Master multichannel eCommerce with Channable. Sync and optimize your products across marketplaces, search, and social with ease.

Multichannel eCommerce | Channable Blog

Memorial Day weekend is one of the few moments in the retail calendar that stress-tests your entire campaign setup at once.

Shoppers are hunting for discounts across Google Shopping, marketplaces, and social ads, so any gaps in your data, delays in updates, or inconsistent promotions can quickly turn into missed revenue.

In this article, we break down how to prepare your product feeds, distribute sale-ready products across channels, generate promotional creatives faster, and use post-sale performance data to improve your next campaign.

## Key takeaways

- Memorial Day is a short but high-intent buying window. Clean, complete product data and pricing are essential to prevent disapprovals and lost visibility when competition peaks.
- Strong feed foundations make it easier to list sale-ready products on Google Shopping, PPC, and marketplaces. Shoppers then see consistent Memorial Day offers wherever they search and buy.
- Data-driven, feed-based creatives let you produce and update Memorial Day visuals at scale. Images, prices, and promos stay aligned across channels throughout the weekend.
- Memorial Day should be treated as a structured test, not a one-off. Product- and channel-level insights can feed into labels, rules, and bids, giving you a reusable playbook for future peak events.

## Why Memorial Day is a high-stakes moment for eCommerce brands

Memorial Day is one of the unofficial kickoffs to summer in the U.S., which makes it a major sales moment for categories like home, garden, fashion, electronics, and outdoor gear.

Shoppers are actively looking for deals, planning vacations and gatherings, and making bigger seasonal purchases, which packs a lot of buying intent and competition into a very short window.

For eCommerce teams, that raises the stakes in three ways:

- Issues with product data, pricing, or availability surface quickly when you are running promotions across multiple channels at once.
- Campaigns on Google, Amazon, marketplaces, and paid social depend on strong feed quality and structure, so weak or inconsistent data can hurt visibility and efficiency right when competition is highest.
- The spike in traffic, orders, and product-level performance data gives you a valuable test case.

If you capture and analyze Memorial Day product performance, audience behavior, and campaign results, you can use those insights to plan for July 4th, back-to-school, and Black Friday campaigns. For example, you can see which products converted, which promotions gained traction, and where feed or campaign issues limited performance.

## Fix product feed errors before Memorial Day sales traffic spikes

Before you launch a long weekend event, you want every high-potential SKU — from patio furniture to premium mattress offers — to be eligible to show on all key channels.

### Fix broken or incomplete product data

Start with the fields that directly affect eligibility and discoverability.

- **Required identifiers and core fields:** Make sure GTINs, MPNs, brand, prices, and availability are complete and valid for every product in your sale section, including clearance items and select styles you're pushing with deeper discounts.
- **Patch category-specific gaps:** Make sure apparel has full size, color, and gender attributes; electronics expose specs like battery life; and home decor or countertop appliances are in the right categories so filters work as expected.
- **Landing page and image accuracy:** Confirm that product URLs lead to the right page, images load properly, and sale prices match the landing page. A product can exist in your feed and still underperform if the destination is broken, generic, or inconsistent with the ad.

Use diagnostics and quality checks wherever possible. The faster you can spot disapproved products, broken fields, or pricing mismatches, the faster you can prioritize the SKUs most likely to drive Memorial Day revenue.

[Ashot Nanayan](https://www.linkedin.com/in/ashot-nanayan-294716197/), Digital Marketing Expert and Founder at [Digital World Institute](https://digitalworldinstitute.com), sees the same data gaps cause problems at peak moments:

> *Many of the brands I work with fail to filter out recent buyers — inflating Cost Per Acquisition — and fail to exclude low-value traffic source conversions, which skews performance metrics. These are fixable problems, but they compound fast during a compressed sale window like Memorial Day.*

### Use feed rules to update titles, attributes, and labels at scale

Once the feed is clean, use rules to make products easier to discover and control.

- **Build titles around real search behavior:** Include brand, product type, key feature, and value hook (e.g., "Brand X patio furniture set – summer staples – lowest price Memorial Day sale") so shoppers see at a glance why this is worth shopping now.
- **Normalize attributes for smarter filters:** Standardize colors, sizes, and material names so categories like outdoor gear and home decor are easy to refine and compare.
- **Create labels for strategy, not just structure:** Use custom labels to flag products that need different treatment, such as hero SKUs, seasonal promotions, clearance items, or products tied to specific discount codes (HONOR, SUN, SAVE, MEMDAY, etc.), so you can bid on them differently, group them into the right campaigns, and feature them more prominently.

If you want to automate checks and rules instead of managing spreadsheets, a product feed management tool like Channable can centralize your catalog and apply channel-specific templates and rules at scale, so Memorial Day feed fixes and optimizations run automatically across all your exports.
![Channable can centralize your catalog and apply channel-specific templates and rules at scale.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmoaahf97e21c08w54doaczv2)
[**Learn more**](https://www.channable.com/products/product-feed-management-tool)

## List sale-ready products across Google, marketplaces, and PPC channels

Shoppers don't just visit your site. They search "best Memorial Day sales" on Google, browse deals on marketplaces, and increasingly use AI tools like ChatGPT, Perplexity, and Google's AI shopping experiences.

That shift is already showing up in behavior. [Capgemini](https://www.capgemini.com/insights/research-library/what-matters-to-todays-consumer-2026/) found that 63% of consumers want Gen AI to deliver hyper-personalized recommendations, 62% expect AI to surface bundled or related products while they shop, and 56% are comfortable sharing their shopping history to get better suggestions.
![Consumer behavior statistics by Capgemini.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmoaainggdvjr07uudq6nxceh)
[Source](https://www.capgemini.com/insights/research-library/what-matters-to-todays-consumer-2026/)
[Google reports](https://services.google.com/fh/files/misc/ai-marketing-strategy-2026-guide.pdf) that AI Overviews now reaches over 2 billion users, nearly 1 in 6 searches are voice- or image-based, AI Mode has more than 75 million daily active users, and Google Lens drives more than 25 billion visual searches a month.

In other words, shoppers are not following a neat linear path anymore. They are comparing, refining, and deciding across multiple AI-assisted platforms at once. Your strategy is to meet them wherever they look for the best price and best discounts, with consistent prices and promos.

### Google Shopping and CSS

Google Shopping is often the first stop for deal comparison. According to Google's [The Rise of the SuperEmpowered Consumer](https://services.google.com/fh/files/misc/ai-marketing-strategy-2026-guide.pdf) report, over 60% of Shopping and Apparel searches show broad intent — meaning shoppers are comparing styles, prices, and promotions across multiple options.

And with 71% of shoppers on Google open to trying new brands or products, your listings need to compete clearly on price, relevance, and offer quality.

- **Align with [Merchant Center](https://www.channable.com/blog/google-merchant-center-next) requirements:** Map your feed to Google's schema, including accurate [product categories](https://www.channable.com/blog/smart-categorization-google-shopping) and required attributes per vertical, so you avoid disapprovals and limited visibility.
- **Use [structured Shopping campaigns](https://www.channable.com/blog/campaign-structure):** Group products into "MemorialDay-Core," "summer staples," or "clearance items," and [assign bids](https://www.channable.com/blog/bidding-strategies) and priorities so your best SKUs get the most coverage.
- **Refresh data frequently:** Increase feed update frequency so price drops, inventory changes, and flash offers appear quickly in Shopping results — crucial during a compressed sale window.

### PPC campaigns (Google, Amazon, bol)

PPC lets you aim your brand's Memorial Day sale at the most valuable queries. Start with a [PPC campaign setup](https://www.channable.com/blog/ppc-campaign-setup) so your structure doesn't collapse under peak traffic.

- **Generate keyword and ad structures from your catalog:** Build campaigns and ad groups around product categories, brands, and Memorial Day hooks, so your account structure reflects your catalog rather than ad-hoc keyword lists.
- **Use rules or automation to react in real time:** As performance data comes in, pause poor segments, shift budget to high-ROAS groups, and protect your best-sellers when they start saturating impression share.
- **Align messaging with feed and promos:** When you promote "25% off sitewide," "two free pillows," or "code LONGWEEKEND," reflect that clearly in ad copy so shoppers don't bounce when they land on your site. Support this with ongoing [PPC campaign optimization](https://www.channable.com/blog/optimize-ppc-campaigns-stock-location) to keep ads aligned with real-time stock and availability.
![Channable’s PPC tool.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmoaamhtydyl107wbpju3ch8y)
Channable's [PPC tool](https://www.channable.com/products/ppc-tool) helps you turn product data into a more structured campaign setup. You can use catalog fields to shape campaigns, ad groups, and product groups in a way that matches your inventory. Channable also surfaces performance metrics like clicks, ROAS, cost, and impression share, which help you review results and refine your campaign structure during the Memorial Day push.

The choice between dynamic and standard retargeting also matters here. As Nanayan explains:

> *Dynamic remarketing has proven most successful when there are thousands of SKUs constantly being updated within an online store — it enables the brand to show a prospect a product they previously browsed or something similar. However, standard retargeting performs better for higher-consideration products or curated product groups, where the focus shifts from showing a prospect a particular SKU to telling a story about the product and providing value messages rather than simply reminding them of what they looked at.*

### Marketplaces (Amazon, eBay, etc.)

Many buyers only trust they're getting the best deals when they see them on major marketplaces.

- **Adapt listings to each marketplace:** Use marketplace-specific attributes, bullets, and categories rather than pushing a generic feed, so your offers stand out in native search and filter experiences.
- **Keep stock and prices in sync:** Connect inventory and order data so marketplace availability, shipping times, and Memorial Day prices match what you show on-site and in ads.
- **Use marketplace-native promo tools:** Combine your own Memorial Day discounts with marketplace badges, coupons, and deal placements to improve click-through and trust.

Channable helps you manage product data in one project and apply it across multiple features. You can use [Feed Management](https://www.channable.com/products/product-feed-management-tool) and [Marketplace channels](https://www.channable.com/products/marketplace-integrator) to distribute product listings. Rules and Build help you optimize attributes and channel-specific fields. Order connections keep stock and order data updated. Repricer helps you stay competitive on supported marketplaces.
![Channable helps you manage product data in one project.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmoaao6ate37f07urxb8i7izq)
<center><p style="text-align: center;"><a style="display: inline-block; padding: 12px 24px; border: 0; border-radius: 3px; font-weight: bold; letter-spacing: .0625em; text-transform: uppercase; background: #e54692; color: #fff; text-decoration: none;" href="https://www.channable.com/demo">Book a demo</a></p></center>

## Create promotional product images without manual design

During a crowded holiday weekend, visuals must instantly communicate "this is one of the best Memorial Day sales" without needing a lot of reading. The trick is to create on-brand, data-driven creatives for almost everything in your sale section without manual design for each SKU. Here's how.

### Generate images directly from product feed

Use your feed as the creative engine.

- **Build templates powered by product data:** Drop in product images, names, and prices for categories like patio furniture, baby gear, and outdoor gear directly from your feed, so each sale item has its own tailored creative.
- **Adjust for multiple platforms:** Create variants for social, display, and email hero slots, using the same underlying data to keep prices and promos aligned.
- **Localize and test:** Where relevant, use localized text or different taglines and compare performance.

### Apply Memorial Day overlays and branding at scale

Add the Memorial Day layer without having to redo everything.

- **Add reusable Memorial Day components:** Apply badges, banners, or frames that say "Memorial Day Sale," "3-Day Event," or similar, controlled by rules (e.g., only on promo-eligible SKUs).
- **Differentiate promos:** Show "entire site," "select products," or "select brands" clearly on the graphic, so shoppers know whether they're in the sitewide sale or just the sale section.

### Keep creatives synced with pricing and availability

You also need to make sure your ad messaging reflects real pricing, availability, and offers once the weekend gets underway.

- **Tie visible prices and discounts to live data:** Ensure the numbers on your images update when prices or promo structures change, rather than being hard-coded.
- **Remove or swap sold-out SKUs:** Use inventory signals to automatically stop generating creatives for items that can no longer be bought, or replace them with alternates.
- **Sync update cadence:** Align creative regeneration with your feed refresh schedule so visuals stay current throughout the event.

A dynamic creative workflow, such as Channable's [Dynamic Image Editor](https://www.channable.com/products/dynamic-image-editor), connects templates directly to your feed so Memorial Day overlays, prices, and product selections stay accurate and on-brand, even when you're updating promotions at the last minute.
![Channable’s Dynamic Image Editor.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmoaavea6e3bv08w5ymqk6s9z)
Static creatives are one of the most common places Memorial Day campaigns lose ground. Nanayan puts it plainly:

> *Brands running static creative units that don't update based on visitor behavior see Ad Fatigue and decreasing CTRs over time. The top-performing accounts use sequential storytelling — messaging that first reminds the customer of what they were looking at, followed by messaging that creates urgency or provides incentives to complete a purchase if they don't convert after the first set of ads.*

## Use Memorial Day campaign data to improve your next promotion

Memorial Day is your rehearsal for future events like Prime Day, later long weekend sales, the holiday season, and Black Friday. Treat it as a test case to learn which categories, offers, and channels actually deliver the best returns.

### Identify top-performing SKUs and outliers

Look at performance at the product level, not just by campaign.

- **Rank SKUs by profit and volume:** Identify which sale items drove the most revenue at the best price relative to ad spend.
- **Highlight winners:** Flag SKUs that responded well to even deeper discounts or specific codes, so you can feature them earlier next time.
- **Diagnose underperformers:** Find products that got clicks but not purchases. Maybe the price wasn't competitive, the value prop was unclear, or the sale wasn't strong enough against competitors.

### Compare performance across channels

Next, understand where each product and category truly belongs.

- **Compare ROAS, CPA, and revenue by channel:** Identify which channels were most efficient, which drove volume, and which underdelivered.
- **Map product–channel fit:** Some categories may clearly thrive on Amazon, others on Google Shopping, and others in social DPAs; use that to refine where you invest for the next peak.
- **Consider funnel role:** Look at which channels mainly assisted conversions versus closed them, so you can balance prospecting and retargeting budget more intelligently.

### Adjust bids and product prioritization based on results

Finally, bake what you've learned into your structure, so the next holiday starts from a better baseline.

- **Refresh custom labels based on performance:** Label high-ROAS, high-volume, and chronic underperformers to influence future campaign structure and budget allocation.
- **Rebuild or refine campaign groupings:** Put proven heroes in their own, more aggressive campaigns, and move weak products into conservative or testing groups.
- **Turn learnings into rules:** Set up conditions that automatically increase visibility for products that hit certain performance thresholds and dial down those that repeatedly miss targets.

If you want to centralize this analysis, a product-level insights layer like [Channable Insights](https://www.channable.com/products/channable-insights) can aggregate performance across channels and feed it back into your labels and rules. So every Memorial Day — and every peak after it — starts with a smarter assortment, structure, and bidding strategy.

The foundation for all of this, Nanayan argues, is clean tracking from the start:

> *Building a successful retargeting campaign begins with clean tracking and event mappings via GA4 and Google Ads conversion tags, so you can tell whether a user made a micro-conversion — product view, add-to-cart, start of checkout. From there, you create segmented audiences based on past behaviors and timing, such as 1–3 days since abandoning a cart versus 14–30 days since viewing a product, each with its own unique messaging and budget allocation.*
![Channable Insights can aggregate performance across channels and feed.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmoaawfdte3yh07ur2d83gxug)
## Bringing all your Memorial Day strategies together

Use Memorial Day as a stress test. Note where work piled up, which decisions were too manual, and where you lacked visibility, then turn those pain points into automation or process changes before the next holiday weekend.

A multichannel eCommerce platform like Channable helps you run that entire loop from one place. With Channable, you turn your product data into consistent listings, ads, creatives, and insights, so every Memorial Day weekend and peak event after that becomes easier to execute and profitable to scale.

Explore in depth guides that break down complex topics into clear actional insights. Our guides deliver step-by-step, expert tips, and educational resources to help you optimize performance, solve problems faster, and make smarter decisions.

Guides | Channable Blog

Memorial Day sales: Campaign strategies for eCommerce brands

There are two schools of thought on how best to navigate this abundance of options. First, there’s the omnichannel approach, which tailors messages to individual customers across interconnected digital platforms. 

Then, there’s the more straightforward multichannel approach, which is shaped by the specific product, service, or distribution channel, giving brands tighter control over their customer interactions.

While an omnichannel approach can be a great way to maximize return on ad spend (ROAS), it isn’t necessarily right for everyone. 

In this post, we break down the differences between omni- and multichannel strategies, outline their key costs and benefits, and share the critical factors to consider when choosing the method that’s right for your business.

## The power of omnichannel
At the most basic level, omnichannel is a form of multichannel marketing, which simply means using several distribution channels, e.g. (**social media, television, emails, etc**.) to carry out a marketing strategy or campaign.

More specifically, however, omnichannel refers to a unified approach where different channels communicate with and learn from one another. 

For example, an ad running on Instagram might draw from customer data generated elsewhere, like a Facebook account or a Google search.

> Implicit to omnichannel marketing is the idea that communication between marketing channels should be *all about the customer*. This results in a tailored campaign that adapts to each individual customer and responds to their unique needs, product preferences, and buying behaviors.

Also inherent to omnichannel is the idea that a campaign should take place wherever a customer is: in a store, on a smartphone, on Amazon, on Facebook—ideally, *everywhere*.

![Omnichannel_4-02.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/5x20xVESXq5VM8OEAREQ)

Say a customer sees an ad for a pair of shoes on Instagram. Sometime later, having jumped from smartphone to laptop, they see a banner ad for the same shoes in their search browser, prompting them to add the item to their Amazon Shopping List. 

Later still, an email arrives with a promotional offer, finally compelling them to complete the purchase on the shoe company’s website. This is an omnichannel strategy that has successfully played out across different platforms, devices, and potential points of sale.

Synchronized online ad campaigns are a well-documented development (cue jokes about Instagram and Facebook eavesdropping on customer conversations). 

Coordinating between digital and in-person channels, however, requires a bit more creativity. It’s in this area where some of the most innovative omnichannel strategies are taking place. For instance:

- At **Bonobos**, in-store sales associates are more like personal shopping assistants. In fact, Bonobos “guideshops” don’t actually carry inventory. Instead, customers can set aside, try on, and purchase apparel they’ve saved through digital channels, then have items shipped directly to them. Bonobos’ in-person point-of-sale system thus interacts seamlessly with a customer’s online journey, resulting in a highly coordinated and personalized experience.

- **Starbucks** uses an app-based rewards program to cultivate digital relationships with customers and open up marketing opportunities across multiple channels. Meanwhile, customers can use the app to order drinks that they pick up in person—a system that puts the customer in charge and reduces friction once inside the shop.

Omnichannel campaigns keep the focus squarely on the customer, making them feel like the center of the universe and making it easy to complete a transaction in-store or online. The result is a significant boon to merchants’ bottom line.

![Omnichannel_4-03.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/RjxD5p1QTmGsiRjgKugP) 

Consider the following:  

- [73% of retail consumers](https://hbr.org/2017/01/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works) use multiple channels to shop. 
- [91% of customers](https://www.accenture.com/t20171031T052156Z__w__/us-en/_acnmedia/PDF-34/Accenture-Pulse-Check-Dive-Key-Findings-Personalized-Experiences.pdf) are more likely to buy from brands that recognize their preferences and provide personalized product offers. 
- An optimized omnichannel experience drives greater traffic and sales, yielding up to a [9.5% increase](https://www.globenewswire.com/en/news-release/2022/06/15/2463295/0/en/Omnichannel-Selling-Increases-Revenue-9-5.html) in annual revenue.
- Strong omnichannel campaigns can result in a [7.5% reduction](https://v12data.com/blog/25-amazing-omnichannel-statistics-every-marketer-should-know/#:~:text=Companies%20with%20extremely%20strong%20omnichannel,48%25%20for%20weak%20omnichannel%20companies) in cost per contact year.

## Putting omni to work
For the right company, omnichannel can be revolutionary. In the long run, its ability to boost the customer experience and amplify profits can easily make the upfront effort worthwhile. 

> When we look at our data, we see that customers captured via omnichannel are bringing in 3x more revenue. The difference is, we know if someone saw an ad on a specific platform, so we can target specific kinds of customers. That allows us to ensure we’re sending them the right message at the right time. –Rob Smets, Account Director, Happy Horizons 

One example of this is [Happy Horizons](https://happyhorizon.com/nl/). As a full-service digital and creative agency based out of the Netherlands, Happy Horizons uses Channable to implement a variety of campaign strategies, including omnichannel. 

In their experience, they’ve noticed that companies that benefit from an omnichannel strategy tend to share the following characteristics:

- **A desire to spread sales across multiple platforms**: For example, a brand with strong in-person sales may see a need to sell more online. Happy Horizons caters to multiple customers with both online and offline stores. With Channable’s [Insights & Analytics,](https://www.channable.com/products/channable-insights) they can track when an online ad converts to an offline sale.
 
- **Products that can be differentiated by audience segment:** This includes Bonobos, with their varied styles—but not Apple, which sells the same iPhones to everyone. Happy Horizons uses Channable to store metrics from different audience segments in a single customer data platform (CDP). From there, they can build out differentiated campaigns based on documented interactions.

- **Appeal that doesn’t rely on the scarcity principle:** Omnichannel is all about ubiquity and omnipresence. Contrast this with, say, Nintendo, which kept the supply of its new Wii console limited in 2006 to generate a frenzy of excitement and anticipation.
 
- **A need to improve existing marketing efforts through data:** This allows companies to better target customers, convert impressions to sales more efficiently, and avoid leaving products stranded in forgotten shopping carts. For example, Happy Horizons aggregates search, performance, and product data on a centralized Channable dashboard. They can then consult these insights together and assess them holistically to tailor their creative campaigns.

## The costs of omnichannel
For all these benefits, it should be noted that the effort and expense of omnichannel must be balanced against competing needs. 

Launching an omnichannel campaign can be complex and time-consuming, and it requires a significant investment in tech infrastructure. Companies implementing omnichannel need to be able to: 

- Perform data-driven audience segmentation
- Match and meet customers across multiple devices 
- Collect and manage event-level data such as clicks and searches 
- Analyze that data to produce actionable marketing insights
- Automate all of the above across a range of platforms and devices

Omnichannel may also not be the ideal way to build a clear and consistent brand personality, since your messaging is dictated by the customer’s experience—not the other way around. 

However, for organizations with the resources to build and support an omnichannel strategy, it presents an unparalleled opportunity to meet customers where they are, allowing marketing teams to test strategies and learn from results in real-time.

## The virtues of multichannel
Unlike omnichannel, a multichannel marketing approach keeps ad messaging relatively static across distribution channels.

> As a result, companies that opt for multichannel see two key advantages. First, **multichannel is easier to implement**, given its comparatively simple, standardized content. Second, marketers can more closely **control how customers interact** with their brand and how their customers’ data is handled and applied.

For example, in the omnichannel journey above, the shoe company was equally happy to have its customer complete the purchase through Instagram, Amazon, or its own website. But consider Apple, a company far less receptive to third-party sellers.
 
Apple prompts customers to purchase directly from their showroom-like stores or their visually arresting website. Ultimately, the pleasure of interacting with Apple is part of the appeal of buying a new product. 

Apple retains complete control over the context in which customers experience their brand, and they limit reliance on third-party marketplaces that interpret and transmit customer data. 

They may cast a wide net when it comes to sparking product interest and engagement, but they aim for a relatively narrow customer experience.

![Omnichannel_4-05.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/RSaxJlTtRoi1zZ8BaVMP)

For many companies, however, the advantage of multichannel is far more straightforward. It allows for an expanded reach without the heavy technological costs of omnichannel.
    
Ultimately, a company may opt for a multichannel approach for strategic reasons—maximizing the impact of isolated ads and touchpoints—or practical ones, like reserving their marketing resources for other initiatives.

## Getting the most out of multichannel
While multichannel is easier to implement and control than omnichannel, it still unfolds over a range of touchpoints and marketplaces. 

That means marketers still need to coordinate ads to run across different channels, eating up significant time and effort. That’s where innovative marketing solutions like Channable come in.

Channable helps marketers take care of the manual, time-consuming details of formatting, updating, and optimizing product feeds and ad content so that they run at peak performance, regardless of the platform.

![Omnichannel_4-04.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7d4rabcmRqCTOB3uvwBl)

For example, here are three ways leading brands have leveraged Channable’s platform to maximize returns on their multichannel strategies.

- Men’s clothing retailer [Suitable](https://www.channable.com/success-stories/suitable-retail-use-case-channable-insights) has eCommerce operations spanning seven countries and a wide spectrum of online marketplaces, price comparison sites, and social channels. They use Channable to **gather real-time data** on how products are performing, with analytics tools **automatically segmenting **and **discarding** products in targeted campaigns.

- [Ideal of Sweden](https://www.channable.com/success-stories/ideal-of-sweden) produces mobile phone accessories, with promotional videos central to the brand’s marketing strategy. They use Channable to **place videos **across a range of **websites**, **marketplaces**, and **social media platforms**, with Channable automatically adjusting and formatting the video content to each channel’s precise specifications.

- Luxury cosmetics company [Rituals](https://www.channable.com/success-stories/rituals-google-ads-campaign-focus-channable) used to update Google Ads manually, product by product, country by country. Using Channable, they can insert dynamic fields into their ads, which are automatically updated with any change to their database or inventory. The result is not only time savings but improved performance. Since partnering with Channable, their **clicks** are up **55%**, **CTR** is up **7.6%**, **AOV** is up **7.65%**, and **conversion rates** are up **4.7%**.

## The bottom line
When choosing your digital marketing strategy, it’s important to assess your appetite to take on additional effort, expenses, and technological challenges. Then, take a close and honest look at your product offerings, your sales goals, and your brand identity.
 
Not every multichannel approach is right for every business. The key is to weigh how your organization will benefit against any potential drawbacks to come to the right conclusion. 

## How Channable can help
At Channable, we make it easy for retailers and advertisers to manage their product feeds, integrate with a range of online marketplaces, and connect with customers around the world. 

Whether your objective is to keep distinct ads organized and automated in a basic multichannel campaign or to incorporate customer analytics in an intricate omnichannel strategy, we can help you grow.

To learn more or schedule a consultation, [reach out](https://www.channable.com/demo) to one of our eCommerce experts today.

Explore Channable’s solution page for smarter eCommerce covering PPC, feed management, multichannel marketing, and more. Optimize every step.

Solutions | Channable Blog

Omnichannel and multichannel marketing: Which is best for your business?

It is possible to use Channable’s order connection with any custom e-commerce platform. Our Channable Order API enables you to retrieve all orders in real-time from your connected marketplaces (APIs), send it to your platform, and send back tracking information, ensuring reliable updates and stronger marketplace performance.

[Recent findings on API usage and enterprise strategy](https://rapidapi.com/uploads/WP_2021_Enterprise_So_AP_Is_Report_f7fa0f3feb.pdf) reveal that many organizations struggle with fragmented workflows and data silos when scaling integrations. If you’re managing your e-commerce on multiple channels  or running logistics through a custom-built system, chances are you’ve heard of Channable. But as your business scales, keeping everything in sync gets harder. Orders go missing, status updates fall behind, and inventory numbers stop matching across platforms. It’s a fast track to late shipments, unhappy customers, and teams stuck handling manual work that should’ve been automated long ago.

The core problem? Fragmented workflows. Most marketplaces are still managed separately, often by hand and Excel sheets. Channable’s purpose-built API changes that by connecting your internal systems directly to your sales channels. It works with major ERPs like SAP, Oracle NetSuite, and Microsoft Dynamics and connects just as easily to your in-house systems.

Looking to cut the noise and take back control of your marketplace orders? The Channable API might be exactly what you need.

## Top 5 reasons to integrate the Channable API
Each order coming in from marketplaces like Amazon, eBay, bol, or Zalando plays by its own rules: confirmation protocols, customer info formats, status updates, shipping details. Trying to fold those orders into your internal system — whether it’s an ERP, OMS, or custom platform usually means a string of manual tasks: copying data, adjusting statuses, pushing tracking info.

The result? A constant disconnect between how marketplaces handle data and how your systems are built to process it. That kind of mismatch slows things down and opens the door to costly errors.

Connecting the Channable API directly to your ERP or internal tools gives you a streamlined, hands-off way to manage marketplace orders.

The benefits are clear:

1. Instant order centralization: Order changes like shipped, canceled, or returned are pushed to the marketplace automatically.
2. Automated status updates: changes like shipped, canceled or returned are automatically sent to the relevant marketplace.
3. Automatic delivery data sync: key shipping info, such as carrier and tracking number, is sent to the marketplaces without any manual input.
4. Accurate inventory synchronization: Every stock update in your system is reflected instantly across all connected marketplaces, cutting down on overselling risks.
5. Total control: You stay in charge of your order flows, with everything running reliably in the background.

If you’re expanding into German marketplaces, this [Selling on Kaufland internationally](https://www.channable.com/blog/selling-simplified-kaufland-global-marketplace) podcast episode breaks down how to approach cross-border growth on Kaufland.

Automation takes care of the tedious stuff: cutting out hours of manual work, reducing processing mistakes. It frees your team to focus on what actually drives results: better listings, sharper pricing, and stronger customer service.

The result? Smoother order processing, more consistent customer feedback, and a logistics workflow that can keep pace without wearing out your team.

## Features not covered by the API: a deliberate technical choice
The Channable API is focused exclusively on [order management](https://www.channable.com/blog/marketplace-order-management). It does not handle the initial [import of product data or inventory updates](https://www.channable.com/blog/new-feature-download-orders-csv) within the Channable interface itself. For these operations, you can rely on other proven methods such as XML feeds, CSV files or Google Sheets.

This technical separation is intentional. It ensures optimal stability and performance for everything related to order processing.

## Who is the Channable API for?
The Channable API is ideal if:

- You use a highly customized or fully bespoke e-commerce platform.
- You’ve got in-house developers ready to handle an API integration? Perfect: because this isn’t a plug-and-play setup. However, if you’re looking for ready-made connections, Channable also supports standard integrations with platforms like Shopify, WooCommerce, and Lightspeed. 

You’ll need to invest some development time to connect your system properly. That said, you won’t be flying blind: Channable offers clear [technical documentation](https://api.channable.com/v1/docs) and direct, one-on-one support to help you get everything running smoothly.

## Boost your efficiency even further with the Repricer module for Bol and Amazon
The Channable API can be combined with the [Repricer module](https://www.channable.com/products/marketplace-integrator/repricer). This tool automatically adjusts your prices based on the competition on Bol and Amazon only. By connecting both, you can manage your order flows and your pricing strategy in parallel, without adding extra workload.

## Ready to integrate the Channable API with your custom system?
If you have any questions, our support team is available at any time at support@channable.com.

Integrate the Channable API into your internal system and take back control of your marketplace orders without unnecessary complexity.

## FAQs
<div class="faq">
<h4>What is the Channable API for Orders?</h4>
<p>It’s a dedicated API that connects your marketplaces directly to your ERP or custom system, centralising orders and automating status and tracking updates.</p>
<h4>Which marketplaces can I connect with the Channable API?</h4>
<p>You can link major platforms like Amazon, eBay, bol, and Zalando, and integrate them with ERPs such as SAP, NetSuite, or Microsoft Dynamics.</p>
<h4>Does the Channable API also manage product data?</h4>
<p>No. The API is focused only on order processing. Product feeds, and inventory updates are handled separately via feeds (CSV, XML, Google Sheets).</p>
<h4>Who should use the Channable API?</h4>
<p>It’s ideal for businesses with custom-built platforms or ERPs and in-house developers ready to implement an API integration.</p>
</div>


Channable API for Orders: Connect Your Marketplaces to Your Custom System, Minus the Chaos

Take control of your multichannel orders with Channable. Automate workflows, sync inventory, and manage everything from one powerful platform.

You’re checking an order from eBay when a low-stock warning pops up on Shopify. At the same time, a customer calls to ask about a missing package. You click through tabs, download a spreadsheet, and hope all the information is still accurate.

That’s what multichannel retail often looks like. Nothing is broken, but nothing talks to each other either. And when stock numbers are off or shipping data lags, even small issues turn into support tickets.

Channable connects the dots. It lets you collect orders from all your sales channels and send them where they need to go; no need to rebuild your entire setup.

This guide breaks down the operational headaches that come with selling across platforms, and shows how to run things more cleanly, from the first click to final delivery.

## The challenges of multichannel order management today
If left unstructured, multichannel order management can quickly turn your online store into a source of constant stress. The pressure is expected to increase as Amazon France's compound annual growth rate (CAGR), the market leader, is expected to reach [8.2%](https://www.business.com/articles/10-of-the-largest-ecommerce-markets-in-the-world-b/) between 2024 and 2029.

## Fragmented logistics often means costly errors
When you're selling across multiple channels, order processing can become the main bottleneck in your business. A marketplace, your own website, a couple of social platforms and suddenly, you're dealing with the reality of multichannel order flow. Every new order triggers a series of actions spread across tools that rarely speak the same language.

One of the first pain points is scattered data. An order placed on Amazon won’t always update your stock levels on PrestaShop, Shopify, or on other marketplaces. Even a minor delay or mismatch can lead to overselling, missed shipments; and then this impacts your seller rating and makes marketplaces buyers trust you less. 

## Manual handling doesn't scale
Some sellers still copy order details by hand, bouncing between tools to make sure everything lines up. That kind of routine might hold together while volumes stay low. But as soon as the catalog gets bigger or marketplaces pile up, it starts to wear thin.

Consider a seller active on both Amazon and Cdiscount. Every order has to be entered into Shopify manually which includes customer details, product, codes, quantities. Errors creep in fast. A typo in a postal code or a mismatch between product variants can derail fulfillment and lead to returns.
And without a shared system to track progress, the picture gets even murkier. 

One team checks delivery updates in a spreadsheet. Another handles refunds in a separate tool. There’s no single place to see what’s been sent, what’s pending, or where something went wrong.

## Merchants transforming their order operations with Channable
Some retailers have already streamlined their multichannel order flow with Channable and they’re seeing real impact on how they work every day. Our multichannel platform for e-commerce helps them [keep track of large volumes of orders and product information across multiple marketplaces](https://www.channable.com/products/marketplace-integrator), And of course, you keep control or visibility.

One example is [Plants Online](https://www.channable.com/success-stories/plants-online-success-story-marketplaces), a company in the gardening sector. With thousands of product listings and growing sales, their manual workflow couldn’t keep up. Integrating Channable allowed them to double their daily order volume. Orders are now routed directly into their internal management system, with better visibility over lead times and outbound flows.

This case highlights a clear reality: automation doesn’t replace your team, it empowers them. Channable helps agile, resource-conscious businesses professionalize their logistics while staying flexible.

## Why your order management improves the moment you centralize with Channable
When all your orders land in the same place, everything runs more smoothly. You can track what’s confirmed, what’s shipping, and what still needs attention without jumping between systems.
- You respond to orders faster, whether they come from a marketplace or your own store.
- You reduce stock errors with automatic inventory updates triggered as soon as an order is placed.
- You access your entire inventory in one place, with a clear overview of stock levels by channel.
- You manage lead times, logistics SLAs, and returns more easily no matter how complex your setup.
- You track all orders centrally, without needing to check each sales platform manually.
- You improve communication with customers by sending shipping updates.

Thus, it secures your workflows while keeping them agile, which boosts both service quality and long-term reliability.

## How to roll out Channable for multichannel order management
An order connection enables the synchronization of orders from various marketplaces directly into your e-commerce platform. This integration not only allows for the efficient handling of orders but also ensures that shipment and tracking information is communicated back to the marketplace, keeping stock levels adjusted in real-time. How to get started in Channable?

1. Activate the order connection add-on for your marketplace in your Channable account.
2. Connect Channable order management to your built-in e-commerce platform’s store.
3. Set up order exports to your e-commerce platforms (PrestaShop, Shopify or WooCommerce).
4. If you use multiple transporters, you can set up transporter mappings and create rules based on tracking code patterns. 
5. Add shipping and tracking information, if needed, to automatically relay those details to the marketplace.
6. For custom setups, use Channable’s dedicated order [API to connect directly to your internal system](https://helpcenter.channable.com/hc/en-us/articles/360011209639-Using-the-Channable-API-for-an-order-connection).

You don’t need to be technical to get started. The layout is straightforward, and key actions are clearly labeled. Once your setup is complete, you can check order progress, update shipment info, or adjust your workflows.

## Take back control of your orders and scale with confidence
When your business operates across multiple channels, centralizing your order management makes daily operations far more manageable. With Channable, you can route orders from marketplaces like Amazon, Cdiscount, eBay, or Leroy Merlin into your e-commerce platform like WooCommerce, Prestashop, Shopify or Magento. Each order includes the right tracking info, carrier codes, and status updates, ready for fulfillment.

You spend less time chasing errors and more time focusing on what really matters, delivering on time and staying ahead during peak periods.


Multichannel Order Management Optimization in France Using Channable

Businesses are scrambling to keep up with channel-hopping customers. Today’s shopping experience has grown more complex as new shopping habits have taken center stage. To get a bigger piece of the market pie, you must meet your customers wherever they are.

According to [CapitalOne Shopping](https://capitaloneshopping.com/research/omnichannel-statistics/), retailers using three or more channels increase consumer engagement 250% more than single-channel retailers. 

If you’re wondering how to start with multichannel selling—we’ve got you covered. In this article, we’ll cover the types of channels, the benefits of multichannel selling, and best practices to set you up for success. Let’s dive in.  

## What is multichannel selling?
Multichannel selling is a sales strategy in which a brand uses multiple platforms to sell its products to customers. The goal is to maximize market presence and reach different customer segments. 

According to [Google](https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/connect-with-customers/), 60% of consumers are taking six or more actions before deciding to buy a brand or product that’s new to them, including:

- Comparing the price of similar brands or products (80%)

- Searching online for reviews and information (75%)

- Visiting the brand’s or product’s website or app (67%)

- Going to see the product in-store (66%)

- Checking online retailers and marketplaces for info and reviews (60%)

- Checking the return policies (60%)

The modern customer journey is multifaceted, and if you want to stay in step, you must engage customers across all platforms and touchpoints. 

## Types of sales channels
If you decide to go the multichannel selling route there are a plethora of channels to choose from. Let’s look at some of the channels businesses use to reach their target audience. 

### Ecommerce website 
Having your eCommerce website is like owning a prime piece of digital real estate. It’s your storefront, hub, headquarters, and where customers get the full branded experience. 

Having an eCommerce website is fundamental to selling directly to your customers and collecting the data you need to create a personalized experience. Make sure to keep it fresh, functional, and customer-friendly because competitors are just one click away.

### Social media channels
Social media is where the action happens, and if you’re not playing, you’re missing out. The challenge? Trying to figure out how to stand out in a sea of endless posts and ads that consumers have learned to ignore. 

You can use social media platforms like Instagram and TikTok to [advertise and sell products](https://www.channable.com/blog/top-12-online-advertising-tactics) using their social native features.  

### Online marketplaces
Online marketplaces like Amazon, eBay, or Etsy are the shopping malls of the internet. The traffic is there, and it's massive, but you're not the only store in the neighborhood. 

These platforms are fantastic for expanding reach, but there's a catch: competition is fierce, fees can add up, and you have less control over the customer experience. Still, when you want to cast a wide net and tap into an existing audience, marketplaces are hard to beat.

### Comparison shopping engines
Consumers love comparison shopping engines such as Google Shopping because they get to compare prices, features, and reviews all in one place. 

On these platforms consumers can find product listings from multiple retailers, so if you want to stand out make sure to optimize your shopping feed with product attributes, high-quality visuals, and regularly update your inventory and prices.

### Affiliate programs
Affiliate programs allow you to partner with influencers, bloggers, or other businesses who promote your products in exchange for a cut of the sales. The beauty of this is it’s low-risk and scalable.

### Mobile apps
If your customers are glued to their phones (spoiler alert: they are), a mobile app might be your golden ticket to an always-on, personalized sales experience. Mobile apps let you push notifications, offer in-app purchasing, and make that coveted “one-click” experience even easier.

### Physical stores
While everything seems to be heading digital, physical stores are still powerful—especially when they offer something that can’t be replicated online (think: in-person customer service, product demos, or an experience). Bonus points if you’re offering customers a seamless [omnichannel experience](https://www.channable.com/blog/omnichannel-and-multichannel-marketing) where they can browse in-store and then easily continue their journey online later.

## Benefits of multichannel selling
Multichannel selling is about getting your product in front of more people, wherever they like to shop. Here are some of the key benefits of multichannel selling:
![US_Blog_Miltichannel eCommerce-04.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmav02eiw8pc206w5fzd4k09b)
- **Enhance customer experience** - When customers can shop with you anytime, anywhere, on any platform, you provide them with a seamless experience that feels personalized and convenient.

- **Increase revenue** - More channels mean more opportunities to sell. Whether through your website, social media, or a marketplace—you’re casting a wider net and, ideally, getting more revenue.

- **Reach different customer segments** - Not all your customers are hanging out on the same platform, so by selling across multiple channels, you’re meeting them where they’re at—whether that’s Instagram, Amazon, or your ecommerce website.

