Optimize product feeds effortlessly. Channable’s feed management tools help you stay accurate, compliant, and competitive across channels.

Feed Management | Channable Blog

eCommerce feed management is not a one-and-done task. eCommerce teams can't configure their product feed once, hand it off, and move on. 

Modern eCommerce feed management involves dozens of channels, each requiring distinct data formats, AI-driven search changing how products get ranked, and catalog sizes growing faster than headcount.

This guide covers what eCommerce product feed management looks like in 2026: why it's become a strategic growth lever, what separates well-run feeds from underperforming ones, and how to choose the right feed management tool for your needs.
## Key takeaways 
- Feed management has shifted from a one-time setup task to a continuous performance function that requires dedicated ownership.
- Poor feed quality has direct, measurable consequences. Missed channel requirements mean products don't get listed; thin attribute data means products don't get found.
- Mapping what data you have before building for any specific channel produces more scalable, better-performing feeds than a channel-first approach.
- Real-time sync, structured rules, and a single source of truth are the foundations of feed management that hold up at scale.
- Choosing the right eCommerce product data feed management tool comes down to how well it handles your catalog complexity, your channel mix, and your team's capacity to maintain it.

## Why feed management has become a growth lever
Feed management used to mean one thing: getting your products onto [Google Shopping](https://www.channable.com/integrations/google-shopping). You'd map the required fields, maybe tweak a couple of product titles and descriptions, and replicate that setup across channels as needed. The real product feed optimization happened on the channel side, in bids, budgets, and targeting.

That's no longer enough. 

### From distribution tool to performance infrastructure
The number of channels where products need to be listed has grown significantly, and each one has its own data requirements, formats, and ranking logic. At the same time, AI-driven search on platforms like Google and Amazon is changing what optimization means at the feed level. Algorithms now surface products based on how completely and accurately their attributes are filled in. 

[The State of PPC 2026 report](https://cdn.prod.website-files.com/64ec68244172089051b43f1f/69aeb9b9b2d7797ac1fdfc52_The%20State%20of%20PPC%202026%20-%20Global%20Report.pdf) found that, of the 1,306 PPC professionals surveyed, **83% are worried about the future of paid media** as consumers increasingly rely on AI-powered search tools to find products. That shift has direct implications for feed quality: if AI search determines which products match a query, incomplete attribute data becomes a visibility problem.

As [Paul de Graaf](https://www.linkedin.com/in/graafpaulde/), founder of [AdArchitects](https://adarchitects.nl/en/) and an experienced feed management specialist in the industry, explains: 



> 
As AI solutions tend to create more personalized search results, it has become even more important to fill as many of the additional fields as possible. This ensures that when someone searches for a product with a very specific set of requirements, only the products that have these specific attributes filled in correctly are shown.
> 

### What poor feed quality actually costs you
The costs of underinvesting in feed management are rarely visible in a single report. They accumulate quietly: 
- Products that don't meet a channel's data requirements don't get listed
- Products with incomplete attributes don't surface in filtered or AI-ranked searches
- Mismatched data formats trigger disapprovals that take days to catch and fix


The data confirms this isn't a fringe problem. According to the State of PPC 2026 report, **54% of PPC professionals managing Shopping campaigns cite errors and missing product data as their single biggest feed management challenge.** That number has grown since 2024, despite wider adoption of feed management platforms. A third of Shopping campaign managers still don’t use a dedicated [feed management tool](https://www.channable.com/products/product-feed-management-tool), which helps explain why problems persist even as the channel landscape grows more complex.

At scale, those gaps add up fast. A catalog of 10,000 SKUs with data errors and missing attributes is **a significant portion of your inventory that's either invisible or underperforming** across every channel it touches.

The fix is building a feed management framework where problems get caught and resolved systematically, before they reach the channel.

## An overview of eCommerce feed management in 2026
Today, a mid-to-large eCommerce operation is typically managing product data across multiple platforms, including marketing channels, advertising platforms, price comparison sites, paid social channels, marketplaces, and affiliate networks.  Each of these comes with its own requirements, update cadences, and ranking logic.

### The channels that matter most in 2026: Google, Amazon, Meta
[Google holds 94% of the search advertising market](https://cdn.prod.website-files.com/64ec68244172089051b43f1f/69aeb9b9b2d7797ac1fdfc52_The%20State%20of%20PPC%202026%20-%20Global%20Report.pdf) at $225 billion in annual revenue. But the broader picture is shifting. 

**Amazon's advertising revenue has grown** at a compound annual rate of 28% since 2020, reaching $69 billion in 2025, the fastest growth rate of any major ad platform tracked in the report. 

**Meta**, at $196 billion in 2025 revenue, **continues to expand**. The channel mix is getting wider, and the stakes attached to each channel are getting higher.

The pattern is consistent: **the more algorithmically driven the platform, the more feed data quality determines outcome.** Bid strategy and budget optimization can only do so much when the underlying product data is incomplete.

### How feed requirements have evolved
It's not just the number of channels that has grown. The **data requirements within each channel have become substantially more demanding.** 

Where a basic Google Shopping feed once required a handful of fields, platforms now reward (and in some cases *require*) a much richer set of attributes: product type hierarchies, material and size data, GTINs, energy ratings, return policy fields, and more. As Paul de Graaf explains: 


> 
Nowadays, there are more channels and marketplaces available than ever and the variety of required data and formats is enormous.
>

That variety creates two distinct problems:

- **Compliance**: Getting your product data to meet the minimum requirements for each channel so listings aren't disapproved. 
- **Competitiveness**: Filling in optional and additional fields to the point where your products surface in filtered searches, AI-ranked results, and personalized recommendations. 

Teams that treat feed management as a compliance task — hitting the required fields and moving on — are leaving the second problem entirely unaddressed.

Channel requirements also change frequently. New fields get introduced, formats get updated, and platforms periodically overhaul their taxonomies. De Graaf notes that early implementation of new features consistently delivers a competitive edge: 


> Especially in the first weeks and months, you can get a competitive advantage if you're among the first to implement these new features.
>

## What good multichannel feed management looks like
Good feed management is structured, automated, and built around your data. It gives you a reliable foundation to keep product information accurate across shopping channels, adapt quickly to changes, and scale your setup without adding complexity or manual data entry.

### A single source of truth for your product catalog
The foundation of effective feed management is clean, centralized product data. Before thinking about channels, rules, or optimization, you need a clear picture of what data you have and where the gaps are. Paul de Graaf calls this a data-first approach: 


> The right way to look at feed management is with a data-first approach: checking what data you have available first, then connecting all that data to a feed management tool, and then creating a framework to fix or fill as much of the required and additional data per channel in a structured way.
>

### Automation and real-time sync
A catalog that changes daily with new products, price updates, stock fluctuations, and seasonal variants can't be maintained by hand across multiple sales channels. Not without errors accumulating faster than they can be fixed, that is.

The solution here is automation, which addresses this at two levels:

1. **Synchronization**: Ensuring that changes in your source data, like a price drop, a product going out of stock, or a new variant being added, are reflected across all connected channels without manual intervention. 
2. **Rules-based optimization**: Using IF/THEN logic to reformat, enrich, or filter product data systematically, so that fixes applied once carry through to every output feed.
![The logic behind how IF-THEN rules work in Channable.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmoiub5leci6g07w473wdlcxa)

De Graaf describes the goal clearly: 

> If this specialist utilizes feed management tools well, they should be able to create a feed management framework where needed fixes are applied to all output feeds at once and where they can easily change a setup or add a new channel.
>


That kind of framework also makes periodic maintenance sustainable as channel requirements change and new fields get introduced. A well-structured, **automated setup means those updates can be implemented once and propagated everywhere**, bypassing manual rework feed by feed.

## How to choose the right product feed management tool

The *wrong *feed management tool creates friction. It becomes the reason your feed management stays shallow, because working around its limitations consumes the time that should go toward optimization. 

The *right *feed management tool gives you control over your data, scales with your catalog and channel mix, and makes optimization faster and more precise.

Here are the six most important features your feed management software should support:

**1. Channel coverage and connectivity**
The tool needs to support the channels you're on today and the ones you're likely to add in the future. Broad channel libraries matter less than ** a feed that syncs accurately and on a cadence that matches your catalog's rate of change**. 

[Channable](https://www.channable.com/), for instance, connects to over 3,000 channels and marketplaces, which matters less as a headline number and more as a signal that the underlying connection infrastructure is mature and actively maintained.
![Channable connects to over 3,000 channels and marketplaces.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmoiuhf7hcikk07w47wjk699s)

**2. A comprehensive rules engine**
This is where most of the real work happens. Look for a system that lets you build IF/THEN logic to reformat, enrich, and filter product data without needing developer support for every change. The ability to **apply a fix once and have it propagate across all output feeds is what makes a feed management framework scalable rather than static.**

**3. Data import flexibility**
Your product data probably doesn't live in one place. A tool that can import data from multiple sources, like your online store, a PIM, a spreadsheet, an ERP, and combine them into a single enriched feed, gives you significantly more to work with than one that accepts only a single data source.

**4. Automation and sync frequency**
For catalogs with frequent price changes, stock fluctuations, or new product additions, sync frequency matters. A tool that updates feeds once a day may be adequate for a stable catalog, but it won't be adequate for a fast-moving one.

For example, with Channable’s Core Plus or Core Pro, you can get **up to 24 syncs per day.** This means you're not waiting until tomorrow for a price drop, stock-out, or restock to propagate as it's reflected across channels within minutes.

**5. Diagnostics and error reporting**
The ability to surface and [resolve feed errors](https://www.channable.com/blog/10-common-errors-channable-users-connecting-google-shopping) quickly is non-negotiable. Look for clear error reporting that tells you what's wrong, which products are affected, and what needs to change.

Channable surfaces feed errors with two features: 
- **Quality** shows issues that can affect acceptance or listing. It groups them by severity and explains what’s missing or incorrect.
- **Preview** lets you inspect actual items. You can filter to items with errors, click an error label, and open a pop-up with more details.
![Mapping fields in Channable.gif](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmoiuopalcclc07w3nbo42h9f)

**6. Performance data integration**
The most capable tools connect feed management to performance data, letting you use metrics to drive feed-level decisions, such as custom labels, product exclusions, and bid modifiers. 

[Channable's Insights](https://www.channable.com/products/channable-insights) feature does exactly this, pulling product-level performance data from connected platforms into a single view, so feed and campaign decisions can be made from the same dataset. 

With Channable Insights, you can use metrics like **ROAS, profit/margin-related metrics, conversions, conversion value, and conversion rate-style performance data** to drive rules and segmentation.
![Channable's Insights and Analytics Dashboard .png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmoiuyjifcczx07w3p6k5xk61)

<center><p style="text-align: center;"><a style="display: inline-block; padding: 12px 24px; border: 0; border-radius: 3px; font-weight: bold; letter-spacing: .0625em; text-transform: uppercase; background: #e54692; color: #fff; text-decoration: none;" href="https://www.channable.com/signup">Try Channable for free</a></p></center>


Explore Channable’s solution page for smarter eCommerce covering PPC, feed management, multichannel marketing, and more. Optimize every step.

Solutions | Channable Blog

The state of eCommerce feed management in 2026

When prices, stock levels, promotions, and product ranges change across thousands of SKUs, your marketing campaigns have to keep up. That usually looks like messy product data, repetitive feed updates, and ads that promote low-stock, out-of-season, or low-margin products instead of the ones most likely to sell.

An AI marketing strategy helps your existing team manage that workload efficiently. AI can handle repetitive, time-consuming, data-heavy tasks, so your team can focus on strategy, creative decisions, and growth priorities (aka, the human stuff!).

In this AI marketing guide, we cover five high-impact areas where AI can streamline your eCommerce marketing workflow. 

## Key Takeaways 

- AI marketing strategies work best for eCommerce teams when it starts with high-quality product data
- Feed setup, product categorization, attribute enrichment, ad copy, and ad optimization are the five highest-impact workflows to improve first
- AI can reduce manual work across large catalogs, but human oversight is still needed for brand voice, campaign direction, margin priorities, and growth goals
- The biggest implementation risks are messy catalog data, weak briefs, over-automation, and launching too many AI workflows at once
- The impact of an AI marketing strategy should be measured across feed health, product visibility, CTR, conversion rate, ROAS, profitability, and hours saved

## Why mid-market eCommerce needs AI: Key benefits

Mid-market eCommerce teams often hit the same roadblock. **A catalog too large for manual management, but a team too lean for enterprise-level operations**.

AI improves the parts of your marketing processes that are hardest to manage at scale: product data, feed updates, campaign optimization, content creation, and data analysis.

For many teams, an AI strategy for sales and marketing starts here because these workflows directly affect what is listed, promoted, optimized, and sold.

- **Manage large catalogs with fewer manual updates:** Product titles, categories, attributes, feeds, and channel data can be standardized faster across thousands of SKUs. Your team spends less time fixing the same catalog issues one by one.
- **Improve data quality before products reach your channels: **Missing fields, inconsistent naming, duplicate values, and incorrect attributes are easier to catch before product data goes to Google Shopping, marketplaces, or ad platforms. Cleaner product data means fewer listing errors, stronger feed quality, and more reliable reporting.
- **Make campaigns easier to optimize:** Campaign performance data gives your team a clearer view of changes in clicks, conversions, revenue, and wasted spend. With AI-assisted analysis, you can adjust bids, budgets, product groups, ad copy, or visibility rules based on current performance.
- **Personalize marketing without building every variation manually:** Audience segmentation, product recommendations, and marketing messages can be shaped around customer behavior. That helps you create more relevant campaigns without manually building dozens of versions for different audiences.
- **Turn customer data into actionable decisions:** Customer data, product performance, and channel results can be analyzed faster than manual reporting allows. Your team can see who, what, and where deserves more attention.
- **Give your team more time for strategy:** When repetitive tasks and performance analysis take less manual effort, your team can focus on decisions that need human judgment, such as campaign direction, brand voice, margin priorities, and growth goals.

To get these benefits, you need to apply AI to the right parts of your marketing workflow. Let’s take a look at the processes that matter most.

## 5 processes to include in your AI eCommerce marketing workflow

Here are the processes where most of your team’s time goes and where improvements in data quality, update speed, and campaign accuracy translate directly into better visibility, higher CTR, and more conversions.

### AI-powered feed setup

If your titles are vague, attributes are missing, or categories are inconsistent, your campaigns have less useful data to work with. That can affect product visibility, ad relevance, and how accurately channels understand what you sell.

AI-powered feed setup can map product data to the right channel requirements, extract missing values, and create the first version of your feed structure.

A [product feed management platform](https://www.channable.com/products/product-feed-management-tool) like Channable helps you apply AI-powered feed setup without rebuilding your entire workflow from scratch.

With [AI Feed Setup](https://helpcenter.channable.com/list-advertise/list-on-channels/how-to-use-ai-feed-setup) for [Google Shopping](https://support.google.com/googleshopping/answer/9128904?hl=en) or Meta Online Products, Channable automatically maps fields, transforms and extracts values, and preconfigures steps like Categories, Mapping, Rules, and Quality.

Once done, you can see what fields were mapped, which rules were created, and where gaps remain. You can review these suggestions, apply them in bulk, or adjust them manually where needed.

![Google Shopping preview and export dashboard.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmp2kd91fc9ua07w68zr22jkf)

### AI-Driven product categorization

A product in the wrong category may still be accepted by the channel, but it gives platforms less context to match that product to the right searches, shoppers, or placements. 

AI runs this first pass at scale, so your team can then focus on low-confidence items, edge cases, and products where category accuracy directly affects performance.

Channable builds this into your workflow with [AI Product Categorization](https://www.channable.com/products/smart-categorization). You first set a category field, for example, a product category or type from your import. Channable then uses that field, along with its AI model, to automatically map items to the correct category tree for supported channels such as Google Shopping, Amazon, bol.com, Meta, and others. 

Auto-categorized items are clearly labeled, manual categories always override AI choices, and low-confidence products land in an “uncategorized” view where you see suggested categories ranked by confidence.

![Smart product categorization summary.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmp2hw0ewasvl07uu8xvsvj24)

### Attribute enrichment with AI

AI attribute enrichment involves using AI-powered models to extract and standardize key product details — such as color, material, brand, and size — from the product data you already have. AI scans titles, descriptions, and other fields, then turns that into structured attributes that improve search, filters, product feeds, and downstream marketing campaigns. 

Channable turns this into a repeatable workflow with [AI-enriched attributes](https://www.channable.com/products/ai-product-listing/attributes). First, you choose the attribute type you want to fill (for example, color, material, or keywords). Then you select the field where the result should be saved and choose which project fields the AI should search in.

After each import, Channable analyzes your input data and generates suggested values for attributes such as color, weight, quantity, brand, length, width, height, volume, material, or keywords. 

![Channable AI enriched attributes.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmp2khkslcj3z07w4nyov83yi)

You review these suggestions, approve or reject them, and only then are they written back into your product data. This keeps **humans in control of quality, while AI handles the repetitive data work**. That way, your AI marketing workflows have better data quality to work with across Google Shopping, marketplaces, and [Google Ads](https://www.channable.com/products/ppc-tool/google-ads), without overloading your marketing team.

**💡 Want to know where AI in eCommerce marketing is heading next?** From smarter product discovery to hands-free campaign automation, explore the latest [AI trends shaping eCommerce marketing](https://www.channable.com/blog/ai-ecommerce-trends-to-know).

### AI-generated ad copy

AI models help you draft and improve ad text, such as headlines, descriptions, and calls to action, using your product data and campaign goals as inputs. 

You feed the system structured information about your products, target audience, and offers, and it generates multiple options you can test across Google Ads and other digital marketing campaigns. 

This lets your team scale testing, keep messaging aligned with your AI marketing strategy, and optimize marketing efforts.  
Channable’s AI text generation can help create and refine product titles and descriptions. These improved titles and descriptions then give your ads stronger inputs to work with, especially in Shopping, dynamic ads, and other feed-based campaigns.

While AI speeds up the writing, marketers still need to check accuracy, brand fit, and product claims.

![Channable AI text generation.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmp2kkq6achwf07w66oq6bxw4)

### AI-powered ad campaign setup

Instead of building every ad group, keyword structure, or product campaign manually, AI can use your catalog data to support campaign creation, product matching, and ad relevance. This is especially useful for large catalogs where products, prices, stock, and promotions change often.

Channable plugs this directly into your catalog. [Google AI Max](https://www.channable.com/blog/google-ai-max-for-ads) for Search campaigns uses your product feed to help Google’s AI create and match ad copy effectively. It uses controls like Search Term Matching at the ad group level, so you keep structure and intent. 

![Search ad vs dynamic text customization.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmp2kmakqch8w07uuto0mflzc)

For Shopping and [Performance Max campaigns](https://www.channable.com/blog/performance-max-campaigns), Channable’s feed-based ad generation and Insights help you keep product data, structure, and performance signals aligned, so Google’s AI has better inputs to work with. 

<center><p style="text-align: center;"><a style="display: inline-block; padding: 12px 24px; border: 0; border-radius: 3px; font-weight: bold; letter-spacing: .0625em; text-transform: uppercase; background: #e54692; color: #fff; text-decoration: none;" href="https://www.channable.com/demo">Book a demo</a></p></center>

### AI-optimized ads

AI-optimized ads help eCommerce teams expand reach without manually managing every keyword, bid, asset, or landing page.

In Google Ads, features like AI Max and Performance Max use machine learning to match ads to relevant queries, adjust bids, select assets, and direct users to suitable landing pages. These are based on signals such as intent, device, location, and past performance. 

[Google says](https://support.google.com/google-ads/answer/15910187?hl=en) AI Max uses search term matching and asset optimization to improve ads in real time, while Final URL Expansion can send users to the landing page predicted to perform best.

![Final URL expansion for skincare queries.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmp2kp9y8cmtk07w4dgvfuwzm)

Done well, this gives mid-sized eCommerce teams more reach and better campaign performance without adding headcount, because the system continuously adjusts to new queries and behaviors.

## Challenges of implementing an AI marketing strategy

The most effective AI marketing strategies in 2026 start with clean product data, then move into enrichment, creative testing, and campaign optimization.

### Data quality and catalog structure

AI needs clean, consistent product data to work effectively. 

If your catalog has incomplete titles, missing attributes, duplicate IDs, or inconsistent categories, AI will work from weak inputs. That can lead to generic ad copy, poor product matching, inaccurate category suggestions, and messy campaign logic.

Start by cleaning the basics like product titles, categories, IDs, sizes, colors, materials, use cases, stock status, and pricing. This gives your AI marketing strategies a stronger foundation before you move into automation.

### Strategy and briefs, not just tools

A common pattern in digital marketing is teams jumping into AI because it’s available in their stack, without a clear problem statement or proper brief.  But an AI marketing plan should start with the job you need AI to do, the data it needs, the rules it should follow, and the person responsible for reviewing the output. 

Using AI for marketing strategy only works when the team has already defined the goal, the inputs, and the approval process.

### Over-automation and the wrong signals

AI systems optimize aggressively for the signals you give them, which can backfire if those signals do not match your business goals. 

To avoid this, define the performance signals AI should optimize for upfront, then review outputs against margin, stock availability, conversion value, and revenue goals before scaling the workflow.

### Skill and process gaps inside the team

Adding AI in marketing changes how work is briefed, produced, and reviewed. Your team needs a clear process for turning campaign goals into AI instructions, reviewing outputs, and deciding what to publish, pause, or refine.

This is where many mid-market teams get stuck. They may know the channel, but not the workflow around AI. For example, a paid media specialist might know which products need more budget but still need a review process for AI-generated ad copy, product labels, audience segments, or campaign recommendations.

Before scaling AI, define who owns each step: who prepares the inputs, who writes the brief, who reviews the output, who checks performance, and who approves changes. 

### Unrealistic timelines and trying to do everything at once

AI needs time and sequence. Many teams expect immediate ROI from complex AI marketing setups, then abandon them before the systems have learned or the team has adapted. 

A realistic sequence might look like this:

- **Months 1–2:**Clean the catalog first. No AI workflow will perform well if the product data is incomplete, inconsistent, or outdated
- **Months 3–4:** Use AI for catalog enrichment and optimization, such as improving titles, attributes, descriptions, and feed quality
- **Months 5–6:** Introduce AI-generated ad creative variants once the product data foundation is stronger
- **Months 10–12:**Consolidate the setup. Keep the tools and workflows that proved useful, and cut the ones that did not

This kind of phasing gives models time to learn and gives teams space to adjust workflows around AI marketing rather than fighting it.

## Key metrics to measure the impact of your eCommerce AI marketing strategy

AI should make your marketing workflow easier to manage and easier to measure. For mid-market retailers, that means looking beyond surface-level output, like how many titles, ads, or segments AI helped create.

For a mid-sized eCommerce team, the most important metrics for an AI strategy for sales and marketing break down into six groups:

### 1. Product data quality and feed health

These metrics show whether your AI workflows are improving the foundation of your AI marketing strategy.

- **Attribute completeness:** Percentage of products with key fields filled (brand, color, size, category)
- **Feed errors and disapprovals:** Number or share of products rejected or flagged by channels

### 2. Product visibility and coverage

These metrics track whether AI is helping your products appear in more relevant places.

- **Product coverage across channels:** Number of priority SKUs live and eligible across platforms
- **Impression share (including search impression share):** Percentage of available impressions you’re capturing
- **Long-tail query performance:** CTR and impression share on specific, attribute-driven searches

### 3. Engagement and traffic quality

These metrics indicate whether AI is improving users' responses to your listings and ads.

- **Click-through rate (CTR):** How often users click when they see your product or ad
- **On-site search and filter performance:** How users find products through filters or internal search

If CTR improves but conversions don’t, you’re attracting attention but not the right audience.

### 4. Conversion and revenue impact

This is where AI needs to prove it’s driving real business outcomes.

- **Conversion rate:** Percentage of clicks that turn into orders
- **Conversions and conversion value:** Total orders and revenue generated

### 5. Efficiency and profitability

These metrics show whether AI is improving the efficiency with which you spend and operate.

- **ROAS (return on ad spend) / ACOS (ad cost of sale):** Revenue vs spend efficiency across channels
- **POAS (profit on ad spend):** Profit-based view of performance, especially useful for margin control
- **Spend and conversion mix:** Distribution across branded vs non-branded, high-margin vs low-margin, new vs returning customers

### 6. Operational impact

AI should also reduce manual workload.

- **Hours saved per person per week:** Time removed from feed fixes, campaign updates, and reporting
- **Tasks handled by AI vs manually:** Share of SKUs enriched, ads generated, or queries processed automatically

[Channable Insights](https://www.channable.com/products/channable-insights) gives you product-level performance dashboards, so you can see how individual SKUs and product groups are performing in Google Ads and [bol Ads](https://www.channable.com/products/ppc-tool/bol-ads).  You get core metrics like clicks, cost, conversions, and return on ad spend tied directly to your feed items, plus search visibility signals such as impression share where relevant.

You can then segment products, create rules that label items (for example, “*stars*” or “*under-performers*”), and use those labels to adjust budgets and structures. This makes it easier to connect your AI workflows to actionable results in your AI marketing strategy.

## Where an eCommerce AI marketing strategy still needs human oversight

AI can handle scale, speed, and pattern recognition. But it cannot decide what your business should prioritize.
Your team still needs to define campaign direction, set margin and growth priorities, shape brand voice, and decide which trade-offs are worth making. AI can optimize toward a goal, but it will not question whether that goal is right.

Channable helps you see and control how AI is applied across your workflow. You define how product data is structured, which attributes matter, how products are grouped, and which items go into which campaigns. 

Channable’s AI suite then works within that structure to automate feed setup, categorization, enrichment, and campaign execution. At the same time, product-level insights show how individual SKUs and segments are performing, so you can adjust budgets, priorities, and campaign structure based on actual results.

*With Channable, AI handles the execution at scale, but your team decides what’s worth scaling in the first place.*

<center><p style="text-align: center;"><a style="display: inline-block; padding: 12px 24px; border: 0; border-radius: 3px; font-weight: bold; letter-spacing: .0625em; text-transform: uppercase; background: #e54692; color: #fff; text-decoration: none;" href="https://www.channable.com/demo">Book a demo</a></p></center>




eCommerce AI marketing strategy for mid-market retailers

If you’ve ever spent hours fixing messy product data or tweaking feeds for each sales channel, you know how quickly feed management can turn into a full-time job. In this post, we’ll show you a fast way to automate feed optimization using Channable’s Rule Engine.

The Rule Engine is an intuitive feature of Channable’s [product feed management tool](https://www.channable.com/products/product-feed-management-tool) that lets you clean, transform and optimize your product data using predefined rules, so your feeds always meet channel requirements, stay up to date and perform their best without endless manual edits. For businesses focused on eCommerce automation, this feature is a go-to solution for keeping feeds running smoothly.

## Key takeaways

- Channable’s Rule Engine lets you automate feed optimization to save time, reduce errors and keep product data up to date.
- The Shared Rules feature lets you apply the same logic across all channels and projects instantly.
- You can easily tailor your e-commerce automation rules to each platform so every export meets requirements and is fully optimized.

## What is Channable’s Rule Engine?
Channable’s Rule Engine is the part of our [multichannel eCommerce platform](https://www.channable.com/products/product-feed-management-tool) that lets you automatically change, improve and customize your product data before it is sent to any channel.

Instead of manually cleaning and editing your product data for each sales channel, you can add rules to optimize your feeds automatically. This saves hours of tedious work, ensures your data is always up to date, and helps your feeds gain maximum visibility and performance. 

Whether you are managing one e-commerce automation feed or dozens across different markets, the Rule Engine makes it easy to standardize, enrich and tailor your data to meet each channel’s requirements.

## Step by step: Automate feed optimization with Channable’s Rule Engine
The Rule Engine lets you apply a system of “if this, then that” rules that control how your products are displayed across your channels.

Each “If” represents a condition, and each “then” represents an action. You decide which actions you want Channable to automatically take whenever a specific condition occurs within your product data.

This approach combines product feed optimization with automation which gives you full control over how your e-commerce automation feed is prepared so that you can be sure your exports are both accurate and high-performing.

![Image1.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmfkvqgrfbiaq07uy2ns90hh0)

### Step 1: Import your product data
Bring your data into Channable from your ecommerce platform, spreadsheet, ERP or any other source. With Channable, you can import from multiple sources at once into your e-commerce automation feed even if they use different formats.

### Step 2: Create a new rule
Go into the Rules section on the Channable platform to create a new “if/then” rule.

Let’s say your product data contains some items that do not include price information, and you want to exclude those items from your product feed. To do that, you can simply set a rule like this:

- If “price” + “is empty,” then take “all fields” and “exclude”.

### Step 3: Stack multiple rules for automation
Rules can run in sequence so you can chain actions together. 

For example, in addition to excluding unpriced items, you can decide to set extra rules to exclude these items too with the following example rule(s): 

- Low price: If “price” + “is less than or equal to” + “10”
- No image: If “image_link” + “is empty”
- No stock information: If “stock” + “is empty”

Learn more about our rules and how they work with our [help center](https://helpcenter.channable.com/hc/en-us/categories/201058022-Rules).

### Step 4: Apply rules to specific exports
Choose which rules apply to which channel. 

For example, you might use a rule to remove HTML from product descriptions to meet the [formatting rules for Google Shopping product descriptions](https://support.google.com/merchants/answer/6324468), while for [Amazon advertising](https://www.channable.com/blog/amazon-advertising-strategy) you might set a default shipping cost in the “shipping” field whenever it is empty to avoid incomplete listings.

### Step 5: Let Channable run the automation
Once rules are in place, Channable applies them in your e-commerce automation feed every time your data updates. That means your feeds stay optimized, accurate and ready to perform without you having to make manual edits each time.

## Why are rules so effective for automating feed management?
You can use rules to optimize at every stage of your multichannel campaign. Plus, our system includes a Shared Rules feature and marketer-friendly templates designed to overcome common challenges you face when managing eCommerce automation feeds across multiple channels.

![Image2.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmfkvqgsybh6i06uwm0qtr17i)

### Clean and standardize your data
Product data from multiple sources often comes in different formats. The Rule Engine can reformat prices, standardize size information and strip out placeholder text in seconds. With Shared Rules, you can apply these clean-up rules across all projects and channels instantly.

### Adapt your data for each channel’s rules
Each platform has its own quirks, from field formats to required attributes. The Rule Engine lets you create channel-specific adjustments so your exports always meet the right standards without affecting other channels.

### Boost performance and relevance
Enhance your listings to attract more clicks and conversions. The Rule Engine combines data-driven [insights and analytics](https://www.channable.com/products/channable-insights) to ensure you are displaying the most relevant products at the right times so that you get the best performance out of your campaigns.

## Smarter eCommerce automation for your product feeds
Managing product data across multiple channels can quickly become a major time investment without the right systems in place. Channable’s Rule Engine makes the entire process faster and more efficient. It gives you more control while removing the need for constant manual work. The result is cleaner data, faster updates and feeds that are always ready to perform.

See for yourself how much time and effort you can save. [Start your free demo today](https://www.channable.com/demo) and experience the difference our Rule Engine can make for your eCommerce feeds.

How to automate feed optimization with Channable’s Rule Engine

## The new frontier: From "buying online" to "buying with AI"
The landscape of digital retail is undergoing its most significant transformation since the dot-com era. Where we once questioned if the mainstream would ever embrace online shopping, we now face a new reality: the rise of the AI consumer. The defining question for 2026 is no longer just about being online, it’s whether you are ready for people to buy using AI.

We are rapidly moving toward a world of **Agentic Discovery** - "zero-click" search, where consumers get all the information they need from an AI Overview and decide what to buy before ever clicking a link. While the industry debates who will own the "Buy" button, the reality is simple: **The agent can’t buy what it can’t find**. To be the brand the AI chooses, your data must move from "what it is" to "what it does."

## The "80/20" reality: ROI today, readiness tomorrow
How do you drive ROI today while preparing for an uncertain future? Success in 2026 requires a dual-track strategy based on shifting consumer behavior. **Gartner projects that 20% of all transactions will be autonomous by 2030**. Whether you are a believer in that timeline or a skeptic, the potential for new ways of discovery is undeniable.

- **The 80% (Today)**: Traditional channels like [Google Shopping](https://www.channable.com/integrations/google-shopping), [Amazon](https://www.channable.com/integrations/amazon-marketplace-integration), [TikTok](https://www.channable.com/integrations/tiktok-shop), and [Meta](https://www.channable.com/integrations/meta-product-catalog) still power the vast majority of your revenue. You must dominate these right now.

- **The 20% (Tomorrow)**: The emerging "agentic" future where AI agents research and execute purchases.

**The Channable advantage**: AI engines look for data they can trust. Under the hood, they pull from the very sources, like Google Shopping and Bing, that you are already optimizing in Channable. By strengthening your product feeds today, you are already building the foundation for the 20% business tomorrow.

## 1. Discovery: Be the "best match," not just "seen first"
In traditional search, you optimize for "black running shoes." With AI discovery, the agent is looking for a solution: *"What is the most supportive sneaker for a marathon runner with wide feet?"*

To win this recommendation, Large Language Models (LLMs) need structured facts. If your feed only contains basic specs, you are invisible to the agent.

- **The task**: Enrich your data with **Conversational Attributes** at scale.

- **The solution**: Use Channable to move beyond technical dimensions to answer real-world questions. **Enriched product feeds are key** because they’ve evolved from simple lists into the essential "brain food" that powers AI reasoning.

## 2. Channel mastery: Being everywhere matters more than ever
AI agents scan everywhere, and so do shoppers. A consumer might get a recommendation from ChatGPT, but they will still jump to [Instagram](https://www.channable.com/integrations/instagram) for the visual vibe or Amazon to check the shipping speed. If your data is inconsistent or missing across those platforms, the journey breaks down.

- **Scale without borders**: Connect your catalog to over **3,000 channels**. Whether it's a niche local marketplace or a global giant, Channable acts as your distribution hub.

- **The validation loop**: By ensuring your product is optimized across all channels, you capture the user wherever they land after the AI discovery phase, be it ChatGPT, TikTok, Meta, or Google.

- **Consistent truth**: AI agents value accuracy. Channable ensures your stock, pricing, and "agent-ready" descriptions are consistent across every touchpoint. If your feed price is $99 but the checkout price is $105, the agent will not recommend your product.

## 3. Amplification & strategic control
We are seeing a surge in new ad modes within LLM chats, but many AI-driven campaign types (like PMax or AI Max) offer very little transparency.

**Don’t hand over the keys**. Use Channable to set the boundaries for the AI. By using logic-based segmentation, you maintain control over which products the AI pushes into these new native placements.

- **The takeaway**: Don’t just give the AI your data; give it the intelligence to make the right decisions for your brand.

## 4. Closing the content gap with AI text generation
Most retailers have a "content gap," their titles are built for the traditional keyword matching, not the "new reality" of AI reasoning. Writing high-quality, contextual data for thousands of SKUs manually is impossible.

Channable’s [AI text generation](https://www.channable.com/products/ai-product-listing/product-content-generator) allows you to bridge this gap instantly:

- **Agent-ready at scale**: Connect your own Gemini or OpenAI account to generate attribute-rich titles and descriptions in seconds.

- **Privacy & control**: Our "Bring Your Own Token" model ensures you only pay for what you use, and that your data is never used to train public models.

- **Flexible workflows**: You can choose how much control you give AI, with "human-in-the-loop" approval for high-value items, or turn on full automation for new catalog entries to keep your feed constantly enriched.

## 5. Why traditional workflows break
Platforms like Shopify often push "raw" product data. If your storefront title is basic, the agent receives basic info.

Channable provides the **Optimization Layer**. You can combine multiple data sources with technical specs, compatibility lists, or detailed use cases, specifically for the product feed. This allows you to provide "agent-only" context and deep conversational data without cluttering your main storefront's UI.

## The outcome: Be the brand the AI chooses
The future of eCommerce isn't just about appearing in a list of results; it’s about being the only brand that AI recommends. By transforming your product feed into a strategic asset, you gain the "visibility" needed to outperform the market across traditional and AI channels alike.

**Ready to automate your way to the top?**

Explore our **OpenAI feed templates** and [AI Text Generation](https://www.channable.com/products/ai-product-listing/product-content-generator) tools in the platform today. Your product data isn't just a technical requirement - it’s your most valuable strategic asset.

Winning the era of agentic discovery: strategy and solutions for AI retail

The landscape of online shopping is undergoing a massive shift as consumers move away from traditional search engine result pages (SERPs) and toward autonomous AI assistants. 

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/MTfNk81Dcx8?si=ErGWvlRwFGJRpqiN"width="70%" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

Navigating this new frontier requires a fundamental transformation in how eCommerce brands and digital marketing agencies manage, structure, and distribute their product data. To help you navigate this transition, we’ve gathered essential **agentic commerce marketing tips **from our Agency Partner Day guest speaker, [Navah Hopkins](https://www.linkedin.com/in/navahhopkins/), to ensure your brand remains visible, credible, and profitable in an AI-driven marketplace.

## Key takeaways

- **The agentic shift**: eCommerce is rapidly moving away from traditional search engine result pages toward autonomous AI assistants that curate shopping feeds, deliver 25% higher personalization relevance, and execute checkouts natively within the chat interface.

- **Feed hygiene**: Maintaining a structurally clean, automated product catalog via platforms like Channable is mandatory, as poor feed data architecture causes AI agents to completely exclude your brand from recommendations, even when a customer explicitly requests your product.

- **AI optimization (AEO & GEO)**: To be seen on AI recommendations, marketers must focus on technical search visibility using standard adapters like Model Context Protocol APIs (AEO), gather robust off-page review trust signals to build authority (GEO), and retain distinct human creativity.

- **New eCommerce metrics**: Digital agencies must update client reporting by replacing current KPIs with modern AI metrics, specifically tracking agent visitation (bot scraping), citations (explicit source links in responses), and share of model responses (overall share of voice).

- **AI marketing tactics**: Smart brands can utilize new strategies like impression-based remarketing, which allows you to build compliant custom audiences from users who contextually saw your product in an AI chat and sequentially target them with search or Performance Max campaigns.

## Understanding the shift: Marketing in the agentic web shift

To build a winning **agentic commerce strategy**, you must first understand what makes agentic AI unique. While traditional generative AI focuses on retrieving data and generating text responses, agentic AI acts as an autonomous unit working in partnership with or on behalf of a human user.

In this **agentic marketing web era,** consumers are transitioning from one-click checkouts to direct, in-cart checkouts occurring entirely within an AI agent's interface. For example, systems like Microsoft Copilot can now curate personalized shopping feeds, remember past consumer conversations, and execute purchases natively.

Data from Microsoft indicates that ad placements within Copilot yield up to 25% more relevance than standard search ads because the personalization engine is highly precise. If your products aren't optimized for these models, you are missing out on high-intent, high-converting buyers.

## Why feed hygiene is crucial for AI agent-driven commerce

When **preparing for AI agent-driven commerce**, your product feed acts as your brand's voice. If an AI agent cannot seamlessly parse (skim through) your catalog, your products simply cease to exist within that model's ecosystem.

Consider this real-world scenario: An incredibly loyal customer inputs a highly specific prompt into an AI assistant, explicitly asking to buy a custom sweater from a designated merchant. However, because that merchant's product catalog is built with poor technical architecture and isn't cleanly crawlable, the AI agent is forced to apologize to the user and recommend two alternative products from direct competitors. The brand loses a guaranteed sale from a loyal customer purely due to poor feed infrastructure.

For [multichannel](https://www.channable.com/products/marketplace-integrator) brands and [Amazon](https://www.channable.com/integrations/amazon-marketplace-integration) sellers, utilizing a [marketplace automation](https://www.channable.com/products/marketplace-integrator) platform like Channable is the fastest way to minimize time-to-value. Automated [feed management](https://www.channable.com/products/product-feed-management-tool) ensures that your attributes, stock levels, and product descriptions are instantly structured in an AI-friendly format across thousands of global channels and can even be used to scale with our [AI suite](https://www.channable.com/products/ai-product-listing).

## eCommerce Optimization for AI agents: The three pillars of success

To learn **how to thrive in agentic commerce**, Navah Hopkins reports that brands and digital marketing agencies must anchor their strategies around three core principles: being found, being credible, and being human.

<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;">**Pillar**</td>
<td style="border: 1px solid #cccccc;">**Focus area**</td>
<td style="border: 1px solid #cccccc;">**Practical action item**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Be found**</td>
<td style="border: 1px solid #cccccc;">Technical ingestability & content</td>
<td style="border: 1px solid #cccccc;">Optimize merchant feeds, use clean API connections (like MCP), and maintain high-quality brand content.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Be credible**</td>
<td style="border: 1px solid #cccccc;">Trust signals & verification</td>
<td style="border: 1px solid #cccccc;">Accumulate user reviews, secure your domain, and ensure fulfillment paths sync reliably with your CRM.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Be human**</td>
<td style="border: 1px solid #cccccc;">Creativity & branded experience</td>
<td style="border: 1px solid #cccccc;">Inject unique brand perspective and original insight that AI cannot easily replicate or synthesize.</td>
</tr>
</tbody></table>

### 1. Be found (AI engine optimization - AEO)
Being found goes beyond basic indexing. Your content must be technically digestible. AI engines utilize Model Context Protocol (MCP) APIs to act as universal adapters between different LLMs and database systems. By structuring your catalog through data management platforms, you build a single source of truth that easily scales across any AI framework.

### 2. Be credible (Generative Engine Optimization - GEO)
AI models recommend brands they trust. GEO focuses heavily on off-page authority signals. The AI scans web indexes, authoritative platforms, and third-party review sites to verify your legitimacy. If your business lacks verified reviews or transparent business practices, the AI agent will filter your products out to protect the consumer from potential scams.

### 3. Be human
While leveraging automation is critical for scale, your brand identity must remain distinct. AI tools excel at amplification, but they cannot replace original human creativity, specialized business acumen, or deep emotional connections with an audience.

## Shifting your measurement: Tracking the new AI metrics

As AI search engines change the conversion funnel, legacy key performance indicators (KPIs) like standard web traffic are getting competition. When managing client accounts, digital marketing agencies need to introduce a new reporting framework optimized for agentic ecosystems.

- **Agent visitation (The new website traffic)**: This measures how often autonomous AI bots and scrapers access your digital properties to gather information for user queries.

- **Citations (The new click-through rate)**: Instead of standard organic listings, look at how frequently your brand link is explicitly cited as a trusted source inside an LLM's response block.

- **Share of model responses (The new share of voice)**: This tracks the percentage of time your brand or products are recommended when a user submits a category-relevant prompt to a tool like Copilot or Gemini.

To capitalize on these interactions, smart marketers are turning to privacy-compliant strategies like impression-based remarketing. Platforms like Microsoft Advertising allow you to capture audiences who viewed your product inside an AI chat experience and sequentially target them with highly specific search or [Performance Max ](https://www.channable.com/products/ppc-tool)[(PMAX) campaigns](https://www.channable.com/blog/performance-max-campaigns).

## Take control of your agentic commerce strategy

The transition to an agentic marketplace doesn't mean throwing away your foundational SEO guidelines. Instead, it requires evolving those principles into structured data, flawless feed hygiene, and unshakeable trust signals.

By automating your data management and keeping your product information perfectly optimized for AI web crawlers, you protect your market share and drastically reduce your time-to-value across global channels.

Ready to bulletproof your product feeds for the next generation of AI-driven commerce? Explore how [Channable's automation solutions](https://www.channable.com/) can optimize your multichannel strategy today and [watch the entire keynote presentation](https://www.youtube.com/watch?v=MTfNk81Dcx8) on this topic.

Agentic commerce marketing tips: How to optimize your feed for AI agents

Poorly optimized product feeds are a drain on advertising budgets, leading to higher costs and lower returns. Properly optimized product feeds, on the other hand, can increase conversion rates by an average of 73%.

But the traditional method of manually managing product details like colors, materials, and keywords is time-consuming, prone to errors, and inefficient. Missing or incorrect product information can prevent your ads from appearing in relevant searches and lead to wasted clicks.

