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Fnac

Sell on Fnac

The Fnac brand is well known throughout France. It has existed since 1954 and expanded to eCommerce in the late 2000s. It then went on to become one of France’s biggest online marketplaces. In 2016, the Fnac group bought the Darty brand and formed the Fnac Darty Group. Since its inception, the company has continued to expand its offering by launching additional branches such as a ticket sales branch for cultural events and sport, and a hospitality offerings branch. At the beginning of 2019, Fnac recorded that it was serving over 29 million customers in France.

Selling via the Fnac Darty group provides you with the opportunity to reach half of the French population. Together, the two online marketplaces serve more than 36 million French customers. Create your product listings for Fnac today and capitalize on the traffic and reputation of one of France’s largest ecommerce marketplaces.

Advantages of selling on Fnac

  • Take advantage of a highly reputable French (but also international) brand
    Fnac is a renowned retail player in France, but it is also well established in many other countries. In addition to the French marketplace, Fnac has sites for Spain, Portugal, Belgium, Switzerland, and Morocco.
  • Large variety of categories
    Fnac is best known as a source for electronic and audio-visual products, but also cultural items such as books, records etc. However, many other categories can be found on the marketplace like garden, sports, home etc. Great news if your product range is very diverse.
  • High traffic
    Fnac and Darty record a monthly average of 20 million visitors on their sites. That’s a lot of people looking to buy!
  • Retailers using Channable to sell on Fnac Darty can enjoy the first four months of their subscription completely free!

Where are my products displayed on Fnac?

When a customer is browsing for a product on the Fnac marketplace, they will navigate through pages of product listings. If the displayed product is sold by a Fnac partner, then the seller’s name is listed in blue in the “Sold by” box. By clicking on the blue text, the customer will be brought to the partner’s page where all their bestsellers, customer feedback, and additional information is displayed.

When clicking on a product, a customer is brought to a product page where they have the option to buy the product new or second hand. These offerings are listed on the same product page.

How can I send my products listings to Fnac?

  1. Create a Channable account
    Creating an account takes seconds, just sign up with your name and email address.
  2. Import your product feed
    The Channable tool supports CSV, XML, Google Spreadsheets and Text files. In addition, 3rd party connections to eCommerce platforms are also available. Just select the method you would like to import your product feed with. If you have a different type of file, don’t worry, just contact us and we’ll arrange something.
  3. Connect with the API ‘Fnac Offers‘
    The simplicity of the Channable tool enables you to create a Fnac API connection in minutes. In order to do so, just click on the ‘API’ tab and select Fnac Offers. A connection with Fnac will enable you to automate your online sales process saving you time and money. Do not waste any time, start now!
  4. Categorize your products
    The categories for Fnac can already be found in Channable. You can easily match your own categories to the categories of Fnac to make sure your products appear in the right category on Fnac.
  5. Create rules to optimize your products for Fnac
    After you have connected to Fnac in Channable, the next step involves creating rules to optimize your feed for the best results possible. This involves using our IF THEN statements, which are designed to simplify modifying your data. Use these rules to create the perfect feed. You can do almost anything, for instance, excluding the products that are out of stock so they will not show up online and much more.
  6. Build your ads
    Using Channable to build your ads is effortless. We have implemented an attribute builder that displays exactly what information is required by Fnac. All of the specifications for listing on Fnac are kept up to date to ensure that your products are as well.
  7. Send your products to Fnac
    You’re almost there, sending your products to Fnac does not take more than a few minutes. When you’ve finished building your ads and adjusting your product listing, send them with just a click of a button. Make sure your project is activated so your products will be visible to everyone (you can do this from the settings tab).
  8. Start earning & celebrate your success
    Sit back and watch your sales increase.

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