How to automate feed optimization with Channable’s Rule Engine

If you’ve ever spent hours fixing messy product data or tweaking feeds for each sales channel, you know how quickly feed management can turn into a full-time job. In this post, we’ll show you a fast way to automate feed optimization using Channable’s Rule Engine.

The Rule Engine is an intuitive feature of Channable’s product feed management tool that lets you clean, transform and optimize your product data using predefined rules, so your feeds always meet channel requirements, stay up to date and perform their best without endless manual edits. For businesses focused on eCommerce automation, this feature is a go-to solution for keeping feeds running smoothly.

##Key takeaways

• Channable’s Rule Engine lets you automate feed optimization to save time, reduce errors and keep product data up to date.
• The Shared Rules feature lets you apply the same logic across all channels and projects instantly.
• You can easily tailor your e-commerce automation rules to each platform so every export meets requirements and is fully optimized.

##What is Channable’s Rule Engine?
Channable’s Rule Engine is the part of our multichannel eCommerce platform that lets you automatically change, improve and customize your product data before it is sent to any channel.

Instead of manually cleaning and editing your product data for each sales channel, you can add rules to optimize your feeds automatically. This saves hours of tedious work, ensures your data is always up to date, and helps your feeds gain maximum visibility and performance.

Whether you are managing one e-commerce automation feed or dozens across different markets, the Rule Engine makes it easy to standardize, enrich and tailor your data to meet each channel’s requirements.

##Step by step: Automate feed optimization with Channable’s Rule Engine
The Rule Engine lets you apply a system of “if this, then that” rules that control how your products are displayed across your channels.

Each “If” represents a condition, and each “then” represents an action. You decide which actions you want Channable to automatically take whenever a specific condition occurs within your product data.

This approach combines product feed optimization with automation which gives you full control over how your e-commerce automation feed is prepared so that you can be sure your exports are both accurate and high-performing.

###Step 1: Import your product data
Bring your data into Channable from your ecommerce platform, spreadsheet, ERP or any other source. With Channable, you can import from multiple sources at once into your e-commerce automation feed even if they use different formats.

###Step 2: Create a new rule
Go into the Rules section on the Channable platform to create a new “if/then” rule.

Let’s say your product data contains some items that do not include price information, and you want to exclude those items from your product feed. To do that, you can simply set a rule like this:

• If “price” + “is empty,” then take “all fields” and “exclude”.

###Step 3: Stack multiple rules for automation
Rules can run in sequence so you can chain actions together.

For example, in addition to excluding unpriced items, you can decide to set extra rules to exclude these items too with the following example rule(s):

• Low price: If “price” + “is less than or equal to” + “10”
• No image: If “image_link” + “is empty”
• No stock information: If “stock” + “is empty”

Learn more about our rules and how they work with our help center.

###Step 4: Apply rules to specific exports
Choose which rules apply to which channel.

For example, you might use a rule to remove HTML from product descriptions to meet the formatting rules for Google Shopping product descriptions, while for Amazon advertising you might set a default shipping cost in the “shipping” field whenever it is empty to avoid incomplete listings.

###Step 5: Let Channable run the automation
Once rules are in place, Channable applies them in your e-commerce automation feed every time your data updates. That means your feeds stay optimized, accurate and ready to perform without you having to make manual edits each time.

##Why are rules so effective for automating feed management?
You can use rules to optimize at every stage of your multichannel campaign. Plus, our system includes a Shared Rules feature and marketer-friendly templates designed to overcome common challenges you face when managing eCommerce automation feeds across multiple channels.

###Clean and standardize your data
Product data from multiple sources often comes in different formats. The Rule Engine can reformat prices, standardize size information and strip out placeholder text in seconds. With Shared Rules, you can apply these clean-up rules across all projects and channels instantly.

###Adapt your data for each channel’s rules
Each platform has its own quirks, from field formats to required attributes. The Rule Engine lets you create channel-specific adjustments so your exports always meet the right standards without affecting other channels.

###Boost performance and relevance
Enhance your listings to attract more clicks and conversions. The Rule Engine combines data-driven insights and analytics to ensure you are displaying the most relevant products at the right times so that you get the best performance out of your campaigns.

##Smarter eCommerce automation for your product feeds
Managing product data across multiple channels can quickly become a major time investment without the right systems in place. Channable’s Rule Engine makes the entire process faster and more efficient. It gives you more control while removing the need for constant manual work. The result is cleaner data, faster updates and feeds that are always ready to perform.

See for yourself how much time and effort you can save. Start your free demo today and experience the difference our Rule Engine can make for your eCommerce feeds.

##FAQs

How can I automate feed optimization without losing control of my product data?

You can use Channable’s product feed management tools to apply predefined rules that update automatically, while still previewing changes before they go live.

What is an eCommerce automation feed and how does it work with Channable?

An eCommerce automation feed is a product feed that updates automatically when your source data changes. Channable applies your rules in real time so exports remain optimized for each channel.

Why does automating feed optimization improve marketplace performance?

Automation ensures accurate, consistent data that meets platform requirements. This helps avoid listing errors, boosts visibility, and increases conversion rates across multiple channels.