquire a larger inventory, managing constant changes in product data due to updates, new products and price changes is an extensive task. 

This challenge can be solved by implementing a feed management solution that automates the process of updating and optimizing product feeds.

> *With the feed management platform, retailers can create a single source of truth for their product data and ensure it's accurate and up-to-date across all channels - David Drake af Hagelsrum, VP Specialists at Bluebird Media.*

## Save time and reduce errors
Bluebird Media knows how difficult it can be to navigate increasing product data. Before their customers started using a [data feed management](https://www.channable.com/blog/blog-what-is-feed-management-and-why-do-you-need-it) platform, they faced several challenges related to managing their product data and feed updates. 

Achieving business goals in the best possible way is what Bluebird Media does and Channable's solution enables them to do this more efficiently.

The process of manually updating feeds is often time-consuming and prone to errors. The imprecise or missing information in product feeds can lead to inconsistencies across different channels. 

It also results in lower performance on [Google Shopping](https://www.channable.com/integrations/google-shopping-feed) and other channels.

## Faster response time with more overview

Bluebird Media set out to find a solution as to how they could help customers overcome the challenges of this time-consuming process. The solution came in the form of the Channable platform, with its intuitive and ease of use compared to other feed management solutions, according to Bluebird Media.

> *With Channable, it's easy to make changes across multiple feeds with master rules, and to see different settings before you launch them - David Drake af Hagelsrum, VP Specialists at Bluebird Media.*

## Improved precision and performance with data feed management

When Bluebird Media started using Channable, they saw a unique opportunity to effectively manage and distribute product data across different channels. 

Specifically, they can **stitch multiple feeds together into a master feed**, which they can then export to multiple sub-feeds tailored to a specific channel. This creates greater uniformity and accuracy.

Without a feed management solution, the team would have to manually collect, organize, format, update, optimize, and monitor product feeds for each channel. 

This would be an impossible task for customers with thousands of products active in multiple channels.

![02_Success Story_Bluebird_Image_02_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/eisrPROgQNSJPVDGxgdc)

In addition, Bluebird Media leverages Channable's [PPC tool](https://www.channable.com/products/ppc-tool) to automate the creation of text ad campaigns. This automation makes it possible to increase the visibility of products by targeting relevant keywords, categories, brand terms, and even generic queries. 

The PPC tool also helps reduce countless hours of manual work by dynamically inserting crucial pricing, stock information, and campaign details into the ads.

By leveraging these features, Bluebird Media manages to split different products into separate campaigns. The biggest advantage of this is that it **improves targeting accuracy and performance**.

## Increased visibility, click-through rates, and conversions

What does this all mean when broken down? Bluebird Media has achieved significant and measurable improvements across various KPIs after implementing data feed automation:

1. **Time savings:** With streamlined feed management and automation features, customers save **30-40%** of the time previously spent manually managing feeds.

2.** Error reduction:** The automation and rule-based system ensures accuracy and consistency, minimizing costly errors that can occur when managing feeds manually.

3. **Performance increase:** By optimizing product information and using other Channable features, an average performance uplift of **20-30%** is seen on Google Shopping and other channels.

   This improvement has directly translated into** increased visibility, click-through rates**, and **conversions.**

## Rules to automate data feed management

Bluebird Media has experienced many benefits from using Channable and feed management. One of the functions that the team uses most often, however, is rule-based optimization. 

This feature allows you to set up rules and conditions to automatically optimize and manipulate product data before sending it to different channels. 

With rule-based optimization, it's easy to apply changes and updates to customers' feeds, improving the quality and accuracy of data while maintaining workflow efficiency.

For Bluebird Media, the manual collection, organization, formatting, updating, optimization, and monitoring of product feeds for each channel is a thing of the past.

> *Channable offers a wide range of tools and functionalities that can greatly improve your feed management and campaign optimization processes - David Drake af Hagelsrum, VP Specialists at Bluebird Media*

Bluebird Media manages to remain proactive and adaptive in using Channable, which means they continue to achieve significant results in productivity, efficiency, and campaign performance.

## About Bluebird Media

Bluebird Media is a digital marketing agency that uses the power of technology, human experience, and industry knowledge to create meaningful value for their clients at a smooth pace.

When the company was founded in 2018, it was with the ambition to create a small boutique/lifestyle agency. After only 6 months, however, the agency had scaled to become a leading player in the industry. 

The founders, Magnus Dahlquist, Patrik Segersven, and Henry Mäkelä, believed that the industry lacked transparency and suffered from inefficient media buying and administration and guided Bluebird Media's values and vision. Today, the agency continues to focus on people, purpose, and the planet.

The driving mantra of the agency is to make a meaningful impact for both clients and the industry as a whole. They have built a reputation as a leader in technology and marketing services, which has undoubtedly helped drive growth since inception.

Want to know more about how we can help you take your business to the next level with feed management and PPC automation? Get in touch with our sales team for a[ free demo!](https://www.channable.com/signup)

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<h3>Take the next step</h3>
<p>Want to learn more about how to fix your product feeds and boost visibility?</p>
<a href="https://www.channable.com/invisible-to-unmissable" target="_blank" class="cta-button">Explore courses</a>
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Bluebird Media uses data feed management to improve time and performance

[New York Pizza](https://www.newyorkpizza.nl/), a well known pizza chain with a strong local presence in over 250 locations in the Netherlands, has always been ambitious about their online sales strategy. 

Their goal: to effectively market each local outlet online, ensuring they reach their customers in the most efficient and personalized manner. To do this, they needed a local marketing plan to streamline their online advertising and manage their campaigns effectively. 

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            <h4>Watch the Live Case Study Recording</h4>
            <p>Get an in-depth understanding of New York Pizza's marketing revolution by watching the recording of the case study by Paul de Graaf.</p>
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### The Struggle with Campaign Performance and Time Management
New York Pizza's online advertising was a labor-intensive process. 

"We were manually managing ads for each of our outlets," recalls Linda, the Digital Marketing Manager at New York Pizza, "It was time-consuming and difficult to maintain consistency." Budgets were adjusted manually throughout the month as some channels underperformed and others needed more funds. 

The struggle was real. Campaigns were not achieving their full potential, they were unable to effectively localize their advertising, and the time spent on campaign management was simply unsustainable. This hindered experimentation and growth.

### New York Pizza's Need for Automation
Faced with these challenges, New York Pizza was eager for change. "We recognized that while some automation was in place, there was still a significant amount of manual work involved," Linda states. "Our goal was to shift our focus from the labor-intensive tasks of ad management to the results and quality of our advertising strategy."

At this point, Netprofiler had been providing their expert services to New York Pizza, but a new approach was needed. That's when the collaboration between Netprofiler and Channable really began to shape the future.

### Reaching Every Pizza Lover in the Netherlands
With a mission to reach every pizza lover in the Netherlands, Netprofiler crafted a unique Local Store Marketing (LSM) strategy for New York Pizza. 

This meant creating highly targeted campaigns for each of New York Pizza's 250+ outlets, focusing specifically on their postal code areas and a radius around each location to cover all local search. This ensured that virtually the entire Netherlands was covered with personalized advertisements.

![New-York-Pizza-blog-2.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/vToRgEcRSiCr4jNys939)

### Empowering Franchisees: Tailoring Campaigns to Individual Needs

One of the main challenges in this strategy was accommodating the franchisees' ability to choose which campaigns they wished to join. These campaigns had specific durations, such as 10- or 30-day promotions (e.g., buy-one-get-one-free, discounted pizzas for pickup, or tiered discounts), and franchisees could even add extra budget to their chosen campaigns. Each campaign required its unique ad copy and images. 

The solution implemented by Netprofiler empowered franchisees to input their campaign choices and assign additional budgets.

### Automated and Personalized: Generating Unique Campaigns in Channable

Harnessing Channable's feed management, Netprofiler integrated data from various sources, including franchisee preferences and performance metrics. This enabled a smooth consolidation of data and accurate targeting.

With all this data in one place, it was time to automate the process of creating individualized campaigns based on each franchisee's input. 

Using the automation power of Channable, Netprofiler set up six campaign generators. These spun up 2,500 campaigns, 16,500 ad groups, and nearly 38,000 keywords. 

### Driving Campaign Success with Smart Rules
The creation of each campaign was driven by a set of smart rules within Channable's system. The rules ensured precision in targeting the right keywords and generating dynamic headlines – making sure each store had its own unique ad headline.

In addition, these rules kept track of the activity period for each campaign. This ensured that the campaigns were only live and visible to the public when they were supposed to be.

This ensured personalized, targeted advertising with tailor-made campaigns and ad copy for each franchisee.

### Streamlining the Advertising Process and Budget Distribution

Next up was optimization. Using Channable's rule-based system Netprofiler streamlined the advertising process. This system allowed them to create custom optimization rules, automating adjustments to bids, budgets, and ad content. 

Channable's rules also automated budget management, handling nearly 1.2 million automatic budget recalculations per year, and shifting budgets between channels to meet spending targets. 

Finally, Channable brought together cost and budget data for each location. This allowed Netprofiler to calculate the optimal budget distribution for the remaining budget of the month, ensuring every Euro was put to its best use.

### The Payoff: Time Saved and Revenue Boosted

“By automating a heap of tasks, we slashed the time spent setting up and tweaking campaigns and budgets every month by 55%.” shares Paul de Graaf, Head of Feed Management at Netprofiler. This extra time opened up space for more experimentation and testing, increasing the number of experiments fivefold

The experiments paid off too. They led to an 11% drop in the cost per click (CPC) compared to the old approach. 

In addition, by expanding dynamic keyword combinations, Netprofiler managed to increase the reach by running more experiments. The new approach led to a substantial 16% uptick in revenue compared to the previous setup.

### Built for Expansion
This new approach isn't just a one-hit-wonder. It's easily scalable to new locations or even other countries just over the border where New York Pizza operates, such as Germany and Belgium. 

Plus, it's not just limited to pizza. The approach can be adapted for other clients too, as Netprofiler has seen with another large company where they’re currently implementing a similar setup.

### The Perfect Blend of Expertise and Automation

Just like a perfect pizza, the right ingredients came together to create something special. In this case, the ingredients were the expert guidance of Netprofiler and the powerful automation features of Channable.

If you're hungry for similar results, why not [give Channable a try](/signup)? Our platform offers everything you need to streamline your ecommerce marketing and enhance your outcomes, just like it did for New York Pizza.

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How New York Pizza Saved 55% of Their Time through Automated Local Store Marketing with Channable. "Best Use Case of the year 2023"

We will explore how KORRES was able to automate their Google Shopping ads for the DACH region, and how they were able to maximize their Shopify store's performance through the Channable API integration to Google Shopping Feed and Meta dynamic product ads.

### dreifive 
[dreifive](https://dreifive.com/) is a full-service online marketing agency that lives and loves online marketing. They drive digital strategies, social media, and search engine marketing as well as display advertising and asset creation. 

Besides the creative and innovative work, they focus on data, analytics, and conversion optimization. Working together with prestigious companies across multiple industries, including retail, fashion, finance, logistics, automotive, real estate, and tech.

Many of the retailers and brands that dreifive manages are Shopify customers, making the agency an expert in eCommerce setups based on the Shopify platform. 

### KORRES
[KORRES](https://global.korres.com/) is a producer of skincare products focusing on collaboration with local farms, herbal ingredients, and the highest quality standards.
 
![Korres_v4-02.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/CLCJYAiRtSvKh2fQqgr0)

KORRES gained international traction through collaborations with multiple leading beauty retailers in the past years. The skincare brand has also become increasingly popular with Gen Z and has a strong digital and social ad presence (including TikTok, Instagram, and Facebook) as part of its eCommerce strategy.

## Optimizing Google Shopping Feeds for the DACH market
For KORRES, dreifive used Channable's API connection with Shopify to integrate the entire product portfolio of around 500 product variants.

The goal was to optimize the quality of Google Shopping Feeds for their **German**, **Austrian**, and **Swiss** ads maximizing performance.

![Image 1 - dreifive.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/qvE397IlTcK38FcR3RT8)
 
To make things more interesting they also had to manage products in **Swiss Francs** via a separate Google drive sheet. 

### The situation before Channable
Before implementing Channable's solution, managing shopping feeds was done directly in Google's Merchant Center. 

This was a huge time investment and even meant adding certain data fields and content manually.

Just a few examples of their manual workflows were:

- Modifying HTML text in the description.
- Adding the fields: gender, product_highlight, etc.
- Extending short product titles from Shopify with additional information such as brand. 
- Excluding certain products e.g. with non-active landing pages, zero stock quantity, etc.

## A streamlined process to maximize the performance

Using Channable's rules to optimize the data feed, dreifive created the perfect data flow from Shopify over to Channable and finally [Google Shopping](https://www.channable.com/integrations/google-shopping-feed) and [Meta dynamic product ads](https://www.channable.com/integrations/facebook-product-feed). 

![Korres_v4-04.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/JlCjXr1FQ7eqBkfVpmO1)

With Channable's [If-then-rules](https://www.channable.com/products/product-feed-management-tool) all new products in the shop were automatically updated meeting the quality checks for Google Shopping or Meta dynamic product ads.

### The winning setup

- Connecting Shopify to Channable via API
- Integrating the entire product data feed into Channable
- Adjusting and optimizing the product data for target markets
- Adjusting currency per region
- Optimizing the quality score for all ads Google Shopping ads in the DACH region
- Optimizing Meta dynamic product ads performance

For [Meta dynamic product ads](https://www.channable.com/blog/meta-supplementary-feeds-for-ecommerce-strategy) they even used Channable rules filters to select more appealing mood images, instead of clean packshots of products in the feed-based DPAs and Collection Ads because they found that they performed better.

![Korres_v4-06.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/iatgUWbnTAOiZllw7VZA)

If a mood image was available in the feed, it was used for the ads. If not, the regular packshot was chosen.

## Streamlined campaign management

When it comes to managing product data, there are a lot of tedious and time-consuming tasks that need to be managed. 

Measuring productivity and time saved is not always the same for everyone even across clients for dreifive.

For customers not using automation, dreifive sees that it takes up to **1-2 hours more** on a weekly basis to check and maintain a Google Shopping Feed. 

The live API connections between Channable and Shopify are critical to ensuring that changes made on one side are immediately reflected on the other. 

This means that changes made in the Shopify store are visible in Channable quickly, which saves precious time and energy.

![Korres_v4-05.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/I0wjCUveQKmctijV2LVJ)

Using multiple channels for agencies and retailers can be made easier with Channable's single-connection exporting capabilities. This makes it possible to send multiple items and ads to different channels without having to connect each channel through its own API. 

This not only saves time but also increases an agency's and customers' overview of all their ads and campaigns in one place instead of having to search through multiple accounts and merchant centers.

## Quality data feeds for quality products
Without Channable dreifive would have to constantly check in with KORRES to see if the data feed was correct and changes in the shop would constantly mean changes in the feed resulting in labor-intensive updates.

By leveraging the power of Channable's solution, dreifive was able to optimize the quality of KORRES Google Shopping Feed and boost Meta dynamic product ads performance with mood images across the DACH region. 

Ultimately, this allowed dreifive and KORRES to save time and energy in communication and campaign management and achieve excellent results from their campaigns.

Want to learn more about how automation can positively impact your business or campaign management?

Check out all our [success stories](https://www.channable.com/success-stories) and [eCommerce solutions](https://www.channable.com/signup).


Maximizing Google Shopping Feed quality with Channable | dreifive

[Trendhim](https://www.trendhim.co.uk/) was founded at the end of 2007 by two Danes, Sebastian, and Mikkel. Trendhim designs and sells high-quality men’s accessories that are both modern and reasonably priced. Today, it has 13 brands in their portfolio and launches several collections every year. 

Trendhim is headquartered in Horsens in Denmark and is among the largest webshops selling jewellery and other accessories for men and is active in more than 30 countries in 18 different languages.

Being present in more than 30 different markets around the globe may seem like a dream for many companies – but it does not happen overnight, and the time and complexity of maintaining each market should not be underestimated.

![Trendhim-succes-story-04.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/0WYBEEdYRiqlWnrQGhaJ)

The biggest challenge for Trendhim's marketing staff was the complexity of all the different feeds. The fact that the members were not gathered in one place made it impractical, unmanageable, and more inconvenient than it should be. At the same time, Trendhim spent an incredible amount of engineering hours on maintaining the feeds separately.

Channable has been a key player in helping Trendhim take its marketing operations to a higher level. Our solutions have given Trendhim a collection of feeds, so the company now has it all together in one place. 

There is no doubt that Channable's user-friendly and efficient solutions have given Trendhim an advantage, as it has helped them overcome and make their product feed and customization challenges manageable.

![Image 1 - TRENDHIM.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/5uLxSsHaSh6YugI3Roi9)

## From obscurity and great complexity to transparency and ease of use

Before using Channable’s feed management tool, Trendhim realized that no matter how good its data engineering and technology teams were, it needed a targeted solution when it came to optimizing their product feeds. 

In short, it wasn't able to prioritize product feeds to the extent that was necessary. Tailoring product feeds for each channel was a massive, time-consuming challenge for the company, and the company was better served by their skilled engineers and tech workers spending time on more value-adding tasks.

This experience eventually led Trendhim to look for tool to help them [automate their feeds](https://www.channable.com/products/product-feed-management-tool). They decided to compare Channable with other solutions, and at the end of the day, they decided to go with our solution due to the variety of features.

