Channable

Next Level eCommerce | Webinar series

Outsmarting High CPCs in 2025

The Bottom-Up Strategy Using PMAX & Demand Gen

🕤 June 11th, 9:00-9:45 AM (CEST)

Check out the topics

In this exclusive session, Aaron Young, Director of Define Digital Academy and top Google Ads educator, will guide you through a modern approach to campaign structure using PMAX and Demand Gen. Discover how to scale effectively, reduce cost-per-click, and stay ahead of rising CPC trends. Perfect for advertisers looking to fine-tune their strategy for maximum return in 2025.

Who is this session for?

- Marketing professionals ready to tackle rising ad costs
- PPC managers looking to scale efficiently
- E-commerce leaders preparing for a more competitive landscape
- Agency experts wanting a smarter structure for client success

What you'll learn:

- How to structure Google Ads accounts to support scale and profitability
- The role of PMAX and Demand Gen in a bottom-up strategy
- Tactics for capturing high-intent demand while building incremental growth
- How to minimize rising CPCs and adapt to future changes

What are the benefits for you?

- Build a scalable, cost-effective campaign structure
- Get ahead of CPC inflation with proactive strategies
- Drive better ROI from every campaign
- Learn from one of the most trusted voices in Google Ads

Meet the expert

Aaron Young is a top Google Ads educator known for turning complex strategies into actionable insights.
Since 2010, he’s managed thousands of campaigns with budgets from $1,000 to $750,000+.
In 2022, he founded Define Digital Academy to help businesses and PPC pros succeed.
He’s now YouTube’s biggest Google Ads educator with 100k+ subscribers and 5M views.

https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm9v6j3km645x06w6iqkcjp3p

About Next Level eCommerce

Level up your eCommerce game with Channable's experts, Jochem Timmers and Jules Steultjens! Join them for a series of exclusive webinars featuring industry leaders discussing the hottest PPC topics. Get actionable insights on optimizing your paid ads, advanced segmentation, or AI-driven ad copy creation, among other inspiring topics—designed to help you refine your strategies and drive success. Don’t miss out on these real-world examples and practical tips that you can apply right away!

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Expert-led insights and best practices

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Exclusive access to PPC industry leaders

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Practical sessions focused on real-world use cases

Past Editions

From scripts newbie to PMax Pro: 
A hands-on journey to better performance

In this webinar, Mike Rhodes showed how to unlock the potential of Google Ads scripts and Performance Max campaigns with a practical, step-by-step masterclass.

https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/jM9kN9HSROumnXaMab1z

The human edge in PPC: Improve your soft-skills as a PPC expert

In this webinar, Yoann Ferrand takes you beyond the technical. He'll show you how to build stronger client relationships, tell compelling data stories, and lead high-performing teams.

https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/H0RhfVUSJysEIku4wn5x

With Channable, turn your product data into highly personalized Google Ads campaigns that perform.