Free trial

signup

css-signup

css-shop

Log in

login

english

dutch

german

french

spanish

italian

polish

Pricing

pricing

Filter, enrich and optimize your product data for any online channel

Feed Management

Connect, sync, and sell across marketplaces

Marketplace Integrations

Repricer

Generate campaigns for ads and retail media

PPC & SEA Automation

Google Ads

Advertise your products via Channable's premium CSS

Google CSS

Use AI-powered features to optimize product data

AI Suite

AI Product Categorization

AI Product Attributes

Insights & Analytics

Performance Segmentation

Creative Suite

Product

Digital Marketing Agencies

Brands and Advertisers

Retailers

Solutions

Webinars

Next Level eCommerce

the IMPACT cube

Blog

Product Updates

Demo Center

Channable Academy

Help Center

Contact Us

Resources

About us

Careers

Press

Contact us

Company

Agency partner

Explore agency partners

Explore platform partners

Partners

Newsletter

firstname

lastname

email

EN - Newsletter

Sign up to get Channable's freshest content.  

Stay ahead of the curve

E-books

Downloads | Channable

A new chapter for eCommerce: Producthero joins Channable!

Black Friday

Ecommerce

Fashion

Feed management

Google

Holidays

Social media

Travel

High expectations and the holiday season go hand in hand – and that’s equally true whether you’re a kid who wants a new bike, a fashion retailer looking nervously at last year’s comps, or a marketer getting ready to roll out holiday campaign strategies. 

With a range of factors conspiring to make this holiday season different from any other, increasing ROI during holiday 2023 will be a challenge for even the most experienced marketer. Shoppers are checking items off their list ever earlier, not willing to let last minute supply chain snafus rob their holiday joy. They’re impressively tech-savvy,  demanding that brands provide increased transparency – whether that concerns pricing or the sustainability of their supply chains. And they’ve come to expect omni-channel ease: the entire shopping experience must be seamless.

Whether you're a brand, retailer, or an agency marketer, your plate will most definitely be full of sales and marketing responsibilities so how can you get it done?

**Start with our guide, "12 online advertising Tactics for Successful Holiday Marketing Campaigns. This guide will unveil strategies and quick wins for a successful 2023 holiday season with topics like:**

- Setting up a proper inventory management
- Building an intelligent repricing strategy
- Scaling ads with AI-assisted creatives and content
- Using technology to boost last-minute shopper conversions


12 Online Advertising Tactics for Successful Holiday Marketing Campaigns

In this whitepaper you’ll learn why a holistic approach of Paid Search and PPC campaigns is essential to improve the performance of campaigns and how a feed management tool enables you to stay in control of all-things-advertising in a highly competitive field.

 14 tips from (digital) marketing agencies to create the best performing Paid Search campaigns.

Channable and the Travel industry

With 2020 behind us, now is the time to start looking forward to 2021. Keeping that in mind, Channable has created a 2021 eCommerce Calendar to ensure that you’re aware of the most important dates for eCommerce throughout the year.

Download Channable's 2021 eCommerce calendar and enjoy valuable info, insights, and tips that you can use to refine your business’ eCommerce strategy.


Channable's eCommerce calendar 2021

Google has grown beyond the modest search engine it began as. Whilst the consumer mostly uses it to search for results, images, items, flights, and so forth, businesses are more acquainted with Google’s vast portfolio of products. Many of the Google products accept <a href="/blog/infographic-product-feed-for-online-marketing" target="_blank" rel="noopener noreferrer">a data feed</a> of inventory or information to simplify, optimize, and even enable usage. Channable offers many different feeds for Google. It can be tricky to understand the difference between each and where a data feed comes in.

