Easily set up a Google Shopping feed to start advertising products on the worlds largest shopping platform.
With Channable you can create your Google Shopping feed in minutes. Set up your Google Shopping feed once and your Google Shopping ads will be automatically updated if your feed changes. Also, you can automatically track your product performance with Google Analytics, or any other tracking platform. By tracking your product performance, you can see exactly where to optimize your Google Shopping feed. Although, Google offers some feed management options, the operations you can perform are not nearly as powerful as what Channable can do.
Choose to export your product catalog to Google Shopping in two ways. The first option is our built-in feed template that includes all the specifications and requirements indicated by Google. Using this option will ensure that your product listing ads will automatically update once per day but also all the way down to every hour if that is wished for. The other option is through an API, where you will have a real-time connection. Choosing this option you will see you ads getting updated instantly. Both options are very easy to configure within Channable.
The implementation of Channable and optimizing the feed for Google Shopping already resulted in a growth of impressions by over 1100%, clicks by over 650%, +800% more conversions and a 15% saving in costs per conversion in the first weeks - Stefan de Jong, Product Owner eCommerce @ Bestseller
Categorizing your products correctly is the first step to successfully advertise on Google Shopping. At Channable we know that categorization can take a long time, especially if you have a varied and very large catalog. Therefore we have created a feature to lower the time spend on categorization significantly. We call it “Smart categorization”, and briefly elaborated upon, it automatically creates a category suggestion that matches all of your products. This way you can categorize your entire catalog in only a few minutes.
Thanks to our integration with Google Analytics, you can analyze and improve the performance of your products on Google Shopping. Clicks, conversions and earnings can be controlled at product, brand or category level. Apply these statistics in your rules by e.g. eliminating shipping costs for products with low conversion rates or exclude products with low click rates.
Google Shopping is a comparison shopping engine created by Google, which currently operates in 36 countries around the world spanning 6 continents. The search results on Google Shopping are built on ‘product listing ads’. This enables the shoppers to purchase products directly from your online shop. These same ads can be also generated using a Google Shopping feed. To get started set up your Google Merchant Center account, upload your products using a data feed and set up your AdWords Shopping ads.
Google Shopping ads are displayed on the right hand side of the search engine interface when searching for products on Google and under the ‘Shopping’ tab. Each product is displayed in its own window and ads can be sorted using the options provided. By using a Google Shopping feed, the same ads will be created for all of your products.