October 1, 2020
AliExpress has become a trending topic in the eCommerce world. In this blog, we offer you figures that corroborate the importance of this marketplace, the benefits of selling your products on it, and finally, how Channable can help you integrate your listings and manage your orders with AliExpress.
AliExpress belongs to the Alibaba group. Alibaba.com is an eCommerce platform that launched in China in 1999. Unlike AliExpress, it is a B2B marketplace. Essentially, this means it is involved in sales between businesses as well as the purchase of large quantities of merchandise for redistribution. AliExpress however focuses on B2C; where the final purchase is made by the actual customer. AliExpress emerged in 2010 as the solution to cover not only wholesales but also the final buyer.
After 10 years of operating, it is fair to say that AliExpress is now one of the largest marketplaces in the world. Currently, AliExpress is active in over 220 countries and regions and is available in 18 languages. It has 38 payment channels and 51 different local currencies. If these figures are impressive, what’s even more impressive is the number of visits and customers. Today, AliExpress has more than 200 million monthly visits worldwide and has more than 150 million active shoppers every month. With these figures, it is clear why AliExpress has earned the nickname of The Chinese Amazon.
The “star event” of AliExpress is Single’s Day. And even this has no need to envy Amazon Prime Day or even Black Friday & Cyber Monday. On Single’s Day 2019, AliExpress registered sales of 38.4 billion dollars, which represented an increase of 20% compared to 2018’s event - it’s growing rapidly.
The figures mentioned above are reason enough to consider incorporating AliExpress into your multichannel strategy. However, there are many other advantages to selling your products on AliExpress:
If you are not yet selling on AliExpress, the first step is to register as a seller. By clicking here, you will find the steps to follow. It is important that you take into account the following points before registering:
The request will be reviewed in a couple of days and if everything is correct, you will receive an email stating that you can start uploading your product catalog to AliExpress. And this is where a feed management tool like Channable can really make your life easier.
There are multiple ways to upload your products to AliExpress. It can be done manually or through an excel file in the products section of AliExpress. This option may be sufficient if your catalog is very small and does not change much. However, the fastest and safest option, and therefore the most recommended, is to do the integration through an API. And Channable has developed an API connection with AliExpress so that you can integrate your product catalog with AliExpress very easily. In a later section, we will explain how you can do this.
However, before integrating your catalog you must take a couple of things into account:
As we have mentioned before, the most recommended method to upload product information to AliExpress is through an API connection like the one offered by Channable. Especially if you have many products in your catalog and the information is very dynamic i.e. changes frequently. But what are the other benefits of using Channable?
Here you can find a summary of the steps you have to follow within the tool to configure the AliExpress API. You will need to have a Channable account. If you do not, you can set one up here):
After these 6 simple steps, your catalog will be integrated with AliExpress, and you will be ready to start selling in the Asian giant!
If you have doubts about how we can help you to integrate your catalog in AliExpress or any other platform, do not hesitate to contact us. Our team are happy to help.