Mastering product categorization: How smart attributes & AI can save you hours

Poorly optimized product feeds are a drain on advertising budgets, leading to higher costs and lower returns. Properly optimized product feeds, on the other hand, can increase conversion rates by an average of 73%.

But the traditional method of manually managing product details like colors, materials, and keywords is time-consuming, prone to errors, and inefficient. Missing or incorrect product information can prevent your ads from appearing in relevant searches and lead to wasted clicks.

The good news? Smart attributes and AI product categorization can help. They ensure accurate and optimized product listings across your channels. This article explains what they are and how they can save you valuable time when optimizing your product feeds.

What is AI product categorization?

AI product categorization is the process of using AI algorithms to analyze your product data and, based on predefined criteria, automatically generate missing product attributes. This can include anything from product titles and descriptions to colors and materials.

The AI can also generate these attributes in different languages which allows you to expand into new markets with localized product data. Using AI product categorization for feed management ensures more complete listings for your online channels.

Channable’s Smart Attributes AI allows you to preview and validate AI-generated outputs to keep your product feeds 100% accurate.

Benefits of using AI for product categorization

The main advantages of using AI to categorize your products is to ensure accurate listings and reduce the time it takes to get your products live on marketplaces and ad platforms. This improves the searchability and visibility of your products, leading to increased customer engagement and higher sales.

Here are the time-saving benefits of using AI to manage your product feeds:

Save hours by eliminating the need for manual input

Instead of spending hours manually inputting product details, AI algorithms intelligently analyze your data based on your set criteria. This automation ensures the generation of necessary attributes, such as color, material, and keywords, so your listings are optimized for all your online channels in a matter of minutes.

This is particularly helpful if you manage large catalogs of products, allowing you to scale effortlessly without being limited by the time-consuming task of manual attribute mapping and management. As a result, you can significantly reduce the time it takes to get your products live on marketplaces or Google Shopping ads.

Quickly expand into new markets

AI product categorization helps you navigate the complexities of localizing product data for different regions as it can instantly translate your product attributes into multiple languages. This eliminates the often costly and time-consuming need to hire translators and manage manual translation workflows.

By ensuring your product listings meet the specific requirements of local marketplaces, you can enhance both the visibility of your product offerings and your engagement with potential customers in diverse global markets, without the traditional delays.

Respond faster to marketplace updates

The dynamic nature of online marketplaces often requires swift adjustments to your product listings. AI-driven feed management allows you to respond quickly to these ever-changing requirements. For example, if a marketplace introduces a new mandatory attribute, previously you'd have to update each product manually, which is a time-consuming process, especially for brands with large catalogs.

With AI-powered smart attributes, you can analyze existing product data and automatically generate the mandatory attribute for each product, turning a long, manual task into minutes or hours, letting you maintain marketplace visibility and avoid penalties.

Launch new collections and products faster

For eCommerce brands constantly updating their catalogs with new collections or seasonal products, AI product categorization offers a huge advantage over manual input: faster time-to-market. AI algorithms can automatically assign all the necessary attributes based on your existing criteria.

This is particularly valuable for time-sensitive products, allowing you to get them listed and visible to customers much more quickly, ultimately maximizing your sales opportunities during peak seasons or trend cycles.

Channable’s Smart Attributes for AI product categorization

Channable’s Smart Attributes is an AI-powered feature that simplifies attribute enrichment, making sure that your listings are always accurate, complete, and consistent across all your channels.

With AI enrichment and Smart Attributes in Channable, you can:

• Automatically generate missing product attributes based on predefined criteria.

• Maintain control and review AI-generated attributes prior to implementation, guaranteeing high-quality results while preserving essential human oversight.

• Effortlessly generate attributes in multiple languages, enabling you to expand into new markets with localized product data.

• Instantly use the enriched data in your feed exports.

Why choose Channable?

Channable’s Smart Attributes is part of our broader AI-powered optimization suite, designed to streamline product data management, save time, and improve the quality of your listings. Available in our Core Pro plan, it’s a scalable solution tailored for growing businesses and agencies alike.

Get hands-on with our tool for free! Start a free trial and automate your product attributes today.