> “We compared the market at large, and Channable's feature set just won out - I'm not sure if it's one specific feature, it's just the best combo pack”. – Bjørn Seaton, CMO, Trendhim

## Time and money-saving solutions with Channable

Today, Trendhim uses Channable to [automate export feeds](https://www.channable.com/products/product-feed-management-tool) to all the relevant marketing channels per market. Among others, channels such as Facebook, Google Shopping, Pinterest, Glami, Stylight, Beslist, Stileo, Idealo, Pricerunner, and more.

By using all the built-in integrations within Channable, Trendhim has managed to effectively unite all its online advertising efforts under one roof as well as freeing up lots of time for its developers to use on other creative projects.

Even though Trendhim has benefited in many ways by using Channable, there is one particular feature Bjørn is especially happy about. That is an option to run a localized product catalog on Facebook even though it only uses a default feed for all their markets. 

By operating in 30 different countries, Trendhim does not want to publish with 30 separate feeds as it would only mess up the ability to target more broadly. 

As Channable has a [built-in feature to create secondary country and language feeds](https://www.channable.com/products/product-feed-management-tool), it has allowed Trendhim to transform their default catalog into a localized catalog – all due to the autonomy of our platform.

Trendhim continues its Channable journey with a continued strong focus on optimization and adding more data sources. With results like these, Channable's streamlined solutions are an obvious choice.

How Trendhim amplified localizations and boosted their ad strategy with Channable

Specializing in eCommerce, SavvyRevenue is a high-performance PPC agency for businesses that want to scale online. With an eye for performance, they found a perfect match with Channable's solutions by utilizing data feed management and PPC automation as part of their agency offerings.

SavvyRevenue was created to provide hyper-focus and performance-driven campaigns for one type of business that they specialized in and mastered. That client is an established eCommerce business that wants to attain the highest level of performance possible for Google Ads. 

The driving mantra for the agency is that everything is product-focused. Everyone in the company is knowledgeable in eCommerce and knows the pains many digitally-native brands face. Simply put, they enable clients to make informed decisions and achieve better results.

## Addressing issues faced by eCommerce advertisers

The [SavvyRevenue](https://savvyrevenue.com/) team are perfectionists. Working exclusively with digitally native eCommerce businesses, most of their clients have one of two main challenges, and sometimes both:

1. They have thousands of products to manage and advertise
2. They operate across multiple countries and languages around the world
![SavvyRevenue-Image1.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/uOjspoqZSdObdRrtJxV1)

Working with clients across the globe is great, but when the number of items or offerings starts to rise, the multiplier effect can get out of hand quickly when adding several languages and regions to the advertising mix. This can stop the growth of both agencies' portfolios and advertisers' marketing strategies if not addressed and handled properly.

> Once we solved the challenge of what values to put in the feed, we were able to use Channable’s campaign generators to fully automate campaign creation, updates and skip several ad-hoc rules and scripts we were using. Andrew Lolk, Founder

## Measuring return vs. time spent

SavvyRevenue knows how crucial it is to set up advertising campaigns properly and the time it takes to do this can be quite demanding especially when you start digging deeper and looking at performance measurements. The quickest solution to get up and running is sometimes not the best or does not create the same impact. Carefully curated campaigns are what SavvyRevenue does and Channable's solution enables them to do this faster.

> "SavvyRevenue was created for hyper-focus; we have one type of business that we want to specialize in and master. That is Google Ads for established eCommerce businesses."  Andrew Lolk, Founder

This passion for performance can be seen in their comparison of Google Search vs [Google Shopping campaigns](https://www.channable.com/blog/google-shopping-optimization). 

The time it takes to set up and optimize a search campaign is at least 2-to-1 compared to Google Shopping. But Google Shopping campaigns often produce double the revenue when compared to Google Search, which should strike anyone as not a great payoff for spending time in Google Search if there are no other factors. 

So SavvyRevenue set out to solve how they could streamline Google Search campaigns making them as easy to set up and manage as Google Shopping.

The fact that both [feed management](https://www.channable.com/products/product-feed-management-tool) and [PPC automation](https://www.channable.com/products/ppc-tool) are possible within the same tool is crucial for making any PPC campaign successful, and it was the deciding factor for choosing Channable as a solution and partner for online advertising.

## Advertising at scale

Once SavvyRevenue started using custom feeds for their Google Search campaign setup, they were able to use Channable to create campaigns at scale across clients. 
![SavvyRevenue-Image2.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ma9xrPJ8Q6uCILAWxc5s)
This is possible by uploading spreadsheets or any other data source to Channable, where they can then optimize and organize the data to the specifications of all their chosen advertising platforms and strategies.

Andrew Lolk, Founder of SavvyRevenue, states the time to set up the initial campaign generators in Channable including the first feed is longer than what could be done manually. Still, the maintenance across thousands of products and multiple countries has been a huge time saver and something not scalable without an automation solution.

"For eCommerce stores with >10,000 SKUs, we roughly exchange a campaign creation time of **20 hours** with **10 hours**, and the ongoing monthly updating has roughly decreased by **50%**.

"But more importantly, the opportunity to **not spend time doing the nitty gritty tasks** has opened up time to implement more complex tactics like dynamic ad copy, starting/stopping ads according to inventory, etc." 

## Dynamic ads across clients, campaigns, and platforms

There are three main workflows SavvyRevenue can manage more efficiently after implementing Channable that have a positive impact on their time management and workflows: 

1. They can run dynamic ad copy, and much more streamlined promotion of messaging workflows
2. Implement dynamically updating campaigns based on stock, new product launches, and seasonality
3. Use “one-click” duplicating of campaigns across countries once the feed is organized and optimized for the chosen channels
 
Because of how SavvyRevenue implements Channable, they do not use campaign metrics to measure the success of the solution as it is solely a time-saving tool. 

![SavvyRevenue-Image3.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/AqYqc198QjKAH97cekf6)

That being said, time is money, and for their most successful engagements, they've been able to lower the time to set up campaigns by **50%** and the maintenance of the same campaigns by **75%** respectively. 

This time saved on setup and management translates to focus on other aspects of the client's campaign and strategy, resulting in more added value to their services and impact for clients.

> The path to success and growth is not always measured in profit, but also in the time and freedom to focus on strengths and create the most impact possible. SavvyRevenue has found this in Channable and continues to optimize and grow as a trusted agency partner.

Want to know more about how we can help you take your business to the next level with feed management and PPC automation? Get in touch with our Sales team for a [free demo](https://www.channable.com/signup)

Automation enables more time for strategy in SavvyRevenue's campaigns

## The Channable Repricer makes advertising on marketplaces a success story

Bol is a major player in today's marketplace offering, and is top of mind for many people when it comes to online orders. 

Consequently, this was an interesting channel to explore for Tooltopper, an online provider of more than 20,000 DIY articles, together with its marketing agency 050media.

<blockquote>There are 3 elements on which you can optimize to increase your chances of a buy-box display. These are your price, your delivery times and the shop's customer score. - 050 media</blockquote> 

Since these variables change from time to time, for example when a new provider joins or when a competitor adjusts their prices, you need to dynamically adjust your offer to have the best chance. 

The Channable Repricer allows you to do exactly that, while maintaining your margins.
![Success Story_050media x Channable_EN.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/OVtssVi2QtaudaiwwXw8)
## Channable Repricer: What does it do?

The Repricer offers the possibility to dynamically adjust your product prices. Both upward and downward. This is very useful to be able to react in real time to the adjustments a competitor makes at that moment, and to gain an advantage that brings you into the buy-box. In this way, you can lower your product price to a level just below that of the competitor. 

This can be done fully automated, so it requires little attention once you have the right rules in place. More often in the buy-box also means, as a rule, more sales!

## A winning strategy
By scrutinizing Tooltopper's entire offering, 050media was able to gain insight into which parts of the offering were the most successful and therefore interesting to focus on within the marketplace. The minimum desired margin and the level of competition were important criteria. 

During this exercise 050media found out that 40% of the supply was not correctly priced on the marketplace. This puts a lot of pressure on the margin.

The next steps were to determine the maximum price for an item, based on the optimal margin per product and to set rules that will generate maximum profit and at the same time provide security against unrealistic, counterproductive prices.

The Repricer can be cleverly used on the three elements mentioned earlier that, as you know by now, determine whether or not you are shown in the buy-box:

- **Price**: Always stay ahead of your competition by cutting just below the cheapest price of competing providers. Set a minimum for this, so you can never suffer losses! Suppose that there is no competition, then you can arrange that you show your maximum price!

- **Customer score**: If a competitor has a lower score on this element, you can set a rule that determines that you do not compete on price. Because of your higher customer score, the chance of a buy-box win is higher and there is less need to lower prices.

- **Delivery time**: Again, if a competitor offers less favorable delivery times compared to your shop, there is less need to compete on price. The rule that you set here ensures that you do not apply price reductions in this case.

## Results

Within the test of our hypothesis, an increase of 5% on the margin was finally achieved. And no product was sold below the previously set minimum selling price. 

As a result, the total sales value increased significantly and the pilot was a success!

Ready to optimize your marketplace pricing strategy like Tooltopper? Visit Channable's website to explore the [Repricer tool](https://www.channable.com/products/marketplace-integrator/repricer) and boost your sales today!

How 050media used the Repricer to set up a successful pricing strategy

Adam Gudmundsson is eCommerce manager and thereby responsible for eCommerce in fast growing [Ideal of Sweden](https://idealofsweden.com/), based in Norrköping, about 150 kilometres to the south of Stockholm. 

Ideal of Sweden develops, designs and markets accessories for mobile phones. It is mainly mobile phone cases but also bags and fashion accessories. Since 2016, when Adam joined ideal, the company has been on a real journey. 

The company he joined had seven employees and a turnover of SEK 12 million (about €1.2 million). The Ideal of 2021 consists of 120 employees, sales closing on SEK 1 billion, exports worldwide and localized websites in 25 countries. Germany is now the largest market, but Sweden still accounts for 15-20% of sales.

## eCommerce has become the dominant force

During Adam's time at Ideal, eCommerce has become the dominant channel with about 70% of the sales. Previously, sales through telecom operators were the dominant part. Direct contact with customers in stores is still an important part because there is often spontaneous feedback that way. The company also has its own stores in large malls and sometimes pop-up stores at airports in order to be visible, give customers the opportunity to look at the products and be inspired.

"The iPhone users are responsible for the majority of purchases; they account for about 90%. Then Samsung comes with about ten. Among the many channels Ideal uses to reach out, for example, Facebook is very important. But we are on almost all social media and very active on, for example, Instagram and Tiktok as well -- both with our own videos and with sponsored ads", comments Adam Gudmundsson.

![Header-Succes-story---Ideal-2.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/5xylURtTMi9KIgptPX9L)
*Images: from [Ideal of Sweden](https://idealofsweden.com/)*

## When eCommerce meets efficient product information management

Ideal of Sweden has its own department within the company that produces the features for the various channels. It is when there are ready-made videos and advertisements that Channable enters the marketing work. 

Channable is the tool that ensures that all formats and specifications required by the various channels, by Google and by various online stores work. Today, there are 26 websites, a dozen affiliate networks, a couple of marketplaces and all conceivable social media networks that handle ads. In total, there are hundreds of automatic campaigns, ad groups and ads.  

> Ideal's rapid growth would have been difficult to implement without solutions such as Channable. - Adam Gudmundsson, eCommerce Manager at Ideal of Sweden

But on the other hand, the tool also ensures that information and statistics are returned from the various platforms so that Ideal knows what works in different channels, during what time of year, when in the month, during the day and a number of other important, and sometimes crucial, variables that are needed. to be able to quickly fix and adjust. 

All channels have their own requirements for the material they receive and when working with many marketing channels, it can be difficult to get all the parameters right. 

"There has to be the right language in every market, sometimes the right images and the right video. The indictment must be direct and of interest to the recipients. If we make a mistake, we can receive warnings and risk being excluded from major players such as Google. 

In addition, the different channels often change parameters. Then it is quite nice to just be able to run the material into Channable and be able to trust that what goes out is correct and that the information we get back is correct and can be used. 

Thanks to this information exchange with channel, customer, and warehouse, we can also directly announce how many days it takes before the customer have received their product", Adam stated.

The work with the eCommerce site has great similarities with how a supermarket works. They try to get visitors to go a certain way through the store so that everything that can be of interest is also exposed to the customer. But of course, it should be possible to find shortcuts for those who are in a hurry and are only looking for a specific product.  

## Constant adjustments is key to success

To be able to handle up to 100,000 customer orders a day and in hectic periods such as Black Friday and Christmas shopping, perhaps up to a million, Ideal has built an engine that can handle all data streams with all possible information. 

In order to optimize this process, it's necessary to constantly adjust. It can be to adjust the website when new products are to be released, to broaden the range without affecting established products. For some markets, the product range must also be adapted as not everything is possible to market everywhere. 

Ideal's rapid growth would have been difficult to implement without solutions such as Channable. They have always been able to quickly adapt to the information they have received from various market channels. 

"It is noticeable that Channable works very close to the market channels and constantly adapts and optimizes the solution. For us, it is also important that our employees who are working with Channable do not have to be particularly IT-savvy to use the solution. Now everyone can learn to use it fairly quickly, which reduces the dependence on key people", Adam concludes.

Ideal of Sweden, the business comet that delivers mobile accessories using efficient eCommerce systems

Nordic Nest started in 2003 as two brands - Scandinavian Design Center and designonline.se. These two companies merged to form [Nordic Nest](https://www.nordicnest.com/) in 2019. The company stocks a wide range of Scandinavian products on their website so their customers can add a splash of Nordic style to their homes, no matter where they are. 

Nordic Nest’s roots are still very much in Sweden with their headquarters in Kalmar in the south of the country and they’ve had a clear ambition from the very beginning – to combine their deep knowledge of Scandinavian lifestyle and design with the world’s best customer service. Channable has given this company the tools it needed – helping to streamline operations and achieve their goals. 

## Channable delivers where it matters – product feeds
Nordic Nest has always employed talented and driven people. But they realised that no matter how good their tech team was, they needed a targeted solution when it came to optimising their product feeds. They simply didn’t have the opportunity to prioritise the product feeds to the extent that was necessary. 

Tailoring the product feeds to each channel and its possibilities was a massive challenge for the company, resulting in a technical backlog. It was a barrier they needed help to overcome. 

Nordic Nest’s huge reach and wide customer base complicated matters further - they needed customisations for ten different websites and seventy different countries so they were crying out for versatile and effective solutions, delivered quickly. 

![SodraLanggatan-099.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/3D25WZmdSD6L4Q5V0GwJ)
*Image: from [Nordic Nest](https://www.nordicnest.com/)*

## The power of a streamlined solution
Robin Ålander (Site Optimisation Lead at Nordic Nest) shared: 

> Our goal is to create the world’s best customer experience and reach the right person, at the right time, with the right product. Channable has made it a lot easier to overcome the obstacles we’ve faced in reaching this goal.

Nordic Nest needed a tailored solution, similar to ones Channable has been so successful in offering to other major companies: a range of highly effective features for optimising and customising product feeds. 

Channable’s input allowed the company to meet their needs for a wide range of pressing issues including merging of several data sources and setting up rules and customisations. What is more, Nordic Nest gained all of this functionality without having to pay for features they weren’t going to use – that’s the beauty of Channable. 

After trialing Channable via a free demo Nordic Nest were impressed with Channable’s flexibility and ease of use. 

Robin told us: 

> We were able to set everything up for ourselves as the tool is so straightforward. They also received the help they needed from Channable’s customer service department which made the setup even smoother: when we needed help with answering questions the account manager was able to answer all our queries.

## Marketing efficiency gets a real boost 

Channable has helped Nordic Nest reach new customers and increase their revenue by +100%, without increasing their costs, allowing them to maintain a low CPS (cost-per-sale). Nordic Nest can now test new ideas with an impressively short launch window and optimise a range of different areas at the same time. 

The marketing department has increased their efficiency dramatically, as reported by Robin: “an idea for optimising a feed for a certain channel goes from idea to production in a matter of minutes instead of weeks.”

Nowadays, Nordic Nest uses Channable for all their product feed channels from Google Shopping to price comparison websites and affiliate networks. 

## Optimisation, optimisation, optimisation

Nordic Nest is continuing its Channable journey with a strong continued focus on optimisation, adding more data sources and continuing to master the rule builder. With results like these, Channable’s streamlined solutions are an obvious choice!

Channable’s customers are the ones who can really testify to the power of simplicity, and Robin puts it best: *“powerful functionality…without paying for features that we will never use”*.


Streamlined solutions key for design expert Nordic Nest 

## Key Learnings

- Strategic collaboration: Traffic Builders' partnership with CarNext.com demonstrates the power of collaboration in achieving business goals.

- REAN model: Aligning marketing activities with the customer journey stages (Reach, Engage, Activate, Nurture) leads to targeted strategies and effective channel utilization.

- Automation and optimization: Channable's automation features reduced costs and increased leads by enabling dynamic and personalized ads.

- Hyper-personalization: Customized campaigns in 22 countries showed the importance of catering to specific audience needs.

- Continuous innovation: Embracing new tools and technologies is essential for staying ahead in digital marketing.

**Implementing these learnings can drive efficiency, cost savings, and business growth.**

Watch the video to see the challenges Traffic Builders had, their approach, the set-up in Channable, and the impressive results!

