Master PPC Automation with Channable. Learn how to streamline and scale your Google Ads campaigns with data-driven insights and smart tools.

Google Ads | Channable Blog

You can easily transform incomplete product data into high-converting Google Shopping feeds that pass Google's checks on the first attempt.
 
Getting product listings rejected in Google Merchant Center disrupts sales campaigns, wastes precious advertising budget, and drains your team's time.
 
In this blog, Channable will share proven rules and optimization strategies to fix feed errors automatically, keep product data synchronized, and maximize your eCommerce revenue with a seamless [Google Shopping integration](https://www.channable.com/integrations/google-shopping).

## Key takeaways

- **Choose the right connection**: Use live API connections for real-time stock updates or scheduled XML/CSV feeds for stable product catalogs.

- **Filter early**: Exclude invalid items (missing images, €0 price) upfront using automated filter rules to accelerate processing speeds and prevent merchant account disapprovals.

- **Provide core identifiers**: Always supply at least two out of three primary identifiers (GTIN, MPN, or Brand) to ensure product acceptance.

- **Automate clean data**: Remove HTML formatting, merge title attributes, and enforce exact stock statuses across all catalog items.

## Live API vs. feed connections
To publish products on Google Merchant Center, your data must pass strict quality checks. Channable offers two distinct methods to deliver product data to Google, giving you full control over update speed and catalog complexity:

1. **Live API connection**: Establishes a direct, live link between your store and Google Merchant Center. It updates stock levels and price changes instantly, preventing overselling. Set this up under **Build > Item** in Channable.

2. **Feed**: Generates structured XML or CSV files that Google downloads on a defined schedule. It works best for stores with predictable inventory. Configure this under the Finalize step in Channable.

**Note**: Google can reject an entire product listing for minor mistakes like a misplaced comma or missing attribute. Pre-validating your dataset before pushing listings live is needed for campaign success. For a detailed breakdown of connection types, read the C[hannable Help Center guide on feed channels](https://helpcenter.channable.com/hc/en-us/articles/360011205739-Types-of-channels-in-Channable).

## Set up filter rules to protect your Google Shopping feeds
Before sending product data to Google, set up an automated filter rule. Filter rules eliminate invalid items early, keeping incomplete listings out of your ad stream and preventing Merchant Center suspensions.

Setting up filter rules protects your account by automatically removing:

- Products lacking a valid primary image URL.

- Draft items, seasonal products, or listings priced at €0.

- Products that fail Google's mandatory listing criteria.

Channable executes rules in top-to-bottom order. By filtering out problematic listings upfront, you reduce overall data processing time and increase your initial approval rates. Step-by-step instructions are available in the [guide to excluding items with rules](https://helpcenter.channable.com/hc/en-us/articles/360011015640-Excluding-items-with-a-rule).

## Mandatory attributes for Google Merchant Center
Google enforces strict field requirements for product approval. You can automate attribute optimization across thousands of listings using [product feed management](https://www.channable.com/products/product-feed-management-tool). Below is the list of attributes and information that are always required and that can be optimized with Channables rules.

<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;">**Attribute**</td>
<td style="border: 1px solid #cccccc;">**Required values & rules**</td>
<td style="border: 1px solid #cccccc;">**Optimization strategy in Channable**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**ID**</td>
<td style="border: 1px solid #cccccc;">Unique alphanumeric SKU per item. Never change IDs over time</td>
<td style="border: 1px solid #cccccc;">Map your primary source SKU into the id field.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Title**</td>
<td style="border: 1px solid #cccccc;">Clear, detailed product title without promotional text</td>
<td style="border: 1px solid #cccccc;">Use the **combine value** rule to construct titles like [Brand] + [Product] + [Color] + [Size].</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Description**</td>
<td style="border: 1px solid #cccccc;">Plain text product overview. **Must not contain HTML tags**.</td>
<td style="border: 1px solid #cccccc;">Apply the **modify text** rule to strip out unwanted HTML tags and clean up whitespace.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Link**</td>
<td style="border: 1px solid #cccccc;">Live, direct URL pointing to the item page. No redirects.</td>
<td style="border: 1px solid #cccccc;">Verify clean URLs without ad tracking tags.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Image Link**</td>
<td style="border: 1px solid #cccccc;">Direct URL to high-resolution product image.</td>
<td style="border: 1px solid #cccccc;">Exclude listings missing image links. Check [Google's image guidelines](https://support.google.com/merchants/answer/6324350?hl=en) for specs.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Availability**</td>
<td style="border: 1px solid #cccccc;">Exact values: in stock, out of stock, or preorder.</td>
<td style="border: 1px solid #cccccc;">Apply the **set to value** rule mapped to your webshop's stock count.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Price**</td>
<td style="border: 1px solid #cccccc;">Exact numeric price matching your website checkout page.</td>
<td style="border: 1px solid #cccccc;">Sync prices directly to avoid currency or rounding mismatches.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Brand**</td>
<td style="border: 1px solid #cccccc;">Official manufacturer brand name.</td>
<td style="border: 1px solid #cccccc;">Extract brand values using text search rules or map dedicated brand fields.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**GTIN / MPN**</td>
<td style="border: 1px solid #cccccc;">Barcode identifier (EAN, UPC, ISBN) or Manufacturer Part Number.</td>
<td style="border: 1px solid #cccccc;">Supply at least two identifiers: GTIN, MPN, or Brand. See i[dentifier error fixes](https://helpcenter.channable.com/hc/en-us/articles/360011135919-Fixing-insufficient-identifiers-for-a-Google-Shopping-feed).</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Condition**</td>
<td style="border: 1px solid #cccccc;">Accepted values: new, used, or refurbished.</td>
<td style="border: 1px solid #cccccc;">Set default values to new using the **set to value** rule.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Category**</td>
<td style="border: 1px solid #cccccc;">Google predefined numerical or text taxonomy path.</td>
<td style="border: 1px solid #cccccc;">Map store categories manually or use [AI product categorization](https://www.channable.com/products/ai-product-listing/categorization).</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Shipping price & country**</td>
<td style="border: 1px solid #cccccc;">Delivery cost and target ISO country code.</td>
<td style="border: 1px solid #cccccc;">Set conditional rules (e.g., IF price >= 50 THEN shipping = 0) or set up Merchant Center shipping.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Apparel attributes**</td>
<td style="border: 1px solid #cccccc;">Mandatory for fashion: size, color, gender, and age_group.</td>
<td style="border: 1px solid #cccccc;">Extract hidden size/color tags from titles using the **split text** rule.</td>
</tr>
</tbody></table>

## Scaling performance with advanced feed optimization
Once your **Google Shopping feed** meets baseline listing standards, you can scale return on ad spend (ROAS) with advanced automation:

- **Google CSS Savings**: Cut cost-per-click (CPC) expenses by up to 20% by utilizing [Channable's CSS](https://www.channable.com/products/css).

- **Performance campaign integration**: Combine feed management with optimized [Performance Max campaigns](https://www.channable.com/blog/performance-max-campaigns) to automate bidding and audience targeting across YouTube, Search, and Display.

- **Ad copy automation**: Scale high-converting campaigns directly from your product catalog using automated rules for [Google Shopping ads](https://www.channable.com/blog/google-shopping-ads).

## Your path to feed perfection
Building a clean, error-free Google Shopping feed is the foundation of modern eCommerce advertising. By configuring and filtering your data, validating mandatory attributes, and choosing the right API or feed connection, you prevent disapprovals and boost conversion rates.

Ready to simplify product feed optimization and launch campaigns faster? 

See what [automation](https://www.channable.com/products/product-feed-management-tool) can do for you.



Explore Channable’s solution page for smarter eCommerce covering PPC, feed management, multichannel marketing, and more. Optimize every step.

Solutions | Channable Blog

Automate your PPC strategy with Channable. Learn how to boost efficiency and performance across channels with intelligent ad automation.

PPC Automation | Channable Blog

Channable & Google’s ultimate guide for Google Shopping feeds

Are you struggling to scale your return on ad spend despite having a solid product catalog? Effective **Google Shopping optimization** is the key to turning idle clicks into profitable conversions. Whether you rely on Standard Shopping or **[Performance Max campaigns](https://www.channable.com/blog/ppc-automation-pmax-campaigns)**, controlling how Google's algorithm understands your products can drastically boost your ROAS and revenue.

You cannot directly control search queries in Smart Bidding; negative keywords often feel restrictive, and bidding automation can sometimes feel like a black box. However, you can control your inputs, like your product feed, campaign structures, and performance data. Small, strategic adjustments to your product data will nudge the algorithm in your favor.

Here is our 6-step framework formulated together with Andre Lolk, Channable partner and founder of SavvyRevenue, to help you master **[Google Shopping feed optimization](https://www.channable.com/blog/feed-setup)** and scale your eCommerce growth.

## Key takeaways

- **Feed completeness first**: Fill missing product attributes before tweaking existing ones to increase product visibility across Google Search.

- **Strategic title structuring**: Front-load product titles with your brand, category, and key product attributes to capture high-intent search traffic.

- **Custom labels drive bidding control**: Segment products by margin, stock level, seasonality, or performance tiers using custom labels.

- **Campaign structure directs budget**: Group product segments into dedicated campaigns to control target ROAS and budget allocation effectively.

## Step 1: Add missing required and recommended feed attributes
Your optimization journey starts with your feed. A complete and highly detailed product feed serves as the foundational building block for any successful [Google Shopping integration](https://www.channable.com/integrations/google-shopping). 

Many PPC managers jump straight to tweaking titles, but if your feed lacks essential data, Google's algorithm will struggle to match your products with relevant user queries.

![Blog Image 2 Table 6-step goolge shop optimization.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/WB1WPx0Q6a51OYWZUYLU)

Google categorizes feed attributes into two buckets: required (like brand, GTIN, title, and image link) and recommended (like color, size, material, age group, and pattern).

Missing recommended data severely limits your query matching and organic eligibility. For example, if a user searches for "red Gore-Tex running shoes," but your feed lacks the color and material attributes, your ad likely won't show. Adhering to the Google product data specification ensures maximum visibility.

<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;">**Attribute type**</td>
<td style="border: 1px solid #cccccc;">**Required attributes**</td>
<td style="border: 1px solid #cccccc;">**Recommended attributes**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Product identifiers**</td>
<td style="border: 1px solid #cccccc;">GTIN, MPN, Brand</td>
<td style="border: 1px solid #cccccc;">Product Line, Bundle</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Product attributes*</td>
<td style="border: 1px solid #cccccc;">Title, Description, Image Link, Price, Availability</td>
<td style="border: 1px solid #cccccc;">Color, Size, Material, Pattern, Age Group, Gender</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Campaign control**</td>
<td style="border: 1px solid #cccccc;">ID, Link</td>
<td style="border: 1px solid #cccccc;">Custom Labels, Product Type, Google Product Category</td>
</tr>
</tbody></table>

Using a [product feed management](https://www.channable.com/products/product-feed-management-tool) solution helps you identify missing fields and map them correctly before the data even reaches the Merchant Center.

## Step 2: Optimize titles and essential feed attributes
Once you fill all missing attributes, it is time to optimize the most important ones. Your product title carries the most weight when it comes to matching search intent.

![Blog Image 1 6-step goolge shop optimization.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/GAOVj0gAQpC813xbBBC8)

### Optimizing titles
Do not rely on the default titles pulled from your eCommerce platform. Instead, apply high-performing title formulas tailored to your vertical. A proven formula often looks like this:
[Brand] + [Gender/Age] + [Product Type] + [Color/Size/Material]

**Always front-load crucial attributes within the first 70 characters,** as this is what shoppers see before the title truncates and is cut off on mobile devices.

### Product type and Google product category

- **Product type**: Build multi-level category trees (e.g., Footwear > Men's Shoes > Running Shoes) using your own site’s taxonomy. This gives Google granular contextual signals about where the product belongs.

- **Google product category**: Map your internal categories to Google’s official taxonomy to eliminate ambiguity and ensure you appear in the right product filters.

### Product descriptions
Write clear, attribute-rich summaries. Avoid keyword stuffing; instead, focus on naturally integrating features, benefits, and technical specifications that a shopper might search for.

## Step 3: Apply custom labels for deeper insights
If you want to take your **Google Shopping optimization** to the next level, you should use custom labels. Custom labels act as custom grouping parameters independent of standard categories. They allow you to categorize inventory based on your internal business data, setting the stage for advanced campaign structures.

Here are highly effective ways to use them:

- **Pricing tiers**: Group products by price bracket (e.g., under 20, 20-50, over 50) to align bidding strategies with shopper price sensitivity.

- **Margin & discount status**: Distinguish full-price items from discounted or high-margin items to protect profitability and bid more aggressively where it counts.

- **Seasonality factors**: Tag seasonal inventory (e.g., "Summer Dresses" vs. "Winter Coats") to scale budgets up or down rapidly as demand shifts.

- **Bestsellers vs.low-volume products**: Isolate top sales drivers using your e-commerce platform analytics rather than ad performance alone.

- **Stock variant status**: Tag products when core sizes or colors drop out of stock. This prevents you from wasting ad spend on incomplete variants that suffer from low conversion rates, like only having XXXL sizes still available but advertising for all sizes.

Integrating [Performance Based Segmentation](https://www.channable.com/products/channable-insights/segmentation) allows you to automate these types of labels based on real-time data, aligning your feed with any strategy or parameters you set.

## Step 4: Analyze performance data to identify outliers
Simply adding custom labels is not enough; you must analyze the resulting data to identify product outliers. Often, you will find that a massive percentage of your budget gets funneled into a handful of historical items, while new catalog additions receive less exposure.

Analyze your segments to uncover algorithmic bottlenecks. Ask yourself:

- Does my target ROAS setting match the actual unit profitability for this margin-based group?

- Are bid limits restricting my new catalog from discovery?

- Is Google prioritizing a low-margin bestseller over a high-margin product simply because of historical click data?

Once you identify these performance disparities, you can take action by restructuring your campaigns.

## Step 5: Segment campaigns to control budget and bidding
Segmenting your campaigns is a great strategy for driving **ROAS optimization**. A single, catch-all campaign setup restricts your ability to guide the algorithm. By segmenting, you regain control over budget allocation and target ROAS.

Whether you rely on Standard Shopping or use [Performance Max campaigns](https://www.channable.com/blog/performance-max-campaigns), breaking down your catalog based on your custom labels allows for smarter bidding:

- **Private label vs. external brands**: Assign a lower target ROAS to high-margin private label lines to maximize market share, while setting a higher target ROAS to protect the narrow margins of external branded goods.

- **Seasonal collection splits**: Build dedicated campaigns for seasonal items. When the season hits, you can dynamically shift budget to these campaigns without disrupting the learning phase of your evergreen products.

- **Performance tiering**: Separate high-converting hero products (bestsellers) from unpromoted, long-tail catalog items. Give your heroes the budget they deserve while forcing the algorithm to find cheap clicks for the long-tail.

If managing multiple campaigns feels overwhelming, utilizing [Google ads Automation](https://www.channable.com/products/ppc-tool/google-ads) tools can help streamline the creation and management of these complex structures and strategies.

## Step 6: Determine when to deploy standard shopping
While Performance Max relies heavily on automated asset distribution, there are times when you need the precision of traditional **Google Shopping ads**. Understanding when to deploy Standard Shopping its key strategic advantages.

### Standard Shopping vs. Performance Max
You should use Standard Shopping when you require full search term transparency and strict negative keyword control. Standard Shopping allows you to set manual bid management caps, target impression shares, and exert deeper control over niche or test inventories.

Conversely, Performance Max excels at scaling across all of Google's network (Search, YouTube, Display) when you have plenty of conversion data. You can review the [Performance Max asset specifications](https://support.google.com/google-ads/answer/10724817) to ensure your cross-channel creative is optimized.

## The hybrid strategy
Top-tier advertisers often run a hybrid approach. They deploy PMax for their proven bestsellers while keeping Standard Shopping campaigns running alongside them to isolate experiments, test low-volume SKUs, or maintain strict bid caps on highly competitive search terms.

To further optimize your costs on these campaigns, especially if you operate in Europe, working with a premium [CSS Partner](https://www.channable.com/products/css) can give you a 20% discount on your CPC bids, instantly improving your ROAS. If you are debating which campaign type is best for you, check out our deep dive into [Performance Max pros & cons](https://www.channable.com/blog/pmax-pros-and-cons).

## Drive predictable eCommerce growth
Optimizing your Google Shopping presence is not a one-and-done task, it requires continuous feed maintenance and data analysis. By completing your feed attributes, structuring your titles strategically, tagging products with custom labels, and segmenting your campaigns intelligently, you take back control from the algorithm.

Start treating your product feed as the ultimate lever for success. When you apply this 6-step framework, you position your eCommerce brand for higher visibility, lower acquisition costs, and scalable revenue growth.

Ready to make these changes but don't want to do it manually? You can [try Channable for free](https://www.channable.com/signup) to see how automated feed rules can transform your workflow.


Google Shopping Optimization: 6 Steps to Boost ROAS & Sales

Your product feed is the foundation of every [Google Shopping](https://www.channable.com/blog/blog-how-to-successfully-advertize-google-shopping) campaign, but what happens when product information is missing or inconsistent? At Channable, we’ve been exploring the ways it can help to optimize your [Google Feed with AI](https://support.google.com/google-ads/answer/15205259?hl=en-GB) and the results are in.

In this blog, we’ll show you how to use AI to optimize your Google Feed. Using a real-life example, we’ll demonstrate how you can streamline your product data and create a continuous performance feedback loop that drives measurable results. We’ll show you how we’re already making it work for a European eCommerce leader.

The article is based on a presentation delivered by [Ruben Runneboom](https://www.linkedin.com/in/rubenrunneboom-ecommerce-specialist/?locale=en_US), a Google Ads Expert at eC-Commerce experts Taskforce for one of our IMPACT cube events.

You’ll learn how to leverage AI for an [optimized Google Feed](https://www.channable.com/blog/google-shopping-optimization). Discover techniques for creating AI-friendly content to increase your search visibility, and drive more traffic.

<div class="video">
  <iframe
    src="https://www.youtube.com/embed/iLlxVGI6BJo?si=l8bYteyiFSqfNf4Q"
    style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: 0;"
    allowfullscreen
    allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture"
  ></iframe>
</div>

## Key takeaways

- Automate feed optimization with AI-driven insights

- Build a feedback loop between data, performance, and product titles

- Use real search data to create high-performing, AI-optimized product feeds

- Learn how to test, refine, and scale your results

## Why Your Google Feed Matters More Than Ever

A product feed isn’t just a list of SKUs, it’s a guide to Google about when, where, and how to show your products to customers. Experience has shown us that Google’s AI-powered Shopping system rewards accuracy, context, and consistency. 

How’s yours?

The truth is that most product feeds are full of problems. They’re often static, inconsistent, and out of sync with how people actually search. 

Traditional feed management relies on manual rules: “If X, then Y.” AI can follow the rules, but its real power is in its potential to learn from data. Over time, the system can build up detailed insights into customer behaviour that can be used to optimize ads.

The data team at Channable wanted to answer a simple question: *Can we build a self-optimizing feed that improves automatically based on real-world performance?*

The team set out to test if they automatically added unused product attributes to titles using real search data and a continuous feedback loop, could they boost ROAS and CTR by at least 10%?

To test it, the team used a real account from European medical supply company Medisave. 

Here’s how it went…

## How AI Feed Optimization Works

Here’s a step-by-step guide on how our team used AI to optimize a product feed for Medisave.

### 1. Combining and enriching data
The team started by merging data from multiple sources, including:

- **Channable export**: SKU, title, description, category, brand

- **Markifact search terms**: Organic queries per SKU

- **Google Ads data**: Performance metrics per SKU

- **Master product spreadsheet**: Core feed data

This foundational data enabled the AI system to understand the relationship between product attributes and search intent.

### 2. Generating optimized alternatives with OpenAI

Using N8N and OpenAI, the system generated two alternative titles per SKU. These were based on Google Shopping title best practices, highlighting key product attributes, and using the most effective keywords and conversion patterns.

### 3. Test, measure, and select winners

Each SKU was duplicated into three variants to enable the team to test the impact. The variants included:

- **Variant 1**: Optimized title 1

- **Variant 2**: Optimized title 2

- **Variant 3**: New image variant

The system tested these versions in Google Ads through a dedicated test Merchant Center account. 

The best-performing titles and images were then automatically applied to the main account to maximise impact.

## The results: AI vs Human Optimization

To help us quantify impact, we set a standard rule: Products with a minimum £5 spend and at least a 10% improvement in ROAS and conversion value were classified as winners.

The team ran the test across 80 SKUs across the UK, USA and Europe.

- The system generated 21 winning variations

- Unadjusted products averaged a 7.4 ROAS and 1% CTR

- AI-optimized products averaged a 10.1 ROAS and 1.7% CTR

The test proved that an automated feedback loop can outperform manual optimization. Even better, the impact was delivered quickly.

While it’s only one test, it demonstrates the impact AI can have. The system created a Shopping feed that can learn, adapt, and refine to improve ROAS and CTRs.

We proved that our initial hypothesis was right. If it works for Medisave, it can work for you. 

## Building a Continuous Feedback Loop

AI is a learning system, and the more information you feed it, the better it can become. 

Once you have a working feed optimization process, the next step is connecting it to a **continuous feedback loop** that can continue to learn and improve.

Here’s how you can create a continuous feedback loop:

1. Feed performance data back into your model (CTR, ROAS, [ROI](https://www.channable.com/blog/google-ads-best-practices), conversions)

2. Use AI to detect underperforming titles and automatically generate replacements

3. Run controlled tests before pushing changes live

4. Integrate search term data from DSA campaigns to refine targeting

This cycle ensures that the evolution and optimization of your feed is based on real data, not assumptions.

You can learn more about how AI is transforming feed optimization and the impact on digital marketing in [Channable’s Google Ads Growth Strategy](https://get.channable.com/google-ads-growth-strategy).

## Conclusion

We set out to test whether AI can give you an advantage, and we were proved right. We established that optimizing your Google Feed with AI can boost ROAS and CTR by at least 10%.

We know AI holds a lot of promises, but we’re not talking about the future here. AI-powered feed management can help you scale performance, reduce waste, and stay ahead of the competition today.

If you want a full walkthrough of advanced feed and ad automation, read [Channable’s Google Ads Growth Strategy](https://get.channable.com/google-ads-growth-strategy).

Optimizing your Google feed with AI

Google AI MAX is Google’s newest AI-powered campaign option designed to automate ad delivery, bidding, and creative optimization across channels.
 
If you’ve been wondering what is Google *AI MAX* and how it fits alongside existing Google Ads campaign types, this guide breaks it down clearly and shows how to prepare your product feeds, assets, and strategy for an AI-driven advertising landscape.

Whether you’re scaling [Search](https://www.channable.com/products/ppc-tool/google-ads), [Shopping](https://www.channable.com/integrations/google-shopping), or multichannel campaigns, AI MAX promises deeper automation. But with more automation comes one critical responsibility: your inputs, especially your product feed, matter more than ever.

## Key takeaways

- Google AI MAX is Google’s newest AI-first campaign type, expanding automation beyond Performance Max.

- AI MAX uses AI-driven creative assembly, intent modeling, and asset testing to deliver contextual ads.

- Strong product feed management and high-quality data will significantly impact your AI MAX results.

- AI MAX complements, but does not replace, Performance Max and standard Search campaign setups.

## What Is Google AI MAX?
Google AI MAX is a next-generation AI-powered advertising framework. Think of it as an evolution of Performance Max, more predictive, more adaptive, and more creative.

### How AI MAX Works
AI MAX uses multimodal AI to:

- Predict user intent across search, browsing, and shopping signals

- Generate or adapt creative variations using your assets

- Allocate budget dynamically across channels

- Identify and scale audiences most likely to convert

- Integrate Search demand directly into automated placements

It’s essentially “**AI Max Google Ads**” a more intelligent layer that informs how and where your ads show up.

## AI MAX vs Performance Max
One of the most common questions advertisers ask is “AI MAX vs [Performance Max](https://www.channable.com/blog/performance-max-campaigns) **what’s the difference**?”
![AI Max vs Performance Max.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmkcdbfrlic2j07w1l556be6k)
<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;">**Feature**</td>
<td style="border: 1px solid #cccccc;">**AI MAX**</td>
<td style="border: 1px solid #cccccc;">**Performance Max**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Channels</td>
<td style="border: 1px solid #cccccc;">Full Google Ads ecosystem</td>
<td style="border: 1px solid #cccccc;">Full ecosystem</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Creative Assembly</td>
<td style="border: 1px solid #cccccc;">Generative AI-driven</td>
<td style="border: 1px solid #cccccc;">Asset-based combinations</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Search Integration</td>
<td style="border: 1px solid #cccccc;">Deeper predictive signals</td>
<td style="border: 1px solid #cccccc;">Search + Shopping intent</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Control Level</td>
<td style="border: 1px solid #cccccc;">More AI-led</td>
<td style="border: 1px solid #cccccc;">More structured</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Best For</td>
<td style="border: 1px solid #cccccc;">Advanced automation + broad scaling</td>
<td style="border: 1px solid #cccccc;">Full-funnel automation</td>
</tr>
</tr></tbody></table>

**In short**: Performance Max focuses on structured assets and feed-based optimization. AI MAX goes further, adapting creative, audience understanding, and placements using real-time AI.

Both are powerful. They simply serve different types of automation and targeting.

## AI MAX for search campaigns
One of the biggest breakthroughs is how **AI MAX enhances Search campaigns**.

### Why it matters for search

- AI-generated headlines and descriptions tailored to each query

- Predictive bidding that adapts in real-time

- Better long-tail query identification

- Stronger alignment with Shopping intent

- Dynamic creative packages for high-intent audiences

AI MAX supports Search, it doesn’t replace it.
Used together, they provide broader reach and smarter optimization.

## How to prepare your product feeds for AI MAX
Your product feed is your “source of truth.”
AI MAX can only perform well if your data is structured well.

**1. Improve title quality**
Use this format for clarity:
**Brand + Product Type + Key Attribute + Variant**
**Example**: Apple Wireless Earbuds Noise-Cancelling Pro Model

**2. Ensure all attributes are complete**
AI consistency relies heavily on:

- GTIN

- MPN

- Color

- Size

- Gender

- Material

**3. Apply custom labels strategically**
Segment by:

- Profit margins

- Seasonality

- Best sellers

- Price tiers

- Inventory levels

**4. Use a feed management solution**
Tools like **Channable** automate:

- Data configuration

- Categorization

- Rule-based feed optimization

- Marketplace orders and ads

Useful pages:

- [Product feed management](https://www.channable.com/products/product-feed-management-tool)

- [PPC optimization](https://www.channable.com/products/ppc-tool)

## Best practices for running Google AI MAX campaigns
**1. Provide high-quality creative assets**
AI MAX tests thousands of combinations. Giving the AI something to work with allows for A/B testing and optimization. For best results, supply:

- 5–15 headlines

- Multiple descriptions

- Lifestyle and contextual images

- Short and long-form video

- Brand elements

**2. Improve conversion tracking**
Provide AI MAX with:

- First-party data

- Offline conversions

- Enhanced conversions

**3. Set a clear primary goal**
Examples:

- Target [ROAS](https://www.channable.com/blog/what-is-poas-profit-on-ad-spend)

- Target CPA

- New Customer Growth

**4. Manage cross-channel overlap**
Like [PMAX](https://www.channable.com/blog/performance-max-campaigns), AI MAX may capture Search traffic.
Use:

- Brand exclusions

- Negative keywords

- Clean campaign structure

## Real-world perspective: What advertisers are seeing
From early experiences and industry use cases:

- Advertisers with strong product feeds see the highest performance lift

- AI MAX identifies new audiences faster than manual methods

- Mixing AI MAX with clear audience signals improves creative quality

- Weak data leads to misaligned assets, higher CPCs, and limited scale

The pattern is clear:
**Automation amplifies whatever inputs you give it**.

## The future is automated: Your data is the driver
Google AI MAX represents the next era of AI-driven advertising. It offers more scale, more adaptability, and more intelligent placements, but it requires structured data, strong creative assets, and clear goals to succeed.

If you're preparing for AI MAX, start with the foundation: your product feed and your conversion tracking. These are the levers that make AI truly effective.

Ready to future-proof your campaigns?

- Use [Channable](https://www.channable.com/) to automate feed optimization, build campaigns, and streamline your Google Ads workflow.

- Explore [PPC automation](https://www.channable.com/products/ppc-tool/google-ads) to support AI MAX and Performance Max strategies.


Google AI MAX: What it means for advertisers

Optimizing Google shopping ads is the fastest way to transform your online store from a hidden gem into a high-traffic powerhouse.
 
If you are looking for the most effective way to showcase your products to motivated buyers exactly when they are searching, you need a strategy for shopping ads on Google. These visual-first ads bridge the gap between discovery and purchase by providing users with everything they need: price, image, and reviews, before they even click.

In this walkthrough, we will break down how to master Google Product Ads, optimize your [Google Merchant Center](https://www.channable.com/pl/blog/google-merchant-center-next) data with feed rules, and even use advanced tools like a CSS product comparison service to expand your reach and maximize ROI.

## Key takeaways

- **Visual lmpact**: Google Shopping Ads use product data rather than keywords to trigger high-converting visual listings.

- **Efficiency**: Using feed rules allows you to automate data cleanup and improve ad relevance.

- **Cost savings**: Leveraging a [CSS product](https://www.channable.com/products/css) partner can reduce your Cost-Per-Click (CPC) by up to 20% in the EEA.

- **Scalability**: Automation tools are essential for managing large inventories and real-time stock updates.

## What are Google Shopping Ads?
Google Shopping Ads (formerly known as Google Product Listing Ads) are a visual advertising format that appears at the very top of Google Search results, the Shopping tab, and across the Google Display Network.

Unlike standard text ads, shopping ads on Google pull data directly from your digital inventory. This means shoppers see a photo of your product, the price, your store name, and even star ratings before they ever visit your site. This transparency ensures that the traffic hitting your landing pages is high-intent and ready to buy.

## How Google Product Ads work
![how Google Shopping ads work.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/rCEHQVBHQtKWBPbIuuaC)

Instead of bidding on specific keywords, Google uses your product feed to determine relevancy. When a user types in a query, Google’s algorithm scans your Merchant Center data to find the best match.
 
This is why optimizing your feed, specifically through data feed management, is the secret weapon of top-performing retailers.

## 4 reasons to prioritize shopping ads on Google

1. **Attract high-intent leads**: Shoppers browse images and compare prices before they even click, leading to higher conversion rates once they land on your site.

2. **Increased visibility**: Your google product listing ads can appear simultaneously with your text ads, giving you twice the real estate on a single results page.

3. **Retail-first management**: Instead of guessing keywords, Google handles the targeting based on your actual inventory data.

4. **Advanced analytics**: Access granular insights into how specific products or SKUs are performing compared to competitors.

Want to see how your results compare beyond your own account? Try our [free Google Ads Benchmark Report](https://www.channable.com/google-ads-performance-benchmark) to compare your CPC, CTR, conversion rate, CPA, and ROAS against aggregated ecommerce benchmarks.

## Setting up your Google Shopping Ads campaign
![Everything you need to know.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmejxom2kav0i07uqxtn072w8)

Before you launch, you must sync your eCommerce store with the Google Merchant Center. This is where your product feed lives.

### Step 1: Meet the feed requirements
To ensure your google product listing ads aren't rejected, your feed must include these mandatory attributes:

- **ID [id]**: A unique identifier for every product.

- **Title [title]**: An SEO-optimized name for your product.

- **Description [description]**: Clear, keyword-rich details.

- **Link [link]**: The URL for the landing page.

- **Image link [image_link]**: High-resolution image URLs.

- **Price [price]**: Accurate, up-to-date pricing.

### Step 2: Increase visibility with data management
Don't settle for "raw" data. By optimizing your information with data feed management, you can:

- Map custom attributes (e.g., changing "Navy" to "Blue" for better search matching).

- Add labels to your products such as "Sale Price" during promotions.

- Fix formatting errors or strip unwanted HTML from descriptions without needing a developer.

## Optimize your strategy with Channable
Managing thousands of shopping ads on Google manually is an impossible task. A dedicated feed management solution helps you whip your product data into shape so it speaks Google's language.

- **Smart Categorization**: Use AI to instantly categorize your products, ensuring they appear in the right Google categories and reducing manual setup time.

- **Real-time sync**: When you sell out of an item, Channable updates your feed so you stop paying for ads on unavailable stock.

- **Performance-based decisions**: View your Google Ads data directly alongside your feed, allowing you to boost top sellers or create more visibility for low-performing items.

## The strategic advantage of using a CSS product
If you are advertising in the European Economic Area (EEA) or Switzerland, you have a unique opportunity to save money on every single click. By switching from the standard Google Shopping CSS to a dedicated [CSS product](https://www.channable.com/products/css) (Comparison Shopping Service) partner, you can bypass the 20% margin Google normally keeps.

Using a third-party **CSS product** provider allows you to:

- Lower your CPCs: Your bids become more competitive instantly.

- Increase Reach: Allocate the 20% savings back into your budget to win more auctions.

- Maintain Control: You still manage your campaigns within the familiar Google Ads interface.

For a deeper dive into how this works, check out the [official Google CSS requirements](https://support.google.com/merchants/answer/12652686).

## Continuous optimization for Shopping Ads success
Success with google product listing ads is a journey of continuous refinement. By focusing on data quality, utilizing feed rules google merchant center, and taking advantage of a CSS product partner, you can significantly lower acquisition costs while scaling revenue.

The ultimate 2026 strategy for Google Shopping Ads


If you optimize ads only for revenue, you could treat a 10% margin product the same as a 60% margin one without even knowing. That works when clicks are cheap, but when ad costs are rising, high sales volume can conceal advertising at a loss. 

To protect your bottom line, your bid strategy has to reflect what each SKU sale puts in the bank after product costs, shipping, and fees. That’s what profit on ad spend (POAS) bidding helps you achieve, while using margin data to guide where you spend. 

This guide covers what POAS is, how it differs from ROAS, and how you can integrate it into your [Google Ads strategy](https://www.channable.com/blog/bidding-strategies).

## Key Takeaways

* **POAS vs ROAS:** ROAS measures revenue generated relative to ad spend, while POAS measures profit relative to ad spend, helping you understand performance from a profitability perspective.
* **POAS formula:** Profit / Ad Spend. This helps you see which products and campaigns deliver real profit, not just sales volume.
* **Why POAS matters:** It helps identify when strong revenue performance may be masking low profitability and can help prioritize products and campaigns that contribute more profit.
* **Automation makes it easier:** Channable helps you automatically calculate POAS, segment products by performance, and keep data synced across campaigns.

## What is POAS (Profit on Ad Spend)?

POAS (Profit on Ad Spend) is an advertising metric that measures the net profit generated from your ad campaigns relative to how much you spent. Unlike revenue-focused metrics (like ROAS), it accounts for your product costs, shipping, and fulfillment fees to show your true return.

### ROAS vs POAS: The evolution of ad metrics

For years, return on ad spend (ROAS) has been the[ go-to metric for advertisers](https://www.forbes.com/councils/forbescommunicationscouncil/2025/08/07/why-cmos-should-stop-chasing-roas-and-start-measuring-impact/) because it's easy to understand, easy to track, and shows how your ad investment impacts sales. It's ideal for quickly tracking campaign performance and scaling revenue. But ROAS does not account for the costs and margins behind that revenue, meaning strong ROAS does not necessarily translate into strong profitability.

That’s where profit on ad spend (POAS) comes in. This metric factors in total costs, including product expenses, shipping, and payment fees, so you get a clear picture of your ad’s actual success.

Below, we’re covering key questions like: 
* What is POAS? 
* What are the advantages of POAS vs ROAS? 
* How can you use this metric to optimize campaigns? 
* And how can Channable help?

### POAS formula: A deeper dive

With CPCs reaching as high as [US$2.69 for Google Ads this year](https://www.businessofapps.com/ads/cpc/research/cpc-rates/), eCommerce advertising is more expensive than ever. New sales channels are popping up all the time, and competition among advertisers is fierce. Businesses need to be smarter about ad spending. Company leaders and finance teams also need a clear picture of how profitable marketing really is, not just how much sales volume it’s generating. That’s what makes POAS such an important part of [PPC optimization](https://channable.com/products/ppc-tool).

So, how do you calculate how much profit your ad generates in relation to spending? Use this simple POAS formula:

![The formula for POAS is profit divided by ad cost multiplied by 100.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmukzv4idiun607wbmewy5y86)
The POAS formula looks beyond revenue generation and shows your actual profit margin. This helps you focus your resources on the campaigns that have the most impact.



## Why choose POAS vs ROAS?

Unlike ROAS, which values revenue without accounting for differences in product profitability, POAS factors in the cost to deliver that product. It's the metric that separates growing at any cost from growing sustainably.

### ROAS doesn’t tell the full story.

ROAS does not account for differences in profit margins between products. This may cause you to over-invest in seemingly high-performing campaigns that aren’t turning a profit or may even be losing your business money.

Say you’re selling two products with different profitability. ROAS may show that the first product is performing well, no matter how much it’s actually cutting into your margin. The second product’s ROAS may suggest that it’s underperforming, when it’s actually bringing in a much better margin. Without tracking POAS, you won’t have any way of knowing.
![Side-by-side comparison of two products, with data on price, cost, profit, conversions, conversion value, ad cost, and profit. At the bottom of the table, ROAS and POAS are displayed as percentages for both products.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm99yylv240gu07w7w6vsk58u)


Don’t get us wrong: ROAS has been a trusted metric for years. It’s still important to track. But if you want the full picture, you’ll only get it by tracking POAS too. It shows what truly impacts your business: your profit.

Bottom line: Optimizing purely for ROAS may lead you to prioritize products that generate strong revenue but relatively little profit. Incorporating POAS can help align advertising decisions more closely with profitability.

### What advantages does POAS bidding have?

Switching to a profit-based way of measuring results helps you see what’s really working in your ads. Here’s why using POAS can make a big difference:

* **See true profit per product:** POAS shows how much profit each product or category brings in after ad costs. You’ll know which items are worth promoting and which ones might not be paying off.
* **Make smarter bid choices:** With POAS data in your ad accounts, you can adjust bids automatically based on profit instead of just revenue. Your budget goes toward the products that actually earn money.
* **Turn data into action:** POAS takes what used to be complicated and makes it practical. You can use clear, real numbers to guide your daily ad decisions without endless spreadsheets.
* **Spend more on what earns most:** Segmenting products by performance and profitability can help you allocate more budget toward products that contribute more profit and reduce spend on less efficient segments.
* **Grow your bottom line:** Instead of focusing on sales volume alone, you invest in what really matters: steady, healthy profit growth for your business.

### What are the potential downsides of POAS?

Switching to POAS in Google Ads means feeding smart bidding profit data instead of revenue. However, abruptly changing your primary conversion metric can cause a sudden dip in reported conversion value, which might temporarily confuse Google's optimization algorithm.

A controlled rollout can help you validate your profit data and assess the impact before applying the strategy more broadly.
![A graph visually explaining what switching from ROAS to POAS looks like](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmun4bxfw1x6p07uy9fdan3uc)

Other potential POAS cons include:
* Fewer conversions, but more profit
* Products with a high purchase price and low margin could remain in stock
* You might lose discounts on purchase prices that are agreed with suppliers based on volume, leading to lower margins
* Abruptly switching to POAS can lower your reported ROAS (e.g., from 500% to 150%), causing Google's algorithm to reduce campaign spend and overall volume

### When to prioritize revenue vs. profit

There are multiple factors that contribute to this decision. For example, if you're building market share against new competitors, revenue focus makes sense. You might accept thinner margins to establish presence. Or, you could choose to focus on revenue if there are many products in stock that take up storage space but have lower profit margins. 

When profitability or cash flow is the primary business objective, giving greater weight to profit-based metrics may be more appropriate than optimizing primarily for revenue.

However, ROAS and POAS are not opposing forces. We advise tracking both and prioritizing based on your current business goal.
![ROAS values revenue without accounting for differences in product profitability; POAS factors in the cost to deliver that product.](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmun4g1y81xea07uyv4r1e8sl)
## The 2 paths to profit-driven bidding 

There are two primary approaches to shifting from revenue-based ROAS to profit-driven bidding (POAS), depending on your tracking infrastructure and campaign volume:

* **Profit-Based Bidding (Direct POAS):** This approach directly feeds the Google Ads Smart Bidding algorithm with gross profit rather than topline revenue. You can achieve this by implementing Google’s native Conversions with Cart Data (using the Cost of Goods Sold / COGS attribute in Google Merchant Center or your conversion tags). While this yields the most accurate optimization, it requires clean, up-to-date cost data for every SKU and backend tracking synchronization. 
* **Profit-Influenced Bidding (Proxy Strategy):** If you lack dynamic margin tracking or developer resources, profit-influenced bidding is the fastest path forward. Instead of changing the [conversion data sent to Google](https://www.channable.com/blog/feed-setup), you segment your catalog into margin tiers and set differentiated targets. 

[Channable Insights](https://www.channable.com/products/insights-product-segmentation) automates this segmentation. It analyzes product-level performance from your Google Ads Shopping and PMax campaigns and sorts each product into Heroes, Sidekicks, Villains, or Zombies. You set the metrics and benchmarks, including ROAS and POAS. Rules then turn those segments into labels, so you can apply different POAS or ROAS targets to each group.

![Channable's ad performance insights dashboard showing net profit, ad cost, and number of items by segment..jpg](https://www.channable.com/_next/image?url=https%3A%2F%2Feu-central-1-enterprise-euc1.graphassets.com%2FAAg7wOEyuSfq2w8Bzgd1Xz%2Fcmt2wt6efb3eh06w4ujmpksax&w=1012&q=75)

This sidesteps the need for SKU-level cost data while still shifting spend toward higher-profit products.

## How to use POAS in 3 steps

To optimize for profit, you need to know three things: 
* What's selling
* What each product costs
* How to adjust bids based on margins

Here’s a quick rundown of how to calculate and piece them together before POAS rollout.

### Step 1: Identify product performance

Analyze key metrics like conversion rate, CTR, and ROAS to see which products are selling well. Also, consider factors like seasonality and competition to [refine your strategy](https://www.channable.com/blog/ai-marketing-strategy).

### Step 2: Calculate per-product profit

Determine the profit value you want to use by subtracting the relevant product and operational costs from revenue. Be consistent about which costs are included so that POAS can be compared reliably across products and campaigns. This helps prioritize [high-margin items](https://www.channable.com/blog/performance-max-product-bucketing).

### Step 3: Optimize for profit on ad spend (POAS)

Compare the profit generated with ad spend to understand how efficiently your advertising investment contributes to profitability.

## How Channable simplifies your POAS strategy

With [Channable’s multichannel eCommerce platform](https://www.channable.com/products/product-feed-management-tool), you can easily import your cost data, including cost of goods, shipping, or product-specific margins, and calculate POAS for every product or category. This allows you to see which items are really profitable, not just which ones are selling.

Channable's Labelizer then sorts products by performance and profitability into clear groups: 
* Heroes (high-margin, high-volume)
* Sidekicks (consistent performers)
* Villains (underperforming drains)
* Zombies (invisible products worth rescuing)

Channable Insights, available on the Core Pro plan, shows you which products earn their ad spend and which ones drain it. It imports product-level performance data from your Google Ads Shopping and PMax campaigns and turns it into segments you can act on.

