Facebook feed | Channable: create and optimise your Facebook feed
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Facebook is a social media website which has over 1.7 billion monthly active users, with 84% of daily active users outside of the US and Canada. Facebook operates globally with numerous offices within and outside the US. Currently, Facebook is available in 104 different languages, with 40 more still to come. The platform has become one of the most popular places for merchants to engage with clients. With the help of a Facebook feed, you can list thousands of products on the social media platform and increase your sales with ease. Implementing a Facebook feed in your marketing is not only simple but also extremely effective.

Facebook feed

Many people may not know this but Facebook is not just for recreation, you can use a Facebook feed to create ads to grow your business. The way to utilize Facebook for this purpose is to use a Facebook feed designed for the platform which will give you the possibility to reach and re-target an incredible amount of customers, both local and foreign. Using Channable you can create Facebook ads in bulk using our Facebook feed, regardless if you have 100 or 1,000,000 products, plus you can optimize your Facebook feed to achieve even better results.

Advantages of using a Facebook feed for your Business

  • Drive up online sales
    Facebook makes it easy for you to reach people who matter to your business. You can track the performance of your advertisements across all devices, phones, tablets and computers. A Facebook feed is a very efficient way to redirect customers from Facebook to your website in order to complete a sale or sign up for a service. In addition, you can use the Facebook feed to create listings in bulk and offer your entire product portfolio on the platform. Setup your Facebook feed once and all future product updates and changes will be automatically incorporated.
  • Increase local sales
    Another big advantage of advertising on Facebook is that you can create targeted advertisement for the specific target group you want to reach. You can achieve these results by tailoring your Facebook feed to the specific characteristics of your target audience, these can be the age, location, interests and more.
  • Raise brand awareness
    Over 1.7 billion people use Facebook to connect to what matters to them and more than 1.1 billion visit Facebook every day. Facebook advertising is a very powerful method to find new customers and increase brand awareness. The simplest way to achieve this is with the use of a Facebook feed.

Where are my ads displayed with a Facebook feed?

Your Facebook feed will display your ads throughout the news feed and on the right side of the interface in a computer setting and just throughout the news feed on mobile platforms. Your Facebook feed will display your ads on these same location for your entire product portfolio. You are able to additionally optimize the Facebook feed and handpick exactly the products you would like to advertise.

How do I get my products on Facebook

  1. Create a Channable account
    Creating an account takes seconds, just sign up with your name and email address.
  2. Import your product data feed
    The Channable platform supports CSV files, RSS feeds and XML feeds. Just select the type of file you would like to import from from the options available. If you have a different type of file, don’t worry, just contact us and we will add it for you.
  3. Add a Facebook feed 
    In order to export your product, first you would have to add Facebook as a channel. Don’t worry it’s very easy! To do that just head over to the ‘Channels’ tab and ‘add new channel’. Adding a Facebook feed will greatly increase the visibility of your online shop. There are 11 million Dutch e-shoppers (92% of active internet users) and what is a better way to reach them than Facebook.
  4. Setup rules
    After you have created a Facebook feed, the next step involved creating rules to optimize your feed for the best results possible. This involves using our IF-THEN statements which we designed to simplify this step.
  5. Finalize
    The ‘Finalize’ step of the optimization is designed so that you can look over the data fields that should be filled and select the info that should occupy each field. This feature really help with customizing and creating the best datafeed for each application. After you have completed all the steps just press ‘run now’.

How to add your product feed in the Facebook Business Manager

After optimizing the specific Facebook feed in Channable, you can upload your new feed in Facebook. First of all you need to create a Facebook Business Manager account, which can be done easily over here.

When you created your Facebook Business account you’ll see the next interface, where you can open your “Product Catalogues” to add your datafeed.

After you’ve accessed the product catalogs page you will be given the option to create a product catalog.

The first step of setting up your product catalog is to name your catalog, choose a catalog type and assign the catalog owner.

When you have completed this step and configured your catalog, you’ll be taken to your catalog interface where you can add new product feeds and manage already imported feeds.

To add a new Facebook feed, click on the “Add Product Feed” button. In order to complete the set up of your feed you’ll need to execute two steps. Firstly, configure the “Name and Currency” of your product feed.

The second step “Add Product Feed” involves selecting the upload schedule and pasting your Feed URL, which you can find in the preview step of your Facebook setup in Channable.

*Important: If your product feed is not password protected DO NOT insert a username and password. IF you do the import into Facebook will fail.

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Channable Christmas Giveaway!

 

Guess how many GOLD baubles are on our Christmas tree to win a Channable BBQ, perfect for smoking a Christmas Turkey! Entries can be submitted via the form below, 1 entry per email address and entries close 24th Dec. Winners will be contacted in the New Year!

 

 



 

 

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Channable’s Christmas Tips & Tricks!

 

Track your Christmas sales, Santa style, by connecting your Analytics to Channable. The integration will give you a visual overview of how well you’re performing on each of your export channels. Channel that inner Santa!

 

 

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Channable’s Christmas Trivia!

 

Christmas doesn’t only have to be fun and games for the children. We’re a fan of the Gift Grab game here at Channable. Instructions are as follows:

 

There are two rounds. You’ll need a dice, a large surface where you can swap and steal easily, and everyone must bring two wrapped presents, they can be anything from an iPhone X (wow thanks!) or even a boring old can of beans. Put all the gifts in a pile in the middle of the area.

 

Everyone rolls the die and the highest roll gets to go first. The first player rolls the dice and must follow the action related to the number thrown.

