Create Idealo product feeds

idealo internet GmbH is one of Europe’s leading price comparisons with more than 76 million page views per month in all idealo countries, the price expert in online commerce.


On idealo, consumers can compare up to 500 million offers from over 50,000 merchants. Users can obtain comprehensive information from ratings and user opinions. In addition to Great Britain, idealo offers price comparisons in Austria, Germany, Spain, Italy and France. More than 1,100 employees ensure merchant offers are perfectly presented and process over 4.5 billion offer imports per day.

With Channable, you can create a feed for idealo and have your products ready to list on idealo in no time at all. We make sure that all of our specifications are up to date so you can deliver high quality data without any extra effort. All you need to do is set up your feed and all your future product changes, such as stock, price, etc. will be automatically adjusted.

Benefits of idealo

  • Millions of customers ready to buy
  • High quality traffic for merchants at all times
  • Highest cost-to-sales ratio
  • Easy and fully automated onboarding
  • Free access to merchant backend (idealo Business)
  • Personal support
  • Attractive ROI
  • Optimised for mobile devices
  • Listing in idealo App

Seller requirements

idealo offers merchants the possibility to list their products on a price comparison platform. The sale and shipping is handled by you as the merchant. You can offer new goods as well as used goods. The requirements include the existence of an order overview, an online ordering system and a legal notice. You also have to offer at least two payment methods, including a secure payment method, e.g. direct debit, invoice, credit card or PayPal.

Where are my products displayed on idealo?

Products on idealo are classified into numerous different categories, allowing customers to find the exact product they are looking for quickly and easily. For each query, they get an overview of all offers listed on idealo for their desired product. The offers are presented with the product title, price and ratings from product buyers. By clicking on an offer, users receive additional information. If there is an offer that appeals to the user, they can click through to the merchant and buy the product in the merchant's shop.

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