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Webinar: Turning social performance into smart feeds

January 23, 2026

Join Bianca Bergshoeff as she reveals how to build a closed automation loop between Meta and Channable to create a self-learning system for your product feed.

Learn how to build an automated-learning system for Meta Ads using real performance data.

Right now, most paid social teams still:

  • Manually adjust product feeds
  • React late to performance changes
  • Optimize campaigns, but not the data feeds behind them

In this advanced webinar, you’ll learn how to turn real Meta Ads performance data into a self-optimizing product feed, so your campaigns continuously improve without manual intervention.

What you’ll learn (practical & actionable)
In this session, Bianca Bergshoeff, Social Advertising Lead at Maatwerk Online, will show you how to:

  • Build a closed automation loop between Meta and Channable
  • Export product-level performance data (ROAS, CTR, conversion rate, etc.)
  • Automatically label products using dynamic rules (High Performer, Low Conversion, High Click / Low Value)
  • Sync enriched product labels back into your catalog
  • Use those labels to influence campaign delivery, creatives, and budget allocation

No theory! This is a real setup used in live accounts.

The result
By the end of the webinar, you’ll walk away with:

  • A clear framework for a self-learning feed system
  • Practical steps and scripts you can apply directly
  • A smarter way to scale Meta Ads using product-level data
  • Less manual work, better performance, higher ROAS

Who is this webinar for?
This session is ideal if you are:

  • A Paid Social Manager optimizing Meta Ads at scale
  • An eCommerce marketer focused on performance and ROAS
  • A growth or performance lead building data-driven systems
  • An agency managing feed-based Meta campaigns for clients

Get the slides here