Next level eCommerce
Take your PPC game to the next level with expert insights, real-life strategies, and fresh trends shaping the future of eCommerce advertising.
Create, test, and scale product creatives that perform
Turn product feeds into relevant ads built for the AI era
Creatives are becoming the new targeting. As ad platforms increasingly automate targeting and AI shifts product discovery patterns, marketers have less direct control over audience reach.
Research shows that 90% of marketers consider creatives the number one factor influencing performance. Yet 72% still wait for performance to decline before refreshing their creatives.
In this session, we’ll explore how to make product creatives more relevant and scalable. Together with the agency NextMomentum, we’ll show you how to create, test, and adapt product visuals at scale, with real customer success stories featuring Meta Variant Testing and AI Product Image Generation.
What
• Understand the shift: Why creatives are becoming a more important performance signal as ad platforms automate more of the targeting.
• See what makes creatives perform: How product data, context, and creative variations can help you deliver more relevant ads.
• See it in action: Learn how to create and scale creatives with automated production, AI Product Image Generation and dynamic variations across channels, with real-world examples from NextMomentum.
Why
• Move faster: Create, test, and refresh creatives at scale without increasing manual workload.
• Improve performance: Use product data and creative variations to make ads more relevant to different products, audiences, and contexts.
• Stay discoverable: As consumers increasingly discover products through AI Search, the quality of your product data and creatives matter beyond the ad itself. Together, they help LLMs understand and recommend your products.
Who
For performance marketers responsible for driving eCommerce growth through advertising, creatives and product data:
• Performance Marketing & Paid Social Managers
• eCommerce & Digital Marketing Managers
• Growth Managers / Heads of Growth
• Performance Creative & Creative Managers
• Marketers working with product feeds, paid media, and AI-powered discovery
Meet the speaker
Yann Poulain is the founder and CEO of NextMomentum, a performance marketing agency based in London and Paris that has worked with more than 100 D2C and consumer brands.
His conviction: the best agencies think like founders. NextMomentum pairs entrepreneurial judgment with AI-amplified execution, for brands that want to move faster than the market.
Yann leads the agency's paid media across Meta, Google Ads and ChatGPT Ads, supported by an in-house creative studio and proprietary feed and audit tools. NextMomentum was also a beta tester of Channable's Meta Variant Testing.
Our story
Jochem Timmers (Product Manager Team Lead) and Jules Steultjens (Customer Success Team Lead) saw a fantastic opportunity to further Channable’s mission: empowering every online business to sell, advertise, and market their products globally by providing innovative, ready-to-use technology, and first-class knowledge and support.
They envisioned a dedicated space where PPC experts could connect, share insights, explore emerging trends, and dive deep into the world of PPC and eCommerce.
With the support of Ruben Runneboom and Bob Meijer, they turned this vision into reality, hosting the first two editions with great success.
And just like that, Next Level eCommerce was born: a webinar series created by experts, for experts, designed to push the boundaries of knowledge and innovation in the eCommerce industry.