Streamline marketplace sales with Channable’s API-powered integrations. Automate listings, orders, and updates across top platforms.

API and Marketplaces | Channable Blog

Explore Channable’s solution page for smarter eCommerce covering PPC, feed management, multichannel marketing, and more. Optimize every step.

Solutions | Channable Blog

How to sell on Amazon

An **Amazon Repricer** automatically [adjusts your product prices](https://sell.amazon.com/tools/automate-pricing) to keep them competitive and improve your chances of [winning the buy box](https://www.channable.com/blog/win-amazon-buy-box-increase-sales). Instead of manually tracking competitors and updating prices yourself, [repricing solutions](https://www.channable.com/products/marketplace-integrator/repricer) use automated rules and algorithms to respond instantly to market changes.

With millions of sellers competing and prices changing constantly, manual pricing simply doesn’t scale.
 
In this article, we’ll explain how an Amazon Repricer works, why it matters for [buy box success](https://www.channable.com/blog/win-amazon-buy-box-increase-sales), and how automated pricing helps sellers optimize both profitability and efficiency.

## Key takeaways

- **Amazon Repricers automate pricing** to stay competitive without manual updates.

- **Winning the buy box drives sales**, over 80% of Amazon purchases happen there.

- **Smart repricing protects margins** by using minimum and maximum price rules.

- **Automation enables scaling** for sellers managing hundreds or thousands of products.

## Meet the Amazon Repricer: The future of automated pricing
Amazon prices change constantly as sellers compete for visibility and sales. For retailers with growing inventories, manually checking and updating prices becomes nearly impossible.

The **Amazon Repricer** solves this by automatically monitoring competitor prices and adjusting your prices based on predefined rules.

## What an Amazon Repricer does
An Amazon Repricer continuously analyzes the competitive landscape of your listings and adjusts prices according to predefined rules. Instead of manually reviewing competitors and updating prices yourself, the tool automates the process and ensures your listings stay competitive in real time.
Features include:

- Monitoring competitor pricing in real time

- Automatically updating your product prices

- Applying minimum and maximum price rules

- Improving your chances of winning the buy box

- Saving hours of manual pricing work

Instead of reacting manually to price changes, repricing algorithms continuously analyze the market and adjust your prices instantly.
For sellers managing hundreds or thousands of SKUs, automation becomes essential to remain competitive.

**Tip**: Learn how automated repricing fits into a broader marketplace strategy with a [Marketplace Integrator](https://www.channable.com/products/marketplace-integrator).

## Winning the buy box
The **buy box** is the most valuable position on an Amazon product page. It contains the “Buy Now” and “Add to Basket” buttons, making it the primary purchase route for customers.

![02_Amazong buybox channable.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/LsIChRV0Tt6l3E7KZZJl)
Approximately **82% of Amazon purchases occur through the buy box**, which makes it an important factor in selling on Amazon.

However, Amazon does not assign the Buy Box to just one seller. Instead, the position rotates between eligible sellers based on multiple factors.

## Key buy box factors
Amazon’s Buy Box algorithm evaluates multiple factors to determine which seller gets the most prominent position. While Amazon does not publicly disclose the exact weighting of each factor, these three areas consistently play the most important role.

1. Buy box eligibility

2. Seller performance

3. Pricing competitiveness

![03_Quote Raymond Scholtens channable copy (1).png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/GROt5h17TYaEmZm2GNjq)

## Seller performance metrics
Seller performance reflects how reliably you deliver products and serve customers. Amazon uses several operational metrics to evaluate whether sellers are trustworthy enough to compete for the buy box.
Key performance signals include:

- Order fulfillment speed

- Customer reviews

- Shipping reliability

While operational excellence improves eligibility, **pricing is the factor sellers can optimize most quickly**. An Amazon Repricer ensures your price remains competitive without sacrificing profit margins.

For more insights into Amazon’s marketplace ecosystem, see [Amazon’s official seller resources](https://sell.amazon.com/).

## 5 reasons to support your strategy with an Amazon repricer

![04_5 reasons support strategy amazon repricing channable.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/lFR3pBvqSV49fajS8cQt)
So, by now you should understand that an Amazon Repricer does more than simply adjust prices automatically. It plays a strategic role in improving competitiveness, reducing operational workload, and helping sellers scale their marketplace businesses.

### 1. Increase your chances of winning the buy box
With most purchases happening through the buy box, competitive pricing is essential. Automated repricing ensures your product prices respond immediately to market changes.

### 2. Make smarter pricing decisions
Repricing tools provide valuable insights into:

- competitor pricing trends

- pricing trends

- market dynamics

These insights help sellers refine pricing strategies and maximize profitability.

### 3. Optimize inventory management
Strategic repricing can help move excess inventory faster by making products more competitive.
This is particularly helpful for:

- seasonal inventory

- slow-moving products

- warehouse overstock

Optimized pricing improves inventory turnover and reduces storage costs.

### 4. Reduce manual tasks
Before repricing automation, sellers needed to manually check and update prices across their listings.
With an Amazon Repricer:

- Prices update automatically

- Pricing rules run continuously

- The operational workload decreases significantly

This frees teams to focus on growth initiatives like marketing, advertising, and product expansion.

### 5. Build a scalable sales operation
Automation enables sellers to grow their catalog without increasing manual workload.
Instead of managing pricing for hundreds of SKUs, an Amazon Repricer can help you scale across **thousands of listings instantly**.

Learn more about automated repricing with Channable’s **Amazon Repricer**.

How different Amazon sellers use repricing
Amazon sellers typically operate under three primary selling models.

<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;">**Seller Type**</td>
<td style="border: 1px solid #cccccc;">**Description**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**First-Party Sellers (1P)**</td>
<td style="border: 1px solid #cccccc;">
Manufacturers sell inventory directly to Amazon
</td>
<tr>
<td style="border: 1px solid #cccccc;">**Third-Party Sellers (3P)**</td>
<td style="border: 1px solid #cccccc;">
Sellers list products directly on Amazon Marketplace
</td>
<tr>
<td style="border: 1px solid #cccccc;">**Hybrid Sellers (1P + 3P)**</td>
<td style="border: 1px solid #cccccc;">
Brands combine both models
</td>
<tr>
</tr></tbody></table>

Understanding your selling model helps determine how pricing strategies should be structured.

### First-Party Sellers (1P)

- Sell directly to Amazon

- Amazon controls the final retail price

- Limited influence on buy box pricing

### Third-Party Sellers (3P)

- Sell directly through Amazon Marketplace

- Compete with other sellers for the buy box

- Benefit the most from repricing automation

### Hybrid Sellers
Many brands combine both approaches to expand distribution and maintain control over pricing strategies.

Because third-party sellers directly compete for the buy box,** repricing automation provides the most impact for 3P strategies**.

## When is an Amazon Repricer the right solution?
Not every Amazon seller immediately needs repricing automation. However, once a business reaches a certain scale or operates in competitive categories, automated pricing quickly becomes a useful solution.
An Amazon Repricer is especially valuable when:

- You sell a large catalog of products

- Your product category is highly competitive

- Your pricing strategy requires margin control

- You want to scale your marketplace operations

If you manage hundreds or thousands of SKUs, automated repricing can dramatically improve efficiency and competitiveness.

## How Channable helps with Amazon Repricing
Using an Amazon Repricer as part of a broader marketplace automation strategy helps sellers operate more efficiently and scale faster.
Channable provides:

- automated repricing rules

- real-time competitor price tracking

- marketplace integrations

- centralized listing management

With the [Marketplace Integrator](https://www.channable.com/integrations/amazon-marketplace-integration), sellers can manage product listings, pricing strategies, and marketplace feeds across multiple platforms from one central interface.

## Mastering the marketplace
Selling on Amazon means competing in a dynamic marketplace where prices constantly change. An [Repricer](https://www.channable.com/products/marketplace-integrator/repricer) helps sellers stay competitive, protect margins, and improve their chances of winning the Buy Box, while reducing manual work.

If you want to streamline pricing, automate product management, and expand across marketplaces, explore how Channable’s **Marketplace Integrator and Amazon Repricer** can optimize your entire marketplace workflow.


Amazon Repricer: All you need to know

Im Jahre 2017 veröffentlichte das <a href="https://www.forbes.com/sites/richardkestenbaum/2017/04/26/what-are-online-marketplaces-and-what-is-their-future/#765d7f343284">Forbes Magazin einen Artikel</a> über die Zukunft der Marktplätze und wagte eine Vorschau auf 2020. Auch wenn vor der Pandemie der Aufschwung des E-Commerce mit einem Anstieg der weltweiten Verkäufe um fast 280% zwischen 2014 und 2023 prognostiziert worden war, hätte niemand abschätzen können, wie schnell die Entwicklung des Online-Shoppings in einem Zeitraum von nur 3 Jahren wirklich voranschreiten würde. Bei einer <a href="https://internetretailing.net/shoppers-now-five-times-more-likely-to-look-for-a-product-on-a-marketplace-than-on-a-brand-website-study-24025/" target="_blank" rel="noopener noreferrer">Befragung von über 6.000 Erwachsenen aus UK, USA und Deutschland</a> fand man heraus, das 2021 bereits 44 % aller Online-Produktsuchen direkt auf Marktplätzen beginnen, gegenüber nur 19 % auf Suchmaschinen wie Google.

Auch nutzen immer mehr Online-Käufer mobile Endgeräte und nehmen ihre Produktrecherche ernst, wobei ein hoher Bedarf an einem guten Marktüberblick besteht. Zustäzlich wird der Online-Handel immer globaler und <a href="https://www.statista.com/statistics/1296796/global-cross-border-ecommerce-market-value/#statisticContainer" target="_blank" rel="noopener noreferrer">Cross-Border E-Commerce ist massiv gewachsen</a>: Der geschätzte globale Marktwert im internationalen E-Commerce lag 2019 bei 562 Milliarden US Dollar und liegt Stand 2025 bei 1.21 Trilliarden Dollar. Aber was definiert E-Commerce-Marktplätze und warum sind sie für unsere Wirtschaft so wichtig?

<h2>Was macht Online-Marktplätze aus und welche Rolle spielen Sie im E-Commerce?</h2>

Ein Online-Marktplatz ist eine Website oder App, die es ihren Benutzern ermöglicht, an einem Ort bei einer Vielzahl von Drittanbietern einzukaufen. Der Marktplatz ist (in den allermeisten Fällen) nicht der Eigentümer der Produkte, die angeboten werden, sondern dient als "Online-Kaufhaus" mit einem definierten Kategorienumfang. Auf einem E-Commerce-Marktplatz kann in Echtzeit auf Informationen zum Lagerbestand, Preis, Versand und andere Arten von Produktdaten zugegriffen werden. Die größte Herausforderung für die Verkäufer wie auch für die Plattform selbst ist daher die **nahtlose und korrekte Integration der Produktdaten in den Online-Marktplatz**.

<h2>Warum sollte ich auf Marktplätzen listen?</h2>
Ein genauerer Blick auf die Beweggründe und Motivationen für Käufer, E-Commerce-Marktplätze zu nutzen, bietet einen guten Ausgangspunkt für Händler, um ihre Online-Marketingstrategie entsprechend auszurichten.

<img class="aligncenter size-full wp-image-26000" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/wpzzjGRmSeqIt2Vdp2Im" alt="" width="716" height="629" />
<h3>Take-Aways als Online-Retailer</h3>
<ul markdown>
 	<li>Ein Marktplatz ist eine gemeinsame Bühne. Deine Produkte sind leichter zugänglich als in deinem eigenen Online-Shop und du erhältst die Möglichkeit, direkt auf dem Markt zu konkurrieren.</li>
 	<li>Wenn ein Kunde nach deinem Produkt, aber auch nach etwas sucht, das nicht zu deinem eigenen Bestand gehört, können mehrere Einkäufe problemlos in einem Warenkorb des Marktplatzes zusammengefasst werden. Dies kann bequem für den Kunden sein und für dich den zusätzlichen Verkauf bedeuten.</li>
 	<li>Du erhältst einen Überblick über das Geschehen auf dem Markt und machst auf deine Artikel aufmerksam, indem du hochwertige Produktinformationen wie gute Bilder und eine vollständige Beschreibung zur Verfügung stellst.</li>
</ul>
<h2>Die Top 5 E-Commerce-Marktplätze der DACH-Region - neben Amazon</h2>
Jeder Marktplatz hat seine eigenen Regeln, Richtlinien und Best Practices. Da Amazon der globale Marktführer und damit in aller Munde ist, haben wir ihm <a href="/de/blog/blog-8-tipps-zur-richtigen-werbung-auf-amazon" target="_blank" rel="noopener noreferrer">einen ganzen Blog</a> gewidmet, in dem du erfährst, wie du erfolgreich auf Amazon verkaufst. Passend dazu gibt es unser <a href="https://www.youtube.com/watch?v=k24FayMRioY&amp;t=48s" target="_blank" rel="noopener noreferrer">Video</a> zum Thema 'How to make awesome listings on Amazon', das du nicht verpassen solltest.

Für ein besseres Verständnis der Marktplatzlandschaft in der DACH-Region haben wir einen Überblick über einige der Hauptakteure zusammengestellt. Vielleicht findest du hier Anregungen für deine E-Commerce-Marktplatzstrategie.
<blockquote>Tipp: Ist dir die Rolle der Online-Marktplätze als Produktsuchmaschine bewusst? Eine <a href="https://www.diva-e.com/de/news/diva-e-weihnachtsstudie-2018" target="_blank" rel="noopener noreferrer">von der Digitalagentur diva-e durchgeführte Studie</a> ergab, dass **82% der deutschen Käufer Amazon als Suchmaschin**e nutzen, wobei 72% der Suchanfragen zu tatsächlichen Käufen auf der E-Commerce-Plattform führten. 43% der Käufer starten ihre Suche bei eBay, 41% bei Google. Nur 39% der Käufer begannen ihre Suche nach Geschenken direkt in einem Online-Shop.</blockquote>
In den letzten 6 Jahren hat sich die Anzahl an Marktplätzen im DACH-Raum <a href="https://onlinemarketing.de/unternehmensnews/online-marktplaetze-verdoppelt-seit-2015" target="_blank" rel="noopener noreferrer">verdoppelt</a>. Dabei finden neben dem E-Commerce-Riesen Amazon auch immer mehr andere Anbieter ihren Platz auf dem Markt. Wir stellen die aktuellen Top 5 Konkurrenten von Amazon vor:
<ul markdown>
 	<li>**Kaufland.de** 
Kaufland.de (ehemals real.de) ist einer der am schnellsten wachsenden Online-Marktplätze Deutschlands. Mit rund 32 Millionen Besuchern monatlich auf dem Online-Marktplatz und 1.300 stationären Märkten in 8 verschiedenen Ländern, bietet Kaufland.de eine hohe Online und Offline Markenbekanntheit.</li>
 	<li>**eBay** 
Als multinationaler Riese ist <a href="/de/integrationen/ebay" target="_blank" rel="noopener noreferrer">eBay</a> auch auf dem DACH Markt seit Jahrzehnten als C2C und B2C Plattform etabliert. Besonders das Marktplatz-Angebot für professionelle Seller ist in den vergangenen Jahren immer populärer geworden.</li>
 	<li>**Galaxus CH** 
<a href="/de/integrationen/galaxus" target="_blank" rel="noopener noreferrer">Galaxus</a> ist das größte Online-Warenhaus der Schweiz und bietet, gestartet als Elektronik-Marktplatz, mittlerweile ein breit gefächertes Angebot von Haushaltsartikeln über Spielwaren bis hin zu Sportartikeln an. Auch in Deutschland ist Galaxus auf dem Vormarsch, inklusive seiner innovativen Werbekampagnen.</li>
 	<li>**Hood.de** 
<a href="https://www.hood.de" target="_blank" rel="noopener noreferrer">Hood.de</a> ist vielleicht nicht der bekannteste, aber doch einer der wichtigsten deutschen Marktplätze mit über 10 Millionen Kunden und einer kostengünstigen Gebührenstruktur für Händler. Besonders Produkte der Kategorien Baumarkt, Garten, Möbel &amp; Wohnen, Freizeit &amp; Sport und Spielzeug sind auf Hood.de beliebt.</li>
 
<h2>Vorteile für Verkäufer auf E-Commerce Marktplätzen</h2>
Neben dem enormen Anreiz, die Sichtbarkeit zu erhöhen und die richtige Zielgruppe anzusprechen, entstehen durch das wachsende Angebot an Dienstleistungen für Einzelhändler wichtige Vorteile für den Verkauf auf Marktplätzen.
<ul markdown>
 	<li>**Nahtlose Zahlungs- und Versandprozesse**
Die meisten Marktplätze bieten ein Full-Service-Paket für ihre Einzelhändler an, wenn es um das Fulfillment nach dem Kauf geht. Sie arbeiten mit den führenden Zahlungsanbietern zusammen, die es vielen Einzelhändlern ermöglichen, weltweit zu verkaufen und sich an lokale Zahlungspräferenzen anzupassen. In ähnlicher Weise unterstützen E-Commerce Marktplätze Versandprozesse oder verwalten sie sogar, um sicherzustellen, dass ihre Standards eingehalten werden. Häufig erhöht die Teilnahme am Fulfillment-Service auch die Sichtbarkeit Ihrer Produkte auf dem Marktplatz, da Verkäufer, die sich an ein Servicepaket des Marktplatzes halten, von der Plattform bevorzugt werden.</li>
 	<li>**Tools &amp; Learnings, die das Wachstum ankurbeln**
International operierende Marktplätze bieten Tools zur Lokalisierung Ihrer Angebote, indem sie Produktinformationen übersetzen und Ihre Anzeigen auf die Bedürfnisse und Vorlieben des jeweiligen Publikums zuschneiden. Darüber hinaus können analytische Learnings über das Kaufverhalten und die Produkt-Performance auf der Plattform zu einem besseren Verständnis Ihrer Verkaufsstrategie beitragen. Dadurch sparen Sie als Händler Zeit und Ressourcen, wenn es um Performance-Analysen geht.</li>
 	<li>**Sprungbrett für Internationalisierung**
Neben der Lokalisierungsstrategie für zahlungs- und inhaltsbezogene Themen sind oft noch mehr Dienstleistungen direkt zwischen den Ländern, in denen ein E-Commerce Marktplatz aktiv ist, verknüpft. Damit können Sie von einem einzigen Verkäufer-Konto aus operieren, anstatt ein Profil pro Zielmarkt einzurichten, und nahtlos und einfach neue Märkte erschließen. In Europa hat Amazon seine Websites (Vereinigtes Königreich, Spanien, Italien, Frankreich, Niederlande und Deutschland) gekoppelt, so dass Sie zentral Ihre Angebote erstellen und verwalten, internationale Lieferungen planen und Ihre Strategie anpassen können. Es ist jedoch nach wie vor erforderlich, Amazons Verkäufervorschriften für jedes Land, in dem Sie verkaufen möchten, zu befolgen.</li>
</ul>
<h3>Top Tipps zum erfolgreichen Listing auf Marktplätzen</h3>
Insbesondere wenn Sie auf verschiedenen Plattformen verkaufen und einen eigenen Online-Shop betreiben, kann das richtige Produktdatenmarketing und Bestellmanagement zeit- und kostenintensiv sein. <a href="/de/produkte/marktplaetze-und-order-syncs" target="_blank" rel="noopener noreferrer">Marketing Automatisierung</a> kann Sie dabei unterstützen, Ihren **Erfolg auf E-Commerce-Kanälen wie Marktplätzen, Preisvergleichsseiten, Affiliate-Netzwerken oder im Suchmaschinenmarketing zu maximieren**.

Wenn Sie Ihren Produktkatalog für den Marktplatz Ihrer Wahl in Channable generieren, passt der entsprechende Datenexport genau zu den Spezifikationen der Plattform. Einige Marktplätze sind über ein **Feed-Template** in Channable integriert und Produktinformationen werden, je nach Ihren Wünschen, auf stündlicher bis täglicher Basis aktualisiert.

Die direkte Verbindung über eine **API** ermöglicht zudem für eine Auswahl an Marktplätzen den Austausch von Produktdaten in Echtzeit. Informationen zum Lagerbestand, Preis oder Größen werden bei jedem Verkauf oder jeder Änderung in Ihrem Shop-Backend automatisch aktualisiert. Channable ist auch in der Lage, <a href="/de/produkte/marktplaetze-und-order-syncs" target="_blank" rel="noopener noreferrer">**Bestellungen**</a> von ausgewählten E-Commerce-Marktplätzen abzurufen, so dass Sie [alle Aufträge an einem zentralen Ort abwickeln](https://www.channable.com/de/blog/marktplatz-bestellungen-verwalten) können.
 	<li>**Finden Sie die Marktplätze (Plural!), die sich für Sie lohnen.**
Die größten Marktplätze sind **Generalisten**, allen voran Amazon und eBay. Aber je nach Ihrer Vertikalen gibt es neben den Großen einen wachsenden Pool von Nischenplattformen, die so genannten **Spezialisten**. Der Trend im E-Commerce geht hin zu einer Kombination mehrerer Plattformen, um Ihre Produkte in einer **Multichannel-Strategie** zu präsentieren. Der wichtigste Faktor bei der Suche nach den richtigen Marktplätzen ist die Identifizierung Ihrer Zielgruppe und wichtigsten Produktkategorien. Wenn Ihr Katalog passt, trauen Sie sich, auf neuen Marktplätzen zu listen! Mehr Kanäle müssen nicht zwangsläufig mehr Arbeit bedeuten: Mit Channable können Sie die Listings für Ihre <a href="/de/integrationen?category=marktplätze" target="_blank" rel="noopener noreferrer">verschiedenen Marktplätze</a> an einem Ort kontrollieren und erstellen.</li>
 <li>**Ordnen Sie Ihren Produkten die korrekten Kategorien und Attribute zu.**
Gerade auf den Generalisten unter den Marktplätzen ist die richtige Kategorisierung Ihrer Produkte der Schlüssel für optimale Sichtbarkeit und Effizienz. Häufig arbeiten die Plattformen mit einer PPC-Politik, bei der Sie für jeden Klick auf eine Ihrer Anzeigen bezahlen müssen. Letztendlich möchten Sie Ihre Anzeigen so perfektionieren, dass Ihre Artikel genau dort erscheinen, wo sie auch gefragt werden und von der Zielgruppe gesehen werden, hinter der potentielle Käufer stecken. Auf diese Weise vermeiden Sie eine Verschwendung von Werbeausgaben. Im Schritt "Kategorisieren" Ihres Feed-Optimierungsprozesses können Sie mit Channable <a href="https://helpcenter.channable.com/hc/de/articles/360011190699-Kategorien-automatisch-generieren" target="_blank" rel="noopener noreferrer">regelbasierte Kategorien für jedes einzelne Produkt</a> aus Ihrem Datenfeed generieren, basierend auf einem Feld Ihrer Wahl. Darüber hinaus kann mit Hilfe der "<a href="https://helpcenter.channable.com/hc/de/articles/360011189619-Wie-arbeite-Ich-mit-smarten-Kategorien" target="_blank" rel="noopener noreferrer">smarten Kategorisierung</a>", die für eine Vielzahl von Marktplätzen angeboten wird, ein leistungsstarker Algorithmus Ihre Artikel automatisch der passenden Produktkategorie auf dem Marktplatz zuordnen. Durch die automatische Produktkategorisierung wird Ihr Angebotsaufbau sowohl schneller als auch weniger fehleranfällig!</li>
</ul>
&nbsp;
<ul markdown>
 	<li>**Optimieren Sie die Titel Ihrer Produkte.**
Ein guter Titel Ihrer Produktanzeigen ist beim Verkauf auf Marktplätzen unerlässlich. Es gibt zwei Hauptziele einer idealen Titelstruktur, die Ihren Verkaufserfolg beeinflussen können: 1.) Sie möchten Ihre potentiellen Kunden über Ihre Angebote **informieren** und 2.) Sie möchten aus SEO-Gründen Ihr **Ranking für artikelbezogene Keywords erhöhen**. Der Platz in den Produkttiteln ist begrenzt und Sie müssen die Nutzer des Marktplatzes auf einen Blick überzeugen. Versuchen Sie, so viele wertvolle und identifizierbare Informationen wie möglich aufzunehmen (z.B. Produkttyp, Größe, Farbe, Verfügbarkeit) und den Titel lesbar zu gestalten. Vermeiden Sie Sonderzeichen und Rechtschreibfehler und halten Sie sich an eine einheitliche Sprache, um Professionalität zu vermitteln. Keywords im Produkttitel (z.B. Marke, Modell, relevante Produktmerkmale) können Ihr Ranking sowohl in der internen Suche des Marktplatzes als auch bei Google verbessern. Auf den meisten Marktplätzen werden die ersten 20-50 Zeichen in der Übersicht der Suchergebnisse angezeigt. Geben Sie die** wichtigsten Keywords also am Anfang des Titels** an.</li>
</ul>
&nbsp;
<ul markdown>
 	<li>**Filtern Sie Ihre relevanten Produkte.**
Manchmal ist weniger mehr. Wenn Sie sich dafür entscheiden, nicht Ihren gesamten Katalog, sondern **nur Ihre leistungsstärksten Produkte** an einen Marktplatz zu schicken, erhöhen Sie Ihre Conversion Rates und vermeiden Ladenhüter. Konzentrieren Sie sich auf die Produkte, die die besten Verkaufschancen haben, und verringern Sie so die Anzahl der unwirksamen CPCs. In Channable können **automatisierte Regeln** Randgrößen, weniger beliebte Varianten oder saisonale Produkte ausschließen, die nur in einem bestimmten Zeitraum Bestandteil Ihres Kataloges sein sollen. Welche Artikel für Ihr Listing auf einem Marktplatz wirklich sinnvoll sind, wird durch das Heranziehen von Analytics-Daten deutlich. Wenn Sie Ihre <a href="/de/blog/blog-kombination-analytics-feed-management-bessere-performance" target="_blank" rel="noopener noreferrer">Analytics-Software in Ihr Feed Management Tool integrieren</a>, erhalten Sie auf einen Blick Sessions, Transaktionen, Conversion Rates, Bounce Rates oder den Umsatz pro Artikel. So wird zum Beispiel die Leistung auf Produktebene in Channable visualisiert:</li>
</ul>
<img class="aligncenter size-full wp-image-25822" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/38WveqWKTgSaZTHacF83" alt="" width="1743" height="702" />

Mit Hilfe von Regeln, die auf analytischen Learnings basieren, können selbst umfangreiche und dynamische Produktkataloge auf der Grundlage der Produktperformance gepflegt und verwaltet werden. Nachfolgend finden Sie ein Beispiel für eine umsatzabhängige Regel in Channable, die den statischen Text "Top seller!" in den Titel aller Produkte mit einem definierten Umsatz von mehr als 1000€ einfügt.

<img class="aligncenter size-full wp-image-25827" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/MEutwXTRSiAZU5Y7b5Uh" alt="" width="1195" height="530" />

Das zweite Beispiel einer performance-basierten Regel zeigt, wie jedes Produkt mit einer Conversion Rate, die Sie persönlich als (zu) niedrig definieren, ganz leicht von Ihrem Marktplatzexport ausgeschlossen werden kann.
<img class="aligncenter size-full wp-image-25832" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/EC7Aqq3qRmakxX5ajGdP" alt="" width="1175" height="402" />
<ul markdown>
 	<li>**Synchronisieren Sie Ihre Daten.**</li>
</ul>
Verschwenden Sie keine Zeit mit manueller Auftragsverwaltung und Bestands-Updates, sondern synchronisieren Sie Auftragsdaten von vielen verschiedenen Marktplätzen direkt mit dem Backend Ihres Online-Shops. Versandinformationen werden automatisch aktualisiert und Lagerbestände in Echtzeit an bestimmte Marktplätze und Plattformen übertragen. Die Integration Ihres Shopsystems (z.B. [Shopify](https://www.channable.com/de/integrationen/shopify), Magento, Shopware, WooCommerce) in Channable ermöglicht eine automatische Multi-Channel-Bestandsverwaltung und gewährleistet korrekte und aktuelle Produktlistings auf Ihren E-Commerce Marktplätzen. Sobald Ihre Daten optimiert und die Marktplätze innerhalb des Feed Management Tools verbunden sind, können alle Bestellungen von Ihrem Shopsystem aus verwaltet werden. Kein Copy-Pasting mehr, dafür automatisch Bestellinformationen empfangen!
<h3>Fazit</h3>
Der Online-Verkauf ist keine Wahl mehr, sondern ist zum Muss geworden. Wenn Sie Ihre Brand Awareness erhöhen, die richtige Zielgruppe (plus neue) erreichen und von Tools und Dienstleistungen profitieren wollen, dann sind Marktplätze Ihre Plattform. Gleichzeitig war das Verkaufen von Produkten auf Marktplätzen noch nie so einfach wie mit **Marketing Automatisierung**. Durch Integrationen, die den **direkten Datenaustausch und die automatische Aktualisierung von Produktanzeigen** ermöglichen, hilft Ihnen das Feed Management &amp; SEA Tool von Channable, Ihre Online-Umsätze zu steigern und wertvolle Zeit zu sparen, die Sie wiederum in Ihre ultimative E-Commerce Strategie investieren können. Sie können die Funktionalitäten von Channable gerne in einem <a href="/de/anmelden" target="_blank" rel="noopener noreferrer">kostenlosen Testkonto</a> ausprobieren. Sie wählen Ihren <a href="/de/preise" target="_blank" rel="noopener noreferrer">Preisplan</a> erst aus, wenn Sie selbst bereit sind, Ihren ersten Exportfeed zu aktivieren.

The top 10 Best online E-Commerce marketplaces in 2024

12 Ways to Optimize Your Marketplace Sales: Strategies for Success

Being where your customers are is no longer optional for the e-commerce space.

With our newest marketplace integration, we’re empowering you to level up your marketing efforts by instantly optimizing and synchronizing your product catalogs to automatically list your products on Zalando with as little manual work as possible.

Curious how this impacts you directly? With this end-to-end integration, you can grow your business, increase visibility and optimize sales on Zalando with one package.


**We’ve rounded up all the benefits for you: **


- **Seamless API integration**: Connect directly to a marketplace and send your product data and any updates in real-time to the platform.

- **Marketplace management**: Optimize, enrich and manage your product data in a centralized way for all marketplaces

- **Order connection**: Effortlessly sync your order data between Zalando and your webshop.

Ready to future-proof your online sales strategy? Check out how you can [get started with Zalando](https://helpcenter.channable.com/hc/en-us/articles/4410109483154-Introduction-to-selling-on-Zalando) now. 


Introducing the Zalando marketplace integration

## Key takeaways

- Marketplaces are **essential sales channels**, and it takes solid order management to scale.
- When you **centralize all marketplace orders in one backend**, you keep control and cut admin.
- **Automation tools** make it easy to sync orders, returns and stock across multiple marketplaces and channels.
- Up to date stock and shipping updates help you **avoid overselling and keep product info accurate**.
- With the basics running smoothly, it’s easier to **scale up and expand to new marketplaces**.

## Automated marketplace order management is the future of eCommerce
Did you know that marketplace sales are expected to reach $5 trillion by 2027? That makes marketplaces a key component of any online business strategy.

For consumers, marketplaces offer a fast, seamless shopping experience. For online merchants like you, marketplaces can be a goldmine, as long as you have a solid multichannel strategy. Above all, that means using a [marketplace integrator](https://www.channable.com/products/marketplace-integrator) to **automate your marketplace order management**, so you can scale your business without the hassle of maintaining multiple backends and admin systems.

### Why automate marketplace order management?
When you sell on multiple marketplaces, it’s easy to lose track of your marketplace order management. Your inventory management can turn messy, and then you risk running into common challenges like overselling or delayed stock updates. 

It’s time-consuming and inefficient to maintain a separate order management system for each marketplace and channel you sell through. To **grow your business more effectively**, it helps to centralize all incoming orders into one [multichannel eCommerce platform](https://www.channable.com), like Channable.

As we’ll explain further below, tools like Channable seamlessly connect all the incoming order and inventory data from all your different sales channels. That keeps all your sales and inventory activities automatically in sync, so you don’t have to input the same data in multiple systems, or check different backends to get the latest information.

## How does marketplace order management automation work?
To get the most out of selling on multiple marketplaces, it helps to have an integrated solution that handles your orders and saves you from having to do more manual work.

Automated marketplace order management tools send the orders from all your marketplaces directly to your online shop, so you can handle everything from one place.

These tools work differently **depending on which eCommerce platform and marketplaces you use**. However, any effective marketplace order management system should include these core features:

- They send all data on **orders and returns** from the marketplace to your online shop, and send status feedback (such as shipping information or track & trace codes) back to the marketplace.
- They automatically sync **inventory** data between all your channels, so you avoid selling out-of-stock items without having to manually update inventory data for each marketplace separately. This also makes it easier to conduct [PPC optimization](https://channable.com/products/ppc-tool) (for example, by promoting high-margin items that are heavily stocked at the moment).

## How Channable helps you optimize your marketplace order management
Channable’s [marketplace integrator](https://www.channable.com/products/marketplace-integrator) retrieves and fully synchronizes marketplace orders online. In addition, we offer lots of helpful features that give you more seamless control of your multi-marketplace sales and inventory activities.

We offer **API connections** to leading marketplaces worldwide. These include major integrations like our [Amazon Marketplace integration](https://www.channable.com/integrations/amazon-product-feed), [Walmart Marketplace integration](https://www.channable.com/walmart-api), [Kaufland](https://www.channable.com/integrations/kaufland) and [eBay integration](https://www.channable.com/integrations/ebay), as well as regional and niche marketplaces.

These integrations keep your shop backend in sync with the marketplace, so order management takes place automatically, without having to enter data by hand.

Channable also simplifies [product feed management](https://www.channable.com/products/product-feed-management-tool) to optimize your listings on marketplaces. Each marketplace requires different product data formats and attributes. Channable automatically **converts and optimizes your shop’s product data**, so you meet each marketplace's requirements without the manual overhead.

We also offer **rule-based optimization**, so you can set if/then rules to better control which products you list when and where. For example, you can set rules for Amazon, so that products only show when a minimum margin or stock level criteria is met. [Learn more about how to sell on Amazon](https://www.channable.com/blog/how-to-sell-on-amazon).

Advanced features like our automatic [Amazon Repricer](https://www.channable.com/blog/amazon-repricer) let your set minimum and maximum price limits and **automatically win the buy box**.

- Read this blog for more information on ‘[eCommerce marketplace management: Manual vs Automation ROI](https://www.channable.com/blog/marketplace-automation).’

## 3 benefits of automated marketplace order management
To sum up, here are 3 key advantages to using marketplace order management technology like Channable:

### 1. Save time while handling more orders
You can handle more marketplaces and orders in less time and shift your efforts to a smarter marketplace order management. You speed up the whole order process from the moment the customer clicks the ‘buy’ button to the products leaving your warehouse.

### 2. Easily expand your multichannel strategy
By centralizing your marketplace order management in one backend, you free up resources to discover new sales channels and integrate them into your order handling automation.

For a practical example of expanding to additional marketplaces, our [Selling on Kaufland internationally ](https://www.channable.com/blog/selling-simplified-kaufland-global-marketplace) podcast episode explores how sellers grow on platforms like Kaufland.

### 3. Fewer marketplace order errors = more happy customers plus avoid penalties for sellers
You avoid advertising or selling out-of-stock items, and minimize the risk of human errors. Your marketplace orders and shop information stay in sync, so your customers enjoy accurate product listings and a trustworthy shopping experience.

What do all these benefits have in common? They put your business on the road to **more sales and growth in the eCommerce marketplace world**.

## Wrapping up
If marketplaces are part of your sales mix, having the right setup behind you makes it easier to scale and succeed. Channable supports over 12,000 leading eCommerce retailers worldwide with integrations that keep channels connected and workflows simpler.

Want to see what’s possible for your setup? Explore Channable’s our [marketplace integrations](https://www.channable.com/products/marketplace-integrator) now.

Marketplace Order Management: What Is It and How Can It Help Grow Your eCommerce Business?

Knowing how to improve your verified reviews on Amazon is the fastest way to establish a credible brand and stand out from the competition. To increase your reviews, you must optimize your listings for accuracy, deliver a seamless post-purchase experience, and use Amazon tools to encourage customer feedback.

These reviews do more than just build trust. Higher review counts directly influence your search rankings, increase your chances of [winning the Buy Box](https://www.channable.com/blog/win-amazon-buy-box-increase-sales), and ultimately turn browsers into buyers. 

This article will give you actionable best practices to increase your review count, boost your star rating, and make sure your feedback is backed by the "Verified Purchase" badge. You'll also also learn how [Channable’s Amazon marketplace integration](https://www.channable.com/integrations/amazon-marketplace-integration) helps you get more Amazon reviews by optimizing your product data before it reaches the Amazon platform. 

## What are Amazon Verified Purchase reviews?
On Amazon, reviews are not only important for convincing other customers to purchase from you but also for improving your position on Amazon. One of the variables that Amazon uses to position products in its search engine is the quality of the reviews. People can leave reviews without having even bought the product. However, the most valued reviews by Amazon are those that are from real buyers of the product. They are known as “Amazon Verified Purchase” reviews: 

<img class="alignnone size-full wp-image-21858" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/2bZ219BJQAyfgwIkSQPQ" alt="Verified Purchase" width="437" height="163" />

An Amazon Verified Purchase review is a rating or testimonial left by a customer who Amazon has confirmed actually purchased the product on their platform.

In fact, the reviews submitted by customers whose purchases are not verified by Amazon are not taken into account when calculating the average star score. They are only taken into consideration when the customer adds additional information about the product, such as photos or videos, confirming the accuracy of the review. More information on how the star ratings of a product are calculated within Amazon can be found on [Amazon's website](https://www.amazon.com/gp/help/customer/display.html?nodeId=G75XTB7MBMBTXP6W).

## 3 actionable strategies to improve your reviews on Amazon
### 1. Optimize your product listings for clarity and accuracy
Building a 5-star reputation on Amazon is making sure that what a customer expects is what they receive. Here are three best practices to get verified Amazon reviews:
#### Use high-quality descriptions, attributes, and images
It's important that your visuals reflect the true color, scale, and texture of the product. Use infographics to highlight technical attributes that text might miss and include all the product specifications. 
#### Keep data consistent across variations
If you sell a product in multiple sizes or colors, make sure that the data (material, weight, features) is consistent across all parent-child variations to prevent confusion.
#### Provide clear expectations to reduce returns and negative reviews
Use your bullet points to address common "deal-breakers" before they become complaints. Be crystal clear about what is included in the product and what is not. For instance, if a device requires batteries or a specific mounting bracket that isn't in the box, say so upfront. 

### 2. Deliver seamless post-purchase experiences
When you’re selling products on Amazon, you’ll know that the customer journey doesn’t end at the "Buy Now" button. The period between the order and the first use of the product is where loyalty is won or lost. 
#### Shipping accuracy and delivery reliability
If you're not using FBA (Fulfillment by Amazon), your logistics must be flawless to avoid "arrived late" or "damaged in transit" complaints. Partner with a reputable fulfillment company to ensure high delivery standards and keep your seller health metrics in good standing. 
#### Packaging experience and product quality
It's a smart idea to invest in packaging that protects the product while creating a premium feel. High-quality packaging reduces the chances of products arriving damaged which leads to negative reviews.  
#### Customer support responsiveness
Be lightning-fast when replying to customer messages. Solving a problem before the customer feels the need to vent publicly is the most effective way to prevent a 1-star rating. Make sure your message notifications are turned on or regularly check your Amazon Seller Central dashboard.

### 3. Encourage reviews the right way
Amazon has strict rules about how you can ask for feedback. Staying within these guardrails is essential to protecting your account health while growing your social proof. 
#### Keep your follow-up messaging compliant 
If you use Buyer-Seller Messaging, keep your language strictly neutral. Avoid phrases like "If you are happy, leave a review," or "Five-star ratings help our small business." Any attempt to influence the sentiment of the review is a policy violation.
#### Use Amazon’s Request-a-Review tool
Within the Order Details page in Seller Central, you can manually trigger Amazon’s official review request email between 5 and 30 days after delivery. This sends an automated, Amazon-branded email that is 100% compliant and proven to convert.
#### Avoid incentivizing or policy violating tactics
Never offer discounts, gift cards, or free products in exchange for a review. Amazon’s algorithm is highly sophisticated at spotting these patterns, and the risk of suspension far outweighs any short-term gain.

## How Channable helps you improve reviews on Amazon
Increasing your Amazon seller feedback starts with accurate listings and operational speed. Channable’s [Amazon marketplace integration](https://www.channable.com/integrations/amazon-marketplace-integration) enables easy product categorization, offers a fast method to list products with complete information, and ensures everything is updated automatically.

- **Eliminate listing errors**: Use "if-then" rules to automatically enrich descriptions and attributes. Better data quality improves customer trust. By ensuring customers know exactly what they are buying, you can reduce returns and negative feedback. 
- **Real-time syncing**: Sync stock levels and product details across all channels instantly. This prevents overselling and order cancellations which are two of the biggest drivers of poor seller ratings. This foundation will help you scale as product catalogs grow.
- **Automate workflows**: Retrieve your Amazon orders in real-time and manage them centrally from your eCommerce platform to accelerate fulfillment. Faster shipping and accurate tracking lead to better post-purchase experiences and higher review scores. 

[Start a free trial today](https://www.channable.com/signup) and start increasing your sales and positive reviews on Amazon. 

How to improve your verified reviews on Amazon

Success on Marketplaces: Key Challenges and Winning Strategies

<h2>AliExpress in the world</h2>
AliExpress belongs to the Alibaba group. Alibaba.com is an eCommerce platform that launched in China in 1999. Unlike AliExpress, it is a B2B marketplace. Essentially, this means it is involved in sales between businesses as well as the purchase of large quantities of merchandise for redistribution. AliExpress however focuses on B2C; where the final purchase is made by the actual customer. AliExpress emerged in 2010 as the solution to cover not only wholesales but also the final buyer.

**After 10 years of operating, it is fair to say that AliExpress is now one of the largest marketplaces in the world**. Currently, AliExpress is active in over 220 countries and regions and is available in 18 languages. It has 38 payment channels and 51 different local currencies. If these figures are impressive, what’s even more impressive is the number of visits and customers. Today, AliExpress has more than 200 million monthly visits worldwide and has more than 150 million active shoppers every month. With these figures, it is clear why AliExpress has earned the nickname of The Chinese Amazon.

The “star event” of AliExpress is Single’s Day. And even this has no need to envy <a href="/blog/blog-amazon-prime-day-what-to-expect-and-how-to-profit-from-it" target="_blank" rel="noopener noreferrer">Amazon Prime Day</a> or even <a href="/blog/blog-the-2020-black-friday-forecast" target="_blank" rel="noopener noreferrer">Black Friday &amp; Cyber Monday</a>. On Single’s Day 2019, AliExpress registered sales of 38.4 billion dollars, which represented an increase of 20% compared to 2018’s event - it’s growing rapidly.
<h2>Benefits of selling your products in AliExpress</h2>
The figures mentioned above are reason enough to consider incorporating AliExpress into your multichannel strategy. However, there are many other advantages to selling your products on AliExpress:
<ul markdown>
 	<li>The commission charged per sale is one of the lowest in the market. Depending on the category, the commission varies from 5 to 8%</li>
 	<li>The opening of the store is free. And there are no fixed expenses or monthly payments.</li>
 	<li>From the same platform or interface, you can sell to all available countries.</li>
 	<li>You will compete with other sellers, but not with AliExpress as it does not sell its own products.</li>
 	<li>Fast and secure payment system. You will receive the payment of the order when the customer confirms the reception of the product.</li>
</ul>
<h2>How to start selling your products in AliExpress</h2>
If you are not yet selling on AliExpress, the first step is to register as a seller. By clicking here, you will find the steps to follow. It is important that you take into account the following points before registering:
<ul markdown>
 	<li>At the moment **only companies or sellers from the following countries can register as a seller on AliExpress: China, Russia, Spain, Italy, France, and Turkey**. It is important that you select the country correctly. Once you confirm your choice, you will not be able to modify it.</li>
 	<li>Register with an email that does not match the email you use for your buyer account. It is important because in this email you will receive the verification code, as well as important notifications.</li>
</ul>
The request will be reviewed in a couple of days and if everything is correct, you will receive an email stating that you can start uploading your product catalog to AliExpress. And this is where a <a href="" target="_blank" rel="noopener noreferrer">feed management tool like Channable</a> can really make your life easier.
<h2>How to upload your products to AliExpress</h2>
There are multiple ways to upload your products to AliExpress. It can be done manually or through an excel file in the products section of AliExpress. This option may be sufficient if your catalog is very small and does not change much. However, the fastest and safest option, and therefore the most recommended, is to do the integration through an API. And **Channable has developed an API connection with AliExpress so that you can integrate your product catalog with AliExpress very easily**. In a later section, we will explain how you can do this.

However, before integrating your catalog you must take a couple of things into account:
<ul markdown>
 	<li>At the moment **only companies or sellers from the following countries can register as a seller on AliExpress: China, Russia, Spain, Italy, France, and Turkey**. It is important that you select the country correctly. Once you confirm your choice, you will not be able to modify it.</li>
 	<li>If your products are categorized as "Special Category", you must send the corresponding special certificates.</li>
</ul>
<h2>Benefits of using Channable to integrate your catalog with AliExpress</h2>
As we have mentioned before, the most recommended method to upload product information to AliExpress is through an API connection like the one offered by Channable. Especially if you have many products in your catalog and the information is very dynamic i.e. changes frequently. But what are the other benefits of using Channable?
<ul markdown>
 	<li>The **information of your products is updated automatically every day** and it’s possible to update up to 24 times a day. This means that you will not have to make any manual changes to your products. And important values ​​such as stock or prices will be automatically modified in AliExpress as soon as a change is detected in your original catalog.</li>
 	<li>You will be able to modify all the information of your products in a simple way. This means that in a couple of clicks you can change the titles, descriptions, and prices of your products in bulk.</li>
 	<li><a href="/products/marketplace-integrator" target="_blank" rel="noopener noreferrer">Order synchronization with AliExpress</a> is also available. **Thanks to the order connection, you can receive orders from AliExpress directly on your eCommerce platform**. Also, the shipping information will be updated automatically. This order management is perfect to save time and money avoiding a very repetitive process. And that's not all. You can manage your orders centrally not only for AliExpress but also for Amazon, eBay, and other marketplaces.</li>
 	<li>Channable has <a href="/integrations" target="_blank" rel="noopener noreferrer">connections with more than 2500 marketplaces, comparison sites, and affiliate networks</a>. This means that you can not only create the listing for AliExpress, but also for other platforms such as Amazon, eBay, Facebook, and Google Shopping.</li>
</ul>
<h2>Create your listing in AliExpress with Channable´s API</h2>
Here you can find a summary of the steps you have to follow within the tool to configure the AliExpress API. You will need to have a Channable account. If you do not, <a href="/signup" target="_blank" rel="noopener noreferrer">you can set one up here</a>):
<ol>
 	<li><a href="https://helpcenter.channable.com/hc/en-us/articles/360010907840-How-do-I-import-products-" target="_blank" rel="noopener noreferrer">Import your product catalog into Channable</a>.</li>
 	<li>Select AliExpress within the tap of APIs. Here it is important to request your API Token to AliExpress in order to establish the connection.</li>
 	<li><a href="https://helpcenter.channable.com/hc/en-us/articles/360011190699-How-do-I-generate-categories-" target="_blank" rel="noopener noreferrer">Categorize all your products in minutes</a>.</li>
 	<li>Use intelligent <a href="/success-stories/how-to-easily-manage-amazons-listings-and-orders-in-6-languages" target="_blank" rel="noopener noreferrer">cause-effect rules</a> to optimize the information in your catalog and adjust it to the specifications indicated by AliExpress.</li>
 	<li>Fill in the information requested by AliExpress for the attributes of the products. In Channable you only need to include the data in a simple table called <a href="https://helpcenter.channable.com/hc/en-us/articles/360011077260-What-does-the-attribute-builder-do-" target="_blank" rel="noopener noreferrer">attribute builder</a>. For this, you can help yourself with the rules.</li>
 	<li>Check which products have been successfully sent to AliExpress and troubleshoot those with errors.</li>
</ol>
After these 6 simple steps, your catalog will be integrated with AliExpress, and you will be ready to start selling in the Asian giant!

If you have doubts about how we can help you to integrate your catalog in AliExpress or any other platform, do not hesitate to <a href="/contact" target="_blank" rel="noopener noreferrer">contact us</a>. Our team are happy to help.

How to sell on AliExpress: the marketplace you cannot ignore in your multichannel strategy.

