How Lucardi boosted CTR, revenue and margins with the joint power of Producthero and Channable solutions

To scale both revenue and efficiency in Shopping ad campaigns, Lucardi teamed up with Adwise and leveraged the combined use of Producthero and Channable.

By optimising their product feed with Producthero’s Products AI and Channable’s powerful rules engine to create advanced product segmentations based on key business variables like margins and stock levels, Lucardi achieved up to 18% uplift in CTR, +20% in revenue, and +15% in margin.

Challenge: Increase revenue and margin level

With the help of Adwise, Lucardi was one of the early adopters of the Producthero Labelizer Strategy. This strategy enabled them to easily categorise products across different labels based on their performance, which resulted in very positive results and in the improvement of the efficiency of Lucardi’s campaigns.

However, like many other eCommerce players, Lucardi’s performance is heavily influenced by external factors like promotions, profit margins, stock levels, and individual product performance. These factors made it clear that it was necessary to go a step further to keep growing the business.

In order to truly impact Lucardi’s revenue and margin level, Adwise took on the challenge of optimising the product data input used in Google Ads, not just by improving feed attributes, but also by building more intelligent product segmentations based on critical variables for the business.

Approach and implementation: Boosting campaigns with Producthero’s Products AI and Channable’s Rule Engine

First step: Optimise product feed with Producthero
Before focusing on optimising Lucardi’s campaign structures, Adwise first had to optimise a feed of more than 30,000 products for 3 different countries (in two languages). To do this, they used Producthero’s Products AI, which allowed them to save a considerable amount of time and manual work.

When using Products AI to optimise their titles, descriptions, and other product attributes, they used customised prompts and started by optimising products labelled as “Heroes” that had low-quality titles and descriptions. After that, they continued with the rest of the product assortment.

“Optimising the product titles had been on our wish list for quite some time. Thanks to Producthero’s Products AI, we were able to make these adjustments quite easily, allowing us to optimise all product titles with minimal time investment. As the cherry on top, we’re also seeing excellent results from this”. Dennis Westerbeek, Teamlead & Sr. Digital Advertising Specialist at Adwise

Second step: Import optimised feed into Channable’s platform to enable rule-based product segmentation
After enriching the product feed with Products AI, they imported the optimised feed, together with their supplemental feeds with both Price Benchmark and Labelizer data, to Channable’s platform. Within Channable, they ensured that this improved feed was used for both organic Shopping listings and paid Shopping ads in Google. But beyond simply updating product information, the goal was to enrich the campaigns with actionable business data.

To do this, Adwise and Lucardi identified the most important variables that influence product performance (such as stock levels and profit margins). Each product received a score for each of these variables. These scores were then used to segment their campaigns more effectively.

Using Channable’s rule engine, they segmented the product catalogue into performance-based groups or "buckets", from high-performing to low-performing products. Each group was assigned a different ROAS (Return on Ad Spend) target in Google Ads. This made it possible to prioritise budget and visibility for the products with the greatest impact on Lucardi’s revenue and margins.

These were the structured rules used within Channable to enrich the campaign data even further:

• Rules were used to exclude products that fall below a set margin threshold
• 'Villains' that did not fulfil the cost of conversion or margin standards (previously identified in Producthero) were excluded with Channable rules

Results

After the joint use of Producthero and Channable solutions, these were the key outcomes for Lucardi:

• +18% CTR in Belgium and the Netherlands and +15% CTR in Germany
  After using Products AI to optimise product feeds, Lucardi and Adwise compared campaign performance over four months in 2025 with the same period in 2024. The results showed a significant uplift in click-through rates: +18% in the Netherlands and Belgium, and +15% in Germany.

Thanks to the optimised feed, Lucardi was able to drive more relevant traffic to its website and increase conversion rates across multiple pages.

• +20% revenue and +15% contribution margin through advanced bucketing in Channable
  By pushing the right products at the right time, Lucardi and Adwise leveraged advanced bucketing in Channable to grow period-over-period (PoP) revenue by 20% and increase contribution margin by 15%.

“Next to visible improvements in these metrics, it gave many more insights into how our product performs and gave inspiration to our category managers.” Dennis Westerbeek, Teamlead & Sr. Digital Advertising Specialist at Adwise

Next steps

While the current campaign results are already very promising, Lucardi and Adwise see further opportunities to drive growth. The next step is to enrich their product buckets with additional business variables that can be managed directly within Channable. Additionally, they aim to shift from a reactive to a predictive approach, that is, using data to anticipate performance trends rather than responding to them.

Beyond Google Shopping and Google Ads, Channable also enables Lucardi to manage a wide range of additional channels from a single platform, including social commerce channels like TikTok, Meta, Pinterest, and Snapchat, as well as comparison sites such as Beslist.nl. This omnichannel setup will play a key role in scaling performance across platforms.

About Adwise

• Adwise is a full-service digital agency that supports large international and SME companies like Ausnutria and Spar
• Founded in 2005
• Based in Almelo and Utrecht (The Netherlands)
• https://www.adwise-agency.com/

About Lucardi

• Lucardi is a jewellery store founded in 1988. With more than 100 physical stores, it is one of the biggest jewellery shops in the Benelux region. In addition to its physical stores, Lucardi also operates online stores in the Netherlands, Belgium, and Germany.
• Headquarters based in The Hague (The Netherlands)
• https://www.lucardi.nl

About Producthero and Channable: A combined force

Channable, the leading multichannel eCommerce platform, and Producthero, Europe's largest premium Google Comparison Shopping Service (CSS) partner, have joined forces. This strategic move combines Producthero's expertise in optimising Google Shopping ads—including a vital 20% margin advantage—with Channable's multichannel feed management and marketplace integration capabilities.

Together, we're creating a unified, powerful platform that enables brands, retailers, and agencies to streamline complex multichannel eCommerce operations, gain a significant competitive edge, and drive growth more efficiently.