Smart categorization for Google Shopping - Channable
Back
Feature

Smart categorization for Google Shopping

July 27, 2018

At Channable, we always want to introduce new features and innovations to make our customers’ experiences even better. Therefore, we came up with a new way to speed up the categorization process for your products because we are well aware of how time-consuming it can be. The smart categorization feature is now available for Google Shopping, but we plan to develop it for other feeds and APIs soon.

Smart categorization for Google Shopping

What is categorization?

Quick reminder if you are not sure anymore: the categorization step in Channable is necessary for most export channels in order to match the advertiser’s category tree with the one from the platform. Each export channel has different categories, so you will also need to categorize the products for each feed you’ll create. For example, on Amazon, you’ll place the girls’ trousers you are selling into the category path “Clothing > Girls > Trousers” whereas for Google Shopping, the category path would be the following: “Apparel & Accessories > Clothing > Pants”. This process could potentially pose a lot of work even just for one channel (since most sellers have a lot of different categories).

Channable’s new feature: smart categorization for Google

When you create your export feed for a channel, a smart suggestion will directly pop up for each of your products in order to place them in the most logical category. For now, we made the smart suggestions possible for the Google Shopping categories.

How it looks in Channable:

Smart categorization: How does it work?

Thanks to a powerful machine learning algorithm, we made it possible for the items you want to send to Google Shopping to be automatically matched to the most likely product category. For those who aren’t IT pros, machine learning is part of artificial intelligence and it’s basically a way to give computers the ability to “learn” with data without being explicitly programmed. Algorithms can learn from data and make new predictions based on that. So in a simpler way, our app is using all previous Google Shopping categorization data to know that if your title contains the word trousers, it should be sent to “Apparel & Accessories > Clothing > Pants”!

Why is it so handy?

Mostly because it will save you loads of time. If you have a large amount of items of very different types, those smart suggestions for Google categories are the dream! We plan to create it for other marketing channels; which one would you be interested in using this feature for? Let us know! Would you like to try it yourself? Create a channable account or set up a Google Shopping feed into your account and don’t forget to check out our blog with all our tips about creating the perfect Google Shopping feed!

Written by Eugénie Häni
Marketing France
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
modal close image
modal header

 

Channable Christmas Giveaway!

 

Guess how many GOLD baubles are on our Christmas tree to win a Channable BBQ, perfect for smoking a Christmas Turkey! Entries can be submitted via the form below, 1 entry per email address and entries close 24th Dec. Winners will be contacted in the New Year!

 

 



 

 

modal header

 

 

Channable’s Christmas Tips & Tricks!

 

Track your Christmas sales, Santa style, by connecting your Analytics to Channable. The integration will give you a visual overview of how well you’re performing on each of your export channels. Channel that inner Santa!

 

 

modal header

 

Channable’s Christmas Trivia!

 

Christmas doesn’t only have to be fun and games for the children. We’re a fan of the Gift Grab game here at Channable. Instructions are as follows:

 

There are two rounds. You’ll need a dice, a large surface where you can swap and steal easily, and everyone must bring two wrapped presents, they can be anything from an iPhone X (wow thanks!) or even a boring old can of beans. Put all the gifts in a pile in the middle of the area.

 

Everyone rolls the die and the highest roll gets to go first. The first player rolls the dice and must follow the action related to the number thrown.

 

  • Action 1: Choose a present from the pile, but don’t unwrap it!
  • Action 2: Move any gifts you have to the person on your left!
  • Action 3: Choose a gift from the pile and unwrap it!
  • Action 4: Move any gifts you have to the person on your right!
  • Action 5: Unwrap one present (if you have one)!
  • Action 6: Choose a present from the pile, but don’t unwrap it!

 

Once there are no more gifts in the pile, the second round begins (set a timer for around 15 minutes or the game can last forever):

 

  • Action 1: Give one of your presents to someone else.
  • Action 2: Everyone needs to give one gift to the person on their right.
  • Action 3 : Everyone has to swap all their gifts with someone else.
  • Action 4: SWAP one gift with someone else.
  • Action 5: STEAL a gift from someone.
  • Action 6: Everyone move one chair to the left (leave the presents behind 😉 )

 

modal header

 

 

Channable’s Christmas Tips & Tricks!

 

 

Channable has date rules that allow you to push a certain rule for a specific date, day or period. That means you can automate festive modifications! Make those products, Jolly Reindeer products this month!

 

 

 

 

modal header

 

 

Channable Christmas Trivia!