The good news? [Smart attributes](https://www.channable.com/blog/ai-smart-attributes-product-listings) and AI product categorization can help. They ensure accurate and optimized product listings across your channels. This article explains what they are and how they can save you valuable time when optimizing your product feeds. 

## What is AI product categorization? 

AI product categorization is the process of using AI algorithms to analyze your product data and, based on predefined criteria, **automatically generate missing product attributes**. This can include anything from product titles and descriptions to colors and materials. 

The AI can also generate these attributes in different languages which allows you to expand into new markets with localized product data. Using AI product categorization for [feed management](https://www.channable.com/products/product-feed-management-tool) ensures more complete listings for your online channels. 

Channable’s [Smart Attributes AI](https://www.channable.com/products/smart-attributes-ai) allows you to preview and validate AI-generated outputs to keep your product feeds 100% accurate. 

## Benefits of using AI for product categorization 

The main advantages of using AI to categorize your products is to ensure accurate listings and reduce the time it takes to get your products live on marketplaces and ad platforms. This improves the searchability and visibility of your products, leading to increased customer engagement and higher sales.

Here are the time-saving benefits of using AI to manage your product feeds:  

### Save hours by eliminating the need for manual input  
![Image 2 (5).png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmc8wjkyy02uv07w8cpux6uu1)
Instead of spending hours manually inputting product details, AI algorithms intelligently analyze your data based on your set criteria. This automation ensures the generation of necessary attributes, such as color, material, and keywords, so your listings are optimized for all your online channels in a matter of minutes. 

This is particularly helpful if you manage large catalogs of products, allowing you to scale effortlessly without being limited by the time-consuming task of manual attribute mapping and management. As a result, you can significantly reduce the time it takes to get your products live on marketplaces or [Google Shopping ads](https://www.channable.com/blog/google-shopping-ads). 

### Quickly expand into new markets 

AI product categorization helps you navigate the complexities of localizing product data for different regions as it can instantly translate your product attributes into multiple languages. This eliminates the often costly and time-consuming need to hire translators and manage manual translation workflows.
![Image 3 (3).png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmc8wjkz902v007w8cmb6l0w5)
By ensuring your product listings meet the specific requirements of local marketplaces, you can enhance both the visibility of your product offerings and your engagement with potential customers in diverse global markets, without the traditional delays. 

### Respond faster to marketplace updates 

The dynamic nature of online marketplaces often requires swift adjustments to your product listings. AI-driven feed management allows you to respond quickly to these ever-changing requirements. For example, if a marketplace introduces a new mandatory attribute, previously you'd have to update each product manually, which is a time-consuming process, especially for brands with large catalogs. 

With AI-powered smart attributes, you can analyze existing product data and automatically generate the mandatory attribute for each product, turning a long, manual task into minutes or hours, letting you maintain marketplace visibility and avoid penalties.

### Launch new collections and products faster 

For eCommerce brands constantly updating their catalogs with new collections or seasonal products, AI product categorization offers a huge advantage over manual input: **faster time-to-market**. AI algorithms can automatically assign all the necessary attributes based on your existing criteria. 

This is particularly valuable for time-sensitive products, allowing you to get them listed and visible to customers much more quickly, ultimately maximizing your sales opportunities during peak seasons or trend cycles. 

## Channable’s Smart Attributes for AI product categorization

Channable’s[ Smart Attributes](https://www.channable.com/products/smart-attributes-ai) is an AI-powered feature that simplifies attribute enrichment, making sure that your listings are always accurate, complete, and consistent across all your channels.

With AI enrichment and Smart Attributes in Channable, you can:

- **Automatically generate missing product attributes** based on predefined criteria.

- **Maintain control and review AI-generated attributes** prior to implementation, guaranteeing high-quality results while preserving essential human oversight.

- **Effortlessly generate attributes in multiple languages**, enabling you to expand into new markets with localized product data.
 
- Instantly **use the enriched data in your feed exports**.

## Why choose Channable? 

Channable’s Smart Attributes is part of our broader AI-powered optimization suite, designed to streamline product data management, save time, and improve the quality of your listings. Available in our [Core Pro plan](https://www.channable.com/pricing), it’s a scalable solution tailored for growing businesses and agencies alike.

Get hands-on with our tool for free! [Start a free trial](https://www.channable.com/signup) and automate your product attributes today. 

Mastering product categorization: How smart attributes & AI can save you hours

Want your products to be noticed in online searches and win more clicks? It all starts with [product data feed optimization](https://www.channable.com/products/product-feed-management-tool). Optimizing your feed isn’t just a technical task, it’s the difference between average visibility and outperforming competitors in Product Listing Ads (PLA).
 
By refining product titles, categories, and attributes, you can maximize your relevance, boost ad performance, and secure higher ROAS.

In this guide, we’ll break down the most effective product feed optimization strategies that help your products rank higher, attract the right audience, and supercharge PLA results.

[Learn more about Google Shopping Ads](https://www.channable.com/blog/google-shopping-ads)

## Key takeaways

- Optimized product feeds will directly improve PLA visibility and conversions

- Using mandatory + optional attributes increases ad relevance

- Performance-based segmentation drives smarter bidding strategies

- Automation tools like Channable helps to simply scaling across multiple channels

## What is product data feed optimization?
**Product data feed optimization** is the process of refining and structuring your product information to meet marketplace requirements and maximize visibility in **Product Listing Ads (PLA)**.

Every channel, from **Google Shopping** to **Amazon** requires different formats and attributes. While basics like title, description, price, product ID, and image are mandatory, **going beyond the minimum is what sets your feed apart**.

Without optimization, your listings risk being invisible in searches or rejected by platforms. With it, you give algorithms a clear, complete picture of your catalog which makes it easier to match your products with shoppers’ intent.

[Read how to successfully advertise on Google Shopping](https://www.channable.com/blog/google-shopping-title-optimization-best-practices)

## Why optimizing product information is crucial
Competition is fiercer than ever. Platforms like [Amazon](https://www.channable.com/integrations/amazon-marketplace-integration) (**with 9.7M+ sellers**) and [Google Shopping](https://www.channable.com/integrations/google-shopping) prioritize relevance and completeness. In 2025, platforms are also leveraging **AI-driven search algorithms** that reward richer, cleaner product feeds.

### Benefits of feed optimization:

- Higher visibility in PLAs

- Stronger click-through rates with engaging titles/images

- Lower risk of disapprovals or ad suspensions

- Increased ROAS through smarter targeting

Simply put: if your product data isn’t optimized, your competitors with richer feeds will win the clicks before you.

## 5 proven product feed optimization strategies
### 1. Use mandatory, recommended, and optional fields
![Campos inglés.PNG](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/04ZE4aGXRwaUzcq3QKTw)

- Fill in all **mandatory fields** (title, description, price, product ID, image).

- Add **recommended and optional attributes** like size, color, material, and shipping options.

- Provide **multiple images** and highlight features like sale prices or delivery times.


*Pro tip: The richer your feed, the more relevant your ads become and the more shoppers convert.*

### 2. Categorize products accurately
Correct categorization is an often-overlooked step. Many retailers skip it, but **accurate taxonomy ensures that your products surface in broad category-based searches**.

Example: A shopper searching "running shoes" will find your product faster if it’s tagged under “**Sports & Outdoors > Shoes > Running Shoes**” rather than just “Shoes.”

Learn how Channable's [AI product categorization](https://www.channable.com/products/smart-categorization) automatically manages your listings

### 3. Optimize product titles and descriptions
Product titles directly impact PLA performance. Follow these **best practices**:

- **Include attributes**: brand, size, color, gender, material

- **Prioritize keywords** at the start of the title

- Keep titles under **150 characters** (first 70 most visible)

- Avoid **promotional language or all caps**

- Add **specific variant details** (e.g., “Nike Air Zoom Pegasus 40 Men’s Running Shoes – Blue, Size 10”)

For deeper insights, check our resource on [Google Shopping Ads optimization](https://www.channable.com/blog/google-shopping-ads).

### 4. Keep product data clean and updated
Outdated feeds = wasted ad spend. Inaccurate stock or pricing leads to disapprovals and poor customer trust.

**Best practices**:

- Sync your stock and pricing updates automatically if possible

- Remove any unnecessary HTML

- Ensure your products have high-quality and recently updated images


*Pro tip: Automation tools like Channable reduce the risk of outdated feeds by syncing data across multiple platforms in real time.*

### 5. Leverage performance data with custom labels
Not every product deserves the same ad budget. Use performance segmentation to **exclude underperformers** and prioritize profitable items.

![Analytics EN.PNG](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/b4QNgLbTTCqtpR1JDeSQ)
Key metrics to monitor and track:

- Conversion rate

- CTR

- Revenue/cost ratio

- ROAS

**Case Study**: [Discover how Rocket Digital cut costs by 25% and skyrocketed their ROAS by 30% with Channable's performance-based segmentation](https://www.channable.com/success-stories/performance-segmentation-noirfonce).

Custom labels and [performance segmentation](https://www.channable.com/products/channable-insights/segmentation) allow you to group products (e.g., “Best Sellers,” “Seasonal,” “Low Margin”) and adjust bids strategically for maximum ROI.

## Simplify product feed optimization with Channable
Every marketplace has unique feed requirements. **Channable centralizes and automates feed management**, saving you hours of manual work.

With Channable, you can:

- Exclude products based on stock, price, or performance

- Create **dynamic product titles & descriptions**

- Apply discounts and promotions with automation rules

- Segment products with **custom performance labels**

- Keep data synced in real time

[Start optimizing your feeds with Channable today](https://www.channable.com/request-demo)

## FAQs
<div class="faq">
<h4> What is product data feed optimization? </h4>
<p> It’s the process of refining your product data to meet channel requirements and boost visibility in Product Listing Ads (PLA). </p>
<h4> Why is product feed optimization important for PLA? </h4>
<p> Optimized feeds increase relevance, reduce disapprovals, and improve click-through rates—directly impacting ROI. </p>
<h4> How often should I update my product feed? </h4>
<p> Ideally, feeds should update automatically in real time. At minimum, update daily to avoid stock or price mismatches. </p>
<h4> Can automation tools really help with optimization? </h4>
<p> Yes—tools like Channable automate updates, enrich data, and apply performance-based rules at scale. </p>
</div>

## The power of optimized feeds
**Product data feed optimization is the foundation of high-performing PLAs**. By refining attributes, keeping data clean, and using performance insights, you maximize relevance, visibility, and conversions.

**Ready to transform your PLA strategy?** [Book a free demo with Channable](https://www.channable.com/request-demo)



Product feed optimization: The ultimate guide to boost product listing ads strategies

Product visibility can make or break your eCommerce business. But in a crowded market, how do you ensure your products stand out?
 
That’s where **feed management** comes in. In this guide, we’ll answer the question: *What is feed management?* (also known as product feed management) and show you how it helps streamline your listings, improve data accuracy, and boost ROI across all your channels.

By the end, you’ll know why every modern eCommerce strategy needs a solid feed management system and how to put it into action.

## Key takeaways

- Feed management ensures your product data is accurate, optimized, and channel ready.

- It saves time through automation and improves ROI & ROAS with cleaner listings.

- Feed management solutions like [product feed management automation](https://www.channable.com/products/product-feed-management-tool) keep your business scalable and compliant.

- Better feeds = better visibility, fewer errors, and happier customers.

## What is feed management?
**Feed management (or product feed management)** is the process of filtering, enriching, and automating product data so it can be used effectively across multiple advertising and sales channels.

Instead of manually adjusting product data for [Google Shopping](https://www.channable.com/products/ppc-tool/google-ads), [TikTok Shop](https://www.channable.com/integrations/tiktok-shop), or [marketplaces](https://www.channable.com/products/marketplace-integrator) in general, a feed management solution helps you:

- Enrich product descriptions with key attributes

- Apply automation rules for consistency

- Synchronize product data across every channel

With the right solution, like Channable’s [product feed management](https://www.channable.com/products/product-feed-management-tool) tool, your feeds are always clean, optimized, and aligned with channel requirements.

## Major benefits of feed management solutions
A strong feed management system provides:

- **Increased product visibility** – optimized feeds rank better in marketplaces.

- **Higher ROI & ROAS** – better targeting means higher-quality clicks.

- **Time savings** – automation reduces manual work.

- **Data accuracy** – prevents overselling or misleading listings.

- **Scalability** – easily expand to new channels without extra overhead.

In short: more reach, less effort.

## Why feed management is so important
Digital marketing isn’t just about running ads, it’s about **getting the details right**. Poorly formatted or inaccurate data can cause:

- Ads being rejected by platforms like Google

- Customer frustration due to incorrect stock data

- Damaged reputation if listings are misleading

“Staying true to your brand while meeting each channel’s technical requirements is a major challenge,” notes Samuli Pehkonen, co-founder of ethical clothing brand New Standard.

![Why use product feed for online marketing.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Ogk318bSQtmXokgnKw8S)
Feed management solves this problem by automating compliance, so you spend less time firefighting and more time scaling.

## Feed management basics
Every ad or product listing requires structured product data, including:

- **Title**: Product name

- **Description**: Features and purpose

- **Price & availability**

- **Category**: Department or product type

- **Extra details**: Material, size, color, GTIN, etc.

This information is stored in a product feed, which is exported from your eCommerce platform (Shopify, Magento, WooCommerce) as CSV, XML, or TXT.

Without feed management, manually adjusting these feeds for each channel becomes overwhelming. Automation is the only sustainable solution.

## Product data synchronization and feed automation
Every platform has different feed requirements: Google Shopping, Facebook, TikTok, and Instagram, all with their own rules.

That’s where feed management tools step in:

- **Required fields** (must-have details)

- **Optional fields** (helpful info for richer listings)

- **Custom fields** (channel-specific data for targeting)

Automating these ensures your listings are always channel-compliant and visible.

## What is a feed management tool?
A **feed management tool** does more than reformat product data, it **optimizes and curates it**.

Benefits include:
Cloud-based, scalable setup
Data enrichment and optimization
Real-time synchronization with marketplaces via APIs
Rule-based automation (no coding required)

“When the number of SKUs grows, optimization potential becomes critical,” adds Pehkonen.

## Do you really need a feed management solution?
If you only sell a handful of products, manual management might work. But for most retailers with multiple SKUs and channels, automation is non-negotiable.

As PPC expert Princely Bibi explains:

“Most brands launch campaigns without enough channel-specific assets. Feed management tools solve that gap.”

The result? Cleaner feeds, fewer errors, faster scaling.

## 5 reasons why you need feed management

![Manage product feeds.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/XYlfdDTwKti0iCiusnSw)

1. **Failing with formats** – avoid rejected listings.

2. **Time & money drains** – cut manual uploads.

3. **Stock sync issues** – prevent overselling.

4. **Portal overload** – no more juggling multiple dashboards.

5. **Data disasters **– reduce costly errors.

## Can Channable simplify feed management?
Absolutely. Thousands of eCommerce brands use Channable to:

- Automate feed exports and categorization

- Sync stock in real-time

- Keep listings compliant with the latest rules

- Scale across marketplaces with ease

Try Channable’s [product feed management](https://www.channable.com/products/product-feed-management-tool) solution today and see how automation transforms your business.

Feed management isn’t optional anymore, it’s a **growth enabler**. By automating your product feeds, you unlock higher visibility, greater efficiency, and stronger returns.

Whether you’re selling on Google, TikTok Shop, or marketplaces, the right feed management solution saves time, reduces errors, and ensures long-term scalability.


What is feed management? A complete guide for eCommerce success

AI product enrichment could help you **improve product data quality at scale** by creating [AI product attributes](https://www.channable.com/products/smart-attributes-ai) and content. 

But it’s not worth the investment for all eCommerce teams. AI product data enrichment is **most relevant when catalogs grow faster than manual processes can keep up**: when missing details and inconsistent values limit product performance across Shopping ads and marketplaces. 

If you're managing **thousands of SKUs on multiple channels**, this guide is for you. It breaks down what AI product enrichment looks like in real life and outlines best practices for using it safely, combining AI with rules, validation, and monitoring to keep product data accurate and channel-ready.

## Key Takeaways 
- AI product enrichment works best as part of a workflow, not as a standalone shortcut.
- Use AI for repeatable gaps (missing attributes, standardization), and Rules + validation to stay in control.
- Better enrichment leads to faster launches, cleaner feeds, and more efficient ad spend.

## What is AI product enrichment?
AI product enrichment is a practical way to generate and improve product data at scale. Instead of fixing missing attributes or rewriting titles across never-ending SKU listings by hand, teams use AI to handle repetitive enrichment tasks, such as:
- Filling in missing attributes using existing product information
- Standardizing inconsistent values (for example, colors, materials, or sizing formats)
- Supporting product categorization at scale
- Improving product titles or descriptions so key attributes are clear and usable across channels

AI product data enrichment is often misunderstood as a replacement for manual feed management. But it’s not.

### AI product enrichment vs. manual enrichment
Here’s how the two approaches compare in real-world feed management:

| **Manual product data enrichment**  | **AI product enrichment** |
| ------------- |:-------------:|
| Teams update attributes and content by hand      | AI generates or enhances attributes and content     |
| Becomes slow and error-prone at scale      | Scales more easily across complex catalogs     |
| Inconsistencies creep in over time      | Rules enforce consistency across products and channels     |
| Hard to maintain across markets      | Easier to adapt as products and requirements change     |


AI product data enrichment works best as a **support layer**, helping teams generate and standardize product attributes and content while rules and validation stay at the helm. 

Without structured workflows, **AI output can introduce new inconsistencies** instead of fixing existing ones. That’s why you should think of AI product enrichment as part of a broader feed management workflow, **not as a standalone solution**.

What AI does not do is understand your commercial priorities, channel constraints, or business logic on its own. It does not know which attributes are mandatory for a specific marketplace, which values are allowed, or how different channels interpret the same field. Those decisions still need to be **defined by humans, through rules, mappings, and validations**.

When applied with the right guardrails, AI product enrichment supports several high-impact use cases:
- Generating values for required fields without manual cleanup
- Normalizing inconsistent values so products can be matched and approved correctly
- Reducing manual category mapping by suggesting classifications based on existing data
- Enhancing product descriptions and titles so key attributes are clear to both shoppers and channels
In marketplace-heavy setups, AI marketplace product data enrichment helps teams generate and standardize attributes required by platforms like Amazon, Bol, or Zalando, where strict category rules and attribute completeness directly affect visibility.

## Why AI product data enrichment matters: Key benefits for eCommerce
The benefits of AI product enrichment go beyond abstract efficiency gains and show up in how teams operate, launch products, and scale campaigns and sales.

### More accurate product data with less manual effort for eCommerce teams
Instead of manually filling missing values SKU by SKU, teams that use AI product enrichment typically see:
- Fewer manual edits 
- Fewer human errors and faster approval cycles across channels
- Uniform outputs across all SKUs 

This matters because detailed, high-quality product information is one of the [primary factors](https://www.emerald.com/ijrdm/article/51/9-10/1213/154141/Presenting-products-on-websites-the-importance-of) customers use when deciding whether to buy online. **When attributes are missing or unclear, products are harder to find and less likely to convert,** placing a burden on teams to manually identify and fix issues across multiple channels. 

### Faster time-to-market for new products
AI product enrichment does for launches what a runway does for takeoff. Products get airborne sooner, campaigns start earlier, and performance data begins accumulating without unnecessary delays.

Before a product can go live, channels require specific attributes, formats, and categories. Doing this manually while prioritizing data accuracy is difficult at scale. [Google notes](https://support.google.com/merchants/answer/7052112?hl=en) that **missing or incorrect attributes are a common reason products fail validation** or remain limited in Merchant Center. Until those issues are fixed, products do not show.

With AI, required attributes can be completed and standardized before products are pushed live, so launches are not followed by days of retroactive fixes.

### Better ad conversion rates and ROAS
[Google’s own documentation](https://support.google.com/google-ads/answer/6149970?hl=en) consistently shows that **ads with more relevant product data enter more auctions and match a broader set of high-intent queries**, increasing the share of impressions that have genuine purchase intent. Products with incomplete attributes, by contrast, are either excluded from auctions or matched to less relevant searches.

[Google’s research](https://support.google.com/google-ads/answer/6149970?hl=en) shows that high-quality data improves relevance signals and helps advertising systems allocate spend more efficiently, supporting **stronger returns** from the same budget.

AI product enrichment supports this by improving the inputs that ad platforms rely on:
- More complete attributes that enable accurate matching
- Consistent values that prevent products from drifting into irrelevant auctions
- Clearer titles that reflect how users actually search

### Scalable data management for large and changing catalogs
AI product enrichment allows teams to **grow their catalogs without rewriting enrichment logic** every time something updates. With this, the risk of inconsistent or outdated data decreases as changes are handled systematically.

### Higher product visibility across channels and better customer experience (CX)
Products with complete, structured data are easier for platforms to surface and easier for shoppers to evaluate. This also matters as discovery increasingly happens through AI-powered and conversational interfaces, where missing attributes make products harder to interpret and match. For eCommerce teams, cleaner discovery signals translate into less irrelevant traffic and fewer mismatches between what shoppers see and what they receive, improving the buying journey.

If you’re seeing these benefits in theory, the next question is how to apply AI product enrichment in your own workflows. The next section breaks down six simple steps to get started.
## 6 Simple steps to get started with AI product enrichment
Here’s a simple and structured approach to getting started with eCommerce product data enrichment using [Channable](https://www.channable.com/), a [product feed management](https://www.channable.com/products/product-feed-management-tool) and [PPC optimization](https://www.channable.com/products/ppc-tool) tool.
 
Key moments include:
![Key moments of getting started with eCommerce AI product enrichment using Channable.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmkn0dn6ae9z707w3uf8dybbp)
### Step 1: Import your product feed into a Channable project and map fields
Start by importing your product data into a Channable project. You can [connect Channable directly to Shopify](https://www.channable.com/integrations/shopify) and other eCommerce sites, like Magento and WooCommerce, or import raw data via XML, CSV, Google Sheets, or APIs. 

You can also add additional Imports, like margins, inventory data, or custom labels, to provide more context before enrichment logic is applied.

Once imported, **map your fields**. Mapping is what turns raw source data into a clean, consistent structure, so attributes like title, brand, category, size, or color mean the same thing across products and sources. This step is critical when you work with multiple inputs or plan to enrich data later.
![Importing your product feed into a Channable project and map fields.gif](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmkn0efqwe9ii07wb26qga3hf)

### Step 2: Define which attributes you want to enrich
Once your product data is imported and mapped, the next step is deciding what needs enrichment. 

Not every field (i.e., technical specs) should be touched by AI. Focus first on attributes that directly affect eligibility, matching, and filtering across channels, such as:

- Required or recommended attributes that are missing or inconsistently filled
- Attributes used heavily in filters (for example: size, color, material, compatibility)
- Product titles or descriptions that lack key qualifiers shoppers use to evaluate relevance

![Defining which attributes you want to enrich.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmkn0favleh8r07w1vdc7adbo)
In Channable, this selection happens before any automation runs. Defining which fields are in scope helps you avoid over-enriching already reliable data and keep AI focused on filling gaps. This makes validation easier later and reduces the risk of introducing unnecessary changes across your entire catalog.
### Step 3: Configure input fields and filters
In Channable, you can use Rules and IF/THEN conditions to target only the products that need enrichment, for example, products with missing attributes, specific categories, brands, or markets. You can also exclude products where existing data is already complete or should remain untouched.

Next, select the input fields AI should reference, such as brand, category, existing titles, descriptions, or key specifications, to ensure enrichment results stay aligned with your product catalog structure and channel requirements.
![Configuring input fields and filters.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmkn0g1dmega407usf5sbjs1w)

### Step 4: Run AI enrichment and validate outputs
Channable applies AI-generated values within your existing project structure, alongside your mappings and Rules, so enrichment stays aligned with how data is prepared for each channel.

Validation is what makes this step safe. Use Rules before you enrich product data
to enforce allowed values, formats, and length limits, and rely on error checks and previews to review outputs before anything is exported. 

Spot-check high-volume categories first and confirm results against channel requirements, especially for ads and [marketplaces](https://www.channable.com/products/marketplace-integrator).
![Running AI enrichment and validate outputs.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmkn0gzqdehc007w1amboq4tx)

### Step 5: Export enriched data to Channels and monitor results
Once enrichment and validation are complete, export your product data to Channels in Channable, such as:
[Google Shopping ads](https://www.channable.com/blog/google-shopping-ads)
Marketplaces
Comparison sites 

Each Channel applies its own requirements, so exports reflect the correct formats, attributes, and Rules for that destination.

After going live, monitoring becomes essential. Use Channable’s [Insights & Analytics](https://www.channable.com/products/channable-insights) to track feed errors, warnings, and item statuses at the Channel level, and keep an eye on performance signals like impressions, clicks, and approvals. This feedback loop helps you spot issues early and refine enrichment logic where needed.
### Step 6: Scale and standardize enrichment across projects and markets
Once your enrichment logic works for one catalog, scale it across others. In Channable, you can reuse enrichment setups by duplicating projects and applying Master Rules to standardize logic across brands, countries, and languages.

This approach keeps enrichment consistent as you expand into new markets or add new channels. The result is predictable output at scale.
## Bring AI product content enrichment into your eCommerce workflow with Channable
AI product content enrichment works best when it’s embedded in a structured workflow. Used this way, it helps teams improve product data quality at scale.
Channable is designed for this exact balance. Imports, field mapping, AI enrichment, Rules, validation, and Channel exports all live in one place, so enrichment supports how you already manage feeds, ads, and marketplaces.
If you’re getting started, keep it simple. Start with one category or market, validate results early, and standardize what works before scaling across projects and regions.


What is AI product enrichment and how to use it in eCommerce

In this blog, you will learn **how to create and optimize a high-performing Facebook product feeds** and strategies that scale your sales. Building a reliable **Facebook product feed** (also known as a **Meta product feed**) is the foundation for running profitable dynamic ad campaigns across Facebook and Instagram. 

If your catalog contains out-of-date prices, missing image links, or unmapped attributes, Meta will reject your ads, wasting your ad spend and handing shoppers directly to your competitors.

When you connect a clean, enriched data feed to Meta Commerce Manager, you unlock automated retargeting that puts the right products in front of ready-to-buy users.

## Key takeaways

- **Automate catalog updates**: Sync your catalog hourly to eliminate out-of-stock ad spend.

- **Fulfill required attributes**: Always supply mandatory fields like id, title, description, availability, and price.
 
- **Enrich titles & custom labels**: Combine product attributes (brand, color, size) to instantly boost ad relevance and click-through rates (CTR).
 
- **Simplify with automation**: Use smart IF-THEN rules and AI to fix errors and map categories automatically.

## What is a Facebook product feed and how do dynamic ads work?

A **Facebook product feed** is a structured data file (such as XML, CSV, or TSV) containing your entire eCommerce product catalog. It passes critical details like pricing, availability, product titles, image links, and landing page URLs directly into Meta Commerce Manager.

When you launch Dynamic Product Ads, Meta uses your catalog data alongside tracking insights to automatically build personalized ads in real-time. 

Instead of manually creating individual ads for thousands of SKUs, your feed automatically powers placements across:

- Facebook & Instagram news feeds

- Instagram stories & reels
 
- Facebook fight-hand column (Desktop)
 
- Audience network & Facebook messenger

**Pro Tip**: To track user actions across your storefront and match them against your feed, follow the official [Meta pixel setup guide](https://www.facebook.com/business/help/952192354843755?id=1205376682832142&helpref=search&sr=3&query=meta%20pixel%20setup) before launching dynamic campaigns.

## Mandatory vs. optional feed attributes
Meta requires specific data attributes to approve your items for advertising. Submitting incomplete data results in account disapprovals and poor campaign reach.

Refer to the official [Meta catalog specifications](https://www.facebook.com/business/help/120325381656392) to verify full technical attribute formatting.

<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;">**Attribute type**</td>
<td style="border: 1px solid #cccccc;">**Required data fields**</td>
<td style="border: 1px solid #cccccc;">**Why it matters**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Mandatory attributes**</td>
<td style="border: 1px solid #cccccc;">id, title, description, availability, condition, price, link, image_link, brand</td>
<td style="border: 1px solid #cccccc;">Core data required for Meta to approve your items and render basic ad cards correctly.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Recommended optional attributes**</td>
<td style="border: 1px solid #cccccc;">google_product_category, sale_price, color, size, gender, material, item_group_id, custom_label_0-4</td>
<td style="border: 1px solid #cccccc;">Unlocks granular filtering, improved audience matching, and promotional badges.</td>
</tr>
</tbody></table>

## 5 optimization rules for a high-performing Facebook feed
Aim for more than just a basic setup. Implementing strategic data optimizations directly impacts your quality scores, click-through rates, and conversion volumes.

### 1. Update your data feed hourly
Price changes and inventory fluctuations happen fast. If a user clicks an ad for an item that is out of stock or incorrectly priced, you lose ad budget and user trust. Set up automated syncs so Meta fetches your feed up to once per hour.

### 2. Optimize product titles for high click-throughs
Your title is often the only visible text on dynamic product ad cards. Build structured, search-friendly titles using logical formulas:

- *Apparel Formula:* [Brand] + [Gender/Target Group] + [Product Type] + [Color/Size]

- *Electronics Formula*: [Brand] + [Model] + [Key Feature/Capacity] + [Color]

### 3. Avoid duplicates with grouped variants
If you sell products with multiple sizes or colors, do not push them as completely separate, disconnected items. Group variants together using the item_group_id attribute. This keeps your catalog clean and ensures Meta shows the specific variant a user browsed.

### 4. Leverage smart product categorization
Meta matches products across similar categories to show relevant alternatives to browsing shoppers. Utilizing standard categorizations helps Meta's algorithms map your catalog accurately. You can save hours on manual mapping by deploying AI product categorization to automatically assign accurate product taxonomies across thousands of items in seconds.

### 5. Enhance creative assets with custom overlays
Stand out in crowded social feeds by adding dynamic badges, sale prices, or seasonal banners directly onto product images. Using specialized toolsets for Dynamic Product Ads lets you build automated visual templates that apply eye-catching graphics without modifying your original store photography.

## How to create and optimize your Facebook product feed with Channable
Managing product feeds manually in spreadsheets is time-consuming and prone to human error. Modern eCommerce teams use automated [Product feed management](https://www.channable.com/products/product-feed-management-tool) solutions to clean, optimize, and distribute their catalogs automatically.

Here is how you can set up a high-performing feed in Channable in 6 steps:
Step 1: Setup ➔ Step 2: Categorize ➔ Step 3: Rules ➔ Step 4: Finalize ➔ Step 5: Preview ➔ Step 6: Quality Check

### Step 1: Choose the built-in Meta template
Navigate to **Feeds** in your Channable dashboard and select the built-in Facebook dynamic ads template. Choose your target country and market type. Channable pre-loads all current Meta field specifications automatically.

### Step 2: Automate categorization
Assign your products to Meta or Google product categories. Use Channable's smart categorization engine to map hundreds of products to official taxonomy trees instantly.

### Step 3: Apply automated IF-THEN rules
Filter out unwanted stock, fix typos, and enrich product data automatically using intuitive IF-THEN rules:

- *Exclude rule*: **IF** stock is less than 2, **THEN** exclude product from feed.

- *Title rule*: **IF** brand is missing from title, **THEN** prepend brand to title.

- *Margin rule*: **IF** margin is greater than 30%, **THEN** set custom_label_0 to "High Margin".

These are just a few examples of how rules can help organize and optimize your product feed.

### Step 4: Map final feed fields
Match your store's internal data fields to Meta’s required attributes in the **Finalize** tab. Easily map secondary details like age group, gender, material, and shipping rates with a single click.

### Step 5: Preview and select your price plan
Inspect your optimized XML URL output in the preview panel to ensure your data is clean. If you're brand new to Channable, you can build, filter, and review your feed completely free of charge, you only select a plan when you are ready to publish!

### Step 6: Run quality checks and connect to Meta Commerce Manager
Use Channable's built-in quality auditor to flag missing fields or invalid image links before going live. Once validated, copy your optimized feed URL and paste it into Meta Commerce Manager under Scheduled Feed Updates.

## Why leading eCommerce brands choose Channable
Channable is an official Meta Marketing Partner, providing performance marketers with everything they need to scale social commerce ads effectively:

- **2,500+ channel templates**: Connect your catalog to Facebook, Instagram, [Google Shopping](https://www.channable.com/integrations/google-shopping), [Amazon](https://www.channable.com/integrations/amazon-marketplace-integration), [TikTok](https://www.channable.com/integrations/tiktok-shop), and localized marketplaces from a single platform.

- **Hourly data synchronization**: Keep inventory, prices, and product availability aligned across every ad channel automatically.

- **Dedicated support and learning center**: Access step-by-step masterclasses via the [Channable academy](https://academy.channable.com/?_gl=1*13xmch2*_gcl_au*MTU5NTc0MzM4OC4xNzg0MTAxMzIxLi0uLS4xNzg0NTMxMTc3LjU4MDE2Mzc4OS4xNzg3MDQzNDE1LjE3ODcwNTQ2OTE.*FPAU*MTU5NTc0MzM4OC4xNzg0MTAxMzIx*_ga*MzYzMTk5MTgzLjE2NTY0MDQ2NTE.*_ga_3FJXZ24X76*czE3ODcwNTQ2NjIkbzIyMjEkZzEkdDE3ODcwNTQ3MzkkajQzJGwwJGgzNzMwNDA0MTY.*_fplc*UUlLcEhGWEQyZkc2a1hDS0wxJTJGODR0V0tPMGxZd1VsJTJGJTJGTmh0Sm5UYTYwZ1VRYnNWaVhDWDBEVm41Um82azJlSVFhYlprZXpTNHlnejE5bnlzS0lJSTVSUWdtRjh2d0dPSVVSTlZWZk9XSjhNSyUyQmswVnUycEVwMk5tUkQ1aWclM0QlM0Q.) alongside dedicated technical support from feed experts.

*"The main thing I enjoy about using Channable is that it’s less time-consuming and it’s a very good way to build dynamic ads. We’ve tried a couple of different systems, so we have the experience to say that Channable is very good."* — Christian Haraldsen, Online Performance Specialist at Komplett

## Unlocking your ad potential
Optimizing your **Facebook product feed** is one of the highest-leverage actions you can take to lower your cost-per-acquisition (CPA) and boost overall return on ad spend. 

By organizing your attributes, setting up automated enrichment rules, and ensuring real-time inventory updates, you deliver better ad experiences that convert.

Ready to take your Meta campaigns to the next level? You can try [Channable for free](https://www.channable.com/signup) or [book a demo](https://www.channable.com/demo) with one of our feed experts today!




Facebook product feed: How to create and optimize for max ROAS

People shop on Google [more than a billion times per day](https://blog.google/products/shopping/ai-vision-match-ar-beauty-virtual-try-on/). So basically, Google Shopping is a goldmine for eCommerce. 

But here’s the thing: There’s fierce competition brewing, and standing out is not an easy task. That’s why Google Shopping Feed optimization is crucial. 

Let’s be clear, a Google Shopping Feed is not a ‘set it and forget it’ situation. It needs constant tweaking, updates, and optimization to stay relevant, competitive, and aligned with the latest Google algorithms and user behaviors.

So, whether you’re looking for ways to optimize your Google Shopping Feed or you’re looking for best practices from other agencies to see how they optimize their clients’ feeds to achieve great results, we’ve got you covered. Buckle up as we go through Google Shopping Feed optimization ideas to get your creative gears turning. 

## Why does Google Shopping Feed optimization matter?
If your Google Shopping Feed isn’t on point, you're basically throwing your products into the void. This can not only lead to Google disapproving your products, but the Google Shopping algorithm may ignore your listings, resulting in lost sales. 

Optimizing your feed is the difference between being invisible and ranking at the top, where clicks and conversions happen. Let’s look at some of the benefits of [Google Shopping Feed optimization](https://www.channable.com/blog/google-shopping-optimization): 

- **Improved performance** - When your feed is optimized, Google’s algorithms know what to do with your data, which means your products are more likely to show up in relevant searches.

- **Increase customer engagement** - Optimized feeds mean better-targeted ads, more relevant product info, and a smoother shopping experience. When your product listings stand out with clear titles, high-quality images, and accurate details, customers are more likely to engage and click through.

- **Higher conversion rates** - The more relevant your feed is, the more likely shoppers are to convert. Optimized feeds help match the right products with the right people, reducing the chances of cart abandonment.

- **Better ROI** - With better visibility, targeting, and product accuracy, you will see more value from their ad spend and, ultimately, a higher return on investment.

## 7 Ways to optimize Google Shopping Feeds
Now, let’s get into the fun stuff. Here are seven interesting ways agencies are optimizing their clients’ Google Shopping Feeds to boost sales. 

## Expand product attributes
Your product attributes are the backbone of your Google Shopping feed. Nail your attributes, and you’re already halfway to a successful campaign.
**How to do it?**
- Make sure your product title includes key details (think: brand, size, color, age group, gender, and any personalization options). These attributes help Google match your products with relevant searches and improve performance. Put the most important info at the front of your title, especially if it’s not visible in the image. Since product titles often get cut off in ads, leading with the most compelling details ensures customers get the key info they need before clicking through.

- Add missing attributes. And don’t worry—this doesn’t need to be daunting. Now, you can automate the [generation of missing product attributes with AI](https://www.channable.com/products/smart-attributes-ai). This way, you can ensure optimal data quality while saving time. 
![01_Shopping feeds for success.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmap47o6y5v7y07w7d3n5suq3)

## Use high-quality visuals
Visual content is the lifeblood of online shopping, driving engagement and making products pop in a crowded digital space. 

**How to do it?**

- Use the highest resolution image available—Google recommends at least [1500 x 1500 pixels](https://support.google.com/merchants/answer/6324350). High-quality images are more likely to appear in relevant search results.

- Display your products in 3D. Upload at least three high-resolution images from different angles (front, back, sides, and top) to Google Merchant Center, and Google can create a 360-degree view of your product. The DTC furniture brand Poly & Bark uses 3D visuals to stand out in Google Shopping’s feed. 
![02_Shopping feeds for success.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmap47o6l5v7t07w7nu5pzlym)

## Set up your return policies
According to a recent study, stores with “exceptional” or “great” scores for shipping and returns are more likely to rank higher, especially in the top 10 positions. In other words, fast shipping and clear return policies are crucial for boosting your Google Shopping scores.

**How to do it?**

- Make your return and refund policies easy to find. Since they’re a key factor in purchasing decisions, [displaying them on ads](https://www.channable.com/blog/blog-how-to-successfully-advertize-google-shopping) and listings can boost your product performance

- Clearly outline your return and refund process on your website, including details like return timeframes, methods, and any fees.

## Promote fast delivery
Shipping speed is a critical factor in customers’ purchase decisions. In a world of instant gratification, when everything is just a click away, no one wants to wait weeks or months for their order. 

**How to do it?**

- If you use Amazon MCF to provide fast delivery, you’ll be able to show "Free 3-day" or "Get it by [Date]" badges on Google Shopping ads, free product listings, and organic search links.

- Integrate your MCF-fulfilled products with Google, and when you update your shipping speed and your shipping cost is free, shoppers will view a “Get it by [Date]” badge/annotation on your Google Shopping ads, like in this example from ClubFurniture.com.

## Optimize for virtual try-on
Here is some great news for apparel brands: All brands with a shopping feed and high-quality imagery are automatically opted into Apparel Try-On. You just need to make sure your imagery meets the requirements.

**How to do it?**

- Use high-resolution images that are at least 512 x 512 pixels, but ideally 1024 pixels or higher. The image should show a single garment on a front-facing model or mannequin in a simple pose, or laid flat on a surface.

- Once you get a “try on” badge, your customers can see what a piece looks like on a real model, ranging from XXS to XXL. American Eagle already uses this feature and stands out in the Google Shopping Feed.
![03_Shopping feeds for success.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmap47o6h5rsp07uow7zftpya)

## Participate in regional availability and pricing
If your business is present in certain parts of the country or particular cities, consider optimizing your Google Shopping Feed for [regional availability and pricing](https://support.google.com/merchants/answer/14644124). This way you can ensure that your products are shown to the correct audience and you only pay for clicks where your products are available.
 
**How to do it?**

- To participate in regional availability and pricing, you'll need to set up regions and regional inventory and update your landing pages to show the correct regional price and availability.

## Earn a Top Quality Store badge
Have you ever wondered how some brands dominate Google Shopping and grab all the attention? The short answer is: they go above and beyond to provide an exceptional shopping experience. That’s also the blueprint for getting a “T[op Quality Store](https://support.google.com/merchants/answer/14286226)” badge. 

**How to do it?**

- To earn the "Top Quality Store" badge, focus on delivering exceptional customer experiences. To determine eligibility, Google looks at factors like fast shipping, clear return policies, high-quality websites, and positive reviews.

- To check your eligibility, visit the Shopping Experiences Scorecard on the Merchant Center where you can get personalized recommendations for improvement that will help you get the badge. 

## Level up your Google Shopping Feed with AI
The bottom line is that if you want to succeed on Google Shopping, you need to nail your titles and descriptions with relevant keywords and key details, use high-quality images that pop, and make sure your feed is complete and accurate. 

Don’t forget to regularly update your inventory and prices, categorize products correctly, and include all the relevant attributes to help Google make the best matches.

But what if you can sprinkle in some AI magic to remove the heavy lifting from Google Shopping Feed optimization? 

With Channable, you can maximize your product visibility on the Shopping tab and optimize your product data following the Merchant Center requirements—powered by performance learnings and rule-based automation. 

You can also use our [free Google Ads Benchmark Report](https://www.channable.com/google-ads-performance-benchmark) to compare your CPC, CTR, conversion rate, CPA, and ROAS against aggregated ecommerce benchmarks and see where there’s room to improve.

<div class="cta">
<h3>Ready to make the most out of Google Shopping?</h3>
<p>Try Channable for free</p>
<a href="https://www.channable.com/signup" target="_blank" class="cta-button">Get started</a>
</div>

Interesting ways agencies are optimizing clients’ Google Shopping Feeds for success

Boosting your online sales starts with being exactly where your customers are searching. If you’re running a store, mastering your [Google Shopping Feed](https://www.channable.com/integrations/google-shopping) and [Shopify](https://www.channable.com/integrations/shopify) strategy is an effective way to put your products in front of high-intent buyers. 

By seamlessly connecting your Shopify store to the Google Merchant Center, you transform your inventory into a dynamic sales machine that works 24/7.

Many merchants ask: *Does Shopify have a Google Shopping connection?* While the answer is yes, simply having a feed isn't enough to be competitive. 

To truly stand out in the search results, you need a feed that is optimized, accurate, and structured to beat the competition. This resource will walk you through the nuances of the **Google Merchant Center Shopify integration** and how solutions like Channable can turn a basic product listing into a high-converting marketing asset.

## Key takeaways

- **Visibility is King**: Advertising on Google Shopping places you at the center of the customer’s buying journey.

- **Beyond the basics**: While Shopify has a native integration, 3rd-party solutions like Channable offer the Rules, Categorization, and Insights needed for high-performance ads.

- **Technical accuracy matters**: Correcting GTIN, MPN, and categorization errors is the #1 way to reduce cost-per-click (CPC). If you want more context for your results, compare your performance with our [free Google Ads Benchmark Report](https://www.channable.com/google-ads-performance-benchmark) and see how your metrics stack up against the wider ecommerce market.

- **Automation**: Using a synchronization solutions ensures your stock levels and prices are always accurate, preventing wasted ad spend.

## Does Shopify have a Google Shopping Feed integration?
One of the most common questions from new merchants is, "**Does Shopify have a Google Shopping feed?**" The answer is yes; Shopify offers a native connection via the "Google & YouTube" app. This allows for a basic **Google Merchant Center Shopify integration** to get your products live on the "Shopping" tab.

However, there is a significant **difference between Google Shopping and Shopify's** configurations. The native app is a "set it and forget it" tool that works well for small catalogs. But as you scale, you’ll find it lacks the granular control needed to optimize titles, exclude low-margin products, or fix formatting errors that cause Google to reject your products. This is where advanced feed management becomes your "secret weapon" with third-party control.

