Create Awin product feeds

Awin is an affiliate network that brings advertisers and publishers together to help their businesses grow online. They focus on three groups: advertisers, publishers and consumers.


At the beginning of 2017, Awin was launched in the Netherlands after it was created in 2016 following the merger of Zanox and Affiliate Window. Currently, Awin operates from 17 locations around the world, including Amsterdam, London and San Francisco. The Awin network consists of more than 100,000 active publishers merged with more than 6,000 advertisers. Through this versatile network you can very effectively reach the right target group.

Where are my ads displayed with Awin?

By sending your products to Awin with an awin feed, your advertisements reach different publishers via their network. These publishers are active in, for example, Finance & Insurance, Retail & Shopping, and Travel. This makes them relevant for your specific products and increases your online reach. All publishers have been checked by Awin before they join Awin’s network, so you can be assured that you are entering into a reliable partnership.

Advantages of Awin

  • Large number of publishers Awin has a network of 100,000 publishers from different sectors which allows you to always find the right partner.

  • Personal service With more than 900 expert employees from 15 different countries from all over the world, Awin always offers the right advice.

  • Simple, yet powerful interface Awin offers a clear and simple interface for all your activities. Monitor your campaigns, optimize your performance and reveal important insights.

  • Security and reliability Partners must meet the highest standards and adhere to the strict code of conduct that Awin has drawn up.

How can I send my products to Awin?

  1. Create a Channable account Creating an account takes seconds, just sign up with your name and email address.

  2. Import your product feed The Channable platform supports CSV, XML, Google Spreadsheets and Text files. In addition, 3rd party connections to eCommerce platforms are also available. Just select your preferred method for importing your product feed. If you have a different type of file, don’t worry, just contact us and we will arrange something.

  3. Add an Awin feed The simplicity of the Channable tool enables you to create an Awin feed in minutes. In order to do so, just click on the ‘Feeds’ tab and select ‘Awin’. Adding a Awin feed will greatly increase the visibility of your online shop. Do not waste any time, start now!

  4. Create rules After you have created an Awin feed, the next step involves creating rules to optimize your feed for the best results possible. This involves using our IF-THEN statements, which we designed to simplify this step. Use these rules to create the perfect feed. You can do almost anything; for instance, excluding the products that are out of stock so they will not show up online and much more.

  5. Finalize The ‘Finalize’ step of the optimization is designed so that you can look over the data fields that should be filled and select the info that should occupy each field. This feature really helps with customizing and creating the best data feed for Awin. After you have completed all the steps just press ‘Run now’. After activating the feed, you can download the optimized feed from the ‘Preview’ step. You then need to send this to your contact person at Awin.

  6. Start earning Sit back and watch your sales increase.

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