CSS
Improve your Google Ad performance
Maximize your Google CSS Shopping Ad performance with a Google CSS partner, gaining a 20% margin advantage and access to targeted optimization features to improve product relevance without increasing costs.
8,500+ companies trust Channable and Producthero CSS for growth
How CSS (comparison shopping service) works and why it matters
To run Shopping ads on Google, you need a Comparison Shopping Service (CSS). By default, your ads run through Google’s own CSS, which keeps 20% of your bid as a margin. Partnering with a CSS like Channable lets your full bid enter the auction, giving you back that 20% and up to 25% more bidding power.
Make the most of your Shopping ads on Google
More impact with the same budget
Get up to 25% more bidding power, increase impressions, and boost reach without increasing your advertising spend.
High-impact Title Optimization
Focus on high-potential products by filtering for Google Ads performance and price competitiveness, then optimize titles with high-impact keywords.
Simple, seamless switching
Switch to Channable CSS in just a few steps. Your campaigns keep running without any interruption.
Market-leading price
Enjoy full pricing transparency with a simple flat fee, no hidden costs, and no cancellation period.
Get more from every bid, not by raising your spend
20% bidding advantage on Shopping ads on Google
With Channable CSS, your full bid enters the auction (0% is deducted), making your campaigns up to 25% more competitive than those using Google’s default CSS. Use this advantage to reduce costs while maintaining results or boost performance without increasing your budget.
Access to targeted optimization features
Next to the CSS 20% margin advantage, with the CSS Standard plan, you also gain access to features that help you quickly spot opportunities and improve the relevance of key products.
Title Optimizer analyzes your product titles and suggests relevant keywords based on real search behaviour and product data.
Labelizer Lite lets you filter products based on performance metrics (clicks and ROAS).
Price Benchmark Lite shows whether your products are below, at, or above market benchmark data.
Fully integrated with Channable
The CSS is fully integrated within the Channable platform, so you can manage everything in one place. Optimize product feeds, automate ad campaigns, and list products across 3,000+ channels. Reinvest your CSS savings into new channels with ease. Channable CSS is active in all 21 countries where Google’s CSS program runs, giving you maximum reach and flexibility across Europe.
Trusted experts and free support
With Channable CSS, you get access to our dedicated support team backed by years of experience helping thousands of advertisers succeed on Google. As a Google Premium CSS Partner, we also maintain direct access to Google’s expert support.
Simple pricing. Get more than just a CSS.
At €29 per shop per month, Channable CSS is the most affordable CSS solution on the market, with extra features that go beyond a typical CSS provider, no hidden fees and no per-country costs.
See how your ads can go further
Discover how using the right Google CSS Partner gives you a competitive advantage in Google Ads.
Take your CSS advantage even further with optimized product titles
Improve the relevance and visibility of your key products in Google Shopping with the Title Optimizer. Make quick, targeted adjustments to appear for more consumer search terms and stand out in the auction. Use product insights to focus title optimizations where they matter most:
Labelizer Lite: Leverage the performance labels (Heroes, Villains, Sidekicks, Zombies) to quickly spot which products are worth optimizing for the biggest impact.
Price Benchmark Lite: Spot competitively priced products
that need a title polish to maximize performance.
See what advertisers like you are saying
“We saved over €10,000 in just one month. That’s more than five years of CSS subscription cost paid back instantly.”
“What truly set Channable's CSS apart was the assurance that any issues or challenges we might face would be addressed quickly and effectively by their dedicated support team.”
“The CSS change request was made late in the morning around 11 a.m. and was effective a few hours later, early in the afternoon on the same day. The transition was quick and seamless, with no data loss or hassle.”
FAQ
How much time does it take to activate the CSS?
Requesting the switch only takes a few minutes, and the connection request to Channable CSS will appear in your Merchant Center shortly after. In most cases, the full switch is completed within 24-48 hours. It can take up to 14 days at most depending on your previous CSS provider, but if you’re switching directly from Google CSS, the process is often almost instant once the request is accepted.
Do I need a Channable account to switch to the Channable CSS?
Yes, you’ll need a Channable account before activating the CSS, but creating one is quick and easy. Simply sign up and then follow the setup steps to activate Channable CSS. You’ll only be charged once the CSS is activated, and there’s no requirement to use the Core module.
Are you already using Producthero’s CSS?
No worries! You can continue using Producthero’s CSS as usual. Next to that, you can use Channable to reinvest what you are saving into other channels to reach more customers and grow faster.
Are you already using Channable’s CSS?
That’s great! Explore additional Channable modules to ensure you don’t miss visibility where your customers are browsing and buying.
I am using a Core plan next to the CSS Standard plan. Where should I adjust my product titles?
In Core, you can optimize all your product titles in bulk across every channel, ad platforms, and marketplaces. With the Title Optimizer in the CSS Standard plan, title improvements are focused specifically on Google and are added to Google Merchant Center via a Supplemental Source. The Title Optimizer is primarily used when you want to manually adjust titles for specific individual products. Additionally, it is possible to re-import the optimized titles from the Title Optimizer back into the Feed Manager, keeping all the changes centralized.
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