How Online Klik drove 195% more sales for Soccerfanshop using Channable

Online Klik demonstrates how strategic automation and real-time feed optimization can completely reshape inventory performance. Our core goal was simple: use Channable’s dynamic segmentation capabilities to help Soccerfanshop efficiently sell extra stock, protect margins, and scale sustainably.

As a fast-growing Dutch fashion retailer, Soccerfanshop struggled with extra stock in a trend-heavy market. Using Channable, Online Klik built a data-driven system that automated product segmentation, improved ROAS, and dramatically enhanced profitability.

Key takeaways

• Online Klik used Channable to increase extra stock revenue by 115%

• 195% more transactions by dynamically prioritizing slow-moving items

• 45% reduction in Google Ads costs for high-demand items

• ROAS jump from 445% to 1092% on low-stock, high-velocity products

How Online Klik engineered a smarter inventory strategy

Soccerfanshop needed a scalable solution to manage fast-changing fashion inventory without resorting to heavy discounting. Online Klik implemented a Performance segmentation approach that connected real-time data to automated bidding and segmentation.

Campaign goals

• Sell slow-moving inventory profitably

• Increase revenue with ad spend growth capped at <0.63%

• Prevent overbidding on high-demand items

• Eliminate unnecessary discounts

Target audience

• Fashion-conscious men aged 16–35

• Highly active on Google Shopping, search, and paid social channels

Innovation in the online retail and sports merchandise

The fashion industry is chaotic, inventory shifts fast, demand is unpredictable, and margins are tight. Soccerfanshop needed a dynamic system optimized for speed, accuracy, and automation. This is where Online Klik utilized Channable's automation for this strategy.

How Online Klik used Channable

Online Klik designed a dynamic bucketing model in Channable to automatically classify products based on:

• Real-time stock levels

• Sales velocity

• Turnover rate

Using live Google Sheets integrations, values were fed into Channable, which then:

• Adjusted ROAS targets

• Excluded or prioritized products

• Updated campaigns without manual intervention

This system ensured every product was shown at the right bid, at the right time, maximizing revenue and reducing waste.

What Online Klik achieved using automation

1. Extra stock campaign – significant revenue & volume growth

Extra stock items (stock > 80, sales ≤ 6 per week) were grouped into a segment with lower ROAS targets but higher visibility.
Performance:

• Revenue: +116%

• Transactions: +195%

• Ad Spend: +376%

• ROAS: Decreased as expected due to scaling, 520% → 257%

Why it worked:
Online Klik’s setup ensured only the right slow-moving items entered Shopping Ads, no wasted spend, no unnecessary markdowns.

2. High-demand, low-stock products – better profitability & ROAS

Products selling faster than stock levels were moved into a different Channable bucket with high ROAS targets and minimal ad pressure.
Results:

• Ad costs: – 46%

• ROAS: 445% → 1092%

• Paid revenue: – 8.1% (intentional due to reduced ads)

• Profit: Increased due to smarter distribution

Why it worked:
Channable’s rule-based exclusions helped Online Klik remove low-stock items from costly campaigns, protecting margins while maintaining organic sales.

Challenges solved through Online Klik + Channable

Challenge 1: Selling extra stock without heavy discounts

Before: extra stock sat unsold or required deep markdowns.

Solution by Online Klik:

• Channable rules fed by live turnover data

• Automated segmentation created the right push level

• Extra stock sold profitably with improved ROAS

Challenge 2: Avoid overspending on bestsellers

Before: Bestsellers wasted budget by competing with slow movers.

Solution by Online Klik:

• High-performing items placed in high-ROAS Channable buckets

• Automatically restricted from expensive Shopping placements

• Budget redirected to products needing visibility

Optimizing for uncertainty

Online Klik used Channable’s automation, smart rules, and real-time data integration to transform Soccerfanshop’s inventory challenges into a scalable, profitable model. This collaboration proves that with the right strategy and tooling, inventory volatility can become a competitive advantage.

Want to know what Channable's solutions can do for your brand?
Book a demo with our team today.