Interesting ways agencies are optimizing clients’ Google Shopping Feeds for success in 2025

People shop on Google more than a billion times per day. So basically, Google Shopping is a goldmine for eCommerce.

But here’s the thing: There’s fierce competition brewing, and standing out is not an easy task. That’s why Google Shopping Feed optimization is crucial.

Let’s be clear, a Google Shopping Feed is not a ‘set it and forget it’ situation. It needs constant tweaking, updates, and optimization to stay relevant, competitive, and aligned with the latest Google algorithms and user behaviors.

So, whether you’re looking for ways to optimize your Google Shopping Feed or you’re looking for best practices from other agencies to see how they optimize their clients’ feeds to achieve great results, we’ve got you covered. Buckle up as we go through Google Shopping Feed optimization ideas to get your creative gears turning.

Why does Google Shopping Feed optimization matter?

If your Google Shopping Feed isn’t on point, you're basically throwing your products into the void. This can not only lead to Google disapproving your products, but the Google Shopping algorithm may ignore your listings, resulting in lost sales.

Optimizing your feed is the difference between being invisible and ranking at the top, where clicks and conversions happen. Let’s look at some of the benefits of Google Shopping Feed optimization:

• Improved performance - When your feed is optimized, Google’s algorithms know what to do with your data, which means your products are more likely to show up in relevant searches.

• Increase customer engagement - Optimized feeds mean better-targeted ads, more relevant product info, and a smoother shopping experience. When your product listings stand out with clear titles, high-quality images, and accurate details, customers are more likely to engage and click through.

• Higher conversion rates - The more relevant your feed is, the more likely shoppers are to convert. Optimized feeds help match the right products with the right people, reducing the chances of cart abandonment.

• Better ROI - With better visibility, targeting, and product accuracy, you will see more value from their ad spend and, ultimately, a higher return on investment.

7 Ways to optimize Google Shopping Feeds

Now, let’s get into the fun stuff. Here are seven interesting ways agencies are optimizing their clients’ Google Shopping Feeds to boost sales.

Expand product attributes

Your product attributes are the backbone of your Google Shopping feed. Nail your attributes, and you’re already halfway to a successful campaign.
How to do it?

• Make sure your product title includes key details (think: brand, size, color, age group, gender, and any personalization options). These attributes help Google match your products with relevant searches and improve performance. Put the most important info at the front of your title, especially if it’s not visible in the image. Since product titles often get cut off in ads, leading with the most compelling details ensures customers get the key info they need before clicking through.

• Add missing attributes. And don’t worry—this doesn’t need to be daunting. Now, you can automate the generation of missing product attributes with AI. This way, you can ensure optimal data quality while saving time.
  

Use high-quality visuals

Visual content is the lifeblood of online shopping, driving engagement and making products pop in a crowded digital space.

How to do it?

• Use the highest resolution image available—Google recommends at least 1500 x 1500 pixels. High-quality images are more likely to appear in relevant search results.

• Display your products in 3D. Upload at least three high-resolution images from different angles (front, back, sides, and top) to Google Merchant Center, and Google can create a 360-degree view of your product. The DTC furniture brand Poly & Bark uses 3D visuals to stand out in Google Shopping’s feed.
  

Set up your return policies

According to a recent study, stores with “exceptional” or “great” scores for shipping and returns are more likely to rank higher, especially in the top 10 positions. In other words, fast shipping and clear return policies are crucial for boosting your Google Shopping scores.

How to do it?

• Make your return and refund policies easy to find. Since they’re a key factor in purchasing decisions, displaying them on ads and listings can boost your product performance

• Clearly outline your return and refund process on your website, including details like return timeframes, methods, and any fees.

Promote fast delivery

Shipping speed is a critical factor in customers’ purchase decisions. In a world of instant gratification, when everything is just a click away, no one wants to wait weeks or months for their order.

How to do it?

• If you use Amazon MCF to provide fast delivery, you’ll be able to show "Free 3-day" or "Get it by [Date]" badges on Google Shopping ads, free product listings, and organic search links.

• Integrate your MCF-fulfilled products with Google, and when you update your shipping speed and your shipping cost is free, shoppers will view a “Get it by [Date]” badge/annotation on your Google Shopping ads, like in this example from ClubFurniture.com.

Optimize for virtual try-on

Here is some great news for apparel brands: All brands with a shopping feed and high-quality imagery are automatically opted into Apparel Try-On. You just need to make sure your imagery meets the requirements.

How to do it?

• Use high-resolution images that are at least 512 x 512 pixels, but ideally 1024 pixels or higher. The image should show a single garment on a front-facing model or mannequin in a simple pose, or laid flat on a surface.

• Once you get a “try on” badge, your customers can see what a piece looks like on a real model, ranging from XXS to XXL. American Eagle already uses this feature and stands out in the Google Shopping Feed.
  

Participate in regional availability and pricing

If your business is present in certain parts of the country or particular cities, consider optimizing your Google Shopping Feed for regional availability and pricing. This way you can ensure that your products are shown to the correct audience and you only pay for clicks where your products are available.

How to do it?

• To participate in regional availability and pricing, you'll need to set up regions and regional inventory and update your landing pages to show the correct regional price and availability.

Earn a Top Quality Store badge

Have you ever wondered how some brands dominate Google Shopping and grab all the attention? The short answer is: they go above and beyond to provide an exceptional shopping experience. That’s also the blueprint for getting a “Top Quality Store” badge.

How to do it?

• To earn the "Top Quality Store" badge, focus on delivering exceptional customer experiences. To determine eligibility, Google looks at factors like fast shipping, clear return policies, high-quality websites, and positive reviews.

• To check your eligibility, visit the Shopping Experiences Scorecard on the Merchant Center where you can get personalized recommendations for improvement that will help you get the badge.

Level up your Google Shopping Feed with AI

The bottom line is that if you want to succeed on Google Shopping, you need to nail your titles and descriptions with relevant keywords and key details, use high-quality images that pop, and make sure your feed is complete and accurate.

Don’t forget to regularly update your inventory and prices, categorize products correctly, and include all the relevant attributes to help Google make the best matches.

But what if you can sprinkle in some AI magic to remove the heavy lifting from Google Shopping Feed optimization?

With Channable, you can maximize your product visibility on the Shopping tab and optimize your product data following the Merchant Center requirements—powered by performance learnings and rule-based automation.