- **Collect data across multiple touchpoints** - By tracking behavior across different channels, you get a 360-degree view of your customers’ habits, so you can fine-tune your strategies, and achieve your targets.

- **Build customer trust** - Consistency across all your channels means customers know exactly what they’re getting, no matter where they interact with you, which is the quickest way to get them to trust you.

## 5 best practices for multichannel selling 
Multichannel selling doesn’t need to feel daunting. Here are five best practices to help you make the most out of each channel. 

### 1. Select the right channels
Not every channel is for every business, so instead of wasting time and resources on platforms that don’t fit your product or target audience, focus on where your customers actually hang out. To find the channels that make most sense for your business try to analyze important factors such as your target buyers, fees and commissions, algorithms, listing policies, payment options, customer service, etc. 

### 2. Connect your webshop data directly to multiple channels 
Don’t let your data live in silos. [Connect your webshop data directly to marketplaces](https://www.channable.com/products/marketplace-integrator), price comparison sites, and ad platforms, ensuring your feeds, listings, and inventory are always in sync and up to date. Instead of having to manually update your product offerings and stock information use automation for the heavy lifting, so you can focus on scaling and selling, not data entry.

### 3. Create a consistent customer experience
Your customers want the same seamless experience across every platform, whether they’re browsing on Instagram or checking out on your website. If you confuse them, they’ll bounce. Provide them with all the information, visuals, and support they need to make an informed buying decision, no matter what channel they use. A consistent customer experience is the prerequisite for success. 

### 4. Manage product data from a single interface
If you’re juggling multiple channels, managing your product data from different platforms can turn into a nightmare. So, [streamline that process by using a single interface](https://www.channable.com/industry/retail-ecommerce) to keep everything neat and spend less time on wrangling data. This way, you can save time and resources and increase your online reach and visibility.
![US_Blog_Miltichannel eCommerce-05 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmer6twxw29lh07w746arl012)

### 5. Get real-time data on how your products are performing
Customers leave digital breadcrumbs everywhere they go but this data is often siloed across disparate channels. By getting [real-time data on how your products are performing](https://www.channable.com/products/channable-insights) you can automate product segmentation based on performance, and [optimize campaign](https://www.channable.com/blog/multi-channel-marketing-campaign-tactics) goals based on ROAS. Having a full overview of your best and least performing products can help you act fast and make the most out of every channel. 

## Start selling across multiple channels with Channable 
To sum it up, multichannel selling isn’t optional anymore—it’s a necessity if you want to stay competitive and meet customers where they’re at. Stick to these best practices, and you’ll be well on your way to mastering the art of selling across multiple platforms without the heavy lifting. 

Ready to start selling across multiple channels? Channable can help you list, advertise, and optimize millions of products across channels and platforms. [Get a free trial](https://www.channable.com/signup).

Multichannel: The argument for selling across the internet

eCommerce growth surged, cementing new digital habits. Data shows that the number of users is expected to amount to [3.6 billion by 2029](https://www.statista.com/outlook/emo/ecommerce/worldwide), and global eCommerce sales are expected to exceed [10.4 trillion U.S. dollars by 2028](https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/). 

In other words, it’s an exciting time to be operating in the eCommerce space. The question is: how can your eCommerce agency get a bigger piece of the pie? 

There’s fierce competition brewing among eCommerce agencies. The barrier to entry is low due to accessible tools and platforms, as well as the growing demand for eCommerce services. To help you navigate the new landscape, we explore the trends and strategies that may hint at the next eCommerce battleground. Let’s dive in. 

## Tips & strategies to drive eCommerce agency profitability in 2025
What are the emerging trends, what tactics do eCommerce agencies use, and how can you cash in on the eCommerce boom? Here are some of the strategies that can help eCommerce agencies drive profitability. 

### 1. Specialized agencies vs. full-service agencies
The number of eCommerce agencies offering specialized services is growing by the day. The reason? The advantage of niche expertise. Agencies have recognized the importance of a unique offering in order to stand out. 

**How to do it?**

- **Build expertise in one area**: Whether you focus on a specific platform, such as Shopify or Magento, or you choose a specific industry, such as fashion or furniture, having expertise in the area will help you land more clients who are looking for an experienced eCommerce agency.
 
- **Create a strong positioning**: Imagine being recognized as the best CRO agency or the go-to agency for global expansion. Having a strong positioning is the key to becoming recognizable.
 
- **Deliver high-quality service in your area of expertise**: Choosing a niche is not enough. You need to excel in what you do and walk the walk instead of talk the talk.  

### 2. Use the power of automation
Retailers are constantly on a quest to improve efficiency, and automation plays a big role. That’s why eCommerce agencies implementing automation as part of their processes will have a significant competitive advantage. Automation frees up time, allowing you to focus on higher-leverage tasks. 
![Image2 (1).png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm9b513owb6lq0kw4wzcbinn0)
**How to do it?**

- **Automate feed management**: Automation in feed management helps ensure products are correctly listed, optimized, and synced across platforms. This is crucial for eCommerce agencies that manage multiple clients with large inventories or operate across several sales channels such as Google Shopping, Facebook, Amazon, etc.
 
- **Optimize campaign performance with centralized workflows**: Get [real-time data](https://www.channable.com/products/channable-insights) on how your clients’ products perform and optimize campaign goals based on ROAS, POAS, or CPS.

- **Use the power of rules to automatically set up PPC campaigns, ad groups, ads, and keywords**: Automatically optimize your [PPC campaigns](https://www.channable.com/products/ppc-tool) by dynamically inserting feed keywords to achieve greater relevance, improved click-through rates, and higher ROI.

### 3. Adopt the retainer model
Instead of chasing clients and dealing with unpredictable revenue, why not build a foundation of stability and recurring income? It’s all about shifting from short-term wins to long-term partnerships. Think of yourself as an extension of your client’s team, not just a vendor.

**How to do it?**

- **Define retainer services**: Create clear, valuable service packages (e.g., ongoing e-store management, advertising, SEO) with tiered pricing and defined deliverables.

- **Establish regular communication**: Set up frequent check-ins, performance reviews, and automated reporting to keep clients engaged and informed.

- **Focus on client retention and upselling**: Continuously deliver value, identify opportunities for upselling, and offer exclusive perks to encourage long-term partnerships.

- **Streamline with automation**: Use automation tools for reporting, invoicing, and task management to save time and scale efficiently.

### 4. Implement AI to increase efficiency
We already know the world is going digital, but over the past few years, it’s become a lot more intelligent, too. To stay ahead of the curve, you need to embrace artificial intelligence in your day-to-day work. 
![image3 (1).png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm9b51402b8cz07uxl5btpawe)
**How to do it?** 

- **Automate the generation of missing product attributes with [AI-powered attribute enrichment](https://www.channable.com/blog/ai-smart-attributes-product-listings)**: Use AI to automatically generate missing attributes, saving you time and ensuring your clients’ feeds are always complete and compliant.

- **Use an AI social media post generator**: Speed up the content creation process with AI to craft scroll-stopping posts for your clients across platforms.

- **Optimize product photography with AI image tools**: AI tools can automatically enhance product photos, adjusting lighting, background, and even resizing them to fit each platform’s specifications.
 
- **Use AI video generator for eCommerce marketing videos**: AI can whip up professional-grade product videos in minutes, helping you scale video content production for your clients. 

### 5. Front loading more work early on
Leading eCommerce agencies know that investing the time upfront, whether it’s optimizing workflows or diving deep into strategy, pays off in the long run. By tackling the heavy lifting in the beginning, you’re setting yourself (and your clients) up for success.  

*“Front loading works great in SEO because it breaks the stigma that SEO takes too long.” - [Kai Cromwell](https://x.com/KaiCromwell)*

**How to do it?**

- **Build robust foundations early**: Invest time upfront in detailed market research, solid strategy development, and optimizing product feeds—setting yourself up for smooth execution down the line.

- **Create scalable systems**: Automate repetitive tasks (like reporting, inventory updates, and ad management) early so you can scale without burning out or missing deadlines later.

- **Maximize client onboarding**: Start with comprehensive onboarding to align on goals, gather all necessary assets, and build strong working relationships. This will ensure a smooth partnership that pays dividends over time.

### 6. Offer/service stacking 
Service stacking is a no-brainer way to boost your revenue by layering new, high-value services on top of what you're already offering. This gives your existing clients more value—and you get more profit. 

**How to do it?**

- **Create bundles**: Service stacking and specialization don’t need to be at odds. Approach bundles in a way that emphasizes your expertise and the synergy between services you already excel at. For example, you can offer complementary services like paid ads and landing page optimization.

- **Upsell data-driven insights**: Add premium analytics or reporting packages to your existing services.

- **Offer ongoing optimization packages**: Set up monthly or quarterly optimization services (SEO audits, ad performance reviews, etc.) to keep clients improving year-round while boosting your agency’s monthly recurring revenue.

### 7. Whitelabel 
Do you want to scale your business without dealing with the client side of things? It’s possible. Enter whitelabeling—delivering outstanding services to other agencies that they later sell to clients. This will allow you to run on higher margins without having to spend hours on client communication.

**How to do it?**

- **Leverage your expertise**: Package your specialized eCommerce services (like SEO, paid ads, or content creation) and offer them as whitelabel solutions to other agencies.

- **Focus on high-value services**: Choose services that don’t require constant client interaction, like data analysis, optimization, or automation.

- **Automate client deliverables**: Set up systems that automatically deliver reports, updates, and results to your partner agencies so you can focus on the work, not the communication.

## Driving profitability as an eCommerce agency in 2025
And there you have it—seven strategies to drive profitability in 2025 and beyond. The horizon’s looking promising for eCommerce agencies. However, in order to capitalize on the potential, eCommerce agencies must keep a pulse on the new business landscape fueled by AI and automation. 
![image4 (1).png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm9b5130yb6am07w51os7jcqj)
Ready to optimize your clients’ campaigns with powerful automation and actionable insights. [Try Channable for free](https://www.channable.com/signup).

What the best eCommerce agencies are doing to drive profitability in 2025

Are you looking for a way to help your [Google Shopping ads](https://www.channable.com/blog/google-shopping-ads) stand out and make your products come to life? That’s what the Google Shopping Lifestyle Image Link attribute is all about!

In this article we explain what the Google Shopping Lifestyle Image Link is, why it’s so important and how it can help your ads perform better.

## What is Google Shopping Lifestyle Image Link?
The Google Shopping Lifestyle Image Link lets you incorporate high-quality, engaging images to [make your Google Shopping ads more effective](https://www.channable.com/blog/blog-how-to-successfully-advertize-google-shopping) by showcasing your products in real-life contexts. Unlike standard product images with plain backgrounds, lifestyle images present products in dynamic settings, helping potential customers envision how the product can fit into their own lives.

### Why is it important?
Lifestyle images are crucial to your Google Shopping ad campaigns because they:

- **Attract attention**: High-quality, context-rich images are more appealing and stand out among plain product images.
- **Tell a story**: They provide context, inviting the customer to imagine what it would be like to own or use the product.
- **Boost engagement**: Engaging visuals increase click-through rates and conversions.

Studies have shown that [emotionally engaged customers have an average of 306% higher customer lifetime value (CLV)](https://www.prnewswire.com/news-releases/new-retail-study-shows-marketers-under-leverage-emotional-connection-300720049.html). Lifestyle images help in creating these emotional connections by telling compelling stories that resonate with customers. For example, consider the emotional impact of displaying a plain barbecue grill against a white background versus showing a family spending quality time together with the grill. The second image – the lifestyle image – creates a much stronger emotional impact.

## 5 best practices for using Google Shopping Lifestyle Image Link
The Google Shopping Lifestyle Image Link gives your ads an opportunity to connect with potential customers on an emotional level. To get the most out of it, here are 5 important best practices to keep in mind:

### 1. Use high-quality images
Ensure your images are high-resolution and professionally shot. High-quality images reflect well on your brand and significantly improve customer perception. Poorly composed images can harm your brand’s credibility and deter potential customers. 

Google Shopping recommends using lifestyle images with a minimum resolution of 600 x 600 and aspect ratio between 2:0 and 2:3. Use your largest, highest-resolution images for the lifestyle images link (up to 64 megapixels or 16 MB file size).

**When uploading lifestyle images to Google Shopping, make sure to use the supported file formats:**

- GIF (.gif)
- JPEG (.jpg/.jpeg)
- PNG (.png)
- BMP (.bmp)
- TIFF (.tif/.tiff)

### 2. Ensure relevance
Lifestyle images are more effective when they present your products in real-world settings rather than against plain white backgrounds. Choose images that showcase your product being used or presented in a natural environment. This approach helps your products stand out by providing context and making them more relatable and visually appealing.

For instance, camping gear should be shown in a camping environment. This relevance helps customers quickly understand how the product fits into their lives and meets their needs.

### 3. Maintain consistency
Keep a consistent style across all your lifestyle images to create a cohesive brand image. Consistency in photography style, color palette and overall aesthetic builds brand recognition and trust, ensuring your marketing materials look unified and professional.

### 4. Focus on the product
While the background and setting are important, the product should remain the main focus. Ensure the product is clearly visible and prominently placed within the image. Avoid busy backgrounds that distract from the main item.

### 5. Optimize for mobile
Mobile shopping continues to rise. By 2027, [62% of all online sales will be completed via a mobile device](https://www.forbes.com/advisor/business/ecommerce-statistics/). This is why it’s so important to make sure your ad images are optimized for viewing on smaller screens. Test images on different screen sizes to ensure they remain clear and high-quality. Compress high-resolution images to maintain quality while minimizing load times.
![Image_01 (8).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/P3VdmcgSRxZFNI99DlNu)

## Add a Google Shopping Lifestyle Image Link in 3 steps
Adding a lifestyle image link to your Google Shopping feed is straightforward. Here’s how to do it:
Prepare your image: Create a high-quality lifestyle image that meets Google’s specifications.
Upload to your website: Host the image on your website or a reliable third-party service.
Add the link to your feed: In your product feed, add the URL of the lifestyle image to the appropriate attribute: (lifestyle_image_link).
![Image_02 (6).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/YpDzgeeSRziXrZvWtgzm)

## Engage with customers through lifestyle images
The [Google Shopping](https://www.channable.com/integrations/google-shopping) Lifestyle Image Link is a powerful feature that can significantly enhance the appeal and performance of your product listings. By following best practices, you can create engaging, high-quality visuals that capture attention, drive conversions and even increase customer lifetime value.

Maximize the impact of your Google Shopping ads by integrating lifestyle images. As a result, you’ll offer customers a more engaging shopping experience that will help connect them with your brand and keep them coming back for repeat business.

Maximize ad performance with Google Shopping Lifestyle Image Links

## Maximize your marketing ROI in 2025
As new consumer trends and marketing technologies continue to reshape digital advertising in 2025, marketers must adapt their strategies to remain visible online. Here are our 12 most highly recommended online advertising and marketplace tactics for maximizing your marketing ROI this year.

![01_Image.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/TbxjTeLeRtyyl3FZHKZZ)

## 1. Create a buzz with new product launches and collaborations
Start by updating your product feed on social commerce platforms like Facebook Catalog to include new artwork and descriptions. Then, you can run targeted ads on Facebook and Instagram to reach shoppers interested in the latest products.

Influencer marketing will still be a valuable asset in 2025, but it’s important to do it the right way. Say one of your clients has collaborated with an influencer on a new product launch, and they plan to promote the collab on both TikTok and Meta.

 Supercharge that campaign by adding the influencer’s name as the “Influencer” attribute in your feed. This helps you create a more targeted campaign that maximizes name recognition.

Here's an example of some updated product feed attributes for social commerce with Channable:
![Tip 1 - T1 (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/I6jBkvLnQsmoJ9cRi6I8)

## 2. Auto-update fast-moving inventory to keep promotions current
**[Quick wins]** If your product goes out of stock, Google won’t serve your ads promoting it. To prevent this from happening, use Channable’s Update Every Hour add-on and our Google Content API. They’ll keep your inventory reporting current at all times.

Digital marketing agency dreifive, for example, uses Channable’s API connection to Shopify for its client, the skincare retailer [Korres](https://www.channable.com/success-stories/maximizing-google-shopping-feed-performance-with-automation). 

The API lets dreifive set “if-then” rules to create a clean data flow from Shopify to Channable to Google Shopping and Meta dynamic product ads. Also, the API automatically inserts lifestyle or mood images (where available) instead of using packshots.

This makes for a cleaner feed with more complete and more attractive product information. dreifive estimates that they’re also saving one to two hours of work per week thanks to the automation, which saves them from having to manually manage Korres’ shopping feeds in Google’s Merchant Center.

## 3. Automate product categorization with machine learning
Major platforms like Amazon, eBay, and Walmart reorganize categories from time to time. This puts you at risk of having your product miscategorized, making it harder for shoppers to find.

To optimize your ROI, use Smart Categorization, which uses machine learning to make sure your products are characterized properly as soon as they enter your feeds.
![Tip -3.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/VoGp6wZvTuul5ABblj5x)

## 4. Get the most out of your product description copy
**[Quick wins]** From price changes to availability status, it’s crucial to keep your product descriptions up to date at all times.
 
Say you’re advertising for a sneaker retailer with daily drops at 10 a.m., designed to bring in the most ardent sneakerheads. Your daily product feed might look like this:
![Tip 4 - T1 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/AzglYx8R8Ctmjfi30TkB)

For the 10 a.m. drop, perfect your product feeds with copy such as:
![Tip 4 - T2.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/6MHEmJazQhqWVnIoiz0Y)
## 5. Use multiple powerful attributes
A great strategy for making your products more discoverable is to enhance your product feeds to create space for more product attributes and enhance discoverability.

Be sure to add multiple eye-catching phrases to your feed to make it easier for shoppers to find what they’re looking for. For example, your original feed might look like this:
![Tip 5 - T1 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7CReYMzURU2Hsoi4oQKQ)

Here’s an example of how you can enhance those same attributes:
![Tip 5 - T2 (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/BZa38WDKRi2qsuQbjz8j)

## 6. Automatically revamp images at scale
Dynamic Image Editor gives you an easy, scalable way to automatically improve your product images. Say you want to add a fresh background to your existing product images. 

Simply choose a new background in Dynamic Image Editor, then drop the new and improved image into your dynamic product ad templates.

Update those templates once, and the new image will appear across supported channels and campaigns.

![Tip 6 - 2.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/lS4jXUUdRqm2nVme4Oxy)

If you want to incorporate higher-quality product images (for example, from a recent editorial shoot for Instagram), simply replace “Default Image URL” with a new attribute, “Instagram Image URL” that contains the link to those Instagram-ready lifestyle images.

## 7. Streamline peak sales events like Black Friday and Cyber Monday

![Tip 7.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/paCldMs4S9qgNyaDHkzZ)

**[Quick wins] **Want to get even more out of special offers and discounts during peak sales events like Black Friday and Cyber Monday this year? Automation is key. 

With the right approach, you can update products once to reflect a special offer, and instantly syndicate the new info across multiple channels.

To drive more sales, you’ll want to do more than “just” update your prices. Adding language to your descriptions like “Limited-time only” helps create a sense of urgency and persuade shoppers to grab this deal while it lasts:

![Tip 7 - T2.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/kCis2wX2TPq6Uv6vSe9z)

To avoid making promises that you can’t keep, try using ad copy such as “**20% off plus more, all week**” or “**Daily deals—check back each day!**”

## 8. Showcase curated collections on Meta

**[Quick wins]** Facebook and Instagram collections are great options for showcasing products. 
Curated collections for Instagram Shopping, for example, help shoppers find exactly what they’re looking for. 

Use specific headings such as “Gifts for Her Collection,” “Gifts for Him Collection” or “Holiday Gift Collection.” Then use those collections as the foundation for shoppable posts and stories.

![Tip 8 - T1 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/qt5xAVhQwGwtGFXSTnVe)

## 9. Reprice the smart way on Amazon with rules-based automation

Offering the right price at the right time is crucial for keeping ahead of your competitors. [The Channable Repricer](https://www.channable.com/products/marketplace-integrator/repricer), which is fully integrated into Amazon’s marketplace management workflow, helps ensure your pricing is always optimal.
 
Simply choose the products you want to put on sale and set easy-to-understand “if/then” rules for automatic repricing based on factors like competitor prices and target profit margins. Automatic repricing also lets you run targeted promotions on Amazon knowing that you’re offering products at the smartest prices to satisfy both shoppers and your clients.

The results speak for themselves: Before switching to our repricing solution, digital marketing agency [050media](https://www.channable.com/success-stories/050media-success-story-repricer) found that **40% **of their DIY retail client Tooltopper’s products were ineffectively priced. Since switching, they’ve secured a **5%** margin increase for their client with automatic dynamic pricing.

## 10. Drive local business and cater to last-minute shoppers

When this year’s holiday shopping season approaches, cater to last-minute shoppers and draw business to your clients’ brick-and-mortar locations by adding phrases like “Shop In-Store for Last Minute Beauty Gifts” or “Visit Our Nearby Stores for Instant Gift Shopping.”

![Tip 10.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/40fUEhdSC2t0LGJTEmug)

Then, double-down on local inventory with Google’s Local Inventory Ads feature. Local inventory ads showcase products available in nearby stores, encouraging shoppers to visit in person. You can also customize them to geographic areas closest to physical stores, so they’re displayed to customers most likely to shop there in person.

## 11. Stop ads from being disapproved by Google and Meta

As online shopping continues to thrive this year, you’ll want to do all you can to minimize the chances of ads being disapproved by Google or Meta due to errors. Here are a few best practices to achieve the best results:

- Keep your feeds structured and organized, so they’re easier to update and optimize.
- Use Channable’s Feed Quality Score and Errors report to automatically ensure that product feeds meet all platform requirements. It flags any errors and proposes fixes, including hyperlinks that pinpoint the issues.
- Use the Feed Quality Scores tool to improve accuracy and relevancy, which lowers cost-per-click and boosts your advertising ROI.
- Make sure your feeds support the proper display of promotions, sales and discounts, which is especially important during peak shopping periods.
- Keep your product data consistent across all platforms and channels. This helps your clients avoid complaints due to incorrect product information.

## 12. Manage all your feeds and clients in a single dashboard

As a digital marketer or agency, you’re not just managing across products and feeds – you’re managing across clients, campaigns, and expectations. Channable’s Dashboard gives you a centralized hub with an overview of quality scores by feed and account.

![Tip - 12.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Lb6iQteKSN6zgWzNyCRZ)

It also gives you a centralized view of quality scores by project and client. And you can copy successful rules across feeds, so you can apply your winning strategies from one campaign or client to the rest of your portfolio.

## Ready to achieve more in 2025?

Combined with your experience and instinct as a digital marketer, the twelve tactics above will help you achieve more and maximize your ROI throughout the year. 

Do you want to take the next step towards online marketing excellence in 2025? Learn more about how Channable can power all of your campaigns. Best of all: For a limited time, your first product feed is on us.

Discover how the right tools and automated solutions can boost your ROI!


Navigating the Multichannel Maze: Top 12 Online Advertising Tactics

Remember a decade ago when finding a new pair of shoes involved seeing an ad on Facebook, a quick Google search, followed by a trip to Amazon to find the best deal. The lines were clear: Google for search, Amazon for buying, and social media for discovery.

But things have become a lot more fluid in the last decade. Take a simple scenario: you need new sneakers. In the past, you might have typed "best running shoes" into Google, scrolled through pages of results, and ended up clicking on an Amazon link to make your purchase. 

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/wbrmfpfdgNc?si=ABhNMAEkMG64ftv5" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

Fast forward to today, the **customer buying journey looks very different**. For instance, it might start with an influencer's Instagram post showcasing a cool new brand, leading you straight to the company's in-app Instagram store for a seamless checkout.

In this article, we'll explore how the online retail landscape is changing, why a multichannel eCommerce strategy is essential to stay competitive, and what tools you can use to set your company up for success. 

Let's jump right into it! 

## The battle for product purchases, discovery, and search
New players like TikTok have [blurred the lines between search, commerce, and social](https://www.warc.com/newsandopinion/opinion/the-platform-for-discovery-will-tiktok-be-the-new-search-engine/en-gb/6056), showing that one platform can compete in all three areas. This has inspired the established giants to rethink their strategies and their place in the customer journey. 
![01_Image (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/1KhpjxGTteHzZ8nQzwDX)
As a result, companies like Google, Meta, and Amazon all want a piece of the eCommerce pie, and are engaged in a three-way battle, fighting for product discovery, product search, and product purchases. 

### Product purchases
![02_Image.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/5sysaQ4eR0WxGRjhecZz)
The first battleground lies in the actual purchase. Social channels are increasingly aiming to close the sale within their own platforms, eliminating the need to jump to external sites like Amazon or the brand's eCommerce site. Social media platforms like Facebook and Instagram are aggressively pushing for in-app purchases, aiming to close the sale within their own ecosystems.

### Product discovery 
This battle highlights the shift in consumer behavior – the desire to stumble upon new products organically, rather than actively searching for them. Amazon and Google are taking cues from social media platforms, aiming to cultivate a more engaging and serendipitous discovery experience within their own ecosystems. 
![03_Image.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/lDgD826RFWiOU3BLyhHw)
Amazon, for instance, has [partnered with social networks like Pinterest](https://techcrunch.com/2023/04/27/pinterest-announces-multi-year-ads-partnership-with-amazon), leveraging their visual appeal to inspire product browsing. Meanwhile, Google is revamping its Google Shopping platform with features like visual product search, aiming to capture the discovery phase before users even reach the traditional search bar. 

### Product search
![04_Image.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/OYuARww0RKKVlXuwCgk3)
The final battleground centers around product search itself. Consumers are increasingly bypassing Google as their go-to search engine when it comes to finding products. Instead, they head straight to their favorite marketplaces, enticed by the promise of fast delivery or the convenience of searching directly within the social app where they just discovered a new fashion look or product.

## Who will succeed in this new eCommerce landscape? 
While Google, Amazon, and Meta all strive to dominate the entire marketing funnel, their efforts have created a complex landscape with numerous potential ad placements and formats - resulting in a headache for advertisers who suddenly have to craft targeted campaigns across a growing number of platforms.  

To alleviate this complexity, both Google and Meta have introduced AI-powered campaigns like [Performance Max](https://www.channable.com/blog/performance-max-campaigns) and [Advantage+ Shopping](https://about.fb.com/news/2022/08/introducing-new-automation-tools-to-increase-sales-and-drive-growth/), streamlining the process for advertisers. Amazon recently launched [Performance+](https://advertising.amazon.com/resources/whats-new/amazon-ads-launches-performance-plus-in-amazon-dsp) which uses machine learning to automate campaign setup and deliver optimal ad performance.  
![05_Image.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NZJWzr3mRF2xNJtrxKAD)
While these smart campaigns offer convenience and optimize for their specific platforms, they fall short by neglecting the potential customers present on other marketplaces and social networks. Think X, Snapchat, ebay, Walmart.. the list goes on. 

The crucial takeaway is this: failing to adapt to the changing landscape will leave you behind. eCommerce brands who embrace the multichannel reality and take advantage of the strengths of each ecosystem will ultimately thrive. 

## The multichannel optimization opportunity 
So, how can eCommerce brands succeed in this new landscape? 

At Channable, we believe the key to success lies in a multichannel approach:

- **Cross-channel listing:** Ensuring your product listings are optimized and consistent across all platforms, maximizing your visibility and reach.
- **Cross-channel advertising:** Crafting hyper-relevant, on-brand creatives tailored to each platform's audience and advertising format, driving higher engagement and conversions.
- **Cross-channel insights: **Leveraging data and performance insights from various platforms to understand product performance so you can optimize your profit across the entire eCommerce ecosystem. 
![06_Image (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/RK11EncCTWj6q7MpitFK)
This multichannel strategy hinges on five fundamental elements that empower advertisers and sellers to take full control of their online selling experience: 

1. **High-quality product data:** Accurate and complete product information forms the foundation for successful listings across all channels.
2. **Highly relevant ads**: Focus on creating targeted campaigns that resonate with your audience on each platform, driving higher engagement and conversions.
3. **Performance segmentation:** Identify profitable segments within your campaigns and increase budget for optimal results to improve return on ad spend (ROAS) and profit on ad spend (POAS) 
4. **Compelling creatives:** Develop high-quality visuals and messaging that resonate with each platform's unique user base.
5. **Scalability:** Once you've established success on one platform, leverage the learnings to scale your strategy effectively across other channels.

## Channable's 5 essential solutions for multichannel success

To achieve multichannel eCommerce success, sellers need the tools in place to optimize feed listings, manage PPC campaigns efficiently, generate ad creative tailored to each platform, and deliver actionable insights to drive data-driven decisions.

Channable's leading multichannel eCommerce platform provides five fundamental solutions to help sellers reach their sales potential on each channel: 

### Feed Management

Channable’s [Feed Management module](https://www.channable.com/products/product-feed-management-tool) keeps your product information up-to-date and consistent across all of your platforms. Instead of changing stock information or prices manually on each channel, you can save time and resources by managing all your product feeds in one place. 

### PPC Automation 

Whether you want to run ads on Google, Meta or [Amazon Ads](https://www.channable.com/products/ppc-tool/amazon-ads) (or all of the above), [Channable's PPC Optimization tool](https://www.channable.com/products/ppc-tool) allows you to simply generate a channel-specific campaign from one place. With the PPC tool, you can easily create complete ad campaign structures for multiple products and languages at scale. You can also set up rules that will automatically add or remove keywords, move keywords between campaigns, or blacklist certain keywords based on specific criteria. 

### Creative Module

Channable's [Dynamic Image Editor](https://www.channable.com/products/dynamic-image-editor) empowers you to create hyper-relevant ads for your ad campaigns. You can easily generate countless variations featuring real-time sale prices, special discounts, or new stock notifications - all directly from your product data. With the image editor, you can eliminate manual image editing and save valuable time while creating multiple ad variations tailored to each platform.  

### Insights & Analytics

Channable's [Insights & Analytics module](https://www.channable.com/products/channable-insights) enables sellers to optimize ads and listings with performance metrics fine-tuned to your KPIs—so you can spot key trends and make better decisions based on data-driven intelligence. 

In the Insights & Analytics dashboard, you can also get real-time data on how your products are performing—allowing you to make optimizations to boost top sellers, or create more visibility for low-performing items. These actionable insights allow you to continually refine and enhance your multichannel strategy. 

### Marketplace Integration

Channable connects to over 3,000 [digital marketplaces integrations](https://www.channable.com/products/marketplace-integrator), ad platforms, and price comparison sites. Thanks to custom-built integrations you can automatically list your products error-free, in minutes, eliminating the need for manual updates and ensuring real-time stock accuracy across all channels. Direct API connections synchronize orders back to your online shop where you can manage everything from one place.

## Start using Channable's multichannel eCommerce platform today 

Our multichannel eCommerce solution isn't just a tool; it's a gateway to unparalleled success in the digital marketplace. With our platform, you'll harness the power of cross-channel listing, advertising, and insights to propel your business to new heights. 

Want to see first-hand how Channable can set you up for multichannel eCommerce success?

<center style="margin-top: 60px">**Check out our infographic to visualize the impact.**</center>

<center><p style="text-align: center;"><a style="display: inline-block; padding: 12px 24px; border: 0; border-radius: 3px; font-weight: bold; letter-spacing: .0625em; text-transform: uppercase; background: #e54692; color: #fff; text-decoration: none;" href="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/gPx9seWKRiKMjVSTrx2B?">Download infographic</a></p></center>

Selling online will never be the same: Are you keeping up or falling behind?

Running a multichannel retail strategy is a juggling act. Honestly, running a single eCommerce site and a brick-and-mortar store is daunting enough, but when you begin tossing in social commerce, marketplaces, and more, it’s downright overwhelming.

A multichannel strategy is simply offering your products on more than one platform (either in-person or online). A successful multichannel strategy can lead to increased brand awareness, higher sales, and more money in your pocket.

However, the more channels you introduce, the harder it is to keep everything in line. Many brands venturing into multi-channel retail run into at least one hiccup, and they’re often one of five issues.
Let’s break down the top five red flags you might see as you establish your multi-channel presence and what you can do to fix the problem.

## Red Flag #1: Inconsistent cross-channel branding and messaging

If you’re only selling your products on your website, keeping your company’s branding and messaging consistent is relatively easy. But the moment you begin introducing more channels like Amazon, eBay, or Etsy, things get a bit more complicated. Each channel will have unique requirements and nuances, and if one isn’t performing as well as another, you might be tempted to put updating it on the backburner.

But here’s the thing: when you’re presenting your products and brand to new audiences, you want to make sure they form the same impression about your brand whether they’re shopping on your website or Amazon or somewhere else.

If your branding and messaging are inconsistent across your platforms, you risk losing out on sales, and it’ll be significantly harder to build brand awareness.
 
Take [LeSportsac](https://www.lesportsac.com/){nofollow}, the lifestyle brand. They expanded to a multi-channel approach and consistently market their brand and products across their in-person stores, online shops, and multiple marketplaces. As a result, they experienced a 20% increase in average order value and a 7% conversion rate increase.

### How to spot it

Spotting inconsistent messaging and branding is relatively easy, but it can be time-consuming. If you have a computer that enables a split-screen display or a tablet you can set up next to your computer, it’ll make it easy to compare without having to click back and forth between tabs.

On one screen or tab, you’ll pull up the product page on your primary site. This will likely be your brand’s website. On the other, you’ll pull up your brand’s page on another channel. Scroll through your product pages simultaneously to check for discrepancies in word choice, images, specs, etc. If everything matches, then you’re on the right track. If there are any differences, you’ll need to make updates.

### How to solve it

The good news is that Shopify makes this problem really easy to solve. Instead of creating separate brand accounts for every channel you want to sell your products on, you’ll sell on different channels through Shopify.

Shopify offers several [direct channel integrations](https://help.shopify.com/en/manual/online-sales-channels){nofollow} and [third-party channel integrations](https://apps.shopify.com/collections/sales-channels){nofollow} to extend your presence from your site to other channels easily.

## Red Flag #2: Poor inventory management

Especially if one of your channels is a brick-and-mortar store (or even a pop-up), then inventory management becomes infinitely more difficult. If a customer buys something online and you just sold the last one in your store, you have to make an embarrassing call or email.

Even if you’re selling across a couple of online channels, it’ll be harder to track your inventory numbers if your shops aren’t integrated.

### How to spot It

Even if you have one experience where a customer buys something on one channel that you already sold via another, you need to make a change.
 
### How to solve It

The easiest way to take care of this issue is to integrate your channels. This way, all of your inventory numbers will line up so that you know what you have available. If you have a brick-and-mortar store, you can use [Shopify’s POS app](https://help.shopify.com/en/manual/sell-in-person){nofollow}, credit card reader, and other [Shopify-enabled retail hardware](https://help.shopify.com/en/manual/sell-in-person/hardware){nofollow}

## Red flag #3: Inconsistent customer experience and support

Attracting and retaining customers is a lot like dating in the sense that one bad experience is likely to throw off the entire vibe.

One of the trickiest things about eCommerce is giving your customer the same kind of experience that they’d get if they were shopping in your store. When you’re selling your products in third-party marketplaces, providing your customers with a supportive, nurturing relationship is more challenging.

If your customers have a great experience with your brand on your personal site, but they have a terrible experience with your brand on Etsy, you may lose a customer. Since the last thing we want is to lose customers, the goal is to provide consistently excellent customer support across all channels.

### How to spot it

Spotting this red flag is more challenging because you probably won’t realize something went wrong until you get hit with a negative review about how your brand was super unhelpful on X platform. If you’re getting a fair amount of feedback about one channel, in particular, your brand messaging is likely off.

If you want to proactively check that your customer service is the same across the board, you can run a focus group or case study to see the effect your platforms have on your target customers.

### How to solve it

Keeping your customers happy keeps you in business. Solving support and experience problems often starts with your internal team to ensure everyone’s on the same page about customer interactions.

If there seems to be a hangup with the customer experience somewhere, it can be helpful to map out your customers’ journey from discovery to delivery so you know where you can bolster their experience. You can also take advantage of Shopify’s automation tools and extensions to offer customer support even if you don’t have the staff members available to monitor the site.

Look at [Leesa](https://www.leesa.com/){nofollow}, the mattress company. They provide a seamless customer experience across multiple platforms and use multi-channel advertising to stay at the forefront of their customers’ minds. They’re selling luxury, and you feel that through the white-glove service they offer customers on every channel.

When in doubt, listen to what your customers are saying. You’re always going to get a few people angrily ranting on the internet. But the best way to ensure you’re giving them the kind of experience they want to have with your brand is to hear the good, the bad, and the ugly. Then you can turn the bad and ugly into good and good into extraordinary.

## Red flag #4: Struggles with shipping and returns

In the same vein as managing your inventory, one of the biggest issues that brands run into with multi-channel retail is handling shipping and returns across multiple platforms. If you’re selling your products through a Facebook/Instagram shop and a customer has a negative experience with shipping, they won’t blame Meta. They’ll hurl complaints at you, and if they hurl those complaints on a public forum, it could damage your brand’s reputation.

### How to spot it

If you get frequent messages from customers saying that they bought or returned something and still haven’t received the product or heard anything from you, then you have a transit issue on your hands. Additionally, keep an eye out for reviews or comments mentioning negative shipping and returns experiences and figure out where the disconnect is between purchase and delivery.

### How to solve it

Solving transit issues begins with knowing how your products get from Point A to Point B. You typically have three options for fulfillment: self-fulfillment (you ship or accept items yourself), third-party logistics (someone else ships or accepts your items), and dropshipping (the supplier/manufacturer ships or accepts your items). Depending on your product catalog, you may want to employ multiple methods.

To streamline your fulfillment options and methods across your channels, you can [use Shopify to note where specific items will be stocked](https://help.shopify.com/en/manual/shipping/fulfillment-services/custom){nofollow} so you know where they need to be shipped to and from.

## Red flag #5: Trying to manage too many channels

![Red flag 5 - Too many channels.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/EevyQ78PSbSl08zwYiuO)

You’re already running a business, so it’s safe to say that you’ve got your hands full. Although a multi-channel retail strategy comes with numerous benefits, if you spread yourself too thin, you run the risk of internally combusting.

It’s much better to choose a few channels that you can manage with ease instead of trying to put your brand up on every single channel available. While having your products in more places is good in theory because it expands your brand’s presence, providing a phenomenal customer experience on fewer channels will help you develop customer loyalty and repeat sales.

Look at [Gymshark](https://www.gymshark.com/){nofollow}. The athleisure brand has skyrocketed to a company value of $1.3 billion, and nearly half of its revenue comes from repeat customers. Instead of selling their products on every channel under the sun, they use a multi-channel marketing strategy to drive traffic to their website, where they know they can provide an incredible customer experience. You can only buy their products on their website or at a pop-up store, and they’re still incredibly successful.

### How to spot it

You’ll know when you’re spread too thin when you start noticing the other four issues mentioned in this guide popping up repeatedly. Or, if you feel like you’re dropping the ball on one or more of your platforms, it’s time to call a team meeting.

### How to solve it

You have a few options here, and it will primarily depend on your budget.

**- Option 1**: Reel things in a bit and stop selling your products on one or more channel(s). When culling the herd, examine which channel is bringing in the least revenue and which channel doesn’t have a high volume of people in your target audience.

**- Option 2**: Hire another person or two to your internal staff and have them manage your different channels to ensure they match your primary website.

**- Option 3**: Partner with a third-party product management platform to use Shopify to its full advantage while you keep doing what you do best: running an amazing business.

## What are the benefits of using Channable for your Shopify multichannel strategy?

![Multi-channel strategy.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/IgPFr53R3KBNaovxYacS)

At Channable, we’re dedicated to making your life easier. We understand that you’ve got a million things to do, and running multiple online stores is not the kind of cherry on top that you’re looking for with your busy schedule. That’s where we can help.

We offer a seamless way to manage your products and ads based on your inventory in real-time. Channable has a built-in Shopify plugin that allows you to integrate your Shopify feed with Channable in just a few clicks. Then, we can help you promote your Shopify feed across over 2,500+ price comparison websites, affiliate networks, and marketplaces.

Additionally, you can use our intuitive rules to optimize, enrich, and filter product information to help potential customers discover your brand and keep your messaging consistent across multiple platforms. Plus, you’ll never have to worry about a rogue Google ad showcasing a product that’s sold out when you use Channable.

Last but not least, the platform comes with free technical support to help you whenever you need it, whether it’s about our platform, Shopify, or any of your connections.

Running an effective multichannel strategy doesn’t have to be hard. You can grow your brand without having to worry about semantics. With us, it’s green flags all the way.

What are you waiting for? [Sign up for Channable today and start your free trial today](https://www.channable.com/signup). 

How to spot and solve the red flags in your Shopify multichannel strategy 

But what about the week right after Christmas? Although not as well-known, December 26 to 30 — known as Cyber Week II — also presents some enticing eCommerce opportunities, thanks to the large number of consumers who have time off from work and more time to spend online.

In this post, we offer actionable strategies to help busy retailers like you take advantage of the post-holiday possibilities and enjoy a profitable close to the fiscal year.

## Get inside shoppers’ heads
![Cyberweek_pic2.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/d9E5wLBjREWwxbQrxDVT)
Whether your goal is to clear out excess inventory or to re-create some of your sales success from Cyber 5, understanding consumers’ mindset can help you plan your sales and marketing strategy for the days leading up to New Year’s.

