Next Level eCommerce | Webinar series
The Bottom-Up Strategy Using PMAX & Demand Gen
🕤 June 11th, 9:00-9:45 AM (CEST)
In this exclusive session, Aaron Young, Director of Define Digital Academy and top Google Ads educator, will guide you through a modern approach to campaign structure using PMAX and Demand Gen. Discover how to scale effectively, reduce cost-per-click, and stay ahead of rising CPC trends. Perfect for advertisers looking to fine-tune their strategy for maximum return in 2025.
Who is this session for?
- Marketing professionals ready to tackle rising ad costs
- PPC managers looking to scale efficiently
- E-commerce leaders preparing for a more competitive landscape
- Agency experts wanting a smarter structure for client success
What you'll learn:
- How to structure Google Ads accounts to support scale and profitability
- The role of PMAX and Demand Gen in a bottom-up strategy
- Tactics for capturing high-intent demand while building incremental growth
- How to minimize rising CPCs and adapt to future changes
What are the benefits for you?
- Build a scalable, cost-effective campaign structure
- Get ahead of CPC inflation with proactive strategies
- Drive better ROI from every campaign
- Learn from one of the most trusted voices in Google Ads
Aaron Young is a top Google Ads educator known for turning complex strategies into actionable insights.
Since 2010, he’s managed thousands of campaigns with budgets from $1,000 to $750,000+.
In 2022, he founded Define Digital Academy to help businesses and PPC pros succeed.
He’s now YouTube’s biggest Google Ads educator with 100k+ subscribers and 5M views.
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