Here’s what this means:
- **Automated product segmentation**: Insights sorts products into Heroes, Sidekicks, Villains, and Zombies based on the metrics and benchmarks you set, and moves them between segments as performance changes.
- **Smarter budget allocation**: Use segment labels to structure campaigns, budgets, and bidding strategies around your Heroes, and test Sidekicks before you expand their reach.
- **Profit-aware segmentation**: Use rules to layer margin data, stock levels, and return rates onto your performance metrics, so each segment reflects profit as well as revenue.
- **Clear next steps**: Review Villains against your cost and conversion thresholds, and improve product data for Zombies or stop sending them to the channel.

Instead of manual spreadsheets, you get clear visibility into what drives profit and the automation to act on it. Campaigns adjust as your data updates, keeping bids aligned with actual margins.

## The future of ad metrics

Incorporating POAS alongside ROAS can help advertisers evaluate performance from both a revenue and profitability perspective. This can support better-informed decisions about how advertising budget is allocated.

Optimizing PPC campaigns based on POAS does bring some challenges, especially for fast-scaling companies. The more you grow, the harder it is to keep performance sharp. That’s why top Google Ads specialists rely on automation. It saves time and drives smarter growth. 

With Channable’s [Google Ads Growth Strategy](https://get.channable.com/google-ads-growth-strategy), you can optimize, scale, and grow profitably with less effort. Want to learn more?

<center><p style="text-align: center;"><a style="display: inline-block; padding: 12px 24px; border: 0; border-radius: 3px; font-weight: bold; letter-spacing: .0625em; text-transform: uppercase; background: #e54692; color: #fff; text-decoration: none;" href="https://www.channable.com/book-demo">Book your free demo today</a></p></center>


POAS vs ROAS? Which metric is best for optimizing ad campaigns?

Google’s 2026 updates to Performance Max bring **more controls and expanded automation** to campaign management. Today, success depends on providing high-quality inputs to maximize performance, like optimized product feeds, tailored audience signals, and clear asset structures.

This guide breaks down **Performance Max campaigns best practices** to help you adapt your strategy and scale revenue efficiently. 

## Key takeaways
* **Make use of PMax’s cross-channel reach** (Search, YouTube, Maps, Display) by providing a diverse mix of high-quality creative assets to fuel Google's machine learning automation adequately.
* **Build separate, targeted promotional campaigns** specifically for peak retail seasons to capture seasonal demand without disrupting your baseline campaign history.
* **Evaluate campaign performance and A/B tests** after a 1–2 week learning ramp-up. Analyze data over a full 4–5 week optimization window to account for conversion lag.
* **Transition from Google's default setup to Channable CSS** to run Shopping ads on Google to secure a 20% margin advantage on your CPC. Convert that shift into 25% more bidding power on the same ad budget.

Now let's break down each of these best practices. We'll start with how to structure your campaigns for peak season success.

## 1. Build dedicated peak season PMax campaigns to protect your core data
Peak season volatility can distort your core campaign's conversion history and tROAS benchmarks. To protect ad spend and keep your year-round baseline clean and predictable, follow these [Performance Max campaign](https://support.google.com/google-ads/answer/10724817?hl=en) structure eCommerce best practices: 

* **Create a dedicated promotion campaign:** Set up a reusable generic framework for holiday promos, swapping in specific details and creatives as needed.
* **Use conversion value maximization strategies:** Use Maximize Conversion Value without a ROAS target to shorten the learning phase before peak periods. For broader tactics, see our guide on [bidding strategies](https://www.channable.com/blog/bidding-strategies).
* **Filter for promotional products:** Segment promo items into dedicated asset groups using custom labels.
* **Make sure your budget matches seasonal demand:** Use performance planners and demand forecasts to ensure your budget supports peak demand without capping reach.
* **Create a separate campaign with targeted goals:** Separate high-margin or key seasonal categories into standalone campaigns. Lowering tROAS temporarily can boost visibility right before peak weeks.
* **Establish a Target ROAS (tROAS) based on real performance data:** Now that Google forces budget-limited campaigns to hit your exact target rather than over-delivering, setting an unrealistic target can limit your campaign’s ability to spend efficiently or generate sufficient conversion volume. 

If your campaign lacks historical data, start with Maximize conversion value bidding without a target set until you collect enough data. This grants the algorithm full freedom to test auctions and gather baseline conversion data. 

Avoid maintaining an open Maximize Conversion Value approach beyond the initial 30 to 50 conversions—a milestone usually reached in two to four weeks. Upon crossing this data threshold, determine your historical performance baseline and input that precise figure as your tROAS to stabilize campaign efficiency.

For foundational setup tips, see the [Google Ads official best practices for Performance Max campaigns](https://support.google.com/google-ads/answer/11385582).

## 2. Implement effective Performance Max advertising strategies
Campaign structure determines how Google allocates spend. Match it to your target audience and primary objective (conversions, acquisition, etc.) so the algorithm optimizes toward what matters to your business:

* **Target ROAS + uncapped budget:** Best for maximizing spend at a fixed efficiency target.
* **Fixed budget + Max Conversion Value:** Best for maximizing revenue within a strict limit.
* **New Customer Acquisition / Store Visits:** Best for dedicated goals if non-revenue objectives take priority.

Monitor your Insights tab weekly and watch CTR closely. A decreasing click-through rate signals creative fatigue before Performance Max ads lose efficiency, giving you time to refresh assets.

## 3. Improve visuals and copy to boost conversions
PMax spans six channels:
* Search
* YouTube
* Maps
* Gmail
* Discover
* Display

Each channel requires different image ratios, copy lengths, and formats. Start with the essentials: 
* GA4 or Google Ads conversion tracking
* An approved GMC feed
* Baseline assets that meet Performance Max asset requirements. This includes 5 headlines, 4 descriptions, 3+ images per ratio, at least 1 video, plus sitelinks, a lead form, and callouts.

Relying heavily on automatically generated assets gives Google more control over your creative output, which can make it harder to maintain consistent imagery and messaging. Providing your own high-quality assets gives you greater control over how your brand appears.

PMax pulls creative combinations across channels, so both visuals and copy need to work independently and together. Optimize for clarity and relevance.

When it comes to copy, follow these Performance Max campaign best practices:
* **Highlight promos:** Put key offer details and discounts directly into headlines and descriptions.
* **Use sentence case:** Capitalize only the first word and proper nouns for a more natural look.
* **Vary messaging:** Avoid repeating phrases across copy variations so dynamic asset combinations stay coherent.

On visuals, follow these Performance Max campaign best practices:
* **Provide variety:** Upload multiple aspect ratios (landscape 1.91:1, square 1:1, portrait 4:5), video assets, and product angles so Google has options to match different placements.
* **Prioritize clarity:** Avoid cluttered backgrounds or unclear product shots. The algorithm rewards crisp, scannable images that make the product easy to understand at a glance.
* **Use dynamic templates:** Generate on-brand image variations at scale using Channable's [Dynamic Image Editor](https://www.channable.com/products/dynamic-image-editor). Build templates once, then auto-generate variations with dynamic price overlays, seasonal badges, promo messaging, and product-specific details. Every image stays on-brand and conversion-optimized without manual work for each product.
![how Channable's dynamic image editor maps product feed fields including logo, product title, badge, image link, price, discount, and price cut to their corresponding positions in a generated ad creative.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmqsea2ya4rio07uo4ww4gp6e)
## 4. Determine optimal campaign structure and refresh frequency
Complexity kills performance. Start simple, with one campaign per country, then split only when you have a clear reason.

Another key Performance Max best practice is knowing when to split campaigns or create multiple asset groups:
* Different ROAS targets or margin tiers
* Separate budget constraints or allocations
* Multiple languages or target locations
* Distinct product categories with varying profitability

**💡 Remember:** Performance Max allows up to [100 asset groups per campaign](https://developers.google.com/google-ads/api/performance-max/asset-groups), giving you plenty of room to segment effectively.

If you run a large catalog with high-margin and low-margin products, a single campaign forces Google to optimize for the blended average, starving your best performers of spend. Instead, split by category with tailored tROAS goals (e.g., footwear vs. outerwear) to improve margin protection.

Consider creating separate campaigns per target country. Cross-border campaigns can muddy your data and make it impossible to diagnose which markets are working.

**💡 Remember:** Monitor CTR in your Insights tab. A sustained decline can indicate that assets need refreshing. Review creatives regularly and update them more frequently during peak season or when performance starts to decline.

## 5. Implement A/B testing for effective campaign management
Before you scale PMax across your entire catalog, test it. A/B testing isolates impact and prevents a bad rollout from tanking your baseline. 

The safest approach is to run PMax on a subset while keeping Standard Shopping or existing campaigns running, then measure.

Use pre-/post- or geo-split testing:
* Select a representative product subset to test.
* Keep budgets, targeting, and conversion goals as comparable as possible.
* Pause the corresponding Shopping campaign once PMax launches.
* Allow a 1–2 week learning period, then evaluate conversion value and ROAS over 4–5 weeks. Conversion lag means early performance looks worse than it is. Rushing to conclusions after two weeks will cost you.

## 6. Evaluate strategies for running PMax campaigns without assets
Feed-only PMax campaigns are harder to maintain in 2026. Without creative assets, Google occasionally uses feed text to venture into Search and Display, leading to spend leakage if tROAS or conversion history is lacking.

The risks of running a feed-only setup in 2026 include:
* **Unintended reach:** The algorithm may push feed data to Search and Display, risking budget waste without strict tROAS targets.
* **Setup lock-in:** Assets must be omitted during creation. You cannot remove assets from existing full-asset campaigns later.
* **Lower creative reach:** Without additional creative assets, you have fewer opportunities to fully use visual and video inventory. 

Feed-only works best for huge SKUs lacking creative assets, thin-margin catch-all campaigns, or mature accounts with strong conversion history (50–100+ monthly conversions).

If you decide to run feed-only campaigns, make sure to:
* **Disable auto-creation:** Turn off Automatically Created Assets and Final URL Expansion.
* **Turn off enhancements:** Disable all visual and video enhancement toggles.
* **Optimize titles & categories:** Ensure high product data quality in Merchant Center, as it’s your sole targeting driver. Adhere to [product data quality standards](https://www.channable.com/blog/product-data-quality-standards-ecommerce) for best results.

## 7. Implement necessary brand exclusions
Exclude branded terms from PMax using campaign-level Brand Exclusions. Keeping brand traffic inside PMax inflates performance metrics and obscures cold-audience performance.

You can capture excluded brand traffic using a two-part fallback strategy:
* **Branded Standard Shopping:** Set to High Priority with aggressive manual bidding for product grid presence.
* **Branded Search:** Use dedicated branded search campaigns to cover text ad slots.

For brand-new accounts, keeping brand traffic inside PMax temporarily can build early conversion signals. Once branded clicks exceed 20% of total PMax volume, apply Brand Exclusions immediately.

## 8. Define success for Performance Max campaigns
Define your priority (maximum revenue, margin protection, new customer acquisition, or efficient spend at a fixed ROAS) before you launch a campaign. A campaign that hits your ROAS target but undershoots volume is a win for efficiency but a loss for growth. 

Here are some universal performance boosters that work regardless of your primary goal:
* Provide full asset sets beyond minimum requirements. More headlines, descriptions, images, and videos give Google more combinations to test. The algorithm performs better when it has real options.
* Maintain clean feed data and verified conversion tracking tags. Poor data in, poor decisions out. Learn how to [audit your product feed](https://www.channable.com/blog/how-to-audit-product-feed) and check your conversion pixels before launch.
* Enable URL expansion to dynamically match landing pages to user intent. Let Google route users to relevant product pages instead of a generic homepage. Relevance lifts conversion rates.
* Set realistic tROAS goals matching growth goals. Higher tROAS = lower spend; lower tROAS = higher volume. Align your target to what you actually need, not what sounds good.

## Driving auction value: The client impact of Channable CSS
If you have clean data, campaign structure, and creative control sorted, you've got yourself a solid strategy. Now what's missing is bidding power. That's where your CSS partner comes in.

Switching to Channable Comparison Shopping Service (CSS) delivers immediate auction advantages:
* **25% More bidding power:** Bypass Google's default fee structure, putting 100% of your bid into ad auctions for increased visibility.
* Access a complete optimization suite for Shopping ads on Google.
* **Premium Google support:** Retain direct access to Google ecosystem support as a Google Premium CSS Partner.
* **Centralized tooling:** Combine CSS with Feed Management, automatic ad creation, advanced insights, dynamic creatives, and more. All in one single platform. 

Explore the platform to see what's possible.

<center><p style="text-align: center;"><a style="display: inline-block; padding: 12px 24px; border: 0; border-radius: 3px; font-weight: bold; letter-spacing: .0625em; text-transform: uppercase; background: #e54692; color: #fff; text-decoration: none;" href="https://www.channable.com/products/css">Explore CSS Pro</a></p></center>

Performance Max campaigns best practices 2026: How to get the most out of your campaigns

Channable Labelizer: Product segmentation for Google Ads

Unlike the [Google Search Network](https://support.google.com/google-ads/answer/1722047?hl=en), which targets users actively searching for specific keywords, GDN allows you to engage users as they browse online content relevant to their interests, capturing their attention earlier in the buying cycle.

Google has unified the features of standard Display campaigns and Smart Display campaigns into a single, simplified Display campaign. This new campaign type combines the flexibility of standard campaigns with the artificial intelligence (AI) capabilities of Smart campaigns. So, now you can use GDN’s built-in AI tools to manage bidding, creatives and targeting for your campaigns.

## How the Google Display Network works

GDN collaborates with a diverse network of sites, mobile apps and YouTube channels where ads are displayed. By launching a Display campaign, your ads become eligible to appear in these spaces. They are strategically placed to engage users wherever they spend time online. Google uses advanced algorithms to analyze website content and user behavior, ensuring your ads are shown in situations where they are most likely to resonate.

The Google Display Network also incorporates AI features that support you in key areas, such as:

- **Bidding:** Smart Bidding lets you [optimize your bidding](https://www.channable.com/blog/ppc-bidding-strategies-guide) for conversions or conversion value in every auction. These strategies use machine learning to adjust bids based on signals like device, time, location and user intent.

- **Creatives:** By default, Google Display ads are responsive, which means they automatically adjust their size, appearance and format to fit a variety of ad spaces and devices. All you have to do is upload assets—images, headlines, logos, videos and descriptions—and Google’s AI chooses the best combination and size to fit available ad spaces.

- **Targeting:** Optimized targeting uses keywords and other information on your landing page to reach new and relevant audiences who are likely to convert. This method expands your reach beyond manually selected audiences.

## Types of ads available on GDN

**Text ads:** Simple ads consist of a headline and description. They blend seamlessly into website content and are effective for delivering concise messages.

**Image ads:** Visual banners can be static or animated and are available in various sizes. They are a great way to showcase your products or brand. Image ads grab user attention, and you can customize them to match your brand aesthetics.

**Video ads:** Video ads let you present dynamic content that tells a story or demonstrates product features. This is a powerful medium to engage users more deeply than static images or text.

**Responsive display ads (RDAs):** RDAs simplify the ad creation process. You can upload a variety of assets, and Google’s machine learning assembles optimized ads for different placements.

**Dynamic ads:** These ads show products or services that users have previously viewed on your website. They use remarketing lists and [product feed management](https://www.channable.com/products/product-feed-management-tool?utm_term=&utm_campaign=dach-search-en-generic-prospecting+%5Bppc+tool%5D&utm_source=google&utm_medium=cpc&hsa_acc=6919142462&hsa_cam=21042070508&hsa_grp=161730835653&hsa_ad=698209722388&hsa_src=g&hsa_tgt=dsa-2302767072471&hsa_kw=&hsa_mt=&hsa_net=adwords&hsa_ver=3&gad_source=1&gbraid=0AAAAAolIvrcBY6tZrHUNykkXZzuhBdPHM&gclid=Cj0KCQiA6Ou5BhCrARIsAPoTxrBat2Eg8WNWjp7LGMmj9_IOx8qJ1iSuC1L_IBR3FWmbC6V0xb10aLIaAs9jEALw_wcB) to remind users of their interest. This encourages the user to return to your shop and complete a purchase. Since they cater specifically to the user’s known interests, dynamic ads are a powerful tool for boosting conversions.

## Why use the Google Display Network for eCommerce advertising?

**Massive reach:** GDN gives you access to over 35 million websites and apps, reaching over 90% of internet users worldwide. By expanding beyond Google Search, it helps you target potential customers who may not be actively searching for your products.

**Audience targeting:** You can reach specific groups based on demographics, interests or behaviors. For example, in-market audiences are users actively researching and considering buying products or services like those you offer.

![Google Display Network Audience Targeting.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/JGgKOcShSE6NJWgRWuQg)

**Contextual targeting:** You can place your ads on websites or apps relevant to your products or services by using keywords and topics. This aligns your ads with content your potential customers are already consuming.

**Remarketing:** Remarketing lets you reconnect with users who have previously visited your website or used your app. You can serve them tailored ads as they browse other sites within the GDN, so your brand stays top-of-mind.

**Optimized targeting:** GDN uses machine learning to help you find new audience segments that are most likely to convert, even beyond the groups you originally targeted.

**Brand awareness:** Repeated exposure through GDN helps build brand recognition and trust among your target audiences.

**Affordable entry point:** Display ads often have a lower cost-per-click (CPC) compared to search ads, providing a cost-effective option for reaching a broad audience. Smart Bidding strategies help you optimize your budget even further by focusing on conversions or conversion value.

**Visual appeal:** GDN lets you use images, videos and interactive elements in display ads to capture attention. Visual content is more effective than text alone. It conveys your brand personality and has more of an emotional impact.

**AI integration:** GDN’s AI tools for targeting, bidding and ad formats simplify campaign management and optimize performance. Responsive display ads and optimized targeting also save you and your team a lot of time while helping you achieve better results.

## 8 tips for smarter advertising on the Google Display Network

![Google Display Network remarketing campaigns.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/nknTCpoTYCliD1tng7nq)

1. **Set clear objectives:** Define goals for your campaigns, like building awareness, driving traffic or boosting sales. This helps you determine the right metrics to monitor when calculating your return on ad spend (ROAS). It also helps you align your strategies to help reach your goals.

2. **Use advanced targeting tools:** Target by demographics (age, income), interest-based audiences (affinity, in-market) or use Customer Match for personalized campaigns.

3. **Create compelling and adaptive ads:** Design engaging creatives aligned with your brand. Use responsive display ads for automatic adaptation and dynamic ads to re-engage users.

4. **Implement remarketing campaigns**: Use remarketing to remind visitors about your products. Tools like Channable simplify dynamic remarketing and help you [manage campaigns more effectively on the Google Display Network](https://www.channable.com/integrations/google-marketing-platform?utm_term=&utm_campaign=dach-search-en-generic-prospecting+%5Bppc+tool%5D&utm_source=google&utm_medium=cpc&hsa_acc=6919142462&hsa_cam=21042070508&hsa_grp=161511250683&hsa_ad=698210142718&hsa_src=g&hsa_tgt=dsa-1308494711953&hsa_kw=&hsa_mt=&hsa_net=adwords&hsa_ver=3&gad_source=1&gbraid=0AAAAAolIvrcBY6tZrHUNykkXZzuhBdPHM&gclid=Cj0KCQiA6Ou5BhCrARIsAPoTxrCs_tn7nxPFUKh6TPoleomrgts8bsIkseje1srgFUdEmXOmp2qVJqoaAuTKEALw_wcB).

5. **Leverage Smart Bidding strategies:** Use Smart Bidding options like Target CPA or Target ROAS to optimize costs and conversions, paying for results, not clicks.

6. **Monitor and refine campaigns:** Track metrics like clicks and conversions, then adjust targeting, creatives and bids based on performance.

7. **Use advanced features:** Enable deep linking to direct mobile users to in-app content and expand your reach via Google Ad Manager integrations.

8. **Plan campaigns in advance:** Allow 12–24 hours for changes to go live. Schedule early to ensure timely execution.

## Get even more out of the Google Display Network

The Google Display Network offers you a powerful platform to expand your brand’s online presence and drive business results. By observing the [best practices for Google Display](https://www.channable.com/blog/google-display-ads-best-practices) and leveraging its diverse ad formats, advanced targeting options and massive reach, you can connect with potential customers at every stage of their journey.

If you want to get even better results from your Google Display Network campaigns, try [dynamic remarketing](https://support.google.com/google-ads/answer/6053288?hl=en). Easily set up dynamic feed-based campaigns with Channable to streamline your remarketing process and start boosting campaign performance.

Google Display Network: A quick guide for eCommerce marketers and advertisers

In this advanced guide, we’ll break down the key features and functionalities of the [Google Ads API](https://www.channable.com/products/ppc-tool/google-ads), how to integrate it into your existing applications, and share some automation techniques for large-scale campaigns.

## Google Ads API key features and functionalities for power users 

The Google Ads API offers a diverse set of tools to automate and optimize your advertising campaigns. By leveraging this API, you can gain granular control over your campaigns, enhance targeting, and improve overall performance.

Let’s explore some of the key features and functionalities that can help you maximize your ROI:

### Ad customization and dynamic parameters

Ad customization and dynamic parameters allow you to personalize your ad campaigns and target specific audiences with tailored messaging. By leveraging feed-based and dynamic elements, you can create highly effective ad copy and targeting strategies that drive better results. 

**1. Feed-based elements:** This includes information from your product feed such as titles, descriptions, prices, and images. By incorporating feed-based elements into your ad copy, you can dynamically generate ads that have a higher chance of converting. 

This is especially helpful for:

- **Highlighting discounted prices:** Dynamic ads can automatically display your sale prices, enticing customers with a "Save {product.discount_percentage}%" message.

- **Creating urgency:** Show limited-time offers or low stock with messages like 
`Now only {product.sale_price}` or `Only {product.stock_count} left!`

**2. Dynamic parameters:** These parameters allow you to insert specific values into your ad copy or targeting criteria based on user behavior, demographics, or other relevant factors. For example, you can use dynamic parameters to display personalized product recommendations or tailor your ad copy to a user's location. 

[![Replace banner.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmo2otg4baspp07uqp7xwwko1)](https://www.channable.com/next-level-ecommerce)

### Targeting and audience segmentation 

The Google Ads API provides the tools to implement sophisticated targeting strategies, enabling you to reach the right audience at the right time. 

One method is “Audience segments”, also known as user lists, which are groups of people with specific interests, intents, or demographic information. You can target audience segments directly by creating and targeting a UserList, these include: 

- `crm_based_user_list`: User list of CRM users you provide.

- `rule_based_user_list`: User list generated by a rule or set of rules, typically based on actions the user did—or didn't— take.

- `logical_user_list`: User list that is a custom combination of user lists and user interests.

- `basic_user_list`: User list targeting as a collection of conversion or remarketing actions.

- `similar_user_list`: Output-only user list of users which are similar to users from another list.

- `lookalike_user_list`: User list composed of users similar to those of a configurable set of seed user lists.

Dynamic retargeting in the Google Ads API enables you to show personalized ads based on specific products or categories viewed on your website. Dynamic remarketing for eCommerce brands requires a product feed provided by Merchant Center and the Google tag installed on all the pages of your website that send remarketing information. 

Using the remarketing parameters (e.g. Product ID, Product Price, Product Category) you can personalize your retargeting ads. 
For example, you could show a user an ad for a specific product they viewed on your website, a similar product from the same category, or a product at a similar price point.   

Additionally, geo-targeting, also known as location targeting, allows you to show your ads to users in specific geographic regions, such as cities, countries, regions, or multiple locations. For instance, you can target all the cities where you have a physical store location. You can even target campaigns by proximity to a location, e.g. 10km outside of London. 


### Bid management and strategies

![Google Ads API-02.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/YWiLBR5QiD4T9ChJVRwB)

The Google Ads API offers a range of customizable bidding strategies that allow you to automate your bidding process and achieve your campaign goals. These include: 

**1. Custom bidding strategies**

Google Ads API offers a variety of bidding strategy types, each with its own purpose and mechanics. Here's a breakdown of the available bidding strategies:

Manual bidding strategies:

- `MANUAL_CPC`: This is the most basic strategy, where you set a maximum CPC bid for each keyword or ad group.

- `MANUAL_CPM`: This strategy is used for Display Network campaigns and allows you to set a maximum CPM bid.

- `MANUAL_CPV`: This is used for TrueView video ads and allows you to set a maximum CPV bid.

Automated bidding strategies:

- `ENHANCED_CPC`: This automatically adjusts your bids to improve conversion rates within your budget.

- `MAXIMIZE_CONVERSIONS`: This aims to get the most conversions for your budget.

- `MAXIMIZE_CONVERSION_VALUE`: This aims to maximize the total conversion value for your budget.

- `TARGET_CPA`: This helps you set a target CPA and automatically adjusts your bids to achieve it.

- `TARGET_ROAS`: This helps you set a target ROAS and automatically adjusts your bids to achieve it.

- `TARGET_IMPRESSION_SHARE`: This helps you target a specific percentage of ad impressions for your keywords.

**2. Bid modifiers**

Bid modifiers allow you to adjust bids for specific criteria, such as device type, location, or audience segment. This helps you optimize your bids for the most valuable traffic. Examples include:

- **Device bid modifiers:** Increase bids for mobile devices if they have a higher conversion rate.

- **Location bid modifiers:** Increase bids for specific geographic locations with higher potential.

- **Audience bid modifiers:** Increase bids for specific audience segments that are more likely to convert.

## Google Ads API integration strategies 

Integrating the Google Ads API with your existing tools and data can unlock valuable insights and automation opportunities.

### Integrating the Google Ads API with your data warehouse or CRM

Integrating the Google Ads API with your first-party data can refine and enrich your audience targeting. Here are some use cases: 

- **Customer segmentation:** Segment customers based on purchase history, demographics, and behavior to create highly targeted ad groups.

- **Lookalike audiences:** Identify similar users to your existing customer base and expand your reach.

- **Custom affinity audiences:** Create custom audiences based on specific interests or behaviors derived from your CRM data.

### Synchronizing with analytics tools

Integrating the Google Ads API with analytics tools like Google Analytics provides a comprehensive view of your advertising performance and customer behavior. This enables you to understand the full customer journey with end-to-end tracking and identify high-value customer segments. 

By integrating the Google Ads API with Looker you can create a unified data platform where you can consolidate Google Ads data with other marketing and business data sources. You can also create tailored dashboards to visualize key Google Ads metrics and trends, such as clicks, impressions, conversions, and cost-per-acquisition. 

### Using webhooks for real-time updates and responsive ad adjustments 

Webhooks enable real-time communication between your Google Ads account and your applications. Here are some examples of when you might set up webhooks:

- To automatically update product feeds to reflect inventory changes, pricing updates, and new product launches.

- To trigger ad campaigns for flash sales or limited-time offers based on predefined schedules.

- To receive notifications when budgets are nearing depletion to avoid campaign pauses.

- To monitor key metrics and receive alerts for significant performance drops or spikes.

## Automation techniques for large-scale campaigns

Do you run multiple ad campaigns on Google? Setting up scripts and workflows for routine tasks, such as bid changes, budget adjustments, and keyword updates can help you optimize your campaigns for better performance and higher ROI.

You can create scripts to automatically adjust bids based on performance metrics like conversion rate, cost-per-acquisition (CPA), or return on ad spend (ROAS). For instance, a script could increase bids for high-performing keywords and decrease bids for low-performing ones. You can also use scripts to dynamically shift budgets to top-performing campaigns or allocate more budget to campaigns with higher potential; or implement scripts to add, pause, or remove keywords based on specific criteria. 

**Example:** Let's say you have a large-scale campaign with hundreds of ad groups. You might want to automatically increase bids for ad groups with a conversion rate higher than 5% and decrease bids for those with a conversion rate lower than 2%.

### Automating reporting

Using the Google Ads API, you can automate the generation of customized reports with key performance indicators (KPIs) like clicks, impressions, conversions, and cost-per-click. These reports can be delivered directly to your inbox or integrated into your data visualization software.

Additionally, you can leverage the API to extract deeper insights from your data. For instance, you could analyze the performance of different ad groups, devices, and demographics to identify optimization opportunities. 

### Machine learning and AI

![Google Ads API-03.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ip4vqF4IQk6ZnvlUma38)

Leveraging Google’s machine learning algorithms and AI-powered optimizations can help you automate your Google Ads campaign and optimize for performance.

Common use cases: 

- **Automated bidding strategies:** Use machine learning algorithms to optimize bids in real-time with the Target CPA and Target ROAS bidding strategies. 

- **Ad scheduling:** Automate ad scheduling to show your ads at the optimal times when your target audience is most active.

- **Ad creative optimization:** Use machine learning to test different ad creatives and identify the most effective combinations.

## Conclusion 

The Google Ads API can help you automate routine tasks, handle large scale campaigns and complex strategies, and optimize your campaigns in real time by automatically adjusting bids, budgets and targeting settings. 

But it’s not without its challenges. To make the most of the Google Ads API you need technical expertise and a solid understanding of programming languages and API concepts. It’s also a significant time investment due to the initial setup and the ongoing maintenance. Not to mention the potential development costs associated with building and maintaining the API. 

The good news is that there are tools built on the Google Ads API that simplify the complexity of API interactions, allowing you to reap the benefits of automation and optimization without the steep learning curve.

### Optimize your Google Ads campaigns with Channable’s PPC tool

Channable’s PPC tool for Google Ads allows you to easily create complete ad campaign structures for multiple products and languages at scale. 

Our tool also uses campaign and keyword automation rules to maximize your return on investment and avoid overspending. You can set up rules that will automatically adjust your bids, add or remove keywords, move keywords between campaigns, or blacklist certain keywords based on specific criteria.

No matter your growth stage, Channable provides all the key solutions businesses need to successfully advertise on Google, Amazon and Bol. Get started with our [PPC Optimization](https://www.channable.com/products/ppc-tool) tool.

[![Google Ads benchmark report_Image.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmtd09pj81rp207w9ecjzpatl)](https://www.channable.com/google-ads-performance-benchmark?utm_medium=banner&utm_source=blog&utm_campaign=en_benchmark_google_ads&utm_content=in_article_banner)

Getting started with the Google Ads API

Whether you’re managing a dozen Google Ads accounts or just one, it’s hard to keep a laser focus on all the important details at the same time.

As your workload piles up, you might be forced to cut corners or overlook important information. There’s also a temptation to simply “set and forget” your accounts without continually monitoring and optimizing.

The good news is: There’s a reliable way for you to keep a clear overview of your Google Ads accounts and make sure you’re not overlooking any important details.

The answer is to regularly perform a Google Ads audit.

In this article, we’ll show you what a Google Ads audit is and why it’s important. We’ll also give you a handy checklist to make sure your audit covers all the necessary topics.

[![Google Ads benchmark report_Image.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmtd09pj81rp207w9ecjzpatl)](https://www.channable.com/google-ads-performance-benchmark?utm_medium=banner&utm_source=blog&utm_campaign=en_benchmark_google_ads&utm_content=in_article_banner)

## What is a Google Ads audit?

A Google Ads audit (also known as a PPC audit or SEM audit) is a structured review of your Google Ads account’s settings, configurations, key metrics and other important details. Don’t worry: We’ll cover all the details to audit in our checklist below.

The goal of a Google Ads audit is to effectively monitor your ad campaigns, so you can continually learn and improve your performance.

By setting apart time to regularly review your Google Ads account, you maintain a clear view of your online advertising activities. You can also identify what’s working and what’s not, so you can adjust and continually optimize your strategy. 

## How often should you perform a Google Ads audit?

![How often should you perform a Google Ads audit.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/s9mcRdnFRGK85icIb5nd)

For most advertisers, it’s a good idea to perform a Google Ads audit once every 3 to 6 months. This ensures you’re staying on top of your accounts and enables you to take action in time, in case any corrections need to be made.


## How does a Google Ads audit improve my ad campaigns?

As an eCommerce retailer or online advertiser, you already have plenty of items on your list of things to do. Should you really plan extra time to perform a Google Ads audit? Definitely!

An audit may be time-consuming depending on the complexity of your account structure. Having a checklist helps you keep the process organized and ensure you don't miss any important steps.

Once you’ve performed a regular audit a few times, it becomes part of your routine and gets easier and easier each time. 

Plus, most advertisers actually find the audit process really rewarding. It’s a great moment to reflect on what’s going on in your Google Ads accounts, to evaluate how well your campaigns are performing and to decide how to fine tune your strategy.

On top of all that, you can expect to see many of these great benefits when you regularly audit your Google Ads accounts:

- **Optimized performance:** A Google Ads audit empowers you to fine-tune your campaigns for maximum performance, ensuring that every advertising dollar translates into tangible results. 
- **Cost-efficiency:** By identifying and addressing inefficiencies in your campaigns, you minimize wasteful spending and allocate resources to where they have the most impact.
- **Better Google Ads Quality Score:** Monitoring and improving the components of your Google Ads, such as keyword relevance and ad quality, elevates your [Quality Score](https://support.google.com/google-ads/answer/6167118?hl=en), leading to higher ad rankings and lower cost per click (CPC).
- **Competitive advantage:** Regular audits give you an opportunity to ensure all your ad campaigns are fully up to date, so you are optimally catering to your target audiences’ latest interests and preferences. This makes your ads more appealing and enhances your brand’s competitiveness. Remember that [nearly half (42.3%) of all Google Ads accounts](https://disruptiveadvertising.com/adwords/2000-adwords-audits/) don’t have any form of conversion tracking set up at all. So simply paying attention to the most important KPIs will already set you apart from many of your competitors.

[![Replace banner.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmo2otg4baspp07uqp7xwwko1)](https://www.channable.com/next-level-ecommerce)
## How to prepare for a Google Ads audit (preparation checklist)

[![How to prepare for a Google Ads audit.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/0DFIg4XkTXG2Y7u6zApW)](https://www.channable.com/next-level-ecommerce)

To ensure a successful audit, take a few steps to prepare. Here’s a quick preparation checklist to help you:

- Set a date and block off adequate time in your calendar to perform an audit. If this is your first audit, you may want to block off extra time until you get the hang of the audit process.
- Try blocking at least 2 hours for each account you want to audit, if possible. You can adjust your future audit times, depending on how your first audit goes. The main thing is: set a date in your calendar and make it a priority, like you would any other important task.
- Create a Google Doc, Word Doc or Excel Sheet to document your audits in a structured way. You can use our checklist as a template for documenting your audits. Keep track of any changes you make during an audit, so you can maintain a clear overview of how changes affect your performance. All changes you’ve made for the past 2 years will also appear under [Change History](https://support.google.com/google-ads/answer/19888?hl=en&sjid=8853509714057374443-EU) in your Google Ads account’s Tools tab.

## Your Google Ads audit checklist 

Ready to audit your Google Ads account? If you’re new to auditing or just looking for a more efficient way to do it, this checklist helps you make sure you don’t leave anything out. 

### Conversion tracking 

- Check to ensure you have conversion tracking set up for all your campaigns. Visit the Google Ads Help website to [learn more about Google Ads conversion tracking](https://support.google.com/google-ads/answer/6308?sjid=7534987290576196739-EU).

### Campaign settings

- Each campaign has a specific goal set.
- To avoid wasteful spending, switch off the campaign setting “Include in Google Display network” under your campaign’s “General settings” > “Networks.” Search ads showing on the Display Network get lots of impressions, but they have very low conversion rates.
- Each campaign is set to the target “People in or regularly in your targeted locations” instead of the default/recommended setting “People in, or show interest in, your targeted locations.” The way Google broadly defines “interest” in your targeted locations means your ads will be displayed to people who are nowhere near your actual locations if you have the default setting selected here. (Read our full article to learn more about [targeting the right audience with your ads.](https://www.channable.com/blog/increase-the-return-of-your-campaigns-by-targeting-the-right-audience))
- Tracking templates are set up for each campaign under “Campaign URL options.”

### Ad Group structure 

- Each [ad group](https://support.google.com/google-ads/answer/6372655?hl=en#:~:text=Organize%20your%20ad%20groups&text=Ad%20groups%20can%20help%20ensure,set%20of%20focused%2C%20relevant%20keywords.) is defined narrowly and specifically. Ideally, one ad group represents just one of your company’s offerings, product categories or business areas. (Read our full article on this topic to learn about [the difference between ad campaigns and ad groups](https://www.channable.com/blog/blog-difference-between-ad-campaigns-and-ad-groups-ppc-advertising)).

### Keywords

- [Keywords](https://support.google.com/google-ads/answer/1704371?hl=en) are all grouped by search intent.
- You have selected 5 to 20 keywords for each ad group. Find out how to [add keywords](https://support.google.com/google-ads/answer/7476658?hl=en&sjid=9316489195805700290-EU) here.
- You have selected [audiences](https://support.google.com/google-ads/answer/2497941?hl=en) for ad groups with [broad match keywords](https://support.google.com/google-ads/answer/2407779?hl=en).

### Negative keywords

- You exclude non-relevant search queries ([negative keywords](https://support.google.com/google-ads/answer/2453972)) for each Search campaign.
- You exclude branded keywords from non-branded campaigns.

### Ads and ad copy

- Your [responsive search ads](https://support.google.com/google-ads/answer/7684791?hl=en) all have the maximum number of assets (15 headlines and 4 descriptions). Read our full article to learn about [the differences between dynamic search and responsive search ads](https://www.channable.com/blog/dynamic-search-ads-vs-responsive-search-ads)).
- All ad copy contains the right targeted keywords.
- Ads contain relevant numbers and CTAs (not required, but can be helpful for driving ad performance).

### Ad extensions

- No campaigns are missing ad extensions
- All ad extensions are approved.
- All call extensions are scheduled during your business’s working hours.
- “Call reporting” is enabled to track conversions from call extensions.

### Quality Score

- Check the [Quality Score](https://support.google.com/google-ads/answer/6167118?hl=en) for each keyword.
- Replace or optimize keywords with a low Quality Score.

## Start optimizing your Google Ads performance today

![Start optimizing your Google Ads performance today.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Sdg8F1QSPKpId5njLBUs)

As you can see, there are many topics to include in your Google Ads audit. The key is to stick to a regular audit schedule to make sure you’ve got all your accounts and campaigns fully under control. Once you’ve audited an account a few times, it becomes a routine part of your online advertising work. Even better, with regular auditing, you’ll have a deeper understanding of what’s going on with your campaigns, so you can make better decisions to optimize performance.

## Automate Your Google Ads and Simplify the Process!

Struggling with creating thousands of ad variations? Finding it hard to keep them updated when stock or prices change? Managing your Google Ads campaigns can feel overwhelming, especially when trying to stay on top of performance metrics.

Our [Google Ads automation solution](https://www.channable.com/products/ppc-tool/google-ads) makes it easy. By leveraging your product feed, the tool automatically generates and updates your ads so you don't have to worry about missing changes.

Here’s how we make it easy:
- **Effortless ad creation**: Create a single template, connect your data, and let the system handle ad generation.
- **Fast asset integration**: Add assets to your campaigns quickly, ensuring efficient scaling.
- **Automatic updates**: When stock levels or prices change, your ads will be updated instantly—no manual effort required.

Take control of your advertising and create more effective, up-to-date ads with ease.
[![Google Ads.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7FvAoExST4G0ZQECjeD7)](https://www.channable.com/products/ppc-tool/google-ads)


How to perform a Google Ads audit: A comprehensive checklist for online advertisers and eCommerce retailers

Google Shopping title optimization is one of the fastest ways to boost clicks, visibility, and sales. In a world where AI-driven search and smarter algorithms dominate, your product title isn’t just a label, it’s a performance lever. A well-optimized title ensures your products match search intent, stand out in competitive listings, and ultimately drive more conversions.

In this guide, we’ll share 10 actionable, up-to-date methods to create keyword-rich titles that comply with Google’s guidelines and leverage the latest automation solutions.

## Key takeaways

- Google Shopping titles are as important as product images for CTR and conversions

- Structured, keyword-rich titles drive higher visibility in AI-powered search results

- Automation tools like Channable save time and ensure scalable optimization

- Regular testing and analysis keep your titles competitive

## Why Google Shopping title optimization matters
Google Shopping titles directly influence how customers discover, click, and buy your products. In fact, alongside images, price, and ratings, the title is one of the four key elements shoppers evaluate first.

Benefits of title optimization today:

- Enhanced visibility: Optimized titles improve both SEO and paid ad reach.

- Higher CTRs: Clear, professional titles inspire confidence and attract more clicks.

- Better conversions: Titles aligned with intent connect shoppers with the exact product they want.

![Image 1.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/output=format:jpg/resize=height:800,fit:max/PcBDLgBGQPOIrbvM3L4E)

*Pro Tip: Combine Google Shopping title optimization with advanced [PPC optimization](https://www.channable.com/products/ppc-tool) for a stronger campaign strategy.*

## 10 best practices for optimizing your Google Shopping title
## 1. Choose powerful, intent-driven keywords
Not all keywords drive conversions. Focus on specific, relevant, and accurate terms that reflect your real shopper’s behavior.

Examples of high-value attributes:

- **Specific**: “Men’s waterproof hiking boots Gore-Tex” vs. “Hiking shoes”

- **Relevant**: Match buyer language from search queries

- **Accurate**: No clickbait or misleading attributes

Use tools like Google Trends or Search Console to find queries with proven performance.
[![Replace banner.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmo2otg4baspp07uqp7xwwko1)](https://www.channable.com/next-level-ecommerce)
## 2. Use a consistent, detailed structure
Shoppers typically scan titles for quick details. A standardized structure for your products helps to ensure clarity.
Example templates:

- Fashion: Brand + Gender + Product + Attributes
**Example**: Lacoste Men’s Polo Shirt Sky Blue 100% Cotton Regular Fit Size M Short Sleeve Breathable Casual Wear

- Furniture: Brand + Product + Material + Dimensions
**Example**: Ashley Furniture Rectangular Wooden Dining Table 6-Seater Solid Oak Natural Finish 180 cm x 90 cm Mid-Century Modern Design

- Toys: Brand + Product + Attributes + Age Range
**Example**: LEGO Kids Pirate Island Collectible Building Set with 6 Minifigures Pirate Ship and Treasure Chest Ages 8-12

![Image 2.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/XhOw9N3QT6Jyp5Dm24AP)

*Pro Tip: Keep your structure consistent across all listings for a professional look.*


## 3. Follow Google’s rules
Google’s guidelines evolve, make sure your titles comply:

- No promotional text like “free shipping” or “best deal.”

- Stay under 150 characters (but aim for 70 visible).

- Avoid ALL CAPS (except official brand names).

- Stick to clean formatting which means no using emojis or symbols.

## 4. Think like your target audience
Put yourself in your buyer’s shoes:

- If they shop by brand, put the brand first before the rest of your product.

- If they care about size or color, you should highlight it early.

- For seasonal trends, you might want to adjust your wording (e.g., “winter jacket” vs. “jacket”).

## 5. Leverage search query performance data
Use your Google Ads Search Terms Report to identify converting queries. Then refine titles around those terms.

Additional tools for insights:

- [Google Trends](https://trends.google.com/trends/) (seasonal spikes)

- [Search Console](https://search.google.com/search-console/about) (organic opportunities)

![Image 3.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/U99sDWQJSBGtlX864Ft4)

## 6. Include categories and brand names
Brand inclusion boosts trust, especially for brand-loyal buyers. Adding Google Product Categories helps Google match your listing more accurately.

Try Channable's [AI Product Categorization ](https://www.channable.com/products/smart-categorization)to get it right.

## 7. Maximize character space
Use up to 150 characters wisely. Add attributes that shoppers value most (e.g., size, material, compatibility).

Rule of thumb: Don’t waste characters on filler as every word should earn its place.

## 8. Prioritize important details up front
Google cuts off titles after ~70 characters (and often sooner on mobile). Place your most critical info first which is typically your brand, product type, key attributes.
Example:

 ✔ “Nike Air Zoom Pegasus 40 Running Shoes Men’s Size 10 Blue Lightweight”
 ❌ “Lightweight Comfortable Men’s Shoes for Running Nike Air Zoom Pegasus 40”

## 9. Continually test and optimize
Optimization isn’t a one-and-done task. AI-driven search behavior changes fast. Review your titles monthly and adjust based on performance data.

