Product feed integration for Microsoft Shopping Networks

With Channable’s user-friendly connections, setting up and optimizing your product feed for shopping networks like Microsoft’s is simple.

Get your products in front of millions of ready-to-buy customers on the Bing search network, including Yahoo, by creating a feed with Channable. By managing your feed through our platform, you can easily control your ad budget, customize your targeting, and get valuable insights into how your ads perform.

Why use shopping feeds on Microsoft’s Network?

The Channable platform empowers you to create shopping feeds that help your products stand out in search results. Shopping ads are prominently displayed in a column format on the right-hand side of the Bing search results, featuring product images, descriptions, and prices that grab customer attention. Key advantages include:

• Reaching qualified leads: Show your ads to users actively searching for what you offer, increasing the likelihood of conversion.

• Control over audience targeting: Choose who sees your ads based on language, age, and location to ensure you’re reaching the right market.

• Transparent budgeting and insights: Set spending limits to ensure you only pay what you’re comfortable with, and access detailed performance reports to refine your campaigns for maximum results.

Setting up your product feed for Microsoft Shopping Networks with Channable

1. Create your Channable account
Sign up with your email address and start using Channable’s solutions to manage your shopping feeds in seconds.

2. Import your product data feed
Channable supports multiple import formats such as XML, CSV, Google Sheets, and Text files, along with direct integrations with various eCommerce platforms. Choose your preferred format and start importing your product data right away. If your file type isn’t listed, our support team can help add it for you.

3. Connect to Microsoft Advertising
To link Channable with Microsoft’s network, begin by adding the connection in the feeds section. If you need help setting this up, provide your Microsoft Advertising account details, and our team will handle the rest.

4. Optimize your feed with custom rules
Once your feed is connected, Channable’s rules feature makes it easy to refine your product data for the best performance. Use our IF-THEN statements to exclude certain products, combine fields for enhanced titles, and more. These rules allow you to streamline your ads and ensure only the best product data is displayed.

5. Check reed quality and fix errors
Before your product feed goes live, you can preview it to identify any errors that need correction. Channable’s quality check flags issues so you can address them, ensuring your feed meets Microsoft’s requirements.

6. Activate your feed and monitor results
With your feed finalized, simply click to activate it, and Channable will send your products directly to the Microsoft shopping network. Track the performance of your ads through detailed analytics, enabling you to make adjustments as needed and enjoy the benefits of improved visibility and sales.

Get started today with Channable

Using Channable to manage your shopping feeds provides a seamless experience, allowing you to expand your reach and attract more customers on Microsoft’s shopping networks.

Start optimizing your product feed today and drive better results with a well-structured, easy-to-manage feed.