How Online Klik and Soccerfanshop Drove a 41% ROAS Increase Using Channable's Dynamic Image Editor for Branded Social Ads

Online Klik, a digital marketing agency, partnered with Soccerfanshop, an e-commerce retailer, to elevate their dynamic remarketing campaigns on social media. Their goal was to make these campaigns more effective and visually appealing, addressing specific challenges in their creative process.

The Challenge: Generic Creatives Lacking Brand Identity

Before leveraging Channable, Soccerfanshop faced hurdles with their social media dynamic remarketing ads. Their ad creatives were blending into cluttered social feeds rather than standing out and capturing audience attention.

They had limited options to add branded overlays and dynamic frames to their product images, making it difficult to inject brand personality and visual consistency into their automated ads. This lack of unique branding meant their remarketing efforts weren't as engaging or effective as they could be.

The Solution: Branded, Automated Ad Creation with Channable's Dynamic Image Editor

To tackle these challenges, Online Klik turned to Channable's platform, specifically utilizing the Dynamic Image Editor feature. This powerful tool is designed to help businesses create optimized product ad visuals for multichannel campaigns.

Using the Dynamic Image Editor, Online Klik was able to:

• Create branded, custom-themed ad templates tailored to each product category

• Implement custom branding and thematic overlays for each ad creative, making the Soccerfanshop brand instantly recognizable and engaging within social feeds

• Set up category-specific rules to dynamically generate ad variations that were highly relevant, aiming to target the right audience at the right time in their buyer journey

This automation transformed their creative workflow, allowing them to generate a high volume of unique, branded ad images efficiently, moving away from generic visuals

The Results: Significant Boosts in Engagement, Revenue, and ROAS

The implementation of Channable's Dynamic Image Editor yielded impressive outcomes for Soccerfanshop's social media dynamic remarketing campaigns:

• They saw a 13.6% increase in click-match, indicating a better correlation between clicks registered on Meta platforms and sessions tracked in GA4

• Engagement duration was up by 86.4% in GA4, suggesting that traffic driven by these ads was of higher quality and more interested in the site content

• Revenue in GA4 experienced a substantial 115.4% increase, directly linked to the improved performance of their remarketing efforts

• Most notably, ROAS (Return on Ad Spend) increased by 41%, providing clear evidence of the higher quality and profitability of the traffic generated by the newly optimized ad creatives

While CPC (Cost Per Click) costs saw a slight increase, the significant boost in overall traffic quality and the resulting growth in revenue and ROAS demonstrated that the investment was worthwhile, enhancing overall campaign performance and profitability for Soccerfanshop

By leveraging Channable's Dynamic Image Editor, Online Klik and Soccerfanshop successfully transformed their social dynamic remarketing ads from generic visuals to highly engaging, branded creatives, driving significant improvements in key performance metrics and proving the value of automated, optimized ad creation.