<iframe width="560" height="315" src="https://www.youtube.com/embed/2SyPC6mUMaw" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

## Traffic Builders' REAN model and the set-up in Channable

To align all marketing activities with each stage of the customer journey, Traffic Builders utilized their [REAN model](https://www.traffic-builders.com/rean-model-voor-digital-marketing-strategie/) - Reach, Engage, Activate, and Nurture. 

This framework allowed them to identify the most effective strategies and channels to be utilized for CarNext.com. To execute their digital marketing campaigns, Traffic Builders relied on Channable, a powerful tool for automation and optimization.

### PPC - Dynamic and Efficient Advertising

For PPC campaigns, Traffic Builders created a master project in Channable, optimizing it with [master rules](https://www.channable.com/blog/blog-master-rules). By incorporating [dynamic text ads](https://www.channable.com/products/ppc-tool) and applying dynamic fields in the ad templates, they generated campaigns and ads quickly. 

Leveraging this approach, Traffic Builders was able to replicate the process for all countries, ensuring efficient and consistent PPC campaigns across the board.

### Social - Dynamic Prospecting and Retargeting

The set-up for social advertising was slightly different. Traffic Builders imported each product feed from every country into the Social Advertising project. 

They then built master rules and linked them to each export feed. This enabled them to implement dynamic prospecting and retargeting strategies [through Facebook](https://www.channable.com/integrations/facebook-product-feed), maximizing the effectiveness of their social media campaigns.

### Display - Hyper-Personalized Ads in 22 Countries

Display advertising presented a unique challenge, especially in the automotive industry. Traffic Builders tackled this by converting CarNext.com's master feed into country-specific personalized ads that remained consistent and easily optimized. 

Using Channable, they imported the feeds and applied master rules, generating feeds for Google Ads dynamic display and DoubleClick. By linking Channable feeds to different creatives and profiles in [DoubleClick](https://www.channable.com/integrations/google-marketing-platform), Traffic Builders achieved hyper-personalized display ads in all 22 countries.

## Impressive Results with Channable

The implementation of Channable by Traffic Builders led to remarkable results for CarNext.com:

1. Reduced costs and saved resources: Automation allowed Traffic Builders to accomplish the same work with fewer people, resulting in cost and resource savings.

2. Increased leads by 500%: Within just one year, Traffic Builders managed to boost CarNext.com's leads by a staggering 500%. 
 This significant improvement was a testament to the effectiveness of their dynamic and personalized ad campaigns across PPC, social, and display channels.

Dennis Reus, Digital Strategy Consultant at Traffic Builders, emphasized the importance of hyper-personalization for the future of marketing. 

He praised Channable as the tool that enabled them to achieve this level of customization and recommended it to other marketing agencies. If you're looking to achieve your digital marketing goals, consider creating your own [free account](https://www.channable.com/signup) with Channable or [reach out](https://www.channable.com/contact) to them for more information.

Start leveraging automation and optimization with Channable today, just like Traffic Builders did, and see the transformative power it can have on your digital marketing campaigns.

## Conquering Europe with CarNext.com and Traffic Builders

[Traffic Builders](https://www.traffic-builders.com/) is a full-funnel digital marketing agency based in Almere, their mission is to help their clients reach the right audience at the perfect time and with the right message throughout the entire digital customer journey.

Do you want to get started with Channable and achieve your digital marketing goals? Request a demo for more information. 

<p style="text-align:center;"><a style="display: inline-block; padding: 12px 24px; border: 0; border-radius: 3px; font-weight: bold; letter-spacing: .0625em; text-transform: uppercase; background: #e54692; color: #fff; text-decoration: none;" href="https://www.channable.com/demo">Request a Demo</a></p>

Traffic Builders: Use Case of the Year 2020 increased leads by 500% with automation

# Background & Problem Statement

dmlights is an international e-commerce player in Lighting & Electrical supplies. As they are active worldwide with over 85.000 products in multiple languages, it becomes a huge chore to efficiently manage their performance campaigns. 

They consulted Semetis in order to achieve their main goal: ‘driving more **profitable sales** throughout different European countries in **a fully automated fashion** while remaining **time-efficient** and covering the full assortment of products.

dmlights already had experience with feed-based advertising to automatically create different types of search campaigns. Yet, this set-up encountered many bottlenecks: 

It was resource-intensive: for every different marketing use case, a new type of feed tailored to that particular use case had to be generated. These feeds required daily updates by their servers, putting the infrastructure every morning under unnecessary stress.

It was hard to scale: whenever dmlights wanted to advertise in a new country, all those specific feed combinations needed to be recreated, and the extensive campaign structure had to be set up from scratch. It could easily take up weeks until a new country was fully deployed.

It was difficult to adapt feed attributes: as there was no real feed management tool in place to modify the different feed elements, it was nearly impossible to dynamically adapt the message. This meant that throughout time, the campaign remained rather static, and use cases such as temporary promotional messages were difficult to implement consistently in the accounts.
 
<iframe width="560" height="315" src="https://www.youtube.com/embed/pa9m2IuHucA" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

***Watch our [Semetis ](https://www.semetis.com/en)& dmlights use case video here.***

# Channable, the first milestone

At [Semetis ](https://www.semetis.com/en)we wanted to unblock the design bottlenecks. We put our problem-solving skills to the test: how can we streamline this process while maximizing the ROI? The first part of the answer lies with feed-based advertising. We used Channable as our Feed Management Tool, which enabled us to:

## 1. Import the data from one central feed

Instead of using a separate feed for each use case (I.e: mapping all the brand and collection names with their corresponding landing page), we started importing all the needed data for advertising directly from the product feed. As such dmlights could remove all redundant feeds from their servers, freeing up technical resources and decreasing the stress on their infrastructure.

However, having just one product feed per language/country remains expensive. Given the pricing model is set to a fee per SKU, and with around 85k SKUs per language and per country, the investment multiplied quickly as soon as we started to scale up (f.e. 2 feeds for Belgium, 3 feeds in Switzerland, and so it continues). 

A feed analysis showed us that countries that share the same language, have an almost identical feed (Ie: BEFR vs FRFR). The main differentiator was the product price, as this changes for each country. So we found a solution by only picking one main feed per language, and gluing all the different country prices on top of it (see annex 1). 

To give a clear example: when we added Switzerland, we didn’t have to create any extra feed (so no extra SKUs or tech fee) as we could just use the German and French language feed, which were already set up for Germany and France respectively, and select the Swiss pricing column for our campaigns. This allowed us to save around €5.000 per year in tech fees while maintaining the same use cases. This was a very important first iteration of the process to maximize ROI.

## 2. Optimize the product feed

In the second step, we cleaned and tailored the product feed. Channable’s rule system allows you to enrich, filter, and optimize the feed to fit the requirements of the advertising channels, such as** Google Ads, Facebook, Criteo, and Amazon**. Some useful examples are:

- Using promotional data in order to apply rules that automatically change the message of our brands in the promotion. For example:  “Scandinavian weeks -20%” on specific brands.

- Using price data in order to show the accurate price in each country, without needing a feed per country. 

- Using performance data from our platforms to our main feed, such as the search volumes per product (cfr: Zombie SKUs section later in this case) and the revenue per product, which can be used for further segmentation.

Because we plugged the different feeds within one feed management tool, these rules could be easily copied and shared between the different countries. This has enabled us to work with an incremental and iterative approach. 

Because of our iterative approach, we only had to improve our rules and the quality of our feed over time. At the bottom line, we succeeded in bringing the time lag to penetrate a new country down to only a few hours. The time that was saved was a second iteration with a direct impact on the ROI.

## 3. Activate the feed for marketing
In the third and final step, we focused on activating our feed data. To maximize the impact we leveraged different channels: 

**Google Automated Search Ads:** The full Google Ads account structure was redesigned and built upon the feed management tools. Even Responsive Search Ads, Google Ads latest feature, were bulk designed from Channable. Every morning the account structure (campaign design, text ad, keywords, and custom landing pages) was updated taking into account the freshest data and current promotions (see annex 2).

**Google Smart Shopping:** here we focus on product-level advertising. The cleaned product feed, used for search ads use cases, was easily scalable to display & shopping advertising. With Smart Shopping we appear visually with all our in-stock products as soon as users are searching for any of them. It combines the power of Dynamic Product Remarketing, to also chase those users in case they didn’t buy the product yet in the following 7 days.

**Bing Ads:** With Bing still being responsible for 3% of all our search traffic, we found it a must to also give it the needed attention. In order to remain efficient, we created a connector between Bing - and Google Ads. That way Channable updates Google Ads and Google Ads update Bing Ads on a daily basis; ultra-efficient.

**Facebook Dynamic Ads:** Also on Social, we wanted to be present with our [product feed for Dynamic Product Remarketing](https://www.channable.com/integrations/facebook-product-feed).

This third step allowed us to distribute much more relevant ad experiences. While the first two steps focussed on cutting costs to maximize ROAS, this step is oriented to increasing return. Yet, we saw the opportunity to go even further in value creation by activating our data to the next level: moving from ROAS to POAS (Profit on Ad Spend).

# POAS - The second milestone

In today’s world, we need** high volumes of data** to effectively feed Smart Bidding algorithms (Ie: Maximize Conversion values in Google). These Smart Bidding algorithms take all kinds of signals into account in order to bid higher on users that are more likely to convert. They are black boxes, incorporating signals such as search behavior, device usage, audience groups, time of day, website engagement, etc, to perform advanced user profiling. 

Our automated campaigns were a great start to generate tons of data. 
Thanks to all the qualitative, auto-generated campaigns, we were able to make a solid amount of revenue at lower maintenance costs.

But having automated search campaigns and smart bidding wasn’t enough for us. After running for some weeks, we measured and analyzed the results and noticed that this setup easily achieves our ROAS targets, but often pushes forward the more popular brands with higher demand, but not necessarily higher profitability. 

If you worked in digital you know the struggle of finding a solid target ROAS for your campaign. Which is logic when you think about it. Pure revenue means nothing in terms of a business's health. It’s all about the cost structure that is bound to it. Let me explain: some brands are more known and are consequently more searched (Ie: Philips). The system tends to overspend on these brands when they also bring lots of revenue, translating into high ROAS.

Nevertheless, the profit on some of these brands is very low. While doing this exercise it became clear that we needed to undertake one next step in our data-performance automation flow to transform our revenue - into a profit engine. That missing link was called profit margin data.

What we did was implement encrypted profit margin data at product-level in our dataLayer on the website. We then injected this profit data through Google Tag Manager into Google Ads, by creating a separate Profit Conversion (see annex 3). 

By encrypting this data, it became impossible for competitors to abuse it. We are deciphering it in our Google Ads platform so the value can be used for both reporting and optimization. This sacred data, in combination with smart bidding and machine learning, enabled us to optimize our massive set of campaigns towards Profit.
 

# Zombie SKUs - The last milestone

As of this moment, our profit engine was put into place and showing good results. Naturally, we analyzed our data and spotted our last issue: Whenever a new product was added or came back in stock, it often got limited exposure. This is one pitfall of Smart Bidding Strategies. As soon as the machine is running and the algorithm picks the most successful products to push forward, it’s hard for new product entrants to fight for their spot. 

Eventually, the Smart Shopping algorithm will include them while serving, but often at very low volume and it can take some weeks before that product appears. To compensate for this, we’ve built an automated report, using a Google Ads script, that stores the SKU’s of all products that received less than 1 click. 

This list with SKUs is then shared with Channable, so the tool can apply the ‘Zombie SKU’ label on all these products in the feed (see annex 4). 

Now it becomes easy: we only need to create a separate Smart Shopping campaign that solely serves the Zombie SKUs, to give them the exposure they deserve, before the main Smart Shopping campaign takes them into consideration some weeks later. 

# Results & Conclusion
The results skyrocketed. Today we have a conversion engine that maintains itself on the most important north star metric: profitability. Every day the pricing and inventory of all products get updated, new collections and categories get added, and this will all be adapted within our platform in near real-time in every country of sale. 

Brands that are less profitable are slowly disappearing and making room for dmlights own brands without human interference. On top, newly added products also get a fair chance to show their added value thanks to the Zombie SKUs. 

The figures speak for themselves:

- The **Profit over Ad Spend** (POAS) increased by 70% YoY
- Whereas the **total Profit Values** increased by 130% YoY

All of this was possible by adopting technology that facilitates working smarter instead of working harder. Today, this allows us to shift our resources from heavy operations towards tasks that really matter: advanced analysis and long-term strategy.

With this case we have proven:

- [ ] The added value of tools: by getting everything out of Channable, our Feed Management - and PPC Automation tool. Reducing all the manual labor of campaign setup and maintenance.

- [ ] The added value of measurement: by having the right conversion measurement in place in order to spot the issue of the popular, less profitable brands and the Zombie SKUs.

- [ ] The added value of media expertise: by challenging our own implementation. We did not stand still. 

As illustrated before, we have seen three big milestones that improved our case step by step (and, on top, saves us €5.000 in tech fees each year). This is all achieved by following our data closely and making the right decisions in collaboration with our client. The results are there to prove that: higher volumes (profit) and better quality (POAS).

- [ ] The added value for ourselves: This is a framework for the future. All the rules are in place to make this work worldwide with limited additional efforts.

Dmlights: The fully automated profit engine

## Key Learnings

1. Automation helped ads&figures increase revenue from social media campaigns by over 27%.

2. Data feed management provided independence from clients' IT teams and streamlined processes.

3. Scalability improved as Channable handled large volumes of data without compromising quality.

4. Centralizing feed management and PPC automation, allowed for optimizing the clients' digital presence across multiple channels.

## Setting the stage: ads&figures and Channable

Since May 2018, [ads&figures](https://www.adsandfigures.com/) has been utilizing Channable's tools to craft successful digital strategies for clients across various industries. 

With a strong focus on PPC and social media advertising, Channable's feed management and PPC automation tools have played a vital role in driving their clients' success.

![adsandfigures_office2.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/OPNuGZ6T7CPxnxladbvQ)

By identifying their clients' optimal position in the digital space, ads&figures has harnessed the power of Channable to boost revenue from social media campaigns by an astonishing 27% or more.

## 5 Decisive advantages: Why ads&figures chose Channable

The decision to partner with Channable stemmed from ads&figures' desire to reduce dependence on their clients' IT teams. 

The agency faced significant manual work in processing products individually, which hindered scalability. 

In their quest for a suitable [feed management](https://www.channable.com/products/product-feed-management-tool) and [PPC solution](https://www.channable.com/products/ppc-tool), ads&figures explored various providers but found Channable to be the perfect fit. 

![Testimonial_René-Linder.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/hKd4zW5RL302k3mUrXQb)

The key advantages that convinced ads&figures to choose Channable are:

### 1. Independence
Channable offered ads&figures the freedom they sought, allowing them to be less reliant on their clients' IT teams. This independence empowered them to take control of their digital strategies and streamline their processes.

### 2. Time savings

By automating various tasks and reducing manual work, Channable helped ads&figures save valuable time. This efficiency boost enabled the agency to focus on strategic considerations and tactics, ultimately benefiting their clients.

### 3. Scalability

Scalability was a game-changer for ads&figures. With the ability to handle large volumes of product data and streamline workflows, the agency was able to expand its operations without compromising quality or efficiency.

### 4. Feeds & PPC: Everything in one place

Channable's platform offered ads&figures a centralized solution for feed management and PPC automation. This seamless integration allowed them to optimize their clients' digital presence across multiple channels, including [Facebook](https://www.channable.com/integrations/facebook-product-feed), [Pinterest](https://www.channable.com/integrations/pinterest), and [Google Ads](https://www.channable.com/integrations/google-adwords-tool).

### 5. UX & UI

In addition to its functional capabilities, Channable impressed ads&figures with its user-friendly interface. The clean and intuitive design made it easier for the agency to navigate the platform and execute their digital strategies efficiently.

## Impressive results: 27% more sales with 8% less ad spend on Facebook

Ads&figures' marketing strategy for Helen Kirchhofer revolved around meticulous planning and skillful utilization of [Channable's capabilities](https://www.channable.com/industry/retail-ecommerce).
 
By implementing a language-specific project structure in Channable, ads&figures could display Helen Kirchhofer's ads in multiple languages (German, French, English, and Italian) across the Facebook business network in Switzerland.

Through continuous performance-led optimization, including automated A/B testing and rule-based product catalog adjustments, ads&figures achieved remarkable results for Helen Kirchhofer within a single month:

- Sales increased by an impressive **27%**

- Transactions saw a significant boost of **68%**

- Cost-per-sale decreased by **43%**

- Ad spend reduced by **8%**

The [automation provided by Channable](https://www.channable.com/products/product-feed-management-tool), especially for multilingual projects, has been instrumental in improving efficiency and allowing ads&figures to allocate more resources to strategic considerations and measures. 

This ultimately benefits their clients by delivering outstanding results.

![adsandfigures_office1.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/GWqe0FpRQK6gW6I2kzZn)

## A promising partnership: The journey continues

As a Bronze partner, ads&figures has forged a constructive, proactive, and solution-oriented relationship with the platform. They have ambitious plans for the future and aspire to become a Gold Partner, reflecting their commitment to driving excellence in the digital advertising landscape.

If you're interested in exploring the benefits of Channable's [partner program](https://www.channable.com/partners), join them today and unlock the potential for your digital marketing success.

