Google Shopping is a comparison shopping engine created by Google, which currently operates in 36 countries around the world spanning 6 continents. The search results on Google Shopping are built on ‘product listing ads’. This enables the shoppers to purchase products directly from your online shop. These same ads can be also generated using a Google Shopping feed. To get started set up your Google Merchant Center account, upload your products using a data feed and set up your AdWords Shopping ads.
Google Shopping feed
With Channable you can create your Google Shopping feed in minutes. Set up your Google Shopping feed once and your Google Shopping ads will be automatically updated if your feed changes. Also, you can automatically track your product performance with Google Analytics, or any other tracking platform. By tracking your product performance, you can see exactly where to optimize your Google Shopping feed. Although, Google offers some feed management options, the operations you can perform are not nearly as powerful as what Channable can do.
Advantages of Google Shopping product listing ads
- More traffic
Google is the most popular website in the world, thus leading to incredibly high amounts of traffic. Due to its popularity, Google is a great place to export your products. You will experience a significant increase in your click through rates (CTR).
- Better qualified leads
Google Shopping listings allow you to increase the quality of your leads by featuring product information directly in your ads. This helps shoppers make informed purchase decisions and more likely to complete a purchase.
- Easy retail-centric campaign management
Product listing ads work by displaying the attributes of your products in relevant searches, instead of using keywords. Therefore, you don’t have to worry about picking the best keywords, just provide a complete Google Shopping feed.
- Broader presence
Your product listing ads are not limited to just showing up one at a time. If the search terms match, multiple ads can be displayed simultaneously. This feature will display more of your products, increasing visibility.
Where are my ads displayed on Google Shopping?
Google Shopping ads are displayed on the right hand side of the search engine interface when searching for products on Google and under the ‘Shopping’ tab. Each product is displayed in its own window and ads can be sorted using the options provided. By using a Google Shopping feed, the same ads will be created for all of your products.
Get your products on Google Shopping
- Create a Channable account
Creating an account takes seconds, just sing up with your name and email address.
- Import your data feed
The Channable platform supports CSV, XML, Google Spreadsheets and Text files. In addition, 3rd party connection to eCommerce platforms are also available. Just select the the way you would like to import your product feed. If you have a different type of file, don’t worry, just contact us and we will add it for you.
- Connect with Google Shopping
The simplicity of the Channable tool enables you to connect with Google Shopping in minutes. In order to do so, just select the Google Shopping Feed or Google Shopping API under the ‘Feeds’ or ‘API’ tab. Connecting with Google Shopping will greatly increase the visibility of your online shop.
- Setup rules
After you have created a Google Shopping feed, the next step involves creating rules to optimize your Google shopping feed for the best results possible. This involves using our IF-THEN statements, which we designed to simplify this step.
The ‘Finalize’ step of the optimization is designed so that you can look over the data fields that should be filled and select the info that should occupy each field. This feature really helps with customizing and creating the best Google Shopping feed. After you have completed all the steps just press ‘run now’.
- Sit back and watch your sales increase!
After you’ve uploaded your Channable Google Shopping feed into the merchant center, your products will be available for the Google audience.