[Amazon Netherlands](https://www.channable.com/integrations/amazon-marketplace-integration) has rapidly evolved from a simple eBook destination to a full-scale marketplace with millions of products and advertising opportunities. If you want to reach Dutch shoppers or scale your [Amazon Ads](https://www.channable.com/products/ppc-tool/amazon-ads) success, understanding how **Amazon Netherlands** works is essential.

This guide breaks down everything you need: selling models, FBA, EU expansion, Dutch consumer insights, and a complete overview of Amazon Ads.

## Key takeaways
- Amazon Netherlands has matured into a competitive, high-traffic marketplace.

- Sellers can choose between Basic and Professional plans + access all EU markets.

- FBA and Amazon Ads (Sponsored Products, Brands & Display) accelerate visibility.

- The Dutch market values low price, fast delivery, and iDEAL payments.

- Automation solutions like Channable simplify scaling and Ads optimization.

[![Eng_Blog banner.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmh4jibmvegvx07wes6nqvzam)](https://www.channable.com/multichannel-marketplace-management)

## Getting started with Amazon Netherlands
### Amazon seller plans: Basic vs. Professional
**Amazon: Professional**
- For sellers managing **40+ items/month**

- **€39/month **(excl. VAT) + extra fees

- Access to inventory tools, analytics, MWS APIs

- Sell across all categories

**Amazon: Basic**

- For sellers with **<40 items/month**

- **€0.99 per item sold **+ extra fees

- No monthly subscription

- Best for small catalogs or testing the market

Both plans support:

- FBA (Fulfillment by Amazon)

- All ten EU Amazon marketplaces

## Fulfillment & expansion opportunities
### Fulfillment by Amazon (FBA)
[FBA](https://sell.amazon.nl/fulfilment-by-amazon) lets you send products to Amazon’s warehouses while Amazon handles:

- Storage

- Delivery

- Prime-eligible shipping

- Customer service

- Returns

**Why use it?**
You reduce operational overhead while tapping into Prime shoppers, typically the highest-converting segment.

## Selling on all European Amazon marketplaces
Selling on **Amazon Netherlands** allows you to automatically list your products across the UK, Germany, France, Italy, Spain, the Netherlands, Sweden, Poland, Belgium, and Ireland.

- Amazon.co.uk

- Amazon.de

- Amazon.fr

- Amazon.it

- Amazon.es

- Amazon.nl

- Amazon.se

- Amazon.pl

- Amazon.com.be

- Amazon.ie

If you want to sell only on Amazon NL, simply uncheck the Europe-wide option during account setup.

## Why sell on Amazon Netherlands?
### Marketplace trends

- Amazon hosts **2.9M+ sellers globally**

- 50% of online purchases in Amazon-native markets begin on Amazon

- Amazon continuously improves seller fairness tools, ad ranking, and visibility options

## Consumer behavior
Once Amazon enters a market, product search behavior shifts fast. The same happened in markets such as Singapore and Germany, and is now in the Netherlands.

**Shoppers tend to**:

- Start their search on Amazon

- Compare prices between marketplaces

- Rely on fast delivery

- Trust Prime-eligible products

For NL sellers, Amazon Netherlands opens a new, high-intent customer base.

## Selling to the Dutch market
![Amazon NL-02.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmi5u7qgd23ud08uurmdc844s)
### Key Dutch market stats

- Population: 18 million

- 96% internet search reach

- €23.7B annual eCommerce value

- Other major online marketplaces: Bol.com, Coolblue, Zalando, Marktplaats

For a deeper look at how sellers compete on one of the Netherlands’ leading marketplaces, our [Bol.com sales strategy ](https://www.channable.com/blog/mastering-strategic-selling-bol) podcast episode breaks down what it takes to succeed on Bol.

- iDEAL is the most common payment method (now supported by Amazon.nl)

## Dutch buyer priorities

1. Low price

2. Delivery speed

3. Product variety

Most common online purchases:

- Sporting goods

- Household appliances

- Travel & accommodations

- Tickets & events

If you want NL success, ensure fast delivery + clear product detail pages.

## Amazon Ads deep dive
In today’s Amazon Netherlands ecosystem, ads are no longer optional, they’re essential. Amazon Ads help you stand out and drive conversions.

## What are Amazon Ads?
[Amazon Ads](https://www.channable.com/products/ppc-tool/amazon-ads) are PPC (pay-per-click) ads displayed across search results, product pages, and external websites. You only pay when someone clicks.
## Benefits

- Higher visibility

- Increased brand awareness

- Improved organic ranking

- Access to precise audience targeting

- Insight into shopper search behavior

## Amazon Ad types explained
### 1. Sponsored products
Promote individual product listings. Appear:

- Top of search

- Within search results

- On competitor product pages

**Use when**:

- Launching new products

- Increasing sales of specific items

- Clearing inventory

### 2. Sponsored brands
Showcase your brand + up to three products. Display includes:

- Logo

- Custom headline

- Carousel formats

- Links to your brand store

**Use when**:

- Building brand awareness

- Driving traffic to your Amazon Store

- Promoting a product range

### 3. Sponsored display
Audience-based ads that appear:

- On Amazon

- Off Amazon (IMDB, Twitch, etc.)

**Use when**:

- Retargeting shoppers

- Reaching new audiences

- Increasing brand visibility 

## How to create your first Amazon Ads campaign

1. Go to Seller Central → Campaign Manager

2. Select **Create campaign**

3. Choose **Sponsored Products, Brands, or Display**

4. Set a daily budget (Amazon recommends €10/day)

5. Choose **Automatic** or **Manual** targeting

6. Add keywords (min. 30 recommended for manual)

7. Launch and monitor performance

## Automatic vs. Manual targeting
### Automatic
Amazon matches your ads to keywords & products.
**Best for beginners & large catalogs.**

### Manual
You select keywords & ASINs.
**Best for precision & optimization**.

Most sellers start with automatic → then layer manual.

## Amazon Ads strategies & best practices
### Sponsored Products strategies

- Group campaigns by product type

- Use analytics to optimize bids weekly

- Increase top-of-search bids 50–150% for strong performers

### Sponsored Brands strategies

- Add 25+ mixed match-type keywords

- Use negative targeting

- A/B test headlines & images

### Sponsored Display strategies

- Promote strong performers

- Retarget cart abandoners

- Leverage automated savings badges

## Automate your Amazon PPC Ads with Channable
Channable’s PPC solution lets you:

- Build full campaign structures at scale

- Automate bids

- Sync keywords

- Avoid overspending

- Manage multiple markets & languages

Perfect for accelerating Amazon Netherlands growth without the manual grind.

## Conclusion
Amazon Netherlands has officially become a powerful marketplace for brands looking to scale in the Dutch region and across Europe. With strong consumer adoption, FBA capabilities, and robust advertising options, the opportunities are significant.
If you're preparing to expand or optimize your presence on Amazon NL, start by:

- Choosing the right seller plan

- Optimizing your product detail pages

- Using Amazon Ads strategically

- Leveraging automation with Channable

**Want to scale your Amazon Netherlands performance?**
[Try Channable’s Amazon PPC](https://www.channable.com/products/ppc-tool) & feed automation with a free trial.

Amazon Netherlands: What to expect & how to prepare

eCommerce marketplaces are now the global hubs of digital trade. Whether you’re a brand, retailer, or agency, the question isn’t if you should sell on marketplaces, it’s which ones to choose.
 
From [Amazon Marketplace API](https://www.channable.com/integrations/amazon-marketplace-integration) to niche platforms, marketplaces open doors to millions of buyers worldwide. But with so many options, how do you know where to start, and more importantly, **how to choose the best marketplace software** to manage it all?

This guide explores the top **10 global eCommerce marketplaces** every merchant should know and provides a step-by-step framework to select the right marketplace (and software) for your products.

## Key takeaways

- eCommerce marketplaces are essential for scaling your online business.

- Top 10 global marketplaces attract the majority of consumer traffic.

- Success depends on understanding your ideal customers and their habits.

- The right marketplace software helps manage, scale, and automate operations.

## What are eCommerce marketplaces?
An **eCommerce marketplace** is an online platform where multiple sellers list products for sale to a large audience. Think of them as the digital equivalent of grand bazaars, where global buyers and sellers connect instantly.

Marketplaces attract recurring traffic, reduce friction in buying, and provide sellers with built-in infrastructure such as secure payments, logistics solutions, and advertising tools.

**Pro tip**: [Selling on marketplaces](https://ecommercenews.eu/online-marketplaces/) is not just about visibility, it’s about choosing the right mix of marketplaces and the right **marketplace integration software** to manage them efficiently.

## The top 10 global eCommerce marketplaces
Here are the largest global marketplaces in terms of reach, traffic, and sales volume:

1. **Amazon**: Global leader, dominant across all categories.

2. **eBay** : Strong for resale, collectibles, and consumer goods.

3. **Walmart Marketplace**: Huge U.S. presence with growing international reach.

4. **Alibaba / AliExpress**: Strong in Asia, wholesale and B2C.

5. **Rakuten**: Popular in Asia with diverse product categories.

6. **Etsy**: Specialized in handmade, craft, and niche products.

7. **Shopee**: Leading Southeast Asia marketplace.

8. **Bol**: Dominant in the Benelux region.

9. **Zalando**: Europe’s go-to marketplace for fashion and lifestyle.

10. **JD.com**: One of China’s largest B2C platforms.


Each marketplace has unique features, customer bases, and fee structures. Your choice depends on your product type, audience, and regional goals.

Learn more about connecting to these platforms with [Channable’s marketplace integrations](https://www.channable.com/integrations?category=marketplaces&sort=featured).

### The DACH marketplace region
**Luis Schreiber, the founder of [Unhooked Marketing](https://un-hooked.de/)**, says that the DACH region (Germany, Austria, Switzerland) is one of the most attractive eCommerce regions but also the most regulated and unforgiving marketplace ecosystems in Europe. This section gives you a practical framework to choose marketplaces that fit your brand, margins, and operations instead of just “being everywhere”

DACH is not “just another region” and if you treat DACH like a copy-paste of your EU strategy, you pay for it in:

- blocked listings (compliance),
- broken margins (fees + returns + ads),
- damaged brand (wrong channels, wrong positioning).

Start from one question: “Where can we win, repeatedly, with our current capabilities?” Not “Where is the most traffic?”

For a practical example of how to approach marketplace selection in the DACH region, our [Selling on Kaufland internationally](https://www.channable.com/blog/selling-simplified-kaufland-global-marketplace) podcast episode explores how sellers grow on platforms like Kaufland.

Check out what **Luis Schreiber, the founder of [Unhooked Marketing](https://un-hooked.de/)**, suggests as the best DACH marketplaces:

1. **Amazon.de**: Best for scalable assortments, brands ready to invest in content + ads + operations.

2. **Otto.de**: Best for home & living, fashion, lifestyle, electronics with solid brand and margins.

3. **Galaxus.ch (Switzerland)**: Best for: Quality ranges in electronics, home, outdoor, lifestyle.

4. **Kaufland.de**: Best for price-competitive, broad ranges; marketplace-experienced sellers.

5. **Zalando**: Best for fashion & lifestyle brands that want awareness and brand control.

6. **MediaMarkt**: Best for brands that sell electronics or electronic related products.

7. **Hornbach**: Best for brands that sell DIY / household / garden related products

8. **Ebay**: Best for refurbished, used, outlet, auto parts, enthusiast niches.

## How to choose the right marketplace
![2_different-Marketplaces.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/5UWroVERH5ExySPWJ2Qq)
Choosing where to sell isn’t just about size, it’s about fit and audience. Here’s the process:

### 1. Understand your target audience
We spoke with the major players in the eCommerce marketplace industry and here's what **Moritz Heller, eFly CEO & Founder** has to say about understanding your audience. He mentions that the most crucial aspect is the precise alignment (the "fit") between your products, your brand, and the purchasing mentality of the marketplace's buyers.

- **Understand Purchase Intent**: Are customers buying on Platform A (e.g., Amazon) out of convenience and primarily driven by price, or are they deliberately seeking niche products, handmade goods, or specific fashion on Platform B (e.g., Etsy or Zalando)? A smaller, specialized marketplace where you are the leading supplier in your category ("Big Fish in a Small Pond") can be more profitable than a global giant where you get lost in the crowd.
- **Brand Presence vs. Price**: Some marketplaces offer more opportunities for branding and brand maintenance, while others focus almost exclusively on the lowest price. Your long-term success depends on whether you have to be a price warrior or if you can successfully establish your brand.

Build decisions on **data, not assumptions**, and use analytics, surveys, and competitor benchmarks.

### 2. Identify your ideal customer
Knowing your ideal customer prevents misalignment.
**Example**: Gap lost traction when targeting “trendy” buyers while its loyal customers preferred basic apparel.

### 3. Map customer shopping behavior

- Do they shop on broad platforms like Amazon?

- Or niche marketplaces like Etsy and Zalando?

This informs your multichannel strategy.

### 4. Compare Marketplace fees and costs
![4_which-marketplace-to-choose.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/KbjeMtG0SsWzSADKso4c)
**Moritz Heller, eFly CEO & Founder**, mentions that before listing on any marketplace, a detailed margin calculation must be performed, taking into account all costs, not just the obvious ones.

- **Analyze the Total Cost Structure**: Account for product costs, commissions (transaction and listing fees), payment fees, fulfillment costs (storage and shipping), and particularly the marketplace's specific return rate.
- **The Bottom Line**: Seemingly high revenue is useless if the cost structure does not allow for a healthy return. Only platforms that enable a sustainable margin are the right ones for you.

Check out Channable’s [marketplace repricer for Amazon and bol](https://www.channable.com/products/marketplace-integrator/repricer) to optimize margins further.

### 5. Evaluate different marketplace tools
Our resident expert **Moritz Heller** also says that complete dependency on a single marketplace is the biggest risk in e-commerce.

- **Rule Changes and Account Suspensions**: Marketplaces are not partners; they are landlords. They can change their rules and algorithms at any time or suspend a seller's account, which can lead to immediate insolvency with a single-channel strategy.
- **Strategic Diversification**: A smart retailer chooses at least two or three strategic channels. This reduces dependency and allows you to serve different customer segments. Your own webshop should always be considered the anchor point and the ultimate "Plan B."

But marketplaces vary, make sure to choose platforms aligned with your growth goals.
![5_Marketplace-integration-Channable.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/yxshkjUoTa6GKdFmG51Q)

## Advantages of Marketplaces

- High visibility and built-in traffic/promotion

- Trust and credibility with buyers

- Advertising and promotional tools

- Hassle-free infrastructure (payments, hosting, logistics)

## Disadvantages of Marketplaces

- Heavy competition

- Dependency on marketplace rules and policies

- Commission and fees that cut into margins

## Why you need Marketplace software
When you start to scale, managing multiple channels manually is nearly impossible. The right **marketplace software** helps you:

- Sync inventory across platforms

- Automate ad campaigns

- Optimize product feeds

- Monitor performance in real-time

**Channable Marketplace Integrations** connects you with 2,500+ global channels, giving you one place to manage all your marketplace sales.

## Your Marketplace journey starts here
There’s no one-size-fits-all answer when it comes to choosing the right **eCommerce marketplaces**. Success depends on understanding your customers, analyzing marketplace costs and features, and leveraging the right software to stay competitive.

With **Channable’s marketplace integration**, you can manage multiple marketplaces seamlessly, scale your business faster, and unlock new revenue opportunities.

[Request a demo](https://www.channable.com/demo) and see how Channable can power your marketplace strategy.

Top eCommerce marketplaces & how to choose the best marketplace software

Amazon is the largest retailer in the world. Yes, you read that right, in the world.

In 2022, Amazon generated a whopping [$220 billion from online store sales](https://www.forrester.com/blogs/amazon-sales-and-profit-analysis-for-2022-top-10-insights/), and third-party sellers account for [more than 60% of Amazon sales](https://sell.amazon.com/blog/amazon-stats). 

Whether you’re an established retailer or a budding entrepreneur selling products out of your apartment, listing your products on Amazon can help you reach millions of customers. 

This guide will cover everything you need to know to get started, including product feed requirements, fees, and charges, as well as tips to optimize your product pages and boost sales. 

Let’s jump right into it. 

## The basics of selling on Amazon

If you want to start selling your products on Amazon, the first thing you need to do is set up your [Amazon seller account](https://sell.amazon.nl/en). We’d recommend doing this as soon as possible as Amazon’s verification process can take a couple of weeks.

### Amazon pricing plans

The next step is choosing your pricing plan. Amazon has two selling plan options: individual or professional. 

![Amazon seller pricing plans](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/lpkbvBR8Q465KsnxhWoq)

Deciding which plan to choose depends on how many items you think you’ll sell per month. If you plan to sell more than 40 items per month and want access to advertising, we recommend signing up for the professional plan. 

### Amazon fulfillment options  

Amazon offers two main fulfillment options for sellers: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Here’s a brief explanation of both:

1. **Fulfillment by Amazon**: Amazon handles the storage, packaging, shipping, and customer service. When you select this option your products will display the “Prime” badge and be eligible for Prime’s one-day delivery.

2. **Fulfillment by Merchant**: You manage the storage, packaging, shipping, and customer support. If you prefer to keep all your eCommerce operations in-house, then this is the best option for you. You can still sell to Prime customers if you can provide 1-to 2-day shipping with [Seller Fulfilled Prime](https://sell.amazon.com/programs/seller-fulfilled-prime).  

### Amazon’s fees

Here are a couple of fees on Amazon that you might need to pay as a seller:

- **Amazon referral fees**: This is the commission you pay for every item you sell. It changes depending on the category, but usually falls between 12% to 40%. For most products, the referral fee is around 15%.

- **FBA fulfillment fees**: If you sell using FBA, you’ll be charged a fee for each product sold to cover the costs of getting the order ready and shipped. The amount you pay depends on the weight and dimensions of your product.

- **FBA storage fees**: Every month you'll be billed for inventory storage. This charge is calculated based on the average amount of space your inventory occupies in Amazon's fulfillment centers.

## How to sell internationally on Amazon

Do you already sell your products in multiple countries? Or fancy maximizing the growth of your Amazon sales by selling internationally? Amazon makes it easy for sellers to sell internationally from one single account. 

### 6 steps to selling internationally on Amazon

![6 steps to selling internationally on Amazon.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/frkwYr2KRmOZqdC0K3PR)

1. **Register for a unified seller account**
Amazon offers a "single sign-on" (SSO) method for sellers. This allows you to use a single seller account to create and manage offers across the international Amazon sites. With SSO, you can handle international shipments and customize your sales strategy across these platforms using a unified login.

2. **Analyze what products you can sell on Amazon**

Each country has different legal and commercial requirements for the sale of products. You should keep these in mind as a seller if you want to expand your business internationally:

- Taxes and tariffs 
- Intellectual property rights
- Export controls
- Brands and label
- Environment and safety

Amazon has a [help page](https://sellercentral.amazon.es/gp/help/external/201468410?language=en_US) where you can learn more about tax and regulatory considerations for selling internationally.

3. **Create international listings**

Managing new listings and keeping product information current on Amazon can be complex, especially with a dynamic product catalogue. A streamlined solution is integrating your online catalogue with Amazon through [marketplace integration tools like Channable](https://www.channable.com/products/marketplace-integrator). 

This enables easy optimization, including adjusting prices, applying discounts, enhancing titles and descriptions, and removing out-of-stock items—ensuring that your product information remains consistently updated.

You can also copy existing listings from one Amazon marketplace to another if you have linked the accounts. Amazon has a tool called ‘translate your products’ in its seller central making it easy to have your listings in a number of different languages.


4. **Create an account for international payments**

There are three options for receiving international payments for the sale of your products:

1. Open a bank account in the country where you plan to sell. 

2. Use the Amazon currency converter to receive payments directly in your main bank account.

3. Use the Hyperwallet service, which allows you to receive payments in the currency of your country or region by linking it with your bank accounts.

Currently, Amazon accepts bank accounts in the U.K., U.S., and all the countries in the Eurozone. Refer to [Amazon’s help center](https://sellercentral.amazon.es/gp/help/external/200497780?language=en_US) to check the types of currencies for each region, and learn how to [set up the Hyperwallet service here](https://sellercentral.amazon.es/help/hub/reference/external/G7S55VWDZ9SQCUEX?locale=en-US).

5. **Define your international sales strategy**

When you're stepping into an international market, it's helpful to think about the ‘4 Ps of Marketing’, which you can use as a starting point for your international marketing and sales strategy.

1. **Product**: [Assess the demand for your top-selling products](https://amzscout.net/blog/high-demand-products/){nofollow}  in the market you intend to expand into. If you're uncertain about demand, consider launching multiple products and see which ones are popular with Amazon’s customer base. 

For a broader perspective on expanding beyond Amazon into other European marketplaces, our [Selling on Kaufland internationally](https://www.channable.com/blog/selling-simplified-kaufland-global-marketplace) podcast episode explores how to approach platforms like Kaufland.

2. **Price**: Check out how much your competitors are selling the same product for, and then set your price accordingly. Make sure to take the following costs into account: shipping, customer service, currency conversion, translation, taxes and tariffs, etc.

3. **Place**: Optimizing product listings, using Amazon's fulfillment services, and targeting relevant categories can help to improve the visibility of your items, making it easier for potential customers to find and purchase them. There are even[ smart categorization](https://www.channable.com/smart-categorization) features to help you manage large catalogs and work more efficiently.

4. **Promotion**: Increase the incentive to buy your products by using smart promotion techniques such as free shipping, seasonal discounts, 2 for 1 offers, etc. You can also boost the exposure of your items by using [Sponsored Products](https://advertising.amazon.com/solutions/products/sponsored-products), part of Amazon ad's cost-per-click advertising service. 

6. **Manage orders via FBA or a marketplace integrator**

As we mentioned earlier, if you choose FBA, Amazon handles the collection, packaging, and shipment of your products on your behalf, ensuring the safe delivery of your shipments to your customers' doorsteps.

Amazon currently offers its logistics service to vendors in Germany, Canada, China, France, India, Italy, Japan, Spain, the Netherlands, the United States, and the United Kingdom.

![Manage Amazon orders via a marketplace integration tool.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/bthFdcucRCWGVNfP8eSl)

If you prefer to keep your order management in one place, you should consider a [marketplace integration tool](https://www.channable.com/products/marketplace-integrator)—especially if you use PrestaShop, Shopify, Magento, or WooCommerce for your online store.
With a marketplace integrator, you can automatically send all your orders from Amazon directly to your eCommerce platform, where you can manage everything from one place. 

## Choosing the right product(s) to sell on Amazon

Amazon holds great sales potential, but how can you turn a profit? The key is picking the right products to sell. Some items might not do well on Amazon, while others are very popular. So, choosing wisely is crucial. Here are some tips to help you decide what to sell on Amazon:

### Easy to ship products 

Opting to sell small and lightweight products can reduce shipping expenses. For example, if you sell a product that fits in a mailbox package (such as jewelry, small electronic gadgets, or phone cases), your shipping costs will be much lower. 

The shipping cost significantly influences customer purchase decisions: the lower it is, the higher the likelihood of selling the product. Even better if you can absorb the shipping costs and offer free delivery, as [83% of shoppers will be more likely to buy from you](https://www.prnewswire.com/news-releases/retailers-must-deliver-on-fulfillment-to-drive-conversions-a-new-study-by-arvato-reveals-668024593.html). 

### Affordable selling price 

![Amazon product price point.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/r4tGVLoERPGfgJjwfuwJ)

Unless your plan is to sell luxury products at a high price point, we’d recommend selling products in the €20-50 range. This is a good price point for ‘impulse purchases’ which is hugely beneficial when you’re just starting out, as most customers tend to hesitate when buying pricier items from unfamiliar brands.

This price range also gives you the opportunity to achieve a healthy profit margin, even after COGS, Amazon’s seller fees, and advertising costs. Most products in this price range should have fairly low production costs, too. 

### Descriptive product titles and descriptions

It’s much easier to sell a product called "15-inch MacBook Black Laptop Cover" than "Laptop Cover". Why? Although the second title might match various keywords that users search on Amazon, it’s likely to get lost in a sea of results.

Always try to give a complete description of the product, by listing its model, color, size, and so on, so that users already have an entire overview of the item before clicking on it. 

The same goes for product descriptions: write detailed, engaging descriptions that highlight the benefits and features of your products, and include relevant keywords to boost search visibility.

## Are you ready to start selling on Amazon, the world’s largest retailer?

Discover how Channable can help you upload your products in minutes, manage your listings, and automate the ordering and ads process.  

Amazon Ads is part of Channable's end-to-end marketplace solution, making it even easier for advertisers to access the benefits of Amazon PPC adverts. Learn how Channable can optimize and accelerate your Amazon PPC campaigns and how you can manage thousands of ads across marketplaces. [Sign up for a free trial today!] (https://www.channable.com/signup)


A Quick Guide to Selling on Amazon

The **TikTok Shop Marketplace** is transforming how brands sell online. With over a billion monthly users, TikTok blends entertainment and commerce into one seamless shopping experience. 

From shoppable videos to creator collaborations, the **TikTok Shop Marketplace** offers businesses a powerful way to connect with customers, drive sales, and build brand loyalty.

In this guide, you’ll learn why TikTok Shop matters, the benefits for businesses, proven strategies to grow your sales, and how tools like Channable’s [TikTok Shop API](https://www.channable.com/integrations/tiktok-shop) make selling effortless.

Ready to start selling smarter? Jump ahead to our [TikTok Shop integration](https://www.channable.com/integrations/tiktok-shop).

## Key takeaways

- TikTok Shop Marketplace connects entertainment with shopping for maximum engagement.

- Businesses benefit from impulsive buying behaviors and highly personalized content.

- Strategies like creator partnerships, catalog integration, and automation drive success.

- Tools like Channable’s TikTok Shop API simplify set-up, sync, and scaling.

## What is TikTok Shop Marketplace?
The **TikTok Shop Marketplace** is TikTok’s social commerce hub, integrating eCommerce directly into the app. Users can discover and purchase products without leaving TikTok, making shopping seamless and fun.

Key features include:

- **Shoppable ads** that link directly to products

- **Product showcases** within TikTok Shop

- **Creator partnerships** through TikTok’s affiliate programs

This blend of entertainment and online shopping makes TikTok a unique platform for both users and advertisers.

## Advantages of TikTok Shop for businesses
Selling on the TikTok Shop gives businesses a competitive edge:

- **Massive audience reach**: Over 1 billion monthly active users

- **High engagement**: Personalized video content keeps users scrolling (and shopping)

- **Impulsive buyers**: TikTok users are 80% more likely to purchase through a buy button than users of other platforms.

Don’t miss out on the fastest-growing commerce trend [connect your TikTok Shop with Channable](https://www.channable.com/integrations/tiktok-shop).

## Why sell on TikTok Shop?
TikTok isn’t just another social platform, it’s a sales engine:

- Short-form videos foster instant discovery and engagement.

- Gen Z and Millennials use TikTok as a shopping and inspiration platform.

- The in-app checkout flow reduces friction which helps to boost conversion rates.

For brands looking to expand, TikTok Shop provides both exposure and conversion opportunities.

## Strategies to sell on TikTok Shop Marketplace
### 1. Register for TikTok Shop
Start by signing up through [TikTok Shop Seller Central](https://seller.tiktok.com/) (availability depends on your region).
As of 2025, supported countries include:
<table border="0">
 <tr>
  <td>Indonesia</td>
 <td>Malaysia</td>
 <td>Thailand</td>
 <td>Philippines</td>
 </tr>
 <tr>
  <td>Vietnam</td>
 <td>Singapore</td>
 <td>United Kingdom** </td>
 <td>United States** </td>
 </tr>
</table>
*This information is from December 2023
** Countries supported by Channable's TikTik Shop API connection

![TikTok shop launch - image 2.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/mlNQFYM5TliFaRL7lPLl)
**(Channable supports both the UK and US via its TikTok Shop API.)**

### 2. Product Catalog integration
Connect your CMS (e.g., Shopify, Lightspeed) or use a data feed management solution like Channable. Automate imports, enrich product details, and sync them directly to TikTok Shop.

[![Eng_Blog banner.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmh4jibmvegvx07wes6nqvzam)](https://www.channable.com/multichannel-marketplace-management)

### 3. Collaborate with TikTok creators
TikTok’s **Creator Marketplace** helps brands connect with influencers. Businesses can:

- Identify relevant creators by niche and audience size

- Send products for review and video promotion

- Build long-term influencer partnerships through affiliate programs

This strategy fuels authentic recommendations that drive sales.

### 4. Engage with Your Audience

- Reply to comments and questions quickly

- Join trends and challenges to boost visibility

- Use TikTok’s targeting tools to refine your reach

*Pro tip: TikTok rewards consistent interaction, so stay active with your community.*

TikTok works best as part of a broader multichannel setup. In this [Selling on Kaufland internationally](https://www.channable.com/blog/selling-simplified-kaufland-global-marketplace) podcast episode, we break down how sellers scale across marketplaces like Kaufland alongside channels like TikTok.

## How to sell on TikTok Shop Marketplace with Channable
### Preparation: Creating a TikTok Shop account
![TikTok shop launch - image 4.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/sszLb7pSKCnbJhmB3Ln2)
Requirements vary by region:
**US Sellers need:**

- Business type & company name

- Employer identification number (EIN)

- Registered business address

- Last 4 digits of SSN/ITIN

- Beneficial owner information


**UK Sellers need:**

- Business owner’s ID (passport or driver’s license)

- Company certificate documents

- Registered business address

### Selecting the Channable App
After registering, connect with Channable through the TikTok app store. Look under *Multi-channel management*, select Channable, and authorize the connection.

### Setup in Channable

1. Go to **Connections** in Channable

2. Select the TikTok marketplace

3. Authorize your TikTok account

4. Finalize details in your connection dashboard


### Building & Activating your setup

- Map product and variant attributes correctly

- Upload listings and manage product removals

- Sync orders between TikTok Shop and your CMS

- Track shipments, inventory, and errors seamlessly

With Channable’s TikTok Shop integration, your product data updates in real-time which helps you save hours of manual work.

For a deeper dive, explore our article on [Getting started with TikTok advertising](https://www.channable.com/blog/tiktok-advertising).

## TikTok Shop Marketplace and automation
The future of eCommerce lies in platforms like TikTok Shop. By merging entertainment and shopping, TikTok has redefined consumer engagement.
![TikTok shop launch - image 5.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/LnpQd4pTwC6tcaFwFx1w)
But to scale effectively, you need automation.
With Channable’s TikTok Shop API, you can:

- Automate product feed updates

- Sync orders and inventory

- Optimize product visibility and performance

[Get started with Channable’s TikTok Shop integration today](https://www.channable.com/integrations/tiktok-shop) and unlock your brand’s potential.

The **TikTok Shop Marketplace** is more than just a trend, it’s the future of social commerce. Brands that embrace it early can reach new audiences, boost sales, and grow faster.

With tools like Channable’s TikTok Shop integration, you can automate workflows, reduce errors, and maximize results.

[Try Channable’s TikTok Shop API now](https://www.channable.com/integrations/tiktok-shop) and scale your social commerce strategy today.

TikTok Shop Marketplace: Your guide to social commerce success

ChatGPT's integration is quickly becoming a serious opportunity for eCommerce brands that want to stay visible in a world where product discovery is shifting from traditional search to conversational AI.
 
The customer journey is changing. Instead of users scrolling through ads or marketplaces, they’re now asking ChatGPT what to buy, compare, or recommend. If your products aren’t structured and available for AI-driven discovery, you’re already a step behind.

This article shows you **how to sell your products on ChatGPT**, why an OpenAI connection matters, and how you can get started quickly using Channable. You’ll learn what ChatGPT looks for, how product feeds power AI-driven shopping, and how to future-proof your eCommerce strategy.

## Key takeaways

- ChatGPT eCommerce discovery relies on structured product data, not ads

- Feed quality directly impacts your product visibility in ChatGPT

- Channable helps you connect to OpenAI with ready-to-use feed templates

## Why sell your products on ChatGPT?
### The shift from search to conversational shopping
Product discovery is changing. Instead of typing short keywords into a search engine, shoppers are asking full questions like:

- *“What’s the best running shoe for beginners?”*
- *“Which laptop under €1,000 is best for designers?”*

ChatGPT answers these questions by pulling from structured product data. This makes ChatGPT a powerful new discovery channel for eCommerce, especially for brands that put in a little extra effort.

### Reach customers earlier in the buying journey
With conversational AI, product discovery often starts much earlier than traditional search or marketplace browsing. Shoppers using ChatGPT are still defining their needs, comparing options, and exploring possibilities. This creates a valuable opportunity for brands that are visible at this early, research-heavy stage of the journey.

By making your products available through an OpenAI integration, you:

- Appear earlier in AI-assisted decision-making

- Provide richer product context than ads alone

- Influence comparisons before shoppers reach marketplaces

### Future-proof your eCommerce strategy
OpenAI products and AI-driven interfaces are expanding rapidly. A solid **ChatGPT connection** ensures your product data is compatible not just today, but across future AI shopping experiences.

## How ChatGPT shows products (and why feeds matter)
### ChatGPT is not a marketplace
ChatGPT doesn’t work like [Amazon](https://www.channable.com/integrations/amazon-marketplace-integration) or [Google Shopping](https://www.channable.com/integrations/google-shopping). There’s no direct storefront or bidding system. Instead:

- Products surface through conversational answers

- Visibility depends on data quality, relevance, and structure

- LLMs rely on clean product feeds to generate accurate responses

This is why [Open AI eCommerce](https://product-updates.channable.com/new-openai-feed) strategies focus heavily on [feed management](https://www.channable.com/products/product-feed-management-tool).

While ChatGPT isn’t a marketplace, combining AI discovery with strong marketplace coverage is key. In this [Selling on Kaufland internationally](https://www.channable.com/blog/selling-simplified-kaufland-global-marketplace) podcast episode, we explore how brands expand their reach through Kaufland alongside other channels.

### Structured data is essential
Large language models don’t interpret messy or inconsistent data well. To confidently recommend, compare, or explain products, ChatGPT relies on structured inputs it can trust. 

This makes feed quality a foundational requirement, not a nice-to-have, for any successful OpenAI integration.

For your products to appear in ChatGPT results, your feed must include:

- Clear titles and descriptions

- Standardized attributes (brand, GTIN, category, price)

- Accurate availability and pricing

- Consistent formatting across all products

According to OpenAI’s documentation, high-quality structured data improves AI output reliability and accuracy (see OpenAI’s official resources on AI systems and data usage).

### Ensure data consistency across channels
Just as important as structuring data is synchronisation across all channels. **Luis Schreiber, founder of marketplace agency Unhooked Marketing**, explains the importance of multichannel data synchronisation for AI search visibility:

"ChatGPT and other AI search engines often verify feed data with real-time information on the website. If the data in the Channable feed does not match 100% with that on the product detail page (e.g. differing discount prices or availability), the AI considers the source to be unreliable and displays competitors' products instead."


## How to start selling your products on ChatGPT
### 1. Audit your product feed quality
Before setting up a ChatGPT connection or OpenAI feed, it’s important to understand the current state of your product data. Most eCommerce catalogs evolve over time, often resulting in inconsistencies that limit AI-driven visibility if left unaddressed.

- Are titles descriptive and consistent?

- Are categories standardized?

- Do attributes vary across products?

**Poor data = poor AI visibility.**

### 2. Standardize attributes and category mapping
ChatGPT products rely on uniform data. This means:

- One naming convention per attribute

- Logical category hierarchies

- No missing or conflicting values

This is where feed management platforms become critical.

### 3. Optimize product content for AI discovery
Your descriptions should be:

- Clear and factual

- Written in natural language

- Focused on benefits and specifications

Avoid keyword stuffing, LLMs prioritize clarity over repetition.

### 4. Establish an OpenAI connection with Channable
Channable acts as your feed management partner for a **ChatGPT integration**. With a ready-to-use OpenAI feed template, you can:

- Map your product data to OpenAI specifications

- Standardize attributes without manual work

- Launch faster with fewer errors

**Pro tip**: Learn more about Channable’s [AI-powered product listings](https://www.channable.com/products/ai-product-listing) 

**Note**: Access is subject to OpenAI approval. If you are outside the US, you can also apply or join the waitlist here. 

### 5. Keep pricing and availability updated
Real-time accuracy is crucial. ChatGPT relies on up-to-date data, so ensure:

- Automated price updates

- Accurate stock availability

- Continuous feed synchronization

Channable’s automation ensures your **Open AI connection** stays reliable as your catalog evolves.

## Why partner with Channable for your ChatGPT integration?
Channable simplifies what would otherwise be a complex, manual setup.

### Scalable workflows built for AI commerce
With Channable, you can:

- Manage all AI and eCommerce feeds centrally

- Reuse rules and mappings across channels to scale

- Manage thousands of products and ads without extra effort

### Ready-to-use ChatGPT feed template
Channable provides a dedicated ChatGPT feed template aligned with OpenAI requirements, reducing setup time and errors.

See what’s new in the [OpenAI feed update](https://product-updates.channable.com/new-openai-feed). 

### Reduced manual effort, higher data quality
Through rules, validations, and performance insights, Channable ensures your product feed stays clean, compliant, and optimized.

*Become discoverable in [AI-powered shopping journeys](https://www.channable.com/products/product-feed-management-tool) with Channable.*

## 5 practical tips for selling on ChatGPT
Once your ChatGPT integration is live, optimization is the next step. Conversational AI shares products based on relevance and trust, so maintaining high-quality inputs over time ensures your products continue to appear in AI-powered shopping journeys.

### 1. Use high-quality images and structured attributes
Even in conversational results, strong visuals and structured specs matter.

### 2. Keep pricing and availability synced
Outdated data reduces trust and visibility.

### 3. Write clear, helpful product descriptions
Think like a shopper asking ChatGPT a question. Answer it directly. 

**Luis Schreiber, founder of marketplace agency Unhooked Marketing**, recommends:
"Users don't search for ‘men's blue running shoes sale’ on ChatGPT, they ask: ‘Which running shoes are suitable for wide feet, forest trails, and cost less than €150?’. To be recommended by AI, your feed in Channable must contain extremely granular ‘soft’ attributes (fit, material, specific use)."

### 4. Align with OpenAI standards
Automation helps you stay compliant with OpenAI’s evolving requirements.

### 5. Manage everything centrally
From **ChatGPT products** to other channels, one central platform saves time and reduces errors.

Explore [AI Max by Channable](https://product-updates.channable.com/ai-max-channable) for advanced advertising options

## Beyond the bot
LLM-driven search is creating new eCommerce opportunities, and ChatGPT is leading that shift. Your success in this channel depends on one thing: **feed quality**. Without clean, structured data, your products won’t appear in AI-driven recommendations.

Channable enables a seamless **ChatGPT integration** by connecting your product data to OpenAI through scalable workflows and ready-to-use templates. If you want your products to be discoverable in conversational shopping journeys, now is the time to start.

Explore the ChatGPT feed template or [request a demo](https://www.channable.com/demo) to get started.

ChatGPT integration: How to sell your products directly on ChatGPT

Top marketplaces in Germany: where to sell in 2026

## Key takeaways:

Mastering marketplace dynamics requires a keen understanding of emerging trends, adept navigation of challenges, and the implementation of effective strategies.

### Key takeaways from this exploration include:


- **Adaptation is key:** Businesses must stay open-minded in responding to marketplace trends and consumer preferences, leveraging tools and frameworks like Channable's success formula to optimize their presence and maximize growth opportunities.

- **Understanding marketplace challenges:** Whether facing challenges as a small or medium-sized business with limited SKUs or as an enterprise-level seller managing large inventories, businesses must address hurdles such as product data optimization, effective advertising, and scalability for a successful multichannel strategy.

- **Embracing social commerce:** The rise of social commerce presents new avenues for engagement and sales, requiring advertisers to integrate platforms like TikTok and Instagram into their strategy while maintaining a unified brand presence across channels.

- **Strategic expansion:** Expanding to additional platforms and exploring dynamic campaign strategies can unlock new opportunities for increased reach and revenue, enabling companies to scale even further.

- **Agility and Innovation:** Success in the eCommerce marketplace landscape hinges on agility and innovation, with automation and insights serving as key drivers for growth and resilience in the face of evolving challenges and opportunities.

[![Key takeaways.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/WQmwWmBKRmSWDkpYTWdW)](https://www.channable.com/products/marketplace-integrator)








<a id="2" class="anchor-target"></a>
## Marketplace challenges

Navigating the complexities of online marketplaces poses challenges for businesses of all sizes. From managing listings to optimizing products and ads, understanding and overcoming these hurdles is essential for success, especially when managing multiple accounts or marketplaces at the same time.

### Challenges for SMBs

For most small and medium-sized businesses (SMBs) marketplaces are nothing new, they do face unique struggles however when venturing into the competitive first page of products.

With smaller SKU counts, uploading listings and managing campaigns may seem straightforward. However, as businesses grow, the process becomes increasingly complex. 

Discoverability and marketplace sophistication quickly become complicated when you couple promoting brands effectively with constant marketplace updates and requirements.

Large SKU counts present challenges such as cumbersome Excel sheet uploads, time-intensive campaign management, and the risk of products becoming overlooked or unprofitable. 

Sustainable growth becomes unattainable without the implementation of efficient strategies.

Valerie Dichtl from [marketplace uni](https://marketplace-uni.com/en/) states: 

![4. Valerie Dichtl Quote.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/TyeXQQhTzqvCnHy25X1Q)

Choosing the right solution involves assessing attributes and then selecting the marketplace or multichannel mix that best suits your business and strategy. 

Solutions can even go a step further with some external partners providing support for various services, including product images, multiple marketplace API syncing, and customer support.

[![CTA banners for Blog Articles 1000x280px.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmdr2ngnc01qd07w5oty35oyq)](https://www.channable.com/theimpactcube)

### Challenges for enterprise-sized businesses

For enterprise-level businesses, scaling up marketplace operations brings its own set of challenges. While starting to sell on marketplaces may not be a primary concern, scaling efficiently is paramount. 

Profitability, overhead costs, and complexities escalate with the expansion of SKU counts and marketplace presence. 

Stefan Hospes, CPO at Channable, states: 

![5. Stefan Quote.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/BKAuysTeQk6YK6yF4blS)

Common efficiency gaps hinder large SKU businesses on marketplaces like Amazon, necessitating an assessment of scalability in current strategies. 

Large SKU counts pose unique challenges, such as managing listings and advertising efficiently. 

Winning strategies for these businesses include [high-quality product data](https://www.channable.com/products/marketplace-integrator), relevant ads, [performance-based segmentation](https://www.channable.com/blog/performance-segmentation-campaign-efficiency), and [expansion to other platforms](https://www.channable.com/integrations).

### A marketplace for everyone

While the challenges may differ for SMBs and enterprise-sized clients, the goal remains the same: to thrive in the competitive landscape of online marketplaces. 

![Marketplaces.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/E1QQLkXStKKaqtRMX2eu)

By understanding and addressing the 3 main challenges here head-on, businesses can position themselves for sustainable growth and success.

- **Discoverability** - With the proliferation of marketplaces, competition has become fiercer than ever. Agencies and brands must differentiate themselves quickly and constantly innovate to stand out in the crowded marketplace. 

Discoverability involves more than just the product itself in the long term, product ranking will depend on the quality and consistency of your data.

- **Marketplace sophistication** - Algorithms and rules are constantly evolving, affecting the visibility and effectiveness of marketing campaigns. Consider how many times marketers have to adapt to other algorithms such as Google Shopping. 

Staying updated with algorithm changes and adjusting strategies accordingly is crucial but can be challenging.

- **Profitability** - Rising dynamic pricing wars alongside attracting the right buyers can cause pricing headaches. Set goals and limits for yourself, to make sure you say within your margins.


<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/Y6d698AIDcQ?si=5pmN3dLPiMUel0Gq" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>











<a id="3" class="anchor-target"></a>
## How to start winning on marketplaces

In the competitive landscape of online marketplaces, standing out and achieving success requires a strategic approach. In this section, we delve into Channable's success formula, encompassing vital tactics to thrive in the dynamic world of eCommerce marketplaces.

![9. Blog article marketplaces.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/mzpdnj2Qb2GmU78XI7zG)

### Channable's success formula

Establishing a robust framework for success on marketplaces is essential for brands and retailers. Channable's success formula offers a strategic roadmap to optimize marketplace presence effectively. Let's explore each step to harness its full potential.

### Marketplace identification

Identifying the marketplaces where your Ideal Customer Profile (ICP) is active is crucial for tailoring marketing and sales strategies effectively, involving steps such as conducting customer interviews, monitoring marketplace expansion and growth, and thoroughly analyzing marketplace needs and demands in relation to your products and services:

- **Deepen understanding of ideal customer profile (ICP) shopping behavior**
Conduct customer interviews and market research to understand the shopping behaviors of ICP's.

![17_Blog Article_Marketplaces_ICP.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ii4IQBJJSCSlTinudNFz)

- **Monitor marketplace expansion and growth**
Utilize strategic frameworks like quadrants to assess the competitive landscape, identifying emerging players and potential disruptors while gauging market dynamics and trends. 

This means building a multichannel mix of larger marketplaces like Amazon and niche marketplaces that fit a business's products and offerings.

- **Thoroughly analyze marketplace needs and demands to optimize your strategies**
Every marketplace has its own requirements such as image requirements - Before you get going, companies must understand the evolving requirements and expectations within their marketplace ecosystem. 

### Product data optimization is key

Optimizing product data is the cornerstone of marketplace success, enhancing visibility and driving conversions. High-quality product data sets the stage for differentiation and competitiveness. Here's how to maximize impact:

- **High-quality product data**
Ensuring all product data fields are meticulously filled and updated, accompanied by captivating images and keyword-rich titles and descriptions, is imperative.

- **Differentiation from competition**
Stand out by offering competitive prices, leveraging promotional highlights, and showcasing enticing delivery options like free shipping. 

This strategy can be coupled with automation to enable dynamic fields for flash sales to drive interest. 

- **Title optimizations**
Crafting optimized titles tailored to specific product categories enhances discoverability and relevance, vital for attracting the right audience with the intent to buy. 

Place important product features directly between the name of your product and the title keywords.

![18_Blog Article_Marketplaces.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/l0FMNKWsQeqZwuyf2wVQ)

### Crafting relevant ads

Creating targeted and compelling advertisements is pivotal in capturing the attention of potential customers on marketplaces. Here's how to craft ads that resonate:

- **Understand your audience**
Using [Amazon Ads](https://www.channable.com/blog/best-practices-creating-amazon-ads) as an example, they are tailored specifically for the Amazon marketplace, targeting users who are already in a purchasing mindset. Prioritize keyword research to ensure ads appear for relevant search queries.

Utilize tools like Amazon's own "Amazon Keyword Tool" to identify high-converting keywords. Additionally, analyze past customer data and utilize Amazon's targeting options for more effective audience segmentation.
 
- **Optimize campaign structure and content**
Organize Amazon Ads campaigns effectively by structuring them hierarchically, from campaign to ad group to keywords/targets.
 
A best practice for a product launch is to create multiple campaigns for the product. Starting with an automatic campaign. After about two weeks one or more campaigns with manual targeting can be created from the learnings.

Then move the best-performing keywords and product targets to these manual campaigns and exclude them from the automatic campaigns using negative keywords.

- **Make use of visual appeal**

Every optimized listing needs the right [image material](https://www.channable.com/products/dynamic-image-editor). Images are the first thing looked at when shopping. The diverse expansion of marketplaces and verticals introduces varying specifications and ratios. Inevitably, many leading marketplaces impose restrictions on accepted image types, which are crucial to get right from the start for optimal performance.

Ensure that the final creatives align with your brand's image, messaging, and identity across all channels by creating branded templates for product images and descriptions to maintain visual consistency.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/3DWdQs7Izpw?si=MeFD8gDJF0sD8RHY" width="100%" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

### Effective pricing and repricing

Protect your brand and capture that sale by implementing automatic price adjustments. This technique enables precise targeting of specific campaign goals and amplifies the impact of marketing efforts. Here's how to leverage automated pricing effectively:

- **Automatic Price adjustments**
With this strategy, prices are dynamically adapted to the current competitive landscape, maximizing revenue and ensuring competitiveness. This is possible with a repricer like Channable. 

This [trend](https://www.channable.com/success-stories/050media-success-story-repricer) is particularly prominent on Amazon, where approximately 63% of shoppers say they always compare prices before purchasing from other platforms. For example, during events like Black Friday, SaaS deals or Amazon prices change every 15 minutes. The ability to swiftly modify prices based on competitors' pricing is crucial.
 
- **Price and repricing**
Stay ahead of the competition by [repricing](https://www.channable.com/products/marketplace-integrator/repricer) just below the cheapest price of competitors. Set a minimum for this, to never suffer losses! If there is no competition, then arrange to show the maximum price!
 