## 10. Automate title optimization with Channable
Managing hundreds (or thousands) of SKUs manually isn’t sustainable. Automation is the answer.

With [automation](https://www.channable.com/products/ppc-tool/google-ads), you can:

- Combine attributes automatically to build complete titles

- Update titles in real time as stock, pricing, or trends shift

- Save time by scaling optimization across your full catalog

## Start optimizing your Google Shopping titles today
Without optimized titles, you’re leaving money on the table. Start with your best-selling products, test regularly, and scale with automation.

- Refine titles with keywords and structure

- Use data insights for better targeting

- Leverage automation tools to stay competitive

Ready to scale smarter? Try Channable’s [Google Ads automation](https://www.channable.com/products/ppc-tool/google-ads) and [PPC optimization](https://www.channable.com/products/ppc-tool) solutions today.

[Start now for free](https://www.channable.com/signup)

[![Google Ads benchmark report_Image.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmtd09pj81rp207w9ecjzpatl)](https://www.channable.com/google-ads-performance-benchmark?utm_medium=banner&utm_source=blog&utm_campaign=en_benchmark_google_ads&utm_content=in_article_banner)

Google Shopping title optimization: 10 fast, easy methods

Black Friday is brutal. Competition is intense and ad costs go through the roof, eating into margin. We’re going to show you how to drive more revenue and profit with three Black Friday tips and Google Ads advertising tactics almost no one knows or talks about. 

You’ll learn how to boost your Black Friday revenue and ROAS without burning through your budget or racing your rivals to the bottom. It’s part of our series of [Black Friday guides](https://www.channable.com/blog/black-friday-2025-with-channable) for digital marketing pros, helping you to crush your holiday sales goals now.

<div class="video">
  <iframe
    src="https://www.youtube.com/embed/USatuu2sMoM?si=LopZlu3zpsCIGylF"
    style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: 0;"
    allowfullscreen
    allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture"
  ></iframe>
</div>


## Key takeaways

- Launch a VIP sale before the rush begins

- Optimise your Google Ads strategy using SBAs

- Spin the flywheel to maximise ad impact

- Don’t forget: Optimise your feed to improve performance

[![Black friday_-04.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmszu0c4odq9y07w4ebyad1r8)
](https://www.channable.com/black-friday-ad-scaling)

Despite growing cynicism and year-round discounting, Black Friday remains the biggest commercial opportunity of the year. In the US, estimated [Black Friday spending exceeded $10bn in 2024](https://statistics.blackfriday/). Global spending topped $74bn – and 2025 is likely to be even bigger, experts say.

The entire weekend (including Cyber Monday) has become a fixed date in consumers’ minds. They’re not window shopping, they’re ready to convert. For marketers, this creates a high-intent environment that’s ripe for short-term revenue and long-term customer acquisition.

The challenge is how you can cut through the noise. Simply increasing ad spend won’t do it, instead you need smarter strategies.

## 1. Run a VIP sale before the crowd arrives

During Black Friday, CPCs and CPMs shoot up which can kill your ROAS. Instead of fighting for attention through high-cost Google Ads, launch a VIP sale targeted at existing customers and subscribers before the madness begins.

Here’s why this works:

- Lower CPCs in the lead-up mean better returns on ad spend.

- You avoid the bidding war during peak Black Week.

- You give loyal customers early access and guarantee them the best price.

Channable helped a home electronics brand generate 40% more net revenue during the VIP sale than during Black Week itself using this approach.

**Pro tip**: Make it clear that now is the best time to buy and that your prices won’t go down in the future. Use phrases like “best price guarantee” and “won’t be beaten on Black Friday” to build trust. 

## 2. Switch to racing mode with seasonal bid adjustments

Most advertisers rely on Google’s smart bidding to manage spend. On Black Friday, you’ll want to take the brakes off and use Seasonal Bid Adjustments (SBAs).

- SBAs let you override the algorithm, giving Google specific instructions that enable you to spend more aggressively on ads where and when it matters most.

- To get the best results, you’ll need to set specific adjustments for individual campaigns.

- Use a third-party tracking tool to monitor real time marketing, efficiency rate and contribution margin free.


Learn how to scale smartly in [Channable’s Google Ads Growth Strategy](https://get.channable.com/google-ads-growth-strategy?utm_source=chatgpt.com).


**Pro tip**: This strategy works, but you’ll need to stay in control. If your marketing team has mastered KPIs (Realtime-CM3 Tracking + MER) you can be aggressive and outspend 
your competitors.

## 3. Spin The Flywheel And Make Your Shopping Feed Work Harder

Digital marketers never want to change too much in their Google Ad accounts, but Black Friday is different. It’s essential you control your ads, with multiple intraday adjustments and real-time budget management and control essential.

Key actions:

- Use Auction Insights to provide a snapshot of your key competitors’ ad spending throughout the day.

- Third-party tools are better than Google’s in-built tools for tracking real-time marketing efficiency rate (MER) and contribution margin 3 (CM3).

- Ensure business alignment with hourly calls to manage budget and provide an extra boost to take advantage of emerging opportunities.

**Pro tip**: The businesses that win on Black Friday are constantly monitoring the market and using tools to mine for insights. Constant communication, engagement and collaboration are vital, so work with the team before Black Friday.

## Conclusion

Google Ads success during Black Friday isn’t about who spends the most, but who spends the smartest. We’ve tested dozens of tactics and we’ve found that these three consistently deliver the biggest wins.

They are proven strategies we’ve used to find success for our clients. By ripping up the standard digital marketing playbook this Black Friday, you can develop market-ready strategies that cut through the chaos and connect with customers.

Need more help? Check out [Channable’s Google Ads Growth Strategy](https://get.channable.com/google-ads-growth-strategy?utm_source=chatgpt.com) and arm yourself for the year’s biggest eCommerce opportunity.

Black Friday hacks and tips for maximum profit

From Search Ads to Smart Campaigns, Google Ads come in many different forms and having a clear understanding of each one is key to realizing PPC [campaign optimization](https://www.channable.com/blog/campaign-optimization-for-ecommerce).
 
If you’re looking to discover the [essential Google Ads best practices](https://www.channable.com/blog/google-ads-best-practices) for your business, you’re in the right place. Let’s start by taking a look at the different types of Google Ads available for you as a marketer and learn which one is best suited to achieve your marketing goals.

## An Overview of Google Ad Campaign Types
With a market share of [28%](https://www.mayple.com/blog/ppc-platforms), Google Ads is the biggest PPC platform in the world and yet, not everyone is a hundred percent clear on the different types of Google Ads available on the platform and how each can be utilized to fit your goals, such as brand awareness, traffic, sales, and more. 
![Google Ad Campaign Types.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/p554fvPxQW29KozTY7gL)
Essentially, there are nine different types of Google Ads available to marketers: Search Ads, Display Ads, Shopping Ads, Video Ads, App Promotion Ads, Performance Max Campaigns, Local Ads, Discovery Ads, and Smart Campaigns. Each ad type differs in terms of its placement, customization, and features. Keep reading to find out more about each one:

### 1. Search Ads
Search is what Google is known for so it stands to reason that its Search Ads are one of the most powerful tools at a marketer’s disposal. Google Search Ads are text-based ads that look like the typical link listings that appear on the search engine results page (SERP). 

Google Search Ads are keyword-based so getting these terms right is fundamental to matching your ad to the things people are searching for. Search Ads work most effectively when they are relevant, timely and high-quality. 

They can work particularly well at capturing high-intent users looking for specific products. If you’re unsure about the right keywords to use in your Search Ads copy, our [Google Ads audit](https://www.channable.com/blog/how-to-perform-google-ads-audit) can point you in the right direction.

### 2. Display Ads
Display Ads are visual ads that appear across the 200 million sites, apps, and videos that make up the Google Display Network. They can consist of images, videos, logos, text, or animations and you might find them as banners, to the side of your screen or woven throughout the content you’re consuming.

Best practices for Display Ads include using compelling visuals, clear CTAs, and targeting options for better performance. Although Display Ads have a relatively low click-through rate, their conversion value is high, making them especially good for driving brand awareness.

### 3. Shopping Ads
Retailers may find that Shopping Ads are the best option for them. Shopping Ads deliver a more visual way to promote products, pairing product images with prices and other details directly in the SERP, Google Maps, and other relevant locations. They work by pulling data from product feeds in the Google Merchant Center.

The benefit of Shopping Ads for eCommerce comes from the way they showcase real, tangible products and drive high purchase intent. Of course, there are other eCommerce-focused platforms out there so even if you’re certain this is the right type of ad for you, be sure to compare [Google Ads vs Amazon Ads](https://www.channable.com/blog/google-ads-vs-amazon-ads) before you allocate your marketing budget. 

### 4. Video Ads
Video Ads are those hosted on YouTube, acquired by Google in [2006](https://www.investopedia.com/google-s-incredible-youtube-purchase-15-years-later-5200225), and other sites within the Google Display Network. They come in various formats, including skippable in-stream ads, bumper ads, masthead ads, and others. 
![Video Ads.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/56caEn7HQkeELHbnT6GA)
The advantage of Video Ads is how effective they can be for storytelling, brand awareness, and product demonstrations. They say a picture tells a thousand words, well, a moving picture can be even more compelling for getting your campaign message across.

### 5. App Promotion Ads
App Promotion Ads are tailored to promote app downloads and engagements across Google properties like the SERP, Play Store and others. 

Rather than asking businesses to build an ad from the ground up, these work by taking data from your app's Play Store listing, before testing various layouts that align with your keywords. These ads are ideal for mobile-centric businesses, as they are specifically designed to increase app downloads and usage.

### 6. Performance Max Campaigns
Launched in late 2021, Performance Max Campaigns use Google’s AI to optimize ad performance across all Google ad channels, automating processes where possible. Because Performance Max Campaigns require little from advertisers aside from sharing their campaign goals, they are a great way of optimizing ad placements and budget allocation without the need for much manual work

### 7. Local Ads
Local Ads are ideal for marketing brick-and-mortar stores to nearby customers and promoting location-specific products. But first, advertisers have to meet Google’s requirements as part of the Local Services Ads hub. 

Local Ads are highly targeted ads designed to drive in-store visits and promote local services. After clicking on a Local Ad, individuals can then call or message the business directly.

### 8. Discovery Ads
Among the various types of Google Ads, Discovery Ads are great for targeting prospects who are open to finding something new. Using visually engaging content, Discovery Ads are displayed on YouTube, Gmail, and the Google Discover feed.

Discovery Ads are another Google Ad leveraging AI, using the technology to tailor ads across channels. Given that [22%](https://www.marketingweek.com/marketers-ai-online-luxury-5-interesting-stats/) of marketers reportedly use AI multiple times a day in their role, this is hardly surprising. 

### 9. Smart Campaigns
Smart campaigns are Google’s AI-driven ad campaigns for small businesses and beginners. Although they require marketers to be a little more hands-on than with Performance Max Campaigns, Smart Campaigns act as a centralized hub for cross-channel advertising, saving brands the hassle of creating separate campaigns for each relevant channel.

Smart Campaigns still provide useful automation features when targeting a range of channels, such as the SERP, Google Maps, YouTube, and others. However, the limited control that marketers are given over settings could be an issue.

## Finding the right type of Google Ad for you
If you’re searching for PPC campaign optimization, choosing the right type of Google Ad is key, but this will ultimately depend on what your goals are. Search ads, for example, are great at driving traffic for service-based businesses. Alternatively, if you want to target shoppers in close proximity to your store, Local Ads might be the way to go. 

There is real value to be had in testing different ad types to find the best fit for your brand. There’s a lot to consider when setting up a Google Ads campaign (as our [Google Ads cheat sheet](https://www.channable.com/blog/blog-channables-handy-google-ads-cheat-sheet) shows) and no one type of ad is right for everyone. At Channable, we can help your eCommerce business make the most of whichever type of Google Ads you ultimately decide is the best for you. 

No matter your growth stage, Channable provides all the key solutions businesses need to successfully advertise on Google, Amazon and Bol. Find more information [here](https://www.channable.com/products/ppc-tool).

What are the different types of Google Ads marketers should know about?

Imagine launching a high-budget marketing campaign only to have your premium leather hiking boots displayed to users looking for cowboy hats. In the competitive eCommerce landscape, making sure your products map exactly to what online shoppers are actively searching for requires highly structured data. 

To solve this visibility challenge, digital merchants rely on accurate **Google product categories** to align their inventory with high-intent search queries. In this blog, you will learn the best practices for utilizing the **Google product taxonomy** alongside intelligent automation solutions like [Channable](https://www.channable.com/products/product-feed-management-tool) to effortlessly scale your multichannel selling strategy, eliminate ad waste, and turn clicks into profitable conversions.

## What is a Google product category?
At its core, the **google product taxonomy** is a standardized, globally recognized framework developed by Google to classify items sold online. It consists of an extensive, predefined architecture containing over 6,000 distinct verticals and sub-verticals. 

When you export your catalog via an eCommerce data feed, this classification is transmitted through the mandatory or optional google_product_category attribute. This structural code tells search algorithms exactly what your product is, ensuring it appears in front of the right buyers.

To navigate this system successfully, eCommerce brands must understand how data is passed to ad networks. For an official, comprehensive list of these predefined categories, you can reference the [Google Merchant Help Center](https://support.google.com/merchants/answer/6324436), which updates this taxonomy to reflect changing global consumer trends.

When submitting this information in your data feed, merchants generally handle this categorization through three primary methods:

- **Automatic sorting**: Allowing Google's internal machine learning algorithms to scan your product titles and descriptions to assign a category path on its own.

- **Manual entry**: Manually downloading the spreadsheet taxonomy, hunting down numerical IDs, and mapping your catalog item by item.

- **[Intelligent AI mapping](https://www.channable.com/products/ai-product-listing)**: Leveraging automated feed software like Channable to analyze your catalog and map thousands of SKUs to the exact category path within seconds.

[![Replace banner.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmo2otg4baspp07uqp7xwwko1)](https://www.channable.com/next-level-ecommerce)

## Product type vs. Google product category: The core differences

It is common for digital marketers to confuse the product_type attribute with the google_product_category attribute. While both serve to organize your inventory, they operate under fundamentally different rules and intentions.

The primary difference lies in ownership: **Product Type** is your internal, completely customizable organizational structure, whereas the **Google product category** strictly adheres to Google's rigid, predefined public taxonomy.

The following comparison table outlines the operational differences between these two feed attributes:

<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;">**Feature**</td>
<td style="border: 1px solid #cccccc;">**Google product category**</td>
<td style="border: 1px solid #cccccc;">**Product type**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Source authority**</td>
<td style="border: 1px solid #cccccc;">Predefined strictly by Google's taxonomy</td>
<td style="border: 1px solid #cccccc;">Defined completely by the merchant</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Taxonomy reedom**</td>
<td style="border: 1px solid #cccccc;">Must match one of the 6,000+ official paths/IDs</td>
<td style="border: 1px solid #cccccc;">100% customizable to match internal site navigation</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Primary purpose**</td>
<td style="border: 1px solid #cccccc;">Used by Google to calculate ad relevance and taxes</td>
<td style="border: 1px solid #cccccc;">Used by merchants to segment bidding and budget in Ads</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Formatting example**</td>
<td style="border: 1px solid #cccccc;">Apparel & Accessories > Clothing > Activewear</td>
<td style="border: 1px solid #cccccc;">Homepage > Summer Clearance > Men > Gym-Tees</td>
</tr>
</tbody></table>

## Strategic impact of the Google product taxonomy on multichannel ads

The data categories you embed within your product feed directly dictate the performance of your advertising campaigns, especially within Google's asset-heavy [Performance Max (PMAX)](https://www.channable.com/products/ppc-tool/google-ads) campaigns. Because shopping ads are dynamically generated, the algorithm pulls context directly from your backend attributes to assess match quality.

Properly organizing your product feed offers benefits across your entire multichannel marketing strategy. By ensuring every SKU is correctly mapped within the overall **Google product taxonomy**, businesses unlock several performance boosts:

- **Elevated product search visibility**: Google uses granular category mapping to verify ad relevancy. A specific categorization path keeps your product from being outbid by unrelated items in broad searches.

- **Higher click-through and conversion rates**: Buyers clicking on highly specific category-targeted ads display explicit purchase intent. They know what they want and what it costs, accelerating their journey down the sales funnel.

- **Flawless automated tax compliance**: In large markets like the United States, sales tax rates vary based on product type. The correct category code ensures your checkouts calculate regional tax obligations with total compliance.

- **Instant multi-platform scale**: Many channels like Meta (Facebook/Instagram Ads), Pinterest, and Criteo natively accept the Google product taxonomy formatting. A clean Google feed unlocks instant deployment across these networks without rebuilding data sheets from scratch.

## How to set up and automate Google Product Categories

Mapping your inventory requires choosing a method that matches your operational scale. Relying entirely on Google’s automated guesswork can lead to mismatched listings, while manual entry collapses under the weight of large, rotating inventories.

To optimize your operational workflow, let us break down how modern retailers approach product categorization using a combination of manual oversight and advanced platform automation:

### 1. Automatic categorization (The standard approach)
If you leave the category field blank, Google will crawl your raw text data (titles, descriptions, brand, and GTINs) to guess the closest match. However, if your product titles use creative marketing language rather than literal descriptions (e.g., "Midnight Velvet Breeze" instead of "Dark Blue Silk Dress"), Google will likely assign a generic or inaccurate category, tanking your campaign efficiency.

### 2. Manual product mapping (The legacy approach)
Merchants can download the text files containing the complete google product taxonomy, use search functions to isolate numerical IDs, and hardcode those values directly into their spreadsheet cells. While free, this method lacks scalability and is highly prone to human error when managing thousands of rotating SKUs.

### 3. AI product categorization with automation (The modern approach)
Market leaders leverage [AI-driven feed management](https://www.channable.com/products/ai-product-listing/categorization) platforms like Channable to solve taxonomy challenges at scale. Channable's machine learning algorithms analyze your existing product catalog data and automatically match your items to the correct Google product c ategories with an 98% accuracy rate.

[Raw Product Catalog] ➔ [Channable AI Categorization Engine] ➔ [98% Accurate Google Taxonomy] ➔ [Google, Meta, Marketplace Feeds]

<img src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/FYjhtUu4Te9FLa1A0jYA" alt="Intelligent product categorization in Channable">

By transitioning to an automated feed management platform, you eliminate hours of manual labor, ensure real-time updates when Google alters its category paths, and deploy clean, hyper-targeted data sets across your entire multichannel tech stack within minutes.

## 5 tips to optimize your feed for maximum conversion
Optimizing your feed is an ongoing strategy that requires continuous refinement. Mismatched data flags can trigger account suspensions in the Google Merchant Center, lower your Optimization Score, and impact your Return on Ad Spend (ROAS).

To maintain a competitive edge and secure peak positions on search result pages, implement these five actionable feed optimization techniques:

### 1. Audit feeds before going live
Never push an automated feed live without performing a validation check. Small semantic errors can route your products to incorrect audiences. For instance, if you sell premium kitchen cooking pots, verify that your rule engine maps them under Home & Garden > Kitchen & Dining > Cookware rather than outdoor gardening flowerpots. Regular data audits safeguard your ad spend from routing toward irrelevant impressions.

### 2. Prioritize granular and hyper-specific paths
Always select the deepest, most specific subcategory available within the **Google product taxonomy**. If your store sells unlocked mobile devices, do not stop at a broad category level like Electronics. Instead, drive the path down to the end: Electronics > Communications > Telephony > Mobile Phones > Unlocked Mobile Phones. Granularity signals absolute relevance to the ad auction bidding engine.

### 3. Deploy intent-driven A/B testing
If an item naturally bridges two distinct categories, use feed rules to split-test their performance over a 30-day cycle. For example, specialized dog nutritional products could logically sit under either Dog Food or Dog Supplements. By [segmenting your products](https://www.channable.com/products/channable-insights/segmentation) and tracking performance metrics, you can discover which category path yields a lower CPA and higher conversion volume.

### 4. Sync feed attributes with landing page UX
Maintain data continuity between your background ad feed attributes and your consumer-facing website design. If a user clicks an ad explicitly targeting a hyper-specific category, the landing page structure, breadcrumbs, H1 headers, and technical specifications should mirror that classification. A seamless transition prevents friction, builds trust, and drastically reduces bounce rates.

### 5. Localize feeds for international market architectures
Remember that category specifications vary across international borders to account for regional terminology and local tax codes. When scaling your brand into markets like the US, UK, Germany, or France, construct localized export feeds tailored specifically to the regional taxonomy of each target country. This localized precision prevents feed rejections and compliant cross-border transactions.

## Supercharge your multichannel scaling strategy
Perfecting your **Google product categories** is a core pillar of a profitable, scalable multichannel marketing strategy. By transforming your raw data feed into a streamlined, structured asset, you directly improve ad visibility, maximize conversion efficiency, and protect your marketing budgets from costly ad spend leakage.

Ready to automate your eCommerce growth, harness the power of AI-driven feed management, and deploy optimized product data across global channels with a single click? 

[Book a personalized demo with a Channable eCommerce expert today](https://www.google.com/search?q=%23)and discover how to easily scale your brand's digital footprint.



Master Google Product Categories to maximize multichannel sales

Performance Max (PMAX) is a goal-based campaign type that allows advertisers to access all Google Ads inventory from a single campaign using AI-driven automation. With Google Performance Max campaigns, you can reach customers across Search Ads, Shopping, YouTube, Display, Discover, Gmail, and Maps, all from one setup.

This article explains everything you need to know about Google PMAX in 2026. Discover how it works, the pros and cons, and the latest tips to help you set up and optimize your campaigns for better results.

## Key Takeaways
Before diving into the details, here’s a quick overview of what you’ll learn in this article. These highlights will help you quickly understand why Performance Max is worth your attention.

- Reach customers across Search, Shopping, YouTube, Maps, and more from a single, automated setup.. 

- PMAX uses Google’s newest machine learning to automate bidding and placements, finding customers you might miss with manual campaigns.

- Use features like campaign-level negative keywords and brand exclusions to optimize your campaigns.

- Scale your ad creative quickly by using Asset Studio to generate high-quality images and videos.

## What is Google Performance Max (PMAX), and why is it important in 2026?

[![PMax Campaigns 2023-4.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmfdyqbor01dr06whm9ax7h0u)](https://www.channable.com/next-level-ecommerce)

[Performance Max](https://support.google.com/google-ads/answer/10724817?hl=en) is an all-in-one campaign type that lets advertisers manage their entire Google Ads inventory through a single, goal-driven setup. Instead of managing separate Search, Display, YouTube, and Shopping campaigns, PMAX uses automation to put your ads where they are most likely to convert.

Performance Max is designed to simplify complex advertising strategies by allowing AI to take over bidding, targeting, and ad placements, while giving marketers the flexibility to focus on strategy. PMAX campaigns maximize your reach by using AI to find the best customers across all Google platforms simultaneously. By automating bidding and placements, it saves you time while ensuring your budget is always spent on the highest-converting opportunities.

## Google Performance Max campaigns: How do they work?
Understanding how [Performance Max for Google works](https://www.channable.com/blog/pmax-pros-and-cons) is important before launching your first campaign. At its core, it combines multiple Google Ads tools and channels into a single, automated campaign, but with strategic levers advertisers can still pull.

Performance Max campaigns simplify complexity by automating:

1. **Asset optimization** → Upload headlines, descriptions, logos, images, videos. Google tests and delivers the best-performing combinations.

2. **Cross-channel advertising** → Reach audiences on Search, Shopping, YouTube, Display, Discover, Gmail, and Maps simultaneously.

3. **Smart bidding** → Choose between Target CPA, Target ROAS, or Maximize Conversions. AI adjusts in real time.

4. **Audience signals** → Direct AI by providing signals and guidance (first-party data, remarketing, or custom audiences).

[![Replace banner.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmo2otg4baspp07uqp7xwwko1)](https://www.channable.com/next-level-ecommerce)

## Performance Max vs Smart Shopping
Smart Shopping was the predecessor of Performance Max, and all campaigns were automatically upgraded by Google by the end of 2022. While they share the same foundation, PMAX has expanded far beyond Smart Shopping.

### Key differences:

- **Channel reach** – Smart Shopping focused on Shopping and Display, while PMAX also covers YouTube, Discovery, Gmail, Search, and Maps.

- **Campaign structure** – Smart Shopping used ad groups and product groups. PMAX replaces these with asset groups (collections of creatives) and listing groups (organized product lists).

- **Conversion goals** – Smart Shopping optimized only for sales. PMAX lets you set multiple goals and assign different values to each.

- **Visibility & AI **– PMAX combines smart bidding with advanced targeting, making ads more visible and adaptable to business objectives.

In short, Smart Shopping was narrower and sales-focused, while Performance Max is broader, smarter, and aligned with multiple goals.

## Advantages of using Google Performance Max
Why should advertisers switch fully to Performance Max in 2026? Beyond automation, PMAX provides a wider reach, more advanced AI targeting, and stronger integration with Google’s ecosystem.

Here are 5 reasons why advertisers choose PMAX:

1. More conversions – Machine learning improves targeting and ROI.

2. **Time savings** – Manage one campaign instead of many.

3. **New customer growth** – Advanced signals help acquire more audiences.

4. **Complements Search campaigns** – Expands reach without replacing core search.

5. **One campaign, more reach** – Covers all of Google’s ecosystem with a single setup.

![PMax Campaigns 2023-5.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmfdyqbnu01dk06whi5xgz77u)

## Disadvantages of Using Performance Max
To make your PMAX campaigns work, you have to stay on top of your creative assets and be extra careful with your data so the automation doesn't steer things in the wrong direction.

**1. Limited control over creative testing** In a traditional display or video campaign, you can A/B test specific headlines against specific images. As PMAX mixes and matches your assets, you don't get data on which specific combination of image + headline actually drove the sale.

**2. High dependency on data** If your account doesn't have a high volume of conversions (or if your tracking is messy), the algorithm can struggle to find your audience.

**3. Cannibalization of branded search** If not configured correctly, PMAX has a habit of "stealing" credit from your existing Search campaigns. It often bids on your brand keywords because they have a high conversion rate, which can inflate PMax's perceived performance while driving up your costs for terms you’d likely win anyway.

## How to set up a Performance Max Campaign in 2026
Setting up a PMAX campaign is more streamlined than traditional Google Ads campaigns, but it requires thoughtful preparation. From budgets to assets, each step plays a role in determining success.
![PMax Campaigns 2023-8.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmfdyqbnz013l06uz8bpa1ivv)

1. Log into Google Ads → New Campaign → Choose Goal (Sales, Leads, or Website Traffic).

2. Select Performance Max as the campaign type.

3. Set your budget & bidding strategy (Target CPA or Target ROAS).

4. Define targeting: locations, languages, conversion goals.

5. Create asset groups with images, logos, videos, headlines, sitelinks, and audience signals.

6. Review & launch.

## Performance Max tips: Do’s and Don’ts
Even though PMAX is automated, advertisers can’t simply “set it and forget it.” Following best practices ensures the algorithm works in your favor while avoiding mistakes.

**Do’s:**

- Maintain accurate conversion tracking: Use a mix of GTM, server-side tracking, and offline imports to feed the AI high-quality data.

- Use [brand exclusion](https://support.google.com/google-ads/answer/14505308?hl=en) lists to prevent PMAX from inflating results with your own branded search traffic.
 
- Use Google’s built-in generative AI (Asset Studio) to iterate on lifestyle images, but make sure to review them for brand consistency
 
- Segment by "Profitability" rather than "Product". Use custom labels to group items by margin, allowing the AI to bid more aggressively on high-profit items.

**Don’ts:**

- Don’t ignore Channel-level reports. Use the updated transparency reports to see if PMax is over-spending on Display or YouTube at the expense of Search.

- Avoid "thin" asset groups. Ensure every asset group has a full suite of 4K video, high-res images, and diverse headlines to avoid being penalized in the auction.

- Don't forget Campaign-level negatives. Apply specific negative keyword lists to your PMAX campaigns to maintain surgical control.

## 4 best practices to optimize your Performance Max campaigns 
Optimization is where advanced advertisers gain an edge. Since Google automates most of the campaign, your job is to fine-tune inputs like feeds, audience signals, and creative assets to maximize results.
![PMax Campaigns 2023-9 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmfdyqbnp018e07w7lvtfc2xw)

1. Apply negative keyword lists directly to individual PMAX campaigns, allowing for better control over where your ads appear without affecting the entire account.

2. Use the "Insights" tab to see a breakdown of spend and performance across YouTube, Search, and Display. This allows you to adjust your creative strategy if one channel is underperforming.

3. While AI finds the audience, you can now set demographic exclusions (such as age or gender) to ensure your budget is not wasted on irrelevant audiences.

4. Combine Final URL expansion with specific Page Feeds to tell Google exactly which parts of your site are high-priority for traffic.

## 3 useful Performance Max features that you should use in 2026
Google continues to release new features that make PMAX smarter and more adaptable. These tools help advertisers improve campaign control without reducing the benefits of automation.

1. **New customer acquisition (NCA) goal** – This offers a "New Customer Only" mode that ensures not a single cent is spent on existing customers, or a "Value Addition" mode that bids higher for new users.

2. **Brand settings** – Centralized control to exclude your brand or competitor brands from the PMAX auction with one click.

3. **Generative AI integration** – The built-in Asset Studio now allows for instant background removal, image expansion, and AI-voiceover video generation within the PMAX setup flow.

## Set up your Google PMAX campaigns today
Performance Max has become Google Ads’ backbone. It simplifies campaign management, improves efficiency, and enables advertisers to scale across multiple channels without losing sight of ROI. The key to success lies in combining automation with smart optimization strategies.

If you want to take your campaigns further, solutions like PPC optimization and Google Ads Automation inside Channable can help maximize your Performance Max results.


**External Resource:** [Search Engine Journal: Google Ads Updates](https://www.searchenginejournal.com/google-ads/)

Google Performance Max campaigns (PMAX): The ultimate guide in 2026

Nowadays, it is very simple to set up a Google Ads account, create a couple of campaigns and then wait for the results. You might think that Google’s AI capabilities lowered the barrier to entry when it comes to managing the campaigns, but without giving the algorithm the input it needs, getting good results out of your campaigns is not as easy as it seems. In this article, we will discuss some of the Google Ads best practices for 2024 to maximize your campaigns and take it to the next level.

## Leverage automated bidding

With Google's AI bidding algorithms taking the reins, only a handful can still successfully run manual CPC campaigns. This shift means advertisers can breathe easy, as bidding strategies now handle the heavy lifting, allowing them to concentrate on other aspects of their accounts.

However, if you are just starting with a brand new Google ds account, you will not have any historical conversion data. In this case, it is better to set up your campaigns with a manual CPC bidding strategy. 

Keep in mind that [Smart bidding is always learning](https://support.google.com/google-ads/answer/10970825), even from manual CPC campaigns. So when you have enough conversions, you can switch your bidding strategy. A good benchmark is to have about 15-30 conversions / month before switching.

## Check your competitors’ ads

![Ads Transparency Center.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/9Q60fGrJS8u5GKBxntLg)

This might not seem an obvious thing to do, but it is a very good way of making your ads stand out. Through Google’s [Ads Transparency Center](https://adstransparency.google.com/), you can check what types of ads a company is running. 

You can find data on ad formats, sort filter them by location, and even check specific date ranges. This is really helpful, because it gives you information about the way they are writing the ads. 

With this information you will be able to position your products and services better and make more compelling ads. 

## Refresh the ad copy

![ad copy best practices.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/QnP9eCweTRiHj9CwYQ6Q)

Refreshing your ad copy every now and then is a must if you want to keep attracting clicks. And this ties nicely with the previous point we’ve discussed. After you have analyzed your competitors’ ads, you can start improving yours. 

First, you can look at the ad assets in your Google Ads account and see which headlines / descriptions got the most impressions. Also, make sure to check the Performance grade Google gave them. Remember to look at a longer date range when reviewing the assets’ performance. In order for Google to grade your assets, you’ll need at least 1000 impressions, but the more data you’re looking at, the better.

Besides these points, make sure you are using as many [ad copy best practices](https://marketingbowtie.com/how-to-craft-irresistible-google-ad-copy/) as you can:

- Include numbers in your ad copy: this will attract more attention and more clicks.
- Add the keywords in the headline
- Test imperative verbs to add an edge
- Include the landing page call to action in your ad
[![Replace banner.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmo2otg4baspp07uqp7xwwko1)](https://www.channable.com/next-level-ecommerce)

## Don’t forget about sitelinks and ad extensions

Sitelinks are a great way to maximize your ‘real estate’ in the search results. This will increase your overall CTR as people get more links they can click on. And it will give you the opportunity to paint a bigger picture.

You can complement your ad with related links. For B2C, you can add related product categories, subscription options and pricing, or any other important landing page your business might have. For B2B, the sitelinks can cover additional features, the pricing page, or the signup form page. 

Also, don’t forget to include the other types of extensions (image extensions, callouts, price extensions, etc.). These will help your ads to stand out even more. 

## Update to data driven attribution

If you haven’t done so yet, consider using Google’s data driven attribution model. This will give you more insight into how people are interacting with your ads. 

Typically, advertisers used last click attribution. But this model gives all the credit for the conversion to the last ad the user interacted with. 

With data driven attribution, all the ads the user interacted with will get a piece of that conversion. This way, you will know which are most engaging and more likely to lead to a conversion. 

This attribution model is a more accurate representation of your customers’ journey. So besides a very few exceptions, this is your best bet for optimizing your campaigns. 

## Test Performance Max campaigns

[Performance Max campaigns](https://www.channable.com/blog/performance-max-campaigns) can be a tough nut to crack. Their problem is that they are very easy to set up, and because they can target multiple channels make them very appealing. 

But the real challenge is to create a Performance Max campaign that performs well. You need to have a solid foundation to build your campaign on. And this starts with conversion tracking. 

Without good conversion tracking, Google’s bidding algorithm  will not know if the results are good, if any. This will affect the campaign and it can cause it to spend the budget without providing revenue for your business, or the campaign can stop spending altogether. 

Besides accurate conversion data, you must also provide PMax campaigns with high quality assets. You want to avoid feeding the campaign with subpar data as it will only generate subpar results - garbage in, garbage out. 

So make sure your product images are clear, with no overlays or text added, you include lifestyle images and show people how the product works. Another important aspect are the videos. If you don’t provide any, Google will create generic videos using your assets, and use them for [YouTube Ads](https://marketingbowtie.com/how-to-manage-your-youtube-ads-and-maximize-returns/). 

While you might be thinking it is a good thing because you don’t have to create them, they’re quality is low and might affect your brand image. 

## Optimize landing pages

When thinking about Google Ads performance, you should not neglect your landing pages. The ads are bringing in the traffic, but the landing page converts. A lot of traffic without conversions is just wasted money.

Your landing pages should consider the user's journey. Make it easy for a website visitor to find what they are looking for, to add to their cart, and checkout without too many steps. 

Another aspect to keep in mind is that Google assesses if a landing page reflects the ad message and the keywords you are targeting. If they match, the quality score for your keywords will increase. 

Moreover, optimizing your landing pages will also prepare you for Google’s Search Generative Experience. More likely than not, Google will include organic product listings in there (aside from the ads). 

## Be critical: Look at the context

![Google Ads Best Practices.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/qe0tD6WmRBy4P37vAj8e)

Keep in mind that best practices are just some tactics that work most of the time. But not all the time.  So, you should develop the habit of being critical of ideas. 

Depending on your account knowledge, think if it would make sense to implement such tactics. 

As an example, let’s say you sell snow globes. One of the best practices is to implement and test a PMax campaign. But will it really work for your business?

In this context, the algorithm will have a really hard learning phase. And by the time it might have finished learning, the season is done. 

So you might skip the PMax tactic and opt for a combination of a standard Shopping campaign and Search Ads. 

Driving Maximum ROI: Essential Google Ads best practices for your business

But how can you bypass banner blindness and make your Display Ads stand out from the crowd?  

In this article, we’ll share the most up-to-date Google Display Ads best practices. We'll cover everything from creating the right assets to designing landing pages that convert. We'll also share some tips on how to use the automation features in Google Ads to your advantage and maximize the success of your Display advertising this year. 

## 1. Use Responsive Display Ads

![Google responsive display ads.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/yjiYI8MTp2UrPrUI0yyA)

While static Display Ads have been the traditional method of creating ads for the Google Display Network, Responsive Display Ads are now the default ad format. 

Responsive Display Ads allow you to upload multiple variations of ad creatives, such as images, logos, headlines, and descriptions. Google will then automatically test different combinations of these creatives to determine which ones perform best in different placements and audiences.

Even though you’ll have less creative control, Responsive Display Ads are more likely to perform better than static ads. That’s because Google's algorithm will find the best combinations of creatives for each placement. Responsive Display Ads are also easier to create and manage as Google will automatically create and optimize your ads for you based on the assets you provide.


## 2. Create a number of different assets 

To make sure your Responsive Display Ads have a chance of succeeding, it’s important to give Google a wide selection of ad variations to work with. 

That means using all available headline and description fields, including different logo formats, and, whenever feasible, leveraging all 15 image slots. 

Here are some best practices for every Display Ad creative type: 

### Images 

![best performing Google Display Ad sizes.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ACG94RvzRbiwcsONwApM)

Images are the cornerstone of effective display ads, so it's crucial to ensure that the images you upload are high in quality. Crisp, clear images will grab attention and showcase your products in the best possible light. Make sure to avoid using blurry, excessively filtered, or color-inverted images. 

It’s also important to follow Google’s image guidelines. Responsive Display Ads let you upload up to 15 images in 3 aspect ratios: 

**Landscape image (1.91:1)**
- Recommended size: 1200 x 628
- Minimum size: 600 x 314
**Square (1:1)**
- Recommended size: 1200 x 1200
- Minimum size: 300 x 300
**Portrait (9:16)**
- Recommended size: 900 x 1600
- Minimum size: 600 x 1067

Finally, do not overlay any logos, text, or buttons over your images as this violates Google’s Ads policy. 

### Logos

If you have different versions of your logo (i.e. icon, text only, icon with text), we’d recommend uploading them to your Google Ads platform. 

Make sure to upload them in the correct aspect ratio: 1:1 (e.g. 1200 x 1200 px) and 4:1 (1200 x 300 px).

### Copy 

The best ad copy is clear, descriptive, and benefit-driven. For your headlines, use simple text to describe your products, such as “High-performance running shoes” or “Energy-efficient smart TVs for small spaces”. 

You can also include prices and promotions in your headlines to incentivize potential shoppers to click on your ads and browse your products. 

Descriptions can be up to 80 characters long, so use this extra space to showcase some additional information about your products. Consider including shipping times, your return policy, and any other benefits or problems your products solve. 

Want more tips? You can find more ad copy best practices in our [Google Text Ads guide](https://www.channable.com/blog/google-text-ads-ultimate-guide#:~:text=How%20to%20write%20Google%20Search%20Ad%20copy%20that%20converts).

<div class="cta">
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<p>Get hands-on with our tool for free!</p>
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## 3. Create 3 to 4 ads per ad group

Creating 3 to 4 ads per ad group allows you to test different messaging and imagery, enabling you to identify which combination resonates best with your target audience. Google Ads automatically shows the better-performing ads within an ad group more often. 

Here are examples of different images, messaging, or angles that you could test with different ads:

- **Product images:** Shots of your products from different angles and in different settings.
- **Lifestyle images:** Showing your products being used in real-world situations.
- **Social proof images:** Images of customers using or wearing your products.
- **Benefits-oriented messaging:** Focus on the benefits that your products can provide to customers.
- **Problem-solution messaging:** Identify the problems that your products can solve for customers.
- **Discounts or promotions:** Include any deals you may be running in your ad copy.
- **Seasonal or holiday promotion:** Test if seasonal promotions such as “Back to school” or “Black Friday deals” resonate with potential customers. 

[![Replace banner.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmo2otg4baspp07uqp7xwwko1)](https://www.channable.com/next-level-ecommerce)

## 4. Separate remarketing from brand awareness campaigns 

Remarketing campaigns are designed to engage users who have already shown interest in your brand by visiting your website or taking specific actions, such as adding products to their cart.  This means they are already familiar with your products and may be closer to making a purchase.

That’s why it’s a smart strategy to separate remarketing from brand awareness campaigns as it allows you to tailor your messaging to each audience. For example, remarketing Display Ads should focus on specific products, promotions, or messaging that removes any barriers to purchasing.

To make sure there’s no overlap between your remarketing and brand awareness campaigns, you can exclude your remarketing audience in your general Display Ads campaign. In the campaign overview, click “Audiences” and then “Add exclusions” at the bottom of the page. 

## 5. Keep your Display Ads and landing page consistent

Clicking on your Display Ad is just the first step in the customer journey. The landing page is where you'll seal the deal and convince potential customers to make a purchase. 

While it might sound obvious, making sure your landing page matches your ad in terms of messaging and imagery is critical. That's because you want the customer journey to be as seamless as possible to provide a consistent user experience. 

Ideally, your landing page will match the look and feel of your Display Ad in terms of colors, fonts, and images. If your ad text includes any limited-time offers or discounts, make sure to feature the same promotions on your landing page. 

## 6. Use Google’s advanced format options for Responsive Display Ads

![advanced format options for Google Responsive Display Ads.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/9VpCMfodTHKXOkL4kvg8)

Even though Responsive Display Ads can be more effective than their static counterparts, some eCommerce brands may feel like the quality of the auto-generated ads does not align with their brand image. 

The good news is that Google has launched a new feature called **‘advanced format options’** which enable you to create more visually appealing Responsive Display Ads. 

When you’re creating your ads, you’ll see an option to select three advanced formatting options: asset enhancements, auto-generated videos, and native formats.

Asset enhancements include smart cropping images to highlight focal points such as your product or headline and/or offer. The auto-generated video feature lets Google create video ads by combining your headlines, descriptions, and images. This is particularly useful if you do not have the time or resources to create animated banner ads.

## 7. Test keyword targeting 

Did you know that you can also target keywords in your Display campaigns? Under “Targeting” you can upload a list of keywords related to your products. 

You can either choose to show your Display Ads to people likely to be interested in your keywords and also webpages, apps, and videos related to your keywords; or only show ads on webpages, apps, and videos related to your keywords. 

If you already have a bunch of successful keywords in your [Search Ads](https://www.channable.com/blog/dynamic-search-ads-vs-responsive-search-ads), chances are, they'll work just as well on the Display Network. 

Just bear in mind that the intent is different on the Search and Display Network, but it's still worth testing to see if your top-performing keywords can also drive results in Display Ad campaigns. 

Bonus tip: Need inspiration for creating your own Display Ads? Check out [Google’s Rich Media Showcase](https://www.richmediagallery.com/) to view real examples from brands across different industries. You can even filter by country, ad product, vertical, format, and sizes. 

## Simplify your Google Ads with automation!

Facing the challenge of creating thousands of ads with the right headlines and descriptions? Struggling to keep your ads updated with constant stock and price changes? Feeling overwhelmed trying to stay in control of your ad campaigns and performance? These common pain points can make managing effective advertising campaigns feel impossible.

Our [Google Ads automation tool](https://www.channable.com/products/ppc-tool/google-ads) can take the load off! It uses your product feed to automatically create dynamic ads, ensuring they're always updated! 

Here’s how it works:
1. **Easy ad creation**: Create one template, connect it to your data, and let our tool do the rest.
2. **Quick asset addition**: Efficiently scale the integration of assets into your campaigns in just a few simple steps
3. **Real-time updates**: Stock or prices change? Your ads update automatically—no manual work required.

