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Privalia

Privalia is a Spanish marketplace specialized in fashion and home products. Founded in 2006 in Barcelona, it is also now possible to find Privalia in Mexico, Italy and Brazil. It has more than 15 million users who enjoy incredible discounts everyday on the best-known fashion brands.

Advantages of selling on Privalia:

  • Higher visibility
    Position your products on one of the most important outlets in Spain, to help you gain visibility and improve sales. They have agreements with big brands like Adidas or Nike, helping another small brands earn visibility.
  • More purchases
    They offer very attractive discounts every day, making many users check the web every day to find the best deals. Therefore, scarcity is used as a way of encouraging purchases.
  • All year round
    A great platform/opportunity to sell out of season products on.
  • Exclusivity
    Purchases made on Privalia are limited to members, which gives a certain exclusivity. As only members can access the offers and discounts that are advertised.

Where will my product listings appear on Privalia?

Products are distributed according to the brand, not according to the type of garment. Once you are in a particular brand you can select the different garments. Each product listing appears with the photo, the price and the discount. Once you click on a specific garment you will find additional information such as the description, the delivery time and the company that is selling the product.

How to start using Privalia within Channable?

    1. Create a Channable account
      Creating an account takes seconds, just sign up with your name and email address.
    2. Import your product feed
      The Channable tool supports CSV, XML, Google Spreadsheets and Text files. In addition, 3rd party connections to eCommerce platforms are also available. Just select the method you would like to import your product feed with. If you have a different type of file, don’t worry, just contact us and we’ll arrange something.
    3. Add a Privalia feed
      In order to create your feed for Privalia, first you have to add Privalia as a channel. Don’t worry it’s very easy! To do that just head over to the ‘Feeds’ tab, click on ‘add new feed’, and choose “Privalia”.
    4. Create rules to optimize your ads
      After you have added Privalia as a feed, the next step involves creating rules to optimize your feed for the best results possible. This involves using our IF / THEN statements, which we designed to simplify this step. Use these rules to create the perfect feed.
    5. Finalize
      The ‘Finalize’ step of the optimization is designed so that you can look over the data fields that should be filled and select the info that should occupy each field. This feature really helps with customizing and creating the best product feed for Privalia. After you have completed all the steps just press ‘run now’. After activating the feed, you can copy the optimized feed as a URL from the ‘Preview’ step and send it to Privalia.
    6. Start earning & celebrate your success
      Sit back and watch your sales increase.

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