Channable & loveholidays: Automating search campaigns at scale

Real-time PPC, market expansion, and creative efficiency, all in one platform

At loveholidays, staying relevant means reacting fast. Whether launching a new destination, updating hotel names, or expanding into a new country, timing is everything.

Since adopting Channable in late 2023, the team has scaled their PPC automation, boosted creative impact, and shortened time-to-market for new campaigns, from weeks to days.

Channable helps us scale and automate our search campaign generation. We’re able to go live with new properties, destinations, or name changes almost in real-time.
— Naim Dinarkhail, Head of PPC, loveholidays

Faster launches, smarter reach

Thanks to Channable’s automation engine, loveholidays can now dynamically generate search campaigns targeting users looking for specific destinations or hotels.

• Launch time in new points of sale cut from weeks to days

• New hotel and destination inventory go live the next day

• Feeds update automatically so the team doesn’t miss key intent-based traffic

This fast turnaround fits perfectly with loveholidays' dynamic marketplace model, where listings update regularly and agility is key.

Enabling rapid market expansion

With Channable, loveholidays has expanded into Germany, Austria, and the Netherlands much faster than before.

Once the site’s ready, we’re campaign-ready too. We just plug into Channable.

The Netherlands launch in particular has been seamless, with all campaign generators already built and ready to go live once internal green lights are in place.

Better creative coverage in less time

Channable’s dynamic ad extension solutions have helped loveholidays significantly improve how their ads appear and how fast they can make changes.

• Image extension coverage grew from ~30% to nearly 100%

• Creative update time dropped from multiple hours to under 15 minutes

• Boosted CTR on hotel queries by scaling image extensions and owning more space on the search results page

Increasing our query coverage across markets in a few clicks has been a huge unlock for us.

They're also exploring Channable’s Dynamic Image Templates to make their hotel creatives more dynamic, personalised, and always up-to-date, while staying true to their brand’s look and tone of voice.

The results

Channable’s automation isn’t just operational, it’s measurable:

• +17% more sessions from newly generated biddable queries

• +16% increase in bookings from those queries

• +4% improvement in ROI vs. existing account queries

• Image extension coverage improvement: from ~30% → 100%

These wins show how automation not only increases reach but improves quality and efficiency, too.

Strategic collaboration & what’s next

loveholidays is an active partner in Channable’s development:

• Early adopter of a direct chat channel for real-time collaboration with account managers

• Working with Channable TAMs (technical account manager) to test weather-based triggers

• Sharing product feedback, much of which has been implemented - helping shape features that drive value not just for loveholidays, but for all Channable users

Channable is also working on increasing generator limits and preparing loveholidays for the next phase of creative scale.

Why Channable works for loveholidays

• Real-time PPC automation

• Fast international setup

• Agile feed updates

• Dedicated support and testing

It’s not just the results—it’s how much easier and faster we’ve made things for the team.

Want to scale your PPC like loveholidays?
Explore Channable’s search automation solutions