## Understanding the Google Merchant Center Shopify integration
To sell effectively on Google, you must understand the relationship between three distinct entities that make up the Google Merchant Center Shopify integration:

1. **Shopify**: Your "webshop" where products live.

2. **Google Merchant Center (GMC)**: The "Bridge" that houses your product data and checks it against Google’s strict requirements.

3. **Google Ads**: The "Engine" where you actually pay for and manage your shopping campaigns.

A successful **Google Merchant Center Shopify integration** requires more than just a data transfer. Google demands specific attributes, like Brand, GTIN (Global Trade Item Number), and MPN, that aren't always perfectly formatted in a standard Shopify backend. For more detailed technical specifications, you can refer to the [Google Merchant Center Product Data Specification](https://www.channable.com/blog/google-merchant-center-next).

## Why use Channable for Your Shopify Google Feed?
While you can go the manual route, high-growth brands use 3rd-party solutions like Channable to bridge the gap. Here is why it makes a difference:


### 1. Built-in Google Shopping templates
You don't need to be a developer to understand Google’s complex specifications. With over 2,500 templates, Channable ensures your feed meets every requirement of the Google Merchant Center out of the box.

### 2. Daily Synchronization of your product feed
Price fluctuations or "Out of Stock" labels wil be updated instantly. If a customer clicks an ad for a product that is sold out on Shopify, you’ve just wasted money. Channable synchronizes these changes daily (or even hourly), protecting your margins.

### 3. Advanced rules engine
This is the "magic" of automation. You can create "If/Then" statements to optimize your feed.

*Example*: **IF** stock is less than 5, **THEN** exclude from Google Shopping.

This prevents you from spending ad budget on items that are about to sell out and never have any wasted ad spend, without the management.

## Step-by-step: Optimizing your Shopify feed for Google Shopping
Using the Channable integration, you can move from a basic setup to a "Perfect Feed" in six simple steps.

### Step 1: Settings
Begin by defining your target. Choose the specific country and market type. This is crucial because Google has different shipping and tax requirements for the US compared to the EU or UK.

### Step 2: Smart Categorization
Google uses its own taxonomy to understand what you sell. Instead of manually mapping thousands of products, use **Smart Categorization**. This AI-driven feature matches your Shopify product types to Google’s official categories in seconds.

### Step 3: Master the Rules
This is where you gain a competitive edge. Use rules to:

- **Enrich titles**: Append "Brand" or "Color" to the product title to improve SEO.

- **Filter products**: Exclude items with low margins or high return rates.

- **Format data**: Convert "males" to "Male" or "unisex" to "Unisex" to match Google’s exact attribute requirements.

### Step 4: Finalize (The mapping stage)
Here, you map your Shopify fields to Google’s mandatory fields.

<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;">**Shopify Field**</td>
<td style="border: 1px solid #cccccc;">**Google Attribute**</td>
<td style="border: 1px solid #cccccc;">**Importance**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Title</td>
<td style="border: 1px solid #cccccc;">title</td>
<td style="border: 1px solid #cccccc;">Mandatory</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Description</td>
<td style="border: 1px solid #cccccc;">description</td>
<td style="border: 1px solid #cccccc;">Mandatory</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">SKU</td>
<td style="border: 1px solid #cccccc;">mpn</td>
<td style="border: 1px solid #cccccc;">Highly Recommended</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Barcode</td>
<td style="border: 1px solid #cccccc;">gtin</td>
<td style="border: 1px solid #cccccc;">Mandatory for most brands</td>
</tr>
</tbody></table>

### Step 5: Preview and validate
Before going live, Channable provides a preview of your feed-URL. This allows you to spot-check how your data looks to Google before the "crawlers" see it.

### Step 6: The quality health check
The final stage is an instant "Health Check." Channable flags missing values or incorrect formats, allowing you to fix errors before they lead to account suspensions in Google Merchant Center.

## Common challenges and solutions
Even with a robust **Google Merchant Center Shopify integration**, you might encounter hurdles. Many Shopify users struggle with:

- **Missing GTINs**: Google is strict about identifying brand-name products.

- **Price mismatches**: If your feed says $50 but Shopify says $55, Google will suspend the item.

- **Image quality**: Google requires high-resolution images on white backgrounds.

By using Channable, you can set rules to automatically pull your secondary "clean" images for Google while keeping your lifestyle shots on Shopify. To understand how to avoid these pitfalls, checking the latest Shopify Blog updates on marketplace requirements can be incredibly helpful.

## Start selling smarter
Setting up a **Google Shopping Feed with Shopify** is the first step toward eCommerce expansion. While the native Shopify tools are a great starting point, professional merchants know that the "Perfect Feed" is built on optimization, clean data, and strategic rules.

By utilizing Channable’s optimization process, you aren't just sending data to Google, you are sending better data than your competitors. This leads to higher click-through rates, lower CPCs, and ultimately, a more profitable store.
Ready to take your Shopify store to the next level? Explore the [Shopify App store](https://apps.shopify.com/channable) and search for Channable to start your trial today.


Google Shopping Feed & Shopify: Scaling your store to new heights

If you’re selling or advertising on [Google Shopping](https://www.channable.com/integrations/google-shopping), you rely heavily on images to catch your customer’s attention. That’s why it’s so important to understand Google product feed image requirements. 

The way you set up your product images on Google Shopping has a huge impact on your shoppers’ experience. Get it right and you attract relevant click-through, boost conversion and grow your business. Get it wrong and you risk losing product visibility and wasting ad budget.

So, what are the current Google Shopping image requirements? How can you ensure your images are set up for maximum performance? And which common mistakes do you want to avoid when using product images on Google? This quick guide answers all these questions and more.

## Key Takeaways

- Learn the Google product feed image requirements: What are they? Why do they matter?
- Discover proven best practices to ensure your products perform better on Google Shopping.
- Find out how to avoid common mistakes that negatively impact product visibility and performance on Google.

## What are the Google product feed image requirements?
Images are a fundamental component of successful product feed management. Google offers detailed guidance on how to handle images in your product feed. Add images to your feed using these two attributes:

- **[image_link]:** This attribute is for the main product image, which appears first in your product listing and in search results. Input the image URL as the value for this attribute.
- **[additional__image__link]:** Use this attribute for each additional image you want to add.

When using these attributes, strict limitations apply. Let’s look at all the criteria for Google Shopping product images:



 **<center>Google Shopping image requirements: Quick Overview</center>** 
|     |     |
| --- | --- |
| **URL type:** | Use an http or https URL. Make sure your URL only contains ASCII characters and that it is RFC 3986 compliant. |
| **URL length:** | Max. 2,000 characters |
| **File formats:** | JPEG (.jpg/.jpeg), WebP (.webp), PNG (.png), GIF (.gif), BMP (.bmp), and TIFF (.tif/.tiff) |
| **Number of images:** | Include 1 image under the [image_link] attribute and up to 10 images using [additional_image_link] |
| **Image sizes:** | <br>-   Non-apparel images: min. 100 x 100 pixels <br>-   Apparel images: min. 250 x 250 pixels <br>-  Max. image size: 64 megapixels or 16 MB <br>

<a href="/theimpactcube" class="banner_click" id="impact_cube_2026">
  <img src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmruh89ln000g07w8r72zuhs2" alt="Agentic discovery">
</a>

## Why are the Google Shopping image requirements so important?
Since your shoppers cannot touch or inspect an item before ordering it, the images in your [Google Shopping ads](https://www.channable.com/blog/google-shopping-ads) and product listings are extremely important. In fact, a study by Etsy found that [90% of shoppers](https://www.etsy.com/seller-handbook/article/147451496051) say image quality has a major influence on their purchase decision-making – more than any other factor, including price, shipping costs and reviews.

In short, high-quality, attractive images in your Google Shopping feed help instill confidence, attract more clicks and lead to better sales and happier shoppers.

![Image 1.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmfkxilhbfedz07uy4cohlypp)

## 5 best practices to optimize your Google Shopping product images
How can you make your product images stand out from the crown on Google? Here are five best practices that help your images attract more attention – along with some common mistakes you will want to avoid.

### 1. Give an accurate view of your products

- Make sure the full product is completely visible in the main product image.
- Use additional images to show close-ups (for example, of specific product features).
- If the product comes in packaging, always include images of all sides of the package.
- If you’re using the bundle attribute [is_bundle], make sure the main image shows all products included in the bundle.
- Avoid images that are unrealistic or misleading.

### 2. Use high-quality photos

- Whenever possible, use professionally made photos.
- Grainy or pixelated photos perform badly and reflect poorly on your products.
- Aim for a photo resolution of at least 1500 x 1500 (much higher than the minimum requirements).
- Use the [lifestyle_image_link] attribute to provide even more context and showcase your product with a bit more flair than in standard product photos.

### 3. Create a consistent look

- For your main product image, use photos that just show the product on a clean background.
- Use the same background and image style for all your products.
- Avoid using photos with borders.
- Avoid photos that show only an icon or logo instead of a picture of the actual product (exception: when selling software products)
- Avoid promotional text like “Special price” or any CTAs, as these quickly go out of date, which means the text will be inaccurate at some point.

### 4. Use automation tools

- Managing a vast library of images is difficult and time-consuming. Use automated tools that can help you automatically create [dynamic product ads](https://www.channable.com/products/dynamic-image-editor) that always display the optimal image.
- [Google ads automation](https://www.channable.com/products/ppc-tool/google-ads) tools can also ensure your photos are correctly formatted to meet all Google Shopping image requirements.

### 5. Remember technical SEO

- Make sure URLs are accurate, functional and hosted on a reliable server or content delivery network, so they load as fast as possible.
- Avoid changing image URLs, as it may cause your product listing to go into review, or could simply lead to your ad temporarily appearing without an image while Google crawls to find the new URL.

## Wrapping up
Keeping up with Google product feed image requirements is essential if you want to stay competitive in the visual-driven world of eCommerce. Are your product images meeting Google’s standards for speed, clarity and quality?

Channable makes it easy to stay ahead. From smarter product feed management to seamless dynamic ad creatives optimization, [our multichannel eCommerce platform](https://www.channable.com/products/product-feed-management-tool) helps you automate the hard parts and focus on results. Want to make your product images do more for your business? Contact us today to get started.

Google product feed image requirements: A quick guide for retailers and advertisers

## A single data error can cost you sales
In eCommerce, visibility is everything. But if your product listings are full of inconsistencies, gaps, or unclear information, potential customers will quickly scroll further.

You’ve already put in the effort: sourcing products, managing inventory, setting up ads. Yet, your listings aren't performing as expected? Chances are, there’s a hidden data error to blame.
 
From feed rejections and missing attributes to misleading pricing or image issues, bad product data can fully undermine your ad’s visibility and sales potential.

Fortunately, these issues are preventable and fixable. It all starts with the right structure, oversight, and tools in place. Below, we explain how data errors impact performance and what you can do to prevent it.

## Why product feed errors hurt ad performance
Product data errors aren’t always easy to spot, or else they wouldn’t be such a problem. Often, they show up as disapproved listings, a drop in impressions or an unexpected dip in CTR.

For example, if a shopper is browsing an online marketplace and comes across a listing with a confusing title, a missing image or a price that doesn’t match the landing page, they’re likely to lose trust and leave your product page immediately.

The same goes for your eCommerce channels. Platforms like [Google Shopping](https://www.channable.com/integrations/google-adwords-tool) and [Amazon](https://www.channable.com/integrations/amazon-marketplace-integration) rely on structured, complete and correctly formatted data to determine what gets shown, and to whom. A single data error (like a missing GTIN or a miscategorized product) could easily disqualify your listing and prevent it from being displayed at all.

## Bad product data: The most common causes
Now let’s look at a few of the most frequent and damaging product data feed errors, and what’s at stake when they go unnoticed.

### Incomplete or poorly structured titles
Your product title is often your only chance to catch a buyer’s attention. If it’s missing the key details (like product type, material, intended use or brand) the listing may not be shown for relevant searches.
 
For example, a title like “Stylish Sofa” is far less effective than “3-Seater Velvet Sofa in Forest Green with Oak Legs.” It’s important to be as specific and accurate as possible with your titles. This boosts visibility while increasing CTR by aligning with shopper intent.

Looking for more ways to optimize product titles and other data? Check out our [ultimate guide to product feed optimization](https://www.channable.com/blog/product-feed-optimization) too!

### Incorrect or inconsistent pricing
Pricing discrepancies are a red flag for platforms and for customers. If the price in your ad doesn’t match the price on your landing page, your feed could be suspended. 
Even worse, customers might feel misled and simply bounce. Ensuring consistent formatting (such as [currency codes](https://www.iban.com/currency-codes) and [tax-inclusive pricing where required](https://help.shopify.com/en/manual/international/tax-inclusive)) is an essential best practice that directly impacts both trust and approval rates.
![Core Blog article-02.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmbjdl0nm943a08uoljbgirnq)
### Misclassified categories
Listing a hand-crafted ceramic mug under “Home Décor > Wall Art” might seem like a minor oversight, but it severely limits discoverability. Categories help platforms understand what your product is, which audiences it belongs to, and where to place it in filtered search results. Misclassification is one of the most common (and avoidable) product feed errors.

## Missing or invalid product identifiers
Platforms like [Google require identifiers like GTINs](https://support.google.com/merchants/answer/6324461?hl=en), MPNs and brand names to verify authenticity and relevance. These details help match your products with user queries more accurately. When they are missing or incorrect, your listings may be rejected or buried in results.

## Inadequate visuals
Blurry images or photos with watermarks can result in product feed rejections. Shopping platforms like Amazon, Google, Facebook and Instagram prioritize high-quality visuals because they improve user experience and drive conversion. Including multiple image angles, contextual or lifestyle shots, and clean backgrounds can significantly improve CTR.

## Feed management is a dynamic process
Product data isn’t static. Pricing changes, inventory shifts and product details evolve. That’s why feed management should be treated as an ongoing process instead of just a one-time setup.

One of the biggest mistakes retailers make is assuming their product feed is “good enough” once it’s live. But even small shifts like a new VAT requirement or a seasonal keyword trend can introduce new data errors that drag performance down over time.

Smart eCommerce retailers and digital marketing teams monitor their feeds frequently, audit performance and correct issues as they arise. Better yet, they use [automatic feed management tools](https://www.channable.com/products/product-feed-management-tool) that do it for them.

## Product feed best practices for error-free listings
To maintain consistent, high-performing feeds across channels, here are a few principles every team should follow:

- **Prioritize accuracy**: Titles, prices, categories, and attributes must match what the customer sees on the product page.

- **Enrich your data**: Go beyond the basics. Add color details, material types, or intended use cases. This not only helps with platform visibility but creates better shopping experiences.

- **Stay compliant per channel**: Every platform has its own formatting rules. Your product feed needs to adapt, not just export.

- **Automate when possible**: Manual updates introduce human error. Automation reduces it.

- **Audit regularly**: Schedule periodic reviews to catch product feed errors before they hurt visibility or spend.

## How Channable helps prevent and fix product feed errors
If this all sounds complex, that’s because it is – unless you have the right tools. Channable was built to [simplify feed management](https://www.channable.com), reduce manual effort, and protect your listings from performance issues caused by data errors.
![Core Blog article-03.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmbjdl0in973v07uq732nsnr9)
With Channable, you get:

- [Dynamic rules](https://helpcenter.channable.com/hc/en-us/articles/360020017900-Rules-in-Channable) to identify and fix gaps in your feed, such as missing prices, truncated titles or incorrect currency formatting.

- [Smart attributes](https://www.channable.com/products/smart-attributes-ai), which automatically enrich your listings using AI. Whether it's converting “khaki” to “green” or inferring material types from product descriptions, our smart attributes feature fills in the blanks to match channel requirements.

- Real-time feed diagnostics, so you can catch feed rejections and data issues before they impact your ads.

- Multi-channel support, letting you create tailored product feeds per platform from a single data source, without the duplicate work.

When feed quality improves, so does everything else: CTR, approval rates, conversion performance and ROAS.

## Get hands-on with our tool for free
A data error like a missing brand name or outdated category may seem small, but its impact on your eCommerce performance can be significant. Discoverability and relevance are too important to put at risk. The quality of your product feed can make or break your business’s ability to scale.

By following product feed best practices and using tools like Channable to automate quality control, you ensure that your product data is as clean, accurate and engaging as possible, so your listings perform better and your customer base continues to grow.

Ready to make your products more visible online with fewer data errors? [Start your free Channable trial today](https://www.channable.com/signup).

<div class="cta">
<h3>Take the next step</h3>
<p>Want to learn more about how to fix your product feeds and boost visibility?</p>
<a href="https://www.channable.com/invisible-to-unmissable" target="_blank" class="cta-button">Explore courses</a>
</div>

The true cost of bad product data: How data errors hurt your sales (and how to fix them)

How to embed Google Shopping review stars into your ads

If you’re looking for a Shopify guide on how to grow beyond a single channel, this article walks you through exactly how the Shopify Channable integration works.

You'll see how to connect a Shopify store to Channable, use Shopify as your central product data source, and turn that catalog into clean, channel-ready feeds for Google Shopping, Google Ads, Meta, Instagram, Amazon, and local marketplaces.

We’ll break down how Shopify data flows into the Channable app, how rules, the AI suite (AI product attributes and Smart Categorization), and templates help you optimize and standardize it at scale, and when this setup makes more sense than relying on Shopify’s native connectors alone.

By the end, you’ll know whether Shopify Channable is the right integration for your business or clients, and what it takes to turn your existing catalog into a multichannel engine that can drive conversions across all your sales channels.

## Key Takeaways 
- Use Shopify as your product data source. Manage and standardize that data once in Channable for all feeds, ads, and marketplaces.
- Clean and enrich your catalog at scale. Use rules, AI attributes, and Shopify Markets data to localize and improve efficiency without editing products channel by channel.
- Run dynamic, feed-based campaigns and creatives. Power PPC and dynamic-image-editor setups so prices, stock, and visuals stay in sync with your live Shopify catalog
- Follow a clear setup flow. Connect your store, import and map fields, structure your project, then let rules handle ongoing catalog hygiene and optimization.

## The product data problem Shopify stores face
Once your Shopify catalog has to work for Google, Meta, Amazon, and marketplaces, small product data gaps turn into very real performance and operations issues. You’re no longer just adding a channel; you’re multiplying the channels where product data can go wrong.

The most common problems include:
- **Incomplete attributes:** Key details like materials, dimensions, sizing info, compatibility, and care instructions are missing, buried in descriptions, or stored in random metafields. This makes products harder to understand and compare, hurts conversion, and increases returns and pre-sale questions.
- **Inconsistent information across channels:** Titles, descriptions, prices, and images get edited separately in Shopify, Google Shopping feeds, Meta catalogs, and marketplaces. Over time, the same product looks different everywhere, which makes troubleshooting hard and erodes customer trust.
- **Weak categorization and structuring:** Tags, collections, and option names grow without a standard. Filters and on-site search become unreliable, and external channels struggle to map products to the right categories, which hurts visibility and relevance. This poor structuring makes searching for the right products difficult for customers, leading to frustration and missed sales.
- **Heavy manual work to keep feeds up to date:** Teams export CSVs, fix them in spreadsheets, and re-upload feeds whenever pricing, promos, or stock change. Every new market or campaign adds another slightly different feed to maintain, which increases the risk of broken variants and outdated details.
- **Variant and inventory mismatches:** Complex size and color variants, bundles, and region-specific SKUs are difficult to manage with native tooling alone. Stock in Shopify does not always match what Google, Meta, or marketplaces show, leading to overselling, out-of-stock clicks, and refunds.
- **Search, SEO, and support all feel the impact:** Poor structure and typos cause “no results” pages or irrelevant search results. Thin or duplicated content weakens organic traffic. Wrong specs or sizing information drive returns and support tickets that should have been avoided.
- **No single source of truth for product data:** Parts of the catalog live in supplier files, internal spreadsheets, ERPs, and apps, with Shopify as just one more place data needs to land. When many people touch the same products, conflicts and overwrites are almost guaranteed.

At this point, you need a way to treat Shopify as your starting point, then standardize, enrich, and adapt that data once for every destination.

The [Shopify Channable integration](https://www.channable.com/integrations/shopify) is designed to sit exactly in this gap: it lets you treat Shopify as your starting point, then transform that raw catalog into channel-ready product data for feeds, ads, and marketplaces.

Let’s zoom in on what you can actually achieve once that setup is in place.

## What you can achieve with the Shopify Channable integration
When you connect Shopify to Channable, your catalog becomes a reliable engine for feeds, ads, and marketplaces.
Here’s what the Shopify Channable integration lets you do once it is in place.

### Use Shopify as your central product data source
With the Shopify Channable integration, Shopify stays your main product database, and Channable’s [feed management tool](https://www.channable.com/products/product-feed-management-tool?utm_source=chatgpt.com) takes over everything that happens after. Your catalog, variants, and selected metafields are imported into Channable, where you structure and standardize product data once, then use it across all your channels. 

Updates in Shopify flow into Channable and then out to every channel you have connected, so you spend less time chasing inconsistencies and more time deciding where to sell.
![With the Shopify Channable integration, Shopify stays your main product database.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmkmw15tze4e407wbhyqfg0bg)
### Use rules to enhance and optimize your Shopify product data
Once your products are in Channable, you [use rules](https://www.channable.com/products/product-feed-management-tool?utm_source=chatgpt.com) to clean and improve that Shopify data at scale. You can normalize titles, enforce naming conventions, add custom labels, and exclude low-margin or low-stock items from specific channels without touching the original Shopify records.

Rules run automatically on every import, so new products inherit the same logic and quality standards without extra manual work.

The [AI product attributes](https://www.channable.com/products/ai-product-listing/attributes) can suggest or enrich attributes based on existing data, helping you fill gaps for fields that channels expect, like material, gender, or age group. 
![The AI product attributes can suggest or enrich attributes based on existing data, helping you fill gaps for fields that channels expect.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmkmw15rqecmi07w1k84la7vd)
### Run dynamic, feed-based ad campaigns from your Shopify catalog
Channable’s [PPC optimization tool](https://channable.com/products/ppc-tool) turns your Shopify catalog into the backbone of your paid campaigns. Instead of writing and updating ads one by one, you generate and maintain dynamic, product-based campaigns for Google Shopping, Performance Max, and search, as well as dynamic ads for Facebook and Instagram, all from your live feed.

You can segment products based on price, margin, stock level, or performance, then feed those segments into separate campaigns or ad groups. Exporting product data from Shopify enables the creation of optimized product catalogs for dynamic ads on platforms like Facebook and Instagram. 

When data changes in Shopify, the feed management tool updates your PPC setups automatically, keeping titles, prices, and availability aligned with your store without constant manual edits.
![Running dynamic, feed-based ad campaigns from your Shopify catalog.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmkmw15ple4l907w3pvjeozfl)
### Categorize and prepare products for marketplaces using AI
Every marketplace has its own categories and attribute requirements. Manually mapping hundreds or thousands of SKUs is slow and prone to errors. Channable’s [Smart Categorization](https://www.channable.com/products/smart-categorization) uses AI to suggest the right categories for your products based on their data, which you can refine and lock in with rules.
Paired with AI product attributes, you can also fill in or standardize required attributes for marketplaces such as eBay and product feeds. That makes it easier to list a full catalog on new channels, keep category structures consistent over time, and reduce the volume of listing errors and rejections.
![Categorizing and prepare products for marketplaces using AI.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmkmw1572e4l207w3ou0yjujx)
### Monitor product and campaign performance with built-in insights and analytics
With Channable’s [insights & analytics](https://www.channable.com/products/channable-insights), performance data from your channels flows back into Channable at product level. You can see revenue, clicks, costs, conversion metrics, and ROAS tied to specific products and groups rather than jumping between multiple dashboards.

Because those insights sit next to your product data and rules, you can act on them directly. For example, you can create rules that reduce visibility for unprofitable items, push top performers into more aggressive campaigns, or cut spend on products with high click costs and low return, all from within the same environment.
![Monitoring product and campaign performance with built-in insights and analytics.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmkmw15n2eate07us9yjadq7x)
### Create hyper-relevant product ad visuals at scale with dynamic creative optimization
With the Shopify Channable integration in place, [Dynamic Image Editor](https://www.channable.com/products/dynamic-image-editor) lets you turn your Shopify feed into dynamic image ads without designing every asset by hand. 

You create image templates once, connect text and visual elements to Shopify product attributes like price, discount, category, or promo message, and let Channable generate catalog-ready creatives for Meta, Pinterest, Snapchat, and Google Performance Max.

You can set rules so that different templates are triggered by product category, seasonality, stock level, or promotion type. That keeps your images on-brand and aligned with each channel’s guidelines, while automatically highlighting the right information for each product. Background removal, overlays, and quick template edits make it easy to refresh designs or run A/B tests without restarting from scratch.

Because the templates pull from your live Shopify product data, creatives stay up to date when prices, promotions, or availability change. You get DPA-style coverage for large inventories, with always-current visuals that are built and updated directly from the same catalog you already manage in Channable.
![Creating hyper-relevant product ad visuals at scale with dynamic creative optimization.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmkmw15ihe4dx07wb85xhiiuw)
## How to get started with the Shopify Channable integration
Once you know Shopify + Channable is the route you want, setup can be done in five steps: connect the store, import the right data, map fields cleanly, structure things so they scale, and then let rules do the heavy lifting. If you are using Shopify Markets, the new importer just gives you more precise, localized data to work with at each step.
### Connect your Shopify store to Channable
First, you need a live connection between your Shopify store and your Channable account. This can be done through the Channable app in the [Shopify App Store](https://www.channable.com/integrations/shopify) and an import setup in your Channable project.

To connect your store:
- In Channable, open the project you want to use for your Shopify catalog
- Go to **Setup** and click **+ Set up import** or a similar option, then choose **Shopify** as the import type
- Give the import a clear label, for example, **“Shopify EN”**
- Click **Connect with Shopify**. Channable redirects you to the Channable app page in the Shopify App Store
- In Shopify, click **Install**, then approve on the **Install app** screen in your store admin
- After installation, you are taken back to Channable, and the connection is active for that store
![Connecting your Shopify store to Channable.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmkmw15checm407w1ogwb2nks)
💡**Tip**: One Shopify store can only be connected to one Channable
company. If you want to pay Channable via Shopify billing, go to **Company settings → Billing** in Channable, add a **Shopify payment method**, and approve the recurring usage charge inside Shopify.

### Import your Shopify products into Channable
For step-by-step instructions on setting up a Shopify import (including setting up your connection, mapping your product fields, filters, and running your first import), see our Help Center article:

- [Import items from Shopify into Channable – Help Center](https://helpcenter.channable.com/hc/en-us/articles/360011044739-Import-items-from-Shopify#h_01HXS0PGHQGH574JDR0VSGCZT5)

This guide walks you through the full setup and best practices, so we won’t repeat the steps here.

### Map Shopify fields to match with Channable
Mapping tells Channable what each Shopify field actually means. Get this right once, and every feed, marketplace, and PPC setup will benefit.
- On the **Edit mapping** page, review how Channable has matched **Import fields** (from Shopify) to **Project fields** (inside Channable)
- Fix anything that looks wrong. In particular:
    - Make sure the correct price field is mapped to price
    - If you have market-specific prices via Shopify Markets, map them into clearly named project fields like price_nl, price_de, etc.
    - Ensure inventory fields are mapped to numeric stock fields
- Check the **field type** for key project fields (prices, stock, booleans, IDs). Change types where needed and reimport
- Deselect any fields you never plan to use so they’re not imported at all. Keeping the field list lean makes rule-building and troubleshooting easier.
- When you’re satisfied, click **Save and import** so Channable pulls data into those project fields
- From now on, every sync from Shopify will follow this mapping, including any localized Markets fields you’ve chosen to bring in.

### Structure and optimize Shopify product data in Channable
With the first import done, you want to make sure the data is usable before you start pushing it out to channels.
- Go to the **Items** tab and open a few known products. Check titles, variants, prices, and images. If you use Shopify Markets, also spot-check that local prices and content look correct.
- Clean up your **Project fields**:
    - Rename vague system names (like vendor) to what your team actually uses (brand)
    - Create extra fields you know you’ll need, such as margin, lifecycle_stage, or custom labels for campaign structure
- Separate projects by region and hide or remove any project fields that are irrelevant, so the working view stays clean for everyone

You don’t need perfection here, but a sensible structure will save you a lot of time once you start building feeds, marketplaces, and PPC setups.

### Clean and enrich Shopify product data using rules
Rules are where you stop editing individual products and start encoding your logic. They run automatically on imports and exports, so every sync from Shopify applies the same decisions.

- Start with **import-level rules** for global clean up, for example:
    - Exclude archived, internal, or test products
    - Normalize brand names and strip trailing spaces
    - Set default values when key attributes are empty
- Then add **channel-level rules** inside each feed or marketplace export, for example:
    - Build standardized titles like “Brand + Product type + Key attribute” for Google Shopping
    - Exclude low-margin or very low-price products from certain ad channels
    - Use market-specific price fields to apply different pricing strategies per country without touching Shopify itself
    - Apply Smart Categorization to match products to each channel’s category taxonomy faster
- As your setup matures, layer in **AI product attributes** to fill or standardize attributes (material, age group, gender, etc.) from existing data instead of hand-editing every product
![Cleaning and enrich Shopify product data using rules.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmkmw159ve4dq07wb8cx16mf1)
Once Shopify syncs, rules handle the repetitive work. New products, new markets, and new price changes all flow through the same logic, so your catalog stays clean and channel-ready without constant manual fixes.

## From Shopify store to multichannel growth with Channable
To scale a Shopify store across markets and channels, you need reliable product data, consistent pricing, and channel logic you can actually control. That is what the Shopify Channable integration gives you: 
- Shopify as your operational base
- Channable as the layer where you shape that data for feeds and ads
- Marketplaces without rebuilding everything for each new channel

You get one place to apply your logic: how you price by market, which products deserve budget, what each channel should see, and how fast changes go live. 

And with the new Shopify Markets importer, that logic can finally match how you actually sell, country by country, currency by currency, instead of forcing every market through the same generic setup.

Shopify Channable: Turning your Shopify product data into multichannel growth

The 5 top Feedonomics alternatives in 2026

Your business’s success largely hinges on your eCommerce inventory management. From minimizing inventory holding costs to ensuring you have enough stock to meet orders across platforms, your goal is to stay in sync with customer needs. 

And when it comes to inventory management in eCommerce, brands often struggle. As your eCommerce operation grows, inventory complexity grows with it. Listings update at different speeds, stock moves faster than teams can track it, and small mismatches quickly turn into overselling or dead stock.

In this article, you’ll learn the exact reasons why inventory management breaks down for so many businesses, how to keep it in sync, and the most important metrics to help you along the way. 

## Key Takeaways
- Inventory breaks as complexity grows. Multi-channel setups introduce timing gaps, manual fixes, and channel-specific rules that compound into stock errors at scale.
- Rules scale better than manual effort. Centralized logic, normalized data, and automation keep availability accurate without daily intervention.
- Channel-specific logic protects performance. Different channels carry different risks; tailored inventory rules reduce overselling while preserving visibility.
- The right metrics surface issues early. Tracking availability, feed health, exclusions, and performance together helps teams catch inventory problems before revenue is affected.

## Where inventory management in eCommerce starts to break down for growing teams

Inventory management doesn’t fall apart all at once. Often, it starts as operational complexity increases with scale. Bad inventory management surfaces in the form of mismatched stock counts and customer-facing errors that seem small individually, but ultimately compound to hurt your business.In fact, inventory inefficiencies globally [cost retailers an estimated $1.1 trillion] (https://www.opensend.com/post/inventory-carrying-cost-statistics-ecommerce){nofollow} annually due to stockouts and overstock.

Here are the most common instances when inventory management breaks down.

### Multiple data sources updating stock at different speeds
If you’re selling via more than one marketplace, you’re probably getting inventory data from more than one place, too. **Multiple stores will record and stack data at different times, often under different rules.** Marketplaces, multiple sales channels, inventory software, warehouses, and ERPs also operate on their own schedule. 
Each platform may treat “available stock” differently. Some systems update in near real time, while others sync in batches and lag. A sale, return, or hold won’t necessarily propagate uniformly across your data sources either. 

Over time, these mismatched data sources can result in: 

- Delayed updates (sales, returns, holds) 
- Teams losing confidence in stock numbers 
- Inventory appearing available in one channel but not in another 
- Overselling on fast-moving SKUs

### Manual fixes that work once, but not every day
When we say manual fixes, we mean **instances where employees update stock themselves using spreadsheets, quick edits, or one-off adjustments.**

This method of managing stock can work occasionally, but quickly breaks down as your eCommerce scales. As stock errors pile up (and they will), the potential for human error increases as well. Below are the most common types of manual fixes: 

- Spreadsheet-based stock tracking
- Manually adjusting quantities in admin dashboards
- Daily “inventory checks” by operations staff
- Copy-pasting updates between platforms

Fixing these inventory errors manually requires perfect execution each time while taking up valuable bandwidth along the way; definitely not the most efficient stock management method in the long run. 

### Inconsistent availability and visibility across channels
Inconsistent visibility **occurs when a specific product appears differently to customers in your marketplaces.** For example, a product might show different availability, delivery dates, or even stock status, depending on where the customer encounters it. 

In the early stages, inconsistent visibility is little more than a molehill for smaller eCommerce businesses because they can manually update each SKU to display the correct information. 
As your eCommerce business scales, however, inventory tracking inconsistencies pile up across channels, as each applies its own logic. Typically, this stock issue happens because each inventory system is designed to update locally rather than globally. 
## How to keep inventory in sync as you scale: eCommerce inventory management best practices
Nothing can replace a well-thought-out inventory management system for your eCommerce business. Whether you’re doing it manually or using an eCommerce inventory management software, you need an inventory management process that hinges on industry best practices.
By tracking your products and keeping stock in lockstep with customer needs, you set your eCommerce platforms for success. Here are eight inventory management best practices to ensure you do exactly that, at scale. 
### Centralize inventory logic in one project
Centralization sets the precedent for accurate inventory management. 

By **unifying inventory logic in one system, you establish a “single source of truth” where inventory logic can live in one place.** Ultimately, teams stop debating which number is correct, stock rules become explicit rather than implied, and you can forgo patching multiple systems just to maintain consistency.
For example, a tool like Channable lets you centralize your [product feed management](https://www.channable.com/products/product-feed-management-tool) in one place and define how inventory data is interpreted and distributed across channels. You can apply rules for one project and push the resulting availability to marketplaces, ad platforms, and comparison pages to avoid redefining stock in each destination. 
![How Channable helps you centralize your product feed management in one place and define how inventory data is interpreted and distributed across channels.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmkkxr8v9bfp607umkh1g8ojj)
### Normalize stock data as early as possible
**Normalization is the process of structuring inventory data so formats, identifiers, and values remain consistent across systems.**
This process is important because it makes it easier to track stock accurately across platforms, especially when your stock has different naming conventions, measurement units, or identifiers. Normalizing data (potentially with the help of inventory management tools) before it enters feeds or syncs helps you reduce errors that potentially lead to mismatches, phantom stock, or overselling. 
For example, forgetting to normalize can lead to interpreting the same SKU differently, ultimately giving you inconsistencies in listings, stock counts, or availability displays. 

### Use rules to control availability, not manual overrides
Replace one-off manual changes by using rule-based availability and consistent logic. **This method entails applying rules and automation to reduce human error, scale across large catalogs, and ensure predictable behavior across all channels.**
Automation rules are especially useful when inventory control needs to change dynamically. 
Whether you’re adjusting thresholds during peak seasons or disabling ads for low-stock items, a rule means you make a change once. Afterward, it's enforced across the board, freeing you from daily manual intervention.

For example, Channable also offers rules with basic logic to automatically manage and modify your items, such as “if the items meet X criteria, then do Y.” 
 ![Channable offers rules with basic logic to automatically manage and modify your items, such as “if the items meet X criteria, then do Y.”.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmkkxr8t8bcle07w5jtddj3il)
### Apply inventory logic per channel, not globally
Chances are, each channel you’re selling with behaves differently. For example, a marketplace like Amazon has strict cancellation policies, while a direct-to-consumer store might allow backorders or preorders. As such, you’ll need to apply inventory logic to each channel. **This involves tailoring thresholds to reflect specific customer fulfillment expectations, risk tolerance, and consumer behavior.**

By staying “channel-aware” and customizing logic, you can avoid overselling or being overly conservative when it hurts conversion. Your main goal is to optimize availability to match each channel’s dynamics rather than enforce a single universal rule.

### Exclude unavailable products from ads automatically
There’s no use in advertising products that are out of stock. Not only do they waste budget, but they also damage the customer experience and undermine trust. That’s why **it’s a best practice to integrate your inventory with ad feeds, so products that can’t be fulfilled are automatically removed from campaigns.** 

This focuses your spend on reliable, in-stock products and reduces the number of customer clicks that result in frustrating “out of stock” listings.
 
### Monitor feed health alongside inventory status
Inventory accuracy goes far beyond the numbers in your system. **By also monitoring feed health, you can ensure that numbers also propagate correctly across your channels.**
It’s not enough to know that stock exists; teams need to know whether each destination is accepting, processing, and reflecting that stock. When feed issues go unnoticed, problems often surface indirectly—through sudden drops in impressions, disappearing products, or declining ad performance; long before anyone suspects inventory issues.
### Test inventory changes on a subset of products first
**A small change to inventory thresholds, or the application of new logic or rules, can trigger a significant shift across marketplaces, affecting thousands of products instantly.**

That’s why you should always test changes on a smaller subset of products before applying them to your entire inventory. We recommend rolling out new logic to a controlled group of SKUs. Then, teams can observe real-world effects before committing. 

This mitigates the high risk of large-scale inventory management challenges and gives your team the opportunity to observe real-world change without disruption.
  
### Review inventory logic regularly, not only when something breaks
When it comes to inventory management solutions, prevention is the best medicine. 
**Inventory management isn’t a process to be visited just when something breaks. Most issues even go unnoticed at first. What worked at one stage of growth can become restrictive, inefficient, or risky as order volume, channels, or fulfillment complexity change.**

As such, make it a regular practice to review inventory logic at a consistent cadence. Seasonal shifts, new marketplaces, and changes in supplier lead times can all introduce new conditions your existing setup may not account for.

By proactively reviewing inventory management, you can ensure stock is aligned with customer needs rather than addressing problems after performance has already suffered. 
.
## Metrics to track to understand multi-channel inventory performance
Multi-channel inventory management issues often hide in plain sight. And while stock levels can tell part of the story, they’re rarely the full story. The following metrics, [insights, and analytics](https://www.channable.com/products/channable-insights) go beyond accuracy and determine how well your inventory management is performing across channels. 

### Product availability rate by channel
**Product availability rate by channel shows the percentage of your items that are live and purchasable on each channel.** It’s important to track this because logic, feed quality, and update timing often differ across destinations. 

A channel that consistently shows lower availability is often a sign of stricter rules, feed errors, and sync delays rather than a real stock shortage. Using this insight, your team can plan accordingly and take channel-specific needs into consideration before troubleshooting.

### Out-of-stock product count
**Out-of-stock product count refers to the number of products that are unavailable due to inefficient inventory management.** Sudden spikes often signal replenishment issues, while consistently high inventory levels often indicate overly conservative thresholds or mismatches between physical and sellable stock.

Above all, an out-of-stock product count helps determine healthy product sell-through and structural inventory issues by showing how often stock becomes unavailable. 

### Feed error and rejection rate
**This metric measures the number of products that fail to publish correctly due to formatting issues, missing attributes, or channel validation errors.** It’s important because feed problems often go unnoticed until performance drops.
Monitoring error and rejection rates helps teams catch these failures before they snowball by finding where items are in stock but invisible on marketplaces or ad platforms.
### Clicks or spend on unavailable products
**This metric captures traffic or ad spend directed to products that customers can’t actually purchase.** It’s one of the clearest signals of poor coordination between inventory and marketing systems.
Even low levels matter, as they represent wasted budget and low customer satisfaction for frustrated users who reached a dead end. 

**Why this matters**
 Even low volumes indicate poor coordination between inventory and marketing systems and directly impact efficiency and customer experience.
  
### Product inclusion vs exclusion rate
**Inclusion vs exclusion rate shows how much of your catalog is actively being sent to channels versus filtered out by rules, thresholds, or feed issues.**
Tracking this over time helps teams spot creeping restrictions, outdated rules, or channel logic that’s unintentionally limiting visibility. 
**Keep in mind that 100% inclusion isn’t always the goal.** Not every product should be visible across all channels, all the time. For example, you may wish to withhold low-stock items to avoid overselling. A tool like Channable can help you manage exclusions through rules, allowing you to define conditions to filter products before they are sent to each channel.
![Channable can help you manage exclusions through rules, allowing you to define conditions to filter products before they are sent to each channel..png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmkkxr8r4bawd06w23xaq6v57)
It can also help with [performance segmentation](https://www.channable.com/products/channable-insights/segmentation). By helping you set up and track your campaign with segmentation labels, you can channel budget toward high-impact products for your campaign. 
### Performance drop tied to stock issues
**This metric links inventory availability to outcomes like revenue, impressions, or conversions.** When performance declines align with stock losses, inventory is often the root cause. 
Connecting performance drops to inventory signals helps teams address the root cause rather than chasing other symptoms.
## Build inventory workflows you can trust at scale with Channable
Managing your inventory is about building workflows that remain effective as operational complexity increases. 

Channable helps simplify this by giving you one place to manage how your product and inventory data is shared across channels. Instead of fixing stock issues manually or adjusting each marketplace separately, you can set rules once and let them run automatically, whether that means hiding low-stock items, adjusting availability by channel, or keeping ads in sync with real inventory. From [AI product attributes](https://www.channable.com/products/ai-product-listing/attributes) to keep your listings consistent to centralizing product feed management, Channable makes managing inventory easy for your entire team. 

How to manage a multi-channel inventory in eCommerce & keep it in sync

Product feed automation becomes a must when your marketing team starts spending more time formatting CSV files than creating and optimizing campaigns.

Feed automation isn't tied to a magical SKU number that's universally true for every eCommerce brand out there. However, there are signs that your product catalog is no longer fit for manual feed management.

In this article, we cover:

- General, loose guidelines on the SKU thresholds that should guide your automation decision
- What to expect after automating your product feed management
- The return on investment (ROI) a mid-market business can expect after automating its product feed
- A practical, four-step walkthrough for product feed automation

So that you can make the right decision at the right time. Let's take a look.

## Key Takeaways

- Manual feed management typically breaks down between 200–500 SKUs, **especially** when selling across multiple channels
- Errors don't stay isolated, and a single wrong attribute or outdated inventory status ripples across every platform simultaneously
- Automation recovers 10–20+ hours per week and, as seen with KoRo, can drive a 20% increase in marketplace sales
- Getting started doesn't require technical expertise. A four-step setup is enough to have your first automated feed live

## The SKU Threshold at Which Manual Feed Management Breaks

Where things start to break depends on the size of your catalog, how often it changes, and how many channels you're selling on. But SKU count is usually where things start to break.

### Below 500 SKUs: Manageable, but Already Fragile

With a smaller catalog, managing product feeds manually is technically possible. You can maintain data accuracy across a couple of channels, and maybe catch missing product details before they cause problems. Most small online stores at this stage handle feed management through spreadsheets or basic built-in tools on their eCommerce platforms.

But manageable doesn't mean risk-free. Even at this scale, manual errors creep in. Things like mismatched inventory statuses, outdated prices in your [Google Shopping feed](https://www.channable.com/blog/google-shopping-ads), or missing data on key attributes can drain your ad spend and create frustrated customers before you even notice there's a problem. Feed quality issues at this stage are usually isolated, **but they signal what's coming**.

Towards the end of this range, investing in a [product feed management solution](https://www.channable.com/products/product-feed-management-tool) starts to make financial sense. Not necessarily because you're actively drowning, but because the cost of fixing errors is already eating into the time you could spend on campaign management and feed optimization (**and it's only going to get worse!**).

