How to set up a bol ads campaign structure (beginner strategy)

Getting started with bol ads campaigns

If you're new to bol ads, structuring your campaigns correctly from the start is crucial for success. This beginner-friendly strategy focuses on using automatic campaigns at the brand or category level.

With Channable, you can set up and manage these campaigns quickly, allowing bol to optimize your targeting while you maintain control over budgets and automation rules.

Recommended campaign structure

The simplest way to start is by creating an automatic campaign at either the brand or category level.

This allows bol’s algorithm to handle positive targeting while utilizing your ACOS (Advertising Cost of Sales) guidance to ensure budget efficiency.

Steps to set up your campaign in Channable:

1. Choose the campaign targeting type

• Select "automatic campaign."

2. Use the dynamic campaign template

• Choose "brand" or “category” as the dynamic field. (You can use any attribute but we recommend Brand/Category)
• This will also be the name of the campaign so add static text as well should you wish.

3. Define budget and ACOS guidance

• Set a daily budget.
• Input your target ACOS percentage (e.g., 25%*) we see customers typically use an ACOS of between 20-25 but it depends on your business preference.

4. Leverage automation rules

• Set up a rule to convert low-performing search terms into negative targets.
• Example: If a search term exceeds a certain ACOS threshold (e.g., 30%), then the keyword will be converted to a negative target in the campaign. Meaning the algorithm will no longer bid on that keyword.
  ## Pros and cons of this strategy
  

Why use Channable for bol ads?

Using Channable for your bol ads campaign offers several key advantages over setting up campaigns directly in bol:

• Scalability: Create multiple campaigns automatically using dynamic fields you can generate campaigns for every brand in your catalog with just a few clicks. (It can be for any attribute not just brand or category.

• Efficiency: Setting up campaigns manually in bol can be time-consuming, whereas Channable automates the process.

• Automation rules: bol does not offer automation rules like Channable, limiting your ability to refine performance and manage campaigns.

• Error reduction: Automating the setup prevents human errors, such as misassigning products to incorrect campaigns.

When to move to an advanced strategy

As your campaign matures, you might notice performance plateaus or declines. This could indicate that:

• You’ve maximized the efficiency of your automatic campaigns.

• Competitors are using more advanced bidding and targeting techniques.

At this stage, transitioning to a hybrid strategy combining automatic and manual campaigns can help fine-tune optimization and maximize your returns.

Key takeaways

For beginners, an automatic campaign structure at the brand or category level is the best starting point. It’s fast, scalable, and allows bol to handle positive targeting while you control budget and automation rules.

With Channable, setting up and managing these campaigns becomes effortless, freeing up time to focus on strategic improvements.

Ready to start optimizing your bol ads? Try setting up your first campaign in Channable today!