Google shopping feed | Channable: Create your Google shopping feed
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Google Shopping

Google Shopping is a comparison shopping engine created by Google, which currently operates in 36 countries around the world spanning 6 continents. The search results on Google Shopping are built on ‘product listing ads’. This enables the shoppers to purchase products directly from your online shop. These same ads can be also generated using a Google Shopping feed. To get started set up your Google Merchant Center account, upload your products using a data feed and set up your AdWords shopping campaigns.

Google Shopping feed

With Channable you can create your Google Shopping feed in minutes. Set up your Google Shopping feed once and your Google Shopping ads will be automatically updated if your feed changes. Also, you can automatically track your product performance with Google Analytics, or any other tracking platform. By tracking your product performance, you can see exactly where to optimize your Google Shopping feed. Although, Google offers some feed management options, the operations you can perform are not nearly as powerful as what Channable can do.

Advantages of Google Shopping product listing ads

  • More traffic
    Google is the most popular website in the world, thus leading to incredibly high amounts of traffic. Due to its popularity Google is a great place to export your products. You will experience a significant increase in your click through rates (CTR).
  • Better qualified leads
    The Google product listing ads allow you increase the quality of your leads by featuring product information directly in your ads. This helps shoppers make informed purchase decisions, making them more likely to complete a purchase.
  • Easy retail-centric campaign management
    The way product listing ads work is by using the attributes of your products to display them in relevant searches, instead of using keywords. This way you do not have to worry if you picked the best keywords, just set up your Google Shopping feed and send it out.
  • Broader presence
    Your product listing ads are not limited to just showing up one at a time. If the search terms match, multiple ads can be displayed simultaneously. This feature will display more of your products increasing visibility.

Where are my ads displayed on Google Shopping?

Google Shopping ads are displayed on the right hand side of the search engine interface when searching for products on Google and under the ‘Shopping’ tab. Each product is displayed in its own window and ads can be sorted using the options provided. By using a Google Shopping feed, the same ads will be created for all of your products.

Google shopping feed

Get your products on Google Shopping

  1. Create a Channable account
    Creating an account takes seconds, just sing up with your name and email address.
  2. Import your datafeed
    The Channable platform supports CSV, XML, Google Spreadsheets and Text files. In adition, 3rd party connection to eCommerce platforms are also available. Just select the the way you would like to import your product feed. If you have a different type of file, don’t worry, just contact us and we will add it for you.
  3. Connect with Google Shopping
    The simplicity of the Channable tool enables you to connect with Google Shopping in minutes. In order to do so, just click on the ‘Marketplaces’ tab and select Google Shopping to start setting up your Google Shopping API. Connecting with Google Shopping will greatly increase the visibility of your online shop. There are 11 million Dutch e-shoppers (66% of population) and what is a better way to reach them than Google Shopping.
  4. Setup rules
    After you have created a Google Shopping feed, the next step involved creating rules to optimize your Google shopping feed for the best results possible. This involves using our IF-THEN statements which we designed to simplify this step.
  5. Finalize
    The ‘Finalize’ step of the optimization is designed so that you can look over the data fields that should be filled and select the info that should occupy each field. This feature really help with customizing and creating the best datafeed for each application. After you have completed all the steps just press ‘run now’.
  6. Earn money!
    After everything has been completed, you will start earning money. Enjoy!

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Channable Christmas Giveaway!

 

Guess how many GOLD baubles are on our Christmas tree to win a Channable BBQ, perfect for smoking a Christmas Turkey! Entries can be submitted via the form below, 1 entry per email address and entries close 24th Dec. Winners will be contacted in the New Year!

 

 



 

 

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Channable’s Christmas Tips & Tricks!

 

Track your Christmas sales, Santa style, by connecting your Analytics to Channable. The integration will give you a visual overview of how well you’re performing on each of your export channels. Channel that inner Santa!

 

 

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Channable’s Christmas Trivia!

 

Christmas doesn’t only have to be fun and games for the children. We’re a fan of the Gift Grab game here at Channable. Instructions are as follows:

 

There are two rounds. You’ll need a dice, a large surface where you can swap and steal easily, and everyone must bring two wrapped presents, they can be anything from an iPhone X (wow thanks!) or even a boring old can of beans. Put all the gifts in a pile in the middle of the area.