### 500–2,000 SKUs: Errors Start to Compound

At 500+ SKUs, **manual feed management starts to visibly break down**. As your catalog grows across multiple sales channels—like Google Merchant Center, Google Shopping ads, marketplaces, and social commerce—the complexity multiplies. Each channel has its own requirements, custom labels, and attribute formats, and keeping all of them synchronized manually is a full-time job in itself.

At this scale, **a single error in your source data propagates**. A wrong price or an incorrect inventory status ripples across multiple platforms simultaneously. Your shopping campaigns underperform. Your search relevance drops. Potential buyers land on products that are out of stock or mispriced. **Not good.**

The operational overhead of **managing feeds at this scale without feed management software starts to outweigh the cost of automation itself**. This is the bracket where most brands make the switch, or **wish** they had made it sooner.

### 2,000+ SKUs: The Point of No Return for Manual Processes

At 2,000+ SKUs, **multichannel feed management without dedicated tools is a structural liability**. The sheer volume of product data feeds across multiple marketplaces and advertising networks makes errors unavoidable.

At this scale, optimizing product titles for search engines, maintaining structured feeds tailored to each channel's requirements, and implementing dynamic pricing or bidding strategies across Google Ads and shopping feeds simply can't happen manually. At least not consistently, that is.

The technical expertise required to manage different platform requirements, map key attributes correctly, and maintain feed quality across every channel exceeds what any small marketing team can realistically sustain—making feed management tools a must.

### Beyond SKU Count: Other Signs Your eCommerce Operation Has Outgrown Manual Feed Management

Beyond SKU considerations, it may be time to invest in feed management tools if:

- **Your catalog changes frequently:** Dynamic pricing, promotions, and stock updates mean your feed is outdated almost as soon as it's exported
- **You're selling across multiple sales channels:** Each platform has its own feed structure, key attributes, and channel requirements that manual processes can't keep up with
- **Errors surface after the fact:** Missing product details, broken feed rules, and incorrect custom labels go unnoticed until a campaign underperforms or customers complain
- **Your team has no bandwidth left for strategy:** If managing feeds is consuming your marketing team's week, feed optimization and campaign management suffer
- **Your goal is to expand into international markets or new social commerce platforms:** Manual feed management becomes a structural barrier that keeps you tethered to a single or dual-channel strategy, limiting growth

## What Changes When You Automate Product Feed Updates Across Channels

For many small and medium-sized businesses, manual product feed management starts as a cost-saving decision — *our catalog isn't big enough to justify automation*.

While this can be true at first, it progressively turns into a productivity nightmare.

Relying on manual processes exposes your business to risks. From human error to capacity overload, updating your feed manually has negative consequences. Here's a quick overview of the differences between manual and automated product feed management from an efficiency perspective.

|  | **Manual Product Feed Management Risks** | **Product Feed Management Automation Benefits** |
|---|---|---|
| **Multichannel presence** | Inconsistent product data across channels (e.g., mismatched prices or titles) | Single source of truth; tailored feeds for every platform |
| **Update frequency** | Manual updates lead to static feeds, resulting in wasted ad spend on out-of-stock items | Real-time synchronization; automatic exclusion of out-of-stock items |
| **Rich attribute requirements** | Inability to map complex attributes (size, color, gender, custom labels) effectively | Advanced transformation rules to meet strict channel specifications |
| **Team capacity** | Your marketing team spends more time formatting CSVs than optimizing campaigns | Recapturing 10–20+ hours per week for strategic growth |

## The Real ROI of an Automated Product Feed at Mid-Market Scale

The ROI of feed management automation becomes especially clear when looking at how eCommerce brands scale.

Let's take [KoRo](https://www.korodrogerie.de/en), a DTC brand, as an example. Before [automating feed management with Channable](https://www.channable.com/success-stories/koro-marketplace-strategy-margin-optimization), the KoRo team was spending 10–20 hours per week on manual tasks—like fixing listing errors, updating flat files, and managing product data across marketplaces.

By automating these processes with Channable, KoRo reduced manual workload, minimized errors, and [improved data consistency across channels](https://www.channable.com/blog/data-consistency-across-multichannel-feeds). This lowered operational costs and enabled faster product launches, better order synchronization, and, ultimately, more efficient scaling.

The result was a **20% increase in marketplace sales driven by improved operational efficiency and margin optimization.**

Put simply, automation turns feed management from a *cost center* into a *growth lever*. So, let's look at how it's done.

## How to Automate Product Feed Updates Without Losing Control of Your Data

The benefits of automating product feed updates speak for themselves. But the idea of implementing and rolling out a feed management solution can feel intimidating for some teams.

[Channable](https://www.channable.com) makes the setup process straightforward and manageable. The entire workflow is broken down into four simple steps.

### Step 1: Connect Your Source Data Once, Feed Every Channel From It

With Channable, you can import data directly from your online store or via spreadsheets, like an XML or CSV file. If your data lives in more than one place, you can also [combine multiple imports](https://helpcenter.channable.com/import-data/import-how-to/combine-multiple-imports).

Once your data is uploaded, Channable helps you *map* incoming fields to standardized project fields, so the same source can power multiple channels.

[Field mapping](https://helpcenter.channable.com/get-started/getting-started/fields-in-channable/field-mapping-in-channable) is the process of aligning the data fields in your source with the standardized fields in Channable. This step allows the platform to automatically translate each field into the format required by every channel you add.
![The process of field mapping in Channable creates project fields based on your import field names so the same source can power multiple channels.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmp4f8ugu1wns07w27p6kylih)
### Step 2: Set Up IF-THEN Rules to Handle Channel-Specific Requirements Automatically

Once your data is mapped, the next step is to shape it [using rules](https://helpcenter.channable.com/manage-improve-product-data/rules-bulk-edit-and-enrich/rules-in-channable).

Rules in Channable enable you to define conditions and automatically apply actions to your data. Because rules are applied on top of your imported data, **your original dataset remains untouched**. This gives you full flexibility to adapt the same data differently for each channel.
![Rules in Channable enable you to define conditions and automatically apply actions to your data.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmp4fbanq1wrh07w2p3u3fg5x)
In practice, rules allow you to:

- **Clean your data** (e.g., remove HTML from descriptions)
- **Enrich it** (e.g., fill in missing values or add standardized attributes)
- **Control what gets exported** (e.g., exclude out-of-stock products or low-margin items)
![An example of how you can set up IF THEN Rules in Channable to clean, enrich, and control your data.jfif](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmp4fdx7y1wvp07uyfnu0zidi)
### Step 3: Configure Update Frequency to Match Your Catalog's Pace

Once your data is structured and optimized, you need to ensure it stays up to date.

By default, **projects in Channable sync once per day**. However, you can adjust the sync frequency to better match how often your catalog changes. For businesses with more dynamic catalogs, higher-tier plans allow for increased frequency, with **up to 24 runs per day at 15-minute intervals**.

Active imports and exports will run during the time slots you define, ensuring that any updates—such as price changes, stock availability, or new products—are reflected across your channels.

### Step 4: Preview Changes Before They Go Live, Then Let Automation Run

Before pushing your data live, it's important to validate that everything is working as expected. Channable's Preview feature allows you to inspect the final export output so you can do just that. At the same time, the [Quality step](https://helpcenter.channable.com/list-advertise/list-on-channels/set-up-a-feed/set-up-a-feed-quality-step) helps you identify missing or invalid fields that could cause errors or disapprovals.

This two-pronged validation approach acts as a final checkpoint, giving you confidence that your feed is accurate, complete, and ready to go live.

Once everything looks good, you can activate the feed and let your scheduled runs handle ongoing updates automatically.

From this point on, your data stays synchronized across channels without requiring manual intervention, allowing you to focus on optimization.
<center><p style="text-align: center;"><a style="display: inline-block; padding: 12px 24px; border: 0; border-radius: 3px; font-weight: bold; letter-spacing: .0625em; text-transform: uppercase; background: #e54692; color: #fff; text-decoration: none;" href="https://www.channable.com/signup">Start a free trial</a></p></center>
## The Right Time to Automate Your Product Data Feeds Was 500 SKUs Ago

There's no universal SKU threshold that applies to every eCommerce operation. But most teams wait too long and absorb the inefficiency gradually until manual feed management is quietly consuming resources that should be going toward growth.

If you're still on manual processes and the signs in this guide sound familiar, the setup is simpler than it looks. The four steps above are enough to get your first automated feed live without losing control of the channel-specific work you've already done.

So don't wait until you've got more product feed management issues than you can count. Get started now to set your catalog up for success.

SKU count: When does product feed automation actually pay off?

## Visibility isn’t enough: CTR is king
You’ve listed your products everywhere—Google Shopping, Meta, Amazon, TikTok —but are they getting clicked?

In the competitive world of eCommerce, simply being present isn’t enough. You need to be the product that shoppers choose.

That’s where Click-Through Rate (CTR) comes in. A high CTR means your product feed isn't just “existing,” it’s capturing attention and driving engagement.

With the right strategies and tools, retailers, brands, and agencies can manage and optimize their product feeds with simplicity and precision. In this article, we’ll walk you through how to increase CTR with your product feed and build the foundation for scalable, profitable online success.

## Increasing CTR: Why it matters for eCommerce product feeds
Your product feed is often the first (and sometimes only) impression a potential customer will have of your product. A higher CTR directly signals that your products are relevant, appealing, and competitive.

Why is this so critical?

- **Higher CTR = lower CPC**: Ad platforms like Google and Meta reward high CTRs with better relevance scores, which lower your cost-per-click.

- **Higher CTR = better ROAS**: More clicks from qualified traffic often lead to higher Return On Ad Spend (ROAS).

- **Better visibility**: The more your ads get clicked, the more often they’ll be shown.

In a crowded marketplace, first impressions count. The right title, image, and price make all the difference in getting that click—and that’s where feed optimization begins.

## The basics: Optimizing your product feed for higher CTR
Before diving into segmentation or platform strategies, your product feed’s core quality must be excellent.

High-quality, accurate listings are non-negotiable. Missing data, wrong prices, or mismatched titles not only reduce CTR but can also cause disapprovals on major platforms.

Here’s what a strong foundation looks like:

- **Dynamic fields**: Craft product titles, descriptions, and images that match what shoppers are searching for. Incorporate attributes like color, size, or material automatically.

- **Smarter automation**: Using tools like [AI-automated attributes](https://www.channable.com/products/smart-attributes-ai) and Smart Channels, you can dynamically populate the best-performing elements into your feed, automatically optimizing for each marketplace.

Learn more about how [Channable’s Product Feed Management Tool](https://www.channable.com) boosts product data quality.

## Segmentation and smart labeling to drive smarter clicks
Not every product deserves the same budget or promotional effort. Smart [performance segmentation](https://www.channable.com/blog/performance-segmentation-campaign-efficiency) can unlock higher CTRs by focusing on the products that matter most.

A proven strategy is to categorize your products into four groups:
![image_01.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmshc515tl0o807ut9s3bambt)
- **Heroes**: High margin, high demand

- **Potentials**: Emerging bestsellers

- **Invisibles**: Poor visibility but high potential

- **Underperformers**: Products to reconsider promoting

Use custom labels based on factors like:

- Profit margins

- Sell-through rates

- Seasonality

- Channel-specific performance

Channable lets you [set conditional “if-then” rules to automate customer segmentation](https://helpcenter.channable.com/hc/en-us/articles/360020017900-Rules-in-Channable)dynamically, applying labels and adjusting feed outputs in real time. Imagine promoting your “Star” products more aggressively while cutting back on “Underperformers”—all automatically.

## Platform-specific strategies for increasing CTR
One product feed doesn’t fit all. Each sales channel comes with its own set of rules, buyer behaviors, and optimization opportunities. To truly increase CTR with your product feed, you need to tailor your content to meet the expectations and algorithms of each platform.
![image 2 (4).png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmc0892hlkn8807w1ic3i1wsk)
Here’s how to adapt your strategy by platform:
### Google Shopping
Google Shopping is keyword-driven and structured for comparison. Success hinges on relevance and clarity:

- Front-load your product titles with high-intent keywords like brand, category, and product type (example: “Nike Men’s Running Shoes – Black – Size 10”).

- Ensure consistency between product titles, descriptions, and landing pages to avoid disapproval.

- Use high-resolution images on white backgrounds, and be sure to follow all [Google Shopping images requirements](https://support.google.com/merchants/answer/6324350?hl=en).

- Include key attributes in custom labels (e.g., margin, seasonality, stock status) for smarter bidding and segmentation.

### Meta (Facebook & Instagram Shops)
Meta’s platforms prioritize engagement and visual storytelling. Feed performance is impacted by how native your content feels in a social environment.

- Lifestyle images tend to perform better than plain product shots (think products in context, used by real people).

- Use concise, scroll-stopping product titles. Aim for clarity and emotional appeal, not SEO-heavy keywords.

- Include product tags and dynamic pricing for better in-ad conversions.

- Leverage Facebook Pixel data to refine audience targeting and feed relevancy.

For more tips, check out our complete guide on [how to create a high-performing Facebook product catalog](https://www.channable.com/blog/facebook-product-feed).

### Amazon
[Amazon is the largest eCommerce platform](https://www.digitalcommerce360.com/top-online-marketplaces-data-stats/) in the US and many European countries. Its product feeds are highly structured and algorithmically intense. Every field contributes to both search ranking and CTR.

- Use all available bullet points and feature fields to highlight USPs (for example: “Machine washable”, “Eco-friendly packaging”).

- Optimize product titles with a blend of branded and generic keywords, following Amazon’s best practices.

- A+ content and reviews strongly impact CTR—ensure high-quality visuals and encourage customer feedback.

- Pricing and delivery options are key drivers—ensure feed accuracy around Prime eligibility and stock status.

With Channable, you can [automatically update and manage thousands of Amazon Ads](https://www.channable.com/products/ppc-tool/amazon-ads), along with your other channels, using a single, user-friendly tool.

### TikTok Shop
[TikTok Shop is a relatively new eCommerce platform](https://techcrunch.com/2023/09/12/tiktok-shop-officially-launches-in-the-u-s/), having launched in the US in late 2023. It’s fast-moving, mobile-first, and discovery-based. Your product feed must align with entertainment-driven shopping behavior.

- Short, benefit-focused titles work best. Prioritize eye-catching appeal over detailed specifications.

- Mobile-optimized visuals and videos are critical. If possible, sync feed content with your TikTok ad creative.

- Highlight limited-time deals or trending status. Urgency and relevance drive higher clicks.

- Use creator content or UGC where allowed to add social proof directly in the feed listing.

Want to learn more about running the perfect TikTok campaign? Check out our [complete guide on getting started with TikTok advertising](https://www.channable.com/blog/tiktok-advertising).

## Monitoring and iterating: The CTR growth loop
Once you have strong product feeds in place, it’s important to keep optimizing based on real data insights. Continuous improvement is what unlocks exponential gains in CTR.

Best practices include:

- **Track the right KPIs**: Monitor CTR, Conversion Rate, and POAS (Profit On Ad Spend) regularly.

- **A/B testing**: Test variations in product titles, images, or other attributes. (Important: Ensure 50/50 traffic splits for clean results.)

- **Feed refreshes**: Update feeds frequently to reflect real-time stock, pricing, and promotional changes. For fast-moving e-commerce sectors, multiple updates per day may be necessary.

Above all, remember: [smart insights](https://www.channable.com/products/channable-insights) + fast iterations = more clicks and more customers.

## Increase CTR with product feed management by Channable
Here’s where Channable becomes your secret weapon:

- **Simplify feed management**: Use intuitive, rules-based workflows to automate tedious manual edits.

- **Boost CTR automatically**: Enrich your listings dynamically with Smart Attributes, matching real shopper intent.

- **Scale flexibly**: Channable grows with you, whether you’re managing one channel or one hundred.

- **Stay accurate**: Continuous syncing keeps your data error-free across all platforms.

Our clients consistently report higher CTRs, lower CPCs, and stronger ROAS after implementing [Channable’s product feed management tool](https://www.channable.com/products/product-feed-management-tool).

## Get hands-on with our tool for free!
Product visibility is only step one. Driving real engagement—and ultimately sales —comes down to creating smarter, better-optimized product feeds that increase CTR.

With Channable, simplifying your feed management while scaling your results has never been easier.

Ready to increase CTR and drive growth? [Start your free Channable trial now](https://www.channable.com/products/product-feed-management-tool)!

How to create product feeds that increase CTR and drive more sales

The following list identifies the most common Google Shopping errors experienced by Channable users when connecting to the Merchant Center, along with practical advice on how to solve them. While some errors are policy-based, many are technical pitfalls, like incorrect availability formats or missing categories—that can be resolved using Channable’s [smart categorization](https://www.channable.com/blog/smart-categorization-product-feed) and rules.

## Key takeaways

- Channable supports two forms of connections to Google Shopping, a feed that you upload or a [Google Shopping integration](https://www.channable.com/integrations/google-shopping-integration) that provides a direct connection.

- The API connection will communicate the errors immediately in Channable. Whereas any errors from a feed will only be found in the Google Merchant Center. 

## 1. Invalid GTIN
If you encounter this Google Shopping error, use Channable’s [GTIN check rule](https://helpcenter.channable.com/hc/en-us/articles/360015280559-Rule-Invalid-GTIN-or-EAN) to isolate valid identifiers. Within the same rule, you can automatically exclude products with invalid GTINs or clear the invalid values to ensure the rest of your feed is approved. This prevents invalid data from reaching Google and stalling your import. Once you update the incorrect GTINs and refresh your feed sync or API, the rule will automatically include the corrected items.

## 2. Insufficient product identifiers: missing two out of the three attributes (GTIN, brand or MPN)
While the fields GTIN and MPN are labelled as recommended in the “finalize” stage in Channable, you will need one of them. There is a nifty way to circumvent this Google Shopping data feed error within the Channable tool. It involves setting the field ‘product identifier’ as ‘false’. You’ll need to create a new field and then a simple rule to set the new field as FALSE, if the GTIN or MPN is missing. Detailed instructions are available in our [help center article](https://support.channable.com/hc/en-us/articles/115002827285-Useful-rules-for-Google-Shopping).

## 3. Item requires a GTIN
This Google Shopping error occurs when a submitted GTIN is in the [incorrect format](https://support.google.com/merchants/answer/6239388?hl=en). Channable helps you quickly identify these items using the handy [GTIN check rule](https://helpcenter.channable.com/hc/en-us/articles/360015280559-Rule-Invalid-GTIN-or-EAN). From there, you can take the necessary action to ensure your feed remains error-free.

## 4. Temporary item disapprovals due to incorrect prices
It’s really important to send Google the exact product price displayed on your website. Google is incredibly strict about this because they don't want customers to be faced with two different prices when they land on your site. For this reason, avoid creating Channable rules that modify your price for a Google Shopping connection.

This Google Shopping data feed error often occurs if your website updates before your import feed has had a chance to rerun. Make sure your scheduling is synchronized to run shortly after your website refreshes. If your prices update frequently throughout the day, Channable offers additional feed runs for an extra cost. If you require more frequent updates, please contact us via **support@channable.com**.

## 5. Missing images
Including visuals with your Google Shopping ads is a no-brainer, so make sure you aren't sending products without an image. Channable offers a specific rule to help you quickly identify and exclude these items.


<img class="alignnone size-full wp-image-10984" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NrlWwzHoQHy1NGG7UwWr" alt="Channable missing image rule" width="1416" height="489" />

## 6. Images too small
To advertise on Google Shopping and avoid error messages, you must provide Google with a valid image link. However, many Channable users encounter issues because their images are considered too small by Google’s standards.
Usually:

- Images need to be 100 x 100 pixels and no larger than 64 megapixels.

- Images cannot be larger than 16MB.

- The visual in the image needs to take up 75-90% of the image.

- Images need to be 100 x 100 pixels and no larger than 64 megapixels.

- Images cannot be larger than 16MB.

- The visual in the image needs to take up 75-90% of the image.

For more information about how to fix this issue, you can refer to [Google’s Merchant Center](https://support.google.com/merchants/answer/6205396?hl=en) page to find the right dimensions for the images.

## 7. Generic images
Google defines generic images as those that use logos or "no image available" text. While you can preview thumbnails in Channable’s item overview, this Google Shopping error is best avoided by ensuring your feed contains images that accurately depict your products. For further advice, consult [Google's help page](https://support.google.com/merchants/answer/6098288?hl=en) regarding generic images.

## 8. Product pages cannot be accessed from a mobile device
This Google Shopping error prevents your product ads from appearing on both desktop and mobile devices because Google cannot access your link. According to Google, you can find the specific reason for this in the ‘crawl error’ column of your account. For more details on how to resolve this, visit the [Google Merchant Center help page](https://support.google.com/merchants/answer/6098296?hl=en).

## 9. Product page unavailable
Similarly to the previous error, if Google cannot locate your product page link, they will disable the ad for that item. Common reasons for inaccessible URLs include ‘Page not found (404)’, ‘Too many redirects’, ‘HTTP 5xx server responses’, and ‘Hostname not resolvable’. Detailed solutions for these issues are explained on [Google's help page](https://support.google.com/merchants/answer/6098155?hl=en).

## 10. Automatic item disapprovals due to a policy violation
Currently, Channable does not automatically identify which items violate Google’s specific advertising policies. To resolve these issues, you will need to review Google’s [policy guidelines](https://support.google.com/merchants/answer/6149970) to understand why a product was disapproved. Once identified, you can easily use Channable rules to exclude that specific EAN or product group from your feed.

## Solve your Google Shopping errors with Channable
Hopefully, these tips will help you improve your Google Shopping connection and reduce errors. If you want to connect to Google Shopping with Channable but don’t already have an account, just sign up for free [here](https://www.channable.com/signup). 

Build the perfect Google Shopping connection in your own time and choose a subscription when you’re ready to go live. If you experience any Google Merchant Center errors that aren’t mentioned above, feel free to contact Channable’s technical support team via **support@channable.com** for assistance.

To see these solutions in action, watch the video below. We’ll walk you through the most frequent Google Shopping errors and, more importantly, exactly how to fix them.
<iframe width="560" height="315" src="https://www.youtube.com/embed/UJFpE24MiFI" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
https://youtu.be/UJFpE24MiFI


10 most common Google Shopping errors and how to fix them with Channable

Are you evaluating a new feed management solution, yet feeling uncertain about where to begin? We know that product data migration might look intimidating as [83%](https://www.oracle.com/a/ocom/docs/middleware/data-integration/data-migration-wp.pdf) of product data migration projects either fail or exceed their budgets and schedules.

Don’t worry though as this stat doesn’t necessarily mean that all software migration is doomed to fail. It covers server migration, importation of new data into existing software programs, and many more. However, it also means that migrating data requires specific care to ensure an efficient transition.

The good news is that the best practices are pretty well known. This article presents seven proven methods for product data migration to help you achieve a smoother transition while reducing risks and enhancing operational efficiency.

## 1. Identify the reasons behind tool replacement
Which elements force you to seek an alternative to your existing [feed management solution](https://www.channable.com/blog/blog-what-is-feed-management-and-why-do-you-need-it)? Is your product visibility restricted? Your goal is to improve marketplace integration capabilities and to reduce order management time or enhance analytics capabilities.

State your purpose with clarity to your team members. The initial alignment of all team members creates momentum while maintaining a focused and intentional product data migration process.

## 2. Define your success goals
This step enables you to base your provider comparisons on facts while preventing you from being misled by attractive features that do not deliver results.

What are your needs, and what would a successful migration look like? Take stock of your current technical challenges and pinpoint which features in a new tool could address them. 

Examples:

- Challenge: Update delays, scattered order flows, channel-specific headaches
- Need: A feed management solution with built-in API connections to sync products in real-time.
- Goal: Fully automated product updates, instant error alerts, and centralized order processing

Your requirements should be clearly defined to evaluate each tool effectively, whether you use recommendations or your checklist.

Each provider’s website and core features should be examined to determine their alignment with your needs. The solution should be able to manage product feeds and PPC campaigns and marketplaces through a single interface. Also consider how easy it is to make the switch; what transition options are available, and how much support does the provider offer during migration?

When you have a few potential solutions in mind, we recommend that you check sites Trustpilot, Shopify App Store, Capterra, and G2 to validate your initial thoughts through actual user feedback.

## 3. Align your timelines
The timing of your product data migration is critical; it directly impacts day-to-day operations. Your transition plan needs to be carefully coordinated to avoid any disruptions.

Create a detailed migration schedule that all participants should receive. Every person must understand the sequence of operations and their particular duties.

**Pro tip:** A short overlap between your old subscription end and new subscription start is essential for preventing downtime, according to our experience. The dual access period enables a seamless transition which maintains feed operations without interruptions.

Remember to schedule testing periods and adjustments in advance, since this will save you time in the future.

## 4. Build a channel-specific strategy
Each channel operates with its unique terminology, so you should refrain from implementing a universal product data migration strategy. Every platform maintains its own set of technical specifications, as well as its approval durations and specific operational characteristics. 

We recommend structuring your migration in phases by channel type. Marketplaces often demand more time and effort to manage compared to comparison engines or ad platforms.

Begin your process with basic channels to establish confidence before moving toward more complicated ones. The methodical process structure enables both your team and your project to maintain focus and work efficiently.

For example, the [Channable platform](https://www.channable.com/) enables users to add new feeds through a two-step process:

- **Step 1: Add a new feed**, choose your shop or project as a starting point. To start adding a new feed, navigate to the left menu, select “Feeds”, then select “Add new feed”.
- **Step 2: Set feed parameters**, users need to establish their feed parameters through the definition of name and country of destination, and export feed type and target marketplace selection. You can proceed to the next step by clicking “Continue” after completing the setup.

![01_feed management_ Import.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmbs28fpkf9k007w96z56d5ii)

A well-structured rollout process helps you stay in control of your product data migration while minimizing the impact on your team’s workload and campaign performance.

## 5. Evaluate your feed requirements
Let’s talk formats. The successful product data migration requires your new provider to support the feed formats needed by your main marketing channels.

We've often seen teams rely on workarounds when imported files didn’t match the formatting rules of various marketing platforms. This is a good moment to streamline your data and choose a tool that adapts to your needs, rather than the other way around.

There are two main ways to transfer product data between systems: classic data feeds and APIs.

- **Using a standard data feed:** Your system or provider generates an XML or CSV file containing all product details. The file gets periodic updates that trigger the destination platform to fetch the information according to its scheduled retrieval schedule.  
Standard data feed technology allows you to reach millions of users each day through platforms including Google Shopping and Beslist and Facebook and Kelkoo, and LeGuide.

- **Using an API:** Real-time data transmission occurs through API functionality. The system does not require users to generate complete files that require reloading. Updates are transmitted through automated systems that operate on a need-to-send basis. 
APIs provide quick and efficient data transmission services to major platforms that include Google Ads, eBay, or Amazon.
The usage of APIs continues to expand because they provide faster operations and greater adaptability to different requirements. The selection of a tool that supports both formats will provide you with future-proof product data migration capabilities.

## 6. Test the new solution
Will this new platform work? Is it user-friendly? Is the product data migration really worth the effort? It’s okay to feel unsure. 

Most providers offer a free trial; take full advantage of it. Treat it like a real test: run a live implementation and get your team actively involved.

Set up feed connections while sticking to your regular workflows; this lets you compare the new tool with your current setup. Does it feel more streamlined? Easier to use? Does it help you work more efficiently?

Hands-on testing often turns hesitation into confidence, since you can quickly assess whether the solution is a good fit, without any long-term commitment.

## 7. Keep your partners in the loop
Your product data migration process occurs independently of all other activities. The partners you work with, including external platforms and marketplaces and agencies, and fulfillment providers, need to understand the upcoming changes.

Give them a heads-up before the switch. This approach enables all stakeholders to stay on the same page and prevents unexpected disruptions to your feed delivery process.

A straightforward action will create a significant impact. When partners receive advance information, they can prepare for the transition and provide better assistance throughout the process.

## Wrapping up your product data migration plan
Getting everyone on the same page is only part of the equation. As we saw in this article, you indeed need a provider that can support you through the technical side of product data migration at every step. 

At Channable, we recognize that transferring product data between tools creates significant challenges. Our [product feed management tool](https://www.channable.com/products/product-feed-management-tool) should never cause operational difficulties during implementation; that is why the main priority at Channable remains to ensure your migration process runs without interruptions and results in operational improvements. And we support users through every stage of product data migration. 

You can register for free through [Channable’s platform](https://www.channable.com/) to experience its features without limitations while still conducting research. If you prefer hands-on guidance, our experts will lead you through a [personalized demo session](https://www.channable.com/demo).

This article is available in [FR](https://www.channable.com/fr/blog/migration-donnees-produit), [NL](https://www.channable.com/nl/blog/productdata-migratie-tips), [DE](https://www.channable.com/de/blog/produktdaten-migrieren), [ES](https://www.channable.com/es/blog/product-data-migracion-consejos), [IT](https://www.channable.com/it/blog/suggerimenti-migrazione-dati-prodotti) languages.


7 ways to overcome the fear in product data migration

Budgets are approved, channels are live, and you are working to improve product feed quality across your catalog.  But click-through rates stay low, cost per click keeps rising, your competition is being recommended in AI overviews, and your Shopping and marketplace listings struggle to win impressions on high-intent queries.


In most cases, the problem is the quality of the product data feeding every channel and algorithm your sales rely on. Vague titles, missing attributes, and outdated availability block you from the best placements - especially in today’s AI Overviews, where agents and answer engines only recommend products with the rich, 'conversational' data they need to confidently answer a query

In this article, we look at what good product data looks like in eCommerce and a simple framework to benchmark your feed, spot gaps, and fix data quality issues at scale.

## Key Takeaways 
- Poor product data reduces visibility, weakens campaign performance, disrupts onsite discovery, and leads to lower customer trust.
- Product data quality depends on four core standards: completeness, accuracy, consistency, and enrichment.
- Understanding quality score and clear red flags help identify which feed issues are blocking performance.
- Sustainable improvements in feed quality require structured processes like rules, enrichment, validation, and continuous monitoring.

## Why product data quality is every eCommerce team’s problem
**Product data powers everything.** This includes ads, onsite search, AI Overviews, filters, recommendations, merchandising, marketplaces, and reporting.
According to an [independent study by William Flaiz](https://www.williamflaiz.com/how-e-commerce-companies-lose-23-of-revenue-to-bad-product-data), mid-market eCommerce companies with 10,000–100,000 SKUs lose an average of **23% of potential revenue** to bad product data, with losses tied to poor search performance, broken recommendations, inventory inaccuracies, and cart abandonment. 
### What each team loses when data quality slips
Every eCommerce team feels the impact in a different, specific way.

- **Control over merchandising and discovery:** Inconsistent product data makes products harder to find, whether shoppers are using filters on your site or searching on Google and marketplaces. In the age of AI Overviews, this is even more critical; if your feed lacks "conversational attributes," your products won't have the context-rich data required to be recommended by AI agents. Weak titles, attributes, and categories reduce relevance and make discovery less reliable across every channel.
- **AI visibility and agentic commerce:** Modern LLMs and AI Overviews require high-context data to reason and provide recommendations. If your feed lacks detailed specifications and "conversational" attributes, your products remain invisible to AI agents searching for the best match for complex, high-intent queries.
- **Operational efficiency:** Feed managers spend too much time fixing missing attributes, duplicate entries, and outdated product information across systems. That reduces the time available for validation rules, governance, and scalable quality control.
- **Channel visibility and acquisition performance:** Weak product titles, descriptions, and attributes reduce your ability to win impressions, clicks, and conversions across search engines, Shopping feeds, and marketplaces. Poor data makes it harder for platforms to match your listings to relevant queries.
- **Clarity in reporting and decisions:** Analytics and leadership teams can’t trust key metrics when the same product appears under different IDs or when each sales channel uses different data standards.
## The core product data quality standards

Most eCommerce data quality challenges center around four core elements: 
- Completeness 
- Accuracy
- Consistency across channels
- Data enrichment that helps customers decide whether to view, compare, and buy a product

Let’s look at each of these below. 
### Completeness: Are all required product fields populated?
Completeness is about whether each product has all the essential information a customer and a channel expects. **For eCommerce businesses, that usually means every item has a valid title, description, image, price, GTIN or SKU, brand, category, and availability, plus key product attributes like size, color, or material where they matter.**

For example, on Amazon, completeness means filling in all required and recommended product attributes defined for each product type. A listing typically includes category, brand, product features, specifications, images, and price, all of which Amazon uses to display and rank products.
For food products, this includes ingredients, allergen information, nutritional details, packaging or net quantity, and accurate claims about quality, origin, and composition.
Fashion products include standardized attributes such as size, size type, body type, color, material, and target gender, along with structured variation data so Amazon can group and display product variants correctly. 


Want to learn more about product fields? Watch the video: 

<iframe src="https://www.youtube.com/embed/-zXeIMA8iT4?si=53M3HMQlWY_dsKwU" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
### Accuracy: Do you have accurate product data reflecting reality?
Accuracy means prices, stock levels, product descriptions, and technical specs are correct and up to date.

**An accurate product data set helps teams keep pricing aligned across your online store, marketplaces, and ads. It also helps ensure products are shown as in stock only when inventory data confirms they are actually available.** 

To keep data fresh, eCommerce companies use validation rules, data quality tools, and automated alerts that highlight outdated information or conflicting values before they reach customers. 

Using a feed management tool like Channable can help you [automatically sync product feed data](https://www.channable.com/blog/blog-automated-product-feed-updates-to-ecommerce-listings-drive-online-sales) up to 24 times per day, so any changes to your product data are being sent to your channel multiple times per day
### Consistency: Is your data formatted the same way across products?
[Data consistency](https://www.channable.com/blog/data-consistency-across-multichannel-feeds) is about having the same product attributes, formats, and definitions applied everywhere, so a product is represented clearly and correctly across all systems and sales channels.

That means using one internal standard for product data, then mapping it correctly for each market and channel. Platforms like Google Merchant Center support country-specific size systems, such as US, UK, EU, DE, FR, JP, CN, IT, BR, MEX, and AU, via the size_system attribute, as apparel sizing conventions vary by market. The size system you submit also affects how products appear in search, filtering, and variant selection.

**Data governance, shared data standards, and continuous monitoring across data sources help you avoid duplicate entries, conflicting product attributes, and other issues that reduce operational efficiency.**
### Enrichment: Have you gone beyond the basics?
Enrichment focuses on how well your product data helps potential customers understand, compare, and choose a product. 

**High-quality product data starts with titles, prices, and images, but it does not stop there. It also includes detailed attributes, sustainability information, usage scenarios, richer product descriptions, FAQs, and supporting assets such as videos and size guides.**

For example, two TVs might both have complete and accurate basic specs. What makes the enriched TV listing better is that it gives shoppers the context they need to judge fit, compare options, and decide faster. 
[Google says](https://support.google.com/google-ads/answer/11546049) rich product description pages should teach shoppers about a product’s features and benefits before purchase and provide accurate, comprehensive product information. 

Shopify similarly describes a product page as the place where shoppers learn about features, benefits, and pricing in order to make a purchase decision. That’s why the enriched listing is more helpful than one with only basic specs.

Industry leaders treat data quality and enrichment as ongoing processes. They use data management tools, workflow management, and machine learning to keep product data aligned with customer needs, reduce manual effort, and improve customer experiences over time.
## How to benchmark your feed quality
You can’t improve product data quality standards if you don’t measure them. A clear quality score and a short list of red flags give you a simple way to see how healthy your feed is before you change bids, budgets, or campaigns.
### What a quality score measures
**A product data quality score combines checks such as completeness, accuracy, consistency, and validity of product attributes into a percentage or rating for each product, category, or channel.**

A good scorecard defines clear data quality rules and checks them automatically. 

For example, you might say a product is “valid” for Google Shopping only if it has a price, image, title, GTIN, brand, availability, and a mapped Google category, and none of those fields break format rules.

You can then weight these rules by impact. A missing image or wrong GTIN might count more than a short description because it blocks listings or matching entirely. Similarly, a weak title might reduce click-through and conversion rates but not cause disapproval.

Over time, this lets you track key metrics like:
- What share of your catalog meets your internal product data quality standards for each sales channel
- Which product categories or brands have the most issues with missing attributes, duplicate entries, or outdated information
- How fixes to data accuracy and enrichment correlate with better impressions, organic traffic, and conversion on eCommerce platforms and search engines

You can implement this as a weekly or monthly data quality scorecard, supported by data quality tools, automated validation rules, and alerts that flag low-scoring SKUs, to prioritize the highest-impact fixes.
### Red flags that signal a quality problem
Even without a formal scorecard, certain patterns usually indicate poor product data quality and justify a deeper feed audit.

- **Products that are approved but do not get traffic or sales:** If many products are “active” but get almost no impressions, clicks, or orders, the issue is usually weak or incomplete product data.
- **High error or disapproval rates in key fields:** Recurring errors for GTIN, price, availability, or images show that data validation and data entry are failing and blocking products from being listed.
- **Prices and stock that do not match your online store:** When ads or listings show different prices or availability than your site, your feeds are not fresh enough, and customers quickly lose trust.
- **The same product looks different across channels:** If titles, categories, or attributes differ for the same product in different systems, you have inconsistent data standards and no single, reliable product record.
- **Large groups of products with “optional” fields left blank:** When many SKUs are missing fields like brand, size, color, or material, your feed meets minimum requirements but fails basic product data quality standards.
- **Performance that does not match your bids and budgets:** If competitive bids still produce low impressions or conversions, vague titles and thin product details are likely stopping algorithms from matching your products to the right queries.
## Fixing feed quality gaps with Channable
A [product feed management tool](https://www.channable.com/products/product-feed-management-tool) like Channable helps you turn one-off fixes into a repeatable system, using quality checks, if-then rules, AI enrichment, and performance insights. With Channable, you can clean, standardize, and scale high-quality data across all your channels.
### Clean and enrich at scale with Feed Management
Feed Management in Channable is the end‑to‑end workflow that takes you from imported product data to a live, channel-ready feed URL.

You begin by **creating a new feed** for the channel you want to target, choosing the destination (for example, [Google Shopping](https://www.channable.com/integrations/google-shopping), Meta, Awin, or a custom XML/CSV feed) and the appropriate country and market settings. This defines which product attributes and data standards the feed has to follow.

Next, you **configure the feed structure**. You assign categories where needed and map your internal fields, such as titles, prices, availability, images, and product attributes, to the specific fields required by that channel. This step turns your internal product data into a format that marketplaces and ecommerce platforms can understand.

You can also use [AI-powered Attributes](https://www.channable.com/products/smart-attributes-ai) and [AI Product Categorization](https://www.channable.com/products/ai-product-listing/categorization) to automatically generate or extract missing product attributes and categories, then review and approve them before they flow into your feeds.
![Channable's AI Optimization feature.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmocqn8k33pvw07w9s337ikn7)


Then you **clean and enrich the data with rules**. Using [if–then rules](https://helpcenter.channable.com/manage-improve-product-data/rules-bulk-edit-and-enrich/rules-in-channable), you can standardize values, fix common errors, fill missing attributes, and filter out products that should not be exported, so you improve product data quality at scale instead of editing SKUs one by one.

![Channable's IF THEN rules.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmocqojm63tuw07wa5hp0xyrl)

Before you send anything live, you validate the feed. The **Quality view** highlights missing mandatory fields and formatting issues, and the Preview shows the exact XML, CSV, or JSON that the channel will receive, so you can catch data quality issues before they affect customers or campaigns.
### Layer in data with supplemental feeds
Supplemental feeds let you add extra product data on top of an existing primary feed without rebuilding or replacing it.

In Channable, you use supplemental feeds when your main product feed already sends the core details, like ID, title, description, price, image, and availability, but you want to enrich or update those items with more attributes. 

Some examples include adding custom labels, performance tags, improved titles, extra product attributes, or campaign-specific fields that were not present in the original data source.

**The logic is always the same:**
Your **primary feed** remains the main product data source and defines which products exist in the catalog.
A **supplemental feed** is a second file that uses the same product ID to add, update, or override specific fields on those existing products. It cannot create new products on its own.

With Channable, the workflow looks like this:

1. You already have a primary feed or primary data source connected to [Meta](https://www.channable.com/blog/meta-supplementary-feeds-for-ecommerce-strategy) or Google Merchant Center.
2. You create a separate feed in Channable that contains only the extra fields you want to layer in, such as optimized titles, custom labels, or performance-based tags.
3. You copy the feed URL from Channable.
4. In Meta Commerce Manager or Google Merchant Center, you add that URL as a supplementary/supplemental source and link it to the correct primary feed.
5. The platform uses the shared product ID to match records and updates the primary catalog with the extra data coming from Channable.

![Layering new data on top of your existing setup using Channable.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmocqqe603rwk07w9o3lfzise)

This approach lets you “layer” new data on top of your existing setup. You keep your original primary feed intact (for example, from your PIM, webshop, or another system), while Channable focuses on enrichment and optimization that syncs automatically to your live catalog.
### Monitor quality continuously, not just at setup
Data changes every day, so treat data quality as ongoing maintenance. 

In Channable, use the **Quality** step as your main control panel. It highlights missing mappings, empty values, invalid identifiers, and formatting issues for each feed, with Mandatory issues flagged so you can fix blockers first.
![Fixing feed quality issues using Channable's Quality check.jfif](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmocqrhwi3v0107wap3h3zas3)

**Fix problems where they start.** Map missing fields in Mapping, clean or enrich product data with Rules, and update incorrect source data in your import when the original values are wrong.

**Turn on notifications so you hear about failures quickly.** Project notification settings can alert you when imports, feeds, or exports fail, and feed-level alerts help you react before performance drops.

![Project notification settings can alert you when imports, feeds, or exports fail.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmocqsqzz3ua907w9qle8jfgl)

**Add Safety thresholds on item-count changes to catch bigger issues.** When imported or exported items spike or drop beyond a percentage you define, Channable can notify you or block the run for investigation.

Combine this with the quick quality checklist, mandatory mappings, empty values, identifiers, formatting, categories, Quality, Preview, and alerts, after major changes. That way, you keep data health high.
## From data standards to campaign performance
Product data quality determines which products shoppers see, how confident they feel, and how efficiently your campaigns can turn clicks into revenue.

When you focus on four core elements, completeness, accuracy, consistency, and enrichment, you give every channel the data it needs to match your products to the right queries. It helps keep product details aligned with reality and avoids the hidden costs of poor product data. 

Channable’s Feed Management, Rules, AI-powered enrichment, supplemental feeds, and built-in quality checks help you clean, standardize, and enrich product data once, then apply those improvements across every feed and campaign. So better data quality turns directly into better visibility, improved customer experiences, and high performance over time.

Product data quality standards e-commerce: What’s “good” for your product category?

Product feed audit in 5 easy steps

How to apply shared rules across multi-client feeds without breaking things

**Product categorization** is the backbone of a smooth online shopping experience. Whether you’re selling on a third-party marketplace like Amazon or running your own webshop, how you organize products directly impacts conversions.
 
In fact, proper **eCommerce product categorization** not only helps shoppers find items faster but also improves SEO, streamlines operations, and drives more sales.
In this article, you’ll learn:

- How marketplaces use product categorization to boost sales

- Best practices for categorizing products in your own webshop

- Real-world examples from brands like Amazon and Dr. Jart+

- Tools that simplify categorization with automation

## Key takeaways

- Product categorization creates clear “virtual aisles” that make shopping effortless

- A strong category structure improves SEO and customer experience

- Both marketplaces and webshops benefit from testing and optimizing categories

- Tools like Channable’s [product smart categorization](https://www.channable.com/products/product-feed-management-tool) save hours of manual work

## What is product categorization?
**Product categorization (or taxonomy)** is the process of organizing products into logical, hierarchical groups. This includes things such as product type (e.g. apparel, home goods), features (e.g. color, size, material), or product uses (e.g. sports, equipment). Product categorization allows you to create a structured and searchable system of your products online.

