August 20, 2025
Reading Time - 7 min
A Facebook product feed is your connection for advertising on Facebook. With Facebook's dynamic ads, you can automatically promote your product catalog on Facebook and Instagram without manually creating hundreds of individual ads. These Facebook feed ads appear in Facebook feeds, the right-hand column (on desktop), Instagram feeds and stories, Audience Network, and Messenger.
Dynamic product ads help you reach and retarget users during their daily social media activities. They are an excellent way to promote your product catalog to Facebook users who have previously interacted with your brand or similar ones. Facebook's system automatically shows the right products to the right audience based on their past behavior, thanks to the Facebook pixel.
To start advertising your products on Facebook with a Facebook ads feed, you need to create a Facebook product feed, also known as a Meta product feed or Facebook catalog feed. Like any product feed, there are required attributes that must be included for product ads to be approved by Facebook.
Your Facebook data feed needs to include the following mandatory attributes: ID, title, description, availability, condition, price, link, image, and brand.
While creating a Facebook product feed can be straightforward (especially with a feed management solution like Channable), optimizing it for the best results is another story.
There's a direct correlation between how well your Facebook product catalog is optimized and the success of your dynamic product ads. A high-quality Facebook data feed will make your items more visible on Facebook and encourage users to click on your Facebook feed ads. Don't settle for a basic setup; you need to optimize your product feed for dynamic ads to get the best results on Facebook.
As mentioned before, having an optimized Facebook product feed will help you to boost your product’s visibility, conversion rate, and click-through rate. But what kind of improvements can be done in your Facebook product catalog? Here are some examples:
Channable is a feed management tool that offers a very simple solution to create and enrich your Facebook product catalog. We have all the information and tools you need, as a Facebook Marketing Partner, Channable can help you with:
Channable gives you access to more than 2,500 up-to-date feed templates, including the Facebook template. This ensures you meet all of Facebook’s requirements and avoid possible errors when creating your Facebook ads feed.
Channable enables you to improve your listings with IF-THEN rules that systematically filter, modify, and improve your product catalog with just a few clicks. Apply all the optimizations explained before (and many more) in just a few minutes!
When product information changes on your eCommerce platform, Channable synchronizes all changes with Facebook (and all your other channels). This helps you communicate the correct information across all channels, up to every hour!
In case you need guidance with the setup of your Facebook product catalog, Channable’s technical support team is always available to help you out. This goes for all your connections.
Channable offers its own learning center, The Channacademy. Become an expert in feed management, learn how to set up your first feed, how to set rules, and much more to make you an eCommerce expert in managing your product feed for dynamic ads.
I really like Channable! The main thing I enjoy about using Channable is that it’s less time-consuming and it’s a very good way to build dynamic ads. We’ve tried a couple of different systems, so we have the experience to say that Channable is very good. Christian Haraldsen, Online Performance Specialist at Komplett
If you want to get started with the Facebook product feed integration via Channable, you need to:
When you are all set, these are the 6 steps you must follow in Channable in order to get a perfect Facebook product catalog:
Navigate to ‘feeds‘ in the tool and choose the Facebook dynamic ads template. Choose your desired country and type of market for your connection.
In Channable, besides the Facebook dynamic ads feed, you can also choose the Facebook Shops feed. If you want to know more about Facebook Shops, please check this page.
With Channable you have the option to utilize the Smart Categorization functionality and save a ton of time placing your items.
Channable’s IF-THEN rule system filters, enriches, and optimizes all your existing product information automatically. For example, you can apply rules to quickly exclude products you do not want to promote or add extra information such as custom labels.
Here, you ‘map’ the existing fields from your original catalog with the fields requested by Facebook. With Channable it is very easy to add additional attributes like age, color, product_type, gender, material, size, sale price, and shipping.
Here you can have a look at the XML feed you have created. Please note that until this point, you don’t pay a dime to Channable. Once you are happy with your feed, you choose the price plan that fits your needs. Once your plan is selected, you will be able to copy the URL of your Facebook product feed to paste it into your Commerce Manager.
See exactly which products, fields, or values need some extra love before sending your optimized product data to Facebook.
If you need some guidance uploading a data feed in your Commerce Manager. You will find all the steps to follow in this Facebook business help center article.
As we keep on improving Channable, we would like to share the latest developments with you.