Create Conforama product feeds

Conforama is a well known French marketplace selling furniture, homeware, electronics, and multimedia. Before starting in eCommerce and opening an online marketplace, the Conforama group had been selling furniture for over 50 years in physical stores across France and Europe. Making Conforama a well-established brand.


Sell on Conforama

The Conforama brand offers a wide range of homeware. The marketplace serves categories such as furniture, textile decoration, household appliances, multimedia, kitchen and bathroom as well as garden and leisure. Conforama provides a broad selection of products with 1.5 million active offers on the marketplace.

Advantages of selling on Conforama

  • Take advantage of Conforama’s reputation in France and Europe Conforama is a well established brand in France as it has existed since 1967. The brand is recognized and trusted by millions of French customers. Conforama is Europe's second largest home furnishings retail chain with over 337 stores in Europe.

  • Large variety of categories Conforama is best known as a source for furniture. However, many other categories can be found on the marketplace like TV sound multimedia, garden & leisure, sports etc. This is great news if your product range is very diverse.

  • Generate traffic The marketplace records an average of 4.4 million visitors per month in 2018 and 5.9 million customers on That’s a lot of people looking to buy!

  • **New sellers can benefit from a discounted subscription with Channable **Retailers using Channable to sell on Conforama can enjoy the first 3 months of their subscription completely free. It will give you the opportunity to test the marketplace for your ecommerce strategy.

Where are my products displayed on Conforama?

On the Conforama marketplace, you get your own vendor page with customer satisfaction rating, number of reviews, your company’s contact details, shipping and return conditions, the number of sales performed as well as your product range. Your product listings will be displayed in the ‘Tous nos produits’ tab of your vendor page.

The customer can access your vendor page by selecting the name of the seller in the drop down menu ‘Vendu par’ or by clicking on the vendor name, next to ‘Vendu par’ in the product page.

Sell on Conforama with Channable

How can I send my product listings to Conforama?

  1. Create a Channable account Creating an account takes seconds, just sign up with your name and email address.

  2. Import your product feed The Channable tool supports CSV, XML, Google Spreadsheets and Text files. In addition, 3rd party connections to eCommerce platforms are also available. Just select the method you would like to import your product feed with. If you have a different type of file, don’t worry, just contact us and we’ll arrange something.

  3. Connect with Conforama The simplicity of the Channable tool enables you to create a Conforama API connection in minutes. In order to do so, just click on the ‘API’ tab and select Conforama. A connection with Conforama will enable you to automate your online sales process saving you time and money. Do not waste any time, start now!

  4. Categorize your products The categories for Conforama can already be found in Channable. You can easily match your own categories to the categories of Conforama to make sure your products appear in the right category on Conforama.

  5. Create rules to optimize your products for Conforama After you have connected to Conforama in Channable, the next step involves creating rules to optimize your feed for the best results possible. This involves using our IF THEN statements, which are designed to simplify modifying your data. Use these rules to create the perfect feed. You can do almost anything, for instance, excluding the products that are out of stock so they will not show up online and much more.

  6. Build your ads Using Channable to build your ads is effortless. We have implemented an attribute builder that displays exactly what information is required by Conforama. All of the specifications for listing on Conforama are kept up to date to ensure that your products are as well.

  7. Send your products to Conforama You’re almost there, sending your products to Conforama does not take more than a few minutes. When you’ve finished building your ads and adjusting your product listing, send them with just a click of a button. Make sure your project is activated so your products will be visible to everyone (you can do this from the settings tab).

  8. Start earning & celebrate your success Sit back and watch your sales increase.

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