Black Friday 2025 with Channable: Maximize your ad ROI this holiday season

With Black Friday 2025 right around the corner, eCommerce retailers worldwide are looking forward to a major uptick in sales. Even in last year’s tough economy, UK and EMEA retailers enjoyed a record-breaking year-on-year turnover increase of nearly 10% during the Black Friday and Cyber Monday/Cyber Week holiday season.

To win big during this year’s Black Friday, preparation is key. How is your eCommerce business gearing up its CPC ads and product listings on crucial sales channels to make sure you get the most out of this once-a-year opportunity? Even if you’re behind schedule on optimizing for Black Friday 2025, there’s still time to get ready, thanks to time-saving multichannel eCommerce tools from Channable.

Key takeaways

• Automating Google Ads and other online ad campaigns is a top priority for increasing sales during this year’s Black Friday and Cyber Monday/Cyber Week holiday season.
• Dynamic pricing rules enable you to react instantly to changes in stock and demand.
• With built-in insights and analytics, Channable’s multichannel eCommerce platform helps you boost ROI and build workflows to carry you past Black Friday into Cyber Week and throughout the holiday season.
• Ready to make this year’s Black Friday and holiday shopping season your most successful ever?

What to watch out for during Black Friday 2025

This year’s Black Friday promises to be another record-breaker, but it does also come with some unique challenges to watch out for.

Shorter holiday shopping season this year

Because Black Friday is always on the fourth Friday in November, this year it is on the 28th. That’s much later than in past years: in 2023, for example, Black Friday was on the 24th. But it is still a day earlier than last year’s record-breaking Black Friday (29th).

Since Black Friday is the unofficial start of holiday shopping, it means this year’s season will be a few days shorter. In other words: every day counts. Retailers need to do all they can to maximize turnover during this year’s shorter holiday period.

Multichannel retail challenges

Over 77% of eCommerce retailers are selling and advertising via multiple channels this Black Friday. Managing stock levels, prices and product data across multiple platforms can be overwhelming when order volumes spike on November 28. If feeds aren’t aligned, you risk stock-outs, overselling or inconsistent pricing that cuts into your margins.

Higher PPC ad costs

Cost-per-click (CPC) always skyrockets during Black Friday with so many advertisers all competing at once. The higher ad costs can quickly cut into your margins. It’s basically impossible to monitor and optimize PPC ads manually to keep them performing well during a peak shopping period like Black Friday.

Best multichannel eCommerce tools for Black Friday 2025

The countdown to Black Friday has already started. Now’s the time to get your product feeds and ads ready, so you beat your competitors and attract plenty of new customers this year. These tools can help.

Feed management

Channable’s product feed management tool centralizes your product data so you only need to upload it once. From there, it automatically adapts and sends the right feed to every channel you use.

When stock or pricing changes in your source system, the updates are reflected across all connected feeds. This reduces the risk of showing outdated product information during high-volume events like Black Friday.

Feed management also includes a Rules Engine. With simple if-then rules, you can set up automatic adjustments. For example, you can automatically add a Black Friday promotion label to certain products or exclude items with low stock.

PPC optimization and automation

Running ads manually at Black Friday scale is almost impossible. Channable’s PPC optimization tool lightens your workload by automatically building campaigns straight from your product feed. It creates campaigns, ad groups and keywords for you, so you don’t have to spend hours setting them up one by one.

Because everything is connected to live product data, your ads stay accurate throughout your sale. If a product sells out or a price changes, the update is reflected in your campaigns right away. That means you avoid paying for clicks that can’t convert and keep budgets focused on what’s actually available.

Track ad performance across all channels

When you’re managing an Amazon PPC campaign or optimizing your content to match Google Ads best practices, it helps to see which products are performing well and which are not. Channable’s analytics show you how your ads are performing across all your channels in one place.

That makes it simple to move more budget to the ads that work, pause underperformers and adjust targeting to match what shoppers are searching for. On Black Friday, when clicks are expensive, having that live view helps you stay in control and get the most from your spend.

The same data also sets you up for better planning as you move into Cyber Monday and the rest of the holiday season.

Black Friday 2025 advertising: Best practices

• Use dynamic ad copy so details like Black Friday discounts and delivery times update automatically, instead of having to rewrite ads by hand.
• Cut out products that aren’t worth it (like low-margin items or those almost out of stock) so your budget goes further.
• Check performance daily so you can spot what’s selling, stop what isn’t, and adjust quickly as shopper behavior changes.

Ready to set a new sales record this Black Friday?

Black Friday 2025 looks like it’s going to be another record-smashing sales event. To make sure your business gets its share of the action, it’s time to start putting a strong strategy in place. Don’t let high CPC rates or complex multichannel feed management stand in your way.

Get things moving fast with centralized product feeds, automated campaigns and real-time insights! Channable helps advertisers, agencies and retailers make the most of Black Friday and beyond.

Start preparing now and book your demo or free trial with Channable.

FAQs

How can I maximize ROI on ad spend during Black Friday?

Throughout the Black Friday period, you definitely want to focus ad spend where it delivers the highest return. Start by looking beyond campaign-level results and focus on product-level performance. Channable’s multichannel eCommerce platform highlights in real time which products drive profitable conversions, so you can spend more on those products while shifting budget away from low performers or out-of-stock items.

Is there a way I can sync product data across multiple ad feeds during Black Friday?

Yes. With Channable’s feed management tool, you only need to manage your product data once. Any changes you make flow automatically to channels like Google Shopping, Amazon and Meta. This keeps your stock and pricing up to date everywhere, even as orders come in fast on Black Friday.

How can small retailers compete with bigger advertisers when CPCs rise during Black Friday?

It’s all about doing more with less. Using ad automation tools like Channable saves time and helps you focus budget where it brings the best return. Even with rising CPCs, this keeps you more competitive even on a tighter budget.

How do I keep ads up to date when stock sells out fast?

Connect your campaigns to live product data. With rules-based automation, ads for out-of-stock products pause automatically and prices update as they change in your source system. That way you don’t pay for clicks on items you can’t deliver.