Here are four common buying scenarios to keep in mind:

**1. Gift-receiver’s remorse:** Once the last holiday present has been unwrapped, consumers may be feeling a bit of a letdown. Maybe they didn’t receive the wireless earbuds they wanted and are wishing they had dropped more hints. Now, they’re open to buying the things they’ve had their eye on for a while, but didn’t find among their holiday haul.

**2. The need to spend gift cards:** Each year, in-store and online gift cards continue to grow in popularity. Most people who receive a gift card during the holidays (nearly 60%, according to [one study](https://www.pitneybowes.com/us/blog/gift-cards.html)) plan to use it within days or weeks—and this includes online shoppers.

**3. The search for a year-end deal:** Everyone wants a good deal, and savvy shoppers know that some of the best can be found immediately after the Christmas rush. As a result, they might be eager to take advantage of a strategically placed, post-Christmas online sale. 

**4. The emotional pull of a New Year’s resolution:** On average, [41% of consumers](https://blogs.oracle.com/advertising/post/5-ways-to-target-new-years-resolution-audiences) make New Year’s resolutions, and their resolve is strongest at the outset. If they’re using holiday downtime to kick off resolutions before the ball drops, help them out by promoting goods and services — like health food or exercise equipment — that support their new goals. 

You can turn each of these situations into an eCommerce opportunity to end Q4 on a strong note. In the next section, we share some specific strategies that help you do just that.

## Make shopper behavior work in your favor
By aligning your sales goals with shoppers’ needs and wants during the post-holiday season, you can create a targeted eCommerce strategy.
Here are seven ideas to get you started:

**1. Use targeted ads to promote end-of-year sales and special discounts**
![Cyberweek_pic7.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/2d0nnefbRsaJUtvv3fOl)
Cyber Week II is a great time to clear out your inventory and make room for next year’s items. Since many consumers are still enjoying social time with family and friends the day after Christmas, you can start running end-of-year sale ads December 27 or 28 and through New Year’s Day. Depending on your advertising budget, you might even keep them up through the first few days of January.

**2. Use past performance data to gain strategic ROAS insights**
If your priority is capitalizing on holiday sales to maximize profits, the first step is using the right [analytics tool](https://www.channable.com/products/channable-insights) to determine your top 10% to 20% best-selling items during Black Friday, Cyber Monday, and the first weeks of December.
![Cyberweek_pic5.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4Hov85u4Qn6w1jpGsdyi)
Once you identify your top sellers, focus on return on ad spend (ROAS) to optimize the impact of marketing decisions. Instead of advertising evenly across your whole stock, channel most or even all of your ad spend into your most successful products.

**3. Stay active on tried-and-true platforms, but don’t be afraid to experiment with new ones**
In addition to sites where you already advertise, explore new [eCommerce sites](https://ecommerceguide.com/top/top-10-ecommerce-sites-in-the-usa/) like Amazon, eBay, Target, and Walmart, as well as [social commerce sites](https://influencermarketinghub.com/social-commerce-platform/) like Facebook, Instagram, and even [TikTok](https://www.channable.com/blog/tiktok-dynamic-showcase-ads-setup-channable). Not sold on social media? Consider these statistics:
![Cyberweek_pic3.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ZblhlMd4QHy1yEN9IfSZ)
- [Nearly 45% of internet users](https://statusbrew.com/insights/social-media-statistics/#social-media-usage-statistics) do their own product research on a social media site.
- [90% of Instagram users](https://blog.hubspot.com/blog/tabid/6307/bid/23865/13-mind-bending-social-media-marketing-statistics.aspx) follow one or more business pages.
- [11% of social media users](https://www.statista.com/statistics/1255327/united-states-social-media-discovery-driving-purchases/) buy a product immediately after finding it online.
- Social media traffic skyrockets by [more than 70%](https://blog.contentstudio.io/holiday-season-sales/) during the holiday season.
- By 2027, social commerce sales are projected to reach [$605 billion](https://blog.hubspot.com/marketing/social-commerce-stats) in value.


**4. Implement a retargeting strategy**
Think of advertising as strategic fishing. Instead of casting a wide net to see how many fish you can catch, use several smaller nets in places where you know fish like to swim. In other words, [fish where the fish are](https://www.forbes.com/sites/forbesagencycouncil/2022/05/10/maximize-your-marketing-efforts-by-fishing-where-the-fish-are/?sh=113670e93358). This analogy explains the power behind retargeting ads. With retargeting, you’re reminding shoppers about a product they want by advertising it on the sites and apps they frequently visit.

Remember the consumer with gift-receiver’s remorse who didn’t get the set of earbuds they wanted? If your inventory includes electronics and you deploy retargeting ads, they might just end up in one of your nets and become a happy customer.

To build an effective retargeting campaign, we recommend two strategies:

- **Focus on keyword search terms:** With the right PPC tool, you can automate ad campaigns by designating keywords in your feed and using Google’s dynamic keyword insertion (DKI) to insert them into your Google ads. By using keywords strategically, you ensure relevant ads will be displayed to every shopper.

- **Track visits to your website:** By using Google AdWords and/or Facebook Ad Manager, you can determine who’s visiting your site, how long they’re staying, and which products they’re looking at. Once you know the products that interest them, you can target visitors with relevant ads.
![Cyberweek_pic4.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/qwXNUZ45TFawSBsW9BX2)

**5. Make the most of your feeds**
The holidays are a great time to experiment with the new Google Performance Max ads (formerly Google Smart Shopping ads), which you can keep running in the weeks leading up to Christmas and New Year’s. But keep in mind, the efficacy of these ads depends on how well you’ve optimized your product data feeds.

If you’re using Google Ads, don’t neglect your [supplemental feeds](https://support.google.com/merchants/answer/7439058?hl=en). Similarly, if you’re on Facebook (Meta) Marketplace, which manages social commerce for Facebook and Instagram, be sure to leverage [Meta’s new supplementary feeds as well](https://www.channable.com/blog/meta-supplementary-feeds-for-ecommerce-strategy). 

By filling out as many data fields as possible, you can enrich your product feeds with descriptive detail — which provides more context for your ad, improves its rankings, and enables Google and Meta to tailor it to relevant keywords being used by shoppers.
 
You should also ensure your feed is accurate, organized, and optimized to the specifications of each marketplace, especially if you’re dealing with thousands of products. A [proven feed management solution](https://www.channable.com/products/product-feed-management-tool) will not only alert you to any errors in your data, but also proactively modify a descriptor you happen to input (e.g., beige) so that it matches the advertising platform’s descriptor (e.g., brown).

**6. Promote products or services that can jumpstart someone’s New Year’s resolution.**
Think about the common resolutions people make. They almost always have to do with correcting a behavior (e.g., snack less, exercise more), developing a new skill (e.g., learn how to play the guitar), or cultivating a new pastime (e.g., travel). 
![Cyberweek_pic6.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/hy6Fy9BITTeO1ZsNAUEa)
If your merchandise includes running shoes, hand weights, healthy snacks, musical instruments, rolling luggage, or anything else that might inspire a resolution, let shoppers know with a clear, engaging, and optimized business ad.

**7. Plan ahead**
Above all else, make sure you plan ahead. Your advertising won’t be effective if you’re reacting out of haste instead of applying data-informed decisions to your overall strategy. Set your ads up in November or early December so that they’ll be ready to launch by December 27. If your year in eCommerce ends well, you’ll head into 2023 with bigger profits and fresh inspiration.

## The bottom line
In an [economic downturn](https://www.channable.com/blog/how-to-recession-proof-ecommerce-business), shoppers may spend less, but they don’t stop spending. That’s certainly true during the holiday season. By being strategic in your advertising decisions, you can extend the consumer appeal of Black Friday, Cyber Monday, and Christmas right up until New Year’s Day. And while Cyber Week II is unlikely to match the high octane of Cyber 5, it can still be abuzz with valuable eCommerce activity.

## How Channable can help
At Channable, we mobilize next-generation technology to connect retailers and advertisers with customers throughout the world. We offer a unique combination of data feed management and PPC automation tools within a highly intuitive platform. Our tools are user-friendly and empower customers to create the campaigns they need, manage their feeds with ease, and seamlessly integrate their marketplaces.

If you want to learn more or schedule a consultation, [reach out](https://www.channable.com/demo) to one of our eCommerce experts.

How to make the most of Cyber Week II and end the fiscal year strong

12 online advertising tactics for successful holiday marketing campaigns

## Top 5 advertising tactics to unlock your multichannel eCommerce growth

Not all actions are created equal. Take these 5 steps to jumpstart your online advertising strategy.

### 1. Stay ahead of inventory updates for swift campaign adjustments: 

Keeping up with fast-moving inventory is crucial for ensuring that your promotions are current and relevant. Utilize automation tools to manage your inventory reporting in real-time. 

This way, you can promptly update out-of-stock information across various channels and steer potential buyers toward similar available products or campaigns.

### 2. Enhance visibility with detailed product attributes: 

Make the most of enhanced product feeds to maximize visibility and improve discoverability during peak seasons. 

By incorporating additional attributes, such as "Holiday Theme" or "Gift Ideas," you can make it easier for customers to find your products, subsequently expanding your reach and catering to specific holiday or sales-related preferences and needs.

### 3. Optimize product descriptions for seasonal appeal and urgency: 

Craft compelling product descriptions that resonate with your audience and prompt urgency. For instance, leverage flash sale alerts or holiday-themed messaging to entice potential buyers and create a sense of FOMO (Fear Of Missing Out). 

By incorporating dynamic, attention-grabbing language into your product descriptions, you can effectively boost engagement and drive conversions during the sales seasons.

### 4. Harness the power of visual appeal: 

Invest in high-quality, visually appealing imagery to capture the attention of potential buyers and enhance customer engagement. Utilize tools for creative optimization to add extra flair to your product images or incorporate lifestyle settings that resonate with the product or advertisement. 

By creating visually appealing and engaging imagery, you can effectively convey the essence of your products and connect with your target audience on an emotional level.

### 5. Streamline campaign management with automation and customization:

 Employ comprehensive automation tools for functions like repricing and reporting to streamline your campaign management processes. Utilize intelligent repricing strategies to adjust prices based on competitor pricing and customer behavior. 

Additionally, leverage customizable dashboards to gain a centralized view of your campaigns, allowing for efficient monitoring, optimization, and replication of successful tactics across multiple projects and campaigns. By automating, you can effectively manage complex campaigns while delivering exceptional results across campaigns.

**Click the banner below to download the checklist and keep track of your advertising optimizations**

[![Webinar Header Image - 3.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/hgVbrUOhTDO0Y7cCFfEU)](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/z98dtiVWT5iv7QtpSqbG)



Top 5 tactics to boost your multichannel marketing campaigns

## 1. Focus on efficiency, and automate your processes.

One of the first things you can do is critically assess your operational efficiency. This includes having a clear understanding of your overhead costs. For example: Which processes are essential, and which can be streamlined or even eliminated? 

Using a [feed management tool](https://www.channable.com/blog/blog-what-is-feed-management-and-why-do-you-need-it) will help you optimize and automate all of your product feeds without having to invest extra time or resources. 

You won’t have to add prices and inventory stock changes manually, for one thing, and you’ll have control over the product information you share online. By creating qualitative feeds, you’ll be able to easily promote your products on thousands of advertising platforms, marketplaces, affiliate networks, and price comparison websites.

## 2. Be strategic with your marketing dollars.
![Strategy.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/oIDOnRLQiiLxEqDfK5oB)
When a recession is looming, retailers often respond by slashing their marketing budget. But actually, it’s important to make sure you’re marketing your products strategically – and that means spending differently, not necessarily less. 

As [Harvard Business Review](https://hbr.org/2009/04/how-to-market-in-a-downturn-2) suggested during the last recession: “Take a scalpel rather than a cleaver to the marketing budget.”  
 
**Remember**: People don’t stop spending money during a recession – they simply spend less. By allocating most of your marketing resources to your best-selling products, you’ll be able to maintain their strength for your core market.

The key is to make every dollar in your budget go further and work harder. That includes investing in the right analytics tools to help you get a clear picture of who your customers are, what they’re buying, and why a seamless shopping experience matters more than ever. 

Using behavioral analytics, for instance, can help you understand exactly how a customer interacts with your business. You’ll learn how they first found you and what parts of your website they like to visit. 

You’ll also be able to track the ad campaigns they’ve seen and responded to; the products they buy (and how often); and the total amount of money they’ve spent with you in the past and will likely spend in the future.

## 3. Identify your highest-value customers, products, and channels.
According to [one recent study](https://review42.com/resources/customer-retention-statistics/), 65 percent of business comes from repeat customers. So rather than casting a wide net to attract new customers, you should target the shoppers who have been consistently returning to your site. 

Begin with a review of your product offerings and pricing models. You can identify the items with the highest profit margins and then automate your feeds to [advertise](https://www.channable.com/products/ppc-tool) and [showcase](https://www.channable.com/products/product-feed-management-tool) them. Similarly, determine which channels have performed best and then include them in a multichannel advertising strategy.
 
With [the right data insights](https://www.channable.com/products/channable-insights) in place, your sales and advertising tactics can hit your targets with greater precision. As we mentioned previously, behavioral analytics can give you valuable insights about your customers. 

Real-time data on product performance will also give you a clear view of your highest- and lowest-performing products so you can automate product segmentation. Data insights can also help you optimize your ad campaign goals based on ROAS or CPS rates.

## 4. Keep your online presence consistent and up to date.

Have you ever clicked on a Google Shopping ad, only to land on the business’s webpage and discover the product is out of stock? Nothing frustrates an online shopper more than discovering the item they want is no longer on sale – or even worse, no longer available. 

An obvious solution is to manage your inventory and keep your product feeds [up to date across all channels](https://www.channable.com/products/marketplace-integrator). By updating your feeds multiple times a day, you can adjust your prices in relation to your competitors, add promotions for select products, and ensure your inventory is always accurate. To increase your online reach, you can also use feed templates to build high-quality data feeds. 

## 5. Show your loyal customers a lot of love.
![Loyal.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ukxIGy88QbGqoyAJsTJ5)
Now is the time to prioritize an excellent customer experience (if you haven’t already), especially for your most loyal shoppers. This requires being proactive and creative about customer incentives. 

For instance, why not reward shoppers with exclusive membership programs and discounts? You can use [automation tools](https://www.channable.com/products/product-feed-management-tool) to waive shipping fees to avoid the possibility of cart abandonment. As Amazon has taught the eCommerce industry, it’s essential to pay attention to every little detail related to consumer behavior. 

The world’s largest online retailer leverages behavioral analytics to create targeted ads, special savings, and customized recommendations, resulting in more and happier customers who keep coming back. In 2022, there are almost 160 million Amazon Prime users, and that number is only expected to climb. 

To deliver highly responsive service, you can prioritize customer favorites and maintain a customer wish-list. If someone wants to buy a popular item that’s currently unavailable, save their contact information and get in touch as soon as it’s back in stock.

As a general practice, don’t rely solely on automated mass emails to stay connected with your customers. Sure, they want to know about upcoming sales and limited-time offers. But they also appreciate a personal touch. Consider surprising them with an eye-catching email to wish them a happy birthday or to thank them for being a valued customer.

## 6. Flex the power of your brand.
![Extra visial.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/HmKEwTx1Riuo8XvnOoKp)
Are you a boutique online shop for women’s shoes? Does your business offer the internet’s best selection of household products? Your customers should know what makes your brand stand out.

To strengthen your brand presence, leverage the power of social media. The idea isn’t necessarily to sell something, but to interact with customers, remind them who you are, and give them a glimpse of the values behind your logo. Social platforms are a great way to share fun facts, helpful tips, clever videos, and even lighthearted slice-of-life storytelling.

Not only can reinforcing your brand help you navigate a challenging business landscape, it might help you emerge even stronger. Take Patagonia, for example. The California-based retailer is well known for both its sustainable outdoor clothing line and its ardent environmental activism. 

Because corporate social responsibility is an integral part of Patagonia’s brand identity, customers who visit the retailer’s website can read in-depth stories about environmental advocacy. 

With a few simple clicks, they can also donate to one of over a thousand causes. Brand consistency has played a role in Patagonia’s success, even during a disruptive pandemic. Named one of Time’s most influential companies for 2022, the company is expected to exceed $1 billion in sales revenue this year.

How customers experience your brand is shaped by the many interactions along the way, from your ads and merchandise display, to the number of clicks on a page, to the checkout process and beyond. So don’t take your brand for granted – it’s one of the most powerful ways you can create an emotional (and enduring) connection with your customers. 

## The bottom line
When it comes to riding out an economic downturn, you want to leverage your strengths and commit to playing the long game. That way, when the economy does recover, your online business will be well positioned for sustainable growth.

## We’re Channable, and we help eCommerce thrive.
Founded in 2014, Channable mobilizes next-generation technology to connect retailers and advertisers with customers throughout the world. 

We offer a unique combination of data feed management and pay-per-click automation tools within a highly intuitive platform. Our tools are user-friendly and empower customers to create the campaigns they need, manage their feeds with ease, and seamlessly integrate their marketplaces. 

If you want to learn more, [reach out](https://www.channable.com/demo) to one of our eCommerce experts.
[![Artboard 1.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/EtI2CWoCTaaFHZZAAmkA)](https://www.channable.com/demo)


How to recession-proof your eCommerce business: Six tips for online retailers and business owners

We want to help you make the most of it. Below are actionable trends and strategies from our agency partners and experts including:

- Bennett Wissak, Director of Growth at [Maison MRKT](https://www.maisonmrkt.com){nofollow}

- Diederik Koonings, Platform Partnership Manager at [Channable](https://www.channable.com/)

- Bas van Wijk, Online Marketing Consultant at [Multiply](https://www.multiply.nl){nofollow}

- Robert Smit, Product Team Lead at Channable

Gain insights you can implement now to help your eCommerce strategy grow and understand some of the opportunities and benefits the holidays can bring.

## A positive outlook
Despite the uncertainty last year, [Adobe](https://business.adobe.com/resources/sdk/holiday-shopping-report-2021.html?faas_unique_submission_id=D8AE5E6B-93E5-F6A6-0BFF-65E7261D6F6A){nofollow} states that eCommerce sales still grew **8.6%** and a massive **44%** over 2019, the last pre-COVID season breaking over $200 billion in online sales for the first time in the US. 

In the Netherlands, [McKinsey](https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/survey-dutch-consumer-sentiment-during-the-coronavirus-crisis){nofollow} states that over **55%** of consumers have tried a new shopping behavior within the past three months, **23%** saying this change took place in either their retailers, store visits, or online shopping providers. This further strengthens the reason for an omni-channel strategy.
![RE.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/XiBdw2ToS2uaucG9e3Yg)

Even before the pandemic, online sales were trending up, with more people shopping online than in-stores. A whopping **142.2 million** shopped online, vs **124 million** in-store according to the National Retail Federation.

While these trends are great news for online advertisers, consumers did face some challenges when shopping online including reasons such as: 

- Out of stock items

- Weaker season discounts

- Extended holiday sales period 

The last of which seems to start earlier and grow longer each year resulting in less focus and impact. 

**75% **of all retailers are offering discounts before Black Friday, and many retailers are extending Black Friday deals to last days or even weeks, as stated by research done by [Adobe](https://www.adobe.com/content/dam/www/us/en/adi/2020/pdfs/Adobe_Holiday_Forecast_Press.pdf){nofollow}.

## Key Black Friday strategies for your eCommerce ads
Acknowledging these trends, we want to help you prepare and avoid pitfalls, identifying some actionable strategies you can implement into your online advertising strategy this holiday season.

### 1. Prevent out of stock ads
![Step 1- checking stock.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/rgTNrImTBWlKLutogmgu)
Are your ads displayed when and where you need them? With more than **20%** of eCommerce revenue generated in the holiday season, making sure your items and ads are up to date is imperative.

Normally, ads are updated once every 24 hours on feed based platforms such as **Google** and **Meta** (Facebook and Instagram ads). 

With a [data feed management solution](https://www.channable.com/products/product-feed-management-tool), stock updates can be scheduled more frequently, leading to **fewer out of stock ads**, and syncing your items better across platforms, enabling a smoother omni-channel ad strategy.

### 2. Test emerging platforms in your omni-channel strategy
![Step 2 A- omnichannel strategy.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/WU0Jio27TGqHQFCrCsdL)
"If it ain't broke, don't fix it" are wise words for many aspects of life, but not eCommerce. What worked six months or a year ago, may not have the same results or relevance now. Audiences, interests, and attention are constantly shifting. Your ads and online strategy should also be flexible enough to adopt new trends and test platforms.

Bennett Wissak, Director of Growth at [Maison MRKT](https://www.maisonmrkt.com){nofollow}, states that they are always testing new channels in their client's marketing mix to reach better results.

Maison MRKT takes a holistic approach when selecting channels and never ties itself to a single platform. This approach enables the agency to be fluid with ad spend and maximize success in a given timeframe. 

![Step 2 B- Holistic approach copy@2x.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/rVka7nI8TvSdMdPprW8y)

While they're currently, focusing on [Meta](https://www.channable.com/integrations) and [Google](https://www.channable.com/integrations/google-shopping-feed), they've also seen performance pick up on other channels such as [TikTok](https://www.channable.com/blog/tiktok-dynamic-showcase-ads-setup-channable), [Pinterest](https://www.channable.com/integrations/pinterest), and [Snapchat](https://www.channable.com/integrations/snapchat) as well.

The biggest breakout campaign type they have recently seen is [Performance Max](https://www.channable.com/blog/performance-max-campaigns) from Google. Performance Max uses machine learning to serve ads across Google’s entire network including search, shopping, YouTube, Gmail, and more. They have been pleased with the results so far.

On the marketplace side, Diederik Koonings, Platform Partnership Manager at Channable, says Amazon is a favorite for its massive **traffic volume**, **brand recognition**, and **ease of entry** (you don't even need a webshop to sell). That being said, Amazon is so massive it's hard to stay up to date on all its features. 
![Step 2 B- Amazon buy box.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/kcZBPcU8S5uN2pN5gcCw)

Diederik says, advertising in **multiple regions**, optimizing your bidding strategy for the [**Buy Box**](https://www.channable.com/blog/win-amazon-buy-box-increase-sales), and implementing **Amazon ads**, are a few ways you can benefit even more from this marketplace and Amazon's ecosystem.

### 3. Order management and automation
This can be seen as the other side of out of stock items, ensuring your clients get their orders on supported marketplaces. With a marketplace integrator, you can manage all orders in one place. No more **logins**, **multiple accounts**, or **multitasking** across platforms.
![Step 3 API INTEGRATION@2x.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Sr0UGXSHTXCBhq5f3tyQ)
Selling on multiple eCommerce marketplaces often causes a lot of time spent on order handling. A marketplace integrator is able to retrieve orders in real-time with API connections and fully synchronize all your marketplace orders on marketplaces, such as [Amazon](https://www.channable.com/integrations/amazon-product-feed) or [eBay](https://www.channable.com/integrations/ebay). 

This results in automatically sending all your order information, updated stock levels, shipping, and more directly to your online shop, where you can finally handle everything from one place.

### 4. Add social commerce and ads to the mix
![Step 4- 97- genZ@2x.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/bX3RXylBQpabrZbM4GPv)
Social platforms are becoming the starting point of the customer journey. On some platforms and regions, the customer never leaves the social channel and the entire transaction takes place in-app. 

This is now a crucial aspect of eCommerce and should not be ignored if you want to maintain growth and stay on top of trends.

- [97%](https://theinfluencermarketingfactory.com/wp-content/uploads/2021/03/social-commerce-report.pdf){nofollow} of Gen Z consumers say they use social as their top source of shopping inspiration

- [⅓](https://sproutsocial.com/insights/data/harris-insights-report){nofollow} of consumers use social to learn about a brand or company before purchasing

Robert Smit, Product Team Lead at Channable, quotes: 

> Selling on social media represents an exciting new opportunity for brands and retailers. Even if you start small to find your footing in the community, don't worry. Just make sure you have a presence and having a complete profile across the main players can offer credibility and brand awareness to a wide audience and is easy to set up.


Bas van Wijk, Online Marketing Consultant at [Multiply](https://www.multiply.nl){nofollow}, has found success with a mix of social advertising including Facebook, Instagram, and Pinterest. Talking strategy, an example of a campaign that worked for Multiply, is a **dynamic re-marketing** campaign on **Facebook**. 

With this campaign type, you can show products that people have previously viewed on the website or placed in the shopping cart, without having made a purchase. Adding in a good discount, they will be more inclined to buy it.

### 5. Create a successful and unique ad strategy
![Step 5- money at the beginning of the month.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Ke4PEuTjqEFwzCL1cdgr)
Bennett and his team at Maison MRKT are always looking for innovative strategies to help their clients maintain and improve their performance. 

Two strategies worth highlighting are:

- **Use reach objectives**: In lower-funnel campaigns during Black Friday use reach objectives to maintain a low CPM. The idea is that the offer will speak for itself, so rather than trying to attribute sales to people clicking through their ads, they’ve gone after getting the message in front of the most people possible with very encouraging results.

- **Prorate budgets**: Focusing budgets at the beginning of the month can have a big impact. Costs are often lower earlier in the month, making retargeted audiences as large as possible. They then help prospects convert with automated catalog sales campaigns during the final week of the month when sales typically peak.
	
Bas shares that Multiply has found success with a few interesting strategies:

- **Banners**: In the run-up to special (holiday) days, make sure you already start creating awareness in the form of banners. You can do this through various platforms such as Google, Facebook, Instagram, etc). The average click price is cheaper than on the holidays themselves and you also make sure that your target audience knows that you are participating and may have some great sales.
 
- **Optimize Seasonal Bidding**: Use seasonal bid adjustments in Google Ads to optimize bidding during short sale periods (less than 7 days). 

- **Landing pages**: Create a holiday landing page in which you can already give a hint in the days prior to the sale and in which the most popular products can be found on the actual days. This can even be further extended by warming up your audience with a countdown for holiday sales by sending newsletters.

- **Local Campaigns**: Get more traffic to the shop with targeting via local campaigns, fully using an omni-channel approach by blending on and off-line.

Testing and analyzing are always essential though, as maintaining an omni-channel strategy is always shifting. 

## Key learnings
- Identify top performers and prevent out of stock items

- Test emerging platforms to see if they fit in your marketing mix

- Manage orders and automate where needed

- Include social commerce in your advertising strategy

- Do not settle and test new strategies and platforms for your perfect omni-channel strategy

Ultimately, there is no one silver bullet that will work for every business. But with so much to gain over the holiday season, it’s essential to think things through and see if there are easy ways to adjust your strategy and increase your online presence.

Want to explore more tips and trends? Check out the [blog](https://www.channable.com/blog) section of our website to find some inspiration.

Black Friday and the Holiday Season: Actionable tips and strategies for 2022

Automation is EVERYWHERE and takes up more and more space in the digital marketing world. This coupled with the fact your clients are better informed of the automation opportunities adds a sizable amount of pressure for digital marketing agencies. You have to stay in the know as your clients expect you to. 

[Forrester conducted a study for Google](https://services.google.com/fh/files/emails/forrester_research_paper.pdf) in which they asked 300 brand marketing leaders *“what benefits do you expect from an effective digital marketing agency partnership?”.* The top responses were:
1. 43% expect more profit  
2. 41% expect more ROI  
3. 37% expect their agency to keep pace with shifts in consumer behavior  

While responses 1 and 2 are to be expected, number 3 really caught my attention. In line with consumer needs, the goal of effective marketing is to stay relevant. Between 30% and 50% of consumers in European markets [prefer to engage with and purchase from purpose-built brands](https://services.google.com/fh/files/emails/forrester_research_paper.pdf) that deliver relevant content rather than only ads.

In eCommerce, automation tools are the driver to work on the hard KPIs such as profit and ROI and, at the same time, enable you to maintain and improve your expertise and smart strategies. In the end, the purposeful messaging and understanding of consumer behavior have to be added to the campaigns by nobody else but you.

![young-creative-team-meeting.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/6d1ZG3GZTGWy9dQTK9lk)

Let’s look at it like this: With tooling at hand, you free your schedule to do the deep thinking and strategizing that AI cannot take over from you and find a way to feed the algorithms with exactly the data they need. In a world where agencies have access to the same pool of tools and software, the distinguishing characteristic is how you use them.

> Now that automation has generally been accepted, advertisers find themselves in a position in which they have access to the same tools and algorithms, which leaves little room to differentiate themselves from competitors. So the question becomes: How do you outperform your competitors despite leveraging the same instruments? By shifting the narrative to supplying algorithms with the right data to make the best possible decisions to drive maximum performance.
<div align="center">*Job Hilbers, Head of Paid Search at Artefact*</div>

## How can both you and your client profit from change through automation?
Join forces with technology! The technical knowledge that agencies had developed over the years has become somewhat redundant. But leading agencies appreciate the time that their consultants have won back to actually *advise* their clients and to develop creative strategies that allow algorithms to perform at their best. 

The nature of the [relationship between an agency and its clients](https://services.google.com/fh/files/emails/forrester_research_paper.pdf) may actually change for the better. As an account manager, automation allows you more time to work much more closely with your brands and to share your knowledge in order to help them acquire a certain know-how themselves. The way agencies work is also becoming more holistic. Media teams work closely together with data analysts and technology experts [to use first-party data in the best way possible](https://www.channable.com/blog/create-personalized-ppc-ads-improve-ctr-roas).

## Agencies need AI to grow but AI needs you to rise and shine 
[Agencies need automation in order to scale](https://www.clickz.com/the-rise-of-the-automation-powered-agency/264227/). The more tasks you can automate, the more clients you can manage with the same personpower. In an agency context, account managers, as the actual users of automation tools and software, will be in charge of mastering and educating the machines in order to help AI grow in the right direction. 

This role of the human at the intersection of automating and strategizing will become even more important with increasingly smart algorithms. Your understanding of performance data will be needed in order to find the right starting point for a campaign. Only when your strategy is in place and working, will you be able to hand over the baton that is the campaign to AI.

Do you want to be at the forefront of automation and master your biggest challenges? Find out all you need to know about feed management and PPC automation for digital marketing agencies in the [dedicated agency space on our website](https://www.channable.com/industry/digital-marketing-agencies).

How do leading agencies use automation to meet client needs?

### An analogy: How would you like the perfect skincare package?
We all have a skincare routine. At least, we all should have a skincare routine. UV radiation is real, people. But, of course, routines differ person-to-person. Our skin’s condition, demands, and expectations vary as well as the effort (and money) we’re willing to put into taking care of our skin. On top of that, the skincare market is confusing and extensive, with new trends, brands, and products popping up every year. Which makes finding the right products to get your skin looking as smooth as butter a real challenge. 

You don’t want too many products standing around on your bathroom counter, you want the ones that really work for you. You want to avoid the disappointment and also the waste of money and time that comes with trying new products that just don’t do it.

![large-minimal-assortment-beauty-products.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/0huH2x8RO3pihcMei9yA)
The perfect package of products that are designed to work individually but also complement one another sounds good, right? What you want is a company that invests time and resources into researching every single ingredient in all of their products in order to create an ideal, consistently good set. You have tried and liked their cream and serum, and then you see a package by the same company with a combination of your two favorite products - maybe they even add a third one that you want to try. Offering you a whole routine that works just the way you need it to.

### Choose your tools like you choose your skincare routine
Coming back to your professional challenges, you might find similarities in the decision-making process and expectations that your clients have when it comes to the ease of use and optimized results in their online marketing activities.

As is with skincare products, consistency is key in feed management.  And the right set of tools keeps your client’s branding consistent across platforms. Are you aware that customers who are shopping parallelly on multiple channels are observed to have a [30% higher lifetime value](https://ecommercegermany.com/blog/29-multichannel-marketing-statistics-to-know-in-2020)?

Of course, there are way too many channels out there to try and cover them all, so you have to find the perfect set of channels for each of your clients. If the connections to these channels are offered centrally in one place, from one brand, your life gets a lot easier. 

And when you like one company’s feed management tool and see that it works for your clients, it is only logical to also want your PPC campaigns and performance insights as parts of the package. Like a complementing series of care products.

Your [perfect marketing automation package](https://www.channable.com/how-channable-works) aims for this consistency. You work from one single data feed (your unique precondition) and optimize it with the help of different products and their ingredients. All of these single products have gotten extensive research to make them work combined, but also individually. For every need, there is this one feature that will help you to connect in the easiest and most consistent way possible with your desired channels. 

Find more information on feed management and PPC automation for digital marketing agencies on our [dedicated industry page](https://www.channable.com/industry/digital-marketing-agencies).

How your skincare routine reveals the best way to connect to a variety of channels

## Marketing agencies are essentially mobile phones
*Bear with me.*


The first commercially available handheld mobile phones had one simple function. And shock, that was to make phone calls. As they became more popular, the number of functions began to increase. Not only due to technical innovation but also consumer demand.

The first notable applications that were introduced were contacts and SMS. To be at the forefront of personal communication prior to these features, you needed so much stuff. Address books, directories, stamps, envelopes, postcards. It just wasn’t manageable and required invention and innovation. 

![Old_mobile_phone.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/zoZiE7sSSlPIR6wc7rNQ)

New apps continued being introduced. They would absorb and replace now borderline immaterial inventions. While, at the same time, continue to push the boundaries of technology. The calculator, the watch (sorry, Casio), the calendar, GPS devices, the camera, the internet, journals, spreadsheets, and more were made redundant by the ever-innovating mobile phone. 

Fast-forwarding to 2021, the smartphone is indispensable. The pressure to continue innovating and adding more features is immeasurable. If the smartphone isn’t performing neurosurgery in the next decade, people will question whether they actually need this miracle of technology that lives in their pockets. Tell me if I’m wrong, but this isn’t too different from the expectations placed on a marketing agency from its clients; is it?

![Multitaksing.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/KNpQEfS3GvRxWKRHfbwF)

Though the marketing agency started with streamlined responsibilities. Today, the demand to grow, adapt, and improve is huge. Marketing agencies manage multiple clients from various industries with completely different requirements and measures of success. Much like a smartphone is expected to be an excellent phone, camera, diary, personal computer, and now fitness companion. Marketing agencies are expected to be excellent copywriters, strategists, advertising experts, marketplace gurus, teachers, and therapists. It’s a hideously difficult task. And without a transparent, clear overview it becomes an impossible one. 

## What can marketing agencies learn from the smartphone?
The smartphone is the archetype of a transparent, clear overview. It manages hundreds of applications with different functions and can be incredibly personalized. But how does the smartphone achieve this and what can marketing agencies learn from it? Let’s do a direct comparison. 

The hardware in a smartphone can be compared to the people like yourself working in a marketing agency. It all comes down to potential. The quality of the hardware determines which and how many applications (features) a phone can potentially perform at a high level. Those working in a marketing agency do exactly the same thing. The ability to be able to meet all the desired expectations of different clients (users) is completely dependent on the quality of the team.

![Blog-graph (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/MRbPRey9RtGUzaCO221a)

Looking at the image above, we’ve gone through the user, the application, and the hardware. So what about the operating system? 

The operating system unlocks the potential of the hardware. Without a robust and flexible operating system, applications couldn’t run at an optimal level. Meaning either downgrading to a lesser quality application or not being able to meet user expectations. This is exactly the same as the software used in a marketing agency. In order to fulfill the potential of the team and to meet the expectations of clients, the software used needs to be both robust and flexible. 

But it’s not just about being robust and flexible. Operating systems need to continually develop in order to manage more demanding applications and users, more applications in general, and improve UX. And it’s the same with software. As client demands increase with new platforms, technologies, best practices, etc. marketing agencies are expected to innovate. This can only be achieved with leading software and platforms that continually improve. 

With all this considered, it becomes obvious that the operating system (or the software used in marketing agencies) is the reason the smartphone is the blueprint for a transparent, clear
overview. 

## What should marketing agencies consider when searching for the perfect software?
![Iphone.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4s5twsISFiOBgBS8QCQQ)

Let’s look at the iPhone. The user-friendly interface of the operating system and its ability to use a large number of high-quality optimized applications make it stand out from the crowd. It’s exactly the same with software and platforms. We conducted a survey with close to 80 marketing agencies and, to no surprise, a friendly UX and extensive functionalities were at the top of their wishlist. 

Second to that was the price. The commoditization of the smartphone means that you no longer need to pay thousands of dollars for high-quality products that can rival Apple’s iPhone - enter Huawei. Software has gone through the same process. It’s no longer necessary to spend a large portion of your budget on big names and service costs. You can find robust, flexible, and innovative software that does exactly the same thing for a fraction of the price. 

![Busy-store.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NfCBFZhT0qZPhwhNav6Z)

Black Friday is a hectic period for marketing agencies. Equipping your team with software and platforms that require little-to-no maintenance is invaluable. It should be intuitive, simple to use, optimized for multiple tasks, and transparently and fairly priced. It should provide solutions for the eclectic demands of multiple clients and, most importantly, give you a clear overview of all your clients’ accounts and activities. This will allow you to better understand how to improve the performance of your marketing efforts and increase ROI for your clients. 

**Want examples of marketing agencies who have found their ideal platforms? Channable has a number of inspiring success stories from various marketing agencies that can be found [here](/success-stories).**

Why software is key for having a clear overview and increasing your clients’ ROI this Black Friday

Using Channable, you have always been able to generate multiple campaigns and ad groups from a [Google text ad generator](/products/ppc-tool). However, ads, keywords, and negative keywords were always coupled with the ad group. Now we are introducing a new feature that allows you to have multiple groups of ad group generators. With this comes a lot of new possibilities, one of which we want to highlight today: using synonyms in ads.

## Using synonyms

When creating a new campaign, you might want to start out with a lot of keywords attached to an ad or allow ‘broad’ matches on a smaller set. As shown: 

![visual_01.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/yRu43ISSpShwO3WAVjzX)

After letting the ads run their course, you can see which keywords are performing well and which aren’t. Usually, you would delete all but the well-performing keywords from the ad group to only keep one keyword while also making sure that one keyword shows up in your ad template. As shown: 

![visual_02.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/eCajaun3R0OuUpPfBbnC)

But now you’re stuck because, while the other keywords didn’t perform as well as the best, they still contributed to some of the ads’ reach. Both scenarios have downsides and that is why we are now allowing all Channable users to add multiple dynamic ad generators. This opens up the possibility for a setup like this: 

![visual_03.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/sWk9GHHiRk2qS5FHUZP5)

An example is when creating ads for perfume with two synonyms: ‘ Fragrance’ and ‘Cologne’. You could create a campaign with three dynamic ad generators like this:

1.  [Brand] - Ads text includes perfume, keyword: perfume
2.  [Brand] - Ads text includes fragrance, keyword: fragrance
3.  [Brand] - Ads text includes cologne, keyword: cologne

It would be easy to set up these ad generators copying the ad templates and other entities (ad extensions, site links, etc.) while modifying the ad and keyword templates manually. It would then be possible to create a main ad group that includes the generic ad templates and keywords while adding specific ad groups if a new keyword becomes highly effective and excluding those products from the main group and including them in the new ad group by using rules per ad group. Several other use-cases would be possible but will not be covered here. All these possibilities can be created because every ad group generator has its own rules. Whereas before you only had one set of rules to work with for the entire campaign.

## What about duplication

When you create multiple ad group generators, it is possible that duplicates are made which are undesirable. That’s why we’ve made sure that ad duplicates, meaning everything is similar from templates to extensions and keywords, will be merged before they are sent to Google (Shopping) Ads. You can see the result in the preview where we’ve also introduced new viewing and sorting options.

## How to get started

Getting started with multiple dynamic ad groups is as simple as going into your Google (Shopping) Ads setup and clicking on the ‘Add dynamic ad group generator button. (Tip: you first need to turn off your existing ad generator). 

![visual_04.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/dTMEgel7QhqQn6dXekeH)

You can then set up all the ad groups you want, although there is a max of 20 new dynamic ad group generators created in 1 campaign. You can use this in the preview to filter ads that contain errors to finalize them before sending them to Google. Feel free [to reach out](/contact) to your Channable contact for help on setting up [Google Text ads](/products/ppc-tool) and/or [Shopping Ads](https://www.channable.com/integrations/google-shopping-feed) or for information about this feature.

Using Channable to advertise with synonyms

For anyone still on the fence about Black Friday, Channable has gathered some stats to help you make up your mind. As online sales have grown more than 10% in the last 5 years over the holiday season, joining in is appealing. Even more so, when you see the staggering increase in traffic over Black Friday weekend. <a href="/blog/blog-why-integrate-social-media-into-your-marketing-strategy">Social media</a> has also grown as a particularly good sales channel, alongside the unforgettable marketplace giants, which means joining in is more accessible than ever. Discover why you should be joining in this<a href="/blog/can-get-black-friday-cyber-monday"> Black Friday</a> and get some insights into how below.

![article-image-ckgijx7uw06nd0a51dcntmpm2-8078_SMALL.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/srYXTlq4RG6tOYBh34kp)

Feel free to share this infographic on the social media network of your choice.