This whitepaper will clarify what each Google product does, who it is for, how you can use it, and how a <a href="/products/product-feed-management-tool" target="_blank" rel="noopener noreferrer">feed management tool</a> is used. The following Google products will be covered:
<ul markdown>
 	<li>Google Shopping</li>
 	<li>Google Shopping Campaigns</li>
 	<li>Google Display</li>
 	<li>Google Ads</li>
 	<li>Google Search Ads 360</li>
 	<li>Google Analytics</li>
 	<li>Google Manufacturer Center</li>
 	<li>Google Play Books</li>
 	<li>Google Product Ratings</li>
</ul>
<h3 style="text-align: center;">Download the Google products whitepaper</h3>
<p style="text-align: center;">Complete the form below to receive the Google Products whitepaper in your inbox.</p>


Explained: Google’s products for advertisers

In this booklet, we’ll dive into the following subjects:

- **How has the pandemic affected the Fashion Industry?**
Suddenly, the whole world had to work from home. Dressing yourself up for work went to changing from your pajamas to another piece of comfy clothing. How did this uncertainty influence the fashion industry and their online marketing?

- **3 marketing trends for 2021 you shouldn’t miss**
What’s in store for the future of fashion? To align your online marketing strategy with the trends that have arisen from the pandemic, we laid out the top three trends that you shouldn’t miss. 

- **Tips & tricks to skyrocket your online visibility and boost sales**
We wouldn’t give you all this information without actually giving you tips and tricks on how to implement all of this and achieve your business goals. Lastly, we will give you all the tools that will make you stand out from your competition. 



Fashion Retail in 2021: How to successfully prepare for the industry’s big makeover

In this whitepaper you'll learn: 
✔️ How to easily and quickly change and optimize your campaigns
✔️ How to build and structure your accounts correctly to reduce costs and improve traffic, conversions and revenues
✔️ How you can improve on scalability and reduce manual work by using a user-friendly feed management tool
✔️ How learnings, gathered data and experiences help you improve your Google Shopping campaigns
✔️ How to optimize data feeds and product listings by adding valuable and unique feed rules

How to create the best performing Google Shopping campaigns

Social medias have become a reference to support all types of promotions for brands around the world. Following the development of different platforms, advertising on social medias has spread to all areas including e-commerce. 

It is thanks to the arrival of online stores and online sales on social medias that social commerce appeared. To reinforce sales via social platforms, brands had to double their efforts and increase their spending on social ads. But for this to work, it has to be done well by following an elaborate strategy. 

To do so, we have created this e-book (in French) to detail everything you need to know about :

✅ What social ads are
✅ The practical trends on the different platforms
✅ The advertising formats available on each social media 
✅ The importance of social commerce

Finally, we will present a practical case study through which you will have an example of the implementation of the strategies discussed throughout the white paper. This will allow you to understand our explanations in a more concrete way.

Whether you're a beginner, intermediate or advanced become an ace at Facebook advertising, on Instagram, on TikTok, on Snapchat and on Pinterest.

How to perform on social ads in 2023? 

Social media networks have become an everyday norm for a large portion of the globe. Whether it’s a way to kill time when you’re waiting, discovering new products or hobbies, or a way for you to keep in touch with your loved ones. People are spending hours a week on their devices. <a href="/blog/blog-why-integrate-social-media-into-your-marketing-strategy">No wonder social media platforms</a> are becoming the hot spot for businesses to reach and connect to their audiences.

Keeping on top of all the networks and how to advertise on them can be a struggle. Being visible and found on social media networks is a full-time job. Using an optimized product catalog feed can save you time in getting started, so you can concentrate on converting viewers. This comparison of the biggest social media networks (<a href="/integrations/facebook-product-feed">Facebook</a>, <a href="/integrations/instagram">Instagram</a>, <a href="/integrations/pinterest">Pinterest</a>, and <a href="/integrations/snapchat">Snapchat</a>) can give you a good indication of which platform will work best for your offering, and help you generate an optimized feed to advertise faster.

