July 28, 2021
With Channable´s new release you are able to directly choose in the tool a suitable bidding strategy for your Google text ads. This new setup allows you to have even more control over your search campaigns, reach your SEA goals and increase the ROI for your ads. Do you want to have greater control via Channable’s PPC tool? Then keep reading!
Channable´s clients are now able to configure their optimal bidding strategies directly in our PPC tool.
We know it is easy to become overwhelmed with so many different bid strategy options offered by Google Ads, that's why we have created this blog to give you some insight on which bidding strategies work best for your business, how Google Smart Bidding abilities can help you to increase your conversions and the benefits of configuring your most important bidding strategies directly in Channable.
Google Ads offers multiple ways of bidding that you should choose very carefully depending on the goals you have in mind. Most advertisers focus on clicks, impressions and conversions. Which one should you choose based on your goals?
If you want to focus on conversions, you should consider using Smart Bidding to save time, improve performance and avoid errors setting the biddings. Smart Bidding is a kind of automated bidding that looks for ad auctions that are more likely to hit your KPIs.
Find more info in Google Help Center about how to determine a bid strategy based on your goals
Smart Bidding is a set of automated bid strategies that use machine learning to optimize your conversion goals. On top of the machine learning capabilities, it takes into account info like device, location or time of the day to create tailor bids depending on the search context.
Let's see the most important automated bidding options you have available with Google:
Some users associate Smart Bidding with a lack of control on the campaigns, meaning that you totally rely on Google’s algorithms to get your targets. However, Google's algorithms are effective when best practices are followed. Smart Bidding will save you tons of account management time and advanced artificial intelligence will help you achieve great results for your PPC campaigns.
Channable is aware of how important it is to choose the right bidding strategy for a PPC campaign in order to achieve the highest results. That´s why from now on you will be able to establish your bidding strategy directly in Channable. With this new setup in our PPC tool, we are a step closer to helping you achieve your campaign goals with less time and effort.
Until now the only bidding strategy available was the manual CPC option. Meaning that all the bidding had to be configured in Google Ads. But thanks to this new feature we give clients the option to choose an array of bid strategies beyond CPC directly in the tool, based on their conversion and click goals of a campaign:
As you can see above, all the Smart Bidding options described before (except the Target ROAS) are available for use directly in Channable.
You do need to keep in mind that these bidding strategies will be added to Google Ads when setting up new campaigns in Channable, meaning that any updates of that value need to be done in Google Ads directly.
In the following link you will learn how to configure a campaign in Channable, including the bidding strategy.
Being able to set up your bidding strategy directly in the tool will give you more independence from Google Ads, simplifying the set up of your dynamic campaigns. Consequently this will help you save time and effort creating new campaigns. Maximize the return and help you reach your goals faster are just some of the positive results of managing your bidding set up process within Channable.
If you are already generating your PPC campaigns using Channable, be aware that from now on you will be able to configure the bidding strategies directly in the tool for all your new campaigns. This new feature, together with the new option of adding location targeting, will allow you to maximize the use of Channable PPC tool. Do you want to learn how to configure the bidding and the location targeting in the tool? In the following video, Robert Smit, our product owner will guide you through the new settings:
Just getting started and would like to start creating dynamic and automated campaigns for Google Ads, feel free to start a trial account with Channable.