Channable offers connections to thousands of marketplaces and comparison websites around the world. Take a look at the different <a href="/integrations">possibilities</a> that you have in Channable, and choose the ones that best fit your sales strategy this holiday season.

Black Friday and the holiday kickoff: why you should implement them in your marketing strategy [infographic]

Perhaps you discovered Channable in a blog, used it at your previous company, or you’ve met someone from our wonderful team. Whatever the reason, you know that your company can benefit from Channable, but your managers are harder to convince. Let us help you with ways to convince your manager that Channable is a valuable asset that improves performance and saves both time and money. Below you can find a letter template and manager-proof responses to the most common objections.

--------------------------------------------------------------------------------------------------------------------------------------------

Dear ……..........................…………,

**RE: Using Channable as a feed management and SEA solution**

At [company name] we continue to optimize our processes to be more efficient to deliver more for our clients. I am aware that you are always on the outlook for new technologies and trends that can make our processes more efficient whilst saving time and money, so I wanted to bring your awareness to Channable. Channable is an all in one feed management and SEA automation tool that offers feeds and integrations to over 2500 online marketplaces, affiliate networks, and comparison sites, and enables ad generation for Google Ads and Microsoft Advertising.

The Channable tool can be used to:
<ul markdown>
 	<li>**Save time** (Channable’s client <a href="/success-stories/cotswold-use-channable-to-merge-maximize-and-rise">Cotswold outdoor</a> were able to advertise on Criteo within an hour),</li>
 	<li>**Save money** (marketing agency <a href="/success-stories/adwise-generating-dynamic-text-ads-channable">Adwise</a> saw an 11% decrease in cost per click for their client Oad), and</li>
 	<li>**Optimize online marketing** (SDIM were able to <a href="/success-stories/automated-google-ads-for-recruitment-campaigns-tmi">generate highly specific keywords and ad copy</a> for recruitment agency client TMI improving relevancy and increase conversion rate).</li>
</ul>
Based on these factors, we will have more time to focus on [performance analysis/acquiring new clientele/optimizations/etc.] because Channable will relieve us from spending hours manually [making optimizations in Excel/asking IT to modify feeds/creating keywords/searching for the channel criteria/etc.]. By using Channable to automate at least 20% of our tasks, we can save a whole day a week.

We can get a demo of the tool when it is most convenient for you, and Channable offers an unlimited free trial of the tool that’ll provide full access to all the functionalities. In terms of pricing, Channable has different sizes of packages that can be easily activated, upgraded, downgraded, or canceled at any time. The Channable technical support team is also at our disposal to clear up any issues that may arise when trialing the tool.

Let me know whether you have any concerns or questions about the points I have raised. Otherwise, we can <a href="/demo">request a demo</a> or directly make <a href="/contact">contact</a> with the Channable team.

Kind regards,

…………………………………………………….

--------------------------------------------------------------------------------------------------------------------------------------------

If the above letter isn’t enough. You can find some compelling arguments to the most common objections below:
<h2>Common objections:</h2>
<ul markdown>
 	<li>**We’re doing fine for now**
The world of marketing is rapidly changing, largely due to the innovation of technologies and AI. It is becoming essential to remain up-to-date and current with such innovations, which will require change. Looking into and adopting new technology like Channable is an investment in the beginning. However, over time Channable’s tool will save you time and money which will make your organization more agile and ready for the future.</li>
</ul>
<blockquote>“Google is pushing for automation, everything is becoming automated. If you don’t push forward with these things, you might not see immediate changes now, but if you do it 2 years from now, you’re already too late. You will fall behind in the market.” - Martin Michels, Paid Search Manager at TUI</blockquote>
<ul markdown>
 	<li>**It’s too expensive**
Channable’s monthly subscriptions are determined by the number of SKU’s imported, channels used, and projects created. The subscriptions are flexible with no setup charge, cancellation fee, commission on sales, or hidden costs. By using Channable, users cut down the average time spent on ad and feed management from 22% to 5% a week (based on a 40-hour workweek). Furthermore, Channable’s support team is free for all and available by phone or email during working hours.</li>
</ul>
<blockquote>“Real value for money” - Mark M on Capterra</blockquote>
<ul markdown>
 	<li>**We don’t have time right now to start**
Channable’s free trial is unlimited so creating an account takes just seconds and can be revisited whenever is convenient. As a welcome, Channable offers the first feed set up for free. Getting you up and running as fast as possible. Channable’s solution exists to save time. Therefore, if the lack of time your manager perceives is due to other tasks being too time-consuming, Channable could be a solution to that lack of time they’re rebutting with. If your team is wasting time using Excel or another software to manually edit product listings, keywords, ad copy, etc., then Channable is most definitely going to free up time.</li>
</ul>
<blockquote>“Previously [using different marketplaces and prices comparison sites for each geographical market] was time-consuming because we did not have the feed adapted to each platform. Now we just need to open an account. It takes 1 minute to adapt the feed thanks to Channable. The feed is no longer a problem.” - Alex Poza, Consultant at ECCO Shoes</blockquote>
<ul markdown>
 	<li>**It’s too confusing and time-consuming to learn to use**
Channable offers an unlimited free trial that allows you to familiarize yourself with the tool and all its functionalities in your own time. The tool has been designed to be as user-friendly as possible, and Channable is often praised for being the most user-friendly tool of its kind. The team is happy to give demos to you to help you get acquainted with all the tool’s features and answer any questions you may have. Channable has found that many of its clients conduct their own in-house training now, so it can only take one person to train the rest.</li>
</ul>
<blockquote>“Super-duper user-friendly. I haven't tried yet, but I think I can teach a monkey to use Channable. In a PPC world where the use of feeds gets more and more important, it is of great value that there is a tool like Channable that enables me to manage my feed, without having any programming skills.” - Danny V on Capterra</blockquote>
<ul markdown>
 	<li>**We’re just looking around right now**
Pitching an idea to a manager always requires plenty of evidence and solid reasoning. Snoop out the competitor and determine why in particular Channable is the best solution for you. Is it the user-friendliness? Potential? Affordability? Channable’s sales team has plenty of experience with existing and prospect clients. They are supplied with informative material should you need it for analysis. Together, you can develop a fool-proof strategy to win your manager over and start saving (both time and money) with Channable’s feed management and SEA solution.</li>
</ul>
<blockquote>"We have tried many tools for both general feed management and building inventory management campaigns. But Channable is by far the best I have tried." - Christian H. on Capterra</blockquote>
Let us know if this letter proves successful, or whether you have any additions to add. The Channable team is ready to take on any and all managers to ensure that you and the team get access to the best feed management and SEA solution the web has to offer.

How to pitch Channable to your seniors

The rules within Channable work hierarchically. With every rule you create, you exclude, filter or modify items. Per rule, you can check which items are selected. These selected items are not only manipulated by the rule you are in at that moment but by any rule that is above the rule you are working in. This hierarchy is important to keep in mind if you download the CSV list of selected items.

Here are some ideas of what you could do with the download:
<ol>
 	<li>**Optimize your website**
Imagine you want to see which items are missing a certain field (image, description, etc.). This is an easy way to export all “faulty” products and optimize them right away.</li>
 	<li>**Share insights with other departments**
If you want to share certain values, missing fields, images or in general data of certain items with other departments, this is the perfect way to collect the data, download it, and share it. As a result, every colleague can use the data without needing to access Channable.</li>
</ol>
Did you know that you can also download CSVs in the master rules step? Read more about our <a href="/blog/blog-master-rules" target="_blank" rel="noopener noreferrer">master rules</a> and <a href="/signup" target="_blank" rel="noopener noreferrer">start using</a> them today!


Download sections of your items as CSV

Channable’s rules are the (not so) secret behind being able to optimize and modify data to perfection. You may already be familiar with the <a href="https://support.channable.com/hc/en-us/articles/115002828085-Rule-group-items" target="_blank" rel="noopener">group items rule</a>, which is used to merge multiple items together under one item if there are variants i.e. of size or color. There is also the deduplicate items rule, which can be used to keep the item with the lowest variable of a group e.g. the item with the lowest price. To further improve what you can do with grouped items, Channable’s special “Calculate item group” rules have been introduced.

This overarching rule includes: COUNT ITEMS, CALCULATE SUM and FIND HIGHEST/LOWEST VALUE.

With the rules it is now easier and faster to:
<ul markdown>
 	<li>Get an overview of how many items are in an existing (or newly created custom) group.</li>
 	<li>Find the total sum of a variable for all the items that are in the group. For example, the total sum of stock for all the items in a group.</li>
 	<li>Easily find the lowest value in a group, which makes advertising on the lowest price easier</li>
 	<li>Find the highest value of the group, which can be useful for communicating the highest discount</li>
</ul>
For a full overview of how to implement these rules, and for more examples, <a href="https://support.channable.com/hc/en-us/articles/360007539014-Rule-Item-group-rules" target="_blank" rel="noopener">consult our help centre article</a>.

Channable’s new group rules

Today, boxing day is more well known as the day after Christmas when the infamous end of year sales begin and the masses flock to the high street to subtly exchange those unwanted Christmas gifts. Luckily, shoppers can now enjoy the Boxing Day sales from the comfort of their sofa. But are you ready, as online retailers, for the final surge of sales for Britain and other commonwealth countries this year?

Channable’s data feed optimization tool means that you also won’t need to lift too many fingers because as, you’ll all know, rules to filter, optimize, and complete your product information are made in just a few seconds! So you can instead spend the day with loved ones, catching up on the new Doctor Who special or simply digesting. Here are some of our top rules for Boxing Day:

**Sales means sale prices**
If you’re going to participate in the Boxing Day Sales you will need to advertise on your sale price. <em>Note:</em> Make sure not to just change your price in Channable if you use feeds because the comparison website or other platform might reject your product if your ad price differs from your webshop. To add a sale price field in your import feed/own webshop and use this figure. You can either: use rules to copy the sale price into the price field…

<img class="aligncenter size-full wp-image-7443" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/0DUlWbZ5TQORT2qKmMHf" alt="" width="952" height="416" />

...or, in the finalize step, map the sale price to either the sale price field or the price field if there isn’t the sales price channel field (just make sure all your products include a sale price).

<img class="aligncenter size-large wp-image-7448" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/AOjrvqVRwGKRsSIml8AI" alt="" width="900" height="365" />

You could go one step further if you could choose to advertise products with a certain discount percentage. For example, you want to only push advertisement’s whose sale prices are 20% less than the retail price. You can do this by using the calculate rule. See our example below:

<img class="aligncenter size-full wp-image-7451" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/gIJOxBGBT2eI74VSzUA3" alt="" width="700" height="708" />

Above we calculated what the percentage is by creating a new mapping field (price_discount_percent), first subtracting the price from the sale price (to calculate the difference) then dividing the difference by the initial price and multiplying this value by 100. This was the end result:

<img class="aligncenter size-full wp-image-7452" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/aNFudli2T9OREtjc0JMO" alt="" width="286" height="238" />

This percentage field can now also be appended to the title. You can then decide what you would like to do with products that have an exceptionally high/low discount, perhaps a rule to exclude products which have a discount percentage which is too high or too low, or sell them at their normal price without the sales discount, or even sell high discount products on different channels. The possibilities are endless!

**Boxing Day AdWords Campaigns**
Modify your AdWords advertisements to include boxing day keywords, limited stock keywords and sale prices. Channable allows you to include dynamic ad customizer fields so you don’t need to constantly monitor all of your campaigns; then you can push them all with a few simple clicks!

<img class="aligncenter size-large wp-image-7453" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/AjgzuCF6QZWtY7J0dNXc" alt="" width="900" height="246" />

**Add size to the title when the stock level is low**
This is a great rule to include if you want to avoid wasting money on CPC when certain sizes are out of stock. Check out our simple Channable method to do this below:

<img class="aligncenter size-full wp-image-7454" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Ub11x113Rmmv8NOvaNXZ" alt="" width="969" height="496" />

**Prepare in advance!**
In Channable you can create rules now that can be paused until Boxing Day. This way you can fine-tune them and activate them at the right time, so you can have even more precious time to yourself on the 26th.

<img class="aligncenter size-large wp-image-7455" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/gu7MKSgCQKU1E9JMej1E" alt="" width="900" height="338" />

We even have rules that are based on a date if you have the promotional period in your data feed, so you don’t even need to unpause them yourself. Just create a rule that uses “if” the date is in the promotional range i.e. 26th December, “then” push the specific products with promotional values. You can even append certain expressions to the title for this specific period, like in the example below.

<img class="aligncenter size-full wp-image-7456" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/3AGosghzS06p49H5UxA3" alt="" width="827" height="490" />
<br><br/>
**Ensure you don’t run out of stock! **
Best case scenario, you sell everything! However, be sure to allow yourself a safety net to ensure that you can fulfill all those orders. Channable can offer to run your feeds multiple times a day at an extra price (contact us to find out more!). However, check with the channel first to see if running your feed multiple times is feasible, as it depends on the update time of your own data and the time the platform updates the information.

If you’re selling on a marketplace that uses an API connection and you have order processing active, you can include rules to exclude all products if your stock level falls below a certain amount.

Channable's top Boxing Day rules (aside from relaxing)

Automate your PPC strategy with Channable. Learn how to boost efficiency and performance across channels with intelligent ad automation.

PPC Automation | Channable Blog

Master PPC Automation with Channable. Learn how to streamline and scale your Google Ads campaigns with data-driven insights and smart tools.

Google Ads | Channable Blog

Automate your Bol Ads with ease. Discover how Channable’s PPC Automation tools boost visibility and efficiency for Bol marketplace campaigns.

Bol Ads | Channable Blog

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Amazon Ads | Channable Blog

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Performance Segmentation | Channable Blog

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Dynamic Image Editor | Channable Blog

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API and Marketplaces | Channable Blog

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Feed Management | Channable Blog

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Podcasts | Channable Blog

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Media | Channable Blog

Get the latest news from Channable's product releases, company milestones, team insights, and what’s coming next.

Company Updates | Channable Blog

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eCommerce Industry | Channable Blog

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Industry News | Channable Blog

Master Google Shopping PPC with step-by-step guides on feed optimisation, smart bidding, campaign structure, and scaling profitable ads.

Google Shopping PPC | Channable Blog

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Multi-Client Feed Management | Channable Blog

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Whitepaper

[Miravia](https://www.miravia.es/) is a relatively new marketplace that launched in the Spanish market in November 2022. Since then, its growth has been unstoppable, becoming one of the most popular apps in Spain. 

Although the original idea was to focus on products within the fashion and beauty sectors, they have gradually incorporated new categories, making the marketplace increasingly comprehensive. However, their focus remains on lifestyle products. 

Miravia aims to bring together brands, consumers, and content creators in one space, fostering innovation. Among its standout features are the production of exclusive content by influencers and virtual tools to try out products. 

With a value proposition centered on experience and lifestyle, the products offered are oriented towards the mid to high-end market. The target audience consists of young Spanish consumers, aged 18 to 35. Miravia aims to provide a unique shopping experience, offering access to the latest trends in fashion, beauty, and lifestyle. To achieve this, the platform includes tools that allow brands to customize their stores, special campaigns to drive traffic to the marketplace, and integrated logistics. 

Miravia seeks to captivate Spanish consumers with high-quality products and connect customers and sellers in an advanced way. The platform is committed to supporting local sellers and Spanish brands in their digital expansion. Many renowned brands have already joined this initiative that promises to make a big impact, including Disney, Cecotec, Lego, Samsung, Dyson, L’Oreal Paris, Nivea, Braun, and Garnier.

## Why should you consider selling in Miravia? 
Here are a few reasons to add Miravia to the list of marketplaces you could start selling. 

## 2023, Miravia's first full year in the Spanish market, is a year full of great achievements: 

- TOP 5 in eCommerce platforms in the Spanish market
- ‘Marketplace Revelation 2023’ award 
- Most downloaded app for over 7 months in the shopping category
- TOP 3 highest-rated app
- TOP 5 most used app
- Exponential growth since December 2022
- Over 8,000 sellers and 800 brands selling through Official Store

![Promociones-en-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NpQDNfeRTt2nNWQQhNQy)

## Take advantage of the buzz this Marketplace is generating
As we mentioned earlier, Miravia is the talk of the town. One of the main reasons is due to the significant investment made by the Alibaba group for its launch. Therefore, if we add the lack of competition to the strong advertising investment being made, we have the perfect combination to decide to sell on Miravia.

## Improve your visibility as a local brand
One of Miravia's objectives is to offer more visibility to local sellers and national brands. One way to achieve this is by providing the possibility of creating official stores, where brands can design their own stores or virtual showcases, allowing all the products of a particular brand to be found in one place. Needless to say, this offers extra visibility to brands compared to retailers or intermediaries.

These official stores make navigation within the products of the same brand much easier, creating a more personalized and unified shopping experience.

Moreover, as Jorge Peláez, CEO of Farma2go, mentions in the following success story, Miravia gives much more visibility to the seller. In other marketplaces, the seller is much more unnoticed, and the purchase is practically anonymous. However, on Miravia, the seller has much more prominence.

![Farma2go-vendiendo-en-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/blqFf8MR56MrbFBgmIyQ)

## Including your product catalog on Miravia has no fixed cost
If you want to sell on Miravia, there will be no fixed costs associated. You will only pay commissions on what you sell, and these commissions are cheaper than on other major marketplaces. They range from 6% to 15% depending on the category and the type of seller. This allows you to try the platform without fixed costs and without needing to invest a lot of money.

Additionally, they offer the option to handle logistics (Delivery by Miravia), which can be a more convenient option for many sellers. In fact, this is the default option offered.

## Official Store or Marketplace: which type of store to choose?
To sell on Miravia, you should keep in mind that there are two types of stores:

1. Mall or Official Store: This type of store is exclusively for brands. Therefore, if you are not the brand owner or do not have exclusive distribution rights, this option is not for you.
![Tienda-oficial-en-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/rrmMJiLuT9KwYA1eWm26)

2. Marketplace: This is the model we can find in other marketplaces like Amazon. It is designed for multi-brand sellers.

## What types of logistics does Miravia offer?
Like most marketplaces, Miravia offers two types of logistics channels:

1. Delivery by Miravia (DBM): In this case, Miravia takes care of the shipping, ensuring an excellent experience for both sellers and buyers.
2. Delivery by Seller (DBS): Here, the Miravia Seller is responsible for the shipping. It is important to ensure good service to avoid penalties from the marketplace. This logistics model must be authorized by the marketplace and is primarily intended for sellers of bulky, heavy products or those containing hazardous materials.
3. Logistics by Miravia (LDM): This is the platform's fulfillment model launched at the end of 2023. This model has been increasingly prioritized since the beginning of the year and has numerous advantages:

- Better organic positioning in search results
- Operational cost efficiency through Miravia's warehouse with very competitive storage and shipping rates
- Free and environmentally friendly packaging
- Compensation insurance (up to €2000 per product)
- Optional services: bubble wrap, relabeling, withdrawal, etc.
- For consumers, delivery is improved in many cases (2 business days in the peninsula and 1 business day in Madrid), with free shipping and the option to choose between home delivery or collection points.

![Logística-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/6z3ieADlRxKj4khxZAA0)

To sell on Miravia, the options recommended by the marketplace itself are DBM and LDM. Additionally, these offer the most advantages:

- Miravia covers part of the shipping costs, especially resulting in a very competitive rate in the 0-5kg range.
- They take care of collecting the package from the seller's warehouse in the peninsula.
- You can create orders before 23:00 and they will collect them the next day.
- Deliveries are made within 24-48 hours.
- Sellers are not responsible for logistics disputes. Miravia takes responsibility.

## I want to start selling on Miravia. What are the first steps to follow?

The registration process to become a Miravia Seller is very simple.
1. First, you need to fill out the [following registration form](https://sell.miravia.es/home?source=pship_Channable).
2. Validation of your business. As mentioned before, there are two types of stores on Miravia: marketplace or official store. Depending on the one you choose, the documentation you need to provide will be different. Miravia will review all the information to ensure that your products fit with the platform. They will also evaluate your experience selling online.
3. Brand registration. To protect your products, it is important to register them as a brand. If you are not the brand owner but a distributor, you will need to prove that you have authorization from the brand to sell its products.
4. Setting up your store. Once you have been accepted as a Miravia Seller, you can start setting up your store. You will have an account manager to help you with all the steps you need to follow within the marketplace.

## How to integrate your catalog with Miravia
A fundamental step when selling on Miravia and setting up your store is integrating your catalog with this marketplace.

There are different ways to do this. You can do it manually or through one of the modules offered by your CMS. However, we warn you that these options will neither be the easiest to implement nor will they yield the best results.

There is also a way to integrate, optimize, and synchronize the catalog with Miravia automatically. At Channable, we have developed catalog integration with Miravia so that you can manage your catalog and orders centrally and without complications.

## How to configure your catalog with Miravia using Channable
Once you are a Miravia Seller, you can connect your catalog to Miravia through our [API connection](https://www.channable.com/products/marketplace-integrator).

## What to consider during the Miravia catalog configuration

- Categorize your products correctly. It is essential that your products appear in the correct category. To do this, you need to map your categories to those of Miravia. It sounds complicated, but you can do it in a few clicks.
- Optimize your product listing information. If you want your products to stand out from the competition and be attractive, you need to optimize your catalog information. You can use Channable's cause-effect rules for this. These rules allow you to filter products you don't want to sell, improve product descriptions and titles, modify prices, and much more.
- Pay special attention to photos. Miravia is very demanding with the quality of images and very strict with their dimensions.

Once the listing is configured, you can start sending products to Miravia. If there is any error in the product publication, a description of the error will appear, which you must resolve in the rules.

## Order connection with Miravia
To sell on Miravia, in addition to integrating your catalog with Miravia, it is also essential to add the order connection. This will allow you to manage all the orders coming from Miravia directly from the backend of your online store (regardless of whether it is developed with Magento, Shopify, or PrestaShop).

By managing all orders from a single place (you can use the order connection for other marketplaces like Amazon or Zalando, for example), you will maintain better control over your orders, save time managing them, and keep your stock synchronized with Miravia.

## Tips for selling on Miravia more organically
Miravia is a marketplace based on listings, so each seller has a different product page. Therefore, who will have greater visibility in search results? Of course, the one with the most optimized product page.

What kind of improvements can you make on the product page to [stand out and surpass the competition](https://www.channable.com/blog/mastering-marketplace-dynamics)?
- Avoid stockouts by keeping the catalog constantly synchronized.
- Group products with variants. This is especially important in categories like fashion, where it is recommended to group them by sizes and colors.
- Optimize the titles. Miravia allows titles of up to 250 characters. Pay attention to their structure, always adding relevant information such as the brand, model, and other attributes that help describe the product in more detail.
- Use attributes to enrich the product listings. Having them well-mapped will allow buyers to find your products using Miravia's search filters.
- Offer the best price.
- Ensure good ratios in the logistics service.
- Provide the best sales and after-sales management to guarantee positive user reviews.
- And last (but not least), strive to have the best decoration in your official store. It is your storefront within Miravia, don't forget that.

## Marketing Tools
Using marketing tools on Miravia is key to increasing the visibility of your products. These tools are diverse and through them, sellers have the opportunity to highlight new products, offer special discounts, or feature best-selling products. All these tools are available in the Seller Center (Marketing section). The types of tools available are:

- Store Promotion: Discounts on the entire catalog or part of the catalog where the seller has freedom over the percentage and the period. These discounts can be direct on the price or through coupons (regular or for new buyers). These promotions help increase the total basket and/or conversion rate.
- Launch Price: A tool to boost visibility and traffic for new products to start gaining better positioning.
- Miravia Campaigns: The best way to increase visibility and generate good performance metrics like reviews. These campaigns are divided according to their importance:
1. Mega: Special dates like Black Friday, Christmas, Summer Sales are part of this type of campaign. They are the most important campaigns on the platform.
2. A+: Also very relevant campaigns that include a variety of categories.
3. A: Focused on a specific category or brand launch.

- Sponsored Ads: Since the end of May, Miravia has a tool to position your products non-organically. This module is available to all sellers and among the benefits of using it are: increasing brand and/or product awareness, boosting sales, making decisions based on data through result monitoring, pay-per-click only, automation, and simplicity. There are three types of campaigns:

1. Automated: Choose a daily budget and the bid you consider competitive.
2. Specific Products: Select products manually, and the system chooses the most competitive bid for the seller.
3. Manual: The seller can create campaigns manually, selecting products and bids most convenient for them. 

One of its advantages is that it allows organizing campaigns to be more personalized as needed. One of the most important aspects of these tools is that Miravia offers you an 'Exclusive Dashboard' where you can analyze the most important metrics of your store and products so that sellers can make data-driven decisions.

## Miravia Academy
In the Seller Center, sellers have access to a training center called Miravia Academy, available to all sellers, where you can find all kinds of content from webinars and tutorials to infographics to become an expert on the platform.

## Could Miravia be relevant for a European Seller?
The answer is yes, for some months now, sellers/brands from the following countries can open a store on Miravia: France, Italy, Portugal, Netherlands, Belgium, Poland, Italy, Ireland.

Currently, Miravia is only available to Spanish consumers, but the Spanish market has shown exponential growth, up to 20% year after year in recent years, unlike the European market which has stagnated. Additionally, the Spanish market is worth over 40 billion euros, with an internet penetration rate of 90%. The age group that shops online the most is 16-34, which coincides with Miravia's target audience. Spanish consumers place an average of 4.7 orders per month, and more than 62% use marketplaces to search for products, with eight out of ten purchasing through these channels. This makes it a market with favorable conditions.

For these types of sellers, last-mile logistics becomes critical. Therefore, these sellers can activate our fulfillment service (LDM) as long as they verify that they have a Spanish VAT or operate through their own logistics (DBS) from their warehouses. In this regard, all we require is that the order preparation should be completed within 24 business hours and shipping time should be within a maximum of 5 days. We are increasingly seeing success stories from sellers in these countries and across various categories.

## Want to start selling on Miravia now?
If you want to know more details about our integration with this new marketplace, we encourage you to [request a demo with one of our experts](https://www.channable.com/demo). Or if you prefer, you can also [create a trial account in the tool](https://www.channable.com/signup).

How to Start Selling on Miravia

<div class="cta">
<h3>New to Channable?</h3>
<p>Request a demo to see how Channable can help you list, advertise and analyse your products across channels and teams.</p>
Request a demo
</div>

<div
  class="video"
  name="Video markdown component"
  description="Channable CSS Description"
  url="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/kQ83Xt6TjOdBAt9SKyjW"
  thumbnailImage="https://example.com/thumb.jpg"
></div>


<div class="faq">
<h4>This is the first question</h4>
<p>Answer 1</p>
<h4>This is the second question</h4>
<p>Answer 2</p>
</div>


# Markdown syntax guide

Here's a simple footnote,[^1] and here's a longer one.[^bignote]

[^1]: This is the first footnote.

[^bignote]: Here's one with multiple paragraphs and code.

    Indent paragraphs to include them in the footnote.

    `{ my code }`

    Add as many paragraphs as you like.

[asdad](url) as ada as asdasd

<a href="">This should be inline</a> Then other text

<iframe id="ytplayer" type="text/html" width="640" height="360"
  src="https://www.youtube.com/embed/M7lc1UVf-VE?autoplay=1&origin=https://example.com"
  frameborder="0"></iframe>

## Headers

# This is a Heading h1
## This is a Heading h2 
### This is a Heading h3
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## Emphasis

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**This text will be bold**  
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_You **can** combine them_

## Lists

### Unordered

* Item 1
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### Ordered

1. Item 1
1. Item 2
1. Item 3
  1. Item 3a
  1. Item 3b

## Images
![This is a alt text.](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/OPNuGZ6T7CPxnxladbvQ "This is a sample image.")

![This is a alt text.](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/OPNuGZ6T7CPxnxladbvQ =100x80 "This is a sample image.")

## Links

You may be using [Markdown Live Preview](https://markdownlivepreview.com).

## Blockquotes

> Markdown is a lightweight markup language with plain-text-formatting syntax, created in 2004 by John Gruber with Aaron Swartz.
>
>> Markdown is often used to format readme files, for writing messages in online discussion forums, and to create rich text using a plain text editor.

## Tip

[tip]**TIP:**
Channable has a few rules that can help you extract more general URLs from your product URLs. Enabling a higher funnel landing page. In the example above, the estate agent purely needs to identify the URL pattern and implement a rule to modify it accordingly. They are:
1.  [Split text](https://support.channable.com/hc/en-us/articles/115002827785-Rule-split-text)
2.  [Modify text](https://support.channable.com/hc/en-us/articles/115002827845-Rule-modify-text)
3.  [Replace value](https://support.channable.com/hc/en-us/articles/115002817869-Rule-replace-value)
[/tip]

## Divider 

[hr]

---

## Tables

| Left columns  | Right columns |
| ------------- |:-------------:|
| left foo      | right foo     |
| left bar      | right bar     |
| left baz      | right baz     |

## Blocks of code

```
let message = 'Hello world';
alert(message);
```

## Inline code

This web site is using `markedjs/marked`.

This is test of embedded form from Test account (only works in localhost)

[form id="6f5574ef-a325-4868-8280-06fc3fcf3c79"]

[center]Add the content that you would like to center, 
can be html, can be markdown.[/center]

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."

[button link="/"]this is a button link![/button]



Markdown Test - DO NOT DELETE - DO NOT PUBLISH

[TikTok Advertising](https://www.channable.com/blog/tiktok-shop-marketplace-social-commerce-growth) has become one of the most direct ways to reach modern shoppers. With billions of engaged users and unmatched creative potential, TikTok offers brands a unique path to awareness, engagement, and conversions. In this guide, you’ll learn how TikTok ads work, how to set up your first campaign, and how to optimize like a pro, so you can start generating real business impact fast.

## Key takeaways

- TikTok Advertising delivers high engagement and strong conversion potential.

- Easy-to-use ad tools help brands create authentic, high-performing content.

- Precise targeting and simplified setup make TikTok ideal for all skill levels.

- Best practices: hook fast, stay native to the platform, and use trend-based storytelling.

## Getting started with TikTok advertising
If you’re looking for an ad channel that combines scale, creativity, and conversion power, TikTok Advertising is a top contender. With 1.5+ billion active users and unmatched engagement levels, TikTok offers brands a unique opportunity to reach shoppers who are ready to buy. TikTok users are [1.5x more likely to purchase](https://newsroom.tiktok.com/en-sg/tiktok-is-the-platform-where-content-and-commerce-converge-helping-consumers-discover-and-make-their-next-purchase-sg) after seeing a product advertised on the platform.

In this guide, you’ll learn how to set up your ads in TikTok Ads Manager and follow proven tips to maximize your results.

## Why advertise on TikTok?
[TikTok](https://www.channable.com/blog/social-media-advertising) gives brands an energetic creative space so that they can reach audiences who want authentic content and not polished commercials. Benefits include:

**Effective engagement**
Short-form video inspires participation, comments, and shares for the best chance to create viral momentum.

**Creative ad tools**
TikTok’s built-in video editors, templates, and effects make it easy to turn simple footage into scroll-stopping ads.

**Outcome-based objectives**
Choose goals such as awareness, traffic, leads, or conversions, and optimize based on measurable results.

**Precise targeting**
Reach audiences by demographics, interests, behavior, or allow TikTok’s algorithm to automatically optimize your distribution.

**Robust reporting**
Dashboard insights and custom reports help you track performance and refine your strategy.

## How to advertise on TikTok​ in 7 steps

### Step 1: Create your TikTok Ads Manager account

1. Go to TikTok Ads Manager and sign up using your email or phone number.

2. Add business details: location, time zone, industry, and currency.

3. Switch to a Business Account in the app:
*Settings & Privacy → Manage Account → Switch to Business Account*

### Step 2: Set up billing and payment
Add billing details, tax info, and choose** manual** or **automatic** payments.

**Note**: Once automatic payments are selected, you cannot switch back.

### Step 3: Create a TikTok ad campaign
Click the red **Create Ad **button in your dashboard anytime to start building your campaign.

### Step 4: Choose your campaign objective
TikTok offers four simplified objectives:

![Blog TikTok Advertising - Image_01.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ja4DUHQT72xwWltrDgSA)
- **Traffic** – Drive visitors to your site or landing page.

- **Community interaction **– Grow followers, views, and engagement.

- **Lead generation** – Capture customer information via TikTok forms.

- **Website conversions** – Ideal for eCommerce brands focused on sales.

### Step 5: Select your target audience
Choose between:

![Image_02 (4).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NZx5vQ4xS82cjOg5sRQs)
**Automatic Audience**
Let TikTok choose the best audience based on your goals, creative, and performance data.

**Manual Targeting**
Refine by:

- Location

- Gender, Age, and Language

- Interests (e.g., beauty, fitness, gaming)

- Behaviors (likes, comments, interactions)

**Example**: A skincare brand can target users interested in “Skincare,” “Beauty Enthusiasts,” or users engaging with related videos.

### Step 6: Set your campaign budget and schedule

Your campaign budget is the amount that you’re willing to spend on running your ads. You can choose between a ‘Daily budget’ or a ‘Lifetime budget’. If you choose the first option, determine your daily ad spend (minimum $5) and how long you want your campaign to run. For flexible campaigns, choose the "No end date" option and stop it whenever you want.
Choose:

![Image_03 (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/LQBQRbpFQuCfWrSSKzSX)
- **Daily budget** – Min. $5/day

- **Lifetime budget** – Spend cap over entire campaign

Select a fixed end date or run indefinitely with the **No End Date** option.

### Step 7: Create your TikTok ad

1. Upload videos or build new creatives using TikTok’s templates.

2. Add ad text (12–100 characters; preview to avoid truncation).

3. Choose a CTA. Some examples of good CTA can be found below:

- Shop Now

- Learn More

- Sign Up

- Download Now

- Book Now

- Apply Now

- Contact Us

Click **Submit** to launch your ad.

## 3 TikTok ads best practices
### 1. Use the right content structure
As with all video ads, it’s important to have a hook, highlight your unique selling points, and end with a clear call-to-action. Here are some additional tips to make your ads stand out on TikTok:

- Hook viewers in the first 6 seconds with suspense or surprise to boost engagement and watch time.

- Introduce your product or value proposition within the first 3 seconds.

- Keep viewers engaged by making use of unique transitions, stickers, and graphics.

- End with a strong call-to-action so viewers know what action you want them to take.

**Pro tip**: Suspense or surprise in the first 6 seconds can drastically boost watch time.

### 2. Stay native to the platform
Using an ad that you’ve used on another ad platform on TikTok is setting yourself up for failure. The creatives that usually perform best are ones made specifically for TikTok. If you’re new to the platform, it’s a smart idea to spend some time watching popular TikToks to understand what works. To maximize your ad's impact, feature real people like creators, employees, or customers in a DIY, authentic style that resonates with TikTok's user-generated content.

### 3. Use trends as storytelling templates
Trends offer ready-made story frameworks. With 7**7% of users enjoying branded trend-based content**, tapping into current sounds, memes, or challenges can significantly increase engagement.

Explore trending formats in TikTok’s **Creative Center → Trends**.

**Tip**: [TikTok Ad Library](https://ads.tiktok.com/business/creativecenter/inspiration/topads/pc/en?rid=1qlfbuybx8z&period=30&region=NL) is a goldmine for high-performing creative examples.

## Learnings

- TikTok Advertising combines scale, creativity, and high-intent audiences.

- The platform’s tools and simplified Ads Manager make campaign setup fast.

- TikTok’s audience is conversion-ready and highly interactive.

- Authentic, trend-aware, fast-hooking content performs best.

- TikTok Advertising is essential for brands that want to grow in 2024 and beyond.

## The bottom line
TikTok Advertising gives brands a chance to show up authentically, creatively, and powerfully in front of highly engaged consumers. With the right content structure and a trend-aware approach, you can turn TikTok into one of your highest-performing channels.

Want to go deeper into social commerce and cross-channel ad strategies?
Explore more insights on the [Channable blog](https://www.channable.com/blog).


TikTok advertising: The complete guide

If you’ve ever spent hours fixing messy product data or tweaking feeds for each sales channel, you know how quickly feed management can turn into a full-time job. In this post, we’ll show you a fast way to automate feed optimization using Channable’s Rule Engine.

The Rule Engine is an intuitive feature of Channable’s [product feed management tool](https://www.channable.com/products/product-feed-management-tool) that lets you clean, transform and optimize your product data using predefined rules, so your feeds always meet channel requirements, stay up to date and perform their best without endless manual edits. For businesses focused on eCommerce automation, this feature is a go-to solution for keeping feeds running smoothly.

## Key takeaways

- Channable’s Rule Engine lets you automate feed optimization to save time, reduce errors and keep product data up to date.
- The Shared Rules feature lets you apply the same logic across all channels and projects instantly.
- You can easily tailor your e-commerce automation rules to each platform so every export meets requirements and is fully optimized.

## What is Channable’s Rule Engine?
Channable’s Rule Engine is the part of our [multichannel eCommerce platform](https://www.channable.com/products/product-feed-management-tool) that lets you automatically change, improve and customize your product data before it is sent to any channel.

Instead of manually cleaning and editing your product data for each sales channel, you can add rules to optimize your feeds automatically. This saves hours of tedious work, ensures your data is always up to date, and helps your feeds gain maximum visibility and performance. 

Whether you are managing one e-commerce automation feed or dozens across different markets, the Rule Engine makes it easy to standardize, enrich and tailor your data to meet each channel’s requirements.

## Step by step: Automate feed optimization with Channable’s Rule Engine
The Rule Engine lets you apply a system of “if this, then that” rules that control how your products are displayed across your channels.

Each “If” represents a condition, and each “then” represents an action. You decide which actions you want Channable to automatically take whenever a specific condition occurs within your product data.

This approach combines product feed optimization with automation which gives you full control over how your e-commerce automation feed is prepared so that you can be sure your exports are both accurate and high-performing.

![Image1.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmfkvqgrfbiaq07uy2ns90hh0)

### Step 1: Import your product data
Bring your data into Channable from your ecommerce platform, spreadsheet, ERP or any other source. With Channable, you can import from multiple sources at once into your e-commerce automation feed even if they use different formats.

### Step 2: Create a new rule
Go into the Rules section on the Channable platform to create a new “if/then” rule.

Let’s say your product data contains some items that do not include price information, and you want to exclude those items from your product feed. To do that, you can simply set a rule like this:

- If “price” + “is empty,” then take “all fields” and “exclude”.

### Step 3: Stack multiple rules for automation
Rules can run in sequence so you can chain actions together. 

For example, in addition to excluding unpriced items, you can decide to set extra rules to exclude these items too with the following example rule(s): 

- Low price: If “price” + “is less than or equal to” + “10”
- No image: If “image_link” + “is empty”
- No stock information: If “stock” + “is empty”

Learn more about our rules and how they work with our [help center](https://helpcenter.channable.com/hc/en-us/categories/201058022-Rules).

### Step 4: Apply rules to specific exports
Choose which rules apply to which channel. 

For example, you might use a rule to remove HTML from product descriptions to meet the [formatting rules for Google Shopping product descriptions](https://support.google.com/merchants/answer/6324468), while for [Amazon advertising](https://www.channable.com/blog/amazon-advertising-strategy) you might set a default shipping cost in the “shipping” field whenever it is empty to avoid incomplete listings.

### Step 5: Let Channable run the automation
Once rules are in place, Channable applies them in your e-commerce automation feed every time your data updates. That means your feeds stay optimized, accurate and ready to perform without you having to make manual edits each time.

## Why are rules so effective for automating feed management?
You can use rules to optimize at every stage of your multichannel campaign. Plus, our system includes a Shared Rules feature and marketer-friendly templates designed to overcome common challenges you face when managing eCommerce automation feeds across multiple channels.

![Image2.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmfkvqgsybh6i06uwm0qtr17i)

### Clean and standardize your data
Product data from multiple sources often comes in different formats. The Rule Engine can reformat prices, standardize size information and strip out placeholder text in seconds. With Shared Rules, you can apply these clean-up rules across all projects and channels instantly.

### Adapt your data for each channel’s rules
Each platform has its own quirks, from field formats to required attributes. The Rule Engine lets you create channel-specific adjustments so your exports always meet the right standards without affecting other channels.

### Boost performance and relevance
Enhance your listings to attract more clicks and conversions. The Rule Engine combines data-driven [insights and analytics](https://www.channable.com/products/channable-insights) to ensure you are displaying the most relevant products at the right times so that you get the best performance out of your campaigns.

## Smarter eCommerce automation for your product feeds
Managing product data across multiple channels can quickly become a major time investment without the right systems in place. Channable’s Rule Engine makes the entire process faster and more efficient. It gives you more control while removing the need for constant manual work. The result is cleaner data, faster updates and feeds that are always ready to perform.

See for yourself how much time and effort you can save. [Start your free demo today](https://www.channable.com/demo) and experience the difference our Rule Engine can make for your eCommerce feeds.

How to automate feed optimization with Channable’s Rule Engine

The importance of Amazon Ads should be common knowledge by now for most eCommerce brands. Amazon has established itself as an eCommerce juggernaut, holding a [market share of 37.8%](https://www.repricerexpress.com/amazon-statistics/) in the US. What’s more, Amazon’s impressive eCommerce revenue is built on the backs of numerous small and medium-sized businesses, with [over 60%](https://sell.amazon.com/blog/amazon-stats) of sales on Amazon coming from independent sellers.