<p style="text-align:center;"><a style="display: inline-block; padding: 12px 24px; border: 0; border-radius: 3px; font-weight: bold; letter-spacing: .0625em; text-transform: uppercase; background: #e54692; color: #fff; text-decoration: none;" href="https://www.channable.com/demo">Request a Demo</a></p>


The digital boost: ads&figures increased revenue by +27%

<span style="font-weight: 400;">Looking for a solution to advertise large amounts of products without the manual work, René du Plessis, </span><span style="font-weight: 400;">Online Performance Consultant at </span><span style="font-weight: 400;"><a href="https://www.achterhoekperformancecenter.nl">Achterhoek Performance Center (APC)</a></span><span style="font-weight: 400;"> shares his journey on how he found and works with Channable for dynamic Google Text Ads. </span>

<span style="font-weight: 400;">René’s reasons, </span><i><span style="font-weight: 400;">“We were not using a tool where we could optimize the feeds of our customers in a user-friendly way.” </span></i><span style="font-weight: 400;">For <a href="https://www.viabovag.nl">viaBovag</a>,</span><span style="font-weight: 400;"> one of APC’s clients, Google Text Ads were crucial, but very hard to implement due to the ever shifting nature of their products.</span>
<h2>Finding the right fit</h2>
<span style="font-weight: 400;">APC had been using Channable for other clients looking for a user friendly solution to [manage feeds for Google Shopping campaigns](https://www.channable.com/integrations/google-shopping-feed). René had tried other tools while working at previous companies, such as DataFeedWatch and AdCore, but chose Channable because of its user intuitive design and communication between customer and client. This dialog and service was the deciding factor in making a final decision, especially when handling clients with very dynamic product ranges such as viaBovag, where communication was important in getting campaigns started and organized.</span>
<blockquote>The size of the product range would be an important reason to advertise with Channable, they make handling large imports a breeze. Additionally, varying products or services are also an important reason to automate with Channables feed management and SEA tool.</blockquote>
<h2>Getting up and running</h2>
<span style="font-weight: 400;">Once APC had become accustomed to Channable, they realized there were many possibilities to utilize the tool to help better manage their clients. In the case of viaBovag it was decided to start using Google Text Ads. Channable allows for dynamic fields to be inserted into a text ad. Allowing viaBovag’s 76,000+ car ads to be run on a product level. René: “Something not possible to manage on such a scale without an automation tool.”</span> <span style="font-weight: 400;">Meaning that fields such stock or region could be inserted with a dynamic connection. Creating ads that pause and unpause themselves, according to their availability.</span>
<blockquote><span style="font-weight: 400;">Build a campaign based on search behavior and then expand it with the possibilities offered by Channable.</span></blockquote>
<span style="font-weight: 400;">The setup for such a configuration went very smoothly. APC created the structure of the campaigns within the limits of Google Ads. From there René looked at what Channable could further enhance and automate, with a few minor adjustments APC was able to realize exactly what they wanted for viaBovag.</span>
<h2>Results</h2>
<span style="font-weight: 400;">The results of APC’s and Channable’s collaboration was a dynamic ad generator with 200+ campaigns containing more than 5,100 ad groups and 23,500 keywords, using just a few ads. With these dynamic campaigns it is now possible for viaBovag to create very focused ads targeted to specific towns or regions. An example is below.:</span>

[caption id="attachment_18809" align="aligncenter" width="583"]<img class="wp-image-18809 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/8CfYHpaS1Gq43UgBeYl4" alt="Dynamic fields Google Text Ads" width="583" height="89" /> Dynamic fields utilized in Google Text Ads[/caption]

<span style="font-weight: 400;">Being able to precisely target and advertise without having to spend a large amount of time is a huge win and is exactly what Channable is able to provide. In addition, campaigns are no longer paused or interrupted due to changing stock thanks to the dynamic fields. “This coupled with the customer service and collaboration makes Channables product unique in the market and a must have for companies with large amounts of data or fluctuating stock.” Rene said. </span>

<span style="font-weight: 400;">If this sounds like a solution for you and your company Channable is always happy to talk. A trial account is free until you go live and just a <a href="">click away</a>.</span>

<span style="font-weight: 400;">Click here to read and share this story in: <a href="/nl/use-cases/dynamische-locatievelden-google-text-ads">Dutch</a>, <a href="/de/erfolgsgeschichten/dynamische-standortfelder-google-text-anzeigen">German</a>, <a href="/es/casos-de-exito/campos-ubicacion-anuncios-texto-dinamicos-google">Spanish </a>and <a href="/fr/success-stories/champs-localisation-dynamiques-annonces-textuelles">French</a>!</span>

Dynamic location fields reveal the power of Google text ads

<h2>Authentic Rituals</h2>
A Dutch company founded in 2000, Rituals has pioneered Home &amp; Body cosmetics as a brand. As the market leader in the Netherlands, it has taken Europe by storm both online and in-store. Offering unique gifts and quality products inspired by the lifestyles and rituals practiced in Asian traditions.
<h2>Finding focus</h2>
Managing the online marketing campaigns of one of the fastest growing brands in the Netherlands is not easy. With its ever-expanding list of collections, Rituals needed to optimize its Google Ads for maximum awareness and efficiency. Maik gives perspective into Rituals marketing,<em> “We offer many specific products with unique ad groups. It had become very time consuming for our ads team to update and maintain all of the Google Ads. An example being: Setting up new campaigns, ad groups, ads, and keywords. Everything had to be done manually per product (± 20 per launch) and then for 17 countries. Some countries had different prices and other USPs, so this cost us even more extra work to sort.”</em>
<h2>Conscious collaboration</h2>
With a wide variety of collections, centralizing Rituals marketing within Channable was the natural progression from feed management to bring all operations onto one platform. <em>“We already used Channable to manage all of our feed connections and ad campaigns all in one place. Because we were familiar with the tool and the company, we felt that the text ads were a logical next step.”</em> Channable thus enabled Rituals to hone its SEA for greater awareness and outreach, without making the setup too overwhelming.
<blockquote>With this tool, our time has become more efficient, especially for the product specific ads.</blockquote>
<h2>Dynamic action</h2>
Thanks to the possibilities Channable’s dynamic fields allows, Rituals was able to update and combine information, such as price or stock availability, together with static text, without the effort of creating new Google Ad campaigns for every small change. Before Rituals started with dynamic fields, this process was very complex, <em>“The Local Online Marketing Managers (OMMs) had to make sure that the static text for the text ads was easy to combine with elements from the feed. You can imagine that in French and German the articles are a big problem: le, les, la, and der, die, das. This also applies to almost all languages except English and Dutch."</em> Implementing Channable’s dynamic fields resulted in more flexible SEA campaigns and new strategies that are not restricted by static text, eliminating redundant language problems.
<h2>Results realized</h2>
Rituals has had 13,500 active ads running via Channable in all countries since August 2018. In that period, up until April 2019, some impressive results were recorded. <em>“We have had over 2.5 million impressions on Google amounting to a growth of 44%. Further, clicks were up 55%, and we have seen growth of 7.6% in CTR, 7.65% in AOV, and a 4.7% higher conversion rate. The rest of the results are comparable to before, only now it takes much less time. Not only for me, but also for all our Local OMMs, who otherwise have to continuously write texts for our Google Ad campaigns.”</em>
<h2>Growth in numbers</h2>
<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc; text-align: left;"><span style="font-weight: 400;">Growth in impressions</span></td>
<td style="border: 1px solid #cccccc; text-align: left;"><span style="font-weight: 400;">44%</span></td>
</tr>
</tbody>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;"><span style="font-weight: 400;">Growth in clicks</span></td>
<td style="border: 1px solid #cccccc;"><span style="font-weight: 400;">55%</span></td>
</tr>
</tbody>
<tbody>
<tr>
<td style="border: 1px solid #cccccc; text-align: left;"><span style="font-weight: 400;">Growth in CTR</span></td>
<td style="border: 1px solid #cccccc; text-align: left;"><span style="font-weight: 400;">7.6%</span></td>
</tr>
</tbody>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;"><span style="font-weight: 400;">Conversion rate up</span></td>
<td style="border: 1px solid #cccccc;"><span style="font-weight: 400;">4.7%</span></td>
</tr>
</tbody>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;"><span style="font-weight: 400;">AOV increased</span></td>
<td style="border: 1px solid #cccccc;"><span style="font-weight: 400;">7.65%</span></td>
</tr>
</tbody>
</table>
<blockquote>Using the dynamic text ads offered by Channable made sense</blockquote>
With the help of Channable’s dynamic fields, Rituals was able to save money on out-of-stock product ads.<em> “Rejections in ads due to out of stock have been eliminated. Meaning money is no longer wasted on these SEA campaigns, and the time-consuming creation of new collection campaigns has been drastically reduced.”</em>
<h2>Words of wisdom from Rituals</h2>
Maik is very positive about the collaboration with Channable,<em> “If customers have a large assortment of products, I would definitely recommend Channable. Their tool automatically ensures that you can pick up long tail keywords, and it saves a lot of work in the setup. In addition, it is an easy tool if you understand Google Ads, and Channable’s support is incredibly friendly and useful. Resulting in quick solutions and service.”</em>

With Rituals’ success using the tool, the team looks to future possibilities with creativity and optimism.<em> “Channable is very flexible and open to feedback, which means that there are new functions being developed based on the customers’ needs. We will soon be automating our sitelinks via the Text Ads tool.”</em>

If you want to know more about the possibilities of the SEA tool or you want to get started on the SEA tool, do not hesitate to contact us. We are here to help your Google Ads campaigns reach their full potential.

Rituals finds Google Ads campaign focus with Channable

TMI is one of the largest recruitment agencies for the healthcare industry. It offers various types of jobs for nurses, paramedics, doctors, and medical specialists. Since 2001, the recruitment agency has grown from a local player to a large internationally-oriented recruitment and job agency, fully specialized in the healthcare industry. TMI is now active in the Netherlands, England, Ireland, Germany, Switzerland, Aruba, Bonaire, Curaçao, Saint Martin, and Suriname.

Being active in 10 countries means that there are over 1000 different active jobs at any given time. With new jobs being posted and old jobs being fulfilled, being up to date in a campaign is not easily done by hand. <a href="https://www.sdim.nl" target="_blank" rel="noopener">SDIM</a>, TMI’s marketing agency and one of Channable’s first clients, determined that “a technological solution was necessary to aid in creating dynamic text ads. Channable was the most compatible solution and all that was needed to get started was an XML feed containing all the job vacancies.”
<h2>The approach</h2>
<a href="https://www.sdim.nl/zoekmachine-optimalisatie-seo/seo-content-optimalisatie/zoekwoorden-onderzoek" target="_blank" rel="noopener">Keyword research</a> showed SDIM that most prospects' search queries contained both a *‘job title’* and a *‘location’*, for example *‘account manager Amsterdam’*. This posed the first challenge for SDIM. As a recruitment agency, TMI is not able to directly name the companies it works for or the exact location of the job in the ads.
<blockquote>Job postings need to be anonymized. Furthermore, the location cannot be very specific, e.g. the vacancy ad can state ‘region Amsterdam’ but in actual fact, the job is situated in Amstelveen (a suburb of Amsterdam).</blockquote>
Therefore, TMI’s XML feed contained only very broad regional keywords, despite SDIM’s keyword research showing that it is very important to have a correct location. Channable gave SDIM the means to add more specific ‘city fields’ to the job postings, in order to make keywords more relevant. This provided SDIM with multiple ways to create keyword combinations. “We managed to create keywords such as *‘account manager vacancies South Holland’* but also *‘account manager Leiden’*.”

SDIM combined the function titles with both the region/city and static keywords like ‘<em>vacancies</em>’ or ‘<em>work</em>’ in Channable’s SEA tool.
<h2><img class=" wp-image-15599 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ud3cNjXpSTKFint6zDnm" alt="tmi channable ad template" width="458" height="386" /></h2>
<h2>The results</h2>
Channable has enabled SDIM to improve TMI’s ad relevancy and also save ample time.
<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #FFFFFF; text-align: left;"><span style="color: #000000;"><em>Improved relevancy</em></span></td>
<td style="border: 1px solid #FFFFFF; text-align: left;"><span style="color: #000000;"><em>Time-saving</em></span></td>
</tr>
</tbody>
<tbody>
<tr>
<td style="border: 1px solid #FFFFFF;">
<ul markdown>
 	<li>Highly specific keywords</li>
 	<li>Highly specific ad copy</li>
 	<li>Correct landing pages for each individual job ad</li>
 	<li>Ability to advertise on highly specific job titles
(normally too specific to add to a manual campaign)</li>
</ul>
</td>
<td style="border: 1px solid #FFFFFF;">
<ul markdown>
 	<li>New jobs are automatically added to the campaign</li>
 	<li>Fulfilled jobs are automatically removed from the campaign</li>
 	<li>Thousands of ads are created automatically</li>
</ul>
</td>
</tr>
</tbody>
</table>
<em>Figures</em>
Compared to the non-dynamic search campaigns, SDIM saw significant improvement across three KPI's.
<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc; text-align: left;"><span style="color: #999999;">Metric</span></td>
<td style="border: 1px solid #cccccc; text-align: left;"><span style="color: #999999;">CPC (cost per click)</span></td>
<td style="border: 1px solid #cccccc; text-align: left;"><span style="color: #999999;">Conversion rate</span></td>
<td style="border: 1px solid #cccccc; text-align: left;"><span style="color: #999999;">CPA (Cost per acquisition)</span></td>
</tr>
</tbody>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;"><span style="color: #999999;">Regular campaign</span></td>
<td style="border: 1px solid #cccccc;">€ 0.65</td>
<td style="border: 1px solid #cccccc;">1.18%</td>
<td style="border: 1px solid #cccccc;">-</td>
</tr>
</tbody>
<tbody>
<tr>
<td style="border: 1px solid #cccccc; text-align: left;"><span style="color: #999999;">Dynamic campaign</span></td>
<td style="border: 1px solid #cccccc; text-align: left;">€ 0.53 (-18%)</td>
<td style="border: 1px solid #cccccc; text-align: left;">1.46%</td>
<td style="border: 1px solid #cccccc; text-align: left;"> Down 33%</td>
</tr>
</tbody>
</table>
Channable helped lower CPA by a third, save 18% on the average CPC and increase conversion rates. Channable’s SEA tool also helped TMI save money by automatically pausing any ads for jobs that had already been filled. Channable’s SEA tool automatically pauses any ad that is no longer in the feed. For TMI, this is when a job role is filled.
<blockquote>It is very time-consuming to manage all the job postings and keep the advertising campaigns up to date. With this custom solution, we can be 100% sure that all of our active job postings are being promoted, and that we don’t waste any advertising budget on positions that have been filled already. And of course: the campaigns are very cost-effective.</blockquote>
SDIM’s undeniable success for improving TMI’s ads with Channable’s SEA tool serves as inspiration for other recruitment agencies. Channable can help generate more relevant ads in less time and save costs. If you’re keen to get started, feel free to <a href="/signup">create your own free account</a> and <a href="/contact">contact</a> one of Channable’s sales teams for more information.

Automated, real-time, and location-based Google Ads recruitment campaigns for TMI

Managing 100,000 SKUs across seven markets, languages, and currencies is where most eCommerce feed setups start to crack. For [TITUS](https://www.titus.de), this complexity had become an operational risk. [Eshop Guide](https://www.eshop-guide.de/), the Shopify Plus agency responsible for the architecture and implementation, partnered with Channable to design a scalable, centralized multichannel feed setup. Together, they transformed raw Shopify data into fully optimized, channel-ready feeds for [Google](https://www.channable.com/products/ppc-tool/google-ads) and [Amazon](https://www.channable.com/integrations/amazon-marketplace-integration) without adding manual workload or fragility.

## Key takeaways

- One centralized setup handling 100,000 SKUs without performance issues
- A scalable multichannel model supporting 7 languages and currencies
- Automated translation of Shopify data into readable attributes
- Enterprise-level setup completed in just 1.5–2 days

## When scale turns complexity into risk
TITUS operates a massive and highly complex product catalog, spanning nearly 100,000 SKUs across seven different markets. Each market required its own language, currency, and channel-specific feed logic, especially for platforms like [Google Shopping](https://www.channable.com/integrations/google-shopping) and [Google Ads](https://get.channable.com/google-ads-growth-strategy?_gl=1*p3402w*_gcl_au*MTM2MjkxMjMxNy4xNzY3NjIwODIw*FPAU*MTM2MjkxMjMxNy4xNzY3NjIwODIw*_ga*MzYzMTk5MTgzLjE2NTY0MDQ2NTE.*_ga_3FJXZ24X76*czE3Njc3OTYxNzgkbzE4MzgkZzEkdDE3Njc3OTYzNjckajQwJGwwJGgyNTgyODA1MTQ.*_fplc*NFUwYkRZaks4azZVUmlndiUyQlpVMmtKdGd3VkwwclF5SzhlQUttdnU0S014diUyRmhBME5keUEycm1IcnRpUGFnTVZRSlhNOGVDUWZHTm0yYUd3JTJCNzNqV2twSVRlNlMlMkJCYkxFM1pYS1VtazlmZWJnTkpDTGlVS0NWUFZxb3A4NmclM0QlM0Q.), where attribute accuracy directly impacts visibility and performance.