If you would like to read more about <a href="/blog/blog-why-integrate-social-media-into-your-marketing-strategy">advertising on social media platforms</a> or <a href="/blog/blog-get-the-most-out-of-pinterest-advertising">advertising specifically on Pinterest</a>, Channable has written a few <a href="/blog">blogs</a> on the subject.

Itching to get started with advertising on social media channels with Channable? <a href="/signup" target="_blank" rel="noopener noreferrer">Sign up for a free trial account today</a> and <a href="/contact" target="_blank" rel="noopener noreferrer">get in touch</a> with the team to schedule a free demo.

<em>Read this in <a href="/nl/blog/infographic-hoe-kun-je-jouw-social-media-advertising-synchroniseren-met-je-online-winkel">Dutch</a> or <a href="/de/blog/infographic-synchronisieren-sie-ihre-werbung-auf-social-media-mit-ihrem-online-shop">German</a>.</em>

How to sync your social media advertising efforts with your online shop

Read on to discover how PPC, marketplaces, and social commerce are evolving in the next few years and how they will impact the way you advertise and engage with your audience. 

Learn from our contributors including: 
- Antonio Vázquez, DCO Specialist at Arena Media 
- Elena Ferreras, Paid Media Manager at Wink 
- Rafael Lojo, Operations Manager at Tandem Up 
- Dirk Melief, Director Digital & Data Marketing at Artefact 
- Ricardo Riemslag, PPC Director at Dentsu 
- Timo Fleer, Chief Innovation Officer at ZEO 
- Scott Beveridge, Founder at ClickBoost 
- Johann Lucas, Business Developer at Feed Manager 
- Valentin Quelard, Chief Operating Officer at Qwamplify 
- Matthieu Baldeck, Co-Founder at Stride Up 
- Roman Braun, Team Lead Digital Advertising at Dreifive 
- Henry Mäkelä, Co-Founder at Bluebird 
- Alvise Corba, Senior Advertising Manager at Filoblu 
- Andrew Lolk, Founder at SavvyRevenue

Key trends in eCommerce and digital marketing: How to create impactful ad campaigns

The holiday season is about to kick off, and it brings one of the best times of the year to be an eCommerce business. But, with only a few weeks left until Christmas, now is the time to get your product catalog winter-proof and implement strategies that will increase your sales. 

Running ads on <a href="/integrations/facebook-product-feed">Facebook</a> and <a href="/integrations/instagram">Instagram</a> is one way to go, giving you the chance to reach the right people this season. Learn more about the power of these platforms and how you can use your holiday catalog last-minute to create ads that capture attention in no time.

Last-minute Christmas Ads for eCommerce

Maintaining consistency and accuracy of product data across channels and marketplaces poses challenges even for the most seasoned marketers and agencies. Forecasts suggest that **by 2027, a staggering 59% of eCommerce sales will occur through such platforms.** In the rapidly evolving realm of online marketplaces, effective campaign management is vital.

As a result, eCommerce marketplaces have become indispensable for brands aiming to attract, engage, and convert customers, and businesses, irrespective of size, grapple with adapting to marketplace listing requirements and the dynamic landscape of retail media campaigns.

Even the most sophisticated marketers and agencies can struggle to maintain the consistency and accuracy of product data across channels and marketplaces. Does this sound familiar?

Perhaps you find yourself falling short of ROI goals despite significant campaign investments. Maybe only a select few team members possess the expertise to navigate the complexities of marketplace management.

**Download our checklist today to:**

- Learn of the top 5 challenges marketers face today
- Assess against your own current strategies to identify areas for improvement
- Learn how to take action


Mastering Marketplace Dynamics: 5 Key Challenges to Solve for Success - [A Checklist]

Selling on social media is an art. ECommerce businesses that learn this art and leverage it on social media reap excellent results. 
After all, that’s where your target audience is.
97% of Gen Z consumers say they use social media as their top source of shopping inspiration!