Getting the most from Amazon Ads depends on a slightly different approach to what you may be used to with other ad platforms like [Google Ads](https://www.channable.com/integrations/google-adwords-tool) or [Facebook Ads](https://www.channable.com/blog/enhance-facebook-conversion-rates). To ensure your digital marketing strategy is as effective as possible when using the platform, one of the first things to get right is your Amazon PPC Campaign Structure.

## What is the Amazon PPC Campaign Structure?

Your Amazon PPC Campaign Structure describes how you organize and manage your campaign. It determines how, when, and where your ads appear. A good Amazon PPC Campaign Structure is fundamental to providing your marketing efforts with transparency and control. 

While there are certain aspects of Amazon Ads that are out of your control, such as the precise way that the eCommerce giant’s secretive algorithm works, digital marketers will find that there are still a number of things that they can control - and this is where a good Amazon PPC Campaign Structure comes in.

## How to structure your Amazon PPC campaign for eCommerce success

![Amazon PPC Campaign for eCommerce success.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/62PNHUSXWyWyELXOL8Kw)

Unfortunately, you can’t simply press a button, launch a single automatic Amazon Ads campaign, and watch the sales come rolling in. Instead, to achieve all your marketing objectives on Amazon, it’s likely you’ll need several different campaigns, each based around its own product set and boasting unique objectives.

To ensure you have optimized your Amazon Ads campaign, there are several [Amazon ads best practices](https://www.channable.com/blog/best-practices-creating-amazon-ads) to follow. One of them is certainly getting your Amazon PPC Campaign Structure right. In order to do so, there are a few terms worth getting to grips with before you get started. We’ve listed some of them below:

- **Automatic and Manual Targeting**

Although automatic targeting is dismissed by some, in reality, both automatic and manual campaigns can play useful roles within your digital marketing strategy. Automatic targeting works by allowing  Amazon to identify keywords based on the title, description, and other sections of your product listing. This means automatic targeting requires little manual input, but can deliver poor ad targeting - and poor ROI as a result. 

Manual targeting, on the other hand, undoubtedly requires more effort in terms of keyword research, especially as your manual campaign could consist of more than one ad group, each requiring its own keywords. However, you could achieve higher ROI in return for your efforts.

Rather than deciding whether an automatic or manual approach is right for your Amazon PPC Campaign Structure, it is possible to use both. In fact, automatic targeting can be hugely useful for finding the best-performing keyword search terms for a particular product. Then, you can leave manual targeting to focus on exact matches.

- **Bulk operations**

As mentioned previously, your Amazon PPC Campaign Structure is not likely to consist of just a single campaign. When working with multiple campaigns, making adjustments can be a lengthy process if you decide to do everything manually. With bulk operations, however, you can alter bids and keyword placements for multiple campaigns simultaneously, helping you maintain a standardized structure.

Remember, however, just because it’s possible to make adjustments to multiple keywords at once, this doesn't mean you should necessarily use as many keywords as possible. For instance, our recent [interview with Jeff Cohen](https://www.channable.com/blog/amazon-automation-multichannel-mix-interview-jeff-cohen), an Amazon Tech Evangelist, highlights that no two campaign structures are the same. When developing Sponsored Products campaigns, he advises using no more than 5-10 initial keywords per campaign.

- **Negative Keyword Creation**

![Negative keyword creation.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/w11sTJA8TQGhpwJT3MR3)

Negative keywords describe those that are either irrelevant to your campaign or unlikely to lead to conversion. Including negative keywords is important for a well-performing Amazon PPC Campaign Structure, as they prevent you from wasting bids on irrelevant traffic.

Good negative keywords to include in your campaign structure might include competitor brands, misspellings, or anything else that you think won’t deliver good ROI. However, don’t be too hasty when creating negative keywords. Use keyword analysis to ensure that a term isn’t relevant before you dismiss it.

- **Powerful If/Then Rules**

Amazon recently launched rule-based bidding, where users set manual conditions based on if/then rules. This allows Amazon to automatically adjust bids whenever certain conditions are met. This could mean keeping a close eye on performance metrics, increasing bids for high-converting keywords or decreasing bids for underperforming ones. Note that with [Channable’s Amazon Ads connection](https://www.channable.com/products/ppc-tool/amazon-ads), it’s possible to create dynamic sponsored product ad campaigns for Amazon easily using automation rules, like the if/then feature.

[![PPC.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Wa2tAP7jQceAnStbTGyY)](https://www.channable.com/products/ppc-tool)

- **Dynamic Campaign Settings**

Just because your eCommerce marketing strategy stands to benefit from an effective Amazon PPC Campaign Structure, this doesn’t mean it should be overly rigid. In fact, dynamic campaign settings should play a part within your structure to ensure your campaigns are flexible enough to adapt to changing customer behaviors or market conditions. 

With sponsored product ads, it’s possible to activate dynamic bids so your bid will be increased or lowered based on the likelihood of a click converting into a sale. This is what happens when you choose “Dynamic Bid – Up And Down” from the settings menu, however, it is also possible to set your campaign to “Dynamic Bid-Down Only” if you simply want to ensure your ad doesn’t appear in searches for irrelevant products.

## Use your Amazon PPC Campaign Structure to Supercharge your Marketing Strategy

![Channable's Amazon PPC Campaign Structure.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NpajhmL3TKqbELHb9QPo)

Don’t expect your Amazon marketing strategy to deliver results automatically. There are automation features, of course, to help you improve your structure, but it still requires work. To be effective, an Amazon PPC campaign should be monitored to ensure it’s delivering the kind of return you expect. 

At Channable, we understand the importance of your [Amazon PPC](https://www.channable.com/products/ppc-tool/amazon-ads) campaign structure. Last month, we launched a new Bid & Budget Optimization feature to ensure your campaigns focus on high-traffic keywords, make use of negative keywords, use product detail pages correctly, utilize automatic targeting, and monitor your results. And best of all, we can handle all this for you.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/N73rUbBF1kA?si=9QwCHf9LBqfjn5aV" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

Part of Channable's end-to-end marketplace solution, Amazon Ads could be your ticket to a greater return on investment from your marketing strategy. Learn how to manage thousands of ads across the Amazon marketplaces and streamline every step of your campaign setup, data and optimization. 

Channable offers an A-Z eCommerce solution tailored to your needs. Maximize visibility, boost sales, and simplify management with our intuitive platform.

[Sign up for a demo today](https://www.channable.com/products/ppc-tool/amazon-ads) to find out more. 

The Ultimate Guide to Setting Up An Amazon PPC Campaign Structure

To delve deeper into the dynamics of this thriving marketplace, we sat down with Shakhil Shah, to discuss Allegro's operations and strategies. From customer demographics to seller insights, Shakhil offers valuable insights into Allegro's journey and its future prospects.

## Allegro is a popular eCommerce platform in Poland. Could you share some insights into your customer base, including their demographics and shopping behaviors?

Allegro has traditionally dominated the Polish market, boasting an impressive customer base of **19 million** active buyers in the region. 

With the recent expansion to allegro.com and Allegro.cz, our platform has become accessible to buyers and merchants across the EU. We've observed over 20 million visits per month, reflecting the platform's widespread appeal and consumer engagement.

## What types of products or sellers tend to perform best on Allegro, and are there any specific categories where you've seen exceptional growth?

Our platform covers 14 categories, with Consumer Electronics, Home & Garden, Fashion, Automotive, and Kids emerging as top performers. 

Allegro is the primary consumer touchpoint when buying online in Poland. Over 400m attractively priced offers from more than 140k merchants converted into GMV from Polish operations growing by 10.5% YoY in Q3. This is significantly faster than the country’s overall nominal retail sales, with over one-third of the GMV growth coming from high-frequency categories like Supermarket and Health & Beauty.

However, notable growth has been witnessed in Health & Beauty and Supermarket categories, especially in pet products. 

![image_01 (4).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/BqwTn5J0Qwi99EKjyzRB)

Allegro's value proposition resonates with consumers seeking convenience and competitive prices, driving substantial year-on-year growth in key segments.

## Are there any specific categories where Allegro has exclusive offers? What are your categories with the strongest seller and consumer base?

While categories like Consumer Electronics and Home & Garden traditionally attract strong seller and consumer bases, we're constantly exploring opportunities for exclusivity across various segments. 

Health & Beauty presents significant growth potential, aligning with evolving consumer preferences and market trends.

## For new sellers looking to get started on Allegro, what are the key steps and requirements they need to meet before listing products?

Getting started on Allegro involves creating an account and understanding the platform setup. We provide comprehensive resources, including registration guides and Allegro Academy courses, to facilitate a seamless onboarding process. 

Additionally, sellers must ensure competitive pricing, reasonable delivery costs, and efficient delivery times to optimize their listings' performance.

It's also worth noting that Allegro is more than just a marketplace to its consumers, it is also used as a product search engine, 34% of online shoppers in Poland begin their product search on Allegro compared to 26% using Google, however, what's interesting here is the conversions to sales, of the 26% using Google, 49% end up completing their purchase on Allegro.

## Can you give a few examples of common mistakes/pitfalls in the product data that sellers share with Allegro?

International sellers often grapple with challenges such as uncompetitive delivery prices or lengthy delivery times, which can deter potential buyers. 

![image_02 (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/TWUNSiVlQYuYHaualXrK)

It's essential for sellers to conduct thorough market research, optimize product data, and leverage Allegro's promotional tools to enhance visibility and sales, that said there are ways to improve this by becoming a SMART! seller and or using the One Fulfillment service by Allegro.

In addition to the above, while we do not make recommendations on how to price products on the platform, it is always worth looking at what competitors are selling the same product for, this is where its important to do research on similar products being sold on the platform and look at ways where you as a seller can offer added value to the customer. 

Finally, creating visibility is imperative to success, promoting, advertising and taking part in the various sales campaigns will help you grow your business.

## Can you tell us about any promotional tools or features that Allegro offers to help sellers increase their visibility and boost sales?

Allegro provides a diverse array of promotional tools, including participation in sales campaigns like SMART! Week and Black Weeks, along with self-service marketing and advertising options. 

Other than sales campaigns, we have various marketing and advertising tools available, most of these are accessible through the self-service tool on the platform. More information about the specific tools can be found on the [Allegro Ads Page](https://allegro.pl/ads/boost-your-sales-on-allegro).

These tools empower sellers to effectively showcase their products and capitalize on seasonal and promotional opportunities.

## Finally, how does Allegro plan to stay competitive and evolve in the ever-changing eCommerce landscape, and what opportunities can sellers look forward to in the future?

Allegro remains committed to expanding its presence across Central Europe, with upcoming launches in Slovakia, Hungary, Slovenia, and Croatia.
 
By delivering a compelling value proposition and fostering innovation, we aim to cement Allegro's position as the preferred destination for online shopping in the region. 

Sellers can anticipate continued growth opportunities and a dynamic marketplace environment conducive to success.

> It’s our aim that, by the end of 2024, shoppers all over Central Europe will be choosing their Christmas gifts on Allegro - Roy Perticucci, Allegro CEO, stated in the Q3 results press release.

Shakhil Shah has provided valuable insights into the value of Allegro, Poland's leading eCommerce platform, and its growth journey. 

With a keen understanding of customer behaviors, a diverse array of product categories, and a commitment to empowering sellers, Allegro may be the next channel needed in your multichannel mix. 

Check out more on you can get selling on [Allegro](https://www.channable.com/integrations/allegro) with Channable today.

Interview with Shakhil Shah and Allegro Marketplace

<h3>Tips on how to select the products for Amazon</h3>
<a href="https://www.amazon.co.uk" target="_blank" rel="noopener noreferrer">Amazon</a> is a marketplace with a very high sales potential, but how can you sell on it in a profitable way? The key to success is to choose the right products to display on the platform. Indeed, it is very likely that some of your items are not performing well on Amazon, while others sell like hotcakes. It is fundamental to carefully select the products you want to sell on Amazon. We’ve written a few tips on choosing which products to sell on Amazon:
<ul markdown>
 	<li>**Easy to ship products**
By choosing to sell small and light products, you can lower the shipping costs in your ads. The shipping cost has a big impact on the purchase decision of the customer; the lower it is, the more likely you are to sell the product.</li>
 	<li>**Products with prices that are not too low**
Amazon charges a cost-per-sale fee (CPS), which means you pay a fee every time you sell a product. Therefore, advertising a cheaper e.g. €2.00 product is not very profitable. Try to sell only products that are worth selling, taking into account the commission.</li>
 	<li>**Specific and targeted products, containing relevant and complete information**
It is much easier to sell a product called "15-inch MacBook Black Cover" than "Laptop Cover". Why? Even if the second title matches with many keywords used in the Amazon queries, it will hardly ever correspond to what the user is really searching for. Always try to give a complete description of the product, by listing its model, its color, its size, and so on, so that users already have an entire overview of the item before clicking on it. Of course, this depends on your familiarity with the products you want to sell. If they're already being sold on Amazon, this could mean that the content has already been provided by another supplier</li>
 	<li>**Products that match customers' wishes**
In order to give you a little insight into what sells best, Amazon created a "bestsellers" corner on its website. In this feature, all the top-selling products are listed by category. If you can advertise these items at a lower price than other merchants, then you’ll be sealing the deals!</li>
</ul>
In order to only send products with the highest selling potential, you will need a good tool to filter between the products that are going to be sent to Amazon and those that aren’t. Channable’s <a href="/products/product-feed-management-tool">data feed management tool</a> could save you loads of time here. How?

The biggest challenge for selling on Amazon is to get your product information right in order to meet the requirements of Amazon. Channable’s smart rules enable you to very easily optimize your product information to meet Amazon standards, which is extensive. Examples of how to use the rules can be found below.
<h3>Attribute builder for completing mandatory information</h3>
It can take a whole day to modify your information to Amazon’s standards by yourself, especially when you're selling products in many different categories. That is why Channable developed an attribute builder for Amazon. This feature helps you to easily match your product information with the requirements of Amazon. Here is an example of a shop with many different categories in Channable:

![01_Amazon Profit_Image_01_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/znz60SAR1Kjeo0xJQAlf)

Once you click on one of these categories, you will see the different mandatory attributes in red (see example below). In order to help you, Channable provides you with a description of the required information needed for that column. You just have to click on the title, and you will see a suggestion of what the accepted values on that column are. You can then either map this column with a field from your feed (i.e. color field) or add a static value (i.e. if you sell only products for women, you can fill the column Department with “women”).

![02_Amazon Profit_Image_02_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/xckAEMknTGOXpWyeSFvl)

<h3>Filtering products based on their size</h3>
The above tips can be applied to an example feed from an online cosmetics shop. Based on the above, only products that are worth more than €10.00 with a maximum size of 30 cm will be sold on Amazon. This restriction can be implemented with the following rule:

![03_Amazon Profit_Image_03_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/jzQJvqWZS7S7lAcGnvoy)


By excluding these products, they are not permanently deleted from the feed, instead, they are just not sent to Amazon. If one of the products costs €9.00 today, it will be excluded. But if tomorrow its price increases to €11 on your online shop, it will be automatically sent to Amazon.
<h3>Filling in missing information with the rules</h3>
As mentioned above, products with complete information sell better. Complete missing information can also be done in the Channable tool:

![04_Amazon Profit_Image_04_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/fDrNezQWSZSimSbAz6Ay)


In the example above, the field "color" was not filled for all the shop’s products. A rule can be created in the tool to retrieve this information from another field e.g. "description". This rule allows you to find a certain value in the product information and copy it to an individual field that is recognized by Amazon.

It is also possible to create rules based on the results in Analytics. This allows you, for example, to exclude products with a low conversion rate.

Now that you know how to implement a good strategy on Amazon, you can start filtering your products and selling them on the top eCommerce marketplace!

Amazon Ads is part of Channable's end-to-end marketplace solution, making it even easier for advertisers to access the benefits of Amazon PPC adverts. Learn how Channable can optimize and accelerate your Amazon PPC campaigns and how you can manage thousands of ads across marketplaces. [Sign up for a free trial today!](https://www.channable.com/signup)

Easy ways to make more profit on Amazon

It's getting colder outside and we are slowly approaching Christmas. Millions of people are looking for the perfect gift for their loved ones. As many people don't want to leave their house to participate in the Christmas shopping marathon, they order their presents from home - online. So the question is: Is your online store ready for the Christmas business? With these tips, we are sure you will succeed and sell more.
<h3>1. Your homepage</h3>
**Responsive design**
Ever tried to scroll from one side of a homepage to the other on a mobile device? Then you know - it's not fun. Nowadays, responsive design is a must for every homepage and online store. Make sure to offer your potential customers the best homepage experience and invest in a responsively designed website.

**Optimize website speed**
3 seconds is all you have - this is the maximum amount of time it takes a website user to leave when a page is not responding. Increase the speed of your website and improve your user experience to encourage browsing and purchasing.

**Christmas design and festive layout**
Get potential customers into the Christmas spirit. Change teasers and slideshows into a winter wonderland, feature seasonal products and display high-quality pictures, graphics and/or videos. These will grab the customer’s attention and result in a longer stay on your homepage, which could lead to higher conversion rates.
<h3>2. Products</h3>
**Promote best-sellers**
Do you have any best-sellers that continually perform well throughout the year? Make a special promotion presenting them as an "often bought by others" or apply a discount on those products. If they sell well during the year, they will probably also perform well over Christmas.

**Modify product descriptions**
Add value to your products with holiday-specific pictures or modified product descriptions. Add for example "Perfect for Christmas" or "the perfect Christmas present" etc. so your products appear on the search terms "Christmas" or "present".

**Stock**
Prepare for potential stock shortages! Get an alert before your stock falls to zero. By increasing your minimum stock level, you will be able to process your orders without stress or stock shortages. Exclude products which are out of stock to make sure that only available items are shown. You can update your data several times a day on those marketplaces to ensure that your products are shown with up-to-date information on price comparison sites, display ads or others. Another way to encourage customers to finalize their purchases is to post how much stock you have left.
<h3>3. Increase traffic</h3>
**Rethink your advertising strategy**
lure more visitors to your e-commerce platform with the help of Google AdWords or remarketing to reach a higher conversion rate. With Channable you are able to optimize your product feeds and even feed based text within minutes.

**Place your products on price comparison sites**
Consumers will compare your prices on the internet. So make sure to be found on any price-comparison site that is relevant for your business.

**Consider selling on marketplaces**
Have you just started a web store and people don't know about you yet? Then consider selling your products on online marketplaces. Each month, there are millions of unique visitors on Amazon, Cdiscount or eBay <a href="/integrations?channel=marketplace" target="_blank" rel="noopener noreferrer">(you can find more marketplaces here)</a>. Take advantage of their name, amount of visitors and customers to sell more!
<h3>4. Deliveries</h3>
**Communicate delivery times**
Have you ever been desperate for your package to arrive on time? Then you know how crucial it is to communicate the exact delivery time. Check the delivery deadlines with your couriers prior to guaranteeing delivery before Christmas to your customers. Communicate all the delivery times, even if they are after Christmas day.

**Free delivery and packaging service**
Free delivery is one of the top reasons to buy online and spend more money (as shoppers are saving on delivery costs). Also, make your customers happy by offering free gift wrapping, for example for Amazon you can easily share this information in Channable’s attribute builder. Regular shoppers will appreciate the service. Don't forget to buy enough wrapping paper and scotch tape!

**Return policy**
Offer free returns and a longer return period than usual. No need to stress people out during their Christmas break to return unwanted presents. Give them at least 30 days to return their unwanted gifts.

So, are you ready for this year's holiday shopping? If you need help on optimizing your product feeds, setting up your marketplaces or feed based text ads, let us know. We will support you by setting up your first product feed in our feed management tool. Test it now for free and ask for a demo from one of our experts. Happy Christmas selling everybody!

How to sell more: Get ready for the online holiday shoppers

<h3>Een verschuiving in de vacaturemarkt</h3>
Vroeger keek je nog wel eens in de krant om een passende en leuke vacature te vinden, tegenwoordig gebeurt alles online. Niet zo gek ook, want de vacaturemarkt is een enorm dynamische en snelle markt geworden. Vacatures bereiken een steeds grotere doelgroep en het aantal reacties stijgt de pan uit. Reageren op een interessante vacature doe je dan ook direct, of uiterlijk binnen een paar dagen. Het plaatsen van vacatures en het verwijderen van vervulde vacatures wisselt zich in razendsnel tempo af. Bedrijven in deze markt kiezen er daarom steeds vaker voor om een datafeed te gebruiken voor het online adverteren van vacatures.

Dit gaat echter niet altijd zonder problemen. Het kan namelijk voorkomen dat de data niet voldoet aan de specificaties van het desbetreffende platform. Ook kost het veel tijd om elke keer als vacatures vervuld zijn, de advertenties handmatig te pauzeren en/of aan te passen op de platformen waar geadverteerd wordt. Er is gelukkig een manier om dit hele proces makkelijker te maken.
<h3>Voordelen van datafeed management</h3>
Een datafeed managementtool, zoals Channable, kan nuttig zijn voor zowel werkgevers, uitzendbureau’s en/of vacaturebanken (jobboards) omdat:
<ul markdown>
 	<li>het mogelijk is om vacatures voor de juiste doelgroep op het juiste moment te plaatsen</li>
 	<li>het tijd, geld en middelen bespaart <span style="font-weight: 400;">door </span><span style="font-weight: 400;"> </span><span style="font-weight: 400;">één dashboard te gebruiken om alle advertenties op externe platformen te beheren</span></li>
 	<li>potentiële werknemers altijd vacatures zien die nog niet vervuld zijn</li>
 	<li>je een stapje verder kunt gaan, door bijvoorbeeld te adverteren met het aantal vacatures in een bepaalde branche, stad of regio, of met een maximum voor salarissen in de branche</li>
 	<li>je eenvoudig op meerdere kanalen kunt adverteren (bijv. tekstadvertenties, display, retargeting etc).</li>
</ul>
Klinkt goed toch? Diverse bedrijven maken al gebruik van Channable om advertenties te creëren voor vacatures en zijn tevreden klanten. Een voorbeeld hiervan is Blue Mango Interactive, het marketingbureau van Randstad, <span style="font-weight: 400;">een van de meest toonaangevende bedrijven in de vacaturemarkt:</span>
<blockquote>
<p style="text-align: center;">‘Met meer dan 4.000 vacatures in 26 verschillende sectoren in 2402 steden door heel Nederland, is Randstad een van de grootste vacaturesites in Nederland. Dankzij de dynamische advertenties van Channable kunnen we alle vacatures van Randstad automatisch en in real-time creëren en activeren met behulp van zeer specifieke en dynamische zoekwoorden, ad copy en landingspagina's.’</p>
<p style="text-align: center;"><i>Gemma van Dorst - Search Specialist bij Blue Mango Interactive</i></p>
</blockquote>
<p style="text-align: left;">Channable biedt je de middelen om datafeeds te optimaliseren en aan te vullen naar de specificaties van meer dan duizend kanalen.</p>

<h3>De toepassing van dynamische tekstadvertenties in Channable</h3>
Als je een datafeed hebt ingeladen in Channable, kun je ook aan de slag met dynamische tekstadvertenties. Op basis van jouw datafeed kunnen campagnes, advertentiegroepen, advertenties en zoekwoorden opgezet worden. Door middel van het instellen van regels kun je ervoor zorgen dat advertenties automatisch gepauzeerd worden als de vacature vervuld is. Je kunt zelf bepalen welke velden uit de feed je wil gebruiken, alles is volledig naar wens aanpasbaar. Het is mogelijk om bijvoorbeeld campagnes op stad niveau in te stellen of advertenties gericht op een bepaalde branche. Je hebt maar één template nodig om honderden advertenties te genereren!

In het voorbeeld hieronder kun je zien hoe je honderden unieke advertenties kunt creëren op basis van de branche (industry), regio (region) en aantal vacatures. Je datafeed vult de dynamische velden automatisch in.

<img class="aligncenter size-large wp-image-7712" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4buZojcS8S5pphXehDgM" alt="" width="900" height="437" />

Deze feature van Channable is beschikbaar voor Google AdWords tekstadvertenties en is binnenkort ook beschikbaar voor Bing Ads! Probeer onze gratis proefversie, en ervaar zelf hoe gemakkelijk het is om vacatures te adverteren via een datafeed managementtool.

Advertise Job Vacancies Online with a Feed Management Tool

This is how it looked before:

<img class="alignnone wp-image-7658 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/YZjIbmChTI26b6hHf5Ze" alt="" width="364" height="365" />

And this is where you can find the Shopping campaigns tab now:

<img class="alignnone size-full wp-image-7747" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/WdpKUM7NSJ6hpP8meaGy" alt="" width="1444" height="780" />

Find Shopping campaigns in its own tab

<span style="font-weight: 400;">Understandably, not all of you have Valentine’s appropriate gifts. For those of you that do, we have some tips below, but there are other ways to boost website traffic and piggyback off this gift giving event. We’ve written this blog in three segments:</span>
<ul markdown>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">First, inspiration on how to incorporate Valentine's if you’re selling non-romantic items</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Second, tips for feed optimisation if you do sell Valentine's themed products</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Third, tips about how to use our <a href="/products/ppc-tool">Text Ads feature</a> to help with Valentine's promotion</span></li>
</ul>
<span style="font-weight: 400;">So without further ado, here is our Valentine’s how to:</span>
<h3><b>Be inspired this Valentine's</b></h3>
<span style="font-weight: 400;">This recommendation is for those of you that think you’re not Valentine's suited. There are some great examples online of how non-romantic brands advertise at this time of year. One way to do it is to </span><b>create content</b><span style="font-weight: 400;">. After all, some of the most searched for terms during February include gift ideas, outfit ideas, date ideas, etc. By creating Valentine’s content, you can engage with and inspire consumers in more creative ways to get them to visit your webshop. </span>

<span style="font-weight: 400;">You can easily distribute the content using Channable. If you already have your customers’ information in a data feed, you can easily upload this information into Channable and then create a custom CSV file containing this specific target market to send them the market specific content. </span>

<span style="font-weight: 400;">For instance, you could create a CSV with all customers who have bought a certain item in the recent past and create a </span><b>newsletter </b><span style="font-weight: 400;">for them promoting a certain product that’ll go perfectly with their recent purchase this Valentine’s Day. Get creative with puns like “No Valentine's date? Let us light up your life” if you’re a lamp seller, or “Does size really matter? Browse our sofas and judge for yourself” if you sell furniture.</span>

<img class="aligncenter wp-image-7772 " src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/SjAUa6wXScOg8Ko0B7k6" alt="" width="811" height="396" />

<span style="font-weight: 400;">
According to Google, one of the biggest target markets are men over this romantic period, who also tend to spend more on presents. Consider creating content specifically targeted to different markets and selling on the sites they frequently visit. Couples aren’t the only market this holiday, there has been a rise in gift exchange between colleagues, friends, and even pets!</span>
<h3><b>Valentines-ify your feed</b></h3>
<span style="font-weight: 400;">For those of you who are lucky enough to have more Valentine's appropriate items, such as gifts, jewellery and raunchier numbers, here are some ways to make your feeds even more attractive this Valentine's.</span>

<span style="font-weight: 400;">With Channable, you can easily incorporate keywords, search terms, and other information into product titles or descriptions. You can use keyword tools to find the most popular search terms, as many consumers are searching for unbranded terms and even location specific results. You can easily include values and expressions, like “perfect for Valentine's” to titles or descriptions in Channable, by using the</span><a href="https://support.channable.com/hc/en-us/articles/115002827625-Rule-combine-value" target="_blank" rel="noopener noreferrer"><b> “combine value”</b></a><span style="font-weight: 400;"> rule. It can also be used to meet consumer trends, such as the demand for more delivery options. By combining values such as the title and the delivery time, you can more easily communicate to the customer when the items will be delivered. Notably, to those customers that are perhaps a little late in finding a gift.</span>

<img class="alignnone wp-image-7773 " src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7irdIOc7RaymZwNKnZkd" alt="" width="871" height="264" />

<span style="font-weight: 400;">If you want to take Valentine's selling to the next step, you can adopt a</span><b> remarketing strategy</b><span style="font-weight: 400;"> with only your Valentine's appropriate items. Remarketing has been shown to help in lowering shopping cart abandonment. <a href="/integrations/facebook-product-feed">Facebook </a>is a popular remarketing channel as you can easily target specific genders, age-groups, etc. You can also set up specific Valentine's promotional lines within Channable and push it to Facebook. </span>

<span style="font-weight: 400;">You can now simply duplicate a feed within Channable to save you time in setting up a new one. To do this, you simply need to select Facebook from the selection of channels when adding a new feed. </span>
<h3><b>Romanticise your Text Ads</b></h3>
<span style="font-weight: 400;">Channable’s</span><a href="/products/ppc-tool"><span style="font-weight: 400;"> Text Ads feature</span></a><span style="font-weight: 400;"> can further help with the final touches of your Valentine's strategy. Make ads as specific and unique as possible with our dynamic templates. As mentioned above, many consumers search for unbranded keywords and terms not obviously related to Valentine's. Our dynamic fields can be used in the keywords section of building an ad to help increase your keyword compatibility. </span>

<span style="font-weight: 400;">If you choose to opt for faster delivery service over this busy period, you can even incorporate dynamic data values such as delivery date into your text ads with our, appropriately, pink </span><b>Ad Customisers.</b>

<img class="alignnone size-full wp-image-7774" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/WNM19zMWTWA4OXCQAvIg" alt="" width="1102" height="524" />
<h3><b>Go spread some Channa-love</b></h3>
<span style="font-weight: 400;">So whether you sell lamps, vacations, or more sensual accessories, Valentine's can be a season for everyone. To benefit from all of Channable’s features, just </span><a href="mailto:support@channable.com" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">get in touch</span></a><span style="font-weight: 400;"> or create a </span><a href="/signup" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">trial account</span></a><span style="font-weight: 400;">, and make sure your feeds are ready this Valentine's. Spread the love!</span>



The ultimate selling guide this Valentine’s Day from Channable

Google Shopping merchants received an announcement late January that Google will no longer support integrations with BigCommerce, <a href="/integrations/magento">Magento</a> or <a href="/integrations/prestashop">Prestashop </a> vendors from 20th March 2018 onwards. Google Merchants received an email from Sales &amp; Orders stating that the decision was made: “in order to better focus on solutions that will make the Shopping ads onboarding a more seamless experience. We’re continuing to work with e-commerce platforms to explore more frictionless integration opportunities.”

However, this does not mean the end for Google selling for webshop owners. The use of third parties to generate feeds and build API connections for Google Shopping remains supported.
<h2>Channable supports Google feeds and API</h2>
Channable has long supported feed generation and is continuously improving an API connection with Google Shopping. So rest assured, you can continue to sell on Google Shopping, as well as over 1000 more channels, and enjoy many more of Channable’s other features such as <a href="/products/marketplace-integrator">order connections</a> and <a href="/products/ppc-tool">SEA tool</a> for dynamic text ads and shopping campaigns.

With Channable you can optimize your product information to increase your discoverability on Google Shopping with our unique rules. So you can make sure that your titles and image links are optimized, before you appear on Google Shopping.

Channable wants to help everybody that has been affected by Google’s decision. We’ve created a special promo code* to ensure that you remain on Google Shopping as fast as possible. We will set up your Google Shopping feed free of charge when you use the promotional code: <b>GOOGLE_PROMO2018</b>. Hurry, <em>**this code expires 1st April 2018**</em> - and no, this is not an April’s fools joke. After you<a href="/signup"> create an account </a> , enter the code at the set up and one of us will be in contact asap to discuss the finer details. Make sure to take a look at your new feed and experiment with our rules to make your products shine!
<h2>Prestashop and Magento Channable Plug-Ins</h2>
If you have a Prestashop or Magento shop you can directly import your data feed into Channable with a plug-in. The plug-in incurs <i>no additional costs</i> and you can make use of any of our <a href="/pricing">monthly subscriptions</a> starting at 19 euros a month. It’s possible to import products into Channable if you use BigCommerce with an XML import. Once your import is complete, create a Google Shopping connection with just a few clicks. Channable's API connection is continuously being developed to ensure that a more seamless integration is offered.

Feel free to <a href="mailto: support@channable.com">contact us</a> if you have any questions regarding our tool, how our connections work or to have a good old rant about Google’s decision

Channable’s solution to Google’s decision to drop BigCommerce, Magento and Prestashop API connection

Nowadays, people rely more and more on technology. Simultaneously to the rise of technology’s demand, the market for second hand and refurbished electronics is also booming. Buying electronics online has become a regular habit for many consumers. Electronics and appliance specialists have been significantly affected by the rise of internet retailing. It’s become necessary for them to adopt a multi-channel strategy in order to survive this new evolution. Find out how a data feed management tool can help you to master selling online.

<img class="alignnone size-full wp-image-9400" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ock2rMkWTyrU1dX1Ti8z" alt="Sell electronics with Channable" width="800" height="485" />
<h3>Stay on top of managing your channels</h3>
If you have a large amount of products and if the information on your ecommerce website changes frequently (i.e. new products, price and stock changes), then a data feed management tool is necessary for managing your online projects. This tool will indeed automate the whole management process and help you to keep all your ads and listings updated.

For example, within the electronics industry, price matters. Vendors will know about the price war on certain platforms. If your pricing is dynamic and changes often throughout the day, Channable can offer to run your feed multiple times a day to make sure your price is always updated on every platform you sell your goods on. Another useful trick with a data feed management tool: if your stock runs out, you can create a rule to “pause” your ads on marketplaces or price comparison websites, avoiding useless costly clicks for products with no stock left.
<h3>Increase your online visibility</h3>
Marketplaces, price comparison websites and search engines are very useful for increasing your online visibility to the widest range of buyers possible. Electronics and their accessories can be rather expensive and consumers like to compare prices before making their choices. In order to reach more customers, it is necessary to have your ads on a range of platforms, but preferably with minimal effort (see above). Channable has connections to over <a href="/integrations">2500 channels</a> that you can manage from one dashboard.

<img class="wp-image-9375 size-full aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/IPQ9iDgxQkSxqiHrTzmt" alt="Channels for electronics" width="723" height="197" />
<p style="text-align: center;"><em>Some platforms where you can sell your electronic items</em></p>

<h3></h3>
<h3>Instantly create perfect product listings</h3>
Using a data feed management tool to display content rich ads for electronic goods is vital for conversion. So, how can you do that?

Within your product feed, it is likely that you don’t have all the specifications of your products in separate fields. If you weren’t already aware, consumers find electronic’s specifications very important. For smartphones, the RAM size (GB) is vital; for a fridge, its the consumption of kW; for a computer, the core speed (GHz), and the list goes on for all electronic appliances or pieces of technology. However, this kind of product information might be in the title or even in the description. With Channable you can easily extract this information and place it in it’s own field to be modified in order to make it match the marketplaces’ requirements. No need to manually copy-paste individual product information into the marketplace’s ad creator as Channable will send products instantly to the marketplace through a feed or a direct connection.
<h3>Analyze your performance</h3>
Channable also gives you the opportunity to discover which items are your top sellers for each comparison website and search engines that you display your items on. This information can be really insightful and help you choose which items you want to advertise. You can <a href="/blog/blog-analytics-insights-for-better-performance">connect Channable to your Analytics</a> and use all the performance information to optimize your sales.
<h3>Make sure your strategy covers all the (mega)bits</h3>
Up until now, we’ve mainly touched upon how to make the best product ads for marketplaces and price comparison websites. But you shouldn’t forget retargeting in your multi-channel strategy.

Data feed management tools can help you to create feeds for affiliate platforms and, ultimately, save bundles of time. Imagine a potential customer visits your website and buys a new camera. With the help of affiliate platforms or display networks you could target this visitor again with ads about matching lenses or SD cards. Whenever they visit a photography blog or are browsing their social media pages, they would see your ad. This kind of paid marketing is much more efficient as it reaches people already interested in your items.
<h3>Make the most relevant Paid Ads yet</h3>
A data feed management tool will help you to organize and structure your AdWords and Bing Campaigns, both text ads as well as Shopping Campaigns. What is actually very special in Channable is that you have the ability to<a href="/products/ppc-tool"> create dynamic text ads</a>, based on the product information in your feed. Enabling you to advertise on long tail keywords without the manual hassle.
<h3>A data feed management tool is all you need...</h3>
A tool like Channable will facilitate any electronics seller’s digital marketing. Channable will enable you to automate all the processes and create perfect, optimized ads for your online marketing strategy, which includes price comparison, marketplaces, affiliates and AdWords. Get in contact for more information by emailing us at <a href="mailto:support@channable.com">support@channable.com</a>, or <a href="/signup">sign up</a> for an unlimited free trial to test it out for yourself.

Why a feed management tool can be a blessing for selling electronics online

That’s why we’ve teamed up with Google to put together a list of helpful tips. It’s based on the most common issues sellers face and will help you get your feed fully optimized and ready to run smoothly on Google Shopping.

## API & Feed

To get your products listed on Google Merchant Center, your product feed needs to meet all of Google's requirements and pass their checks the first time around. The good news? With Channable, you’ve got two simple ways to send your product data to Google: through a live API, or you can send Google Shopping feeds that update periodically. 

The two systems operate independently, yet both options receive platform support. The Help Center at Channable provides you with this [article explaining the differences between these two options](https://helpcenter.channable.com/hc/en-us/articles/360011205739-Types-of-channels-in-Channable)

The necessary fields that Google needs for acceptance are listed within the platform at:

*   **‘Finalize’** (if you're building a Google Shopping feed), or  
*   **‘Build > Item’** (for API connections).

Caution: The rejection of a product by Google requires just a single misplaced comma, among other things. The key to success lies in the proper preparation of your Google Shopping feed before activation starts.

The following section details all necessary elements that should be included in your Google Shopping integration for maximum effectiveness.

## Start with a filter rule to clean up your Google Shopping feed

As part of your Google Shopping integration, we recommend setting up what Channable refers to as a [_filter rule_](https://helpcenter.channable.com/hc/en-us/articles/360011015640-Excluding-items-with-a-rule). A defined rule in your system will automatically remove items that would not pass Google's approval process or those you wish to keep out of the advertisement stream. 

For example, you can exclude:

*   Products that have no image,  
*   Items with a price of €0,  
*   And everything you plan to keep hidden from promotion.

Channable processes rules in order. It means that all valid promotion products remain after you establish a filter rule that protects them from invalid products. The early removal of problematic items reduces both processing time and initial approval success rates for your ads.

Do you need guidance for implementing this procedure? The Help Center provides [instructions for implementing this process](https://helpcenter.channable.com/hc/en-us/articles/360011026539-Map-and-add-fields).