The core challenge lay in the structure of the Shopify data itself. Many crucial attributes, such as gender or age group, existed only as numeric values. While this works internally on their webshop, advertising channels require **descriptions instead of numbers**, localized attributes tailored per market, and language. Translating these values manually or through basic feed apps quickly became unmanageable.

Existing tools simply weren’t built for this level of complexity. They struggled with product volume, couldn’t support advanced rule logic, and lacked transparency. As a result, TITUS faced duplicated work across markets, a growing risk of listing errors, and no central place to control or maintain feed logic across channels.

## From manual fixes to a central management hub
Before Channable, feed management relied on spreadsheets, basic Shopify apps, and manual workarounds. Every new market or language required rebuilding logic from scratch, often with slight variations that introduced inconsistencies.

As Eshop Guide identified early on, the real cost wasn’t just time; it was operational risk. Any change to product data or channel requirements had a cascading effect across markets, forcing repeated manual updates. Scaling was possible but fragile and inefficient.

What TITUS needed was a fundamentally different approach: feed management as a **centralized system**, not a collection of disconnected outputs. That’s where Eshop Guide redesigned the setup with Channable at its core.

## The strategy: One scalable architecture for all markets
Eshop Guide made a deliberate decision to turn Channable into the single source of truth for feed and marketplace management. Instead of creating separate projects per market, they designed a unified data model that could support all languages and channels from one setup.

The German [Shopify](https://www.channable.com/integrations/shopify) catalog served as the base import. From there, Eshop Guide created custom fields in Channable to store additional language attributes. Other Shopify language feeds were imported separately and matched by SKU, allowing relevant fields to be mapped directly into the existing dataset.

This approach ensured that all language variants lived in one environment. There was no duplication, no fragmentation, and no jumping between projects, just one structured dataset powering all channels.

## Turning numeric data into channel-ready attributes
Once the data structure was in place, the real power of Channable came into play through its rule engine. Eshop Guide built two large master rule sets that handled the majority of logic required across markets and channels.

These rules transformed numeric Shopify values into meaningful, localized attributes. For example, a single numeric value representing “Man” could automatically output “Male,” “Herren,” or “Homme,” depending on the target market, channel, and language. The same logic applies to age groups and other mandatory Google attributes.

Because these rules were centralized, they only had to be built once. A small number of feed-specific rules were added where necessary, but the core logic remained reusable and scalable.

## The aha moment: When complexity became manageable
The true value of the setup became clear once everything started running reliably. Multiple language imports worked seamlessly within a single Channable environment, and even highly complex rule logic executed consistently across all feeds.

What stood out most for Eshop Guide was that nothing had to be recreated per market. Changes could be made once and applied everywhere. Combined with hands-on support from Channable, especially during Amazon identifier changes, it became clear this wasn’t a temporary fix but a **long-term, enterprise-grade architecture** that all parties were proud to deliver.

## Stability, efficiency, and scalable growth
Despite the scale and complexity of nearly 100,00 SKUs across seven markets, the entire enterprise-grade setup which includes testing was completed within just 1.5 to 2 days. What typically requires weeks of iterative fixes and market-by-market adjustments became a structured, repeatable process.

## A blueprint for enterprise eCommerce
Beyond this single project, the TITUS setup has become a repeatable model for Eshop Guide. Once a complex architecture like this is implemented correctly in Channable, it can be adapted and reused for future clients and markets.

Rules don’t need to be reinvented, complexity doesn’t multiply, and teams can scale faster without increasing workload or risk. This is where the real value lies: compounding efficiency over time.

## From feed chaos to centralized control
With Eshop Guide leading the implementation and Channable at the center, TITUS moved from fragmented, manual feed management to a single, scalable multichannel management hub. Complex product data became structured, reliable, and ready for growth across markets and channels.

For retailers dealing with scale, this isn’t just a better way to manage feeds; it’s the foundation for sustainable [multichannel](https://www.channable.com/) expansion.

## FAQs
<div class="faq">
<h4> Can Channable handle large product catalogs? </h4>
<p> Yes. This use case shows stable performance with nearly 100,000 SKUs across multiple markets. </p>
<h4> Is Channable suitable for multi-language and multi-currency feeds? </h4>
<p> Absolutely. Multiple language imports can be unified into one centralized dataset using SKU matching. </p>
<h4> How complex can rule logic get? </h4>
<p> Channable supports advanced, reusable rule sets capable of handling localization and channel-specific requirements at scale. </p>
</div>


How TITUS mastered 100,000 SKUs across 7 markets with multichannel feed management

[Torfs](https://www.torfs.be/nl/home), one of Belgium’s most iconic footwear and fashion retailers, wanted to scale online sales efficiently across its **250+ brands and 15,000+ SKUs**. By partnering with [OMcollective](https://omcollective.com/) and leveraging Channable’s automation suite, Torfs unlocked a smarter and fully scalable performance marketing strategy that helped to boost their ROAS, revenue, and conversion rate.

This success story explains how Channable enabled Torfs to automate [Search](https://www.channable.com/products/ppc-tool/google-ads) and [Shopping campaigns](https://www.channable.com/integrations/google-shopping), introduce intelligent product scoring, and drive measurable growth.

## Key results

Growth in Google Shopping and PMAX measuring from 01/07 – 30/11 YoY with OMcollective's live scoring model.

- **+27%** in revenue

- **+29%** in ROAS

- **+66%** in CR

- Value per conversion remained stable

## The challenge
With more than 15,000 active products, Torfs needed a performance setup that:

- Reduced manual campaign management

- Prioritized high‑value products

- Ensured visibility for long‑tail and seasonal inventory

- Scaled across Flanders & Wallonia

Their previous Shopping setup relied heavily on category-based and margin-based bidding. Key signals such as seasonality, sale status, bestseller trends, and profitability were not fully utilized.

## A fully automated performance strategy
### 1. Automating search ads with Channable’s text ad generator
OMcollective used Channable to [dynamically create ads](https://www.channable.com/products/ppc-tool/google-ads) with:

- Keywords

- Ad groups

- Responsive Search Ads

- Product URLs

- Brand & type‑level coverage

**Result**: Every brand and shoe type receives automated, accurate, and constantly updated ads, without manual management.

### 2. A score‑based Shopping & PMAX structure
To improve product prioritization, OMcollective built a custom scoring model using [Channable Insights](https://www.channable.com/products/channable-insights). The model assigns weighted values to five key variables, tailored per market and product group, creating a dynamic distribution across products with labels A, B, C, and D as an example.
 
This flexibility allows OMcollective to shift focus between sale and non-sale periods and adapt quickly to new collections, ensuring more budget and stronger bids are always allocated to the most valuable products.

**Variables for scoring**

- Insights Label

- Sale Status

- Sell-Through Rate

- Target Audience

- Stock Levels

- Profitability

- Bestseller Status

- Sale Status

- Seasonality

This model determines which bucket a product enters, ensuring high-value products receive more aggressive bidding while still maintaining visibility for dormant or niche SKUs.

**Distribution Example:**

- Label A – 11.5%

- Label B – 36.3%

- Label C – 21.8%

- Label D – 30.4%

### 3. Structured, phased implementation

The new structure was rolled out in phases, starting with research and model design, followed by building and refining the scoring logic in Channable Insights. After switching the Shopping structure, performance was closely monitored and optimized, with Performance Max segmentation rolled out once the model proved effective.

## The impact
### Business growth
![Image_01 (13).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmidbdwp0fcme07upqs4t6cjf)
- Torfs increased overall sales by **4% in 2024** (online + in-store)

- Torfs.be now performs at the level of **17 physical stores**

- More on Torfs success and growth strategy can be found in their article with [De Tijd](https://www.tijd.be/ondernemen/retail/schoenen-torfs-jaagt-op-overnames-in-modewereld/10600964.html)

### Performance growth (2025 vs 2024)

- **+27%** in revenue

- **+29%** in ROAS

- **+66%** in CR

- Value per conversion remained stable

These improvements were supported by automation, intelligent segmentation, and feed-based decision-making, alongside ongoing optimization and strategic campaign management.

## FAQs
**How did Channable help Torfs scale its campaigns?**
By automating Search Ads creation and enabling dynamic Shopping segmentation for 15,000+ products.

**What made the scoring model effective?**
It aligned bidding strategy with product value by combining insights from Channable Insights with key feed-based signals such as seasonality, sales status, profitability, and bestseller performance.

**Can other retailers use this approach?**
Yes, any large catalog benefits from score-based segmentation.

**Did PMAX work with the scoring buckets?**
Yes. OMcollective utilized separate PMAX and Shopping campaigns for each bucket \ label. This structure allowed them to maintain granular control over budgets and bid strategies per bucket, rather than just segmenting by asset groups.

**What part of Channable delivered the biggest impact?**
The Text Ad Generator and Insights-powered scoring model.

## Looking Ahead
As Torfs continues to scale, they plan to build on the strategies that delivered the strongest results. The combination of dynamic Search automation, score‑based Shopping segmentation, and data‑driven optimization through Channable Insights proved essential to improving both efficiency and ROAS.
Here’s what worked best for them:

- Channable’s Text Ad Generator for fully automated [Search Ads creation](https://www.channable.com/products/ppc-tool/google-ads)

- Channable [Insights](https://www.channable.com/products/channable-insights) to build a product scoring model and prioritize high‑value SKUs

- [Shopping & PMAX feed optimization](https://get.channable.com/google-ads-growth-strategy) using rules-based automation and detailed product data enrichment

## What’s next for Torfs
Going forward, Torfs and OMcollective will continue refining their product scoring, expanding automated campaign outputs, and scaling PMAX segmentation, ensuring every product consistently reaches the right audience at the right moment.

Ready to take your performance marketing to the next level?
Start your [free trial ](https://www.channable.com/signup)or book a [demo today](https://www.channable.com/demo).

How OMcollective boosted Torfs ROAS & revenue with Channable’s automation

Scaling a large omnichannel retail operation isn’t easy, especially when managing thousands of products across multiple sales channels. [Tuinmeubelshop](https://www.tuinmeubelshop.nl/), the leading garden furniture retailer in the Netherlands and Belgium, needed a solution to distribute product data with accuracy, speed, and flexibility.

By using **Channable’s** [Feed Management](https://www.channable.com/products/product-feed-management-tool), [PPC solution](https://www.channable.com/products/ppc-tool), and [Marketplace Integrations](https://www.channable.com/products/marketplace-integrator), Tuinmeubelshop streamlined its eCommerce operations, boosted ROAS, and expanded to new channels without IT headaches for its [multichannel strategy](https://www.channable.com/mce1).

## Key takeaways

- Centralized feed management with fewer errors and higher visibility

- Automated ad campaigns that update in real time

- Seamless marketplace integrations with [Magento 2](https://www.channable.com/integrations/magento)

- Scalable and future-proof growth without added manual work

## About Tuinmeubelshop
Tuinmeubelshop is the go-to specialist in luxury, high-quality garden furniture in the Netherlands and Belgium. With 12+ physical stores and a powerful eCommerce operation, the company relies on accurate data distribution to maintain its omnichannel presence.

## Feed management: Efficiency & error-free data distribution

**The challenge**

- Large, seasonal assortment of thousands of products

- Products needed to appear in real-time across platforms like [Google Shopping](https://www.channable.com/integrations/google-shopping), Beslist.nl, and affiliate networks

- Manual updates were time-consuming and error-prone

**Channable's solution**
Using **Feed Management**, Tuinmeubelshop:

- Excluded out-of-stock or irrelevant products automatically

- Customized feed structures per channel (titles, descriptions, and images adapted per platform)

- Synced product data in real time with Magento 2

**Result**
Flawless feed structures, fewer returns, and maximum product visibility across all sales channels.

## PPC solution: Automated campaigns that deliver

**The challenge**

- Hundreds of campaigns and thousands of keywords to manage in Google Ads

- Needed flexibility for promotions, seasonal offers, and new products

- Manual campaign management wasted time and risked errors

**Channable's solution**
With the **PPC Tool**, Tuinmeubelshop set up dynamic, automated ad campaigns:

- Automatically generated ad groups by product category or brand

- Ads updated in real time with live pricing, stock, and USPs

- Scaled effortlessly to thousands of ads without extra workload

**Result**
Higher ROAS, optimized budget spend, and always up-to-date ads which results in no manual input required.

## Marketplace integrations: Tailored Magento 2 connection

**The challenge**

- Expand sales to external marketplaces like [Bol.com](https://Bol.com)

- Needed a direct, stable link with Magento 2 to sync stock, prices, and orders automatically

**Channable's solution**
Together with Channable, a **custom integration** was developed to:
![01_Success story - Tuinmeubelshop.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmgg8gs1c5nfk07ux3dkbm2gh)
- Automatically import marketplace orders into Magento 2

- Update marketplace inventory in real time

- Apply channel-specific rules (e.g., delivery times, shipping options)

**Result**
Seamless expansion to new marketplaces without IT complexity or stock conflicts.

## From complexity to growth: Tuinmeubelshop’s takeaway
By implementing Channable’s multichannel suite of **Feed Management, PPC, and Marketplace Integrations**, Tuinmeubelshop streamlined and elevated its eCommerce operations. The result? Greater efficiency, more profitable campaigns, and the agility to adapt to market changes quickly.

Ready to accelerate your own growth?
[Discover all of Channable’s eCommerce solutions](https://www.channable.com/)

## FAQs
<div class="faq">
<h4> What was Tuinmeubelshop’s biggest challenge? </h4>
<p> Managing product data and campaigns at scale across multiple channels without manual errors. </p>
<h4> How did Channable improve ad performance? </h4>
<p> By automating campaign creation and updates, ensuring ads were always accurate and relevant. </p>
<h4> What integration was key for marketplaces? </h4>
<p> A custom Magento 2 connection that synced stock, prices, and orders in real time. </p>
<h4> What measurable results did Tuinmeubelshop achieve? </h4>
<p> Higher ROAS, fewer returns, and seamless expansion into new channels. </p>
</div>


How Tuinmeubelshop accelerated online growth with Channable

[La Maison Simons](https://www.simons.ca/en), one of Canada’s most recognized fashion retailers, used Channable Insights to automate campaign segmentation, highlight top-performing products, and give low-visibility items the chance to shine. The result: greater control, smarter ad spend, and stronger campaign performance.

Balancing performance and visibility can be challenging for retailers managing extensive online catalogs. Especially with Google’s Performance Max (PMax), and its “black box” nature that puts marketers at the mercy of the algorithm.

## Key takeaways

- Automated segmentation of “star” (top performers) and “zombie” (low-visibility) products for smarter budget distribution.
- ROAS increased from ~800% to ~1500% while maintaining similar ad spend levels.
- CPC reduced from $0.37 to $0.30, and CTR increased from 1.45% to 1.86%.
- New Arrivals campaigns were introduced to support newly listed products, achieving 1300% ROAS on average.
- Teamwide efficiency with fewer manual adjustments and faster optimization cycles.

## Campaign overview
Back in the day, the team at Simons was separating campaigns based on categories rather than performance. Initially, they used Channable for feed management, but later adopted Channable Insights to connect performance data directly to automated campaign segmentation.

This evolution allowed Simons to separate products dynamically by performance, ensuring “stars” were automatically prioritized, while “zombies” were given dedicated budgets to test and grow their potential.

## Struggling with static segmentation and limited visibility

- Campaign segmentation relied on static rules.
- Product-level visibility was limited, restricting how budgets could be allocated.
- Google PMax campaigns dictated product prioritization, often favoring already successful items.
- Manual segmentation and data analysis consumed valuable time.
- Newly released products struggled to gain early visibility due to a lack of prior performance data.

## How Channable Insights solved it
![La Maison Simons Success Story Image 1 - Segment by Performance.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmj8mdt9g2xjt07uythm45ss7)

With Channable Insights, La Maison Simons gained:

- **Performance-based segmentation**: Products were automatically grouped into “star” and “zombie” categories based on metrics such as ROAS, clicks, and visibility.
- **Dynamic automation**: Using Channable’s rule engine, products seamlessly moved between campaigns as performance shifted.
- **New arrivals separation**: A dedicated “New Products” campaign was created using dynamic date fields to differentiate recent releases from traditional “zombie” products.
- **Cross-channel integration**: New arrivals campaigns were applied consistently across Google Ads, Meta, Pinterest, Criteo, and TikTok.
- **Agile optimization**: The analysis window shifted from 30 days to 14 days, improving data accuracy and enabling faster reaction to performance trends.

*“The best efficiency that the Insights module and the new arrivals campaigns bring is making sure the budget is spent more evenly. One super popular item no longer takes all the money.” — Etienne Jacques, Digital Campaign Manager, La Maison Simons*

## Results

- **ROAS growth**: From ~800% (in 2022) to ~1500% (in 2025), despite maintaining a steady SEM budget.
- **Higher CTR and lower CPC**: CTR rose from 1.45% to 1.86%, while CPC dropped from $0.37 to $0.30.
- **Better AOV**: Average order value increased 14%.
- **Stronger new arrivals performance**: The new arrivals campaigns delivered 1300% ROAS and 2% CVR.
- **Efficiency gains**: Fewer manual adjustments and faster campaign optimizations.
- **Overlooked products in the spotlight**: The “underperformers” and “invisibles” campaigns became some of Simons’ most effective campaigns, proving that previously overlooked products could perform exceptionally when given the right visibility.

