Scaling with product feed enrichment: Taskforce™ Agency's Google Ads success

Building the engine to scale

The collaboration between Mijn Auto Onderdelen, a prominent Dutch online car parts retailer catering to both B2C and B2B customers across various markets, and Taskforce™ Agency, a digital agency specializing in performance marketing, resulted in remarkable success.

By working together, they transformed their ambitious goals into reality and developed a blueprint for intelligent and scalable growth, turning a seven-figure operation into a thriving business model.

Scaling up

When Mijn Auto Onderdelen approached Taskforce, the goal was clear: scale visibility and purchases. With two competing domains from Mijn Auto Onderdelen and a vast product offering, it wasn’t just about volume; it was about building smart, scalable systems that could grow without losing control or margin.

The mission

The goal was twofold: increase visibility and transactions while ensuring that every step forward also drove profitability.

The extra twist

Complicating things was the presence of two domains: Mijn Auto Onderdelen and Carparts Direct, both selling the same products. Competing internally wasn’t an option.

Understanding search behavior

The strategy began with understanding how consumers actually search for car parts. Most shoppers don’t use technical terms, they search with combinations like "Audi A3 windshield wiper."

But the existing product feed only included generic product types, overlooking valuable brand/model-specific traffic and search terms.

Generic parts = infinite potential

A breakthrough on how the products were categorized changed everything: many car parts are generic. A single windshield wiper might fit both an Audi and a BMW.

This allowed the team to create multiple listings for the same item, each tailored to specific brand and model combinations, tapping into huge volumes of missed traffic.

Smart scaling: From 120K to 8M products

With Channable, the product feed enrichment process generated over 60 variations for a single item, each version tailored to a unique car brand and model.

As a result, product listings exploded from 120K to 8 million, dramatically increasing relevance and conversions.

Smart website structure

The site’s structure supported this approach perfectly, with unique URLs already in place for every car brand and model.

By linking enriched product data to these URLs, customers were delivered directly to the most relevant pages, reducing the competition and friction between the sites, boosting conversions.

Scaling process

Here's a simplified roadmap of the scaling journey:

• CRM export

• Feed adjustment

• Google Ads campaign creation

• Product feed enrichment (120K → 8M)

• Dynamic campaign generation

The new approach: Precision & scale

To manage scale efficiently, 46 dynamic PPC generators were built using Channable. These enabled feed based advertising on combinations of product type, car brand, model, GTIN, and MPN, making precision targeting possible at scale.

What can be advertised on now?

Thanks to Channable's data feed management, campaigns could now target:

• Product categories

• Product + car brand & model

• Car model + parts

• GTIN / MPN

• Brand of parts + categories

Each generator aligned with a specific search intent to maximize relevance.

Feed optimization

Channable’s rule-based system allowed product variables to be updated quickly and efficiently.

Manual processes were replaced with automation, ensuring campaigns always ran on the most accurate, timely data.

Dynamic campaign creation

The 46 PPC generators produced 216,000 unique ads. Each ad directed users to a landing page closely matching their search intent, boosting quality scores and cutting wasted ad spend.

Advertising based on purchase intent

Campaigns were structured to match user intent:

• High-intent: product pages

• Broad intent: category pages

• Specific searches: GTIN/MPN pages

Results that matter

Performance was measured in three distinct phases to ensure growth was both meaningful and profitable.

Phase 1: Expanding Reach

The number of product listings and ad variations grew significantly, leading to a much broader keyword footprint and increased visibility in search results.

Phase 2: Boosting Performance

Campaign optimization led to stronger ad positioning and greater exposure in high-intent searches, reducing wasted spend and maximizing return on ad investment.

Phase 3: Driving Conversions

With improved targeting and more relevant landing pages, the campaigns saw noticeable gains in engagement and a substantial uplift in sales and average order value.

A strategy that’s built to scale

The beauty of this strategy? It’s replicable. Replace car parts with different targeting variables, and the same approach can unlock growth across industries.

In fact, it's already being applied to a screens retailer, using verticals like Retail, Education, and Healthcare instead of car brands.

This isn’t just a win for the client, it’s a roadmap for sustainable, scalable growth.
“It runs like a train,” as they say in Dutch, but in this case, “It runs like a car” feels even more appropriate. Guy Schepers - Co-Founder & PPC Strategist at Taskforce™ Agency