- **Customer score** 
If a competitor has a lower score on this field, a rule can be set to determine whether to compete on price. Because if your business has a higher customer score, the chance of a buy-box win is higher and there is less need to cut margins.
 
- **Delivery time** 
Again, if a competitor offers longer delivery times compared to your shop, there is less need to compete on price. The rules that are set here ensure price reductions are not applied unless necessary to compete.

![15_Blog Article_Marketplaces.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/n3B4bluQ4qXhlzPLnU2X)

### Always up to date inventory

Sync and update inventory in the real with marketplace API connections to boost margins quickly. The more streamlined the process is, the more to win and grow.

- **Inventory moves 24/7 in eCommerce**
It's super important that the products offered are actually in stock. Not only for the customer experience but also for profits, short selling is unnecessary.
 
Customers often come to us and say that they constantly have short sales, something was sold on eBay but their store only adjusts after 40 minutes. That is of course unfavorable. Retailers are often surprised by the power of marketplaces and are surprised at how quickly their products sell. 
 
- **Utilize solutions that update and synchronize your stock** 
With the power of real-time API connections, stocks can be adjusted across a wide range of channels and products that are out of stock will no longer be advertised.
 
Tracking stock can not only help with item management but based on this, you can better plan discounts or product bundles.

### Integrate with socials

Social channels can boost a company's brand awareness, improve customer loyalty, and increase reach and conversions. If social selling is something new here are some tips to get started:

- **Use shoppable posts and product tags**
These make shopping on social media easier by integrating purchase options directly into the posts, which simplifies the purchasing process and increases the conversion rate.

- **Promote customer-generated content**
Real reviews and experiences from customers offer authentic insights. Combine this with interactive product presentations, such as 360-degree views or augmented reality features.

- **Developing a cohesive content strategy**
A strong content strategy is critical to success. Channable helps businesses maintain a consistent brand presence across platforms and tailor their content specifically for each audience while helping with data and channel management.

![14_Blog Article_Marketplaces.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/gZSTmuN9QBuyWBvK0pvt)

### Further expansion strategies

Expanding to additional platforms unlocks new opportunities for increased reach and revenue. Here are a few more strategic approaches to expansion:

- **Search & Performance Max integration**
Combine Search and [Performance Max](https://www.channable.com/blog/performance-max-campaigns) ads for a powerful advertising synergy, leveraging advanced options like ad customizers to enhance specificity and effectiveness. 

If strategies are streamlined across channels reach can be extended beyond just marketplaces creating a true multichannel strategy.

- **Performance based campaigns**
Implementing performance based segmentation optimizes budget allocation, ensuring resources are directed towards high-performing products, thus enhancing overall account performance and return on ad spend.  

For example, ads can be organized into asset groups based on themes such as categories or brands, and tailor assets accordingly to ensure relevance and resonance with the target audience.

- **Advanced product bucketing**
Utilize [advanced segmentation techniques](https://www.channable.com/blog/performance-segmentation-campaign-efficiency), incorporating data sources beyond Google's performance metrics, to fine-tune targeting and maximize ROAS. 

Asset creation can be streamlined even further using dynamic fields within solutions like Channable, minimizing manual efforts while maximizing relevance across asset groups.

All things said, implementing something like Channable's success formula empowers your business to optimize product data, create relevant ads, implement effective pricing, and test expansion strategies, to position yourself for sustained growth and dominance in the ever-evolving eCommerce landscape.

[![Marketplace challenges.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/DOfndjvoQ9Vr3hTC9OWw)](https://www.channable.com/products/marketplace-integrator)

<a id="4" class="anchor-target"></a>
## Automated multichannel eCommerce

By embracing automation and strategies like our success formula and staying proactive in addressing marketplace challenges, companies can position themselves for growth and resilience, with Channable here to help support goals.

![13_Blog Article_Marketplaces.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/RoLNAwZJROqGthUMzUG6)

We know navigating a marketplace strategy can seem like scaling a mountain, but Channable's automation offers a practical solution for achieving success in marketplace campaigns and connections.

Our automation platform helps brands, retailers, and agencies manage and optimize product data centrally in one interface. We are serving as middleware between your shop and all relevant marketing platforms.

Allowing businesses to import product data, make changes and optimizations, and export data to various channels.

Our platform also includes multiple features such as rules and channel mapping that help optimize feeds across multiple channels (marketplaces, comparison and affiliate sites, social media advertising platforms…More than 2,500 sales channels!)

With this powerful all-in-one platform, automate the entire marketing process, significantly increase data quality, and create better visibility and performance, helping work more efficiently, reduce manual tasks, and save valuable time that could be spent instead on strategic tasks.

Check out our marketplace video series to learn more and determine if automation is the right solution to take your ads to the next level.

[![CTA banners for Blog Articles 1000x280px.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmdr2ngnc01qd07w5oty35oyq)](https://www.channable.com/theimpactcube)

Mastering marketplace dynamics: navigating challenges and strategies for success

Marketplace automation is how eCommerce teams keep product data, listings, and performance in sync across channels without multiplying manual work. It centralizes product data, automates repetitive workflows, and connects to your sales channels with scheduled updates, with real time sync for orders, prices, and stock levels when you add an order connection, so your team can focus on growth.

When you’re only selling through one or two channels, spreadsheets and native dashboards can get the job done. But as your product catalog grows, and you expand to new marketplaces, regions, or campaigns, that manual setup breaks. You spend more time fixing listing errors, matching stock levels, and repeating tasks across platforms than improving performance.

In this article, we compare manual and automated marketplace management through one lens: ROI. You’ll learn what automation can take over, how it impacts revenue and efficiency, and when it makes sense to switch from manual effort to automated control.

## Key takeaways 
- Manual marketplace management doesn’t scale. As SKUs and channels grow, time, errors, and operational costs pile up fast.
- Marketplace automation improves ROI. It cuts manual work, keeps listings and inventory accurate with scheduled product updates and real-time sync for orders, prices, and stock (when you add an order connection), and uses performance insights to back better product and channel decisions.
- Automation delivers most value as complexity grows. It’s ideal for large or fast-changing catalogs, multi-marketplace or multi-region setups, and teams already optimizing ROAS, POAS, and profit.

## The costs of manual marketplace management
The real cost of manual marketplace management is in higher labor costs, errors, and a setup that becomes harder and harder to scale as you add SKUs and channels.
In practice, manual marketplace work looks like:
- Updating stock and inventory levels separately for each channel
- Creating and editing product listings inside individual marketplace dashboards
- Keying orders into your ERP, CRM, or accounting software by hand
- Adjusting pricing, promotions, and catalog changes per marketplace
- Reconciling payouts, fees, and reports from each marketplace account

This setup can work when your catalog, order volume, and channel mix are still manageable. As you add more products, more marketplaces, and more regions, each of these manual steps carries a cost.

We look at those costs in three areas:
1. Time spent on repetitive updates
2. Higher risk of errors and inconsistencies
3. Limited scalability across marketplaces and regions

### Time spent on repetitive updates
You can lose a full workweek of capacity to tasks that marketplace automation software can handle in the background with rules and near-real-time updates. Multiply that across a growing team, and the cost grows quickly.

Manual marketplace management is built on repeat work. The same product data is touched again and again every time something changes in your catalog, your channels, or your pricing. For example, if one person spends 10 hours a week entering order details, updating inventory, and fixing listings manually, that is 40 hours in an average month. 

### Higher risk of errors and inconsistencies
According to a [Parseur study](https://parseur.com/blog/manual-data-entry-report) of over 500 U.S. professionals, manual data entry costs companies an average of **$28,500 per employee per year**. That is before you account for errors, missed orders, or delays that lead to chargebacks and unhappy customers.
![A Parseur study showcasing the cost of manual data entry for companies. .png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmkmylumoeezg07w1x41iqupe)

Manual marketplace management means the same product data, inventory numbers, and pricing are touched many times, in many places, by different people. Every extra step, extra field, or extra copy-paste increases the chance that something is missed, mistyped, or updated in the wrong place. 

Here is what that looks like in practice:
- *Inventory and stock mistakes*: Someone updates stock in a spreadsheet but forgets one platform. One marketplace still shows available units, another is already at zero. Customers place orders you cannot fulfil, so your team handles refunds and support, and your revenue and ratings take a hit.
- *Pricing mismatches across channels*: A promotion is loaded into one marketplace and not into the others. Some customers see a sale price, others see the original pricing. You either lose margin where the discount should not apply or frustrate customers who find a better price for the same product elsewhere.
- *Inconsistent product data and listings*: A title is edited in one dashboard but not in the rest, while attributes or images are missing on some platforms. Over time, the same product looks slightly different on each channel, which undermines your brand and confuses customers.
- *More rejected or suppressed listings*: Listings get rejected, suppressed, or sit with errors until someone spots them. That is time your products are not visible and not selling.

### Limited scalability across marketplaces and regions
Manual management only works if you are running a small eCommerce business with 1–2 marketplaces and a few dozen orders per day. You can keep up with listings, stock, and basic pricing by logging into each platform and updating things yourself.

The problem starts when that setup grows. For example, if you are selling on 5 marketplaces, with 3,000 SKUs and 150–200 orders a day, every change to product data, inventory, or pricing has to be repeated across multiple channels. One promotion or stock update turns into hours of manual work, and the risk of missing a platform or making a mistake increases with every step.

The manual method simply does not scale. At best, it scales poorly. You either add more people just to keep operations under control, or accept slower updates and more errors.

Let's look at how marketplace automation uses workflows and rules to help you scale to more channels and regions without multiplying the manual work behind the scenes.

## What marketplace automation can do with your product data and workflows
Marketplace automation turns recurring workflows into rules. You decide what should happen, and the software handles when and where across your channels and platforms. Instead of your team repeating the same tasks, you use one setup to automate how you manage product data, inventory, and orders.

Here are some core jobs automation can handle:
- **Product data and listings**: You import product data from a central source, map the fields once, then use reusable templates and rules to create listings that match each marketplace requirement. Titles, descriptions, and images stay consistent, and when data changes at the source, listings update automatically instead of being rebuilt per channel. This helps small businesses and larger teams save time and improve efficiency without buying more tools.
- **Inventory and stock sync**: Stock levels and availability can update in near-real-time across marketplaces when an order is placed, cancelled, or returned. This reduces overselling, stockouts, and the need to reconcile spreadsheets manually, and gives you control over inventory across all channels.
- **Pricing, promotions, and catalog changes**: Marketplace automation can apply pricing rules, sale periods, and catalog changes across multiple platforms at once. You define the logic. For example, a minimum margin or channel-specific price, and the software updates the relevant listings.
- **Order routing and back office updates**: Orders from each marketplace can flow automatically into your webshop, ERP, CRM, or warehouse system. That removes manual order data, cuts down on copy and paste tasks, and reduces the risk of errors that affect fulfillment and revenue recognition.
- **Monitoring, errors, and basic notifications**: Automation can flag listing errors, missing attributes, or feed problems faster than a manual review. This functionality is also useful for sending notifications, such as order confirmations or shipping updates, so customers receive timely information while your team focuses on exceptions rather than routine messages.

At first glance, automation looks far better than manual marketplace management. However, you have to compare both approaches in terms of ROI. Looking at ROI means putting both approaches side by side. On one side, you have time, headcount, and operational effort tied up in manual updates. On the other side, you have software costs, setup work, and automated workflows that run in the background.

## Marketplace automation ROI: Manual vs automated
We compare manual and automated marketplace management through three lenses that actually affect your numbers: how much human effort they require, how quickly and accurately you can update channels, and how strongly they support revenue and profit growth over time.

### Labor and operational cost comparison
Your cost structure is tied directly to how many people you have and how many hours they can put into manual work. In a manual setup, labor and operations scale with every channel you add. Each marketplace means more product data to upload, more listings to maintain, more inventory and pricing updates to repeat in separate dashboards. 

A multichannel platform for eCommerce, like Channable, helps you control product data and marketplace connections from one place. With features like the [product feed management tool](https://www.channable.com/products/product-feed-management-tool), you can use if/then rules to clean, enrich, and filter product data once, then reuse that logic across every connected channel.

Plus, AI categorization automatically matches products to the right categories for selected marketplaces with up to **97%** accuracy in supported use cases. That reduces basic listing errors, speeds up getting products live, and makes it easier for your team to keep those listings compliant as you grow.
 ![AI categorization automatically matches products to the right categories for selected marketplaces with up to 97% accuracy in supported use cases.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmkmyny6uef7807w1932zzn9s)

### Speed, accuracy, and scalability gains from seamless integrations
Manual marketplace work slows you down in all the wrong places. Every time someone updates titles, descriptions, prices, or stock manually in a marketplace dashboard, your products wait longer to go live, and customers wait longer for accurate information.

An automation marketplace setup changes that pattern. For example, with Channable, your product data flows into [Amazon](https://www.channable.com/integrations/amazon-product-feed) and [eBay](https://www.channable.com/integrations/ebay) through API integrations instead of through CSV files and one-off edits. You apply your rules once, then via the Amazon or eBay integration, you use that data to update listings, adjust availability, and sync orders in near-real time.

In practice, this means you are not logging into Amazon or eBay to fix each listing. Product descriptions, prices, and stock levels are updated centrally and sent to both marketplaces automatically.
![With Channable, your product data flows into Amazon and eBay through API integrations instead of through CSV files and one-off edits.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmkmyq36ke7sn07w3rh2wfthb)
Small businesses and larger teams both save time on routine work and can use that capacity for content creation, campaign planning, or testing different strategies. 

### Revenue and performance impact over time
For marketplace sellers, the real advantage of automation is seeing which products, channels, and campaigns actually perform, then changing your setup based on that data. 
For example, with [Channable Insights](https://www.channable.com/products/channable-insights), you pull order and cost data from supported marketplaces into one dashboard. You can track revenue, items sold, cost, commission, shipping cost, and CPS per item and per channel, so you see which SKUs are truly profitable and which ones barely cover their costs.

From there, you can improve your strategy. You can push high-revenue, healthy-CPS products into better placements; review or down-prioritize items with poor contribution; and spot where fees or shipping are eroding margins. Over time, those data-led adjustments help improve marketplace ROI without adding more manual reporting work.

## Short-term vs. long-term marketplace automation ROI
Marketplace automation does not pay out in the same way on day one as it does in year three. At first, most of the ROI shows up as saved hours and fewer manual errors. Over time, the bigger gains come from how easily you can add channels, adjust strategy, and keep performance improving without multiplying operational effort.

### Why manual approaches may appear cheaper at first
Manual marketplace management often looks cheaper on paper because there is no new software line item. You already pay your team, work with spreadsheets, and use native dashboards, so it feels like you are using “free” tools instead of adding a subscription.

In the short term, three things hide the real cost: 
1. **Labor sits in salaries**: The time spent updating listings and stock manually is buried in existing payroll, not a clear tool cost.
2. **Low volume hides the pain**: With fewer SKUs and channels, the extra work fits into someone’s week, so it does not feel expensive yet.
3. **Automation has visible setup costs**: Feeds, rules, and integrations need upfront work, so the cost is obvious, while manual feels “already paid for.”

This is why manual can seem like the safe, low-cost option at the start, even though it becomes more expensive and harder to sustain as your marketplaces grow.

### How marketplace automation compounds ROI as complexity grows
With marketplace automation, you’re not rebuilding listings or reporting flows each time, so revenue grows faster than your operational costs.
A good example is [SailFish](https://www.channable.com/success-stories/sailfish-kfl-consulting-marketplace-growth).  Together with marketplace agency KFL Consulting, they used Channable to centralize feeds for **seven marketplaces via thirteen interfaces**, automate categorization and pricing, and layer AI-driven SEO on top.

Revenue on Amazon.de passed **€100,000** by late September 2024, more than double the previous year. **They processed over 1,000 orders in 90 days, and 7.5% of sales came from new PAN-EU marketplaces**. 

Once the feeds, rules, and connections were in place, each new marketplace reused the same setup, so ROI improved as complexity grew instead of demanding more manual work.
![How marketplace automation compounds ROI as complexity grows for SailFish.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmkmytxczeff507w1nmj2ocma)

That’s how ROI compounds. Sellers who automate early can plug new channels, AI-driven optimizations, and performance insights into the same framework, so each new layer of complexity improves results.

## When marketplace automation delivers the highest ROI
Not every setup needs full marketplace automation on day one. The biggest ROI shows up when complexity makes manual work hard to control. 

### Large or frequently changing catalogs
If you manage thousands of SKUs, regular new drops, or constant pricing tweaks, manual updates become a bottleneck fast. Think of a fashion brand launching new styles every week and running flash sale campaigns. An automation marketplace setup lets you update product data, availability, and prices in bulk across all channels, so campaigns keep moving instead of sellers waiting for someone to catch up in dashboards.

### Multi-marketplace or multi-region setups
Once you sell on several marketplaces or across multiple countries, every difference in rules, currencies, and taxes adds extra work. Imagine an electronics brand selling on Amazon, eBay, bol, and local EU marketplaces in four regions. One change to a warranty detail or price needs to land correctly everywhere. Automation lets you roll out that change from one place without maintaining separate local versions by hand.

### Performance-driven teams focused on efficiency
If your team already tracks revenue, items sold, cost, commission, shipping, and cost per sale per product and channel, marketplace automation lets you act on that data. Picture a sportswear retailer with weekly performance reviews. With AI-assisted workflows, they can push top sellers into stronger campaigns, pull back low performers, and test new channels without rebuilding structures each time. The more they optimize, the more those decisions save time and improve long-term efficiency.

## Make marketplace automation pay off with Channable
If manual marketplace management is starting to slow you down, the next step is to centralize and automate. You need one place to control product data, listings, and performance across marketplaces, not a growing pile of spreadsheets and tabs.

[Channable](https://www.channable.com/) does exactly that. It brings cross-channel product listing, advertising, and insights into a single workflow, so marketplace coordinators, performance marketers, and social teams are working from the same source of truth across Google, Amazon, bol, Meta, eBay, and more.

If you need automation that makes marketplace ROI obvious, then Channable is built for that.

eCommerce marketplace management: Manual vs Automation ROI

Selling on a marketplace opens the door to large audiences and immediate visibility, but it also creates one of the most competitive environments in eCommerce. Whether you’re on [Amazon](https://www.channable.com/integrations/amazon-marketplace-integration), [eBay](https://www.channable.com/integrations/ebay), [Walmart](https://www.channable.com/integrations/walmart-marketplace-api), or [bol](https://www.channable.com/integrations/bol-com), every product listing competes for attention, and shoppers will almost always choose the listing that appears first and looks the most convincing.

That’s why marketplace optimization matters more than ever. When you understand **what marketplace optimization is **and how to apply it, you can consistently **optimize marketplace sales**, improve ranking, and scale your visibility across all your sales channels.

This guide breaks down the essentials: what marketplace optimization means, how it works, and which strategies help you stand out and convert more shoppers.

## What is marketplace optimization?
Marketplace optimization refers to the process of improving your product visibility, conversions, and operational performance on any online marketplace.
 
It involves optimizing your product data, pricing, availability, and customer experience signals so your listings rank better and convert more effectively.

In simple terms: good marketplace optimization helps more shoppers find you, trust you, and choose your products.

With the shift from single-channel selling to [multichannel commerce](https://www.channable.com/scalable-ecommerce-platform), optimization also now extends beyond individual platforms. Brands that succeed are those that maintain accurate, optimized product data across every touchpoint and automate as much of the process as possible.

If you want to go deeper into the multichannel side, explore our [Marketplace Integration hub](https://www.channable.com/integrations?category=marketplaces&sort=featured) for platform-specific connections and channel strategies.

## Why marketplace optimization matters
The eCommerce landscape has changed. It’s no longer about simply uploading a product feed, marketplaces now push sellers to deliver relevant, enriched, and updated listings.

Optimizing your marketplace presence helps you:

- Improve product visibility through stronger search placement

- Increase conversion rates with richer and more accurate product pages

- Protect margins by maintaining competitive but profitable pricing

- Reduce returns through clearer specifications and real-time stock updates

- Scale across multiple marketplaces without duplicating manual work

Put simply: if you don’t optimize, you get buried. If you do, you continue to grow.

## The key elements of marketplace optimization
Optimization spans several areas, and none work in isolation. The best-performing sellers address all of them together.

### 1. Optimizing product data
Shoppers rely on accurate, clear information to make decisions. Marketplaces also use product data quality as a major ranking signal.
Focus on:

- Complete attributes (size, color, materials, technical specs)

- Unique titles and descriptions tailored to each channel

- Consistent categorization

- High-quality images

- Updated stock availability

For deeper, automated control of product data, explore our [marketplace page](https://www.channable.com/products/marketplace-integrator).

### 2. Pricing and repricing
Marketplace competition is dynamic. Small pricing differences can influence both search ranking and buyer behavior. Making sure your offerings are optimized can make all the difference. There are solutions such as [repricing](https://www.channable.com/products/marketplace-integrator/repricer) that can help you automatically manage your ads and prices.

Best practices include:

- Monitoring competitor prices

- Automating repricing within your margin thresholds

- Setting rules for peak periods (e.g., weekends, seasonal spikes)

### 3. Customer experience optimization
Marketplaces reward sellers who deliver great experiences and penalize those who don’t.

Monitor and improve the following aspects of your services for better customer service:

- Fulfilment speed

- Return rates

- Review scores

- Response time to shopper questions

### 4. Conversion optimization
Improving how well your listing converts keeps advertising spend efficient and increases organic visibility.
Conversion optimization includes:

- A/B testing titles and images

- Highlighting USPs and rich attributes

- Channel-specific copywriting and terms

- Ensuring competitive delivery options

### 5. Marketplace compliance
Each platform has unique policies and data requirements that can often change. Missing attributes or incorrect content can lead to errors or visibility drops.
Automated validation helps prevent:

- Missing mandatory fields

- Incorrect categorization

- Disallowed keywords

- Outdated or conflicting information

## Advanced marketplace optimization tactics
Once you’ve built a strong foundation, these tactics can help you scale your marketplace success.

### 1. Automation rules
Automation allows you to optimize thousands of listings at once. Examples include:

- Adding missing attributes based on known patterns or structures

- Creating separate feeds or segments for high-performing vs. low-performing items

- Adjusting pricing automatically

- Enriching titles with consistent logic

Automation saves you time, reduces human error, and ensures your listings stay up-to-date across all channels in a way that you can scale with adding more time or resources.

### 2. Multichannel expansion
The fastest-growing brands don’t rely on a single marketplace. They diversify, but only when their product feed can support it.
Marketplace automation helps you:

- Expand and enter new regions or marketplaces

- Localize listings

- Reach new customer segments

- Sync inventory reliably

You can explore platform-specific [marketplace integrations here](https://www.channable.com/integrations?category=marketplaces&sort=featured).

### 3. Using performance insights
When you understand which listings convert best, you can:
Increase ad spend for retail media on winning items for [Amazon](https://www.channable.com/products/ppc-tool/amazon-ads) and [bol ads](https://www.channable.com/products/ppc-tool/bol-ads)

- Fix underperforming products

- Enhance content where necessary

- Scale your best categories

Data-driven optimization is often what separates average sellers from high-growth sellers.

## How marketplace optimization looks across major platforms
Each marketplace has its own algorithms and requirements. Here are some optimization tips tailored to key platforms.

### Amazon

- Use rich descriptions and complete product listings

- Maintain [Buy Box](https://www.channable.com/blog/win-amazon-buy-box-increase-sales) eligibility

- Monitor competitor pricing

- Ensure fulfilment performance stays high

### eBay

- Customize descriptions and attributes for every category

- Maintain accurate condition notes

- Use structured data for visibility

### Walmart

- Structure Titles & Attributes for the "Walmart Style Guide"

- Use "Rich Media" & Image Zoom in product visuals

- Split your product information for the two listing sections: key features belong in the bullet points & description in the paragraph

### bol

- Keep stock levels synced in real time

- Maintain strong delivery performance and customer reviews

- Use high-quality imagery

## Marketplace optimization with Channable
Channable simplifies marketplace optimization by centralizing product data, automating rule-based updates, and ensuring every channel receives listings in the right format.
Key features include:

- Automated data enrichment

- Channel-specific templates for every marketplace

- Real-time stock, pricing synchronization and order management

- Rule-based optimization for titles, attributes, categories, and pricing

- Validation warnings to prevent errors before advertising

Whether you sell on two marketplaces or twenty, Channable ensures consistency, accuracy, and performance, without increasing manual work.

## Wrap up
Marketplace competition is only growing. Brands that thrive are those that maintain accurate, optimized product data and automate it across every channel they sell on.
 
With a strong marketplace optimization strategy, supported by automation and real-time insights you can improve visibility, increase conversions, and scale your revenue sustainably.

If you’re ready to streamline your product data, automate your marketplace workflows, and take full control of your multichannel strategy, Channable can help you get there. [Book a demo](https://www.channable.com/demo) to see how it works.

Optimized marketplace sales: How to improve your performance on every channel

Expanding your Shopify webshop with a [Walmart integration](https://www.channable.com/blog/walmart-marketplace-growth) is a great way to grow your online presence. While Shopify powers your online store, the [Walmart Marketplace](https://marketplace.walmart.com/integration-methods/) gives you access to millions of active shoppers. This article explains exactly how to connect your Shopify webshop to Walmart using multichannel solutions like Channable to sync your products and scale your eCommerce sales strategy efficiently.

If you're searching for practical steps to **sell on Walmart with Shopify**, you’re in the right place. Let’s break it down clearly and strategically.

## The big picture
[Multichannel eCommerce](https://www.channable.com/blog/shopify-guide-channable) is no longer optional. Relying solely on your [Shopify](https://www.channable.com/integrations/shopify) storefront limits your visibility and revenue potential. [Walmart Marketplace](https://www.channable.com/integrations/walmart-marketplace-api), one of the fastest-growing online marketplaces in the U.S., offers sellers massive reach and brand credibility for your items to be found.

However, there is no direct native Shopify Walmart integration built into Shopify itself. That’s where marketplace integrations like Channable come in. By combining Shopify with Channable and Walmart Marketplace, you can build a scalable and automated workflow for product listings, inventory syncing, and marketplace compliance.

Connecting to marketplaces can be tricky, while plugins exist, like **Shopify Marketplace Connect**, other marketplace integrations like Channable also come into play. By combining Shopify with Channable and Walmart Marketplace, you can build a scalable and automated workflow for product listings, inventory syncing, and marketplace compliance.

For official information about Walmart Marketplace requirements, visit the [Walmart Marketplace seller page](https://marketplace.walmart.com/).

## Key takeaways

- You must be approved as a Walmart Marketplace seller first to go live

- Channable connects Shopify and Walmart via a API

- Automation prevents listing errors, inventory mismatches, and compliance issues

- Multichannel selling reduces risk and increases visibility

## Why sell on Walmart with Shopify?
### Access to millions of Walmart customers
Walmart Marketplace attracts millions of shoppers every month. Selling there instantly increases your product visibility beyond your own website traffic.

### Diversify revenue beyond your Shopify storefront
If all revenue comes from one channel, your business is exposed to:

- Algorithm changes

- Ad cost increases

- Traffic fluctuations

Expanding into Walmart helps stabilize income streams. As you grow your online presence, you never want to rely solely on your webshop or one connection. Adding Walmart to your multichannel strategy gives you a broader reach and diversifies where your products are seen.

### Increase product visibility
Marketplace shoppers often search with higher buying intent. Listing your products on Walmart improves discoverability and shortens the purchase journey.
Reduce risk with multichannel selling
Shopify multichannel selling spreads operational risk across platforms. If one channel underperforms, others can compensate.

## Why use Channable for your Shopify and Walmart connection?
To successfully manage a **Shopify Walmart marketplace integration**, you need more than a basic app sync. Channable is a multichannel eCommerce automation platform built for listing optimization, rule-based automation, and marketplace expansion.
You can connect:

- Shopify via the [Shopify integration](https://www.channable.com/integrations/shopify)

- Walmart via the [Walmart Marketplace API integration](https://www.channable.com/integrations/walmart-marketplace-api)

### Core Benefits of using Channable
**1. Centralized product data management**
Import your entire Shopify catalog into one centralized environment.

**2. Smart rule-based automation**
Apply dynamic rules like:

- Adjust titles for Walmart SEO

- Exclude low-margin products

- Automatically assign categories

- Modify pricing logic

This is essential for large catalogs. And the best part is this can all be done without touching your source data, so items can be optimized for Walmart without messing up your webshop.

**3. Attribute mapping & category alignment**
Walmart has strict attribute requirements. Channable allows:

- Custom attribute mapping

- Category alignment

- Field transformations

**4. Real-time inventory syncing**
Prevent overselling with:

- Automatic stock updates

- Inventory synchronization between platforms

**5. Error detection & feed validation**
Channable flags (among others):

- Missing attributes

- Compliance issues

- Invalid formatting

Before listings go live.

**6. Scalable multichannel expansion**
Once your listings are optimized, you can expand to additional marketplaces without rebuilding everything from scratch.

## Step-by-step: How to sell on Walmart with Shopify using Channable

### Step 1: Get approved as a Walmart seller
To get things going, you must first apply and get approval from Walmart Marketplace. Approval criteria typically include:

- Established eCommerce history

- Fast shipping standards

- Reliable fulfillment

Without approval, you cannot publish products, but you can still gauge how well data fits with Walmarts requirements and prepare listings [ahead of time, with Channable](https://product-updates.channable.com/explore-marketplaces-without-a-seller-account), so when products are approved, there is no downtime before your ads are live.

### Step 2: Connect Shopify to Channable
Use your Shopify integration to:

- Import products

- Sync inventory

- Connects with Shopify Markets

This creates your master product feed inside Channable and connects you to [Shopify Markets](https://www.channable.com/blog/shopify-markets), Channable’s default Shopify importer, so new Shopify imports use your Markets data automatically (including market pricing and translations).

### Step 3: Optimize your product data for Walmart
Inside Channable:

- Clean up product titles

- Adjust descriptions

- Map required Walmart attributes

- Set pricing rules

For example:

- If product category = “Shoes” → assign Walmart category X

- If margin < 15% → exclude

Automation saves hours of manual edits.

### Step 4: Connect Walmart Marketplace API
Connect your Walmart account via the Walmart Marketplace API integration.
This enables:

- Listing creation

- Inventory updates

- Order syncing

- Error reporting

### Step 5: Publish & monitor
After validation:

- Publish listings to Walmart

- Monitor performance

- Adjust pricing or content via automation rules

You now have a functioning Shopify Walmart integration workflow.

## Common challenges (and how Channable solves them)
### 1. API errors
**Problem**: Walmart rejects listings due to missing attributes.
**Solution**: Channable identifies missing information and validates required fields before publishing.

### 2. Inventory mismatches
**Problem**: Overselling leads to cancellations and account penalties.
**Solution**: Real-time inventory syncing prevents discrepancies between your webshop and what’s advertised on Walmart.

### 3. Pricing inconsistencies
**Problem**: Manual pricing updates create confusion.
**Solution**: Rule-based pricing automation ensures consistency across sales and changes.

### 4. Marketplace compliance issues
**Problem**: Walmart enforces strict formatting and category rules.
**Solution**: Structured listing management ensures compliance and proper formatting.

## Expand your reach
Selling on Walmart is a powerful way to expand reach and increase revenue.
By importing your product data, optimizing it with rule-based automation, and publishing structured listings to Walmart Marketplace, with a multichannel integration like Channable, you gain full control over your listings. You reduce manual work, prevent costly errors, and build a scalable growth engine.

If your goal is to grow beyond a single storefront and strengthen your multichannel presence, connecting Shopify and Walmart through [Channable](https://www.channable.com/products/marketplace-integrator) is your next smart move.


Shopify Walmart integration for sellers

Shopify Markets can be a big step for your business. It lets you sell internationally from one Shopify store, with the flexibility to adapt prices, currency, languages and availability per market.

One difficult part in your Shopify Markets global expansion is keeping every channel in sync with what shoppers see in your storefront. A customer in France might see a French title and EUR pricing, while your ads or marketplace listings still show a different version. Or an item sells out in one market, but a channel keeps promoting it because your feed hasn’t refreshed yet.

So, how can you succeed at Shopify Markets international selling, without creating extra manual work each time you add a new region? This guide explains what Shopify Markets does, why mismatches happen across markets, and how Channable’s [Shopify Markets integration](https://www.channable.com/integrations/shopify) helps you keep prices, titles and stock consistent across your channels.

## Key Takeaways

- Shopify Markets lets you group customers into markets and tailor currency, pricing and availability per region.
- Shopify Markets is now Channable’s default Shopify importer, so new Shopify imports use your Markets data automatically (including market pricing and translations).
- Market prices and language content import into Channable as separate fields, so you can map the right version to each channel with less manual work.
- Channable walks you through moving to the Shopify Markets importer, including adding the import, reviewing Edit mapping, then activating your channels.
- The Shopify Markets importer keeps stock updates more accurate, which reduces overselling and cancellations.

## Shopify Markets international selling: What it is and why it matters
Shopify Markets lets you group customers into “markets” and customize parts of your storefront per market, like currency, languages, pricing settings and product availability. Shopify’s Markets overview explains the core concepts and what you can customize per market.

Why it matters is that once you sell in multiple markets, one product can have more than one correct version. For example, the same product can be:

- priced differently by market
- shown in a different language
- available in one region but not another

That variation is normal. The risk starts when those differences aren’t clearly separated in the data you send to channels.

Here are two common examples:

- Germany and Austria both use EUR, but you price differently per country.
- You launch a new market with only part of your catalog at first.

If you handle those differences through exports and copy-paste edits, your different market feeds can easily wind up out of sync with your storefront.

## When your channels don’t match your storefront
When price, currency, language or availability aren’t automatically synced between your listings and your storefront, you start running into common problems:

- **Shoppers get confused and drop off**. Someone clicks an ad expecting one price, then lands on a different one, or sees a different language or availability message.
- **Channels can hold you back**. Platforms like [Google Shopping automatically check your product data](https://support.google.com/merchants/answer/12159029?hl=en) against your landing page and can reject items or limit reach when they spot mismatches.
- **Price changes require manual updates**. A promotion in one market means updating the same product’s price in your channel feeds and marketplace listings so ads and listings don’t show the wrong amount.
- **Bulk imports can be delayed or run into errors**. When that happens, channels keep using older product data, which leads to wrong prices, wrong availability or missing attributes in your listings.
- **Stock changes don’t reach your channel listings fast enough**. A product sells out in Shopify, but Google Shopping ads or marketplace listings can keep showing it as available until the next update runs. That leads to orders you can’t fulfil, cancellations, refunds and extra customer support work.
- **Your team wastes time fixing messy data**. Instead of launching the next market, they’re manually searching for where the wrong price, language or availability came from and fixing it across channels.

These issues can harm conversion and make your Shopify Markets international selling setup harder to scale as you add more markets and more channels.

## Keeping optimized listings everywhere
Once you’re selling in more than one Shopify market, the “correct” product data depends on where the shopper is. The same item might need a different price in France than in Germany, a different title in Dutch than in English, or a different availability status if you’re rolling out your catalog in phases.

To keep channels aligned with what shoppers see in your Shopify storefront, you need two things:

- a clean, market-specific version of each field
- a reliable, standardized way to update all your channels when you change product data in Shopify

That’s what Channable’s [Shopify Markets integration](https://www.channable.com/integrations/shopify) gives you. It imports your market-specific product data from Shopify Markets, like prices in the right currency and translated titles. You link each channel’s required fields to the right market version once, so every market receives the correct price, language and stock information. From then on, updates are automatic: change data in Shopify, run an import to refresh Channable, then run your channels to publish the update.

Stock follows that same logic. Channable imports your inventory fields, including stock per location where available, so channels reflect what you can actually ship from the locations you operate.

## Shopify Markets Product Importer: The data behind the integration
The [Shopify Markets integration](https://www.channable.com/integrations/shopify) is what connects your Shopify storefront with Channable. Our Shopify Markets Product Importer is the part that makes the integration work at scale.

This is Channable’s enhanced Shopify importer that supports Shopify Markets out of the box. As of early 2026, it’s the default Shopify importer in Channable, so new Shopify imports automatically include market pricing and translations without extra setup.

Instead of importing one generic price or one generic title, the importer organizes each market version into a separate field of its own. Here are a few examples of what gets imported that way:

- market-specific prices, with the correct currency
- language-specific titles and descriptions
- market-level product availability
- inventory fields, including stock per location when available

### Shopify native connections help you start. Channable helps you scale.
Shopify’s native marketplace connections work great if you only have a few channels or minimal differences between markets. But once you add more market-specific prices, languages, marketplaces, ad platforms, etc., it becomes difficult and time-consuming to keep every channel listing accurate and localized, without rebuilding your setup each time you expand.

As a [multichannel ecommerce platform](https://www.channable.com), Channable combines a [product feed management](https://www.channable.com/products/product-feed-management-tool) tool, a [marketplace integrator](https://www.channable.com/products/marketplace-integrator) and a [PPC tool](https://www.channable.com/products/ppc-tool) to turn your Shopify product data into channel-ready listings across 2,500+ global channels, including our [Google Shopping integration](https://www.channable.com/integrations/google-shopping) and [eBay integration](https://www.channable.com/integrations/ebay), with support for [AI product categorization](https://www.channable.com/products/smart-categorization) and [AI Product Attributes](https://www.channable.com/products/smart-attributes-ai) to speed up mapping and improve listing quality.

### Less manual work, faster market launches
Because the importer brings in market prices, localized content and inventory data automatically, it saves you and your team a lot of the usual workarounds like these:

- no copying prices into separate feeds per country
- no duplicating products just to manage languages
- no patching exports to satisfy one channel’s field requirements

Instead, you work with clean market fields in Channable and reuse them across channels. That makes it easier to get started when you launch a new market and it helps you keep product data consistent as you scale.

## Step-by-step guide: From Shopify to Channable
If you’re switching an existing Shopify import in Channable to Shopify Markets, use this simple, step-by-step flow (also visit the Channable Help Center’s Guide for switching to Shopify Markets for more detailed information and instructions):
**1. Check the basics**

- Confirm Shopify Markets is enabled in Shopify.
- Confirm your Shopify connection in Channable has Shopify Markets permissions.

**2. Create a new Channable project**

- Create a fresh project for the switch so your new market and language fields stay clean and easy to manage.

**3. Add the Shopify Markets import**
Add a new import and select Shopify Markets.

- Pick your existing Shopify connection (or connect Shopify if needed).
- Name the importer, select any extra languages you want, then start the import.

**4. Review how fields come in**

- In the import setup, check that market and language versions of fields are coming in as separate fields (for example, market prices and translated titles).
- Save and run the import.

**5. Spot-check your items**

- Open your imported items and quickly verify prices, currencies, translations and stock look right.

**6. Recreate your exports in the new project**

- Rebuild your feeds, marketplace connections and ad exports in the new project.
- Copy settings and rules from the old project where possible, then update anything that still points to old fields.

**7. Turn off the old exports, then run the new ones**

- Deactivate exports in the old project to avoid duplicate listings.
- Run each export in the new project and review results after the first full run.

## Wrapping up
Shopify Markets makes it easier to sell internationally from one store, but it also creates more than one “correct” version of your product data. Channable helps you keep those versions separated and usable, so your channels show the right price, currency, language and availability for each market. Once the Shopify Markets importer is in place and your field mapping is set, you can launch new markets faster and easier, knowing your listings will keep pace as you continue your brand’s Shopify Markets global expansion.


Shopify Markets: International selling with consistent data

Listing products on [Walmart Marketplace](https://www.channable.com/integrations/walmart-marketplace-api) is a fantastic way to reach millions of potential customers, but success hinges on creating high-quality, fully optimized listings. This beginner's guide to listing products on Walmart will walk you through the essential steps, from meeting the core product listing requirements to applying optimization best practices that drive visibility and sales.

Whether you're new to eCommerce or looking to diversify your sales channels, we've got you covered. This article will show you how to list products on Walmart correctly from the start, helping you avoid common pitfalls and implement the best strategies for a top-tier listing.

## Key takeaways

- Listing products on Walmart Marketplace requires meeting strict criteria, such as having a U.S. Business Tax ID, valid GTINs/UPCs, and a domestic fulfillment service. 
- Best practices for optimizing Walmart Marketplace product listings include keyword-rich titles, writing detailed, searchable descriptions, high-quality images, and competitive pricing.
- If Walmart finds your product priced significantly higher than on a competitor’s site (like Amazon), your product listing will be automatically delisted until the price is adjusted. 

## What are Walmart's product listing requirements? 
To successfully list products on [Walmart](https://www.channable.com/blog/how-to-sell-on-walmart), you must meet two sets of standards: seller eligibility and product content compliance. Walmart maintains strict quality control, making the application and listing process more selective than other marketplaces.

### Seller eligibility and compliance requirements
Before you can create a single product listing, your business must be approved by Walmart. Here are the requirements: 

- **Registered business entity**: Walmart only accepts registered businesses (LLC, Corporation, etc.), not individual sellers or sole proprietorships.
- **Business identification**: You must have a U.S. Business Tax ID (EIN) and a verified U.S. business address (international sellers must meet specific U.S. requirements). 
- **Product ID compliance**: Your products must have globally recognized, unique product identifiers, like GTIN/UPC/EAN, which often requires a GS1 Company Prefix.
- **Fulfillment capability**: You must show that you can fulfill orders, either through self-fulfillment from a B2C U.S. warehouse or by using Walmart Fulfillment Services (WFS).

### Product eligibility rules and restrictions
Not every product can be sold on the platform. Your catalog must strictly adhere to the [Prohibited Products Policy](https://marketplacelearn.walmart.com/guides/Policies%20&%20standards/Prohibited%20products%20&%20brands/Prohibited-products-policy:-overview) and other restrictions.

- **Prohibited products**: Counterfeit goods, certain weapons, specific restricted health products, and offensive/inappropriate content are strictly banned.
- **Restricted categories**: Some categories, such as jewelry, certain health and wellness items, and custom products, require pre-approval from Walmart before you can list them.
- **Legal compliance**: All products and listings must comply with all applicable local, state, and federal laws and regulations.
- **Refurbished items**: Listings for refurbished items must include the word "Refurbished" or "Restored” in the product name and description and must have a different UPC/GTIN than the new version.

### Product listing requirements and content guidelines 
To get your product published on Walmart, make sure your titles, descriptions, and images follow their specific content rules. 

![Walmart Product Listing Image 1.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmja1pcwr2gax07w1y7zfm1fa)

#### Product title requirements

- **Length**: Should be brief, typically under 150 characters.
- **Format**: Use proper capitalization (title case), and avoid all caps.
- **Content**: Must be clear and descriptive, including the Brand Name and Item Name.
- **Prohibited**: Do not include promotional claims (e.g., "Free Shipping," "Best Seller"), special characters (™, @, *), or retailer-specific information.

#### Description guidelines

- **Word count**: Typically requires a minimum of 150 words (varies by category).
- **Focus**: Describe the item's features, benefits, and specifications using keywords naturally.
- **Key features**: Must include 3 to 10 bullet points highlighting the most important attributes.

#### Image and media requirements

- **Main image**: Must be on a pure white background.
- **Quality and size**: Minimum resolution of 1500 x 1500 pixels for zoom functionality; maximum file size of 5 MB.
- **Number**: Walmart recommends a minimum of four images (one main, three secondary).
- **Prohibited**: No watermarks, logos, promotional text, or accessories not included with the product on the main image. Lifestyle images are generally allowed for secondary slots.

#### Pricing and inventory requirements

- **Price**: Must be competitively priced. Walmart may unpublish listings that are priced significantly higher than the same item on competing platforms. 
- **Inventory**: You must provide an accurate, up-to-date inventory count. A high cancellation rate (often caused by selling out-of-stock items) can lead to unpublishing.
- **Shipping weight**: Mandatory for calculating shipping costs and for logistics.

## 4 best practices to optimize your Walmart product listings
Below are some Walmart [product listing best practices](https://www.channable.com/blog/product-feed-optimization) (with examples) that you can follow to improve your item's visibility in search results, increase click-through rates, and ultimately drive higher sales. 

### Craft clear and compelling titles
Your title is the most important component for search relevance and attracting a buyer's click. It should be concise, keyword-rich, and follow a clear, predictable structure.

A proven structure for high-performing titles is:

- Brand Name + Item Name + Model/Style (if applicable) + Key Feature/Size + Color + Pack Count 
- For example: “BlendMaster 5-Speed Stand Mixer, 5.5 Quart Stainless Steel Bowl, Red”.

It's a good rule of thumb to place your most important and specific keywords (those a customer would search for) closer to the beginning of the title. And it's important to avoid subjective or promotional phrases like "best seller," "great deal," or "hot item." 

### Write detailed, searchable descriptions
Use the 3 to 10 required key features to detail the product's top selling points and specifications. If you were selling a backpack, you might include the following key features:

- Durable, water-resistant 600D polyester fabric
- Padded sleeve fits laptops up to 15 inches
- Two side mesh pockets for water bottles

The long description should provide more comprehensive information about the product's use, benefits, and specifications. Use short paragraphs and, if possible, brief sub-headers within the description to make it easy for shoppers to scan.

Finally, make sure that you answer common customer questions in your product description. For example, include care instructions, warranty information, and material composition.

### Use high-quality and consistent visuals
As mentioned earlier, make sure your main image strictly adheres to the white background and high-resolution (1500 x 1500 px minimum) rule. If you can, use all available image slots (Walmart recommends 7–8 images total). Besides standard product images, you could include lifestyle shots of your product in a real-life setting, graphic overlay images to highlight specific features or dimensions, and product videos. 

### Create competitive pricing
Walmart’s core philosophy is to offer the lowest possible prices. If Walmart finds the exact same product you are selling offered for a significantly lower price (including shipping) on a competing platform (like [Amazon](https://www.channable.com/blog/how-to-sell-on-amazon) or [eBay](https://www.channable.com/blog/how-to-sell-on-ebay-motors)), your Walmart product listing may be unpublished (or "delisted").

Use pricing tools or manual checks to ensure your price on Walmart remains the most competitive or, at minimum, matches your price on other major channels.

## Common mistakes to avoid when listing products on Walmart
Here are the top mistakes sellers make when listing products on Walmart Marketplace: 

- **Ignoring the Price Parity rule**: Listing the same product higher on Walmart than on competing sites can result in your listing being unpublished.
- **Inaccurate or missing GTIN/UPC/EAN**: Failing to use valid, GS1-registered unique product identifiers (UPCs) for every product variant will prevent the listing from going live. 
- **Poor management of inventory and shipping**: Listing products that are out of stock or failing to sync inventory leads to high order cancellation rates, which triggers seller performance penalties and potential account suspension.
- **Incomplete or generic attributes**: Leaving product specification fields (like material, power source, or dimensions) blank limits your visibility, as Walmart's search filters rely on this data to surface products. 
- **Neglecting key features**: Not making use of the “About this item” bullet point section means missing out on a prime opportunity to clearly highlight searchable features and benefits that customers quickly scan before purchasing.

## Start listing your products on Walmart today 
The quality of your Walmart product listing is the engine that drives your success on the marketplace. Optimized listings ensure compliance with strict product listing requirements, allowing you to capture high search rankings, win the Buy Box, and reach millions of active Walmart Marketplace shoppers. 

### Try Channable's Walmart Marketplace integration 
Channable's [Walmart Marketplace integration](https://www.channable.com/integrations/walmart-marketplace-api) allows you to maximize your product visibility: 

- **Automate product listings**: Apply rule-based optimizations to your data and ensure your inventory is updated automatically.
- **Sync order management**: Retrieve all your Walmart Marketplace orders in real-time and manage them centrally through your existing eCommerce platform.
- **Data-driven optimization**: Use performance metrics and insights to continuously refine listings based on revenue and other key metrics.

[Start a free trial today](https://www.channable.com/signup) and start selling smarter on Walmart Marketplace. 

Beginner's guide to Walmart Marketplace product listings

Walmart Marketplace keeps growing. Sales on the [platform grew by an incredible 34%](https://marketplace.walmart.com/growing-together-fy25/) in the last quarter of last year. Figures like that have made this rapidly expanding marketplace an attractive channel for thousands of ambitious retailers since its launch in 2009. It’s loved by millions of shoppers for its focus on value and customer service. And many sellers see it as a high-potential channel alongside older, more established platforms like Amazon Marketplace and eBay.

But as with any marketplace or sales channel, successful Walmart Marketplace growth depends on the quality and compliance of your product listings. And managing a large product catalog at scale can quickly turn into a complex, time-consuming task. 

In this article, we’re looking at effective strategies and best practices for Walmart Marketplace optimization. We’ll explain what optimized product feed management looks like, and how Channable’s [Walmart Marketplace integration](https://www.channable.com/walmart-api) helps you scale your catalog and grow faster on this exciting, high-potential marketplace.