## Strategic learnings from La Maison Simons
![La Maison Simons Success Story Image 2 - Quick Rules to Implement.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmj8mdtbq2xk007uyo8kky3fy)

- **Performance-driven segmentation** beats static category marketing.
- **Shorter data windows (14 days) capture fresher, more accurate insights** in fast-moving catalogs.
- **New products require their own ramp-up campaigns** before being judged alongside established items.
- **Cross-functional collaboration** between marketing and IT is essential for seamless automation.
- **Automation doesn’t remove control; it enhances it**, giving teams clearer data and faster decisions.

*“Since switching to Channable, we’ve gained much more control. Our tiered approach splits the catalog according to our needs, rather than just Google’s trending items.” — Etienne Jacques, Digital Campaign Manager, La Maison Simons*

## Why it works
Unlike static feed setups or opaque algorithmic systems, **Channable Insights** puts product performance data directly into the hands of marketers. 

Simons can now manage segmentation, visibility, and campaign goals dynamically, without the need for custom scripts or external dashboards.

### The benefit of separating “star,” “zombie,” and “new arrival” products
This segmentation ensures every product type has a defined strategy: star products scale profitably, zombie products get dedicated learning budgets, and new arrivals gain early exposure. Together, these layers create a balanced and data-driven approach to catalog management. 
### Automation improves efficiency without losing flexibility
Channable’s rule-based automation continuously reassigns products between campaigns as results change. This eliminates repetitive manual updates while keeping marketers in control of the logic that drives segmentation and spend.
### Helping retailers improve control over Google PMax campaigns
Channable Insights allow retailers to move beyond Google’s automatic prioritization by segmenting products based on real performance data. This gives them full control to adjust budgets, CPCs, and visibility for each segment, rather than relying solely on PMax’s algorithmic decisions.

## Make better decisions based on data-driven intelligence
La Maison Simons has transformed its advertising strategy, moving from static, category-based marketing to a **dynamic, performance-driven model**. The combination of automated segmentation, deeper visibility, and cross-channel data has unlocked powerful growth without increasing ad spend.

Ready to fuel performance while maintaining full control? [Discover Channable Insights](https://www.channable.com/products/channable-insights) and start segmenting smarter today.

How La Maison Simons Doubled ROAS with Channable Insights

Mastering **cross-border eCommerce from the Netherlands to Germany** is the most direct route to scaling your online brand between the two countries, but manual data entry can stall your growth for months. 

By automating your integration, you can transform a complex product catalog into a high-performing storefront in a fraction of the time. This use case explores how [Dtch. Digitals](https://dtchdigitals.com/nl/) scaled a Dutch interior retailer and successfully launched over 1,000 product variants on the Kaufland Marketplace, saving 152+ hours of manual labor through smart automation.

**Onboarding a Dutch webshop onto the German Kaufland Marketplace** requires more than just a literal translation; it demands strategic feed optimization to match German search behavior. With [Kaufland.de](https://www.channable.com/integrations/kaufland) attracting up to 32 million monthly visitors, the opportunity for Dutch merchants is massive, provided you can navigate the technical hurdles of multi-variant listings and real-time stock synchronization.

## Key takeaways
Before diving into the technical workflow, it is important to understand the pillars of international success. These are some of the key takeaways that Dtch. Digitals identified while using Channable to onboard their client on Kaufland:

- **152 hours back in your week (almost 4 full work weeks)**: Automation wiped out manual data entry and launched 1,000+ SKUs instantly with zero errors.
- **95 hours saved just on titles alone**: Smart title optimization built to match Kaufland Global Marketplace’s format (Type, Color, Dimensions) boosted visibility and SEO without the tedious cleanup work.
- **Zero overselling, zero stress**: Real-time API syncing kept inventory perfectly aligned and protected seller ratings around the clock.
- **From 10 products to 1,000+ in one click**: A scalable technical setup turned testing into full scale expansion almost instantly.

## Scaling 1,000+ variants across borders
The retailer, a specialist in custom window decorations, faced a common hurdle in **selling on Kaufland as a Dutch merchant**: a massive catalog of highly customizable products that were originally never intended for a German-speaking audience.

### The complexity of interior eCommerce
Managing window decorations involves more than just a SKU and a price; it involves a matrix of measurements and aesthetic choices. The agency identified three primary roadblocks that prevented a smooth international launch:

- **Product variants**: Every blind or curtain comes in dozens of combinations of width, height, and color, totaling over 1,000 unique SKUs.
- **Language barrier**: All original data was in Dutch, requiring precise technical translation into German to ensure findability.
- **Data gaps**: Missing attributes on Kaufland result in suppressed listings, meaning thousands of items could remain "invisible" to German shoppers.

![Testimonial_Vincent Langius.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmm0gba7h4eaq06uo90jicm41)

## Engineering a high-performance feed
To ensure a successful launch, agency partner **Dtch. Digitals** utilized [Channable](https://www.channable.com/) as the central hub to "clean" and translate the Dutch catalog. They focused on creating a repeatable logic that could handle the current catalog and any future additions.

### 1. Automated localization (NL → DE)
Instead of hiring translators for every product description, the team implemented **bulk translation rules**. By targeting core attributes like material and color, the entire catalog was localized instantly.

- **Efficient mapping**: Converting materials (hout to Holz) and colors (wit to weiß) across all 1,147 items.
- **Massive time savings**: This single step saved approximately 38 hours of manual typing.

### 2. Strategic title & description optimization
Kaufland’s search algorithm prioritizes specific structures. The team rebuilt titles using the format: **[Product Type] – [Color] – [Width] x [Height]**. This ensured that when a German customer searched for "Bambus Jalousie," the products appeared at the top of the results.

- **SEO formatting**: Changing "BAMBOE jaloezie" to "Bambus Jalousie 50 mm - Natur - 50 cm x 175 cm".
- **Standardization**: Using "cm" and "mm" consistently to match German marketplace standards.
- **Time Saved**: Approximately 95 hours of manual editing.

### 3. Dynamic pricing & margin protection
Selling internationally involves different overheads, including marketplace fees and shipping.   
![Testimonial_Nick van Wezel.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmm0gba3w4ga408uzimnmvywq)

- **Margin application**: Multiplied all prices by a factor (e.g., 1.15) to cover German marketplace fees.
- **Consumer-friendly pricing**: Used rounding rules to turn messy decimals into clean prices like €34.95.

<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;">**Task**</td>
<td style="border: 1px solid #cccccc;">**Manual Time**</td>
<td style="border: 1px solid #cccccc;">**Automated Time**</td>
<td style="border: 1px solid #cccccc;">**Total Savings**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Translation</td>
<td style="border: 1px solid #cccccc;">38.2 Hours</td>
<td style="border: 1px solid #cccccc;">Seconds</td>
<td style="border: 1px solid #cccccc;">**38 Hours**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Title Formatting</td>
<td style="border: 1px solid #cccccc;">95.5 Hours</td>
<td style="border: 1px solid #cccccc;">Minutes</td>
<td style="border: 1px solid #cccccc;">**95 Hours**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Price Adjustments</td>
<td style="border: 1px solid #cccccc;">19 Hours</td>
<td style="border: 1px solid #cccccc;">Seconds</td>
<td style="border: 1px solid #cccccc;">**19 Hours**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Total**</td>
<td style="border: 1px solid #cccccc;">**152.7 Hours**</td>
<td style="border: 1px solid #cccccc;">**< 1 Hour**</td>
<td style="border: 1px solid #cccccc;">**152 Hours Saved**</td>
</tr>
</tbody></table>

## The technical edge: API connection
Beyond the initial setup, the [API connection](https://www.channable.com/products/marketplace-integrator) between Channable and Kaufland ensures long-term health for the account. A live link and an order connection is the only way to maintain a high-quality seller score on a competitive marketplace.

- **Real-time stock**: Prevents selling items that just went out of stock in the web shop, avoiding negative reviews.
- **Centralized orders**: Dutch merchants can handle German orders directly within their existing eCommerce platform via Channable.
- **Error validation**: Channable catches missing EANs or categories before they reach Kaufland, preventing listing rejections.

For more insights on marketplace requirements, refer to the [official Kaufland Seller University](https://www.kauflandglobalmarketplace.com/en/seller-university/), which provides the necessary framework for international merchants.

## Ready to scale internationally?
This case proves that **selling/scaling internationally online** isn't about the size of your team, but the efficiency of your data. By automating the "boring" parts of eCommerce translations, price rules, and stock sync, this retailer didn't just enter the German market; they dominated their niche with 1,000+ optimized listings from day one.

[Explore more solutions](https://www.channable.com/industry/retail-ecommerce)

Dtch. Digitals launches 1,000+ variants on Kaufland.de with Channable

For agencies managing **large retail catalogs in PMAX campaigns**, segmentation can make or break performance. [iClicks](https://www.iclicks.nl/), a Channable Gold Agency Partner, used [Channable Insights](https://www.channable.com/products/channable-insights) to automate product segmentation, overcome Google Ads’ 1,000 SKU limit, and boost visibility across [Google](https://www.channable.com/integrations/google-shopping), [Meta](https://www.channable.com/integrations/meta-product-catalog), and Microsoft Ads. 

The result? Faster decisions, improved efficiency, and more confident strategies.

## Key takeaways

- Automated segmentation saved significant time and reduced errors.

- Visibility expanded beyond Google Ads’ 1,000 product view limit.

- Campaign control improved with dynamic adjustments across multiple platforms.

- Broader team enablement with no technical scripts or Merchant Center bottlenecks.

## Campaign overview
iClicks partnered with a large retail client to unlock better performance insights and segmentation across **Google Ads, Meta, and Microsoft Ads**. Using Channable Insights, they could finally **analyze full catalog performance** instead of working with limited, incomplete data.

## Scaling campaigns without losing control

- **Manual segmentation** was error-prone and consumed valuable time.

- **Google Ads capped product views at 1,000 SKUs** which restricted visibility for larger catalogs.

- Many products were “**invisible**” and received little to no budget or impressions.

- The team relied on **scripts or the Merchant Center**, both complex and inaccessible for broader use.

## How Channable Insights solved it
With **Channable Insights**, iClicks gained:

- **Automated segmentation**: Products grouped by performance data instantly.

- **Full catalog visibility**: Overcame Google’s SKU cap for a true 360° view.

- **Dynamic targeting**: Campaign groupings adjusted as goals shifted.

- **Cross-channel leverage**: Enriched insights applied across Google, Meta, and Microsoft Ads.

- **Plug-and-play usability**: Eliminated dependency on complex scripts.



## Results

- **Time savings **through automation which frees up their teams for strategy.

- **Better control** of product visibility and campaign targeting.

- **Confidence in data-driven segmentation** for smarter budget allocation.

- **Team-wide accessibility**, no steep learning curve.

## Strategic learnings from iClicks

- **Segmentation is powerful **once enough product-level data exists.

- **POAS (Profit on Ad Spend)** often outperforms ROAS when profitability is key.

- **90-day data ranges** provide the most reliable trend analysis (seasonal exceptions apply).

- **Don’t fear segmentation** as it doesn’t disrupt campaign learning; it unlocks hidden value.


> Most catalogs have a huge portion of invisible products. With segmentation, you can finally test their true potential. — Joost den Besten, Senior PPC Specialist, iClicks

## Why it works
Unlike Google’s limited reporting or script-heavy tools, Channable Insights makes performance data easy to access and understand. It puts our powerful insights, data, and recommendations into the hands of everyone, not just your technical experts.

The platform also works seamlessly across multiple ad channels so that you get a complete holistic view of your campaigns in one place. Managing and optimizing ads no longer requires complex setups or extra coding.

From small catalogs to massive ones, you can easily get clear and actionable insights that drive smarter decisions and provide better results with Channable Insights.

## FAQs
<div class="faq">
<h4> Why is product segmentation important in PMax campaigns? </h4>
<p> It ensures budgets are allocated to the right products, prevents wasted spend, and uncovers hidden opportunities. </p>
<h4> What makes Channable Insights better than scripts? </h4>
<p> It’s plug-and-play, requires no coding knowledge, and can use enriched data beyond Google’s native inputs. </p>
<h4> How much data is needed for effective segmentation? </h4>
<p> A minimum 90-day range with solid product-level conversions ensures the most reliable insights. </p>
</div>

## Performance segmentation for growth
By using **Channable Insights**, iClicks transformed how they managed large product catalogs. Instead of wrestling with scripts or limited Google Ads views, they gained **automation, visibility, and strategy at scale**. 

For agencies and retailers looking to unlock catalog-wide performance, this approach is not just efficient, it’s essential.
[Discover Channable Insights](https://www.channable.com/products/channable-insights) and start segmenting smarter today.

Smarter product segmentation with Channable Insights for iClicks

By combining feed management with Channable’s “Creatives” feature, [viva! Digital Strategy & Conversion](https://vivaconversion.com/) transformed Sepiia’s static Shopify catalog into dynamic, scalable advertising experiences. Automated image optimization, enriched product data, and smarter segmentation boosted Meta Ads performance which led to a 34% increase in conversion rate.

[Sepiia](https://sepiia.com/), a Spanish smart-fashion brand, and [viva!](https://vivaconversion.com/), a performance marketing agency specialized in eCommerce, shared the same goal: scale Meta Ads revenue without raising acquisition costs. A challenging mission, especially with a constantly changing product catalog. Shopify’s native feed offered limited control over image selection, formats, and segmentation. And in fashion where your visuals drive the buying decision, this directly impacted CTR, conversions, and ROAS.

This is where Channable came in. By combining [feed management](https://www.channable.com/products/product-feed-management-tool) with dynamic creatives through the [Creatives](https://www.channable.com/products/dynamic-image-editor) module, viva! turned a rigid catalog into a flexible, automated, performance-driven system. The impact: +22% CTR, +34% conversion rate, –16% cost per conversion, and +27% ROAS in just seven months.

## Key takeaways

- +34% conversion rate on Meta Ads
- +22% CTR and +27% ROAS after implementing dynamic creatives
- Full control over the Shopify catalog: image selection, advanced rules, and precise segmentation
- Significant time savings thanks to automated feed management

## A clear starting point: well-defined Meta Ads objectives
viva! began 2025 with a clear goal: increase sales from Meta Ads while improving channel profitability. There was no fixed numerical target, but a clear direction with more efficient campaigns, stronger creatives, and data-driven decisions.

At the same time, Sepiia needed to scale paid media while maintaining visual consistency and avoiding additional manual work. With a catalog that changes constantly, achieving this level of automation was impossible with Shopify alone.

## The challenges before using Channable
Before implementing Channable, the team faced three key issues:

1. **Limited control over catalog images**: Shopify didn’t allow selecting the ideal image for dynamic ads. Products often appeared on a plain background instead of being shown on a model which was far more compelling for fashion.
2. **Difficulty adapting creatives to promotions or campaigns**: Changing messages, prices, or visual layouts meant recreating images one by one.
3. **Manual feed management**: Cleaning and editing the catalog consumed time that could not be used for strategy, A/B testing, or scaling.

## The solution: dynamic feeds and dynamic creatives
### Dynamic feed management
Using Channable’s rules and filters, viva! was able to:

- Segment products by category, collection, or promotion
- Exclude items not suitable for advertising
- Prioritize images featuring models through conditional rules

![Viva! Image 1.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmj8nld2e3abk07w3gzgdscql)

With [Channable Creatives](https://www.channable.com/products/dynamic-image-editor), the team upgraded from basic images to full-fledged templates capable of including:

- Multiple product images (detail + model)
- Automatically inserted prices
- Dynamic promotional messages
- One-click background removal
- Consistent visual layouts without external tools

![Viva! Image 2.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmj8nldfp3a6x07w21ipupzos)

In a visually driven vertical like fashion, this creative leap had a direct impact on CTR and conversions.

### Real automation
Changes in the catalog → changes in the ads.

No manual tweaks. No re-exported images. No sync issues between Shopify and Meta.

## Results: a clear before and after on Meta Ads
Performance from January to July 2025 compared to the previous year:

- +34% conversion rate
- +22% CTR
- +27% ROAS
- –16% cost per conversion

The impact was immediate: greater relevance, better ad experiences, and a scalability level that wasn’t possible with Shopify alone.

The agency highlights that Channable’s support team played a key role throughout the process, providing expert, hands-on guidance that made implementation smoother and gave them the confidence to scale.

Image Editor

How viva! and Sepiia increased conversion rates by 34% on Meta Ads with Channable’s dynamic creatives

When online ads look generic, they cost more and convert less. That’s the challenge Hey Marketing faced across its eCommerce and lead generation clients: Occasion Lease Totaal, Hevu Tools, and Tuinspecialist.
 
By using Channable’s multichannel solution, they transformed standard feeds into visually engaging, context-rich campaigns. The results? Lower costs, higher-quality leads, and record-breaking ROAS.

## Key takeaways

- Smarter segmentation boosted relevance across different audiences and product groups

- Dynamic visuals highlighted USPs and product differences directly in ads

- Continuous optimization improved campaign profitability and ROAS

- Real-world results: up to **96%** more leads and ROAS exceeding **2,900%**

## The challenge: Generic feeds and high costs
[Hey Marketing](https://www.heymarketing.nl/) identified common hurdles across their clients:

- Generic ads that drove up cost per conversion

- Incomplete feeds with missing specs (e.g. wattage for power tools, shoe safety classes)

- Seasonal demand requiring rapid, targeted adaptations

- Visual similarity between products (e.g. sliding walls for Tuinspecialist looked identical in ads)

Goal: Generate more high-quality leads and purchases, while increasing profitability.