## Required information and how to submit it to Google

|     |     |
| --- | --- |
| **Required Info** | **What Exactly?** |
| **Image link** | Images are crucial to the success of any Google Shopping feed and e-commerce performance. It’s strongly recommended to create a filter rule during your rule setup to automatically exclude any product missing an image link. This prevents you from wasting time on products that will be rejected anyway. To learn more about minimum image dimensions, accepted formats, and quality standards, [check out Google’s official guide.](https://support.google.com/merchants/answer/6324350?hl=en) |
| **Availability** | This field is mandatory for Google to accept your item. You’ll need to send one of the following three values (in English only): <br><br>*   in stock, <br>*   out of stock, <br>*   preorder. <br><br>You don’t have to send exact inventory numbers, but the availability value must match what appears on your website. To include this information in your feed for Google Shopping, use Channable’s [_“set to value”_](https://helpcenter.channable.com/hc/en-us/articles/360011017180-Rule-set-to-value)rule and assign a value based on actual stock levels in a newly created field. |
| **GTIN / EAN (1)**_Important: For your products to be accepted, Google requires you to submit at least two out of the following three identifiers: GTIN, MPN (Manufacturer Part Number), or Brand. If you’re unable to meet this requirement, we recommend reading_ [_this Channable help guide_](https://helpcenter.channable.com/hc/en-us/articles/360011135919-Fixing-insufficient-identifiers-for-a-Google-Shopping-feed)_._ | _GTIN_ stands for Global Trade Item Number and includes identifiers such as _EANs_, _UPCs_, or _ISBNs_. It’s the barcode you’ll find printed on a product's packaging. If you don’t yet have _GTINs_, you can purchase them from certified platforms or request them from your supplier. Do not invent them: Google will detect false data and reject the products from your Google Shopping feed. |
| **Titre** | This required field must clearly describe the product. It’s usually already available in your source feed, but can often be enhanced. For instance, you might want to include the color, material, or size of the item. Use the [“_combine value_”](https://helpcenter.channable.com/hc/en-us/articles/360011018360-Rule-Combine-value) rule in Channable to merge multiple fields into a single, optimized one for your feed for Google Shopping. |
| **Description** | Just like the title, your product description is usually imported automatically from your source feed. If it’s missing, you can easily build one by combining fields such as brand, material, or product type. One key point: the text you send to Google must not contain any HTML code. To clean up your content before sending it in your Google Shopping feed, apply Channable’s “[_modify text_](https://helpcenter.channable.com/hc/en-us/articles/360011019440-Rule-Modify-text)” rule to strip out unwanted tags and formatting. |
| **Link** | This is the URL of your product page. It should lead directly to the item shown in your Google Shopping ad. Make sure the link is live and doesn’t redirect or contain tracking issues, as Google requires a clean and accurate destination in your Google Shopping feed. |
| **Brand** | Your product’s brand may already exist in your source feed. It’s one of the three core identifiers Google checks (alongside _GTIN_ and _MPN_). If the brand is mentioned only in the description or title, you can isolate it using a value search and place it into a dedicated brand field. Important: Google will not accept your ads if the mark is missing, except in rare cases. |
| **Condition** | Google requires that every product include a condition field with one of the following values: _‘new’_, _‘used’_, or _‘refurbished’_. If this isn’t already in your feed, you can create a custom field and apply the _“_[_set to value_](https://helpcenter.channable.com/hc/en-us/articles/360011017180-Rule-set-to-value)_”_ rule in Channable. If left blank, Google assumes the item is new, but accuracy is essential, especially for used goods. |
| **Category** | The second step in your Channable setup involves assigning the correct product category. If you're using the _API_ and your _EANs_ are well-known, Google might auto-categorize. Otherwise, you must manually assign each item to one of Google’s predefined categories using the _“Category (internal)”_ field in Channable. For more info, visit the [Help Center.](https://helpcenter.channable.com/hc/en-us/articles/360011063540-Tips-for-categorization) |
| **Price** | Your price field is typically pulled directly from your source feed. Make sure it matches what's listed on your website. Google checks for consistency, so avoid rounding, formatting differences, or currency mismatches that might trigger a disapproval. |
| **Shipping price** | If your feed doesn’t already include shipping costs, you can manually add them. For example, if shipping is free for orders over €50, create a rule: _IF price >= 50 THEN set shipping cost to 0._ Alternatively, configure shipping directly in your [Google Merchant Center account.](https://support.google.com/merchants/answer/12577710?hl=en) |
| **MPN / SKU (1)** | Google requires that you provide at least two of the following: _GTIN_, _MPN_, or Brand. If you don’t have _GTINs_ but do have internal _SKUs_ or Manufacturer Part Numbers (_MPNs_), be sure to include them. If none of these are available, refer to this [Help Center article](https://helpcenter.channable.com/hc/en-us/articles/360011135919-Fixing-insufficient-identifiers-for-a-Google-Shopping-feed) for alternative setups. |
| **Shipping country** | Specify the country from which your product ships. In most cases, this is a fixed value (e.g., _“France”_ or _“Germany”_). You can add it by creating a new field and using the ‘set to value’ rule. |
| **ID** | This is a unique identifier for each product in your feed. It can be any alphanumeric code, as long as it doesn’t repeat across items. Google uses this ID to track each product individually in your Google Shopping integration. |
| **Size (2)** | For fashion products, you must include a size. If this information is part of the title or description, extract it using the _“_[_split text_](https://helpcenter.channable.com/hc/en-us/articles/360011137939-Rule-split-text)_”_ rule and map it into a dedicated size field. |
| **Age group (2)** | Also required for fashion items, the accepted values for age group are: _“newborn”_, _“infant”_, _“toddler”_, _“kids”_, and _“adult”_. You can define rules to match specific sizes or keywords and automatically assign the appropriate age group. |
| **Color (2)** | Google doesn’t enforce a list of accepted color names, so feel free to use what you have in your feed. If the color is embedded in another field, extract it and place it into a dedicated color field. |
| **Gender (2)** | Gender is only mandatory for fashion products and must be one of the following: “_male_”, _“female”_, or _“unisex”_. If all your items are for the same gender, apply the ‘set to value’ rule across your feed. |
| **Currency (3)** | Only required when using the API connection. You can choose from _‘EUR’_, _‘USD’_, _‘GBP’_, etc., either via the dropdown in Channable or by creating a new field and using _“set to value_”. Make sure this matches the currency displayed on your product page. |

Notes :
_(1) You must provide at least two of the following identifiers: GTIN, MPN, or Brand._
_(2) Required only for fashion products._
_(3) Required only when using the Google Shopping API integration._

## A well-structured Google Shopping feed is everything

That wraps up our guide to creating a high-performing Google Shopping feed. By ensuring all the required fields listed above are correctly included in your Google Shopping integration, your products stand a much higher chance of getting approved the first time around.

And remember: the more relevant data you provide, the more trustworthy your store appears to shoppers.

Want to create your feed for Google Shopping using Channable? [Sign up](https://www.channable.com/signup) here for an unlimited free trial, or reach out to a Channable expert.

Also, Channable and Store Growers recently covered these best practices in a dedicated session, sharing even more tips on dealing with disapproved items. [You can watch the session here. 
](https://www.channable.com/videos)

This article is also available in : [FR,](https://www.channable.com/fr/blog/conseils-flux-google-de-qualite) [NL,](https://www.channable.com/nl/blog/adverteren-op-google-shopping) [DE,](https://www.channable.com/de/blog/tipps-fuer-ihren-google-shopping-feed) [ES](https://www.channable.com/es/blog/crear-feeds-de-calidad-para-google-shopping)

Channable & Google’s Guide to Creating the Perfect Google Shopping Feed

This is the second installment for the Channable and Google blogs, to help Channable users master the Google Merchant Center. In the <a href="/blog/create-quality-google-shopping-feeds">first installment</a>, you can read about what information is mandatory in order to create good quality feeds for Google Shopping. Next, the top 10 errors Channable users experience when connecting to Google Shopping will be uncovered.

The following list of errors are the most common errors experienced by Channable users when [connecting to the Google Merchant Center](https://www.channable.com/integrations/google-shopping-feed). Common pitfalls like the wrong categories and incorrect availability format were easily solved with Channable’s<a href="/blog/smart-categorization-google-shopping"> smart categorization </a>and rules. Channable supports two forms of connections to Google Shopping, [a feed that you upload or an API](https://www.channable.com/integrations/google-shopping-integration) that provides a direct connection. The API connection will communicate the errors immediately in Channable. Whereas any errors from a feed will only be found in the Google Merchant Center. Some errors require extra effort from the user but Channable can help identify and solve many issues experienced.
<h3>1. Invalid GTIN</h3>
If you experience this error with your Google Shopping connection, you can still send products with valid GTINs with Channable’s <a href="https://helpcenter.channable.com/hc/en-us/articles/360015280559-Rule-Invalid-GTIN-or-EAN">GTIN check rule</a>. The tool can identify which GTINs are valid, and then, with the same rule, you can choose to exclude any invalid GTINs. You could also choose to remove the invalid value and use the tip below to ensure your products are sent successfully. This way any items with invalid GTINs won’t be sent to Google, and the import will be approved. Once you input the right GTINs and rerun your feed or API, the rule will make sure the valid GTIN items are sent.
<h3>2. Insufficient product identifiers: missing two out of the three attributes (GTIN, brand, and MPN)</h3>
Channable’s support team often gets queries concerning this error. Whilst the fields GTIN and MPN are labelled as recommended in the finalize stage in Channable, you will need one of them. There is a nifty way to circumvent the problem within Channable. It involves setting the field ‘product identifier’ as ‘false’. You’ll need to create a new field and then a simple rule to set the new field as FALSE, if GTIN or MPN is missing. Further instructions can be found in <a href="https://support.channable.com/hc/en-us/articles/115002827285-Useful-rules-for-Google-Shopping" target="_blank" rel="noopener noreferrer">our help center article</a>.
<h3>3. Item requires a GTIN</h3>
Don’t be flummoxed by this rule having seen the two above. This rule will appear if you have submitted a GTIN but it doesn’t seem to be in the <a href="https://support.google.com/merchants/answer/6239388?hl=en" target="_blank" rel="noopener noreferrer">correct format</a>. Channable can help you quickly identify which items these are, with that handy <a href="https://helpcenter.channable.com/hc/en-us/articles/360015280559-Rule-Invalid-GTIN-or-EAN">GTIN check rule</a>. From there you can take the necessary action to make sure your feed is error free.
<h3>4. Temporary item disapprovals due to incorrect prices</h3>
It’s incredibly important to send Google the same price that is displayed on your website and, unsurprisingly, Google is very scrupulous about it. Otherwise, customers would be confused if they arrive on your landing page only to find a different price. So it's important not to create any Channable rules that’ll modify your price for a Google Shopping connection.

This error can happen if your website updates before your import feed into Channable has had a chance to rerun. So, it’s important you make sure that your scheduling isn’t too long after your website is refreshed. If your prices update frequently throughout a day, Channable can offer to run your feed more often at an additional cost. If you’d like extra runs, please just <a href="mailto:support@channable.com" target="_blank" rel="noopener noreferrer">get in contact</a>.
<h3>5. Missing images</h3>
Having a visual accompaniment with your product ads for Google Shopping is a no-brainer. Make sure you’re not sending any products without an image. Channable made a specific rule to help you identify and potentially exclude the item.

<img class="alignnone size-full wp-image-10984" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NrlWwzHoQHy1NGG7UwWr" alt="Channable missing image rule" width="1416" height="489" />
<h3>6. Images too small</h3>
To advertise on Google Shopping, you need to supply Google with an image link. Prepared as you may be, Google found that many of Channable’s users are sending images that are considered too small.

Usually:
<ul markdown>
 	<li>Images need to be 100 x 100 pixels and no larger than 64 megapixels.</li>
 	<li>Images cannot be larger than 16MB.</li>
 	<li>The visual in the image needs to take up 75-90% of the image.</li>
</ul>
For more information about how to fix this issue, you can refer to <a href="https://support.google.com/merchants/answer/6205396?hl=en" target="_blank" rel="noopener noreferrer">Google’s Merchant Center page</a> to find the right dimensions for the images.
<h3>7. Generic images</h3>
Google considers generic images as images that are logos or use the text “no image available”. Within Channable you can see a thumbnail of the images in the item overview section but this error is best avoided by altogether having images in your feed that correctly depict what you sell. Further advice can be found in Google's help page about<a href="https://support.google.com/merchants/answer/6098288?hl=en" target="_blank" rel="noopener noreferrer"> generic images</a>.
<h3>**8. Product pages cannot be accessed from a mobile device**</h3>
This error will result in your ad for that product not being displayed on both desktop and mobile devices. Essentially, the link cannot be accessed by Google. Google states that you can find the reason why they couldn’t access your URL in the column ‘crawl error’. More information on fixing it can be found on <a href="https://support.google.com/merchants/answer/6098296?hl=en" target="_blank" rel="noopener noreferrer">Google’s Merchant Center help page.</a>
<h3>9. Product pages cannot be accessed (desktop)</h3>
Similarly to above, the link to your product cannot be located by Google and so they’ll disable the ad for that product. Common errors for inaccessible URL pages include ‘Page not found (404)’, ‘Too many redirects’, ‘Could not connect / HTTP 5xx response’, and ‘Hostname not resolvable’. Ways to fix this error are nicely explained on the<a href="https://support.google.com/merchants/answer/6098155?hl=en" target="_blank" rel="noopener noreferrer"> product pages cannot be accessed</a> page.
<h3>10. Automatic item disapprovals due to a policy violation</h3>
Unfortunately, Channable hasn’t yet been able to develop to the extent that it can identify what items violate Google’s policies. So you’ll have to read through their <a href="https://support.google.com/merchants/answer/6149970" target="_blank" rel="noopener noreferrer">policy guidelines</a> to see why your item was disapproved. Naturally, once it's been identified you can always use Channable rules to exclude that particular EAN code or product group.

Hopefully, now your connection to Google Shopping will be even better. If you want to connect to Google Shopping with Channable but don’t already have an account, just sign up for free <a href="/signup" rel="noopener">here</a>. Build your connection to Google Shopping to perfection in your own time and only choose a subscription when you’re ready to go live. If you experience any Google Merchant Center errors that aren’t mentioned above, you’re always welcome to <a href="mailto:support@channable.com" target="_blank" rel="noopener noreferrer">contact </a>Channable’s technical support team.

<iframe width="560" height="315" src="https://www.youtube.com/embed/UJFpE24MiFI" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
**<em>Channable and Store Growers discussed these points in a knowledge session and shared even further insight into how important it is to solve disapproved items. You can <a href="/videos" target="_blank" rel="noopener noreferrer">watch the knowledge session here</a>.</em>**

10 most common errors Channable users have with connecting to Google Shopping

Channable is a tool that can convert your <a href="/integrations/xml-converter" target="_blank" rel="noopener">XML</a> to <a href="/integrations/csv-converter">CSV</a> (or even your Google Spreadsheet or TXT file), but the tool can be used for much more than just converting a file. This data feed management tool is perfect for managing, editing and working on your data. It will give you all the freedom to tweak your data in the easiest way possible and convert from many different types of files to a custom CSV or other. Channable can be THE solution for these issues: you face problems such as modifying data in hundreds of different Excel files, you have to combine data from different files with a different format, or you are facing difficulties editing fields in your file with the Excel formulas, etc.
<h2>On the import level</h2>
You can easily import your XML to convert it into a CSV later on. This is not the only supported format: XML, CSV, TXT or Google Spreadsheet are also accepted. The big advantage of Channable is that you can import more than one file and all of them can be with a totally different format. This is very useful if your data is spread across many files that are in different formats. Simply, import, combine or merge your XML, CSV, TXT or Google Spreadsheet.

<img class="size-full wp-image-12545 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/yKRP7GKTSIOGU2T1lvDa" alt="With Channable convert any file to create a new custom CSV" width="945" height="170" />
<em>Have a look at a short instruction here:</em>
<iframe src="https://www.youtube.com/embed/kb6YMUa7XtI" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
<h2>Edit and adapt all your data</h2>
One of the best features in Channable is the rule section. In that section, you can easily manage your data. This can be done with our IF-THEN statements, which are extremely powerful and yet so easy to use.
<h3>A non exhaustive list of what you can do with these rules:</h3>
<ul markdown>
 	<li>Set up actions which allow you to filter on data</li>
 	<li>Exclude data you don’t want to include in the CSV</li>
 	<li>Enrich your data by appending values such as an optimized description or brand name in any field</li>
 	<li>Limit a field to a certain amount of characters</li>
 	<li>Enrich your data by adding columns (fields) and filling them as desired</li>
</ul>
<img class="size-full wp-image-12550 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ebgLsKPKQImaASL1REwx" alt="Combine values with Channable rules" width="1327" height="496" />

This is one idea on how to use the rules within Channable but the possibilities are endless and it is way more user-friendly than Excel. If you want more ideas on what can be done, check out <a href="https://support.channable.com/hc/en-us/categories/115000535005-Rules" target="_blank" rel="noopener">our guides</a>.
<h2>Export your custom CSV</h2>
Once you’ve modified the data within the rules section, you can either export all the fields or select which ones you want to export to your new CSV. This way, you’ll avoid having too many useless fields in your newly made custom CSV file. Furthermore, decide in which order you want your data or what will be the names of the columns.

There are more conversion options in Channable than just XML to CSV; you can also create a TXT file, another XML file (also a unescaped XML file), a JSON file or even a RSS feed.

<img class="size-full wp-image-12548 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/2qUJDIKzQAK81VzzNL4Y" alt="Convert XML to csv with Channable" width="1174" height="136" />

Want to use Channable to manage your data? Then <a href="/pricing" target="_blank" rel="noopener">check which plan would suit you best</a> and <a href="/signup" target="_blank" rel="noopener">get started now</a>!

Convert any file to create a new custom CSV

Google’s expanded ad template was introduced mid-2018. An <a href="https://support.google.com/google-ads/answer/7056544?hl=en" target="_blank" rel="noopener noreferrer">expanded Google ad</a> allows advertisers to write three headlines, as opposed to two, and an additional description of 90 characters. The ability to expand ads was warmly welcomed by the marketing commuting and Channable saw to implement the expanded text ads structure immediately. The additional headline and description are optional but give marketers an extra 120 characters to communicate more information.

<img class="aligncenter wp-image-12963 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/M8kWlwFnS82xHKXtv5k0" alt="" width="1500" height="561" />

This option to share more information is great news. Especially if your ad headlines currently only contain vital information and you feel limited for creativity. For example, you currently advertise on the brand name and your own USP but have little room for much else. This third headline gives you the option to add a second USP such as free shipping, a call to action, or temporary information such as seasonal promotional messages. With Channable’s dynamic template, automating expanded text ads and modifying a third headline is simplified. Notably as you can communicate dynamic information such as price or availability without pausing ads.
<h1>Sitelinks are also here!</h1>
To further improve your ad and click through rate, use sitelinks. They are also available in Channable’s ad templates. Sitelinks appear as additional URLs in a search ad and can provide users with immediate access to e.g. your phone number, your opening hours, special offers. You can have up to six sitelinks, and a minimum of two.

<img class="aligncenter wp-image-12964 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ZMjfY0vUQ36qbjJFE9OQ" alt="" width="1500" height="997" />

Sitelinks are great as you can edit them without creating new ads or losing performance data of your ads. Sitelinks also help you get a better understanding of your clicks and what information your potential customers want the most.

Improve and automate your Google ads with Channable’s dynamic expanded ad template. Then, watch your ad performance and click through rate boom. For a demo of the SEA tool, just <a href="/demo">fill out our demo form</a> and a Channable expert will be in contact asap.

Channable’s new and improved ad template: Google expanded ads and sitelinks

<h2>What’s new?</h2>
If you’ve activated <a href="/products/marketplace-integrator" target="_blank" rel="noopener">Channable’s Order Connections</a>, you’ll already be benefiting from the synchronisation i.e. of order information, stock levels, track and trace status, from a marketplace such as Amazon or Bol.com straight into the backend of your online store.

The order information that Channable processes can now be downloaded as a CSV file.
<h2>Why would I want orders in a CSV?</h2>
Whilst an overview within Channable is very nice, many of you requested whether you could easily extract the information for your own information processing.

Having the CSV can be useful for your own documentation, reportage and record keeping.
<h2>How do I do it?</h2>
There’s a handy “Download as CSV” button in the bottom right corner of the order overview page within Channable. You can set a specific date range for the download, as otherwise the default is the previous month.

<img class="size-full wp-image-12541 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/vqzlfGPQSWEP1BQ8KLNh" alt=" Download Orders as CSV within Channable" width="1320" height="705" />
<h2>More Information?</h2>
For a screenshot and some more information about finding the order connection in Channable you can take a look at <a href="https://support.channable.com/hc/en-us/articles/360013185094-Download-orders-and-order-returns-as-CSV" target="_blank" rel="noopener">the help centre article</a>.

New Feature: Download Orders as a CSV

As an online marketeer, you know the struggle of selling online. You have your own website, but that is not enough. You want to advertise on price comparison websites, marketplaces, affiliates and have lots of SEA campaigns running. To do so, you need a data feed - ideally one that is linked to your website and your actual shop system. This data feed can be used for your export platforms. But because the data feed requirements vary per platform, it is necessary to adjust your feed according to the standards of the platform.

For this task many people use feed management tools, like Channable. In a tool, like Channable, you are able to edit your feed with rules that are based on IF-THEN statements. <em>IF your price is empty, THEN exclude the product from the data feed.</em> Some rules will be specific to certain channels because they have specific requirements. Other rules might be needed for all exports in general, so it can be a real time saver to put them into the newly implemented master rule groups.

Master rule groups is a feature that Channable recently introduced. Normally, you would create rules for the export channel you have chosen. Whereas with master rule groups, you can create several groups and execute them for multiple exports. These rules are very convenient if you want to apply changes that are needed for multiple channels. Per export, you can select which master rules you want to apply. Below we’ll show a couple of examples of how you could use this new feature.
<ol>
 	<li>**Exclude seasonal products**
It’s winter, there is snow outside and your data feed contains winter coats but also beachwear, swimming suits and other summer fashion. At this time of year, you only want to advertise products that are relevant for this cold weather and exclude anything that is related to summer. With master rules you can easily do that for your entire product feed and won’t have to worry about it per channel.<img class="aligncenter wp-image-13271" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4p7Ff5RRCByWA1yWZllA" alt="" width="1200" height="558" /></li>
 	<li>**Exclude unwanted**
Does your feed contain HTML or textual discrepancies (e.g. unwanted capitals)? Do some items lack information like images, price etc.? These are issues in your feed that you certainly want to eliminate for any export. Use the master rules and you’ll save even more time!</li>
 	<li>**Exclude blacklisted products**
Some brands or categories are not meant to be advertised, so you usually blacklist them. Even if you work in travel, you might want to exclude certain destinations. Create a master rule group for the items you want to blacklist and be done with it forever!</li>
 	<li>**Exclude parent items**
Parent items or configurable products can be excluded in advance, so it’s easier for you to advertise only on the products on that you want to advertise.</li>
</ol>
In our <a href="https://support.channable.com/hc/en-us/articles/360015726134-What-are-master-rule-groups-" target="_blank" rel="noopener noreferrer">help center</a>, we explain how to implement master rules in even more detail.

One master rule to rule them all

Feed-based marketing is becoming more accessible to marketers thanks for product feed management tools. <a href="/blog/find-the-perfect-feed-management-tool">Product feed management tools</a> enable data feed optimization that enables optimized advertising on your chosen online marketing channels. Channable offers a <a href="/products/product-feed-management-tool">product feed manager</a> and therefore knows all about feed-based marketing. Channable's international expertise in the field of digital marketing and its product feed management tool is used by many industries for a lot of different marketing purposes.

<img class="aligncenter wp-image-13083 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/RNkFvZ4YTZqqXewtOcFg" alt="product feed Channable" width="600" height="1800" />

If you want to know more about how feed-based marketing can be useful for your business, <a href="mailto:support@channable.com">don't hesitate to contact us</a> for more info or <a href="/demo" target="_blank" rel="noopener noreferrer">for a demo</a>!

And if you like this infographic, feel free to share it on social media!

What is a product feed in marketing? [infographic]

It was time to make the health check section a bit more user-friendly. Therefore, it has been renamed from "health check" to "quality check" and of course it has had a little upgrade at the same time.
<h3>What has changed</h3>
The quality check functionality is more extensive. You can now click on the items affected by the issue. Once you click, the tool will show you all the items that lack the specific information.

As examples speak better than words, let’s say that 39 items lack a description in your Google Shopping feed. With Channable’s quality check, you can now see exactly which ones, and you can even use the search bar to flick through them. The next step is still yours to make and would be to go to add this missing information by using the rules section to make your feed better and more complete.

<img class="size-full wp-image-13469 alignnone" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/botDK95gRuHyREQMZRpu" alt="New channable functionnality: quality check" width="1902" height="770" />
<h3>Harder, Better, Faster, Stronger</h3>
Not only is it easier for you to check the errors in your feed, but this functionality is even faster! Test it with your feeds to see how fast it is and start using it to improve the data in your export feeds.

New Channable feed quality check will give you more insights

<h2>Why is there a new Fnac API?</h2>
The Fnac **Products** API is the new API and it allows you to send unknown products (EAN and other important information) to Fnac. No more “product not found” errors! It only needs to be used once so that Fnac can add the product to its database. Fnac will receive and upload the item(s) and all its accompanying information into the Fnac system.

The other Fnac API (the one that has been in Channable a long time) has been renamed Fnac **Offers** API. It is used for creating, updating or deleting product listings/offers on Fnac. You can optimize product information, control flow, sync stock levels and provide Fnac with all the vital information they need in order to sell your products e.g. shipping costs. If you wish to use <a href="/products/marketplace-integrator">Channable’s order connection</a> for Fnac, a feature that synchronizes order information from Fnac to your online shop, then a Fnac Offers API is necessary.
<h2>How do I do it?</h2>
You will first need to create a Mirakl account. You can then create the new Fnac Products API in Channable and complete the attribute builder stage with all the required attributes. Then you just have to click “Run now” in the API overview and Channable will send the new products and their information (EANs, title etc.) to Fnac.

Once this has happened, the Fnac Products API can be paused. Simply because the new products will be in the system. There is no need to send them again and it will help keep the Channable tool running smoothly.

You will then need to create a <a href="https://support.channable.com/hc/en-us/articles/115004172333" target="_blank" rel="noopener">Fnac Offers API</a> to control and modify the products offers you want on Fnac.
<h2>More information?</h2>
For a more visual and detailed guide on how to use the new Fnac Products API, check out the <a href="https://support.channable.com/hc/en-us/articles/360019296454-How-do-I-add-unknown-EANs-to-Fnac-" target="_blank" rel="noopener">help center article</a> we’ve written. There is also a <a href="https://support.channable.com/hc/en-us/articles/115004172333" target="_blank" rel="noopener">help center article</a> for creating product listings for Fnac.

Send new products to Fnac with Channable’s Fnac Products API

As the largest search engine in the world, Google’s paid advertising attracts business of many sizes. However, to an untrained-eye, Google Ads can feel impossible to navigate through and decipher. To make life easier, Channable compiled an infographic to help you get your head around the most common Google Ads terminology.

[![Infographic](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/r2SYgURo6O0W3hrgtAfZ)](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/r2SYgURo6O0W3hrgtAfZ)

Feel free to share this Google Ads cheat sheet infographic on the social media network of your choice. If you’re wanting to save time and generate your Google Ads, take a look at [Channable’s SEA Tool](/products/ppc-tool). With a built-in template, you can generate hundreds of ads for Google and Bing from the information in a data feed and they’re even automatically updated!

Channable’s handy Google Ads cheat sheet [infographic]

Whilst there are multiple differences between both marketplaces and comparison sites, Channable identifies that both can bring you great benefits to your online sales.

<img class="wp-image-15450 size-full aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/XxFFscdZSjOwsK0I7nkg" alt="marketplaces vs comparison sites" width="800" height="1905" />

Feel free to share this infographic on the social media network of your choice.

Channable offers connections to more than a thousand marketplaces and comparison websites around the world. Take a look at the <a href="/integrations">different possibilities</a> that you have in Channable and choose the ones that fit best with your online sales strategy.

Marketplaces VS Comparison Websites [infographic]

In order to be “where your buyers are” marketers are investing more and more in the growing list of online channels to advertise on. From marketplaces and comparison sites to affiliate networks and social media platforms, the struggle today is creating unique ads for all these channels and keeping them up to date.

Pinterest is a social media network that has seen exponential growth in recent years and has begun to offer advertorial space for brands. Users, or aptly named “Pinners”, use Pinterest to search for inspiration, information, and entertainment. As an advertiser, your first goal should be to be discovered. Once you’ve accomplished that, you’ll want to convert pinners to buyers. Looking into advertising on Pinterest could be the next step to achieving that.
<h2>Why use Pinterest?</h2>
Pinterest is no longer a social network, it’s a search engine. Pinterest’s never-ending boards encourage visual discoveries and personalize the results based on a user’s interests. This engrossing way to entice users into spending hours scrolling and building their own pinboards introduces them to new brands every second. Pinterest is a great way to build brand awareness, boost favorability, shift perceptions, and get people to buy. One brand, gofeminin.de, recorded an impressive 20% of traffic coming from Pinterest, compared to only 2% from other social media platforms. Albeit, the conversion funnel may be longer with Pinterest, but awareness is the first step. Using Pinterest’s advertising option can further help improve your chances of conversion.
<h2>Why advertise on Pinterest?</h2>
There are many benefits to advertising on social media platforms. Namely, because social media is a fast and effective way to be in front of your target audience. At the time of writing, there were over 250 million Pinners worldwide. However, if Pinterest’s vast audience isn’t enough to persuade you to advertise on Pinterest, there are many other appealing factors depending on your target audience and goals.

If your target market is women between 25-50, advertising on Pinterest will most definitely be interesting for you. Brands such as IKEA, Boursin, and Hunter have found value in advertising on Pinterest. Their Pinterest ads helped to increase intent to purchase, heighten visibility during high sales seasons, increasing offline sales, and more.

By advertising on Pinterest, you are able to pay to promote your images (pins) to appear higher, and more frequently, on Pinterest boards. Your advertisement/promoted pin appears as an image with a short description and a link to the product on your website. A user is able to save this pin and it will be seen in other people’s boards too. Further increasing visibility and engagement.
<h2>How to get started with advertising on Pinterest?</h2>
The first step is to upload your products into Pinterest via Pinterest Shopping. Pinterest Shopping, aka Catalogs, allows “Pinners” to discover, save, and eventually buy your products via Pinterest. In order to list your products on Pinterest for shopping, you need to supply Pinterest with your product catalog/product feed. You can then generate hundreds of product pins.

To advertise on Pinterest, you will have to choose to promote a pin to a shopping ad. Simply choose which pins/products you would like as Shopping Ads through the Pinterest Ads Manager. These pins then become “promoted pins”. Pinterest uses a pay per click model, so you will only pay when a user clicks on your pin. The Pinterest Ads Manager works similarly to other ad managers, you will need to set a campaign, ad group, budget, time frame, etc.
<blockquote><em>Good to know! Advertising on Pinterest will mean your pins promoted status will come to an end. However, the pin will remain on Pinterest forever. Meaning your products will always be on display, generating only more views and clicks.</em></blockquote>
Converting your existing product feed into a Pinterest compatible one is really simple if you use a tool like Channable. It's merely a matter of uploading your product feed into Channable, choosing Pinterest as a feed, completing the steps to ensure Channable completes the Pinterest feed with the correct data from your original product feed, and then voila - you will be provided with a new feed URL that is Pinterest ready. This will save you a lot more time in becoming listed so you can start advertising on Pinterest faster.

Remember, Pinterest is visual. For every image you supply in your product feed a separate pin will be made. You can have multiple images for one product. Simply include them in your Pinterest product feed as additional images. If you have a separate feed with images you can easily combine it with your master product feed in Channable. You can use any pin to advertise on Pinterest.
<h2>Our tips for advertising on Pinterest</h2>
<h3>Create Pinterest titles and descriptions</h3>
Most likely the content in your pins will match what is listed on your site. To make your Pinterest advertising more relevant, consider adapting titles and descriptions. Write ad copy specific for Pinterest and consider excluding any overly generic images that wouldn’t generate as much attention as your fancier ones. These modifications can be simply done in the rules section of Channable.
<h3>Use keywords</h3>
It’s possible to use your Google keywords to improve your discoverability and advertising on Pinterest. You can pop them in your titles, descriptions, and even the image itself. Alternatively, experiment with Pinterest’s own search bar and see what the auto-completion suggests. If you use Channable, you can modify titles and descriptions for Pinterest without having to change your master feed.
<h3>Clickbait</h3>
Being found on Pinterest is just the first step, you also need to ensure that your pin gets clicked and saved. Anything that stands out is sure to give you the upper hand. Consider the following:
<ol>
 	<li>Big text in the image</li>
 	<li>Colors that POP</li>
 	<li>Text blocks in images</li>
 	<li>Keywords in images</li>
</ol>
<h3>Less isn’t always more</h3>
The Pinterest inventory seems unlimited. Therefore, ensuring that you have a sufficient reach will require you to post frequently. Some marketers recommend 20-30 pins a day. It may seem a lot, but reposting is also acceptable.
<p style="text-align: center;"> <img class="alignnone wp-image-15365" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/qrlkgMmcR72xBLSxHzXs" alt="Pinterest advertising tips channable" width="176" height="329" /> <img class="alignnone wp-image-15364" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/zBAwJROmQeKyYhUuiaY7" alt="pinterest advertising channable" width="176" height="327" /><img class="alignnone wp-image-15363" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/er1fEhBcQOSQFDJN9Q82" alt="pinterest ads channable" width="98" height="330" /></p>
By making relevant ads for Pinterest you will also increase the value of using it as an online marketing channel. Pinterest advertising can be sped up with Channable. Save yourself time and use Channable to manage your online marketing channels so you can easily scale and spend more time on making ads more relevant.



Get the most out of Pinterest advertising

<span style="font-weight: 400;">Some examples of when a data feed is used in online marketing for travel include:</span>
<ul markdown>
 	<li style="font-weight: 400;"><span style="font-weight: 400;"><a href="/blog/blog-why-integrate-social-media-into-your-marketing-strategy">Using social media</a>, like Facebook or Instagram, for retargeting and prospecting</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Advertising with affiliate platforms such as Criteo and TradeDoubler</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">PPC campaigns for Google Ads and/or Microsoft advertising</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Retargeting campaigns with Google display</span></li>
</ul>
<span style="font-weight: 400;">Many of Channable’s clients operating in the European travel industry, such as <a href="/success-stories/norwegians-innovative-automation-based-on-channable-feeds">Norwegian Air Shuttle</a>, Pierre et Vacances/Center Parcs, and RIU hotels, are using Channable to perfect their complex data feeds. Channable has now become an integral part of their digital marketing strategies. Whilst their strategies differ, Channable has proven to be the perfect solution for a large portion of their online marketing activities. Their uses of Channable will be covered in this blog to provide other travel industry players with the possibilities feed management can open and problems it can solve. </span>
<h2>Create specific accommodation ads for each social media audience</h2>
Social networks, such as [Facebook](https://www.channable.com/integrations/facebook-product-feed), Instagram, Pinterest, or Snapchat, allow companies to reach their target audiences in a more specific and profitable way, compared to traditional channels. Many travel sector brands supply the social media networks with a manually created Excel or CSV files containing their offerings to benefit from the platforms advertising opportunities. However, each platform serves a different audience, and a travel company will need to ensure the right message is sent per audience. Therefore, it is necessary to tailor the file to the different audiences, but it is no easy feat.

By using a tool like Channable to easily restructure a feed and select which information is necessary for each social media channel, digital marketers in travel can properly make use of the potential social media platforms have to offer. In Channable, travel companies can even create separate projects to create feeds from information in different languages or for different countries.

Once the information is well structured, creating a travel data feed for each social media channel is simple. Channable has two tips that can help in creating personalized feeds for a travel company’s social media strategy:
<ul markdown>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Group services (hotels, routes, etc.) without making changes to the original feed. This way you can easily promote only certain services.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Add additional images and information by <a href="https://support.channable.com/hc/en-us/articles/115002826285-Can-I-combine-multiple-datafeeds-">combining import</a> feeds. You may have a separate feed with additional images. Instead of modifying your master feed, simply combine it within Channable’s setup step. You can then include a load more information to further personalize your messages. </span></li>
</ul>
<h2>Add UTM tags to measure website traffic easily</h2>
Jasnina, head of measurement and online attribution at RIU Hotels, identified Channable’s ability to add UTM tags as a perfect solution for measuring traffic and results. “<em>The correct measurement of traffic is fundamental, and this is achieved thanks to the possibility of customizing UTM tags. These tags allow you to define the hotels in each feed based on the measurement parameters that we want to indicate. In this way, it is very easy to analyze the traffic that comes from the different marketing channels we use</em>.”

<img class="alignnone wp-image-15701" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/pDoTxvpJTlC3C7s1Eo6b" alt="" width="977" height="535" />

<span style="font-weight: 400;">UTM tags provide travel businesses with more exhaustive performance data. They can then adapt marketing strategies based on the results obtained. It is easy to see which hotels and destinations are performing well in the countries that they are advertised in.</span>
<h2>Retarget to lower cart abandonment</h2>
It has been proven that retargeting can help improve sales, as it assists in retrieving website users who showed interest but did not yet purchase. Affiliate networks such as Criteo or TradeDoubler help to remain on those potential customer’s radars. In addition, display actions, like the one offered by Google, can help you achieve this goal. Retargeting is especially valuable for companies in the travel industry, as customers are more likely to be comparing prices and finalizing details before securing reservations.

<span style="font-weight: 400;">Channable has the specifications of over 2500 <a href="/integrations">channels</a> including hundreds of<a href="/integrations?channel=affiliate"> affiliate networks</a>. The built-in platform makes adapting your information to the requirements of the channel easy, so you can utilize more channels, faster. </span>
<h2>Automate Google Ads campaigns to generate more conversions</h2>
Channable’s SEA tool is a travel business’ perfect accompaniment for Google Ads or Microsoft Advertising. As it enables users to generate campaigns, ad groups, ads, and keywords from the information in a product feed. The simple template lets you build each level of your campaigns with dynamic values or static text. For travel companies, this can save heaps of time as hundreds of ads will be generated for every item in the feed. Maximizing each offering’s visibility with minimal effort.

<em>**Group offers/advertise the cheapest prices**</em>

<span style="font-weight: 400;">With Channable, you can group hotels by city or flights by destination. You could even go on to select the cheapest flight in the group and advertise on that price. For example, the headline of your ad could read “Flights to **New York** from **€80**.” As Channable fetches your import feed daily, the price will be updated accordingly. </span>

<img class="alignnone size-full wp-image-15702" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/vMxZekdR0OxynUDNNdLG" alt="" width="528" height="483" />

<em>**Ads updated constantly**</em>

<span style="font-weight: 400;">By updating the feed and therefore ads daily, the correct information will always be communicated. In addition, rules can be implemented to ensure that any service that is low in availability or undesirable is suppressed and its ads will be paused.</span>

<em>**Keywords created automatically**</em>

<span style="font-weight: 400;">Generating keywords from information in your feed is another common usage of Channable by travel companies. According to Ole Henrik Hasle, global digital media strategist at Norwegian, "<em>by including all possible routes and combinations, we went from 18,000 keywords created manually to 200,000 keywords. Thanks to this we were able to optimize our ads and improve the performance of our marketing budget</em>." Through combining two fields e.g. ‘to’ and ‘from’ cities to create keywords, Norwegian appears in more people’s search results.</span>
<h2>Create custom CSVs/XMLs for segmenting, organizing, and more</h2>
With a large data feed, travel companies often need to further dissect the feed into manageable data. Potentially per region, per KPI, or per price point. <a href="https://www.youtube.com/watch?time_continue=1&amp;v=kb6YMUa7XtI">Transforming the data into a simple CSV or XML</a> file is easy in Channable. By applying rules to the data, you can specify which data needs to be in the file and what is excluded, modify any names/descriptions (e.g. modifying the destination name ‘Charles de Gaulle’ to ‘Paris’), translate currencies to symbols, etc. As well as creating custom files for internal use, some travel companies build CSVs for other channels such as TripAdvisor.

Read more about our client’s success on our <a href="/success-stories">success story page</a>. If you work in the travel industry and are itching to get started with Channable’s easy-to-use tool, create a <a href="/signup" target="_blank" rel="noopener noreferrer">free trial</a> or just <a href="/contact">get in touch</a>. Channable can help you save time, which can be better spent on optimizing your strategy.

We have also created a special white paper focused on the Travel industry, where you can learn how to optimise for a successful data feed and how to automate your PPC campaigns thanks to Channable's feed management and PPC automation. Download and read all about it here:

<br><br/>
[form id="f9230338-ab7e-406b-a78f-7ddc3f8baa3d"]



Top feed marketing tips for travel companies

Adapting the numerical data in your product feed to the specifications of all your chosen online marketing channels can be a challenge. Prices, discounts, promotions, taxes, and fees come in different formats with a variety of different decimal separators. Imagine having to modify all figures to comply with Google Shopping, Criteo, and Amazon’s required format because yours is different.
<h3>How you could do it before?</h3>
Channable has always been able to help you modify your numerical information. You could create a set of rules to ensure the modifications would be applied. Combing rules such as ‘<a href="https://support.channable.com/hc/en-us/articles/115002827945-Rule-round-number" target="_blank" rel="noopener noreferrer">round number</a>’ and any <a href="https://support.channable.com/hc/en-us/articles/115002818089-Rule-calculate-" target="_blank" rel="noopener noreferrer">‘calculate</a>’ rule can help improve your information in your data feed. Unfortunately, it was not guaranteed that numbers in your data feed with irregular decimal separators would be successfully modified.
<h3>Channable’s awesome new rule</h3>
As the Channable team is made up of perfectionists, it was important to make this experience as efficient as possible. Therefore, what you could previously do in 4 clicks now only takes one. This revolutionary reformat number rule allows you to switch your decimal separator to the format you desire. Here’s how it looks in the tool:

<img class="size-full wp-image-16471 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/m9Mx4yqYQXa7HpbjyEAK" alt="Format number rule in Channable" width="1339" height="518" />

<em>Note: It is important that this rule is always the last numerical rule that you apply. For instance, if you’re wanting to modify the process with a discount percentage then it is most convenient to use the reformat number rule later.</em>

Channable’s rules allow you to make powerful modifications to your data. There is a long list of rules that you can apply to help you to easily improve the data in your product data feed. Modifying descriptions, optimizing titles, and filtering out products with low stock levels are just some examples of the options available. Interested? Feel free to <a href="mailto:support@channable.com">contact the technical support team</a>, who will be happy to advise you on which rules can help you to optimize your feed.



Reformat the numbers in your feed

But first, what is a feed management tool? A feed management tool sends your product data to selected price comparison sites, marketplaces, and affiliate networks.

It allows you to quickly and easily customize your product data for optimal viewing on numerous export platforms such as Amazon, Google Shopping, or Idealo. These connections are not only relevant to e-commerce platforms/online shops and marketing agencies, but also to airlines, job agencies, and/or real estate agencies.

By using a feed management tool, you can easily add and customize your data. Allowing your products to be optimally presented to reach the largest audience.

But before you jump into the jungle of feed management tools, here are the five tips.
<h3>1. The price</h3>
**Your budget**
From a few euros, a month to thousands - everything is possible. First, ask yourself how much money you want to invest in a feed management tool. Measure now how many sales you make per month, and project what could be made with the different pricing models. The main goal of a feed management tool is to increase your online reach. So, make sure that investing in a platform that will pay off.

