Smarter product segmentation with Channable Insights for iClicks

For agencies managing large retail catalogs in PMAX campaigns, segmentation can make or break performance. iClicks, a Channable Gold Agency Partner, used Channable Insights to automate product segmentation, overcome Google Ads’ 1,000 SKU limit, and boost visibility across Google, Meta, and Microsoft Ads.

The result? Faster decisions, improved efficiency, and more confident strategies.

Key takeaways

• Automated segmentation saved significant time and reduced errors.

• Visibility expanded beyond Google Ads’ 1,000 product view limit.

• Campaign control improved with dynamic adjustments across multiple platforms.

• Broader team enablement with no technical scripts or Merchant Center bottlenecks.

Campaign overview

iClicks partnered with a large retail client to unlock better performance insights and segmentation across Google Ads, Meta, and Microsoft Ads. Using Channable Insights, they could finally analyze full catalog performance instead of working with limited, incomplete data.

Scaling campaigns without losing control

• Manual segmentation was error-prone and consumed valuable time.

• Google Ads capped product views at 1,000 SKUs which restricted visibility for larger catalogs.

• Many products were “invisible” and received little to no budget or impressions.

• The team relied on scripts or the Merchant Center, both complex and inaccessible for broader use.

How Channable Insights solved it

With Channable Insights, iClicks gained:

• Automated segmentation: Products grouped by performance data instantly.

• Full catalog visibility: Overcame Google’s SKU cap for a true 360° view.

• Dynamic targeting: Campaign groupings adjusted as goals shifted.

• Cross-channel leverage: Enriched insights applied across Google, Meta, and Microsoft Ads.

• Plug-and-play usability: Eliminated dependency on complex scripts.

Results

• Time savings through automation which frees up their teams for strategy.

• Better control of product visibility and campaign targeting.

• Confidence in data-driven segmentation for smarter budget allocation.

• Team-wide accessibility, no steep learning curve.

Strategic learnings from iClicks

• Segmentation is powerful once enough product-level data exists.

• POAS (Profit on Ad Spend) often outperforms ROAS when profitability is key.

• 90-day data ranges provide the most reliable trend analysis (seasonal exceptions apply).

• Don’t fear segmentation as it doesn’t disrupt campaign learning; it unlocks hidden value.

Most catalogs have a huge portion of invisible products. With segmentation, you can finally test their true potential. — Joost den Besten, Senior PPC Specialist, iClicks

Why it works

Unlike Google’s limited reporting or script-heavy tools, Channable Insights makes performance data easy to access and understand. It puts our powerful insights, data, and recommendations into the hands of everyone, not just your technical experts.

The platform also works seamlessly across multiple ad channels so that you get a complete holistic view of your campaigns in one place. Managing and optimizing ads no longer requires complex setups or extra coding.

From small catalogs to massive ones, you can easily get clear and actionable insights that drive smarter decisions and provide better results with Channable Insights.

FAQs

Performance segmentation for growth

By using Channable Insights, iClicks transformed how they managed large product catalogs. Instead of wrestling with scripts or limited Google Ads views, they gained automation, visibility, and strategy at scale.

For agencies and retailers looking to unlock catalog-wide performance, this approach is not just efficient, it’s essential.
Discover Channable Insights and start segmenting smarter today.