## The solution: Smarter segmentation with Channable
### 1. Smart segmentation
Using Google Analytics and ad account data, Hey Marketing [segmented audiences](https://www.channable.com/products/channable-insights/segmentation) and products:

- Occasion Lease: cars segmented by type (**business, private, electric, price range**).

- Hevu Tools: Grouped products by specifications such as **safety class** and **sole type**.

- Tuinspecialist: highlighted **clear specifications and USPs** such as dimensions and complete DIY kits.


### 2. Feed enrichment

- Added missing product details into feeds (e.g. **wattage, safety class**).

- Built unique labels in Channable for each segment to dynamically connect with templates.


### 3. Dynamic Image Editor in action

- Templates showcased the most important details upfront in ad visuals.

- Result: more relevance, better click-through rates, and higher conversions.
![Image_01 (9).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmgj3vhzl9puj07urknp9lsrf)
### 4. Performance optimization

- Ongoing adjustments using campaign performance data.

- Scaled seasonal and high-performing product groups with precision for better conversion and optimized ad spend.

## Results by client

> For our clients, success means two things: stronger results and products that stand out. With Channable, we deliver both performance and presence. - Stefan Swinkels, Social Ads Specialist, Hey Marketing

### Occasion Lease Totaal (Car Leasing)

- -28.5% cost per lease request (vs. previous period)

- +48% lease requests (vs. previous period)

- -42% cost per lease request (vs. last year)

- +96% lease requests (vs. last year)

**Impact**: Nearly doubled requests with smarter budget allocation and higher-quality leads.

### Hevu Tools (Construction & DIY)

- -38% cost per purchase

- +97% purchases

- +38% ROAS

- +5% ROAS vs. last year

**Impact**: Seasonal promotions became more profitable through enriched feeds and product-specific visuals.

### Tuinspecialist (Garden Products)

- 2963% ROAS

- 55 High-value purchases in one year

**Impact**: Highlighting unique product specs made campaigns more relevant, driving extraordinary ROAS.

## Key insights for eCommerce success

- **Visuals drive conversions**: ads that look different perform better.

- **Personalization pays off**: tailoring product groups increases relevance and lowers costs.

- **Dynamic Image Editor scales impact**: best for multi-product, multi-audience strategies.

## Looking ahead: Automation + AI for smarter campaigns
Hey Marketing continues expanding their use of Channable’s multichannel solution. For Hevu Tools, they’re building an AI-driven agent to automatically generate rules for top-performing seasonal products. This fusion of feed management, AI, and automation represents the future of profitable eCommerce campaigns.

## FAQs
<div class="faq">
<h4> How does Channable’s multichannel solution improve ad performance?</h4>
<p> It enriches feeds with relevant specs and highlights key USPs directly in visuals, making ads more engaging and cost-efficient.</p>

<h4> Is Channable's solutions only for large businesses?</h4>
<p> No. It’s especially powerful for eCommerce businesses with diverse products or seasonal demand.</p>

<h4> How quickly can results be seen?</h4>
<p> Most clients see improvements in CTR, conversions, and ROAS within weeks of implementation.</p>
</div>
## Turning feeds into growth engines
From car leasing to garden products, Channable’s multichannel solution empowers agencies like Hey Marketing to create smarter, more profitable campaigns. 

By turning generic feeds into visually compelling, data-driven ads, they’ve proven how segmentation and personalization drive measurable success.

Ready to boost your campaigns with Channable?

[Book a demo today](https://www.channable.com/demo)

From clicks to conversions: Channable & Hey Marketing’s winning PPC strategy with dynamic image editing

Meet [HD-Tools](https://www.hd-gereedschap.nl/), a leading supplier of professional tools in the Netherlands, with the ambition of tapping into the immense potential of online sales. 

Despite their existing online sales efforts, they grappled with the challenges of handling a massive product range and managing multitudes of advertising campaigns. But then, they partnered with Online ID and started using Channable's powerful toolset. 

This move turned the tide, optimizing their marketing budget, refining ad targeting, and ultimately, growing their revenue by an impressive 128%.

![01_Success Story_HD Tools_Image_01_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/afLDpxcuTNW1TdwoSwdD)

### The challenges before Channable

Before Channable, HD-Tools faced multiple challenges in managing their extensive product catalog and creating targeted advertisements for their diverse range of products. 

Their marketing efforts were constrained because they couldn't advertise all their products. Moreover, they lacked an efficient method for combining automation with data-driven decisions.

Joost Stekelenburg, co-owner and managing director at HD-Tools, stated, "We were struggling to manage our large assortment of products effectively and create targeted advertisements that would drive sales. The process was cumbersome, and we needed a better solution to make the most of our marketing budget."

Some of the struggles they faced included:

- Manually creating and updating ads for their 4,000+ products was nearly impossible, leading them to advertise only a select number of products.

- Not able to identify and exclude low performing products in their Google Shopping campaigns, resulting in wasted marketing budget.

- Lack of data-driven insights to inform and improve their marketing strategies.

### Introducing the Channable solution

HD-Tools partnered with [Online ID](https://online-id.nl/), a performance-driven online marketing agency, to overcome their challenges and achieve their online sales ambitions. Online ID, a Channable Gold Partner, introduced HD-Tools to Channable, recognizing the platform as the perfect solution for their client's needs.

Jari Saes, SEA Specialist at Online ID mentioned, "We knew that Channable's powerful automation and optimization features would enable us to maximize HD-Tools' marketing budget and drive impressive results."

### Implementing Channable

Online ID implemented dynamic rules within Channable, streamlining and customizing HD Tools' product feeds for targeted advertising of their best-selling brands.

"With Channable's smart feed management at our disposal, we could focus our efforts on HD Tools' best-selling brands, managing to advertise 1,000 products rapidly," said Saes. "What would have been a monumental task if done manually is turned into a seamless operation with Channable”.

This efficient way of advertising also allowed them to optimize their text ads, creating engaging headlines, and keeping the ads relevant with the most accurate price and information. These rules could be effortlessly duplicated to new campaigns, resulting in a highly efficient advertising process.

Taking the success a notch higher, Channable also enabled HD-Tools to advertise based on product categories. By bundling products together, they could dynamically display the lowest price.

[![PPC.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Wa2tAP7jQceAnStbTGyY)](https://www.channable.com/products/ppc-tool)

### Boosting results with Channable insights

For HD-Tools, Google Shopping serves as a vital advertising channel for their entire product assortment. However, they struggled to identify low-performing products to better allocate their marketing budget. Here, Channable [Insights & Analytics](https://www.channable.com/products/channable-insights), a feature designed to provide data-driven insights, came into play.

![02_Success Story_HD Tools_Image_02_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/0ZRYtAAQo35b83d6AkgS)

As stated by Saes, "Channable Insights provides a convenient tool that enables us to analyze data and convert it directly into actions leading to better results." 

By analyzing the data from Channable Insights, Online ID could pinpoint which products fell short of client's expectations. The identified products were then automatically labeled in Channable and detached from the campaigns. 

This strategic move delivered an immediate uplift in results. Plus, the time saved compared to doing this manually was considerable.

### The results

By implementing Channable's advanced features such as [PPC Optimization](https://channable.com/products/ppc-tool) and Insights, Online ID helped HD-Tools to not only reach but exceed their online sales goals. They unlocked some remarkable achievements:

- There was a notable 10% growth in conversion rates, thanks to more precise and relevant targeting of products.

- Revenue soared by 128%, with more products targeted in Google Search leading to 5,000 additional orders compared to the previous year.

- The ROI increased by 7.5%, showcasing the efficiency of budget allocation.

Above all, the use of Channable led to a highly satisfied customer for Online ID. In a short span, Channable enabled a large amount of work to be accomplished, resulting in great results.

### Level up your business with Channable

The future of online retail is data-driven. With Channable's suite of tools, marketers can not only gather data but also quickly act upon it. Through their partnership with Online ID, HD-Tools demonstrates how Channable can revolutionize online marketing strategies.

Are you ready to take your business to the next level, just like HD-Tools? Why wait? [Get started with Channable today](/signup), and embark on your journey to success.


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How HD-Tools Boosted Revenue by 128% With Channable's PPC & Insights Tool

**Key takeaways: **

1. Channable Insights gathers data on a product level rather than grouping products.
2. Reduces time spent on campaign optimization by 70%. 
3. And contributed to ROAS improvements of over 40% (YoY). 

Channable Insights is the connection between gathering analytical data and using it to automate the[ optimization of Google Shopping campaigns](https://www.channable.com/integrations/google-shopping-feed). Maxlead has a proven track record of optimizing marketing strategies for their customers who adopted a data-driven approach. That’s why they were one of the first to try out Insights as soon as it went into beta. We spoke to Bas Zethof, Online Marketing Consultant at Maxlead, about how he uses Channable Insights to get the best results for his clients. 

**Can you tell me how you work with putting products in Shopping campaigns in general? **
Even before starting with Channable Insights, we had already started to use data to better segment products into campaigns. 

For example, we used to have three categories; low bid, mid-bid, and high bid. Where the rationale is that you move high-performing products into the high bid category and vice versa. However, this was a manual process costing a lot of time to constantly rebalance the products in the campaigns by hand. 

On top of this, we wanted to take things to the next level by having more campaigns with specific purposes. For example, products that were split over several ROAS targets as well as products that still needed to reach a certain threshold of data in Google before they could be promoted to a ROAS target campaign. 
![01_productgroups.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/uSUFbU1RySywP4eFE2D9)

**Why was that becoming an issue? **
Time-management. Together with our plans to take this to the next level and our current manual process, we knew we had to come up with a streamlined solution. Thankfully, we were able to participate in the Channable Insights beta that allowed us to tackle both problems. 

**How has Channable Insights helped you optimize your campaigns?**
First of all, we can get data from multiple sources into Channable. Where we used to only have Google Analytics data we can now also use Google Ads data, which is more abundant. As there is more data available we get much more in-depth information on a product level. 

This means, for example, being able to filter on impressions, segment products on ROAS, or combine the Insights data with costs data to enable margin-specific segmentation. We greatly expanded the amount of specific-purpose campaigns that we were running, each with its own targets and its list of products. **This has led to achieving a 40% increase YoY benefit.** This would have been incredibly difficult if we didn’t have access to the data Channable Insights offers.

![02_products.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/6G4fYUsGR5GxCO0tBcvc)

**I can imagine that Channable Insights played a role in formulating this new way of working. Or did this way of working only start to become feasible with Channable Insights? **

The process of using data-driven insights to segment products and optimize campaign results is indeed something that started before Channable Insights. However, what Channable Insights has significantly improved is the time spent on gathering and combining data and turning them into actionable insights. 

Now that we can directly use the data in the Channable rules it has significantly reduced the time spent per project. Up to 70% time saved because we only need to set this up once then can monitor afterward. Instead of having to do the entire process manually.
![Maxlead.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Oj6xRKgR16XBiVEQqZtA)
Bas Zethof, Online Marketing Consultant at Maxlead

Up to 70% time saved thanks to the data reporting system Channable Insights

[LA LUMIERE ](https://la-lumiere.shop/)is an online lighting store offering a curated selection of high-end indoor and outdoor lighting from prestigious brands, featuring modern and designer lamps for home and garden. 

Mathieu (Director) implements a multichannel strategy (Google, Pinterest, Facebook, Awin) for his e-commerce shop. With over 4,000 products on the site, automation was strongly recommended by the agencies he works with (Le Mage du SEA, Pin-Ads Consulting). LA LUMIERE was also using Google Shopping CSS and sought an alternative to lower Google Shopping bids.

Le Mage du SEA : Google Ads & Microsoft Ads experts with over 10 years of experience in leading global advertising groups (WPP, Havas, Labelium), managing over €20 million in Google ad spend for their clients, and recognized as the leading PPC content creator in France.
[![Google Ads.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7FvAoExST4G0ZQECjeD7)](https://www.channable.com/products/ppc-tool/google-ads)
## Before implementing Channable
LA LUMIERE, which runs on [Shopify](https://www.channable.com/integrations/shopify), previously used the API connector to push its product catalog to Google Merchant Center. While quick to set up, this method had significant limitations in controlling the product information sent. For instance, Shopping ads generated from this feed didn't display crossed-out prices during sales or energy certifications, which are crucial in the lighting sector. 

To optimize the feed according to Google Shopping best practices and expand to new channels like [Pinterest](https://www.channable.com/integrations/pinterest), the experts at Le Mage du SEA recommended using Channable.

## Shopping Ads Optimization
The implementation of Channable involved all platform users, with LA LUMIERE's team participating in training to set up the desired optimizations on the self-service tool.

![Image_02 (3).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/yYFikIa1R6UwhsfgVwOW)

Axel Falck (Head of PPC) from Le Mage du SEA then applied Google’s best practices to enhance Shopping feed optimization, including:

- Adding missing GTINs (over 400 products)
- Creating the "product type" attribute for categorization
- Setting up the "sales price" attribute for promotions
- Optimizing product images
- Adding the brand to the "brand" attribute
- Refining short or long titles (max 150 characters)
- Improving product descriptions (minimum 500 characters)
- Adding the "certification" attribute for energy class.

## Deployment of Channable CSS
First, what is a CSS? A Comparative Shopping Service (CSS) is a shopping comparison engine. Google Shopping has its own CSS, used by most advertisers.

However, few eCommerce businesses know that since 2018, Google had to open its Shopping engine to third-party CSSs in Europe due to unfair competition. The Google CSS program, to which Channable belongs as a Premium Partner, offers an alternative to traditional Google Shopping campaigns, allowing advertisers to save up to 25% on their Google Shopping bids!

Each CSS provides the same service but with different payment models. Google Shopping charges merchants based on a CPC (cost per click) model.

In other words, using Channable's CSS should help advertisers like LA LUMIERE reduce CPC on their ads. But what’s the reality?

Here’s a detailed comparison of CPCs by product type between the period before the CSS change and after implementing Channable CSS.
![Image_03 EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/1AcoDk2Q3q4gBzBKUzCV)
On July 4, 2024, the experts at Le Mage du SEA migrated from Google Shopping CSS to Channable CSS. This change was completed in just a few clicks and became effective within a few hours.

> The CSS change request was made late in the morning around 11 a.m. and was effective a few hours later, early in the afternoon on the same day. The transition was quick and seamless, with no data loss and no hassle. - Axel Falck, Head of SEA, Le Mage du SEA.

## Result
![Image_01 EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/58txFEShQBamJtnLDZzc)
⇒ The **CPC decreased** by an average of **11.3%** across all ads after the CSS change.
**Note** *if you are not seeing the full 20% reduction in CPC after a CSS switch, it may be due to your campaigns being in a suboptimal bidding range. If you're underbidding, the additional 25% bidding power might not be enough to impact your auction participation, and you may need to raise your bids or lower your ROAS target. Conversely, if you're overbidding and already achieving a high impression share, the extra bidding power may have minimal effect, suggesting a need to lower your bids or raise your ROAS target to enhance profitability.*

## Because there's always room for optimization…

The next step to further improve the performance of LA LUMIERE's site will be to consider the actual product performance, enabling better segmentation of Google Ads campaigns and more effective budget allocation. As Alexandre explains:

*“For the next step, we're implementing feed segmentation using 'Custom Label 1' to tag 'Best Sellers.' We select the top revenue-generating products for a dedicated campaign to maximize ROI. Then, Matthieu will test this technique on other acquisition channels to further optimize ROI."* - Alexandre Falck, CEO at Le Mage du SEA.

This performance data retrieval is made possible on Channable by connecting Google Ads and GA4 to the platform. [Check out here](https://www.channable.com/products/channable-insights/segmentation) how to do it in a few clicks.

## An Effective collaboration between an eCommerce business, agencies, and Channable

The early involvement of both LA LUMIERE and its agencies, Le Mage du SEA and Pin Ads Consulting, enabled the rapid deployment of the Channable platform and its feed management and CSS features.

Like over 800 digital agencies across Europe, they recognize the undeniable benefits of product feed optimization for their clients. If you aim to expand your clients’ online advertising reach and have a ROI-driven impact on their growth, Channable is the tool you need.

[Contact us today](https://www.channable.com/demo), and one of our specialists will help you understand how Channable can support you.

How LA LUMIERE boosted Google Ad visibility by combining Shopping Feed optimization and CSS

Randstad, which operates in approximately 40 countries, is a key player in the B2B services and solutions sector. Their website, www.randstad.it, serves as a crucial platform for sharing job opportunities in various locations and regions. 

For this reason, the number of job postings to manage is quite considerable, and the need to promote them online through platforms such as Meta (formerly known as Facebook) and Google soon became a strategic priority.

## Streamlining job posting and reducing recruitment costs

Randstad had two main objectives:

- Firstly, to optimize their management of job postings, enabling a more efficient workflow for posting and promoting new positions.

- Secondly, to reduce the cost per candidate (CPL) and ensure a more sustainable recruitment strategy.

## The solution in partnership with MOCA

In collaboration with their strategic partner MOCA, a marketing performance agency that helps businesses gain the maximum profit from their online presence, Randstad has developed an innovative strategy that has revolutionised the management of their job posting processes. 