 

Today is Sinterklaas in the Netherlands, Channable’s home country. He is also the inspiration for the popular Christmas icon Santa Claus. It’s typical for the Dutch to eat gingerbread bites named Kruidnoten, so Channable wanted to share the perfect Kruidnoten recipe behind this advent door:

 

Ingredients:

250g self raising flour

125g brown sugar

100g soft butter

4 tbsp milk

2 tbsp speculaas spices ( or 2 tsp cinnamon, 1 tsp ground cloves, 1 tsp white pepper, pinch of cardamon, pinch nutmeg)

Pinch salt

 

Method:

  1. Preheat oven 150 C.
  2. Sieve the flour into a bowl and add the spices.
  3. Cream the butter and the sugar together in a separate bowl. Add the milk. 
  4. Create a well in the flour mixture and add the wet ingredients. 
  5. Slowly stir in the dry ingredients to make a dough.
  6. Roll the dough into a ball, cover with clingfilm and fridge for 20 minutes. 
  7. Once chilled, form the dough into small grape-sized balls. 
  8. Place the small balls on a baking tray lined with baking paper and squash them slightly and pop it in the oven for 20 minutes. 
  9. Remove, cool and enjoy! Happy Sinterklaas!

modal header

 

Channable’s Christmas Tips & Tricks!

 

Beat Rudolph to those houses this year with Channable’s Order Connections. It syncs all order information from marketplaces straight to the backend of your online store. In addition to order information, instant stock updates and shipping status are synced.

 

modal header

 

Channable Christmas Trivia!

 

There’s nothing like some Christmas music to get you in the festive mood. Behind today’s advent calendar door, is the BEST Christmas playlist. Everyone at Channable chipped in to give you the most wholesome playlist. There’s a song in there for everyone from everyone. Happy listening and rock around that Christmas tree!

 

modal header

Channable’s Christmas Tips & Tricks!

 

Did you know that Channable can handle order return information for Bol.com and ToBeDressed? Make the sad truth of unwanted Christmas presents a little better.

 

 

modal header

 
 
 

 

Channable Christmas Giveaway!

 

Think you can pull off an ugly sweater better than Channable’s Niclas? Tag us (@channable_en or #channable) in your ugly sweater selfie to be in the prize draw to win an ugly sweater (as featured in Channable’s Christmas video) to add to your collection. The contenders will be placed into a raffle that will be drawn 7th January. The winner will then be notified via the platform they tagged us on.

 


 

modal header

 

 

 

Channable’s Christmas Tips & Tricks!

 

Channable adds new channels on request, not only just at Christmas. So, if there’s something missing – just ask!

 

      

 

 

modal header

 

Channable Christmas Trivia!

 

Here’s Santa’s little helper that often likes to hang out in Channable’s support attic. He also goes by the name Bert. Tag us in pics of your furry office helpers with #channable!

 

 

 

modal header

 

 

Channable’s Christmas Tips & Tricks!

 

Expand your Text Ads with all things festive with Channable’s new Expanded Text Ads templates. Hundreds of merry ads from one dynamic template.

 

modal header

 

Channable Christmas Giveaway!

 

Channable wants to welcome one, new lucky user with a selection of De Leckere beer this Christmas. It’s brewed in Channable’s hometown, Utrecht, and we’re big fans. Simply use the promo code BEERS_ON_CHANNABLE when creating a new account to be in the running for a Beer Basket. It’s not quite Gold, Myrrh or Frankincense but it’s a cheers from us to you. This promo code is valid until 19th January and the winner will be contacted 20th January.

 

modal header

 

Channable’s Christmas Tips & Tricks!

 

Is one of your New Year’s resolutions to be (and stay) more organized in 2019? Channable can be the solution to keeping that resolution. Use Channable to organize your feed (not just optimize) and make new, more specific ones. Split that master feed into categories, regions, target markets and more!

 

modal header

Channable Christmas Trivia!

 

Christmas means Christmas movies! Channable’s Top 12 Christmas must sees are:

 

Jingle All the Way

Santa Claus: The Movie

Miracle on 34th Street

Joulutarina

How the Grinch Stole Christmas

Polar Express

Home Alone (1 and 2, technically you can call it one LONG movie)

The Holiday

National Lampoon’s Christmas Vacation

Scrooge

Joyeux Noel

A Christmas Carol

 

 

 

 

modal header

 

 

Channable’s Christmas Tips & Tricks!

 

Channable’s support team is known for it’s undeniable friendliness and efforts to go above and beyond to help Channable clients. They reply to over 50% of queries within the first 8 hours which is faster than the industry average, receive 8x more queries than other tech companies with an average of over 400 email requests a week. We’re proud of them and encourage you to send an email with what you’d like us to gift them with for their efforts. Be it a cake, a beer or a song! Let us know!