Jump quickly into creating highly-targeted and accurate ads, making sure your brand stays relevant at all times. 

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7 best practices to elevate your Google Display advertising campaigns

eCommerce businesses usually run ad campaigns on search engines and marketplaces to create brand awareness. But video ads are also a powerful tool for every step in the sales funnel. 

Google Video Ads have a real impact in eCommerce when it’s done right. Because more than 33% of shoppers purchased products are discovered on YouTube.

Google offers many options (Video action campaigns, skippable, bumpers, in-stream, etc.) to run video ads on its platforms. Those variations serve different business goals and you can shape them to fit your goals. 

If you utilize Google Video Ads aligned with your goals, you can increase your traffic, broaden your audience, and generate more revenue. 

In this article, you will find the key benefits of Google Video Ads and tips on how you can improve your video ad campaigns.

![Google Video Ads and YouTube are indispensable tools for eCommerce brands.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Bwzx1llTE6p0QfVJHmmf)

## Google Video Ads and YouTube are indispensable tools for eCommerce brands

YouTube is [the 2nd most visited website](https://www.similarweb.com/top-websites/) in the world after Google. YouTube is not only a video streaming platform or social network, it’s also a search engine!

People visit YouTube for various reasons. Sometimes it’s learning how to do something, doing research on a specific product, or simply watching entertaining videos as long-form content or Shorts. 

Google Video Ads integrate with the viewing experience and reach the viewer directly when they're interested and engaged. This could help you to create awareness and generate website visits instantly with the right ad campaigns.

People give more attention to video content on YouTube and other pure video platforms compared to video content on other social media platforms.

[A study conducted in the UK finds](https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/video/why-youtube-more-just-viewers/) that **83%** of viewers on YouTube actively watched or listened to the content, while only **58%** of viewers gave the same attention to video content on other social media platforms.

As a seller, you can use this attention for your growth with the right tone of voice and message.

This ad experience could be good or bad depending on the content, audience targeting, and hooks placed in the video.
[![Replace banner.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmo2otg4baspp07uqp7xwwko1)](https://www.channable.com/next-level-ecommerce)

## Fundamentals of Google Video Ads formats

In Google Video Ads, Sellers can create captivating video campaigns with various ad formats. Each format serves a different goal. By using Google Video Ads, you can reach new customers through YouTube and Google’s 3rd party video partners.

Current ad formats provided by Google:

- Skippable in-stream ads 
- In-feed ads 
- Non-skippable in-stream ads
- Bumper ads
- Outstream ads

![Fundamentals of Google Video Ads formats.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7H0KJVX8S2WRn1fBvrHT)

These are the key video ad formats Google uses. However, the most effective formats are Video action campaigns because they can be optimized to take action by viewers or promote products and direct visitors to visit your shop.

### How to allocate your advertising budget?

Not every seller has the same ad budget to allocate to each campaign. Google Video Ads can be a valuable tool for business owners, but it has a learning curve for beginners.

It’s best to start with baby steps and understand the Google Video Ads platform dynamics. Sellers don’t have to be experts instantly and be the masters of ad campaigns. But investing time, effort and money could lead to new success for your ads.

There are a few things to establish before deciding on your video ad campaign.

- How long does it take from the first contact with the customer to making a purchase?
- What is your profit margin for each sale?
- How competitive is your product category?
- How much can you spare for ad campaigns?

Sellers should spend some time on their Google Video Ads campaigns to understand what content and tone of voice is right for their audience. This requires insight and experimentation.

If your budget is tight, it’s better to focus on keywords with low competition in search volume or promoting a few products rather than displaying your entire inventory.


## How attribution works for video ads

YouTube campaigns allow advertisers to check cross-network attribution reporting, as a result, eligible sellers opt-in to see both YouTube and Display ads in their reporting dashboards. Attribution reports include “Top parts”, “Path metrics”, “Assisted conversions”, and “Model Comparison” reports.

Google Video Ads utilizes machine learning algorithms to evaluate interactions with ads. This helps you to evaluate the performance of your ad campaigns and drive customers to desired conversion points. 

Another benefit is that sellers can see how different channels support each other to deliver a better experience through the customer journey. 

Data is every eCommerce shop owner's best friend when it comes to gaining new customers. Data-driven attribution models help sellers assess how their campaigns perform and decide how to create brand awareness and turn visitors into customers in the long term.

## Best Options of Video Ads for Online Retailers

Skippable in-stream ads and In-feed ads are the most suitable options for eCommerce sellers. Because Video action campaigns are customizable and can directly promote your products. 

### Video action campaigns

When you advertise your videos through Video action campaigns, the ad will be shown to viewers before, during, or after the other YouTube videos. Viewers are able to skip the ad after five seconds. 

Sellers can easily add product details and shopping links to their products by simply connecting their Google Merchant Center accounts. 

This also improves the experience of prospects by directly visiting the product page and making the purchase while watching a video related to the product.

Video action campaigns include the **product title**, **price**, and **image of the product**. One minor downside of this format is it’s only available on in-stream ads and not on the Google Video Partners network. 

That means your Google Video Ads will only be viewed on YouTube but not on 3rd party video partners.

Main benefits of Video action campaigns:

- **Drive more conversions:** Run your video ads on and off YouTube and drive more conversions while still optimizing the lowest CPA.
- **Improved campaign performance:** When you combine your inventory from YouTube, Google video partners, and other datasets, you can get improved performance from Video action campaigns to reach new customers.
- **Scaling your campaign:** Video action campaigns can run your ads on mobile, desktop, and TV in one campaign. So that you won’t need to set bids and budget for each inventory source.

## Get the best out of Google Video Ads campaigns

Video action campaigns can help you to reach your campaign goals. Because they enable you to promote your products directly linked to videos and your audience. 

YouTube and Google Video Ads are your next undiscovered opportunity to reach new heights for your eCommerce business. 

Acquiring new customers through ad campaigns is a long-term endeavor that demands patience and trust. However, it can lead to unprecedented revenue and traffic growth for your business. 

[Channable is here to help you](https://www.channable.com/industry/retail-ecommerce) achieve your business goals with efficiency-boosting automation that matches your ads and product listings to your inventory with just a few clicks.

And don’t forget, people will see your video ads before, during, or after a video that they want to watch. 

Be conscious about your message, delivery, and context so that viewers will want to see your ads too!


Google Video Ads: How to use video to grow your eCommerce shop

If you're not using Google Text Ads for your business, you're missing out on a huge opportunity to reach potential customers. Google is the most popular search engine in the world, so your ads have the potential to be seen by thousands of people every day.

This guide will explain everything you need to know about Google Text Ads, including the different types of search ads, ad copy best practices, and the importance of a good landing page.

## What are Google Search Ads?

Google Search Ads, also referred to as Google Text Ads, are pay-per-click (PPC) ads, which means that you only pay when someone clicks on your ad. The amount you pay per click is determined by several factors, including the competitiveness of your keyword, your quality score, and your bid amount.

Google Text Ads are typically made up of two or three headlines, two descriptions, and a display URL. The headlines and descriptions should be clear, concise, and relevant to your keyword, while also communicating the benefits and features of your product or service. 

Search Ads blend seamlessly with the organic search results, marked only by the small "Sponsored" label next to the URL. The primary goal of these text ads is to direct users to your website and encourage them to take a specific action, such as making a purchase or filling out a contact form.
[![Replace banner.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmo2otg4baspp07uqp7xwwko1)](https://www.channable.com/next-level-ecommerce)

## What are the benefits of Google Search Ads?

[Google Text Ads are relatively straightforward to set up](https://www.channable.com/integrations/google-adwords-tool), and bring several advantages for digital marketers:

- You can show your ads to people who are actively searching for your products or services, allowing you to reach potential customers when they are most likely to buy. 
- If your bid is high enough, you can appear on the first page of search results as soon as your ads are live.
- You can choose the keywords you want to target, set your own budget, and write your own ad copy, giving you a lot of control. 
- Search ads are highly measurable, meaning that you can track your clicks, impressions, cost per click (CPC), and conversion rate to see how your ads are performing. 

### Google Search Ads (PPC) vs. organic search results (SEO)

![Difference between Google Search Ads PPC and organic search results SEO.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/IUMLGgrGQzCIl9EFDpqm)

PPC and SEO are two different strategies for driving traffic to your website. PPC is a paid advertising strategy, while SEO is an organic search optimization strategy.

SEO (Search Engine Optimization) is the process of improving your website so it ranks higher in search engine results pages (SERPs). When someone searches for a keyword related to your business, you want your website to show up near the top of the first page. 

As PPC ads typically appear at the top of SERPS, they can start generating traffic to your website immediately, but they can be expensive, especially for competitive keywords. SEO takes longer to produce results (sometimes months or even years to rank organically for competitive keywords) but it can be more cost-effective in the long run.	

## Different types of Google Search Ads

Google offers two different types of text ads: Responsive Search Ads and Dynamic Search Ads. Here’s a brief overview of both ad types: 

### Responsive Search Ads

[Responsive Search Ads](https://www.channable.com/blog/responsive-search-ads) are the default ad type for Search campaigns in Google. This ad type allows advertisers to provide up to 15 headlines and up to four descriptions, and based on the specific search queries, Google will automatically test different combinations to provide relevant ads to users. 

### Dynamic Search Ads

Dynamic Search Ads are a dynamic ad type, ideal for advertisers with multiple landing pages and/or products. Instead of manually creating individual ads for specific keywords, Dynamic Search Ads automatically generate ads based on the content of your website. All you need to do is specify which landing pages Dynamic Search Ads should use, and include two descriptions. 

If you want to dive deeper into the differences between Dynamic Search Ads and Responsive Search Ads, [check out this detailed article on the topic](https://www.channable.com/blog/dynamic-search-ads-vs-responsive-search-ads) to see which is best for your business.  

## How are Google Text Ads served? 

![How the Google Search Ads auction works.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/CNlZS946SmeeQNlJCaNO)

Google uses an auction system to determine which ads are displayed for a given search query. The highest bidder with the highest quality score will have their ad displayed at the top of the SERP.

Your quality score is a measure of how relevant your ad is to the user's search query and how likely it is they will click on your ad. Google uses a variety of factors to calculate your quality score, including your ad copy, your landing page quality, and your click-through rate (CTR).

[5 main factors](https://support.google.com/google-ads/answer/6366577?hl=en) in the ad auction determine which ads appear, and in what order:

1. **Your bid:**This is the maximum amount you are willing to pay for each click on your ad. The higher your bid, the more likely your ads will be delivered.
2. **The quality of your ads:** Google assigns a Quality Score to your ad based on the relevance of your ad and landing page. A high Quality Score can help you achieve a better ad position at a lower cost.
3. **Your ad assets:** Such as a phone number or additional links. Google Ads predicts how these assets and other ad types will affect your ad's success. This means that even if your competitors bid more, you can still get a better position for less money with the right keywords, ads, and assets.
4. **Your Ad Rank:** This is calculated by multiplying your Quality Score by your maximum CPC, determining the position of your ad in the search results.
5. **The context of your ad:** To determine your Ad Rank, Google considers the search terms, the person's location, their device (like mobile or desktop), the time of the search, the nature of the search terms, and other factors. 

## Keywords and negative keywords

Keywords are the backbone of any successful Google Text Ads campaign. Keywords are the words and phrases that you want to target with your Search Ads. So when someone searches for one of your keywords, your ad will be eligible to be displayed. 

You want to choose keywords that are relevant to your business and likely to be searched for by your target audience. The sweet spot is choosing keywords that have a high enough search volume but not too much competition.

You can use handy tools like the [Google Keyword Planner](https://ads.google.com/home/tools/keyword-planner/) to discover new keywords, see the monthly search volume, and estimate the CPC.

Negative keywords are words and phrases that you don't want to target with your Google Search Ads. For example, if you’re an e-commerce brand that sells high-priced clothing, you might want to add negative keywords like ‘cheap’, ‘discount’, etc., to avoid showing up for irrelevant search terms.  

### How many keywords should I have per ad group?

It is generally recommended to have 5-10 keywords per ad group, and [no more than 20](https://www.wordstream.com/blog/ws/2022/05/10/google-ads-account-structure#:~:text=no%20more%20than%2020%20keywords%20per%20ad%20group). This will help to keep your ad groups focused and create ad copy that is relevant to each keyword.

## How to write Google Search Ad copy that converts 

![Google Search Ad copy best practices.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/MUcSPrgBTGWcL8o63rby)

Good ad copy is clear, concise, and relevant to your keyword. It should also be persuasive and include a call to action. Here are four tips for writing engaging ad copy, including examples:

### 1. Create product-centric headlines

Highlight your products' key features, benefits, and value propositions in the headlines. Focus on what makes your products stand out and how they address customer needs. Here are some examples: 

- "Get the Perfect Summer Look with Our Stylish Swimwear Collection"
- "Upgrade Your Gaming Setup with Our High-Performance Headset"
- "Stay Cozy and Warm: Shop our Luxurious Winter Jacket Collection”

### 2. Feature dynamic pricing and offers

A surefire way to increase click-through rates on your ads is to showcase special offers, discounts, or limited-time promotions in your headlines and descriptions, such as: 

- "Save 20% on All Laptops Today"
- "Limited-Time Deal: Buy One, Get One Free on Select Shoes"
- "Shop Our Exclusive Summer Clearance: Up to 50% Off"

### 3. Include customer reviews and social proof

Incorporating positive customer reviews, ratings, and testimonials in your ad copy can build trust and credibility, reassuring potential buyers about the quality of your products.

- "5-Star Rated: The Camera Loved by Photographers Everywhere"
- "Customers Rave About Our Skin-Soothing Organic Skincare Line"
- "Join Thousands of Satisfied Customers - Shop Our Bestsellers Now"

### 4. Write short and straightforward CTAs

Include short CTAs to guide potential customers on what action to take next. Whether it's shopping, exploring, or learning more, a clear CTA helps to drive clicks and conversions: 

- “Get Free Shipping Now”
- “Browse Our Sneaker Collection”
- “Get 10% Off” 

## The importance of a good landing page

While effective ad copy is essential, it's equally important to ensure that your landing page is optimized for conversions. Not only does your landing page impact the overall Quality Score of your ads, but it also determines whether or not a visitor will take the desired action on your site.  

A good landing page should be:

- **Relevant to your ad:** Featuring the product(s) mentioned and any offers you may have included in the ad. 
- **Well-designed:** The landing page should be easy to navigate and visually appealing. You want people to be able to find the information they're looking for quickly and easily.
- **Mobile-friendly:** In e-commerce, more and more people use their smartphones to make purchases, meaning your landing page should be responsive and optimized for mobile. 
- **Persuasive:** This means using clear and concise language, highlighting the benefits of your product or service, and making it easy for people to take the next step.

## Google Text Ads: 4 best practices

![Google Text Ads best practices.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/6cInziLIT1ulcmHnRBso)

Getting Search Ads to work for you is about putting together a smart game plan that covers everything from choosing the best keywords to selecting the right targeting strategy. 

Here are four best practices to improve your search campaigns:

### 1. Use image extensions

Image extensions are a type of Google Ads extension that allows you to add relevant images to your text ads. Product photos can make your ads more visually appealing, and lead to a higher click-through rate. 

### 2. Constantly track and optimize your campaigns

Monitor your click-through rate, conversion rate (CVR), and cost per conversion (CPA) regularly. You can use this data to make changes to your keywords, bids, and landing pages to improve your results.

### 3. Set a competitive bid

Your bid amount is one of the factors that determines your ad's position, so it's important to set a bid that is competitive enough to get your ad seen, but not so high that you're overpaying for clicks. 

### 4. Use ad scheduling and geotargeting

Make sure your ads are seen by the right people, at the right time by adjusting your ad schedule (the times ads are delivered) and geotargeting your ads to specific countries or regions where there is a high demand for your products.

## Effortlessly Manage Your Google Ads with Channable 

Is managing ads and constant updates wearing you out? Our [Google Ads automation tool](https://www.channable.com/products/ppc-tool/google-ads) generates dynamic ads from your product feed and keeps them updated automatically.

What it does:

- **Simple ad creation**: One template connected to your data.
- **Quick asset integration**: Add assets efficiently to campaigns.
- **Automatic updates**: Ads adjust instantly to stock and pricing changes.

Take control of your ad campaigns with an easy and automated solution today!
[![Google Ads.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7FvAoExST4G0ZQECjeD7)](https://www.channable.com/products/ppc-tool/google-ads)

## Want to manage all your ad campaigns in one place?

Channable provides the perfect platform for managing your Google Search Ads, enabling you to generate, test, and implement effective ads. [Sign up for a free trial today.](https://www.channable.com/signup)

Everything You Need to Know About Google Text Ads (Google search ads)

If you want to maximize your ROI with Google Ads in 2026, knowing how to set up a Performance Max campaign is essential. These campaigns combine automation, machine learning, and cross-channel reach to deliver the best results for your business.
 
In this article, we’ll walk you step-by-step through Performance Max campaign setup, covering feed optimization, bidding strategies, audience signals, and more.

Already scaling campaigns? Discover how [PPC optimization](https://www.channable.com/products/ppc-tool) can supercharge your Performance Max results.

## Key takeaways

- Performance Max campaigns use AI to deliver ads across all Google channels with a single setup.

- Optimizing your product feed is the #1 factor influencing campaign success.

- Audience signals and conversion goals help Google’s automation learn faster.

- Regular monitoring through the Insights tab ensures you stay in control.

## Prepare your Google Merchant Center feed
[Performance Max](https://www.channable.com/blog/performance-max-campaigns) continues to rely heavily on product feeds in 2026. Your data feed is the foundation of campaign performance, making it clean, detailed, and structured.
Include as many attributes as possible such as:

- Titles

- Brand

- Price

- Images

- Manufacturer Part Number (MPN)

- GTIN

- Product Category

- Product Type

- Custom Labels

Want automation to keep your feed always up to date? Explore [Google Ads automation](https://www.channable.com/products/ppc-tool/google-ads).

[![Replace banner.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmo2otg4baspp07uqp7xwwko1)](https://www.channable.com/next-level-ecommerce)

## Select your campaign objectives
Before you launch, decide what success looks like for your Performance Max campaign setup. Some options include:
![PMAX Ultimate Guide - 02.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmffe1yvq8zov07w2mfzagoi9)
- Sales

- Leads

- Website traffic

- Local store visits & promotions


You can also create a campaign without goal guidance which is ideal for advanced advertisers who want full control.

*Pro tip: Tie campaign objectives directly to measurable business outcomes (e.g., **revenue** or **ROAS**) and not just your traffic.*

## Select conversion goals
Only use the most important conversion goals you’ve already configured in your Google Ads account. 
![PMAX Ultimate Guide - 05.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmffe1yvg8yeu0dw8yqi9d65m)
In 2026, Google emphasizes streamlined conversion setups, fewer, higher-value goals lead to better optimization.

## Choose a campaign type and name
From your Google Ads dashboard, select [Performance Max](https://www.channable.com/blog/pmax-pros-and-cons), give your campaign a descriptive name, and move to the next step.
![PMAX Ultimate Guide - 06.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmffe1yv090d608w3tg8ienuj)
## Set up bidding
Performance Max allows only automated bidding strategies:
![PMAX Ultimate Guide - 08.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmffe1yvj8zoq07w226upl4df)
- Maximize Conversion Value (with optional tROAS)

- Maximize Conversions (with optional tCPA)

Best practice for 2026: Start broad, then tighten targets once Google’s AI has at least 30–50 conversions to learn from.

## Set up location and languages
Specify where your ads should show and in which languages. Layering in multiple languages can help you reach different audiences in cross-border eCommerce.
![PMAX Ultimate Guide - 10.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmffe1yw0917z07usxdeq0yjk)
## Adjust the campaign settings
Decide if you’ll allow Google to auto-generate:

- Text assets (headlines & descriptions)

- Final URLs (Google chooses the most relevant landing page)

While this automation can save time, you’ll want to review regularly to maintain brand control.

## Manage asset groups
Performance Max campaigns generate ads for all Google platforms from one asset pool. Minimum requirements in 2026 are:
![PMAX Ultimate Guide - 12.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmffe1yvz8zp007w22vfsz694)
- 3–5 headlines

- 1–5 long headlines

- 2–5 descriptions

- At least 1 square & 1 landscape image

- At least 1 square logo

- Up to 5 YouTube videos (10s each)


*Pro tip: Upload your own videos. Otherwise, Google will auto-generate them, which may hurt brand consistency.*

## Set up budgets
Set a daily budget aligned with your ROAS or CPA goals. Start modest and scale only after gathering 2–4 weeks of performance data.

## Review the setup
Double-check your campaign settings, conversion goals, and audience signals before publishing.

## Performance Max Ad specifications (2026 update)

- Text: 3–5 short headlines (15–30 characters), 1–5 long headlines (max 90 characters), 2–5 descriptions (max 90 characters).

- Images: At least one 1200x628 landscape, one 1200x1200 square, plus optional 4:5 portrait images.

- Logos: At least one square logo (1200x1200 recommended).

- Videos: Up to 5 YouTube videos (min 10s).

Check Google’s official Performance Max creative asset guide.


## Ad extensions
Boost ad visibility with extensions:

- Sitelinks → drive traffic to specific pages

- Location extensions → show store details

- Call extensions → add direct contact options

In 2026, ad extensions are smarter, dynamically adapting to user intent.

## Audience signals
Audience signals guide Google’s AI toward your most valuable prospects:

- Custom segments

- Customer Match lists

- Google audiences (Affinity, In-Market)

- Demographics

Adding audience signals accelerates learning and reduces wasted ad spend.

## Insights tab
Google now provides deeper audience & search category reporting inside the Insights tab. Use this to understand whether your campaigns lean more toward branded or generic searches.

## Reporting and management
Google evaluates asset strength using AI, but your expertise should guide optimization. Don’t rely on “ad strength” alone as you should focus on actual performance metrics like ROAS, CTR, and conversion rate.

## FAQs
<div class="faq">
<h4> How should you set the budget for a new Performance Max campaign? </h4>
<p>: Start with a budget you’re comfortable testing for 2–4 weeks, then adjust based on ROAS or CPA trends. </p>
<h4> How many Performance Max campaigns should I have? </h4>
<p> Most businesses can start with one campaign, but create multiple if you have distinct goals, product lines, or regions. </p>
<h4> Do I need videos for Performance Max? </h4>
<p> No, but uploading your own videos is strongly recommended to maintain brand consistency. </p>
</div>

## Transform your Google Ads with automation
Managing ads manually takes time. Our Google Ads automation solution streamlines ad creation, ensures real-time updates, and gives you the edge in Performance Max campaigns.

- Simplified ad creation

- Seamless asset integration

- Real-time feed-based updates

[Start automating your PPC campaigns](https://www.channable.com/products/channable-insights/segmentation)


Set up Performance Max campaign: Ultimate guide in 2026

# The importance of choosing the right bidding strategy

Channable´s clients are now able to configure their optimal bidding strategies directly in our [PPC tool](https://www.channable.com/products/ppc-tool). 

We know it is easy to become overwhelmed with so many different bid strategy options offered by Google Ads, that's why we have created this blog to give you some insight on which bidding strategies work best for your business, how Google Smart Bidding abilities can help you to increase your conversions and the benefits of configuring your most important bidding strategies directly in Channable. 

## How to determine your bidding strategy?

Google Ads offers multiple ways of bidding that you should choose very carefully depending on the goals you have in mind. Most advertisers focus on clicks, impressions and conversions.  Which one should you choose based on your goals? 

- *Strategy based on clicks*. Using cost-per-click (CPC) bidding will help you generate traffic to your website.
- *Strategy based on impressions*. If your goal is to increase your brand awareness and visibility of your ads, this strategy might be the one you need.
- *Strategy based on conversions*. This is a more advanced bidding method, and you will pay Google for a determined conversion or action (it could be a purchase, email sign-up, phone call, download, etc.). In order to measure interactions, you need to have [conversion tracking](https://support.google.com/google-ads/answer/6308).

If you want to focus on conversions, **you should consider using Smart Bidding** to save time, improve performance and avoid errors setting the biddings. Smart Bidding is a kind of automated bidding that looks for ad auctions that are more likely to hit your KPIs.

[tip]Find more info in [Google Help Center](https://support.google.com/google-ads/answer/2472725) about how to determine a bid strategy based on your goals[/tip]

## Finding success with Smart Bidding

Smart Bidding is a set of automated bid strategies that use machine learning to optimize your conversion goals. On top of the machine learning capabilities, it takes into account info like device, location or time of the day to create tailor bids depending on the search context. 

Let's see the most important automated bidding options you have available with Google:

- *Target cost per action (CPA)*: helps you get as many defined actions (sign-ups, app installs, reservations) as possible at or below the target CPA you set. This is handy if you want to control the amount you spend on certain actions"
- *Target return on ad spend (ROAS)*: helps you get more conversion value or revenue at the target return on ad spend (ROAS) you set. This definitely requires a bit of calculating to determine your optimal return, but it can be a powerful method to measure your ads true effectiveness. 
- *Maximize Conversions*: helps you get the most conversions for your campaign while spending your budget. This is probably the easiest strategy to set up. All you need to know is your maximum daily budget, that you are willing to spend on text ads. 
- *Maximize Conversion Value*: helps you to maximize the total conversion value of your campaign within your specified budget. 
- *Enhanced cost per click (ECPC)*: helps you to automatically adjust your manual bids to try and maximize conversions. For example, Google can increase or decrease your bid based on the likelihood an ad drives conversions. Bids will ultimately be averaged out to achieve your budget limit.

Some users associate Smart Bidding with a lack of control on the campaigns, meaning that you totally rely on Google’s algorithms to get your targets. However, Google's algorithms are effective when best practices are followed. Smart Bidding will save you tons of account management time and advanced artificial intelligence will help you achieve great results for your PPC campaigns.

[tip]Find more info in Google Help Center about [Smart Bidding](https://support.google.com/google-ads/answer/7065882?hl=en) and how to pick [the right bid strategy](https://support.google.com/google-ads/answer/6167148?hl=en)[/tip] 

[![Replace banner.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmo2otg4baspp07uqp7xwwko1)](https://www.channable.com/next-level-ecommerce)

## How can Channable help you to configure a bidding strategy?

Channable is aware of how important it is to choose the right bidding strategy for a PPC campaign in order to achieve the highest results. That´s why from now on you will be able to establish your bidding strategy directly in Channable. With this new setup in our PPC tool, we are a step closer to helping you achieve your campaign goals with less time and effort. 

Until now the only bidding strategy available was the manual CPC option. Meaning that all the bidding had to be configured in Google Ads. But thanks to this new feature we give clients the option to choose an array of bid strategies beyond CPC directly in the tool, based on their conversion and click goals of a campaign: 
![Bidding.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/IeAfTmK8RNCrHf3n3ZGV)

As you can see above, all the Smart Bidding options described before (except the Target ROAS) are available for use directly in Channable. 

You do need to keep in mind that these bidding strategies will be added to Google Ads when setting up new campaigns in Channable, meaning that any updates of that value need to be done in Google Ads directly. 

[tip]In the following link you will learn [how to configure a campaign in Channable](https://helpcenter.channable.com/hc/en-us/articles/360010964780-Configuring-the-Campaign-settings), including the bidding strategy.[/tip]

Being able to set up your bidding strategy directly in the tool will give you** more independence from Google Ads**, simplifying the set up of your dynamic campaigns. Consequently this will help you **save time and effort **creating new campaigns. **Maximize the return and help you reach your goals faster** are just some of the positive results of managing your bidding set up process within Channable.

If you are already generating your PPC campaigns using Channable, be aware that from now on you will be able to configure the bidding strategies directly in the tool for all your new campaigns. This new feature, together with the new option of [adding location targeting](https://www.channable.com/blog/increase-the-return-of-your-campaigns-by-targeting-the-right-audience), will allow you to maximize the use of Channable PPC tool. Do you want to learn how to configure the bidding and the location targeting in the tool? In the following video,  Robert Smit, our product owner will guide you through the new settings:

<iframe width="560" height="315" src="https://www.youtube.com/embed/VEHMS5WGJ0E" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>


Just getting started and would like to start creating dynamic and automated campaigns for Google Ads, feel free to [start a trial account](https://www.channable.com/signup) with Channable. 



More ROI for your ads choosing the right (smart) bidding strategy

With highstreets slowly opening up again and with consumers ready to shop offline, now is the time to respond. Using local inventory ads, online shoppers know exactly which of your products are in stock in every offline store.
<h2>What are Local Inventory Ads?</h2>
There are many ways to promote your products online. You can <a href="/integrations">show them on different channels like Amazon or eBay</a>. You can advertise with search ads via <a href="/products/ppc-tool">Google Ads or Bing Ads</a>. But have you considered promoting your offline store’s inventory online? Whether you have a special offer or a huge sale. Or, if your product is sold out online but you still have some in your offline stores. In many situations, it’s a no-brainer.

Google developed local inventory ads exactly for this purpose. These ads become visible when a potential consumer is close (within 50km) to one of your offline stores. They can see whether the product they are looking for is still in stock and in precisely which store they can get it. This way you can perfectly combine your online shop with your offline stores.

[caption id="attachment_24622" align="alignnone" width="960"]<img class="wp-image-24622 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/f4Ub6DftTTKYn5x32rO6" alt="" width="960" height="400" /> This is how local inventory ads appear on Google Shopping.[/caption]
<h2>What are the advantages of local inventory ads?</h2>
<ol>
 	<li>**Combine your online shop and offline stores** Consumers often plan their shopping online. Therefore, they check what time the stores open and close, if there’s a sale, and which products are in stock. Use local inventory ads, take advantage of this shopping behavior. Show live stock updates of popular products and encourage consumers to visit your store.</li>
</ol>
<ol>
 	<li value="2">**Promoting shop inventory = more sales** Is one of your products sold out online but available in store? If so, grab the attention of consumers by mentioning this in your ads. This will increase your store visits which means more sales and more upselling opportunities.</li>
</ol>
<ol>
 	<li value="3">**Set up your Google Analytics** Keep track of the impact local inventory ads have on your sales in each particular offline store and customize your ads accordingly.</li>
</ol>
<ol>
 	<li value="4">**No additional costs** Local inventory ads are within your Google Shopping budget.</li>
</ol>
<ol>
 	<li value="5">**Easy to set up using data feeds** Using <a href="/products/product-feed-management-tool">Channable’s data feed management tool</a> you can quickly and easily create fully optimized feeds for creating local inventory ads.</li>

[![Replace banner.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmo2otg4baspp07uqp7xwwko1)
](https://www.channable.com/next-level-ecommerce)
</ol>
<h2>How do I create local inventory ads with Channable?</h2>
<ol>
 	<li>As well as a Channable account, you’ll need three other accounts. A Merchant Center account, a Google My Business (GMB) Locations account, and a Google Ads account.</li>
 	<li>You need to link these three accounts with one another. If they aren’t linked, <a href="https://support.google.com/merchants/answer/3425157?hl=en">follow these steps from the Google Help Center</a> to link these accounts and exchange data.</li>
 	<li>Next, create two separate data feeds in Channable. A general feed with all the products you sell in your stores and a feed with the local product stock. These feeds must meet certain requirements that Google has set up. With [Channable’s data feed management tool](https://www.channable.com/integrations/google-shopping-feed), you can ensure these requirements are met in no time.</li>
 	<li>Is everything uploaded? Then <a href="https://support.google.com/merchants/answer/7022488">request the inventory verification from Google</a>. A specific contact person for stock verification is responsible for this. This contact person is the only person who receives information about setting up and processing the stock verification. This check is necessary for Google to ensure that the stock information matches what is actually in your stores.</li>
 	<li>Have you completed step 4? If yes, you are ready to <a href="https://support.google.com/merchants/answer/7024611?hl=en&amp;ref_topic=7023401">activate your Google Shopping campaigns</a>.</li>
</ol>
<h2>Gall &amp; Gall: what if you’d like to have a special bottle of wine for the barbecue tonight?</h2>
[Gall & Gall](https://www.gall.nl), the most popular liquor store chain in the Netherlands and one of our clients, faced a dilemma. The company was founded in 1884 and today has around 600 physical stores across the Netherlands. These stores are hugely important to Gall &amp; Gall’s success. However, buying drinks online is becoming more common. And in recent years, their online marketing has focused mainly on online sales. But how do you combine online and offline the right way? Plus, how do you measure the effectiveness of online marketing on offline sales?

Jan-Willem den Dunnen, an online marketer at Gall &amp; Gall explains, “When Google introduced local inventory ads in the Netherlands, we were one of the first to try it out. We are an omnichannel retailer and know better than anyone that online advertising is an important driver to stores. We'd like to increase this effect. So we set up local inventory ads mainly for our customers. If you want a bottle of Bacardi today but when you check online it says it can’t be delivered until tomorrow, you won’t order it online. Local inventory ads provide a solution. We see an increase in the number of clicks on Fridays and Saturdays. People would like to pick up drinks for that evening. With the help of local inventory ads, we offer them the chance to find if what they want is in stock, in the shop around the corner!”

Gall &amp; Gall first started last year with a test in Amsterdam. They saw that their local inventory ad campaigns resulted in a significant increase in physical store visits. As a result, Gall &amp; Gall rolled it out across the Netherlands.

Are you looking to combine your online and offline stores using local inventory ads? Make a start by <a href="https://app.channable.com/login">using your Channable account</a> and creating optimized feeds for Google Shopping. You can also <a href="/contact">contact our sales team</a> for more information.

Local Inventory Ads: Show your physical store stock on Google

For many, the <a href="https://support.google.com/google-ads/answer/140351?hl=en" target="_blank" rel="noopener noreferrer">Quality Score</a> can still be quite enigmatic. But there are a few ways that you can improve your Quality Score to help climb the ad rank, but also lower your Ad Rank threshold. <a href="https://support.google.com/google-ads/answer/7634668" target="_blank" rel="noopener noreferrer">Ad Rank thresholds</a> determine a minimum cost for showing your ad. The threshold is influenced by ad quality. Hence why having high-quality ads can further improve your Ad Rank as your threshold can be lowered - so you pay less!

In addition to the vital points that are covered below, your ad rank is also influenced by account hygiene (your historical ad performance), bid, and more. It’s <a href="/blog/blog-channables-handy-google-ads-cheat-sheet" target="_blank" rel="noopener noreferrer">good to research what else influences Ad Rank</a> to strengthen your chances.

## 1. Use the right landing page
From an internet user’s perspective, this is a no brainer. If you click on an ad you want to be brought to the page most relevant to your keywords.

As the advertiser, be sure to determine whether the keyword is specific and therefore requires a product level landing page, or more general and therefore a keystone landing page will suffice. For example, a real estate agency wants to use the price of the cheapest flat in an area in an ad. But it would like to use a landing page that includes all the flats available in that area, not only the cheapest one.

[tip]**TIP:**
Channable has a few rules that can help you extract more general URLs from your product URLs. Enabling a higher funnel landing page. In the example above, the estate agent purely needs to identify the URL pattern and implement a rule to modify it accordingly. They are:
1.  [Split text](https://support.channable.com/hc/en-us/articles/115002827785-Rule-split-text)
2.  [Modify text](https://support.channable.com/hc/en-us/articles/115002827845-Rule-modify-text)
3.  [Replace value](https://support.channable.com/hc/en-us/articles/115002817869-Rule-replace-value)
[/tip]
In addition to being relevant to the keyword, the landing page can be improved with customer testimonials, a clear call-to-action, the benefits as well as features, ensure the page is both mobile and desktop friendly, and a fast load time.

[![Replace banner.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmo2otg4baspp07uqp7xwwko1)](https://www.channable.com/next-level-ecommerce)

## 2. Use a data feed to increase ad relevancy
You can quickly improve the relevancy of your ad copy if you have a <a href="/blog/blog-what-is-feed-management-and-why-do-you-need-it" target="_blank" rel="noopener noreferrer">data feed</a> at hand. The logic behind this is simple. By using the information in a data feed to create text for ads, the ad will directly contain information from the landing page and thus increase relevancy.

[Channable’s PPC tool ](/products/ppc-tool)allows you to generate ads using data feeds, increasing your ad relevancy and saving you time from manually typing each ad. Clients such as <a href="/success-stories/rituals-google-ads-campaign-focus-channable" target="_blank" rel="noopener noreferrer">Rituals</a>, <a href="/success-stories/automated-google-ads-for-recruitment-campaigns-tmi" target="_blank" rel="noopener noreferrer">TMI</a>, and <a href="/success-stories/komplett-effectively-easily-bringing-automation-in-house" target="_blank" rel="noopener noreferrer">Komplett</a> have recorded significant improvements since using Channable to generate ads.

Some high converting data to include in ad copy can be gender, size, colors, brands, dates, destinations, price, and even availability, which are fields in your data feed. These fields can be added or combined in a template to produce dynamic ad copy, instantly generating thousands of ads. That will be instantly updated when the information does!

## 3. Increase your (good) keywords
In addition to Google's own keyword planner, there are hundreds of tools out there today that can help you identify search terms similar to your existing keywords. For instance, <a href="https://keywordtool.io" target="_blank" rel="noopener noreferrer">keywordtool.io</a> can help you find keywords, but also questions and long-tail search terms, without an account.

Another great, available source of keywords is your data feed. By combining fields in your data feed, you have instantly created potentially hundreds of new high-quality keywords. Combining keywords is super easy in Channable’s rules step. Channable’s PPC tool will then directly send all freshly created keywords to Google Ads with a click. <a href="/success-stories/norwegians-innovative-automation-based-on-channable-feeds" target="_blank" rel="noopener noreferrer">Norwegian</a> was able to go from creating 18,000 keywords manually to 200,000 after implementing Channable.

In terms of match type, quality score is only influenced when the query matches the keywords i.e. exact match. This makes sense if you think that a person specifically looking for blue summer hats clicks on your ad with the keyword blue summer hat - indicates your ad is of high quality. You can specify whether a keyword ought to be modified broad, broad, phrase, and/or exact in Channable!

<img class="alignnone size-full wp-image-21694" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/UzProTEwSuebGThWQ5rA" alt="" width="1022" height="169" />

## 4. Bear in mind the diversity of devices
The device (desktop, mobile, or tablet) that the potential customer is using is considered when your Quality Score is calculated. Therefore, don’t overlook the importance of making your site compatible.

## Extra tip?

**Set up ad extensions**
Unless you only have one page on your site, what’s your excuse to not use <a href="/blog/blog-increase-ctr-ads-with-price-extensions-and-sitelinks" target="_blank" rel="noopener noreferrer">ad extensions and sitelinks</a>? Sitelinks are a fantastic way to provide a better customer experience for customers searching the web for your offering. Sitelinks enable you to include additional hyperlinks to key pages on your website. Ad extensions also make your ad more prominent, stand out from your competitors.

As mentioned before, whilst improving the Quality Score can help with estimating ad rank, it’s only one indicator. Trial-and-error is the way to go and just keep testing and optimizing based on the performance you measure. But you can most certainly use Quality Scores to guide optimizations and experience better performance.

4 ways to improve your ads Quality Score

[Google’s responsive search ads](https://support.google.com/google-ads/answer/7684791?hl=en) (RSAs) are the standard format in the Google Ads Search network. Since expanded text ads were phased out, RSAs have become the foundation of automated Search strategies.

In 2026, they remain essential for any Search strategy built around automation and machine learning. If you’re running Google Ads, this isn’t optional, it’s the predominant format.

As a Google Premier Partner, Channable continuously works with the latest Google Ads innovations. That’s why our [SEM tool](https://www.channable.com/products/ppc-tool) allows you to create and manage Google’s responsive search ads in a scalable and dynamic way directly from your data feed.

## Key takeaways

- Google’s responsive search ads are the standard format in Google Ads and the foundation of automated Search strategies in 2026.
- Adding multiple headlines and descriptions improves alignment with search intent and increases ad relevance.
- Automated optimization based on machine learning reduces reliance on manual A/B testing and improves operational efficiency.
- RSAs allow you to scale campaigns without multiplying the number of individual ads, especially in large or complex accounts.
- Using dynamic feed data improves consistency between search query, ad message, and landing page.
- Tools like Channable automate the creation and updating of Google’s responsive search ads, enabling personalization at scale while reducing manual work.

[![Replace banner.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmo2otg4baspp07uqp7xwwko1)](https://www.channable.com/next-level-ecommerce)

## What are Google responsive search ads?
Google’s responsive search ads allow advertisers to add multiple headlines and descriptions within a single ad. Google automatically combines these elements to display the most relevant version based on the user’s query.

### How do Google responsive search ads work?

- You can add up to 15 headlines
- You can include up to 4 descriptions
- Google automatically tests different combinations
- The system optimizes based on real-time signals (query, device, location, behavior, etc.)

Instead of manually creating multiple ad variations, the system dynamically generates combinations and learns which ones perform best.

Higher relevance leads to better alignment with search intent and ultimately, a higher likelihood of interaction.

Google continues to evolve its automation systems in 2026, but the principle remains the same: provide creative variety so the algorithm can optimize performance.

## Why should you use Google responsive search ads?
If you manage Search campaigns, Google’s responsive search ads are more than a technical update, they are a strategic tool to improve relevance, efficiency, and coverage.

### Better alignment with search intent
By allowing multiple headlines and descriptions within one ad, RSAs adapt more effectively to different queries. The system selects combinations based on the context of the search, showing the version most aligned with user intent.

This improves perceived relevance and increases the likelihood of engagement, especially in markets where searches are becoming more specific and varied.

### Automated optimization
With Google’s responsive search ads, optimization no longer depends entirely on manual A/B testing. The system tests combinations and prioritizes those that deliver better performance based on accumulated data.

This doesn’t replace strategic oversight but it reduces the need to create and compare numerous static ads. The result is a more efficient setup supported by continuous machine learning.

### Scalability
In accounts with many ad groups, categories, or products, creating individual ads for every keyword variation quickly becomes unsustainable. RSAs allow broader keyword coverage within a more compact structure.

This flexibility is particularly valuable in ecommerce or businesses with large, dynamic catalogs.

### Operational time savings
Managing static ads requires constant text updates, performance reviews, and duplicated structures for new promotions. With RSAs, you work with modular content blocks that Google combines automatically.

This reduces repetitive tasks and frees up time for higher-value activities like strategy, performance analysis, and post-click optimization.

That said, automation does not replace strategy. Headline quality, messaging coherence, and campaign structure remain critical for Google’s responsive search ads to perform effectively.

## Why use Channable to manage Google responsive search ads in 2026?
This is where automation becomes a real competitive advantage.

Channable enables you to create Google’s responsive search ads using dynamic data from your product or service feed. Instead of writing ads one by one, you can use intelligent templates that incorporate variables such as price, brand, category, or specific attributes.

This allows you to:

- Use dynamic variables (price, brand, category, attributes)
- Automatically generate hundreds or thousands of ad variations
- Adapt ads at brand, category, brand + category, or product level

In 2026, Search advertising is more competitive than ever. Generic ads lose effectiveness against specific, updated, intent-aligned messaging. Working with structured feed data ensures your ads accurately reflect what users will find after clicking.

With Channable, you can:

- Keep prices and availability synchronized
- Automatically reflect feed updates
- Personalize ads without constant manual adjustments
- Reduce discrepancies between ad copy and landing pages

The result is stronger consistency between search query, ad message, and landing page and is still one of the key drivers of performance in Google Ads.

Agencies like Yellowgrape already use Channable templates to generate Google’s responsive search ads at scale.

The common issues with static ads are:

- They don’t reflect frequent catalog changes
- They require constant manual edits
- They limit product-level personalization

With a feed management tool like Channable, ads are built from structured, up-to-date data.

