From clicks to conversions: Channable & Hey Marketing’s winning PPC strategy with dynamic image editing

When online ads look generic, they cost more and convert less. That’s the challenge Hey Marketing faced across its eCommerce and lead generation clients: Occasion Lease Totaal, Hevu Tools, and Tuinspecialist.

By using Channable’s multichannel solution, they transformed standard feeds into visually engaging, context-rich campaigns. The results? Lower costs, higher-quality leads, and record-breaking ROAS.

Key takeaways

• Smarter segmentation boosted relevance across different audiences and product groups

• Dynamic visuals highlighted USPs and product differences directly in ads

• Continuous optimization improved campaign profitability and ROAS

• Real-world results: up to 96% more leads and ROAS exceeding 2,900%

The challenge: Generic feeds and high costs

Hey Marketing identified common hurdles across their clients:

• Generic ads that drove up cost per conversion

• Incomplete feeds with missing specs (e.g. wattage for power tools, shoe safety classes)

• Seasonal demand requiring rapid, targeted adaptations

• Visual similarity between products (e.g. sliding walls for Tuinspecialist looked identical in ads)

Goal: Generate more high-quality leads and purchases, while increasing profitability.

The solution: Smarter segmentation with Channable

1. Smart segmentation

Using Google Analytics and ad account data, Hey Marketing segmented audiences and products:

• Occasion Lease: cars segmented by type (business, private, electric, price range).

• Hevu Tools: Grouped products by specifications such as safety class and sole type.

• Tuinspecialist: highlighted clear specifications and USPs such as dimensions and complete DIY kits.

2. Feed enrichment

• Added missing product details into feeds (e.g. wattage, safety class).

• Built unique labels in Channable for each segment to dynamically connect with templates.

3. Dynamic Image Editor in action

• Templates showcased the most important details upfront in ad visuals.

• Result: more relevance, better click-through rates, and higher conversions.
  

4. Performance optimization

• Ongoing adjustments using campaign performance data.

• Scaled seasonal and high-performing product groups with precision for better conversion and optimized ad spend.

Results by client

For our clients, success means two things: stronger results and products that stand out. With Channable, we deliver both performance and presence. - Stefan Swinkels, Social Ads Specialist, Hey Marketing

Occasion Lease Totaal (Car Leasing)

• -28.5% cost per lease request (vs. previous period)

• +48% lease requests (vs. previous period)

• -42% cost per lease request (vs. last year)

• +96% lease requests (vs. last year)

Impact: Nearly doubled requests with smarter budget allocation and higher-quality leads.

Hevu Tools (Construction & DIY)

• -38% cost per purchase

• +97% purchases

• +38% ROAS

• +5% ROAS vs. last year

Impact: Seasonal promotions became more profitable through enriched feeds and product-specific visuals.

Tuinspecialist (Garden Products)

• 2963% ROAS

• 55 High-value purchases in one year

Impact: Highlighting unique product specs made campaigns more relevant, driving extraordinary ROAS.

Key insights for eCommerce success

• Visuals drive conversions: ads that look different perform better.

• Personalization pays off: tailoring product groups increases relevance and lowers costs.

• Dynamic Image Editor scales impact: best for multi-product, multi-audience strategies.

Looking ahead: Automation + AI for smarter campaigns

Hey Marketing continues expanding their use of Channable’s multichannel solution. For Hevu Tools, they’re building an AI-driven agent to automatically generate rules for top-performing seasonal products. This fusion of feed management, AI, and automation represents the future of profitable eCommerce campaigns.

FAQs

Turning feeds into growth engines

From car leasing to garden products, Channable’s multichannel solution empowers agencies like Hey Marketing to create smarter, more profitable campaigns.

By turning generic feeds into visually compelling, data-driven ads, they’ve proven how segmentation and personalization drive measurable success.

Ready to boost your campaigns with Channable?

Book a demo today