## Key Takeaways

- Walmart Marketplace is growing fast, which means more opportunity and more competition at the same time.
- To scale effectively on Walmart Marketplace, keep your Walmart listing details optimized, and your inventory aligned with your eCommerce platform.
- [Listing optimization](https://www.channable.com/products/marketplace-integrator) problems often occur during routine changes like promos, stockouts, variant updates and delayed data updates.
- Channable helps by automating updates through our [Walmart Marketplace API](https://www.channable.com/walmart-api), with rules that keep your data consistent.
- Walmart Marketplace optimization means fewer manual fixes, faster reaction time and cleaner day-to-day operations

## Why Walmart Marketplace is a powerful growth channel
When you sell on Walmart Marketplace, you gain access to a vast market of loyal shoppers who already trust the Walmart brand. That’s a big advantage if you’re scaling up your eCommerce business, because you can tap into demand that’s already there instead of paying for every first click.

With over [700 million SKUs](https://stock.walmart.com/_assets/_6262411037be77864e843592286d0a3b/walmart/db/938/9487/presentation/Earnings-Presentation-FY25-Q3.pdf) now available on the platform, virtually any category of eCommerce business can find a niche here. But it is getting harder to stand out, especially if your catalog isn’t optimized for maximum visibility and performance here.

In short, Walmart Marketplaces offers lots of potential to grow your business and reach new customers. But only if your setup is built for Walmart Marketplace optimization.

## Walmart Marketplace growth: Strategies and best practices
Walmart Marketplace optimization is a continual process. To boost visibility and competitiveness, here are four proven strategies and best practices.

### Offer quality and reliability
Walmart rewards sellers that consistently meet their delivery promises. When orders ship on time and cancellations stay low, your offers keep their visibility and your performance stays stable. When shipping is consistently slow or cancellations rise, Walmart can limit how often your products appear, which makes growth harder. The goal is steady, dependable fulfillment week after week.

### Compete on price
Many shoppers come to Walmart expecting strong value, so price matters. But it’s not just “lower is better”. The best approach is to keep your pricing agile and easy to manage across a large catalog. Rule-based pricing, for example, helps you apply seasonal promos, temporary discounts or category-specific price changes across the right products in one go, without updating listings one by one.

### Build a scalable Walmart Marketplace assortment with consistent data
Start with a curated selection of products that already sell well for you and fit what Walmart Marketplace shoppers look for in your category. Demand can differ from other channels, so validate interest before you push your full range, especially for long-tail items.

As you expand, make sure every new SKU follows the same data rules. Keep titles, attributes, variants, and required fields consistent across the catalog, so new products publish cleanly and updates stay reliable when your source data changes. That consistency is what makes it realistic to grow in batches without adding a matching amount of manual work.

## Common challenges that impact Walmart Marketplace growth
Success on Walmart Marketplace is never a guarantee. Many new sellers on the platform run into common problems like these.

### Price drift during promos and repricing
A common scenario: a promo goes live in your webshop at 9:00, but Walmart Marketplace only reflects the change later. For a few hours, your listing shows the old price. That can cost you sales, trigger complaints, or force your team to log into Walmart Marketplace Seller Center and fix prices manually.

With scheduled price updates pulled from your webshop, you can also use rules to apply promo pricing, discounts, and special offers in a consistent way, then push those changes to Walmart Marketplace once a day at a set time. This matters even more when you sell on multiple channels, because each one runs on its own update cadence and data requirements.

### Stock availability information is out of sync
Suppose your Walmart listing shows an item is in stock while your warehouse is already out. Shoppers place orders you can’t fulfil, which leads to cancellations and hurts your performance metrics on the platform.

In another scenario, maybe your ERP or WMS shows an item is in stock, but your Walmart listing is outdated and shows you’re still out. When that happens, you miss out on sales and might end up paying for ads that send shoppers to an unavailable offer.

### Errors in product details and variants
Errors in your product data can harm your listings, because Walmart expects the same attributes to be filled in the same way across your whole catalog. For example: 

- If a shoe size is listed as “10” in one feed and “10 US” in another, Walmart’s catalog validation will treat them like different values.
- A multipack gets listed as a single unit because the pack quantity field is missing.
- Your ERP sends weight in pounds but your PIM sends it in ounces, which creates inconsistent specs in Walmart.

Walmart may flag these listings as missing or conflicting information. It may also split variants that should stay together or treat the same product as two separate items. For you, that means more manual work and slower publishing.

## How Channable supports Walmart Marketplace growth
Channable helps keep your Walmart Marketplace listings accurate day to day, even when your product data changes in your store, ERP, PIM or supplier files.

### Keep Walmart Marketplace updated automatically through an API connection
Our Walmart Marketplace integration keeps your operations moving without file uploads or manual edits. Stock updates run in real time through the order connection, so availability stays accurate as orders come in. Product content and pricing updates run on a schedule, by default once per day, so your listings pick up changes from your shop system without extra tasks for your team.

So when your pricing team launches a promotion or your product data changes, Channable pushes the updated information to Walmart Marketplace on the next scheduled update, without anyone needing to remember a separate Walmart Marketplace update step.

### Apply rules to automate optimization
Channable lets you set up simple if/then rules that adjust your data in the same way each time. Each rule has a clear trigger and a clear action. For example:

- If the pack quantity field is empty, fill it based on a pattern in the product title
- If a product is in a specific category, make sure the required Walmart attributes are filled in the right fields
- If weight comes in as pounds from your ERP, convert it to the unit you use everywhere else before sending it to Walmart

This saves time, because your team no longer has to manually fix the same problems over and over. You fix it once, set a rule, and then every current and future product listing benefits.

If you also manage multiple marketplaces, Channable’s marketplace integrator keeps those Walmart Marketplace-specific formats consistent whenever your source data changes.

## Wrapping up
Walmart Marketplace can be a lucrative channel, as long as you can keep your listings accurate and consistent at scale. Channable keeps Walmart aligned with your source data. Your team can push updates through our Walmart Marketplaces API on a schedule, then use rules to standardize attributes and fill missing fields. This helps you gain more visibility and scale faster on this rapidly growing marketplace.


Walmart Marketplace Growth: How to Scale Your Catalog for Faster Growth

A strong **TikTok eCommerce strategy** is becoming one of the most reliable growth channels for brands that want to stay relevant in a crowded digital landscape. As TikTok continues to evolve beyond entertainment into a commerce-first ecosystem, [TikTok Shop](https://www.channable.com/integrations/tiktok-shop) is changing how consumers discover, evaluate, and purchase products, often in a single scroll session.

What makes TikTok different is that it compresses the traditional eCommerce journey. Awareness, consideration, social proof, and conversion now happen inside one platform, powered by creators and community-driven content. 
For brands preparing their social commerce strategy, this shift means that TikTok is no longer just brand awareness, it’s a revenue channel that deserves a dedicated, scalable strategy.

In this article, we’ll break down how [TikTok Shop](https://ads.tiktok.com/business/en) fits into your broader eCommerce strategy, why it’s accelerating so quickly, and how brands can build sustainable growth using the right content, metrics, and marketplace infrastructure.

## Key takeaways

- TikTok Shop blends discovery, social proof, and in-app checkout into one experience

- Creator-led commerce is becoming a primary driver of trust and conversions

- Data, testing, and product feed quality are critical for long-term scaling

- Channable enables centralized, automated growth for TikTok Shop operations

## What is TikTok Shop and how does it fit your eCommerce strategy?
### Defining TikTok Shop
TikTok Shop is TikTok’s native marketplace functionality that allows users to purchase products directly within the app. Instead of redirecting shoppers to an external webshop, TikTok Shop embeds products into videos, LIVE streams, and creator content, creating a seamless shopping experience that feels native to the platform.

For brands, this means TikTok is no longer just influencing buying decisions, it’s owning the entire transaction. Product discovery, validation through creators, and checkout all happen in one place, dramatically reducing friction in the customer journey.

### TikTok Shop vs. traditional marketplaces
Traditional marketplaces like [Amazon](https://www.channable.com/integrations/amazon-marketplace-integration) or [bol](https://www.channable.com/integrations/bol-com) are built around active demand: users search for products they already intend to buy. TikTok Shop flips this model by prioritizing passive discovery. Products surface based on interests, behaviors, and trends rather than explicit search intent.

This difference has strategic implications. Success on TikTok Shop depends less on category dominance and more on storytelling, relevance, and timing. Brands that understand this shift are reallocating budgets toward TikTok commerce because it creates demand rather than competing solely on price.

## Why focus on TikTok eCommerce?
### TikTok is a discovery-first platform
TikTok’s algorithm is uniquely effective at introducing products to users who didn’t know they wanted them. Instead of relying on keyword searches, TikTok matches content to interests, behaviors, and cultural signals. This makes it especially powerful for brands launching new products, entering new markets, or targeting niche audiences.

For eCommerce teams, this means TikTok can drive incremental growth that search-driven channels often can’t, especially in saturated categories.

### Awareness and conversion happen together
On TikTok, inspiration and action are tightly connected. A user might discover a product through a creator video, see real-time comments validating it, and complete a purchase within minutes. TikTok Shop removes the traditional drop-off points between ad, landing page, and checkout.

This compressed funnel is one of the biggest reasons brands are seeing higher conversion rates compared to traditional social traffic campaigns.

### Creator-driven trust and social proof
Creators are the backbone of TikTok commerce. Their recommendations feel personal, relatable, and credible, especially compared to polished brand ads. TikTok’s comment sections, stitches, and duets further amplify social proof, allowing products to be validated publicly and transparently.

For brands, this means trust is earned through collaboration, not control.

### Ideal for cross-border and niche brands
TikTok Shop lowers barriers for brands that previously struggled with international expansion or limited brand awareness. Its algorithm doesn’t favor established names, it favors relevance. This levels the playing field for cross-border sellers, DTC brands, and niche product categories looking to scale efficiently.

## Building a winning TikTok eCommerce strategy
### Align your brand with TikTok culture
TikTok is not a platform where traditional advertising translates directly. Users expect content that feels native, entertaining, and authentic. Brands that succeed invest time in understanding TikTok culture trends, humor, pacing, and community norms and adapt their messaging accordingly.

This doesn’t mean abandoning brand identity. It means expressing it in a way that feels human and authentic rather than promotional.

### Choose the right product mix
Not every product is suited for TikTok Shop. The strongest performers tend to be visually engaging, easy to demonstrate, and capable of delivering value quickly. Products that solve a clear problem or trigger an emotional response are especially effective.

Strategic product selection helps brands focus creative and budget resources where they’re most likely to convert.

### Focus on formats that convert
Certain content formats consistently outperform others on TikTok Shop. User-generated content style videos feel more trustworthy, tutorials educate while selling, and reviews provide social validation.

LIVE shopping adds urgency and interaction which helps turn commerce into an event rather than a transaction.

A diversified format strategy helps brands capture different buying motivations across the funnel.

### Let data drive decisions
TikTok commerce rewards experimentation, but only if it’s measured. Brands should analyze which products, creators, and content formats drive meaningful outcomes. Data-driven iteration allows teams to double down on what works and cut what doesn’t before scaling ad spend.

## 5 practical TikTok eCommerce tips for brands and advertisers
### 1. Optimize product titles and creatives for discovery
TikTok is increasingly used as a search engine, especially by younger audiences. Clear, descriptive product titles and keyword-focused descriptions improve discoverability, while strong visuals ensure users stop scrolling. Your product creatives should communicate the value within the first few seconds.

### 2. Partner with creators for authentic storytelling
Creators understand how to communicate with their audiences in a way brands often can’t. Long-term partnerships lead to better performance because creators learn how your product fits naturally into their content style, resulting in higher trust and engagement. 

Another option is to highlight a few individuals from your company or brand to be the recognizable faces of your ads/videos.

### 3. Test short-form content variations
Small creative changes, like a different hook, tone, or CTA, can significantly impact performance. TikTok rewards frequent testing, and brands that iterate quickly stay on top of the algorithm while learning faster than competitors.

### 4. Use reviews and social proof to build trust
TikTok’s open comment culture allows potential buyers to see real feedback in real time. Highlighting positive comments, responding transparently, and amplifying creator testimonials reinforces credibility and reduces hesitation from new customers to click or purchase.

### 5. Centralize product feeds and inventory for scale
As TikTok Shop grows, manual product management quickly becomes a bottleneck. Centralized product feeds, automated updates, and real-time inventory syncing are essential for avoiding errors, overselling, and operational inefficiencies.

You may also see that different items are more popular on TikTok Shop than your other channels, trends pop up quickly and can shift purchase habits or the popularity of some products. Having a centralized overview of all your [multichannel ads](https://www.channable.com/) can add insights into your ad spend and inventory to make more informed decisions.

## Key eCommerce marketing metrics for TikTok Shop
A mature TikTok eCommerce strategy relies on performance visibility. Conversion rate and attributed revenue show whether content drives sales, while CPA and ROAS help evaluate efficiency. 

Cart-to-purchase ratios highlight friction points, and product performance by content type reveals which formats drive the strongest outcomes.

Monitoring these metrics consistently allows brands to scale confidently rather than relying on short-term virality.

## How Channable supports your TikTok eCommerce strategy
As TikTok Shop becomes a core sales channel, operational complexity increases. Managing products, pricing, and inventory manually across markets limits growth and increases risk.

Channable’s TikTok Shop marketplace integration helps brands centralize [product listing optimization](https://www.channable.com/products/marketplace-integrator), [sync inventory](https://www.channable.com/products/marketplace-integrator) and pricing in real time, and activate new markets faster. By reducing manual work and errors, teams can focus on testing, optimization, and creative performance instead of busywork.

Rather than treating TikTok Shop as a standalone channel, Channable enables brands to scale it as part of a broader, unified multichannel eCommerce strategy.

## Preparing your TikTok Shop to go viral
TikTok commerce is moving quickly from experimentation to expectation. Brands that invest now in strategy, infrastructure, and creator partnerships will be best positioned to compete as the platform matures.

A successful TikTok eCommerce strategy blends culture, data, and operational scalability. With the right tools and mindset, TikTok Shop can evolve from a testing ground into a predictable, high-impact revenue channel.

Ready to learn more? Explore all our eCommerce [articles and resources](https://www.channable.com/blog) to get you going!


TikTok eCommerce strategy: How to win with TikTok Shop in this year

So, you're wondering how to sell on eBay Motors? Smart move. As one of the world’s leading online marketplaces for vehicles and automotive parts, [eBay Motors](https://www.ebay.com/b/Auto-Parts-and-Vehicles/6000/bn_1865334) is a great opportunity to reach a large and highly specialized audience. Whether you're selling a classic car or a bulk of auto parts, this platform provides the scale you need to achieve your sales targets.

In fact, the Parts & Accessories category is the platform's biggest segment and is home to most of the high-volume sellers with large SKU counts. And eBay Motors isn't just for US based sellers, there are buyers from all over the world, allowing you to tap into a global market.

This article will be your guide to selling and scaling on eBay Motors. We’ll walk you through the entire process, sharing key strategies for high-volume success, and showing you how a tool like Channable can simplify your inventory operations and order management.

## Key Takeaways

- eBay Motors is a leading online marketplace for vehicles and automotive parts with millions of engaged buyers worldwide.
- Sellers can start small but must scale strategically by adopting data-driven methods, such as optimizing pricing, automating inventory management, and improving listing performance.
- Tools like Channable simplify the listing process, facilitate real-time inventory and order synchronization, and provide the marketplace integration needed to automate workflows and drive scalable growth.

## Getting started: How to start selling on eBay Motors

Here is your step-by-step guide to setting up your seller account and optimizing your eBay Motors listings for maximum sales.

### 1. Create and set up your eBay account
For professional sellers dealing in high-volume parts or multiple vehicles, create an account by [registering as a Business Seller](https://signup.ebay.com/pa/crte). This gives you access to specialized tools and features, including higher selling limits, bulk listing and management functions, the Discounts Manager to run sales and coupons.

### 2. Choose the right listing type

When listing an item on eBay Motors, you have two primary options. The right choice often depends on what you are selling:

- **Fixed price (Buy It Now)**: This listing type is best for Parts & Accessories (high-SKU items), high-demand vehicles with a clear market value, or listing multiple quantities of the same item. It offers an immediate purchase option at a set, stable price. 
- **Auction**: Best for unique or classic vehicles, rare parts, or items where the true market value is unknown. Auctions generate a sense of urgency and can result in a higher final price through a bidding war.

**Pro tip:** You can also add the Best Offer feature to encourage price negotiation. This feature is highly recommended for expensive items like vehicles or rare parts, as it provides more flexibility. A buyer can propose a price lower than your Buy It Now price, giving you the option to accept, decline, or make a counter offer.

### 3. Understand listing requirements and categories
This is where the platform gets specific. To ensure maximum visibility and compliance, you must use the correct data:

- eBay uses highly specific **categories** for Motors items. Selecting the right one is crucial for search results. For parts, make sure you drill down to the most specific category possible (e.g. instead of just "Brakes," use "Brake Pads").
- For Parts & Accessories, the most important requirement is the use of **product identifiers** and **compatibility information**. You must specify the vehicles your part fits (year, make, model, trim, engine, etc.) and unique product identifiers codes like UPCs, SKUs, ISBNs, and MPNs (Manufacturer Part Number). 
- The **VIN (Vehicle Identification Number)** is required for listing most vehicles newer than 1981. It ensures the listing is accurate and allows buyers to run their own history checks.

### 4. Use best practices for high-converting listings
To build buyer confidence and drive sales on eBay Motors, follow these best practices:

#### Write detailed product descriptions

- Include all options, specifications, and a full description of the item's history and current condition.
- For used items or vehicles, disclose all defects—dings, scratches, faded paint, or mechanical issues. Hiding flaws leads to negative feedback and returns. Honest listings build trust with potential buyers.
- Mention available documents like V5 Registration, MoT Certificate, Service History, or part fitment guides. 
- For vehicles, offering a report like AutoCheck is highly recommended as listings that include this often get a boost in search visibility.

#### Include high-quality photos 

- Take at least 12-15 high-resolution, clear, well-lit photos. Circle the vehicle (exterior, interior, engine, trunk, odometer). For parts, photograph all sides, close-ups of any flaws, and the part number label.
- Avoid text, logos, or marketing on your primary listing photos.

It's also important to clearly state your payment terms, expected collection/delivery arrangements, and any applicable taxes or fees before the buyer commits.

## 4 strategic tips for increasing your sales on eBay Motors
Once your foundation is set, the path to greater revenue on eBay Motors involves scaling your operations and using the data provided by the platform. Here are four essential strategies to help you boost your visibility and sales volume.

### 1. Manage your inventory efficiently 
For high-volume sellers, especially in the Parts & Accessories category, inventory management can be the single biggest bottleneck. Here are some tips to keep your inventory organized: 

- **Sync stock levels**: The primary goal is avoiding "out-of-stock" sales and cancellations, which severely penalize your seller ranking. [Use a feed management tool](https://www.channable.com/products/product-feed-management-tool) to sync stock levels across eBay Motors and all your other sales channels in real-time.
- **Centralize your product data**: If you have high SKUs, consolidate all product data—descriptions, fitment details, pricing, and images—into a single source. This makes bulk updates and error correction fast and reliable.

### 2. Use data to optimize listings, pricing, and promotions 
To win the sale, you need to be smarter than the competition, and that means being data-driven:

- **Use competitive pricing**: Monitor your competitors and use dynamic pricing tools to keep your prices competitive while maximizing margin. Adjusting your price by just a few cents can make the difference in winning the coveted [Best Match](https://www.ebay.com/help/selling/listings/listing-tips/optimising-listings-best-match?id=4166) search ranking.
- **Use eBay's research tools**: Identify the keywords buyers are actually using and optimize your listings. Make sure your titles are keyword-rich, and that you use every relevant Item Specific field to improve search filtering. 
- **Offer discounts based on data**: Identify products with high views but low conversion rates. Apply targeted discounts using Sales Events or Markdown Manager to quickly move this slow-moving stock and free up warehouse space.

### 3. Leverage repeat customers and reviews 
In an open marketplace with a lot of competition, your reputation is your strongest asset. Consistent five-star feedback converts browsing buyers into confident customers. 

- **Achieve Top Rated Seller status**: Fast, professional communication and quick fulfillment times are essential for earning the [Top Rated Seller status](https://www.ebay.com/sellercenter/protections/top-rated-program). This status boosts your visibility in search results and often lowers your final value fees.
- **Encourage buyers to leave positive reviews**: Follow up with customers after a successful delivery and ask them to share their positive experience.
- **Target repeat buyers**: Use your customer data to anticipate future purchases. For items with a predictable lifespan (like brake pads, oil filters, or wiper blades), send a targeted email offer just before the time they are likely to need a replacement.

### 4. Expand your product range strategically 
One way to drive more sales is to identify complementary products. Use your sales data to see what items are frequently purchased together. For example, if you sell brake rotors, start listing the matching brake pads. Bundling these items can increase your average order value (AOV).

## How Channable helps sellers on eBay Motors
Now you have the playbook for success, but putting these strategies into action (especially with a large product catalog) can quickly become challenging. Trying to execute these tips manually across multiple channels is the single fastest way to encounter overselling and inconsistent data.

That's where Channable's Multichannel Platform for eCommerce comes in. Channable helps sellers manage thousands of product listings and boost revenue on marketplaces like eBay Motors. Here's how:

### Centralize listings and orders with Channable's Marketplace Integration
Channable's [Marketplace Integrator](https://www.channable.com/products/marketplace-integrator) allows you to connect your existing product data source (PIM, ERP, or webshop) to eBay Motors and other marketplaces. This centralizes all your listings, inventory, and orders, removing the need to manage each channel individually. 

Channable's [eBay API](https://www.channable.com/integrations/ebay) provides real-time stock updates daily. This synchronization is essential for high-volume sellers on eBay Motors, as it actively prevents "out-of-stock" sales and cancellations, safeguarding your valuable Top Rated Seller status. You sync product data such as prices and inventory from one place, providing protection against costly manual errors. You also save time by allowing the direct API connection to sync all your orders back to your online shop so that you can fulfill them from one place. 

### Detect errors and improve listing performance on eBay Motors
Channable detects errors and prevents listing rejections by running quality checks before listings go live. By removing the chance of human error, you can easily avoid negative reviews and seller penalties. You can also apply powerful "if-then" rules to fine-tune product data. For example, automatically adding a specific keyword to the title of all products, or ensuring every product has all relevant Item Specific fields populated to boost visibility in filtered searches. 

### Auto-categorize and auto-map product information for faster setup
Instead of manually uploading thousands of product SKUs, you can auto-categorize and auto-map existing product information to match eBay’s specific requirements. This drastically reduces setup time from weeks to minutes, allowing you to start selling your product range on eBay Motors almost immediately. 

## Conclusion: Increase your sales on eBay Motors today 
So there you have it. Selling on eBay Motors is a massive opportunity for retailers looking to increase visibility and boost revenue. From getting your seller account up and running and figuring out the right listing formats, to implementing advanced strategies like data-driven discounts, we hope this guide will be the foundation to succeed on eBay Motors. 

With Channable,  you can transform the complex challenge of scaling on a platform like eBay Motors into an automated, growth-focused process. Our eBay Marketplace Integration ensures your inventory is always synced, your orders flow smoothly, and your listings are optimized to reach the maximum number of global buyers. 

Want to see what Channable can do for you? [Start a free trial today](https://www.channable.com/signup). 

How to sell on eBay Motors

If you’re managing product listings on eBay, you may be facing the same challenge that a lot of multichannel teams run into: your listings are not “bad,” but small data issues keep costing you visibility, clicks and time. Missing [item specifics](https://www.ebay.com/sellercenter/listings/item-specifics), a confusing title or a low-quality image can be enough to make your listing underperform.

The solution is **eBay product listing optimization**. And it might be easier than you think. With the right strategy, you can create accurate, consistent, buyer-friendly listings that match how people actually search on eBay. Plus, you can introduce new workflows that let your team work faster, without checking every SKU by hand. Read on to learn how.

## Key Takeaways

- eBay listing optimization improves visibility and conversion by aligning your product data with how buyers search and filter on eBay  
- Strong listings use clear, keyword-led titles, well-organized product data and straightforward descriptions that help buyers decide  
- Common issues include repeated keywords, incomplete attributes and weak images, which can reduce click-through
- Ongoing optimization matters because the more engaging you make your listing, the better they’ll perform on eBay over time
- Channable lets you centralize product feed management, automate updates and keep your listing consistently optimized

## What is eBay listing optimization?
eBay product listing optimization means structuring your product listings to make them as visible as possible in eBay search results. Like any [marketplace](https://www.channable.com/products/marketplace-integrator), it’s all about increasing the chance that shoppers click and buy. It combines keyword choices, accurate product data, high-quality images and regular performance checks.

eBay’s search system evaluates your listings’ relevance and quality. Relevance comes from how well your title and item specifics match what someone searches for. Listing quality comes from how complete your data is and how easy it is for a buyer to understand what you are selling.

## Core elements of high-performing eBay listings
High-performing listings provide clear, correct information that’s easy to scan and easy to trust. All the elements are consistent and support each other to give the customer a rich understanding of the product, from the title in search results to the details on the product page.

### Optimizing eBay titles for search and clicks
eBay product titles are important to get right. You have up to 80 characters, so use the space, but keep it readable.

Start with the essentials: brand, product type and the key detail that separates this item from similar options. That might be model number, size, color, material or compatibility. Use wording buyers actually use. For example, if you sell a stainless-steel coffee maker, “stainless-steel coffee maker” sounds much better than something more vague or technical, like “metal brewing system.”

Avoid promotional language and repeated keywords. If the title feels spammy or hard to read, people are less likely to click. Focus on details that add real meaning.

### Writing descriptions that convert
Your description should answer the questions buyers have before they purchase. Keep paragraphs short and use a simple structure so the key details are easy to find.
Start with what the product is, confirm it is new and list everything that’s included. Then add decision-making details like dimensions, materials, features and compatibility. Clear descriptions help ensure the product matches the customer’s needs. They also help cut down on support contacts and returns.

### Using item specifics and attributes correctly
Item specifics are the structured fields under your title, such as brand, size, color and condition. Buyers use these fields to filter results. eBay also uses them to match listings to searches and categories.

Fill in every relevant item specific. Missing attributes can keep your listing out of filtered results even when the product is a perfect match. Choose the right category and complete the suggested attributes for that category, so your listing data aligns with how eBay organizes products.

### Images that drive clicks and trust
Images often decide the click. They also shape whether a buyer feels confident about condition and quality.

Use clear, well-lit photos that show the product from multiple angles. Keep the main image simple on a neutral background. eBay allows up to 12 images per listing, so use the extra space to show key features, labels, connectors, texture and anything that matters for fit or compatibility. If you sell used items, show any flaws clearly so there are no surprises.

Many eBay shoppers browse on mobile, so images need to stay sharp and understandable at smaller sizes.

## Common eBay listing optimization mistakes to avoid
Even experienced sellers run into the same problems. These are the ones that tend to hurt performance most.

- **Keyword stuffing in titles**. Repeating the same term makes titles harder to read and can reduce clicks.
- **Leaving item specifics blank**. Missing attributes can keep listings out of filtered searches.
- **Using vague descriptions**. Phrases like “excellent quality” do not answer buyer questions. Buyers look for specifics.
- **Poor image quality**. Blurry photos or dark lighting makes people hesitate.
- **Not updating based on performance**. If a listing underperforms, small changes to title wording, images or item specifics can make a difference.

## eBay product listing optimization with Channable
When you manage hundreds or thousands of products, it’s not efficient to update listings by hand. That’s where eBay product listing optimization benefits from a structured feed approach.

[Product feed management](https://www.channable.com/products/product-feed-management-tool) centralizes your product data so you can create, optimize and update eBay listings at scale. Our [eBay integration](https://www.channable.com/integrations/ebay) seamlessly syncs product data and offer data (stock and pricing)between your eBay shop and your eCommerce platform. Instead of having to reformat your product catalog for eBay, Channable lets you automatically push formatted listings without editing each listing by hand.

This makes it easier to keep titles consistent, map attributes properly and maintain complete item specifics across your catalog. It also helps when product data changes, since you can update once and keep listings aligned.

If you sell on more channels, Channable also supports you with key marketplace integrations, including our [Kaufland Marketplace Integration](https://www.channable.com/integrations/kaufland), [Walmart Marketplace integration](https://www.channable.com/walmart-api), [Amazon Marketplace integration](https://www.channable.com/integrations/amazon-product-feed) and more APIs for popular shopping sites worldwide. With our [multichannel eCommerce platform](https://www.channable.com), you can manage multiple eCommerce channels from the same place without having to rebuild your process for every channel.

For paid campaigns, Channable’s [PPC optimization](https://channable.com/products/ppc-tool) tool lets you manage campaigns across platforms from one place. We also offer useful AI-powered features, like [AI product categorization](https://www.channable.com/products/smart-categorization) and [AI Product Attributes](https://www.channable.com/products/smart-attributes-ai) which help enrich and structure your data so listings are easier to complete and keep consistent.

## Wrapping up
eBay listing optimization is ongoing work. Titles, item specifics, images and descriptions all influence whether shoppers find your products and whether they feel ready to buy. The basics are straightforward: use buyer language in titles, complete your item specifics, write clear descriptions and make images easy to trust.

If you manage a large catalog, the biggest challenge is usually consistency. Channable lets you update your listings reliably and keep data structured, so your listing quality improves without adding to your team’s daily workload.

Explore Channable’s [eBay integration](https://www.channable.com/integrations/ebay) to see how centralized feed management supports eBay listing optimization at scale.

eBay Listing Optimization: How to Improve Visibility and Conversion with Better Listings

Ever feel like you're throwing money at Facebook ads with little return? You're not alone. [Advertising costs are skyrocketing](https://www.forbes.com/sites/forbescommunicationscouncil/2022/11/14/how-marketers-are-fighting-rising-ad-costs/), making effective campaigns more important than ever. 

The good news? With a smart strategy, you can maximize your ROI and skyrocket your eCommerce sales. In this article, we’ll reveal 5 practical tips to turn Meta ads into your sales superpower.  

## 1. Create a seamless shopping experience with Facebook Shop 

Have you ever seen an engaging Facebook ad and clicked it, only to encounter a confusing website navigation that made finding the product a chore? Yeah, we've all been there. But what if you could offer a streamlined shopping experience directly on Facebook?

Enter the [Facebook Shop](https://www.channable.com/integrations/facebook-shops): your virtual storefront within the platform itself. This lets customers browse, add products to their cart, and complete purchases directly on Facebook, removing the need to hop over to your website.

But your Facebook Shop isn't just a list of your products; it's an extension of your brand. You can customize it with cover images, brand colors, and featured products to create a visually appealing and engaging shopping experience.

![Facebook Shop to boost conversions.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/bt7pokpUR5eJbBYd4hW4)

In fact, directing people who click on your ads to your Facebook Shop can [boost your return on ad spend by 30%](https://www.facebook.com/business/help/786101482615028?id=168790679260509). To do this, choose the “Website and shop conversion” location during the ad setup process.

Currently, the “Website and shop” conversion location is only available to US advertisers, but luckily there’s a workaround. You can select the “Checkout on another website” option and add a link to your Facebook Shop. 

## 2. Leverage Facebook’s Dynamic Creative Optimization campaigns 

![Facebook dynamic creative optimization to boost conversions.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/AZIdxypIQI2RlTbFNEvc)

If you're looking to get more out of your Meta ads in 2024, consider running [Dynamic Creative Optimization](https://www.facebook.com/business/help/170372403538781?id=244556379685063) (DCO) campaigns. DCO takes the guesswork out of choosing the perfect ad format and messaging by automatically testing different combinations of images, videos, headlines, and descriptions with your target audience. 

Instead of spending hours crafting numerous ad variations, you provide DCO with a pool of your best creative assets. It then takes the reins, dynamically assembling unique ad combinations for different audience segments. 

You can also use Facebook’s dynamic ads to promote your entire product catalog. If you’ve uploaded your product catalog to Business Manager, you can launch personalized product ads based on user behavior. 

For example, if someone has viewed a specific product on your website, you can retarget them with the exact product (and similar recommendations) to keep your products top of mind and increase the likelihood of a conversion. 

## 3. Use broad targeting for better results 

While Facebook's granular targeting options can be tempting, focusing on small, super-niche audiences can limit the platform's ability to optimize your campaign for maximum reach and engagement. 

That’s because a larger audience enables Facebook's algorithm to test different audiences, optimize ad performance, and find users who are most likely to purchase your products. Targeting overly narrow audiences limits the platform's ability to find the best-performing users, potentially leading to higher costs and lower reach. 

According to Facebook, the ad delivery system works best when your audience size is between [2 to 10 million people](https://www.facebook.com/business/ads/ad-targeting). 

## 4. Make sure your campaigns complete the learning phase

Whenever your ad appears, Facebook’s delivery system gathers insights on the ideal audience and placements. The more it shows, the smarter it gets at maximizing its performance. This is called the learning phase. 

During the learning phase, Facebook’s delivery system figures out the best way to deliver your ad set, that’s why you’ll usually see performance fluctuations and higher costs per result. At this point, most people make either changes to their ads or turn them off completely. 

To give your ads the best chance of converting, you need to allow time for your ad sets to exit the learning phase. This means you should avoid making any edits as this causes your ad sets to re-enter the learning phase. 

Your ad sets usually exit the learning phase after 50 optimization or conversion events. This could be website visits, cart additions, or purchases depending on your campaign goal. Most eCommerce brands will have purchases as their conversion event, but even product page visits or add to carts are valuable signals for Facebook to learn from. 

The more data Facebook has, the better it understands your audience and your ad's strengths, leading to improved targeting and delivery.

## 5. Experiment with UGC content for your ads 

![UGC content for Facebook ads.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/fLc7ZBgRTW6qa1lvYE1A)

Instead of flashy product ads, authentic user-generated content (UGC) could be the key to driving conversions for eCommerce brands in 2024. Think genuine customer reviews, testimonials, and everyday people enjoying your products. Since it comes straight from real fans, UGC feels authentic, trustworthy, and way more persuasive than traditional ads.

In fact, UGC can [increase click-through rates for Meta ads by up to 300%](https://getflowbox.com/blog/ecommerce-conversion-rate-ugc/), resulting in a 50% drop in cost-per-acquisition. Remember, "real" doesn't mean blurry or unprofessional. Choose high-quality UGC that reflects your brand and always get permission before using it. You can even experiment with different formats like product demos, before-and-afters, and customer stories.

## 6. Increase your Facebook ad conversion rates with Channable

Maintaining an up-to-date product catalog is crucial for success on Facebook Shop and for dynamic product ads. This ensures shoppers see accurate information about your products, including their availability, pricing, and product details. 

Channable’s [Feed Management tool](https://www.channable.com/products/product-feed-management-tool) keeps your product information up-to-date and consistent across all of your platforms, including Facebook Shop. With Channable, you can save time and resources by creating and managing all your product feeds in one place. 

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/wbrmfpfdgNc?si=9SZ5s0oT6augtecT" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

Channable’s [built-in Smart Categorization](https://www.channable.com/products/smart-categorization) lets you categorize your products in only a few minutes with the help of AI, reducing the time you would usually spend optimizing your Facebook product feed. Without the need for manual product categorization, you’ll be able to get your ads up and running in no time.

You can also create eye-catching visuals for your ad campaigns at scale with Channable's [Dynamic Image Editor](https://www.channable.com/products/dynamic-image-editor). Generate countless variations featuring real-time sale prices, special discounts, or new stock notifications - all directly from your product data. 

With the image editor, you can eliminate manual image editing and save valuable time while creating multiple ad variations for DCO campaigns. 

Want to learn more about Channable? [Sign up for a free trial account](https://www.channable.com/signup). 


Tips to improve your Facebook Ad conversion rates

With Instagram boasting a projected 1.4 billion users worldwide by 2024, the social media platform has become a retailer's paradise. 

Instagram's visual nature is the perfect match for eCommerce brands, allowing you to showcase your products in an engaging way and connect directly with potential customers. But how can you create ads that stand out on the feed? 

In this guide, we'll unveil the secrets to creating Instagram ads that convert. From strategic budget scheduling to engaging video subtitles and A/B testing your ad creative, we'll equip you with the knowledge you need to turn scrollers into shoppers.

## 1. Test different variations of your ad creative 

Unlocking more conversions on Instagram ads is all about testing and optimizing your creative. While targeting is important, it’s your content that will turn Instagram users into potential customers. 

By experimenting with different elements, you can discover what resonates most with your audience. Remember, Instagram is a visual platform. So while catchy descriptions are important, testing images and videos can be even more impactful.

### Video hooks 

If you’re running brand awareness ads on Instagram, videos can be a great way to introduce your product to potential customers and educate them on the unique features or the problems it solves. But with less than 3 seconds to grab a person’s attention on Instagram, you need to get the hook of your video right.  

A strong hook can boost your ad watch time and click-through rates. That's why testing different hooks is one of the best ways to optimize your video ads. By continuously testing, you can discover what resonates best with your audience, leading to improved ad performance. 

Here are some Instagram video hook ideas that you can test:

- **Start with a question:** Such as "Ever wish you could solve [pain point]?"

- **Showcase a surprising transformation:** Show before and after using your product.
 
- **Add a dash of humor:** Make the audience laugh with a relatable scenario.

- **Highlight a unique feature:** Show what sets your product apart from competitors. 

### Message angles and offers 

For image ads you can test different message angles in the copy of the visual. For instance, let’s say you sell men’s wallets, you could test angles like “No more bulky wallets”, “RFID safe”, or “Made from premium leather”. 

Finally, as consumers love a good deal, you can also experiment with different offers in your ads. See how your audience responds to:

- **Discounts:** Percentage off, flat price reductions, etc.

- **Value bundles:** Combine products for added appeal or cost savings.

- **Frictionless benefits:** Free shipping or returns can ease purchase hurdles.

- **Seasonal or limited-time offers:** To create a sense of urgency.

**Tip:** When testing, change only one variable at a time - whether that’s the hook, the angle, or the offer. This way, you can pinpoint what drives the most conversions. You might be surprised at how simple tweaks can significantly boost your Instagram ad success. 

## 2. Maximize conversions with strategic budget scheduling

![2_budget scheduling Instagram ads-new.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/av1SlpR6IY226HGXxwHx) 

Once your Instagram ads start gaining traction and you understand what resonates with your audience, it's time to level up your budget strategy. This involves fine-tuning your targeting for even better results and scheduling your ad spend strategically to maximize ROI.

Dive into your analytics to identify periods with higher engagement, sales, or website traffic. Are there specific days of the week or times of the day where your audience is most active? 

Or when you get most of your sales? Leverage these insights to schedule budget increases during those peak periods. This ensures that your ads reach the right people at the right time, maximizing your chances of conversions. 

Understandably, some advertisers may not want to limit the days and times their ads show. So another way Instagram's budget scheduling feature could come in handy is if you’re running a flash sale or exclusive promotion. You can schedule a budget boost for the duration of the offer to capture maximum attention and drive sales.

## 3. Launch an Advantage+ shopping campaign 

![Advantage+ shopping campaigns to increase Instagram conversions 2.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/PrDDvcwQiS9wl1bzHz7a)

Meta’s [Advantage+ shopping campaigns](https://www.facebook.com/business/ads/advantage-plus-shopping-campaigns) are a relatively new campaign format, specifically designed to drive more conversions for eCommerce and retail brands. Advantage+ campaigns leverage machine learning to automatically manage various aspects of your ad campaign, including targeting, bidding, and creative selection. This saves you time and effort compared to manually setting up and optimizing campaigns.

These campaigns cover the entire customer journey, from initial awareness to conversion, by automatically showing different ad variations to different audiences based on their purchase likelihood. Meta's algorithm optimizes your campaign based on conversions, and spends your budget where it's most likely to deliver results.

While brands using Advantage+ shopping campaigns have seen a [32% increase in return on ad spend](https://www.facebook.com/business/help/1362234537597370), we highly recommend testing it with a small budget before committing to a larger campaign.

**Tip:** As you can upload up to 150 images and videos in Advantage+ shopping campaign and the more visuals you supply the better, you’ll want to optimize your creative production process. Channable's [Dynamic Image Editor](https://www.channable.com/products/dynamic-image-editor) allows you to create multiple ad variations featuring real-time sale prices, special discounts, or new stock notifications - all directly from your product data. 

## 4. Allow customers to check out on Instagram Shop

![Advantage+ shopping campaigns to increase Instagram conversions.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ojABIFdwTbWeI6XAvEJO)

Advertisers who direct their ads to the Instagram Shop checkout can create a streamlined buying experience that reduces friction and boosts conversions. If a potential customer spots your eye-catching product photo on an ad, instead of facing the hurdle of navigating to a separate website, they're presented with a seamless option to buy directly within the Instagram app.

Your Instagram Shop is like an extension of your brand as you can create an interactive, visual shopping experience to connect with potential buyers. 

You can use it to share your brand story and create custom product collections for Instagram users to browse through. Having an Instagram Shop also allows you to tag your products in your organic posts, increasing discoverability and the chance of making sales. 

**Tip:** Using a [Feed Management tool](https://www.channable.com/products/product-feed-management-tool) like Channable keeps your product information up-to-date and consistent across all of your platforms, including [Instagram Shop](https://www.channable.com/integrations/instagram). This allows you to save time and resources by creating and managing all your product feeds in one place. 

## 5. Make video ads that capture attention without audio

Did you know the average viewer scrolls by with the sound off [75% of the time](https://digiday.com/sponsored/75-percent-of-people-watch-mobile-videos-on-mute/)? So if you’re running video ads with a voiceover without closed captions, you might be missing opportunities to connect with potential buyers. 

If you don’t want to overwhelm your video editor with adding captions to every Instagram ad, there are plenty of [AI-powered subtitle generator tools](https://www.assemblyai.com/blog/best-ai-subtitle-generators/) that you can use to speed up the process. 

Not only do captions make your ad accessible to everyone, but Facebook data shows they can [boost engagement by 12%](https://www.facebook.com/business/news/updated-features-for-video-ads). 

Additionally, skip the overreliance on music. While a well-placed soundtrack can enhance your ad, it shouldn't be the sole storyteller. Instead, let your visuals do the heavy lifting. Remember, showing is always better than telling. 

So try to create an ad that tells its story entirely through images, with no sound or captions needed. 

Expert tips to boost your Instagram ad conversion rates

## Crafting captivating ads in a crowded social media landscape

Social media platforms offer unmissable advertising opportunities, but they're also crowded digital spaces.
 
To stand out, advertisers need to craft ad campaigns that captivate and convert. This involves creating ad experiences that matter, connecting with customers, and reaping the rewards of an informed, engaged, and inspired audience. **Facebook automated ads** are key to achieving this.

Utilizing strategies like dynamic creative optimization and a strong **Facebook ads strategy** are essential for ensuring your ads capture attention. By refining your strategy and leveraging tools like Meta's dynamic creative, you can create personalized, engaging ads that resonate with viewers and drive results. 

While dynamic creative isn't a groundbreaking concept, refining your optimization strategy is akin to perfecting your storytelling craft, ensuring your ads capture the attention and imagination of your audience in a crowded digital landscape.

## The influence of social media on consumer behavior
![Image Editor_Facebook Ads-02.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/0vBZ7McNQwW84oNqzBO6)
Social media is a platform where advertisers need to be seen and visible since it highly influences purchase behavior:

- [97% of Gen Z](https://www.forbes.com/sites/forbesagencycouncil/2021/05/17/gen-z-and-the-rise-of-social-commerce/?sh=16cd8213251d) use social media as their top source for shopping inspiration.
- [87% of consumers](https://www.facebook.com/business/news/insights/how-instagram-boosts-brands-and-drives-sales) take action after seeing a product on Instagram, whether it's following a brand, visiting its website, or making a purchase online.
- [54% of social media users](https://www.searchenginewatch.com/2020/11/20/how-social-media-influence-71-consumer-buying-decisions/) use social media to research products.

## New to dynamic creatives? Let's get started

New to the world of automating and crafting Facebook dynamic product ads? Let's clarify a few things for you. Dynamic creatives are a feature on Meta that allows you to blend up to 30 ad assets on the fly. But here's the kicker: which 30 ad assets are the right fit for your campaign?

The key lies in devising a personalization strategy that harnesses first or third-party data, such as location intelligence, audience interests, language, or even weather data. 
![Image Editor_Facebook Ads-03.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/k40PSXnnRpSZCjYz5rhy)
This strategy, known as dynamic creative optimization (DCO), is pivotal for tailoring ads to your audience's preferences and enhancing your overall Facebook ads strategy.

## Understanding dynamic creative and dynamic creative optimization

Now, let's address a common point of confusion: the difference between dynamic creative and dynamic creative optimization. While these terms are often used interchangeably, they essentially refer to the same thing with slight differences.

Dynamic creatives allow you to set up multiple ad campaigns targeting different audiences, locations, or interests on Meta. However, managing these campaigns manually can be time-consuming.
 
That's where automation comes into play. Meta's dynamic creative is a boon for advertisers seeking to save time and resources, particularly smaller businesses lacking a dedicated marketing team, by facilitating **Facebook automated ads**.

## Leveraging dynamic creative optimization platforms

But here's the thing: if you crave even more control, Meta's dynamic creative might not cut it. That's where dynamic creative optimization solutions shine. 

These platforms automate the entire process of creating and managing dynamic creative ads, making your life a whole lot easier, especially when dealing with a complex **Facebook dynamic ads template**.
![Image Editor_Facebook Ads-04.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/5rBiJQFTDGNK0fcTOKWF)
As a Meta Business Partner, Channable has supported many of our partners, agencies, and brands in successfully launching dynamic creative ad campaigns. 

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/lg39N-y7evo?si=M5oxabBKDL7fTWrK" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

In our suite of solutions, we call our dynamic creative optimization feature the [Dynamic Image Editor.](https://www.channable.com/products/dynamic-image-editor)

## How to automate your Facebook product ads

In this walkthrough, we take you through the steps it takes to create, automate, and optimize your product feed listings for **Facebook dynamic product ads** as the example.

<center><p style="text-align: center;"><a style="display: inline-block; padding: 12px 24px; border: 0; border-radius: 3px; font-weight: bold; letter-spacing: .0625em; text-transform: uppercase; background: #e54692; color: #fff; text-decoration: none;" href="https://democenter.channable.com/share/9pjofnlks6uq">View the walkthrough</a></p></center>

## Best practices for dynamic creative optimization

Now, let's dive into some best practices for dynamic creative optimization:

- **Dynamic product information**: generate optimized, hyper-relevant, product ads directly from your feed, at scale.

- **Experiment with CTAs**: Try multiple call-to-action images and messaging to gauge audience preferences.

- **Craft concise ad copy**: Tailor ad copy to the short attention spans of Facebook and Instagram users.

- **Attention-grabbing visuals**: Ensure visuals are attention-grabbing and have a clear focal point.

- **Minimize text in images**: Avoid clutter and optimize for mobile viewing by minimizing text in ad images.

- **Capture attention early**: Grab attention within the first few seconds of video ads.

- **Brand recognition**: Incorporate branding elements to boost brand recall in your templates and campaigns.

- **Vertical aspect ratio**: Opt for a vertical aspect ratio to maximize screen space on mobile devices.

By implementing these best practices and leveraging dynamic creative optimization strategies, you can create highly effective Facebook product ads that resonate with your audience and drive results.
 ![Image Editor_Facebook Ads-05.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/blc7UnRhQ3s9ywa4dGnQ)
If you're ready to take your dynamic creative ads to the next level, consider what Channable's solutions and expert guidance can do for you and your business.


Facebook automated ads: How to create Dynamic Product Ads that convert

Looking to reach millions of eager buyers in the Polish market? The most effective way to do that is to learn how to sell on Allegro. If you're wondering where to begin, this straightforward guide is your answer. We've broken down the entire journey into easy-to-follow steps, covering everything from setting up your account to creating compelling product listings. Let’s get you ready to start selling on Allegro.

## Key Takeaways
- Allegro is the leading online marketplace in Poland, with over 21 million active buyers. This makes it a great platform for sellers who want to reach a massive and engaged audience.

- Channable's Allegro Marketplace API enables sellers to automatically create, list, and edit products in bulk, while ensuring inventory levels are always synchronized between your back-of-shop and the Allegro marketplace.

## Why sell on Allegro?
If you're looking to break into the Polish market, selling your products on Allegro should be your first point of business. In 2025, Allegro had [21 million active buyers](https://about.allegro.eu/system/files-encrypted/nasdaq_kms/assets/2025/05/23/5-24-00/Results%20presentation%20Q1%202025.pdf), with over 15 million of those shoppers located in Poland. This isn't just another marketplace, it's the default choice for online shopping in the region. 

But the sheer size of the audience is just the beginning. The real advantages lie in the ecosystem Allegro has built for both buyers and sellers.

