Multichannel Order Management Optimization in France Using Channable

Take control of your multichannel orders with Channable. Automate workflows, sync inventory, and manage everything from one powerful platform.

You’re checking an order from eBay when a low-stock warning pops up on Shopify. At the same time, a customer calls to ask about a missing package. You click through tabs, download a spreadsheet, and hope all the information is still accurate.

That’s what multichannel retail often looks like. Nothing is broken, but nothing talks to each other either. And when stock numbers are off or shipping data lags, even small issues turn into support tickets.

Channable connects the dots. It lets you collect orders from all your sales channels and send them where they need to go; no need to rebuild your entire setup.

This guide breaks down the operational headaches that come with selling across platforms, and shows how to run things more cleanly, from the first click to final delivery.

The challenges of multichannel order management today

If left unstructured, multichannel order management can quickly turn your online store into a source of constant stress. The pressure is expected to increase as Amazon France's compound annual growth rate (CAGR), the market leader, is expected to reach 8.2% between 2024 and 2029.

Fragmented logistics often means costly errors

When you're selling across multiple channels, order processing can become the main bottleneck in your business. A marketplace, your own website, a couple of social platforms and suddenly, you're dealing with the reality of multichannel order flow. Every new order triggers a series of actions spread across tools that rarely speak the same language.

One of the first pain points is scattered data. An order placed on Amazon won’t always update your stock levels on PrestaShop, Shopify, or on other marketplaces. Even a minor delay or mismatch can lead to overselling, missed shipments; and then this impacts your seller rating and makes marketplaces buyers trust you less.

Manual handling doesn't scale

Some sellers still copy order details by hand, bouncing between tools to make sure everything lines up. That kind of routine might hold together while volumes stay low. But as soon as the catalog gets bigger or marketplaces pile up, it starts to wear thin.

Consider a seller active on both Amazon and Cdiscount. Every order has to be entered into Shopify manually which includes customer details, product, codes, quantities. Errors creep in fast. A typo in a postal code or a mismatch between product variants can derail fulfillment and lead to returns.
And without a shared system to track progress, the picture gets even murkier.

One team checks delivery updates in a spreadsheet. Another handles refunds in a separate tool. There’s no single place to see what’s been sent, what’s pending, or where something went wrong.

Merchants transforming their order operations with Channable

Some retailers have already streamlined their multichannel order flow with Channable and they’re seeing real impact on how they work every day. Our multichannel platform for e-commerce helps them keep track of large volumes of orders and product information across multiple marketplaces, And of course, you keep control or visibility.

One example is Plants Online, a company in the gardening sector. With thousands of product listings and growing sales, their manual workflow couldn’t keep up. Integrating Channable allowed them to double their daily order volume. Orders are now routed directly into their internal management system, with better visibility over lead times and outbound flows.

This case highlights a clear reality: automation doesn’t replace your team, it empowers them. Channable helps agile, resource-conscious businesses professionalize their logistics while staying flexible.

Why your order management improves the moment you centralize with Channable

When all your orders land in the same place, everything runs more smoothly. You can track what’s confirmed, what’s shipping, and what still needs attention without jumping between systems.

• You respond to orders faster, whether they come from a marketplace or your own store.
• You reduce stock errors with automatic inventory updates triggered as soon as an order is placed.
• You access your entire inventory in one place, with a clear overview of stock levels by channel.
• You manage lead times, logistics SLAs, and returns more easily no matter how complex your setup.
• You track all orders centrally, without needing to check each sales platform manually.
• You improve communication with customers by sending shipping updates.

Thus, it secures your workflows while keeping them agile, which boosts both service quality and long-term reliability.

How to roll out Channable for multichannel order management

An order connection enables the synchronization of orders from various marketplaces directly into your e-commerce platform. This integration not only allows for the efficient handling of orders but also ensures that shipment and tracking information is communicated back to the marketplace, keeping stock levels adjusted in real-time. How to get started in Channable?

1. Activate the order connection add-on for your marketplace in your Channable account.
2. Connect Channable order management to your built-in e-commerce platform’s store.
3. Set up order exports to your e-commerce platforms (PrestaShop, Shopify or WooCommerce).
4. If you use multiple transporters, you can set up transporter mappings and create rules based on tracking code patterns.
5. Add shipping and tracking information, if needed, to automatically relay those details to the marketplace.
6. For custom setups, use Channable’s dedicated order API to connect directly to your internal system.

You don’t need to be technical to get started. The layout is straightforward, and key actions are clearly labeled. Once your setup is complete, you can check order progress, update shipment info, or adjust your workflows.

Take back control of your orders and scale with confidence

When your business operates across multiple channels, centralizing your order management makes daily operations far more manageable. With Channable, you can route orders from marketplaces like Amazon, Cdiscount, eBay, or Leroy Merlin into your e-commerce platform like WooCommerce, Prestashop, Shopify or Magento. Each order includes the right tracking info, carrier codes, and status updates, ready for fulfillment.

You spend less time chasing errors and more time focusing on what really matters, delivering on time and staying ahead during peak periods.