**A lot or little - what is best?**
What features does a tool need to offer to meet your needs? Consider if a low-priced feed management tool and its features will meet your expectations. An expensive service is not necessarily better than a cheap one.

**Time and cost saved**
A good feed management tool will save you a lot of time and money. Consider how much time you are currently putting into your feeds, and then calculate the potential time savings with a feed management tool. If the feed management tool greatly reduces the calculated personnel costs, you will have an indication of the tool cost vs work hours.

**Different pricing models**
Most feed management tools offer different pricing models. Think about what's important to you in a tool. Do you want to offer your products on as many marketplaces as possible or do you only have a set amount of export channels in mind? The same applies to contracts and commitments. Some providers only offer annual contracts, others allow you to change your <a href="/pricing?currency=eur">pricing model</a> monthly. With Channable, you can adjust your pricing model to your changing needs every month, keeping you flexible.
<h3>2. User-friendliness</h3>
Who has the time to learn a tool that takes weeks? A program should be easy to use and self-explanatory. Make sure your selected tool meets the following requirements:

**Intuitive interface**
In a good tool, you should find your way right off the bat without having to search for functionalities. The layout should be clearly structured and easy to use.

**Request a demo**
Will a free demo be offered before you choose a tool? Can you test the tool for free to see if it fits your needs? If a trial is offered, you should definitely test it first. With Channable, you can test the tool for as long as you want. Giving you the chance to get acquainted with the functions, without stress.

**Support &amp; Help Center**
Is free support offered? How, and when can they be reached? Do they offer support in your native language? These are all questions that you should ask. Is there a help center? You probably do not want to email or call for every small question. Look at the website of the tool to see whether a <a href="https://support.channable.com/hc/en-us">help center</a> or "how-to" article can clarify any issues you may have.
<h3>3. Which export platforms are offered?</h3>
<img class="wp-image-7263 size-full aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/57N5YnFoRL2RRNa7Sm1A" alt="" width="696" height="348" />

You probably already know which <a href="/integrations">export platforms</a> you want to sell on. Make sure your favorite price comparison sites, affiliate networks, and marketplaces are supported by the tool you choose. This information can usually be found on the website of the tool. If your desired export channel is not yet supported, Channable also has the option to create it, just contact us!
<h3>4. Functions</h3>
While some functions are nice-to-have, others are essential to function at 100%. Weigh what you think is important and what is not.

**Setup**
First, you should clarify whether you can easily connect your online shop/e-commerce platform with your chosen feed management tool. Does the tool support a connection to your store provider (Magento, [Shopify](https://www.channable.com/integrations/shopify), Prestashop, etc.)? Or do you have the option to upload your data feed in other formats e.g. CSV or XML? Is it possible to combine different formats from different sources?

**Data feed optimization**
Once you have imported your data, see what features the tool offers, such as:
<ul markdown>
 	<li>Automatic item categorization</li>
 	<li>Easy exporting to marketplaces/API connections</li>
 	<li>Ability to personalize your feed</li>
 	<li>Create custom rules e.g. to change values or exclude products that are no longer in stock.</li>
</ul>
**Order synchronization**
Find out if your potential feed management tool offers order connections to the marketplaces you need. With <a href="/products/marketplace-integrator">order connections</a>, your orders are forwarded in real-time from a marketplace (such as Amazon) to your online shop. Saving time and manpower.

**Google Analytics**
Data is an important asset for seeing how your items perform and where you sell the most. Look into whether there is<a href="/blog/blog-analytics-insights-for-better-performance"> Google Analytics</a> connectivity with your feed management tool of choice.

**Google Ads (AdWords) editor tool**
Do not forget the power of Google in your advertising strategy. When you advertise on Google, you increase your reach enormously. Does your feed management tool offer the opportunity to easily advertise with <a href="/products/ppc-tool">Google Ads</a>?
<h3>5. Quality of technical support</h3>
A good quality tool is important, especially if unforeseen errors occur or you are having issues with your data feed. Will the tool you use inform you if an error occurs?

Will you be getting the support you need from a knowledgeable technical team? How often is your data updated? How fast is the loading time? These are all factors that you should include in your selection of a tool and its support.
<h3>What should marketing agencies consider?</h3>
Are you working for a marketing agency and looking for a solution to optimize your clients' online strategy? Ask yourself the following questions, to find out which tool suits you and your customer the best:
<ul markdown>
 	<li>Is there a price model specifically for agencies?</li>
 	<li>Is it possible to give your customers access to the feed management tool?</li>
 	<li>Can different customer projects be managed in one account?</li>
</ul>
Many <a href="/partners">marketing agencies</a> already use and trust Channable. By using the Channable tool, agencies can easily improve their customers' feed quality. Saving a tremendous amount of time and resources, by allowing customization from both customers and the agency itself.

If you need more information about Channable’s feed management tool, please feel free to get in contact. The team is always happy to answer a call or email. Or sign up for a free demo and test an account for yourself.

How do I find the perfect feed management tool?

Google is undeniably the current search engine leader. According to <a href="https://gs.statcounter.com/search-engine-market-share" target="_blank" rel="noopener noreferrer">stat counter</a>, 92% of internet searches were made with Google in 2018 worldwide. With such figures, it’s no surprise that advertising on Google is a favorite for online merchants. The success of this type of advertising is not only due to Google Ads, but also the unstoppable growth of Google Shopping.
<h2>What do product ratings in Google look like?</h2>
Product ratings on Google Shopping appear as a star rating. Written reviews can also appear in the organic search results in Google.
<img class="alignnone size-full wp-image-17038" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/X2wrtnSkSUSPlkGxpPBu" alt="" width="1387" height="911" />

The rating is displayed on a scale that ranges from one to five stars. Ratings focus mainly on different aspects such as quality, materials, product features, user satisfaction, etc. Keep in mind, these ratings are for the product specifically not the seller. According to <a href="https://support.google.com/merchants/answer/6059553?hl=en-GB" target="_blank" rel="noopener noreferrer">Google</a>, the overall rating is compiled from various sources.

By clicking on product ratings, a potential buyer will be brought to the Google Shopping product page where all reviews are displayed. In addition to the ratings, this product page also displays the list of sellers/online shops that stock the item, prices, special offers, shipping information, and seller ratings.

<img class="alignnone size-full wp-image-17022" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/MNwMId3SlSzFkgj9eXIw" alt="" width="1333" height="446" />
<h2>How do Google Product Ratings work?</h2>
Unlike the seller’s ratings, product ratings are specific to that individual product. Naturally, delivery experience, returns policy, and customer service all factor into a buying experience, Google product ratings are intended for the products themselves and not the sellers.

These product ratings are supplied by third parties, which can be different sellers, marketplaces, review sites, etc. To associate ratings to each product, Google uses unique product identifiers, such as GTIN or other data such as the SKU, the brand, manufacturer number (MPN), and the product URL.

If a search is very generic, for example “red t-shirt”, an overview of different models will be shown. When you click on one of the models, the ratings of the sellers will appear. Whereas, if a search term is more specific, includes the brand name or the specific seller, then only the ratings for this seller will be displayed.
<h2>Advantages of integrating product ratings into Google Shopping</h2>
<em>**Ratings and reviews can help you distinguish yourself from the competition.**</em>
Online shoppers are strongly influenced by the opinions of other consumers. Products with ratings are more distinguishable than those that do not, which improves conversions and therefore sales. If your listing has many positive reviews, it will be easier for you to sell.

<em>**More informed consumers**</em>
Opinions do not just allow one product to stand out against another, it also helps consumers make a decision. In most cases, product descriptions provided by sellers are often impersonal and partial, which makes customers wary. Therefore, customers value and trust the opinions of fellow customers more. Especially, when reviews provide information that is missing from the product description.

<em>**Improve your conversion rate**</em>
Customers who come to your online shop through Google Shopping are more likely to buy.
<h2>Steps to integrate reviews into Google Shopping with a Google Product Ratings feed</h2>
The first question you need to ask is: Do I have enough product reviews? You need to be able to supply <a href="/blog/infographic-product-feed-for-online-marketing">a feed</a> with a minimum of 50 reviews for all products, but where do you get them from? You can gather them from your own online shop, an external review site that you work with, and Google customer reviews.

Once you have enough reviews, follow the steps below:
<ol>
 	<li>First, you need to have a Google Merchant Center account that is linked to your online shop. If you do not yet have an account, you can find instructions on how to set one up in <a href="https://support.google.com/merchants/answer/188924" target="_blank" rel="noopener noreferrer">Google’s support center</a>.</li>
 	<li>Before you upload the feed, you need to complete <a href="https://support.google.com/merchants/contact/product_ratings_interest_form?hl=en&amp;visit_id=637000781696320879-1333004373&amp;rd=1" target="_blank" rel="noopener noreferrer">Google’s Product Ratings Interest form</a>.</li>
 	<li>Create the feed containing all the reviews. Google accepts it in an XML file format. Use Channable’s feed management tool to easily create such a file, notably as the required fields are already built into the tool. Meaning you can compile a Google Product Ratings feed in a few minutes.</li>
 	<li>Import the newly created XML/Product Ratings feed into the Merchant Center.</li>
</ol>
<img class="alignnone size-full wp-image-17027" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Zu2vREKoTDydrlDq1pV2" alt="" width="658" height="518" />

With Channable, you can modify your product data feed to the specifications of many Google products. You can create the perfect feed for Google Shopping, Google Display, Google Product Ratings, and even the Google Manufacturer Center. You can also set up the structure of your Shopping campaigns or create thousands of ads for Google Ads with the dynamic Channable SEA tool that uses information from your product feed. Channable is the most complete tool for managing all your marketing efforts on Google.

How to embed product ratings into Google Shopping?

They are another important type of marketing platform that can bring you lots of benefits. You can reach new communities and increase your notoriety with affiliate marketing. Here you can find all the key information about affiliate networks in a single infographic.

<img class="alignnone size-full wp-image-17579" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Zwj89WnTe6yCLEs1SbyY" alt="" width="2728" height="7276" />

If you are searching for a tool to create the perfect feed for an affiliate network, Channable is your solution. Channable supports connections to more than <a href="/integrations">2500 affiliate networks, comparison websites, and marketplaces</a>. Control your feeds for all marketing channels, including affiliate networks, from a single place.

Affiliate marketing for eCommerce [infographic]

Google has grown beyond the modest search engine it began as. Whilst the consumer mostly uses it to search for results, images, items, flights, and so forth, businesses are more acquainted with Google’s vast portfolio of products. Many of the Google products accept <a href="/blog/infographic-product-feed-for-online-marketing" target="_blank" rel="noopener noreferrer">a data feed</a> of inventory or information to simplify, optimize, and even enable usage. Channable offers many different feeds for Google. It can be tricky to understand the difference between each and where a data feed comes in.

This whitepaper will clarify what each Google product does, who it is for, how you can use it, and how a <a href="/products/product-feed-management-tool" target="_blank" rel="noopener noreferrer">feed management tool</a> is used. The following Google products will be covered:
<ul markdown>
 	<li>Google Shopping</li>
 	<li>Google Shopping Campaigns</li>
 	<li>Google Display</li>
 	<li>Google Ads</li>
 	<li>Google Search Ads 360</li>
 	<li>Google Analytics</li>
 	<li>Google Manufacturer Center</li>
 	<li>Google Play Books</li>
 	<li>Google Product Ratings</li>
</ul>
<h3 style="text-align: center;">Download the Google products whitepaper</h3>
<p style="text-align: center;">Complete the form below to receive the Google Products whitepaper in your inbox.</p>
[form id="be174dcc-6133-4eb1-b71c-72c177cffc8d"]

Use Channable to generate your feeds for all your Google needs and speed up your scaling process. <a href="https://app.channable.com/companies/14426" target="_blank" rel="noopener noreferrer">Create a free trial accoun</a>t today and ask one of our teams to give you an <a href="/demo" target="_blank" rel="noopener noreferrer"> in-depth demo</a> on how to build the perfect feeds for Google.


Explained: Google’s products for advertisers [whitepaper]

<h2>What is Google Shopping?</h2>
[Google Shopping](https://www.channable.com/integrations/google-shopping-feed)  is a product search engine service provided by Google and is not an online shop. Offering customers the opportunity to search, view, and compare items that link to the product pages of the advertised online shop. As a branch of Google Ads, it enables retailers and online businesses to advertise their products across Google’s search network. These ads can appear in the main search results on Google or under the specific ‘Shopping’ tag.

Unlike Google Text Ads which is based on keywords, Google Shopping is built on ‘product feeds.’ Meaning the ads on Google Shopping are generated directly from the information provided in your online shop. This connection allows shoppers to view advertised items you would like to sell directly in their searches and to purchase products directly from your online shop, hence the term ‘**Google Shopping feed**.’
<h2>Advantages of advertising with a Google Shopping feed</h2>
Google Shopping is the largest comparison shopping engine in the world, with an ever-expanding <a href="https://support.google.com/merchants/answer/7448571?hl=en">list</a> of supported countries. Advertisements on Google Shopping include a photo, title, price, and the name of your online shop. More product relevant information is displayed at the top or right side of the Google search results – above the normal text ads and organic search results.

<img class=" wp-image-26287 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/aeWWCkvQwC3AOhVPqLMy" alt="google shopping feed" width="975" height="620" />
Why is Google Shopping such a high **conversion driving marketing channel?** Below are just some of the advantages of advertising with a Google Shopping feed, along with how they are relevant to your strategy:
<ul markdown>
 	<li>**Multiple touchpoints** - Advertising on Google Shopping allows your products to be found in multiple places on Google’s Search Engine. If your online shop is search engine optimized, your products could be found in multiple ways such as traditional search, <a href="/products/ppc-tool">PPC text ads</a>, and [Google Shopping ads](https://www.channable.com/integrations/google-shopping-feed).</li>
 	<li>**Visual appeal** - Customers like to see what they are buying and visual content has proven to have a major impact on sale conversions and customers’ decisions compared to text-only ads. In fact, Google Shopping Ads can have up to a 30% higher conversion rate than Text Ads.</li>
 	<li>**Higher qualified leads** - As a retailer on Google Shopping, you have the opportunity to reach more of the lower-funnel customers who have a high intent to buy, leading them straight to the POS via their search terms. With product information connected directly to your ad via your data feed, Google Shopping ads are very informative and result in a higher conversion rate from prospective buyers.</li>
</ul>
<h2>What type of advertiser is a Google Shopping feed most suited for?</h2>
Google Shopping is a platform focused on fast and easy conversions. Not so much on creating awareness for a product or brand. Meaning Google Shopping should not be the only channel a brand or company focuses on. Rather a complementary channel to facilitate quick conversions from customers with a high intent to buy.
<h2>Successfully setting up your data feed for Google Shopping</h2>
To start advertising on Google Shopping you will need to set up your <a href="https://www.google.com/retail/solutions/merchant-center">Google Merchant Center</a> account, upload your products using a data feed (online shop), and set up your <a href="https://ads.google.com/intl/en_us/getstarted">Google Ads shopping campaigns.</a>

Now to successfully advertise on [Google Shopping](https://www.channable.com/integrations/google-shopping-feed), you need to ensure you send certain Google approved mandatory fields. You can send this product information to Google Shopping using an automation tool like Channable in two ways: via a live <a href="/products/marketplace-integrator">API</a> connection or with a <a href="/products/product-feed-management-tool">feed</a>:
<ul markdown>
 	<li>**API** APIs allow for real-time updating: Data can be sent at any time. When something is wrong with the data that is being sent to Google Shopping, the export channel (Google Shopping) can instantly send feedback to the exporting system (Channable). This information can then be given to the user, allowing them to make the changes.</li>
 	<li>**Data feed** The advantages of a feed-based system are that it is easy to implement and does not require the sender or the receiver to use special tools or advanced API formats. Meaning even a simple spreadsheet with your product data can be used. The downsides of this system are that there is no good way to continuously update the receiving party about changes.</li>
</ul>
Further differences between the two types of connections can be read in our <a href="https://support.channable.com/hc/en-us/articles/115002818909-Marketplaces-data-feeds-vs-APIs">help center article</a>. To send the right information, you can easily get an overview of the mandatory fields within Channable under either ‘Finalize’ (for Google Shopping feeds) or ‘Build &gt; Item’ (for Google Shopping APIs).

Providing your product information to Google properly is critical and must be in the right format to be accepted. Certain information can only be processed by a Google shopping feed in a specific way. The following section breaks down what you’ll need to send, to successfully advertise on Google Shopping.
<h2>Tips for every mandatory field you need to successfully advertise on Google Shopping</h2>
**Pro tip**: The chart below contains all of the mandatory fields that Google requires for you to successfully advertise on Google Shopping. Organizing this information in the correct format can be very time-consuming if done manually. Using a data feed management tool can show you where errors occur and pinpoint the missing data fields. Not only that, but Channable has the capability of fixing those errors for you, using an if-then rule system. Whether or not a data feed automation tool is used, this chart will give you everything needed to create a clean product feed.
<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;">**Necessary info**</td>
<td style="border: 1px solid #cccccc;">**What exactly?**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Image Link</td>
<td style="border: 1px solid #cccccc;">Images are very important for Google Shopping and selling online generally. We recommend you create a filter rule when you first start making rules, to exclude any items that do not have an image. For more information about specific dimensions and picture quality accepted by Google, read about it in their <a href="https://support.google.com/merchants/answer/6324350?hl=en" target="_blank" rel="noopener noreferrer">help center</a>.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Availability</td>
<td style="border: 1px solid #cccccc;">This mandatory field needs to be sent to Google Shopping in the form of either: ‘in stock’, ‘out of stock’, or ‘preorder’. You don’t need to send actual stock levels but the value you set must match the value on your website. To include this information into your feed, simply use Channable’s <a href="https://support.channable.com/hc/en-us/articles/115002827565-Rule-set-to-value" target="_blank" rel="noopener noreferrer">‘set to value’ rule</a> and set a newly created field to one of the three options depending on the actual stock level.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">*GTIN/EAN
<em>* You’ll need at least one of these, as Google requires you have 2 of the 3 pieces of info: Brand, GTIN or MPN.</em> There is still hope if you don’t, please check this <a href="https://support.channable.com/hc/en-us/articles/115002827285-Useful-rules-for-Google-Shopping" target="_blank" rel="noopener noreferrer"><em>help center article</em></a><em>. </em></td>
<td style="border: 1px solid #cccccc;">GTIN is the umbrella term for unique identifiers such as EANs, UPCs or ISBNs and is basically the barcode of an item. If you don’t already have this information, you can easily purchase them online or ask your distributor for them. Making them up won’t help, you can’t outsmart Google.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Title</td>
<td style="border: 1px solid #cccccc;">This mandatory field ought to be easily found in your feed already. Make sure it describes your item well. You can even include things like the color or size with Channable’s <a href="https://support.channable.com/hc/en-us/articles/115002827625-Rule-combine-value" target="_blank" rel="noopener noreferrer">‘combine value’ rule</a>.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Description</td>
<td style="border: 1px solid #cccccc;">Similarly to the title, this information should already be easily found in your import. Alternatively, you can always build a new description by combining relevant information from your feed. Make sure your description is free from HTML jargon by using our <a href="https://support.channable.com/hc/en-us/articles/115002827845-Rule-modify-text">strip HTML </a>rule.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Link</td>
<td style="border: 1px solid #cccccc;">This field is the URL of the products. Simple.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Brand</td>
<td style="border: 1px solid #cccccc;">This information may already be in your feed, but it is VITAL for becoming Google Shopping approved, in conjunction with either GTIN or MPN. See the other descriptions below.
If the brand doesn’t have its own field but can be perhaps located in the description, you can easily search for the ‘value’ (specific brand name) and pop it in a new field.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Condition</td>
<td style="border: 1px solid #cccccc;">The condition of a product needs to be listed as either ‘new’, ‘used’, or ‘refurbished’ in Google Shopping. Google will default set all condition's to new if you don't specify, but if in fact, you do sell used or refurbished items you'll have to communicate this to them. If this information isn’t in your feed yet, you can easily implement it with the 'set value' rule. Simply create a new mapping field from the settings and then ‘set value’ to the applicable condition.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Category</td>
<td style="border: 1px solid #cccccc;">The second stage of creating a Channable feed/API is categorization (NB: with the API if you send known EANs, Google Shopping will automatically be able to categorize the items). The options from the drop-down menu are the specific categories Google has. So, you simply need to allocate which groups of items belong to which Google product category. When you map the fields (in the finalize stage or build stage in Channable) remember to use ‘**Category (internal)**’. More<a href="https://support.channable.com/hc/en-us/articles/115003090569-Smart-categorization" target="_blank" rel="noopener noreferrer"> tips on categorization </a>can be found in Channable's help center.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Price</td>
<td style="border: 1px solid #cccccc;">This information will be in your feed. Do not try to modify it, as the price shown in Google Shopping should match your website.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Shipping Price</td>
<td style="border: 1px solid #cccccc;">You’ll most definitely know what the shipping price is if it isn’t already in your feed. If it’s missing, simply create a new mapping field and set the value. For example, if you offer free shipping for items over a certain price you can make a simple rule to set shipping price to zero. Simply create a rule such as “IF **price ** *is greater or equal to* 50. THEN take **shipping price** and <em>set to value</em>0”. You can always set shipping options within your Google Merchant account, more information can be found in <a href="https://support.google.com/merchants/answer/6069284?hl=en" target="_blank" rel="noopener noreferrer">Google's Support article</a></td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">*MPN/SKU
<em>* You’ll need at least one of these, as Google Shopping requires you have 2 of the 3 pieces of info: Brand, GTIN or MPN.</em> There is still hope if you don’t, please check this <a href="https://support.channable.com/hc/en-us/articles/115002827285-Useful-rules-for-Google-Shopping" target="_blank" rel="noopener noreferrer"><em>help center article</em></a><em>. </em></td>
<td style="border: 1px solid #cccccc;">A stock keeping unit (SKU) or a manufacturers number (MPN) is a more internal method of identifying items. If you don’t have this number, but you do have a GTIN you can still advertise with Google. If you have neither, you can still send your items to Google Shopping. To find out how, check out <a href="https://support.channable.com/hc/en-us/articles/115002827285-Useful-rules-for-Google-Shopping" target="_blank" rel="noopener noreferrer">useful rules for Google Shopping </a>help center article.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Shipping Country</td>
<td style="border: 1px solid #cccccc;">If this information isn’t already in your feed, you should know where your items will be shipping from. As it’ll probably be a fixed country, you can go ahead and make a new mapping field and then just set a country name as the shipping country.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Id</td>
<td style="border: 1px solid #cccccc;">This information can be any form of number/combination that uniquely identifies each of your items. Note the word, unique.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">***Size</td>
<td style="border: 1px solid #cccccc;">For clothing items, it’s important you send the size to Google Shopping. If this value is perhaps at the end of the title, you can simply use Channable’s <a href="https://support.channable.com/hc/en-us/articles/115002827785-Rule-split-text" target="_blank" rel="noopener noreferrer">split text value</a>.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">***Age group</td>
<td style="border: 1px solid #cccccc;">The age group is only applicable if you want to advertise clothing items with Google Shopping. The specific groups they accept are: ‘newborn’, ‘infant’, ‘toddler’, ‘kids’, and ‘adult’. With this list in mind, you could use a rule such as <a href="https://support.channable.com/hc/en-us/articles/115002827725-Rule-search-for-value" target="_blank" rel="noopener noreferrer">search for value</a> (search for specific sizes) and then use the replacement value option. So, any clothing item with the size 0 - 9 months can be assigned to the age group ‘newborn’ by searching for it and replacing the value with ‘newborn’.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">***Color</td>
<td style="border: 1px solid #cccccc;">The color of an item is only applicable for fashion items. Luckily Google Shopping doesn’t specify color names, so feel free to use the values you have in your feed. If you don’t have them in a specific field, simply create a new field and search for the value.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">***Gender</td>
<td style="border: 1px solid #cccccc;">This information is only needed for sending fashion items to Google Shopping and needs to be either unisex, female or male. If you sell only fashion items for one gender, this field can be easily provided by creating a new field and setting the value to the ‘Google recognized’ gender you sell to.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Currency</td>
<td>This is only necessary for using Channable's API connection with Google Shopping. You can either choose from 'EUR/GBP/USD/CAD/NOK/SEK/DKK/CHF' from Channable's built-in drop-down menu or implement it into the feed with a new field and ‘set to value’ rule. Make sure this value is true to what is displayed in the URL link of the item.</td>
</tr></tbody></table>
<span style="font-size: 11px;"><em>** Mandatory for feeds only (because when you create an API connection you already specify in the first step what the unique ID per item is)</em><em>
*** Mandatory only for when fashion is selected as 'Type of market' in feed settings</em><em>
****Mandatory only for Google Shopping API</em></span>

Finally, if you decide to use an automation tool to manage your product feed, it’s recommended you create, what Channable defines as a ‘<a href="https://support.channable.com/hc/en-us/articles/115002817249-How-do-I-filter-items-using-rules-">Filter rule</a>’ first. This rule will simply exclude any items that would otherwise be automatically rejected, or you do not want to sell. For reasons such as a missing image link, or the price is 0. Channable rules work in descending order. So, starting with a filter will ensure that the rules that’ll follow will only be applied to items worth advertising. While this list may seem quite overwhelming or contain a lot of information, using an automation tool can get you up and running in no time.
<h2>Next steps</h2>
Now that you have all the information needed to successfully advertise on Google Shopping the next step is getting started. If you want to [connect to Google Shopping with Channable](https://www.channable.com/integrations/google-shopping-integration) but do not already have an account, <a href="/signup">sign up</a> for free.

Build your connection to Google Shopping in your own time and only choose a subscription when you’re ready to go live. If you experience any Google Merchant Center errors that aren’t mentioned above, you’re always welcome to <a href="/contact">contact</a> Channable’s technical support team to get you going.

How to successfully advertise on Google Shopping

If you have an online shop, there are more and more events that you have to mark as important on the calendar. Black Friday and Cyber ​​Monday, Christmas, summer sales, and for the last few years, Amazon Prime Day. In 2015, <a href="/integrations/amazon-product-feed" target="_blank" rel="noopener noreferrer">Amazon</a> wanted to innovate the sales seasons by offering great deals that were only available for 30 hours. This way the marketplace not only joined the “sales bandwagon” but made Amazon Prime Day a highly anticipated date for their loyal Amazon Prime customers.

<img class="size-full wp-image-26829 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/jVuKzBjQGaYU0jcQr5bv" alt="" width="600" height="787" />
<h2>What is Amazon Prime Day?</h2>
Amazon Prime Day is an annual event that is celebrated in 18 countries, including the United States, Canada, the United Kingdom, France, Germany, Spain, and China. For approximately 30 hours, people can buy all kinds of products at very low prices.

In order to enjoy Amazon Prime Day, you must be an Amazon Prime customer. The offers are changed and renewed throughout Amazon Prime Day, so customers have to complete purchases quickly for their desired products. It is estimated that in 2019 approximately **40% of the products came from small/medium businesses** that use Amazon as one of their online sales platforms.

It is possible to find discounts on all kinds of products, although the biggest offers are found on Amazon-brand products, especially those related to the electronics sector. In 2019 the best sellers were Echo Dots, Fire TV Sticks, and Kindles.

Historically, it has always been celebrated during the month of July. However, this year due to the uncertainty experienced by COVID-19, <a href="https://www.cnbc.com/2020/07/02/amazon-delays-prime-day-until-october-due-to-coronavirus.html" target="_blank" rel="noopener noreferrer">the date has been postponed several times</a>. With the huge increase in orders that Amazon received during the first half of the year, it was impossible to stage an event as popular as Amazon Prime Day. In the absence of official confirmation, everything indicates that it will be held in October, but we are still waiting for a final date.
<h2>Why should you participate in Amazon Prime Day?</h2>
Amazon Prime Day 2019 was a resounding success, becoming the largest event in Amazon's history; even surpassing Black Friday and Cyber ​​Monday 2018. In 2019 more than 1 million offers were available worldwide.

While Amazon never discloses the revenue generated by Amazon Prime Day, there is that suggests its great growth year on year. For example, it’s predicted that over 100 million products were sold in 2018. However, in 2019 the number of products sold is said to have almost doubled reaching 175 million.

This large number of purchases implies a large number of returns. According to Adobe Digital Insights, 30% more products were returned in 2018 than during Amazon Prime Day 2017. This means that sellers must have an incredible logistic service to be able to handle this event with the required guarantees.
<h2>How can you sell your products on Amazon Prime Day?</h2>
First and foremost, if you still don't have your catalog integrated into Amazon, you definitely should in preparation for Amazon Prime Day and in general. In the following video, we explain the 6 steps you should follow to create a quality listing for Amazon in a quick and easy way.
<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/k24FayMRioY" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
Once your listing is integrated into Amazon, you need to improve the visibility of your products to make sure you stand out from the competition. Competition is fierce, especially on a day as important as Amazon Prime.

Here are some of our best tips that can help your business succeed on Prime Day:

- Create attractive titles for your products including keywords and relevant attributes such as brand, color, material, and size.
- Use Amazon Pay Per Click to give your products a jump-start.
- Reduce shipping times, response times, and the number of faulty orders to reach the Buy Box.
- <a href="/blog/blog-improve-opinions-amazon" target="_blank" rel="noopener noreferrer">Improve your verified reviews on Amazon</a>.

Check out our other blog in which we offer you more tips you should implement to help you to <a href="/blog/blog-tips-for-advertising-your-products-on-amazon" target="_blank" rel="noopener noreferrer">advertise your products successfully on Amazon</a>. With Channable's feed manager, it’s simple to configure your Amazon listing. You can also manage all your <a href="/products/marketplace-integrator" target="_blank" rel="noopener noreferrer">Amazon orders directly from your eCommerce platform</a>, and even configure the <a href="/integrations" target="_blank" rel="noopener noreferrer">listing for other marketplaces</a>. If you have any further questions, <a href="/contact" target="_blank" rel="noopener noreferrer">our dedicated team</a> is more than happy to help.

Amazon Prime Day - What to expect and how to profit from it

In April 2020 product listings on <a href="/blog/blog-google-shopping-free-ads-what-you-need-to-know-for-ecommerce">Google Shopping have become partially free in the US</a>. This change refers to the Google Shopping tab that you can find on top of your search page. Important to know: The good old paid Shopping ads will continue to exist and the new organic listings will be complementary. Using both free product listings and Shopping ads together is the new recommended practice by Google.

The shift to free search results in the Shopping tab is intended to help merchants connect with more customers. Since the launch in the US, <a href="https://blog.google/around-the-globe/google-europe/powering-economic-recovery-through-retail">Google reports</a> that merchants have seen an average of 50% more clicks and 100% more impressions across free listings and ads on the Shopping tab. Small and medium-sized sellers are said to profit the most from this increase in engagement.

Slowly but surely, this new structure is being rolled out in other parts of the world, including Europe, starting mid-October 2020.
<h2>What will change and how does it affect me as a merchant?</h2>
<ul markdown>
 	<li>
<h3>**Layout and order of the Shopping tab**</h3>
</li>
</ul>
With two types of listings in the Shopping tab, its layout will change. On top of the search results, you will still see the first row with paid Shopping ads, followed by free listings underneath.

<img class="aligncenter size-full wp-image-28521" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Zd4K2Ph7Qx6jVzIhY2kp" alt="" width="918" height="768" />
<ul markdown>
 	<li>
<h3>**Merchant Center &amp; surfaces across Google**</h3>
</li>
</ul>
In order to showcase your products for free on Google Shopping (and other shopping-related Google surfaces in the long run), you have to <a href="https://support.google.com/merchants/answer/9199328?hl=en&amp;ref_topic=9240261" target="_blank" rel="noopener noreferrer">participate in the program for surfaces across Google</a>.

**If you currently have an account in the Google Merchant Center** and your product feed is already integrated, you can simply opt-in to the new ‘surfaces across Google’ infrastructure within your MC.

**If you are new to Google Shopping**, you first need to set up an MC account, <a href="/blog/blog-how-to-successfully-advertize-google-shopping" target="_blank" rel="noopener noreferrer">learn here how to successfully get started</a>.

Next to that, you can also opt into the <a href="https://support.google.com/merchants/answer/9825611?hl=en" target="_blank" rel="noopener noreferrer">local surfaces across Google program</a> to qualify your items for ‘local listings’, including information about your physical store (such as product availability, store hours, directions, phone number, or approximate distance from the user), letting users know that a product they are searching for is available in a physical store close to them.
<ul markdown>
 	<li>
<h3>**Your product feed must meet even higher standards**</h3>
</li>
</ul>
As always, when something is free of financial charges, we expect an increased demand and more competition among merchants on the Shopping tab. Therefore, it is essential that your product data comes in the best state possible. Since Google Shopping works with a feed format, <a href="https://support.google.com/merchants/answer/7052112?hl=en">it requires certain data specifications</a>. In order to meet these specifications and deliver high-quality product data, you need to [optimize your product feed](https://www.channable.com/integrations/google-shopping-feed). The ultimate goal (and strategy to get ahead of the competition) is to deliver all your product information in a format that triggers a match between consumer search queries and your products.
<blockquote>One example is a perfect title structure, including the most relevant keywords at the beginning of each product title. Google uses titles to detect related keywords that match search queries. Channable can help you to optimize your title structures through <a href="https://helpcenter.channable.com/hc/en-us/articles/360011018360-Rule-combine-value" target="_blank" rel="noopener noreferrer">smart rules, such as the ‘combine value’ rule</a> and to profit from your own dynamic feed information!</blockquote>
<a href="/blog/blog-how-to-successfully-advertize-google-shopping" target="_blank" rel="noopener noreferrer">Find more useful tips for all mandatory Google Shopping fields in this blog.</a>
<h2>An extra tip from Channable: Constant data updates are key!</h2>
Next to good feed hygiene and maintenance, it is important to update your product data on Google Shopping (and in the MC) on a regular basis. In the Channable tool, the default schedule for data runs of every feed connection is once a day. Especially now, during the busiest eCommerce quarter of the year, combined with increased penetration of the Shopping tab, more frequent data updates on your marketing channels can make a crucial difference.

**Our solution for this is ‘Extra Runs’!** With extra runs, your data is retrieved several times a day (up to the hour) and exported to the channels you selected, among others Google Shopping.

Even better: We are proud to announce that we have recently taken the next step in adapting our infrastructure to facilitate more frequent data updates with less effort and we would like to share this success with you!

We have chosen to replace the current pricing packages (run maximum every 2 hours for an extra 50% of the price of your base subscription, and every hour for an extra 100%). From October 1st, 2020 with a single package: up to 24 runs per day for 50% extra of the price of your base subscription.

Request your extra runs and find more information via this **help center article** or contact our support team (<a href="mailto:support@channable.com">support@channable.com</a>) with any questions!


Free listings on the Google Shopping tab are coming to Europe: Here is all you need to know

Next to good data feed hygiene and maintenance, it's crucial to regularly update your product data. But what exactly does that mean, and how does it affect your ads and marketing practices?
 
Channable is here to explain why frequent eCommerce product updates are important and how an automation solution can make this process smooth and easy.

## The reality of managing multiple ads with your product feed
When you start advertising on [Google Ads](https://www.channable.com/products/ppc-tool/google-ads) or through third-party [eCommerce integrations](https://www.channable.com/integrations?sort=featured) like comparison shopping engines and affiliate networks, you'll quickly notice that they often require your product information in various formats, differing from what's on your webshop.

This means you'll need to modify your product feed to match each platform's specific requirements. If you're [utilizing several third parties](https://iceclog.com/the-importance-of-real-time-data-in-e-commerce-operations/), this can lead to multiple, different product feed configurations, becoming overwhelming to manage.

## Getting your product feed optimized
Using a [data feed management solution](https://www.channable.com/products/product-feed-management-tool) like Channable, you can upload your data feed and connect it multiple times in different ways. You can then modify the product information for each version to match the specific requirements of your chosen platform.
 
With Channable’s powerful 'if-then' rules, you can easily configure your product information to meet the demands of every connection, ensuring accurate **eCommerce product updates**.

## Stay up-to-date with flexible daily data syncs
Channable’s automation not only gives you the power to easily configure your product feed but also allows you more control over many aspects of your connections.

One impactful feature is daily data syncs. This refers to how often your product information is updated on third-party platforms. In today's competitive online landscape, keeping your product information and stock levels up-to-date across all channels is paramount.
 ![Automated Product Feed updates-02.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmcngcmfzd1pl07w46v92gykr)
This not only saves you time managing all your merchant accounts but can also save you money by preventing wasted ad spend on advertising out-of-stock products. We're talking about truly **automated product feed updates** that make a real difference.

We've recently enhanced our daily data sync options to provide even more flexibility:
![Automated Product Feed updates-03.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmcngcmg9d0iy07uqfp9frxur)
- **CORE Standard**: 1x per day

- **CORE Plus**: Up to 3x per day

- **CORE Pro**: Up to 24x per day

This new tiered structure makes it easier than ever to choose the right frequency for your business needs.
![Automated Product Feed updates-04.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmcngcmg7d1pq07w45kb82elh)
### When 1x per day works:
- Your inventory and pricing stay mostly stable.

- You're not adding new products frequently.

- Product attributes (e.g., titles, descriptions) don't change often.

- You're not running time-sensitive promotions or flash sales.

- Minor delays in updates won't significantly impact performance.

### When you need more frequent data syncs:
- Inventory or pricing changes throughout the day.

- New products need to go live quickly.

- Product data is regularly optimized for performance.

- You run flash sales, promotions, or frequent campaigns.

- Real-time accuracy drives your ad performance and sales.

If you’re adding new products to your feed often, if your prices change throughout the day, or if you have upcoming flash sales, more frequent data syncs are your opportunity to ensure real-time accuracy and maximize your ad performance. It's the simple, powerful solution to a very expensive problem, offering truly **automated product feed updates**.

**Some of the key benefits of frequent data syncs include:**

- **Always accurate stock**: Product stock levels are always up to date across multiple channels, preventing sales of unavailable items.

- **Correct pricing**: Prices are advertised correctly, eliminating the need for manual updates within each channel’s merchant center.

- **Seamless sales & promotions**: Sale prices can be set or switched with ease, perfect for flash sales or seasonal campaigns.

- **Improved performance**: Up-to-date product information leads to higher quality scores and greater visibility for all your listings, driving more sales. These consistent eCommerce product updates are critical for success.

## How to get started with utilizing daily data syncs
With Channable, the default number of data syncs for every account is automatically once per day. However, for many advertisers, the benefits of multiple daily data syncs lead them to update their feeds much more frequently, even down to every hour. This level of **automated product feed updates** has a massive impact.

If you’re already managing multiple marketplaces or channels, or your business is growing fast, you can’t afford to have outdated listings slowing you down.

Ready to enhance your **eCommerce product updates**? Find more information on how to adjust your [data sync frequency](https://www.channable.com/extra-runs) via our [help center](https://helpcenter.channable.com/hc/en-us) or contact our support team with any questions!


How automated product feed updates to your eCommerce listings can help drive online sales

Facebook Shops is without a doubt a significant extension of Facebook's functionality when it comes to shopping. Previously, the eCommerce function for merchants consisted mainly of advertisements on Instagram in which products are tagged in photos, leading the user directly to an online store. With Facebook Shops, the social network has introduced a new digital storefront on both Facebook and Instagram, enabling social media users to discover relevant items and personalized recommendations within the social network.

<img class="aligncenter wp-image-29278 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/3SNt6WPTIOgrImmGgqbc" alt="facebook-shop-example" width="398" height="746" />

<img class="aligncenter wp-image-29283 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/RLBQs84TdWID0CUOyQ0Q" alt="facebook-shops-instagram" width="396" height="745" />
<h3>Building a feed based platform economy</h3>
The integration of new levels into existing value chains is common in the platform economy. Facebook pursues a similar approach with Shops, which is not a complete store system, but rather a higher-performance front end with close links to Facebook's advertising ecosystem. A checkout function has so far only been rolled out in the US.

Facebook platforms are based on feeds for different purposes. While in the main app the shift from following friends’ activities towards a news and advertising feed has been predominant over the past years; Instagram is the home of one of the most profitable new professions of the past decade: influencers. The shopping potential on Instagram is therefore inherently high. If Facebook Shops can impact the eCommerce world in a similar way, the future of the new shopping option could be a bright one.
<h3>What’s so special about Facebook Shops?</h3>
Aren’t there already plenty of marketplaces and price or product comparison sites out there? Definitely, but Facebook Shops is on a whole new level of personalization.

As a social network, Facebook is able to predict much more accurately what the individual user likes and is likely to purchase. This allows for a more personalized and relevant display of product ads throughout the whole network and an individually composed product feed in the new Facebook Shops environment.

Access to a customer’s needs, wants, and preferences play a major role in today’s eCommerce. Something that is increasingly frequent is that product searches don’t start on Google anymore, but rather on Amazon - granting the marketplace a valuable form of customer access. Facebook, on the other hand, profits from another form of consumer insights. Following recent statistics, the average user spends 144 minutes per day on social media. That’s more than 2 hours of potential exposure to product displays. In the past, Facebook has used this opportunity mainly by offering advertisements on Facebook and Instagram via Facebook ads.

