How Tuinmeubelshop accelerated online growth with Channable

Scaling a large omnichannel retail operation isn’t easy, especially when managing thousands of products across multiple sales channels. Tuinmeubelshop, the leading garden furniture retailer in the Netherlands and Belgium, needed a solution to distribute product data with accuracy, speed, and flexibility.

By using Channable’s Feed Management, PPC solution, and Marketplace Integrations, Tuinmeubelshop streamlined its eCommerce operations, boosted ROAS, and expanded to new channels without IT headaches for its multichannel strategy.

Key takeaways

• Centralized feed management with fewer errors and higher visibility

• Automated ad campaigns that update in real time

• Seamless marketplace integrations with Magento 2

• Scalable and future-proof growth without added manual work

About Tuinmeubelshop

Tuinmeubelshop is the go-to specialist in luxury, high-quality garden furniture in the Netherlands and Belgium. With 12+ physical stores and a powerful eCommerce operation, the company relies on accurate data distribution to maintain its omnichannel presence.

Feed management: Efficiency & error-free data distribution

The challenge

• Large, seasonal assortment of thousands of products

• Products needed to appear in real-time across platforms like Google Shopping, Beslist.nl, and affiliate networks

• Manual updates were time-consuming and error-prone

Channable's solution
Using Feed Management, Tuinmeubelshop:

• Excluded out-of-stock or irrelevant products automatically

• Customized feed structures per channel (titles, descriptions, and images adapted per platform)

• Synced product data in real time with Magento 2

Result
Flawless feed structures, fewer returns, and maximum product visibility across all sales channels.

PPC solution: Automated campaigns that deliver

The challenge

• Hundreds of campaigns and thousands of keywords to manage in Google Ads

• Needed flexibility for promotions, seasonal offers, and new products

• Manual campaign management wasted time and risked errors

Channable's solution
With the PPC Tool, Tuinmeubelshop set up dynamic, automated ad campaigns:

• Automatically generated ad groups by product category or brand

• Ads updated in real time with live pricing, stock, and USPs

• Scaled effortlessly to thousands of ads without extra workload

Result
Higher ROAS, optimized budget spend, and always up-to-date ads which results in no manual input required.

Marketplace integrations: Tailored Magento 2 connection

The challenge

• Expand sales to external marketplaces like Bol.com

• Needed a direct, stable link with Magento 2 to sync stock, prices, and orders automatically

Channable's solution
Together with Channable, a custom integration was developed to:

• Automatically import marketplace orders into Magento 2

• Update marketplace inventory in real time

• Apply channel-specific rules (e.g., delivery times, shipping options)

Result
Seamless expansion to new marketplaces without IT complexity or stock conflicts.

From complexity to growth: Tuinmeubelshop’s takeaway

By implementing Channable’s multichannel suite of Feed Management, PPC, and Marketplace Integrations, Tuinmeubelshop streamlined and elevated its eCommerce operations. The result? Greater efficiency, more profitable campaigns, and the agility to adapt to market changes quickly.

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