March 21, 2019
It’s the daily challenge for e-commerce players: how do I generate as many relevant clicks as possible at the lowest cost? For Plein – an online drugstore - price is an exceptionally important factor. Nielsen research shows that 75% of Fast Moving Consumer Goods (FMCG) are purchased on offer. Meaning, people only buy A-brand shampoo or deodorant when they are discounted. But, as we all know, compromising the price is at the expense of the margin.
Discover how Skyscanner achieved remarkable growth and scalability in paid search campaigns by partnering with Channable. Despite the challenges posed by the COVID-19 pandemic, Channable's Feed manage...
As we keep on improving Channable, we would like to share the latest developments with you.