SEA tool - Channable
SEA tool

SEA tool

Create dynamic ads based on your data feed

Channable offers rule based actions and dynamic variable fields in Google Ads (Google AdWords) and Bing Ads optimizations, for ultimate data usability and performance. By using these business rules, you can easily optimize information specifically for ads or keywords and you can set up rules to automatically pause ads based on e.g. availability, brand, EANs. This way the ad generator automatically stays in sync with your inventory changes. As soon as a product is sold out the ad is paused until the product comes back in stock, ensuring no accumulation of extra costs.

Google Ads (Google AdWords) in Channable

Use your data feed to create dynamic Text Ads or Shopping campaigns to advertise on Google. With the different fields, keywords, and ad customizers in Channable’s templates, you can easily generate ads for all your items. Based on direct feedback from Google, you can solve any occurring errors, and optimize your campaigns to perform even better.
More about Google Ads

Bing Ads in Channable

Using your data feed, you can construct campaigns, ad groups, ads, keywords and negative keywords for Bing Text Ads in Channable. Channable has set up ad templates to simplify and speed up the creation of ads. It’s also possible to copy all settings, campaigns, and templates from your Channable Google Ads (Google AdWords) to your Bing Ads, to speed up the process even more.
More about Bing Ads

Shopping campaigns

Channable enables you to filter products and generate Shopping campaigns with dynamic ad groups. The Google Ads (Google AdWords) tool enables you to select the products for the specific campaign, the level on which the ad group should be generated, and, last but not least, you can add dynamic or static negative keywords to eliminate unnecessary costs. The structure of your Shopping campaigns will be exported to your Google Ads (Google AdWords) account and connected to the products in your Merchant Center.

Generate campaigns, ad groups and ads

Use dynamic fields from your data feed to easily generate campaigns, ad groups, text ads and (negative) keywords based on your subcategories, brand, title or any other fields you may like. Furthermore, you can input keywords, negative keywords, tracking and set up default targeting settings. The flexibility allows users to advertise on long tail, without sacrificing personalized ads but also without the loads of manual work. One tool to manage all your search ads.

Filter your products

Channable provides you with powerful rule based actions with which you can filter your products on numerous criteria. Using a product feed manager to filter your products can significantly increase your channel effectiveness and efficiency.

Hundreds of channels worldwide

With Channable you can export your products to hundreds of comparison sites, affiliates, marketplaces and generate dynamic SEA campaigns to target customers worldwide. If we do not yet have your channel of choice, just let us know!

Performance based optimization

eCommerce Analytics provide you with the data needed to effectively optimize your product feed. Link you Google Analytics to Channable and view your product data in our interface. Gather data, optimize eCommerce performance and Google and Bing optimization all in one place.

Scheduled data update every day

Updating your product information daily assures that your product data is up to date and accurate for your SEA campaigns. Channable automatically updates your product feed every day at a time suitable for you.

Dashboard overview

A simple and tastefully designed dashboard displays the most vital data for your operations. View your imported products, export channels, analytics data and order tracking.

Free support

We believe in assisting our clients in every step of the way. Our trained experts are here to answer all your questions free of charge. Having trouble setting up your SEA campaigns? Just contact us.

Meet the people who use Channable every day

"Deploying tens of thousands of adgroups with tailormade ads has never been easier or quicker."

Jordi ter Woord
eCommerce Addict @ IGM

"Hundreds of AdWords campaigns based on feeds which are automatically paused and activated daily. Without Channable this would be an impossible task."

Gemma van Dorst
SEA specialist @ Blue Mango Interactive

"Channable gives us the ability to create simple rules, and dynamic ads based on our feeds. Very user-friendly tool!"

Linda van Lakwijk
Online marketer @ Zoover

Start with Channable today

Enjoy Channable's free trial for an unlimited time

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Channable Christmas Giveaway!

 

Guess how many GOLD baubles are on our Christmas tree to win a Channable BBQ, perfect for smoking a Christmas Turkey! Entries can be submitted via the form below, 1 entry per email address and entries close 24th Dec. Winners will be contacted in the New Year!

 

 



 

 

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Channable’s Christmas Tips & Tricks!

 

Track your Christmas sales, Santa style, by connecting your Analytics to Channable. The integration will give you a visual overview of how well you’re performing on each of your export channels. Channel that inner Santa!

 

 

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Channable’s Christmas Trivia!