Although these advertisements drive social commerce as well, the range of offers is limited. In comparison, Amazon is based on a recommendation system, drawing on the full pool of data that a seller provides for his product catalog. Facebook ads can only show one concrete product that is currently being advertised by the retailer. This brought Facebook Shops into play.

Closely tied to the <a href="/integrations/facebook-product-feed" target="_blank" rel="noopener noreferrer">Facebook product catalog</a>, Shops are based on enhanced catalogs that improve the possibilities of recommendation and the visibility of products. A catalog is a container that holds detailed information about the items that a merchant wants to advertise or sell across Facebook and Instagram. Category- and market-specific information allows customers to easily discover and consider a broad range of highly relevant products using search and filters in Facebook Shops.
<h3>Which role can Facebook Shops take over in the market?</h3>
Experts do not regard Facebook Shops as a serious competitor for Amazon when it comes to logistics and services. BUT, from a consumer perspective, Amazon is less inspiring than social commerce. The marketplace is ideal for finding and comparing a product you have been purposefully searching for. However, it is not particularly inspired by trends, fashion, or interior design, and it does not trigger the consumer to discover products that fit a certain lifestyle. This is where the strength of Facebook, and especially Instagram, lies.
In their feed, users will typically be exposed to offers from brands that they are already following, so the pre-selection of Shops content will be made by the consumer.
<h3>Who is the target merchant of Facebook Shops?</h3>
Facebook Shops can become a channel that makes simple store solutions with easy customer access available to merchants.

In the <a href="https://about.fb.com/news/2020/05/introducing-facebook-shops" target="_blank" rel="noopener noreferrer">official announcement of Facebook Shops</a>, the new ecosystem is primarily presented as an offer for small businesses. However, big brands will also have to take a closer look at how Facebook Shops performs compared (and as an addition) to their own online stores. Especially with regard to data collection through Facebook, it will be interesting for all kinds of brands to see what performance and customer data can be acquired.

The new data management system of Facebook Shops makes it possible to comfortably import even larger data feeds. An easy way to generate the perfect product catalog for Facebook Shops is by using a feed management tool with an <a href="/integrations/facebook-shops" target="_blank" rel="noopener noreferrer">Facebook Shops integration</a>. Product data from the backend of a merchant’s online store (for example like a [WooCommerce feed](https://www.channable.com/integrations/woocommerce), [Shopify feed](https://www.channable.com/integrations/shopify), [Magento feed](https://www.channable.com/integrations/magento), Lightspeed feed, etc.) can be imported into the tool via a plugin and optimized until the ideal export feed for Facebook Shops is created.
<h3>Summary</h3>
<blockquote>Through its seamless integration into social networks and the use of detailed product pages, Facebook Shops offers an ideal setting for influencer products or additional ways to market a product.</blockquote>
The introduction of Facebook Shops brings a long-term opportunity for merchants to focus their offers even more on shopping activities that are fitted into the daily habits of users. Facebook can track the customer journey in an enhanced way and collect the data needed to target paid ads more effectively, which will also have an effect on CPC strategies.
The general trends in eCommerce will give Facebook Shops additional momentum. Customers will buy online and on mobile more often, and brands will want to avoid being too dependent on one big player such as Amazon. There will be room for new and innovative modes of shopping, such as offered by Facebook Shops.

Through its seamless integration into social networks and the use of detailed product pages, Facebook Shops offers an ideal setting for influencer products or additional ways to market a product for brands. Whether you are a small business or a renowned brand, Facebook Shops should not be ignored.

Facebook Shops - What to expect from Facebook's new eCommerce extension

<h2>What is Google Product Category?</h2>
The “google_product_category” attribute is used to classify or categorize products in Google Shopping. The goal of this product categorization is to make it easier for customers to find your items within Google Shopping.

To set up the categories correctly, you have to use the taxonomies listed by Google known as the “Google product taxonomy”. The Google product taxonomy is the list of categories that Google uses to help classify products in the [Google Shopping feed](https://www.channable.com/integrations/google-shopping-feed). There are <strong>more than 6,000 categories</strong>. This is why it’s incredibly important that you categorize your products correctly. <a href="https://support.google.com/merchants/answer/6324436?hl=en-GB" target="_blank" rel="noopener noreferrer">Here</a> you can find more info regarding Google's product taxonomy.

Another important thing to note is that the categories are not the same in all countries. There are countries such as the United Kingdom, United States, France, Germany, and the Netherlands where the taxonomy is more complete and the product categories have more subdivisions than others.

An example of Google’s Category taxonomy for clothing would be:

Clothing and accessories &gt; Clothing &gt; Warm clothing &gt; Jackets and coats

In turn, each of these product categories is associated with a numerical code.
<h2>How important is the Google Product Category in the Google Shopping feed?</h2>
You should always categorize your products. There are too many benefits you’ll miss out on if you don’t.
<ul>
 	<li>The Google Product Category is decisive when it comes to ensuring users only see products that are really relevant to their search query.</li>
 	<li>The click rate of Google Shopping campaigns will improve because your products will have more precise attributes.</li>
 	<li>Filling in the Google Product Category influences your position in rankings. This allows you to check whether your products appear ahead of your competition.</li>
 	<li>Many other channels such as Criteo or [Facebook Ads](https://www.channable.com/integrations/facebook-product-feed) also use this categorization as a reference. Making it necessary to follow Google’s product taxonomy in order to be successful in multiple, essential channels.</li>
</ul>
<h2>Tips you should take into account when optimizing your Google Product Categories</h2>
<ol>
 	<li>Google occasionally updates its categories, so you need to make sure your data feed is updated with the latest changes.</li>
 	<li>The more information you provide in your Google Shopping feed, the better. That's why it's important to be specific about your categorization. You have to choose the most specific category possible. If you use a more specific Google Product Category, your products will appear in the appropriate search results more often. Therefore your CTR will improve significantly and, by creating more relevant ads, costs will decrease.</li>
 	<li>If your product fits into more than one category, it is important that you choose the most accurate one. It is not possible to choose two categories in Google Shopping.</li>
 	<li>If the article does not match any of the categories marked in the Google taxonomy (which is quite unusual due to a large number of categories available), then you can use the product_type attribute.</li>
 	<li>Remember that each country has a different taxonomy, so you will have to configure the feed and categories based on the country where you want to sell your products. Otherwise, your products will be rejected by Google. This has a close relationship with the taxes marked by each country. For example, if you are going to sell your products in the United States, it is important that the feed is configured for this country so that the tax rate for your products is correct.</li>
</ol>
<h2>Risks with Google's automatic product categorization</h2>
Google offers a new automatic categorization feature to make it easier to categorize products. Therefore, the google_product_category attribute is now not mandatory. However, while this advance is helpful, it also poses a risk.

The automatic assignment that Google makes is based on an algorithm that analyses other attributes of the Google Shopping feed, such as the brand, the GTIN, etc. In many cases, these attributes are not very specific and this means that Google does not assign the correct category or uses a category that is too generic.

To avoid this, we strongly recommend that you fill in the Google Product Category field in the Google Shopping feed yourself.
<h2>How can Channable help me with smart categorization?</h2>
Channable allows you to set up the Google Shopping feed in 5 easy steps. And one of the steps in the configuration of the feed is categorization. With the intention of helping our customers in this process (which can be quite long in multi-product catalogs), in Channable we have developed <a href="/blog/smart-categorization-google-shopping" target="_blank" rel="noopener noreferrer">smart categorization</a>.

Thanks to a smart self-learning algorithm, we have managed to make the products you want to export to Google Shopping automatically fit the Google taxonomy. In this way, a category suggestion will appear that matches each of your products. As this is only a suggestion, you will always have the final decision regarding which category is used. This way, you will still have full control of the categorization process.

Would you like to create a fully optimized Google Shopping feed with Channable’s smart categorization? <a href="https://app.channable.com/signup" target="_blank" rel="noopener noreferrer">Create a FREE account </a>today and set up your Google Shopping feed in no time.

Don't forget to read our blog with tips to <a href="/blog/create-quality-google-shopping-feeds" target="_blank" rel="noopener noreferrer">create the perfect feed for Google Shopping</a>.

Tips and solutions when assigning Google Product Categories in your Google Shopping Feed

## What is a Google Smart Shopping Campaign?
You’ve got an online store with a lot of products. Or you’re an agency that handles PPC campaigns of multiple eCommerce businesses. Creating ad campaigns for large inventories can get exhausting super fast. 
This is where Google Smart Shopping Campaigns come in.
Using artificial intelligence and machine learning, Google Smart Shopping Campaigns create visual shopping ads for your products. From images to product descriptions, it takes everything from your product feed automatically. 
Unlike regular Google Shopping ads, Smart Shopping Campaign automates the bids and the ad placement. This ensures that it shows your products to the right shoppers at the right time and in the right place without the need for manual tweaking. 
![Google Smart Shopping Campaigns.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/5oaz8vhiQzie5Pfz1sky)
### How Google's AI algorithm runs smart shopping campaigns?
Marketers who use Google Smart Shopping Campaign see a [20% higher conversion value at a similar CPC](https://youtu.be/iyglpSl1Ey0?list=PL9piTIvKJnJOO6s49E14oZpwb4jFE5TY1). 
Why? 
Because it uses machine learning to decide who to show your ads to, where, and at what time based on your business data. 
It monitors sales and conversions taking place on your website; who’s buying what from your online store. Using this granular data, it shows your products to the people most likely to buy from your store, thereby massively increasing the chances of conversions. 
So the more sales activity (traffic, clicks, conversions) you have on your online store and the more comprehensive your historical data, the better results you can see via Smart Shopping Campaigns. 
It also takes into account holiday performance trends, seasonal activities, and so on - to further optimize your campaigns. 
### How to get started with Smart Shopping Campaigns?
You’ll need to set up the following (if you haven't already) before you launch your first Smart Shopping Campaign:
A Google Ads account
A Merchant Center account with an updated product feed
Linking your Merchant Center and Google Ads accounts
Some must-haves to start your Smart Shopping Campaign journey,
Install a Google remarketing tag on your website
Have an audience of at least 100 users
There should be 20 conversions over the last 45 days across your existing Shopping campaigns for Google’s algorithm to work
And lastly, make sure you meet the requirements for Shopping campaigns and follow all the Shopping ads policies for a smooth ride.
## 5 Different types of ad placements in Smart Shopping Campaigns 
Wondering where your ads will appear via Smart Shopping Campaigns? 
![Smart Shopping Campaigns ad placements.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/d0xR41SRwya6aH70Vr8w)
With Google Smart Shopping campaigns, you have access to a whole host of channels and millions of people. 
### Product ads within Google search networks 
Similar to regular Google Shopping ads, your Smart Shopping Campaigns appear in Google search results in the Shopping section when customers search for a query that's relevant to your product.
### Display remarketing ads in the Google Display Network 
Google Display Network (GDN) is a group of more than 2 million websites, videos, and apps where your Smart Shopping Campaigns can appear. 
They’re basically targeting people who’re already acquainted with your business and have visited (or shopped from) your online store previously.  
### Ads on YouTube 
From pre-roll ads to display ads, within YouTube, there are several different places where Google might display your products for relevant YouTube users.
### Gmail ads 
Ever seen sponsored ads by online stores in the Promotions tab of your Gmail account? This is where Smart campaigns often land, too.
![ Smart Shopping Campaigns in Gmail.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/PumDS9uRbCCaRaZ8UZFb)
### Local inventory ads 
Local inventory ads, as the name suggests, help bridge your online store with your physical brick-and-mortar stores. 

![Smart Shopping local inventory ads.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Cl26t60T52mwwqbMptO0)
Smart shopping campaigns help you promote your in-store inventory to online consumers who live in the vicinity of your store. Not only does this help boost your physical store’s presence but also increases foot traffic to your store.   
## 6 ways to optimize your Smart Shopping Campaigns and boost sales 
Research shows that shopping ads, 
drive [76% of search ad spend](https://www.smartinsights.com/digital-marketing-strategy/the-rise-of-google-shopping/) for the eCommerce industry
currently generate 85.3% of all clicks on search ads and Google Shopping campaigns combined
So they’re definitely showing results. 
But how can you further optimize your Google Smart Shopping Campaigns so you can scale it at a profitable ROAS?
Let’s find out.
### Optimize and update your product feed regularly
Since Google AI algorithm uses your product feed information and images for ads, make sure your product information is always updated.
From product titles to descriptions, use specific keywords that customers are using to find your products. 
Next, regularly update your feed regarding the inventory, business changes, and so on. 
A product is not in stock? Update the product feed.
Launched a new limited edition product? Let Google know.
Offering shipping to a new state or location? Update.
### Optimize your landing page
As customers click on your products through the campaigns, they’ll likely land on a landing page. Make sure the landing product page is highly optimized.
The stronger your product page is, the higher your conversions and sales.
Make sure it’s aesthetically pleasing, looks professional, contains targeted CTAs, has easy checkout, and most importantly, is mobile-friendly.  
### Leverage product categorization
Different products have different target audiences. While you may target women when selling baby clothes, you’ll target men when selling fishing supplies. 
So the better your product categorization, the more targeted your Smart Shopping campaigns can be.
While Google automatically categorizes your products based on its evolving taxonomy, you can also manually set your product category by choosing the closest possible category to your product type.
### Make use of holidays 
The best way to end the year on a high?
Leveraging holidays. 
End-of-year holidays always see a significant bump in sales. 
From 2018 to 2021, online holiday season sales [increased year over year by an average of over 17%.](https://blog.adobe.com/en/publish/2021/10/20/adobe-forecasts-record-billion-holiday-season-online-us-billion-globally)
![Using Smart Shopping Campaigns during holidays.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/awVduSaAS5mZ5wpz3sRE)
keep the following tips in mind to capitalize on this season.
Adjust budget accordingly: With an increase in sales activity during these days, you may want to increase your budget for Smart Shopping Campaigns, too. This will help increase the visibility and reach of your campaigns.
Play around with your bidding strategy: Increase bids on products that usually see an upsurge in sales during holidays, and vice versa. This is where your online store’s historical data comes in handy. Analyze past sales patterns and adjust bids accordingly. 
Update products and optimize the feed: Offering sales on products during New Years? Update your feed so Google can create optimized ads accordingly. Use holiday-specific keywords in your product description and attribution to further optimize your campaigns and get more eyeballs on them during the holidays!
Keep a close eye on your product inventory: Plan ahead for the crazy holiday season and if you feel a product is running low or is out of stock, let Google know ASAP. 
Create separate ad groups for holiday specials: Introducing gift bundles for holidays? Have limited edition products you’ve only introduced for New Years? Create smaller, more specific ad groups within your Smart Shopping Campaign to target these seasonal specials. 
### Play around with your target ROAS
Target [ROAS ](https://www.channable.com/blog/how-roi-and-roas-impact-your-ecommerce-business) is a bidding option with Smart Shopping Campaigns that allows you to set a specific amount of return on your ad investment. 
For example, you'd like to earn $2 for every $1 you spend on Google ads. So you set your target ROAS 200% and add high-performing products to your feed. Google then automatically maximizes your cost per click to ensure you get the most bang for your buck.
The easiest way to get started with Target ROAS is to look at your historical data of the conversion values per cost of the campaigns and set your tROAS accordingly. 
However, be realistic when setting your ROAS. 
If your ROAS target is too high, Google might not be able to deliver the expected results, so the traffic will drastically decrease. 
And if your ROAS target is too low, Google will push your ads to a lot more users and buy more expensive clicks because the expected cost per conversion is higher. But this could easily make your ads unprofitable. 
So find the right balance by testing and tweaking. 
### Monitor your best-sellers
Monitor your top-performing products during different seasons (holiday seasons, seasons when sales are slow, and so on)  and adjust your bids, budget, and ad placements accordingly. 
Remove products that are not performing well to optimize your campaigns. 
On top of that, it might be worthwhile to put products with really big differences in performance and/or margins into different campaigns. And then adjust the TargetROAS accordingly. With this, you maintain some level of control while still benefiting from automation.
## Is Smart Shopping for you?
If you’d like to increase sales massively, then absolutely.
Who doesn’t want an automated ad campaign that does all the work for you and gets impressive results? But for Google Smart Shopping Campaigns to perform optimally, you need to give it time and enough products. 
When setting up a Smart Shopping campaign, please allow the campaign to run for a minimum of 2 weeks.The more time you give it, the more data it can collect. The more data it collects, the better its results. 
And, make sure that you put enough products in the campaign as it makes it harder for Google’s algorithm to optimize with few products to choose from.
If you want to get started with the Smart Shopping feature, feel free to [login to your account](https://app.channable.com/login) or [sign up for a free trial ](https://www.channable.com/signup)today. You will find the new feature directly within the Shopping Ads tab.
Click here to [sign up for a free trial now](https://www.channable.com/signup)!


Smart Shopping Campaigns: Detailed Guide & 6 Optimization Strategies

Using the right technology makes every company a more successful one, and our focus on shipping powerful features means that Channable customers all over the world can experience the full benefits of our platform to scale their online sales no matter the size.

Many customers face one problem when they scale their online sales: as they grow, so does the volume of their products within Channable – this inadvertently increases the time it takes to manage products on multiple channels with large amounts of data. 


## Next-generation production categorization
![Banner site 97- accuarcy.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/FHfAaAN9SSq8MaaFQPFM)

Today, we’re delighted to announce that we’re launching **a brand new feature that allows 
advertisers to instantly categorize millions of products** for Google Shopping, Facebook, Ebay, and many more channels. 

Product categorization when done manually or in a rule-based way can take an incredible amount of time and resources, dragging down the setup time and speed to market your product, which means you’ll either waste time doing manual work or lose competitive advantage – or both! 

That's why our product team has created this new way to categorize products – a feature that allows you to:

- **Go to market faster** by instantly categorizing millions of products 

- **Enjoy reduced channels and marketplace setup time ** by up to 80%

- **Categorize millions of products** for Google Shopping, Facebook, Snapchat, and many other channels and marketplaces

- **Gain flexibility ** by deciding what and how many products should be smartly categorized and how to apply custom rules

- **Get up to 97% accuracy through our machine learning algorithm**, which analyzes millions of data points across different industries and assortments 

- **Achieve real-time categorization** for any new products that enter your feed

## Leveraging the power of machine learning

How does this new feature help you achieve more in less time? 

In machine learning, computers solve hard problems by training them on huge data sets. By analyzing thousands of examples and gradually learning to recognize the patterns, this next-gen technology gives you the ability to work in a more seamless way, without manually doing any work – all while achieving a highly optimized feed. 

This practice works in many cases, and in fact, we use it for our **Smart Categorization **feature so that the more product data we process, the better and more instant the results will be.

Ready to start automation of this process? You can achieve these benefits while saving your team members valuable time by leveraging **Smart Categorization **for your online marketing. 

That’s it for now. Until the next product update! 👋

Ready to future-proof your online sales strategy? Get started with [Smart Categorization](https://www.channable.com/smart-categorization) now. 

New: Smart Categorization brings AI technology to your product feed 

Are you evaluating a new feed management solution, yet feeling uncertain about where to begin? We know that product data migration might look intimidating as [83%](https://www.oracle.com/a/ocom/docs/middleware/data-integration/data-migration-wp.pdf) of product data migration projects either fail or exceed their budgets and schedules.

Don’t worry though as this stat doesn’t necessarily mean that all software migration is doomed to fail. It covers server migration, importation of new data into existing software programs, and many more. However, it also means that migrating data requires specific care to ensure an efficient transition.

The good news is that the best practices are pretty well known. This article presents seven proven methods for product data migration to help you achieve a smoother transition while reducing risks and enhancing operational efficiency.

## 1. Identify the reasons behind tool replacement
Which elements force you to seek an alternative to your existing [feed management solution](https://www.channable.com/blog/blog-what-is-feed-management-and-why-do-you-need-it)? Is your product visibility restricted? Your goal is to improve marketplace integration capabilities and to reduce order management time or enhance analytics capabilities.

State your purpose with clarity to your team members. The initial alignment of all team members creates momentum while maintaining a focused and intentional product data migration process.

## 2. Define your success goals
This step enables you to base your provider comparisons on facts while preventing you from being misled by attractive features that do not deliver results.

What are your needs, and what would a successful migration look like? Take stock of your current technical challenges and pinpoint which features in a new tool could address them. 

Examples:

- Challenge: Update delays, scattered order flows, channel-specific headaches
- Need: A feed management solution with built-in API connections to sync products in real-time.
- Goal: Fully automated product updates, instant error alerts, and centralized order processing

Your requirements should be clearly defined to evaluate each tool effectively, whether you use recommendations or your checklist.

Each provider’s website and core features should be examined to determine their alignment with your needs. The solution should be able to manage product feeds and PPC campaigns and marketplaces through a single interface. Also consider how easy it is to make the switch; what transition options are available, and how much support does the provider offer during migration?

When you have a few potential solutions in mind, we recommend that you check sites Trustpilot, Shopify App Store, Capterra, and G2 to validate your initial thoughts through actual user feedback.

## 3. Align your timelines
The timing of your product data migration is critical; it directly impacts day-to-day operations. Your transition plan needs to be carefully coordinated to avoid any disruptions.

Create a detailed migration schedule that all participants should receive. Every person must understand the sequence of operations and their particular duties.

**Pro tip:** A short overlap between your old subscription end and new subscription start is essential for preventing downtime, according to our experience. The dual access period enables a seamless transition which maintains feed operations without interruptions.

Remember to schedule testing periods and adjustments in advance, since this will save you time in the future.

## 4. Build a channel-specific strategy
Each channel operates with its unique terminology, so you should refrain from implementing a universal product data migration strategy. Every platform maintains its own set of technical specifications, as well as its approval durations and specific operational characteristics. 

We recommend structuring your migration in phases by channel type. Marketplaces often demand more time and effort to manage compared to comparison engines or ad platforms.

Begin your process with basic channels to establish confidence before moving toward more complicated ones. The methodical process structure enables both your team and your project to maintain focus and work efficiently.

For example, the [Channable platform](https://www.channable.com/) enables users to add new feeds through a two-step process:

- **Step 1: Add a new feed**, choose your shop or project as a starting point. To start adding a new feed, navigate to the left menu, select “Feeds”, then select “Add new feed”.
- **Step 2: Set feed parameters**, users need to establish their feed parameters through the definition of name and country of destination, and export feed type and target marketplace selection. You can proceed to the next step by clicking “Continue” after completing the setup.

![01_feed management_ Import.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmbs28fpkf9k007w96z56d5ii)

A well-structured rollout process helps you stay in control of your product data migration while minimizing the impact on your team’s workload and campaign performance.

## 5. Evaluate your feed requirements
Let’s talk formats. The successful product data migration requires your new provider to support the feed formats needed by your main marketing channels.

We've often seen teams rely on workarounds when imported files didn’t match the formatting rules of various marketing platforms. This is a good moment to streamline your data and choose a tool that adapts to your needs, rather than the other way around.

There are two main ways to transfer product data between systems: classic data feeds and APIs.

- **Using a standard data feed:** Your system or provider generates an XML or CSV file containing all product details. The file gets periodic updates that trigger the destination platform to fetch the information according to its scheduled retrieval schedule.  
Standard data feed technology allows you to reach millions of users each day through platforms including Google Shopping and Beslist and Facebook and Kelkoo, and LeGuide.

- **Using an API:** Real-time data transmission occurs through API functionality. The system does not require users to generate complete files that require reloading. Updates are transmitted through automated systems that operate on a need-to-send basis. 
APIs provide quick and efficient data transmission services to major platforms that include Google Ads, eBay, or Amazon.
The usage of APIs continues to expand because they provide faster operations and greater adaptability to different requirements. The selection of a tool that supports both formats will provide you with future-proof product data migration capabilities.

## 6. Test the new solution
Will this new platform work? Is it user-friendly? Is the product data migration really worth the effort? It’s okay to feel unsure. 

Most providers offer a free trial; take full advantage of it. Treat it like a real test: run a live implementation and get your team actively involved.

Set up feed connections while sticking to your regular workflows; this lets you compare the new tool with your current setup. Does it feel more streamlined? Easier to use? Does it help you work more efficiently?

Hands-on testing often turns hesitation into confidence, since you can quickly assess whether the solution is a good fit, without any long-term commitment.

## 7. Keep your partners in the loop
Your product data migration process occurs independently of all other activities. The partners you work with, including external platforms and marketplaces and agencies, and fulfillment providers, need to understand the upcoming changes.

Give them a heads-up before the switch. This approach enables all stakeholders to stay on the same page and prevents unexpected disruptions to your feed delivery process.

A straightforward action will create a significant impact. When partners receive advance information, they can prepare for the transition and provide better assistance throughout the process.

## Wrapping up your product data migration plan
Getting everyone on the same page is only part of the equation. As we saw in this article, you indeed need a provider that can support you through the technical side of product data migration at every step. 

At Channable, we recognize that transferring product data between tools creates significant challenges. Our [product feed management tool](https://www.channable.com/products/product-feed-management-tool) should never cause operational difficulties during implementation; that is why the main priority at Channable remains to ensure your migration process runs without interruptions and results in operational improvements. And we support users through every stage of product data migration. 

You can register for free through [Channable’s platform](https://www.channable.com/) to experience its features without limitations while still conducting research. If you prefer hands-on guidance, our experts will lead you through a [personalized demo session](https://www.channable.com/demo).

This article is available in [FR](https://www.channable.com/fr/blog/migration-donnees-produit), [NL](https://www.channable.com/nl/blog/productdata-migratie-tips), [DE](https://www.channable.com/de/blog/produktdaten-migrieren), [ES](https://www.channable.com/es/blog/product-data-migracion-consejos), [IT](https://www.channable.com/it/blog/suggerimenti-migrazione-dati-prodotti) languages.


7 ways to overcome the fear in product data migration

Microsoft Vertical Ads is the new way to go if you want to optimize your advertising strategy. Powered by dynamic data feeds, they offer a more personalized way to reach audiences in specific categories. 

Vertical ads focus on the information potential customers are looking for, persuading them to buy your product by presenting them with rich ad experiences that stand out from the crowd. But how does this work and what are the benefits for your business?

In this article, we will not only explain how they work, we will also offer you a step-by-step guide on how to use Vertical Ads with Channable.  

## What are Microsoft Vertical Ads?

Microsoft’s latest addition to their ad solutions are Vertical Ads. These ads are aimed at specific industries and use industry-specific dynamic data feeds to create ads on the Microsoft Audience Network. 

The belief that customers search for very different types of information in different sectors lays at the foundation of the new ad solution. A customer looking for a place to buy groceries will have profoundly different search criteria than a customer looking to book a cruise for the summer. 

For groceries, store location, opening hours or organic attributes might be important points, the person looking to book a cruise will be interested in departure and destination ports and peer reviews.

Microsoft Vertical Ads have been created to address the needs of specific industries like automotive, travel and financial services. They use search intent data, combined with a deep understanding of user needs, offering a richer ad experience to potential buyers.

![Cars for sale search.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/iRThKElbSr2u41BDV9vc)

As Microsoft explains: 

> “Using Microsoft’s audience intelligence, you can provide the appropriate content to the right audience at the right time and drive consumers towards being lead-ready by delivering the content that they have demonstrated interest in”. At this time, Automotive is the only industry in which Vertical Ads are globally available, but other industries are expected to be added soon.

## The power of Automotive Vertical Ads: Delivering high-quality experiences for advertisers
![Experience visual.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/VpxgDVNBQAG43CnWju8G)

For users in the automotive space interested to start using Microsoft Vertical Ads in order to increase their business, Channable has created dedicated templates to easily feed the right data directly from your database into the ads. The templates will ensure the correct data to automatically be displayed in the correct fields in the Ads, enabling customers to go live faster. 

The partnership between Microsoft and Channable enables the automotive industry to break through in this crowded marketplace, while minimizing the time and resources generally required to set up and manage automotive campaigns. As Nitin Hegde, Principal Product Manager at Microsoft stated: 

>  “Microsoft Advertising is committed to delivering rich feed-based vertical ad products that engage consumers and deliver high-quality traffic for advertisers. We’re excited to partner with Channable, who have built-in support for our vertical feed formats and have recently added in schema validation and support for Automotive Inventory Ads."

According to Nitin Hedge, with Automotive Inventory ads now generally available in over 90+ markets, customers of Channable and Microsoft Advertising should find it easy to get up and running and begin capturing high-quality leads from across the Microsoft Advertising network. 

## 4 reasons why adding Microsoft Vertical Ads to your advertising portfolio is a great idea

<iframe width="900" height="410" src="https://www.microsoft.com/en/videoplayer/embed/RE4XKPB?pid=11ab4f8e-8240-529e-f6ca-c32fcbcbc0a3video-" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

The Automotive industry has been through some challenging times in the past years and unfortunately they are not over yet. However, advertising opportunities for the industry are plentiful. 

Research has shown that online searches for automotive are up 17% since 2020 and 48% since 2019 (source: Microsoft internal data, US, January 2019 - December 2021) on the Microsoft Search Network, and Search was the most used digital channel across automotive buyers.

This means that there are many opportunities to reach automotive shoppers in the search for their perfect ride. Imagine what adding personalized contextual ads can do for their experience and decision making process! The benefits of Vertical Ads in this process are clear:

### 1. Richer experience

In Microsoft Vertical Ads, automotive sellers can increase the click-through-rate (CTR) by offering a richer experience by showcasing good images with timely and relevant information. 

Displaying mileage, price, trims, color and other details at a first glance helps potential buyers to shorten the customer journey and decision-making process. 

Furthermore, the setup of these ads already enhances engagement before the audience has even clicked the ad.  

### 2. More volume

With these ads, it is much easier to reach car shoppers that are closer to the transaction stage of the customer decision journey where they make a purchase. 

Reaching them in the stage where they are making comparisons is the best time to connect, leading to higher volume. 

### 3. Saving time

Vertical Ads save marketers valuable time, as they eliminate the need to create individual ads for the Microsoft Audience Network. 

Data and images can be uploaded in bulk and will automatically create audience ads or search ads. If your potential buyer has shown interest in specific items, Microsoft will match the items in your feed by using AI. The feeds are easy to set up. 

### 4. Better results

No keywords are required for these ads, as Microsoft AI dynamically generates them. You can use feeds to generate your ads faster, also ensuring accuracy as inventory and prices change. With tracking templates and conversion goals, you can optimize your Microsoft Vertical Ads. 

Tracking templates can be added at different levels; account, campaign, ad, ad group, keyword or feed item. By using URL tracking, you will know precisely how visitors got to your website. 

Standard performance reports can be downloaded by navigating to **Reports** > **Reports** > **Performance** > either **Campaign**, **Ad**, or **Keyword**, and feed item reporting is also available for Vertical ads.

In general, the results in Automotive are very positive. A 2021 internal report by Microsoft showed that advertisers running Automotive Ads on average saw the following results: 

-  6-15% incremental click rate lift
-  3-8% conversion rate lift
-  28-40% lower cost per click than their corresponding non-brand targeted text ads 

Paul Schuurhof, Performance Lead Automotive Mediaventions, [Gaspedaal](https://www.gaspedaal.nl/){nofollow} is pleased with the results: 

![Quote.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/zEU7PcrDS2MuRONhCQOg)

## How to create Microsoft Vertical Ads with Channable – a step-by-step guide

Adding new data feeds through Channable is very easy. Below, you will find a step-by-step guide to set this up for your Vertical Ads: 

1. Go to “feeds” and click on “add new feed” 
 ![pasted image - 0.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ORXO2jpTS6ogsVw567zi)

2. Search for “Microsoft Vertical Ads” and select it.
![pasted image - 01.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/X2H4vlrmRNmYA4vM0vs1)

3. Choose the country you want to target and select “Automotive Inventory Ads” as the market. Next, give your feed a name and click “Continue”.
![pasted image - 02.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/MtJRz1zWROaMbvCAHGnf)
 
4. There is no need to set a category. You can skip this step.
![pasted image - 03.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/GbOchnhZRxCS5P8o7P3K)

5. Use the rules to optimize your ads.
![pasted image - 04.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/hOfXtrsQUCnciJd9UYan)
 
6. Map your fields to the required fields. When you are done, click on “Save and run”
![pasted image - 05.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/jmgnj4XNTsanIeoy6bU1)

7. Check the quality of your feed and try to implement the recommendations.

![pasted image - 06.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/XBXS8hhGSvOtQfyqZKOl)

8. Check the preview of your feed and copy the created feed URL into Microsoft Vertical Ads.
![pasted image - 07.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/rof62BGPR1K1yfjbD8Qk)

After completing these steps, you are set up for success and ready to start enjoying the benefits of Microsoft Vertical Ads. As soon as the Ads for other categories (Travel and Finance) are released, templates will be made available for those categories as well. 

Why wait? Get a head start on the competition and start enjoying the benefits for your business now. Learn more on [the website](https://www.channable.com/).

> If you are not a Microsoft Advertising customer yet, we have partnered with Microsoft Advertising to offer you an introductory coupon to get started. Please visit [Contact sales - Microsoft Advertising](https://about.ads.microsoft.com/en-us/resources/support/contact-sales?s_cid=en-us-acq-onemsft-src_mpn-sub_0-flx_verticalads) and submit the form.  

Microsoft Vertical Ads: How to use them with Channable

Whether you’re selling a product through Google, Facebook, or any other eCommerce channel, one of the most important steps is listing it in the right product category. Case in point: Having your best pumps (as in, shoes) appear among plumbing fixtures in home improvement doesn’t just mean you’re targeting the wrong audience, it depletes the trust shoppers have in your brand.

Today, tech-forward solutions can help you categorize your products accurately and automatically across all digital channels and marketplaces.

Dubbed “smart categorization,” these tools not only offer near-perfect accuracy, they transcend outdated methods like rule-based categorization, which involve manual back-end settings and imperfect data matching. 

Instead, smart categorization relies on machine learning to automate the process from end to end—eliminating hours of busywork, accelerating your time to market, and boosting your overall revenue.

Read on to learn what smart categorization is, how it works, and (most importantly) what it can do for your business.

## What is smart categorization?

Simply put, smart categorization means using artificial intelligence (AI) to automate the way you group and classify your products on different digital channels. In this way, it’s distinct from:

- **Manual categorization**, which requires you to select each product’s category line by line and channel by channel. Across hundreds or thousands of products and listings, this can quickly drain your team’s time and resources and lead to many avoidable human errors.

- **Rule-based categorization**, where you attempt to streamline manual processes with a set of pre-established—but often misapplied—rules. For instance, in the above example, a rule might mistakenly list a pair of high-heeled shoes with plumbing supplies because it’s trained to identify the word “pump” in a product’s name.

![smart_ categorization_artificial_intelligence_channable.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/waLln1AcSU6l9PrIsI6u)

On the other hand, smart tools automate the categorization process from end to end without being overly prescriptive. Many smart categorization solutions allow you to customize your settings across different products and channels and to easily oversee and override suggested categories.

## How it works

With smart categorization, a dynamic, AI-powered algorithm takes each product’s data and, using built-in pattern recognition, instantly matches it to the most relevant and specific product category for each eCommerce channel, according to its specific requirements.

This goes not only for existing products but for each new product you add to your feed, which will be processed and categorized in real-time.

![Smart categorization blog.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/pojK4ZWaRLexH2CwelEU)

The best part of machine learning is that, well, it learns. The more product data is processed—and the more you accept or adjust the algorithm’s suggestions—the more experienced and knowledgeable the AI will be, leading to an even faster and more granular output.

## The benefits of smart categorization

Compared to legacy processes like manual and rule-based categorization, AI-driven smart solutions promise greater:

- **Speed**, by instantly and automatically classifying your products at the click of a button

- **Precision**, by training on and learning from millions of detailed data points across a wide range of industries

- **Simplicity**, by adapting to the data structures and complex listing and categorization requirements of different digital channels

- **Value**, by ensuring the right products are shared with the right audiences for optimal sales revenue—and without the ongoing costs of manual maintenance

## Smart categorization in action

Channable offers a [smart categorization feature](https://www.channable.com/smart-categorization) as part of our frictionless feed management tool.

Our solution is unique because we use a tiered process to ensure all categorizations are carried out efficiently and effectively. 

![ai_powered_ algorithm_channable.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Em3B2xxeTDmGTBhtqTxl)

First, your product data is analyzed and optimized to fill in any missing fields and correct any formatting or filing issues. From there, our algorithm automatically sorts and categorizes your products.

Our accuracy rate is an industry-leading 97%—but, for those items that slip through the cracks, you can implement rules that categorize them with a click. Finally, you can review all suggested classifications before going live to confirm they meet the mark.

### The result? With Channable’s smart categorization feature, you can enjoy:

![smart_categorization_feature_channable.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/prAmohbqRRWC4ci2R0ms)

## Categorize your products the smart way with Channable

Channable makes it easy for online retailers and advertisers to optimize their product listings, boost their visibility on a range of digital channels and marketplaces, and connect with customers around the world.

If you want to learn more about our smart categorization feature and see it at work, book a live demo with one of our eCommerce experts today.


Why smart categorization means smarter digital marketing

Al contar con clientes de diferentes países, siempre nos gusta asistir a ferias y eventos de toda Europa y EE.UU. De hecho, en nuestro calendario ya estaban incluidas unas cuantas ferias a las que íbamos a asistir en abril, mayo y junio. Hace unos meses nadie imaginaba lo que iba a suceder en 2020. Muchos de estos eventos han sido cancelados o pospuestos e Igualmente, visitar a nuestros clientes y partners ya no es posible.

Sin embargo, mientras dure toda esta situación, Channable quiere permanecer lo más cerca posible de ti para ayudarte en todo lo que necesites. Aquí te ofrecemos información sobre cómo estar al tanto de todas las novedades y cómo permanecer en contacto con nuestro equipo.
<h3>Cómo sacarle el máximo partido a tu cuenta en Channable</h3>
Como ya sabes, nosotros siempre estamos disponibles para responder dudas y preguntas relacionadas con nuestra <a href="/es/productos/gestion-de-feeds" target="_blank" rel="noopener noreferrer">herramienta de gestión de feeds</a> y nuestra <a href="/es/productos/herramienta-sem" target="_blank" rel="noopener noreferrer">herramienta de automatización SEM</a>.

Si todavía no tienes una cuenta en Channable, te recordamos que puedes solicitar una <a href="/es/demo" target="_blank" rel="noopener noreferrer">demo de forma gratuita</a>. Estaremos encantados de explicarte cómo la herramienta puede ayudar a tu eCommerce.

Si ya tienes una cuenta en Channable pero tienes dudas sobre cómo configurarla, contamos con numerosos artículos en nuestro <a href="https://support.channable.com/hc/es" target="_blank" rel="noopener noreferrer">centro de ayuda</a> que te podrán ser muy útiles. También te recomendamos echar un vistazo a nuestros <a href="/es/videos">webinars</a>, que te ayudarán a configurar feeds y APIs de forma sencilla.

Y si lo que prefieres es <a href="/es/contacto" target="_blank" rel="noopener noreferrer">hablar directamente con nosotros</a>, estaremos encantados de atenderte por teléfono o por email.

Finalmente, si te interesa estar al tanto sobre novedades del sector relacionadas con marketplaces, redes sociales, marketing online, campañas SEM etc, contamos con un <a href="/es/blog" target="_blank" rel="noopener noreferrer">blog</a> donde podrás encontrar artículos con consejos y recomendaciones. ¡No te pierdas ninguna novedad sobre la herramienta y el sector eCommerce en nuestros perfiles de LinkedIn y <a href="https://twitter.com/Channable_es" target="_blank" rel="noopener noreferrer">Twitter</a>!
<h3>Eventos, ferias y webinars</h3>
<ul markdown>
 	<li>Nuestro partner <a href="/es/casos-de-exito" target="_blank" rel="noopener noreferrer">Rocketroi</a> ha contado con nosotros para iniciar una serie de webinars que están organizando para ayudar a los eCommerce en estos momentos. Si te lo perdiste en directo, ahora tienes la oportunidad de verlo. En él te explicamos cómo sacarle el máximo partido a tu marketing online utilizando feeds de calidad:</li>
</ul>
<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/_GzeXv79bm0" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

<ul markdown>
 	<li>Fashionbiz2.0 nos ha dado la oportunidad de explicar a los negocios del sector de la moda cómo se pueden digitalizar gracias a Channable y a los feeds. No te pierdas esta entrevista donde explicamos nuestros casos de éxito con Ecco Shoes y Rituals:</li>
</ul>
<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/2akfR-IV96s" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

<ul markdown>
 	<li>Asistiremos a la feria Digital Entreprise Show. Sin embargo, las fechas están todavía sin confirmar. Os mantendremos informados.</li>
</ul>
<h3>Marketing Bingo. 25 consejos de marketing durante el confinamiento</h3>
Recientemente hemos publicado en la revista marketing4ecommerce un marketing bingo con ideas que ayuden a digitalizar y refrescar el marketing de tu eCommerce. Esperemos que estos consejos te sirvan para retomar el marketing digital de tu empresa con más fuerza que nunca. ¡Disfrútalo!

<img class="alignnone size-full wp-image-22361" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/BayFlPORTkaPbXxiaCrH" alt="Bingo Marketing" width="1920" height="1080" />


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