Set up a Shopping feed for Google in only minutes and start advertising your products on the worlds largest shopping platform.
With Channable you can create a Shopping feed for Google in only minutes. When you set it up once, Channable will make sure it automatically updates every time your feed changes (e.g. stock level changes). Also, with Channable you have the option to link Google Analytics, or any other tracking platform to your account. This way you can easily track your product performance. By tracking your product performance, you can see exactly where to optimize your Shopping feed for Google. Although, Google offers some feed management options, the operations you can perform are not nearly as powerful as what Channable can do.
Choose to export your product catalog to Google Merchant Center in two ways. The first option is our built-in feed template that includes all the specifications and requirements indicated by Google. Using this option will ensure that your product listing ads will automatically update once per day but also all the way down to every hour if that is wished for. The other option is through an API, where you will have a real-time connection. Choosing this option you will see you Shopping Ads getting updated instantly. Both options are very easy to configure within Channable.
The implementation of Channable and optimizing the Shopping feed for Google already resulted in a growth of impressions by over 1100%, clicks by over 650%, +800% more conversions and a 15% saving in costs per conversion in the first weeks - Stefan de Jong, Product Owner eCommerce @ Bestseller
Categorizing your products correctly is the first step to successfully advertise with Shopping Ads for Google. At Channable we know that categorization can take a long time, especially if you have a varied and very large catalog. Therefore we have created a feature to lower the time spend on categorization significantly. We call it “Smart categorization”, and briefly elaborated upon, it automatically creates a category suggestion that matches all of your products. This way you can categorize your entire catalog in only a few minutes.
Thanks to our integration with Google Analytics, you can analyze and improve the performance of your products on Google. Clicks, conversions and earnings can be controlled at product, brand or category level. Apply these statistics in your rules by e.g. eliminating shipping costs for products with low conversion rates or exclude products with low click rates.
Shopping Ads are Google's very own version of a comparison shopping engine. It currently operates in 36 countries around the world spanning 6 continents. Shopping Ads are built on 'product listing ads'. This means that when shoppers want to puchase your product: 1. they see your ad, 2. they click your ad, 3. they get automatically forwarded to the product on your online shop. These ´product listing ads´ are the ones which can be generated automatically with a Shopping feed.
It differs if we talk mobile versus desktop. On desktop the Shopping Ads will be displayed on the right hand side of the search engine interface. On mobile the Shopping Ads will be visible in the top. Common for both is, they can also be found via the 'Shopping' tab in the search navigation bar. Each product is displayed in its own window and ads can be sorted using the options provided. By using a Shopping feed, a similar as will be created for all of your products.
TIP: If you want to take your Shopping Ads to the next level, take a moment and give our article about Smart Shopping campaigns a good read. The article briefly explains the benefits of machine learning and how your business and ads can benefit from this.