Channable

Channel

Google Shopping feed

Easily set up a Google Shopping feed to start advertising products on the worlds largest shopping platform.

Benefits of using Channable for Google Shopping

  • Possibillity to connect to Google Shopping via feed or API
  • Fast categorization of products via our integrated smart categorization functionality
  • Directly synchronize your product catalog with Google Shopping
  • Built-in quality control to ensure your feed meets all mandatory requirements
  • Free technical support to help setting everything up

Why choose Channable for building your feed?

With Channable you can create your Google Shopping feed in minutes. Set up your Google Shopping feed once and your Google Shopping ads will be automatically updated if your feed changes. Also, you can automatically track your product performance with Google Analytics, or any other tracking platform. By tracking your product performance, you can see exactly where to optimize your Google Shopping feed. Although, Google offers some feed management options, the operations you can perform are not nearly as powerful as what Channable can do.

Choose between API or the feed template

Choose to export your product catalog to Google Shopping in two ways. The first option is our built-in feed template that includes all the specifications and requirements indicated by Google. Using this option will ensure that your product listing ads will automatically update once per day but also all the way down to every hour if that is wished for. The other option is through an API, where you will have a real-time connection. Choosing this option you will see you ads getting updated instantly. Both options are very easy to configure within Channable.

The implementation of Channable and optimizing the feed for Google Shopping already resulted in a growth of impressions by over 1100%, clicks by over 650%, +800% more conversions and a 15% saving in costs per conversion in the first weeks - Stefan de Jong, Product Owner eCommerce @ Bestseller

Utilize the built-in smart categorization feature to categorize your products in only a few minutes

Categorizing your products correctly is the first step to successfully advertise on Google Shopping. At Channable we know that categorization can take a long time, especially if you have a varied and very large catalog. Therefore we have created a feature to lower the time spend on categorization significantly. We call it “Smart categorization”, and briefly elaborated upon, it automatically creates a category suggestion that matches all of your products. This way you can categorize your entire catalog in only a few minutes.

Use Google Analytics to optimize your feed based on the performance of your product listing ads

Thanks to our integration with Google Analytics, you can analyze and improve the performance of your products on Google Shopping. Clicks, conversions and earnings can be controlled at product, brand or category level. Apply these statistics in your rules by e.g. eliminating shipping costs for products with low conversion rates or exclude products with low click rates.

About Google Shopping

Google Shopping is a comparison shopping engine created by Google, which currently operates in 36 countries around the world spanning 6 continents. The search results on Google Shopping are built on ‘product listing ads’. This enables the shoppers to purchase products directly from your online shop. These same ads can be also generated using a Google Shopping feed. To get started set up your Google Merchant Center account, upload your products using a data feed and set up your AdWords Shopping ads.

Advantages of Google Shopping product listing ads

  • More traffic: Google is the most popular website in the world, thus leading to incredibly high amounts of traffic. Due to its popularity, Google is a great place to export your products. You will experience a significant increase in your click through rates (CTR).
  • Better qualified leads: Google Shopping listings allow you to increase the quality of your leads by featuring product information directly in your ads. This helps shoppers make informed purchase decisions and more likely to complete a purchase.
  • Easy retail-centric campaign management: Product listing ads work by displaying the attributes of your productsin relevant searches, instead of using keywords. Therefore, you don't have to worry about picking the best keywords, just provide a complete Google Shopping feed.
  • Broader presence: Your product listing ads are not limited to just showing up one at a time. If the search terms match, multiple ads can be displayed simultaneously. This feature will display more of your products, increasing visibility.

Where are my ads displayed on Google Shopping?

Google Shopping ads are displayed on the right hand side of the search engine interface when searching for products on Google and under the ‘Shopping’ tab. Each product is displayed in its own window and ads can be sorted using the options provided. By using a Google Shopping feed, the same ads will be created for all of your products.

Google Shopping Feed
Google Shopping

Get your products on Google Shopping

  1. Create a Channable account: Creating an account takes seconds, just sing up with your name and email address.
  2. Import your data feed: The Channable platform supports CSV, XML, Google Spreadsheets and Text files. In addition, 3rd party connection to eCommerce platforms are also available. Just select the the way you would like to import your product feed. If you have a different type of file, don’t worry, just contact us and we will add it for you.
  3. Connect with Google Shopping: The simplicity of the Channable tool enables you to connect with Google Shoppingin minutes. In order to do so, just select the Google Shopping Feed or Google Shopping API under the 'Feeds' or 'API' tab. Connecting withGoogle Shopping will greatly increase the visibility of your online shop.
  4. Setup rules: After you have created aGoogle Shopping feed, the next step involves creating rules to optimize your Google shopping feed for the best results possible. This involves using our IF-THEN statements, which we designed to simplify this step.
  5. Finalize: The ‘Finalize’ step of the optimization is designed so that you can look over the data fields that should be filled and select the info that should occupy each field. This feature really helps with customizing and creating the best Google Shopping feed. After you have completed all the steps just press ‘run now’.
  6. Sit back and watch your sales increase!: After you've uploaded your Channable Google Shopping feed into the merchant center, your products will be available for the Google audience.
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