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Channable acquires Producthero, Europe’s leading premium Google CSS partner
May 13, 2025
Channable announces the acquisition of Producthero, Europe's largest premium Google Comparison Shopping Service (CSS) partner.
UTRECHT, The Netherlands, 13 May 2025 – Today, Channable announces the acquisition of Producthero, Europe's largest premium Google Comparison Shopping Service (CSS) partner. The strategic move responds to a growing challenge for marketers who manage separate tools for product feeds, marketplace listings, and shopping advertisements across platforms.
By combining forces, Channable and Producthero aim to create a comprehensive platform for brands, retailers and agencies looking to streamline their multichannel e-commerce operations.
Together, the companies will serve more than 15,000 customers globally, including brands such as IKEA, Vodafone, Rituals, MediaMarkt, Samsung, and agencies including Dentsu, GroupM, and SavvyRevenue. The combined organisation will employ more than 330 professionals across five offices in Amsterdam, Utrecht, Berlin, Aarhus, and New York.
Unlocking cost advantages and reach for retailers
The acquisition brings together two complementary products that address distinct parts of the e-commerce value chain. Producthero helps retailers improve their competitiveness in Shopping ads on Google by providing easy-to-use tools for product content optimisation, automatic product segmentation, price benchmarking and campaign insights. Its offering spans 21 European markets with a fixed monthly fee model that makes it one of the most scalable and cost-efficient solutions for multi-market advertisers.
This powerful advertising capability now joins Channable's comprehensive platform for feed management, marketplace integration across 3,000+ channels, PPC optimization, and dynamic creative capabilities, creating a more complete solution for multichannel e-commerce management.
Superpowers across channels
Our customers want to manage, advertise and sell across multiple channels, without complexity. Rob van Nuenen, Co-founder & CEO of Channable
"By combining Channable's multichannel technology with Producthero’s advertising tools, we're building a stronger platform that helps retailers and agencies grow faster, with less effort and lower costs, shared Rob.
Our mission has always been to give shopping advertisers superpowers. Wouter Veenboer, Co-founder & CEO of Producthero
"Joining Channable means those powers now extend beyond Google into every product advertising and marketplace channel our clients care about, while Channable users will be empowered to increase their competitiveness with tools like Products AI, Price Benchmark data and Labelizer for product segmentation", said Wouter.
For customers of both companies, operations will continue without disruption. All contracts, pricing agreements, and support contacts remain unchanged, with no migrations required between platforms. While working behind the scenes to explore integration opportunities, the companies' immediate focus is on service continuity and laying the groundwork for future innovations.
AI roadmap
Both companies are investing heavily in AI-driven innovation. Producthero’s Products AI tool optimizes product feeds for better performance, complementing Channable’s investments in AI solutions such as Smart Attributes technology for product listings.
Together, they are developing advanced capabilities in automated product listings, performance insights, creative optimisation, and advertising automation.
This acquisition follows Channable's 2024 purchase of Danish feed management company WakeupData, strengthening its leadership in the Nordic region and accelerating its strategy to build Europe's most comprehensive multichannel e-commerce platform.
About Channable
Channable is a leading multichannel e-commerce technology platform, powering more than 11,000 customers and agencies globally–including IKEA, Vodafone, Rituals and MediaMarkt. Founded in 2014, Channable offers a fully integrated way to list, advertise and optimize millions of products across more than 3,000 online channels and teams. The platform combines Feed Management, Marketplaces, PPC Optimization, Creatives, and Insights & Analytics, enabling businesses to scale their online sales with less complexity.
In 2024, Channable surpassed €1 billion in Gross Merchandise Value (GMV) from marketplace orders. Headquartered in Utrecht, the Netherlands, with offices in Berlin, Aarhus and New York City, Channable exports billions of products every day and continues to expand across Europe and beyond.
About Producthero
Producthero is a next-generation shopping platform dedicated to creating smart tools for Shopping advertisers. As Europe's largest premium Google Comparison Shopping Service (CSS) partner, it helps more than 10,000 webshops all over Europe improve the results of their campaigns by providing accessible and affordable Shopping solutions, expertise, and support. Its mission is to give shopping advertisers superpowers. Producthero provides a self-service Google CSS solution that delivers a 20% margin difference in Google’s Shopping Ad auction, resulting in up to 25% greater bidding power.
The platform also offers Products AI, Price Benchmark insights, and the Labelizer Strategy to help businesses improve product visibility, optimise campaigns, and gain actionable insights.
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