Pinterest is a social media where users can save or “pin” any visual content found on the internet. With 291 million monthly active users and half of them purchasing after seeing ads on Pinterest, this is a unique way to reach new customers.
Advantages of using Pinterest ads
- Be where people go for inspiration
Pinterest is used for inspiration, information, and entertainment. “Pinners” (the users) can save pins on boards they can create themselves. They can also follow other pinners and boards. As there is more and more content on Pinterest itself, the search bar has become the heart of Pinterest.
- Raise brand awareness
People search for inspiration and most of the time searches are unbranded. This is the chance for advertisers to reach users at the very beginning of the customer journey and inspire them to buy products. Even though your ads will eventually go offline, your pins will stay online forever and thus create clicks long after your campaign finishes.
- 83% of the weekly users bought through Pinterest
Most of the users, who go weekly on Pinterest, have bought something through this social media platform. According to Pinterest, more than half of the monthly users have made a purchase. As users are actually there to find inspiration, they might as well find your products!
Do you want to know more about Pinterest and why you should advertise there? Check out Channable’s tips on getting the most out of Pinterest advertising!
At the end of 2018, Pinterest started ads in Europe. There are endless ways to advertise on Pinterest including promoted pins, promoted carousels, one-tap pins, promoted video pins, promoted app pins, buyable pins, and story pins. Choose the medium that works best for your products and start advertising today!
How do I get my ads on Pinterest?
- Create a Channable account
Creating an account takes seconds, just sign up with your name and email address.
- Import your product feed
The Channable tool supports CSV, XML, Google Spreadsheets and Text files. In addition, 3rd party connections to eCommerce platforms are also available. Just select the method you would like to import your product feed with. If you have a different type of file, don’t worry, just contact us and we’ll arrange something.
- Add a Pinterest feed
In order to advertise your products on Pinterest, first, you have to add Pinterest as a channel. Don’t worry it’s very easy! To do that just head over to the ‘Feeds’ tab and click on ‘add new feed’.
- Categorize your products
Pinterest’s categories are already implemented within Channable. You can easily match your own categories to the categories of Pinterest to make sure your products appear in the right category on Pinterest.
- Create rules to optimize your ads for Pinterest
After you have added Pinterest as a feed, the next step involves creating rules to optimize your feed for the best results possible. This involves using our IF THEN statements, which we designed to simplify this step. Use these rules to create the perfect feed. You can do almost anything, for instance, excluding the products that are out of stock so they will not show up online and much more.
The ‘Finalize’ step of the optimization is designed so that you can look over the data fields that should be filled and select the info that should occupy each field. This feature really helps with customizing and creating the best product feed for Pinterest. After you have completed all the steps just press ‘run now’. After activating the feed, you can copy the optimized feed as a URL from the ‘Preview’ step and send it to Pinterest.
- Start earning & celebrate your success
Sit back and watch your sales increase.