How automated product feed updates to your eCommerce listings can help drive online sales

Next to good data feed hygiene and maintenance, it's crucial to regularly update your product data. But what exactly does that mean, and how does it affect your ads and marketing practices?

Channable is here to explain why frequent eCommerce product updates are important and how an automation solution can make this process smooth and easy.

The reality of managing multiple ads with your product feed

When you start advertising on Google Ads or through third-party eCommerce integrations like comparison shopping engines and affiliate networks, you'll quickly notice that they often require your product information in various formats, differing from what's on your webshop.

This means you'll need to modify your product feed to match each platform's specific requirements. If you're utilizing several third parties, this can lead to multiple, different product feed configurations, becoming overwhelming to manage.

Getting your product feed optimized

Using a data feed management solution like Channable, you can upload your data feed and connect it multiple times in different ways. You can then modify the product information for each version to match the specific requirements of your chosen platform.

With Channable’s powerful 'if-then' rules, you can easily configure your product information to meet the demands of every connection, ensuring accurate eCommerce product updates.

Stay up-to-date with flexible daily data syncs

Channable’s automation not only gives you the power to easily configure your product feed but also allows you more control over many aspects of your connections.

One impactful feature is daily data syncs. This refers to how often your product information is updated on third-party platforms. In today's competitive online landscape, keeping your product information and stock levels up-to-date across all channels is paramount.

This not only saves you time managing all your merchant accounts but can also save you money by preventing wasted ad spend on advertising out-of-stock products. We're talking about truly automated product feed updates that make a real difference.

We've recently enhanced our daily data sync options to provide even more flexibility:

• CORE Standard: 1x per day

• CORE Plus: Up to 3x per day

• CORE Pro: Up to 24x per day

This new tiered structure makes it easier than ever to choose the right frequency for your business needs.

When 1x per day works:

• Your inventory and pricing stay mostly stable.

• You're not adding new products frequently.

• Product attributes (e.g., titles, descriptions) don't change often.

• You're not running time-sensitive promotions or flash sales.

• Minor delays in updates won't significantly impact performance.

When you need more frequent data syncs:

• Inventory or pricing changes throughout the day.

• New products need to go live quickly.

• Product data is regularly optimized for performance.

• You run flash sales, promotions, or frequent campaigns.

• Real-time accuracy drives your ad performance and sales.

If you’re adding new products to your feed often, if your prices change throughout the day, or if you have upcoming flash sales, more frequent data syncs are your opportunity to ensure real-time accuracy and maximize your ad performance. It's the simple, powerful solution to a very expensive problem, offering truly automated product feed updates.

Some of the key benefits of frequent data syncs include:

• Always accurate stock: Product stock levels are always up to date across multiple channels, preventing sales of unavailable items.

• Correct pricing: Prices are advertised correctly, eliminating the need for manual updates within each channel’s merchant center.

• Seamless sales & promotions: Sale prices can be set or switched with ease, perfect for flash sales or seasonal campaigns.

• Improved performance: Up-to-date product information leads to higher quality scores and greater visibility for all your listings, driving more sales. These consistent eCommerce product updates are critical for success.

How to get started with utilizing daily data syncs

With Channable, the default number of data syncs for every account is automatically once per day. However, for many advertisers, the benefits of multiple daily data syncs lead them to update their feeds much more frequently, even down to every hour. This level of automated product feed updates has a massive impact.

If you’re already managing multiple marketplaces or channels, or your business is growing fast, you can’t afford to have outdated listings slowing you down.

Ready to enhance your eCommerce product updates? Find more information on how to adjust your data sync frequency via our help center or contact our support team with any questions!