The outcome: greater consistency, higher relevance, and less manual work.
<img class="alignnone wp-image-16656 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/O1ZxcbCyTFOUixU8jVBc" alt="channable responsive search ads" width="652" height="249" />

## Drive better results with Google responsive search ads and Channable
Google’s responsive search ads are the current standard in Google Ads. The key is not just using them but managing them effectively.

Channable connects your data feed to your Search campaigns to create dynamic, scalable, and continuously updated ads.

If you want to manage Google’s responsive search ads in a more efficient and structured way, [contact us](https://www.channable.com/contact) or [start a free trial](https://www.channable.com/signup).




Why use Google’s responsive search ads?

Have you tried using Google Analytics in Channable’s rule functions? Users who have coupled with their Google Analytics account can use this information as creatively as you like. You can either specify the selection you make (“if”) with Analytics variables such as sessions, conversion rate, bounce rate, revenue or transactions, or create actions (“then”).

<img class="alignnone wp-image-7649 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/YUenyT4SqKjIT5Qe2W6N" alt="" width="872" height="378" />

Skip straight to rules and go ahead and experiment with using Analytics in the “if” or “then” section. Adding Google Analytics information to your feed with a custom label can help you differentiate certain products i.e. bestsellers or lower-converters. Create new custom labels in setup&gt;edit mapping to use in the “If” or “Then” part of your Google Analytics rule to differentiate certain products.

[![Replace banner.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmo2otg4baspp07uqp7xwwko1)](https://www.channable.com/next-level-ecommerce)

In the example below we create a new field called <b>bestseller</b>. So any product with a conversion rate greater than 3 will now have the value yes in the bestseller field. This is the information we can then transfer to i.e. the Shopping or Facebook feeds by adding the bestseller field in the finalize step. Why? Because you can then easily push certain products based on the performance within your AdWords or Facebook Business Manager account.

<img class="alignnone wp-image-7650 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/JNAzXUiJSnGyYWodbe9Q" alt="" width="1244" height="347" />

As of the end of 2017, you can now use the Google Analytics variables in the “Then” section to execute actions. Create statements such as calculating actual return on ad spend (ROAS) to measure the efficiency of your digital advertising campaign by using our mathematics rules.

<img class="alignnone wp-image-7651 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/uvCfhhKQ42pqaObpVfJg" alt="" width="872" height="378" />

&nbsp;

Finally, analytics can be added to your feed in the finalize step so you can send this information to your platform of choice.

&nbsp;

<img class="alignnone wp-image-7652 size-large" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/OAe9gwjhR3KrhpH6dtTg" alt="" width="900" height="674" />

If you find a creative way to include Google Analytics in your rules, <a href="mailto:support@channable.com">let us know</a>! We love hearing how you use Channable.


Quick tips to using Google Analytics in Rules

<a href="https://marketingplatform.google.com/intl/en_uk/about/search-ads-360" target="_blank" rel="noopener noreferrer">Google Search Ads 360</a> (SA360) is the part of the <a href="/integrations/google-marketing-platform" target="_blank" rel="noopener noreferrer">Google Marketing Platform </a>that enables advertisers to plan, measure, bid, and manage search ads on Google, Bing, Yahoo Japan, and Baidu. As it is part of the Google Marketing Platform, users can easily jump to and integrate data from other products in the Google Marketing Platform such as Analytics 360, <a href="https://marketingplatform.google.com/intl/en_uk/about/display-video-360" target="_blank" rel="noopener noreferrer">Display &amp; Video 360</a>, or Optimize 360. SA360 makes it more efficient to manage PPC in one place, as well as with a familiar interface.

[caption id="attachment_18660" align="aligncenter" width="500"]<img class="size-full wp-image-18660" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/J0wUOBMR5aXrpCSfNqAz" alt="channable google marketing platform " width="500" height="352" /> <a href="https://www.blog.google/products/marketingplatform/360/introducing-google-marketing-platform" target="_blank" rel="noopener noreferrer">Source</a>[/caption]
<h2>What makes SA360 different?</h2>
Advertisers with a significantly bigger budget and larger, dynamic inventory benefit most from SA360’s offering. This is because, in addition to managing ad campaigns for many search engines (multi-platform management), there are a few notable features that make SA360 appealing:
<ul markdown>
 	<li>**ADVANCED BID STRATEGIES**
The bid strategy options in SA360 are more advanced and intricate for a more effective ad campaign. Auto bidding is powered by Google’s machine learning technology. There are various options for bid strategies including revenue and conversion options. SA360 also integrates with conversion tracking analytics, which can be used in building a bid strategy. Furthermore, there are advanced targeting options and even formulas to make a customizable bid strategy. In addition, as SA360 is multi-platform, your bids can be unified across all search engines.</li>
</ul>
<ul markdown>
 	<li>**INVENTORY MANAGEMENT**
With inventory management, advertisers are able to distribute ads on an individual inventory level (e.g. per SKU) in inventory campaigns.</li>
</ul>
<blockquote>What are inventory campaigns? Search Ads 360’s inventory campaigns are similar to traditional ad campaigns, but they automatically change when your product inventory changes.</blockquote>
To get started with inventory campaigns, you need to supply Google with your inventory. Your inventory needs to be supplied in a feed that meets the standards of Google. <em>BEWARE</em>, often, your feed is not in the right format to be correctly uploaded into Google so using a data feed management tool like Channable is recommended to improve your setup experience.

[![Replace banner.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmo2otg4baspp07uqp7xwwko1)](https://www.channable.com/next-level-ecommerce)

<h2>Improving SA360 with Channable</h2>
<a href="/success-stories/tui-channable-improve-group-wide-collaboration-save-time-offer-flexibility" target="_blank" rel="noopener noreferrer">Channable client TUI has had plenty of experience with using Channable</a> to make the most out of SA360’s inventory campaigns. TUI began using SA360 because it could help centralize the whole TUI group’s PPC in one platform. “We use Search Ads 360 in order to be able to advertise all our stock. All our keywords, all our combinations, all our hotels, all our destinations, all that is done in a dynamic way.”

However, the team discovered it had the issue of having non-complementary feeds. Whilst it is possible to manage modifications in SA360, TUI found the SA360 interface and setup was far from ideal. “That’s where Channable came in place because we’re way more flexible doing it, it’s faster, and the UX is way better.” Once TUI was able to build the perfect feed in Channable, it was simply a matter of connecting the feeds in SA360 and then deciding what to send out and where to advertise.

In addition to using Channable to meet SA360’s feed standards, TUI improved their use of SA360 because it is easier to manage what inventory is sent to SA360. “Why should we advertise a certain town on Crete if we only have 5 departure dates available to that specific destination? From a PPC perspective, if you know that something is most likely to occur, you can put it in the feed.” Without Channable, TUI would only be able to react after a sales opportunity ends e.g. stop advertising a flight with only a few seats left.
<h2>Getting started</h2>
To use SA360, you will need to contact <a href="https://marketingplatform.google.com/intl/en_uk/about/contact-us">Google’s sales team</a>. Once you have access, Channable can help you get started with SA360 faster and save you time. TUI has also seen improvement in expenditures by using Channable with SA360. Channable has attributed to a huge number of savings in terms of conversion expense. <a href="https://app.channable.com/login">Sign up to Channable today</a> to begin building the perfect feed for SA360.

If you only like the sound of SA360’s inventory management feature and only want to focus on Google Ads and/or Microsoft advertising or have a lower budget, <a href="/products/ppc-tool" target="_blank" rel="noopener noreferrer">try Channable’s PPC tool</a>. With Channable’s PPC tool, you can build campaigns, ad groups, and ad copy with your inventory values. Unlike Google’s custom pricing, Channable’s PPC tool starts from<a href="/pricing" target="_blank" rel="noopener noreferrer"> €99 a month</a>. <a href="/contact">Contact the team</a> for a free demo and exclusive access.

How can you improve your use of Search Ads 360? - TUI & Channable

Google first introduced its newest campaign type, [Performance Max (PMax)](https://support.google.com/google-ads/answer/10724817), in November 2021. By the end of Q3 2022, PMax had [replaced](https://support.google.com/merchants/answer/12280808) Smart Shopping and Local campaigns.

As digital marketers adjusted to the new campaign type, clear benefits and drawbacks of PMax have emerged.

Below, we provide a brief overview of PMax, how it works, and detailed explanations of its pros and cons. We also explore what type of eCommerce client could benefit the most from PMax plus optimization tips you can use to start or revise PMax campaigns.

## **What is Performance Max (PMax)?**
PMax is a goal-based, shopping campaign type in Google Ads that can be used to supplement your current marketing efforts.

Through AI and machine learning, it integrates data from shopping and search campaigns into your ad structure, then advertises across YouTube, Display, Search, Discover, Gmail, and Maps to strengthen and optimize your pay-per-click (PPC) strategy, save you time on account management, and maximize successful performance and results.


## **How does PMax work?**

You don’t set keywords, ad targets, or bids in a PMax campaign like you would for a search ad campaign. Instead, you take the following steps: 

- Gather all your creative materials–ads, images, logos, headlines, descriptions, and videos–into asset groups

- Create a budget with a daily budget period

- Set either an optional return on ad spend (ROAS) or cost per action (CPA) target

- Provide as much session data from Google signals as possible

You can learn more about building PMax campaigns in [this overview](https://www.channable.com/blog/performance-max-campaigns). For full step-by-step instructions on how to set up this campaign type in Channable, please read our [Help Center article](https://helpcenter.channable.com/hc/en-us/articles/7035825617682-Setting-up-Performance-Max-Retail-campaigns). 

![02_PMAX shopping_search ads.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/5lgm8mcXQBuQmrF1NY6l)

## **What are the pros or benefits of PMax?**
The goal of this campaign type is to provide greater end-to-end efficiency by: 

- Streamlining your marketing strategy, processes, and workflows

- Increasing the value of your ad spend

- Optimizing conversion opportunities

### **Pro #1: PMax allows you to advertise across all Google channels**
Using [Smart Bidding](https://www.channable.com/blog/more-roi-for-your-ads-choosing-the-right-bidding-strategy), PMax decides the optimum placement for your ads, then pulls images, videos, copy, and other content to create ads for each channel. 

Smart Bidding uses audience targeting, bidding, budget optimization, and creative performance data to select which ad and channel will convert best according to your goals in real-time. 

In other words, the campaign will switch the format of your ads depending on what works best at specific times and in specific places.

### **Pro #2: Assets and information aren’t siloed in PMax campaigns**
PMax creates both search and shopping ads within one campaign, and you can upload all creative assets at the same time. As a result, you won’t need to manage assets across separate campaigns, and campaign information won’t be siloed.

For example, suppose a consumer watches an ad on YouTube for five seconds. Then, they search for the product on Google Shopping, visit the website, and purchase the product. 

Performance Max tracks all that information, and all conversions refer back to one campaign. The campaign learns from this information and shows the same YouTube ad to other consumers with similar behaviors to drive conversions. 

This isn’t possible in separate search ad campaigns; you’d only be able to tell which consumers were watching your YouTube videos and which consumers were searching on Google Shopping, without connecting the two behaviors.

### **Pro #3: PMax campaigns can always be tied to conversion goals**

Since you have the option to select a conversion goal from the start of the campaign, business objectives and spend are prioritized in PMax campaigns.

PMax wants to help you drive as many conversions as possible with the least amount of campaigns.

It optimizes results based on either your ROAS or CPA goals and determines the highest conversion opportunities across all channels. 

[![Replace banner.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmo2otg4baspp07uqp7xwwko1)](https://www.channable.com/next-level-ecommerce)

## **What are the cons of PMax?**

Almost any eCommerce retailer can benefit from using PMax. The question is whether you’ll find more value with a different campaign type or PMax if you don’t have the budget for both.

It’s important to keep several considerations in mind:

- The amount of control you’d like to have over your campaigns

- The effect of PMax on other campaign types like search ads

- How much PMax campaigns will cost if you have limited conversion data or assets

An experienced PPC specialist likely will use PMax campaigns to supplement and support existing search ad campaign efforts because the control over campaigns is limited.

If you’re still learning about and experimenting with campaign structure, PMax campaigns do provide ease of use and will help you get the most out of Google’s machine-learning capabilities.

### **Con #1: Marketers have limited campaign control in PMax**
PMax is all about automation, which limits your control over most aspects of the campaigns, like which audience is targeted and what types of ads they see. 

[Roots Network](https://www.roots-network.com/en/) is a search agency with over 20 years of experience in paid search. 

The agency works with clients in eight major markets across the US and Europe that have large, complex inventories, and need sophisticated strategies and automation to help execute projects and campaigns. 

Its teams have been heavy Channable users since January 2022.

Co-founders Alex Pepermans and Marcel Smal have found PMax campaigns can be quite limiting.

> One of the challenges we have with Performance Max as an industry is that it's less transparent. There’s a larger black box over the campaign type. One of the key things you have to do is exclude your branded terms. Otherwise, they’ll be included in Performance Max, and then you have clutter in your data, said Pepermans. 

#### **Control considerations**
Since this campaign type only lets you bid on conversion or conversion value, if you have specific budget, language, geographies, or bidding strategies you want to execute, you’ll have more control with search ad campaigns.

Alternatively, you could run a separate Performance Max campaign for each specificity, or add more than one conversion goal to a single Performance Max campaign, but you’d still need to track the conversions separately.

### **Con #2: PMax can have a negative effect on other Google campaign types**
Google prioritizes PMax over other campaigns with the exception of exact-match keywords across search campaigns or display campaigns that have a higher ad rank. 

Since ads from PMax are more likely to be shown to audiences, you might hear about PMax consuming, or “stealing,” performance metrics from other campaigns.

Guy Schepers, Head of Paid at [Fingerspitz](https://fingerspitz.nl/), a full marketing services agency in the Netherlands, has been using Channable’s PPC tool to create and scale dynamic customer campaigns for over six years. 

When it comes to PMax, he believes marketers run into issues when they’re not sure how to narrow the scope of their campaigns. 

*“What I see, and it's quite a common mistake, is marketers using the audience signals incorrectly. They make a really big audience, and it's too broad. You should use it to say, ‘This type of customer is my best fit, and I think you have to focus on this type of person,’”* he explained. 

*“I also think you should exclude specific placements. Oftentimes, our clients will see a huge amount of spend on one placement. They have a lot of volume, a lot of spend over there, but most of the volume is misclicks or kids’ channels.”*

#### **Exclusion considerations**
It’s much more difficult to set exclusions in PMax than search campaigns, but there are several ways to gain back some control over the way PMax affects other campaign types.

You can exclude branded terms, so your PMax campaigns stay focused on finding new customer segments. Consumers searching by brand name are already the most likely to convert.

Likewise, if you have keywords that perform well, you could consider excluding those terms from the materials in your asset groups and use them only in search ad campaigns. Otherwise, it’s likely ads from PMax will be prioritized over those search ads.

While you aren’t able to exclude placements for separate campaigns in PMax, you can create an [account-level placement](https://support.google.com/google-ads/answer/7331110?hl=en) exclusion. You also can use [URL exclusions](https://support.google.com/google-ads/answer/10724897?hl=en), but keep in mind, it will limit your reach.

### **Con #3: If you have limited conversion data and assets, PMax campaigns come with higher costs**  
PMax campaigns could be a significant investment, and budget will be a heavy factor when determining whether or not to add this campaign type to your overall strategy.

Google [recommends](https://developers.google.com/google-ads/api/docs/performance-max/create-campaign), “an average daily budget of at least three times your CPA or cost per conversion for the conversion actions selected for your campaign. Generally the budget should be consistent with other well-performing campaigns in your account.”

Also, it’s important to remember that PMax works best when it has the most information possible. If you can’t provide a lot of conversion data at the start of a PMax campaign, you could find yourself budgeting over $300 a day until it collects enough data to start showing significant results.

Schepers also has clients who’ve run into cost issues creating additional assets specifically for PMax, and those challenges relate back to limited control as well.

> The negative side is we can’t see which conversions come from a search or shopping placement. Some of our clients developed videos just to use in PMax campaigns and asked about the impact because of the associated creation costs. They wanted feedback on whether they were working or helping profits. That information isn’t really visible.

#### **Budget considerations**
If you aren’t able to provide a lot of conversion data, you’ll need to allocate at least six weeks for a new Performance Max campaign to gather sufficient data and produce strong results and actionable insights.

## **What type of eCommerce client could benefit the most from Performance Max campaigns?**
Schepers still sees an upside to the structure of PMax campaigns. Although they can be more costly upfront, his clients have become more willing to talk about brand awareness.

> Before PMax, they’d say, ‘No, we don't want anything to do with YouTube, it's not effective enough, we don't see the profit directly coming from there.’ With PMax, the mindset of some of our clients shifted. They’ve become more aware that salience is really important for overall performance.

### **Those with longer customer journeys**
If you’re still on the fence about whether PMax campaigns would be beneficial to your strategy, think about the length of your customer journey.  

*“For typical eCommerce clients, the customer journey can be as short as one day. But for the eCommerce platforms with a longer journey, PMax campaigns can be a good deal because they deliver the extra touch points needed to convert,”* said Schepers. 

### **Those seeking new customer segments**
He also believes eCommerce platforms that are interested in discovering new customer segments will be more interested in PMax campaigns.

*“Those who are curious about the new prospecting possibilities, where you only bid for new clients, could find more value,”* he explained.

## **What are some other optimization tips for PMax campaigns?**
Below are additional high-level tips that will help optimize your PMax campaigns: 

- Provide as much preexisting conversion data as you can to jumpstart a successful campaign.

- If your campaign is new, set your target to CPA, or “Maximize Conversions,” to maximize a shorter learning period while it’s collecting data.

- Provide all available asset types if possible, especially video. Video isn’t a requirement, but if you don’t add your own, then Google automatically generates it for you, and you won’t have control over the quality.  

- Build out asset groups to optimize your campaign, and make sure your asset groups are varied. If you are selling multiple products, or selling across multiple brands, think carefully about how to divide asset groups and consolidate traffic by theme, so the most relevant ads are being shown. PMax allows 100 asset groups per campaign.

- Highlight promotions and discounts in the product descriptions to motivate customers and boost conversions.

![03_PMAX_all_channels_alll_products.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/htTynugvScWwHGiNBYFT)

### **Key highlights**

- PMax allows you to advertise across all channels–YouTube, Display, Search, Discover, Gmail, and Maps.

- All creative assets can be uploaded at the same time. 

- You have the option to select a conversion goal, ROAS or CPA, from the start of the campaign.

- PMax provides extra opportunities to find highly relevant customers and conversions, and you’ll likely want to use it to support existing search ad campaigns. 

- Its automation also limits the amount of control you have, and potentially could impact the effectiveness of other campaign types. 

- PMax could wind up costing a significant amount to start if you have limited conversion data.

- Companies with a longer customer journey that requires extra touch points might find the most benefit with this campaign type.

## **How Channable can help**
If you’ve already set up your [Google Shopping feed](https://www.channable.com/videos/how-to-google-shopping) in Channable, you can add a Performance Max campaign. Then, you can compare your search ad and Performance Max campaigns to benchmark performance goals, and gain better insights into your overall strategy.

Our [PPC optimization tool](https://www.channable.com/products/ppc-tool) generates thousands of search ads in minutes and lets you add pre-existing assets–headlines, descriptions, and images–to your Performance Max campaigns at scale. Using Channable Insights & Rules, campaign updates are continuous. 

New products will be added automatically, and products also will move to the correct campaign accordingly. For example, if a product goes out of stock or profit margins change, it will move to another campaign to create more relevancy and specificity.

We’re working on a new feature that will allow you to auto-sort assets by theme and create multiple, theme-based asset groups for Performance Max across all product feeds.

If you’d like a demo, please [contact](https://www.channable.com/contact) our sales team.


Performance Max pros & cons – for your campaign advantage

## What is Smart Shopping?

*Smart Shopping is Google's automated solution that integrates product ads, smart bidding strategies, and remarketing. It's a type of campaign that utilizes machine learning algorithms to optimize your shopping campaigns.*

For far too long, setting up shopping campaigns has been a series of long, complex, and, frankly, dull tasks. Setting up campaign priorities, identifying negative keywords, and setting up bidding strategies, are probably tasks most digital marketers of yesteryear still have nightmares about. 

With Smart Shopping campaigns, you no longer need to perform these tasks. You merely need to set a campaign goal and a budget. After which, the Smart Shopping campaigns will start using its machine learning algorithms to optimize your campaigns with automated bidding strategies and the ideal ad placements. It’s that simple. And in the end, this will help you free up loads of time. Time you can use to focus on matters that are more important or beneficial to your business or life in general. You could refine your marketing strategy or even go for a walk on the beach.  

Smart Shopping campaigns are ideal for eCommerce companies with smaller budgets or who have less time to strategize and manage their campaigns. 

![Blog-image_Smart Shopping_resized_1_smart shopping mobile display_2.svg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/u4VzjrLQRo6E4qwY1hmk)

*Smart Shopping campaigns will feature both in Product Shopping Ads and Display Ads (e.g. remarketing ads and similar audiences through Google Search, Display Network, Youtube, and Gmail).*
 
## Is there a catch?
*A small one.*

At first glance, Smart Shopping might seem like the right path to go down. However, there is a small tradeoff between ease-of-use and campaign control that you should definitely take into account. 

With Smart Shopping campaigns, it’s not possible to set negative keywords or specify on which devices you want to be visible. Those tasks are all set by Smart Shopping’s algorithms that optimize your campaigns towards your goals.

When developing this feature, we talked to a lot of agencies and marketers who have already set up Smart campaigns on Google. Even though the lack of control was received with caution, they did concede that Google’s algorithms are effective when best practices are followed. 

![Replace banner.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmo2otg4baspp07uqp7xwwko1)

## Optimize your campaigns with smart bidding strategies

Smart bidding strategies are the key feature of Smart Shopping campaigns. When setting up your campaigns, Google gives you the option to choose between two different strategies. Choosing one over the other will determine how Google's algorithm optimizes your campaigns. The two options are:

![Blog-image_Smart-Shopping_02_EN.svg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/GVg7E9QZysbIq3cagMCw)

If your main campaign driver is to optimize towards sales value, then you should choose **Maximize Conversion Value**. Choosing this option will maximize the number of conversions by determining exactly which of your products is most likely to convert, then to promote and make it visible to potential customers.

The downside of this strategy, however, is that there is no way for Google to know what your profit margins are on a sale. If you do want to take this into consideration, the **TargetROAS** strategy is the better option to choose. 

Setting up with TargetROAS will determine what type of campaign Google will run for you. For example; by setting a **low TargetROAS** goal on products you want to promote, you essentially tell Google that you are willing to spend a lot of advertising budget to make these products more visible. You can even decide to **set the TargetROAS to less than 1** if you are willing to make a loss with your sales as long as you’re more visible through advertising. 

Let’s simplify it further. Assume you choose a TargetROAS strategy with a relatively low TargetROAS of 3. In this example, you are telling the algorithm that for every one euro of advertising budget you spend, you want €3 of revenue back in return.  

Choosing the ideal smart bidding strategy is completely up to you. You can even combine them with the standard shopping campaigns in order to test out and find the winning formula. 

## Why feed management and Smart Shopping Campaigns are a great fit

Smart Shopping Campaigns are incredibly smart! However, they are only as smart as the information you provide them with. You can therefore easily state that feed health is the foundation for succeeding with Smart Shopping Campaigns. 

If your product feed is not in a great condition, then Google's machine learning algorithms will have a harder time optimizing your campaigns. It is therefore crucial that you ensure that your product feed is optimized and [eligible to serve](https://support.google.com/merchants/answer/7052112?hl=en). This is where feed management and tools like Channable suddenly become very handy.

With tools like Channable you can utilize built-in feed templates for more than 2500 different advertising and price comparison platforms. A template for Shopping Ads that works perfectly with Google Merchant Center is no exception and you can even set up a [top-quality feed](/blog/create-quality-google-shopping-feeds) in no time. Not only will this result in greater feed health, it will also help Google better to determine when and where products should show up in searches. 

## So, where do we go from here?

Well, if you are relatively new to Channable and feed management, then we would recommend to first take a closer look towards our blog named: [What is Feed Management and why do I need it?](/blog/blog-what-is-feed-management-and-why-do-you-need-it) This blog gives you a great introduction to Feed Management while explaining all its benefits along the way. 

On the other hand, if you already know quite a bit about feed management, already have a healthy feed or maybe you are already a client or partner of Channable, then you might jump right ahead towards our guide named: [How to set up Smart Shopping Campaigns with Channable.](/blog/how-to-set-up-smart-shopping-campaigns-with-channable)

Take your Shopping Ads to the next level by using Smart Shopping Campaigns

On 28th April 2020, the <a href="https://docs.magento.com/m2/ee/user_guide/sales-channels/google-ads/google-eol.html" target="_blank" rel="noopener noreferrer">Google Shopping ads Channel will be disabled and removed from the Magento Marketplace</a>. If you had been using the Google Shopping ads Channel extension, **Magento has recommended searching for alternative extensions** in the<a href="https://marketplace.magento.com?_ga=2.47602919.1536390789.1587384265-1906944811.1586434258" target="_blank" rel="noopener noreferrer"> Magento Marketplace</a> that meet your needs, and/or migrating your catalog manually to the Google Merchant Center and Google Ads.

If you’re a Magento retailer who was using the Google Shopping ads Channel,** your product data will not be sent to the Google Merchant Center** and **your Shopping Campaigns will no longer be synced**. The ads will continue to run as they were set up, but they will not be updated.

You can easily send your product data to the Google Merchant Center if you have a Google Shopping feed at hand. You may need to create one to fit Google’s requirements, or even <a href="/blog/create-quality-google-shopping-feeds" target="_blank" rel="noopener noreferrer">optimize it to ensure you’ll be creating high-quality ads</a>.

However, it is highly recommended by Magento to explore alternative extensions to minimize disruption to your Google Shopping campaigns. Channable’s PPC tool is one such alternative that can be set up within a day and gives you supreme control on your Shopping ads.
<h2>How can Channable help?</h2>
<a href="/products/ppc-tool" target="_blank" rel="noopener noreferrer">Channable’s PPC tool</a> can be used in a similar way to the Google Shopping ads Channel and even offers additional benefits such as back up templates, keywords generation, <a href="/blog/google-expanded-ads-with-channable" target="_blank" rel="noopener noreferrer">sitelinks, and price extensions</a>. Channable can be found in the Magento marketplace and offers a seamless integration thanks to its <a href="/integrations/magento" target="_blank" rel="noopener noreferrer">Magento plugin</a>.

Users can create ad groups per product for Google Shopping campaigns and ads in mass. The Channable PPC tool provides you with the power to advertise at a product level, enabling more control over which products are advertised in Shopping Campaigns, the bid for each product, and negative keywords per item.

Having full control lowers ad spend on products with a low ROAS, improving campaign performance. In addition, any new products added to the product feed will be automatically added to the Google Shopping Campaigns. Channable’s Shopping Campaigns can help you utilize Google Shopping Campaigns to its fullest potential without the need for a dedicated team or an advanced online advertising background.

If you’re a Magento retailer that has been affected by the discontinuation of Google Shopping ads Channel, Channable would like to offer the first month of Shopping ads created by Channable for FREE. Just use the promo code** MAGENTOGSC _2020** when you create an account in Channable. <span style="text-decoration: underline;">This promo code will be valid until 15th June 2020</span>. For more information, <a href="/contact" target="_blank" rel="noopener noreferrer">please get in contact with a member of our sales team</a>.


Channable’s offering for all those affected by the end of Magento’s Google Shopping ads extension

Google Ads offers many extensions to make your ads stand out even more. Price extensions and sitelinks are two possibilities. With these extensions, your ads will stand out even more and enrich your ad copy. Potential customers are more inclined to click on your ads and therefore the click-through rate will be generally higher!
<h2>What are price extensions?</h2>
Price extensions allow you to highlight some of your products and/or services. They are displayed under your ad as a kind of menu, and the price will be shown too. See it as a showcase of the items you want to put in the spotlight! For example, products that are on sale, or relevant for a certain season or holiday. Users can browse through that menu and click on a product or service that interests them. They will then be taken directly to the page of that specific item.

<img class="aligncenter size-full wp-image-21605" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/arLy0koPS4ej6LEAWgV8" alt="" width="771" height="395" />A working example is imagine you’re selling electronics, including laptops. You could set price extensions for any type/brand of laptop, such as Apple, Asus, or Toshiba, with a "starting from" price. If you have a couple of laptops on sale, then you could set price extensions for each laptop and its promotional price. You can make it as specific as you want!


**Advantages of price extensions**
<ul markdown>
 	<li>Price extensions display well on computers and mobile devices. Make sure that the pages to which the price extensions lead to are also optimized for mobile devices!</li>
 	<li>There are no additional costs. A click on a price extension costs the same as a "normal" click on your ad.</li>
 	<li>It requires less effort to update your ads with new information. You don't have to rewrite your ad copy, you just add price extensions. You will also not lose any performance statistics because of this.</li>
</ul>
<h2>Price extensions in Channable</h2>
Google Ads <a href="https://support.channable.com/hc/en-us/articles/360037375474-How-do-I-add-price-extensions-to-Google-ads-">price extensions are available in Channable </a>and can be implemented easily Now you can dynamically highlight your items in your ads. The different elements of a price extension are: "headline", "description" "landing page", and "price". In Channable, these fields are completely dynamic. This means that you can generate many price extensions based on your product feed. Note: In Channable, price extensions are created at ad group level.

<img class="aligncenter size-full wp-image-21595" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/a25NGHQdS9OproncG6rS" alt="" width="1200" height="743" />

Some of our customers already use the Channable price extension feature. Erik, Acquisition Marketing Lead at international online travel company Travix, says "With the price extension feature in Channable we can automatically and widely add relevant price extensions in Google Ads at the ad group level. The feature is easy to set up and with the rules in Channable, we can customize it as desired. "

Travix, uses Google Ads for Cheaptickets.nl, which has a very large and rapidly changing inventory. "We are now using the feature to communicate the prices of other departure airports in our advertisements. We see an improvement in efficiency because the extensions are updated daily, so this saves us manual work. But, we also see a nice performance improvement in which the ads with price extensions achieve a higher CTR than ads without price extensions, "says Erik.

Nick Oltvoort, head of Advertising at digital agency, and <a href="/partners">Channable Gold Partner</a>, Adwise, is also happy creating price extensions with Channable. Especially to keep the prices up to date, something that is not yet easy to set manually through Google. He says, "we think it is a top feature, which allows us to keep the prices in the price extensions up-to-date with feed-based campaigns. Google has not yet made it easy to automate this quickly, so you often see in accounts that prices are no longer up-to-date after a while. This takes extra time to manually check and periodically track, which is a waste of time that you prefer to put into strategic work."

In short, deploying price extensions through Channable will save you a lot of time in keeping everything up to date. In addition to price extensions, it is also possible to use another Google extension with Channable: sitelinks!
<h2>What are sitelinks?</h2>
Sitelinks <a href="https://helpcenter.channable.com/hc/en-us/articles/360011084639-Adding-Sitelinks">are additional links</a> that are shown under an ad in the search results, and can lead people to specific pages on your site. They are extremely useful if you want to add extra links to website pages to your ad, for example, to a specific product page or a page with your opening hours. This allows potential customers to get faster to the pages of your website that are relevant to them. In addition, your ad with sitelinks occupies a more prominent place among Google search results, pushing other ads down. Your visibility is therefore also increased!

<img class="aligncenter size-full wp-image-21635" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/BPkl6wXwQXmg91hBDa9Q" alt="" width="1500" height="997" />

**Advantages of sitelinks **
<ul markdown>
 	<li>Sitelinks display well on computers and on mobile devices. Your ad can show up to six sitelinks on a computer and up to eight on a mobile device. The minimum number of sitelinks is two.</li>
 	<li>There are no additional costs. A click on a sitelink is billed as a "normal" click on your ad.</li>
 	<li>It requires less effort to update your ads with new information. You don't have to rewrite ad copy, you just add sitelinks. You will also not lose any performance statistics because of this.</li>
 	<li>You gain insight into the specific clicks and you, therefore, know what your potential customers find most interesting.</li>
</ul>
<h2>Sitelinks in Channable</h2>
Add dynamic sitelinks <a href="https://support.channable.com/hc/en-us/articles/360010996874-How-do-I-add-sitelinks-to-Google-ads-" target="_blank" rel="noopener noreferrer">to your ads using Channable</a>. All fields from a sitelink, the "link text", "link URL", and the two descriptions can be built entirely with dynamic fields. This means that you can generate many sitelinks based on your product feed. Note that in Channable, sitelinks are created at the ad group level.

<img class="aligncenter size-full wp-image-21600" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NxlVfGHQmy5mriDvuIR3" alt="" width="1654" height="1024" />

Do you want to significantly increase your CTR? Are you ready to automate your ads and campaigns with <a href="/products/ppc-tool" target="_blank" rel="noopener noreferrer">Channable's PPC tool</a>? Create your own free account <a href="/signup" target="_blank" rel="noopener noreferrer">here</a> and / or <a href="/contact" target="_blank" rel="noopener noreferrer">contact one</a> of our Channable's sales teams for more information.

Increase the CTR of your ads with price extensions and sitelinks

There is no doubt that Google is the most widely used search engine in the world, which leads many advertisers to use Google services to promote their products. Are you planning to create Shopping campaigns yourself or maybe you want your campaigns to perform better with less effort? Then use these tips to create successful shopping ads!

Before creating Google Shopping Campaigns, you should know that beforehand you’ll need to submit an optimized <a href="/blog/infographic-product-feed-for-online-marketing" target="_blank" rel="noopener noreferrer">data feed</a> within your Merchant Center account. This is a precondition for advertisers to create their Shopping campaigns.
<h2>Shopping ads made with enriched titles and descriptions</h2>
When your Shopping ads in Google Shopping have titles and descriptions that are full of keywords, your ads will have a better visibility in the search results.** The more optimized and detailed your product information is, the more likely your ads will appear. Consequently, the more likely you are to sell your products, because consumers prefer to be well informed before buying.** Channable can be very useful for easily optimizing your titles and improving your feed for Google Shopping. Consult <a href="/blog/create-quality-google-shopping-feeds" target="_blank" rel="noopener noreferrer">the guide to create a top quality feed for Google Shopping</a> or the solutions to the <a href="/blog/10-common-errors-channable-users-connecting-google-shopping" target="_blank" rel="noopener noreferrer">most common mistakes in Google Shopping feeds</a> to help get your feed in top shape.

Once your feed is complete, optimized, and uploaded to the Google Merchant Center, you can begin to create Shopping campaigns in Google Ads. Shopping campaigns allow you to manage and optimize your Shopping ads. You can find <a href="https://support.google.com/merchants/answer/2660968?hl=en&amp;ref_topic=3163841" target="_blank" rel="noopener noreferrer">how to link your Merchant Center with your Google Ads account</a> in Google’s help center.

To determine which product will be shown, Google uses a real-time auction system, the information contained in your data feed, and the search results. Only items from sellers who have sent their feeds to the Merchant Center and linked their feed to a Shopping campaign in Google Ads are eligible to appear on Google Shopping.
<h2>Align your marketing objectives and bidding strategies</h2>
After creating a good quality product feed, it is necessary to create a relevant campaign structure. Google recommends subdividing ad/product groups to have a campaign structure that ranges your items from the broadest to the most restrictive types. This structure must correspond to the advertiser’s (your) marketing goals and how much they’re willing to bid per type of item. Why is it so important for an advertiser to segment their Shopping campaigns properly? If the advertiser wants to adjust the CPCs for different products or for a product category, it will not be possible if all products are contained within the same campaign.

How do you segment your Shopping campaigns? Like a text ads campaign, there is no one right way to organize your Shopping campaigns. However, if you know in advance which attributes of your feed will mainly determine your CPCs of your ad groups, then it should not be complicated.

<img class="size-full wp-image-16743 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/yTgh9VGRQ4GfmXFIzzXD" alt="Shopping Campaign with Channable" width="1331" height="590" />

Examples of structures:
**A simple structure/all in one:** one unique ad group for all your items and one product group per brand. The disadvantage of this segmentation is that Google will control which products will appear based on the information contained within your feed. You can’t really control the negative keywords on an item level. The advantage here is that it is easy to set up and this could work if your inventory is small with homogeneous type of products.

**More complex structures:** Divide your inventory into product groups and create subsets. For example, one ad group per brand or even per product, and one product group per item (be careful this segmentation will be long and complex to configure manually!). The advantage here is that you can alter bids and block terms on an individual product basis. How does this translate into a structure?
For example:

→ Divide your items by brands vs generic products (based on your margins)
→ Divide your items by category types/product universe
→ Divide your product by performance (e.g. best sellers)

You can already easily segment your products within the Google Merchant Center using custom labels.

<h2>Channable as a way to easily automate your Shopping Campaign creation and create segmentations</h2>
To simplify and avoid manual configuration within your Google Ads account, Channable is an optimal solution. Channable's SEA tool will allow you to easily create a complex structure for your Shopping campaigns. Select the products for a specific campaign and define the level at which the ad group should be generated (e.g. category or brand). You can do this by using dynamic fields from your feed.
<h3>5 reasons to use the Channable SEA tool for your Shopping campaigns:</h3>
<ul markdown>
 	<li>Simplify the creation of complex Shopping campaigns structure.</li>
 	<li>Have total and precise control over your PPCs and negative keywords at a product level without the complexity of manual work.</li>
 	<li>Add negative dynamic or static keywords to eliminate unnecessary costs.</li>
 	<li>Experience the possibility to use the performance of your products to create product groups in your campaigns to optimize CPCs for each product.</li>
 	<li>Benefit from daily updates of your campaign structures and ad information. For example, every time a product is out of stock, the ad is paused, or if you have new products in your inventory, your campaigns will be updated.</li>
</ul>
If some of the issues raised above are familiar to you and think you could benefit from Channable’s SEA tool for Shopping campaigns, do not hesitate to <a href="/contact" target="_blank" rel="noopener noreferrer">contact us</a> for a <a href="/demo" target="_blank" rel="noopener noreferrer">demo</a> or to begin a trial.

Practical tips for successful Shopping campaigns!

<h2>What is Google Product Category?</h2>
The “google_product_category” attribute is used to classify or categorize products in Google Shopping. The goal of this product categorization is to make it easier for customers to find your items within Google Shopping.

To set up the categories correctly, you have to use the taxonomies listed by Google known as the “Google product taxonomy”. The Google product taxonomy is the list of categories that Google uses to help classify products in the [Google Shopping feed](https://www.channable.com/integrations/google-shopping-feed). There are <strong>more than 6,000 categories</strong>. This is why it’s incredibly important that you categorize your products correctly. <a href="https://support.google.com/merchants/answer/6324436?hl=en-GB" target="_blank" rel="noopener noreferrer">Here</a> you can find more info regarding Google's product taxonomy.

Another important thing to note is that the categories are not the same in all countries. There are countries such as the United Kingdom, United States, France, Germany, and the Netherlands where the taxonomy is more complete and the product categories have more subdivisions than others.

An example of Google’s Category taxonomy for clothing would be:

Clothing and accessories &gt; Clothing &gt; Warm clothing &gt; Jackets and coats

In turn, each of these product categories is associated with a numerical code.
<h2>How important is the Google Product Category in the Google Shopping feed?</h2>
You should always categorize your products. There are too many benefits you’ll miss out on if you don’t.
<ul>
 	<li>The Google Product Category is decisive when it comes to ensuring users only see products that are really relevant to their search query.</li>
 	<li>The click rate of Google Shopping campaigns will improve because your products will have more precise attributes.</li>
 	<li>Filling in the Google Product Category influences your position in rankings. This allows you to check whether your products appear ahead of your competition.</li>
 	<li>Many other channels such as Criteo or [Facebook Ads](https://www.channable.com/integrations/facebook-product-feed) also use this categorization as a reference. Making it necessary to follow Google’s product taxonomy in order to be successful in multiple, essential channels.</li>
</ul>
<h2>Tips you should take into account when optimizing your Google Product Categories</h2>
<ol>
 	<li>Google occasionally updates its categories, so you need to make sure your data feed is updated with the latest changes.</li>
 	<li>The more information you provide in your Google Shopping feed, the better. That's why it's important to be specific about your categorization. You have to choose the most specific category possible. If you use a more specific Google Product Category, your products will appear in the appropriate search results more often. Therefore your CTR will improve significantly and, by creating more relevant ads, costs will decrease.</li>
 	<li>If your product fits into more than one category, it is important that you choose the most accurate one. It is not possible to choose two categories in Google Shopping.</li>
 	<li>If the article does not match any of the categories marked in the Google taxonomy (which is quite unusual due to a large number of categories available), then you can use the product_type attribute.</li>
 	<li>Remember that each country has a different taxonomy, so you will have to configure the feed and categories based on the country where you want to sell your products. Otherwise, your products will be rejected by Google. This has a close relationship with the taxes marked by each country. For example, if you are going to sell your products in the United States, it is important that the feed is configured for this country so that the tax rate for your products is correct.</li>
</ol>
<h2>Risks with Google's automatic product categorization</h2>
Google offers a new automatic categorization feature to make it easier to categorize products. Therefore, the google_product_category attribute is now not mandatory. However, while this advance is helpful, it also poses a risk.

The automatic assignment that Google makes is based on an algorithm that analyses other attributes of the Google Shopping feed, such as the brand, the GTIN, etc. In many cases, these attributes are not very specific and this means that Google does not assign the correct category or uses a category that is too generic.

To avoid this, we strongly recommend that you fill in the Google Product Category field in the Google Shopping feed yourself.
<h2>How can Channable help me with smart categorization?</h2>
Channable allows you to set up the Google Shopping feed in 5 easy steps. And one of the steps in the configuration of the feed is categorization. With the intention of helping our customers in this process (which can be quite long in multi-product catalogs), in Channable we have developed <a href="/blog/smart-categorization-google-shopping" target="_blank" rel="noopener noreferrer">smart categorization</a>.

Thanks to a smart self-learning algorithm, we have managed to make the products you want to export to Google Shopping automatically fit the Google taxonomy. In this way, a category suggestion will appear that matches each of your products. As this is only a suggestion, you will always have the final decision regarding which category is used. This way, you will still have full control of the categorization process.

Would you like to create a fully optimized Google Shopping feed with Channable’s smart categorization? <a href="https://app.channable.com/signup" target="_blank" rel="noopener noreferrer">Create a FREE account </a>today and set up your Google Shopping feed in no time.

Don't forget to read our blog with tips to <a href="/blog/create-quality-google-shopping-feeds" target="_blank" rel="noopener noreferrer">create the perfect feed for Google Shopping</a>.

Tips and solutions when assigning Google Product Categories in your Google Shopping Feed

<h2>What is Google Shopping?</h2>
[Google Shopping](https://www.channable.com/integrations/google-shopping-feed)  is a product search engine service provided by Google and is not an online shop. Offering customers the opportunity to search, view, and compare items that link to the product pages of the advertised online shop. As a branch of Google Ads, it enables retailers and online businesses to advertise their products across Google’s search network. These ads can appear in the main search results on Google or under the specific ‘Shopping’ tag.

Unlike Google Text Ads which is based on keywords, Google Shopping is built on ‘product feeds.’ Meaning the ads on Google Shopping are generated directly from the information provided in your online shop. This connection allows shoppers to view advertised items you would like to sell directly in their searches and to purchase products directly from your online shop, hence the term ‘**Google Shopping feed**.’
<h2>Advantages of advertising with a Google Shopping feed</h2>
Google Shopping is the largest comparison shopping engine in the world, with an ever-expanding <a href="https://support.google.com/merchants/answer/7448571?hl=en">list</a> of supported countries. Advertisements on Google Shopping include a photo, title, price, and the name of your online shop. More product relevant information is displayed at the top or right side of the Google search results – above the normal text ads and organic search results.