Here are the key benefits of selling on Allegro:
- **Unrivaled market access:** Selling on Allegro gives you direct, immediate access to the vast majority of Poland's online shoppers. Instead of spending a fortune on marketing to attract customers to your own website, you can place your products directly where consumers already are.

- **Built-in consumer trust:** Allegro is a household name in Poland, synonymous with secure and reliable online shopping. By listing on their platform, you instantly leverage that trust. Customers are more likely to buy from a brand on Allegro than on a standalone website they’ve never heard of.

- **A complete eCommerce ecosystem:** The platform is more than just a listing site. With integrated solutions like Allegro Smart! for free delivery, Allegro Pay for "buy now, pay later" options, and Allegro Ads for promotion, you have a full suite of tools at your disposal to drive conversions and build customer loyalty.

For serious brands and resellers, the opportunity gets even bigger. To truly maximize your efficiency and sales potential, it's a smart idea to integrate Allegro into your multichannel eCommerce strategy. This is where multichannel management tools come into play. These tools act as a central hub for all your sales channels (including Allegro, your online store, social media, etc.)

## What is Channable and why use it to increase your sales on Allegro

[Channable](https://www.channable.com/) is a multichannel platform for eCommerce, helping brands and resellers list, advertise, and optimize millions of products across channels and platforms. Channable enables you to manage product data from a single interface and sell your items on over 2,500 marketplaces, price comparison websites, and affiliate networks.

With Channable, you get access to a full-suite of eCommerce tools, including: 
- **[Feed management](https://www.channable.com/products/product-feed-management-tool):** Import a product feed from any source (your website, ERP system, or even a simple CSV file) and use powerful "if-then" rules to clean, enrich, and optimize all your product data. This ensures every channel gets the exact information it needs in the perfect format. 

- **[Marketplace integration](https://www.channable.com/products/marketplace-integrator):** Channable uses real-time API connections to push your optimized product listings directly to marketplaces, keeping price, stock, and product content perfectly in sync. No need to manually upload product information to each channel. 

- **[AI-powered smart attributes](https://www.channable.com/products/smart-attributes-ai):** Automate the generation of missing product attributes thanks to the power of AI, so your listings are always accurate, complete and consistent across all your channels.

With Channable's [Allegro Marketplace API](https://www.channable.com/integrations/allegro), sellers can effortlessly manage their Allegro presence directly from their own back-of-shop or eCommerce system. The API allows you to automatically create, list, and edit products in bulk, while ensuring inventory levels are always synchronized between your system and the Allegro marketplace.

## Setting up Channable for Allegro

While the idea of connecting your products to a new marketplace might sound complex, Channable simplifies the process of managing product listings on marketplaces. Here's how to configure your product data feed and map it to Allegro's specific requirements. 

### Step 1: Import your product data
First, you need a master product feed. Channable can import your data from virtually any source:
- **Direct integrations**: Connect your Shopify, WooCommerce, Magento, or other eCommerce platform with a simple plugin or app.
- **File imports**: Use an XML, CSV, or text file.
- **Live URLs**: Simply provide a link to your feed file, and Channable will fetch it regularly for updates.
![01_feed management_ Import.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmbs28fpkf9k007w96z56d5ii)

### Step 2: Categorize your products
The next step is to assign categories to your products. You can do this in two ways: 
- **AI categorization**:  Automatically assigns product categories through Channable’s own algorithm.
- **Manual categorization**: Manually assign product categories with custom rules. You can create detailed filters to map each product to the correct category.
![04_feed management_Categorization.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmbs2bymwfbq707w778prqhr8)

### Step 3: Optimize your feed with rules
This is where you transform your raw data into an Allegro-ready feed. Using Channable’s “if-then” rules, you can modify and enrich your entire catalog without ever touching your original source files. This is essential for meeting Allegro's standards and optimizing your listings for better visibility. 

If some of your products are missing a specific field that Allegro requires, you can easily fill it in. For example: “IF ‘shipping_time’ is empty, THEN fill with static value ‘24 hours’.”
![02_feed management_Rules.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmbs2916bfbap07w4busn095b)

## Best practices for optimizing your Allegro product listings
Getting your products listed on Allegro is just the first step. The real goal is to stand out from the competition and convert browsers into buyers. Here are some tips to optimize your listings and increase your sales on Allegro: 

**1. Insert keywords in your title**

Shoppers search using specific terms. Your title should contain a list of relevant keywords to boost its discoverability. A proven formula is Brand + Model/Product Name + Key Feature 1 + Key Feature 2 + Size/Color. 

**2. Use high-quality images**

The main images should be on a pure white background and show the product from multiple angles, such as the front, back, side, and top. If applicable, include lifestyle and context shots to show the product in use to help customers visualize it in their own lives. Additionally, use close-ups to show material, texture, or important features. A shot of the stitching on a leather bag or the ports on a laptop can be a deciding factor. 

**3. Use scannable descriptions**

Make use of bullet points to highlight key benefits and features and anticipate what a buyer wants to know. Include dimensions, care instructions, what’s in the box, and warranty information. 

**4. Prioritize parameters**

Like on most marketplaces, shoppers use parameters to filter search results. That's why it's important to fill out every possible attribute (called “Parametry” on Allegro). For example, if your listing is missing the 'Material: Cotton' parameter, it will disappear when a user filters for cotton products.

Channable rules allow you to automate the optimization of your product listings. For instance, you can create a rule that takes your [Brand] field, [Product_Name] field, and [Size] field and joins them together to create the optimized title structure for every single product instantly.

## Handling orders and inventory sync
The single biggest fear for a multichannel seller is overselling. Imagine promising an item to two different customers on two different platforms when you only have one in stock. This leads to canceled orders, unhappy customers, and potential penalties from the marketplace.

So how do you efficiently manage orders from different platforms, and how do you prevent selling the same item twice? That's where Channable's order synchronization and real-time stock updates come in. 

Thanks to our [Allegro Marketplace API](https://www.channable.com/integrations/allegro) you can retrieve your orders in real-time and manage them directly in your back-of-shop for easy fulfillment. And as your product information is updated on all the marketplaces where you have a connection, your product listings are always up-to-date and error-free.
![Poland Annoucement 02_Image.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmev9ddu90opd0dwab3lx6d6y)

## Common pitfalls and how to avoid them
Selling on any marketplace involves navigating its specific rules and requirements. At some point, you'll likely encounter an error. Let's look at some common pitfalls and how to solve them directly within Channable. 

**1. Validation errors**

This almost always means your data doesn't match what Allegro expects. The most common reasons are a missing mandatory field (like an EAN barcode), data in the wrong format (e.g. your feed says "Large" but Allegro requires "L"), or a value that needs to be approved by Allegro first (like a new brand name). 

**How to fix them in Channable:** Most errors can be resolved by applying rules. If the error is a missing “Condition” parameter, you can create a rule to set the Condition to "New" for all relevant products. If the error is an invalid size format, you can easily create a rule to replace your "Large" with "L", "Medium" with "M", and so on. 

**2. Image issues and rejections**

This is usually due to broken image links (a 404 error), images that are too large, or a main image that violates Allegro's policy by having a watermark, text, or a non-white background. 

**How to fix them in Channable:** Check the specific error message in your Channable dashboard and make sure you make the necessary changes, whether that's verifying the image URL to ensure it points to a valid image or reducing the file size. 

**3. Pricing mismatches**

This is when the price displayed on Allegro is not what you intended or doesn't match your webstore. This could be because it's displaying the original price in euros and not in Polish currency. Additionally, the price might be misinterpreted or rejected if your system uses a period (.) as a decimal separator instead of the comma (,) required by Allegro for Polish currency. 

**How to fix them in Channable:** In the Rules tab, you can use the "calculate" function to take the source price field and multiply it by the current EUR to PLN exchange rate.

## Conclusion: Start selling on Allegro today

And there you have it! You should now be ready to launch your collection on Allegro and tap into the massive Polish market. The key is letting automation do the heavy lifting for you. Investing in a multichannel management tool like Channable connects your products, syncs your orders, and keeps your inventory in check, freeing you up to focus on what really matters: growing your sales on Allegro.

As you get going, here are four quick tips to help you increase your sales on Allegro:
1. **Start small, then scale:** Begin with a small selection of your best-selling or most promising products. This lets you learn the platform, fine-tune your listings, and understand what works without getting overwhelmed. Once you're comfortable and seeing results, you can gradually scale up your inventory.
2. **Boost your best-sellers:** Give your top products an extra push with Allegro Ads. It's the fastest way to get in front of more shoppers who are ready to buy.
3. **Become a 'Super Seller':** Focus on great customer service and fast shipping to earn Allegro’s "Super Sprzedawca" badge. It’s a huge trust signal that will help you stand out from the competition.
4. **Analyze, adapt, and iterate:** Use your sales data to understand which products are winners and which are underperforming. Test different pricing strategies, refresh your product images, and use your insights to double down on what works.

By providing the automated, operational backbone for your business—managing feeds, synchronizing orders, and keeping inventory accurate—Channable frees you from the time-consuming manual work. This allows you to focus your energy on the strategic growth drivers: analyzing performance, planning promotions, and delivering outstanding customer service. [Start a free trial today](https://www.channable.com/signup) to see how Channable can help you succeed on Allegro. 

**Further reading**
- Check out our in-depth guide on [how to set up an Allegro channel](https://helpcenter.channable.com/hc/en-us/articles/13719799052946-How-to-set-up-an-Allegro-channel) in our help center.  
- [Interview with Allegro on best practices for sellers](https://www.channable.com/blog/interview-shakhil-shah-allegro-marketplace)


How to sell on Allegro

## Your guide to the latest power tool for your product catalog.

If you’re one of over 200 million businesses active on Meta’s Facebook and Instagram, you already know what it takes to market and sell your products on two of the world’s biggest social and eCommerce platforms. You need to make sure your inventory is up to date and your product descriptions entice users to stop scrolling and start clicking.  

## What exactly are supplementary feeds?

Available on the Facebook and Instagram Shopping app, [Meta’s supplementary feeds](https://www.facebook.com/business/help/609872007120910#:~:text=Supplementary%20feeds%20provide%20product%20information,partner%20platform%20may%20not%20support.) add to the product information already supplied by the primary data feed in your Meta catalog.
 
Your primary feed includes mandatory attributes like content ID, title, description, availability, condition, price, link, image, and brand. The supplementary feeds complement your primary feeds by enhancing or updating your existing product information. Using the same content ID, new information is assigned in a supplementary feed to a product in your main feed. 
![02_Supplemantary feeds.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/3HHwS6nmSCe1tUe8tU5L)
A supplementary feed can support up to [23 additional fields](https://www.facebook.com/business/help/609872007120910), including: Google product category, Facebook product category, category-specific fields (e.g., home, health & beauty or electronics), color, size, material, gender, age group, video, country of origin, and GTIN (global trade item number).

Because it’s meant to support, not override, your main feed, a supplementary feed can’t modify or delete your existing product fields. It’s also not designed to be used as a standalone data feed.

## How can supplementary feeds help my business?

When it comes to your eCommerce catalog, the more detailed your product feed, the better the shopping experience. Supplementary feeds make it easier for shoppers to filter and sort through your catalog so they can quickly locate their preferred item. The better the experience, the more likely it is you’ll convert a lead to a sale.

## How do I add and manage a supplementary feed?

To use the new supplementary feed tool, you must have an existing [Facebook Marketplace](https://www.facebook.com/marketplace/learn-more/) catalog through Commerce Manager, the tool for all sales activity across Facebook and Instagram. Don’t have a catalog yet? [Here’s a great place to start](https://www.channable.com/integrations/facebook-product-feed).

There are two ways to add supplementary feeds to your Meta catalog: 

1. If you have a small inventory, create a file using a Meta template and then manually upload it to Commerce Manager.
2. If you have a large inventory, create and add a file from a partner platform like [Channable](https://www.channable.com/products/product-feed-management-tool) using the app integration.

Here’s how to make product updates:

After the integration is set up, you’ll be able to see the latest synchronizations from your partner platform in Commerce Manager. To update or correct any product information in Commerce Manager, make your edits right in the partner platform. All of the product updates you make will automatically sync to your catalog in Commerce Manager.

## Optimize your success with Channable

Channable has a [number of features](https://www.channable.com/how-channable-works) to help you maximize the power of Meta’s supplementary feeds. As one example, our if-then rules let you systematically filter, modify, and improve your product catalog listings with just a few easy clicks. Another feature, the quality score, guides you in creating clear and robust descriptions to boost product visibility and make it easier for your customers to find the products they want. 

*Here’s a screenshot showing you how to assign a gender attribute using an automated if-then rule. By adding gender information, you’ll help your customers filter product selections based on gender to locate their preferred items. The gender attribute is often used along with attributes for size and age group.*

![03_Screenshot 01.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/vU7AhInaQ2atZ7GvsnDx)

*This screenshot shows our quality score feature, which is unique to Channable. Your quality score will let you know how well you’ve used the supplementary fields to enhance your product feed.*

![04_Screenshot 02.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/s9HwkIyrT56LkwIcscc9)

Helping you understand Meta’s supplementary feeds is just one of the many ways Channable empowers you to take control of your digital marketing. To learn how to set up and manage Meta’s new tool using Channable, check out the step-by-step tutorial on our Help Center.

Meta’s Facebook Marketplace is used each month by over 800 million consumers across 70 countries. Introduced in 2016, it’s proven to be one of the most effective eCommerce platforms for businesses of all sizes and industries.

By using Facebook Marketplace, businesses benefit from:

- **Extended reach**: eCommerce retailers can get their brands and products in front of more customers.
- **Personalized customer experience**: Facebook Marketplace surfaces the products consumers want most while helping retailers target the right customers.

## Pro tips for a better feed strategy
![05_Pro tip 01.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/2B0gTxoKQNyCe4V8pqCj)
Although it probably won’t be possible to use all 23 supplementary fields for each product, you should try to include as many as you can. Remember: The more product details, the better. These fields are especially important: description, images, Google product category, Facebook product category, category-specific, color, size, and GTIN.
![06_Pro tip 02.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/oh0iT5TeydDLTqv95ZxQ)
With Channable, you can seamlessly update your feeds on a weekly, daily, or hourly basis. Our recommendation is to update your catalog hourly if you can, or at least once a day.

## The bottom line

Meta’s new supplementary feeds add yet another tool to your eCommerce toolkit. If you want to reach more shoppers and future customers on the global marketplace, you’ll need a robust, up-to-date catalog. Meta is committed to helping you get the most out of your eCommerce growth opportunities — and so is Channable. 

## We’re here to help eCommerce thrive.

Channable is the all-in-one platform for smarter digital marketing. Our solutions are user-friendly and empower customers to create the campaigns they need, manage their feeds with ease, and seamlessly integrate their marketplaces. 
[![07_CTA.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/lREPCj0YRUG9dSM9fmzv)](https://www.channable.com/integrations/facebook-product-feed)
If you want to talk more about Meta’s new supplementary feeds, reach out to one of our [eCommerce experts](https://www.channable.com/contact).


Adding Meta’s new supplementary feeds to your eCommerce strategy

## Introduction

Vouchers are a popular marketing tool for online merchants to sell on idealo, attract customers, and increase sales. Merchants can also use vouchers on the idealo price comparison portal to market their products more effectively and thus increase their visibility on the platform. 

In this article, we present the advantages of vouchers for merchants who want to sell on idealo and discuss the technical integration options in detail.

But first, a question: why should merchants on idealo give more consideration to the use of vouchers, now more than ever?

Inflation and other influences mean that delivery times and other parameters are becoming less important for consumers, with price an increasingly important decision-making criteria. 

Customers want to save more and are increasingly comparing prices on idealo. Vouchers can be a powerful tool for attracting customers on idealo and achieving goals such as increasing sales or generating sales in select segments.

## Advantages for merchants

As an online merchant who would like to sell on idealo, the use of vouchers offers many opportunities. One of the most important benefits is the ability to achieve price advantages over competitors. 

By using vouchers, merchants can offer their own products in a targeted manner, at lower prices than competitors, and thus gain a competitive advantage. 

After all, customers search for the best price on idealo and are more likely to buy from a merchant who is offering a product at a cheaper price.

Increased visibility on the platform is another benefit of using vouchers when selling on idealo. 

If, as a merchant, you mark your products with a voucher, this will make your offer appear higher up, and therefore more prominently, in the search results. 

This increases the attention received by your offer on idealo and will result in more customers becoming aware of your products. Allowing you, as a merchant, to generate more traffic to your products on idealo and thus increase sales.

Vouchers on idealo also offer the possibility of targeted advertising of certain segments. For example, if, as a merchant, you want to promote a certain product category or a certain product on idealo, you can use a voucher. 

This way, the product is displayed even more prominently in the search results and will attract the attention of more customers.

## Technical integration possibilities with vouchers

The integration of vouchers on idealo is easy and can be realized via various channels. Merchants can integrate their vouchers via the CSV feed, XML DOCS, and the PWS API. 

To do this, the voucher code is simply entered into the corresponding feed. When clicking on the product, the voucher code is automatically copied to the clipboard, and a notification informs the user accordingly, and the code can be redeemed as with other codes in the store.

### In order to successfully integrate vouchers on idealo, these instructions should be followed

CSV Feed:
![2304_idealo_gutscheine_3.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/F3w7VsuWRzKFvCUub5wU)

### 1. Insert “VOUCHERCODE” column in the feed:
- Specify the name of the voucher code. 
- Code at the beginning and the optional description in brackets after it, e.g.:
“WINTERSALE2023 (10% discount on this offer / valid until 31.12.2023)”

### 2. Specify the discounted price:  
- Enter the discounted price in the”SPECIAL PRICE” column.  
- The original price will be automatically overwritten.  
- Undiscounted prices do not need to be copied to the new column. They will be read from the regular price column (PRICE).  

### Integration of vouchers into XML Docs and API/PWS
More detailed information can be found [here](https://import.idealo.com/docs/). 

![2305_idealo_gutscheine_1.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/O5FqwVVyTKxwz6kTBJM2)
*Example of an XML document*
![2305_idealo_gutscheine_2.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/RZumc3ZLRASx9Oo41cr2)
*Example of an API/PWS: PUT request*

These are the most important points to consider in order to successfully add vouchers to the data feed on idealo:
- The “VOUCHERCODE” and “SPECIAL PRICE” attributes should be integrated at the end of the offer feed.
- Vouchers may not be submitted in advance and must be removed from the feed at the end of the promotion period.
- Prices should be submitted in “15.00” or ”15,00” format, depending on which decimal separator you also use for price and shipping costs. All information should be stated in Euros.
- Configuration by the idealo staff is only necessary once. As soon as the new attributes are enabled, you can fill and clear the columns yourself.
- If you are integrating a voucher for the first time, you should contact technical support at tam@idealo.de so that the new columns can be configured.
- Use a maximum of 200 characters for the voucher text.
- Only one voucher is permitted per offer, even if there are multiple vouchers in the file.
- If multiple vouchers are eligible for an offer, please transfer the relevant voucher.

These instructions are also available on the idealo website, via [this link](https://support.idealo.com/hc/en-gb/articles/4407107208977-Can-I-display-vouchers-on-idealo-and-which-data-do-I-need-to-submit-in-order-to-do-this-) and provide step-by-step instructions on how to integrate vouchers into the various feeds.

The use of voucher promotions on idealo is a useful way for merchants to promote products in a targeted manner and generate more sales. 

Advertising measures such as the integration of vouchers can increase visibility on idealo and set your offer apart from those offered by competitors. By using vouchers on idealo, products can be presented more effectively, and sales figures can be increased.

The technical integration of vouchers on idealo is simple and straightforward. Merchants can post products on idealo via the data feed and also integrate vouchers. 

You can choose between various options such as the CSV feed, XML DOCS, and API PWS. Customers can simply redeem these vouchers in the shopping cart and benefit from attractive price advantages.

By using vouchers on idealo, you, as a merchant, can increase visibility, boost your sales and sell within chosen segments in a targeted manner. 

If you do not yet have a presence on idealo, this is something you should consider. Idealo is the largest price comparison portal in Germany and offers a wide range of ways to present and sell your products.

[Start listing as a merchant](https://business.idealo.com/en/registration/start?utm_source=partner&amp;utm_medium=blog&amp;utm_campaign=channable_blog&amp;utm_content=voucher_datafeed)

Increase your sales with vouchers on idealo.de

Choosing between Walmart Marketplace vs Amazon is not a simple either-or decision. The smarter move is to understand how each platform works, then decide where your products will perform best.

This guide compares selling on Walmart vs Amazon with a side-by-side view of costs, fulfillment, requirements, tools and more. We’ll also show how [marketplace integration](https://www.channable.com/products/marketplace-integrator) with Channable keeps product data consistent and helps you scale across both without extra work.

## Key Takeaways
- Amazon offers broad reach, mature tools and global scale, but competition is intense and costs add up
- Walmart has lower seller saturation, no monthly seller fee and strong brand trust with loyal shoppers
- Many teams get the best results by selling on both and centralizing product data, orders and ads with marketplace integration
- Your margins, catalog size and operations should drive the choice, not platform hype

## Walmart Marketplace overview
Walmart Marketplace is a fast-growing online platform where third-party sellers list products alongside Walmart’s own inventory. They’re typically known for having sellers from the US on their marketplace but recently, they’ve begun a major push to bring U.K. and EU sellers to its global Marketplace in the US and its growing international marketplaces in Canada, Mexico, and Chile. Walmart also opened an office in London to help support U.K. and European sellers who would like to launch into online sales on the company’s marketplaces.

Selling here gives you recognition among [Walmart’s loyal customer base (270 million in-store shoppers)](https://www.digitalcommerce360.com/2025/08/28/walmart-marketplace-sellers-summit-new-tools-summer-2025/)  and an online shopping experience built for value and convenience.

### Strengths to consider
- No monthly seller fee. You pay referral fees on each sale
- Lower competition in many categories compared with Amazon
- Fast onboarding steps once approved, with a clean seller center
- Returns options online or in store which builds buyer confidence
- Walmart Fulfillment Services (WFS) for 2-day delivery badges and reliable shipping
### Challenges to plan for
- **Selective approval:** You need a business tax ID, proof of online selling history and compliant product data
- **Regional focus:** Walmart.com primarily serves customers in the United States with separate portals for Canada, Chile, and Mexico. Although please note Walmart has embarked on a major push to bring EU sellers to its international marketplaces across the Atlantic.
- **Category limits:** Certain categories require pre-approval, and listing standards are strict
### Getting started
Expect a sequence of account creation, business verification, payment setup with a supported processor, and shipping plus returns configuration. You can add items one by one, upload in bulk with spreadsheets or connect via an integration partner to sync product data in real time. If you already work in a PIM, ERP or eCommerce platform, using a [Walmart Marketplace integration](https://www.channable.com/walmart-api) keeps your catalog consistent without manual edits.

## Amazon overview
Amazon is the most established marketplace for scale, with a massive customer base and deep tooling for operations, advertising and analytics. Prime remains a major driver of loyalty with over [220 million users worldwide](https://en.wikipedia.org/wiki/Amazon_Prime).

### Strengths to consider
- Global reach and a very large audience
- Fulfilled by Amazon (FBA) for fast shipping and Prime eligibility
- Rich ad formats and mature campaign controls
- Brand tools such as Brand Registry, A+ content and experiments for testing
### Challenges to plan for
- High competition across most categories
- Monthly professional plan for serious sellers, plus referral and fulfillment fees
- Strict selling rules that require tight operational control
### Getting started
Registration is open to most sellers. Verification can include ID checks and additional reviews. You can start with merchant fulfillment, then migrate products into FBA depending on your sales volume. Ad products and analytics become more useful as your catalog grows and reviews accumulate.

## Walmart Marketplace vs Amazon: Cost comparison
To check if selling on any marketplace is actually worth it, start by calculating your margins. Here’s what to compare:
- **Monthly fees.** Amazon’s professional plan is a fixed cost, while Walmart does not charge a monthly seller fee.
- **Referral fees.** Both platforms set category-based percentages, with some tiering by price level on Walmart.
- **Fulfillment fees.** Check FBA vs WFS prices by size and weight. Handling, pick and pack and returns are included.
- **Storage fees.** Peak season surcharges and aged inventory rules can cut into your margins on slow-selling products.
- **Advertising.** Budget for Sponsored Products and other formats. CPCs vary by category and season.

## Fulfillment and logisitics
Fast, reliable delivery drives visibility and conversion on both platforms. The right setup depends on your catalog, cash flow and how much control you want over logistics.

**FBA vs WFS at a glance**
<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;">**Feature**</td>
<td style="border: 1px solid #cccccc;">**Fulfilled by Amazon (FBA)**</td>
<td style="border: 1px solid #cccccc;">**Walmart Fulfillment Services (WFS)**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Delivery badge**</td>
<td style="border: 1px solid #cccccc;">Prime 1–2 day</td>
<td style="border: 1px solid #cccccc;">2-day delivery</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Network reach**</td>
<td style="border: 1px solid #cccccc;">Global (175+ centers)</td>
<td style="border: 1px solid #cccccc;">US-based</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Fees**</td>
<td style="border: 1px solid #cccccc;">Storage + fulfillment + returns</td>
<td style="border: 1px solid #cccccc;">Weight- and size-based</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Eligibility**</td>
<td style="border: 1px solid #cccccc;">Available for most sellers</td>
<td style="border: 1px solid #cccccc;">Approval required</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Returns**</td>
<td style="border: 1px solid #cccccc;">Managed by Amazon</td>
<td style="border: 1px solid #cccccc;">Managed by Walmart</td>
</tr>
</tr></tbody></table>

Keep in mind that storage surcharges, packaging rules and handling times vary between platforms, so always check Walmart Seller Center or Amazon Seller Central for the latest info.

## What do I need to get started?
Before you can sell on either platform, you’ll need to show that your business is legitimate and that you can deliver a reliable buying experience.

<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;">**Requirement**</td>
<td style="border: 1px solid #cccccc;">**Walmart Marketplace**</td>
<td style="border: 1px solid #cccccc;">**Amazon**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Business type**</td>
<td style="border: 1px solid #cccccc;">US-registered business with tax ID</td>
<td style="border: 1px solid #cccccc;">Individual or business with verified ID and tax info</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Selling history**</td>
<td style="border: 1px solid #cccccc;">Proof of prior online sales</td>
<td style="border: 1px solid #cccccc;">Not required but helps credibility</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Account setup**</td>
<td style="border: 1px solid #cccccc;">Manual approval process</td>
<td style="border: 1px solid #cccccc;">Instant signup for most sellers</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Fulfillment**</td>
<td style="border: 1px solid #cccccc;">US warehouse or WFS</td>
<td style="border: 1px solid #cccccc;">FBA or self-fulfillment</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Important KPIs**</td>
<td style="border: 1px solid #cccccc;">On-time shipping and valid tracking</td>
<td style="border: 1px solid #cccccc;">Low defect and cancellation rates</td>
</tr>
</tr></tbody></table>

For both platforms, keep orders trackable, respond quickly to customers and keep your stock data accurate. The better you maintain your data, the better your listings perform.

## Which products can I sell?
Both marketplaces attract different shoppers, so it’s worth testing SKUs to align your catalog with what people actually buy there.

<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;">**Category strengths**</td>
<td style="border: 1px solid #cccccc;">**Walmart Marketplace**</td>
<td style="border: 1px solid #cccccc;">**Amazon**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Best for**</td>
<td style="border: 1px solid #cccccc;">Grocery, baby, pet, toys, seasonal and household essentials</td>
<td style="border: 1px solid #cccccc;">Tech accessories, home goods, private-label beauty and wellness</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Typical buyer**</td>
<td style="border: 1px solid #cccccc;">Value-driven, family-focused, in-store pickup users</td>
<td style="border: 1px solid #cccccc;">Convenience-focused, Prime members, strong review readers</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Content style**</td>
<td style="border: 1px solid #cccccc;">Clear pricing, simple descriptions, fast delivery tags</td>
<td style="border: 1px solid #cccccc;">Rich brand pages, detailed A+ listings</td>
</tr>
</tr></tbody></table>

## What about advertising?
Once your listings look good and your prices are competitive, ads can help you reach more shoppers. Both marketplaces offer pay-per-click formats, but [Amazon advertising](https://www.channable.com/blog/amazon-advertising-strategy) works a little differently than advertising on Walmart Marketplace.

<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;">**Platform**</td>
<td style="border: 1px solid #cccccc;">**Ad formats**</td>
<td style="border: 1px solid #cccccc;">**Typical costs**</td>
<td style="border: 1px solid #cccccc;">**What helps performance**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Amazon**</td>
<td style="border: 1px solid #cccccc;">[Amazon Sponsored Ads](https://www.channable.com/blog/amazon-sponsored-products), Brands, and Display</td>
<td style="border: 1px solid #cccccc;">Usually higher CPCs in busy categories</td>
<td style="border: 1px solid #cccccc;">Strong reviews, competitive pricing, Prime eligibility</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Walmart**</td>
<td style="border: 1px solid #cccccc;">Sponsored Products and other placements via Walmart Connect ad platform</td>
<td style="border: 1px solid #cccccc;">Often lower CPCs, depending on category</td>
<td style="border: 1px solid #cccccc;">Competitive pricing, fast delivery, in-stock items</td>
</tr>
</tr></tbody></table>

Use Sponsored Products ads for your best sellers. Leave out items with low stock or thin margins, and make sure your ad text always matches your latest prices and offers. Keep an eye on what’s selling so your budget goes where it really works. Using a [PPC optimization](https://channable.com/products/ppc-tool) tool can help you apply a consistent advertising strategy and improve your ROAS across both platforms.

## How Channable helps sellers on Walmart and Amazon
When you sell on multiple marketplaces, consistency and speed make the difference. Channable’s [multichannel eCommerce platform](https://www.channable.com) helps you manage listings on both Amazon and Walmart Marketplace simultaneously with helpful features like:

- Product feed management using a single source of truth across both marketplaces
- Defining if/then rules to tailor titles, attributes and pricing to each platform
- Automating listings and error checks before items go live, reducing rejections
- Connecting orders back to your store or system to avoid manual entry
- For Amazon: Our [Amazon repricer](https://www.channable.com/blog/amazon-repricer), which uses a smart algorithm to automatically reprice items and increase the likelihood of winning the Buy Box. 
- [Insights & Analytics](https://www.channable.com/products/channable-insights) to help you continually optimize campaign performance
- Keeping availability and price current to prevent overselling and mismatched offers

![Image_01 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmhab05gf3l7c07w9wbmj2ua1)

Channable also supports advanced options like automatic product categorization and mapping for faster setup, including [AI product categorization](https://www.channable.com/products/smart-categorization) for Amazon sellers. Our [Walmart API](https://www.channable.com/walmart-api) and [Amazon API integration](https://www.channable.com/integrations/amazon-product-feed) let you manage both marketplaces from a single dashboard. This keeps your listings accurate and in sync, so your team no longer has to waste time on manual feed management.

## Bottom line: Which platform is better for you?
When comparing Walmart Marketplace vs Amazon, it’s important to remember that both platforms can help you grow your eCommerce business. The right choice depends on your products, margins and how efficiently you manage your product feeds.

<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;">**Marketplace**</td>
<td style="border: 1px solid #cccccc;">**Walmart Marketplace**</td>
<td style="border: 1px solid #cccccc;">**Amazon**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Fees**</td>
<td style="border: 1px solid #cccccc;">No monthly seller plan, referral fees only</td>
<td style="border: 1px solid #cccccc;">Monthly plan plus referral and fulfillment fees</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Competition**</td>
<td style="border: 1px solid #cccccc;">Lower, more selective seller base</td>
<td style="border: 1px solid #cccccc;">Higher, mature and crowded</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Reach**</td>
<td style="border: 1px solid #cccccc;">Fast-growing, US-focused</td>
<td style="border: 1px solid #cccccc;">Global, 300M+ customers</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Fulfillment**</td>
<td style="border: 1px solid #cccccc;">Walmart Fulfillment Services (WFS), or self-fulfillment</td>
<td style="border: 1px solid #cccccc;">Fulfilled by Amazon (FBA), or self-fulfillment</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Ideal for**</td>
<td style="border: 1px solid #cccccc;">Value-driven sellers testing new SKUs</td>
<td style="border: 1px solid #cccccc;">Scalable brands with wide catalogs and global goals</td>
</tr>
</tr></tbody></table>

Many successful sellers use both. And with Channable, you can conveniently manage your listings on both platforms in the same place, without doubling your workload.

Learn more about how our single overview and standardized workflows can help you succeed on both marketplaces with [marketplace integration](https://www.channable.com/products/marketplace-integrator). Request your [free Channable demo](https://www.channable.com/demo) today.


Walmart Marketplace vs Amazon: Which is right for your business?

## Why sell on Zalando?

The answer to that question is pretty straightforward: as the most significant player in online fashion in Europe, **Zalando offers valuable business opportunities for any fashion brand and retailer**. Offering your products on a large marketplace like Zalando, you'll get access to millions of customers in different markets without doing any marketing of your own. 

The online platform, which originated in Germany as an online shoe store, currently serves more than 46 million customers in over 23 European countries. 

Consumers shop in a wide variety of fashion categories; besides shoes, Zalando offers men's and women's clothing, children's clothes, make-up, lingerie, luggage, and much more. In other words, if you're a fashion-based company, your products will fit into one of Zalando's broad categories.

But this is not the only reason Zalando is attractive to brands and retailers: Zalando handles the payment process and customer service for you. 

Furthermore, external sellers can outsource their logistics process to Zalando with *Zalando Fulfillment Services*. You store your products in the Zalando warehouse, which will manage your products' stock management, packaging, and shipping. This allows a high service level that is difficult to replicate for smaller brands. 

**Another advantage is the low commissions Zalando charges their sellers** and the absence of a sign-up fee. The selling fee consists of fixed monthly charges and a selling commission for every sold product. This commission is based on the product category and ranges between 5 and 25%.

## How to sell on Zalando

If you offer your products on marketplaces already, you know that selling your products on a marketplace is often easier said than done. 

It comes down to three things. You need to:
 
1. Be accepted as a seller
2. Be able to integrate with the marketplace technically
3. Make sure your product data matches the specific requirements of the platform

Channable helps you with the last two.** But before integrating your shop with Zalando and optimizing your data, you need to register as a Zalando Partner.**

## How to become a Zalando Partner

Signing up as a Zalando Partner revolves primarily around proving that you can meet Zalando's standards. The registration process requires a lot of paperwork and technical requirements and can take weeks, so good preparation is vital. 

**Before thinking about selling your products on Zalando, you must:**

1. Have an online store, as well as a (VAT-), registered business
2. Sell products in one of the following categories: clothing, shoes, sportswear, and equipment or accessories
3. Offer free shipping as well as return and be able to provide all related documents; a logistics partner approved by Zalando must do the shipping
4. Be able to guarantee a 100-day return policy

If you fulfill these requirements, you can start the registration process for the [Zalando Partner Program](https://partnerportal.zalando.com/s/article/Get-to-know-Zalando-Partner-Program). 

**Zalando knows two fulfillment options: **

- 'Regular' Zalando partners, who do their fulfillment themselves
- Partners, who use the Zalando Fulfillment Service and send their stock in bulk to Zalando, which then manages the complete fulfillment logistics

Currently, Channable does not offer an integration with Zalando Fulfillment Services yet, but we're working on an implementation as you're reading this. And for the time being, you can easily keep track of all your orders and stock management thanks to our order connection.

**The Registration as Zalando Partner involves two phases:**

First, you apply for the Zalando Partner Program and prepare your documents, including your [KYC ](https://partnerportal.zalando.com/s/article/Know-Your-Customer-KYC)(Know Your Customer). The KYC identifies the contractual parties and is a legal requirement based on the German Money Laundering Act.

After Zalando approves you as a partner, you'll get access to zDirect, the self-service retail operations tool from Zalando. In phase two, you need to complete the [Partner Readiness Checklist](https://partnerportal.zalando.com/partners/s/article/How-to-use-the-Brand-Readiness-Checklist) in zDirect.

You'll find more information about the registration process at Zalando on the [Zalando Partner Portal](https://partnerportal.zalando.com/s/) and in our [Help Center](https://helpcenter.channable.com/hc/en-us/articles/4410109483154-Introduction-to-selling-on-Zalando).

## Technical integration with Channable

After Zalando approves you as a Zalando partner, we can start with the integration of your webshop into Zalando. Channable works as an integrator, meaning that you upload your product data to Channable, and we then push it to Zalando. This way, we ensure that your product data meets Zalando's requirements and is always up to date.

Before starting the integration, we'd like you to fill in this [form](https://www.channable.com/zalando-signup), even though you've probably had enough paperwork by now. We're asking you this to clarify all necessary information right away so that we can help you optimally from this point on. After filling in the form, you need to invite Channable as an [External Technical Organization using zDirect](https://partnerportal.zalando.com/partners/s/article/Technical-Integration-for-Partners). Once you've succeeded in this, we will start setting up the Zalando connection. Our support team will create the API connection and the order connection. 

For Zalando, you need to use the order connection, as your zDirect environment does not support the handling of orders. With the Channable order connection, all your Zalando orders are sent directly to your online shop, meaning that all your marketplace orders are fully synchronized at any time, saving you valuable time that you can spend on counting your revenue. 

You'll find a more detailed guide on [setting up the Zalando API with Channable](https://helpcenter.channable.com/hc/en-us/articles/360021217679-Setting-up-a-Zalando-API-Process-for-new-Zalando-sellers) in our Help Center.

### Optimize your data for Zalando

**Zalando operates a marketplace business model, meaning that you as a retailer are responsible for selecting the articles and the prices**. With Channable, it’s easy to filter the products you want to offer on Zalando. For example, Zalando only allows products from the latest collection; with our powerful rules, you automatically filter all older items so that they never even reach the platform.

Once you've selected your products, you need to upload your product data to the online Zalando catalog. 

**To make sure your products are accepted, you need to match the Zalando content and image guidelines:**

- All products are required to have an EAN-13 and must be correctly labeled

- Make sure your product images fulfil the specific Zalando policies (e.g. specific color range for the background)

- The products need to be categorized and feature the particular attributes for the given category.

In our [Help Centre](https://helpcenter.channable.com/hc/en-us/articles/360021217679-Setting-up-a-Zalando-API-Process-for-new-Zalando-sellers) you’ll find a more in-depth, step-by-step plan to prepare your product data for Zalando.

## Go live and sell!

Before going live, you’ll be fulfilling a test order, to make sure, everything works all right - your first order of hopefully many to follow!

Selling your products on Zalando might seem like a bit of a headache. However, our Channable API connection with Zalando will make the integration as easy as possible. 

In addition, our technical support will assist you every step of the way and make sure your products are ready to sell on Zalando asap!

**Are you ready to start selling on Europe's leading marketplace Zalando? **

If you’re a Channable user, [reach out to our technical support](https://www.channable.com/contact) to help you with the first steps. If you are new to selling on marketplaces, discover Channable with a [free trial](https://www.channable.com/signup).



The complete guide to selling your products on Europe's leading marketplace Zalando

In the fast-paced world of online marketplaces, effective campaign management is crucial for success. While Amazon holds significant global influence, numerous other marketplace opportunities exist for marketers to explore and find success. Vertical, niche marketplaces are growing rapidly and have become too successful for brands to overlook.

Therefore, eCommerce marketplaces have become indispensable for brands seeking to attract, engage, and convert customers. Projections indicate that by 2027, a **staggering 59% of all eCommerce sales** will be facilitated through these platforms.

Businesses of all sizes face the challenge of adapting to the dynamic landscape of marketplace listing requirements and retail media campaigns. The complexity arises from the expanding role of marketplaces beyond sales conversion, encompassing various stages of the marketing funnel, including awareness, consideration, and search ads. To capture customers' attention, the experience must be seamless, even as they navigate across different marketplaces and channels to optimize their multichannel eCommerce strategy. 

Even the most sophisticated marketers and agencies can struggle to maintain the consistency and accuracy of product data across channels and marketplaces. Does this sound familiar?

Perhaps you find yourself falling short of ROI goals despite significant campaign investments. Maybe only a select few team members possess the expertise to navigate the complexities of marketplace management.

**Download our checklist today to learn of the top 5 challenges marketers face today, assess against your own current strategies to identify areas for improvement, and learn how to take action.**

[![Channable Checklist.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/qD8qr6zTfOptHj65sD3y)](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/wBnmRFYQlKwWXRAtheVQ)

Mastering Marketplace Dynamics: 5 Key Challenges to Solve for Success - [An Infographic Checklist]

In fact, the Walmart Marketplace attracts [over 150 million unique visitors](https://www.comscore.com/Insights/Rankings) each month, giving retailers, big and small, access to a huge potential customer pool.

Are you looking to sell your products on one of the fastest growing eCommerce platforms in the U.S.? Then you’ve come to the right place. 

This guide will cover everything you need to know to get started, including seller requirements, how to create a vendor account, and best practices for maximizing your sales.

##  What is the Walmart Marketplace? 

The Walmart Marketplace is an online platform where third-party sellers can list and sell their products alongside Walmart's inventory. It's similar to other online marketplaces like [Amazon](https://www.channable.com/blog/blog-a-quick-guide-to-selling-internationally-on-amazon) or [eBay](https://www.channable.com/integrations/ebay), but with a focus on reaching Walmart's massive customer base. 

### Benefits of selling on Walmart 

![Benefits of selling on Walmart.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/k0tbwbDQSpWddiQ7uSeT)

In times of rising digital advertising costs, selling your products on an [online marketplace](https://www.channable.com/blog/blog-how-to-successfully-sell-on-the-top-ecommerce-marketplaces) can be a cost-effective way to reach a large audience and drive sales. Here are some of the benefits of selling on the Walmart Marketplace compared to other platforms:

- **No monthly or set-up fees:** You pay only a referral fee when you make a sale.
- **Engaged customer base:** Access to Walmart’s audience of frequent shoppers and loyal customers. 
- **Trustworthy reputation:** Leverage the Walmart brand to gain the trust of potential customers.
- **Smooth onboarding process:** Get your products live on the platform easily and quickly.
- **Targeted marketing:** Advertise directly to customers within the platform.
- **Reliable fulfillment options:** Walmart Fulfillment Services takes care of storing, packing, and shipping your orders.
- **Easy returns:** Easily manage returns online or in person at Walmart stores. 

## Requirements to sell on Walmart Marketplace 

While Walmart welcomes third-party sellers to its online marketplace, the company still wants to protect its brand and reputation. That’s why sellers must meet certain requirements before joining. Before you start the application process, make sure you have the following: 

- A Business Tax ID or License Number (not an SSN)
- Supporting documents to verify your business name and address
- Evidence that you’ve sold products online before, such as on another marketplace or eCommerce platform
- Products that have GTIN/UPC GS1 Company Prefix Numbers
- A catalog that complies with Walmart’s Prohibited Products Policy
- Fulfillment through Walmart Fulfillment Services (WFS) or another B2C U.S. warehouse with returns capability

## How to start selling on Walmart Marketplace

Ready to become a vendor? Make sure to review the eligibility criteria in the previous section and if you meet all the requirements, you can start the application process. 

Here’s a step-by-step guide on how to launch your Walmart Marketplace vendor account and get your products in front of potential customers:

### Step 1: Create a seller account

![Create Walmart seller account.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/DooktscRwabhXcSj61cA)

Visit the [Walmart Marketplace signup page](https://seller.walmart.com/signup), fill out the required information, review the terms, and create your Walmart Marketplace account.

### Step 2: Verify your email address

To verify your email, check for a verification link sent to your inbox after submitting your application.

### Step 3: Set up your account

Once you've verified your email address, you’ll be prompted to log into the Seller Central. But before you can start selling your products, you need to complete three mandatory steps: 

**1. Business verification**

The first step is to verify your business by submitting your details (legal business name, business address, and US Tax ID) and completing your Seller Profile (display name and customer service information). Make sure your tax information matches IRS records so that Walmart can verify your business quickly. Once approved, you will see a message saying “Your business is verified!” 

**2. Payment**

When your business has been verified, you can set up your payment settings. Walmart gives you the choice between three third-party payment processors, based on your location:

- [Payoneer](https://www.payoneer.com/)
- [Hyperwallet](https://www.hyperwallet.com/)
- [PingPong](https://usa.pingpongx.com/)

Choose the payment processor that you want to work with and either create an account or sign into your existing account. Follow the remaining steps to link the payment processor to your Walmart seller account.

**3. Shipping**

The final step requires you to configure your shipping methods and costs. First, create your [Shipping Templates](https://marketplace.walmart.com/shipping-templates/) which determine your order fulfillment speed, the places you ship to, and the shipping costs that your customers will be charged. 

Next, review and agree to Walmart’s Returns Shipping Service for returns label printing. Walmart will automatically create return shipping labels so you’ll need to provide the name and address of your return center. 

### Step 4: List your products

Once you’ve created a vendor account and completed all the steps, you’re ready to start adding your products to the platform. There are a couple of ways to do this: 

**1. Add products individually**

From the seller homepage, go to **Product Catalog > Items** and click **Add Items**. Make sure to have your product SKU, selling price, fulfillment type, and shipping weight at hand. We’d recommend this option if you only have a few products in your catalog. 

**2. Add products in bulk**

To upload multiple products at once, follow the same steps as above and instead choose the option to upload a spreadsheet with your product information. Make sure to follow [Walmart’s guidelines](https://sellerhelp.walmart.com/s/guide?language=en_US&article=000007680) when it comes to uploading your products in bulk. We’d recommend this option if you’re planning to add a number of products to the platform

**3. Add products via an integration partner**

Tools like Channable allow you to [connect your webshop data directly to marketplaces like Walmart](https://www.channable.com/walmart-api). Not only can you add products in bulk, but an integration partner removes the need to manually update your product offerings or stock information thanks to real-time updates. We’d recommend this option if you prefer to manage your stock and orders in one location. 

## What products can you sell on Walmart Marketplace?

Everything ranging from household items, electronics, toys, clothing, sporting goods, beauty products, pet supplies, and more. You should bear in mind that there are some product categories that [require pre-approval](https://sellerhelp.walmart.com/s/guide?language=en_US&article=000006005#Categories_For_PreApproval) before you can begin to sell them on Walmart Marketplace, including:

- Fragrance
- Luxury brands
- Software
- Cell phones and accessories
- Halloween and select seasonal products
- Custom content
- Jewelry and precious metals

Referral fees (the fee you pay to Walmart for every product sold) vary per product type. You can find a full list of the different referral fees [here](https://marketplace.walmart.com/referral-fees/). 

## 5 best practices for increasing sales on Walmart Marketplace

![Selling on Walmart best practices.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/OW88Erb5SMiiatfDeonU)

Millions of potential customers are just a click away on Walmart Marketplace. But with thousands of listings competing for attention, how can you make sure your products get noticed? One way to stand out is by improving your listing quality score. 

Walmart's listing quality score is determined by three factors: content, offer, and performance. A high quality score gives you more product visibility in search results and, in turn, can improve your conversion rates. Here are some tips to set your product listings up for success on the Walmart Marketplace: 

### 1. Write clear and concise product titles and descriptions 

Your title should be between 50-75 characters and include relevant information such as the keyword, color, brand name, and model. For fashion items, Walmart recommends the following formula: “*Brand + Style Name (if applicable) + Descriptive Feature (if applicable), Material, Clothing Size + Pack Count*”. 

In your listings, you should include 3-10 key features and a detailed description (minimum 150 words) of your product including the benefits and/or pain points you solve. It’s a good idea to use formatting options such as bullet points to make your descriptions easier to scan. 

### 2. Use high-quality images and rich media 

Walmart recommends uploading 4 professional, high-resolution product images that are at least 1000x1000 pixels, as this allows your images to be zoomable. Additionally, all of your product shots must be on a white background to meet Walmart’s image requirements. 

You can also make your product pages more engaging by adding rich media such as product videos and 360-degree images. If applicable, consider uploading unboxing videos, how-to demos, and other informative material like manuals and size charts.

### 3. Price your products competitively to qualify for the Buy Box

When multiple sellers offer the same product on Walmart, only one gets the prime spot: the Buy Box. When a customer clicks "Add to Cart," the product in the Buy Box automatically gets added. This typically goes to the brand selling the product for the cheapest price. The other retailers are hidden behind the "More seller options" link. Being featured in the Buy Box can significantly increase your sales. 

### 4. Offer fast or free shipping 

Online shoppers value fast delivery, and offering faster shipping options can boost your conversions. Consider enabling [Walmart ThreeDay delivery](https://marketplace.walmart.com/expedited-delivery/) and requesting access to TwoDay delivery to showcase these tags on your listings to attract shoppers seeking speedy delivery. don’t forget to offer standard delivery to customers who are willing to wait a little longer for their orders to arrive. 