 

Everyone rolls the die and the highest roll gets to go first. The first player rolls the dice and must follow the action related to the number thrown.

 

  • Action 1: Choose a present from the pile, but don’t unwrap it!
  • Action 2: Move any gifts you have to the person on your left!
  • Action 3: Choose a gift from the pile and unwrap it!
  • Action 4: Move any gifts you have to the person on your right!
  • Action 5: Unwrap one present (if you have one)!
  • Action 6: Choose a present from the pile, but don’t unwrap it!

 

Once there are no more gifts in the pile, the second round begins (set a timer for around 15 minutes or the game can last forever):

 

  • Action 1: Give one of your presents to someone else.
  • Action 2: Everyone needs to give one gift to the person on their right.
  • Action 3 : Everyone has to swap all their gifts with someone else.
  • Action 4: SWAP one gift with someone else.
  • Action 5: STEAL a gift from someone.
  • Action 6: Everyone move one chair to the left (leave the presents behind 😉 )

 

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Channable’s Christmas Tips & Tricks!

 

 

Channable has date rules that allow you to push a certain rule for a specific date, day or period. That means you can automate festive modifications! Make those products, Jolly Reindeer products this month!

 

 

 

 

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Channable Christmas Trivia!

 

Today is Sinterklaas in the Netherlands, Channable’s home country. He is also the inspiration for the popular Christmas icon Santa Claus. It’s typical for the Dutch to eat gingerbread bites named Kruidnoten, so Channable wanted to share the perfect Kruidnoten recipe behind this advent door:

 

Ingredients:

250g self raising flour

125g brown sugar

100g soft butter

4 tbsp milk

2 tbsp speculaas spices ( or 2 tsp cinnamon, 1 tsp ground cloves, 1 tsp white pepper, pinch of cardamon, pinch nutmeg)

Pinch salt

 

Method:

  1. Preheat oven 150 C.
  2. Sieve the flour into a bowl and add the spices.
  3. Cream the butter and the sugar together in a separate bowl. Add the milk. 
  4. Create a well in the flour mixture and add the wet ingredients. 
  5. Slowly stir in the dry ingredients to make a dough.
  6. Roll the dough into a ball, cover with clingfilm and fridge for 20 minutes. 
  7. Once chilled, form the dough into small grape-sized balls. 
  8. Place the small balls on a baking tray lined with baking paper and squash them slightly and pop it in the oven for 20 minutes. 
  9. Remove, cool and enjoy! Happy Sinterklaas!

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Channable’s Christmas Tips & Tricks!

 

Beat Rudolph to those houses this year with Channable’s Order Connections. It syncs all order information from marketplaces straight to the backend of your online store. In addition to order information, instant stock updates and shipping status are synced.

 

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Channable Christmas Trivia!

 

There’s nothing like some Christmas music to get you in the festive mood. Behind today’s advent calendar door, is the BEST Christmas playlist. Everyone at Channable chipped in to give you the most wholesome playlist. There’s a song in there for everyone from everyone. Happy listening and rock around that Christmas tree!

 

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Channable’s Christmas Tips & Tricks!

 

Did you know that Channable can handle order return information for Bol.com and ToBeDressed? Make the sad truth of unwanted Christmas presents a little better.

 

 

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Channable Christmas Giveaway!

 

Think you can pull off an ugly sweater better than Channable’s Niclas? Tag us (@channable_en or #channable) in your ugly sweater selfie to be in the prize draw to win an ugly sweater (as featured in Channable’s Christmas video) to add to your collection. The contenders will be placed into a raffle that will be drawn 7th January. The winner will then be notified via the platform they tagged us on.

 


 

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Channable’s Christmas Tips & Tricks!

 

Channable adds new channels on request, not only just at Christmas. So, if there’s something missing – just ask!

 

      

 

 

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Channable Christmas Trivia!

 

Here’s Santa’s little helper that often likes to hang out in Channable’s support attic. He also goes by the name Bert. Tag us in pics of your furry office helpers with #channable!

 

 

 

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Channable’s Christmas Tips & Tricks!

 

Expand your Text Ads with all things festive with Channable’s new Expanded Text Ads templates. Hundreds of merry ads from one dynamic template.