<img class=" wp-image-26287 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/aeWWCkvQwC3AOhVPqLMy" alt="google shopping feed" width="975" height="620" />
Why is Google Shopping such a high **conversion driving marketing channel?** Below are just some of the advantages of advertising with a Google Shopping feed, along with how they are relevant to your strategy:
<ul markdown>
 	<li>**Multiple touchpoints** - Advertising on Google Shopping allows your products to be found in multiple places on Google’s Search Engine. If your online shop is search engine optimized, your products could be found in multiple ways such as traditional search, <a href="/products/ppc-tool">PPC text ads</a>, and [Google Shopping ads](https://www.channable.com/integrations/google-shopping-feed).</li>
 	<li>**Visual appeal** - Customers like to see what they are buying and visual content has proven to have a major impact on sale conversions and customers’ decisions compared to text-only ads. In fact, Google Shopping Ads can have up to a 30% higher conversion rate than Text Ads.</li>
 	<li>**Higher qualified leads** - As a retailer on Google Shopping, you have the opportunity to reach more of the lower-funnel customers who have a high intent to buy, leading them straight to the POS via their search terms. With product information connected directly to your ad via your data feed, Google Shopping ads are very informative and result in a higher conversion rate from prospective buyers.</li>
</ul>
<h2>What type of advertiser is a Google Shopping feed most suited for?</h2>
Google Shopping is a platform focused on fast and easy conversions. Not so much on creating awareness for a product or brand. Meaning Google Shopping should not be the only channel a brand or company focuses on. Rather a complementary channel to facilitate quick conversions from customers with a high intent to buy.
<h2>Successfully setting up your data feed for Google Shopping</h2>
To start advertising on Google Shopping you will need to set up your <a href="https://www.google.com/retail/solutions/merchant-center">Google Merchant Center</a> account, upload your products using a data feed (online shop), and set up your <a href="https://ads.google.com/intl/en_us/getstarted">Google Ads shopping campaigns.</a>

Now to successfully advertise on [Google Shopping](https://www.channable.com/integrations/google-shopping-feed), you need to ensure you send certain Google approved mandatory fields. You can send this product information to Google Shopping using an automation tool like Channable in two ways: via a live <a href="/products/marketplace-integrator">API</a> connection or with a <a href="/products/product-feed-management-tool">feed</a>:
<ul markdown>
 	<li>**API** APIs allow for real-time updating: Data can be sent at any time. When something is wrong with the data that is being sent to Google Shopping, the export channel (Google Shopping) can instantly send feedback to the exporting system (Channable). This information can then be given to the user, allowing them to make the changes.</li>
 	<li>**Data feed** The advantages of a feed-based system are that it is easy to implement and does not require the sender or the receiver to use special tools or advanced API formats. Meaning even a simple spreadsheet with your product data can be used. The downsides of this system are that there is no good way to continuously update the receiving party about changes.</li>
</ul>
Further differences between the two types of connections can be read in our <a href="https://support.channable.com/hc/en-us/articles/115002818909-Marketplaces-data-feeds-vs-APIs">help center article</a>. To send the right information, you can easily get an overview of the mandatory fields within Channable under either ‘Finalize’ (for Google Shopping feeds) or ‘Build &gt; Item’ (for Google Shopping APIs).

Providing your product information to Google properly is critical and must be in the right format to be accepted. Certain information can only be processed by a Google shopping feed in a specific way. The following section breaks down what you’ll need to send, to successfully advertise on Google Shopping.
<h2>Tips for every mandatory field you need to successfully advertise on Google Shopping</h2>
**Pro tip**: The chart below contains all of the mandatory fields that Google requires for you to successfully advertise on Google Shopping. Organizing this information in the correct format can be very time-consuming if done manually. Using a data feed management tool can show you where errors occur and pinpoint the missing data fields. Not only that, but Channable has the capability of fixing those errors for you, using an if-then rule system. Whether or not a data feed automation tool is used, this chart will give you everything needed to create a clean product feed.
<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;">**Necessary info**</td>
<td style="border: 1px solid #cccccc;">**What exactly?**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Image Link</td>
<td style="border: 1px solid #cccccc;">Images are very important for Google Shopping and selling online generally. We recommend you create a filter rule when you first start making rules, to exclude any items that do not have an image. For more information about specific dimensions and picture quality accepted by Google, read about it in their <a href="https://support.google.com/merchants/answer/6324350?hl=en" target="_blank" rel="noopener noreferrer">help center</a>.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Availability</td>
<td style="border: 1px solid #cccccc;">This mandatory field needs to be sent to Google Shopping in the form of either: ‘in stock’, ‘out of stock’, or ‘preorder’. You don’t need to send actual stock levels but the value you set must match the value on your website. To include this information into your feed, simply use Channable’s <a href="https://support.channable.com/hc/en-us/articles/115002827565-Rule-set-to-value" target="_blank" rel="noopener noreferrer">‘set to value’ rule</a> and set a newly created field to one of the three options depending on the actual stock level.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">*GTIN/EAN
<em>* You’ll need at least one of these, as Google requires you have 2 of the 3 pieces of info: Brand, GTIN or MPN.</em> There is still hope if you don’t, please check this <a href="https://support.channable.com/hc/en-us/articles/115002827285-Useful-rules-for-Google-Shopping" target="_blank" rel="noopener noreferrer"><em>help center article</em></a><em>. </em></td>
<td style="border: 1px solid #cccccc;">GTIN is the umbrella term for unique identifiers such as EANs, UPCs or ISBNs and is basically the barcode of an item. If you don’t already have this information, you can easily purchase them online or ask your distributor for them. Making them up won’t help, you can’t outsmart Google.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Title</td>
<td style="border: 1px solid #cccccc;">This mandatory field ought to be easily found in your feed already. Make sure it describes your item well. You can even include things like the color or size with Channable’s <a href="https://support.channable.com/hc/en-us/articles/115002827625-Rule-combine-value" target="_blank" rel="noopener noreferrer">‘combine value’ rule</a>.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Description</td>
<td style="border: 1px solid #cccccc;">Similarly to the title, this information should already be easily found in your import. Alternatively, you can always build a new description by combining relevant information from your feed. Make sure your description is free from HTML jargon by using our <a href="https://support.channable.com/hc/en-us/articles/115002827845-Rule-modify-text">strip HTML </a>rule.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Link</td>
<td style="border: 1px solid #cccccc;">This field is the URL of the products. Simple.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Brand</td>
<td style="border: 1px solid #cccccc;">This information may already be in your feed, but it is VITAL for becoming Google Shopping approved, in conjunction with either GTIN or MPN. See the other descriptions below.
If the brand doesn’t have its own field but can be perhaps located in the description, you can easily search for the ‘value’ (specific brand name) and pop it in a new field.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Condition</td>
<td style="border: 1px solid #cccccc;">The condition of a product needs to be listed as either ‘new’, ‘used’, or ‘refurbished’ in Google Shopping. Google will default set all condition's to new if you don't specify, but if in fact, you do sell used or refurbished items you'll have to communicate this to them. If this information isn’t in your feed yet, you can easily implement it with the 'set value' rule. Simply create a new mapping field from the settings and then ‘set value’ to the applicable condition.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Category</td>
<td style="border: 1px solid #cccccc;">The second stage of creating a Channable feed/API is categorization (NB: with the API if you send known EANs, Google Shopping will automatically be able to categorize the items). The options from the drop-down menu are the specific categories Google has. So, you simply need to allocate which groups of items belong to which Google product category. When you map the fields (in the finalize stage or build stage in Channable) remember to use ‘**Category (internal)**’. More<a href="https://support.channable.com/hc/en-us/articles/115003090569-Smart-categorization" target="_blank" rel="noopener noreferrer"> tips on categorization </a>can be found in Channable's help center.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Price</td>
<td style="border: 1px solid #cccccc;">This information will be in your feed. Do not try to modify it, as the price shown in Google Shopping should match your website.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Shipping Price</td>
<td style="border: 1px solid #cccccc;">You’ll most definitely know what the shipping price is if it isn’t already in your feed. If it’s missing, simply create a new mapping field and set the value. For example, if you offer free shipping for items over a certain price you can make a simple rule to set shipping price to zero. Simply create a rule such as “IF **price ** *is greater or equal to* 50. THEN take **shipping price** and <em>set to value</em>0”. You can always set shipping options within your Google Merchant account, more information can be found in <a href="https://support.google.com/merchants/answer/6069284?hl=en" target="_blank" rel="noopener noreferrer">Google's Support article</a></td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">*MPN/SKU
<em>* You’ll need at least one of these, as Google Shopping requires you have 2 of the 3 pieces of info: Brand, GTIN or MPN.</em> There is still hope if you don’t, please check this <a href="https://support.channable.com/hc/en-us/articles/115002827285-Useful-rules-for-Google-Shopping" target="_blank" rel="noopener noreferrer"><em>help center article</em></a><em>. </em></td>
<td style="border: 1px solid #cccccc;">A stock keeping unit (SKU) or a manufacturers number (MPN) is a more internal method of identifying items. If you don’t have this number, but you do have a GTIN you can still advertise with Google. If you have neither, you can still send your items to Google Shopping. To find out how, check out <a href="https://support.channable.com/hc/en-us/articles/115002827285-Useful-rules-for-Google-Shopping" target="_blank" rel="noopener noreferrer">useful rules for Google Shopping </a>help center article.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Shipping Country</td>
<td style="border: 1px solid #cccccc;">If this information isn’t already in your feed, you should know where your items will be shipping from. As it’ll probably be a fixed country, you can go ahead and make a new mapping field and then just set a country name as the shipping country.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Id</td>
<td style="border: 1px solid #cccccc;">This information can be any form of number/combination that uniquely identifies each of your items. Note the word, unique.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">***Size</td>
<td style="border: 1px solid #cccccc;">For clothing items, it’s important you send the size to Google Shopping. If this value is perhaps at the end of the title, you can simply use Channable’s <a href="https://support.channable.com/hc/en-us/articles/115002827785-Rule-split-text" target="_blank" rel="noopener noreferrer">split text value</a>.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">***Age group</td>
<td style="border: 1px solid #cccccc;">The age group is only applicable if you want to advertise clothing items with Google Shopping. The specific groups they accept are: ‘newborn’, ‘infant’, ‘toddler’, ‘kids’, and ‘adult’. With this list in mind, you could use a rule such as <a href="https://support.channable.com/hc/en-us/articles/115002827725-Rule-search-for-value" target="_blank" rel="noopener noreferrer">search for value</a> (search for specific sizes) and then use the replacement value option. So, any clothing item with the size 0 - 9 months can be assigned to the age group ‘newborn’ by searching for it and replacing the value with ‘newborn’.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">***Color</td>
<td style="border: 1px solid #cccccc;">The color of an item is only applicable for fashion items. Luckily Google Shopping doesn’t specify color names, so feel free to use the values you have in your feed. If you don’t have them in a specific field, simply create a new field and search for the value.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">***Gender</td>
<td style="border: 1px solid #cccccc;">This information is only needed for sending fashion items to Google Shopping and needs to be either unisex, female or male. If you sell only fashion items for one gender, this field can be easily provided by creating a new field and setting the value to the ‘Google recognized’ gender you sell to.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Currency</td>
<td>This is only necessary for using Channable's API connection with Google Shopping. You can either choose from 'EUR/GBP/USD/CAD/NOK/SEK/DKK/CHF' from Channable's built-in drop-down menu or implement it into the feed with a new field and ‘set to value’ rule. Make sure this value is true to what is displayed in the URL link of the item.</td>
</tr></tbody></table>
<span style="font-size: 11px;"><em>** Mandatory for feeds only (because when you create an API connection you already specify in the first step what the unique ID per item is)</em><em>
*** Mandatory only for when fashion is selected as 'Type of market' in feed settings</em><em>
****Mandatory only for Google Shopping API</em></span>

Finally, if you decide to use an automation tool to manage your product feed, it’s recommended you create, what Channable defines as a ‘<a href="https://support.channable.com/hc/en-us/articles/115002817249-How-do-I-filter-items-using-rules-">Filter rule</a>’ first. This rule will simply exclude any items that would otherwise be automatically rejected, or you do not want to sell. For reasons such as a missing image link, or the price is 0. Channable rules work in descending order. So, starting with a filter will ensure that the rules that’ll follow will only be applied to items worth advertising. While this list may seem quite overwhelming or contain a lot of information, using an automation tool can get you up and running in no time.
<h2>Next steps</h2>
Now that you have all the information needed to successfully advertise on Google Shopping the next step is getting started. If you want to [connect to Google Shopping with Channable](https://www.channable.com/integrations/google-shopping-integration) but do not already have an account, <a href="/signup">sign up</a> for free.

Build your connection to Google Shopping in your own time and only choose a subscription when you’re ready to go live. If you experience any Google Merchant Center errors that aren’t mentioned above, you’re always welcome to <a href="/contact">contact</a> Channable’s technical support team to get you going.

How to successfully advertise on Google Shopping

Google has grown beyond the modest search engine it began as. Whilst the consumer mostly uses it to search for results, images, items, flights, and so forth, businesses are more acquainted with Google’s vast portfolio of products. Many of the Google products accept <a href="/blog/infographic-product-feed-for-online-marketing" target="_blank" rel="noopener noreferrer">a data feed</a> of inventory or information to simplify, optimize, and even enable usage. Channable offers many different feeds for Google. It can be tricky to understand the difference between each and where a data feed comes in.

This whitepaper will clarify what each Google product does, who it is for, how you can use it, and how a <a href="/products/product-feed-management-tool" target="_blank" rel="noopener noreferrer">feed management tool</a> is used. The following Google products will be covered:
<ul markdown>
 	<li>Google Shopping</li>
 	<li>Google Shopping Campaigns</li>
 	<li>Google Display</li>
 	<li>Google Ads</li>
 	<li>Google Search Ads 360</li>
 	<li>Google Analytics</li>
 	<li>Google Manufacturer Center</li>
 	<li>Google Play Books</li>
 	<li>Google Product Ratings</li>
</ul>
<h3 style="text-align: center;">Download the Google products whitepaper</h3>
<p style="text-align: center;">Complete the form below to receive the Google Products whitepaper in your inbox.</p>
[form id="be174dcc-6133-4eb1-b71c-72c177cffc8d"]

Use Channable to generate your feeds for all your Google needs and speed up your scaling process. <a href="https://app.channable.com/companies/14426" target="_blank" rel="noopener noreferrer">Create a free trial accoun</a>t today and ask one of our teams to give you an <a href="/demo" target="_blank" rel="noopener noreferrer"> in-depth demo</a> on how to build the perfect feeds for Google.


Explained: Google’s products for advertisers [whitepaper]

As the largest search engine in the world, Google’s paid advertising attracts business of many sizes. However, to an untrained-eye, Google Ads can feel impossible to navigate through and decipher. To make life easier, Channable compiled an infographic to help you get your head around the most common Google Ads terminology.

[![Infographic](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/r2SYgURo6O0W3hrgtAfZ)](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/r2SYgURo6O0W3hrgtAfZ)

Feel free to share this Google Ads cheat sheet infographic on the social media network of your choice. If you’re wanting to save time and generate your Google Ads, take a look at [Channable’s SEA Tool](/products/ppc-tool). With a built-in template, you can generate hundreds of ads for Google and Bing from the information in a data feed and they’re even automatically updated!

Channable’s handy Google Ads cheat sheet [infographic]

This is how it looked before:

<img class="alignnone wp-image-7658 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/YZjIbmChTI26b6hHf5Ze" alt="" width="364" height="365" />

And this is where you can find the Shopping campaigns tab now:

<img class="alignnone size-full wp-image-7747" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/WdpKUM7NSJ6hpP8meaGy" alt="" width="1444" height="780" />

Find Shopping campaigns in its own tab

Automate your Bol Ads with ease. Discover how Channable’s PPC Automation tools boost visibility and efficiency for Bol marketplace campaigns.

Bol Ads | Channable Blog

Simplify Amazon Ads with PPC Automation. Channable’s smart tools help you optimize bids, scale campaigns, and grow sales across Amazon.

Amazon Ads | Channable Blog

Explore Channable’s insights and analytics page to make smarter eCommerce decisions with data-driven strategies and performance visibility.


Insights and Analytics | Channable Blog

Boost ROI with Performance Segmentation. Discover how Channable helps you analyze and optimize product-level ad performance at scale.

Performance Segmentation | Channable Blog

Elevate your ads with Channable’s Dynamic Image Editor. Customize visuals at scale to boost engagement and stand out across channels.

Dynamic Image Editor | Channable Blog

Master multichannel eCommerce with Channable. Sync and optimize your products across marketplaces, search, and social with ease.

Multichannel eCommerce | Channable Blog

Streamline marketplace sales with Channable’s API-powered integrations. Automate listings, orders, and updates across top platforms.

API and Marketplaces | Channable Blog

Optimize product feeds effortlessly. Channable’s feed management tools help you stay accurate, compliant, and competitive across channels.

Feed Management | Channable Blog

Channable CSS: Gain 20% margin advantage, more bidding power & seamless integration with feeds, PPC & Insights. Premium Google Partner.

CSS | Channable Blog

Stay in the loop with Channable’s event coverage. Discover key takeaways, trends, and highlights from top eCommerce industry gatherings.

Events | Channable Blog

Watch Channable’s webinars for practical tips on feed management, PPC, and multichannel eCommerce, straight from experts.

Webinars | Channable Blog

Catch up on Channable’s Media page for events, webinars, and podcasts featuring expert insights and stories from the eCommerce world.

Media | Channable Blog

Get the latest news from Channable's product releases, company milestones, team insights, and what’s coming next.

Company Updates | Channable Blog

Dive into the latest eCommerce news and trends. Learn how shifting consumer behavior and tech innovations are impacting online retail.

eCommerce Industry | Channable Blog

Keep up with Google’s latest changes and how they impact your PPC, SEO, and feed strategies, straight from Channable’s experts.

Google updates | Channable Blog

Stay updated with the latest in multichannel news. Explore trends, changes, and insights shaping the future of eCommerce.

Industry News | Channable Blog

Master Google Shopping PPC with step-by-step guides on feed optimisation, smart bidding, campaign structure, and scaling profitable ads.

Google Shopping PPC | Channable Blog

Guides on multi-client feed management for agencies and teams. Streamline workflows, scale feed optimisation, and reduce manual work.

Multi-Client Feed Management | Channable Blog

Explore in depth guides that break down complex topics into actionable insights. Our guides deliver step-by-step, expert tips, and educational resources to help you optimize performance, solve problems faster, and make smarter decisions.

Guides | Channable Blog

Marketplace Growth Podcast: unfiltered conversations with Lucas Bassa on proven strategies to scale faster across Europe's top marketplace channels.

Marketplace Growth Podcast | Channable Blog

Affiliates

Agencies

Amazon

Black Friday

Comparison websites

eBay

Ecommerce

Electronics

Events

Feed management

Google

Guest blogs

Holidays

Infographic

Magento

Marketplaces

Product updates

Rules

Sales season

Shopping campaigns

Social media

Travel

Whitepaper

[Miravia](https://www.miravia.es/) is a relatively new marketplace that launched in the Spanish market in November 2022. Since then, its growth has been unstoppable, becoming one of the most popular apps in Spain. 

Although the original idea was to focus on products within the fashion and beauty sectors, they have gradually incorporated new categories, making the marketplace increasingly comprehensive. However, their focus remains on lifestyle products. 

Miravia aims to bring together brands, consumers, and content creators in one space, fostering innovation. Among its standout features are the production of exclusive content by influencers and virtual tools to try out products. 

With a value proposition centered on experience and lifestyle, the products offered are oriented towards the mid to high-end market. The target audience consists of young Spanish consumers, aged 18 to 35. Miravia aims to provide a unique shopping experience, offering access to the latest trends in fashion, beauty, and lifestyle. To achieve this, the platform includes tools that allow brands to customize their stores, special campaigns to drive traffic to the marketplace, and integrated logistics. 

Miravia seeks to captivate Spanish consumers with high-quality products and connect customers and sellers in an advanced way. The platform is committed to supporting local sellers and Spanish brands in their digital expansion. Many renowned brands have already joined this initiative that promises to make a big impact, including Disney, Cecotec, Lego, Samsung, Dyson, L’Oreal Paris, Nivea, Braun, and Garnier.

## Why should you consider selling in Miravia? 
Here are a few reasons to add Miravia to the list of marketplaces you could start selling. 

## 2023, Miravia's first full year in the Spanish market, is a year full of great achievements: 

- TOP 5 in eCommerce platforms in the Spanish market
- ‘Marketplace Revelation 2023’ award 
- Most downloaded app for over 7 months in the shopping category
- TOP 3 highest-rated app
- TOP 5 most used app
- Exponential growth since December 2022
- Over 8,000 sellers and 800 brands selling through Official Store

![Promociones-en-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NpQDNfeRTt2nNWQQhNQy)

## Take advantage of the buzz this Marketplace is generating
As we mentioned earlier, Miravia is the talk of the town. One of the main reasons is due to the significant investment made by the Alibaba group for its launch. Therefore, if we add the lack of competition to the strong advertising investment being made, we have the perfect combination to decide to sell on Miravia.

## Improve your visibility as a local brand
One of Miravia's objectives is to offer more visibility to local sellers and national brands. One way to achieve this is by providing the possibility of creating official stores, where brands can design their own stores or virtual showcases, allowing all the products of a particular brand to be found in one place. Needless to say, this offers extra visibility to brands compared to retailers or intermediaries.

These official stores make navigation within the products of the same brand much easier, creating a more personalized and unified shopping experience.

Moreover, as Jorge Peláez, CEO of Farma2go, mentions in the following success story, Miravia gives much more visibility to the seller. In other marketplaces, the seller is much more unnoticed, and the purchase is practically anonymous. However, on Miravia, the seller has much more prominence.

![Farma2go-vendiendo-en-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/blqFf8MR56MrbFBgmIyQ)

## Including your product catalog on Miravia has no fixed cost
If you want to sell on Miravia, there will be no fixed costs associated. You will only pay commissions on what you sell, and these commissions are cheaper than on other major marketplaces. They range from 6% to 15% depending on the category and the type of seller. This allows you to try the platform without fixed costs and without needing to invest a lot of money.

Additionally, they offer the option to handle logistics (Delivery by Miravia), which can be a more convenient option for many sellers. In fact, this is the default option offered.

## Official Store or Marketplace: which type of store to choose?
To sell on Miravia, you should keep in mind that there are two types of stores:

1. Mall or Official Store: This type of store is exclusively for brands. Therefore, if you are not the brand owner or do not have exclusive distribution rights, this option is not for you.
![Tienda-oficial-en-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/rrmMJiLuT9KwYA1eWm26)

2. Marketplace: This is the model we can find in other marketplaces like Amazon. It is designed for multi-brand sellers.

## What types of logistics does Miravia offer?
Like most marketplaces, Miravia offers two types of logistics channels:

1. Delivery by Miravia (DBM): In this case, Miravia takes care of the shipping, ensuring an excellent experience for both sellers and buyers.
2. Delivery by Seller (DBS): Here, the Miravia Seller is responsible for the shipping. It is important to ensure good service to avoid penalties from the marketplace. This logistics model must be authorized by the marketplace and is primarily intended for sellers of bulky, heavy products or those containing hazardous materials.
3. Logistics by Miravia (LDM): This is the platform's fulfillment model launched at the end of 2023. This model has been increasingly prioritized since the beginning of the year and has numerous advantages:

- Better organic positioning in search results
- Operational cost efficiency through Miravia's warehouse with very competitive storage and shipping rates
- Free and environmentally friendly packaging
- Compensation insurance (up to €2000 per product)
- Optional services: bubble wrap, relabeling, withdrawal, etc.
- For consumers, delivery is improved in many cases (2 business days in the peninsula and 1 business day in Madrid), with free shipping and the option to choose between home delivery or collection points.

![Logística-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/6z3ieADlRxKj4khxZAA0)

To sell on Miravia, the options recommended by the marketplace itself are DBM and LDM. Additionally, these offer the most advantages:

- Miravia covers part of the shipping costs, especially resulting in a very competitive rate in the 0-5kg range.
- They take care of collecting the package from the seller's warehouse in the peninsula.
- You can create orders before 23:00 and they will collect them the next day.
- Deliveries are made within 24-48 hours.
- Sellers are not responsible for logistics disputes. Miravia takes responsibility.

## I want to start selling on Miravia. What are the first steps to follow?

The registration process to become a Miravia Seller is very simple.
1. First, you need to fill out the [following registration form](https://sell.miravia.es/home?source=pship_Channable).
2. Validation of your business. As mentioned before, there are two types of stores on Miravia: marketplace or official store. Depending on the one you choose, the documentation you need to provide will be different. Miravia will review all the information to ensure that your products fit with the platform. They will also evaluate your experience selling online.
3. Brand registration. To protect your products, it is important to register them as a brand. If you are not the brand owner but a distributor, you will need to prove that you have authorization from the brand to sell its products.
4. Setting up your store. Once you have been accepted as a Miravia Seller, you can start setting up your store. You will have an account manager to help you with all the steps you need to follow within the marketplace.

## How to integrate your catalog with Miravia
A fundamental step when selling on Miravia and setting up your store is integrating your catalog with this marketplace.

There are different ways to do this. You can do it manually or through one of the modules offered by your CMS. However, we warn you that these options will neither be the easiest to implement nor will they yield the best results.

There is also a way to integrate, optimize, and synchronize the catalog with Miravia automatically. At Channable, we have developed catalog integration with Miravia so that you can manage your catalog and orders centrally and without complications.

## How to configure your catalog with Miravia using Channable
Once you are a Miravia Seller, you can connect your catalog to Miravia through our [API connection](https://www.channable.com/products/marketplace-integrator).

## What to consider during the Miravia catalog configuration

- Categorize your products correctly. It is essential that your products appear in the correct category. To do this, you need to map your categories to those of Miravia. It sounds complicated, but you can do it in a few clicks.
- Optimize your product listing information. If you want your products to stand out from the competition and be attractive, you need to optimize your catalog information. You can use Channable's cause-effect rules for this. These rules allow you to filter products you don't want to sell, improve product descriptions and titles, modify prices, and much more.
- Pay special attention to photos. Miravia is very demanding with the quality of images and very strict with their dimensions.

Once the listing is configured, you can start sending products to Miravia. If there is any error in the product publication, a description of the error will appear, which you must resolve in the rules.

## Order connection with Miravia
To sell on Miravia, in addition to integrating your catalog with Miravia, it is also essential to add the order connection. This will allow you to manage all the orders coming from Miravia directly from the backend of your online store (regardless of whether it is developed with Magento, Shopify, or PrestaShop).

By managing all orders from a single place (you can use the order connection for other marketplaces like Amazon or Zalando, for example), you will maintain better control over your orders, save time managing them, and keep your stock synchronized with Miravia.

## Tips for selling on Miravia more organically
Miravia is a marketplace based on listings, so each seller has a different product page. Therefore, who will have greater visibility in search results? Of course, the one with the most optimized product page.

What kind of improvements can you make on the product page to [stand out and surpass the competition](https://www.channable.com/blog/mastering-marketplace-dynamics)?
- Avoid stockouts by keeping the catalog constantly synchronized.
- Group products with variants. This is especially important in categories like fashion, where it is recommended to group them by sizes and colors.
- Optimize the titles. Miravia allows titles of up to 250 characters. Pay attention to their structure, always adding relevant information such as the brand, model, and other attributes that help describe the product in more detail.
- Use attributes to enrich the product listings. Having them well-mapped will allow buyers to find your products using Miravia's search filters.
- Offer the best price.
- Ensure good ratios in the logistics service.
- Provide the best sales and after-sales management to guarantee positive user reviews.
- And last (but not least), strive to have the best decoration in your official store. It is your storefront within Miravia, don't forget that.

## Marketing Tools
Using marketing tools on Miravia is key to increasing the visibility of your products. These tools are diverse and through them, sellers have the opportunity to highlight new products, offer special discounts, or feature best-selling products. All these tools are available in the Seller Center (Marketing section). The types of tools available are:

- Store Promotion: Discounts on the entire catalog or part of the catalog where the seller has freedom over the percentage and the period. These discounts can be direct on the price or through coupons (regular or for new buyers). These promotions help increase the total basket and/or conversion rate.
- Launch Price: A tool to boost visibility and traffic for new products to start gaining better positioning.
- Miravia Campaigns: The best way to increase visibility and generate good performance metrics like reviews. These campaigns are divided according to their importance:
1. Mega: Special dates like Black Friday, Christmas, Summer Sales are part of this type of campaign. They are the most important campaigns on the platform.
2. A+: Also very relevant campaigns that include a variety of categories.
3. A: Focused on a specific category or brand launch.

- Sponsored Ads: Since the end of May, Miravia has a tool to position your products non-organically. This module is available to all sellers and among the benefits of using it are: increasing brand and/or product awareness, boosting sales, making decisions based on data through result monitoring, pay-per-click only, automation, and simplicity. There are three types of campaigns:

1. Automated: Choose a daily budget and the bid you consider competitive.
2. Specific Products: Select products manually, and the system chooses the most competitive bid for the seller.
3. Manual: The seller can create campaigns manually, selecting products and bids most convenient for them. 

One of its advantages is that it allows organizing campaigns to be more personalized as needed. One of the most important aspects of these tools is that Miravia offers you an 'Exclusive Dashboard' where you can analyze the most important metrics of your store and products so that sellers can make data-driven decisions.

## Miravia Academy
In the Seller Center, sellers have access to a training center called Miravia Academy, available to all sellers, where you can find all kinds of content from webinars and tutorials to infographics to become an expert on the platform.

## Could Miravia be relevant for a European Seller?
The answer is yes, for some months now, sellers/brands from the following countries can open a store on Miravia: France, Italy, Portugal, Netherlands, Belgium, Poland, Italy, Ireland.

Currently, Miravia is only available to Spanish consumers, but the Spanish market has shown exponential growth, up to 20% year after year in recent years, unlike the European market which has stagnated. Additionally, the Spanish market is worth over 40 billion euros, with an internet penetration rate of 90%. The age group that shops online the most is 16-34, which coincides with Miravia's target audience. Spanish consumers place an average of 4.7 orders per month, and more than 62% use marketplaces to search for products, with eight out of ten purchasing through these channels. This makes it a market with favorable conditions.

For these types of sellers, last-mile logistics becomes critical. Therefore, these sellers can activate our fulfillment service (LDM) as long as they verify that they have a Spanish VAT or operate through their own logistics (DBS) from their warehouses. In this regard, all we require is that the order preparation should be completed within 24 business hours and shipping time should be within a maximum of 5 days. We are increasingly seeing success stories from sellers in these countries and across various categories.

## Want to start selling on Miravia now?
If you want to know more details about our integration with this new marketplace, we encourage you to [request a demo with one of our experts](https://www.channable.com/demo). Or if you prefer, you can also [create a trial account in the tool](https://www.channable.com/signup).

How to Start Selling on Miravia

[TikTok Advertising](https://www.channable.com/blog/tiktok-shop-marketplace-social-commerce-growth) has become one of the most direct ways to reach modern shoppers. With billions of engaged users and unmatched creative potential, TikTok offers brands a unique path to awareness, engagement, and conversions. In this guide, you’ll learn how TikTok ads work, how to set up your first campaign, and how to optimize like a pro, so you can start generating real business impact fast.

## Key takeaways

- TikTok Advertising delivers high engagement and strong conversion potential.

- Easy-to-use ad tools help brands create authentic, high-performing content.

- Precise targeting and simplified setup make TikTok ideal for all skill levels.

- Best practices: hook fast, stay native to the platform, and use trend-based storytelling.

## Getting started with TikTok advertising
If you’re looking for an ad channel that combines scale, creativity, and conversion power, TikTok Advertising is a top contender. With 1.5+ billion active users and unmatched engagement levels, TikTok offers brands a unique opportunity to reach shoppers who are ready to buy. TikTok users are [1.5x more likely to purchase](https://newsroom.tiktok.com/en-sg/tiktok-is-the-platform-where-content-and-commerce-converge-helping-consumers-discover-and-make-their-next-purchase-sg) after seeing a product advertised on the platform.

In this guide, you’ll learn how to set up your ads in TikTok Ads Manager and follow proven tips to maximize your results.

## Why advertise on TikTok?
[TikTok](https://www.channable.com/blog/social-media-advertising) gives brands an energetic creative space so that they can reach audiences who want authentic content and not polished commercials. Benefits include:

**Effective engagement**
Short-form video inspires participation, comments, and shares for the best chance to create viral momentum.

**Creative ad tools**
TikTok’s built-in video editors, templates, and effects make it easy to turn simple footage into scroll-stopping ads.

**Outcome-based objectives**
Choose goals such as awareness, traffic, leads, or conversions, and optimize based on measurable results.

**Precise targeting**
Reach audiences by demographics, interests, behavior, or allow TikTok’s algorithm to automatically optimize your distribution.

**Robust reporting**
Dashboard insights and custom reports help you track performance and refine your strategy.

## How to advertise on TikTok​ in 7 steps

### Step 1: Create your TikTok Ads Manager account

1. Go to TikTok Ads Manager and sign up using your email or phone number.

2. Add business details: location, time zone, industry, and currency.

3. Switch to a Business Account in the app:
*Settings & Privacy → Manage Account → Switch to Business Account*

### Step 2: Set up billing and payment
Add billing details, tax info, and choose** manual** or **automatic** payments.

**Note**: Once automatic payments are selected, you cannot switch back.

### Step 3: Create a TikTok ad campaign
Click the red **Create Ad **button in your dashboard anytime to start building your campaign.

### Step 4: Choose your campaign objective
TikTok offers four simplified objectives:

![Blog TikTok Advertising - Image_01.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ja4DUHQT72xwWltrDgSA)
- **Traffic** – Drive visitors to your site or landing page.

- **Community interaction **– Grow followers, views, and engagement.

- **Lead generation** – Capture customer information via TikTok forms.

- **Website conversions** – Ideal for eCommerce brands focused on sales.

### Step 5: Select your target audience
Choose between:

![Image_02 (4).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NZx5vQ4xS82cjOg5sRQs)
**Automatic Audience**
Let TikTok choose the best audience based on your goals, creative, and performance data.

**Manual Targeting**
Refine by:

- Location

- Gender, Age, and Language

- Interests (e.g., beauty, fitness, gaming)

- Behaviors (likes, comments, interactions)

**Example**: A skincare brand can target users interested in “Skincare,” “Beauty Enthusiasts,” or users engaging with related videos.

### Step 6: Set your campaign budget and schedule

Your campaign budget is the amount that you’re willing to spend on running your ads. You can choose between a ‘Daily budget’ or a ‘Lifetime budget’. If you choose the first option, determine your daily ad spend (minimum $5) and how long you want your campaign to run. For flexible campaigns, choose the "No end date" option and stop it whenever you want.
Choose:

![Image_03 (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/LQBQRbpFQuCfWrSSKzSX)
- **Daily budget** – Min. $5/day

- **Lifetime budget** – Spend cap over entire campaign

Select a fixed end date or run indefinitely with the **No End Date** option.

### Step 7: Create your TikTok ad

1. Upload videos or build new creatives using TikTok’s templates.

2. Add ad text (12–100 characters; preview to avoid truncation).

3. Choose a CTA. Some examples of good CTA can be found below:

- Shop Now

- Learn More

- Sign Up

- Download Now

- Book Now

- Apply Now

- Contact Us

Click **Submit** to launch your ad.

## 3 TikTok ads best practices
### 1. Use the right content structure
As with all video ads, it’s important to have a hook, highlight your unique selling points, and end with a clear call-to-action. Here are some additional tips to make your ads stand out on TikTok:

- Hook viewers in the first 6 seconds with suspense or surprise to boost engagement and watch time.

- Introduce your product or value proposition within the first 3 seconds.

- Keep viewers engaged by making use of unique transitions, stickers, and graphics.

- End with a strong call-to-action so viewers know what action you want them to take.

**Pro tip**: Suspense or surprise in the first 6 seconds can drastically boost watch time.

### 2. Stay native to the platform
Using an ad that you’ve used on another ad platform on TikTok is setting yourself up for failure. The creatives that usually perform best are ones made specifically for TikTok. If you’re new to the platform, it’s a smart idea to spend some time watching popular TikToks to understand what works. To maximize your ad's impact, feature real people like creators, employees, or customers in a DIY, authentic style that resonates with TikTok's user-generated content.

### 3. Use trends as storytelling templates
Trends offer ready-made story frameworks. With 7**7% of users enjoying branded trend-based content**, tapping into current sounds, memes, or challenges can significantly increase engagement.

Explore trending formats in TikTok’s **Creative Center → Trends**.

**Tip**: [TikTok Ad Library](https://ads.tiktok.com/business/creativecenter/inspiration/topads/pc/en?rid=1qlfbuybx8z&period=30&region=NL) is a goldmine for high-performing creative examples.

## Learnings

- TikTok Advertising combines scale, creativity, and high-intent audiences.

- The platform’s tools and simplified Ads Manager make campaign setup fast.

- TikTok’s audience is conversion-ready and highly interactive.

- Authentic, trend-aware, fast-hooking content performs best.

- TikTok Advertising is essential for brands that want to grow in 2024 and beyond.

## The bottom line
TikTok Advertising gives brands a chance to show up authentically, creatively, and powerfully in front of highly engaged consumers. With the right content structure and a trend-aware approach, you can turn TikTok into one of your highest-performing channels.

Want to go deeper into social commerce and cross-channel ad strategies?
Explore more insights on the [Channable blog](https://www.channable.com/blog).


TikTok advertising: The complete guide

To delve deeper into the dynamics of this thriving marketplace, we sat down with Shakhil Shah, to discuss Allegro's operations and strategies. From customer demographics to seller insights, Shakhil offers valuable insights into Allegro's journey and its future prospects.

## Allegro is a popular eCommerce platform in Poland. Could you share some insights into your customer base, including their demographics and shopping behaviors?

Allegro has traditionally dominated the Polish market, boasting an impressive customer base of **19 million** active buyers in the region. 

With the recent expansion to allegro.com and Allegro.cz, our platform has become accessible to buyers and merchants across the EU. We've observed over 20 million visits per month, reflecting the platform's widespread appeal and consumer engagement.

## What types of products or sellers tend to perform best on Allegro, and are there any specific categories where you've seen exceptional growth?

Our platform covers 14 categories, with Consumer Electronics, Home & Garden, Fashion, Automotive, and Kids emerging as top performers. 

Allegro is the primary consumer touchpoint when buying online in Poland. Over 400m attractively priced offers from more than 140k merchants converted into GMV from Polish operations growing by 10.5% YoY in Q3. This is significantly faster than the country’s overall nominal retail sales, with over one-third of the GMV growth coming from high-frequency categories like Supermarket and Health & Beauty.

However, notable growth has been witnessed in Health & Beauty and Supermarket categories, especially in pet products. 

![image_01 (4).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/BqwTn5J0Qwi99EKjyzRB)

Allegro's value proposition resonates with consumers seeking convenience and competitive prices, driving substantial year-on-year growth in key segments.

## Are there any specific categories where Allegro has exclusive offers? What are your categories with the strongest seller and consumer base?

While categories like Consumer Electronics and Home & Garden traditionally attract strong seller and consumer bases, we're constantly exploring opportunities for exclusivity across various segments. 

Health & Beauty presents significant growth potential, aligning with evolving consumer preferences and market trends.

## For new sellers looking to get started on Allegro, what are the key steps and requirements they need to meet before listing products?

Getting started on Allegro involves creating an account and understanding the platform setup. We provide comprehensive resources, including registration guides and Allegro Academy courses, to facilitate a seamless onboarding process. 

Additionally, sellers must ensure competitive pricing, reasonable delivery costs, and efficient delivery times to optimize their listings' performance.

It's also worth noting that Allegro is more than just a marketplace to its consumers, it is also used as a product search engine, 34% of online shoppers in Poland begin their product search on Allegro compared to 26% using Google, however, what's interesting here is the conversions to sales, of the 26% using Google, 49% end up completing their purchase on Allegro.

## Can you give a few examples of common mistakes/pitfalls in the product data that sellers share with Allegro?

International sellers often grapple with challenges such as uncompetitive delivery prices or lengthy delivery times, which can deter potential buyers. 

![image_02 (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/TWUNSiVlQYuYHaualXrK)

It's essential for sellers to conduct thorough market research, optimize product data, and leverage Allegro's promotional tools to enhance visibility and sales, that said there are ways to improve this by becoming a SMART! seller and or using the One Fulfillment service by Allegro.

In addition to the above, while we do not make recommendations on how to price products on the platform, it is always worth looking at what competitors are selling the same product for, this is where its important to do research on similar products being sold on the platform and look at ways where you as a seller can offer added value to the customer. 

Finally, creating visibility is imperative to success, promoting, advertising and taking part in the various sales campaigns will help you grow your business.

## Can you tell us about any promotional tools or features that Allegro offers to help sellers increase their visibility and boost sales?

Allegro provides a diverse array of promotional tools, including participation in sales campaigns like SMART! Week and Black Weeks, along with self-service marketing and advertising options. 

Other than sales campaigns, we have various marketing and advertising tools available, most of these are accessible through the self-service tool on the platform. More information about the specific tools can be found on the [Allegro Ads Page](https://allegro.pl/ads/boost-your-sales-on-allegro).

These tools empower sellers to effectively showcase their products and capitalize on seasonal and promotional opportunities.

## Finally, how does Allegro plan to stay competitive and evolve in the ever-changing eCommerce landscape, and what opportunities can sellers look forward to in the future?

Allegro remains committed to expanding its presence across Central Europe, with upcoming launches in Slovakia, Hungary, Slovenia, and Croatia.
 
By delivering a compelling value proposition and fostering innovation, we aim to cement Allegro's position as the preferred destination for online shopping in the region. 

Sellers can anticipate continued growth opportunities and a dynamic marketplace environment conducive to success.

> It’s our aim that, by the end of 2024, shoppers all over Central Europe will be choosing their Christmas gifts on Allegro - Roy Perticucci, Allegro CEO, stated in the Q3 results press release.

Shakhil Shah has provided valuable insights into the value of Allegro, Poland's leading eCommerce platform, and its growth journey. 

With a keen understanding of customer behaviors, a diverse array of product categories, and a commitment to empowering sellers, Allegro may be the next channel needed in your multichannel mix. 

Check out more on you can get selling on [Allegro](https://www.channable.com/integrations/allegro) with Channable today.

Interview with Shakhil Shah and Allegro Marketplace

<h3>Tips on how to select the products for Amazon</h3>
<a href="https://www.amazon.co.uk" target="_blank" rel="noopener noreferrer">Amazon</a> is a marketplace with a very high sales potential, but how can you sell on it in a profitable way? The key to success is to choose the right products to display on the platform. Indeed, it is very likely that some of your items are not performing well on Amazon, while others sell like hotcakes. It is fundamental to carefully select the products you want to sell on Amazon. We’ve written a few tips on choosing which products to sell on Amazon:
<ul markdown>
 	<li>**Easy to ship products**
By choosing to sell small and light products, you can lower the shipping costs in your ads. The shipping cost has a big impact on the purchase decision of the customer; the lower it is, the more likely you are to sell the product.</li>
 	<li>**Products with prices that are not too low**
Amazon charges a cost-per-sale fee (CPS), which means you pay a fee every time you sell a product. Therefore, advertising a cheaper e.g. €2.00 product is not very profitable. Try to sell only products that are worth selling, taking into account the commission.</li>
 	<li>**Specific and targeted products, containing relevant and complete information**
It is much easier to sell a product called "15-inch MacBook Black Cover" than "Laptop Cover". Why? Even if the second title matches with many keywords used in the Amazon queries, it will hardly ever correspond to what the user is really searching for. Always try to give a complete description of the product, by listing its model, its color, its size, and so on, so that users already have an entire overview of the item before clicking on it. Of course, this depends on your familiarity with the products you want to sell. If they're already being sold on Amazon, this could mean that the content has already been provided by another supplier</li>
 	<li>**Products that match customers' wishes**
In order to give you a little insight into what sells best, Amazon created a "bestsellers" corner on its website. In this feature, all the top-selling products are listed by category. If you can advertise these items at a lower price than other merchants, then you’ll be sealing the deals!</li>
</ul>
In order to only send products with the highest selling potential, you will need a good tool to filter between the products that are going to be sent to Amazon and those that aren’t. Channable’s <a href="/products/product-feed-management-tool">data feed management tool</a> could save you loads of time here. How?