### 5. Run Walmart Marketplace ads

If you want to boost the visibility of your products, you can use Walmart’s Sponsored Product ads. Sponsored Products are cost-per-click (CPC) ads that promote your listings when customers are actively searching for similar products, allowing you to reach potential customers when they are most likely to click and buy. These targeted ads appear in prominent locations, and when a customer clicks your ad, they’re taken directly to your product detail page. 

## Ready, set, sell

While Walmart is renowned for its extensive network of physical retail stores, its online platform presents a strategic avenue for eCommerce companies aiming to increase their digital sales. 

Sellers offering quality products at competitive prices can leverage Walmart’s established brand to reach its vast customer base. After reading this guide, you should be well-prepared to navigate the onboarding process, set up your product catalog, and hopefully grow your business on the Walmart marketplace.  


A quick guide to selling on Walmart

Welcome to the Ultimate Seller's Guide for beslist.nl! In this quick guide, we'll explore the ins and outs of leveraging one of the Netherlands' premier online price comparison platforms. 

Whether you're a seasoned retailer or just venturing into the world of eCommerce, this guide is designed to equip you with the knowledge and strategies needed to navigate and thrive within the dynamic landscape of beslist.nl. 

On beslist.nl, more than 50 million products from 1.500 webshops are listed at any one time. On a daily basis, beslist.nl receives over 150,000 visitors ready to buy, making it one of the largest websites in the Netherlands and Belgium.

Curious about becoming a partner on beslist.nl and accessing the vast online market potential in the Netherlands and Belgium? Let’s gain a deeper understanding of the platform and how it functions.

## What is beslist.nl?
Beslist.nl is a major online shopping platform and one of the largest price comparison websites in the Netherlands. 

It functions as a price comparison platform where various retailers can list and sell their products, allowing consumers to compare prices and make purchases from different sellers. 

It covers a wide range of product categories including electronics, fashion, home goods, and more. Consumers can browse products, compare prices, and make informed purchasing decisions. 

Sellers benefit from increased visibility to a broad audience and the opportunity to reach potential buyers in the Netherlands and Belgium.
![SEO research.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/WTJwigR6C4rhDgLwVfwV)

## Why sell on beslist.nl? 
- **Wide audience reach:** By listing products on beslist.nl, shops gain access to a large pool of potential customers. This increased visibility can lead to higher traffic and potential sales.
- **Comparison shopping:** Beslist.nl allows shoppers to compare prices from various retailers for the same product. By being visible on this platform, shops have the opportunity to showcase their competitive pricing and stand out among sellers.
- **Established platform: **Beslist.nl is a well-established and reputable platform. Selling on such a recognized site can enhance a shop’s credibility and trustworthiness in the eyes of potential buyers.
- **Diverse product range:** The platform covers a wide array of product categories. For a shop selling multiple types of products, it provides a convenient way to reach consumers looking for various items in one place.
- **Marketing opportunities:** With over 15 years of experience as a digital marketing service provider, the specialists of beslist.nl are ready to assist you from setting up your campaign to optimizing your campaign.
## What can you sell on beslist.nl?
Beslist.nl offers the following product categories to get your products seen:

- Cars 
- Baby & Toddler 
- Gifts & Gadgets 
- Computers 
- Pet Supplies 
- Drugstore 
- Electronics 
- Erotics 
- Food & Drinks 
- Bicycles 
- Watches 
- Household 
- Office 
- Clothing 
- DIY 
- Furniture 
- Fashion Accessories 
- Multimedia Accessories 
- Musical Instruments 
- Perfumes
- Sanitary 
- Shoes 
- Jewelry 
- Software 
- Toys
- Sports & Outdoor 
- Garden Supplies 
- Home Accessories

### Requirements to sell on beslist.nl
In order to sell effectively, several matters must be in place. This is to ensure that consumers can trust that all information is accurate, and promises are kept. 

Beslist.nl can only connect your shop if this information is in order to maintain a fair and professional advertising environment.

1. Your company is officially registered: Your company needs to be officially registered with its country's Chamber of Commerce and have a VAT identification number.
2. Logistics in order: Sending products as advertised. So, if it’s ordered today with next-day delivery, it needs to arrive next day. It must also be clear for the consumer how they can return products.
3. Customer service accessibility: Consumers can reach your shop via email. It is clear when you are available, and you respond quickly and accurately to inquiries.
4. Offer and product information is up to date: All product information is current and complete. You can connect your product database with beslist.nl, or you work with a [data feed partner](https://www.channable.com/products/product-feed-management-tool) who does this for you.
5. Obligation to provide general terms and conditions: The refund period, the return process, and the return conditions are fully described in the General Terms and Conditions.
6. Legal requirements: Your shop complies with the law. This includes a minimum of 14 days’ cooling-off period. After the registration of a return, the money is refunded to the consumer within 14 days.

## What campaigns can beslist.nl run for you? 
Beslist.nl offers four different campaign options for its partners: 

**1. Cost per Result:**
With CPR, you only pay for the achieved result. You can also apply different but fitting marketing ROAS strategies per product group. From strategies focused on margin to more action and sales-driven approaches, right up to creating high volume. Now, you can do it all simultaneously.

**2. Cost per Sale:**
Do you you want more orders for your webshop with minimal maintenance? With a CPS campaign, you only incur costs with a paid order. Subsequently, we seamlessly send this order from the beslist.nl Shopping Cart to your system. Our product feed specialists assist you in the connection and enhancement of your content.

**3. Blended:**
A hybrid combination of CPR and CPS. This is the most effective way to achieve the highest possible return on your campaign on beslist.nl. 

**4. Comparison Shopping Service:**
Do you want to collaborate with one of the largest and most well-known price comparison services in the Netherlands and Belgium? 

*As a CSS partner with beslist.nl, you can advertise 20% cheaper on Google Shopping.*
![Bestlist dashboard.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/vUJoN0lUSZiePmtd2oW9)

## How to be successful on beslist.nl
Improving your product listings has the potential to boost visibility and enhance sales. Here, we present a set of guidelines worth exploring.

### Unlock your product range
To get the most out of your campaign, we advise you to place your full assortment on beslist.nl. After all, with CPR, you only pay for the sales you make. 

### Up-to-date prices
Do you flash sales or big promotions and offer your products at large discounts? Then be sure to include this in your feed. That way, you ensure your competitive prices are also displayed correctly on beslist.nl.

### Stock status & availability
Good results are often limited by stock and availability. Check and update these regularly. That way, you enable beslist.nl to steer you towards the desired result with the part of your product range that is current, available and in stock.

## Are you ready to start selling on beslist.nl?
The specialists of beslist.nl are ready to unlock the potential of your campaign on its platform. 
Fill in [this form](https://cdn.flxml.eu/f-d964ef5c0c59ae0f) and they will provide personal guidance in making your marketing campaign successful. 

**Channable**
Discover how Channable can help you upload your products in minutes, manage your listings, and automate the ordering process. 

[Start your free Channable trial today. ](https://www.channable.com/signup)


Empower your sales and become a successful seller on beslist.nl  

We recently [announced](https://www.channable.com/press/channable-strengthens-north-american-market) our new Walmart Marketplace integration, which enables Channable customers to efficiently scale product catalogs on this leading U.S. marketplace. Now, you can increase your Walmart sales by using smart automation to list products, enhance product categories, and update inventory and order management based on real-time data.

## Cut Back on Manual Tasks and Save Valuable Time
Along with its massive customer base of over 400 million monthly visitors, 30% of whom are unique visitors, Walmart tends to offer lower referral fees than some of its [major competitors like Amazon](https://www.channable.com/integrations/amazon-product-feed). It also doesn't charge setup, monthly, or annual fees, which can result in significant cost savings. If managing multiple marketplaces is a resource challenge, our integration simplifies selling on Walmart to help you capitalize on their large customer base, expand your reach, and diversify your digital marketing strategy, while taking advantage of their lower referral fees. 

Both sellers and digital marketing agencies can use Channable’s latest API to integrate with the Walmart marketplace and create, filter, and categorize accurate product listings that align with Walmart’s specifications. When your product feed immediately meets all the necessary requirements, you not only improve product visibility, you get your products to market at a faster rate. 

With our powerful [if/then rules](https://helpcenter.channable.com/hc/en-us/articles/360020017900-What-are-rules-in-Channable-), you can also optimize product titles and descriptions, create sales campaigns to meet criteria such as specific end dates, and remove irrelevant product listings. By automating previously manual tasks, you and your team will spend more time focusing on high-level strategies that boost sales instead of being bogged down with repetitive work.

## Streamline Inventory and Order Management to Optimize Product Listings
When you’re dealing with a vast inventory, there’s a lot of variability—the level of available stock and pricing can change very quickly. Likewise, when large amounts of stock keeping units (SKUs) are being sold, it's easy to lose track of your order management because of the sheer volume of data to process. 

Which is why manual order tracking can be time-consuming and leads to more inaccuracies, instances of over- or under-selling, lost sales, and customer dissatisfaction. Without the use of a feed management tool like Channable, you need to change fluctuating data manually to ensure your product catalog stays up to date. Our new Walmart integration synchronizes orders and eliminates this hassle for you and your team. 

It works by enabling a two-way line of communication that allows data to flow back and forth between a seller’s point-of-sale (POS) system and Walmart in real-time, so you can automatically make updates or changes. In other words, when you send product data to Walmart via Channable, it’s automatically reflected in the Walmart marketplace. You also receive real-time feedback from the Walmart marketplace about orders and returns.

You can use the feedback to analyze the effectiveness of your product listings, optimize campaigns, and increase your return on investment (ROI). For example, if you set up [Channable Insights](https://www.channable.com/products/channable-insights) and add Walmart as a preferred channel, you’ll receive additional data about shipping costs per product. Then, products can be excluded from sales if shipping costs make them unprofitable—or you change the price of the product based on shipping costs—using our if/then rules.

## Channable Covers the Biggest Trifecta of eCommerce Marketplaces for North American Sellers

![Biggest Trifecta.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/gSeShyLuQyPQlOi81IkA)

Selling products and advertising across Walmart, Amazon, and eBay is key to the success of North American eCommerce sellers. eBay has over 109 million visitors per month, and Amazon is one of the largest eCommerce platforms in the world, with over 2 billion monthly visitors. 

Channable now integrates with all three, so you can sell and optimize your product catalog entirely within the Channable platform. 

There’s no need to switch between the different marketplaces to manually update your feeds. Channable streamlines your workflow, so you can work in one place across all eCommerce channels. 

If you’re interested in selling on Walmart’s marketplace and managing your Walmart product listings through our new integration, [learn more details](https://www.channable.com/integrations/walmart) and [sign up](https://www.channable.com/signup) for a free Channable trial account. If you’re one of our existing customers, [log in](https://www.channable.com/signup) to your account and navigate to the APIs tab to find the [Walmart connection](https://helpcenter.channable.com/hc/en-us/articles/8075415522322-Setting-up-a-Walmart-API). 


New Walmart Marketplace Integration: Reach the Broadest U.S. Audience with Channable

Je hebt zonder twijfel wel eens gehoord van eBay. Samen met <a href="/nl/blog/een-korte-handleiding-om-internationaal-op-amazon-te-verkopen" target="_blank" rel="noopener noreferrer">Amazon</a> is het één van de grootste online marktplaatsen ter wereld. Dit maakt het een zeer aantrekkelijk verkoopkanaal voor veel verkopers. Maar verkoop jij al op eBay? De keuze is aan jou, maar de feiten liegen er niet om. Er zijn wereldwijd meer dan** 182 miljoen kopers (1)** op eBay. Gebruikers van eBay spenderen gemiddeld **07.22 minuten per bezoek (2) **op de website. Door te kiezen om via Channable op eBay te adverteren, kun je met geoptimaliseerde advertenties binnen enkele minuten massaal producten uploaden.
<h2>Het ondersteunen van varianten</h2>
Channable ondersteunt het insturen van je producten als een gegroepeerd product met varianten. Dit is handig als je bepaalde producten bijvoorbeeld in verschillende maten of kleuren verkoopt. In plaats van dat je deze varianten als aparte producten upload, kun je ze met Channable als productgroep insturen. Wat deze functie nog beter maakt, is dat je hierdoor maar voor één product de maandelijkse advertentiekosten betaalt.
Leer hoe je productadvertenties voor eBay maakt met onze stapsgewijze handleiding!
<h2>Voorzie eBay van elk klein detail</h2>
Channable’s <a href="https://support.channable.com/hc/nl/articles/360030477513-Wat-is-de-functie-van-de-attributenbouwer-" target="_blank" rel="noopener noreferrer">attributenbouwer</a> is de tool waarmee je jouw productinformatie structureert, bouwt en via API-koppelingen naar exportkanalen zoals eBay stuurt. Channable biedt een complete attributenbouwer aan voor alle categorieën van eBay. Hiermee heb je de flexibiliteit om je eBay advertenties te optimaliseren en potentiële kopers te voorzien van alle informatie die ze nodig hebben. Elke verkoper weet dat vandaag de dag informatie essentieel is in de customer journey.
<a href="https://support.channable.com/hc/nl/articles/115002829565-Hoe-adverteer-ik-op-eBay-" target="_blank" rel="noopener noreferrer">Lees meer over het instellen van attributen voor eBay.</a>
<h2>Verzend- en voorraadupdates</h2>
Als je in Channable ook voor een <a href="/nl/producten/marktplaats-integraties" target="_blank" rel="noopener noreferrer">ordersynchronisatie</a> met eBay kiest, kun je via Channable ook verzendinformatie en voorraad-updates tussen je eigen webshop en eBay sturen. Hiermee kun je het orderproces stroomlijnen.
<h2>Heb je meerdere profielen op eBay?</h2>
Goed nieuws! Channable geeft je de flexibiliteit om verschillende profielen in te stellen voor het verkopen van producten. Dit betekent dat je jouw producten niet maar aan één betaal-, verzend- of retourprofiel kunt koppelen, maar verschillende profielen voor verschillende producten kunt gebruiken. Deze feature kan misschien wat onduidelijk in te stellen zijn, maar dit is iets waar de technische support van Channable je bij kan helpen!
<h2>Hebben we je enthousiasme gewekt?</h2>
Je kunt je binnen enkele seconden met je e-mailadres aanmelden bij Channable, mocht je dit nog niet gedaan hebben. Als je een <a href="https://support.channable.com/hc/nl/articles/115002825365-Hoe-zet-ik-een-nieuw-project-op-" target="_blank" rel="noopener noreferrer">project hebt aangemaakt</a> en je <a href="https://support.channable.com/hc/nl/articles/115002825625-Hoe-importeer-ik-items-" target="_blank" rel="noopener noreferrer">items hebt geïmporteerd</a> kun je gelijk starten met het instellen van een eBay koppeling in het API tabblad. Volledige instructies kun je vinden op de <a href="https://support.channable.com/hc/nl/articles/115002829565-Hoe-adverteer-ik-op-eBay-" target="_blank" rel="noopener noreferrer">Channable support website</a>.

Als je nog gebruik maakt van Channable’s oude eBay koppeling en naar de nieuwste versie wil migreren, neem dan contact op met je customer success manager of ons technische supportteam via <a href="mailto:support@channable.com">support@channable.com</a>.

<em>1) <a href="https://www.oberlo.com/blog/ebay-statistics" target="_blank" rel="noopener noreferrer">https://www.oberlo.com/blog/ebay-statistics</a></em>
<em>2) <a href="https://www.similarweb.com/website/ebay.com" target="_blank" rel="noopener noreferrer">https://www.similarweb.com/website/ebay.com</a></em>

<iframe width="560" height="315" src="https://www.youtube.com/embed/vlDgoNVXacg" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
***Callum legt je in deze video uit hoe je aan de slag gaat met eBay in Channable.***

The most seamless integration to eBay

Looking for help on how to add products to [TikTok Shop](https://www.channable.com/integrations/tiktok-shop) and start selling on this fast-growing channel? Smart move. More and more brands and retailers are moving to TikTok Shop because the platform makes it easy to reach customers with a combination of content and shopping.

This TikTok Shop seller guide shows you how to add products, how to improve your listings, and how Channable helps you manage everything without unnecessary manual work.

## Key takeaways
- You can add products to TikTok Shop manually or using a feed tool 
- Good product data improves visibility and conversion 
- A clean inventory sync prevents overselling and listing errors 
- Channable lets you automate product uploads, updates and stock management for TikTok Shop

## What is TikTok Shop and why should you sell there
TikTok Shop lets shoppers buy directly inside the TikTok app. Your videos, lives, ads and product listings all point to the same storefront, which keeps the buying journey short and simple.

Sellers like TikTok Shop because the audience is active and the format rewards creative content. If you already sell on other channels, TikTok Shop gives you a way to reach buyers while they’re browsing, discovering new products and engaging with their favorite creators and influencers.

Brands, retailers and creators with authentic products can sell on TikTok Shop. You only need to [set up a verified TikTok Business Account](https://getstarted.tiktok.com/tt4b) and to make sure that your product catalog meets the platform’s selling and advertising policy.

## How to add products to TikTok Shop
Here is a step-by-step walkthrough you can follow. This works whether you are adding your first product or refreshing an existing catalog.

### Step 1: Log in to the Seller Center
Go to the TikTok Shop Seller Center and choose your region. Once you are logged in, go to the Product section.

### Step 2: Click Add New Product
TikTok gives you two ways to add products on TikTok Shop.
- Add products manually
- Add products through a product feed or integration tool

Manual uploads are fine for small catalogs. If you manage many SKUs or already sell on other marketplaces, a product feed management tool makes things much easier.

### Step 3: Fill in basic product details
Add your title, description, category and attributes. TikTok needs enough information to understand your product, place it in the right category and show it to the right audience.

Make sure your title is clear, not keyword-stuffed. Your description should explain the product simply. Use natural language that is easy for customers to scan through on their phones.

### Step 4: Add compliant images and videos
TikTok Shop listings need clean images. Use bright, sharp photos that match the product exactly. Videos help you stand out, so add at least one short clip if you can. Follow TikTok’s image and video rules to avoid rejections.
Video content tips:
- Short, clear clips work best
- Show the product in use
- Keep it simple and honest

For detailed image rules, the [TikTok Shop content standards](https://seller-us.tiktok.com/university/essay?knowledge_id=7073362639816491&lang=en) are a helpful reference.

### Step 5: Set price and stock
Input your price, variants and available stock. This is where accuracy matters. If your stock is out of sync, you risk cancelled orders and listing pauses. Good TikTok Shop inventory management keeps your listings visible and avoids penalties.

### Step 6: Submit for review
TikTok reviews your product before it goes live. Most approvals take a short time unless information is missing or unclear. You will see a notification if your listing needs edits.

## Common mistakes that cause listing rejections
To make sure your products go live without unnecessary delays, remember to avoid these common mistakes:
- Missing or low-quality images
- Product title that is too vague or too long
- Category mismatch
- Incomplete or incorrect attributes
- Stock that does not match your source system

If a listing gets rejected, the Seller Center will tell you the reason, and you can fix it directly. If you’re using a [multichannel eCommerce platform](https://www.channable.com) like Channable, you can resolve these issues at the source and push updates instantly.

## TikTok Shop product listing best practices
Once your products are live, how you present them affects visibility and sales. Here are some practical tips for improving your TikTok Shop product listing.

### Write clear product titles
Keep titles short and easy to read. Focus on the main details only. Your goal is clarity, not stuffing in as many keywords as possible.

### Use strong images and simple video demos
Clean, bright images help the product stand out. Short videos build trust and fit naturally with TikTok’s browsing experience.

### Follow TikTok trends wisely
You don’t have to jump on every TikTok trend. Pick the ones that fit your product. Use hashtags that describe your product and help the algorithm understand what you sell.

### Post regularly
Consistency helps TikTok understand your store. Even simple content can keep traffic flowing.

### Review your analytics
Look at which videos send traffic to your product pages. Your [insights & analytics](https://www.channable.com/products/channable-insights) may show that a simple demo or quick comparison video performs better than a polished clip.

## How Channable helps you manage and optimize TikTok Shop listings
If you’re listing products on multiple channels, you already know how hard it is to keep everything synced. TikTok Shop inventory management is fast-moving, and small mistakes can lead to mismatched stock or outdated prices.

This is where Channable’s [TikTok Shop](https://www.channable.com/integrations/tiktok-shop) integration helps you stay organized.

![Image_01 (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmid5cff8eclv0dv0wlsg80mh)

### What Channable does for TikTok Shop sellers
- Sync product data from your source system to TikTok Shop
- Keep stock and price updated in real time
- Turn your catalog into a clean, ready-to-use TikTok Shop feed
- AI-enrich your product attributes to save time and manual effort, and map categories in Channable to improve listing compliance and quality.
- Push bulk updates when you add new SKUs or change product details
- Avoid rejected listings with built-in validation checks

You manage everything from one place instead of keeping separate spreadsheets or entering details by hand.

### A simple workflow example
You connect your product feed to Channable. You map your categories and attributes once. From there, Channable updates TikTok Shop automatically. When stock or prices change in your system, the update flows automatically to your TikTok Shop listings.

If you sell on other marketplaces too, one central feed keeps your catalog clean and accurate everywhere. This saves time and avoids overselling.

Curious how real brands scale with multichannel tools like Channable? Creative agency [NeoSEM used Channable](https://www.channable.com/success-stories/neosem-giga-meubel-multichannel-growth) and Producthero to deliver 20% more impressions and a 15% CTR lift for its client Giga Meubel by automating feed management and [PPC optimization](https://channable.com/products/ppc-tool) across [Google Shopping ads](https://www.channable.com/blog/google-shopping-ads), social and marketplaces.

## Turning TikTok Shop into a channel for growth
TikTok Shop is a strong place to grow if you want to reach a broad and active audience. If you know how to add products to TikTok Shop and keep your listings accurate, you can turn short videos and live content into real sales. With Channable, you can manage listings, sync inventory and scale your presence without manual work slowing you down.

Start managing your [TikTok Shop](https://www.channable.com/integrations/tiktok-shop) listings with Channable today.

How to add products to TikTok Shop: A complete seller guide

In late November 2022, Twitter relaunched Twitter Dynamic Product Ads (DPAs). This significant investment, alongside additional performance products like Website Conversions Optimization ([WCO](https://business.twitter.com/en/help/campaign-setup/create-website-conversions-campaign.html)) and Collections Ads, demonstrates Twitter’s attempts to make its platform more user-friendly for eCommerce marketers.

Below, we explore how Twitter DPAs use new features to retarget limited audiences and increase new customer acquisition at the same time. We also take a look at some limitations and best practices for this campaign type.

## **What are Twitter Dynamic Products Ads?**
Twitter DPAs drive results by automating ads based on customer behavior. In other words, DPAs display the most relevant products to consumers when they’re most likely to purchase them.

They’re similar to TikTok’s Dynamic Showcase Ads ([DSAs](https://www.channable.com/blog/tiktok-dynamic-showcase-ads-setup-channable)) [and Facebook Dynamic Ads](https://helpcenter.channable.com/hc/en-us/articles/360020530839-Setting-up-a-Facebook-Dynamic-Ads-feed), although TikTok and Facebook focus on top-funnel customers, while Twitter DPA’s focus on mid- to lower-funnel customers. However, the setup for all three is similar. So, if you have experience with a dynamic ads campaign on another social platform, Twitter DPAs shouldn’t present a problem.

You use a website tag via [Twitter Pixel](https://business.twitter.com/en/help/campaign-measurement-and-analytics/pixel-helper.html), or a server-to-server integration via [Conversion API](https://twittercommunity.com/t/new-introducing-the-conversion-api/177059), for conversion tracking. Both Twitter Pixel and Conversion API pass data back to Twitter to enable customer attribution. 
Conversion API was added ahead of the DPA relaunch to account for sites that don’t use third-party cookies. With Conversion API, you can increase measurement options, gain more control over shared data, and track offline conversions such as in-store visits.


![02_Twitter_Dynamic_feed_process copy.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4nvNEW2sQYytCR8TMl3q)

### **What are the benefits of Twitter Dynamic Product Ads?**
Twitter DPAs are focused on conversions for both previously engaged customers and new customer acquisition. The ads are displayed in a carousel format with multiple images, a specific shopping call to action (CTA), and pricing information to incentivize purchases.

DPAs use [product personalization](https://www.channable.com/blog/understanding-ecommerce-personalization) to drive conversions and improve your cost per action (CPA) and return on ad spend (ROAS) through its new features, DPA Retargeting and DPA Prospecting.

### **What is Twitter’s DPA Retargeting?**
As audiences have diversified across devices and marketing channels, targeted audience limitations have become increasingly difficult. Twitter’s DPA Retargeting makes it easier for you to reach a limited audience by creating ads for customers who’ve previously engaged with the product.

For example, the average online shopping cart abandonment rate is [almost 70%](https://baymard.com/lists/cart-abandonment-rate). That’s billions of potential dollars being left behind. A Twitter DPA campaign will target customers who added a product to their shopping cart but didn’t purchase it. These ads ensure customers see the product again, receive reminders of its availability, and reconsider their purchase.

### **What is Twitter’s DPA Prospecting?**
In the meantime, DPA Prospecting creates ads for customers who haven’t visited a site previously or interacted with any of its products. Based on the customer’s previous behavior, the ads pull the most relevant products in the campaign’s product feed to feature to the customer and drive new conversions.

### **Which retailers could benefit most from Twitter DPAs?**
Retailers with large product inventories likely will find the most benefit from dynamic product ads across all social channels. Since they’re intended to target limited audiences with personalized ads, providing a wide amount of inventory, then segmenting your ad groups by theme, will increase opportunities to match consumer preferences and, subsequently, your reach.

## **What are some drawbacks of Twitter Dynamic Product Ads?**
There are some limitations to Twitter DPAs.

This campaign type can only be used to advertise physical goods; it can’t be used to advertise digital downloads, subscriptions, services, or travel.

Also, if you choose not to use Twitter Pixel or Conversion API, you’ll be limited solely to the option for “Link Click Optimization.”  

## **How can eCommerce marketers leverage Twitter Dynamic Product Ads to their advantage?**
Here are some ways DPAs could be beneficial for you:

- DPAs offer a lot of audience feedback in a short period of time. You can institute multi-variant or A/B testing for product titles and descriptions, quickly evaluate what’s working, and continue to refine your product feeds.

- You can use DPA Retargeting to entice customers with promotional stickers, discounts, and special dates since previous customers are more likely to purchase again.

- With the carousel format, Twitter DPAs are useful for seasonal or holiday campaigns when you need to push a lot of inventory.

![02_Twitter_Dynamic_feeds_twiiter anc channable copy.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/0cXeha3iQDOMZtqa9kkH)

## **Final thoughts**
Automation saves you the time and money it would take to manually create individual ads for different audiences. The benefit of Twitter DPAs is their relevance based on previous customer behavior; the ads are personalized to limited audiences, which are getting harder to reach across so many marketing channels.

Twitter DPAs have the additional benefit of allowing you to retarget customers who’ve interacted with products before and focus on new customer acquisition with DPA Retargeting and DPA Prospecting. They also focus on mid- to lower-funnel customers, while TikTok and Facebook focus on top-funnel customers.

More conversions help decrease your CPA and increase your ROAS; you reduce spend by targeting the right customers and serving them the most relevant ads.

### **How Channable can help**
Now, you can connect to Twitter DPAs through Channable’s [feed management plan](https://www.channable.com/products/product-feed-management-tool) and create this campaign type in your existing account.

If you’re advertising across other social networks like [TikTok](https://www.channable.com/blog/tiktok-dynamic-showcase-ads-setup-channable), your product information should already be imported. Use our feed template to add a product catalog to [Twitter Shopping Manager](https://business.twitter.com/en/shopping/shopping-manager.html), map to the right fields, and exclude any products you don’t want to include in Twitter DPA campaigns using [Channable’s rules](https://helpcenter.channable.com/hc/en-us/sections/201107392-Master-Rules).

Not signed up? [Click here](https://www.channable.com/signup) to create a free Channable trial account, explore our solutions, and chat with an expert digital marketing professional.

Stay tuned for the release of Channable’s Dynamic Image Editor later in 2023. Our new feature will allow you to create one design overlay that can be applied to all products across your dynamic ad campaigns automatically to advertise the maximum amount of content.

How Twitter Dynamic Product Ads Convert Mid- and Low-Funnel Customers

Understanding your **[eBay](https://www.channable.com/integrations/ebay) item number** is important for every merchant if you want to manage listings efficiently, streamline support, and improve your eCommerce operations. For sellers who manage hundreds or even thousands of products, the item number acts like a shortcut to clean and accurate data. 

You can easily pull up listings instantly, avoid mix-ups between similar products, and keep your support team or customer service process running smoothly.

In this guide, we’ll walk you through everything you need to know about your eBay item number. You’ll learn what the eBay item number is, why it matters for eCommerce performance, and exactly where to find it on desktop or mobile. 
These small insights can help you run a more organized eBay store, improve your listing accuracy, and create a smoother experience across [eBay's](https://www.channable.com/blog/how-to-sell-on-ebay-motors) entire marketplace.

## Key takeaways
Before we dive deeper, here are the main insights you’ll learn:

- The **eBay item number** is a unique 12-digit ID automatically assigned to every listing.

- It helps buyers and sellers locate, track, and reference listings quickly.

- Finding your item number takes seconds, via desktop, mobile, or your “My eBay” dashboard.

- Understanding item numbers supports smoother communication and better digital marketing workflows.

[![Eng_Blog banner.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmh4jibmvegvx07wes6nqvzam)](https://www.channable.com/multichannel-marketplace-management)

## Your eBay item number explained
An **eBay item number** is a **12-digit unique identifier** assigned to every listing, whether it’s Buy It Now or auction. With [2+ billion active listings](https://investors.ebayinc.com/fast-facts/default.aspx), this number ensures eBay can uniquely classify and track every item.
![02_Image (3).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmiyje3ho5vv807w6ewsxueeg)

Here’s why the eBay item number plays such a big role in your selling success:

- Helps buyers and sellers locate listings instantly

- Aids customer service and dispute resolution

- Enables accurate tracking and record-keeping

- Supports automated tools and integrations that use item numbers to sync product data

- Strengthens buyer-seller communication by eliminating confusion

Even if you list multiple versions of the *same* [product](https://www.channable.com/blog/blog-improve-your-categorization), each listing receives its own unique eBay item number.

## Where to find your eBay item number
Finding your eBay item number depends on which interface you’re using. Below, you’ll find clear instructions for both desktop and mobile users.
![01_Image (5).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmiyje3ew5v3q07w51hb5ihri)

## On eBay’s desktop site
There are two reliable ways to locate your item number when using eBay on a computer.
### 1. On the listing page
Simply open the listing and look for the item number here:

- Open the listing

- Look at the bottom-right of the header section

- You’ll see “**eBay item number**:” followed by the 12-digit code

### 2. Inside “My eBay”
If you’re navigating from your account dashboard, follow these steps:

1. Click **My eBay** (top-right corner)

2. Choose the relevant section:

- Watchlist

- Active

- Purchase History

- Sold

- Unsold

3. The item number appears next to the listing title

### On the eBay mobile app
Most shoppers now browse via mobile, so knowing where to find the item number on the app is helpful.
To locate your eBay item number on mobile:

1. Open the eBay app

2. Navigate to the listing

3. Tap About this item

4. Scroll to the bottom

5. The item number appears in blue with other item details

## The importance of your eBay item number
Your eBay item number is more than a reference code, it directly impacts operations, communication, and customer experience. With millions of items on eBay, product names and descriptions can overlap and your eBay item number ensures that everyone is looking at the same listing (you and your customers).
 
By having an unique identifier, you’re able to avoid any confusion by pointing to one exact listing. Whether you’re discussing a purchase, reporting an issue, or requesting support, your eBay item number guarantees that both you and eBay are referencing the same product.

## How sellers use the eBay item number
Here are the most common ways sellers rely on the item number:

- Track sales and archived listings


- Identify shipped items and update buyers

- Reference listings in customer messages

- Quickly locate an item when resolving disputes

- Sync listings with third-party tools

- Monitor performance history

## How buyers use the eBay item number
Buyers also benefit from having quick access to the item number:

- Revisit a product for repurchase

- Track shipping or open support requests

- Share listing details with others

- Locate a seller’s profile or similar items

A single accurate identifier reduces friction and helps maintain a smooth buying and selling process.

## The eBay item number as part of your digital marketing strategy
If [eBay is a core sales channel](https://www.channable.com/blog/mastering-marketplace-dynamics) for your business, item numbers become part of your broader data strategy, not just for listing management but for marketing and automation as well.

### Other important eBay identifiers
In addition to the item number, eBay uses several product identifiers to improve visibility, categorization, and searchability:

- Brand

- MPN (Manufacturer Part Number)

- GTIN

- UPC

Not every item will require all of these, but **every listing** will receive an eBay item number.

### Automating your listing workflow
Manual listing management gets harder as your catalog grows and can quickly become time consuming. This is especially relevant when you start to handle large inventories or have to update product data frequently. 

Whether you’re managing multiple clients and their products or your own online products, that’s where Channable steps in. Channable helps you streamline your entire listing workflow so that you can focus on the growth instead of repetitive manual tasks. Here’s where automation solutions like **Channable** help:

- Ensures required attributes are sent directly to eBay

- Structures product data consistently

- Reduces errors and manual input

- Helps you scale your listings quickly

- Optimizes listing quality for visibility and conversions

Even though sellers cannot manually create item numbers, using them effectively helps streamline communication, tracking, and operational workflows.

## Your key to eBay success
Identifying your **eBay item number** is a simple but powerful step toward better listing management, smoother communication, and more efficient marketplace operations. When combined with strong product data, clear attributes, and automation solutions, it becomes a key part of your overall [eCommerce strategy](https://www.channable.com/blog/choose-the-right-marketplace-for-your-products).

Want to streamline your eBay listings and scale with confidence?
**Book your free Channable** [demo](https://www.channable.com/demo) and discover how automation can boost your marketplace performance.


 Your eBay item number explained: What is it and how can you find it?

Facebook Shops is without a doubt a significant extension of Facebook's functionality when it comes to shopping. Previously, the eCommerce function for merchants consisted mainly of advertisements on Instagram in which products are tagged in photos, leading the user directly to an online store. With Facebook Shops, the social network has introduced a new digital storefront on both Facebook and Instagram, enabling social media users to discover relevant items and personalized recommendations within the social network.

<img class="aligncenter wp-image-29278 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/3SNt6WPTIOgrImmGgqbc" alt="facebook-shop-example" width="398" height="746" />

<img class="aligncenter wp-image-29283 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/RLBQs84TdWID0CUOyQ0Q" alt="facebook-shops-instagram" width="396" height="745" />
<h3>Building a feed based platform economy</h3>
The integration of new levels into existing value chains is common in the platform economy. Facebook pursues a similar approach with Shops, which is not a complete store system, but rather a higher-performance front end with close links to Facebook's advertising ecosystem. A checkout function has so far only been rolled out in the US.

Facebook platforms are based on feeds for different purposes. While in the main app the shift from following friends’ activities towards a news and advertising feed has been predominant over the past years; Instagram is the home of one of the most profitable new professions of the past decade: influencers. The shopping potential on Instagram is therefore inherently high. If Facebook Shops can impact the eCommerce world in a similar way, the future of the new shopping option could be a bright one.
<h3>What’s so special about Facebook Shops?</h3>
Aren’t there already plenty of marketplaces and price or product comparison sites out there? Definitely, but Facebook Shops is on a whole new level of personalization.

As a social network, Facebook is able to predict much more accurately what the individual user likes and is likely to purchase. This allows for a more personalized and relevant display of product ads throughout the whole network and an individually composed product feed in the new Facebook Shops environment.

Access to a customer’s needs, wants, and preferences play a major role in today’s eCommerce. Something that is increasingly frequent is that product searches don’t start on Google anymore, but rather on Amazon - granting the marketplace a valuable form of customer access. Facebook, on the other hand, profits from another form of consumer insights. Following recent statistics, the average user spends 144 minutes per day on social media. That’s more than 2 hours of potential exposure to product displays. In the past, Facebook has used this opportunity mainly by offering advertisements on Facebook and Instagram via Facebook ads.

Although these advertisements drive social commerce as well, the range of offers is limited. In comparison, Amazon is based on a recommendation system, drawing on the full pool of data that a seller provides for his product catalog. Facebook ads can only show one concrete product that is currently being advertised by the retailer. This brought Facebook Shops into play.

Closely tied to the <a href="/integrations/facebook-product-feed" target="_blank" rel="noopener noreferrer">Facebook product catalog</a>, Shops are based on enhanced catalogs that improve the possibilities of recommendation and the visibility of products. A catalog is a container that holds detailed information about the items that a merchant wants to advertise or sell across Facebook and Instagram. Category- and market-specific information allows customers to easily discover and consider a broad range of highly relevant products using search and filters in Facebook Shops.
<h3>Which role can Facebook Shops take over in the market?</h3>
Experts do not regard Facebook Shops as a serious competitor for Amazon when it comes to logistics and services. BUT, from a consumer perspective, Amazon is less inspiring than social commerce. The marketplace is ideal for finding and comparing a product you have been purposefully searching for. However, it is not particularly inspired by trends, fashion, or interior design, and it does not trigger the consumer to discover products that fit a certain lifestyle. This is where the strength of Facebook, and especially Instagram, lies.
In their feed, users will typically be exposed to offers from brands that they are already following, so the pre-selection of Shops content will be made by the consumer.
<h3>Who is the target merchant of Facebook Shops?</h3>
Facebook Shops can become a channel that makes simple store solutions with easy customer access available to merchants.

In the <a href="https://about.fb.com/news/2020/05/introducing-facebook-shops" target="_blank" rel="noopener noreferrer">official announcement of Facebook Shops</a>, the new ecosystem is primarily presented as an offer for small businesses. However, big brands will also have to take a closer look at how Facebook Shops performs compared (and as an addition) to their own online stores. Especially with regard to data collection through Facebook, it will be interesting for all kinds of brands to see what performance and customer data can be acquired.

The new data management system of Facebook Shops makes it possible to comfortably import even larger data feeds. An easy way to generate the perfect product catalog for Facebook Shops is by using a feed management tool with an <a href="/integrations/facebook-shops" target="_blank" rel="noopener noreferrer">Facebook Shops integration</a>. Product data from the backend of a merchant’s online store (for example like a [WooCommerce feed](https://www.channable.com/integrations/woocommerce), [Shopify feed](https://www.channable.com/integrations/shopify), [Magento feed](https://www.channable.com/integrations/magento), Lightspeed feed, etc.) can be imported into the tool via a plugin and optimized until the ideal export feed for Facebook Shops is created.
<h3>Summary</h3>
<blockquote>Through its seamless integration into social networks and the use of detailed product pages, Facebook Shops offers an ideal setting for influencer products or additional ways to market a product.</blockquote>
The introduction of Facebook Shops brings a long-term opportunity for merchants to focus their offers even more on shopping activities that are fitted into the daily habits of users. Facebook can track the customer journey in an enhanced way and collect the data needed to target paid ads more effectively, which will also have an effect on CPC strategies.
The general trends in eCommerce will give Facebook Shops additional momentum. Customers will buy online and on mobile more often, and brands will want to avoid being too dependent on one big player such as Amazon. There will be room for new and innovative modes of shopping, such as offered by Facebook Shops.

Through its seamless integration into social networks and the use of detailed product pages, Facebook Shops offers an ideal setting for influencer products or additional ways to market a product for brands. Whether you are a small business or a renowned brand, Facebook Shops should not be ignored.

Facebook Shops - What to expect from Facebook's new eCommerce extension

They are another important type of marketing platform that can bring you lots of benefits. You can reach new communities and increase your notoriety with affiliate marketing. Here you can find all the key information about affiliate networks in a single infographic.

<img class="alignnone size-full wp-image-17579" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Zwj89WnTe6yCLEs1SbyY" alt="" width="2728" height="7276" />

If you are searching for a tool to create the perfect feed for an affiliate network, Channable is your solution. Channable supports connections to more than <a href="/integrations">2500 affiliate networks, comparison websites, and marketplaces</a>. Control your feeds for all marketing channels, including affiliate networks, from a single place.

Affiliate marketing for eCommerce [infographic]

In order to be “where your buyers are” marketers are investing more and more in the growing list of online channels to advertise on. From marketplaces and comparison sites to affiliate networks and social media platforms, the struggle today is creating unique ads for all these channels and keeping them up to date.

Pinterest is a social media network that has seen exponential growth in recent years and has begun to offer advertorial space for brands. Users, or aptly named “Pinners”, use Pinterest to search for inspiration, information, and entertainment. As an advertiser, your first goal should be to be discovered. Once you’ve accomplished that, you’ll want to convert pinners to buyers. Looking into advertising on Pinterest could be the next step to achieving that.
<h2>Why use Pinterest?</h2>
Pinterest is no longer a social network, it’s a search engine. Pinterest’s never-ending boards encourage visual discoveries and personalize the results based on a user’s interests. This engrossing way to entice users into spending hours scrolling and building their own pinboards introduces them to new brands every second. Pinterest is a great way to build brand awareness, boost favorability, shift perceptions, and get people to buy. One brand, gofeminin.de, recorded an impressive 20% of traffic coming from Pinterest, compared to only 2% from other social media platforms. Albeit, the conversion funnel may be longer with Pinterest, but awareness is the first step. Using Pinterest’s advertising option can further help improve your chances of conversion.
<h2>Why advertise on Pinterest?</h2>
There are many benefits to advertising on social media platforms. Namely, because social media is a fast and effective way to be in front of your target audience. At the time of writing, there were over 250 million Pinners worldwide. However, if Pinterest’s vast audience isn’t enough to persuade you to advertise on Pinterest, there are many other appealing factors depending on your target audience and goals.

If your target market is women between 25-50, advertising on Pinterest will most definitely be interesting for you. Brands such as IKEA, Boursin, and Hunter have found value in advertising on Pinterest. Their Pinterest ads helped to increase intent to purchase, heighten visibility during high sales seasons, increasing offline sales, and more.

By advertising on Pinterest, you are able to pay to promote your images (pins) to appear higher, and more frequently, on Pinterest boards. Your advertisement/promoted pin appears as an image with a short description and a link to the product on your website. A user is able to save this pin and it will be seen in other people’s boards too. Further increasing visibility and engagement.
<h2>How to get started with advertising on Pinterest?</h2>
The first step is to upload your products into Pinterest via Pinterest Shopping. Pinterest Shopping, aka Catalogs, allows “Pinners” to discover, save, and eventually buy your products via Pinterest. In order to list your products on Pinterest for shopping, you need to supply Pinterest with your product catalog/product feed. You can then generate hundreds of product pins.

To advertise on Pinterest, you will have to choose to promote a pin to a shopping ad. Simply choose which pins/products you would like as Shopping Ads through the Pinterest Ads Manager. These pins then become “promoted pins”. Pinterest uses a pay per click model, so you will only pay when a user clicks on your pin. The Pinterest Ads Manager works similarly to other ad managers, you will need to set a campaign, ad group, budget, time frame, etc.
<blockquote><em>Good to know! Advertising on Pinterest will mean your pins promoted status will come to an end. However, the pin will remain on Pinterest forever. Meaning your products will always be on display, generating only more views and clicks.</em></blockquote>
Converting your existing product feed into a Pinterest compatible one is really simple if you use a tool like Channable. It's merely a matter of uploading your product feed into Channable, choosing Pinterest as a feed, completing the steps to ensure Channable completes the Pinterest feed with the correct data from your original product feed, and then voila - you will be provided with a new feed URL that is Pinterest ready. This will save you a lot more time in becoming listed so you can start advertising on Pinterest faster.

Remember, Pinterest is visual. For every image you supply in your product feed a separate pin will be made. You can have multiple images for one product. Simply include them in your Pinterest product feed as additional images. If you have a separate feed with images you can easily combine it with your master product feed in Channable. You can use any pin to advertise on Pinterest.
<h2>Our tips for advertising on Pinterest</h2>
<h3>Create Pinterest titles and descriptions</h3>
Most likely the content in your pins will match what is listed on your site. To make your Pinterest advertising more relevant, consider adapting titles and descriptions. Write ad copy specific for Pinterest and consider excluding any overly generic images that wouldn’t generate as much attention as your fancier ones. These modifications can be simply done in the rules section of Channable.
<h3>Use keywords</h3>
It’s possible to use your Google keywords to improve your discoverability and advertising on Pinterest. You can pop them in your titles, descriptions, and even the image itself. Alternatively, experiment with Pinterest’s own search bar and see what the auto-completion suggests. If you use Channable, you can modify titles and descriptions for Pinterest without having to change your master feed.
<h3>Clickbait</h3>
Being found on Pinterest is just the first step, you also need to ensure that your pin gets clicked and saved. Anything that stands out is sure to give you the upper hand. Consider the following:
<ol>
 	<li>Big text in the image</li>
 	<li>Colors that POP</li>
 	<li>Text blocks in images</li>
 	<li>Keywords in images</li>
</ol>
<h3>Less isn’t always more</h3>
The Pinterest inventory seems unlimited. Therefore, ensuring that you have a sufficient reach will require you to post frequently. Some marketers recommend 20-30 pins a day. It may seem a lot, but reposting is also acceptable.
<p style="text-align: center;"> <img class="alignnone wp-image-15365" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/qrlkgMmcR72xBLSxHzXs" alt="Pinterest advertising tips channable" width="176" height="329" /> <img class="alignnone wp-image-15364" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/zBAwJROmQeKyYhUuiaY7" alt="pinterest advertising channable" width="176" height="327" /><img class="alignnone wp-image-15363" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/er1fEhBcQOSQFDJN9Q82" alt="pinterest ads channable" width="98" height="330" /></p>
By making relevant ads for Pinterest you will also increase the value of using it as an online marketing channel. Pinterest advertising can be sped up with Channable. Save yourself time and use Channable to manage your online marketing channels so you can easily scale and spend more time on making ads more relevant.



Get the most out of Pinterest advertising

Whilst there are multiple differences between both marketplaces and comparison sites, Channable identifies that both can bring you great benefits to your online sales.

<img class="wp-image-15450 size-full aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/XxFFscdZSjOwsK0I7nkg" alt="marketplaces vs comparison sites" width="800" height="1905" />

Feel free to share this infographic on the social media network of your choice.

Channable offers connections to more than a thousand marketplaces and comparison websites around the world. Take a look at the <a href="/integrations">different possibilities</a> that you have in Channable and choose the ones that fit best with your online sales strategy.

Marketplaces VS Comparison Websites [infographic]

Nowadays, people rely more and more on technology. Simultaneously to the rise of technology’s demand, the market for second hand and refurbished electronics is also booming. Buying electronics online has become a regular habit for many consumers. Electronics and appliance specialists have been significantly affected by the rise of internet retailing. It’s become necessary for them to adopt a multi-channel strategy in order to survive this new evolution. Find out how a data feed management tool can help you to master selling online.

<img class="alignnone size-full wp-image-9400" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ock2rMkWTyrU1dX1Ti8z" alt="Sell electronics with Channable" width="800" height="485" />
<h3>Stay on top of managing your channels</h3>
If you have a large amount of products and if the information on your ecommerce website changes frequently (i.e. new products, price and stock changes), then a data feed management tool is necessary for managing your online projects. This tool will indeed automate the whole management process and help you to keep all your ads and listings updated.

For example, within the electronics industry, price matters. Vendors will know about the price war on certain platforms. If your pricing is dynamic and changes often throughout the day, Channable can offer to run your feed multiple times a day to make sure your price is always updated on every platform you sell your goods on. Another useful trick with a data feed management tool: if your stock runs out, you can create a rule to “pause” your ads on marketplaces or price comparison websites, avoiding useless costly clicks for products with no stock left.
<h3>Increase your online visibility</h3>
Marketplaces, price comparison websites and search engines are very useful for increasing your online visibility to the widest range of buyers possible. Electronics and their accessories can be rather expensive and consumers like to compare prices before making their choices. In order to reach more customers, it is necessary to have your ads on a range of platforms, but preferably with minimal effort (see above). Channable has connections to over <a href="/integrations">2500 channels</a> that you can manage from one dashboard.

<img class="wp-image-9375 size-full aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/IPQ9iDgxQkSxqiHrTzmt" alt="Channels for electronics" width="723" height="197" />
<p style="text-align: center;"><em>Some platforms where you can sell your electronic items</em></p>

<h3></h3>
<h3>Instantly create perfect product listings</h3>
Using a data feed management tool to display content rich ads for electronic goods is vital for conversion. So, how can you do that?