 

  • Action 1: Choose a present from the pile, but don’t unwrap it!
  • Action 2: Move any gifts you have to the person on your left!
  • Action 3: Choose a gift from the pile and unwrap it!
  • Action 4: Move any gifts you have to the person on your right!
  • Action 5: Unwrap one present (if you have one)!
  • Action 6: Choose a present from the pile, but don’t unwrap it!

 

Once there are no more gifts in the pile, the second round begins (set a timer for around 15 minutes or the game can last forever):

 

  • Action 1: Give one of your presents to someone else.
  • Action 2: Everyone needs to give one gift to the person on their right.
  • Action 3 : Everyone has to swap all their gifts with someone else.
  • Action 4: SWAP one gift with someone else.
  • Action 5: STEAL a gift from someone.
  • Action 6: Everyone move one chair to the left (leave the presents behind 😉 )

 

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Channable’s Christmas Tips & Tricks!

 

 

Channable has date rules that allow you to push a certain rule for a specific date, day or period. That means you can automate festive modifications! Make those products, Jolly Reindeer products this month!

 

 

 

 

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Channable Christmas Trivia!

 

Today is Sinterklaas in the Netherlands, Channable’s home country. He is also the inspiration for the popular Christmas icon Santa Claus. It’s typical for the Dutch to eat gingerbread bites named Kruidnoten, so Channable wanted to share the perfect Kruidnoten recipe behind this advent door:

 

Ingredients:

250g self raising flour

125g brown sugar

100g soft butter

4 tbsp milk

2 tbsp speculaas spices ( or 2 tsp cinnamon, 1 tsp ground cloves, 1 tsp white pepper, pinch of cardamon, pinch nutmeg)

Pinch salt

 

Method:

  1. Preheat oven 150 C.
  2. Sieve the flour into a bowl and add the spices.
  3. Cream the butter and the sugar together in a separate bowl. Add the milk. 
  4. Create a well in the flour mixture and add the wet ingredients. 
  5. Slowly stir in the dry ingredients to make a dough.
  6. Roll the dough into a ball, cover with clingfilm and fridge for 20 minutes. 
  7. Once chilled, form the dough into small grape-sized balls. 
  8. Place the small balls on a baking tray lined with baking paper and squash them slightly and pop it in the oven for 20 minutes. 
  9. Remove, cool and enjoy! Happy Sinterklaas!

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Channable’s Christmas Tips & Tricks!

 

Beat Rudolph to those houses this year with Channable’s Order Connections. It syncs all order information from marketplaces straight to the backend of your online store. In addition to order information, instant stock updates and shipping status are synced.

 

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Channable Christmas Trivia!

 

There’s nothing like some Christmas music to get you in the festive mood. Behind today’s advent calendar door, is the BEST Christmas playlist. Everyone at Channable chipped in to give you the most wholesome playlist. There’s a song in there for everyone from everyone. Happy listening and rock around that Christmas tree!

 

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Channable’s Christmas Tips & Tricks!

 

Did you know that Channable can handle order return information for Bol.com and ToBeDressed? Make the sad truth of unwanted Christmas presents a little better.

 

 

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Channable Christmas Giveaway!

 

Think you can pull off an ugly sweater better than Channable’s Niclas? Tag us (@channable_en or #channable) in your ugly sweater selfie to be in the prize draw to win an ugly sweater (as featured in Channable’s Christmas video) to add to your collection. The contenders will be placed into a raffle that will be drawn 7th January. The winner will then be notified via the platform they tagged us on.

 


 

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Channable’s Christmas Tips & Tricks!

 

Channable adds new channels on request, not only just at Christmas. So, if there’s something missing – just ask!

 

      

 

 

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Channable Christmas Trivia!

 

Here’s Santa’s little helper that often likes to hang out in Channable’s support attic. He also goes by the name Bert. Tag us in pics of your furry office helpers with #channable!

 

 

 

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Channable’s Christmas Tips & Tricks!

 

Expand your Text Ads with all things festive with Channable’s new Expanded Text Ads templates. Hundreds of merry ads from one dynamic template.

 

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Channable Christmas Giveaway!

 

Channable wants to welcome one, new lucky user with a selection of De Leckere beer this Christmas. It’s brewed in Channable’s hometown, Utrecht, and we’re big fans. Simply use the promo code BEERS_ON_CHANNABLE when creating a new account to be in the running for a Beer Basket. It’s not quite Gold, Myrrh or Frankincense but it’s a cheers from us to you. This promo code is valid until 19th January and the winner will be contacted 20th January.

 

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Channable’s Christmas Tips & Tricks!

 

Is one of your New Year’s resolutions to be (and stay) more organized in 2019? Channable can be the solution to keeping that resolution. Use Channable to organize your feed (not just optimize) and make new, more specific ones. Split that master feed into categories, regions, target markets and more!

 

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Channable Christmas Trivia!

 

Christmas means Christmas movies! Channable’s Top 12 Christmas must sees are:

 

Jingle All the Way

Santa Claus: The Movie

Miracle on 34th Street

Joulutarina

How the Grinch Stole Christmas

Polar Express

Home Alone (1 and 2, technically you can call it one LONG movie)

The Holiday

National Lampoon’s Christmas Vacation

Scrooge

Joyeux Noel

A Christmas Carol

 

 

 

 

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Channable’s Christmas Tips & Tricks!

 

Channable’s support team is known for it’s undeniable friendliness and efforts to go above and beyond to help Channable clients. They reply to over 50% of queries within the first 8 hours which is faster than the industry average, receive 8x more queries than other tech companies with an average of over 400 email requests a week. We’re proud of them and encourage you to send an email with what you’d like us to gift them with for their efforts. Be it a cake, a beer or a song! Let us know!