**In this eBook, you’ll learn**
- What exactly Social Commerce is.
- Why should you invest your time and energy in selling via social media?
- How Facebook, Instagram, Pinterest, Snapchat, and TikTok can supercharge your social commerce game?
- Which of these platforms are best for YOUR business?
And 5 social commerce experts weigh in with their expert tips and tricks - plus what specific social commerce tips worked for their business!

**What’s Inside the ebook**

- Marketers can reach a total potential audience of 2.109 billion users with ads on Facebook in January 2022. 
*La Mer, a French luxury beauty brand, saw a 3X increase in landing page visits by employing social selling tactics on Facebook.*
- Instagram’s advertising reach has outpaced Facebook this past year and grew by 20.5%.  
*The Laundress, a cleaning product brand, generated more than $40000 in sales after conducting a Live Session for their new product line!*

- Users on Pinterest spend twice as much monthly than social shoppers on other platforms. 
*Craft’s store, Michaels, saw an 8% bump in-store traffic by conducting a Pinterest marketing and social selling campaign.*

- Snapchat’s users have over $4.4 trillion in “spending power”, which became evident when *Ulta Beauty saw $6 million in incremental purchases on Snapchat.*

- Consumer spending on TikTok increased by a whopping 77% in 2021. 

*Dorsal bracelets saw insane results when they leveraged social selling on TikTok - over 15 million video views and a CTR of .91%.*

**Who's inside**

- Jeff Moriarty, Marketing Manager at Moriarty’s Gem Art, generated a whopping $30,000 in sales by utilizing live streams. 

- Martin Luenendonk, an entrepreneur, startup enthusiast, and the CEO at FounderJar, believes ‘First 60 minutes of the Instagram post decide the life of it.’

- Laura Rike, a Pinterest Powerhouse, recommends “taking advantage of new Pinterest features that help the algorithm amplify reach, such as the video pins.”

- David Brock, author of SnapChat Marketing Excellence, says eCommerce brands need to  “think about the fact that Snapchat has become one of the most popular social media applications for people aged 12 to 24 years old.”

- Chris Grayson, a social media expert, influencer coach, and Founder of Influencer Made, shares a TikTok hack that works for him, “By being clear and concise, I've been able to generate a lot of course sales through Tiktok.” 

**Download the eBook NOW and boost leads, conversions, and sales by leveraging social channels and in-app shopping!**



Social Commerce in 2022: Everything You Need To Drive Conversions

For this whitepaper, feed management tool Channable is joining forces with Retail Assist on a project to arm you with the best eCommerce knowledge. With key sector stats, industry insider tips, as well as an eCommerce overview, this whitepaper is here to help your retail business improve its speed to market – and to increase your chances of success in the ever-changing retail landscape.

Discover more about the importance of speed to market with the following sections:
<ul markdown>
 	<li>**A brief history of eCommerce trends**
<ul markdown>
 	<li>Facts and figures of the history of eCommerce and where it is today</li>
</ul>
</li>
 	<li>**The future is fast-paced**
<ul markdown>
 	<li>Insights from Channable + retail Assist's survey for retailers on market expectations and issues.</li>
 	<li>What internet giants Amazon and Google are introducing to shape the future of retail</li>
</ul>
</li>
 	<li>**The importance of speed to market**
<ul markdown>
 	<li>Working examples of industry successes and failures</li>
</ul>
</li>
 	<li>**How to keep on top**
<ul markdown>
 	<li>Tools and tips on staying ahead</li>
</ul>


Survival of the fastest: the importance of facing speed to market head on

According to Adobe Analytics, the volume of Black Friday and Cyber Monday sales are set to increase in 2020 by almost 20% compared to people shopping for discounts over the same period in 2019.

A survey conducted by Wells Fargo showed that 70% of consumers do not plan on returning to stores in the foreseeable future. This means that the eCommerce marketplace increase from 25% pre-COVID-19 to 30%, will remain.

