With roughly 2.89 billion monthly active users, Facebook is the most popular social network worldwide. In order to drive up your online sales and raise your brand awareness thanks to Facebook dynamic ads, you need to create a perfect Facebook product feed. Implementing a Facebook product catalog through a feed manager like Channable is not only simple but also extremely effective. Discover how Channable can become your best friend for creating/optimizing your Facebook product feed.
With Facebook’s dynamic ads you can automatically promote your product catalog on Facebook and Instagram without having to create hundreds of individual ads. Dynamic ads are shown in Facebook feeds, right-hand column (on a desktop setting), Instagram feeds and stories, audience network, and Messenger.
They will help you to reach and re-target users during their daily social media activities. Dynamic product ads are a fantastic way to promote your catalog of products to Facebook users that have previously interacted with your brand, or very similar ones. Facebook’s system automatically shows the right products to the right audience based on its previous behavior (thanks to Facebook pixel).
In order to begin advertising your products on Facebook, you need to create a Facebook product catalog. Like with any product feed, there are required attributes that need to be included in order for product ads to be approved by Facebook. Your Facebook data feed has to include the following mandatory attributes: ID, title, description, availability, condition, price, link, image, and brand.
Creating a Facebook product feed can be easy (especially if it is done with a feed management solution like Channable), but optimizing it to get the best results is another story. There is a direct correlation between how well your Facebook product catalog is optimized and the success of your dynamic product ads. A high-quality Facebook data feed will enable your items to be more visible on Facebook and will also encourage users to click on your ads. So do not settle with a basic product feed, you need to optimize your product feed data to get the best results on Facebook ads.
As mentioned before, having an optimized Facebook product feed will help you to boost your product’s visibility, conversion rate, and click-through rate. But what kind of improvements can be done in your Facebook product catalog? Here are some examples:
Channable is a feed management tool that offers a very simple solution to create and enrich your Facebook product catalog. We have all the information and tools you need, as a Facebook Marketing Partner, Channable can help you with:
Channable gives you access to more than 2.500 up-to-date feed templates, including the Facebook template. Meeting all of Facebook’s requirements and avoiding possible errors.
Channable enables you to improve your listings with IF-THEN rules that systematically filter, modify, and improve your product catalog with just a few clicks. Apply all the optimizations explained before (and a lot more) in just a few minutes!
When product information changes on your eCommerce platform, Channable synchronizes all changes with Facebook (and all your other channels). This helps you to communicate the correct information across all channels. Up to every hour!
In case you need guidance with the setup of your Facebook product catalog, Channable’s technical support team is always available to help you out. This goes for all your connections.
Channable offers its own learning center, The Channacademy. Become an expert in feed management, learn how to set up your first feed, how to set rules, and much more to make you an eCommerce expert.
I really like Channable! The main thing I enjoy about using Channable is that it’s less time-consuming and it’s a very good way to build dynamic ads. We’ve tried a couple of different systems, so we have the experience to say that Channable is very good. Christian Haraldsen, Online Performance Specialist at Komplett
If you want to get started with the Facebook product feed integration via Channable, you need to:
When you are all set, these are the 6 steps you must follow in Channable in order to get a perfect Facebook product catalog:
Navigate to ‘feeds‘ in the tool and choose the Facebook dynamic ads template. Choose your desired country and type of market for your connection.
In Channable, besides the Facebook dynamic ads feed, you can also choose the Facebook Shops feed. If you want to know more about Facebook Shops, please check this page.
With Channable you have the option to utilize the Smart Categorization functionality and save a ton of time placing your items.
Channable’s IF-THEN rule system filters, enriches, and optimizes all your existing product information automatically. For example, you can apply rules to quickly exclude products you do not want to promote or add extra information such as custom labels.
Here, you ‘map’ the existing fields from your original catalog with the fields requested by Facebook. With Channable it is very easy to add additional attributes like age, color, product_type, gender, material, size, sale price, and shipping.
Here you can have a look at the XML feed you have created. Please note that until this point, you don’t pay a dime to Channable. Once you are happy with your feed, you choose the price plan that fits your needs. Once your plan is selected, you will be able to copy the URL of your Facebook product feed to paste it into your Commerce Manager.
See exactly which products, fields, or values need some extra love before sending your optimized product data to Facebook.
If you need some guidance uploading a data feed in your Commerce Manager. You will find all the steps to follow in this Facebook business help center article.