2021: How to get the most out of your online visibility as a fashion retailer

Like many industries, fashion has had to adapt to the Corona crisis, and it has become very clear that the shift from offline to online must be made. In the online environment, it is imperative to distinguish yourself from the (global) competition. With tighter marketing budgets and growing inventory surpluses, efficient ad spend, reducing CPAs, and increasing conversion rates is more important than ever. This one-pager will highlight how you can prepare for the challenges 2021 will bring and thrive online.

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You cannot ignore it; online visibility is crucial for retailers. Since the COVID-19 outbreak, it may even be the only way to reach your audience and has had a huge impact on e-commerce. With consumers tending to buy much more online than ever before. Confidence in shopping online has grown and predictions are that this will be the new norm, even after social distancing has stopped.

In this one-pager, read how to prepare for the challenges facing the fashion industry in 2021 and to make the changes necessary to succeed:

  • Make the most of your online advertising and marketing budget
  • Creating and maintaining relevant, clear, and up-to-date ads
  • Getting rid of extra stock
  • Identifying high-performing products (bestsellers) and promoting in new ways

Additionally, some of Channable’s largest clients in the fashion industry give their experiences and results on tactics used including Protest Sportswear, OTTO, and Suitable.

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