 

Christmas doesn’t only have to be fun and games for the children. We’re a fan of the Gift Grab game here at Channable. Instructions are as follows:

 

There are two rounds. You’ll need a dice, a large surface where you can swap and steal easily, and everyone must bring two wrapped presents, they can be anything from an iPhone X (wow thanks!) or even a boring old can of beans. Put all the gifts in a pile in the middle of the area.

 

Everyone rolls the die and the highest roll gets to go first. The first player rolls the dice and must follow the action related to the number thrown.

 

  • Action 1: Choose a present from the pile, but don’t unwrap it!
  • Action 2: Move any gifts you have to the person on your left!
  • Action 3: Choose a gift from the pile and unwrap it!
  • Action 4: Move any gifts you have to the person on your right!
  • Action 5: Unwrap one present (if you have one)!
  • Action 6: Choose a present from the pile, but don’t unwrap it!

 

Once there are no more gifts in the pile, the second round begins (set a timer for around 15 minutes or the game can last forever):

 

  • Action 1: Give one of your presents to someone else.
  • Action 2: Everyone needs to give one gift to the person on their right.
  • Action 3 : Everyone has to swap all their gifts with someone else.
  • Action 4: SWAP one gift with someone else.
  • Action 5: STEAL a gift from someone.
  • Action 6: Everyone move one chair to the left (leave the presents behind 😉 )

 

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Channable’s Christmas Tips & Tricks!

 

 

Channable has date rules that allow you to push a certain rule for a specific date, day or period. That means you can automate festive modifications! Make those products, Jolly Reindeer products this month!

 

 

 

 

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Channable Christmas Trivia!

 

Today is Sinterklaas in the Netherlands, Channable’s home country. He is also the inspiration for the popular Christmas icon Santa Claus. It’s typical for the Dutch to eat gingerbread bites named Kruidnoten, so Channable wanted to share the perfect Kruidnoten recipe behind this advent door:

 

Ingredients:

250g self raising flour

125g brown sugar

100g soft butter

4 tbsp milk

2 tbsp speculaas spices ( or 2 tsp cinnamon, 1 tsp ground cloves, 1 tsp white pepper, pinch of cardamon, pinch nutmeg)

Pinch salt

 

Method:

  1. Preheat oven 150 C.
  2. Sieve the flour into a bowl and add the spices.
  3. Cream the butter and the sugar together in a separate bowl. Add the milk. 
  4. Create a well in the flour mixture and add the wet ingredients. 
  5. Slowly stir in the dry ingredients to make a dough.
  6. Roll the dough into a ball, cover with clingfilm and fridge for 20 minutes. 
  7. Once chilled, form the dough into small grape-sized balls. 
  8. Place the small balls on a baking tray lined with baking paper and squash them slightly and pop it in the oven for 20 minutes. 
  9. Remove, cool and enjoy! Happy Sinterklaas!

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Channable’s Christmas Tips & Tricks!

 

Beat Rudolph to those houses this year with Channable’s Order Connections. It syncs all order information from marketplaces straight to the backend of your online store. In addition to order information, instant stock updates and shipping status are synced.

 

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Channable Christmas Trivia!

 

There’s nothing like some Christmas music to get you in the festive mood. Behind today’s advent calendar door, is the BEST Christmas playlist. Everyone at Channable chipped in to give you the most wholesome playlist. There’s a song in there for everyone from everyone. Happy listening and rock around that Christmas tree!

 

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Channable’s Christmas Tips & Tricks!

 

Did you know that Channable can handle order return information for Bol.com and ToBeDressed? Make the sad truth of unwanted Christmas presents a little better.

 

 

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Channable Christmas Giveaway!

 

Think you can pull off an ugly sweater better than Channable’s Niclas? Tag us (@channable_en or #channable) in your ugly sweater selfie to be in the prize draw to win an ugly sweater (as featured in Channable’s Christmas video) to add to your collection. The contenders will be placed into a raffle that will be drawn 7th January. The winner will then be notified via the platform they tagged us on.

 


 

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Channable’s Christmas Tips & Tricks!

 

Channable adds new channels on request, not only just at Christmas. So, if there’s something missing – just ask!

 

      

 

 

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Channable Christmas Trivia!

 

Here’s Santa’s little helper that often likes to hang out in Channable’s support attic. He also goes by the name Bert. Tag us in pics of your furry office helpers with #channable!