![Amazon’s product categorization tree to aid customers.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/96egQZjJTla6Y3G8ftIP)

- **In marketplaces**: (e.g., [Amazon](https://www.channable.com/integrations/amazon-marketplace-integration), [eBay](https://www.channable.com/integrations/ebay)): Categories follow strict predefined structures. Sellers must map products to the right marketplace category so they appear in relevant searches.

- **In your webshop**: You have full control over category trees, navigation menus, and filters. The goal is to balance clarity with depth helping customers find what they need in seconds.

Think of it like a physical store: aisles for groceries, shelves for snacks, and bins for chips. Online, these “aisles” are your product categories.

**Example: Dr. Jart+**
[Dr. Jart+](https://www.drjart.com/shop-all) categorizes products in three ways:

1. **By collection** (e.g., Cicapair, Ceramidin)

2. **By concern** (e.g., redness, hydration)

3. **By product type** (e.g., creams, masks)

This multi-dimensional categorization ensures customers find products whether they shop by **problem, preference, or product type**. This is a pretty powerful example of tailoring your taxonomy towards your customer behavior.

## Why product categorization matters
### 1. Improves user experience
Confusing menus = lost sales. A Baymard study shows poor navigation causes [35% of lost sales](https://s3.amazonaws.com/coach-courses-us/public/theuxschool/uploads/The_Trillion_Dollar_UX_Problem.pdf). Clear categories help shoppers navigate faster which in turn helps boost your retention.

### 2. Increases search engine rankings
Google rewards structured sites. More specific categories create indexable pages for both **short-tail and long-tail keywords**, improving organic rankings.

As [Hilary Basch](https://www.forbes.com/sites/dangingiss/2018/09/27/new-research-shows-website-navigation-may-be-losing-you-customers/?sh=567b3dab36cd), UX Designer at Tank, puts it: “*Being specific in your navigation encourages Google to route searches to your website.*”

### 3. Enables data-driven decisions
Tracking by category reveals:

- Top-selling vs. underperforming categories

- Drop-off rates on category pages

- Conversion paths from category → checkout

This data highlights where to optimize menus, filters, and product placements.

### 4. Streamlines operations
Proper categorization improves:

- Inventory management

- Customer support queries

- Distribution planning across marketplaces

## 5 ways to improve eCommerce product categorization
### 1. Define clear product attributes
Start by listing product attributes:

- Example: “Brown faux leather jacket” → Color: Brown, Material: Faux Leather, Category: Jackets

- Avoid duplicate categories (e.g. “Skincare” vs. “Face Products”)

- Keep main categories between 8–10 for clarity

### 2. Learn from marketplaces & competitors
Amazon’s product tree is legendary: clear, multi-layered, and exhaustive. Study how leading marketplaces in your niche structure categories.

For a practical example of how marketplaces differ in structure and requirements, our [Selling on Kaufland internationally](https://www.channable.com/blog/selling-simplified-kaufland-global-marketplace) podcast episode explores how to approach platforms like Kaufland.


Example: [Sephora’s](https://www.sephora.fr/) “**Gifts” menu** includes subcategories by **price range**, addressing shopper intent directly.

![Sephora-categorization.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/YCL6HOUqTFecFTb5u0rO)

### 3. Prioritize mobile optimization
With mobile sales forecasted to hit **$700B+ by 2025**, menus must be easy to navigate on small screens. Test hierarchy depth, scrolling behavior, and filter placement on mobile devices.

### 4. Update categories regularly

- Monitor **Google search queries** for emerging subcategories

- Create **seasonal categories** (e.g., Holiday Gifts, Summer Essentials)

- Add trending product types to capture evolving demand

### 5. Test & optimize constantly
Metrics to track:

- Click-through rate (CTR)

- Time on category pages

- Bounce rate

- Conversion rate per category

Test adjustments like:

- Category names (e.g. “Formal Shoes” vs. “Court Shoes”)

- Placement in the navigation bar

- Filters and sorting options

## Marketplace product categorization challenges
When selling on marketplaces like Amazon or eBay, the categorization process tends to be stricter as:

- Products must match the **correct predefined category**

- Incorrect mapping can cause listing rejections or low visibility

- Large catalogs make manual mapping inefficient

This is where automation becomes essential and using a tool like [Channable](https://www.channable.com/products/smart-categorization) helps to organize, structure, and present your products online.

## Automating product categorization
Manually categorizing thousands of products is slow and error-prone. A solution like Channable’s [AI product categorization](https://www.channable.com/products/product-feed-management-tool) automates the process:

- Instantly maps products to the correct marketplace categories

- Works across 2,500+ sales channels

- Updates categories automatically when attributes change

- Maintains **97% categorization accuracy**

Save time and avoid errors with [Channable’s AI product categorization](https://www.channable.com/products/product-feed-management-tool).

Whether you’re running your own webshop or selling on third-party marketplaces, **eCommerce product categorization is a revenue driver, not just a UX choice**.

A clear category structure improves discoverability, boosts SEO, and creates a frictionless shopping journey. And with tools like Channable’s [AI product categorization](https://www.channable.com/products/product-feed-management-tool), you can automate the process and scale faster.


What is product categorization in marketplaces & how to improve it

## The challenging aspects of data consistency
When product information differs across platforms, it can lead to frustrated customers, wasted ad spend, and missed sales opportunities. Maintaining accuracy across multiple feeds is a challenge many businesses face daily.

Think of it this way: if one feed lists your sneakers as “**in stock**” while another shows them as “**sold out**,” you lose money on clicks, and customers lose trust. And in eCommerce, trust is the backbone of conversions and retention.

But product data errors often go unnoticed until it’s too late. A [missing GTIN](https://support.google.com/merchants/answer/6324461?hl=en), a mismatched price, or a blurry product image can easily result in disapproved listings, lower visibility, and lost conversions.

## Key takeaways

- **Data validation** - Ensures errors and discrepancies are caught before they cause issues.

- **Data accuracy** - Improves customer trust and prevents lost sales.

- **Data reliability** - Consistent data feeds cut any wasted ad spend and support scalable growth.

- Channable’s [data feed management](https://www.channable.com/products/product-feed-management-tool) solution automates consistency with rules, syncing, validation, and **real-time diagnostics**.

## Why does data consistency matter in eCommerce?
Data consistency directly impacts customer experience as shoppers expect accurate pricing, availability, and product details. It also influences conversions and retention as reliable data fosters trust, leading to repeat purchases. Consistent data also improves operational efficiency by eliminating wasted time on manual fixes.
 
On the other side, inconsistent data creates mismatched inventory across channels, misleading product descriptions, increased return rates, and wasted ad spend on products that are incorrectly listed or unavailable.
![01_Image (3).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmff3x8yb6fu107usp4tn9sdu)
Even small feed errors like cut-off titles, missing images, or inconsistent pricing can block your ads from being approved on platforms like [Google Shopping](https://www.channable.com/integrations/google-shopping) or [Amazon](https://www.channable.com/integrations/amazon-marketplace-integration) which results in hurting your visibility and sales.

For a deeper look at [the true cost of bad data](https://www.channable.com/blog/bad-product-data-errors-cost-sales), read our article on how data consistency and data quality go hand in hand for your ad’s performance.

## Best practices for achieving data consistency
Even without advanced tools, businesses can improve product data by following these best practices:

1. **Centralize product data** - Manage your data from one source of truth.

2. **Standardize naming conventions** - Consistency in categories, attributes, and product titles reduces mismatches.

3. **Validate before distribution** - Catch errors before they reach customers.

4. **Automate updates** - Ensure availability, pricing, and stock levels reflect real-time changes.

5. **Regular audits** - Periodically check feeds for outdated or incorrect data.

6. **Prioritize accuracy** - Make sure pricing, categories, and attributes match exactly what’s on the landing page.

7. **Enrich your product data** - Add details like color, material, and intended use for better search relevance.

8. **Stay compliant with platform rules** - Every marketplace has its own formatting and attribute requirements.

## How Channable solves data consistency for businesses
Channable was built to take the guesswork (and manual work) out of [multichannel feed management](https://www.channable.com/mce1). 
![02_Image (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmff3x8y36ftw07usoctjvs8z)
Here’s how:
### 1. Centralized feed management
With Channable, all your feeds are managed from a single dashboard—no more juggling spreadsheets or separate systems.

### 2. Advanced data validation
Our powerful rules engine helps businesses automatically clean, validate, and standardize product data before it goes live. That means:

- No more missing attributes.

- Automated formatting corrections.

- Prevention of costly listing errors.

### 3. Real-time syncing
Inventory, pricing, and availability updates across all channels instantly. Out-of-stock items can be automatically removed, while new or high-priority products can be pushed to the front.

### 4. AI attributes
[AI-powered attributes](https://www.channable.com/products/smart-attributes-ai) automatically enrich your data. For example, converting “khaki” to “green” or filling in missing material details ensures your feed meets the platform requirements without manual input.

### 5. Real-time diagnostics
Catch feed errors before they cause problems. Whether it’s missing prices, invalid categories, or rejected listings, Channable alerts you so you can fix issues immediately.

### 6. Scalability & automation
With automation at the core, Channable ensures that your feeds stay consistent as you expand into new markets, add new products, or scale campaigns.

Automation ultimately saves you hours of manual data management, reduces human errors, and boosts campaign performance with accurate and reliable targeting.

## Benefits of data consistency
When product data is clean, accurate, and reliable across all feeds, businesses unlock:
- **Improved customer trust & experience** - Reliable information keeps customers happy.
- **Reduced campaign waste** - Accurate targeting prevents spend on mismatched or incorrect products.
- **Scalable operations** - Consistent data makes it easier to expand into new channels, marketplaces, and regions.

Simply put: **data consistency fuels growth**.

In the competitive world of eCommerce, data consistency isn’t just about accuracy, it’s about building trust, maximizing performance, and scaling with confidence.
Channable makes it simple to achieve this through centralized feed management, automated validation, AI-powered attributes, and real-time diagnostics, so your business can focus on growth, not fixing errors.

<div class="cta">
<h3>Ready to scale with confidence?</h3>
<p>Try Channable’s feed management solution today!</p>
<a href="https://www.channable.com/products/product-feed-management-tool" target="_blank" class="cta-button">Explore options</a>
</div>


Ensuring data consistency across feeds with automation

In an era where privacy and personalization go hand in hand, first-party data integration is becoming the cornerstone of successful marketing strategies. As third-party cookies fade out and data privacy regulations tighten, brands that can effectively collect, unify, and activate their own data gain a major edge.

For eCommerce marketers, this means understanding not just what first-party data is, but how to integrate it across systems to unlock powerful segmentation and personalization. Platforms like **Channable** make this possible for multichannel eCommerce advertising by transforming your raw product data into actionable insights through AI and automation.

## Key takeaways

- **First-party data gives marketers direct insights** into their audience’s preferences and behavior.

- **Proper integration unlocks segmentation and personalization** at scale.

- **Channable’s AI and Insights **turn first-party data into smarter, performance-driven campaigns.

## What is first-party data?
First-party data is information a company collects directly from its customers. It typically comes from your own channels, like your website, mobile app, CRM, or email interactions. Unlike third-party data (purchased or aggregated from other sources) or second-party data (shared through partnerships), first-party data is:
![01_image (4).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmgthjfw7ffto0eusnk5xczcf)

- **Reliable**: You know exactly how and when it was collected.

- **Compliant**: It aligns with data privacy laws like [GDPR](https://www.channable.com/blog/update-channable-gdpr) and CCPA.

- **Relevant**: It reflects your actual audience behavior and interests.

This makes it one of the most valuable assets for any marketing team looking to create personalized, data-driven campaigns.

## How to collect first-party data
Building a strong first-party data foundation starts with ethical and strategic collection methods. Here are some effective ways to gather it:

### 1. Website and app tracking
Track user interactions, purchases, and on-site behavior using cookies, analytics tools, and event tracking (with proper consent).

### 2. CRMs and email lists
Collect customer information through sign-ups, loyalty programs, and email engagement metrics to understand lifecycle stages.

### 3. Direct feedback
Use surveys, reviews, or quizzes to capture valuable qualitative insights.

### Best practices for data collection

- **Be transparent** about how you use data.

- **Offer value** in exchange for information (exclusive content, discounts).

- **Stay compliant** with privacy regulations.

When handled correctly, [first-party data](https://www.shopify.com/enterprise/blog/first-party-data) empowers you to personalize without invading privacy, creating a unique, personalized experience for each user or prospect.

## First-party data integration for personalized segmentation
### What is first-party data integration?
First-party data integration is the process of combining your collected data from multiple sources (CRM, analytics tools, eCommerce platform, etc.) into one centralized view and platform. 

This unified data foundation allows marketers to segment audiences with precision and target campaigns more effectively.

### Why integration matters
When all your data is connected, you can:

- Identify **high-value** [customer segments](https://www.channable.com/blog/pmax-campaign-segmentation)

- Tailor messaging based on **real-time behavior**

- Optimize campaigns based on **cross-channel performance**

### Example: Personalized segmentation in action
Imagine combining purchase data from your webshop, browsing data from your app, and engagement data from your emails. 

Together, these insights reveal which users are price-sensitive, loyal repeat buyers, or first-time visitors. You can then personalize offers and campaigns accordingly which leads to higher engagement and conversions.

### Benefits of first-party data integration

- [Improved ROI](https://www.channable.com/blog/how-roi-and-roas-impact-your-ecommerce-business) through targeted campaigns

- **Higher engagement and conversions** via personalized experiences

- **Better retention** with tailored re-engagement strategies

## Taking first-party data further with Channable
Channable enables marketers to go beyond data collection by helping them activate their data intelligently. Through [AI-driven automation](https://channable.com/products/ai-product-listing) and [Insights](https://www.channable.com/products/channable-insights), you can identify, refine, and target the right segments with ease.

### How Channable performance segmentation works
With Channable, we analyze your first-party data to:

- Recommend [high-performing audience segments](https://www.channable.com/blog/performance-segmentation-campaign-efficiency)

- Improve **feed quality** through [AI product categorization](https://www.channable.com/products/ai-product-listing/categorization)

- Identify **optimization opportunities** based on real-time data trends

### Using Channable Insights for smarter optimization
With Channable Insights, marketers can visualize campaign performance, spot trends, and measure [ROAS](https://www.channable.com/blog/return-on-ad-spend) by integrating first-party metrics with external channel data.

For example, **Foot Locker** used Channable’s Insights to calculate gross margin per product and combine it with performance data, leading to a profit-based scoring system that enhanced product prioritization for an advanced product bucketing strategy. ([Read their story](https://www.channable.com/success-stories/foot-locker-channable-automation))

### Benefits of using automation

- **Rule driven segmentation** for smarter targeting

- **Data-driven insights** for real-time optimization

- **Streamlined workflow** from data integration to activation

- **Increased efficiency** across all ad channels

By leveraging Insights and first-party data together, Channable empowers you to make data-backed marketing decisions that actually move the needle for your ads and business.

## Turn your data into action
As marketing becomes increasingly data-driven, first-party data integration is no longer optional, it’s essential. It enables marketers to deliver the personalized and privacy-conscious experiences that today’s consumers expect.

Platforms like **Channable** make it simple to connect, interpret, and act on your data which turns your insights into intelligent automation.

**Ready to turn your first-party data into smarter campaigns?** [Discover how Channable can help](https://www.channable.com/).


First-party data integration for segmentation

In this quick guide, we'll explain what they are, how they work, and provide six compelling reasons why you should incorporate them into your digital marketing strategy.

## What are Responsive Display Ads  

[Responsive Display Ads](https://support.google.com/google-ads/answer/6363750?hl=en) are an ad format that are displayed across the [Google Display Network (GDN)](https://www.channable.com/blog/google-display-network-quick-guide): a collection of websites, videos, and apps where Google Ads can appear. This includes a wide range of platforms, from popular news websites to niche blogs and Google properties. 

Responsive Display Ads automatically adjust to fit various screen sizes and placements on the Google Display Network. By uploading a variety of assets (images, headlines, logos, videos, and descriptions) to Google Ads, you can create visually appealing ads that will be optimized for different devices and placements across websites, apps, YouTube, and Gmail.

## How Responsive Display Ads work 

Responsive Display Ads are designed to automatically adjust their size and format to fit different ad spaces. For example, if you sell eco-friendly athletic wear, you can upload various images, headlines, and descriptions and Google will create ad variations based on the placement. That means the ad could appear as a large image ad showcasing a model running in a forest on a sports news website; or it might appear as a smaller text ad with a simple headline like "Eco-friendly Fitness Gear" and a link to your website. 

### The key components of a Responsive Display Ad

To create a Responsive Display Ad, you'll need to provide the following elements: 

- **Headlines:** You can provide up to five short headlines (30 characters or less) and one long one (90 characters max). Your headline should be captivating enough to drive clicks, as it may appear without your description. 

- **Descriptions:** You can create up to five descriptions which highlight your unique selling points, product benefits, or any discounts you may be running. 

- **Images:** Google recommends using at least five images in both landscape (1200 x 628 pixels) and square (1200 x 1200 pixels) formats. 

- **Logos:** Provide two versions of your logo, e.g. landscape (1200 x 300 pixels) and square (1200 x 1200 pixels). 

- **Videos:** You can upload up to five videos, each around 30 seconds long. For optimal performance, use 16:9 for horizontal, 9:16 for vertical, and 1:1 for square formats. You can also enable Google to automatically generate a video based on the images and headlines provided.  

Once you've uploaded your campaign assets, Google's AI takes your ad components and tests different combinations to find the best fit for various placements, optimizing for performance. 

## Why Responsive Display Ads? 6 key benefits

Before Responsive Display Ads, advertisers faced the challenge of creating multiple static display ad versions for different placements. While this gives you more control over how your ads are presented, it’s a time-consuming process. That’s why RDAs have emerged as the go-to choice for advertisers looking to automate the ad creation process while maximizing results. 

Here are six benefits of using Responsive Display Ads: 

### 1. Flexibility

Responsive Display Ads offer a flexible approach to digital advertising. With just a few assets like images and headlines, you can enable Google to create ads that automatically adjust to fit a variety of screen sizes and ad placements—whether it’s a small smartphone screen or a large desktop monitor. Instead of creating an ad for each placement, you can create a single Responsive Display Ad and let Google do the rest. 

### 2. Wider reach

Unlike static display ads, which are limited to specific sizes and placements, Responsive Display Ads can adapt to various ad spaces and formats. As a result, RDAs can be displayed 

across a large variety of ad spaces on the Google Display Network. This means you can reach your target audience in more places than ever before, whether they’re browsing the web on their desktop, scrolling through their phone, or watching videos on a tablet. This expanded reach can help you increase brand awareness, encourage more website visits, and boost sales.

### 3. Cost-effectiveness

![Responsive Display Ads save time and money.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/hquvZJrlQiqt5c5xdFNG)

With Responsive Display Ads, you can save time and money while maximizing your advertising budget. By uploading a couple of ad assets that can be shown in various formats and sizes, you eliminate the need to create multiple ads for different placements. Google’s AI will automatically optimize your ad for clicks and conversions, ensuring that your budget is used efficiently. This means you can get more out of your advertising spend and achieve better results.

### 4. Enhanced creative efficiency 

As [Google's algorithm](https://www.google.com/intl/en/search/howsearchworks/how-search-works/ranking-results/) continuously tests different ad combinations to identify the most effective variations, it ensures that your ad creatives are always performing at their best. Additionally, RDAs significantly reduce the time required to launch ad campaigns. By automating the creation process, you can quickly generate a variety of ad formats and sizes, eliminating the need for manual adjustments and approvals. This quicker time to market allows you to drive immediate results.

### 5. Performance optimization

Google’s AI will continuously test and optimize your Responsive Display Ads to deliver the best possible performance. By analyzing user behavior and performance data, the AI can automatically adjust your ad’s delivery to maximize clicks, conversions, and other key metrics. This means you can be confident that your ads are always delivering the best possible results. 

### 6. Personalized ad messaging 

Responsive Display Ads allow you to deliver highly personalized ads to your audience based on user behavior or interests. You can also create RDAs with your product feed allowing you to deliver personalized ads based on past interactions. For example, if a visitor browses your website and shows interest in a specific product, you can retarget them with ads featuring the same or similar products. This level of personalization can increase clickthrough rates and potentially drive sales. 

## Start with Responsive Display Ads today    

Response Display Ads are a valuable tool for eCommerce businesses seeking to optimize their ad spend and improve performance. By automating repetitive tasks and leveraging data-driven insights, RDAs can help streamline ad campaigns, increase efficiency, and ultimately lead to better results. 

If you’re just starting out, exploring the potential of RDAs can be a valuable step towards maximizing your ROI. Ready to give RDAs a try? Remember, in the fast-paced world of online advertising, simplicity, automation, and optimization are key.

### Create high-performing RDAs with Channable 

![Create high-performing RDAs with Channable.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Ojsr4zZ3SMWKRqlKHL6X)

If you want to use your product feed to create Responsive Display Ads, Channable’s [Feed Management tool](https://www.channable.com/products/product-feed-management-tool) keeps your product information up-to-date and consistent across all of your platforms, including the Google Display Network. 

You can also create eye-catching visuals for your ad campaigns at scale with Channable's [Dynamic Image Editor](https://www.channable.com/products/dynamic-image-editor). Generate countless variations featuring real-time sale prices, special discounts, or new stock notifications - all directly from your product data. With the image editor, you can eliminate manual image editing and save valuable time while creating multiple image variations for RDA campaigns. 

No matter your growth stage, Channable provides all the key solutions businesses need to successfully advertise on Google, Amazon and Bol. [Find more information here](https://www.channable.com/signup).


6 reasons why you should run Responsive Display Ads

## What is an MPN?

“MPN” stands for “Manufacturer Part Number.” It is a unique alphanumeric code that manufacturers can assign to each of their products. This makes it easier for retailers, online advertisers, and buyers to identify products, which is especially useful when handling large volumes of similar items.

MPNs are global product identifiers, which means they make the products unmistakably identifiable, wherever they are sold throughout the world. They are generally inscribed directly on the product, on its packaging, in its user manual, or in the manufacturer’s product catalog. An MPN usually refers to a specific, replaceable part or accessory. If the item is available in multiple variants (such as different colors or finishes), each variant has its own MPN, so there is no way of mixing up different variants of the same item.

Some MPNs might refer to an entire assembly if it is sold as a single unit itself. Manufacturers often use “model numbers” instead of MPNs to refer to complete assemblies. However, some manufacturers use the terms “model number” and “MPN” interchangeably.

## Which types of products have MPNs?
MPNs are commonly used in many industries, especially where it’s essential to identify and choose exactly the right replacement or additional part to ensure a product will work as intended. This includes industries like:

- Electronics
- Automotive
- Engineering
- Machinery and power tool parts
- Plumbing and DIY

Some of these products are universal spare parts that may not be sold under a specific brand name. In cases like that, the MPN may be the only way for buyers to know they’re choosing the right part from the right manufacturer. In any case, MPNs are a definitive way for buyers to know they’re buying exactly what they need. 

Other types of product identifiers may also be used to identify the same product, as we will explain below.

## Why are MPNs important in digital marketing?

![Why are MPNs important in digital marketing.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ShLuz1R8ReWdYOsPQrWU)

Now that we’ve covered what an MPN is, let’s look at how these unique product identifiers can help you advertise products online more effectively.

Adding the correct MPN to your product descriptions makes it easier for buyers to find your clients’ products online. Based on the MPN, the buyer can be confident that they are ordering the right item. This is especially important when marketing products like these: 
Items that look identical to one another in photos.

- Items that are not necessarily brand-specific or even branded (such as wires, cords, or electronic components)
- Components (such as spare parts) belonging to a larger product, such as spark plugs, windshield wipers, or other car parts.

## How do MPNs benefit both sellers and buyers?

![How do MPNs benefit both sellers and buyers.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cWRhB5xlRhKbxc8rgV3A)

If you’re marketing on behalf of a seller that specializes in products like the ones mentioned above, using MPNs in your product descriptions on platforms like Amazon or eBay is a must. MPN product identifiers offer lots of benefits that help keep your clients and their customers happy:

- **MPNs make products easier to find online.** An experienced buyer (such as a procurement manager) will often simply search for products by Googling their MPN. The top search results for any MPN search will be links to sites like Amazon where the product is sold. That’s why it’s crucial to include the MPN in product descriptions.
- **Customers are more likely to choose the right product.** This cuts down on returns and saves time, money, and hassle for both the buyer and the seller.
- **MPNs build trust.** By ensuring customers that you’re offering genuine parts, you win their trust. This helps your products stand out from the ever-growing number of counterfeits and inferior, incompatible imitation products sold on eCommerce platforms.

## How do digital marketers use MPNs?

Add the MPN for each product as an attribute to the product description on whichever eCommerce platforms your client sells on. On platforms like eBay and Amazon, MPN is not specifically required, as you may use a different type of product identifier instead (see below). But as a rule, if your product has an MPN, it’s definitely worth adding, considering the benefits mentioned above.

In some cases, MPN product identifiers are a required attribute. When creating product descriptions in the [Google Merchant Center](https://support.google.com/merchants/answer/6324482?hl=en), MPN is usually an optional attribute, but it is required for products that do not have a Global Trade Item Number (GTIN).

To improve findability on platforms like Amazon, you can also include the MPN in your product name and description text, in addition to the MPN attribute field.

## MPN versus GTIN, SKU, UPC, EAN? What’s the difference?

As mentioned above, MPN is not the only system for identifying products. There are numerous product identification systems used in various industries and on various eCommerce platforms worldwide. Here’s a breakdown of the most common product identifiers you’ll encounter when creating product descriptions as a digital marketer:

### Global Trade Item Number (GTIN)

GTIN product identifiers are numeric codes used to identify products sold throughout the world. This is by far the most prevalent product identification system in the world today and it incorporates many other product identification systems. When listing products on digital marketplaces, GTINs are required for most types of products.

### Stock Keeping Units (SKUs)

These are codes that retailers assign to products for identification and inventory management purposes. Unlike MPNs, they are not assigned by the manufacturer, but by the retailer.

### Universal Product Code (UPC)

This is a specific type of product identifier within the GTIN system, which is primarily used in North America. It consists of a unique 12-number code (known as a GTIN-12 or UPC-A) used to identify each product. The code is also rendered in universally scannable barcode form.

### European Article Number (EAN) and Japanese Article Number (JAN)

These are regional variations of GTIN product identifiers used in Europe and Japan. EAN codes usually consist of 13 digits (known as GTIN-13). JAN codes are typically also 13 digits (GTIN-13), though some are only eight. Like UPC codes, EAN and JAN codes are also rendered in scannable barcode form.

### Brand

“Brand” is a product description attribute that you can use to specify the brand name under which the product is sold. Some universal products (like spare parts and universal electronic components) may not be sold under any specific brand name, which is why MPNs and other identifiers make them easier to find. 

[Google Merchant Center](https://www.channable.com/blog/google-merchant-center-next) recommends adding your store name as the [brand] attribute along with an MPN [mpn] for products that do not have a brand name.

### Other product identifiers

The International Standard Book Number (ISBN) system is used to identify books published since 1970. Each book title has a unique 10- or 13-digit ISBN code which must be included when selling and advertising books on eCommerce platforms like Amazon.

Some products, like collectibles, antiques, and custom-made products may have no product identifier. For products like those, leave the GTIN or MPN attributes blank in your product descriptions. Don’t add internal codes like SKUs or other identifiers, as these can render your product descriptions invalid or unfindable. 

The Google Merchant Center lets you enter a value of “false” under the attribute [identifier_exists] if you’re listing a product that doesn’t have a product identifier. Just be sure to check carefully, because simply adding a valid product identifier – if it exists – will make your product much easier to find online.

## Categorize your products the smart way

![Categorize your products the smart way.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/QDXATfe0TSm0UleZlb0v)

As you can see, MPNs are a great way to help buyers find exactly what they need, while also helping sellers' products stand out from the competition. Yet keeping an overview can be a challenge, especially when selling across multiple platforms.

If you're looking for an easy way to optimize, organize and categorize your products, learn more about how [Channable can help with our smart product categorization solutions](https://www.channable.com/products/smart-categorization).


Quick guide to MPN product identifiers for digital marketers

Whether you’re selling a product through Google, Facebook, or any other eCommerce channel, one of the most important steps is listing it in the right product category. Case in point: Having your best pumps (as in, shoes) appear among plumbing fixtures in home improvement doesn’t just mean you’re targeting the wrong audience, it depletes the trust shoppers have in your brand.

Today, tech-forward solutions can help you categorize your products accurately and automatically across all digital channels and marketplaces.

Dubbed “smart categorization,” these tools not only offer near-perfect accuracy, they transcend outdated methods like rule-based categorization, which involve manual back-end settings and imperfect data matching. 

Instead, smart categorization relies on machine learning to automate the process from end to end—eliminating hours of busywork, accelerating your time to market, and boosting your overall revenue.

Read on to learn what smart categorization is, how it works, and (most importantly) what it can do for your business.

## What is smart categorization?

Simply put, smart categorization means using artificial intelligence (AI) to automate the way you group and classify your products on different digital channels. In this way, it’s distinct from:

- **Manual categorization**, which requires you to select each product’s category line by line and channel by channel. Across hundreds or thousands of products and listings, this can quickly drain your team’s time and resources and lead to many avoidable human errors.

- **Rule-based categorization**, where you attempt to streamline manual processes with a set of pre-established—but often misapplied—rules. For instance, in the above example, a rule might mistakenly list a pair of high-heeled shoes with plumbing supplies because it’s trained to identify the word “pump” in a product’s name.

![smart_ categorization_artificial_intelligence_channable.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/waLln1AcSU6l9PrIsI6u)

On the other hand, smart tools automate the categorization process from end to end without being overly prescriptive. Many smart categorization solutions allow you to customize your settings across different products and channels and to easily oversee and override suggested categories.

## How it works

With smart categorization, a dynamic, AI-powered algorithm takes each product’s data and, using built-in pattern recognition, instantly matches it to the most relevant and specific product category for each eCommerce channel, according to its specific requirements.

This goes not only for existing products but for each new product you add to your feed, which will be processed and categorized in real-time.

![Smart categorization blog.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/pojK4ZWaRLexH2CwelEU)

The best part of machine learning is that, well, it learns. The more product data is processed—and the more you accept or adjust the algorithm’s suggestions—the more experienced and knowledgeable the AI will be, leading to an even faster and more granular output.

## The benefits of smart categorization

Compared to legacy processes like manual and rule-based categorization, AI-driven smart solutions promise greater:

- **Speed**, by instantly and automatically classifying your products at the click of a button

- **Precision**, by training on and learning from millions of detailed data points across a wide range of industries

- **Simplicity**, by adapting to the data structures and complex listing and categorization requirements of different digital channels

- **Value**, by ensuring the right products are shared with the right audiences for optimal sales revenue—and without the ongoing costs of manual maintenance

## Smart categorization in action

Channable offers a [smart categorization feature](https://www.channable.com/smart-categorization) as part of our frictionless feed management tool.

Our solution is unique because we use a tiered process to ensure all categorizations are carried out efficiently and effectively. 

![ai_powered_ algorithm_channable.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Em3B2xxeTDmGTBhtqTxl)

First, your product data is analyzed and optimized to fill in any missing fields and correct any formatting or filing issues. From there, our algorithm automatically sorts and categorizes your products.

Our accuracy rate is an industry-leading 97%—but, for those items that slip through the cracks, you can implement rules that categorize them with a click. Finally, you can review all suggested classifications before going live to confirm they meet the mark.

### The result? With Channable’s smart categorization feature, you can enjoy:

![smart_categorization_feature_channable.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/prAmohbqRRWC4ci2R0ms)

## Categorize your products the smart way with Channable

Channable makes it easy for online retailers and advertisers to optimize their product listings, boost their visibility on a range of digital channels and marketplaces, and connect with customers around the world.

If you want to learn more about our smart categorization feature and see it at work, book a live demo with one of our eCommerce experts today.


Why smart categorization means smarter digital marketing

Microsoft Vertical Ads is the new way to go if you want to optimize your advertising strategy. Powered by dynamic data feeds, they offer a more personalized way to reach audiences in specific categories. 

Vertical ads focus on the information potential customers are looking for, persuading them to buy your product by presenting them with rich ad experiences that stand out from the crowd. But how does this work and what are the benefits for your business?

In this article, we will not only explain how they work, we will also offer you a step-by-step guide on how to use Vertical Ads with Channable.  

## What are Microsoft Vertical Ads?

Microsoft’s latest addition to their ad solutions are Vertical Ads. These ads are aimed at specific industries and use industry-specific dynamic data feeds to create ads on the Microsoft Audience Network. 

The belief that customers search for very different types of information in different sectors lays at the foundation of the new ad solution. A customer looking for a place to buy groceries will have profoundly different search criteria than a customer looking to book a cruise for the summer. 

For groceries, store location, opening hours or organic attributes might be important points, the person looking to book a cruise will be interested in departure and destination ports and peer reviews.

Microsoft Vertical Ads have been created to address the needs of specific industries like automotive, travel and financial services. They use search intent data, combined with a deep understanding of user needs, offering a richer ad experience to potential buyers.

![Cars for sale search.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/iRThKElbSr2u41BDV9vc)

As Microsoft explains: 

> “Using Microsoft’s audience intelligence, you can provide the appropriate content to the right audience at the right time and drive consumers towards being lead-ready by delivering the content that they have demonstrated interest in”. At this time, Automotive is the only industry in which Vertical Ads are globally available, but other industries are expected to be added soon.

## The power of Automotive Vertical Ads: Delivering high-quality experiences for advertisers
![Experience visual.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/VpxgDVNBQAG43CnWju8G)

For users in the automotive space interested to start using Microsoft Vertical Ads in order to increase their business, Channable has created dedicated templates to easily feed the right data directly from your database into the ads. The templates will ensure the correct data to automatically be displayed in the correct fields in the Ads, enabling customers to go live faster. 

The partnership between Microsoft and Channable enables the automotive industry to break through in this crowded marketplace, while minimizing the time and resources generally required to set up and manage automotive campaigns. As Nitin Hegde, Principal Product Manager at Microsoft stated: 

>  “Microsoft Advertising is committed to delivering rich feed-based vertical ad products that engage consumers and deliver high-quality traffic for advertisers. We’re excited to partner with Channable, who have built-in support for our vertical feed formats and have recently added in schema validation and support for Automotive Inventory Ads."

According to Nitin Hedge, with Automotive Inventory ads now generally available in over 90+ markets, customers of Channable and Microsoft Advertising should find it easy to get up and running and begin capturing high-quality leads from across the Microsoft Advertising network. 

## 4 reasons why adding Microsoft Vertical Ads to your advertising portfolio is a great idea

<iframe width="900" height="410" src="https://www.microsoft.com/en/videoplayer/embed/RE4XKPB?pid=11ab4f8e-8240-529e-f6ca-c32fcbcbc0a3video-" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

The Automotive industry has been through some challenging times in the past years and unfortunately they are not over yet. However, advertising opportunities for the industry are plentiful. 

Research has shown that online searches for automotive are up 17% since 2020 and 48% since 2019 (source: Microsoft internal data, US, January 2019 - December 2021) on the Microsoft Search Network, and Search was the most used digital channel across automotive buyers.

This means that there are many opportunities to reach automotive shoppers in the search for their perfect ride. Imagine what adding personalized contextual ads can do for their experience and decision making process! The benefits of Vertical Ads in this process are clear:

### 1. Richer experience

In Microsoft Vertical Ads, automotive sellers can increase the click-through-rate (CTR) by offering a richer experience by showcasing good images with timely and relevant information. 

Displaying mileage, price, trims, color and other details at a first glance helps potential buyers to shorten the customer journey and decision-making process. 

Furthermore, the setup of these ads already enhances engagement before the audience has even clicked the ad.  

### 2. More volume

With these ads, it is much easier to reach car shoppers that are closer to the transaction stage of the customer decision journey where they make a purchase. 

Reaching them in the stage where they are making comparisons is the best time to connect, leading to higher volume. 

### 3. Saving time

Vertical Ads save marketers valuable time, as they eliminate the need to create individual ads for the Microsoft Audience Network. 

Data and images can be uploaded in bulk and will automatically create audience ads or search ads. If your potential buyer has shown interest in specific items, Microsoft will match the items in your feed by using AI. The feeds are easy to set up. 

### 4. Better results

No keywords are required for these ads, as Microsoft AI dynamically generates them. You can use feeds to generate your ads faster, also ensuring accuracy as inventory and prices change. With tracking templates and conversion goals, you can optimize your Microsoft Vertical Ads. 

Tracking templates can be added at different levels; account, campaign, ad, ad group, keyword or feed item. By using URL tracking, you will know precisely how visitors got to your website. 

Standard performance reports can be downloaded by navigating to **Reports** > **Reports** > **Performance** > either **Campaign**, **Ad**, or **Keyword**, and feed item reporting is also available for Vertical ads.

In general, the results in Automotive are very positive. A 2021 internal report by Microsoft showed that advertisers running Automotive Ads on average saw the following results: 

-  6-15% incremental click rate lift
-  3-8% conversion rate lift
-  28-40% lower cost per click than their corresponding non-brand targeted text ads 

Paul Schuurhof, Performance Lead Automotive Mediaventions, [Gaspedaal](https://www.gaspedaal.nl/){nofollow} is pleased with the results: 

![Quote.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/zEU7PcrDS2MuRONhCQOg)

## How to create Microsoft Vertical Ads with Channable – a step-by-step guide

Adding new data feeds through Channable is very easy. Below, you will find a step-by-step guide to set this up for your Vertical Ads: 

1. Go to “feeds” and click on “add new feed” 
 ![pasted image - 0.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ORXO2jpTS6ogsVw567zi)

2. Search for “Microsoft Vertical Ads” and select it.
![pasted image - 01.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/X2H4vlrmRNmYA4vM0vs1)

3. Choose the country you want to target and select “Automotive Inventory Ads” as the market. Next, give your feed a name and click “Continue”.
![pasted image - 02.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/MtJRz1zWROaMbvCAHGnf)
 
4. There is no need to set a category. You can skip this step.
![pasted image - 03.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/GbOchnhZRxCS5P8o7P3K)

5. Use the rules to optimize your ads.
![pasted image - 04.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/hOfXtrsQUCnciJd9UYan)
 
6. Map your fields to the required fields. When you are done, click on “Save and run”
![pasted image - 05.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/jmgnj4XNTsanIeoy6bU1)

7. Check the quality of your feed and try to implement the recommendations.

![pasted image - 06.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/XBXS8hhGSvOtQfyqZKOl)

8. Check the preview of your feed and copy the created feed URL into Microsoft Vertical Ads.
![pasted image - 07.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/rof62BGPR1K1yfjbD8Qk)

After completing these steps, you are set up for success and ready to start enjoying the benefits of Microsoft Vertical Ads. As soon as the Ads for other categories (Travel and Finance) are released, templates will be made available for those categories as well. 

Why wait? Get a head start on the competition and start enjoying the benefits for your business now. Learn more on [the website](https://www.channable.com/).

> If you are not a Microsoft Advertising customer yet, we have partnered with Microsoft Advertising to offer you an introductory coupon to get started. Please visit [Contact sales - Microsoft Advertising](https://about.ads.microsoft.com/en-us/resources/support/contact-sales?s_cid=en-us-acq-onemsft-src_mpn-sub_0-flx_verticalads) and submit the form.  

Microsoft Vertical Ads: How to use them with Channable

Using the right technology makes every company a more successful one, and our focus on shipping powerful features means that Channable customers all over the world can experience the full benefits of our platform to scale their online sales no matter the size.

Many customers face one problem when they scale their online sales: as they grow, so does the volume of their products within Channable – this inadvertently increases the time it takes to manage products on multiple channels with large amounts of data. 


## Next-generation production categorization
![Banner site 97- accuarcy.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/FHfAaAN9SSq8MaaFQPFM)

Today, we’re delighted to announce that we’re launching **a brand new feature that allows 
advertisers to instantly categorize millions of products** for Google Shopping, Facebook, Ebay, and many more channels. 

Product categorization when done manually or in a rule-based way can take an incredible amount of time and resources, dragging down the setup time and speed to market your product, which means you’ll either waste time doing manual work or lose competitive advantage – or both! 

That's why our product team has created this new way to categorize products – a feature that allows you to:

- **Go to market faster** by instantly categorizing millions of products 

- **Enjoy reduced channels and marketplace setup time ** by up to 80%

- **Categorize millions of products** for Google Shopping, Facebook, Snapchat, and many other channels and marketplaces

- **Gain flexibility ** by deciding what and how many products should be smartly categorized and how to apply custom rules

- **Get up to 97% accuracy through our machine learning algorithm**, which analyzes millions of data points across different industries and assortments 

- **Achieve real-time categorization** for any new products that enter your feed

## Leveraging the power of machine learning

How does this new feature help you achieve more in less time? 

In machine learning, computers solve hard problems by training them on huge data sets. By analyzing thousands of examples and gradually learning to recognize the patterns, this next-gen technology gives you the ability to work in a more seamless way, without manually doing any work – all while achieving a highly optimized feed. 

This practice works in many cases, and in fact, we use it for our **Smart Categorization **feature so that the more product data we process, the better and more instant the results will be.

Ready to start automation of this process? You can achieve these benefits while saving your team members valuable time by leveraging **Smart Categorization **for your online marketing. 

That’s it for now. Until the next product update! 👋

Ready to future-proof your online sales strategy? Get started with [Smart Categorization](https://www.channable.com/smart-categorization) now. 

New: Smart Categorization brings AI technology to your product feed 

Next to good data feed hygiene and maintenance, it's crucial to regularly update your product data. But what exactly does that mean, and how does it affect your ads and marketing practices?
 
Channable is here to explain why frequent eCommerce product updates are important and how an automation solution can make this process smooth and easy.

## The reality of managing multiple ads with your product feed
When you start advertising on [Google Ads](https://www.channable.com/products/ppc-tool/google-ads) or through third-party [eCommerce integrations](https://www.channable.com/integrations?sort=featured) like comparison shopping engines and affiliate networks, you'll quickly notice that they often require your product information in various formats, differing from what's on your webshop.

This means you'll need to modify your product feed to match each platform's specific requirements. If you're [utilizing several third parties](https://iceclog.com/the-importance-of-real-time-data-in-e-commerce-operations/), this can lead to multiple, different product feed configurations, becoming overwhelming to manage.

## Getting your product feed optimized
Using a [data feed management solution](https://www.channable.com/products/product-feed-management-tool) like Channable, you can upload your data feed and connect it multiple times in different ways. You can then modify the product information for each version to match the specific requirements of your chosen platform.
 
With Channable’s powerful 'if-then' rules, you can easily configure your product information to meet the demands of every connection, ensuring accurate **eCommerce product updates**.

## Stay up-to-date with flexible daily data syncs
Channable’s automation not only gives you the power to easily configure your product feed but also allows you more control over many aspects of your connections.

One impactful feature is daily data syncs. This refers to how often your product information is updated on third-party platforms. In today's competitive online landscape, keeping your product information and stock levels up-to-date across all channels is paramount.
 ![Automated Product Feed updates-02.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmcngcmfzd1pl07w46v92gykr)
This not only saves you time managing all your merchant accounts but can also save you money by preventing wasted ad spend on advertising out-of-stock products. We're talking about truly **automated product feed updates** that make a real difference.

We've recently enhanced our daily data sync options to provide even more flexibility:
![Automated Product Feed updates-03.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmcngcmg9d0iy07uqfp9frxur)
- **CORE Standard**: 1x per day

- **CORE Plus**: Up to 3x per day

- **CORE Pro**: Up to 24x per day

This new tiered structure makes it easier than ever to choose the right frequency for your business needs.
![Automated Product Feed updates-04.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmcngcmg7d1pq07w45kb82elh)
### When 1x per day works:
- Your inventory and pricing stay mostly stable.

- You're not adding new products frequently.

- Product attributes (e.g., titles, descriptions) don't change often.

- You're not running time-sensitive promotions or flash sales.

- Minor delays in updates won't significantly impact performance.

### When you need more frequent data syncs:
- Inventory or pricing changes throughout the day.

- New products need to go live quickly.