Within your product feed, it is likely that you don’t have all the specifications of your products in separate fields. If you weren’t already aware, consumers find electronic’s specifications very important. For smartphones, the RAM size (GB) is vital; for a fridge, its the consumption of kW; for a computer, the core speed (GHz), and the list goes on for all electronic appliances or pieces of technology. However, this kind of product information might be in the title or even in the description. With Channable you can easily extract this information and place it in it’s own field to be modified in order to make it match the marketplaces’ requirements. No need to manually copy-paste individual product information into the marketplace’s ad creator as Channable will send products instantly to the marketplace through a feed or a direct connection.
<h3>Analyze your performance</h3>
Channable also gives you the opportunity to discover which items are your top sellers for each comparison website and search engines that you display your items on. This information can be really insightful and help you choose which items you want to advertise. You can <a href="/blog/blog-analytics-insights-for-better-performance">connect Channable to your Analytics</a> and use all the performance information to optimize your sales.
<h3>Make sure your strategy covers all the (mega)bits</h3>
Up until now, we’ve mainly touched upon how to make the best product ads for marketplaces and price comparison websites. But you shouldn’t forget retargeting in your multi-channel strategy.

Data feed management tools can help you to create feeds for affiliate platforms and, ultimately, save bundles of time. Imagine a potential customer visits your website and buys a new camera. With the help of affiliate platforms or display networks you could target this visitor again with ads about matching lenses or SD cards. Whenever they visit a photography blog or are browsing their social media pages, they would see your ad. This kind of paid marketing is much more efficient as it reaches people already interested in your items.
<h3>Make the most relevant Paid Ads yet</h3>
A data feed management tool will help you to organize and structure your AdWords and Bing Campaigns, both text ads as well as Shopping Campaigns. What is actually very special in Channable is that you have the ability to<a href="/products/ppc-tool"> create dynamic text ads</a>, based on the product information in your feed. Enabling you to advertise on long tail keywords without the manual hassle.
<h3>A data feed management tool is all you need...</h3>
A tool like Channable will facilitate any electronics seller’s digital marketing. Channable will enable you to automate all the processes and create perfect, optimized ads for your online marketing strategy, which includes price comparison, marketplaces, affiliates and AdWords. Get in contact for more information by emailing us at <a href="mailto:support@channable.com">support@channable.com</a>, or <a href="/signup">sign up</a> for an unlimited free trial to test it out for yourself.

Why a feed management tool can be a blessing for selling electronics online

Google Shopping merchants received an announcement late January that Google will no longer support integrations with BigCommerce, <a href="/integrations/magento">Magento</a> or <a href="/integrations/prestashop">Prestashop </a> vendors from 20th March 2018 onwards. Google Merchants received an email from Sales &amp; Orders stating that the decision was made: “in order to better focus on solutions that will make the Shopping ads onboarding a more seamless experience. We’re continuing to work with e-commerce platforms to explore more frictionless integration opportunities.”

However, this does not mean the end for Google selling for webshop owners. The use of third parties to generate feeds and build API connections for Google Shopping remains supported.
<h2>Channable supports Google feeds and API</h2>
Channable has long supported feed generation and is continuously improving an API connection with Google Shopping. So rest assured, you can continue to sell on Google Shopping, as well as over 1000 more channels, and enjoy many more of Channable’s other features such as <a href="/products/marketplace-integrator">order connections</a> and <a href="/products/ppc-tool">SEA tool</a> for dynamic text ads and shopping campaigns.

With Channable you can optimize your product information to increase your discoverability on Google Shopping with our unique rules. So you can make sure that your titles and image links are optimized, before you appear on Google Shopping.

Channable wants to help everybody that has been affected by Google’s decision. We’ve created a special promo code* to ensure that you remain on Google Shopping as fast as possible. We will set up your Google Shopping feed free of charge when you use the promotional code: <b>GOOGLE_PROMO2018</b>. Hurry, <em>**this code expires 1st April 2018**</em> - and no, this is not an April’s fools joke. After you<a href="/signup"> create an account </a> , enter the code at the set up and one of us will be in contact asap to discuss the finer details. Make sure to take a look at your new feed and experiment with our rules to make your products shine!
<h2>Prestashop and Magento Channable Plug-Ins</h2>
If you have a Prestashop or Magento shop you can directly import your data feed into Channable with a plug-in. The plug-in incurs <i>no additional costs</i> and you can make use of any of our <a href="/pricing">monthly subscriptions</a> starting at 19 euros a month. It’s possible to import products into Channable if you use BigCommerce with an XML import. Once your import is complete, create a Google Shopping connection with just a few clicks. Channable's API connection is continuously being developed to ensure that a more seamless integration is offered.

Feel free to <a href="mailto: support@channable.com">contact us</a> if you have any questions regarding our tool, how our connections work or to have a good old rant about Google’s decision

Channable’s solution to Google’s decision to drop BigCommerce, Magento and Prestashop API connection

It's getting colder outside and we are slowly approaching Christmas. Millions of people are looking for the perfect gift for their loved ones. As many people don't want to leave their house to participate in the Christmas shopping marathon, they order their presents from home - online. So the question is: Is your online store ready for the Christmas business? With these tips, we are sure you will succeed and sell more.
<h3>1. Your homepage</h3>
**Responsive design**
Ever tried to scroll from one side of a homepage to the other on a mobile device? Then you know - it's not fun. Nowadays, responsive design is a must for every homepage and online store. Make sure to offer your potential customers the best homepage experience and invest in a responsively designed website.

**Optimize website speed**
3 seconds is all you have - this is the maximum amount of time it takes a website user to leave when a page is not responding. Increase the speed of your website and improve your user experience to encourage browsing and purchasing.

**Christmas design and festive layout**
Get potential customers into the Christmas spirit. Change teasers and slideshows into a winter wonderland, feature seasonal products and display high-quality pictures, graphics and/or videos. These will grab the customer’s attention and result in a longer stay on your homepage, which could lead to higher conversion rates.
<h3>2. Products</h3>
**Promote best-sellers**
Do you have any best-sellers that continually perform well throughout the year? Make a special promotion presenting them as an "often bought by others" or apply a discount on those products. If they sell well during the year, they will probably also perform well over Christmas.

**Modify product descriptions**
Add value to your products with holiday-specific pictures or modified product descriptions. Add for example "Perfect for Christmas" or "the perfect Christmas present" etc. so your products appear on the search terms "Christmas" or "present".

**Stock**
Prepare for potential stock shortages! Get an alert before your stock falls to zero. By increasing your minimum stock level, you will be able to process your orders without stress or stock shortages. Exclude products which are out of stock to make sure that only available items are shown. You can update your data several times a day on those marketplaces to ensure that your products are shown with up-to-date information on price comparison sites, display ads or others. Another way to encourage customers to finalize their purchases is to post how much stock you have left.
<h3>3. Increase traffic</h3>
**Rethink your advertising strategy**
lure more visitors to your e-commerce platform with the help of Google AdWords or remarketing to reach a higher conversion rate. With Channable you are able to optimize your product feeds and even feed based text within minutes.

**Place your products on price comparison sites**
Consumers will compare your prices on the internet. So make sure to be found on any price-comparison site that is relevant for your business.

**Consider selling on marketplaces**
Have you just started a web store and people don't know about you yet? Then consider selling your products on online marketplaces. Each month, there are millions of unique visitors on Amazon, Cdiscount or eBay <a href="/integrations?channel=marketplace" target="_blank" rel="noopener noreferrer">(you can find more marketplaces here)</a>. Take advantage of their name, amount of visitors and customers to sell more!
<h3>4. Deliveries</h3>
**Communicate delivery times**
Have you ever been desperate for your package to arrive on time? Then you know how crucial it is to communicate the exact delivery time. Check the delivery deadlines with your couriers prior to guaranteeing delivery before Christmas to your customers. Communicate all the delivery times, even if they are after Christmas day.

**Free delivery and packaging service**
Free delivery is one of the top reasons to buy online and spend more money (as shoppers are saving on delivery costs). Also, make your customers happy by offering free gift wrapping, for example for Amazon you can easily share this information in Channable’s attribute builder. Regular shoppers will appreciate the service. Don't forget to buy enough wrapping paper and scotch tape!

**Return policy**
Offer free returns and a longer return period than usual. No need to stress people out during their Christmas break to return unwanted presents. Give them at least 30 days to return their unwanted gifts.

So, are you ready for this year's holiday shopping? If you need help on optimizing your product feeds, setting up your marketplaces or feed based text ads, let us know. We will support you by setting up your first product feed in our feed management tool. Test it now for free and ask for a demo from one of our experts. Happy Christmas selling everybody!

How to sell more: Get ready for the online holiday shoppers

To delve deeper into the dynamics of this thriving marketplace, we sat down with Shakhil Shah, to discuss Allegro's operations and strategies. From customer demographics to seller insights, Shakhil offers valuable insights into Allegro's journey and its future prospects.

## Allegro is a popular eCommerce platform in Poland. Could you share some insights into your customer base, including their demographics and shopping behaviors?

Allegro has traditionally dominated the Polish market, boasting an impressive customer base of **19 million** active buyers in the region. 

With the recent expansion to allegro.com and Allegro.cz, our platform has become accessible to buyers and merchants across the EU. We've observed over 20 million visits per month, reflecting the platform's widespread appeal and consumer engagement.

## What types of products or sellers tend to perform best on Allegro, and are there any specific categories where you've seen exceptional growth?

Our platform covers 14 categories, with Consumer Electronics, Home & Garden, Fashion, Automotive, and Kids emerging as top performers. 

Allegro is the primary consumer touchpoint when buying online in Poland. Over 400m attractively priced offers from more than 140k merchants converted into GMV from Polish operations growing by 10.5% YoY in Q3. This is significantly faster than the country’s overall nominal retail sales, with over one-third of the GMV growth coming from high-frequency categories like Supermarket and Health & Beauty.

However, notable growth has been witnessed in Health & Beauty and Supermarket categories, especially in pet products. 

![image_01 (4).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/BqwTn5J0Qwi99EKjyzRB)

Allegro's value proposition resonates with consumers seeking convenience and competitive prices, driving substantial year-on-year growth in key segments.

## Are there any specific categories where Allegro has exclusive offers? What are your categories with the strongest seller and consumer base?

While categories like Consumer Electronics and Home & Garden traditionally attract strong seller and consumer bases, we're constantly exploring opportunities for exclusivity across various segments. 

Health & Beauty presents significant growth potential, aligning with evolving consumer preferences and market trends.

## For new sellers looking to get started on Allegro, what are the key steps and requirements they need to meet before listing products?

Getting started on Allegro involves creating an account and understanding the platform setup. We provide comprehensive resources, including registration guides and Allegro Academy courses, to facilitate a seamless onboarding process. 

Additionally, sellers must ensure competitive pricing, reasonable delivery costs, and efficient delivery times to optimize their listings' performance.

It's also worth noting that Allegro is more than just a marketplace to its consumers, it is also used as a product search engine, 34% of online shoppers in Poland begin their product search on Allegro compared to 26% using Google, however, what's interesting here is the conversions to sales, of the 26% using Google, 49% end up completing their purchase on Allegro.

## Can you give a few examples of common mistakes/pitfalls in the product data that sellers share with Allegro?

International sellers often grapple with challenges such as uncompetitive delivery prices or lengthy delivery times, which can deter potential buyers. 

![image_02 (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/TWUNSiVlQYuYHaualXrK)

It's essential for sellers to conduct thorough market research, optimize product data, and leverage Allegro's promotional tools to enhance visibility and sales, that said there are ways to improve this by becoming a SMART! seller and or using the One Fulfillment service by Allegro.

In addition to the above, while we do not make recommendations on how to price products on the platform, it is always worth looking at what competitors are selling the same product for, this is where its important to do research on similar products being sold on the platform and look at ways where you as a seller can offer added value to the customer. 

Finally, creating visibility is imperative to success, promoting, advertising and taking part in the various sales campaigns will help you grow your business.

## Can you tell us about any promotional tools or features that Allegro offers to help sellers increase their visibility and boost sales?

Allegro provides a diverse array of promotional tools, including participation in sales campaigns like SMART! Week and Black Weeks, along with self-service marketing and advertising options. 

Other than sales campaigns, we have various marketing and advertising tools available, most of these are accessible through the self-service tool on the platform. More information about the specific tools can be found on the [Allegro Ads Page](https://allegro.pl/ads/boost-your-sales-on-allegro).

These tools empower sellers to effectively showcase their products and capitalize on seasonal and promotional opportunities.

## Finally, how does Allegro plan to stay competitive and evolve in the ever-changing eCommerce landscape, and what opportunities can sellers look forward to in the future?

Allegro remains committed to expanding its presence across Central Europe, with upcoming launches in Slovakia, Hungary, Slovenia, and Croatia.
 
By delivering a compelling value proposition and fostering innovation, we aim to cement Allegro's position as the preferred destination for online shopping in the region. 

Sellers can anticipate continued growth opportunities and a dynamic marketplace environment conducive to success.

> It’s our aim that, by the end of 2024, shoppers all over Central Europe will be choosing their Christmas gifts on Allegro - Roy Perticucci, Allegro CEO, stated in the Q3 results press release.

Shakhil Shah has provided valuable insights into the value of Allegro, Poland's leading eCommerce platform, and its growth journey. 

With a keen understanding of customer behaviors, a diverse array of product categories, and a commitment to empowering sellers, Allegro may be the next channel needed in your multichannel mix. 

Check out more on you can get selling on [Allegro](https://www.channable.com/integrations/allegro) with Channable today.

Interview with Shakhil Shah and Allegro Marketplace

[TikTok Advertising](https://www.channable.com/blog/tiktok-shop-marketplace-social-commerce-growth) has become one of the most direct ways to reach modern shoppers. With billions of engaged users and unmatched creative potential, TikTok offers brands a unique path to awareness, engagement, and conversions. In this guide, you’ll learn how TikTok ads work, how to set up your first campaign, and how to optimize like a pro, so you can start generating real business impact fast.

## Key takeaways

- TikTok Advertising delivers high engagement and strong conversion potential.

- Easy-to-use ad tools help brands create authentic, high-performing content.

- Precise targeting and simplified setup make TikTok ideal for all skill levels.

- Best practices: hook fast, stay native to the platform, and use trend-based storytelling.

## Getting started with TikTok advertising
If you’re looking for an ad channel that combines scale, creativity, and conversion power, TikTok Advertising is a top contender. With 1.5+ billion active users and unmatched engagement levels, TikTok offers brands a unique opportunity to reach shoppers who are ready to buy. TikTok users are [1.5x more likely to purchase](https://newsroom.tiktok.com/en-sg/tiktok-is-the-platform-where-content-and-commerce-converge-helping-consumers-discover-and-make-their-next-purchase-sg) after seeing a product advertised on the platform.

In this guide, you’ll learn how to set up your ads in TikTok Ads Manager and follow proven tips to maximize your results.

## Why advertise on TikTok?
[TikTok](https://www.channable.com/blog/social-media-advertising) gives brands an energetic creative space so that they can reach audiences who want authentic content and not polished commercials. Benefits include:

**Effective engagement**
Short-form video inspires participation, comments, and shares for the best chance to create viral momentum.

**Creative ad tools**
TikTok’s built-in video editors, templates, and effects make it easy to turn simple footage into scroll-stopping ads.

**Outcome-based objectives**
Choose goals such as awareness, traffic, leads, or conversions, and optimize based on measurable results.

**Precise targeting**
Reach audiences by demographics, interests, behavior, or allow TikTok’s algorithm to automatically optimize your distribution.

**Robust reporting**
Dashboard insights and custom reports help you track performance and refine your strategy.

## How to advertise on TikTok​ in 7 steps

### Step 1: Create your TikTok Ads Manager account

1. Go to TikTok Ads Manager and sign up using your email or phone number.

2. Add business details: location, time zone, industry, and currency.

3. Switch to a Business Account in the app:
*Settings & Privacy → Manage Account → Switch to Business Account*

### Step 2: Set up billing and payment
Add billing details, tax info, and choose** manual** or **automatic** payments.

**Note**: Once automatic payments are selected, you cannot switch back.

### Step 3: Create a TikTok ad campaign
Click the red **Create Ad **button in your dashboard anytime to start building your campaign.

### Step 4: Choose your campaign objective
TikTok offers four simplified objectives:

![Blog TikTok Advertising - Image_01.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ja4DUHQT72xwWltrDgSA)
- **Traffic** – Drive visitors to your site or landing page.

- **Community interaction **– Grow followers, views, and engagement.

- **Lead generation** – Capture customer information via TikTok forms.

- **Website conversions** – Ideal for eCommerce brands focused on sales.

### Step 5: Select your target audience
Choose between:

![Image_02 (4).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NZx5vQ4xS82cjOg5sRQs)
**Automatic Audience**
Let TikTok choose the best audience based on your goals, creative, and performance data.

**Manual Targeting**
Refine by:

- Location

- Gender, Age, and Language

- Interests (e.g., beauty, fitness, gaming)

- Behaviors (likes, comments, interactions)

**Example**: A skincare brand can target users interested in “Skincare,” “Beauty Enthusiasts,” or users engaging with related videos.

### Step 6: Set your campaign budget and schedule

Your campaign budget is the amount that you’re willing to spend on running your ads. You can choose between a ‘Daily budget’ or a ‘Lifetime budget’. If you choose the first option, determine your daily ad spend (minimum $5) and how long you want your campaign to run. For flexible campaigns, choose the "No end date" option and stop it whenever you want.
Choose:

![Image_03 (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/LQBQRbpFQuCfWrSSKzSX)
- **Daily budget** – Min. $5/day

- **Lifetime budget** – Spend cap over entire campaign

Select a fixed end date or run indefinitely with the **No End Date** option.

### Step 7: Create your TikTok ad

1. Upload videos or build new creatives using TikTok’s templates.

2. Add ad text (12–100 characters; preview to avoid truncation).

3. Choose a CTA. Some examples of good CTA can be found below:

- Shop Now

- Learn More

- Sign Up

- Download Now

- Book Now

- Apply Now

- Contact Us

Click **Submit** to launch your ad.

## 3 TikTok ads best practices
### 1. Use the right content structure
As with all video ads, it’s important to have a hook, highlight your unique selling points, and end with a clear call-to-action. Here are some additional tips to make your ads stand out on TikTok:

- Hook viewers in the first 6 seconds with suspense or surprise to boost engagement and watch time.

- Introduce your product or value proposition within the first 3 seconds.

- Keep viewers engaged by making use of unique transitions, stickers, and graphics.

- End with a strong call-to-action so viewers know what action you want them to take.

**Pro tip**: Suspense or surprise in the first 6 seconds can drastically boost watch time.

### 2. Stay native to the platform
Using an ad that you’ve used on another ad platform on TikTok is setting yourself up for failure. The creatives that usually perform best are ones made specifically for TikTok. If you’re new to the platform, it’s a smart idea to spend some time watching popular TikToks to understand what works. To maximize your ad's impact, feature real people like creators, employees, or customers in a DIY, authentic style that resonates with TikTok's user-generated content.

### 3. Use trends as storytelling templates
Trends offer ready-made story frameworks. With 7**7% of users enjoying branded trend-based content**, tapping into current sounds, memes, or challenges can significantly increase engagement.

Explore trending formats in TikTok’s **Creative Center → Trends**.

**Tip**: [TikTok Ad Library](https://ads.tiktok.com/business/creativecenter/inspiration/topads/pc/en?rid=1qlfbuybx8z&period=30&region=NL) is a goldmine for high-performing creative examples.

## Learnings

- TikTok Advertising combines scale, creativity, and high-intent audiences.

- The platform’s tools and simplified Ads Manager make campaign setup fast.

- TikTok’s audience is conversion-ready and highly interactive.

- Authentic, trend-aware, fast-hooking content performs best.

- TikTok Advertising is essential for brands that want to grow in 2024 and beyond.

## The bottom line
TikTok Advertising gives brands a chance to show up authentically, creatively, and powerfully in front of highly engaged consumers. With the right content structure and a trend-aware approach, you can turn TikTok into one of your highest-performing channels.

Want to go deeper into social commerce and cross-channel ad strategies?
Explore more insights on the [Channable blog](https://www.channable.com/blog).


TikTok advertising: The complete guide

[Miravia](https://www.miravia.es/) is a relatively new marketplace that launched in the Spanish market in November 2022. Since then, its growth has been unstoppable, becoming one of the most popular apps in Spain. 

Although the original idea was to focus on products within the fashion and beauty sectors, they have gradually incorporated new categories, making the marketplace increasingly comprehensive. However, their focus remains on lifestyle products. 

Miravia aims to bring together brands, consumers, and content creators in one space, fostering innovation. Among its standout features are the production of exclusive content by influencers and virtual tools to try out products. 

With a value proposition centered on experience and lifestyle, the products offered are oriented towards the mid to high-end market. The target audience consists of young Spanish consumers, aged 18 to 35. Miravia aims to provide a unique shopping experience, offering access to the latest trends in fashion, beauty, and lifestyle. To achieve this, the platform includes tools that allow brands to customize their stores, special campaigns to drive traffic to the marketplace, and integrated logistics. 

Miravia seeks to captivate Spanish consumers with high-quality products and connect customers and sellers in an advanced way. The platform is committed to supporting local sellers and Spanish brands in their digital expansion. Many renowned brands have already joined this initiative that promises to make a big impact, including Disney, Cecotec, Lego, Samsung, Dyson, L’Oreal Paris, Nivea, Braun, and Garnier.

## Why should you consider selling in Miravia? 
Here are a few reasons to add Miravia to the list of marketplaces you could start selling. 

## 2023, Miravia's first full year in the Spanish market, is a year full of great achievements: 

- TOP 5 in eCommerce platforms in the Spanish market
- ‘Marketplace Revelation 2023’ award 
- Most downloaded app for over 7 months in the shopping category
- TOP 3 highest-rated app
- TOP 5 most used app
- Exponential growth since December 2022
- Over 8,000 sellers and 800 brands selling through Official Store

![Promociones-en-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NpQDNfeRTt2nNWQQhNQy)

## Take advantage of the buzz this Marketplace is generating
As we mentioned earlier, Miravia is the talk of the town. One of the main reasons is due to the significant investment made by the Alibaba group for its launch. Therefore, if we add the lack of competition to the strong advertising investment being made, we have the perfect combination to decide to sell on Miravia.

## Improve your visibility as a local brand
One of Miravia's objectives is to offer more visibility to local sellers and national brands. One way to achieve this is by providing the possibility of creating official stores, where brands can design their own stores or virtual showcases, allowing all the products of a particular brand to be found in one place. Needless to say, this offers extra visibility to brands compared to retailers or intermediaries.

These official stores make navigation within the products of the same brand much easier, creating a more personalized and unified shopping experience.

Moreover, as Jorge Peláez, CEO of Farma2go, mentions in the following success story, Miravia gives much more visibility to the seller. In other marketplaces, the seller is much more unnoticed, and the purchase is practically anonymous. However, on Miravia, the seller has much more prominence.

![Farma2go-vendiendo-en-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/blqFf8MR56MrbFBgmIyQ)

## Including your product catalog on Miravia has no fixed cost
If you want to sell on Miravia, there will be no fixed costs associated. You will only pay commissions on what you sell, and these commissions are cheaper than on other major marketplaces. They range from 6% to 15% depending on the category and the type of seller. This allows you to try the platform without fixed costs and without needing to invest a lot of money.

Additionally, they offer the option to handle logistics (Delivery by Miravia), which can be a more convenient option for many sellers. In fact, this is the default option offered.

## Official Store or Marketplace: which type of store to choose?
To sell on Miravia, you should keep in mind that there are two types of stores:

1. Mall or Official Store: This type of store is exclusively for brands. Therefore, if you are not the brand owner or do not have exclusive distribution rights, this option is not for you.
![Tienda-oficial-en-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/rrmMJiLuT9KwYA1eWm26)

2. Marketplace: This is the model we can find in other marketplaces like Amazon. It is designed for multi-brand sellers.

## What types of logistics does Miravia offer?
Like most marketplaces, Miravia offers two types of logistics channels:

1. Delivery by Miravia (DBM): In this case, Miravia takes care of the shipping, ensuring an excellent experience for both sellers and buyers.
2. Delivery by Seller (DBS): Here, the Miravia Seller is responsible for the shipping. It is important to ensure good service to avoid penalties from the marketplace. This logistics model must be authorized by the marketplace and is primarily intended for sellers of bulky, heavy products or those containing hazardous materials.
3. Logistics by Miravia (LDM): This is the platform's fulfillment model launched at the end of 2023. This model has been increasingly prioritized since the beginning of the year and has numerous advantages:

- Better organic positioning in search results
- Operational cost efficiency through Miravia's warehouse with very competitive storage and shipping rates
- Free and environmentally friendly packaging
- Compensation insurance (up to €2000 per product)
- Optional services: bubble wrap, relabeling, withdrawal, etc.
- For consumers, delivery is improved in many cases (2 business days in the peninsula and 1 business day in Madrid), with free shipping and the option to choose between home delivery or collection points.

![Logística-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/6z3ieADlRxKj4khxZAA0)

To sell on Miravia, the options recommended by the marketplace itself are DBM and LDM. Additionally, these offer the most advantages:

- Miravia covers part of the shipping costs, especially resulting in a very competitive rate in the 0-5kg range.
- They take care of collecting the package from the seller's warehouse in the peninsula.
- You can create orders before 23:00 and they will collect them the next day.
- Deliveries are made within 24-48 hours.
- Sellers are not responsible for logistics disputes. Miravia takes responsibility.

## I want to start selling on Miravia. What are the first steps to follow?

The registration process to become a Miravia Seller is very simple.
1. First, you need to fill out the [following registration form](https://sell.miravia.es/home?source=pship_Channable).
2. Validation of your business. As mentioned before, there are two types of stores on Miravia: marketplace or official store. Depending on the one you choose, the documentation you need to provide will be different. Miravia will review all the information to ensure that your products fit with the platform. They will also evaluate your experience selling online.
3. Brand registration. To protect your products, it is important to register them as a brand. If you are not the brand owner but a distributor, you will need to prove that you have authorization from the brand to sell its products.
4. Setting up your store. Once you have been accepted as a Miravia Seller, you can start setting up your store. You will have an account manager to help you with all the steps you need to follow within the marketplace.

## How to integrate your catalog with Miravia
A fundamental step when selling on Miravia and setting up your store is integrating your catalog with this marketplace.

There are different ways to do this. You can do it manually or through one of the modules offered by your CMS. However, we warn you that these options will neither be the easiest to implement nor will they yield the best results.

There is also a way to integrate, optimize, and synchronize the catalog with Miravia automatically. At Channable, we have developed catalog integration with Miravia so that you can manage your catalog and orders centrally and without complications.

## How to configure your catalog with Miravia using Channable
Once you are a Miravia Seller, you can connect your catalog to Miravia through our [API connection](https://www.channable.com/products/marketplace-integrator).

## What to consider during the Miravia catalog configuration

- Categorize your products correctly. It is essential that your products appear in the correct category. To do this, you need to map your categories to those of Miravia. It sounds complicated, but you can do it in a few clicks.
- Optimize your product listing information. If you want your products to stand out from the competition and be attractive, you need to optimize your catalog information. You can use Channable's cause-effect rules for this. These rules allow you to filter products you don't want to sell, improve product descriptions and titles, modify prices, and much more.
- Pay special attention to photos. Miravia is very demanding with the quality of images and very strict with their dimensions.

Once the listing is configured, you can start sending products to Miravia. If there is any error in the product publication, a description of the error will appear, which you must resolve in the rules.

## Order connection with Miravia
To sell on Miravia, in addition to integrating your catalog with Miravia, it is also essential to add the order connection. This will allow you to manage all the orders coming from Miravia directly from the backend of your online store (regardless of whether it is developed with Magento, Shopify, or PrestaShop).

By managing all orders from a single place (you can use the order connection for other marketplaces like Amazon or Zalando, for example), you will maintain better control over your orders, save time managing them, and keep your stock synchronized with Miravia.

## Tips for selling on Miravia more organically
Miravia is a marketplace based on listings, so each seller has a different product page. Therefore, who will have greater visibility in search results? Of course, the one with the most optimized product page.

What kind of improvements can you make on the product page to [stand out and surpass the competition](https://www.channable.com/blog/mastering-marketplace-dynamics)?
- Avoid stockouts by keeping the catalog constantly synchronized.
- Group products with variants. This is especially important in categories like fashion, where it is recommended to group them by sizes and colors.
- Optimize the titles. Miravia allows titles of up to 250 characters. Pay attention to their structure, always adding relevant information such as the brand, model, and other attributes that help describe the product in more detail.
- Use attributes to enrich the product listings. Having them well-mapped will allow buyers to find your products using Miravia's search filters.
- Offer the best price.
- Ensure good ratios in the logistics service.
- Provide the best sales and after-sales management to guarantee positive user reviews.
- And last (but not least), strive to have the best decoration in your official store. It is your storefront within Miravia, don't forget that.

## Marketing Tools
Using marketing tools on Miravia is key to increasing the visibility of your products. These tools are diverse and through them, sellers have the opportunity to highlight new products, offer special discounts, or feature best-selling products. All these tools are available in the Seller Center (Marketing section). The types of tools available are:

- Store Promotion: Discounts on the entire catalog or part of the catalog where the seller has freedom over the percentage and the period. These discounts can be direct on the price or through coupons (regular or for new buyers). These promotions help increase the total basket and/or conversion rate.
- Launch Price: A tool to boost visibility and traffic for new products to start gaining better positioning.
- Miravia Campaigns: The best way to increase visibility and generate good performance metrics like reviews. These campaigns are divided according to their importance:
1. Mega: Special dates like Black Friday, Christmas, Summer Sales are part of this type of campaign. They are the most important campaigns on the platform.
2. A+: Also very relevant campaigns that include a variety of categories.
3. A: Focused on a specific category or brand launch.

- Sponsored Ads: Since the end of May, Miravia has a tool to position your products non-organically. This module is available to all sellers and among the benefits of using it are: increasing brand and/or product awareness, boosting sales, making decisions based on data through result monitoring, pay-per-click only, automation, and simplicity. There are three types of campaigns:

1. Automated: Choose a daily budget and the bid you consider competitive.
2. Specific Products: Select products manually, and the system chooses the most competitive bid for the seller.
3. Manual: The seller can create campaigns manually, selecting products and bids most convenient for them. 

One of its advantages is that it allows organizing campaigns to be more personalized as needed. One of the most important aspects of these tools is that Miravia offers you an 'Exclusive Dashboard' where you can analyze the most important metrics of your store and products so that sellers can make data-driven decisions.

## Miravia Academy
In the Seller Center, sellers have access to a training center called Miravia Academy, available to all sellers, where you can find all kinds of content from webinars and tutorials to infographics to become an expert on the platform.

## Could Miravia be relevant for a European Seller?
The answer is yes, for some months now, sellers/brands from the following countries can open a store on Miravia: France, Italy, Portugal, Netherlands, Belgium, Poland, Italy, Ireland.

Currently, Miravia is only available to Spanish consumers, but the Spanish market has shown exponential growth, up to 20% year after year in recent years, unlike the European market which has stagnated. Additionally, the Spanish market is worth over 40 billion euros, with an internet penetration rate of 90%. The age group that shops online the most is 16-34, which coincides with Miravia's target audience. Spanish consumers place an average of 4.7 orders per month, and more than 62% use marketplaces to search for products, with eight out of ten purchasing through these channels. This makes it a market with favorable conditions.

For these types of sellers, last-mile logistics becomes critical. Therefore, these sellers can activate our fulfillment service (LDM) as long as they verify that they have a Spanish VAT or operate through their own logistics (DBS) from their warehouses. In this regard, all we require is that the order preparation should be completed within 24 business hours and shipping time should be within a maximum of 5 days. We are increasingly seeing success stories from sellers in these countries and across various categories.

## Want to start selling on Miravia now?
If you want to know more details about our integration with this new marketplace, we encourage you to [request a demo with one of our experts](https://www.channable.com/demo). Or if you prefer, you can also [create a trial account in the tool](https://www.channable.com/signup).

How to Start Selling on Miravia

Automate your PPC strategy with Channable. Learn how to boost efficiency and performance across channels with intelligent ad automation.

PPC Automation | Channable Blog

Master PPC Automation with Channable. Learn how to streamline and scale your Google Ads campaigns with data-driven insights and smart tools.

Google Ads | Channable Blog

Automate your Bol Ads with ease. Discover how Channable’s PPC Automation tools boost visibility and efficiency for Bol marketplace campaigns.

Bol Ads | Channable Blog

Simplify Amazon Ads with PPC Automation. Channable’s smart tools help you optimize bids, scale campaigns, and grow sales across Amazon.

Amazon Ads | Channable Blog

Explore Channable’s insights and analytics page to make smarter eCommerce decisions with data-driven strategies and performance visibility.


Insights and Analytics | Channable Blog

Boost ROI with Performance Segmentation. Discover how Channable helps you analyze and optimize product-level ad performance at scale.

Performance Segmentation | Channable Blog

Elevate your ads with Channable’s Dynamic Image Editor. Customize visuals at scale to boost engagement and stand out across channels.

Dynamic Image Editor | Channable Blog

Master multichannel eCommerce with Channable. Sync and optimize your products across marketplaces, search, and social with ease.

Multichannel eCommerce | Channable Blog

Optimize product feeds effortlessly. Channable’s feed management tools help you stay accurate, compliant, and competitive across channels.

Feed Management | Channable Blog

Channable CSS: Gain 20% margin advantage, more bidding power & seamless integration with feeds, PPC & Insights. Premium Google Partner.

CSS | Channable Blog

Stay in the loop with Channable’s event coverage. Discover key takeaways, trends, and highlights from top eCommerce industry gatherings.

Events | Channable Blog

Tune into Channable’s podcasts for real conversations on eCommerce, tech, and digital marketing with industry leaders and in-house experts.

Podcasts | Channable Blog

Watch Channable’s webinars for practical tips on feed management, PPC, and multichannel eCommerce, straight from experts.

Webinars | Channable Blog

Catch up on Channable’s Media page for events, webinars, and podcasts featuring expert insights and stories from the eCommerce world.

Media | Channable Blog

Get the latest news from Channable's product releases, company milestones, team insights, and what’s coming next.

Company Updates | Channable Blog

Dive into the latest eCommerce news and trends. Learn how shifting consumer behavior and tech innovations are impacting online retail.

eCommerce Industry | Channable Blog

Keep up with Google’s latest changes and how they impact your PPC, SEO, and feed strategies, straight from Channable’s experts.

Google updates | Channable Blog

Stay updated with the latest in multichannel news. Explore trends, changes, and insights shaping the future of eCommerce.

Industry News | Channable Blog

Master Google Shopping PPC with step-by-step guides on feed optimisation, smart bidding, campaign structure, and scaling profitable ads.

Google Shopping PPC | Channable Blog

Guides on multi-client feed management for agencies and teams. Streamline workflows, scale feed optimisation, and reduce manual work.

Multi-Client Feed Management | Channable Blog

Explore in depth guides that break down complex topics into clear actional insights. Our guides deliver step-by-step, expert tips, and educational resources to help you optimize performance, solve problems faster, and make smarter decisions.

Guides | Channable Blog

Affiliates

Agencies

Amazon

Black Friday

Comparison websites

eBay

Ecommerce

Electronics

Events

Feed management

Google

Guest blogs

Holidays

Infographic

Magento

Marketplaces

Product updates

Rules

Sales season

Shopping campaigns

Social media

Travel

Whitepaper

<div class="cta">
<h3>New to Channable?</h3>
<p>Request a demo to see how Channable can help you list, advertise and analyse your products across channels and teams.</p>
Request a demo
</div>

<div
  class="video"
  name="Video markdown component"
  description="Channable CSS Description"
  url="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/kQ83Xt6TjOdBAt9SKyjW"
  thumbnailImage="https://example.com/thumb.jpg"
></div>


<div class="faq">
<h4>This is the first question</h4>
<p>Answer 1</p>
<h4>This is the second question</h4>
<p>Answer 2</p>
</div>


# Markdown syntax guide

Here's a simple footnote,[^1] and here's a longer one.[^bignote]

[^1]: This is the first footnote.

[^bignote]: Here's one with multiple paragraphs and code.

    Indent paragraphs to include them in the footnote.

    `{ my code }`

    Add as many paragraphs as you like.

[asdad](url) as ada as asdasd

<a href="">This should be inline</a> Then other text

<iframe id="ytplayer" type="text/html" width="640" height="360"
  src="https://www.youtube.com/embed/M7lc1UVf-VE?autoplay=1&origin=https://example.com"
  frameborder="0"></iframe>

## Headers

# This is a Heading h1
## This is a Heading h2 
### This is a Heading h3
#### This is a Heading h4
##### This is a Heading h5
###### This is a Heading h6

## Emphasis

*This text will be italic*  
_This will also be italic_

**This text will be bold**  
__This will also be bold__

_You **can** combine them_

## Lists

### Unordered

* Item 1
* Item 2
* Item 2a
* Item 2b

### Ordered

1. Item 1
1. Item 2
1. Item 3
  1. Item 3a
  1. Item 3b

## Images
![This is a alt text.](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/OPNuGZ6T7CPxnxladbvQ "This is a sample image.")

![This is a alt text.](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/OPNuGZ6T7CPxnxladbvQ =100x80 "This is a sample image.")

## Links

You may be using [Markdown Live Preview](https://markdownlivepreview.com).

## Blockquotes

> Markdown is a lightweight markup language with plain-text-formatting syntax, created in 2004 by John Gruber with Aaron Swartz.
>
>> Markdown is often used to format readme files, for writing messages in online discussion forums, and to create rich text using a plain text editor.

## Tip

[tip]**TIP:**
Channable has a few rules that can help you extract more general URLs from your product URLs. Enabling a higher funnel landing page. In the example above, the estate agent purely needs to identify the URL pattern and implement a rule to modify it accordingly. They are:
1.  [Split text](https://support.channable.com/hc/en-us/articles/115002827785-Rule-split-text)
2.  [Modify text](https://support.channable.com/hc/en-us/articles/115002827845-Rule-modify-text)
3.  [Replace value](https://support.channable.com/hc/en-us/articles/115002817869-Rule-replace-value)
[/tip]

## Divider 

[hr]

---

## Tables

| Left columns  | Right columns |
| ------------- |:-------------:|
| left foo      | right foo     |
| left bar      | right bar     |
| left baz      | right baz     |

## Blocks of code

```
let message = 'Hello world';
alert(message);
```

## Inline code

This web site is using `markedjs/marked`.

This is test of embedded form from Test account (only works in localhost)

[form id="6f5574ef-a325-4868-8280-06fc3fcf3c79"]

[center]Add the content that you would like to center, 
can be html, can be markdown.[/center]

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."

[button link="/"]this is a button link![/button]



Markdown Test - DO NOT DELETE - DO NOT PUBLISH

If you’ve ever spent hours fixing messy product data or tweaking feeds for each sales channel, you know how quickly feed management can turn into a full-time job. In this post, we’ll show you a fast way to automate feed optimization using Channable’s Rule Engine.

The Rule Engine is an intuitive feature of Channable’s [product feed management tool](https://www.channable.com/products/product-feed-management-tool) that lets you clean, transform and optimize your product data using predefined rules, so your feeds always meet channel requirements, stay up to date and perform their best without endless manual edits. For businesses focused on eCommerce automation, this feature is a go-to solution for keeping feeds running smoothly.

## Key takeaways

- Channable’s Rule Engine lets you automate feed optimization to save time, reduce errors and keep product data up to date.
- The Shared Rules feature lets you apply the same logic across all channels and projects instantly.
- You can easily tailor your e-commerce automation rules to each platform so every export meets requirements and is fully optimized.

## What is Channable’s Rule Engine?
Channable’s Rule Engine is the part of our [multichannel eCommerce platform](https://www.channable.com/products/product-feed-management-tool) that lets you automatically change, improve and customize your product data before it is sent to any channel.

Instead of manually cleaning and editing your product data for each sales channel, you can add rules to optimize your feeds automatically. This saves hours of tedious work, ensures your data is always up to date, and helps your feeds gain maximum visibility and performance. 

Whether you are managing one e-commerce automation feed or dozens across different markets, the Rule Engine makes it easy to standardize, enrich and tailor your data to meet each channel’s requirements.

## Step by step: Automate feed optimization with Channable’s Rule Engine
The Rule Engine lets you apply a system of “if this, then that” rules that control how your products are displayed across your channels.

Each “If” represents a condition, and each “then” represents an action. You decide which actions you want Channable to automatically take whenever a specific condition occurs within your product data.

This approach combines product feed optimization with automation which gives you full control over how your e-commerce automation feed is prepared so that you can be sure your exports are both accurate and high-performing.

![Image1.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmfkvqgrfbiaq07uy2ns90hh0)

### Step 1: Import your product data
Bring your data into Channable from your ecommerce platform, spreadsheet, ERP or any other source. With Channable, you can import from multiple sources at once into your e-commerce automation feed even if they use different formats.

### Step 2: Create a new rule
Go into the Rules section on the Channable platform to create a new “if/then” rule.

Let’s say your product data contains some items that do not include price information, and you want to exclude those items from your product feed. To do that, you can simply set a rule like this:

- If “price” + “is empty,” then take “all fields” and “exclude”.

### Step 3: Stack multiple rules for automation
Rules can run in sequence so you can chain actions together. 

For example, in addition to excluding unpriced items, you can decide to set extra rules to exclude these items too with the following example rule(s): 

- Low price: If “price” + “is less than or equal to” + “10”
- No image: If “image_link” + “is empty”
- No stock information: If “stock” + “is empty”

Learn more about our rules and how they work with our [help center](https://helpcenter.channable.com/hc/en-us/categories/201058022-Rules).

### Step 4: Apply rules to specific exports
Choose which rules apply to which channel. 

For example, you might use a rule to remove HTML from product descriptions to meet the [formatting rules for Google Shopping product descriptions](https://support.google.com/merchants/answer/6324468), while for [Amazon advertising](https://www.channable.com/blog/amazon-advertising-strategy) you might set a default shipping cost in the “shipping” field whenever it is empty to avoid incomplete listings.

### Step 5: Let Channable run the automation
Once rules are in place, Channable applies them in your e-commerce automation feed every time your data updates. That means your feeds stay optimized, accurate and ready to perform without you having to make manual edits each time.

## Why are rules so effective for automating feed management?
You can use rules to optimize at every stage of your multichannel campaign. Plus, our system includes a Shared Rules feature and marketer-friendly templates designed to overcome common challenges you face when managing eCommerce automation feeds across multiple channels.

![Image2.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmfkvqgsybh6i06uwm0qtr17i)

### Clean and standardize your data
Product data from multiple sources often comes in different formats. The Rule Engine can reformat prices, standardize size information and strip out placeholder text in seconds. With Shared Rules, you can apply these clean-up rules across all projects and channels instantly.

### Adapt your data for each channel’s rules
Each platform has its own quirks, from field formats to required attributes. The Rule Engine lets you create channel-specific adjustments so your exports always meet the right standards without affecting other channels.

### Boost performance and relevance
Enhance your listings to attract more clicks and conversions. The Rule Engine combines data-driven [insights and analytics](https://www.channable.com/products/channable-insights) to ensure you are displaying the most relevant products at the right times so that you get the best performance out of your campaigns.

## Smarter eCommerce automation for your product feeds
Managing product data across multiple channels can quickly become a major time investment without the right systems in place. Channable’s Rule Engine makes the entire process faster and more efficient. It gives you more control while removing the need for constant manual work. The result is cleaner data, faster updates and feeds that are always ready to perform.

See for yourself how much time and effort you can save. [Start your free demo today](https://www.channable.com/demo) and experience the difference our Rule Engine can make for your eCommerce feeds.

How to automate feed optimization with Channable’s Rule Engine

The importance of Amazon Ads should be common knowledge by now for most eCommerce brands. Amazon has established itself as an eCommerce juggernaut, holding a [market share of 37.8%](https://www.repricerexpress.com/amazon-statistics/) in the US. What’s more, Amazon’s impressive eCommerce revenue is built on the backs of numerous small and medium-sized businesses, with [over 60%](https://sell.amazon.com/blog/amazon-stats) of sales on Amazon coming from independent sellers.

Getting the most from Amazon Ads depends on a slightly different approach to what you may be used to with other ad platforms like [Google Ads](https://www.channable.com/integrations/google-adwords-tool) or [Facebook Ads](https://www.channable.com/blog/enhance-facebook-conversion-rates). To ensure your digital marketing strategy is as effective as possible when using the platform, one of the first things to get right is your Amazon PPC Campaign Structure.

## What is the Amazon PPC Campaign Structure?

Your Amazon PPC Campaign Structure describes how you organize and manage your campaign. It determines how, when, and where your ads appear. A good Amazon PPC Campaign Structure is fundamental to providing your marketing efforts with transparency and control. 

While there are certain aspects of Amazon Ads that are out of your control, such as the precise way that the eCommerce giant’s secretive algorithm works, digital marketers will find that there are still a number of things that they can control - and this is where a good Amazon PPC Campaign Structure comes in.

## How to structure your Amazon PPC campaign for eCommerce success

![Amazon PPC Campaign for eCommerce success.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/62PNHUSXWyWyELXOL8Kw)

Unfortunately, you can’t simply press a button, launch a single automatic Amazon Ads campaign, and watch the sales come rolling in. Instead, to achieve all your marketing objectives on Amazon, it’s likely you’ll need several different campaigns, each based around its own product set and boasting unique objectives.

To ensure you have optimized your Amazon Ads campaign, there are several [Amazon ads best practices](https://www.channable.com/blog/best-practices-creating-amazon-ads) to follow. One of them is certainly getting your Amazon PPC Campaign Structure right. In order to do so, there are a few terms worth getting to grips with before you get started. We’ve listed some of them below:

- **Automatic and Manual Targeting**

Although automatic targeting is dismissed by some, in reality, both automatic and manual campaigns can play useful roles within your digital marketing strategy. Automatic targeting works by allowing  Amazon to identify keywords based on the title, description, and other sections of your product listing. This means automatic targeting requires little manual input, but can deliver poor ad targeting - and poor ROI as a result. 

Manual targeting, on the other hand, undoubtedly requires more effort in terms of keyword research, especially as your manual campaign could consist of more than one ad group, each requiring its own keywords. However, you could achieve higher ROI in return for your efforts.

Rather than deciding whether an automatic or manual approach is right for your Amazon PPC Campaign Structure, it is possible to use both. In fact, automatic targeting can be hugely useful for finding the best-performing keyword search terms for a particular product. Then, you can leave manual targeting to focus on exact matches.

- **Bulk operations**

As mentioned previously, your Amazon PPC Campaign Structure is not likely to consist of just a single campaign. When working with multiple campaigns, making adjustments can be a lengthy process if you decide to do everything manually. With bulk operations, however, you can alter bids and keyword placements for multiple campaigns simultaneously, helping you maintain a standardized structure.

Remember, however, just because it’s possible to make adjustments to multiple keywords at once, this doesn't mean you should necessarily use as many keywords as possible. For instance, our recent [interview with Jeff Cohen](https://www.channable.com/blog/amazon-automation-multichannel-mix-interview-jeff-cohen), an Amazon Tech Evangelist, highlights that no two campaign structures are the same. When developing Sponsored Products campaigns, he advises using no more than 5-10 initial keywords per campaign.

- **Negative Keyword Creation**

![Negative keyword creation.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/w11sTJA8TQGhpwJT3MR3)

Negative keywords describe those that are either irrelevant to your campaign or unlikely to lead to conversion. Including negative keywords is important for a well-performing Amazon PPC Campaign Structure, as they prevent you from wasting bids on irrelevant traffic.

Good negative keywords to include in your campaign structure might include competitor brands, misspellings, or anything else that you think won’t deliver good ROI. However, don’t be too hasty when creating negative keywords. Use keyword analysis to ensure that a term isn’t relevant before you dismiss it.

- **Powerful If/Then Rules**

Amazon recently launched rule-based bidding, where users set manual conditions based on if/then rules. This allows Amazon to automatically adjust bids whenever certain conditions are met. This could mean keeping a close eye on performance metrics, increasing bids for high-converting keywords or decreasing bids for underperforming ones. Note that with [Channable’s Amazon Ads connection](https://www.channable.com/products/ppc-tool/amazon-ads), it’s possible to create dynamic sponsored product ad campaigns for Amazon easily using automation rules, like the if/then feature.

[![PPC.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Wa2tAP7jQceAnStbTGyY)](https://www.channable.com/products/ppc-tool)

- **Dynamic Campaign Settings**

Just because your eCommerce marketing strategy stands to benefit from an effective Amazon PPC Campaign Structure, this doesn’t mean it should be overly rigid. In fact, dynamic campaign settings should play a part within your structure to ensure your campaigns are flexible enough to adapt to changing customer behaviors or market conditions. 

With sponsored product ads, it’s possible to activate dynamic bids so your bid will be increased or lowered based on the likelihood of a click converting into a sale. This is what happens when you choose “Dynamic Bid – Up And Down” from the settings menu, however, it is also possible to set your campaign to “Dynamic Bid-Down Only” if you simply want to ensure your ad doesn’t appear in searches for irrelevant products.

