Start using Channable's Comparison Shopping Service, and enjoy a 20% margin advantage on your Shopping Ads CPC.
Comparison Shopping Services (CSS) are services that enable retailers to submit product information to Google Shopping. When you run Google Shopping Ads, you always work with a CSS Partner to get your products in the Google Shopping section.
By default, Google's own Shopping CSS is selected, which means 20% of your bid is paid as margin to Google.
If you use a CSS Partner like Channable, 0% is deducted, meaning you have 25% more bidding power on your Shopping Ads.
Here's how you bypass Google's 20% margin: Making the switch is easy and seamless - it only takes 5 minutes and your campaigns continue to run without interruption. Simply create an account, connect your Google Merchant Center to our CSS, and approve the request.
When using Google’s CSS, 20% of your bid is paid as margin to Google, if you use the Channable CSS, 0% is deducted, meaning you have 25% more bidding power!
The CSS is fully integrated in Channable and therefore available in all 21 markets and easily combinable with our other solutions. Start using Channable for your product listings on marketing channels like Google, Meta, Amazon, eBay and 3.000+ other channels. Or create automated ad campaigns with our PPC module and measure performance with Channable Insights.
At Channable, we always focus on giving the best personalised Technical Support to empower you on your eCommerce journey on top of the support that you already receive from Google.
Is the transition process extensive?
No, the process is quick and seamless. It only takes 5 minutes to switch, and your campaigns continue to run without interruption. Simply create an account, connect your Google Merchant Center to our CSS, and approve the request after it is being processed by Google.
How much time does it take to activate the CSS?
The request is handled by Google, so we can't provide an exact time estimation. However, it typically takes up to 14 days for the procedure to be completed.
Do I need a Channable account to switch to the Channable CSS?
You need a Channable account before you can get started with the Channable CSS. Create a Channable account first, then follow the steps to activate the CSS. You only pay for the CSS upon activation, and there's no requirement for the core module.
Are you already using Producthero’s CSS?
No worries! You can continue using Producthero’s CSS as usual. Next to that, you can use Channable to reinvest what you are saving into other channels, reaching more customers and growing faster.
Are you already using Channable’s CSS?
That’s great! Explore additional Channable modules to ensure you don’t miss visibility where your customers are browsing and buying.
Get Channable CSS and enjoy a 20% margin advantage on your Shopping Ads.
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