The biggest challenge for selling on Amazon is to get your product information right in order to meet the requirements of Amazon. Channable’s smart rules enable you to very easily optimize your product information to meet Amazon standards, which is extensive. Examples of how to use the rules can be found below.
<h3>Attribute builder for completing mandatory information</h3>
It can take a whole day to modify your information to Amazon’s standards by yourself, especially when you're selling products in many different categories. That is why Channable developed an attribute builder for Amazon. This feature helps you to easily match your product information with the requirements of Amazon. Here is an example of a shop with many different categories in Channable:

![01_Amazon Profit_Image_01_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/znz60SAR1Kjeo0xJQAlf)

Once you click on one of these categories, you will see the different mandatory attributes in red (see example below). In order to help you, Channable provides you with a description of the required information needed for that column. You just have to click on the title, and you will see a suggestion of what the accepted values on that column are. You can then either map this column with a field from your feed (i.e. color field) or add a static value (i.e. if you sell only products for women, you can fill the column Department with “women”).

![02_Amazon Profit_Image_02_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/xckAEMknTGOXpWyeSFvl)

<h3>Filtering products based on their size</h3>
The above tips can be applied to an example feed from an online cosmetics shop. Based on the above, only products that are worth more than €10.00 with a maximum size of 30 cm will be sold on Amazon. This restriction can be implemented with the following rule:

![03_Amazon Profit_Image_03_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/jzQJvqWZS7S7lAcGnvoy)


By excluding these products, they are not permanently deleted from the feed, instead, they are just not sent to Amazon. If one of the products costs €9.00 today, it will be excluded. But if tomorrow its price increases to €11 on your online shop, it will be automatically sent to Amazon.
<h3>Filling in missing information with the rules</h3>
As mentioned above, products with complete information sell better. Complete missing information can also be done in the Channable tool:

![04_Amazon Profit_Image_04_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/fDrNezQWSZSimSbAz6Ay)


In the example above, the field "color" was not filled for all the shop’s products. A rule can be created in the tool to retrieve this information from another field e.g. "description". This rule allows you to find a certain value in the product information and copy it to an individual field that is recognized by Amazon.

It is also possible to create rules based on the results in Analytics. This allows you, for example, to exclude products with a low conversion rate.

Now that you know how to implement a good strategy on Amazon, you can start filtering your products and selling them on the top eCommerce marketplace!

Amazon Ads is part of Channable's end-to-end marketplace solution, making it even easier for advertisers to access the benefits of Amazon PPC adverts. Learn how Channable can optimize and accelerate your Amazon PPC campaigns and how you can manage thousands of ads across marketplaces. [Sign up for a free trial today!](https://www.channable.com/signup)

Easy ways to make more profit on Amazon

It's getting colder outside and we are slowly approaching Christmas. Millions of people are looking for the perfect gift for their loved ones. As many people don't want to leave their house to participate in the Christmas shopping marathon, they order their presents from home - online. So the question is: Is your online store ready for the Christmas business? With these tips, we are sure you will succeed and sell more.
<h3>1. Your homepage</h3>
**Responsive design**
Ever tried to scroll from one side of a homepage to the other on a mobile device? Then you know - it's not fun. Nowadays, responsive design is a must for every homepage and online store. Make sure to offer your potential customers the best homepage experience and invest in a responsively designed website.

**Optimize website speed**
3 seconds is all you have - this is the maximum amount of time it takes a website user to leave when a page is not responding. Increase the speed of your website and improve your user experience to encourage browsing and purchasing.

**Christmas design and festive layout**
Get potential customers into the Christmas spirit. Change teasers and slideshows into a winter wonderland, feature seasonal products and display high-quality pictures, graphics and/or videos. These will grab the customer’s attention and result in a longer stay on your homepage, which could lead to higher conversion rates.
<h3>2. Products</h3>
**Promote best-sellers**
Do you have any best-sellers that continually perform well throughout the year? Make a special promotion presenting them as an "often bought by others" or apply a discount on those products. If they sell well during the year, they will probably also perform well over Christmas.

**Modify product descriptions**
Add value to your products with holiday-specific pictures or modified product descriptions. Add for example "Perfect for Christmas" or "the perfect Christmas present" etc. so your products appear on the search terms "Christmas" or "present".

**Stock**
Prepare for potential stock shortages! Get an alert before your stock falls to zero. By increasing your minimum stock level, you will be able to process your orders without stress or stock shortages. Exclude products which are out of stock to make sure that only available items are shown. You can update your data several times a day on those marketplaces to ensure that your products are shown with up-to-date information on price comparison sites, display ads or others. Another way to encourage customers to finalize their purchases is to post how much stock you have left.
<h3>3. Increase traffic</h3>
**Rethink your advertising strategy**
lure more visitors to your e-commerce platform with the help of Google AdWords or remarketing to reach a higher conversion rate. With Channable you are able to optimize your product feeds and even feed based text within minutes.

**Place your products on price comparison sites**
Consumers will compare your prices on the internet. So make sure to be found on any price-comparison site that is relevant for your business.

**Consider selling on marketplaces**
Have you just started a web store and people don't know about you yet? Then consider selling your products on online marketplaces. Each month, there are millions of unique visitors on Amazon, Cdiscount or eBay <a href="/integrations?channel=marketplace" target="_blank" rel="noopener noreferrer">(you can find more marketplaces here)</a>. Take advantage of their name, amount of visitors and customers to sell more!
<h3>4. Deliveries</h3>
**Communicate delivery times**
Have you ever been desperate for your package to arrive on time? Then you know how crucial it is to communicate the exact delivery time. Check the delivery deadlines with your couriers prior to guaranteeing delivery before Christmas to your customers. Communicate all the delivery times, even if they are after Christmas day.

**Free delivery and packaging service**
Free delivery is one of the top reasons to buy online and spend more money (as shoppers are saving on delivery costs). Also, make your customers happy by offering free gift wrapping, for example for Amazon you can easily share this information in Channable’s attribute builder. Regular shoppers will appreciate the service. Don't forget to buy enough wrapping paper and scotch tape!

**Return policy**
Offer free returns and a longer return period than usual. No need to stress people out during their Christmas break to return unwanted presents. Give them at least 30 days to return their unwanted gifts.

So, are you ready for this year's holiday shopping? If you need help on optimizing your product feeds, setting up your marketplaces or feed based text ads, let us know. We will support you by setting up your first product feed in our feed management tool. Test it now for free and ask for a demo from one of our experts. Happy Christmas selling everybody!

How to sell more: Get ready for the online holiday shoppers

Today, boxing day is more well known as the day after Christmas when the infamous end of year sales begin and the masses flock to the high street to subtly exchange those unwanted Christmas gifts. Luckily, shoppers can now enjoy the Boxing Day sales from the comfort of their sofa. But are you ready, as online retailers, for the final surge of sales for Britain and other commonwealth countries this year?

Channable’s data feed optimization tool means that you also won’t need to lift too many fingers because as, you’ll all know, rules to filter, optimize, and complete your product information are made in just a few seconds! So you can instead spend the day with loved ones, catching up on the new Doctor Who special or simply digesting. Here are some of our top rules for Boxing Day:

**Sales means sale prices**
If you’re going to participate in the Boxing Day Sales you will need to advertise on your sale price. <em>Note:</em> Make sure not to just change your price in Channable if you use feeds because the comparison website or other platform might reject your product if your ad price differs from your webshop. To add a sale price field in your import feed/own webshop and use this figure. You can either: use rules to copy the sale price into the price field…

<img class="aligncenter size-full wp-image-7443" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/0DUlWbZ5TQORT2qKmMHf" alt="" width="952" height="416" />

...or, in the finalize step, map the sale price to either the sale price field or the price field if there isn’t the sales price channel field (just make sure all your products include a sale price).

<img class="aligncenter size-large wp-image-7448" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/AOjrvqVRwGKRsSIml8AI" alt="" width="900" height="365" />

You could go one step further if you could choose to advertise products with a certain discount percentage. For example, you want to only push advertisement’s whose sale prices are 20% less than the retail price. You can do this by using the calculate rule. See our example below:

<img class="aligncenter size-full wp-image-7451" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/gIJOxBGBT2eI74VSzUA3" alt="" width="700" height="708" />

Above we calculated what the percentage is by creating a new mapping field (price_discount_percent), first subtracting the price from the sale price (to calculate the difference) then dividing the difference by the initial price and multiplying this value by 100. This was the end result:

<img class="aligncenter size-full wp-image-7452" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/aNFudli2T9OREtjc0JMO" alt="" width="286" height="238" />

This percentage field can now also be appended to the title. You can then decide what you would like to do with products that have an exceptionally high/low discount, perhaps a rule to exclude products which have a discount percentage which is too high or too low, or sell them at their normal price without the sales discount, or even sell high discount products on different channels. The possibilities are endless!

**Boxing Day AdWords Campaigns**
Modify your AdWords advertisements to include boxing day keywords, limited stock keywords and sale prices. Channable allows you to include dynamic ad customizer fields so you don’t need to constantly monitor all of your campaigns; then you can push them all with a few simple clicks!

<img class="aligncenter size-large wp-image-7453" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/AjgzuCF6QZWtY7J0dNXc" alt="" width="900" height="246" />

**Add size to the title when the stock level is low**
This is a great rule to include if you want to avoid wasting money on CPC when certain sizes are out of stock. Check out our simple Channable method to do this below:

<img class="aligncenter size-full wp-image-7454" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Ub11x113Rmmv8NOvaNXZ" alt="" width="969" height="496" />

**Prepare in advance!**
In Channable you can create rules now that can be paused until Boxing Day. This way you can fine-tune them and activate them at the right time, so you can have even more precious time to yourself on the 26th.

<img class="aligncenter size-large wp-image-7455" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/gu7MKSgCQKU1E9JMej1E" alt="" width="900" height="338" />

We even have rules that are based on a date if you have the promotional period in your data feed, so you don’t even need to unpause them yourself. Just create a rule that uses “if” the date is in the promotional range i.e. 26th December, “then” push the specific products with promotional values. You can even append certain expressions to the title for this specific period, like in the example below.

<img class="aligncenter size-full wp-image-7456" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/3AGosghzS06p49H5UxA3" alt="" width="827" height="490" />
<br><br/>
**Ensure you don’t run out of stock! **
Best case scenario, you sell everything! However, be sure to allow yourself a safety net to ensure that you can fulfill all those orders. Channable can offer to run your feeds multiple times a day at an extra price (contact us to find out more!). However, check with the channel first to see if running your feed multiple times is feasible, as it depends on the update time of your own data and the time the platform updates the information.

If you’re selling on a marketplace that uses an API connection and you have order processing active, you can include rules to exclude all products if your stock level falls below a certain amount.

Channable's top Boxing Day rules (aside from relaxing)

<h3>Een verschuiving in de vacaturemarkt</h3>
Vroeger keek je nog wel eens in de krant om een passende en leuke vacature te vinden, tegenwoordig gebeurt alles online. Niet zo gek ook, want de vacaturemarkt is een enorm dynamische en snelle markt geworden. Vacatures bereiken een steeds grotere doelgroep en het aantal reacties stijgt de pan uit. Reageren op een interessante vacature doe je dan ook direct, of uiterlijk binnen een paar dagen. Het plaatsen van vacatures en het verwijderen van vervulde vacatures wisselt zich in razendsnel tempo af. Bedrijven in deze markt kiezen er daarom steeds vaker voor om een datafeed te gebruiken voor het online adverteren van vacatures.

Dit gaat echter niet altijd zonder problemen. Het kan namelijk voorkomen dat de data niet voldoet aan de specificaties van het desbetreffende platform. Ook kost het veel tijd om elke keer als vacatures vervuld zijn, de advertenties handmatig te pauzeren en/of aan te passen op de platformen waar geadverteerd wordt. Er is gelukkig een manier om dit hele proces makkelijker te maken.
<h3>Voordelen van datafeed management</h3>
Een datafeed managementtool, zoals Channable, kan nuttig zijn voor zowel werkgevers, uitzendbureau’s en/of vacaturebanken (jobboards) omdat:
<ul markdown>
 	<li>het mogelijk is om vacatures voor de juiste doelgroep op het juiste moment te plaatsen</li>
 	<li>het tijd, geld en middelen bespaart <span style="font-weight: 400;">door </span><span style="font-weight: 400;"> </span><span style="font-weight: 400;">één dashboard te gebruiken om alle advertenties op externe platformen te beheren</span></li>
 	<li>potentiële werknemers altijd vacatures zien die nog niet vervuld zijn</li>
 	<li>je een stapje verder kunt gaan, door bijvoorbeeld te adverteren met het aantal vacatures in een bepaalde branche, stad of regio, of met een maximum voor salarissen in de branche</li>
 	<li>je eenvoudig op meerdere kanalen kunt adverteren (bijv. tekstadvertenties, display, retargeting etc).</li>
</ul>
Klinkt goed toch? Diverse bedrijven maken al gebruik van Channable om advertenties te creëren voor vacatures en zijn tevreden klanten. Een voorbeeld hiervan is Blue Mango Interactive, het marketingbureau van Randstad, <span style="font-weight: 400;">een van de meest toonaangevende bedrijven in de vacaturemarkt:</span>
<blockquote>
<p style="text-align: center;">‘Met meer dan 4.000 vacatures in 26 verschillende sectoren in 2402 steden door heel Nederland, is Randstad een van de grootste vacaturesites in Nederland. Dankzij de dynamische advertenties van Channable kunnen we alle vacatures van Randstad automatisch en in real-time creëren en activeren met behulp van zeer specifieke en dynamische zoekwoorden, ad copy en landingspagina's.’</p>
<p style="text-align: center;"><i>Gemma van Dorst - Search Specialist bij Blue Mango Interactive</i></p>
</blockquote>
<p style="text-align: left;">Channable biedt je de middelen om datafeeds te optimaliseren en aan te vullen naar de specificaties van meer dan duizend kanalen.</p>

<h3>De toepassing van dynamische tekstadvertenties in Channable</h3>
Als je een datafeed hebt ingeladen in Channable, kun je ook aan de slag met dynamische tekstadvertenties. Op basis van jouw datafeed kunnen campagnes, advertentiegroepen, advertenties en zoekwoorden opgezet worden. Door middel van het instellen van regels kun je ervoor zorgen dat advertenties automatisch gepauzeerd worden als de vacature vervuld is. Je kunt zelf bepalen welke velden uit de feed je wil gebruiken, alles is volledig naar wens aanpasbaar. Het is mogelijk om bijvoorbeeld campagnes op stad niveau in te stellen of advertenties gericht op een bepaalde branche. Je hebt maar één template nodig om honderden advertenties te genereren!

In het voorbeeld hieronder kun je zien hoe je honderden unieke advertenties kunt creëren op basis van de branche (industry), regio (region) en aantal vacatures. Je datafeed vult de dynamische velden automatisch in.

<img class="aligncenter size-large wp-image-7712" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4buZojcS8S5pphXehDgM" alt="" width="900" height="437" />

Deze feature van Channable is beschikbaar voor Google AdWords tekstadvertenties en is binnenkort ook beschikbaar voor Bing Ads! Probeer onze gratis proefversie, en ervaar zelf hoe gemakkelijk het is om vacatures te adverteren via een datafeed managementtool.

Advertise Job Vacancies Online with a Feed Management Tool

<span style="font-weight: 400;">Understandably, not all of you have Valentine’s appropriate gifts. For those of you that do, we have some tips below, but there are other ways to boost website traffic and piggyback off this gift giving event. We’ve written this blog in three segments:</span>
<ul markdown>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">First, inspiration on how to incorporate Valentine's if you’re selling non-romantic items</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Second, tips for feed optimisation if you do sell Valentine's themed products</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Third, tips about how to use our <a href="/products/ppc-tool">Text Ads feature</a> to help with Valentine's promotion</span></li>
</ul>
<span style="font-weight: 400;">So without further ado, here is our Valentine’s how to:</span>
<h3><b>Be inspired this Valentine's</b></h3>
<span style="font-weight: 400;">This recommendation is for those of you that think you’re not Valentine's suited. There are some great examples online of how non-romantic brands advertise at this time of year. One way to do it is to </span><b>create content</b><span style="font-weight: 400;">. After all, some of the most searched for terms during February include gift ideas, outfit ideas, date ideas, etc. By creating Valentine’s content, you can engage with and inspire consumers in more creative ways to get them to visit your webshop. </span>

<span style="font-weight: 400;">You can easily distribute the content using Channable. If you already have your customers’ information in a data feed, you can easily upload this information into Channable and then create a custom CSV file containing this specific target market to send them the market specific content. </span>

<span style="font-weight: 400;">For instance, you could create a CSV with all customers who have bought a certain item in the recent past and create a </span><b>newsletter </b><span style="font-weight: 400;">for them promoting a certain product that’ll go perfectly with their recent purchase this Valentine’s Day. Get creative with puns like “No Valentine's date? Let us light up your life” if you’re a lamp seller, or “Does size really matter? Browse our sofas and judge for yourself” if you sell furniture.</span>

<img class="aligncenter wp-image-7772 " src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/SjAUa6wXScOg8Ko0B7k6" alt="" width="811" height="396" />

<span style="font-weight: 400;">
According to Google, one of the biggest target markets are men over this romantic period, who also tend to spend more on presents. Consider creating content specifically targeted to different markets and selling on the sites they frequently visit. Couples aren’t the only market this holiday, there has been a rise in gift exchange between colleagues, friends, and even pets!</span>
<h3><b>Valentines-ify your feed</b></h3>
<span style="font-weight: 400;">For those of you who are lucky enough to have more Valentine's appropriate items, such as gifts, jewellery and raunchier numbers, here are some ways to make your feeds even more attractive this Valentine's.</span>

<span style="font-weight: 400;">With Channable, you can easily incorporate keywords, search terms, and other information into product titles or descriptions. You can use keyword tools to find the most popular search terms, as many consumers are searching for unbranded terms and even location specific results. You can easily include values and expressions, like “perfect for Valentine's” to titles or descriptions in Channable, by using the</span><a href="https://support.channable.com/hc/en-us/articles/115002827625-Rule-combine-value" target="_blank" rel="noopener noreferrer"><b> “combine value”</b></a><span style="font-weight: 400;"> rule. It can also be used to meet consumer trends, such as the demand for more delivery options. By combining values such as the title and the delivery time, you can more easily communicate to the customer when the items will be delivered. Notably, to those customers that are perhaps a little late in finding a gift.</span>

<img class="alignnone wp-image-7773 " src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7irdIOc7RaymZwNKnZkd" alt="" width="871" height="264" />

<span style="font-weight: 400;">If you want to take Valentine's selling to the next step, you can adopt a</span><b> remarketing strategy</b><span style="font-weight: 400;"> with only your Valentine's appropriate items. Remarketing has been shown to help in lowering shopping cart abandonment. <a href="/integrations/facebook-product-feed">Facebook </a>is a popular remarketing channel as you can easily target specific genders, age-groups, etc. You can also set up specific Valentine's promotional lines within Channable and push it to Facebook. </span>

<span style="font-weight: 400;">You can now simply duplicate a feed within Channable to save you time in setting up a new one. To do this, you simply need to select Facebook from the selection of channels when adding a new feed. </span>
<h3><b>Romanticise your Text Ads</b></h3>
<span style="font-weight: 400;">Channable’s</span><a href="/products/ppc-tool"><span style="font-weight: 400;"> Text Ads feature</span></a><span style="font-weight: 400;"> can further help with the final touches of your Valentine's strategy. Make ads as specific and unique as possible with our dynamic templates. As mentioned above, many consumers search for unbranded keywords and terms not obviously related to Valentine's. Our dynamic fields can be used in the keywords section of building an ad to help increase your keyword compatibility. </span>

<span style="font-weight: 400;">If you choose to opt for faster delivery service over this busy period, you can even incorporate dynamic data values such as delivery date into your text ads with our, appropriately, pink </span><b>Ad Customisers.</b>

<img class="alignnone size-full wp-image-7774" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/WNM19zMWTWA4OXCQAvIg" alt="" width="1102" height="524" />
<h3><b>Go spread some Channa-love</b></h3>
<span style="font-weight: 400;">So whether you sell lamps, vacations, or more sensual accessories, Valentine's can be a season for everyone. To benefit from all of Channable’s features, just </span><a href="mailto:support@channable.com" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">get in touch</span></a><span style="font-weight: 400;"> or create a </span><a href="/signup" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">trial account</span></a><span style="font-weight: 400;">, and make sure your feeds are ready this Valentine's. Spread the love!</span>



The ultimate selling guide this Valentine’s Day from Channable

Google Shopping merchants received an announcement late January that Google will no longer support integrations with BigCommerce, <a href="/integrations/magento">Magento</a> or <a href="/integrations/prestashop">Prestashop </a> vendors from 20th March 2018 onwards. Google Merchants received an email from Sales &amp; Orders stating that the decision was made: “in order to better focus on solutions that will make the Shopping ads onboarding a more seamless experience. We’re continuing to work with e-commerce platforms to explore more frictionless integration opportunities.”

However, this does not mean the end for Google selling for webshop owners. The use of third parties to generate feeds and build API connections for Google Shopping remains supported.
<h2>Channable supports Google feeds and API</h2>
Channable has long supported feed generation and is continuously improving an API connection with Google Shopping. So rest assured, you can continue to sell on Google Shopping, as well as over 1000 more channels, and enjoy many more of Channable’s other features such as <a href="/products/marketplace-integrator">order connections</a> and <a href="/products/ppc-tool">SEA tool</a> for dynamic text ads and shopping campaigns.

With Channable you can optimize your product information to increase your discoverability on Google Shopping with our unique rules. So you can make sure that your titles and image links are optimized, before you appear on Google Shopping.

Channable wants to help everybody that has been affected by Google’s decision. We’ve created a special promo code* to ensure that you remain on Google Shopping as fast as possible. We will set up your Google Shopping feed free of charge when you use the promotional code: <b>GOOGLE_PROMO2018</b>. Hurry, <em>**this code expires 1st April 2018**</em> - and no, this is not an April’s fools joke. After you<a href="/signup"> create an account </a> , enter the code at the set up and one of us will be in contact asap to discuss the finer details. Make sure to take a look at your new feed and experiment with our rules to make your products shine!
<h2>Prestashop and Magento Channable Plug-Ins</h2>
If you have a Prestashop or Magento shop you can directly import your data feed into Channable with a plug-in. The plug-in incurs <i>no additional costs</i> and you can make use of any of our <a href="/pricing">monthly subscriptions</a> starting at 19 euros a month. It’s possible to import products into Channable if you use BigCommerce with an XML import. Once your import is complete, create a Google Shopping connection with just a few clicks. Channable's API connection is continuously being developed to ensure that a more seamless integration is offered.

Feel free to <a href="mailto: support@channable.com">contact us</a> if you have any questions regarding our tool, how our connections work or to have a good old rant about Google’s decision

Channable’s solution to Google’s decision to drop BigCommerce, Magento and Prestashop API connection

Nowadays, people rely more and more on technology. Simultaneously to the rise of technology’s demand, the market for second hand and refurbished electronics is also booming. Buying electronics online has become a regular habit for many consumers. Electronics and appliance specialists have been significantly affected by the rise of internet retailing. It’s become necessary for them to adopt a multi-channel strategy in order to survive this new evolution. Find out how a data feed management tool can help you to master selling online.

<img class="alignnone size-full wp-image-9400" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ock2rMkWTyrU1dX1Ti8z" alt="Sell electronics with Channable" width="800" height="485" />
<h3>Stay on top of managing your channels</h3>
If you have a large amount of products and if the information on your ecommerce website changes frequently (i.e. new products, price and stock changes), then a data feed management tool is necessary for managing your online projects. This tool will indeed automate the whole management process and help you to keep all your ads and listings updated.

For example, within the electronics industry, price matters. Vendors will know about the price war on certain platforms. If your pricing is dynamic and changes often throughout the day, Channable can offer to run your feed multiple times a day to make sure your price is always updated on every platform you sell your goods on. Another useful trick with a data feed management tool: if your stock runs out, you can create a rule to “pause” your ads on marketplaces or price comparison websites, avoiding useless costly clicks for products with no stock left.
<h3>Increase your online visibility</h3>
Marketplaces, price comparison websites and search engines are very useful for increasing your online visibility to the widest range of buyers possible. Electronics and their accessories can be rather expensive and consumers like to compare prices before making their choices. In order to reach more customers, it is necessary to have your ads on a range of platforms, but preferably with minimal effort (see above). Channable has connections to over <a href="/integrations">2500 channels</a> that you can manage from one dashboard.

<img class="wp-image-9375 size-full aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/IPQ9iDgxQkSxqiHrTzmt" alt="Channels for electronics" width="723" height="197" />
<p style="text-align: center;"><em>Some platforms where you can sell your electronic items</em></p>

<h3></h3>
<h3>Instantly create perfect product listings</h3>
Using a data feed management tool to display content rich ads for electronic goods is vital for conversion. So, how can you do that?

Within your product feed, it is likely that you don’t have all the specifications of your products in separate fields. If you weren’t already aware, consumers find electronic’s specifications very important. For smartphones, the RAM size (GB) is vital; for a fridge, its the consumption of kW; for a computer, the core speed (GHz), and the list goes on for all electronic appliances or pieces of technology. However, this kind of product information might be in the title or even in the description. With Channable you can easily extract this information and place it in it’s own field to be modified in order to make it match the marketplaces’ requirements. No need to manually copy-paste individual product information into the marketplace’s ad creator as Channable will send products instantly to the marketplace through a feed or a direct connection.
<h3>Analyze your performance</h3>
Channable also gives you the opportunity to discover which items are your top sellers for each comparison website and search engines that you display your items on. This information can be really insightful and help you choose which items you want to advertise. You can <a href="/blog/blog-analytics-insights-for-better-performance">connect Channable to your Analytics</a> and use all the performance information to optimize your sales.
<h3>Make sure your strategy covers all the (mega)bits</h3>
Up until now, we’ve mainly touched upon how to make the best product ads for marketplaces and price comparison websites. But you shouldn’t forget retargeting in your multi-channel strategy.

Data feed management tools can help you to create feeds for affiliate platforms and, ultimately, save bundles of time. Imagine a potential customer visits your website and buys a new camera. With the help of affiliate platforms or display networks you could target this visitor again with ads about matching lenses or SD cards. Whenever they visit a photography blog or are browsing their social media pages, they would see your ad. This kind of paid marketing is much more efficient as it reaches people already interested in your items.
<h3>Make the most relevant Paid Ads yet</h3>
A data feed management tool will help you to organize and structure your AdWords and Bing Campaigns, both text ads as well as Shopping Campaigns. What is actually very special in Channable is that you have the ability to<a href="/products/ppc-tool"> create dynamic text ads</a>, based on the product information in your feed. Enabling you to advertise on long tail keywords without the manual hassle.
<h3>A data feed management tool is all you need...</h3>
A tool like Channable will facilitate any electronics seller’s digital marketing. Channable will enable you to automate all the processes and create perfect, optimized ads for your online marketing strategy, which includes price comparison, marketplaces, affiliates and AdWords. Get in contact for more information by emailing us at <a href="mailto:support@channable.com">support@channable.com</a>, or <a href="/signup">sign up</a> for an unlimited free trial to test it out for yourself.

Why a feed management tool can be a blessing for selling electronics online

Channable’s rules are the (not so) secret behind being able to optimize and modify data to perfection. You may already be familiar with the <a href="https://support.channable.com/hc/en-us/articles/115002828085-Rule-group-items" target="_blank" rel="noopener">group items rule</a>, which is used to merge multiple items together under one item if there are variants i.e. of size or color. There is also the deduplicate items rule, which can be used to keep the item with the lowest variable of a group e.g. the item with the lowest price. To further improve what you can do with grouped items, Channable’s special “Calculate item group” rules have been introduced.

This overarching rule includes: COUNT ITEMS, CALCULATE SUM and FIND HIGHEST/LOWEST VALUE.

With the rules it is now easier and faster to:
<ul markdown>
 	<li>Get an overview of how many items are in an existing (or newly created custom) group.</li>
 	<li>Find the total sum of a variable for all the items that are in the group. For example, the total sum of stock for all the items in a group.</li>
 	<li>Easily find the lowest value in a group, which makes advertising on the lowest price easier</li>
 	<li>Find the highest value of the group, which can be useful for communicating the highest discount</li>
</ul>
For a full overview of how to implement these rules, and for more examples, <a href="https://support.channable.com/hc/en-us/articles/360007539014-Rule-Item-group-rules" target="_blank" rel="noopener">consult our help centre article</a>.

Channable’s new group rules

Channable is a tool that can convert your <a href="/integrations/xml-converter" target="_blank" rel="noopener">XML</a> to <a href="/integrations/csv-converter">CSV</a> (or even your Google Spreadsheet or TXT file), but the tool can be used for much more than just converting a file. This data feed management tool is perfect for managing, editing and working on your data. It will give you all the freedom to tweak your data in the easiest way possible and convert from many different types of files to a custom CSV or other. Channable can be THE solution for these issues: you face problems such as modifying data in hundreds of different Excel files, you have to combine data from different files with a different format, or you are facing difficulties editing fields in your file with the Excel formulas, etc.
<h2>On the import level</h2>
You can easily import your XML to convert it into a CSV later on. This is not the only supported format: XML, CSV, TXT or Google Spreadsheet are also accepted. The big advantage of Channable is that you can import more than one file and all of them can be with a totally different format. This is very useful if your data is spread across many files that are in different formats. Simply, import, combine or merge your XML, CSV, TXT or Google Spreadsheet.

<img class="size-full wp-image-12545 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/yKRP7GKTSIOGU2T1lvDa" alt="With Channable convert any file to create a new custom CSV" width="945" height="170" />
<em>Have a look at a short instruction here:</em>
<iframe src="https://www.youtube.com/embed/kb6YMUa7XtI" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
<h2>Edit and adapt all your data</h2>
One of the best features in Channable is the rule section. In that section, you can easily manage your data. This can be done with our IF-THEN statements, which are extremely powerful and yet so easy to use.
<h3>A non exhaustive list of what you can do with these rules:</h3>
<ul markdown>
 	<li>Set up actions which allow you to filter on data</li>
 	<li>Exclude data you don’t want to include in the CSV</li>
 	<li>Enrich your data by appending values such as an optimized description or brand name in any field</li>
 	<li>Limit a field to a certain amount of characters</li>
 	<li>Enrich your data by adding columns (fields) and filling them as desired</li>
</ul>
<img class="size-full wp-image-12550 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ebgLsKPKQImaASL1REwx" alt="Combine values with Channable rules" width="1327" height="496" />

This is one idea on how to use the rules within Channable but the possibilities are endless and it is way more user-friendly than Excel. If you want more ideas on what can be done, check out <a href="https://support.channable.com/hc/en-us/categories/115000535005-Rules" target="_blank" rel="noopener">our guides</a>.
<h2>Export your custom CSV</h2>
Once you’ve modified the data within the rules section, you can either export all the fields or select which ones you want to export to your new CSV. This way, you’ll avoid having too many useless fields in your newly made custom CSV file. Furthermore, decide in which order you want your data or what will be the names of the columns.

There are more conversion options in Channable than just XML to CSV; you can also create a TXT file, another XML file (also a unescaped XML file), a JSON file or even a RSS feed.

<img class="size-full wp-image-12548 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/2qUJDIKzQAK81VzzNL4Y" alt="Convert XML to csv with Channable" width="1174" height="136" />

Want to use Channable to manage your data? Then <a href="/pricing" target="_blank" rel="noopener">check which plan would suit you best</a> and <a href="/signup" target="_blank" rel="noopener">get started now</a>!

Convert any file to create a new custom CSV

Google’s expanded ad template was introduced mid-2018. An <a href="https://support.google.com/google-ads/answer/7056544?hl=en" target="_blank" rel="noopener noreferrer">expanded Google ad</a> allows advertisers to write three headlines, as opposed to two, and an additional description of 90 characters. The ability to expand ads was warmly welcomed by the marketing commuting and Channable saw to implement the expanded text ads structure immediately. The additional headline and description are optional but give marketers an extra 120 characters to communicate more information.

<img class="aligncenter wp-image-12963 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/M8kWlwFnS82xHKXtv5k0" alt="" width="1500" height="561" />

This option to share more information is great news. Especially if your ad headlines currently only contain vital information and you feel limited for creativity. For example, you currently advertise on the brand name and your own USP but have little room for much else. This third headline gives you the option to add a second USP such as free shipping, a call to action, or temporary information such as seasonal promotional messages. With Channable’s dynamic template, automating expanded text ads and modifying a third headline is simplified. Notably as you can communicate dynamic information such as price or availability without pausing ads.
<h1>Sitelinks are also here!</h1>
To further improve your ad and click through rate, use sitelinks. They are also available in Channable’s ad templates. Sitelinks appear as additional URLs in a search ad and can provide users with immediate access to e.g. your phone number, your opening hours, special offers. You can have up to six sitelinks, and a minimum of two.

<img class="aligncenter wp-image-12964 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ZMjfY0vUQ36qbjJFE9OQ" alt="" width="1500" height="997" />

Sitelinks are great as you can edit them without creating new ads or losing performance data of your ads. Sitelinks also help you get a better understanding of your clicks and what information your potential customers want the most.

Improve and automate your Google ads with Channable’s dynamic expanded ad template. Then, watch your ad performance and click through rate boom. For a demo of the SEA tool, just <a href="/demo">fill out our demo form</a> and a Channable expert will be in contact asap.

Channable’s new and improved ad template: Google expanded ads and sitelinks

<h2>What’s new?</h2>
If you’ve activated <a href="/products/marketplace-integrator" target="_blank" rel="noopener">Channable’s Order Connections</a>, you’ll already be benefiting from the synchronisation i.e. of order information, stock levels, track and trace status, from a marketplace such as Amazon or Bol.com straight into the backend of your online store.

The order information that Channable processes can now be downloaded as a CSV file.
<h2>Why would I want orders in a CSV?</h2>
Whilst an overview within Channable is very nice, many of you requested whether you could easily extract the information for your own information processing.

Having the CSV can be useful for your own documentation, reportage and record keeping.
<h2>How do I do it?</h2>
There’s a handy “Download as CSV” button in the bottom right corner of the order overview page within Channable. You can set a specific date range for the download, as otherwise the default is the previous month.

<img class="size-full wp-image-12541 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/vqzlfGPQSWEP1BQ8KLNh" alt=" Download Orders as CSV within Channable" width="1320" height="705" />
<h2>More Information?</h2>
For a screenshot and some more information about finding the order connection in Channable you can take a look at <a href="https://support.channable.com/hc/en-us/articles/360013185094-Download-orders-and-order-returns-as-CSV" target="_blank" rel="noopener">the help centre article</a>.

New Feature: Download Orders as a CSV

As an online marketeer, you know the struggle of selling online. You have your own website, but that is not enough. You want to advertise on price comparison websites, marketplaces, affiliates and have lots of SEA campaigns running. To do so, you need a data feed - ideally one that is linked to your website and your actual shop system. This data feed can be used for your export platforms. But because the data feed requirements vary per platform, it is necessary to adjust your feed according to the standards of the platform.

For this task many people use feed management tools, like Channable. In a tool, like Channable, you are able to edit your feed with rules that are based on IF-THEN statements. <em>IF your price is empty, THEN exclude the product from the data feed.</em> Some rules will be specific to certain channels because they have specific requirements. Other rules might be needed for all exports in general, so it can be a real time saver to put them into the newly implemented master rule groups.

Master rule groups is a feature that Channable recently introduced. Normally, you would create rules for the export channel you have chosen. Whereas with master rule groups, you can create several groups and execute them for multiple exports. These rules are very convenient if you want to apply changes that are needed for multiple channels. Per export, you can select which master rules you want to apply. Below we’ll show a couple of examples of how you could use this new feature.
<ol>
 	<li>**Exclude seasonal products**
It’s winter, there is snow outside and your data feed contains winter coats but also beachwear, swimming suits and other summer fashion. At this time of year, you only want to advertise products that are relevant for this cold weather and exclude anything that is related to summer. With master rules you can easily do that for your entire product feed and won’t have to worry about it per channel.<img class="aligncenter wp-image-13271" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4p7Ff5RRCByWA1yWZllA" alt="" width="1200" height="558" /></li>
 	<li>**Exclude unwanted**
Does your feed contain HTML or textual discrepancies (e.g. unwanted capitals)? Do some items lack information like images, price etc.? These are issues in your feed that you certainly want to eliminate for any export. Use the master rules and you’ll save even more time!</li>
 	<li>**Exclude blacklisted products**
Some brands or categories are not meant to be advertised, so you usually blacklist them. Even if you work in travel, you might want to exclude certain destinations. Create a master rule group for the items you want to blacklist and be done with it forever!</li>
 	<li>**Exclude parent items**
Parent items or configurable products can be excluded in advance, so it’s easier for you to advertise only on the products on that you want to advertise.</li>
</ol>
In our <a href="https://support.channable.com/hc/en-us/articles/360015726134-What-are-master-rule-groups-" target="_blank" rel="noopener noreferrer">help center</a>, we explain how to implement master rules in even more detail.

One master rule to rule them all

Feed-based marketing is becoming more accessible to marketers thanks for product feed management tools. <a href="/blog/find-the-perfect-feed-management-tool">Product feed management tools</a> enable data feed optimization that enables optimized advertising on your chosen online marketing channels. Channable offers a <a href="/products/product-feed-management-tool">product feed manager</a> and therefore knows all about feed-based marketing. Channable's international expertise in the field of digital marketing and its product feed management tool is used by many industries for a lot of different marketing purposes.

<img class="aligncenter wp-image-13083 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/RNkFvZ4YTZqqXewtOcFg" alt="product feed Channable" width="600" height="1800" />

If you want to know more about how feed-based marketing can be useful for your business, <a href="mailto:support@channable.com">don't hesitate to contact us</a> for more info or <a href="/demo" target="_blank" rel="noopener noreferrer">for a demo</a>!

And if you like this infographic, feel free to share it on social media!

What is a product feed in marketing? [infographic]

It was time to make the health check section a bit more user-friendly. Therefore, it has been renamed from "health check" to "quality check" and of course it has had a little upgrade at the same time.
<h3>What has changed</h3>
The quality check functionality is more extensive. You can now click on the items affected by the issue. Once you click, the tool will show you all the items that lack the specific information.

As examples speak better than words, let’s say that 39 items lack a description in your Google Shopping feed. With Channable’s quality check, you can now see exactly which ones, and you can even use the search bar to flick through them. The next step is still yours to make and would be to go to add this missing information by using the rules section to make your feed better and more complete.

<img class="size-full wp-image-13469 alignnone" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/botDK95gRuHyREQMZRpu" alt="New channable functionnality: quality check" width="1902" height="770" />
<h3>Harder, Better, Faster, Stronger</h3>
Not only is it easier for you to check the errors in your feed, but this functionality is even faster! Test it with your feeds to see how fast it is and start using it to improve the data in your export feeds.

New Channable feed quality check will give you more insights

Whilst there are multiple differences between both marketplaces and comparison sites, Channable identifies that both can bring you great benefits to your online sales.

<img class="wp-image-15450 size-full aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/XxFFscdZSjOwsK0I7nkg" alt="marketplaces vs comparison sites" width="800" height="1905" />

Feel free to share this infographic on the social media network of your choice.

Channable offers connections to more than a thousand marketplaces and comparison websites around the world. Take a look at the <a href="/integrations">different possibilities</a> that you have in Channable and choose the ones that fit best with your online sales strategy.

Marketplaces VS Comparison Websites [infographic]

The rules within Channable work hierarchically. With every rule you create, you exclude, filter or modify items. Per rule, you can check which items are selected. These selected items are not only manipulated by the rule you are in at that moment but by any rule that is above the rule you are working in. This hierarchy is important to keep in mind if you download the CSV list of selected items.

Here are some ideas of what you could do with the download:
<ol>
 	<li>**Optimize your website**
Imagine you want to see which items are missing a certain field (image, description, etc.). This is an easy way to export all “faulty” products and optimize them right away.</li>
 	<li>**Share insights with other departments**
If you want to share certain values, missing fields, images or in general data of certain items with other departments, this is the perfect way to collect the data, download it, and share it. As a result, every colleague can use the data without needing to access Channable.</li>
</ol>
Did you know that you can also download CSVs in the master rules step? Read more about our <a href="/blog/blog-master-rules" target="_blank" rel="noopener noreferrer">master rules</a> and <a href="/signup" target="_blank" rel="noopener noreferrer">start using</a> them today!


Download sections of your items as CSV

In order to be “where your buyers are” marketers are investing more and more in the growing list of online channels to advertise on. From marketplaces and comparison sites to affiliate networks and social media platforms, the struggle today is creating unique ads for all these channels and keeping them up to date.

Pinterest is a social media network that has seen exponential growth in recent years and has begun to offer advertorial space for brands. Users, or aptly named “Pinners”, use Pinterest to search for inspiration, information, and entertainment. As an advertiser, your first goal should be to be discovered. Once you’ve accomplished that, you’ll want to convert pinners to buyers. Looking into advertising on Pinterest could be the next step to achieving that.
<h2>Why use Pinterest?</h2>
Pinterest is no longer a social network, it’s a search engine. Pinterest’s never-ending boards encourage visual discoveries and personalize the results based on a user’s interests. This engrossing way to entice users into spending hours scrolling and building their own pinboards introduces them to new brands every second. Pinterest is a great way to build brand awareness, boost favorability, shift perceptions, and get people to buy. One brand, gofeminin.de, recorded an impressive 20% of traffic coming from Pinterest, compared to only 2% from other social media platforms. Albeit, the conversion funnel may be longer with Pinterest, but awareness is the first step. Using Pinterest’s advertising option can further help improve your chances of conversion.
<h2>Why advertise on Pinterest?</h2>
There are many benefits to advertising on social media platforms. Namely, because social media is a fast and effective way to be in front of your target audience. At the time of writing, there were over 250 million Pinners worldwide. However, if Pinterest’s vast audience isn’t enough to persuade you to advertise on Pinterest, there are many other appealing factors depending on your target audience and goals.

If your target market is women between 25-50, advertising on Pinterest will most definitely be interesting for you. Brands such as IKEA, Boursin, and Hunter have found value in advertising on Pinterest. Their Pinterest ads helped to increase intent to purchase, heighten visibility during high sales seasons, increasing offline sales, and more.

By advertising on Pinterest, you are able to pay to promote your images (pins) to appear higher, and more frequently, on Pinterest boards. Your advertisement/promoted pin appears as an image with a short description and a link to the product on your website. A user is able to save this pin and it will be seen in other people’s boards too. Further increasing visibility and engagement.
<h2>How to get started with advertising on Pinterest?</h2>
The first step is to upload your products into Pinterest via Pinterest Shopping. Pinterest Shopping, aka Catalogs, allows “Pinners” to discover, save, and eventually buy your products via Pinterest. In order to list your products on Pinterest for shopping, you need to supply Pinterest with your product catalog/product feed. You can then generate hundreds of product pins.

