Facebook is a social media website which has over 1.7 billion monthly active users, with 84% of daily active users outside of the US and Canada. Facebook operates globally with numerous offices within and outside the US. Currently, Facebook is available in 104 different languages, with 40 more still to come. The platform has become one of the most popular places for merchants to engage with clients. With the help of a Facebook feed, you can list thousands of products on the social media platform and increase your sales with ease. Implementing a Facebook feed in your marketing is not only simple but also extremely effective.

Facebook feed

Many people may not know this but Facebook is not just for recreation, you can use a Facebook feed to create ads to grow your business. The way to utilize Facebook for this purpose is to use a Facebook feed designed for the platform which will give you the possibility to reach and re-target an incredible amount of customers, both local and foreign. Using Channable you can create Facebook ads in bulk using our Facebook feed, regardless if you have 100 or 1,000,000 products, plus you can optimize your Facebook feed to achieve even better results.

Advantages of using a Facebook feed for your Business

  • Drive up online sales
    Facebook makes it easy for you to reach people who matter to your business. You can track the performance of your advertisements across all devices, phones, tablets and computers. A Facebook feed is a very efficient way to redirect customers from Facebook to your website in order to complete a sale or sign up for a service. In addition, you can use the Facebook feed to create listings in bulk and offer your entire product portfolio on the platform. Setup your Facebook feed once and all future product updates and changes will be automatically incorporated.
  • Increase local sales
    Another big advantage of advertising on Facebook is that you can create targeted advertisement for the specific target group you want to reach. You can achieve these results by tailoring your Facebook feed to the specific characteristics of your target audience, these can be the age, location, interests and more.
  • Raise brand awareness
    Over 1.7 billion people use Facebook to connect to what matters to them and more than 1.1 billion visit Facebook every day. Facebook advertising is a very powerful method to find new customers and increase brand awareness. The simplest way to achieve this is with the use of a Facebook feed.

Where are my ads displayed with a Facebook feed?

Your Facebook feed will display your ads throughout the news feed and on the right side of the interface in a computer setting and just throughout the news feed on mobile platforms. Your Facebook feed will display your ads on these same location for your entire product portfolio. You are able to additionally optimize the Facebook feed and handpick exactly the products you would like to advertise.

How do I get my products on Facebook

  1. Create a Channable account
    Creating an account takes seconds, just sign up with your name and email address.
  2. Import your product data feed
    The Channable platform supports CSV files, RSS feeds and XML feeds. Just select the type of file you would like to import from from the options available. If you have a different type of file, don’t worry, just contact us and we will add it for you.
  3. Add a Facebook feed 
    In order to export your product, first you would have to add Facebook as a channel. Don’t worry it’s very easy! To do that just head over to the ‘Channels’ tab and ‘add new channel’. Adding a Facebook feed will greatly increase the visibility of your online shop. There are 11 million Dutch e-shoppers (92% of active internet users) and what is a better way to reach them than Facebook.
  4. Setup rules
    After you have created a Facebook feed, the next step involved creating rules to optimize your feed for the best results possible. This involves using our IF-THEN statements which we designed to simplify this step.
  5. Finalize
    The ‘Finalize’ step of the optimization is designed so that you can look over the data fields that should be filled and select the info that should occupy each field. This feature really help with customizing and creating the best datafeed for each application. After you have completed all the steps just press ‘run now’.

How to add your product feed in the Facebook Business Manager

After optimizing the specific Facebook feed in Channable, you can upload your new feed in Facebook. First of all you need to create a Facebook Business Manager account, which can be done easily over here.

When you created your Facebook Business account you’ll see the next interface, where you can open your “Product Catalogues” to add your datafeed.

After you’ve accessed the product catalogs page you will be given the option to create a product catalog.

The first step of setting up your product catalog is to name your catalog, choose a catalog type and assign the catalog owner.

When you have completed this step and configured your catalog, you’ll be taken to your catalog interface where you can add new product feeds and manage already imported feeds.

To add a new Facebook feed, click on the “Add Product Feed” button. In order to complete the set up of your feed you’ll need to execute two steps. Firstly, configure the “Name and Currency” of your product feed.

The second step “Add Product Feed” involves selecting the upload schedule and pasting your Feed URL, which you can find in the preview step of your Facebook setup in Channable.

*Important: If your product feed is not password protected DO NOT insert a username and password. IF you do the import into Facebook will fail.

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