- Product data is regularly optimized for performance.

- You run flash sales, promotions, or frequent campaigns.

- Real-time accuracy drives your ad performance and sales.

If you’re adding new products to your feed often, if your prices change throughout the day, or if you have upcoming flash sales, more frequent data syncs are your opportunity to ensure real-time accuracy and maximize your ad performance. It's the simple, powerful solution to a very expensive problem, offering truly **automated product feed updates**.

**Some of the key benefits of frequent data syncs include:**

- **Always accurate stock**: Product stock levels are always up to date across multiple channels, preventing sales of unavailable items.

- **Correct pricing**: Prices are advertised correctly, eliminating the need for manual updates within each channel’s merchant center.

- **Seamless sales & promotions**: Sale prices can be set or switched with ease, perfect for flash sales or seasonal campaigns.

- **Improved performance**: Up-to-date product information leads to higher quality scores and greater visibility for all your listings, driving more sales. These consistent eCommerce product updates are critical for success.

## How to get started with utilizing daily data syncs
With Channable, the default number of data syncs for every account is automatically once per day. However, for many advertisers, the benefits of multiple daily data syncs lead them to update their feeds much more frequently, even down to every hour. This level of **automated product feed updates** has a massive impact.

If you’re already managing multiple marketplaces or channels, or your business is growing fast, you can’t afford to have outdated listings slowing you down.

Ready to enhance your **eCommerce product updates**? Find more information on how to adjust your [data sync frequency](https://www.channable.com/extra-runs) via our [help center](https://helpcenter.channable.com/hc/en-us) or contact our support team with any questions!


How automated product feed updates to your eCommerce listings can help drive online sales

In April 2020 product listings on <a href="/blog/blog-google-shopping-free-ads-what-you-need-to-know-for-ecommerce">Google Shopping have become partially free in the US</a>. This change refers to the Google Shopping tab that you can find on top of your search page. Important to know: The good old paid Shopping ads will continue to exist and the new organic listings will be complementary. Using both free product listings and Shopping ads together is the new recommended practice by Google.

The shift to free search results in the Shopping tab is intended to help merchants connect with more customers. Since the launch in the US, <a href="https://blog.google/around-the-globe/google-europe/powering-economic-recovery-through-retail">Google reports</a> that merchants have seen an average of 50% more clicks and 100% more impressions across free listings and ads on the Shopping tab. Small and medium-sized sellers are said to profit the most from this increase in engagement.

Slowly but surely, this new structure is being rolled out in other parts of the world, including Europe, starting mid-October 2020.
<h2>What will change and how does it affect me as a merchant?</h2>
<ul markdown>
 	<li>
<h3>**Layout and order of the Shopping tab**</h3>
</li>
</ul>
With two types of listings in the Shopping tab, its layout will change. On top of the search results, you will still see the first row with paid Shopping ads, followed by free listings underneath.

<img class="aligncenter size-full wp-image-28521" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Zd4K2Ph7Qx6jVzIhY2kp" alt="" width="918" height="768" />
<ul markdown>
 	<li>
<h3>**Merchant Center &amp; surfaces across Google**</h3>
</li>
</ul>
In order to showcase your products for free on Google Shopping (and other shopping-related Google surfaces in the long run), you have to <a href="https://support.google.com/merchants/answer/9199328?hl=en&amp;ref_topic=9240261" target="_blank" rel="noopener noreferrer">participate in the program for surfaces across Google</a>.

**If you currently have an account in the Google Merchant Center** and your product feed is already integrated, you can simply opt-in to the new ‘surfaces across Google’ infrastructure within your MC.

**If you are new to Google Shopping**, you first need to set up an MC account, <a href="/blog/blog-how-to-successfully-advertize-google-shopping" target="_blank" rel="noopener noreferrer">learn here how to successfully get started</a>.

Next to that, you can also opt into the <a href="https://support.google.com/merchants/answer/9825611?hl=en" target="_blank" rel="noopener noreferrer">local surfaces across Google program</a> to qualify your items for ‘local listings’, including information about your physical store (such as product availability, store hours, directions, phone number, or approximate distance from the user), letting users know that a product they are searching for is available in a physical store close to them.
<ul markdown>
 	<li>
<h3>**Your product feed must meet even higher standards**</h3>
</li>
</ul>
As always, when something is free of financial charges, we expect an increased demand and more competition among merchants on the Shopping tab. Therefore, it is essential that your product data comes in the best state possible. Since Google Shopping works with a feed format, <a href="https://support.google.com/merchants/answer/7052112?hl=en">it requires certain data specifications</a>. In order to meet these specifications and deliver high-quality product data, you need to [optimize your product feed](https://www.channable.com/integrations/google-shopping-feed). The ultimate goal (and strategy to get ahead of the competition) is to deliver all your product information in a format that triggers a match between consumer search queries and your products.
<blockquote>One example is a perfect title structure, including the most relevant keywords at the beginning of each product title. Google uses titles to detect related keywords that match search queries. Channable can help you to optimize your title structures through <a href="https://helpcenter.channable.com/hc/en-us/articles/360011018360-Rule-combine-value" target="_blank" rel="noopener noreferrer">smart rules, such as the ‘combine value’ rule</a> and to profit from your own dynamic feed information!</blockquote>
<a href="/blog/blog-how-to-successfully-advertize-google-shopping" target="_blank" rel="noopener noreferrer">Find more useful tips for all mandatory Google Shopping fields in this blog.</a>
<h2>An extra tip from Channable: Constant data updates are key!</h2>
Next to good feed hygiene and maintenance, it is important to update your product data on Google Shopping (and in the MC) on a regular basis. In the Channable tool, the default schedule for data runs of every feed connection is once a day. Especially now, during the busiest eCommerce quarter of the year, combined with increased penetration of the Shopping tab, more frequent data updates on your marketing channels can make a crucial difference.

**Our solution for this is ‘Extra Runs’!** With extra runs, your data is retrieved several times a day (up to the hour) and exported to the channels you selected, among others Google Shopping.

Even better: We are proud to announce that we have recently taken the next step in adapting our infrastructure to facilitate more frequent data updates with less effort and we would like to share this success with you!

We have chosen to replace the current pricing packages (run maximum every 2 hours for an extra 50% of the price of your base subscription, and every hour for an extra 100%). From October 1st, 2020 with a single package: up to 24 runs per day for 50% extra of the price of your base subscription.

Request your extra runs and find more information via this **help center article** or contact our support team (<a href="mailto:support@channable.com">support@channable.com</a>) with any questions!


Free listings on the Google Shopping tab are coming to Europe: Here is all you need to know

But first, what is a feed management tool? A feed management tool sends your product data to selected price comparison sites, marketplaces, and affiliate networks.

It allows you to quickly and easily customize your product data for optimal viewing on numerous export platforms such as Amazon, Google Shopping, or Idealo. These connections are not only relevant to e-commerce platforms/online shops and marketing agencies, but also to airlines, job agencies, and/or real estate agencies.

By using a feed management tool, you can easily add and customize your data. Allowing your products to be optimally presented to reach the largest audience.

But before you jump into the jungle of feed management tools, here are the five tips.
<h3>1. The price</h3>
**Your budget**
From a few euros, a month to thousands - everything is possible. First, ask yourself how much money you want to invest in a feed management tool. Measure now how many sales you make per month, and project what could be made with the different pricing models. The main goal of a feed management tool is to increase your online reach. So, make sure that investing in a platform that will pay off.

**A lot or little - what is best?**
What features does a tool need to offer to meet your needs? Consider if a low-priced feed management tool and its features will meet your expectations. An expensive service is not necessarily better than a cheap one.

**Time and cost saved**
A good feed management tool will save you a lot of time and money. Consider how much time you are currently putting into your feeds, and then calculate the potential time savings with a feed management tool. If the feed management tool greatly reduces the calculated personnel costs, you will have an indication of the tool cost vs work hours.

**Different pricing models**
Most feed management tools offer different pricing models. Think about what's important to you in a tool. Do you want to offer your products on as many marketplaces as possible or do you only have a set amount of export channels in mind? The same applies to contracts and commitments. Some providers only offer annual contracts, others allow you to change your <a href="/pricing?currency=eur">pricing model</a> monthly. With Channable, you can adjust your pricing model to your changing needs every month, keeping you flexible.
<h3>2. User-friendliness</h3>
Who has the time to learn a tool that takes weeks? A program should be easy to use and self-explanatory. Make sure your selected tool meets the following requirements:

**Intuitive interface**
In a good tool, you should find your way right off the bat without having to search for functionalities. The layout should be clearly structured and easy to use.

**Request a demo**
Will a free demo be offered before you choose a tool? Can you test the tool for free to see if it fits your needs? If a trial is offered, you should definitely test it first. With Channable, you can test the tool for as long as you want. Giving you the chance to get acquainted with the functions, without stress.

**Support &amp; Help Center**
Is free support offered? How, and when can they be reached? Do they offer support in your native language? These are all questions that you should ask. Is there a help center? You probably do not want to email or call for every small question. Look at the website of the tool to see whether a <a href="https://support.channable.com/hc/en-us">help center</a> or "how-to" article can clarify any issues you may have.
<h3>3. Which export platforms are offered?</h3>
<img class="wp-image-7263 size-full aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/57N5YnFoRL2RRNa7Sm1A" alt="" width="696" height="348" />

You probably already know which <a href="/integrations">export platforms</a> you want to sell on. Make sure your favorite price comparison sites, affiliate networks, and marketplaces are supported by the tool you choose. This information can usually be found on the website of the tool. If your desired export channel is not yet supported, Channable also has the option to create it, just contact us!
<h3>4. Functions</h3>
While some functions are nice-to-have, others are essential to function at 100%. Weigh what you think is important and what is not.

**Setup**
First, you should clarify whether you can easily connect your online shop/e-commerce platform with your chosen feed management tool. Does the tool support a connection to your store provider (Magento, [Shopify](https://www.channable.com/integrations/shopify), Prestashop, etc.)? Or do you have the option to upload your data feed in other formats e.g. CSV or XML? Is it possible to combine different formats from different sources?

**Data feed optimization**
Once you have imported your data, see what features the tool offers, such as:
<ul markdown>
 	<li>Automatic item categorization</li>
 	<li>Easy exporting to marketplaces/API connections</li>
 	<li>Ability to personalize your feed</li>
 	<li>Create custom rules e.g. to change values or exclude products that are no longer in stock.</li>
</ul>
**Order synchronization**
Find out if your potential feed management tool offers order connections to the marketplaces you need. With <a href="/products/marketplace-integrator">order connections</a>, your orders are forwarded in real-time from a marketplace (such as Amazon) to your online shop. Saving time and manpower.

**Google Analytics**
Data is an important asset for seeing how your items perform and where you sell the most. Look into whether there is<a href="/blog/blog-analytics-insights-for-better-performance"> Google Analytics</a> connectivity with your feed management tool of choice.

**Google Ads (AdWords) editor tool**
Do not forget the power of Google in your advertising strategy. When you advertise on Google, you increase your reach enormously. Does your feed management tool offer the opportunity to easily advertise with <a href="/products/ppc-tool">Google Ads</a>?
<h3>5. Quality of technical support</h3>
A good quality tool is important, especially if unforeseen errors occur or you are having issues with your data feed. Will the tool you use inform you if an error occurs?

Will you be getting the support you need from a knowledgeable technical team? How often is your data updated? How fast is the loading time? These are all factors that you should include in your selection of a tool and its support.
<h3>What should marketing agencies consider?</h3>
Are you working for a marketing agency and looking for a solution to optimize your clients' online strategy? Ask yourself the following questions, to find out which tool suits you and your customer the best:
<ul markdown>
 	<li>Is there a price model specifically for agencies?</li>
 	<li>Is it possible to give your customers access to the feed management tool?</li>
 	<li>Can different customer projects be managed in one account?</li>
</ul>
Many <a href="/partners">marketing agencies</a> already use and trust Channable. By using the Channable tool, agencies can easily improve their customers' feed quality. Saving a tremendous amount of time and resources, by allowing customization from both customers and the agency itself.

If you need more information about Channable’s feed management tool, please feel free to get in contact. The team is always happy to answer a call or email. Or sign up for a free demo and test an account for yourself.

How do I find the perfect feed management tool?

Adapting the numerical data in your product feed to the specifications of all your chosen online marketing channels can be a challenge. Prices, discounts, promotions, taxes, and fees come in different formats with a variety of different decimal separators. Imagine having to modify all figures to comply with Google Shopping, Criteo, and Amazon’s required format because yours is different.
<h3>How you could do it before?</h3>
Channable has always been able to help you modify your numerical information. You could create a set of rules to ensure the modifications would be applied. Combing rules such as ‘<a href="https://support.channable.com/hc/en-us/articles/115002827945-Rule-round-number" target="_blank" rel="noopener noreferrer">round number</a>’ and any <a href="https://support.channable.com/hc/en-us/articles/115002818089-Rule-calculate-" target="_blank" rel="noopener noreferrer">‘calculate</a>’ rule can help improve your information in your data feed. Unfortunately, it was not guaranteed that numbers in your data feed with irregular decimal separators would be successfully modified.
<h3>Channable’s awesome new rule</h3>
As the Channable team is made up of perfectionists, it was important to make this experience as efficient as possible. Therefore, what you could previously do in 4 clicks now only takes one. This revolutionary reformat number rule allows you to switch your decimal separator to the format you desire. Here’s how it looks in the tool:

<img class="size-full wp-image-16471 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/m9Mx4yqYQXa7HpbjyEAK" alt="Format number rule in Channable" width="1339" height="518" />

<em>Note: It is important that this rule is always the last numerical rule that you apply. For instance, if you’re wanting to modify the process with a discount percentage then it is most convenient to use the reformat number rule later.</em>

Channable’s rules allow you to make powerful modifications to your data. There is a long list of rules that you can apply to help you to easily improve the data in your product data feed. Modifying descriptions, optimizing titles, and filtering out products with low stock levels are just some examples of the options available. Interested? Feel free to <a href="mailto:support@channable.com">contact the technical support team</a>, who will be happy to advise you on which rules can help you to optimize your feed.



Reformat the numbers in your feed

<span style="font-weight: 400;">Some examples of when a data feed is used in online marketing for travel include:</span>
<ul markdown>
 	<li style="font-weight: 400;"><span style="font-weight: 400;"><a href="/blog/blog-why-integrate-social-media-into-your-marketing-strategy">Using social media</a>, like Facebook or Instagram, for retargeting and prospecting</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Advertising with affiliate platforms such as Criteo and TradeDoubler</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">PPC campaigns for Google Ads and/or Microsoft advertising</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Retargeting campaigns with Google display</span></li>
</ul>
<span style="font-weight: 400;">Many of Channable’s clients operating in the European travel industry, such as <a href="/success-stories/norwegians-innovative-automation-based-on-channable-feeds">Norwegian Air Shuttle</a>, Pierre et Vacances/Center Parcs, and RIU hotels, are using Channable to perfect their complex data feeds. Channable has now become an integral part of their digital marketing strategies. Whilst their strategies differ, Channable has proven to be the perfect solution for a large portion of their online marketing activities. Their uses of Channable will be covered in this blog to provide other travel industry players with the possibilities feed management can open and problems it can solve. </span>
<h2>Create specific accommodation ads for each social media audience</h2>
Social networks, such as [Facebook](https://www.channable.com/integrations/facebook-product-feed), Instagram, Pinterest, or Snapchat, allow companies to reach their target audiences in a more specific and profitable way, compared to traditional channels. Many travel sector brands supply the social media networks with a manually created Excel or CSV files containing their offerings to benefit from the platforms advertising opportunities. However, each platform serves a different audience, and a travel company will need to ensure the right message is sent per audience. Therefore, it is necessary to tailor the file to the different audiences, but it is no easy feat.

By using a tool like Channable to easily restructure a feed and select which information is necessary for each social media channel, digital marketers in travel can properly make use of the potential social media platforms have to offer. In Channable, travel companies can even create separate projects to create feeds from information in different languages or for different countries.

Once the information is well structured, creating a travel data feed for each social media channel is simple. Channable has two tips that can help in creating personalized feeds for a travel company’s social media strategy:
<ul markdown>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Group services (hotels, routes, etc.) without making changes to the original feed. This way you can easily promote only certain services.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Add additional images and information by <a href="https://support.channable.com/hc/en-us/articles/115002826285-Can-I-combine-multiple-datafeeds-">combining import</a> feeds. You may have a separate feed with additional images. Instead of modifying your master feed, simply combine it within Channable’s setup step. You can then include a load more information to further personalize your messages. </span></li>
</ul>
<h2>Add UTM tags to measure website traffic easily</h2>
Jasnina, head of measurement and online attribution at RIU Hotels, identified Channable’s ability to add UTM tags as a perfect solution for measuring traffic and results. “<em>The correct measurement of traffic is fundamental, and this is achieved thanks to the possibility of customizing UTM tags. These tags allow you to define the hotels in each feed based on the measurement parameters that we want to indicate. In this way, it is very easy to analyze the traffic that comes from the different marketing channels we use</em>.”

<img class="alignnone wp-image-15701" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/pDoTxvpJTlC3C7s1Eo6b" alt="" width="977" height="535" />

<span style="font-weight: 400;">UTM tags provide travel businesses with more exhaustive performance data. They can then adapt marketing strategies based on the results obtained. It is easy to see which hotels and destinations are performing well in the countries that they are advertised in.</span>
<h2>Retarget to lower cart abandonment</h2>
It has been proven that retargeting can help improve sales, as it assists in retrieving website users who showed interest but did not yet purchase. Affiliate networks such as Criteo or TradeDoubler help to remain on those potential customer’s radars. In addition, display actions, like the one offered by Google, can help you achieve this goal. Retargeting is especially valuable for companies in the travel industry, as customers are more likely to be comparing prices and finalizing details before securing reservations.

<span style="font-weight: 400;">Channable has the specifications of over 2500 <a href="/integrations">channels</a> including hundreds of<a href="/integrations?channel=affiliate"> affiliate networks</a>. The built-in platform makes adapting your information to the requirements of the channel easy, so you can utilize more channels, faster. </span>
<h2>Automate Google Ads campaigns to generate more conversions</h2>
Channable’s SEA tool is a travel business’ perfect accompaniment for Google Ads or Microsoft Advertising. As it enables users to generate campaigns, ad groups, ads, and keywords from the information in a product feed. The simple template lets you build each level of your campaigns with dynamic values or static text. For travel companies, this can save heaps of time as hundreds of ads will be generated for every item in the feed. Maximizing each offering’s visibility with minimal effort.

<em>**Group offers/advertise the cheapest prices**</em>

<span style="font-weight: 400;">With Channable, you can group hotels by city or flights by destination. You could even go on to select the cheapest flight in the group and advertise on that price. For example, the headline of your ad could read “Flights to **New York** from **€80**.” As Channable fetches your import feed daily, the price will be updated accordingly. </span>

<img class="alignnone size-full wp-image-15702" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/vMxZekdR0OxynUDNNdLG" alt="" width="528" height="483" />

<em>**Ads updated constantly**</em>

<span style="font-weight: 400;">By updating the feed and therefore ads daily, the correct information will always be communicated. In addition, rules can be implemented to ensure that any service that is low in availability or undesirable is suppressed and its ads will be paused.</span>

<em>**Keywords created automatically**</em>

<span style="font-weight: 400;">Generating keywords from information in your feed is another common usage of Channable by travel companies. According to Ole Henrik Hasle, global digital media strategist at Norwegian, "<em>by including all possible routes and combinations, we went from 18,000 keywords created manually to 200,000 keywords. Thanks to this we were able to optimize our ads and improve the performance of our marketing budget</em>." Through combining two fields e.g. ‘to’ and ‘from’ cities to create keywords, Norwegian appears in more people’s search results.</span>
<h2>Create custom CSVs/XMLs for segmenting, organizing, and more</h2>
With a large data feed, travel companies often need to further dissect the feed into manageable data. Potentially per region, per KPI, or per price point. <a href="https://www.youtube.com/watch?time_continue=1&amp;v=kb6YMUa7XtI">Transforming the data into a simple CSV or XML</a> file is easy in Channable. By applying rules to the data, you can specify which data needs to be in the file and what is excluded, modify any names/descriptions (e.g. modifying the destination name ‘Charles de Gaulle’ to ‘Paris’), translate currencies to symbols, etc. As well as creating custom files for internal use, some travel companies build CSVs for other channels such as TripAdvisor.

Read more about our client’s success on our <a href="/success-stories">success story page</a>. If you work in the travel industry and are itching to get started with Channable’s easy-to-use tool, create a <a href="/signup" target="_blank" rel="noopener noreferrer">free trial</a> or just <a href="/contact">get in touch</a>. Channable can help you save time, which can be better spent on optimizing your strategy.

We have also created a special white paper focused on the Travel industry, where you can learn how to optimise for a successful data feed and how to automate your PPC campaigns thanks to Channable's feed management and PPC automation. Download and read all about it here:

<br><br/>
[form id="f9230338-ab7e-406b-a78f-7ddc3f8baa3d"]



Top feed marketing tips for travel companies

It was time to make the health check section a bit more user-friendly. Therefore, it has been renamed from "health check" to "quality check" and of course it has had a little upgrade at the same time.
<h3>What has changed</h3>
The quality check functionality is more extensive. You can now click on the items affected by the issue. Once you click, the tool will show you all the items that lack the specific information.

As examples speak better than words, let’s say that 39 items lack a description in your Google Shopping feed. With Channable’s quality check, you can now see exactly which ones, and you can even use the search bar to flick through them. The next step is still yours to make and would be to go to add this missing information by using the rules section to make your feed better and more complete.

<img class="size-full wp-image-13469 alignnone" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/botDK95gRuHyREQMZRpu" alt="New channable functionnality: quality check" width="1902" height="770" />
<h3>Harder, Better, Faster, Stronger</h3>
Not only is it easier for you to check the errors in your feed, but this functionality is even faster! Test it with your feeds to see how fast it is and start using it to improve the data in your export feeds.

New Channable feed quality check will give you more insights

Feed-based marketing is becoming more accessible to marketers thanks for product feed management tools. <a href="/blog/find-the-perfect-feed-management-tool">Product feed management tools</a> enable data feed optimization that enables optimized advertising on your chosen online marketing channels. Channable offers a <a href="/products/product-feed-management-tool">product feed manager</a> and therefore knows all about feed-based marketing. Channable's international expertise in the field of digital marketing and its product feed management tool is used by many industries for a lot of different marketing purposes.

<img class="aligncenter wp-image-13083 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/RNkFvZ4YTZqqXewtOcFg" alt="product feed Channable" width="600" height="1800" />

If you want to know more about how feed-based marketing can be useful for your business, <a href="mailto:support@channable.com">don't hesitate to contact us</a> for more info or <a href="/demo" target="_blank" rel="noopener noreferrer">for a demo</a>!

And if you like this infographic, feel free to share it on social media!

What is a product feed in marketing? [infographic]

As an online marketeer, you know the struggle of selling online. You have your own website, but that is not enough. You want to advertise on price comparison websites, marketplaces, affiliates and have lots of SEA campaigns running. To do so, you need a data feed - ideally one that is linked to your website and your actual shop system. This data feed can be used for your export platforms. But because the data feed requirements vary per platform, it is necessary to adjust your feed according to the standards of the platform.

For this task many people use feed management tools, like Channable. In a tool, like Channable, you are able to edit your feed with rules that are based on IF-THEN statements. <em>IF your price is empty, THEN exclude the product from the data feed.</em> Some rules will be specific to certain channels because they have specific requirements. Other rules might be needed for all exports in general, so it can be a real time saver to put them into the newly implemented master rule groups.

Master rule groups is a feature that Channable recently introduced. Normally, you would create rules for the export channel you have chosen. Whereas with master rule groups, you can create several groups and execute them for multiple exports. These rules are very convenient if you want to apply changes that are needed for multiple channels. Per export, you can select which master rules you want to apply. Below we’ll show a couple of examples of how you could use this new feature.
<ol>
 	<li>**Exclude seasonal products**
It’s winter, there is snow outside and your data feed contains winter coats but also beachwear, swimming suits and other summer fashion. At this time of year, you only want to advertise products that are relevant for this cold weather and exclude anything that is related to summer. With master rules you can easily do that for your entire product feed and won’t have to worry about it per channel.<img class="aligncenter wp-image-13271" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4p7Ff5RRCByWA1yWZllA" alt="" width="1200" height="558" /></li>
 	<li>**Exclude unwanted**
Does your feed contain HTML or textual discrepancies (e.g. unwanted capitals)? Do some items lack information like images, price etc.? These are issues in your feed that you certainly want to eliminate for any export. Use the master rules and you’ll save even more time!</li>
 	<li>**Exclude blacklisted products**
Some brands or categories are not meant to be advertised, so you usually blacklist them. Even if you work in travel, you might want to exclude certain destinations. Create a master rule group for the items you want to blacklist and be done with it forever!</li>
 	<li>**Exclude parent items**
Parent items or configurable products can be excluded in advance, so it’s easier for you to advertise only on the products on that you want to advertise.</li>
</ol>
In our <a href="https://support.channable.com/hc/en-us/articles/360015726134-What-are-master-rule-groups-" target="_blank" rel="noopener noreferrer">help center</a>, we explain how to implement master rules in even more detail.

One master rule to rule them all

<h2>What’s new?</h2>
If you’ve activated <a href="/products/marketplace-integrator" target="_blank" rel="noopener">Channable’s Order Connections</a>, you’ll already be benefiting from the synchronisation i.e. of order information, stock levels, track and trace status, from a marketplace such as Amazon or Bol.com straight into the backend of your online store.

The order information that Channable processes can now be downloaded as a CSV file.
<h2>Why would I want orders in a CSV?</h2>
Whilst an overview within Channable is very nice, many of you requested whether you could easily extract the information for your own information processing.

Having the CSV can be useful for your own documentation, reportage and record keeping.
<h2>How do I do it?</h2>
There’s a handy “Download as CSV” button in the bottom right corner of the order overview page within Channable. You can set a specific date range for the download, as otherwise the default is the previous month.

<img class="size-full wp-image-12541 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/vqzlfGPQSWEP1BQ8KLNh" alt=" Download Orders as CSV within Channable" width="1320" height="705" />
<h2>More Information?</h2>
For a screenshot and some more information about finding the order connection in Channable you can take a look at <a href="https://support.channable.com/hc/en-us/articles/360013185094-Download-orders-and-order-returns-as-CSV" target="_blank" rel="noopener">the help centre article</a>.

New Feature: Download Orders as a CSV

Google’s expanded ad template was introduced mid-2018. An <a href="https://support.google.com/google-ads/answer/7056544?hl=en" target="_blank" rel="noopener noreferrer">expanded Google ad</a> allows advertisers to write three headlines, as opposed to two, and an additional description of 90 characters. The ability to expand ads was warmly welcomed by the marketing commuting and Channable saw to implement the expanded text ads structure immediately. The additional headline and description are optional but give marketers an extra 120 characters to communicate more information.

<img class="aligncenter wp-image-12963 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/M8kWlwFnS82xHKXtv5k0" alt="" width="1500" height="561" />

This option to share more information is great news. Especially if your ad headlines currently only contain vital information and you feel limited for creativity. For example, you currently advertise on the brand name and your own USP but have little room for much else. This third headline gives you the option to add a second USP such as free shipping, a call to action, or temporary information such as seasonal promotional messages. With Channable’s dynamic template, automating expanded text ads and modifying a third headline is simplified. Notably as you can communicate dynamic information such as price or availability without pausing ads.
<h1>Sitelinks are also here!</h1>
To further improve your ad and click through rate, use sitelinks. They are also available in Channable’s ad templates. Sitelinks appear as additional URLs in a search ad and can provide users with immediate access to e.g. your phone number, your opening hours, special offers. You can have up to six sitelinks, and a minimum of two.

<img class="aligncenter wp-image-12964 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ZMjfY0vUQ36qbjJFE9OQ" alt="" width="1500" height="997" />

Sitelinks are great as you can edit them without creating new ads or losing performance data of your ads. Sitelinks also help you get a better understanding of your clicks and what information your potential customers want the most.

Improve and automate your Google ads with Channable’s dynamic expanded ad template. Then, watch your ad performance and click through rate boom. For a demo of the SEA tool, just <a href="/demo">fill out our demo form</a> and a Channable expert will be in contact asap.

Channable’s new and improved ad template: Google expanded ads and sitelinks

Channable is a tool that can convert your <a href="/integrations/xml-converter" target="_blank" rel="noopener">XML</a> to <a href="/integrations/csv-converter">CSV</a> (or even your Google Spreadsheet or TXT file), but the tool can be used for much more than just converting a file. This data feed management tool is perfect for managing, editing and working on your data. It will give you all the freedom to tweak your data in the easiest way possible and convert from many different types of files to a custom CSV or other. Channable can be THE solution for these issues: you face problems such as modifying data in hundreds of different Excel files, you have to combine data from different files with a different format, or you are facing difficulties editing fields in your file with the Excel formulas, etc.
<h2>On the import level</h2>
You can easily import your XML to convert it into a CSV later on. This is not the only supported format: XML, CSV, TXT or Google Spreadsheet are also accepted. The big advantage of Channable is that you can import more than one file and all of them can be with a totally different format. This is very useful if your data is spread across many files that are in different formats. Simply, import, combine or merge your XML, CSV, TXT or Google Spreadsheet.

<img class="size-full wp-image-12545 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/yKRP7GKTSIOGU2T1lvDa" alt="With Channable convert any file to create a new custom CSV" width="945" height="170" />
<em>Have a look at a short instruction here:</em>
<iframe src="https://www.youtube.com/embed/kb6YMUa7XtI" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
<h2>Edit and adapt all your data</h2>
One of the best features in Channable is the rule section. In that section, you can easily manage your data. This can be done with our IF-THEN statements, which are extremely powerful and yet so easy to use.
<h3>A non exhaustive list of what you can do with these rules:</h3>
<ul markdown>
 	<li>Set up actions which allow you to filter on data</li>
 	<li>Exclude data you don’t want to include in the CSV</li>
 	<li>Enrich your data by appending values such as an optimized description or brand name in any field</li>
 	<li>Limit a field to a certain amount of characters</li>
 	<li>Enrich your data by adding columns (fields) and filling them as desired</li>
</ul>
<img class="size-full wp-image-12550 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ebgLsKPKQImaASL1REwx" alt="Combine values with Channable rules" width="1327" height="496" />

This is one idea on how to use the rules within Channable but the possibilities are endless and it is way more user-friendly than Excel. If you want more ideas on what can be done, check out <a href="https://support.channable.com/hc/en-us/categories/115000535005-Rules" target="_blank" rel="noopener">our guides</a>.
<h2>Export your custom CSV</h2>
Once you’ve modified the data within the rules section, you can either export all the fields or select which ones you want to export to your new CSV. This way, you’ll avoid having too many useless fields in your newly made custom CSV file. Furthermore, decide in which order you want your data or what will be the names of the columns.

There are more conversion options in Channable than just XML to CSV; you can also create a TXT file, another XML file (also a unescaped XML file), a JSON file or even a RSS feed.

<img class="size-full wp-image-12548 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/2qUJDIKzQAK81VzzNL4Y" alt="Convert XML to csv with Channable" width="1174" height="136" />

Want to use Channable to manage your data? Then <a href="/pricing" target="_blank" rel="noopener">check which plan would suit you best</a> and <a href="/signup" target="_blank" rel="noopener">get started now</a>!

Convert any file to create a new custom CSV

<span style="font-weight: 400;">Understandably, not all of you have Valentine’s appropriate gifts. For those of you that do, we have some tips below, but there are other ways to boost website traffic and piggyback off this gift giving event. We’ve written this blog in three segments:</span>
<ul markdown>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">First, inspiration on how to incorporate Valentine's if you’re selling non-romantic items</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Second, tips for feed optimisation if you do sell Valentine's themed products</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Third, tips about how to use our <a href="/products/ppc-tool">Text Ads feature</a> to help with Valentine's promotion</span></li>
</ul>
<span style="font-weight: 400;">So without further ado, here is our Valentine’s how to:</span>
<h3><b>Be inspired this Valentine's</b></h3>
<span style="font-weight: 400;">This recommendation is for those of you that think you’re not Valentine's suited. There are some great examples online of how non-romantic brands advertise at this time of year. One way to do it is to </span><b>create content</b><span style="font-weight: 400;">. After all, some of the most searched for terms during February include gift ideas, outfit ideas, date ideas, etc. By creating Valentine’s content, you can engage with and inspire consumers in more creative ways to get them to visit your webshop. </span>

<span style="font-weight: 400;">You can easily distribute the content using Channable. If you already have your customers’ information in a data feed, you can easily upload this information into Channable and then create a custom CSV file containing this specific target market to send them the market specific content. </span>

<span style="font-weight: 400;">For instance, you could create a CSV with all customers who have bought a certain item in the recent past and create a </span><b>newsletter </b><span style="font-weight: 400;">for them promoting a certain product that’ll go perfectly with their recent purchase this Valentine’s Day. Get creative with puns like “No Valentine's date? Let us light up your life” if you’re a lamp seller, or “Does size really matter? Browse our sofas and judge for yourself” if you sell furniture.</span>

<img class="aligncenter wp-image-7772 " src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/SjAUa6wXScOg8Ko0B7k6" alt="" width="811" height="396" />

<span style="font-weight: 400;">
According to Google, one of the biggest target markets are men over this romantic period, who also tend to spend more on presents. Consider creating content specifically targeted to different markets and selling on the sites they frequently visit. Couples aren’t the only market this holiday, there has been a rise in gift exchange between colleagues, friends, and even pets!</span>
<h3><b>Valentines-ify your feed</b></h3>
<span style="font-weight: 400;">For those of you who are lucky enough to have more Valentine's appropriate items, such as gifts, jewellery and raunchier numbers, here are some ways to make your feeds even more attractive this Valentine's.</span>

<span style="font-weight: 400;">With Channable, you can easily incorporate keywords, search terms, and other information into product titles or descriptions. You can use keyword tools to find the most popular search terms, as many consumers are searching for unbranded terms and even location specific results. You can easily include values and expressions, like “perfect for Valentine's” to titles or descriptions in Channable, by using the</span><a href="https://support.channable.com/hc/en-us/articles/115002827625-Rule-combine-value" target="_blank" rel="noopener noreferrer"><b> “combine value”</b></a><span style="font-weight: 400;"> rule. It can also be used to meet consumer trends, such as the demand for more delivery options. By combining values such as the title and the delivery time, you can more easily communicate to the customer when the items will be delivered. Notably, to those customers that are perhaps a little late in finding a gift.</span>

<img class="alignnone wp-image-7773 " src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7irdIOc7RaymZwNKnZkd" alt="" width="871" height="264" />

<span style="font-weight: 400;">If you want to take Valentine's selling to the next step, you can adopt a</span><b> remarketing strategy</b><span style="font-weight: 400;"> with only your Valentine's appropriate items. Remarketing has been shown to help in lowering shopping cart abandonment. <a href="/integrations/facebook-product-feed">Facebook </a>is a popular remarketing channel as you can easily target specific genders, age-groups, etc. You can also set up specific Valentine's promotional lines within Channable and push it to Facebook. </span>

<span style="font-weight: 400;">You can now simply duplicate a feed within Channable to save you time in setting up a new one. To do this, you simply need to select Facebook from the selection of channels when adding a new feed. </span>
<h3><b>Romanticise your Text Ads</b></h3>
<span style="font-weight: 400;">Channable’s</span><a href="/products/ppc-tool"><span style="font-weight: 400;"> Text Ads feature</span></a><span style="font-weight: 400;"> can further help with the final touches of your Valentine's strategy. Make ads as specific and unique as possible with our dynamic templates. As mentioned above, many consumers search for unbranded keywords and terms not obviously related to Valentine's. Our dynamic fields can be used in the keywords section of building an ad to help increase your keyword compatibility. </span>

<span style="font-weight: 400;">If you choose to opt for faster delivery service over this busy period, you can even incorporate dynamic data values such as delivery date into your text ads with our, appropriately, pink </span><b>Ad Customisers.</b>

<img class="alignnone size-full wp-image-7774" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/WNM19zMWTWA4OXCQAvIg" alt="" width="1102" height="524" />
<h3><b>Go spread some Channa-love</b></h3>
<span style="font-weight: 400;">So whether you sell lamps, vacations, or more sensual accessories, Valentine's can be a season for everyone. To benefit from all of Channable’s features, just </span><a href="mailto:support@channable.com" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">get in touch</span></a><span style="font-weight: 400;"> or create a </span><a href="/signup" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">trial account</span></a><span style="font-weight: 400;">, and make sure your feeds are ready this Valentine's. Spread the love!</span>



The ultimate selling guide this Valentine’s Day from Channable

<h3>Een verschuiving in de vacaturemarkt</h3>
Vroeger keek je nog wel eens in de krant om een passende en leuke vacature te vinden, tegenwoordig gebeurt alles online. Niet zo gek ook, want de vacaturemarkt is een enorm dynamische en snelle markt geworden. Vacatures bereiken een steeds grotere doelgroep en het aantal reacties stijgt de pan uit. Reageren op een interessante vacature doe je dan ook direct, of uiterlijk binnen een paar dagen. Het plaatsen van vacatures en het verwijderen van vervulde vacatures wisselt zich in razendsnel tempo af. Bedrijven in deze markt kiezen er daarom steeds vaker voor om een datafeed te gebruiken voor het online adverteren van vacatures.

Dit gaat echter niet altijd zonder problemen. Het kan namelijk voorkomen dat de data niet voldoet aan de specificaties van het desbetreffende platform. Ook kost het veel tijd om elke keer als vacatures vervuld zijn, de advertenties handmatig te pauzeren en/of aan te passen op de platformen waar geadverteerd wordt. Er is gelukkig een manier om dit hele proces makkelijker te maken.
<h3>Voordelen van datafeed management</h3>
Een datafeed managementtool, zoals Channable, kan nuttig zijn voor zowel werkgevers, uitzendbureau’s en/of vacaturebanken (jobboards) omdat:
<ul markdown>
 	<li>het mogelijk is om vacatures voor de juiste doelgroep op het juiste moment te plaatsen</li>
 	<li>het tijd, geld en middelen bespaart <span style="font-weight: 400;">door </span><span style="font-weight: 400;"> </span><span style="font-weight: 400;">één dashboard te gebruiken om alle advertenties op externe platformen te beheren</span></li>
 	<li>potentiële werknemers altijd vacatures zien die nog niet vervuld zijn</li>
 	<li>je een stapje verder kunt gaan, door bijvoorbeeld te adverteren met het aantal vacatures in een bepaalde branche, stad of regio, of met een maximum voor salarissen in de branche</li>
 	<li>je eenvoudig op meerdere kanalen kunt adverteren (bijv. tekstadvertenties, display, retargeting etc).</li>
</ul>
Klinkt goed toch? Diverse bedrijven maken al gebruik van Channable om advertenties te creëren voor vacatures en zijn tevreden klanten. Een voorbeeld hiervan is Blue Mango Interactive, het marketingbureau van Randstad, <span style="font-weight: 400;">een van de meest toonaangevende bedrijven in de vacaturemarkt:</span>
<blockquote>
<p style="text-align: center;">‘Met meer dan 4.000 vacatures in 26 verschillende sectoren in 2402 steden door heel Nederland, is Randstad een van de grootste vacaturesites in Nederland. Dankzij de dynamische advertenties van Channable kunnen we alle vacatures van Randstad automatisch en in real-time creëren en activeren met behulp van zeer specifieke en dynamische zoekwoorden, ad copy en landingspagina's.’</p>
<p style="text-align: center;"><i>Gemma van Dorst - Search Specialist bij Blue Mango Interactive</i></p>
</blockquote>
<p style="text-align: left;">Channable biedt je de middelen om datafeeds te optimaliseren en aan te vullen naar de specificaties van meer dan duizend kanalen.</p>

<h3>De toepassing van dynamische tekstadvertenties in Channable</h3>
Als je een datafeed hebt ingeladen in Channable, kun je ook aan de slag met dynamische tekstadvertenties. Op basis van jouw datafeed kunnen campagnes, advertentiegroepen, advertenties en zoekwoorden opgezet worden. Door middel van het instellen van regels kun je ervoor zorgen dat advertenties automatisch gepauzeerd worden als de vacature vervuld is. Je kunt zelf bepalen welke velden uit de feed je wil gebruiken, alles is volledig naar wens aanpasbaar. Het is mogelijk om bijvoorbeeld campagnes op stad niveau in te stellen of advertenties gericht op een bepaalde branche. Je hebt maar één template nodig om honderden advertenties te genereren!

In het voorbeeld hieronder kun je zien hoe je honderden unieke advertenties kunt creëren op basis van de branche (industry), regio (region) en aantal vacatures. Je datafeed vult de dynamische velden automatisch in.

<img class="aligncenter size-large wp-image-7712" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4buZojcS8S5pphXehDgM" alt="" width="900" height="437" />

Deze feature van Channable is beschikbaar voor Google AdWords tekstadvertenties en is binnenkort ook beschikbaar voor Bing Ads! Probeer onze gratis proefversie, en ervaar zelf hoe gemakkelijk het is om vacatures te adverteren via een datafeed managementtool.

Advertise Job Vacancies Online with a Feed Management Tool

Automate your PPC strategy with Channable. Learn how to boost efficiency and performance across channels with intelligent ad automation.

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Google Ads | Channable Blog

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Multichannel eCommerce | Channable Blog

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API and Marketplaces | Channable Blog

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Webinars | Channable Blog

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Media | Channable Blog

Get the latest news from Channable's product releases, company milestones, team insights, and what’s coming next.

Company Updates | Channable Blog

Dive into the latest eCommerce news and trends. Learn how shifting consumer behavior and tech innovations are impacting online retail.

eCommerce Industry | Channable Blog

Keep up with Google’s latest changes and how they impact your PPC, SEO, and feed strategies, straight from Channable’s experts.

Google updates | Channable Blog

Stay updated with the latest in multichannel news. Explore trends, changes, and insights shaping the future of eCommerce.

Industry News | Channable Blog

Master Google Shopping PPC with step-by-step guides on feed optimisation, smart bidding, campaign structure, and scaling profitable ads.

Google Shopping PPC | Channable Blog

Guides on multi-client feed management for agencies and teams. Streamline workflows, scale feed optimisation, and reduce manual work.

Multi-Client Feed Management | Channable Blog

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Marketplace Growth Podcast | Channable Blog

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Whitepaper

[Miravia](https://www.miravia.es/) is a relatively new marketplace that launched in the Spanish market in November 2022. Since then, its growth has been unstoppable, becoming one of the most popular apps in Spain. 

Although the original idea was to focus on products within the fashion and beauty sectors, they have gradually incorporated new categories, making the marketplace increasingly comprehensive. However, their focus remains on lifestyle products. 

Miravia aims to bring together brands, consumers, and content creators in one space, fostering innovation. Among its standout features are the production of exclusive content by influencers and virtual tools to try out products. 

With a value proposition centered on experience and lifestyle, the products offered are oriented towards the mid to high-end market. The target audience consists of young Spanish consumers, aged 18 to 35. Miravia aims to provide a unique shopping experience, offering access to the latest trends in fashion, beauty, and lifestyle. To achieve this, the platform includes tools that allow brands to customize their stores, special campaigns to drive traffic to the marketplace, and integrated logistics. 

Miravia seeks to captivate Spanish consumers with high-quality products and connect customers and sellers in an advanced way. The platform is committed to supporting local sellers and Spanish brands in their digital expansion. Many renowned brands have already joined this initiative that promises to make a big impact, including Disney, Cecotec, Lego, Samsung, Dyson, L’Oreal Paris, Nivea, Braun, and Garnier.

## Why should you consider selling in Miravia? 
Here are a few reasons to add Miravia to the list of marketplaces you could start selling. 

