How TITUS mastered 100,000 SKUs across 7 markets with multichannel feed management

Managing 100,000 SKUs across seven markets, languages, and currencies is where most eCommerce feed setups start to crack. For TITUS, this complexity had become an operational risk. Eshop Guide, the Shopify Plus agency responsible for the architecture and implementation, partnered with Channable to design a scalable, centralized multichannel feed setup. Together, they transformed raw Shopify data into fully optimized, channel-ready feeds for Google and Amazon without adding manual workload or fragility.

Key takeaways

• One centralized setup handling 100,000 SKUs without performance issues
• A scalable multichannel model supporting 7 languages and currencies
• Automated translation of Shopify data into readable attributes
• Enterprise-level setup completed in just 1.5–2 days

When scale turns complexity into risk

TITUS operates a massive and highly complex product catalog, spanning nearly 100,000 SKUs across seven different markets. Each market required its own language, currency, and channel-specific feed logic, especially for platforms like Google Shopping and Google Ads, where attribute accuracy directly impacts visibility and performance.

The core challenge lay in the structure of the Shopify data itself. Many crucial attributes, such as gender or age group, existed only as numeric values. While this works internally on their webshop, advertising channels require descriptions instead of numbers, localized attributes tailored per market, and language. Translating these values manually or through basic feed apps quickly became unmanageable.

Existing tools simply weren’t built for this level of complexity. They struggled with product volume, couldn’t support advanced rule logic, and lacked transparency. As a result, TITUS faced duplicated work across markets, a growing risk of listing errors, and no central place to control or maintain feed logic across channels.

From manual fixes to a central management hub

Before Channable, feed management relied on spreadsheets, basic Shopify apps, and manual workarounds. Every new market or language required rebuilding logic from scratch, often with slight variations that introduced inconsistencies.

As Eshop Guide identified early on, the real cost wasn’t just time; it was operational risk. Any change to product data or channel requirements had a cascading effect across markets, forcing repeated manual updates. Scaling was possible but fragile and inefficient.

What TITUS needed was a fundamentally different approach: feed management as a centralized system, not a collection of disconnected outputs. That’s where Eshop Guide redesigned the setup with Channable at its core.

The strategy: One scalable architecture for all markets

Eshop Guide made a deliberate decision to turn Channable into the single source of truth for feed and marketplace management. Instead of creating separate projects per market, they designed a unified data model that could support all languages and channels from one setup.

The German Shopify catalog served as the base import. From there, Eshop Guide created custom fields in Channable to store additional language attributes. Other Shopify language feeds were imported separately and matched by SKU, allowing relevant fields to be mapped directly into the existing dataset.

This approach ensured that all language variants lived in one environment. There was no duplication, no fragmentation, and no jumping between projects, just one structured dataset powering all channels.

Turning numeric data into channel-ready attributes

Once the data structure was in place, the real power of Channable came into play through its rule engine. Eshop Guide built two large master rule sets that handled the majority of logic required across markets and channels.

These rules transformed numeric Shopify values into meaningful, localized attributes. For example, a single numeric value representing “Man” could automatically output “Male,” “Herren,” or “Homme,” depending on the target market, channel, and language. The same logic applies to age groups and other mandatory Google attributes.

Because these rules were centralized, they only had to be built once. A small number of feed-specific rules were added where necessary, but the core logic remained reusable and scalable.

The aha moment: When complexity became manageable

The true value of the setup became clear once everything started running reliably. Multiple language imports worked seamlessly within a single Channable environment, and even highly complex rule logic executed consistently across all feeds.

What stood out most for Eshop Guide was that nothing had to be recreated per market. Changes could be made once and applied everywhere. Combined with hands-on support from Channable, especially during Amazon identifier changes, it became clear this wasn’t a temporary fix but a long-term, enterprise-grade architecture that all parties were proud to deliver.

Stability, efficiency, and scalable growth

Despite the scale and complexity of nearly 100,00 SKUs across seven markets, the entire enterprise-grade setup which includes testing was completed within just 1.5 to 2 days. What typically requires weeks of iterative fixes and market-by-market adjustments became a structured, repeatable process.

A blueprint for enterprise eCommerce

Beyond this single project, the TITUS setup has become a repeatable model for Eshop Guide. Once a complex architecture like this is implemented correctly in Channable, it can be adapted and reused for future clients and markets.

Rules don’t need to be reinvented, complexity doesn’t multiply, and teams can scale faster without increasing workload or risk. This is where the real value lies: compounding efficiency over time.

From feed chaos to centralized control

With Eshop Guide leading the implementation and Channable at the center, TITUS moved from fragmented, manual feed management to a single, scalable multichannel management hub. Complex product data became structured, reliable, and ready for growth across markets and channels.

For retailers dealing with scale, this isn’t just a better way to manage feeds; it’s the foundation for sustainable multichannel expansion.

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