Insights & Product Segmentation
Turn performance insights into custom campaigns
Combine ad performance with metrics like margins, stock, and seasonality. Build custom scoring models to prioritize spend on profit drivers.
Uncover the hidden blind spots in your ad platforms
High ROAS ≠ high profit
Products with an excellent return on ad spend might have razor-thin margins.
Top sellers can run dry
High-converting items can waste ad budget if they are running out of stock.
Hidden budget drains
High-return rates on best selling products quietly waste your ad budget.
Turn eCommerce product insights into automated actions
Use product-level performance data
Import performance data from your advertising channels into Channable. Use product performance analytics to analyze how products perform based on metrics such as clicks, conversions, revenue, cost, ROAS, or CPC.
Combine your product and business data
Enrich your performance metrics with the data in your primary import or back-end systems. Layer in margin data, stock, category, brand, seasonality, return rates, or competitive pricing.
Build custom product scoring models
Use the Channable rule engine to define what a valuable product means for your business. Combine multiple variables into your own scoring system and automatically assign products to the right segment.
Activate instantly across feeds and PPC workflows
Use your scoring logic across feed management and ad campaigns to simplify your workflow. Leverage automated product segmentation to map product segments to custom export labels, trigger targeted feed rules, and dynamically optimize product content based on performance context. Additionally, this same logic allows you to steer bidding, budgets, and campaign structures across Google and Amazon Ads while enforcing rules to include or exclude specific products.
Channable Insights: From data to action
Combine ad metrics with your business data to build smart product segments, automatically powering your custom labels, PPC campaigns, and feed rules.
Upgrade your performance bucketing strategy
Blend standard traffic metrics with first-party data for custom product scoring that automatically optimizes for profit, inventory, and scale.
Create product scoring models
Combine performance data with margin, stock, return rates, seasonality, or any other product data.
Activate segments using custom labels
Map segments to export feeds to structure campaigns, bidding strategies and budget.
Create PPC campaigns at scale
Use segments to build campaigns around high-priority products or other strategic segments.
Real-time data automation
Analyze Google Ads ROAS and clicks to shift products between segments, labels, and rules as they change.
Sync up to 24x per day automatically
Pull and push your critical product updates up to 24 times every day (included in Channable Core Pro).
Automated catalog and feed optimization
Automate strategies and filter your catalog, trigger rules, refine titles, and control visibility on performance.
Global brands. Proven results
17,000+ companies worldwide trust Channable to manage their product data and power over $4B in annual ad spend.
OMcollective boosted Torfs' revenue by 27% and ROAS by 29% by dynamically grading SKUs across PMax asset groups.
Online Klik boosted overstock revenue by 115% and cut ad costs by 45% for Soccerfanshop with live ROAS targets.
Foot Locker gained a +30% profit uplift by combining GA4 and margin data to route items into live bidding segments.
FAQ
What strategies can I create with Channable Insights?
You can automate any strategy using your business data. Key examples include pushing growth products, protecting profit margins, scaling stock-aware bidding, and automatically updating custom campaign structures.
How does Insights help with stock levels?
It syncs live inventory data to automatically reduce ad spend on low-stock items to prevent wasted clicks, while increasing visibility for overstocked products.
How does Insights protect product margins?
It factors in net margins and return rates, automatically lowering bids on low-profit items even if they show a high surface-level ROAS.
Can I optimize product content based on performance?
Yes. You can trigger feed rules to run AI text generation, optimizing titles and descriptions specifically for high-potential SKUs that lack visibility.
Why is standard ad optimization limiting my growth?
Standard ad platforms operate with three major blind spots: they favor a few top items, rely only on basic ad metrics, and stay disconnected from your webshop and financial data.
Why shouldn't I rely on standard platform ROAS alone?
Standard ROAS ignores net margins, return rates, and stock availability. A product with high ROAS might actually lose money after operational costs or sell out too quickly.
How does Channable Insights solve isolated business data?
It connects your ad platforms directly to your back-end data (like Shopify), allowing ad accounts to bid dynamically based on real-time margins, inventory, and returns.
Turn product data into a scalable strategy
Optimize your ads and listings using real-time product performance analytics and automated product segmentation.