How to improve your verified reviews on Amazon

Knowing how to improve your verified reviews on Amazon is the fastest way to establish a credible brand and stand out from the competition. To increase your reviews, you must optimize your listings for accuracy, deliver a seamless post-purchase experience, and use Amazon tools to encourage customer feedback.

These reviews do more than just build trust. Higher review counts directly influence your search rankings, increase your chances of winning the Buy Box, and ultimately turn browsers into buyers.

This article will give you actionable best practices to increase your review count, boost your star rating, and make sure your feedback is backed by the "Verified Purchase" badge. You'll also also learn how Channable’s Amazon marketplace integration helps you get more Amazon reviews by optimizing your product data before it reaches the Amazon platform.

What are Amazon Verified Purchase reviews?

On Amazon, reviews are not only important for convincing other customers to purchase from you but also for improving your position on Amazon. One of the variables that Amazon uses to position products in its search engine is the quality of the reviews. People can leave reviews without having even bought the product. However, the most valued reviews by Amazon are those that are from real buyers of the product. They are known as “Amazon Verified Purchase” reviews:

An Amazon Verified Purchase review is a rating or testimonial left by a customer who Amazon has confirmed actually purchased the product on their platform.

In fact, the reviews submitted by customers whose purchases are not verified by Amazon are not taken into account when calculating the average star score. They are only taken into consideration when the customer adds additional information about the product, such as photos or videos, confirming the accuracy of the review. More information on how the star ratings of a product are calculated within Amazon can be found on Amazon's website.

3 actionable strategies to improve your reviews on Amazon

1. Optimize your product listings for clarity and accuracy

Building a 5-star reputation on Amazon is making sure that what a customer expects is what they receive. Here are three best practices to get verified Amazon reviews:

Use high-quality descriptions, attributes, and images

It's important that your visuals reflect the true color, scale, and texture of the product. Use infographics to highlight technical attributes that text might miss and include all the product specifications.

Keep data consistent across variations

If you sell a product in multiple sizes or colors, make sure that the data (material, weight, features) is consistent across all parent-child variations to prevent confusion.

Provide clear expectations to reduce returns and negative reviews

Use your bullet points to address common "deal-breakers" before they become complaints. Be crystal clear about what is included in the product and what is not. For instance, if a device requires batteries or a specific mounting bracket that isn't in the box, say so upfront.

2. Deliver seamless post-purchase experiences

When you’re selling products on Amazon, you’ll know that the customer journey doesn’t end at the "Buy Now" button. The period between the order and the first use of the product is where loyalty is won or lost.

Shipping accuracy and delivery reliability

If you're not using FBA (Fulfillment by Amazon), your logistics must be flawless to avoid "arrived late" or "damaged in transit" complaints. Partner with a reputable fulfillment company to ensure high delivery standards and keep your seller health metrics in good standing.

Packaging experience and product quality

It's a smart idea to invest in packaging that protects the product while creating a premium feel. High-quality packaging reduces the chances of products arriving damaged which leads to negative reviews.

Customer support responsiveness

Be lightning-fast when replying to customer messages. Solving a problem before the customer feels the need to vent publicly is the most effective way to prevent a 1-star rating. Make sure your message notifications are turned on or regularly check your Amazon Seller Central dashboard.

3. Encourage reviews the right way

Amazon has strict rules about how you can ask for feedback. Staying within these guardrails is essential to protecting your account health while growing your social proof.

Keep your follow-up messaging compliant

If you use Buyer-Seller Messaging, keep your language strictly neutral. Avoid phrases like "If you are happy, leave a review," or "Five-star ratings help our small business." Any attempt to influence the sentiment of the review is a policy violation.

Use Amazon’s Request-a-Review tool

Within the Order Details page in Seller Central, you can manually trigger Amazon’s official review request email between 5 and 30 days after delivery. This sends an automated, Amazon-branded email that is 100% compliant and proven to convert.

Avoid incentivizing or policy violating tactics

Never offer discounts, gift cards, or free products in exchange for a review. Amazon’s algorithm is highly sophisticated at spotting these patterns, and the risk of suspension far outweighs any short-term gain.

How Channable helps you improve reviews on Amazon

Increasing your Amazon seller feedback starts with accurate listings and operational speed. Channable’s Amazon marketplace integration enables easy product categorization, offers a fast method to list products with complete information, and ensures everything is updated automatically.

• Eliminate listing errors: Use "if-then" rules to automatically enrich descriptions and attributes. Better data quality improves customer trust. By ensuring customers know exactly what they are buying, you can reduce returns and negative feedback.
• Real-time syncing: Sync stock levels and product details across all channels instantly. This prevents overselling and order cancellations which are two of the biggest drivers of poor seller ratings. This foundation will help you scale as product catalogs grow.
• Automate workflows: Retrieve your Amazon orders in real-time and manage them centrally from your eCommerce platform to accelerate fulfillment. Faster shipping and accurate tracking lead to better post-purchase experiences and higher review scores.

Start a free trial today and start increasing your sales and positive reviews on Amazon.