Keeping that in mind, Channable will help you prepare for the challenges, trends, and changes going to be facing your industry this holiday season. To stay ahead of the competition, read what you need to be seen, and to sell successfully in eCommerce.
<h2>What does social distancing mean for your business?</h2>
Traditionally, this hectic consumer holiday marks the beginning of the holiday shopping season in the US and runs from the Friday after Thanksgiving (Nov. 27th) until the end of Cyber Monday (Nov. 30th). Although most businesses will be offering some type of discounts from the beginning of the week, running to the end of Cyber Monday.
This year, things have changed. For 2020 social distancing is here to stay. This shift is forcing retailers who have favored promotions on limited items in offline stores, to re-focus on their online offerings to create the buzz and the revenue needed to make the holiday sales a success.

Due to COVID-19, online shopping spend has already increased by 59% compared to this time last year. Resulting in increased consumer confidence with buying online, and creating the perfect opportunity for retailers to maximize their online presence and take advantage of all the opportunities to capture sales.

With more ads predicted to be reaching each consumer than ever before, retailers need a data feed automation tool such as Channable. Channable ensures the right promotions are targeting the right consumers at the right time, and sales are not being lost or overlooked due to the sheer volume of demand and competition.



The 2020 Black Friday forecast

The **Black Friday 2021 forecast** will help you prepare for the trends and changes facing your business and industry.

Read and find useful insights on:

- Challenges
- Changes
- Tips
- Predicted Trends

To enrich your Black Friday marketing strategy.

The Black Friday 2021 Forecast

All of this is compiled into our report titled: 
**The State of eCommerce for Agencies: Building a Smarter Marketing Strategy**

<p style="text-align:center;"><a style="display: inline-block; padding: 12px 24px; border: 0; border-radius: 3px; font-weight: bold; letter-spacing: .0625em; text-transform: uppercase; background: #e54692; color: #fff; text-decoration: none;" href="https://reports.channable.com/agency-insights-2023/">View the full interactive report</a></p>

## Dive into eCommerce insights and trends
Dive in and gain insights into emerging eCommerce trends, hear best practices from our partners, and read tips for agencies that can apply ahead of Q4 and the holiday season to thrive and scale.

### Key takeaways from the report:

- Agencies should evaluate their digital marketing strategies as the eCommerce industry evolves rapidly.

- Ask key questions, such as which holidays you're promoting, goals, ad spend, channels, and types of content that work best.

- Relying on first-party data and comparing key metrics can help agencies identify top-performing campaigns and streamline performance.

- Using a feed management platform can save agencies time and resources, giving you more freedom to focus on growth and innovation.

- Our customers have seen a 50% decrease in time spent on feed maintenance across their client base, and the platform has helped decrease CPA, increase ROAS and POAS, and improve Facebook quality scores by over 10%.

- Signing up for Channable's newsletter can keep agencies updated with the latest eCommerce strategies and platform capabilities.

<p style="text-align:center;"><a style="display: inline-block; padding: 12px 24px; border: 0; border-radius: 3px; font-weight: bold; letter-spacing: .0625em; text-transform: uppercase; background: #e54692; color: #fff; text-decoration: none;" href="https://reports.channable.com/agency-insights-2023/">Dive into the report</a></p>

The State of eCommerce for Agencies Report: Building a Smarter Marketing Strategy

In our digital-first world, there’s simply no going back to the old way of selling online. As retail is becoming more fluid, together with the emergence of new trends and tech capabilities, it can be challenging to keep up. 

To create a successful retail strategy, you'll need to tap into the power of omnichannel strategies as a way of connecting the right products to the right audiences and driving revenue for your retail business. 

In this e-book, you'll learn from eCommerce leaders and gain access to topics like:

- Why the future of retail is multi-faceted
- Key trends in retail for 2023 and beyond
- An end-to-end framework for your retail strategy
- Tips on including Conversion Rate Optimization to your line-up

E-books

Stay ahead of the curve

Why Channable

Platform

Resources

About us