Channable

Whitepapers

Explained: Google’s products for advertisers

Google

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Google offers a wide range of products for advertisers and marketers, e.g. Search Ads 360, the Google Display Network, and Google Ads. Many of the Google products accept a data feed of inventory or information to simplify, optimize, and even enable usage. Understand the uses and differences of the Google Products that can be powered by data feeds with Channable’s Google Products whitepaper.

Google has grown beyond the modest search engine it began as. Whilst the consumer mostly uses it to search for results, images, items, flights, and so forth, businesses are more acquainted with Google’s vast portfolio of products. Many of the Google products accept a data feed of inventory or information to simplify, optimize, and even enable usage. Channable offers many different feeds for Google. It can be tricky to understand the difference between each and where a data feed comes in.

This whitepaper will clarify what each Google product does, who it is for, how you can use it, and how a feed management tool is used. The following Google products will be covered:

  • Google Shopping

  • Google Shopping Campaigns

  • Google Display

  • Google Ads

  • Google Search Ads 360

  • Google Analytics

  • Google Manufacturer Center

  • Google Play Books

  • Google Product Ratings

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