Podcast: Mastering strategic selling on bol for the Netherlands and Belgium

In this episode, Lucas Bassa (Marketplaces Product Lead at Channable) sits down with Joost Legebeke (International Growth Specialist at bol) to unpack what it really takes to succeed on the bol marketplace. Together, they explore why bol has become a household name in the Netherlands and Belgium and why it’s one of the most attractive marketplaces in Europe for international sellers.

Joost shares insights into bol’s market dominance, intuitive user experience, and strong partner support, making it an accessible platform even for sellers new to the region. The conversation dives into the logistical realities of selling in the Netherlands, where next-day delivery is the norm, and how Logistics via bol (Lvb) helps international sellers meet local delivery expectations by outsourcing fulfillment to bol’s own warehouses.

The episode also covers bol’s quality-first approach, including the closely monitored growth start period for new sellers, as well as the entry requirements international businesses need to meet. Finally, Lucas and Joost discuss what drives long-term success on bol, from localized, high-quality product content to smart keyword usage and advertising strategies, especially when combined with integrations like Channable.

Whether you’re exploring expansion into the Netherlands and Belgium or looking to optimize your existing bol strategy, this episode offers practical insights straight from the source.

Key Takeaways

• Market dominance: bol is the leading marketplace in the Netherlands and Belgium, offering access to a large, highly engaged local audience.
• Seller-friendly platform: An intuitive UX and dedicated partner support make it easy to get started and scale.
• Fast delivery made simple: Logistics via bol (Lvb)* enables international sellers to meet next-day delivery expectations.
• Quality-first onboarding: New sellers go through a monitored growth start period, with the first 100 orders reviewed for quality and service.
• Clear entry requirements: Sellers must be established EU businesses with an EU VAT number and proven revenue potential.
• Content drives performance: Localized, high-quality product content, strong keyword usage, and advertising are key to success—especially when paired with tools like Channable.

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