To advertise on Pinterest, you will have to choose to promote a pin to a shopping ad. Simply choose which pins/products you would like as Shopping Ads through the Pinterest Ads Manager. These pins then become “promoted pins”. Pinterest uses a pay per click model, so you will only pay when a user clicks on your pin. The Pinterest Ads Manager works similarly to other ad managers, you will need to set a campaign, ad group, budget, time frame, etc.
<blockquote><em>Good to know! Advertising on Pinterest will mean your pins promoted status will come to an end. However, the pin will remain on Pinterest forever. Meaning your products will always be on display, generating only more views and clicks.</em></blockquote>
Converting your existing product feed into a Pinterest compatible one is really simple if you use a tool like Channable. It's merely a matter of uploading your product feed into Channable, choosing Pinterest as a feed, completing the steps to ensure Channable completes the Pinterest feed with the correct data from your original product feed, and then voila - you will be provided with a new feed URL that is Pinterest ready. This will save you a lot more time in becoming listed so you can start advertising on Pinterest faster.

Remember, Pinterest is visual. For every image you supply in your product feed a separate pin will be made. You can have multiple images for one product. Simply include them in your Pinterest product feed as additional images. If you have a separate feed with images you can easily combine it with your master product feed in Channable. You can use any pin to advertise on Pinterest.
<h2>Our tips for advertising on Pinterest</h2>
<h3>Create Pinterest titles and descriptions</h3>
Most likely the content in your pins will match what is listed on your site. To make your Pinterest advertising more relevant, consider adapting titles and descriptions. Write ad copy specific for Pinterest and consider excluding any overly generic images that wouldn’t generate as much attention as your fancier ones. These modifications can be simply done in the rules section of Channable.
<h3>Use keywords</h3>
It’s possible to use your Google keywords to improve your discoverability and advertising on Pinterest. You can pop them in your titles, descriptions, and even the image itself. Alternatively, experiment with Pinterest’s own search bar and see what the auto-completion suggests. If you use Channable, you can modify titles and descriptions for Pinterest without having to change your master feed.
<h3>Clickbait</h3>
Being found on Pinterest is just the first step, you also need to ensure that your pin gets clicked and saved. Anything that stands out is sure to give you the upper hand. Consider the following:
<ol>
 	<li>Big text in the image</li>
 	<li>Colors that POP</li>
 	<li>Text blocks in images</li>
 	<li>Keywords in images</li>
</ol>
<h3>Less isn’t always more</h3>
The Pinterest inventory seems unlimited. Therefore, ensuring that you have a sufficient reach will require you to post frequently. Some marketers recommend 20-30 pins a day. It may seem a lot, but reposting is also acceptable.
<p style="text-align: center;"> <img class="alignnone wp-image-15365" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/qrlkgMmcR72xBLSxHzXs" alt="Pinterest advertising tips channable" width="176" height="329" /> <img class="alignnone wp-image-15364" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/zBAwJROmQeKyYhUuiaY7" alt="pinterest advertising channable" width="176" height="327" /><img class="alignnone wp-image-15363" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/er1fEhBcQOSQFDJN9Q82" alt="pinterest ads channable" width="98" height="330" /></p>
By making relevant ads for Pinterest you will also increase the value of using it as an online marketing channel. Pinterest advertising can be sped up with Channable. Save yourself time and use Channable to manage your online marketing channels so you can easily scale and spend more time on making ads more relevant.



Get the most out of Pinterest advertising

<span style="font-weight: 400;">Some examples of when a data feed is used in online marketing for travel include:</span>
<ul markdown>
 	<li style="font-weight: 400;"><span style="font-weight: 400;"><a href="/blog/blog-why-integrate-social-media-into-your-marketing-strategy">Using social media</a>, like Facebook or Instagram, for retargeting and prospecting</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Advertising with affiliate platforms such as Criteo and TradeDoubler</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">PPC campaigns for Google Ads and/or Microsoft advertising</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Retargeting campaigns with Google display</span></li>
</ul>
<span style="font-weight: 400;">Many of Channable’s clients operating in the European travel industry, such as <a href="/success-stories/norwegians-innovative-automation-based-on-channable-feeds">Norwegian Air Shuttle</a>, Pierre et Vacances/Center Parcs, and RIU hotels, are using Channable to perfect their complex data feeds. Channable has now become an integral part of their digital marketing strategies. Whilst their strategies differ, Channable has proven to be the perfect solution for a large portion of their online marketing activities. Their uses of Channable will be covered in this blog to provide other travel industry players with the possibilities feed management can open and problems it can solve. </span>
<h2>Create specific accommodation ads for each social media audience</h2>
Social networks, such as [Facebook](https://www.channable.com/integrations/facebook-product-feed), Instagram, Pinterest, or Snapchat, allow companies to reach their target audiences in a more specific and profitable way, compared to traditional channels. Many travel sector brands supply the social media networks with a manually created Excel or CSV files containing their offerings to benefit from the platforms advertising opportunities. However, each platform serves a different audience, and a travel company will need to ensure the right message is sent per audience. Therefore, it is necessary to tailor the file to the different audiences, but it is no easy feat.

By using a tool like Channable to easily restructure a feed and select which information is necessary for each social media channel, digital marketers in travel can properly make use of the potential social media platforms have to offer. In Channable, travel companies can even create separate projects to create feeds from information in different languages or for different countries.

Once the information is well structured, creating a travel data feed for each social media channel is simple. Channable has two tips that can help in creating personalized feeds for a travel company’s social media strategy:
<ul markdown>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Group services (hotels, routes, etc.) without making changes to the original feed. This way you can easily promote only certain services.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Add additional images and information by <a href="https://support.channable.com/hc/en-us/articles/115002826285-Can-I-combine-multiple-datafeeds-">combining import</a> feeds. You may have a separate feed with additional images. Instead of modifying your master feed, simply combine it within Channable’s setup step. You can then include a load more information to further personalize your messages. </span></li>
</ul>
<h2>Add UTM tags to measure website traffic easily</h2>
Jasnina, head of measurement and online attribution at RIU Hotels, identified Channable’s ability to add UTM tags as a perfect solution for measuring traffic and results. “<em>The correct measurement of traffic is fundamental, and this is achieved thanks to the possibility of customizing UTM tags. These tags allow you to define the hotels in each feed based on the measurement parameters that we want to indicate. In this way, it is very easy to analyze the traffic that comes from the different marketing channels we use</em>.”

<img class="alignnone wp-image-15701" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/pDoTxvpJTlC3C7s1Eo6b" alt="" width="977" height="535" />

<span style="font-weight: 400;">UTM tags provide travel businesses with more exhaustive performance data. They can then adapt marketing strategies based on the results obtained. It is easy to see which hotels and destinations are performing well in the countries that they are advertised in.</span>
<h2>Retarget to lower cart abandonment</h2>
It has been proven that retargeting can help improve sales, as it assists in retrieving website users who showed interest but did not yet purchase. Affiliate networks such as Criteo or TradeDoubler help to remain on those potential customer’s radars. In addition, display actions, like the one offered by Google, can help you achieve this goal. Retargeting is especially valuable for companies in the travel industry, as customers are more likely to be comparing prices and finalizing details before securing reservations.

<span style="font-weight: 400;">Channable has the specifications of over 2500 <a href="/integrations">channels</a> including hundreds of<a href="/integrations?channel=affiliate"> affiliate networks</a>. The built-in platform makes adapting your information to the requirements of the channel easy, so you can utilize more channels, faster. </span>
<h2>Automate Google Ads campaigns to generate more conversions</h2>
Channable’s SEA tool is a travel business’ perfect accompaniment for Google Ads or Microsoft Advertising. As it enables users to generate campaigns, ad groups, ads, and keywords from the information in a product feed. The simple template lets you build each level of your campaigns with dynamic values or static text. For travel companies, this can save heaps of time as hundreds of ads will be generated for every item in the feed. Maximizing each offering’s visibility with minimal effort.

<em>**Group offers/advertise the cheapest prices**</em>

<span style="font-weight: 400;">With Channable, you can group hotels by city or flights by destination. You could even go on to select the cheapest flight in the group and advertise on that price. For example, the headline of your ad could read “Flights to **New York** from **€80**.” As Channable fetches your import feed daily, the price will be updated accordingly. </span>

<img class="alignnone size-full wp-image-15702" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/vMxZekdR0OxynUDNNdLG" alt="" width="528" height="483" />

<em>**Ads updated constantly**</em>

<span style="font-weight: 400;">By updating the feed and therefore ads daily, the correct information will always be communicated. In addition, rules can be implemented to ensure that any service that is low in availability or undesirable is suppressed and its ads will be paused.</span>

<em>**Keywords created automatically**</em>

<span style="font-weight: 400;">Generating keywords from information in your feed is another common usage of Channable by travel companies. According to Ole Henrik Hasle, global digital media strategist at Norwegian, "<em>by including all possible routes and combinations, we went from 18,000 keywords created manually to 200,000 keywords. Thanks to this we were able to optimize our ads and improve the performance of our marketing budget</em>." Through combining two fields e.g. ‘to’ and ‘from’ cities to create keywords, Norwegian appears in more people’s search results.</span>
<h2>Create custom CSVs/XMLs for segmenting, organizing, and more</h2>
With a large data feed, travel companies often need to further dissect the feed into manageable data. Potentially per region, per KPI, or per price point. <a href="https://www.youtube.com/watch?time_continue=1&amp;v=kb6YMUa7XtI">Transforming the data into a simple CSV or XML</a> file is easy in Channable. By applying rules to the data, you can specify which data needs to be in the file and what is excluded, modify any names/descriptions (e.g. modifying the destination name ‘Charles de Gaulle’ to ‘Paris’), translate currencies to symbols, etc. As well as creating custom files for internal use, some travel companies build CSVs for other channels such as TripAdvisor.

Read more about our client’s success on our <a href="/success-stories">success story page</a>. If you work in the travel industry and are itching to get started with Channable’s easy-to-use tool, create a <a href="/signup" target="_blank" rel="noopener noreferrer">free trial</a> or just <a href="/contact">get in touch</a>. Channable can help you save time, which can be better spent on optimizing your strategy.

We have also created a special white paper focused on the Travel industry, where you can learn how to optimise for a successful data feed and how to automate your PPC campaigns thanks to Channable's feed management and PPC automation. Download and read all about it here:

<br><br/>
[form id="f9230338-ab7e-406b-a78f-7ddc3f8baa3d"]



Top feed marketing tips for travel companies

Perhaps you discovered Channable in a blog, used it at your previous company, or you’ve met someone from our wonderful team. Whatever the reason, you know that your company can benefit from Channable, but your managers are harder to convince. Let us help you with ways to convince your manager that Channable is a valuable asset that improves performance and saves both time and money. Below you can find a letter template and manager-proof responses to the most common objections.

--------------------------------------------------------------------------------------------------------------------------------------------

Dear ……..........................…………,

**RE: Using Channable as a feed management and SEA solution**

At [company name] we continue to optimize our processes to be more efficient to deliver more for our clients. I am aware that you are always on the outlook for new technologies and trends that can make our processes more efficient whilst saving time and money, so I wanted to bring your awareness to Channable. Channable is an all in one feed management and SEA automation tool that offers feeds and integrations to over 2500 online marketplaces, affiliate networks, and comparison sites, and enables ad generation for Google Ads and Microsoft Advertising.

The Channable tool can be used to:
<ul markdown>
 	<li>**Save time** (Channable’s client <a href="/success-stories/cotswold-use-channable-to-merge-maximize-and-rise">Cotswold outdoor</a> were able to advertise on Criteo within an hour),</li>
 	<li>**Save money** (marketing agency <a href="/success-stories/adwise-generating-dynamic-text-ads-channable">Adwise</a> saw an 11% decrease in cost per click for their client Oad), and</li>
 	<li>**Optimize online marketing** (SDIM were able to <a href="/success-stories/automated-google-ads-for-recruitment-campaigns-tmi">generate highly specific keywords and ad copy</a> for recruitment agency client TMI improving relevancy and increase conversion rate).</li>
</ul>
Based on these factors, we will have more time to focus on [performance analysis/acquiring new clientele/optimizations/etc.] because Channable will relieve us from spending hours manually [making optimizations in Excel/asking IT to modify feeds/creating keywords/searching for the channel criteria/etc.]. By using Channable to automate at least 20% of our tasks, we can save a whole day a week.

We can get a demo of the tool when it is most convenient for you, and Channable offers an unlimited free trial of the tool that’ll provide full access to all the functionalities. In terms of pricing, Channable has different sizes of packages that can be easily activated, upgraded, downgraded, or canceled at any time. The Channable technical support team is also at our disposal to clear up any issues that may arise when trialing the tool.

Let me know whether you have any concerns or questions about the points I have raised. Otherwise, we can <a href="/demo">request a demo</a> or directly make <a href="/contact">contact</a> with the Channable team.

Kind regards,

…………………………………………………….

--------------------------------------------------------------------------------------------------------------------------------------------

If the above letter isn’t enough. You can find some compelling arguments to the most common objections below:
<h2>Common objections:</h2>
<ul markdown>
 	<li>**We’re doing fine for now**
The world of marketing is rapidly changing, largely due to the innovation of technologies and AI. It is becoming essential to remain up-to-date and current with such innovations, which will require change. Looking into and adopting new technology like Channable is an investment in the beginning. However, over time Channable’s tool will save you time and money which will make your organization more agile and ready for the future.</li>
</ul>
<blockquote>“Google is pushing for automation, everything is becoming automated. If you don’t push forward with these things, you might not see immediate changes now, but if you do it 2 years from now, you’re already too late. You will fall behind in the market.” - Martin Michels, Paid Search Manager at TUI</blockquote>
<ul markdown>
 	<li>**It’s too expensive**
Channable’s monthly subscriptions are determined by the number of SKU’s imported, channels used, and projects created. The subscriptions are flexible with no setup charge, cancellation fee, commission on sales, or hidden costs. By using Channable, users cut down the average time spent on ad and feed management from 22% to 5% a week (based on a 40-hour workweek). Furthermore, Channable’s support team is free for all and available by phone or email during working hours.</li>
</ul>
<blockquote>“Real value for money” - Mark M on Capterra</blockquote>
<ul markdown>
 	<li>**We don’t have time right now to start**
Channable’s free trial is unlimited so creating an account takes just seconds and can be revisited whenever is convenient. As a welcome, Channable offers the first feed set up for free. Getting you up and running as fast as possible. Channable’s solution exists to save time. Therefore, if the lack of time your manager perceives is due to other tasks being too time-consuming, Channable could be a solution to that lack of time they’re rebutting with. If your team is wasting time using Excel or another software to manually edit product listings, keywords, ad copy, etc., then Channable is most definitely going to free up time.</li>
</ul>
<blockquote>“Previously [using different marketplaces and prices comparison sites for each geographical market] was time-consuming because we did not have the feed adapted to each platform. Now we just need to open an account. It takes 1 minute to adapt the feed thanks to Channable. The feed is no longer a problem.” - Alex Poza, Consultant at ECCO Shoes</blockquote>
<ul markdown>
 	<li>**It’s too confusing and time-consuming to learn to use**
Channable offers an unlimited free trial that allows you to familiarize yourself with the tool and all its functionalities in your own time. The tool has been designed to be as user-friendly as possible, and Channable is often praised for being the most user-friendly tool of its kind. The team is happy to give demos to you to help you get acquainted with all the tool’s features and answer any questions you may have. Channable has found that many of its clients conduct their own in-house training now, so it can only take one person to train the rest.</li>
</ul>
<blockquote>“Super-duper user-friendly. I haven't tried yet, but I think I can teach a monkey to use Channable. In a PPC world where the use of feeds gets more and more important, it is of great value that there is a tool like Channable that enables me to manage my feed, without having any programming skills.” - Danny V on Capterra</blockquote>
<ul markdown>
 	<li>**We’re just looking around right now**
Pitching an idea to a manager always requires plenty of evidence and solid reasoning. Snoop out the competitor and determine why in particular Channable is the best solution for you. Is it the user-friendliness? Potential? Affordability? Channable’s sales team has plenty of experience with existing and prospect clients. They are supplied with informative material should you need it for analysis. Together, you can develop a fool-proof strategy to win your manager over and start saving (both time and money) with Channable’s feed management and SEA solution.</li>
</ul>
<blockquote>"We have tried many tools for both general feed management and building inventory management campaigns. But Channable is by far the best I have tried." - Christian H. on Capterra</blockquote>
Let us know if this letter proves successful, or whether you have any additions to add. The Channable team is ready to take on any and all managers to ensure that you and the team get access to the best feed management and SEA solution the web has to offer.

How to pitch Channable to your seniors

Adapting the numerical data in your product feed to the specifications of all your chosen online marketing channels can be a challenge. Prices, discounts, promotions, taxes, and fees come in different formats with a variety of different decimal separators. Imagine having to modify all figures to comply with Google Shopping, Criteo, and Amazon’s required format because yours is different.
<h3>How you could do it before?</h3>
Channable has always been able to help you modify your numerical information. You could create a set of rules to ensure the modifications would be applied. Combing rules such as ‘<a href="https://support.channable.com/hc/en-us/articles/115002827945-Rule-round-number" target="_blank" rel="noopener noreferrer">round number</a>’ and any <a href="https://support.channable.com/hc/en-us/articles/115002818089-Rule-calculate-" target="_blank" rel="noopener noreferrer">‘calculate</a>’ rule can help improve your information in your data feed. Unfortunately, it was not guaranteed that numbers in your data feed with irregular decimal separators would be successfully modified.
<h3>Channable’s awesome new rule</h3>
As the Channable team is made up of perfectionists, it was important to make this experience as efficient as possible. Therefore, what you could previously do in 4 clicks now only takes one. This revolutionary reformat number rule allows you to switch your decimal separator to the format you desire. Here’s how it looks in the tool:

<img class="size-full wp-image-16471 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/m9Mx4yqYQXa7HpbjyEAK" alt="Format number rule in Channable" width="1339" height="518" />

<em>Note: It is important that this rule is always the last numerical rule that you apply. For instance, if you’re wanting to modify the process with a discount percentage then it is most convenient to use the reformat number rule later.</em>

Channable’s rules allow you to make powerful modifications to your data. There is a long list of rules that you can apply to help you to easily improve the data in your product data feed. Modifying descriptions, optimizing titles, and filtering out products with low stock levels are just some examples of the options available. Interested? Feel free to <a href="mailto:support@channable.com">contact the technical support team</a>, who will be happy to advise you on which rules can help you to optimize your feed.



Reformat the numbers in your feed

But first, what is a feed management tool? A feed management tool sends your product data to selected price comparison sites, marketplaces, and affiliate networks.

It allows you to quickly and easily customize your product data for optimal viewing on numerous export platforms such as Amazon, Google Shopping, or Idealo. These connections are not only relevant to e-commerce platforms/online shops and marketing agencies, but also to airlines, job agencies, and/or real estate agencies.

By using a feed management tool, you can easily add and customize your data. Allowing your products to be optimally presented to reach the largest audience.

But before you jump into the jungle of feed management tools, here are the five tips.
<h3>1. The price</h3>
**Your budget**
From a few euros, a month to thousands - everything is possible. First, ask yourself how much money you want to invest in a feed management tool. Measure now how many sales you make per month, and project what could be made with the different pricing models. The main goal of a feed management tool is to increase your online reach. So, make sure that investing in a platform that will pay off.

**A lot or little - what is best?**
What features does a tool need to offer to meet your needs? Consider if a low-priced feed management tool and its features will meet your expectations. An expensive service is not necessarily better than a cheap one.

**Time and cost saved**
A good feed management tool will save you a lot of time and money. Consider how much time you are currently putting into your feeds, and then calculate the potential time savings with a feed management tool. If the feed management tool greatly reduces the calculated personnel costs, you will have an indication of the tool cost vs work hours.

**Different pricing models**
Most feed management tools offer different pricing models. Think about what's important to you in a tool. Do you want to offer your products on as many marketplaces as possible or do you only have a set amount of export channels in mind? The same applies to contracts and commitments. Some providers only offer annual contracts, others allow you to change your <a href="/pricing?currency=eur">pricing model</a> monthly. With Channable, you can adjust your pricing model to your changing needs every month, keeping you flexible.
<h3>2. User-friendliness</h3>
Who has the time to learn a tool that takes weeks? A program should be easy to use and self-explanatory. Make sure your selected tool meets the following requirements:

**Intuitive interface**
In a good tool, you should find your way right off the bat without having to search for functionalities. The layout should be clearly structured and easy to use.

**Request a demo**
Will a free demo be offered before you choose a tool? Can you test the tool for free to see if it fits your needs? If a trial is offered, you should definitely test it first. With Channable, you can test the tool for as long as you want. Giving you the chance to get acquainted with the functions, without stress.

**Support &amp; Help Center**
Is free support offered? How, and when can they be reached? Do they offer support in your native language? These are all questions that you should ask. Is there a help center? You probably do not want to email or call for every small question. Look at the website of the tool to see whether a <a href="https://support.channable.com/hc/en-us">help center</a> or "how-to" article can clarify any issues you may have.
<h3>3. Which export platforms are offered?</h3>
<img class="wp-image-7263 size-full aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/57N5YnFoRL2RRNa7Sm1A" alt="" width="696" height="348" />

You probably already know which <a href="/integrations">export platforms</a> you want to sell on. Make sure your favorite price comparison sites, affiliate networks, and marketplaces are supported by the tool you choose. This information can usually be found on the website of the tool. If your desired export channel is not yet supported, Channable also has the option to create it, just contact us!
<h3>4. Functions</h3>
While some functions are nice-to-have, others are essential to function at 100%. Weigh what you think is important and what is not.

**Setup**
First, you should clarify whether you can easily connect your online shop/e-commerce platform with your chosen feed management tool. Does the tool support a connection to your store provider (Magento, [Shopify](https://www.channable.com/integrations/shopify), Prestashop, etc.)? Or do you have the option to upload your data feed in other formats e.g. CSV or XML? Is it possible to combine different formats from different sources?

**Data feed optimization**
Once you have imported your data, see what features the tool offers, such as:
<ul markdown>
 	<li>Automatic item categorization</li>
 	<li>Easy exporting to marketplaces/API connections</li>
 	<li>Ability to personalize your feed</li>
 	<li>Create custom rules e.g. to change values or exclude products that are no longer in stock.</li>
</ul>
**Order synchronization**
Find out if your potential feed management tool offers order connections to the marketplaces you need. With <a href="/products/marketplace-integrator">order connections</a>, your orders are forwarded in real-time from a marketplace (such as Amazon) to your online shop. Saving time and manpower.

**Google Analytics**
Data is an important asset for seeing how your items perform and where you sell the most. Look into whether there is<a href="/blog/blog-analytics-insights-for-better-performance"> Google Analytics</a> connectivity with your feed management tool of choice.

**Google Ads (AdWords) editor tool**
Do not forget the power of Google in your advertising strategy. When you advertise on Google, you increase your reach enormously. Does your feed management tool offer the opportunity to easily advertise with <a href="/products/ppc-tool">Google Ads</a>?
<h3>5. Quality of technical support</h3>
A good quality tool is important, especially if unforeseen errors occur or you are having issues with your data feed. Will the tool you use inform you if an error occurs?

Will you be getting the support you need from a knowledgeable technical team? How often is your data updated? How fast is the loading time? These are all factors that you should include in your selection of a tool and its support.
<h3>What should marketing agencies consider?</h3>
Are you working for a marketing agency and looking for a solution to optimize your clients' online strategy? Ask yourself the following questions, to find out which tool suits you and your customer the best:
<ul markdown>
 	<li>Is there a price model specifically for agencies?</li>
 	<li>Is it possible to give your customers access to the feed management tool?</li>
 	<li>Can different customer projects be managed in one account?</li>
</ul>
Many <a href="/partners">marketing agencies</a> already use and trust Channable. By using the Channable tool, agencies can easily improve their customers' feed quality. Saving a tremendous amount of time and resources, by allowing customization from both customers and the agency itself.

If you need more information about Channable’s feed management tool, please feel free to get in contact. The team is always happy to answer a call or email. Or sign up for a free demo and test an account for yourself.

How do I find the perfect feed management tool?

They are another important type of marketing platform that can bring you lots of benefits. You can reach new communities and increase your notoriety with affiliate marketing. Here you can find all the key information about affiliate networks in a single infographic.

<img class="alignnone size-full wp-image-17579" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Zwj89WnTe6yCLEs1SbyY" alt="" width="2728" height="7276" />

If you are searching for a tool to create the perfect feed for an affiliate network, Channable is your solution. Channable supports connections to more than <a href="/integrations">2500 affiliate networks, comparison websites, and marketplaces</a>. Control your feeds for all marketing channels, including affiliate networks, from a single place.

Affiliate marketing for eCommerce [infographic]

In April 2020 product listings on <a href="/blog/blog-google-shopping-free-ads-what-you-need-to-know-for-ecommerce">Google Shopping have become partially free in the US</a>. This change refers to the Google Shopping tab that you can find on top of your search page. Important to know: The good old paid Shopping ads will continue to exist and the new organic listings will be complementary. Using both free product listings and Shopping ads together is the new recommended practice by Google.

The shift to free search results in the Shopping tab is intended to help merchants connect with more customers. Since the launch in the US, <a href="https://blog.google/around-the-globe/google-europe/powering-economic-recovery-through-retail">Google reports</a> that merchants have seen an average of 50% more clicks and 100% more impressions across free listings and ads on the Shopping tab. Small and medium-sized sellers are said to profit the most from this increase in engagement.

Slowly but surely, this new structure is being rolled out in other parts of the world, including Europe, starting mid-October 2020.
<h2>What will change and how does it affect me as a merchant?</h2>
<ul markdown>
 	<li>
<h3>**Layout and order of the Shopping tab**</h3>
</li>
</ul>
With two types of listings in the Shopping tab, its layout will change. On top of the search results, you will still see the first row with paid Shopping ads, followed by free listings underneath.

<img class="aligncenter size-full wp-image-28521" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Zd4K2Ph7Qx6jVzIhY2kp" alt="" width="918" height="768" />
<ul markdown>
 	<li>
<h3>**Merchant Center &amp; surfaces across Google**</h3>
</li>
</ul>
In order to showcase your products for free on Google Shopping (and other shopping-related Google surfaces in the long run), you have to <a href="https://support.google.com/merchants/answer/9199328?hl=en&amp;ref_topic=9240261" target="_blank" rel="noopener noreferrer">participate in the program for surfaces across Google</a>.

**If you currently have an account in the Google Merchant Center** and your product feed is already integrated, you can simply opt-in to the new ‘surfaces across Google’ infrastructure within your MC.

**If you are new to Google Shopping**, you first need to set up an MC account, <a href="/blog/blog-how-to-successfully-advertize-google-shopping" target="_blank" rel="noopener noreferrer">learn here how to successfully get started</a>.

Next to that, you can also opt into the <a href="https://support.google.com/merchants/answer/9825611?hl=en" target="_blank" rel="noopener noreferrer">local surfaces across Google program</a> to qualify your items for ‘local listings’, including information about your physical store (such as product availability, store hours, directions, phone number, or approximate distance from the user), letting users know that a product they are searching for is available in a physical store close to them.
<ul markdown>
 	<li>
<h3>**Your product feed must meet even higher standards**</h3>
</li>
</ul>
As always, when something is free of financial charges, we expect an increased demand and more competition among merchants on the Shopping tab. Therefore, it is essential that your product data comes in the best state possible. Since Google Shopping works with a feed format, <a href="https://support.google.com/merchants/answer/7052112?hl=en">it requires certain data specifications</a>. In order to meet these specifications and deliver high-quality product data, you need to [optimize your product feed](https://www.channable.com/integrations/google-shopping-feed). The ultimate goal (and strategy to get ahead of the competition) is to deliver all your product information in a format that triggers a match between consumer search queries and your products.
<blockquote>One example is a perfect title structure, including the most relevant keywords at the beginning of each product title. Google uses titles to detect related keywords that match search queries. Channable can help you to optimize your title structures through <a href="https://helpcenter.channable.com/hc/en-us/articles/360011018360-Rule-combine-value" target="_blank" rel="noopener noreferrer">smart rules, such as the ‘combine value’ rule</a> and to profit from your own dynamic feed information!</blockquote>
<a href="/blog/blog-how-to-successfully-advertize-google-shopping" target="_blank" rel="noopener noreferrer">Find more useful tips for all mandatory Google Shopping fields in this blog.</a>
<h2>An extra tip from Channable: Constant data updates are key!</h2>
Next to good feed hygiene and maintenance, it is important to update your product data on Google Shopping (and in the MC) on a regular basis. In the Channable tool, the default schedule for data runs of every feed connection is once a day. Especially now, during the busiest eCommerce quarter of the year, combined with increased penetration of the Shopping tab, more frequent data updates on your marketing channels can make a crucial difference.

**Our solution for this is ‘Extra Runs’!** With extra runs, your data is retrieved several times a day (up to the hour) and exported to the channels you selected, among others Google Shopping.

Even better: We are proud to announce that we have recently taken the next step in adapting our infrastructure to facilitate more frequent data updates with less effort and we would like to share this success with you!

We have chosen to replace the current pricing packages (run maximum every 2 hours for an extra 50% of the price of your base subscription, and every hour for an extra 100%). From October 1st, 2020 with a single package: up to 24 runs per day for 50% extra of the price of your base subscription.

Request your extra runs and find more information via this **help center article** or contact our support team (<a href="mailto:support@channable.com">support@channable.com</a>) with any questions!


Free listings on the Google Shopping tab are coming to Europe: Here is all you need to know

Next to good data feed hygiene and maintenance, it's crucial to regularly update your product data. But what exactly does that mean, and how does it affect your ads and marketing practices?
 
Channable is here to explain why frequent eCommerce product updates are important and how an automation solution can make this process smooth and easy.

## The reality of managing multiple ads with your product feed
When you start advertising on [Google Ads](https://www.channable.com/products/ppc-tool/google-ads) or through third-party [eCommerce integrations](https://www.channable.com/integrations?sort=featured) like comparison shopping engines and affiliate networks, you'll quickly notice that they often require your product information in various formats, differing from what's on your webshop.

This means you'll need to modify your product feed to match each platform's specific requirements. If you're [utilizing several third parties](https://iceclog.com/the-importance-of-real-time-data-in-e-commerce-operations/), this can lead to multiple, different product feed configurations, becoming overwhelming to manage.

## Getting your product feed optimized
Using a [data feed management solution](https://www.channable.com/products/product-feed-management-tool) like Channable, you can upload your data feed and connect it multiple times in different ways. You can then modify the product information for each version to match the specific requirements of your chosen platform.
 
With Channable’s powerful 'if-then' rules, you can easily configure your product information to meet the demands of every connection, ensuring accurate **eCommerce product updates**.

## Stay up-to-date with flexible daily data syncs
Channable’s automation not only gives you the power to easily configure your product feed but also allows you more control over many aspects of your connections.

One impactful feature is daily data syncs. This refers to how often your product information is updated on third-party platforms. In today's competitive online landscape, keeping your product information and stock levels up-to-date across all channels is paramount.
 ![Automated Product Feed updates-02.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmcngcmfzd1pl07w46v92gykr)
This not only saves you time managing all your merchant accounts but can also save you money by preventing wasted ad spend on advertising out-of-stock products. We're talking about truly **automated product feed updates** that make a real difference.

We've recently enhanced our daily data sync options to provide even more flexibility:
![Automated Product Feed updates-03.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmcngcmg9d0iy07uqfp9frxur)
- **CORE Standard**: 1x per day

- **CORE Plus**: Up to 3x per day

- **CORE Pro**: Up to 24x per day

This new tiered structure makes it easier than ever to choose the right frequency for your business needs.
![Automated Product Feed updates-04.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmcngcmg7d1pq07w45kb82elh)
### When 1x per day works:
- Your inventory and pricing stay mostly stable.

- You're not adding new products frequently.

- Product attributes (e.g., titles, descriptions) don't change often.

- You're not running time-sensitive promotions or flash sales.

- Minor delays in updates won't significantly impact performance.

### When you need more frequent data syncs:
- Inventory or pricing changes throughout the day.

- New products need to go live quickly.

- Product data is regularly optimized for performance.

- You run flash sales, promotions, or frequent campaigns.

- Real-time accuracy drives your ad performance and sales.

If you’re adding new products to your feed often, if your prices change throughout the day, or if you have upcoming flash sales, more frequent data syncs are your opportunity to ensure real-time accuracy and maximize your ad performance. It's the simple, powerful solution to a very expensive problem, offering truly **automated product feed updates**.

**Some of the key benefits of frequent data syncs include:**

- **Always accurate stock**: Product stock levels are always up to date across multiple channels, preventing sales of unavailable items.

- **Correct pricing**: Prices are advertised correctly, eliminating the need for manual updates within each channel’s merchant center.

- **Seamless sales & promotions**: Sale prices can be set or switched with ease, perfect for flash sales or seasonal campaigns.

- **Improved performance**: Up-to-date product information leads to higher quality scores and greater visibility for all your listings, driving more sales. These consistent eCommerce product updates are critical for success.

## How to get started with utilizing daily data syncs
With Channable, the default number of data syncs for every account is automatically once per day. However, for many advertisers, the benefits of multiple daily data syncs lead them to update their feeds much more frequently, even down to every hour. This level of **automated product feed updates** has a massive impact.

If you’re already managing multiple marketplaces or channels, or your business is growing fast, you can’t afford to have outdated listings slowing you down.

Ready to enhance your **eCommerce product updates**? Find more information on how to adjust your [data sync frequency](https://www.channable.com/extra-runs) via our [help center](https://helpcenter.channable.com/hc/en-us) or contact our support team with any questions!


How automated product feed updates to your eCommerce listings can help drive online sales

Using Channable, you have always been able to generate multiple campaigns and ad groups from a [Google text ad generator](/products/ppc-tool). However, ads, keywords, and negative keywords were always coupled with the ad group. Now we are introducing a new feature that allows you to have multiple groups of ad group generators. With this comes a lot of new possibilities, one of which we want to highlight today: using synonyms in ads.

## Using synonyms

When creating a new campaign, you might want to start out with a lot of keywords attached to an ad or allow ‘broad’ matches on a smaller set. As shown: 

![visual_01.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/yRu43ISSpShwO3WAVjzX)

After letting the ads run their course, you can see which keywords are performing well and which aren’t. Usually, you would delete all but the well-performing keywords from the ad group to only keep one keyword while also making sure that one keyword shows up in your ad template. As shown: 

![visual_02.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/eCajaun3R0OuUpPfBbnC)

But now you’re stuck because, while the other keywords didn’t perform as well as the best, they still contributed to some of the ads’ reach. Both scenarios have downsides and that is why we are now allowing all Channable users to add multiple dynamic ad generators. This opens up the possibility for a setup like this: 

![visual_03.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/sWk9GHHiRk2qS5FHUZP5)

An example is when creating ads for perfume with two synonyms: ‘ Fragrance’ and ‘Cologne’. You could create a campaign with three dynamic ad generators like this:

1.  [Brand] - Ads text includes perfume, keyword: perfume
2.  [Brand] - Ads text includes fragrance, keyword: fragrance
3.  [Brand] - Ads text includes cologne, keyword: cologne

It would be easy to set up these ad generators copying the ad templates and other entities (ad extensions, site links, etc.) while modifying the ad and keyword templates manually. It would then be possible to create a main ad group that includes the generic ad templates and keywords while adding specific ad groups if a new keyword becomes highly effective and excluding those products from the main group and including them in the new ad group by using rules per ad group. Several other use-cases would be possible but will not be covered here. All these possibilities can be created because every ad group generator has its own rules. Whereas before you only had one set of rules to work with for the entire campaign.

## What about duplication

When you create multiple ad group generators, it is possible that duplicates are made which are undesirable. That’s why we’ve made sure that ad duplicates, meaning everything is similar from templates to extensions and keywords, will be merged before they are sent to Google (Shopping) Ads. You can see the result in the preview where we’ve also introduced new viewing and sorting options.

## How to get started

Getting started with multiple dynamic ad groups is as simple as going into your Google (Shopping) Ads setup and clicking on the ‘Add dynamic ad group generator button. (Tip: you first need to turn off your existing ad generator). 

![visual_04.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/dTMEgel7QhqQn6dXekeH)

You can then set up all the ad groups you want, although there is a max of 20 new dynamic ad group generators created in 1 campaign. You can use this in the preview to filter ads that contain errors to finalize them before sending them to Google. Feel free [to reach out](/contact) to your Channable contact for help on setting up [Google Text ads](/products/ppc-tool) and/or [Shopping Ads](https://www.channable.com/integrations/google-shopping-feed) or for information about this feature.

Using Channable to advertise with synonyms

## Marketing agencies are essentially mobile phones
*Bear with me.*


The first commercially available handheld mobile phones had one simple function. And shock, that was to make phone calls. As they became more popular, the number of functions began to increase. Not only due to technical innovation but also consumer demand.

The first notable applications that were introduced were contacts and SMS. To be at the forefront of personal communication prior to these features, you needed so much stuff. Address books, directories, stamps, envelopes, postcards. It just wasn’t manageable and required invention and innovation. 

![Old_mobile_phone.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/zoZiE7sSSlPIR6wc7rNQ)

New apps continued being introduced. They would absorb and replace now borderline immaterial inventions. While, at the same time, continue to push the boundaries of technology. The calculator, the watch (sorry, Casio), the calendar, GPS devices, the camera, the internet, journals, spreadsheets, and more were made redundant by the ever-innovating mobile phone. 

Fast-forwarding to 2021, the smartphone is indispensable. The pressure to continue innovating and adding more features is immeasurable. If the smartphone isn’t performing neurosurgery in the next decade, people will question whether they actually need this miracle of technology that lives in their pockets. Tell me if I’m wrong, but this isn’t too different from the expectations placed on a marketing agency from its clients; is it?

![Multitaksing.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/KNpQEfS3GvRxWKRHfbwF)

Though the marketing agency started with streamlined responsibilities. Today, the demand to grow, adapt, and improve is huge. Marketing agencies manage multiple clients from various industries with completely different requirements and measures of success. Much like a smartphone is expected to be an excellent phone, camera, diary, personal computer, and now fitness companion. Marketing agencies are expected to be excellent copywriters, strategists, advertising experts, marketplace gurus, teachers, and therapists. It’s a hideously difficult task. And without a transparent, clear overview it becomes an impossible one. 

## What can marketing agencies learn from the smartphone?
The smartphone is the archetype of a transparent, clear overview. It manages hundreds of applications with different functions and can be incredibly personalized. But how does the smartphone achieve this and what can marketing agencies learn from it? Let’s do a direct comparison. 

The hardware in a smartphone can be compared to the people like yourself working in a marketing agency. It all comes down to potential. The quality of the hardware determines which and how many applications (features) a phone can potentially perform at a high level. Those working in a marketing agency do exactly the same thing. The ability to be able to meet all the desired expectations of different clients (users) is completely dependent on the quality of the team.

![Blog-graph (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/MRbPRey9RtGUzaCO221a)

Looking at the image above, we’ve gone through the user, the application, and the hardware. So what about the operating system? 

The operating system unlocks the potential of the hardware. Without a robust and flexible operating system, applications couldn’t run at an optimal level. Meaning either downgrading to a lesser quality application or not being able to meet user expectations. This is exactly the same as the software used in a marketing agency. In order to fulfill the potential of the team and to meet the expectations of clients, the software used needs to be both robust and flexible. 

But it’s not just about being robust and flexible. Operating systems need to continually develop in order to manage more demanding applications and users, more applications in general, and improve UX. And it’s the same with software. As client demands increase with new platforms, technologies, best practices, etc. marketing agencies are expected to innovate. This can only be achieved with leading software and platforms that continually improve. 

With all this considered, it becomes obvious that the operating system (or the software used in marketing agencies) is the reason the smartphone is the blueprint for a transparent, clear
overview. 

## What should marketing agencies consider when searching for the perfect software?
![Iphone.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4s5twsISFiOBgBS8QCQQ)

Let’s look at the iPhone. The user-friendly interface of the operating system and its ability to use a large number of high-quality optimized applications make it stand out from the crowd. It’s exactly the same with software and platforms. We conducted a survey with close to 80 marketing agencies and, to no surprise, a friendly UX and extensive functionalities were at the top of their wishlist. 

Second to that was the price. The commoditization of the smartphone means that you no longer need to pay thousands of dollars for high-quality products that can rival Apple’s iPhone - enter Huawei. Software has gone through the same process. It’s no longer necessary to spend a large portion of your budget on big names and service costs. You can find robust, flexible, and innovative software that does exactly the same thing for a fraction of the price. 

![Busy-store.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NfCBFZhT0qZPhwhNav6Z)

Black Friday is a hectic period for marketing agencies. Equipping your team with software and platforms that require little-to-no maintenance is invaluable. It should be intuitive, simple to use, optimized for multiple tasks, and transparently and fairly priced. It should provide solutions for the eclectic demands of multiple clients and, most importantly, give you a clear overview of all your clients’ accounts and activities. This will allow you to better understand how to improve the performance of your marketing efforts and increase ROI for your clients. 

**Want examples of marketing agencies who have found their ideal platforms? Channable has a number of inspiring success stories from various marketing agencies that can be found [here](/success-stories).**

Why software is key for having a clear overview and increasing your clients’ ROI this Black Friday

### An analogy: How would you like the perfect skincare package?
We all have a skincare routine. At least, we all should have a skincare routine. UV radiation is real, people. But, of course, routines differ person-to-person. Our skin’s condition, demands, and expectations vary as well as the effort (and money) we’re willing to put into taking care of our skin. On top of that, the skincare market is confusing and extensive, with new trends, brands, and products popping up every year. Which makes finding the right products to get your skin looking as smooth as butter a real challenge. 

You don’t want too many products standing around on your bathroom counter, you want the ones that really work for you. You want to avoid the disappointment and also the waste of money and time that comes with trying new products that just don’t do it.

![large-minimal-assortment-beauty-products.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/0huH2x8RO3pihcMei9yA)
The perfect package of products that are designed to work individually but also complement one another sounds good, right? What you want is a company that invests time and resources into researching every single ingredient in all of their products in order to create an ideal, consistently good set. You have tried and liked their cream and serum, and then you see a package by the same company with a combination of your two favorite products - maybe they even add a third one that you want to try. Offering you a whole routine that works just the way you need it to.

### Choose your tools like you choose your skincare routine
Coming back to your professional challenges, you might find similarities in the decision-making process and expectations that your clients have when it comes to the ease of use and optimized results in their online marketing activities.

As is with skincare products, consistency is key in feed management.  And the right set of tools keeps your client’s branding consistent across platforms. Are you aware that customers who are shopping parallelly on multiple channels are observed to have a [30% higher lifetime value](https://ecommercegermany.com/blog/29-multichannel-marketing-statistics-to-know-in-2020)?

Of course, there are way too many channels out there to try and cover them all, so you have to find the perfect set of channels for each of your clients. If the connections to these channels are offered centrally in one place, from one brand, your life gets a lot easier. 

And when you like one company’s feed management tool and see that it works for your clients, it is only logical to also want your PPC campaigns and performance insights as parts of the package. Like a complementing series of care products.

Your [perfect marketing automation package](https://www.channable.com/how-channable-works) aims for this consistency. You work from one single data feed (your unique precondition) and optimize it with the help of different products and their ingredients. All of these single products have gotten extensive research to make them work combined, but also individually. For every need, there is this one feature that will help you to connect in the easiest and most consistent way possible with your desired channels. 

Find more information on feed management and PPC automation for digital marketing agencies on our [dedicated industry page](https://www.channable.com/industry/digital-marketing-agencies).

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