## Use your Amazon PPC Campaign Structure to Supercharge your Marketing Strategy

![Channable's Amazon PPC Campaign Structure.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NpajhmL3TKqbELHb9QPo)

Don’t expect your Amazon marketing strategy to deliver results automatically. There are automation features, of course, to help you improve your structure, but it still requires work. To be effective, an Amazon PPC campaign should be monitored to ensure it’s delivering the kind of return you expect. 

At Channable, we understand the importance of your [Amazon PPC](https://www.channable.com/products/ppc-tool/amazon-ads) campaign structure. Last month, we launched a new Bid & Budget Optimization feature to ensure your campaigns focus on high-traffic keywords, make use of negative keywords, use product detail pages correctly, utilize automatic targeting, and monitor your results. And best of all, we can handle all this for you.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/N73rUbBF1kA?si=9QwCHf9LBqfjn5aV" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

Part of Channable's end-to-end marketplace solution, Amazon Ads could be your ticket to a greater return on investment from your marketing strategy. Learn how to manage thousands of ads across the Amazon marketplaces and streamline every step of your campaign setup, data and optimization. 

Channable offers an A-Z eCommerce solution tailored to your needs. Maximize visibility, boost sales, and simplify management with our intuitive platform.

[Sign up for a demo today](https://www.channable.com/products/ppc-tool/amazon-ads) to find out more. 

The Ultimate Guide to Setting Up An Amazon PPC Campaign Structure

<h3>Tips on how to select the products for Amazon</h3>
<a href="https://www.amazon.co.uk" target="_blank" rel="noopener noreferrer">Amazon</a> is a marketplace with a very high sales potential, but how can you sell on it in a profitable way? The key to success is to choose the right products to display on the platform. Indeed, it is very likely that some of your items are not performing well on Amazon, while others sell like hotcakes. It is fundamental to carefully select the products you want to sell on Amazon. We’ve written a few tips on choosing which products to sell on Amazon:
<ul markdown>
 	<li>**Easy to ship products**
By choosing to sell small and light products, you can lower the shipping costs in your ads. The shipping cost has a big impact on the purchase decision of the customer; the lower it is, the more likely you are to sell the product.</li>
 	<li>**Products with prices that are not too low**
Amazon charges a cost-per-sale fee (CPS), which means you pay a fee every time you sell a product. Therefore, advertising a cheaper e.g. €2.00 product is not very profitable. Try to sell only products that are worth selling, taking into account the commission.</li>
 	<li>**Specific and targeted products, containing relevant and complete information**
It is much easier to sell a product called "15-inch MacBook Black Cover" than "Laptop Cover". Why? Even if the second title matches with many keywords used in the Amazon queries, it will hardly ever correspond to what the user is really searching for. Always try to give a complete description of the product, by listing its model, its color, its size, and so on, so that users already have an entire overview of the item before clicking on it. Of course, this depends on your familiarity with the products you want to sell. If they're already being sold on Amazon, this could mean that the content has already been provided by another supplier</li>
 	<li>**Products that match customers' wishes**
In order to give you a little insight into what sells best, Amazon created a "bestsellers" corner on its website. In this feature, all the top-selling products are listed by category. If you can advertise these items at a lower price than other merchants, then you’ll be sealing the deals!</li>
</ul>
In order to only send products with the highest selling potential, you will need a good tool to filter between the products that are going to be sent to Amazon and those that aren’t. Channable’s <a href="/products/product-feed-management-tool">data feed management tool</a> could save you loads of time here. How?

The biggest challenge for selling on Amazon is to get your product information right in order to meet the requirements of Amazon. Channable’s smart rules enable you to very easily optimize your product information to meet Amazon standards, which is extensive. Examples of how to use the rules can be found below.
<h3>Attribute builder for completing mandatory information</h3>
It can take a whole day to modify your information to Amazon’s standards by yourself, especially when you're selling products in many different categories. That is why Channable developed an attribute builder for Amazon. This feature helps you to easily match your product information with the requirements of Amazon. Here is an example of a shop with many different categories in Channable:

![01_Amazon Profit_Image_01_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/znz60SAR1Kjeo0xJQAlf)

Once you click on one of these categories, you will see the different mandatory attributes in red (see example below). In order to help you, Channable provides you with a description of the required information needed for that column. You just have to click on the title, and you will see a suggestion of what the accepted values on that column are. You can then either map this column with a field from your feed (i.e. color field) or add a static value (i.e. if you sell only products for women, you can fill the column Department with “women”).

![02_Amazon Profit_Image_02_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/xckAEMknTGOXpWyeSFvl)

<h3>Filtering products based on their size</h3>
The above tips can be applied to an example feed from an online cosmetics shop. Based on the above, only products that are worth more than €10.00 with a maximum size of 30 cm will be sold on Amazon. This restriction can be implemented with the following rule:

![03_Amazon Profit_Image_03_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/jzQJvqWZS7S7lAcGnvoy)


By excluding these products, they are not permanently deleted from the feed, instead, they are just not sent to Amazon. If one of the products costs €9.00 today, it will be excluded. But if tomorrow its price increases to €11 on your online shop, it will be automatically sent to Amazon.
<h3>Filling in missing information with the rules</h3>
As mentioned above, products with complete information sell better. Complete missing information can also be done in the Channable tool:

![04_Amazon Profit_Image_04_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/fDrNezQWSZSimSbAz6Ay)


In the example above, the field "color" was not filled for all the shop’s products. A rule can be created in the tool to retrieve this information from another field e.g. "description". This rule allows you to find a certain value in the product information and copy it to an individual field that is recognized by Amazon.

It is also possible to create rules based on the results in Analytics. This allows you, for example, to exclude products with a low conversion rate.

Now that you know how to implement a good strategy on Amazon, you can start filtering your products and selling them on the top eCommerce marketplace!

Amazon Ads is part of Channable's end-to-end marketplace solution, making it even easier for advertisers to access the benefits of Amazon PPC adverts. Learn how Channable can optimize and accelerate your Amazon PPC campaigns and how you can manage thousands of ads across marketplaces. [Sign up for a free trial today!](https://www.channable.com/signup)

Easy ways to make more profit on Amazon

Today, boxing day is more well known as the day after Christmas when the infamous end of year sales begin and the masses flock to the high street to subtly exchange those unwanted Christmas gifts. Luckily, shoppers can now enjoy the Boxing Day sales from the comfort of their sofa. But are you ready, as online retailers, for the final surge of sales for Britain and other commonwealth countries this year?

Channable’s data feed optimization tool means that you also won’t need to lift too many fingers because as, you’ll all know, rules to filter, optimize, and complete your product information are made in just a few seconds! So you can instead spend the day with loved ones, catching up on the new Doctor Who special or simply digesting. Here are some of our top rules for Boxing Day:

**Sales means sale prices**
If you’re going to participate in the Boxing Day Sales you will need to advertise on your sale price. <em>Note:</em> Make sure not to just change your price in Channable if you use feeds because the comparison website or other platform might reject your product if your ad price differs from your webshop. To add a sale price field in your import feed/own webshop and use this figure. You can either: use rules to copy the sale price into the price field…

<img class="aligncenter size-full wp-image-7443" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/0DUlWbZ5TQORT2qKmMHf" alt="" width="952" height="416" />

...or, in the finalize step, map the sale price to either the sale price field or the price field if there isn’t the sales price channel field (just make sure all your products include a sale price).

<img class="aligncenter size-large wp-image-7448" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/AOjrvqVRwGKRsSIml8AI" alt="" width="900" height="365" />

You could go one step further if you could choose to advertise products with a certain discount percentage. For example, you want to only push advertisement’s whose sale prices are 20% less than the retail price. You can do this by using the calculate rule. See our example below:

<img class="aligncenter size-full wp-image-7451" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/gIJOxBGBT2eI74VSzUA3" alt="" width="700" height="708" />

Above we calculated what the percentage is by creating a new mapping field (price_discount_percent), first subtracting the price from the sale price (to calculate the difference) then dividing the difference by the initial price and multiplying this value by 100. This was the end result:

<img class="aligncenter size-full wp-image-7452" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/aNFudli2T9OREtjc0JMO" alt="" width="286" height="238" />

This percentage field can now also be appended to the title. You can then decide what you would like to do with products that have an exceptionally high/low discount, perhaps a rule to exclude products which have a discount percentage which is too high or too low, or sell them at their normal price without the sales discount, or even sell high discount products on different channels. The possibilities are endless!

**Boxing Day AdWords Campaigns**
Modify your AdWords advertisements to include boxing day keywords, limited stock keywords and sale prices. Channable allows you to include dynamic ad customizer fields so you don’t need to constantly monitor all of your campaigns; then you can push them all with a few simple clicks!

<img class="aligncenter size-large wp-image-7453" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/AjgzuCF6QZWtY7J0dNXc" alt="" width="900" height="246" />

**Add size to the title when the stock level is low**
This is a great rule to include if you want to avoid wasting money on CPC when certain sizes are out of stock. Check out our simple Channable method to do this below:

<img class="aligncenter size-full wp-image-7454" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Ub11x113Rmmv8NOvaNXZ" alt="" width="969" height="496" />

**Prepare in advance!**
In Channable you can create rules now that can be paused until Boxing Day. This way you can fine-tune them and activate them at the right time, so you can have even more precious time to yourself on the 26th.

<img class="aligncenter size-large wp-image-7455" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/gu7MKSgCQKU1E9JMej1E" alt="" width="900" height="338" />

We even have rules that are based on a date if you have the promotional period in your data feed, so you don’t even need to unpause them yourself. Just create a rule that uses “if” the date is in the promotional range i.e. 26th December, “then” push the specific products with promotional values. You can even append certain expressions to the title for this specific period, like in the example below.

<img class="aligncenter size-full wp-image-7456" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/3AGosghzS06p49H5UxA3" alt="" width="827" height="490" />
<br><br/>
**Ensure you don’t run out of stock! **
Best case scenario, you sell everything! However, be sure to allow yourself a safety net to ensure that you can fulfill all those orders. Channable can offer to run your feeds multiple times a day at an extra price (contact us to find out more!). However, check with the channel first to see if running your feed multiple times is feasible, as it depends on the update time of your own data and the time the platform updates the information.

If you’re selling on a marketplace that uses an API connection and you have order processing active, you can include rules to exclude all products if your stock level falls below a certain amount.

Channable's top Boxing Day rules (aside from relaxing)

<h3>Een verschuiving in de vacaturemarkt</h3>
Vroeger keek je nog wel eens in de krant om een passende en leuke vacature te vinden, tegenwoordig gebeurt alles online. Niet zo gek ook, want de vacaturemarkt is een enorm dynamische en snelle markt geworden. Vacatures bereiken een steeds grotere doelgroep en het aantal reacties stijgt de pan uit. Reageren op een interessante vacature doe je dan ook direct, of uiterlijk binnen een paar dagen. Het plaatsen van vacatures en het verwijderen van vervulde vacatures wisselt zich in razendsnel tempo af. Bedrijven in deze markt kiezen er daarom steeds vaker voor om een datafeed te gebruiken voor het online adverteren van vacatures.

Dit gaat echter niet altijd zonder problemen. Het kan namelijk voorkomen dat de data niet voldoet aan de specificaties van het desbetreffende platform. Ook kost het veel tijd om elke keer als vacatures vervuld zijn, de advertenties handmatig te pauzeren en/of aan te passen op de platformen waar geadverteerd wordt. Er is gelukkig een manier om dit hele proces makkelijker te maken.
<h3>Voordelen van datafeed management</h3>
Een datafeed managementtool, zoals Channable, kan nuttig zijn voor zowel werkgevers, uitzendbureau’s en/of vacaturebanken (jobboards) omdat:
<ul markdown>
 	<li>het mogelijk is om vacatures voor de juiste doelgroep op het juiste moment te plaatsen</li>
 	<li>het tijd, geld en middelen bespaart <span style="font-weight: 400;">door </span><span style="font-weight: 400;"> </span><span style="font-weight: 400;">één dashboard te gebruiken om alle advertenties op externe platformen te beheren</span></li>
 	<li>potentiële werknemers altijd vacatures zien die nog niet vervuld zijn</li>
 	<li>je een stapje verder kunt gaan, door bijvoorbeeld te adverteren met het aantal vacatures in een bepaalde branche, stad of regio, of met een maximum voor salarissen in de branche</li>
 	<li>je eenvoudig op meerdere kanalen kunt adverteren (bijv. tekstadvertenties, display, retargeting etc).</li>
</ul>
Klinkt goed toch? Diverse bedrijven maken al gebruik van Channable om advertenties te creëren voor vacatures en zijn tevreden klanten. Een voorbeeld hiervan is Blue Mango Interactive, het marketingbureau van Randstad, <span style="font-weight: 400;">een van de meest toonaangevende bedrijven in de vacaturemarkt:</span>
<blockquote>
<p style="text-align: center;">‘Met meer dan 4.000 vacatures in 26 verschillende sectoren in 2402 steden door heel Nederland, is Randstad een van de grootste vacaturesites in Nederland. Dankzij de dynamische advertenties van Channable kunnen we alle vacatures van Randstad automatisch en in real-time creëren en activeren met behulp van zeer specifieke en dynamische zoekwoorden, ad copy en landingspagina's.’</p>
<p style="text-align: center;"><i>Gemma van Dorst - Search Specialist bij Blue Mango Interactive</i></p>
</blockquote>
<p style="text-align: left;">Channable biedt je de middelen om datafeeds te optimaliseren en aan te vullen naar de specificaties van meer dan duizend kanalen.</p>

<h3>De toepassing van dynamische tekstadvertenties in Channable</h3>
Als je een datafeed hebt ingeladen in Channable, kun je ook aan de slag met dynamische tekstadvertenties. Op basis van jouw datafeed kunnen campagnes, advertentiegroepen, advertenties en zoekwoorden opgezet worden. Door middel van het instellen van regels kun je ervoor zorgen dat advertenties automatisch gepauzeerd worden als de vacature vervuld is. Je kunt zelf bepalen welke velden uit de feed je wil gebruiken, alles is volledig naar wens aanpasbaar. Het is mogelijk om bijvoorbeeld campagnes op stad niveau in te stellen of advertenties gericht op een bepaalde branche. Je hebt maar één template nodig om honderden advertenties te genereren!

In het voorbeeld hieronder kun je zien hoe je honderden unieke advertenties kunt creëren op basis van de branche (industry), regio (region) en aantal vacatures. Je datafeed vult de dynamische velden automatisch in.

<img class="aligncenter size-large wp-image-7712" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4buZojcS8S5pphXehDgM" alt="" width="900" height="437" />

Deze feature van Channable is beschikbaar voor Google AdWords tekstadvertenties en is binnenkort ook beschikbaar voor Bing Ads! Probeer onze gratis proefversie, en ervaar zelf hoe gemakkelijk het is om vacatures te adverteren via een datafeed managementtool.

Advertise Job Vacancies Online with a Feed Management Tool

This is how it looked before:

<img class="alignnone wp-image-7658 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/YZjIbmChTI26b6hHf5Ze" alt="" width="364" height="365" />

And this is where you can find the Shopping campaigns tab now:

<img class="alignnone size-full wp-image-7747" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/WdpKUM7NSJ6hpP8meaGy" alt="" width="1444" height="780" />

Find Shopping campaigns in its own tab

<span style="font-weight: 400;">Understandably, not all of you have Valentine’s appropriate gifts. For those of you that do, we have some tips below, but there are other ways to boost website traffic and piggyback off this gift giving event. We’ve written this blog in three segments:</span>
<ul markdown>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">First, inspiration on how to incorporate Valentine's if you’re selling non-romantic items</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Second, tips for feed optimisation if you do sell Valentine's themed products</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Third, tips about how to use our <a href="/products/ppc-tool">Text Ads feature</a> to help with Valentine's promotion</span></li>
</ul>
<span style="font-weight: 400;">So without further ado, here is our Valentine’s how to:</span>
<h3><b>Be inspired this Valentine's</b></h3>
<span style="font-weight: 400;">This recommendation is for those of you that think you’re not Valentine's suited. There are some great examples online of how non-romantic brands advertise at this time of year. One way to do it is to </span><b>create content</b><span style="font-weight: 400;">. After all, some of the most searched for terms during February include gift ideas, outfit ideas, date ideas, etc. By creating Valentine’s content, you can engage with and inspire consumers in more creative ways to get them to visit your webshop. </span>

<span style="font-weight: 400;">You can easily distribute the content using Channable. If you already have your customers’ information in a data feed, you can easily upload this information into Channable and then create a custom CSV file containing this specific target market to send them the market specific content. </span>

<span style="font-weight: 400;">For instance, you could create a CSV with all customers who have bought a certain item in the recent past and create a </span><b>newsletter </b><span style="font-weight: 400;">for them promoting a certain product that’ll go perfectly with their recent purchase this Valentine’s Day. Get creative with puns like “No Valentine's date? Let us light up your life” if you’re a lamp seller, or “Does size really matter? Browse our sofas and judge for yourself” if you sell furniture.</span>

<img class="aligncenter wp-image-7772 " src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/SjAUa6wXScOg8Ko0B7k6" alt="" width="811" height="396" />

<span style="font-weight: 400;">
According to Google, one of the biggest target markets are men over this romantic period, who also tend to spend more on presents. Consider creating content specifically targeted to different markets and selling on the sites they frequently visit. Couples aren’t the only market this holiday, there has been a rise in gift exchange between colleagues, friends, and even pets!</span>
<h3><b>Valentines-ify your feed</b></h3>
<span style="font-weight: 400;">For those of you who are lucky enough to have more Valentine's appropriate items, such as gifts, jewellery and raunchier numbers, here are some ways to make your feeds even more attractive this Valentine's.</span>

<span style="font-weight: 400;">With Channable, you can easily incorporate keywords, search terms, and other information into product titles or descriptions. You can use keyword tools to find the most popular search terms, as many consumers are searching for unbranded terms and even location specific results. You can easily include values and expressions, like “perfect for Valentine's” to titles or descriptions in Channable, by using the</span><a href="https://support.channable.com/hc/en-us/articles/115002827625-Rule-combine-value" target="_blank" rel="noopener noreferrer"><b> “combine value”</b></a><span style="font-weight: 400;"> rule. It can also be used to meet consumer trends, such as the demand for more delivery options. By combining values such as the title and the delivery time, you can more easily communicate to the customer when the items will be delivered. Notably, to those customers that are perhaps a little late in finding a gift.</span>

<img class="alignnone wp-image-7773 " src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7irdIOc7RaymZwNKnZkd" alt="" width="871" height="264" />

<span style="font-weight: 400;">If you want to take Valentine's selling to the next step, you can adopt a</span><b> remarketing strategy</b><span style="font-weight: 400;"> with only your Valentine's appropriate items. Remarketing has been shown to help in lowering shopping cart abandonment. <a href="/integrations/facebook-product-feed">Facebook </a>is a popular remarketing channel as you can easily target specific genders, age-groups, etc. You can also set up specific Valentine's promotional lines within Channable and push it to Facebook. </span>

<span style="font-weight: 400;">You can now simply duplicate a feed within Channable to save you time in setting up a new one. To do this, you simply need to select Facebook from the selection of channels when adding a new feed. </span>
<h3><b>Romanticise your Text Ads</b></h3>
<span style="font-weight: 400;">Channable’s</span><a href="/products/ppc-tool"><span style="font-weight: 400;"> Text Ads feature</span></a><span style="font-weight: 400;"> can further help with the final touches of your Valentine's strategy. Make ads as specific and unique as possible with our dynamic templates. As mentioned above, many consumers search for unbranded keywords and terms not obviously related to Valentine's. Our dynamic fields can be used in the keywords section of building an ad to help increase your keyword compatibility. </span>

<span style="font-weight: 400;">If you choose to opt for faster delivery service over this busy period, you can even incorporate dynamic data values such as delivery date into your text ads with our, appropriately, pink </span><b>Ad Customisers.</b>

<img class="alignnone size-full wp-image-7774" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/WNM19zMWTWA4OXCQAvIg" alt="" width="1102" height="524" />
<h3><b>Go spread some Channa-love</b></h3>
<span style="font-weight: 400;">So whether you sell lamps, vacations, or more sensual accessories, Valentine's can be a season for everyone. To benefit from all of Channable’s features, just </span><a href="mailto:support@channable.com" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">get in touch</span></a><span style="font-weight: 400;"> or create a </span><a href="/signup" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">trial account</span></a><span style="font-weight: 400;">, and make sure your feeds are ready this Valentine's. Spread the love!</span>



The ultimate selling guide this Valentine’s Day from Channable

That’s why we’ve teamed up with Google to put together a list of helpful tips. It’s based on the most common issues sellers face and will help you get your feed fully optimized and ready to run smoothly on Google Shopping.

## API & Feed

To get your products listed on Google Merchant Center, your product feed needs to meet all of Google's requirements and pass their checks the first time around. The good news? With Channable, you’ve got two simple ways to send your product data to Google: through a live API, or you can send Google Shopping feeds that update periodically. 

The two systems operate independently, yet both options receive platform support. The Help Center at Channable provides you with this [article explaining the differences between these two options](https://helpcenter.channable.com/hc/en-us/articles/360011205739-Types-of-channels-in-Channable)

The necessary fields that Google needs for acceptance are listed within the platform at:

*   **‘Finalize’** (if you're building a Google Shopping feed), or  
*   **‘Build > Item’** (for API connections).

Caution: The rejection of a product by Google requires just a single misplaced comma, among other things. The key to success lies in the proper preparation of your Google Shopping feed before activation starts.

The following section details all necessary elements that should be included in your Google Shopping integration for maximum effectiveness.

## Start with a filter rule to clean up your Google Shopping feed

As part of your Google Shopping integration, we recommend setting up what Channable refers to as a [_filter rule_](https://helpcenter.channable.com/hc/en-us/articles/360011015640-Excluding-items-with-a-rule). A defined rule in your system will automatically remove items that would not pass Google's approval process or those you wish to keep out of the advertisement stream. 

For example, you can exclude:

*   Products that have no image,  
*   Items with a price of €0,  
*   And everything you plan to keep hidden from promotion.

Channable processes rules in order. It means that all valid promotion products remain after you establish a filter rule that protects them from invalid products. The early removal of problematic items reduces both processing time and initial approval success rates for your ads.

Do you need guidance for implementing this procedure? The Help Center provides [instructions for implementing this process](https://helpcenter.channable.com/hc/en-us/articles/360011026539-Map-and-add-fields).

## Required information and how to submit it to Google

|     |     |
| --- | --- |
| **Required Info** | **What Exactly?** |
| **Image link** | Images are crucial to the success of any Google Shopping feed and e-commerce performance. It’s strongly recommended to create a filter rule during your rule setup to automatically exclude any product missing an image link. This prevents you from wasting time on products that will be rejected anyway. To learn more about minimum image dimensions, accepted formats, and quality standards, [check out Google’s official guide.](https://support.google.com/merchants/answer/6324350?hl=en) |
| **Availability** | This field is mandatory for Google to accept your item. You’ll need to send one of the following three values (in English only): <br><br>*   in stock, <br>*   out of stock, <br>*   preorder. <br><br>You don’t have to send exact inventory numbers, but the availability value must match what appears on your website. To include this information in your feed for Google Shopping, use Channable’s [_“set to value”_](https://helpcenter.channable.com/hc/en-us/articles/360011017180-Rule-set-to-value)rule and assign a value based on actual stock levels in a newly created field. |
| **GTIN / EAN (1)**_Important: For your products to be accepted, Google requires you to submit at least two out of the following three identifiers: GTIN, MPN (Manufacturer Part Number), or Brand. If you’re unable to meet this requirement, we recommend reading_ [_this Channable help guide_](https://helpcenter.channable.com/hc/en-us/articles/360011135919-Fixing-insufficient-identifiers-for-a-Google-Shopping-feed)_._ | _GTIN_ stands for Global Trade Item Number and includes identifiers such as _EANs_, _UPCs_, or _ISBNs_. It’s the barcode you’ll find printed on a product's packaging. If you don’t yet have _GTINs_, you can purchase them from certified platforms or request them from your supplier. Do not invent them: Google will detect false data and reject the products from your Google Shopping feed. |
| **Titre** | This required field must clearly describe the product. It’s usually already available in your source feed, but can often be enhanced. For instance, you might want to include the color, material, or size of the item. Use the [“_combine value_”](https://helpcenter.channable.com/hc/en-us/articles/360011018360-Rule-Combine-value) rule in Channable to merge multiple fields into a single, optimized one for your feed for Google Shopping. |
| **Description** | Just like the title, your product description is usually imported automatically from your source feed. If it’s missing, you can easily build one by combining fields such as brand, material, or product type. One key point: the text you send to Google must not contain any HTML code. To clean up your content before sending it in your Google Shopping feed, apply Channable’s “[_modify text_](https://helpcenter.channable.com/hc/en-us/articles/360011019440-Rule-Modify-text)” rule to strip out unwanted tags and formatting. |
| **Link** | This is the URL of your product page. It should lead directly to the item shown in your Google Shopping ad. Make sure the link is live and doesn’t redirect or contain tracking issues, as Google requires a clean and accurate destination in your Google Shopping feed. |
| **Brand** | Your product’s brand may already exist in your source feed. It’s one of the three core identifiers Google checks (alongside _GTIN_ and _MPN_). If the brand is mentioned only in the description or title, you can isolate it using a value search and place it into a dedicated brand field. Important: Google will not accept your ads if the mark is missing, except in rare cases. |
| **Condition** | Google requires that every product include a condition field with one of the following values: _‘new’_, _‘used’_, or _‘refurbished’_. If this isn’t already in your feed, you can create a custom field and apply the _“_[_set to value_](https://helpcenter.channable.com/hc/en-us/articles/360011017180-Rule-set-to-value)_”_ rule in Channable. If left blank, Google assumes the item is new, but accuracy is essential, especially for used goods. |
| **Category** | The second step in your Channable setup involves assigning the correct product category. If you're using the _API_ and your _EANs_ are well-known, Google might auto-categorize. Otherwise, you must manually assign each item to one of Google’s predefined categories using the _“Category (internal)”_ field in Channable. For more info, visit the [Help Center.](https://helpcenter.channable.com/hc/en-us/articles/360011063540-Tips-for-categorization) |
| **Price** | Your price field is typically pulled directly from your source feed. Make sure it matches what's listed on your website. Google checks for consistency, so avoid rounding, formatting differences, or currency mismatches that might trigger a disapproval. |
| **Shipping price** | If your feed doesn’t already include shipping costs, you can manually add them. For example, if shipping is free for orders over €50, create a rule: _IF price >= 50 THEN set shipping cost to 0._ Alternatively, configure shipping directly in your [Google Merchant Center account.](https://support.google.com/merchants/answer/12577710?hl=en) |
| **MPN / SKU (1)** | Google requires that you provide at least two of the following: _GTIN_, _MPN_, or Brand. If you don’t have _GTINs_ but do have internal _SKUs_ or Manufacturer Part Numbers (_MPNs_), be sure to include them. If none of these are available, refer to this [Help Center article](https://helpcenter.channable.com/hc/en-us/articles/360011135919-Fixing-insufficient-identifiers-for-a-Google-Shopping-feed) for alternative setups. |
| **Shipping country** | Specify the country from which your product ships. In most cases, this is a fixed value (e.g., _“France”_ or _“Germany”_). You can add it by creating a new field and using the ‘set to value’ rule. |
| **ID** | This is a unique identifier for each product in your feed. It can be any alphanumeric code, as long as it doesn’t repeat across items. Google uses this ID to track each product individually in your Google Shopping integration. |
| **Size (2)** | For fashion products, you must include a size. If this information is part of the title or description, extract it using the _“_[_split text_](https://helpcenter.channable.com/hc/en-us/articles/360011137939-Rule-split-text)_”_ rule and map it into a dedicated size field. |
| **Age group (2)** | Also required for fashion items, the accepted values for age group are: _“newborn”_, _“infant”_, _“toddler”_, _“kids”_, and _“adult”_. You can define rules to match specific sizes or keywords and automatically assign the appropriate age group. |
| **Color (2)** | Google doesn’t enforce a list of accepted color names, so feel free to use what you have in your feed. If the color is embedded in another field, extract it and place it into a dedicated color field. |
| **Gender (2)** | Gender is only mandatory for fashion products and must be one of the following: “_male_”, _“female”_, or _“unisex”_. If all your items are for the same gender, apply the ‘set to value’ rule across your feed. |
| **Currency (3)** | Only required when using the API connection. You can choose from _‘EUR’_, _‘USD’_, _‘GBP’_, etc., either via the dropdown in Channable or by creating a new field and using _“set to value_”. Make sure this matches the currency displayed on your product page. |

Notes :
_(1) You must provide at least two of the following identifiers: GTIN, MPN, or Brand._
_(2) Required only for fashion products._
_(3) Required only when using the Google Shopping API integration._

## A well-structured Google Shopping feed is everything

That wraps up our guide to creating a high-performing Google Shopping feed. By ensuring all the required fields listed above are correctly included in your Google Shopping integration, your products stand a much higher chance of getting approved the first time around.

And remember: the more relevant data you provide, the more trustworthy your store appears to shoppers.

Want to create your feed for Google Shopping using Channable? [Sign up](https://www.channable.com/signup) here for an unlimited free trial, or reach out to a Channable expert.

Also, Channable and Store Growers recently covered these best practices in a dedicated session, sharing even more tips on dealing with disapproved items. [You can watch the session here. 
](https://www.channable.com/videos)

This article is also available in : [FR,](https://www.channable.com/fr/blog/conseils-flux-google-de-qualite) [NL,](https://www.channable.com/nl/blog/adverteren-op-google-shopping) [DE,](https://www.channable.com/de/blog/tipps-fuer-ihren-google-shopping-feed) [ES](https://www.channable.com/es/blog/crear-feeds-de-calidad-para-google-shopping)

Channable & Google’s Guide to Creating the Perfect Google Shopping Feed

Channable’s rules are the (not so) secret behind being able to optimize and modify data to perfection. You may already be familiar with the <a href="https://support.channable.com/hc/en-us/articles/115002828085-Rule-group-items" target="_blank" rel="noopener">group items rule</a>, which is used to merge multiple items together under one item if there are variants i.e. of size or color. There is also the deduplicate items rule, which can be used to keep the item with the lowest variable of a group e.g. the item with the lowest price. To further improve what you can do with grouped items, Channable’s special “Calculate item group” rules have been introduced.

This overarching rule includes: COUNT ITEMS, CALCULATE SUM and FIND HIGHEST/LOWEST VALUE.

With the rules it is now easier and faster to:
<ul markdown>
 	<li>Get an overview of how many items are in an existing (or newly created custom) group.</li>
 	<li>Find the total sum of a variable for all the items that are in the group. For example, the total sum of stock for all the items in a group.</li>
 	<li>Easily find the lowest value in a group, which makes advertising on the lowest price easier</li>
 	<li>Find the highest value of the group, which can be useful for communicating the highest discount</li>
</ul>
For a full overview of how to implement these rules, and for more examples, <a href="https://support.channable.com/hc/en-us/articles/360007539014-Rule-Item-group-rules" target="_blank" rel="noopener">consult our help centre article</a>.

Channable’s new group rules

This is the second installment for the Channable and Google blogs, to help Channable users master the Google Merchant Center. In the <a href="/blog/create-quality-google-shopping-feeds">first installment</a>, you can read about what information is mandatory in order to create good quality feeds for Google Shopping. Next, the top 10 errors Channable users experience when connecting to Google Shopping will be uncovered.

The following list of errors are the most common errors experienced by Channable users when [connecting to the Google Merchant Center](https://www.channable.com/integrations/google-shopping-feed). Common pitfalls like the wrong categories and incorrect availability format were easily solved with Channable’s<a href="/blog/smart-categorization-google-shopping"> smart categorization </a>and rules. Channable supports two forms of connections to Google Shopping, [a feed that you upload or an API](https://www.channable.com/integrations/google-shopping-integration) that provides a direct connection. The API connection will communicate the errors immediately in Channable. Whereas any errors from a feed will only be found in the Google Merchant Center. Some errors require extra effort from the user but Channable can help identify and solve many issues experienced.
<h3>1. Invalid GTIN</h3>
If you experience this error with your Google Shopping connection, you can still send products with valid GTINs with Channable’s <a href="https://helpcenter.channable.com/hc/en-us/articles/360015280559-Rule-Invalid-GTIN-or-EAN">GTIN check rule</a>. The tool can identify which GTINs are valid, and then, with the same rule, you can choose to exclude any invalid GTINs. You could also choose to remove the invalid value and use the tip below to ensure your products are sent successfully. This way any items with invalid GTINs won’t be sent to Google, and the import will be approved. Once you input the right GTINs and rerun your feed or API, the rule will make sure the valid GTIN items are sent.
<h3>2. Insufficient product identifiers: missing two out of the three attributes (GTIN, brand, and MPN)</h3>
Channable’s support team often gets queries concerning this error. Whilst the fields GTIN and MPN are labelled as recommended in the finalize stage in Channable, you will need one of them. There is a nifty way to circumvent the problem within Channable. It involves setting the field ‘product identifier’ as ‘false’. You’ll need to create a new field and then a simple rule to set the new field as FALSE, if GTIN or MPN is missing. Further instructions can be found in <a href="https://support.channable.com/hc/en-us/articles/115002827285-Useful-rules-for-Google-Shopping" target="_blank" rel="noopener noreferrer">our help center article</a>.
<h3>3. Item requires a GTIN</h3>
Don’t be flummoxed by this rule having seen the two above. This rule will appear if you have submitted a GTIN but it doesn’t seem to be in the <a href="https://support.google.com/merchants/answer/6239388?hl=en" target="_blank" rel="noopener noreferrer">correct format</a>. Channable can help you quickly identify which items these are, with that handy <a href="https://helpcenter.channable.com/hc/en-us/articles/360015280559-Rule-Invalid-GTIN-or-EAN">GTIN check rule</a>. From there you can take the necessary action to make sure your feed is error free.
<h3>4. Temporary item disapprovals due to incorrect prices</h3>
It’s incredibly important to send Google the same price that is displayed on your website and, unsurprisingly, Google is very scrupulous about it. Otherwise, customers would be confused if they arrive on your landing page only to find a different price. So it's important not to create any Channable rules that’ll modify your price for a Google Shopping connection.

This error can happen if your website updates before your import feed into Channable has had a chance to rerun. So, it’s important you make sure that your scheduling isn’t too long after your website is refreshed. If your prices update frequently throughout a day, Channable can offer to run your feed more often at an additional cost. If you’d like extra runs, please just <a href="mailto:support@channable.com" target="_blank" rel="noopener noreferrer">get in contact</a>.
<h3>5. Missing images</h3>
Having a visual accompaniment with your product ads for Google Shopping is a no-brainer. Make sure you’re not sending any products without an image. Channable made a specific rule to help you identify and potentially exclude the item.

<img class="alignnone size-full wp-image-10984" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NrlWwzHoQHy1NGG7UwWr" alt="Channable missing image rule" width="1416" height="489" />
<h3>6. Images too small</h3>
To advertise on Google Shopping, you need to supply Google with an image link. Prepared as you may be, Google found that many of Channable’s users are sending images that are considered too small.

Usually:
<ul markdown>
 	<li>Images need to be 100 x 100 pixels and no larger than 64 megapixels.</li>
 	<li>Images cannot be larger than 16MB.</li>
 	<li>The visual in the image needs to take up 75-90% of the image.</li>
</ul>
For more information about how to fix this issue, you can refer to <a href="https://support.google.com/merchants/answer/6205396?hl=en" target="_blank" rel="noopener noreferrer">Google’s Merchant Center page</a> to find the right dimensions for the images.
<h3>7. Generic images</h3>
Google considers generic images as images that are logos or use the text “no image available”. Within Channable you can see a thumbnail of the images in the item overview section but this error is best avoided by altogether having images in your feed that correctly depict what you sell. Further advice can be found in Google's help page about<a href="https://support.google.com/merchants/answer/6098288?hl=en" target="_blank" rel="noopener noreferrer"> generic images</a>.
<h3>**8. Product pages cannot be accessed from a mobile device**</h3>
This error will result in your ad for that product not being displayed on both desktop and mobile devices. Essentially, the link cannot be accessed by Google. Google states that you can find the reason why they couldn’t access your URL in the column ‘crawl error’. More information on fixing it can be found on <a href="https://support.google.com/merchants/answer/6098296?hl=en" target="_blank" rel="noopener noreferrer">Google’s Merchant Center help page.</a>
<h3>9. Product pages cannot be accessed (desktop)</h3>
Similarly to above, the link to your product cannot be located by Google and so they’ll disable the ad for that product. Common errors for inaccessible URL pages include ‘Page not found (404)’, ‘Too many redirects’, ‘Could not connect / HTTP 5xx response’, and ‘Hostname not resolvable’. Ways to fix this error are nicely explained on the<a href="https://support.google.com/merchants/answer/6098155?hl=en" target="_blank" rel="noopener noreferrer"> product pages cannot be accessed</a> page.
<h3>10. Automatic item disapprovals due to a policy violation</h3>
Unfortunately, Channable hasn’t yet been able to develop to the extent that it can identify what items violate Google’s policies. So you’ll have to read through their <a href="https://support.google.com/merchants/answer/6149970" target="_blank" rel="noopener noreferrer">policy guidelines</a> to see why your item was disapproved. Naturally, once it's been identified you can always use Channable rules to exclude that particular EAN code or product group.

Hopefully, now your connection to Google Shopping will be even better. If you want to connect to Google Shopping with Channable but don’t already have an account, just sign up for free <a href="/signup" rel="noopener">here</a>. Build your connection to Google Shopping to perfection in your own time and only choose a subscription when you’re ready to go live. If you experience any Google Merchant Center errors that aren’t mentioned above, you’re always welcome to <a href="mailto:support@channable.com" target="_blank" rel="noopener noreferrer">contact </a>Channable’s technical support team.

<iframe width="560" height="315" src="https://www.youtube.com/embed/UJFpE24MiFI" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
**<em>Channable and Store Growers discussed these points in a knowledge session and shared even further insight into how important it is to solve disapproved items. You can <a href="/videos" target="_blank" rel="noopener noreferrer">watch the knowledge session here</a>.</em>**

10 most common errors Channable users have with connecting to Google Shopping

Channable is a tool that can convert your <a href="/integrations/xml-converter" target="_blank" rel="noopener">XML</a> to <a href="/integrations/csv-converter">CSV</a> (or even your Google Spreadsheet or TXT file), but the tool can be used for much more than just converting a file. This data feed management tool is perfect for managing, editing and working on your data. It will give you all the freedom to tweak your data in the easiest way possible and convert from many different types of files to a custom CSV or other. Channable can be THE solution for these issues: you face problems such as modifying data in hundreds of different Excel files, you have to combine data from different files with a different format, or you are facing difficulties editing fields in your file with the Excel formulas, etc.
<h2>On the import level</h2>
You can easily import your XML to convert it into a CSV later on. This is not the only supported format: XML, CSV, TXT or Google Spreadsheet are also accepted. The big advantage of Channable is that you can import more than one file and all of them can be with a totally different format. This is very useful if your data is spread across many files that are in different formats. Simply, import, combine or merge your XML, CSV, TXT or Google Spreadsheet.

<img class="size-full wp-image-12545 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/yKRP7GKTSIOGU2T1lvDa" alt="With Channable convert any file to create a new custom CSV" width="945" height="170" />
<em>Have a look at a short instruction here:</em>
<iframe src="https://www.youtube.com/embed/kb6YMUa7XtI" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
<h2>Edit and adapt all your data</h2>
One of the best features in Channable is the rule section. In that section, you can easily manage your data. This can be done with our IF-THEN statements, which are extremely powerful and yet so easy to use.
<h3>A non exhaustive list of what you can do with these rules:</h3>
<ul markdown>
 	<li>Set up actions which allow you to filter on data</li>
 	<li>Exclude data you don’t want to include in the CSV</li>
 	<li>Enrich your data by appending values such as an optimized description or brand name in any field</li>
 	<li>Limit a field to a certain amount of characters</li>
 	<li>Enrich your data by adding columns (fields) and filling them as desired</li>
</ul>
<img class="size-full wp-image-12550 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ebgLsKPKQImaASL1REwx" alt="Combine values with Channable rules" width="1327" height="496" />

This is one idea on how to use the rules within Channable but the possibilities are endless and it is way more user-friendly than Excel. If you want more ideas on what can be done, check out <a href="https://support.channable.com/hc/en-us/categories/115000535005-Rules" target="_blank" rel="noopener">our guides</a>.
<h2>Export your custom CSV</h2>
Once you’ve modified the data within the rules section, you can either export all the fields or select which ones you want to export to your new CSV. This way, you’ll avoid having too many useless fields in your newly made custom CSV file. Furthermore, decide in which order you want your data or what will be the names of the columns.

There are more conversion options in Channable than just XML to CSV; you can also create a TXT file, another XML file (also a unescaped XML file), a JSON file or even a RSS feed.

<img class="size-full wp-image-12548 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/2qUJDIKzQAK81VzzNL4Y" alt="Convert XML to csv with Channable" width="1174" height="136" />

Want to use Channable to manage your data? Then <a href="/pricing" target="_blank" rel="noopener">check which plan would suit you best</a> and <a href="/signup" target="_blank" rel="noopener">get started now</a>!

Convert any file to create a new custom CSV

Google’s expanded ad template was introduced mid-2018. An <a href="https://support.google.com/google-ads/answer/7056544?hl=en" target="_blank" rel="noopener noreferrer">expanded Google ad</a> allows advertisers to write three headlines, as opposed to two, and an additional description of 90 characters. The ability to expand ads was warmly welcomed by the marketing commuting and Channable saw to implement the expanded text ads structure immediately. The additional headline and description are optional but give marketers an extra 120 characters to communicate more information.

<img class="aligncenter wp-image-12963 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/M8kWlwFnS82xHKXtv5k0" alt="" width="1500" height="561" />

This option to share more information is great news. Especially if your ad headlines currently only contain vital information and you feel limited for creativity. For example, you currently advertise on the brand name and your own USP but have little room for much else. This third headline gives you the option to add a second USP such as free shipping, a call to action, or temporary information such as seasonal promotional messages. With Channable’s dynamic template, automating expanded text ads and modifying a third headline is simplified. Notably as you can communicate dynamic information such as price or availability without pausing ads.
<h1>Sitelinks are also here!</h1>
To further improve your ad and click through rate, use sitelinks. They are also available in Channable’s ad templates. Sitelinks appear as additional URLs in a search ad and can provide users with immediate access to e.g. your phone number, your opening hours, special offers. You can have up to six sitelinks, and a minimum of two.

<img class="aligncenter wp-image-12964 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ZMjfY0vUQ36qbjJFE9OQ" alt="" width="1500" height="997" />

Sitelinks are great as you can edit them without creating new ads or losing performance data of your ads. Sitelinks also help you get a better understanding of your clicks and what information your potential customers want the most.

Improve and automate your Google ads with Channable’s dynamic expanded ad template. Then, watch your ad performance and click through rate boom. For a demo of the SEA tool, just <a href="/demo">fill out our demo form</a> and a Channable expert will be in contact asap.

Channable’s new and improved ad template: Google expanded ads and sitelinks

<h2>What’s new?</h2>
If you’ve activated <a href="/products/marketplace-integrator" target="_blank" rel="noopener">Channable’s Order Connections</a>, you’ll already be benefiting from the synchronisation i.e. of order information, stock levels, track and trace status, from a marketplace such as Amazon or Bol.com straight into the backend of your online store.

The order information that Channable processes can now be downloaded as a CSV file.
<h2>Why would I want orders in a CSV?</h2>
Whilst an overview within Channable is very nice, many of you requested whether you could easily extract the information for your own information processing.

Having the CSV can be useful for your own documentation, reportage and record keeping.
<h2>How do I do it?</h2>
There’s a handy “Download as CSV” button in the bottom right corner of the order overview page within Channable. You can set a specific date range for the download, as otherwise the default is the previous month.

<img class="size-full wp-image-12541 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/vqzlfGPQSWEP1BQ8KLNh" alt=" Download Orders as CSV within Channable" width="1320" height="705" />
<h2>More Information?</h2>
For a screenshot and some more information about finding the order connection in Channable you can take a look at <a href="https://support.channable.com/hc/en-us/articles/360013185094-Download-orders-and-order-returns-as-CSV" target="_blank" rel="noopener">the help centre article</a>.

New Feature: Download Orders as a CSV

As an online marketeer, you know the struggle of selling online. You have your own website, but that is not enough. You want to advertise on price comparison websites, marketplaces, affiliates and have lots of SEA campaigns running. To do so, you need a data feed - ideally one that is linked to your website and your actual shop system. This data feed can be used for your export platforms. But because the data feed requirements vary per platform, it is necessary to adjust your feed according to the standards of the platform.

For this task many people use feed management tools, like Channable. In a tool, like Channable, you are able to edit your feed with rules that are based on IF-THEN statements. <em>IF your price is empty, THEN exclude the product from the data feed.</em> Some rules will be specific to certain channels because they have specific requirements. Other rules might be needed for all exports in general, so it can be a real time saver to put them into the newly implemented master rule groups.

Master rule groups is a feature that Channable recently introduced. Normally, you would create rules for the export channel you have chosen. Whereas with master rule groups, you can create several groups and execute them for multiple exports. These rules are very convenient if you want to apply changes that are needed for multiple channels. Per export, you can select which master rules you want to apply. Below we’ll show a couple of examples of how you could use this new feature.
<ol>
 	<li>**Exclude seasonal products**
It’s winter, there is snow outside and your data feed contains winter coats but also beachwear, swimming suits and other summer fashion. At this time of year, you only want to advertise products that are relevant for this cold weather and exclude anything that is related to summer. With master rules you can easily do that for your entire product feed and won’t have to worry about it per channel.<img class="aligncenter wp-image-13271" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4p7Ff5RRCByWA1yWZllA" alt="" width="1200" height="558" /></li>
 	<li>**Exclude unwanted**
Does your feed contain HTML or textual discrepancies (e.g. unwanted capitals)? Do some items lack information like images, price etc.? These are issues in your feed that you certainly want to eliminate for any export. Use the master rules and you’ll save even more time!</li>
 	<li>**Exclude blacklisted products**
Some brands or categories are not meant to be advertised, so you usually blacklist them. Even if you work in travel, you might want to exclude certain destinations. Create a master rule group for the items you want to blacklist and be done with it forever!</li>
 	<li>**Exclude parent items**
Parent items or configurable products can be excluded in advance, so it’s easier for you to advertise only on the products on that you want to advertise.</li>
</ol>
In our <a href="https://support.channable.com/hc/en-us/articles/360015726134-What-are-master-rule-groups-" target="_blank" rel="noopener noreferrer">help center</a>, we explain how to implement master rules in even more detail.

One master rule to rule them all

Feed-based marketing is becoming more accessible to marketers thanks for product feed management tools. <a href="/blog/find-the-perfect-feed-management-tool">Product feed management tools</a> enable data feed optimization that enables optimized advertising on your chosen online marketing channels. Channable offers a <a href="/products/product-feed-management-tool">product feed manager</a> and therefore knows all about feed-based marketing. Channable's international expertise in the field of digital marketing and its product feed management tool is used by many industries for a lot of different marketing purposes.

<img class="aligncenter wp-image-13083 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/RNkFvZ4YTZqqXewtOcFg" alt="product feed Channable" width="600" height="1800" />

If you want to know more about how feed-based marketing can be useful for your business, <a href="mailto:support@channable.com">don't hesitate to contact us</a> for more info or <a href="/demo" target="_blank" rel="noopener noreferrer">for a demo</a>!

And if you like this infographic, feel free to share it on social media!

What is a product feed in marketing? [infographic]

It was time to make the health check section a bit more user-friendly. Therefore, it has been renamed from "health check" to "quality check" and of course it has had a little upgrade at the same time.
<h3>What has changed</h3>
The quality check functionality is more extensive. You can now click on the items affected by the issue. Once you click, the tool will show you all the items that lack the specific information.

As examples speak better than words, let’s say that 39 items lack a description in your Google Shopping feed. With Channable’s quality check, you can now see exactly which ones, and you can even use the search bar to flick through them. The next step is still yours to make and would be to go to add this missing information by using the rules section to make your feed better and more complete.

<img class="size-full wp-image-13469 alignnone" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/botDK95gRuHyREQMZRpu" alt="New channable functionnality: quality check" width="1902" height="770" />
<h3>Harder, Better, Faster, Stronger</h3>
Not only is it easier for you to check the errors in your feed, but this functionality is even faster! Test it with your feeds to see how fast it is and start using it to improve the data in your export feeds.

API and Marketplaces

No results found

Why Channable

Platform

Resources

About us