## 2023, Miravia's first full year in the Spanish market, is a year full of great achievements: 

- TOP 5 in eCommerce platforms in the Spanish market
- ‘Marketplace Revelation 2023’ award 
- Most downloaded app for over 7 months in the shopping category
- TOP 3 highest-rated app
- TOP 5 most used app
- Exponential growth since December 2022
- Over 8,000 sellers and 800 brands selling through Official Store

![Promociones-en-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NpQDNfeRTt2nNWQQhNQy)

## Take advantage of the buzz this Marketplace is generating
As we mentioned earlier, Miravia is the talk of the town. One of the main reasons is due to the significant investment made by the Alibaba group for its launch. Therefore, if we add the lack of competition to the strong advertising investment being made, we have the perfect combination to decide to sell on Miravia.

## Improve your visibility as a local brand
One of Miravia's objectives is to offer more visibility to local sellers and national brands. One way to achieve this is by providing the possibility of creating official stores, where brands can design their own stores or virtual showcases, allowing all the products of a particular brand to be found in one place. Needless to say, this offers extra visibility to brands compared to retailers or intermediaries.

These official stores make navigation within the products of the same brand much easier, creating a more personalized and unified shopping experience.

Moreover, as Jorge Peláez, CEO of Farma2go, mentions in the following success story, Miravia gives much more visibility to the seller. In other marketplaces, the seller is much more unnoticed, and the purchase is practically anonymous. However, on Miravia, the seller has much more prominence.

![Farma2go-vendiendo-en-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/blqFf8MR56MrbFBgmIyQ)

## Including your product catalog on Miravia has no fixed cost
If you want to sell on Miravia, there will be no fixed costs associated. You will only pay commissions on what you sell, and these commissions are cheaper than on other major marketplaces. They range from 6% to 15% depending on the category and the type of seller. This allows you to try the platform without fixed costs and without needing to invest a lot of money.

Additionally, they offer the option to handle logistics (Delivery by Miravia), which can be a more convenient option for many sellers. In fact, this is the default option offered.

## Official Store or Marketplace: which type of store to choose?
To sell on Miravia, you should keep in mind that there are two types of stores:

1. Mall or Official Store: This type of store is exclusively for brands. Therefore, if you are not the brand owner or do not have exclusive distribution rights, this option is not for you.
![Tienda-oficial-en-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/rrmMJiLuT9KwYA1eWm26)

2. Marketplace: This is the model we can find in other marketplaces like Amazon. It is designed for multi-brand sellers.

## What types of logistics does Miravia offer?
Like most marketplaces, Miravia offers two types of logistics channels:

1. Delivery by Miravia (DBM): In this case, Miravia takes care of the shipping, ensuring an excellent experience for both sellers and buyers.
2. Delivery by Seller (DBS): Here, the Miravia Seller is responsible for the shipping. It is important to ensure good service to avoid penalties from the marketplace. This logistics model must be authorized by the marketplace and is primarily intended for sellers of bulky, heavy products or those containing hazardous materials.
3. Logistics by Miravia (LDM): This is the platform's fulfillment model launched at the end of 2023. This model has been increasingly prioritized since the beginning of the year and has numerous advantages:

- Better organic positioning in search results
- Operational cost efficiency through Miravia's warehouse with very competitive storage and shipping rates
- Free and environmentally friendly packaging
- Compensation insurance (up to €2000 per product)
- Optional services: bubble wrap, relabeling, withdrawal, etc.
- For consumers, delivery is improved in many cases (2 business days in the peninsula and 1 business day in Madrid), with free shipping and the option to choose between home delivery or collection points.

![Logística-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/6z3ieADlRxKj4khxZAA0)

To sell on Miravia, the options recommended by the marketplace itself are DBM and LDM. Additionally, these offer the most advantages:

- Miravia covers part of the shipping costs, especially resulting in a very competitive rate in the 0-5kg range.
- They take care of collecting the package from the seller's warehouse in the peninsula.
- You can create orders before 23:00 and they will collect them the next day.
- Deliveries are made within 24-48 hours.
- Sellers are not responsible for logistics disputes. Miravia takes responsibility.

## I want to start selling on Miravia. What are the first steps to follow?

The registration process to become a Miravia Seller is very simple.
1. First, you need to fill out the [following registration form](https://sell.miravia.es/home?source=pship_Channable).
2. Validation of your business. As mentioned before, there are two types of stores on Miravia: marketplace or official store. Depending on the one you choose, the documentation you need to provide will be different. Miravia will review all the information to ensure that your products fit with the platform. They will also evaluate your experience selling online.
3. Brand registration. To protect your products, it is important to register them as a brand. If you are not the brand owner but a distributor, you will need to prove that you have authorization from the brand to sell its products.
4. Setting up your store. Once you have been accepted as a Miravia Seller, you can start setting up your store. You will have an account manager to help you with all the steps you need to follow within the marketplace.

## How to integrate your catalog with Miravia
A fundamental step when selling on Miravia and setting up your store is integrating your catalog with this marketplace.

There are different ways to do this. You can do it manually or through one of the modules offered by your CMS. However, we warn you that these options will neither be the easiest to implement nor will they yield the best results.

There is also a way to integrate, optimize, and synchronize the catalog with Miravia automatically. At Channable, we have developed catalog integration with Miravia so that you can manage your catalog and orders centrally and without complications.

## How to configure your catalog with Miravia using Channable
Once you are a Miravia Seller, you can connect your catalog to Miravia through our [API connection](https://www.channable.com/products/marketplace-integrator).

## What to consider during the Miravia catalog configuration

- Categorize your products correctly. It is essential that your products appear in the correct category. To do this, you need to map your categories to those of Miravia. It sounds complicated, but you can do it in a few clicks.
- Optimize your product listing information. If you want your products to stand out from the competition and be attractive, you need to optimize your catalog information. You can use Channable's cause-effect rules for this. These rules allow you to filter products you don't want to sell, improve product descriptions and titles, modify prices, and much more.
- Pay special attention to photos. Miravia is very demanding with the quality of images and very strict with their dimensions.

Once the listing is configured, you can start sending products to Miravia. If there is any error in the product publication, a description of the error will appear, which you must resolve in the rules.

## Order connection with Miravia
To sell on Miravia, in addition to integrating your catalog with Miravia, it is also essential to add the order connection. This will allow you to manage all the orders coming from Miravia directly from the backend of your online store (regardless of whether it is developed with Magento, Shopify, or PrestaShop).

By managing all orders from a single place (you can use the order connection for other marketplaces like Amazon or Zalando, for example), you will maintain better control over your orders, save time managing them, and keep your stock synchronized with Miravia.

## Tips for selling on Miravia more organically
Miravia is a marketplace based on listings, so each seller has a different product page. Therefore, who will have greater visibility in search results? Of course, the one with the most optimized product page.

What kind of improvements can you make on the product page to [stand out and surpass the competition](https://www.channable.com/blog/mastering-marketplace-dynamics)?
- Avoid stockouts by keeping the catalog constantly synchronized.
- Group products with variants. This is especially important in categories like fashion, where it is recommended to group them by sizes and colors.
- Optimize the titles. Miravia allows titles of up to 250 characters. Pay attention to their structure, always adding relevant information such as the brand, model, and other attributes that help describe the product in more detail.
- Use attributes to enrich the product listings. Having them well-mapped will allow buyers to find your products using Miravia's search filters.
- Offer the best price.
- Ensure good ratios in the logistics service.
- Provide the best sales and after-sales management to guarantee positive user reviews.
- And last (but not least), strive to have the best decoration in your official store. It is your storefront within Miravia, don't forget that.

## Marketing Tools
Using marketing tools on Miravia is key to increasing the visibility of your products. These tools are diverse and through them, sellers have the opportunity to highlight new products, offer special discounts, or feature best-selling products. All these tools are available in the Seller Center (Marketing section). The types of tools available are:

- Store Promotion: Discounts on the entire catalog or part of the catalog where the seller has freedom over the percentage and the period. These discounts can be direct on the price or through coupons (regular or for new buyers). These promotions help increase the total basket and/or conversion rate.
- Launch Price: A tool to boost visibility and traffic for new products to start gaining better positioning.
- Miravia Campaigns: The best way to increase visibility and generate good performance metrics like reviews. These campaigns are divided according to their importance:
1. Mega: Special dates like Black Friday, Christmas, Summer Sales are part of this type of campaign. They are the most important campaigns on the platform.
2. A+: Also very relevant campaigns that include a variety of categories.
3. A: Focused on a specific category or brand launch.

- Sponsored Ads: Since the end of May, Miravia has a tool to position your products non-organically. This module is available to all sellers and among the benefits of using it are: increasing brand and/or product awareness, boosting sales, making decisions based on data through result monitoring, pay-per-click only, automation, and simplicity. There are three types of campaigns:

1. Automated: Choose a daily budget and the bid you consider competitive.
2. Specific Products: Select products manually, and the system chooses the most competitive bid for the seller.
3. Manual: The seller can create campaigns manually, selecting products and bids most convenient for them. 

One of its advantages is that it allows organizing campaigns to be more personalized as needed. One of the most important aspects of these tools is that Miravia offers you an 'Exclusive Dashboard' where you can analyze the most important metrics of your store and products so that sellers can make data-driven decisions.

## Miravia Academy
In the Seller Center, sellers have access to a training center called Miravia Academy, available to all sellers, where you can find all kinds of content from webinars and tutorials to infographics to become an expert on the platform.

## Could Miravia be relevant for a European Seller?
The answer is yes, for some months now, sellers/brands from the following countries can open a store on Miravia: France, Italy, Portugal, Netherlands, Belgium, Poland, Italy, Ireland.

Currently, Miravia is only available to Spanish consumers, but the Spanish market has shown exponential growth, up to 20% year after year in recent years, unlike the European market which has stagnated. Additionally, the Spanish market is worth over 40 billion euros, with an internet penetration rate of 90%. The age group that shops online the most is 16-34, which coincides with Miravia's target audience. Spanish consumers place an average of 4.7 orders per month, and more than 62% use marketplaces to search for products, with eight out of ten purchasing through these channels. This makes it a market with favorable conditions.

For these types of sellers, last-mile logistics becomes critical. Therefore, these sellers can activate our fulfillment service (LDM) as long as they verify that they have a Spanish VAT or operate through their own logistics (DBS) from their warehouses. In this regard, all we require is that the order preparation should be completed within 24 business hours and shipping time should be within a maximum of 5 days. We are increasingly seeing success stories from sellers in these countries and across various categories.

## Want to start selling on Miravia now?
If you want to know more details about our integration with this new marketplace, we encourage you to [request a demo with one of our experts](https://www.channable.com/demo). Or if you prefer, you can also [create a trial account in the tool](https://www.channable.com/signup).

How to Start Selling on Miravia

[TikTok Advertising](https://www.channable.com/blog/tiktok-shop-marketplace-social-commerce-growth) has become one of the most direct ways to reach modern shoppers. With billions of engaged users and unmatched creative potential, TikTok offers brands a unique path to awareness, engagement, and conversions. In this guide, you’ll learn how TikTok ads work, how to set up your first campaign, and how to optimize like a pro, so you can start generating real business impact fast.

## Key takeaways

- TikTok Advertising delivers high engagement and strong conversion potential.

- Easy-to-use ad tools help brands create authentic, high-performing content.

- Precise targeting and simplified setup make TikTok ideal for all skill levels.

- Best practices: hook fast, stay native to the platform, and use trend-based storytelling.

## Getting started with TikTok advertising
If you’re looking for an ad channel that combines scale, creativity, and conversion power, TikTok Advertising is a top contender. With 1.5+ billion active users and unmatched engagement levels, TikTok offers brands a unique opportunity to reach shoppers who are ready to buy. TikTok users are [1.5x more likely to purchase](https://newsroom.tiktok.com/en-sg/tiktok-is-the-platform-where-content-and-commerce-converge-helping-consumers-discover-and-make-their-next-purchase-sg) after seeing a product advertised on the platform.

In this guide, you’ll learn how to set up your ads in TikTok Ads Manager and follow proven tips to maximize your results.

## Why advertise on TikTok?
[TikTok](https://www.channable.com/blog/social-media-advertising) gives brands an energetic creative space so that they can reach audiences who want authentic content and not polished commercials. Benefits include:

**Effective engagement**
Short-form video inspires participation, comments, and shares for the best chance to create viral momentum.

**Creative ad tools**
TikTok’s built-in video editors, templates, and effects make it easy to turn simple footage into scroll-stopping ads.

**Outcome-based objectives**
Choose goals such as awareness, traffic, leads, or conversions, and optimize based on measurable results.

**Precise targeting**
Reach audiences by demographics, interests, behavior, or allow TikTok’s algorithm to automatically optimize your distribution.

**Robust reporting**
Dashboard insights and custom reports help you track performance and refine your strategy.

## How to advertise on TikTok​ in 7 steps

### Step 1: Create your TikTok Ads Manager account

1. Go to TikTok Ads Manager and sign up using your email or phone number.

2. Add business details: location, time zone, industry, and currency.

3. Switch to a Business Account in the app:
*Settings & Privacy → Manage Account → Switch to Business Account*

### Step 2: Set up billing and payment
Add billing details, tax info, and choose** manual** or **automatic** payments.

**Note**: Once automatic payments are selected, you cannot switch back.

### Step 3: Create a TikTok ad campaign
Click the red **Create Ad **button in your dashboard anytime to start building your campaign.

### Step 4: Choose your campaign objective
TikTok offers four simplified objectives:

![Blog TikTok Advertising - Image_01.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ja4DUHQT72xwWltrDgSA)
- **Traffic** – Drive visitors to your site or landing page.

- **Community interaction **– Grow followers, views, and engagement.

- **Lead generation** – Capture customer information via TikTok forms.

- **Website conversions** – Ideal for eCommerce brands focused on sales.

### Step 5: Select your target audience
Choose between:

![Image_02 (4).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NZx5vQ4xS82cjOg5sRQs)
**Automatic Audience**
Let TikTok choose the best audience based on your goals, creative, and performance data.

**Manual Targeting**
Refine by:

- Location

- Gender, Age, and Language

- Interests (e.g., beauty, fitness, gaming)

- Behaviors (likes, comments, interactions)

**Example**: A skincare brand can target users interested in “Skincare,” “Beauty Enthusiasts,” or users engaging with related videos.

### Step 6: Set your campaign budget and schedule

Your campaign budget is the amount that you’re willing to spend on running your ads. You can choose between a ‘Daily budget’ or a ‘Lifetime budget’. If you choose the first option, determine your daily ad spend (minimum $5) and how long you want your campaign to run. For flexible campaigns, choose the "No end date" option and stop it whenever you want.
Choose:

![Image_03 (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/LQBQRbpFQuCfWrSSKzSX)
- **Daily budget** – Min. $5/day

- **Lifetime budget** – Spend cap over entire campaign

Select a fixed end date or run indefinitely with the **No End Date** option.

### Step 7: Create your TikTok ad

1. Upload videos or build new creatives using TikTok’s templates.

2. Add ad text (12–100 characters; preview to avoid truncation).

3. Choose a CTA. Some examples of good CTA can be found below:

- Shop Now

- Learn More

- Sign Up

- Download Now

- Book Now

- Apply Now

- Contact Us

Click **Submit** to launch your ad.

## 3 TikTok ads best practices
### 1. Use the right content structure
As with all video ads, it’s important to have a hook, highlight your unique selling points, and end with a clear call-to-action. Here are some additional tips to make your ads stand out on TikTok:

- Hook viewers in the first 6 seconds with suspense or surprise to boost engagement and watch time.

- Introduce your product or value proposition within the first 3 seconds.

- Keep viewers engaged by making use of unique transitions, stickers, and graphics.

- End with a strong call-to-action so viewers know what action you want them to take.

**Pro tip**: Suspense or surprise in the first 6 seconds can drastically boost watch time.

### 2. Stay native to the platform
Using an ad that you’ve used on another ad platform on TikTok is setting yourself up for failure. The creatives that usually perform best are ones made specifically for TikTok. If you’re new to the platform, it’s a smart idea to spend some time watching popular TikToks to understand what works. To maximize your ad's impact, feature real people like creators, employees, or customers in a DIY, authentic style that resonates with TikTok's user-generated content.

### 3. Use trends as storytelling templates
Trends offer ready-made story frameworks. With 7**7% of users enjoying branded trend-based content**, tapping into current sounds, memes, or challenges can significantly increase engagement.

Explore trending formats in TikTok’s **Creative Center → Trends**.

**Tip**: [TikTok Ad Library](https://ads.tiktok.com/business/creativecenter/inspiration/topads/pc/en?rid=1qlfbuybx8z&period=30&region=NL) is a goldmine for high-performing creative examples.

## Learnings

- TikTok Advertising combines scale, creativity, and high-intent audiences.

- The platform’s tools and simplified Ads Manager make campaign setup fast.

- TikTok’s audience is conversion-ready and highly interactive.

- Authentic, trend-aware, fast-hooking content performs best.

- TikTok Advertising is essential for brands that want to grow in 2024 and beyond.

## The bottom line
TikTok Advertising gives brands a chance to show up authentically, creatively, and powerfully in front of highly engaged consumers. With the right content structure and a trend-aware approach, you can turn TikTok into one of your highest-performing channels.

Want to go deeper into social commerce and cross-channel ad strategies?
Explore more insights on the [Channable blog](https://www.channable.com/blog).


TikTok advertising: The complete guide

To delve deeper into the dynamics of this thriving marketplace, we sat down with Shakhil Shah, to discuss Allegro's operations and strategies. From customer demographics to seller insights, Shakhil offers valuable insights into Allegro's journey and its future prospects.

## Allegro is a popular eCommerce platform in Poland. Could you share some insights into your customer base, including their demographics and shopping behaviors?

Allegro has traditionally dominated the Polish market, boasting an impressive customer base of **19 million** active buyers in the region. 

With the recent expansion to allegro.com and Allegro.cz, our platform has become accessible to buyers and merchants across the EU. We've observed over 20 million visits per month, reflecting the platform's widespread appeal and consumer engagement.

## What types of products or sellers tend to perform best on Allegro, and are there any specific categories where you've seen exceptional growth?

Our platform covers 14 categories, with Consumer Electronics, Home & Garden, Fashion, Automotive, and Kids emerging as top performers. 

Allegro is the primary consumer touchpoint when buying online in Poland. Over 400m attractively priced offers from more than 140k merchants converted into GMV from Polish operations growing by 10.5% YoY in Q3. This is significantly faster than the country’s overall nominal retail sales, with over one-third of the GMV growth coming from high-frequency categories like Supermarket and Health & Beauty.

However, notable growth has been witnessed in Health & Beauty and Supermarket categories, especially in pet products. 

![image_01 (4).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/BqwTn5J0Qwi99EKjyzRB)

Allegro's value proposition resonates with consumers seeking convenience and competitive prices, driving substantial year-on-year growth in key segments.

## Are there any specific categories where Allegro has exclusive offers? What are your categories with the strongest seller and consumer base?

While categories like Consumer Electronics and Home & Garden traditionally attract strong seller and consumer bases, we're constantly exploring opportunities for exclusivity across various segments. 

Health & Beauty presents significant growth potential, aligning with evolving consumer preferences and market trends.

## For new sellers looking to get started on Allegro, what are the key steps and requirements they need to meet before listing products?

Getting started on Allegro involves creating an account and understanding the platform setup. We provide comprehensive resources, including registration guides and Allegro Academy courses, to facilitate a seamless onboarding process. 

Additionally, sellers must ensure competitive pricing, reasonable delivery costs, and efficient delivery times to optimize their listings' performance.

It's also worth noting that Allegro is more than just a marketplace to its consumers, it is also used as a product search engine, 34% of online shoppers in Poland begin their product search on Allegro compared to 26% using Google, however, what's interesting here is the conversions to sales, of the 26% using Google, 49% end up completing their purchase on Allegro.

## Can you give a few examples of common mistakes/pitfalls in the product data that sellers share with Allegro?

International sellers often grapple with challenges such as uncompetitive delivery prices or lengthy delivery times, which can deter potential buyers. 

![image_02 (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/TWUNSiVlQYuYHaualXrK)

It's essential for sellers to conduct thorough market research, optimize product data, and leverage Allegro's promotional tools to enhance visibility and sales, that said there are ways to improve this by becoming a SMART! seller and or using the One Fulfillment service by Allegro.

In addition to the above, while we do not make recommendations on how to price products on the platform, it is always worth looking at what competitors are selling the same product for, this is where its important to do research on similar products being sold on the platform and look at ways where you as a seller can offer added value to the customer. 

Finally, creating visibility is imperative to success, promoting, advertising and taking part in the various sales campaigns will help you grow your business.

## Can you tell us about any promotional tools or features that Allegro offers to help sellers increase their visibility and boost sales?

Allegro provides a diverse array of promotional tools, including participation in sales campaigns like SMART! Week and Black Weeks, along with self-service marketing and advertising options. 

Other than sales campaigns, we have various marketing and advertising tools available, most of these are accessible through the self-service tool on the platform. More information about the specific tools can be found on the [Allegro Ads Page](https://allegro.pl/ads/boost-your-sales-on-allegro).

These tools empower sellers to effectively showcase their products and capitalize on seasonal and promotional opportunities.

## Finally, how does Allegro plan to stay competitive and evolve in the ever-changing eCommerce landscape, and what opportunities can sellers look forward to in the future?

Allegro remains committed to expanding its presence across Central Europe, with upcoming launches in Slovakia, Hungary, Slovenia, and Croatia.
 
By delivering a compelling value proposition and fostering innovation, we aim to cement Allegro's position as the preferred destination for online shopping in the region. 

Sellers can anticipate continued growth opportunities and a dynamic marketplace environment conducive to success.

> It’s our aim that, by the end of 2024, shoppers all over Central Europe will be choosing their Christmas gifts on Allegro - Roy Perticucci, Allegro CEO, stated in the Q3 results press release.

Shakhil Shah has provided valuable insights into the value of Allegro, Poland's leading eCommerce platform, and its growth journey. 

With a keen understanding of customer behaviors, a diverse array of product categories, and a commitment to empowering sellers, Allegro may be the next channel needed in your multichannel mix. 

Check out more on you can get selling on [Allegro](https://www.channable.com/integrations/allegro) with Channable today.

Interview with Shakhil Shah and Allegro Marketplace

<h3>Tips on how to select the products for Amazon</h3>
<a href="https://www.amazon.co.uk" target="_blank" rel="noopener noreferrer">Amazon</a> is a marketplace with a very high sales potential, but how can you sell on it in a profitable way? The key to success is to choose the right products to display on the platform. Indeed, it is very likely that some of your items are not performing well on Amazon, while others sell like hotcakes. It is fundamental to carefully select the products you want to sell on Amazon. We’ve written a few tips on choosing which products to sell on Amazon:
<ul markdown>
 	<li>**Easy to ship products**
By choosing to sell small and light products, you can lower the shipping costs in your ads. The shipping cost has a big impact on the purchase decision of the customer; the lower it is, the more likely you are to sell the product.</li>
 	<li>**Products with prices that are not too low**
Amazon charges a cost-per-sale fee (CPS), which means you pay a fee every time you sell a product. Therefore, advertising a cheaper e.g. €2.00 product is not very profitable. Try to sell only products that are worth selling, taking into account the commission.</li>
 	<li>**Specific and targeted products, containing relevant and complete information**
It is much easier to sell a product called "15-inch MacBook Black Cover" than "Laptop Cover". Why? Even if the second title matches with many keywords used in the Amazon queries, it will hardly ever correspond to what the user is really searching for. Always try to give a complete description of the product, by listing its model, its color, its size, and so on, so that users already have an entire overview of the item before clicking on it. Of course, this depends on your familiarity with the products you want to sell. If they're already being sold on Amazon, this could mean that the content has already been provided by another supplier</li>
 	<li>**Products that match customers' wishes**
In order to give you a little insight into what sells best, Amazon created a "bestsellers" corner on its website. In this feature, all the top-selling products are listed by category. If you can advertise these items at a lower price than other merchants, then you’ll be sealing the deals!</li>
</ul>
In order to only send products with the highest selling potential, you will need a good tool to filter between the products that are going to be sent to Amazon and those that aren’t. Channable’s <a href="/products/product-feed-management-tool">data feed management tool</a> could save you loads of time here. How?

The biggest challenge for selling on Amazon is to get your product information right in order to meet the requirements of Amazon. Channable’s smart rules enable you to very easily optimize your product information to meet Amazon standards, which is extensive. Examples of how to use the rules can be found below.
<h3>Attribute builder for completing mandatory information</h3>
It can take a whole day to modify your information to Amazon’s standards by yourself, especially when you're selling products in many different categories. That is why Channable developed an attribute builder for Amazon. This feature helps you to easily match your product information with the requirements of Amazon. Here is an example of a shop with many different categories in Channable:

![01_Amazon Profit_Image_01_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/znz60SAR1Kjeo0xJQAlf)

Once you click on one of these categories, you will see the different mandatory attributes in red (see example below). In order to help you, Channable provides you with a description of the required information needed for that column. You just have to click on the title, and you will see a suggestion of what the accepted values on that column are. You can then either map this column with a field from your feed (i.e. color field) or add a static value (i.e. if you sell only products for women, you can fill the column Department with “women”).

![02_Amazon Profit_Image_02_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/xckAEMknTGOXpWyeSFvl)

<h3>Filtering products based on their size</h3>
The above tips can be applied to an example feed from an online cosmetics shop. Based on the above, only products that are worth more than €10.00 with a maximum size of 30 cm will be sold on Amazon. This restriction can be implemented with the following rule:

![03_Amazon Profit_Image_03_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/jzQJvqWZS7S7lAcGnvoy)


By excluding these products, they are not permanently deleted from the feed, instead, they are just not sent to Amazon. If one of the products costs €9.00 today, it will be excluded. But if tomorrow its price increases to €11 on your online shop, it will be automatically sent to Amazon.
<h3>Filling in missing information with the rules</h3>
As mentioned above, products with complete information sell better. Complete missing information can also be done in the Channable tool:

![04_Amazon Profit_Image_04_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/fDrNezQWSZSimSbAz6Ay)


In the example above, the field "color" was not filled for all the shop’s products. A rule can be created in the tool to retrieve this information from another field e.g. "description". This rule allows you to find a certain value in the product information and copy it to an individual field that is recognized by Amazon.

It is also possible to create rules based on the results in Analytics. This allows you, for example, to exclude products with a low conversion rate.

Now that you know how to implement a good strategy on Amazon, you can start filtering your products and selling them on the top eCommerce marketplace!

Amazon Ads is part of Channable's end-to-end marketplace solution, making it even easier for advertisers to access the benefits of Amazon PPC adverts. Learn how Channable can optimize and accelerate your Amazon PPC campaigns and how you can manage thousands of ads across marketplaces. [Sign up for a free trial today!](https://www.channable.com/signup)

Easy ways to make more profit on Amazon

It's getting colder outside and we are slowly approaching Christmas. Millions of people are looking for the perfect gift for their loved ones. As many people don't want to leave their house to participate in the Christmas shopping marathon, they order their presents from home - online. So the question is: Is your online store ready for the Christmas business? With these tips, we are sure you will succeed and sell more.
<h3>1. Your homepage</h3>
**Responsive design**
Ever tried to scroll from one side of a homepage to the other on a mobile device? Then you know - it's not fun. Nowadays, responsive design is a must for every homepage and online store. Make sure to offer your potential customers the best homepage experience and invest in a responsively designed website.

**Optimize website speed**
3 seconds is all you have - this is the maximum amount of time it takes a website user to leave when a page is not responding. Increase the speed of your website and improve your user experience to encourage browsing and purchasing.

**Christmas design and festive layout**
Get potential customers into the Christmas spirit. Change teasers and slideshows into a winter wonderland, feature seasonal products and display high-quality pictures, graphics and/or videos. These will grab the customer’s attention and result in a longer stay on your homepage, which could lead to higher conversion rates.
<h3>2. Products</h3>
**Promote best-sellers**
Do you have any best-sellers that continually perform well throughout the year? Make a special promotion presenting them as an "often bought by others" or apply a discount on those products. If they sell well during the year, they will probably also perform well over Christmas.

**Modify product descriptions**
Add value to your products with holiday-specific pictures or modified product descriptions. Add for example "Perfect for Christmas" or "the perfect Christmas present" etc. so your products appear on the search terms "Christmas" or "present".

**Stock**
Prepare for potential stock shortages! Get an alert before your stock falls to zero. By increasing your minimum stock level, you will be able to process your orders without stress or stock shortages. Exclude products which are out of stock to make sure that only available items are shown. You can update your data several times a day on those marketplaces to ensure that your products are shown with up-to-date information on price comparison sites, display ads or others. Another way to encourage customers to finalize their purchases is to post how much stock you have left.
<h3>3. Increase traffic</h3>
**Rethink your advertising strategy**
lure more visitors to your e-commerce platform with the help of Google AdWords or remarketing to reach a higher conversion rate. With Channable you are able to optimize your product feeds and even feed based text within minutes.

**Place your products on price comparison sites**
Consumers will compare your prices on the internet. So make sure to be found on any price-comparison site that is relevant for your business.

**Consider selling on marketplaces**
Have you just started a web store and people don't know about you yet? Then consider selling your products on online marketplaces. Each month, there are millions of unique visitors on Amazon, Cdiscount or eBay <a href="/integrations?channel=marketplace" target="_blank" rel="noopener noreferrer">(you can find more marketplaces here)</a>. Take advantage of their name, amount of visitors and customers to sell more!
<h3>4. Deliveries</h3>
**Communicate delivery times**
Have you ever been desperate for your package to arrive on time? Then you know how crucial it is to communicate the exact delivery time. Check the delivery deadlines with your couriers prior to guaranteeing delivery before Christmas to your customers. Communicate all the delivery times, even if they are after Christmas day.

**Free delivery and packaging service**
Free delivery is one of the top reasons to buy online and spend more money (as shoppers are saving on delivery costs). Also, make your customers happy by offering free gift wrapping, for example for Amazon you can easily share this information in Channable’s attribute builder. Regular shoppers will appreciate the service. Don't forget to buy enough wrapping paper and scotch tape!

**Return policy**
Offer free returns and a longer return period than usual. No need to stress people out during their Christmas break to return unwanted presents. Give them at least 30 days to return their unwanted gifts.

So, are you ready for this year's holiday shopping? If you need help on optimizing your product feeds, setting up your marketplaces or feed based text ads, let us know. We will support you by setting up your first product feed in our feed management tool. Test it now for free and ask for a demo from one of our experts. Happy Christmas selling everybody!

How to sell more: Get ready for the online holiday shoppers

Today, boxing day is more well known as the day after Christmas when the infamous end of year sales begin and the masses flock to the high street to subtly exchange those unwanted Christmas gifts. Luckily, shoppers can now enjoy the Boxing Day sales from the comfort of their sofa. But are you ready, as online retailers, for the final surge of sales for Britain and other commonwealth countries this year?

Channable’s data feed optimization tool means that you also won’t need to lift too many fingers because as, you’ll all know, rules to filter, optimize, and complete your product information are made in just a few seconds! So you can instead spend the day with loved ones, catching up on the new Doctor Who special or simply digesting. Here are some of our top rules for Boxing Day:

**Sales means sale prices**
If you’re going to participate in the Boxing Day Sales you will need to advertise on your sale price. <em>Note:</em> Make sure not to just change your price in Channable if you use feeds because the comparison website or other platform might reject your product if your ad price differs from your webshop. To add a sale price field in your import feed/own webshop and use this figure. You can either: use rules to copy the sale price into the price field…

<img class="aligncenter size-full wp-image-7443" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/0DUlWbZ5TQORT2qKmMHf" alt="" width="952" height="416" />

...or, in the finalize step, map the sale price to either the sale price field or the price field if there isn’t the sales price channel field (just make sure all your products include a sale price).

<img class="aligncenter size-large wp-image-7448" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/AOjrvqVRwGKRsSIml8AI" alt="" width="900" height="365" />

You could go one step further if you could choose to advertise products with a certain discount percentage. For example, you want to only push advertisement’s whose sale prices are 20% less than the retail price. You can do this by using the calculate rule. See our example below:

<img class="aligncenter size-full wp-image-7451" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/gIJOxBGBT2eI74VSzUA3" alt="" width="700" height="708" />

Above we calculated what the percentage is by creating a new mapping field (price_discount_percent), first subtracting the price from the sale price (to calculate the difference) then dividing the difference by the initial price and multiplying this value by 100. This was the end result:

<img class="aligncenter size-full wp-image-7452" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/aNFudli2T9OREtjc0JMO" alt="" width="286" height="238" />

This percentage field can now also be appended to the title. You can then decide what you would like to do with products that have an exceptionally high/low discount, perhaps a rule to exclude products which have a discount percentage which is too high or too low, or sell them at their normal price without the sales discount, or even sell high discount products on different channels. The possibilities are endless!

**Boxing Day AdWords Campaigns**
Modify your AdWords advertisements to include boxing day keywords, limited stock keywords and sale prices. Channable allows you to include dynamic ad customizer fields so you don’t need to constantly monitor all of your campaigns; then you can push them all with a few simple clicks!

<img class="aligncenter size-large wp-image-7453" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/AjgzuCF6QZWtY7J0dNXc" alt="" width="900" height="246" />

**Add size to the title when the stock level is low**
This is a great rule to include if you want to avoid wasting money on CPC when certain sizes are out of stock. Check out our simple Channable method to do this below:

<img class="aligncenter size-full wp-image-7454" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Ub11x113Rmmv8NOvaNXZ" alt="" width="969" height="496" />

**Prepare in advance!**
In Channable you can create rules now that can be paused until Boxing Day. This way you can fine-tune them and activate them at the right time, so you can have even more precious time to yourself on the 26th.

<img class="aligncenter size-large wp-image-7455" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/gu7MKSgCQKU1E9JMej1E" alt="" width="900" height="338" />

We even have rules that are based on a date if you have the promotional period in your data feed, so you don’t even need to unpause them yourself. Just create a rule that uses “if” the date is in the promotional range i.e. 26th December, “then” push the specific products with promotional values. You can even append certain expressions to the title for this specific period, like in the example below.

<img class="aligncenter size-full wp-image-7456" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/3AGosghzS06p49H5UxA3" alt="" width="827" height="490" />
<br><br/>
**Ensure you don’t run out of stock! **
Best case scenario, you sell everything! However, be sure to allow yourself a safety net to ensure that you can fulfill all those orders. Channable can offer to run your feeds multiple times a day at an extra price (contact us to find out more!). However, check with the channel first to see if running your feed multiple times is feasible, as it depends on the update time of your own data and the time the platform updates the information.

If you’re selling on a marketplace that uses an API connection and you have order processing active, you can include rules to exclude all products if your stock level falls below a certain amount.

Channable's top Boxing Day rules (aside from relaxing)

This is how it looked before:

<img class="alignnone wp-image-7658 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/YZjIbmChTI26b6hHf5Ze" alt="" width="364" height="365" />

And this is where you can find the Shopping campaigns tab now:

<img class="alignnone size-full wp-image-7747" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/WdpKUM7NSJ6hpP8meaGy" alt="" width="1444" height="780" />

Find Shopping campaigns in its own tab

Google Shopping merchants received an announcement late January that Google will no longer support integrations with BigCommerce, <a href="/integrations/magento">Magento</a> or <a href="/integrations/prestashop">Prestashop </a> vendors from 20th March 2018 onwards. Google Merchants received an email from Sales &amp; Orders stating that the decision was made: “in order to better focus on solutions that will make the Shopping ads onboarding a more seamless experience. We’re continuing to work with e-commerce platforms to explore more frictionless integration opportunities.”

However, this does not mean the end for Google selling for webshop owners. The use of third parties to generate feeds and build API connections for Google Shopping remains supported.
<h2>Channable supports Google feeds and API</h2>
Channable has long supported feed generation and is continuously improving an API connection with Google Shopping. So rest assured, you can continue to sell on Google Shopping, as well as over 1000 more channels, and enjoy many more of Channable’s other features such as <a href="/products/marketplace-integrator">order connections</a> and <a href="/products/ppc-tool">SEA tool</a> for dynamic text ads and shopping campaigns.

With Channable you can optimize your product information to increase your discoverability on Google Shopping with our unique rules. So you can make sure that your titles and image links are optimized, before you appear on Google Shopping.

Channable wants to help everybody that has been affected by Google’s decision. We’ve created a special promo code* to ensure that you remain on Google Shopping as fast as possible. We will set up your Google Shopping feed free of charge when you use the promotional code: <b>GOOGLE_PROMO2018</b>. Hurry, <em>**this code expires 1st April 2018**</em> - and no, this is not an April’s fools joke. After you<a href="/signup"> create an account </a> , enter the code at the set up and one of us will be in contact asap to discuss the finer details. Make sure to take a look at your new feed and experiment with our rules to make your products shine!
<h2>Prestashop and Magento Channable Plug-Ins</h2>
If you have a Prestashop or Magento shop you can directly import your data feed into Channable with a plug-in. The plug-in incurs <i>no additional costs</i> and you can make use of any of our <a href="/pricing">monthly subscriptions</a> starting at 19 euros a month. It’s possible to import products into Channable if you use BigCommerce with an XML import. Once your import is complete, create a Google Shopping connection with just a few clicks. Channable's API connection is continuously being developed to ensure that a more seamless integration is offered.

Feel free to <a href="mailto: support@channable.com">contact us</a> if you have any questions regarding our tool, how our connections work or to have a good old rant about Google’s decision

Channable’s solution to Google’s decision to drop BigCommerce, Magento and Prestashop API connection

Nowadays, people rely more and more on technology. Simultaneously to the rise of technology’s demand, the market for second hand and refurbished electronics is also booming. Buying electronics online has become a regular habit for many consumers. Electronics and appliance specialists have been significantly affected by the rise of internet retailing. It’s become necessary for them to adopt a multi-channel strategy in order to survive this new evolution. Find out how a data feed management tool can help you to master selling online.

<img class="alignnone size-full wp-image-9400" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ock2rMkWTyrU1dX1Ti8z" alt="Sell electronics with Channable" width="800" height="485" />
<h3>Stay on top of managing your channels</h3>
If you have a large amount of products and if the information on your ecommerce website changes frequently (i.e. new products, price and stock changes), then a data feed management tool is necessary for managing your online projects. This tool will indeed automate the whole management process and help you to keep all your ads and listings updated.

For example, within the electronics industry, price matters. Vendors will know about the price war on certain platforms. If your pricing is dynamic and changes often throughout the day, Channable can offer to run your feed multiple times a day to make sure your price is always updated on every platform you sell your goods on. Another useful trick with a data feed management tool: if your stock runs out, you can create a rule to “pause” your ads on marketplaces or price comparison websites, avoiding useless costly clicks for products with no stock left.
<h3>Increase your online visibility</h3>
Marketplaces, price comparison websites and search engines are very useful for increasing your online visibility to the widest range of buyers possible. Electronics and their accessories can be rather expensive and consumers like to compare prices before making their choices. In order to reach more customers, it is necessary to have your ads on a range of platforms, but preferably with minimal effort (see above). Channable has connections to over <a href="/integrations">2500 channels</a> that you can manage from one dashboard.

<img class="wp-image-9375 size-full aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/IPQ9iDgxQkSxqiHrTzmt" alt="Channels for electronics" width="723" height="197" />
<p style="text-align: center;"><em>Some platforms where you can sell your electronic items</em></p>

<h3></h3>
<h3>Instantly create perfect product listings</h3>
Using a data feed management tool to display content rich ads for electronic goods is vital for conversion. So, how can you do that?

Within your product feed, it is likely that you don’t have all the specifications of your products in separate fields. If you weren’t already aware, consumers find electronic’s specifications very important. For smartphones, the RAM size (GB) is vital; for a fridge, its the consumption of kW; for a computer, the core speed (GHz), and the list goes on for all electronic appliances or pieces of technology. However, this kind of product information might be in the title or even in the description. With Channable you can easily extract this information and place it in it’s own field to be modified in order to make it match the marketplaces’ requirements. No need to manually copy-paste individual product information into the marketplace’s ad creator as Channable will send products instantly to the marketplace through a feed or a direct connection.
<h3>Analyze your performance</h3>
Channable also gives you the opportunity to discover which items are your top sellers for each comparison website and search engines that you display your items on. This information can be really insightful and help you choose which items you want to advertise. You can <a href="/blog/blog-analytics-insights-for-better-performance">connect Channable to your Analytics</a> and use all the performance information to optimize your sales.
<h3>Make sure your strategy covers all the (mega)bits</h3>
Up until now, we’ve mainly touched upon how to make the best product ads for marketplaces and price comparison websites. But you shouldn’t forget retargeting in your multi-channel strategy.

Data feed management tools can help you to create feeds for affiliate platforms and, ultimately, save bundles of time. Imagine a potential customer visits your website and buys a new camera. With the help of affiliate platforms or display networks you could target this visitor again with ads about matching lenses or SD cards. Whenever they visit a photography blog or are browsing their social media pages, they would see your ad. This kind of paid marketing is much more efficient as it reaches people already interested in your items.
<h3>Make the most relevant Paid Ads yet</h3>
A data feed management tool will help you to organize and structure your AdWords and Bing Campaigns, both text ads as well as Shopping Campaigns. What is actually very special in Channable is that you have the ability to<a href="/products/ppc-tool"> create dynamic text ads</a>, based on the product information in your feed. Enabling you to advertise on long tail keywords without the manual hassle.
<h3>A data feed management tool is all you need...</h3>
A tool like Channable will facilitate any electronics seller’s digital marketing. Channable will enable you to automate all the processes and create perfect, optimized ads for your online marketing strategy, which includes price comparison, marketplaces, affiliates and AdWords. Get in contact for more information by emailing us at <a href="mailto:support@channable.com">support@channable.com</a>, or <a href="/signup">sign up</a> for an unlimited free trial to test it out for yourself.

Why a feed management tool can be a blessing for selling electronics online

Channable’s rules are the (not so) secret behind being able to optimize and modify data to perfection. You may already be familiar with the <a href="https://support.channable.com/hc/en-us/articles/115002828085-Rule-group-items" target="_blank" rel="noopener">group items rule</a>, which is used to merge multiple items together under one item if there are variants i.e. of size or color. There is also the deduplicate items rule, which can be used to keep the item with the lowest variable of a group e.g. the item with the lowest price. To further improve what you can do with grouped items, Channable’s special “Calculate item group” rules have been introduced.

This overarching rule includes: COUNT ITEMS, CALCULATE SUM and FIND HIGHEST/LOWEST VALUE.

With the rules it is now easier and faster to:
<ul markdown>
 	<li>Get an overview of how many items are in an existing (or newly created custom) group.</li>
 	<li>Find the total sum of a variable for all the items that are in the group. For example, the total sum of stock for all the items in a group.</li>
 	<li>Easily find the lowest value in a group, which makes advertising on the lowest price easier</li>
 	<li>Find the highest value of the group, which can be useful for communicating the highest discount</li>
</ul>
For a full overview of how to implement these rules, and for more examples, <a href="https://support.channable.com/hc/en-us/articles/360007539014-Rule-Item-group-rules" target="_blank" rel="noopener">consult our help centre article</a>.

Channable’s new group rules

As the largest search engine in the world, Google’s paid advertising attracts business of many sizes. However, to an untrained-eye, Google Ads can feel impossible to navigate through and decipher. To make life easier, Channable compiled an infographic to help you get your head around the most common Google Ads terminology.

[![Infographic](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/r2SYgURo6O0W3hrgtAfZ)](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/r2SYgURo6O0W3hrgtAfZ)

Feel free to share this Google Ads cheat sheet infographic on the social media network of your choice. If you’re wanting to save time and generate your Google Ads, take a look at [Channable’s SEA Tool](/products/ppc-tool). With a built-in template, you can generate hundreds of ads for Google and Bing from the information in a data feed and they’re even automatically updated!

Channable’s handy Google Ads cheat sheet [infographic]

Whilst there are multiple differences between both marketplaces and comparison sites, Channable identifies that both can bring you great benefits to your online sales.

<img class="wp-image-15450 size-full aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/XxFFscdZSjOwsK0I7nkg" alt="marketplaces vs comparison sites" width="800" height="1905" />

Feel free to share this infographic on the social media network of your choice.