![Image 1- job.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/TqdZGSNCQluHnIPdx9FF)

### Creating a product catalogue of job vacancies 

Using Channable, MOCA created a product catalogue based on the job advertisements in Randstad's applicants tracking system (ATS). This catalogue includes key details for each ad, including the job position, location, requirements and more.

### Utilizing Dynamic Ads on Meta 

One of the most innovative aspects of this strategy is the use - facilitated by MOCA - of Meta’s Dynamic Ads. This has allowed Randstad to intercept potential candidates, starting from a cold audience, by showing them job offers based on their geographic location and interests. 

The dynamic ads are sourced from Channable’s catalog, ensuring a constant flow of relevant ads.

### Dynamic search campaigns on Google Ads

In parallel, MOCA has developed [Dynamic Search Ads](https://www.channable.com/blog/multichannel-ecommerce-solution) on Google in collaboration with Randstad. These campaigns allow keywords and ads to update dynamically according to currently active job vacancies. 

In this way Randstad, thanks to MOCA’s constant support, can ensure their campaigns are always aligned with real job opportunities. 

![Image 2- Dynamic ads.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/YomKlFLkRz2vSTYI4I2Q)

## The results in 2023

The implementation of this strategy has brought significant results to Randstad across the year 2023:

- **CPL Meta-Channable Campaigns**: in 2023, Randstad recorded a **CPL** of **-10%** compared to Google campaigns with the same objective, thanks to the effective use of dynamic ads on Meta based on Channable’s catalogue. 

- **CPL Google-Channable Campaigns**: in 2023, Google campaigns with Channable produced a **CPL** of **-35%** compared to other active Google campaigns with the same objective. This significant saving contributed significantly to the reduction of recruitment costs thanks to MOCA’s cooperation.

- **Operational Efficiency**: the management of job vacancies remained efficient thanks to the product catalogue created with Channable and MOCA's advice on data management, allowing Randstad to easily manage the continuous flow of new job opportunities.

This case study demonstrates how the use of innovative solutions, such as those provided by MOCA, and the ability to treat job vacancies as products, can lead to more efficient human resource management and a significant reduction in recruitment costs, enabling companies like Randstad to compete in an ever-changing labour market.

Randstad: optimization of job vacancy management to reduce cost per candidate

Wink TTD is a well established digital agency in the Spanish market with many awards and recognitions. It has offices in Madrid and Barcelona and its main focus is to offer advanced communication solutions to help solve business problems for its clients through digitization, the use of data, technology, and content. One of its clients is Lidl, a supermarket with 600 stores in Spain and present in 30 countries, Lidl expanded into eCommerce with its product bazaar, launched in 2018. At Wink TTD they have been working with Channable for many of their main clients that require high levels of personalization and efficiency in their digital campaigns. They decided to use Channable to manage Lidl's PPC campaigns.

## No automation results in manual changes and less flexibility

Lidl launches new offers and products every week, in addition to large seasonal campaigns such as Christmas and summer. Before switching to automation it was necessary to spend a lot of time each week creating PPC campaigns, to give the best coverage for these offers/products and try to be as relevant as possible. Before starting to with Channable the process was quite manual. According to Marion, SEA Director at Wink TTD:

> The time dedicated for creating weekly campaigns was very high. We also needed to consider the margin of human error. We worked the new campaigns in an Excel template with formulas to automate in the best possible way the ad texts and the keywords. However, the texts did not coincide 100% with the user's search and did not have as many dynamic elements as we wanted. We needed a powerful solution to automate this process.

## With Channable, automation improves efficiency

Wink needed a solution that would allow them to achieve the following goals: 

![Inglés.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/lWloIIXKSSurIf6yppIn)

Thanks to the [Channable PPC tool](https://www.channable.com/products/ppc-tool) they have managed to realize these results. Features like master rules, text templates, and the ability to automatically update ad copy have contributed to greater efficiency in managing Lidl PPC campaigns. Here we tell you how:

### 1\. Master rules. Perfect for structuring and optimizing the catalog information

Channable's PPC tool uses the [product data feed](/blog/infographic-product-feed-for-online-marketing) to configure [campaigns, ad groups](/blog/blog-difference-between-ad-campaigns-and-ad-groups-ppc-advertising), ads, and keywords. Meaning, to generate quality campaigns and ads, it is necessary to have a well-structured and optimized data feed. Thanks to [Channable's master rules](/blog/blog-master-rules), Wink easily structures and optimizes the entire catalog and then creates PPC campaigns for each of the product categories. Marina, Digital Media eCommerce in Lidl comments:

> With Channable we have transformed our feed quickly by creating multiple fields that have helped us when structuring campaigns, using for example the product category. Thanks to Channable's rules we have been able to build a solid structure not only for PPC but also in many other channels creating feeds with specific needs for each of them.

Sometimes there are changes in the online shop or in the product categories that require adapting the master rules within Channable, but according to Lucía, SEM Senior at Wink TTD: “Once the master rules are created, all campaigns and ads generators that depend on those master rules are automatically updated. That is why the master rules are so useful because they offer agility when applying changes.” This responsiveness in applying changes saves time in the process. Thus, **the time Wink saves is spent on analyzing and continuously optimizing Lidl campaigns**.

### 2\. Ad templates. Perfect for generating hundreds of ads and easily adapting campaigns

Channable has expanded ads templates for [Google Ads](https://www.channable.com/products/ppc-tool/google-ads) search ads and also Microsoft Advertising. These templates allow users to easily configure search ad copies by combining static text with dynamic feed fields. As a result, **hundreds of ads can be generated using a single template**. This is a perfect solution for brands, that like Lidl, launch new campaigns and ads on a regular basis. Lucia says:

> Thanks to Channable PPC tool it is very easy to create unique ads for special campaigns. Without these templates, making special updated Long Tail ads for unique campaigns would be much more complex. Before, unique campaigns were created manually. Today all we have to do is create another campaign with a different ad generator within Channable, we filter the products we are interested in advertising and we automate the configuration using the templates.

These templates offer the flexibility needed to quickly adapt the text ads to specific seasonal campaigns or new product categories. This is the case of the summer campaign, where special products are promoted for that season. Within the ad template, they have combined the product title together with dynamic feed fields such as prices. The price is a dynamic value, so the price of the ad will be updated as soon as this value changes in the feed. This way Wink TTD has been able to create Long Tail ads for each of the products without investing a lot of time. 

![](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ouIdkwHuQiC6YF6aU5MW)

> As a result, we now have many more active ads. Thanks to the automation of Channable we can create specific promotion ads and personalize them for each product, helping us to adjust the message and improving both visibility and conversions, says Lucia.

### 3\. Automatically updated. Perfect for displaying relevant ads

As we mentioned before, Lidl regularly includes new products or product categories in its catalog. In addition, there are also frequent changes in the information of the products, changing prices, and stocks. These changes have to be reflected in the search ads. In order to do this automatically, Channable crawls the Lidl catalog once every hour. In this way, every time there is a change in the feed, that information will also be modified in the PPC ads. This **improves the user experience by covering products in real-time with stock updated every hour**. Thanks to the versatility, agility, and efficiency provided by Channable, Wink TTD has been able to save time and money in the creation of Lidl's PPC campaigns. Now the time saved is invested in improving campaigns, trying to increase their performance day by day thanks to the continuous analysis of the results and automation.

How automation has helped Wink TTD become more efficient in managing Lidl's PPC ad campaigns

Rocket DigitaI is a digital marketing agency that began in Barcelona, but has grown to Madrid and has its eyes on Milan. Its mission is to help clients grow by harnessing the power of technology, creativity, and data. How does it achieve that? By using disruptive technology and constantly renewing procedures to offer the best solutions to its clients. Innovation is key!

Digital marketing is defined by the tools used to streamline all its elements: paid search, social ads, shopping, display, etc. Automation is fundamental in unlocking the full potential of all these services and has been paramount for Rocket DigitaI from the beginning, it has always had a functional and efficient approach. Which is where<a href="/products/product-feed-management-tool" target="_blank" rel="noopener noreferrer"> Channable’s feed management tool</a> comes in.
<blockquote>Customers are much happier now because they can forget about their feeds as we take care of creating feeds. Similarly, conversations with our clients have become more strategic as we take care of operational solutions.</blockquote>
The partnership between Channable and Rocket DigitaI was born out of a need to further improve its service to its clients. But more significantly, there was an instant connection between the two companies. Channable and Rocket DigitaI have similar cultures and philosophies, even Rocket DigitaI’s offices embody the young, dynamic, and creative culture.
<h3>Creating your own feeds: the key to offering the best service to your clients</h3>
Rocket DigitaI works with clients from many different industries including fashion, interior, and pharmaceutical. When it comes to feeds, every industry relies on them.

Many of Rocket DigitaI’s clients leverage <a href="/integrations/facebook-product-feed" target="_blank" rel="noopener noreferrer">Facebook</a> and [Google shopping](https://www.channable.com/integrations/google-shopping-feed) as valuable advertising platforms. A feed is required to utilize both channels.

Initially, Rocket DigitaI was not responsible for creating feeds for their clients, but rather the client would provide the feed to the agency so the agency could manage the marketing on said channels. However, that meant the process was fairly lengthy. Rocket DigitaI would need to communicate to the client what the feed needed to contain, which can be confusing if you're not so familiar with feeds. The client would then need to relay the information to the IT department. Any time we feed would need to be modified, Rocket DigitaI would need to go through the process again. It became a game of Chinese whispers that would elongate progress. This was especially true when most of the time was spent talking about operational aspects of the feed rather than what really matters - the strategy.

This impractical setup needed to be reworked. Fortunately, Rocket DigitaI knew that it could be solved by bringing feed creation in-house as one of its offerings. Even if creating feeds required some investment on Rocket DigitaI’s behalf, using Channable has made the process simpler and the benefits have been significant. “Customers are much happier now because they can pass the feed responsibilities to us. We take care of the feeds. Conversations with our clients have become more strategy focused as we can now cover operational activities.”

Now, Rocket DigitaI can get a new project up and running in no time. [Feeds for Google](https://www.channable.com/integrations/google-shopping-feed) and [Facebook](https://www.channable.com/integrations/facebook-product-feed) are improved and optimized in just a few clicks.
<h3>ROI is an essential element that cannot be forgotten in feeds</h3>
For Rocket DigitaI, an agency specialized in the analysis of results, the return on investment of its clients is essential and, therefore, it is vital data for the feeds made by Rocket DigitaI. Rocket DigitaI can use Channable’s rules to create custom labels that are then included in the feeds. The custom labels catalog the products according to their price ranges and profit margins. By including these parameters, Rocket DigitaI is able to optimize its client’s ROI on Google Shopping and Facebook and set a series of objectives. Improving ROAS with Channable has been accomplished by many companies, including <a href="/success-stories/success-story-pixmania-with-channable" target="_blank" rel="noopener noreferrer">Pixmania </a>and <a href="/success-stories/save-money-by-adjusting-your-campaigns-based-on-roas-data" target="_blank" rel="noopener noreferrer">Plein</a>.
<blockquote>With Channable, we can now catalog products according to the prices and the profit margin. This is very valuable for calculating ROI.</blockquote>
An additional benefit that Gonzalo identified is “it’s much easier to launch in new markets. Almost all of our clients have the potential to expand into new countries. They seek to grow through Google and Facebook. This is very easy to achieve with Channable as you can create feeds for different countries.”
<h3>Moral of the story: Don’t let your clients do what you can do</h3>
Rocket DigitaI has noticed that when clients were still responsible, they were sufficient, but not excellent. There was little room for improvement because of the long delays related to the process of modifying the feeds. Thankfully, as this is now a thing of the past, Rocket DigitaI can look to the future with all the potential Channable offers. The next steps for Rocket DigitaI include offering its customers integrations to online marketplaces. As Channable offers <a href="/integrations?channel=marketplace" target="_blank" rel="noopener noreferrer">instant connections to numerous European marketplaces</a>, this is a new line of business that Rocket DigitaI intends to explore.

Today, Rocket DigitaI is one of <a href="/partners" target="_blank" rel="noopener noreferrer">Channable's partners</a>. Becoming a Channable partner comes with many advantages. If you’re interested in starting a partnership with Channable, please <a href="/contact" target="_blank" rel="noopener noreferrer">get in contact with our sales team</a>.

Rocket DigitaI helping its clients grow with the power of technology

<h2>An agency’s challenges</h2>
For <a href="https://clickboost.co.uk" target="_blank" rel="noopener noreferrer">ClickBoost</a>, a specialist PPC agency based in Glasgow, it’s important you prioritize how you spend your time to deliver the most to your clients and save them money. “Our primary measurement for success for all our clients is ROAS, so for every pound or dollar that we spend **we want to ensure that we are maximizing the return for our clients.”** ClickBoost realized they were **spending “massive amounts of time and effort optimizing product feeds manually”** as they wanted to “automate the process of creating ads for eCommerce clients that had large inventories.”

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/_UoV9FQOZ70" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

<h2>ClickBoost’s ad automation journey</h2>
Scott and Gordon had attempted to build an in-house solution. “**We tried to build our own PPC software** to do what Channable does and create ads from a feed. We had one of our developers working around the clock for weeks to try and build a similar solution. **Even with all that work and effort, we ended up with something that was only a fraction as good as Channable.”**

The ClickBoost team was introduced to Channable through its network and was instantly impressed. Scott shared, “the first thing that struck me about Channable was how **easy it was to use**. It took seconds to <a href="/integrations">import</a> our clients’ products into Channable. Then in just a few clicks, we could create a campaign, a bespoke ad group structure that really worked for each individual client, preview all the ad copy, and then with just one click push the ads to Google Ads.”

ClickBoost uses <a href="/products/ppc-tool">Channable’s PPC tool</a> to generate ads for Google ads and Microsoft Advertising. The dynamic ad template also supports <a href="/blog/blog-increase-ctr-ads-with-price-extensions-and-sitelinks">sitelinks and price extensions</a>. In essence, Gordon’s grateful that Channable can “automate a lot of the laborious tasks, which means** we can focus more on the research analysis, testing an overall strategy, and communicating with our clients, which ultimately helps us improve the bottom line.”**

Gordon is a personal fan of Channable’s “time-saving aspect and the ability to increase our clients’ revenue at the click of a button. What we know from looking at our stats is that we see up to a** 19% uplift in the clickthrough rate** because the ads are so relevant, especially with the product-specific ads.” Scott added that “the **ROAS is about 25% better** than what we see across the rest of the account.”

<img class="wp-image-22488 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/UHmuRLiHTKPeVNgXi6zR" alt="Quote ClickBoost" width="433" height="226" />
<h2>More click boosting opportunities</h2>
ClickBoost is still discovering the potential of all of Channable’s functionalities. Scott shared that “one of the things we’d like to try next with Channable is how we can use it to improve companies’ performance on eBay and Amazon. We can see a big opportunity for being able to optimize and refine what we do by using Channable to help improve performance on those marketplace channels.” Channable has built-in integrations to dozens of online marketplaces, and feed templates for thousands of online advertising channels.
<blockquote>Ultimately, Channable has helped us save a whole lot of time, generate a lot more revenue for all of our clients and improve the ROAS across all their accounts. I’d definitely recommend Channable to anybody who wants to reduce wasted spend, improve account performance, and save time on account management.</blockquote>
If you’d like to have a demo of <a href="/products/ppc-tool">Channable’s PPC tool</a> or have any questions regarding how Channable can help save your company time and increase your clients’ ROAS, just <a href="/contact">get in touch with our sales team</a>.
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Delivering a higher CTR and better ROAS for ClickBoost’s clients’ PPC campaigns [video]

<a href="https://www.norwegian.com/uk" target="_blank" rel="noopener">Norwegian Air Shuttle</a> is the parent company of the Norwegian group and offers flights on more than 500 routes to over 150 destinations worldwide. Each route, including to and from, is an individual item in Norwegian’s master <a href="/blog/infographic-product-feed-for-online-marketing">data feed</a>. Their data feed contains “inventory of stocks”, routes, and prices that vary according to each pair of cities they fly between. Furthermore, it changes rapidly depending on where the flight departs from, seasonality, and availability. Norwegian’s story with Channable began with a search for a tool that would allow them to create rules and fix their master feed.
<blockquote>I had many more plans for what I wanted to do with a feed and needed a scalable and flexible solution.</blockquote>
**What you can find in the Norwegian success story:**
<ul markdown>
 	<li>Examples of how Norwegian uses Channable for display, social media, and PPC.</li>
 	<li>Norwegian’s marketing automation process fueled by Channable feeds.</li>
 	<li>A detailed account of how Channable has helped Norwegian save production costs, increase ad relevancy and improve performance on all channels.</li>
 	<li>Statistics on Norwegian’s impressive ROAS improvement.</li>
 	<li>Norwegian’s future plans and desires for Channable and its feeds.</li>
</ul>
<blockquote>With a feed distributing inventory to dynamic ads, we’ve seen vast cost savings and improvements in ROAS.</blockquote>
<img class="size-full wp-image-15871 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Vgo9TkTQvW8ekq98eNXm" alt="" width="800" height="384" />

[form id="76ecb11c-13b3-44ea-b1b3-c056a6acb9d9"]

To read examples of how Ole and the Norwegian team use Channable, download the success story. Feel free to <a href="/contact">contact the team</a> if you have any questions about what you read or would like to know how to get started with Channable.