Channable offers connections to more than a thousand marketplaces and comparison websites around the world. Take a look at the <a href="/integrations">different possibilities</a> that you have in Channable and choose the ones that fit best with your online sales strategy.

Marketplaces VS Comparison Websites [infographic]

The rules within Channable work hierarchically. With every rule you create, you exclude, filter or modify items. Per rule, you can check which items are selected. These selected items are not only manipulated by the rule you are in at that moment but by any rule that is above the rule you are working in. This hierarchy is important to keep in mind if you download the CSV list of selected items.

Here are some ideas of what you could do with the download:
<ol>
 	<li>**Optimize your website**
Imagine you want to see which items are missing a certain field (image, description, etc.). This is an easy way to export all “faulty” products and optimize them right away.</li>
 	<li>**Share insights with other departments**
If you want to share certain values, missing fields, images or in general data of certain items with other departments, this is the perfect way to collect the data, download it, and share it. As a result, every colleague can use the data without needing to access Channable.</li>
</ol>
Did you know that you can also download CSVs in the master rules step? Read more about our <a href="/blog/blog-master-rules" target="_blank" rel="noopener noreferrer">master rules</a> and <a href="/signup" target="_blank" rel="noopener noreferrer">start using</a> them today!


Download sections of your items as CSV

In order to be “where your buyers are” marketers are investing more and more in the growing list of online channels to advertise on. From marketplaces and comparison sites to affiliate networks and social media platforms, the struggle today is creating unique ads for all these channels and keeping them up to date.

Pinterest is a social media network that has seen exponential growth in recent years and has begun to offer advertorial space for brands. Users, or aptly named “Pinners”, use Pinterest to search for inspiration, information, and entertainment. As an advertiser, your first goal should be to be discovered. Once you’ve accomplished that, you’ll want to convert pinners to buyers. Looking into advertising on Pinterest could be the next step to achieving that.
<h2>Why use Pinterest?</h2>
Pinterest is no longer a social network, it’s a search engine. Pinterest’s never-ending boards encourage visual discoveries and personalize the results based on a user’s interests. This engrossing way to entice users into spending hours scrolling and building their own pinboards introduces them to new brands every second. Pinterest is a great way to build brand awareness, boost favorability, shift perceptions, and get people to buy. One brand, gofeminin.de, recorded an impressive 20% of traffic coming from Pinterest, compared to only 2% from other social media platforms. Albeit, the conversion funnel may be longer with Pinterest, but awareness is the first step. Using Pinterest’s advertising option can further help improve your chances of conversion.
<h2>Why advertise on Pinterest?</h2>
There are many benefits to advertising on social media platforms. Namely, because social media is a fast and effective way to be in front of your target audience. At the time of writing, there were over 250 million Pinners worldwide. However, if Pinterest’s vast audience isn’t enough to persuade you to advertise on Pinterest, there are many other appealing factors depending on your target audience and goals.

If your target market is women between 25-50, advertising on Pinterest will most definitely be interesting for you. Brands such as IKEA, Boursin, and Hunter have found value in advertising on Pinterest. Their Pinterest ads helped to increase intent to purchase, heighten visibility during high sales seasons, increasing offline sales, and more.

By advertising on Pinterest, you are able to pay to promote your images (pins) to appear higher, and more frequently, on Pinterest boards. Your advertisement/promoted pin appears as an image with a short description and a link to the product on your website. A user is able to save this pin and it will be seen in other people’s boards too. Further increasing visibility and engagement.
<h2>How to get started with advertising on Pinterest?</h2>
The first step is to upload your products into Pinterest via Pinterest Shopping. Pinterest Shopping, aka Catalogs, allows “Pinners” to discover, save, and eventually buy your products via Pinterest. In order to list your products on Pinterest for shopping, you need to supply Pinterest with your product catalog/product feed. You can then generate hundreds of product pins.

To advertise on Pinterest, you will have to choose to promote a pin to a shopping ad. Simply choose which pins/products you would like as Shopping Ads through the Pinterest Ads Manager. These pins then become “promoted pins”. Pinterest uses a pay per click model, so you will only pay when a user clicks on your pin. The Pinterest Ads Manager works similarly to other ad managers, you will need to set a campaign, ad group, budget, time frame, etc.
<blockquote><em>Good to know! Advertising on Pinterest will mean your pins promoted status will come to an end. However, the pin will remain on Pinterest forever. Meaning your products will always be on display, generating only more views and clicks.</em></blockquote>
Converting your existing product feed into a Pinterest compatible one is really simple if you use a tool like Channable. It's merely a matter of uploading your product feed into Channable, choosing Pinterest as a feed, completing the steps to ensure Channable completes the Pinterest feed with the correct data from your original product feed, and then voila - you will be provided with a new feed URL that is Pinterest ready. This will save you a lot more time in becoming listed so you can start advertising on Pinterest faster.

Remember, Pinterest is visual. For every image you supply in your product feed a separate pin will be made. You can have multiple images for one product. Simply include them in your Pinterest product feed as additional images. If you have a separate feed with images you can easily combine it with your master product feed in Channable. You can use any pin to advertise on Pinterest.
<h2>Our tips for advertising on Pinterest</h2>
<h3>Create Pinterest titles and descriptions</h3>
Most likely the content in your pins will match what is listed on your site. To make your Pinterest advertising more relevant, consider adapting titles and descriptions. Write ad copy specific for Pinterest and consider excluding any overly generic images that wouldn’t generate as much attention as your fancier ones. These modifications can be simply done in the rules section of Channable.
<h3>Use keywords</h3>
It’s possible to use your Google keywords to improve your discoverability and advertising on Pinterest. You can pop them in your titles, descriptions, and even the image itself. Alternatively, experiment with Pinterest’s own search bar and see what the auto-completion suggests. If you use Channable, you can modify titles and descriptions for Pinterest without having to change your master feed.
<h3>Clickbait</h3>
Being found on Pinterest is just the first step, you also need to ensure that your pin gets clicked and saved. Anything that stands out is sure to give you the upper hand. Consider the following:
<ol>
 	<li>Big text in the image</li>
 	<li>Colors that POP</li>
 	<li>Text blocks in images</li>
 	<li>Keywords in images</li>
</ol>
<h3>Less isn’t always more</h3>
The Pinterest inventory seems unlimited. Therefore, ensuring that you have a sufficient reach will require you to post frequently. Some marketers recommend 20-30 pins a day. It may seem a lot, but reposting is also acceptable.
<p style="text-align: center;"> <img class="alignnone wp-image-15365" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/qrlkgMmcR72xBLSxHzXs" alt="Pinterest advertising tips channable" width="176" height="329" /> <img class="alignnone wp-image-15364" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/zBAwJROmQeKyYhUuiaY7" alt="pinterest advertising channable" width="176" height="327" /><img class="alignnone wp-image-15363" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/er1fEhBcQOSQFDJN9Q82" alt="pinterest ads channable" width="98" height="330" /></p>
By making relevant ads for Pinterest you will also increase the value of using it as an online marketing channel. Pinterest advertising can be sped up with Channable. Save yourself time and use Channable to manage your online marketing channels so you can easily scale and spend more time on making ads more relevant.



Get the most out of Pinterest advertising

Perhaps you discovered Channable in a blog, used it at your previous company, or you’ve met someone from our wonderful team. Whatever the reason, you know that your company can benefit from Channable, but your managers are harder to convince. Let us help you with ways to convince your manager that Channable is a valuable asset that improves performance and saves both time and money. Below you can find a letter template and manager-proof responses to the most common objections.

--------------------------------------------------------------------------------------------------------------------------------------------

Dear ……..........................…………,

**RE: Using Channable as a feed management and SEA solution**

At [company name] we continue to optimize our processes to be more efficient to deliver more for our clients. I am aware that you are always on the outlook for new technologies and trends that can make our processes more efficient whilst saving time and money, so I wanted to bring your awareness to Channable. Channable is an all in one feed management and SEA automation tool that offers feeds and integrations to over 2500 online marketplaces, affiliate networks, and comparison sites, and enables ad generation for Google Ads and Microsoft Advertising.

The Channable tool can be used to:
<ul markdown>
 	<li>**Save time** (Channable’s client <a href="/success-stories/cotswold-use-channable-to-merge-maximize-and-rise">Cotswold outdoor</a> were able to advertise on Criteo within an hour),</li>
 	<li>**Save money** (marketing agency <a href="/success-stories/adwise-generating-dynamic-text-ads-channable">Adwise</a> saw an 11% decrease in cost per click for their client Oad), and</li>
 	<li>**Optimize online marketing** (SDIM were able to <a href="/success-stories/automated-google-ads-for-recruitment-campaigns-tmi">generate highly specific keywords and ad copy</a> for recruitment agency client TMI improving relevancy and increase conversion rate).</li>
</ul>
Based on these factors, we will have more time to focus on [performance analysis/acquiring new clientele/optimizations/etc.] because Channable will relieve us from spending hours manually [making optimizations in Excel/asking IT to modify feeds/creating keywords/searching for the channel criteria/etc.]. By using Channable to automate at least 20% of our tasks, we can save a whole day a week.

We can get a demo of the tool when it is most convenient for you, and Channable offers an unlimited free trial of the tool that’ll provide full access to all the functionalities. In terms of pricing, Channable has different sizes of packages that can be easily activated, upgraded, downgraded, or canceled at any time. The Channable technical support team is also at our disposal to clear up any issues that may arise when trialing the tool.

Let me know whether you have any concerns or questions about the points I have raised. Otherwise, we can <a href="/demo">request a demo</a> or directly make <a href="/contact">contact</a> with the Channable team.

Kind regards,

…………………………………………………….

--------------------------------------------------------------------------------------------------------------------------------------------

If the above letter isn’t enough. You can find some compelling arguments to the most common objections below:
<h2>Common objections:</h2>
<ul markdown>
 	<li>**We’re doing fine for now**
The world of marketing is rapidly changing, largely due to the innovation of technologies and AI. It is becoming essential to remain up-to-date and current with such innovations, which will require change. Looking into and adopting new technology like Channable is an investment in the beginning. However, over time Channable’s tool will save you time and money which will make your organization more agile and ready for the future.</li>
</ul>
<blockquote>“Google is pushing for automation, everything is becoming automated. If you don’t push forward with these things, you might not see immediate changes now, but if you do it 2 years from now, you’re already too late. You will fall behind in the market.” - Martin Michels, Paid Search Manager at TUI</blockquote>
<ul markdown>
 	<li>**It’s too expensive**
Channable’s monthly subscriptions are determined by the number of SKU’s imported, channels used, and projects created. The subscriptions are flexible with no setup charge, cancellation fee, commission on sales, or hidden costs. By using Channable, users cut down the average time spent on ad and feed management from 22% to 5% a week (based on a 40-hour workweek). Furthermore, Channable’s support team is free for all and available by phone or email during working hours.</li>
</ul>
<blockquote>“Real value for money” - Mark M on Capterra</blockquote>
<ul markdown>
 	<li>**We don’t have time right now to start**
Channable’s free trial is unlimited so creating an account takes just seconds and can be revisited whenever is convenient. As a welcome, Channable offers the first feed set up for free. Getting you up and running as fast as possible. Channable’s solution exists to save time. Therefore, if the lack of time your manager perceives is due to other tasks being too time-consuming, Channable could be a solution to that lack of time they’re rebutting with. If your team is wasting time using Excel or another software to manually edit product listings, keywords, ad copy, etc., then Channable is most definitely going to free up time.</li>
</ul>
<blockquote>“Previously [using different marketplaces and prices comparison sites for each geographical market] was time-consuming because we did not have the feed adapted to each platform. Now we just need to open an account. It takes 1 minute to adapt the feed thanks to Channable. The feed is no longer a problem.” - Alex Poza, Consultant at ECCO Shoes</blockquote>
<ul markdown>
 	<li>**It’s too confusing and time-consuming to learn to use**
Channable offers an unlimited free trial that allows you to familiarize yourself with the tool and all its functionalities in your own time. The tool has been designed to be as user-friendly as possible, and Channable is often praised for being the most user-friendly tool of its kind. The team is happy to give demos to you to help you get acquainted with all the tool’s features and answer any questions you may have. Channable has found that many of its clients conduct their own in-house training now, so it can only take one person to train the rest.</li>
</ul>
<blockquote>“Super-duper user-friendly. I haven't tried yet, but I think I can teach a monkey to use Channable. In a PPC world where the use of feeds gets more and more important, it is of great value that there is a tool like Channable that enables me to manage my feed, without having any programming skills.” - Danny V on Capterra</blockquote>
<ul markdown>
 	<li>**We’re just looking around right now**
Pitching an idea to a manager always requires plenty of evidence and solid reasoning. Snoop out the competitor and determine why in particular Channable is the best solution for you. Is it the user-friendliness? Potential? Affordability? Channable’s sales team has plenty of experience with existing and prospect clients. They are supplied with informative material should you need it for analysis. Together, you can develop a fool-proof strategy to win your manager over and start saving (both time and money) with Channable’s feed management and SEA solution.</li>
</ul>
<blockquote>"We have tried many tools for both general feed management and building inventory management campaigns. But Channable is by far the best I have tried." - Christian H. on Capterra</blockquote>
Let us know if this letter proves successful, or whether you have any additions to add. The Channable team is ready to take on any and all managers to ensure that you and the team get access to the best feed management and SEA solution the web has to offer.

How to pitch Channable to your seniors

They are another important type of marketing platform that can bring you lots of benefits. You can reach new communities and increase your notoriety with affiliate marketing. Here you can find all the key information about affiliate networks in a single infographic.

<img class="alignnone size-full wp-image-17579" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Zwj89WnTe6yCLEs1SbyY" alt="" width="2728" height="7276" />

If you are searching for a tool to create the perfect feed for an affiliate network, Channable is your solution. Channable supports connections to more than <a href="/integrations">2500 affiliate networks, comparison websites, and marketplaces</a>. Control your feeds for all marketing channels, including affiliate networks, from a single place.

Affiliate marketing for eCommerce [infographic]

Google has grown beyond the modest search engine it began as. Whilst the consumer mostly uses it to search for results, images, items, flights, and so forth, businesses are more acquainted with Google’s vast portfolio of products. Many of the Google products accept <a href="/blog/infographic-product-feed-for-online-marketing" target="_blank" rel="noopener noreferrer">a data feed</a> of inventory or information to simplify, optimize, and even enable usage. Channable offers many different feeds for Google. It can be tricky to understand the difference between each and where a data feed comes in.

This whitepaper will clarify what each Google product does, who it is for, how you can use it, and how a <a href="/products/product-feed-management-tool" target="_blank" rel="noopener noreferrer">feed management tool</a> is used. The following Google products will be covered:
<ul markdown>
 	<li>Google Shopping</li>
 	<li>Google Shopping Campaigns</li>
 	<li>Google Display</li>
 	<li>Google Ads</li>
 	<li>Google Search Ads 360</li>
 	<li>Google Analytics</li>
 	<li>Google Manufacturer Center</li>
 	<li>Google Play Books</li>
 	<li>Google Product Ratings</li>
</ul>
<h3 style="text-align: center;">Download the Google products whitepaper</h3>
<p style="text-align: center;">Complete the form below to receive the Google Products whitepaper in your inbox.</p>
[form id="be174dcc-6133-4eb1-b71c-72c177cffc8d"]

Use Channable to generate your feeds for all your Google needs and speed up your scaling process. <a href="https://app.channable.com/companies/14426" target="_blank" rel="noopener noreferrer">Create a free trial accoun</a>t today and ask one of our teams to give you an <a href="/demo" target="_blank" rel="noopener noreferrer"> in-depth demo</a> on how to build the perfect feeds for Google.


Explained: Google’s products for advertisers [whitepaper]

<h2>What is Google Shopping?</h2>
[Google Shopping](https://www.channable.com/integrations/google-shopping-feed)  is a product search engine service provided by Google and is not an online shop. Offering customers the opportunity to search, view, and compare items that link to the product pages of the advertised online shop. As a branch of Google Ads, it enables retailers and online businesses to advertise their products across Google’s search network. These ads can appear in the main search results on Google or under the specific ‘Shopping’ tag.

Unlike Google Text Ads which is based on keywords, Google Shopping is built on ‘product feeds.’ Meaning the ads on Google Shopping are generated directly from the information provided in your online shop. This connection allows shoppers to view advertised items you would like to sell directly in their searches and to purchase products directly from your online shop, hence the term ‘**Google Shopping feed**.’
<h2>Advantages of advertising with a Google Shopping feed</h2>
Google Shopping is the largest comparison shopping engine in the world, with an ever-expanding <a href="https://support.google.com/merchants/answer/7448571?hl=en">list</a> of supported countries. Advertisements on Google Shopping include a photo, title, price, and the name of your online shop. More product relevant information is displayed at the top or right side of the Google search results – above the normal text ads and organic search results.

<img class=" wp-image-26287 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/aeWWCkvQwC3AOhVPqLMy" alt="google shopping feed" width="975" height="620" />
Why is Google Shopping such a high **conversion driving marketing channel?** Below are just some of the advantages of advertising with a Google Shopping feed, along with how they are relevant to your strategy:
<ul markdown>
 	<li>**Multiple touchpoints** - Advertising on Google Shopping allows your products to be found in multiple places on Google’s Search Engine. If your online shop is search engine optimized, your products could be found in multiple ways such as traditional search, <a href="/products/ppc-tool">PPC text ads</a>, and [Google Shopping ads](https://www.channable.com/integrations/google-shopping-feed).</li>
 	<li>**Visual appeal** - Customers like to see what they are buying and visual content has proven to have a major impact on sale conversions and customers’ decisions compared to text-only ads. In fact, Google Shopping Ads can have up to a 30% higher conversion rate than Text Ads.</li>
 	<li>**Higher qualified leads** - As a retailer on Google Shopping, you have the opportunity to reach more of the lower-funnel customers who have a high intent to buy, leading them straight to the POS via their search terms. With product information connected directly to your ad via your data feed, Google Shopping ads are very informative and result in a higher conversion rate from prospective buyers.</li>
</ul>
<h2>What type of advertiser is a Google Shopping feed most suited for?</h2>
Google Shopping is a platform focused on fast and easy conversions. Not so much on creating awareness for a product or brand. Meaning Google Shopping should not be the only channel a brand or company focuses on. Rather a complementary channel to facilitate quick conversions from customers with a high intent to buy.
<h2>Successfully setting up your data feed for Google Shopping</h2>
To start advertising on Google Shopping you will need to set up your <a href="https://www.google.com/retail/solutions/merchant-center">Google Merchant Center</a> account, upload your products using a data feed (online shop), and set up your <a href="https://ads.google.com/intl/en_us/getstarted">Google Ads shopping campaigns.</a>

Now to successfully advertise on [Google Shopping](https://www.channable.com/integrations/google-shopping-feed), you need to ensure you send certain Google approved mandatory fields. You can send this product information to Google Shopping using an automation tool like Channable in two ways: via a live <a href="/products/marketplace-integrator">API</a> connection or with a <a href="/products/product-feed-management-tool">feed</a>:
<ul markdown>
 	<li>**API** APIs allow for real-time updating: Data can be sent at any time. When something is wrong with the data that is being sent to Google Shopping, the export channel (Google Shopping) can instantly send feedback to the exporting system (Channable). This information can then be given to the user, allowing them to make the changes.</li>
 	<li>**Data feed** The advantages of a feed-based system are that it is easy to implement and does not require the sender or the receiver to use special tools or advanced API formats. Meaning even a simple spreadsheet with your product data can be used. The downsides of this system are that there is no good way to continuously update the receiving party about changes.</li>
</ul>
Further differences between the two types of connections can be read in our <a href="https://support.channable.com/hc/en-us/articles/115002818909-Marketplaces-data-feeds-vs-APIs">help center article</a>. To send the right information, you can easily get an overview of the mandatory fields within Channable under either ‘Finalize’ (for Google Shopping feeds) or ‘Build &gt; Item’ (for Google Shopping APIs).

Providing your product information to Google properly is critical and must be in the right format to be accepted. Certain information can only be processed by a Google shopping feed in a specific way. The following section breaks down what you’ll need to send, to successfully advertise on Google Shopping.
<h2>Tips for every mandatory field you need to successfully advertise on Google Shopping</h2>
**Pro tip**: The chart below contains all of the mandatory fields that Google requires for you to successfully advertise on Google Shopping. Organizing this information in the correct format can be very time-consuming if done manually. Using a data feed management tool can show you where errors occur and pinpoint the missing data fields. Not only that, but Channable has the capability of fixing those errors for you, using an if-then rule system. Whether or not a data feed automation tool is used, this chart will give you everything needed to create a clean product feed.
<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;">**Necessary info**</td>
<td style="border: 1px solid #cccccc;">**What exactly?**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Image Link</td>
<td style="border: 1px solid #cccccc;">Images are very important for Google Shopping and selling online generally. We recommend you create a filter rule when you first start making rules, to exclude any items that do not have an image. For more information about specific dimensions and picture quality accepted by Google, read about it in their <a href="https://support.google.com/merchants/answer/6324350?hl=en" target="_blank" rel="noopener noreferrer">help center</a>.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Availability</td>
<td style="border: 1px solid #cccccc;">This mandatory field needs to be sent to Google Shopping in the form of either: ‘in stock’, ‘out of stock’, or ‘preorder’. You don’t need to send actual stock levels but the value you set must match the value on your website. To include this information into your feed, simply use Channable’s <a href="https://support.channable.com/hc/en-us/articles/115002827565-Rule-set-to-value" target="_blank" rel="noopener noreferrer">‘set to value’ rule</a> and set a newly created field to one of the three options depending on the actual stock level.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">*GTIN/EAN
<em>* You’ll need at least one of these, as Google requires you have 2 of the 3 pieces of info: Brand, GTIN or MPN.</em> There is still hope if you don’t, please check this <a href="https://support.channable.com/hc/en-us/articles/115002827285-Useful-rules-for-Google-Shopping" target="_blank" rel="noopener noreferrer"><em>help center article</em></a><em>. </em></td>
<td style="border: 1px solid #cccccc;">GTIN is the umbrella term for unique identifiers such as EANs, UPCs or ISBNs and is basically the barcode of an item. If you don’t already have this information, you can easily purchase them online or ask your distributor for them. Making them up won’t help, you can’t outsmart Google.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Title</td>
<td style="border: 1px solid #cccccc;">This mandatory field ought to be easily found in your feed already. Make sure it describes your item well. You can even include things like the color or size with Channable’s <a href="https://support.channable.com/hc/en-us/articles/115002827625-Rule-combine-value" target="_blank" rel="noopener noreferrer">‘combine value’ rule</a>.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Description</td>
<td style="border: 1px solid #cccccc;">Similarly to the title, this information should already be easily found in your import. Alternatively, you can always build a new description by combining relevant information from your feed. Make sure your description is free from HTML jargon by using our <a href="https://support.channable.com/hc/en-us/articles/115002827845-Rule-modify-text">strip HTML </a>rule.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Link</td>
<td style="border: 1px solid #cccccc;">This field is the URL of the products. Simple.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Brand</td>
<td style="border: 1px solid #cccccc;">This information may already be in your feed, but it is VITAL for becoming Google Shopping approved, in conjunction with either GTIN or MPN. See the other descriptions below.
If the brand doesn’t have its own field but can be perhaps located in the description, you can easily search for the ‘value’ (specific brand name) and pop it in a new field.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Condition</td>
<td style="border: 1px solid #cccccc;">The condition of a product needs to be listed as either ‘new’, ‘used’, or ‘refurbished’ in Google Shopping. Google will default set all condition's to new if you don't specify, but if in fact, you do sell used or refurbished items you'll have to communicate this to them. If this information isn’t in your feed yet, you can easily implement it with the 'set value' rule. Simply create a new mapping field from the settings and then ‘set value’ to the applicable condition.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Category</td>
<td style="border: 1px solid #cccccc;">The second stage of creating a Channable feed/API is categorization (NB: with the API if you send known EANs, Google Shopping will automatically be able to categorize the items). The options from the drop-down menu are the specific categories Google has. So, you simply need to allocate which groups of items belong to which Google product category. When you map the fields (in the finalize stage or build stage in Channable) remember to use ‘**Category (internal)**’. More<a href="https://support.channable.com/hc/en-us/articles/115003090569-Smart-categorization" target="_blank" rel="noopener noreferrer"> tips on categorization </a>can be found in Channable's help center.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Price</td>
<td style="border: 1px solid #cccccc;">This information will be in your feed. Do not try to modify it, as the price shown in Google Shopping should match your website.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Shipping Price</td>
<td style="border: 1px solid #cccccc;">You’ll most definitely know what the shipping price is if it isn’t already in your feed. If it’s missing, simply create a new mapping field and set the value. For example, if you offer free shipping for items over a certain price you can make a simple rule to set shipping price to zero. Simply create a rule such as “IF **price ** *is greater or equal to* 50. THEN take **shipping price** and <em>set to value</em>0”. You can always set shipping options within your Google Merchant account, more information can be found in <a href="https://support.google.com/merchants/answer/6069284?hl=en" target="_blank" rel="noopener noreferrer">Google's Support article</a></td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">*MPN/SKU
<em>* You’ll need at least one of these, as Google Shopping requires you have 2 of the 3 pieces of info: Brand, GTIN or MPN.</em> There is still hope if you don’t, please check this <a href="https://support.channable.com/hc/en-us/articles/115002827285-Useful-rules-for-Google-Shopping" target="_blank" rel="noopener noreferrer"><em>help center article</em></a><em>. </em></td>
<td style="border: 1px solid #cccccc;">A stock keeping unit (SKU) or a manufacturers number (MPN) is a more internal method of identifying items. If you don’t have this number, but you do have a GTIN you can still advertise with Google. If you have neither, you can still send your items to Google Shopping. To find out how, check out <a href="https://support.channable.com/hc/en-us/articles/115002827285-Useful-rules-for-Google-Shopping" target="_blank" rel="noopener noreferrer">useful rules for Google Shopping </a>help center article.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Shipping Country</td>
<td style="border: 1px solid #cccccc;">If this information isn’t already in your feed, you should know where your items will be shipping from. As it’ll probably be a fixed country, you can go ahead and make a new mapping field and then just set a country name as the shipping country.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Id</td>
<td style="border: 1px solid #cccccc;">This information can be any form of number/combination that uniquely identifies each of your items. Note the word, unique.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">***Size</td>
<td style="border: 1px solid #cccccc;">For clothing items, it’s important you send the size to Google Shopping. If this value is perhaps at the end of the title, you can simply use Channable’s <a href="https://support.channable.com/hc/en-us/articles/115002827785-Rule-split-text" target="_blank" rel="noopener noreferrer">split text value</a>.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">***Age group</td>
<td style="border: 1px solid #cccccc;">The age group is only applicable if you want to advertise clothing items with Google Shopping. The specific groups they accept are: ‘newborn’, ‘infant’, ‘toddler’, ‘kids’, and ‘adult’. With this list in mind, you could use a rule such as <a href="https://support.channable.com/hc/en-us/articles/115002827725-Rule-search-for-value" target="_blank" rel="noopener noreferrer">search for value</a> (search for specific sizes) and then use the replacement value option. So, any clothing item with the size 0 - 9 months can be assigned to the age group ‘newborn’ by searching for it and replacing the value with ‘newborn’.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">***Color</td>
<td style="border: 1px solid #cccccc;">The color of an item is only applicable for fashion items. Luckily Google Shopping doesn’t specify color names, so feel free to use the values you have in your feed. If you don’t have them in a specific field, simply create a new field and search for the value.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">***Gender</td>
<td style="border: 1px solid #cccccc;">This information is only needed for sending fashion items to Google Shopping and needs to be either unisex, female or male. If you sell only fashion items for one gender, this field can be easily provided by creating a new field and setting the value to the ‘Google recognized’ gender you sell to.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Currency</td>
<td>This is only necessary for using Channable's API connection with Google Shopping. You can either choose from 'EUR/GBP/USD/CAD/NOK/SEK/DKK/CHF' from Channable's built-in drop-down menu or implement it into the feed with a new field and ‘set to value’ rule. Make sure this value is true to what is displayed in the URL link of the item.</td>
</tr></tbody></table>
<span style="font-size: 11px;"><em>** Mandatory for feeds only (because when you create an API connection you already specify in the first step what the unique ID per item is)</em><em>
*** Mandatory only for when fashion is selected as 'Type of market' in feed settings</em><em>
****Mandatory only for Google Shopping API</em></span>

Finally, if you decide to use an automation tool to manage your product feed, it’s recommended you create, what Channable defines as a ‘<a href="https://support.channable.com/hc/en-us/articles/115002817249-How-do-I-filter-items-using-rules-">Filter rule</a>’ first. This rule will simply exclude any items that would otherwise be automatically rejected, or you do not want to sell. For reasons such as a missing image link, or the price is 0. Channable rules work in descending order. So, starting with a filter will ensure that the rules that’ll follow will only be applied to items worth advertising. While this list may seem quite overwhelming or contain a lot of information, using an automation tool can get you up and running in no time.
<h2>Next steps</h2>
Now that you have all the information needed to successfully advertise on Google Shopping the next step is getting started. If you want to [connect to Google Shopping with Channable](https://www.channable.com/integrations/google-shopping-integration) but do not already have an account, <a href="/signup">sign up</a> for free.

Build your connection to Google Shopping in your own time and only choose a subscription when you’re ready to go live. If you experience any Google Merchant Center errors that aren’t mentioned above, you’re always welcome to <a href="/contact">contact</a> Channable’s technical support team to get you going.

How to successfully advertise on Google Shopping

<h2>What is Google Product Category?</h2>
The “google_product_category” attribute is used to classify or categorize products in Google Shopping. The goal of this product categorization is to make it easier for customers to find your items within Google Shopping.

To set up the categories correctly, you have to use the taxonomies listed by Google known as the “Google product taxonomy”. The Google product taxonomy is the list of categories that Google uses to help classify products in the [Google Shopping feed](https://www.channable.com/integrations/google-shopping-feed). There are <strong>more than 6,000 categories</strong>. This is why it’s incredibly important that you categorize your products correctly. <a href="https://support.google.com/merchants/answer/6324436?hl=en-GB" target="_blank" rel="noopener noreferrer">Here</a> you can find more info regarding Google's product taxonomy.

Another important thing to note is that the categories are not the same in all countries. There are countries such as the United Kingdom, United States, France, Germany, and the Netherlands where the taxonomy is more complete and the product categories have more subdivisions than others.

An example of Google’s Category taxonomy for clothing would be:

Clothing and accessories &gt; Clothing &gt; Warm clothing &gt; Jackets and coats

In turn, each of these product categories is associated with a numerical code.
<h2>How important is the Google Product Category in the Google Shopping feed?</h2>
You should always categorize your products. There are too many benefits you’ll miss out on if you don’t.
<ul>
 	<li>The Google Product Category is decisive when it comes to ensuring users only see products that are really relevant to their search query.</li>
 	<li>The click rate of Google Shopping campaigns will improve because your products will have more precise attributes.</li>
 	<li>Filling in the Google Product Category influences your position in rankings. This allows you to check whether your products appear ahead of your competition.</li>
 	<li>Many other channels such as Criteo or [Facebook Ads](https://www.channable.com/integrations/facebook-product-feed) also use this categorization as a reference. Making it necessary to follow Google’s product taxonomy in order to be successful in multiple, essential channels.</li>
</ul>
<h2>Tips you should take into account when optimizing your Google Product Categories</h2>
<ol>
 	<li>Google occasionally updates its categories, so you need to make sure your data feed is updated with the latest changes.</li>
 	<li>The more information you provide in your Google Shopping feed, the better. That's why it's important to be specific about your categorization. You have to choose the most specific category possible. If you use a more specific Google Product Category, your products will appear in the appropriate search results more often. Therefore your CTR will improve significantly and, by creating more relevant ads, costs will decrease.</li>
 	<li>If your product fits into more than one category, it is important that you choose the most accurate one. It is not possible to choose two categories in Google Shopping.</li>
 	<li>If the article does not match any of the categories marked in the Google taxonomy (which is quite unusual due to a large number of categories available), then you can use the product_type attribute.</li>
 	<li>Remember that each country has a different taxonomy, so you will have to configure the feed and categories based on the country where you want to sell your products. Otherwise, your products will be rejected by Google. This has a close relationship with the taxes marked by each country. For example, if you are going to sell your products in the United States, it is important that the feed is configured for this country so that the tax rate for your products is correct.</li>
</ol>
<h2>Risks with Google's automatic product categorization</h2>
Google offers a new automatic categorization feature to make it easier to categorize products. Therefore, the google_product_category attribute is now not mandatory. However, while this advance is helpful, it also poses a risk.

The automatic assignment that Google makes is based on an algorithm that analyses other attributes of the Google Shopping feed, such as the brand, the GTIN, etc. In many cases, these attributes are not very specific and this means that Google does not assign the correct category or uses a category that is too generic.

To avoid this, we strongly recommend that you fill in the Google Product Category field in the Google Shopping feed yourself.
<h2>How can Channable help me with smart categorization?</h2>
Channable allows you to set up the Google Shopping feed in 5 easy steps. And one of the steps in the configuration of the feed is categorization. With the intention of helping our customers in this process (which can be quite long in multi-product catalogs), in Channable we have developed <a href="/blog/smart-categorization-google-shopping" target="_blank" rel="noopener noreferrer">smart categorization</a>.

Thanks to a smart self-learning algorithm, we have managed to make the products you want to export to Google Shopping automatically fit the Google taxonomy. In this way, a category suggestion will appear that matches each of your products. As this is only a suggestion, you will always have the final decision regarding which category is used. This way, you will still have full control of the categorization process.

Would you like to create a fully optimized Google Shopping feed with Channable’s smart categorization? <a href="https://app.channable.com/signup" target="_blank" rel="noopener noreferrer">Create a FREE account </a>today and set up your Google Shopping feed in no time.

Don't forget to read our blog with tips to <a href="/blog/create-quality-google-shopping-feeds" target="_blank" rel="noopener noreferrer">create the perfect feed for Google Shopping</a>.

Tips and solutions when assigning Google Product Categories in your Google Shopping Feed

Using Channable, you have always been able to generate multiple campaigns and ad groups from a [Google text ad generator](/products/ppc-tool). However, ads, keywords, and negative keywords were always coupled with the ad group. Now we are introducing a new feature that allows you to have multiple groups of ad group generators. With this comes a lot of new possibilities, one of which we want to highlight today: using synonyms in ads.

## Using synonyms

When creating a new campaign, you might want to start out with a lot of keywords attached to an ad or allow ‘broad’ matches on a smaller set. As shown: 

![visual_01.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/yRu43ISSpShwO3WAVjzX)

After letting the ads run their course, you can see which keywords are performing well and which aren’t. Usually, you would delete all but the well-performing keywords from the ad group to only keep one keyword while also making sure that one keyword shows up in your ad template. As shown: 

![visual_02.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/eCajaun3R0OuUpPfBbnC)

But now you’re stuck because, while the other keywords didn’t perform as well as the best, they still contributed to some of the ads’ reach. Both scenarios have downsides and that is why we are now allowing all Channable users to add multiple dynamic ad generators. This opens up the possibility for a setup like this: 

![visual_03.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/sWk9GHHiRk2qS5FHUZP5)

An example is when creating ads for perfume with two synonyms: ‘ Fragrance’ and ‘Cologne’. You could create a campaign with three dynamic ad generators like this:

1.  [Brand] - Ads text includes perfume, keyword: perfume
2.  [Brand] - Ads text includes fragrance, keyword: fragrance
3.  [Brand] - Ads text includes cologne, keyword: cologne

It would be easy to set up these ad generators copying the ad templates and other entities (ad extensions, site links, etc.) while modifying the ad and keyword templates manually. It would then be possible to create a main ad group that includes the generic ad templates and keywords while adding specific ad groups if a new keyword becomes highly effective and excluding those products from the main group and including them in the new ad group by using rules per ad group. Several other use-cases would be possible but will not be covered here. All these possibilities can be created because every ad group generator has its own rules. Whereas before you only had one set of rules to work with for the entire campaign.

## What about duplication

When you create multiple ad group generators, it is possible that duplicates are made which are undesirable. That’s why we’ve made sure that ad duplicates, meaning everything is similar from templates to extensions and keywords, will be merged before they are sent to Google (Shopping) Ads. You can see the result in the preview where we’ve also introduced new viewing and sorting options.

## How to get started

Getting started with multiple dynamic ad groups is as simple as going into your Google (Shopping) Ads setup and clicking on the ‘Add dynamic ad group generator button. (Tip: you first need to turn off your existing ad generator). 

![visual_04.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/dTMEgel7QhqQn6dXekeH)

You can then set up all the ad groups you want, although there is a max of 20 new dynamic ad group generators created in 1 campaign. You can use this in the preview to filter ads that contain errors to finalize them before sending them to Google. Feel free [to reach out](/contact) to your Channable contact for help on setting up [Google Text ads](/products/ppc-tool) and/or [Shopping Ads](https://www.channable.com/integrations/google-shopping-feed) or for information about this feature.

Using Channable to advertise with synonyms

## Marketing agencies are essentially mobile phones
*Bear with me.*


The first commercially available handheld mobile phones had one simple function. And shock, that was to make phone calls. As they became more popular, the number of functions began to increase. Not only due to technical innovation but also consumer demand.

The first notable applications that were introduced were contacts and SMS. To be at the forefront of personal communication prior to these features, you needed so much stuff. Address books, directories, stamps, envelopes, postcards. It just wasn’t manageable and required invention and innovation. 

![Old_mobile_phone.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/zoZiE7sSSlPIR6wc7rNQ)

New apps continued being introduced. They would absorb and replace now borderline immaterial inventions. While, at the same time, continue to push the boundaries of technology. The calculator, the watch (sorry, Casio), the calendar, GPS devices, the camera, the internet, journals, spreadsheets, and more were made redundant by the ever-innovating mobile phone. 

Fast-forwarding to 2021, the smartphone is indispensable. The pressure to continue innovating and adding more features is immeasurable. If the smartphone isn’t performing neurosurgery in the next decade, people will question whether they actually need this miracle of technology that lives in their pockets. Tell me if I’m wrong, but this isn’t too different from the expectations placed on a marketing agency from its clients; is it?

![Multitaksing.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/KNpQEfS3GvRxWKRHfbwF)

Though the marketing agency started with streamlined responsibilities. Today, the demand to grow, adapt, and improve is huge. Marketing agencies manage multiple clients from various industries with completely different requirements and measures of success. Much like a smartphone is expected to be an excellent phone, camera, diary, personal computer, and now fitness companion. Marketing agencies are expected to be excellent copywriters, strategists, advertising experts, marketplace gurus, teachers, and therapists. It’s a hideously difficult task. And without a transparent, clear overview it becomes an impossible one. 

## What can marketing agencies learn from the smartphone?
The smartphone is the archetype of a transparent, clear overview. It manages hundreds of applications with different functions and can be incredibly personalized. But how does the smartphone achieve this and what can marketing agencies learn from it? Let’s do a direct comparison. 

The hardware in a smartphone can be compared to the people like yourself working in a marketing agency. It all comes down to potential. The quality of the hardware determines which and how many applications (features) a phone can potentially perform at a high level. Those working in a marketing agency do exactly the same thing. The ability to be able to meet all the desired expectations of different clients (users) is completely dependent on the quality of the team.

![Blog-graph (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/MRbPRey9RtGUzaCO221a)

Looking at the image above, we’ve gone through the user, the application, and the hardware. So what about the operating system? 

The operating system unlocks the potential of the hardware. Without a robust and flexible operating system, applications couldn’t run at an optimal level. Meaning either downgrading to a lesser quality application or not being able to meet user expectations. This is exactly the same as the software used in a marketing agency. In order to fulfill the potential of the team and to meet the expectations of clients, the software used needs to be both robust and flexible. 

But it’s not just about being robust and flexible. Operating systems need to continually develop in order to manage more demanding applications and users, more applications in general, and improve UX. And it’s the same with software. As client demands increase with new platforms, technologies, best practices, etc. marketing agencies are expected to innovate. This can only be achieved with leading software and platforms that continually improve. 

With all this considered, it becomes obvious that the operating system (or the software used in marketing agencies) is the reason the smartphone is the blueprint for a transparent, clear
overview. 

## What should marketing agencies consider when searching for the perfect software?
![Iphone.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4s5twsISFiOBgBS8QCQQ)

Let’s look at the iPhone. The user-friendly interface of the operating system and its ability to use a large number of high-quality optimized applications make it stand out from the crowd. It’s exactly the same with software and platforms. We conducted a survey with close to 80 marketing agencies and, to no surprise, a friendly UX and extensive functionalities were at the top of their wishlist. 

Second to that was the price. The commoditization of the smartphone means that you no longer need to pay thousands of dollars for high-quality products that can rival Apple’s iPhone - enter Huawei. Software has gone through the same process. It’s no longer necessary to spend a large portion of your budget on big names and service costs. You can find robust, flexible, and innovative software that does exactly the same thing for a fraction of the price. 

![Busy-store.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NfCBFZhT0qZPhwhNav6Z)

Black Friday is a hectic period for marketing agencies. Equipping your team with software and platforms that require little-to-no maintenance is invaluable. It should be intuitive, simple to use, optimized for multiple tasks, and transparently and fairly priced. It should provide solutions for the eclectic demands of multiple clients and, most importantly, give you a clear overview of all your clients’ accounts and activities. This will allow you to better understand how to improve the performance of your marketing efforts and increase ROI for your clients. 

**Want examples of marketing agencies who have found their ideal platforms? Channable has a number of inspiring success stories from various marketing agencies that can be found [here](/success-stories).**

Why software is key for having a clear overview and increasing your clients’ ROI this Black Friday

### An analogy: How would you like the perfect skincare package?
We all have a skincare routine. At least, we all should have a skincare routine. UV radiation is real, people. But, of course, routines differ person-to-person. Our skin’s condition, demands, and expectations vary as well as the effort (and money) we’re willing to put into taking care of our skin. On top of that, the skincare market is confusing and extensive, with new trends, brands, and products popping up every year. Which makes finding the right products to get your skin looking as smooth as butter a real challenge. 

You don’t want too many products standing around on your bathroom counter, you want the ones that really work for you. You want to avoid the disappointment and also the waste of money and time that comes with trying new products that just don’t do it.

![large-minimal-assortment-beauty-products.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/0huH2x8RO3pihcMei9yA)
The perfect package of products that are designed to work individually but also complement one another sounds good, right? What you want is a company that invests time and resources into researching every single ingredient in all of their products in order to create an ideal, consistently good set. You have tried and liked their cream and serum, and then you see a package by the same company with a combination of your two favorite products - maybe they even add a third one that you want to try. Offering you a whole routine that works just the way you need it to.

### Choose your tools like you choose your skincare routine
Coming back to your professional challenges, you might find similarities in the decision-making process and expectations that your clients have when it comes to the ease of use and optimized results in their online marketing activities.

As is with skincare products, consistency is key in feed management.  And the right set of tools keeps your client’s branding consistent across platforms. Are you aware that customers who are shopping parallelly on multiple channels are observed to have a [30% higher lifetime value](https://ecommercegermany.com/blog/29-multichannel-marketing-statistics-to-know-in-2020)?

Of course, there are way too many channels out there to try and cover them all, so you have to find the perfect set of channels for each of your clients. If the connections to these channels are offered centrally in one place, from one brand, your life gets a lot easier. 

And when you like one company’s feed management tool and see that it works for your clients, it is only logical to also want your PPC campaigns and performance insights as parts of the package. Like a complementing series of care products.

Your [perfect marketing automation package](https://www.channable.com/how-channable-works) aims for this consistency. You work from one single data feed (your unique precondition) and optimize it with the help of different products and their ingredients. All of these single products have gotten extensive research to make them work combined, but also individually. For every need, there is this one feature that will help you to connect in the easiest and most consistent way possible with your desired channels. 

Find more information on feed management and PPC automation for digital marketing agencies on our [dedicated industry page](https://www.channable.com/industry/digital-marketing-agencies).

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